fashion brands essay

Essay on Fashion for Students and Children

500+ words essay on fashion.

Fashion refers to anything that becomes a rage among the masses. Fashion is a popular aesthetic expression. Most Noteworthy, it is something that is in vogue. Fashion appears in clothing, footwear, accessories, makeup, hairstyles, lifestyle, and body proportions. Furthermore, Fashion is an industry-supported expression. In the contemporary world, people take fashion very seriously. Fashion is something that has permeated every aspect of human culture.

History of Fashion

The origin of Fashion is from the year 1826. Probably everyone believes Charles Frederick to be the first fashion designer of the world. He also established the first Fashion house in Paris. Consequently, he began the tradition of Fashion houses. Furthermore, he gave advice to customers on what clothing would suit them. He was prominent form 1826 to 1895.

During this period, many design houses hired artists. Furthermore, the job of these artists was to develop innovative designs for garments. The clients would examine many different patterns. Then they would pick the one they like. Consequently, a tradition began of presenting patterns to customers and then stitching them.

At the beginning of the 20th century, new developments in Fashion took place. These developments certainly began in Paris first. Then they spread in other parts of the world. Consequently, new designs first came into existence in France. From Paris, they went to other parts of the world. Hence, Paris became the Fashion capital of the world. Also, Fashion in this era was ‘haute couture’. This Fashion design was exclusively for individuals.

In the mid-20th century, a change took place. Now Fashion garments underwent mass production. There was a significant increase in the rate of production of Fashion garments. As a result, more and more people became involved with Fashion garments. By the end of the 20th century, a sense of Fashion awareness was very strong. Now people began to choose clothes based on their own style preference. Hence, people began to create their own trends instead of relying on existing trends.

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Fashion Trend

Political influences certainly play a major role in influencing Fashion. Many politicians become fashion symbols. Notable examples are First Lady Jacqueline Kennedy and Princess Diana. Also, political revolutions make a huge impact on the Fashion trend. For example, in 1960’s America, liberal clothing styles became popular among the younger generation. This was due to the Liberal revolution.

Another significant factor which influences Fashion trend is technology. There certainly has been a rapid growth of technology in the Fashion industry. For example, wearable technology has become a popular Fashion trend. Furthermore, 3D printing technology and the internet have also made an impact on Fashion.

Social influences are probably the strongest influences on the Fashion trend. Many music stars strongly influence Fashion choice. For example, wearing hoodies became famous due to rap musicians. Furthermore, movie and television actors create a big impact on Fashion. Many youngsters love to emulate the Fashion sense of their favourite celebrity.

To sum it up, Fashion certainly has become a part and parcel of human life. It certainly is a force that is here to stay. Most noteworthy, Fashion has immersed every place on Earth.

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Student Editorial Contest Winner

How Fast Fashion Became Faster — and Worse for the Earth

We are honoring the Top 11 winners of our Student Editorial Contest by publishing their essays. This one is by Evelyn Wang, age 17.

By The Learning Network

This essay, by Evelyn Wang , age 17, from Naperville North High School in Naperville, Ill., is one of the Top 11 winners of The Learning Network’s Ninth Annual Student Editorial Contest , for which we received 16,664 entries.

We are publishing the work of all the winners and runners-up over the next week, and you can find them here as they post.

The spring dance is in two weeks, and my friend needs help choosing a dress. She beckons me to her phone where an endless mosaic of elegant dresses, not one over $20, dances before my eyes. After much deliberation, she settles on a glamorous sapphire gown with pleated details lining the bodice. Another two weeks later, the dress carpets the bottom of a landfill, worn only once.

Welcome to the world of fast fashion.

Fast fashion is a relatively recent phenomenon. During the 1990s, retailers began to introduce trendy, cheaply-priced, poorly-made clothes on a weekly basis, intending to match the breakneck pace at which fashion trends move. Style became cheap, convenient and consumable.

Fast fashion, however, is ultimately a privilege. It is a privilege to buy clothes solely for their style, and it is a privilege to ignore the environmental consequences of doing so. In reality, the aggressive cycle of consumption perpetuated by fast fashion means that the clothes we wear are now more likely than ever to end up as part of the 92 million tons of textile waste produced annually.

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116 Fast Fashion Essay Topic Ideas & Examples

Inside This Article

Fast fashion has become a major trend in the fashion industry over the past few decades, with brands like Zara, H&M, and Forever 21 leading the way. This trend is characterized by the rapid production of inexpensive clothing that follows the latest trends and is meant to be worn for a short period of time before being replaced by the next new thing. While fast fashion has its benefits, such as providing affordable and on-trend clothing to consumers, it also has many negative impacts on the environment, economy, and society.

If you're looking to write an essay on fast fashion, there are plenty of topics to choose from. Here are 116 fast fashion essay topic ideas and examples to help get you started:

• The history of fast fashion
• The impact of fast fashion on the environment
• The role of social media in the rise of fast fashion
• The ethics of fast fashion production
• The psychology behind fast fashion shopping habits
• The effects of fast fashion on garment workers
• The rise of online fast fashion retailers
• The impact of fast fashion on traditional fashion retailers
• The connection between fast fashion and body image issues
• The relationship between fast fashion and consumer culture
• The influence of celebrities on fast fashion trends
• The impact of fast fashion on the global economy
• The rise of sustainable fashion as a response to fast fashion
• The cultural appropriation in fast fashion
• The impact of COVID-19 on the fast fashion industry
• The future of fast fashion in a post-pandemic world
• The role of influencers in promoting fast fashion brands
• The impact of fast fashion on small businesses
• The connection between fast fashion and fast food culture
• The effects of fast fashion on mental health
• The role of advertising in promoting fast fashion
• The impact of fast fashion on local economies
• The connection between fast fashion and climate change
• The influence of fast fashion on fashion trends
• The role of technology in the rise of fast fashion
• The impact of fast fashion on the textile industry
• The connection between fast fashion and social media influencers
• The effects of fast fashion on waste and landfill
• The relationship between fast fashion and consumerism
• The impact of fast fashion on developing countries
• The connection between fast fashion and globalization
• The role of fast fashion in shaping cultural identity
• The impact of fast fashion on the LGBTQ+ community
• The effects of fast fashion on labor rights
• The connection between fast fashion and body positivity
• The influence of fast fashion on gender norms
• The role of fast fashion in promoting diversity and inclusion
• The impact of fast fashion on the fashion industry as a whole
• The connection between fast fashion and social justice movements
• The effects of fast fashion on the beauty industry
• The relationship between fast fashion and self-expression
• The influence of fast fashion on identity politics
• The impact of fast fashion on traditional craftsmanship
• The role of fast fashion in promoting sustainable practices
• The connection between fast fashion and cultural appropriation
• The effects of fast fashion on the luxury fashion industry
• The relationship between fast fashion and the music industry
• The influence of fast fashion on streetwear culture
• The impact of fast fashion on the art world
• The connection between fast fashion and activism
• The effects of fast fashion on the second-hand market
• The role of fast fashion in promoting consumerism
• The impact of fast fashion on the beauty standards
• The relationship between fast fashion and social media influencers
• The influence of fast fashion on body image
• The role of fast fashion in promoting sustainability
• The effects of fast fashion on the economy
• The relationship between fast fashion and social media
• The influence of fast fashion on self-esteem
• The impact of fast fashion on cultural appropriation
• The effects of fast fashion on the environment
• The relationship between fast fashion and labor rights
• The influence of fast fashion on body positivity
• The impact of fast fashion on consumer behavior
• The connection between fast fashion and technology
• The role of fast fashion in promoting diversity
• The effects of fast fashion on traditional fashion retailers
• The relationship between fast fashion and social justice
• The influence of fast fashion on the music industry
• The impact of fast

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Home — Essay Samples — Environment — Fast Fashion — The Impact Fast Fashion

The Negative Impact of Fast Fashion on The Environment and The Society

• Categories: Fast Fashion

About this sample

Words: 2509 |

13 min read

Published: Apr 11, 2019

Words: 2509 | Pages: 6 | 13 min read

Table of contents

Fast fashion: argumentative essay, effects of fast fashion, what can be done, works cited, environmental issues, social issues.

• Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: response to changes in the fashion industry. The International Review of Retail, Distribution and Consumer Research, 20(1), 165-173.
• Bryman, A., & Bell, E. (2019). Business research methods. Oxford University Press.
• Environmental Protection Agency. (2022). Textiles: Material-specific data. https://www.epa.gov/facts-and-figures-about-materials-waste-and-recycling/textiles-material-specific-data
• Fashion Revolution. (2022). Fast fashion facts. https://www.fashionrevolution.org/about/fast-fashion-facts/
• Gwilt, A., & Rissanen, T. (2011). Shaping sustainable fashion: changing the way we make and use clothes. Earthscan.
• Hendrickson, M. K. (2021). Fast fashion and the shifting ethical landscape of the global clothing industry. In M. K. Hendrickson & S. S. D’Souza (Eds.), Sustainable fashion: governance and new management approaches (pp. 1-17). Palgrave Macmillan.
• Hill, R. P., & Wang, C. (2014). An analysis of environmentally sustainable practices in the apparel industry. International Journal of Fashion Design, Technology and Education, 7(3), 137-148.
• McNeill, L., & Moore, R. (2015). Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies, 39(3), 212-222.
• Press, A. (Director). (2015). The true cost [Motion picture]. United States: Life is My Movie Entertainment.
• Taplin, I. M. (2014). The fast fashion conundrum. Journal of Design, Business & Society, 1(1), 97-110.

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Fashion Research Paper Topics: History, Consumer Behavior and Industry Trends

Table of contents

• 1 How to Choose a Research Paper Topic On Fashion
• 2.1 Fast Fashion Research Questions
• 2.2 Sustainable Fashion Topics To Write About
• 2.3 Ethical Fashion Essay Topics
• 2.4 Topics about Fashion Designers
• 2.5 Fashion Brands 
• 2.6 Business of Fashion
• 2.7 History of Fashion Topics to Research

Fashion is a dynamic and ever-evolving field, blending creativity, culture, and commerce uniquely and captivating. It is an expression of personal style and a mirror reflecting societal changes, technological advancements, and varying aesthetic preferences across different eras and regions. Delving into fashion research opens a world of exploration, from the dazzling allure of high fashion and iconic designers to the critical issues of sustainability and ethical production practices.

This paper aims to provide a comprehensive list of fashion research topics, encompassing this complex industry’s diverse and vibrant aspects. It also covers a wide range of subjects, from the impact of cultural shifts on fashion trends to the evolving landscape of fashion marketing and retail. These topics offer a rich terrain for in-depth study and analysis.

How to Choose a Research Paper Topic On Fashion

Choosing the right research topics about fashion is a critical step that sets the tone for your entire study. It’s a delicate balance of aligning personal interest with academic value.

• Start by pinpointing your area of passion within the broad spectrum of fashion. It could be anything from the intricacies of design and the rich tapestry of fashion history, to the pressing issues of ethics and the evolving dynamics of the fashion business of fashion articles.
• Next, immerse yourself in current trends and pressing issues within the fashion world to carve out a unique and relevant angle for your research.
• Availability of resources and existing literature is paramount. Ensure sufficient material and data are available to underpin your study with credible information.
• Selecting a topic for a fast fashion argumentative essay that resonates with current discussions and contributes a fresh perspective or addresses market research in fashion is advantageous.
• Striking the right balance between specificity and breadth is key; your topic should be focused enough to provide clear direction for your study, yet broad enough to encompass comprehensive exploration and analysis.

This approach guarantees a more manageable research process and enhances the potential for meaningful and engaging contributions to the field of fashion studies.

Need help with research paper? Get your paper written by a professional writer Get Help Reviews.io 4.9/5

List of Research Topics On Fashion

Dive into the fascinating world of fashion with these compelling research topics. Covering everything from the glitz of designer brands to the pressing issues of sustainability, each topic offers a unique perspective on the multifaceted fashion industry.

Fast Fashion Research Questions

• Environmental Impact of Fast Fashion. Investigating the ecological footprint of rapid production cycles in the fashion industry.
• Consumer Perception and Fast Fashion. Understanding how consumer attitudes towards sustainability affect fast fashion.
• Economic Viability of Fast Fashion Models. Analyzing the long-term economic sustainability of the fast fashion business model.
• Social Implications of Fast Fashion. Examining the social consequences, including labor practices, of fast fashion.
• Innovative Solutions to Fast Fashion Problems. Exploring new technologies and business models to mitigate fast fashion issues.
• Globalization and Fast Fashion. Assessing the impact of globalization on the spread and practices of fast fashion.
• Fast Fashion and Waste Management. Investigating waste generation and management in the fast fashion cycle.
• Consumer Behavior in Fast Fashion. Analyzing how consumer buying patterns contribute to fast fashion.
• Marketing Strategies in Fast Fashion. Understanding the role of marketing in promoting fast fashion trends.
• Ethical Challenges in Fast Fashion. Examining the ethical dilemmas posed by fast fashion.
• Fast Fashion and Cultural Appropriation. Investigating instances and impacts of cultural appropriation in fast fashion.
• The Role of Media in Fast Fashion. Exploring how the media influences the fast fashion industry and consumer choices.
• Fast Fashion and Its Impact on Traditional Retail. Analyzing how fast fashion is affecting traditional retail models.
• Sustainability Initiatives in Fast Fashion. Examining efforts by fast fashion brands to become more sustainable.
• Future Trends in Fast Fashion. Predicting future developments and changes in the fast fashion industry.

Sustainable Fashion Topics To Write About

• Sustainable Materials in Fashion. Exploring eco-friendly materials used in sustainable fashion.
• The Lifecycle of Sustainable Fashion Products. Understanding the production, use, and disposal of sustainable fashion items.
• Consumer Awareness of Sustainable Fashion. Assessing how consumer knowledge impacts sustainable fashion choices.
• Challenges to Sustainable Fashion Manufacturing. Investigating barriers to adopting sustainable practices in fashion production.
• Innovations in Sustainable Fashion Technology. Examining technological advancements in creating sustainable fashion.
• Sustainable Fashion and Global Supply Chains. Analyzing the role of global supply chains sustainably.
• Marketing of Sustainable Fashion Brands. Strategies for marketing sustainable fashion to a wider audience.
• Economic Aspects of Sustainable Fashion. Understanding the economic implications and viability of sustainable fashion.
• Policy and Regulation in Sustainable Fashion. Examining the role of policy in promoting sustainable fashion practices.
• Social Responsibility in Sustainable Fashion. Exploring the social impact of sustainable fashion on communities and workers.
• Sustainable Fashion and Consumer Behavior. Investigating how sustainable fashion influences consumer buying habits.
• The Role of Designers in Sustainable Fashion. Examining how designers can drive sustainability in fashion.
• Upcycling and Recycling in Fashion. Exploring the role of upcycling and recycling in sustainable fashion.
• Sustainable Fashion and Cultural Shifts. Assessing how cultural changes are affecting sustainable fashion trends.
• Case Studies of Successful Sustainable Fashion Brands. Analyzing successful examples of sustainable fashion brands.

Ethical Fashion Essay Topics

• Defining Ethical Fashion Topics. Understanding what constitutes ethical practices in the fashion industry.
• Transparency in Fashion Supply Chains. Examining the importance of transparency for ethical fashion.
• Consumer Role in Promoting Ethical Fashion. Exploring how consumers can influence ethical practices in fashion.
• Ethical Fashion and Labor Rights. Investigating the intersection of fashion production and labor rights.
• The Impact of Ethical Fashion on the Environment. Assessing the environmental benefits of ethical fashion practices.
• Challenges in Implementing Ethical Fashion. Understanding the obstacles to adopting ethical practices in fashion.
• Ethical Fashion and Cultural Sensitivity. Examining the importance of cultural sensitivity in an ethical fashion.
• The Business Case for Ethical Fashion. Analyzing the economic benefits of adopting ethical practices in fashion.
• Ethical Fashion and Consumer Trust. Investigating how ethical practices influence consumer trust in brands.
• Innovations in Ethical Fashion. Exploring new developments and practices in an ethical fashion.
• Ethical Fashion and Globalization. Assessing the impact of globalization on ethical fashion practices.
• Marketing Strategies for Ethical Fashion. Understanding how to market ethical fashion effectively.
• The Role of Governments in Ethical Fashion. Examining the role of policy and regulation in promoting ethical fashion.
• Ethical Fashion and Social Media Influence. Exploring the impact of social media on ethical fashion trends.
• Case Studies of Ethical Fashion Initiatives. Analyzing successful examples of ethical fashion initiatives.

Topics about Fashion Designers

• Influence of Iconic Fashion Designers. Exploring how legendary designers have shaped fashion trends.
• Biographies of Renowned Fashion Designers. Investigating the life stories and career paths of famous designers.
• Emerging Fashion Designers and Industry Impact. Examining the influence of emerging designers on the fashion industry.
• Fashion Designers and Brand Identity. Analyzing how designers shape and define brand identities.
• Collaborations between Fashion Designers and Brands. Exploring successful collaborations and their outcomes.
• Fashion Designers and Cultural Influences. Investigating how cultural backgrounds influence designers’ work.
• Sustainability Focus of Fashion Designers. Examining designers’ approaches to sustainable fashion.
• Fashion Designers and Technology Integration. Analyzing how designers are incorporating technology into fashion.
• Fashion Designers and Political Statements. Exploring how designers use fashion to make political statements.
• Innovations by Fashion Designers. Investigating groundbreaking innovations introduced by fashion designers.
• Fashion Designers and Celebrity Influence. Assessing the impact of celebrity endorsements on designers’ work.
• Design Philosophy and Techniques of Fashion Designers. Examining the unique design philosophies and techniques of designers.
• Fashion Designers and Global Trends. Analyzing how designers respond to and shape global fashion trends.
• Fashion Designers and Ethical Practices. Investigating how designers are incorporating ethical practices into their work.
• Fashion Designers’ Role in Fashion Education. Exploring the involvement of designers in fashion education and mentorship.

Fashion Brands 

• History and Evolution of Major Fashion Brands. Tracing the development and growth of leading fashion brands.
• Branding Strategies in Fashion. Analyzing effective branding strategies used by fashion companies.
• Consumer Perception of Fashion Brands. Understanding how consumers view and interact with different fashion brands.
• Luxury Fashion Brands and Market Positioning. Investigating the strategies of luxury brands in the fashion market.
• Sustainability Initiatives of Fashion Brands. Examining how brands are incorporating sustainability into their operations.
• Fashion Brands and Global Expansion. Analyzing how brands are expanding and adapting to global markets.
• Collaborations between Fashion Brands and Designers. Exploring the impact of collaborative projects.
• Fashion Brands and Technology Integration. Investigating how brands are utilizing technology in fashion design and retail.
• Marketing and Advertising Strategies of Fashion Brands. Analyzing the marketing approaches of successful fashion brands.
• Fashion Brands and Consumer Engagement. Understanding how brands engage with their customers.
• Fashion Brands and Social Responsibility. Examining the social and ethical responsibilities of fashion brands.
• Innovations in Fashion Branding. Exploring innovative branding techniques in the fashion industry.
• Fashion Brands and Cultural Impact. Assessing the cultural influence of prominent fashion brands.
• Challenges Facing Fashion Brands Today. Investigating current challenges and how brands are addressing them.
• Case Studies of Successful Fashion Brand Revivals. Analyzing how struggling brands successfully reinvented themselves.

Business of Fashion

• Globalization and Its Impact on Fashion Business. Examining how globalization has transformed the fashion industry.
• Fashion Retailing Strategies. Analyzing effective retailing strategies in the fashion industry.
• Fashion E-Commerce Trends and Challenges. Investigating the rise of online fashion retailing and associated challenges.
• Business Models in the Fashion Industry . Exploring different business models and their effectiveness in fashion.
• Marketing and Promotion in Fashion. Analyzing marketing techniques and promotional strategies in fashion.
• Fashion Industry Supply Chain Management. Examining supply chain dynamics in the fashion industry.
• Fashion Brand Management and Development. Investigating strategies for managing and developing fashion brands.
• Consumer Behavior Analysis in Fashion. Understanding consumer purchasing patterns and preferences in fashion.
• Fashion Business and Sustainability. Analyzing the integration of sustainable practices in fashion business operations.
• Innovations in Fashion Business Models. Exploring innovative approaches to fashion business and retail.
• Fashion Industry Economic Analysis. Examining the economic aspects and impacts of the fashion industry.
• Fashion Business and Global Market Trends. Assessing global market trends and their influence on fashion businesses.
• Fashion Startups and Entrepreneurship. Investigating the rise and challenges of fashion startups.
• Fashion Business Ethics and Social Responsibility. Examining ethical considerations and social responsibilities in the fashion business.
• Case Studies of Successful Fashion Business Strategies. Analyzing successful strategies implemented by fashion businesses.

History of Fashion Topics to Research

• The Evolution of Fashion from Ancient Civilizations. Exploring fashion trends and their significance in ancient societies like Egypt, Greece, and Rome.
• Medieval Fashion and Social Hierarchies. Analyzing how fashion in the medieval era reflected societal structures and class distinctions.
• Renaissance Fashion and Artistic Influence. Investigating the influence of Renaissance art and culture on fashion trends of the era.
• 17th Century Baroque Fashion. Examining the opulence and extravagance of Baroque fashion and its reflection on the socio-political climate.
• 18th Century Rococo Style and Femininity. Discussing the Rococo style’s emphasis on ornamentation and its impact on the perception of femininity.
• Fashion During the Industrial Revolution. Understanding how technological advancements in the 19th century transformed the fashion industry.
• The Birth of Haute Couture in the 19th Century. Tracing the origins of haute couture and its founding designers like Charles Frederick Worth.
• Fashion in the Victorian Era. Exploring the fashion trends and social norms that characterized the Victorian period.
• The Roaring Twenties and Flapper Fashion. Delving into the revolutionary changes in women’s fashion during the 1920s.
• Fashion During World War II. Investigating how wartime restrictions influenced fashion, introducing utility clothing and fabric rationing.
• The Post-War Fashion Boom and the New Look. Analyzing the impact of Dior’s New Look in shaping post-WWII fashion.
• Swinging Sixties and Youth Culture. Examining how 1960s fashion was influenced by and influenced youth culture and social movements.
• Punk Fashion and Subculture in the 1970s. Exploring the emergence of punk fashion and its challenge to mainstream norms.
• The Influence of Pop and Celebrity Culture on 1980s Fashion. Discuss how pop culture icons and music influenced 1980s fashion trends.
• Fashion in the Digital Age. Understanding how the advent of the internet and digital media in the late 20th and early 21st centuries has transformed fashion consumption and trends.

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237 Fashion Essay Topics to Write About

Are you looking for unique fashion topics to discuss? StudyCorgi has prepared a list of ideas about fashion trends and problems. Feel free to use these engaging and controversial fashion topics for your research, speech, essay, or for article writing.

🏆 Best Essay Topics on Fashion

📚 catchy fashion essay topics, 👍 good fashion research topics & essay examples, 🌶️ hot fashion titles for essays, 🔥 top fashion topics to write about, 👜 trending essay topics about fashion, 🎓 most interesting fashion topics to research, 💡 unique fashion topics for presentation, 📌 easy fashion essay topics, ❓ fashion research questions, 👟 fast fashion research questions, 📝 fashion argumentative essay topics.

• Fast Fashion and Its Impact on the Fashion Industry
• Business Plan of Personal Fashion Market and Clothing
• Vinted Fashion Company Building Brand Awareness
• Impact of Fashion on Gender and Sexual Identity
• Fashion Design as a Major
• H&M, Zara, Benetton Firms Supplying Fast Fashion
• Customer Satisfaction in the Fashion Industry: H&M Case
• The Balenciaga Case: Scandal in the Fashion Industry One of the most high-profile scandals in the fashion industry has been the Balenciaga case. It faced public criticism for one of its advertising campaigns.
• Fashion Media Effects on Society Fashion media are a great way to implement change, giving publicity to major events and movements, which are supported by the fashion industry.
• Zara in the United Kingdom’s Retail Fashion Market This paper explores the strengths and weaknesses that Zara (UK) has, including its ability to exploit the available opportunities.
• The Future of Fashion Industry Wearable technology, design for inclusivity, and digitalizing the value chain are transformed due to socio-economic and cultural impacts.
• Child Labour in Fashion Industry The major reason why child labour thrived in the fashion industry is because children are paid less wages, a third of what adults are paid for the same or similar tasks.
• Influencer Marketing Essay: Application in the Fashion Industry & Examples This paper explored the emerging field of IM and provided valuable information regarding the background and current research on best practices of using influencers.
• Fashion and Technology: Modern Fashion The consolidation of fashion and technology is becoming one of the most modern trends in the creative industry that need detailed research and identification of prospects.
• JD Sports Fashion Plc’s Financial Analysis JD Sports Fashion Plc financial performance has been affected by COVID-19, hence altering its operations, however, the company did not record losses over the last three years.
• Chloé Fashion House’s Business Model Analysis Chloé fashion house is under luxury brands holding Company and numerous celebrities have endorsed its products.
• The Luxury Market and Fashion in Nigeria This paper provides an overview of the luxury market in Nigeria, with a focus on the fashion industry and Polo Luxury.
• Fashion Industry and Social Media The impact of networking services causes more competition, honesty, and creativity in professional clothes design and marketing.
• Paris as the Fashion Centre The French were the very first people to make a successful industry out of fashion. This was in the 17th century.
• The True Cost: Fast Fashion, Garment Workers, and Environment The True Cost is a documentary that shows the background of the fast-fashion world, where garment workers live in terrible conditions, facing poverty and a lack of safety.
• Marie Antoinette’s Influence on Fashion When discussing fashion, the name, Marie Antoinette is mentioned frequently. Her contribution is so significant to fashion that some fashions are associated with her.
• The Impact of Fashion Marketing on Middle Eastern Culture Factors contributing to the growth of the fashion industry in Middle Eastern culture combine both the principles of fashion itself and consumerist behavior.
• Digital Marketing in the Fashion Industry This essay presents how the fashion industry uses digital marketing technologies to attract new customers and increase customer engagement.
• Social Norms in Fashion Due to gender norms and even other expectations in regard to clothing, individuals become limited in what they are able to purchase and wear.
• Computer Technologies in Fashion Industry The advancement of the fashion industry and modern fashion patterns have consistently been reliant on technological inventions, generation, appropriation, and utilization.
• Fashion Sustainability for High-End and Low-Cost Brands The purpose of this paper is to evaluate sustainable fashion in order to compare and contrast the probability of the future for luxury and low-cost brands.
• John Galliano, a Fashion Designer Fashion design is the practical art concerned with clothing and daily life accessories created in the cultural and societal influences of a certain period.
• The 1920s Fashion: Historical Overview It was said that the evolution of women in the workplace influenced a great deal on early 1920s fashion until the 1930s.
• Alessandra Rich Fashion House’s Launch of Menswear The paper presents an overview of Alessandra Rich fashion house, including brand identity, a brief competitor analysis, and a target market.
• Anti-Fashion as Trends of the 1970s This paper concentrates on anti-fashion as one of the most remarkable fashion trends of the 1970s, including its most significant icons and the factors affecting its development.
• Feathers Fashion: The UAE Brand in Saudi Arabia In order for Feathers Fashion to open a branch in Jeddah in Saudi Arabia, the company will need to take a look at the local market and its key features.
• Fashion Affecting People’s Health Lots of people put much focus on slim figures and fashion clothing, forgetting that there is some link between the fashions displayed and the health of the people.
• How the Internet Transformed Design Fashion By using the Internet, people can shop online and avoid overcrowded shopping malls. It saves time, and people do not get tired while looking for a specific product.
• Popular Culture’s and Fashion Industry’s Influences The popular culture influences particularly the youth. This paper creates awareness for the audience concerning the effects of the manufacturers’ advertisements.
• The Fashion Channel Competition Issue and Solution The Fashion Channel faces problems represented by the inability to compete with rivals due to the firm’s unwillingness to accept changes.
• Fast Fashion and Its Impacts on Global Warming Fast fashion contributes to this change in weather conditions due to its improper disposal, leading to the release of emissions into the atmosphere, thus causing global warming.
• The Influence of Euphoria on Fashion The show’s Euphoria costumes present a mix of older items with nostalgic undertones and more modern outfits, such as skinny jeans and knitted blouses.
• Sustainability in Fashion Overview Sustainable clothes remain to be mass-produced, affecting the future of our planet. The company should also focus more on designing for the longevity of the use.
• Pangaia: An Eco-Friendly Fashion Brand Pangaea is an ethical fashion brand that employs the latest advancement in the textile industry to diminish the adverse impact on the environment.
• Effective Public Relations in the Fashion Industry The influence of public relations on other aspects of marketing, as well as on the perception and attitude of potential buyers to the promoted product.
• Millennials Influence on the Fashion Purchasing Behavior The research study attempts to reveal new details about the generation of Millennials and their effect on the purchasing behavior of the fashion industry in the UK.
• The Unique Fashion Style: Changing Standards and Ideals Each woman tries to find her unique style in the world of fashion. Still, having completed a difficult journey in order to find the exclusive style, many women choose to follow well-known standards and images.
• The Impact of Societal Change on Female Fashion and Identity in the 60’s and 70’s The paper argues alterations in how people perceive themselves and the world around them are inherently tied to a greater range of factors lying outside of the culture spectrum.
• Fashion Industry Analysis: Interview With J. Jamshed In future Junaid Jamshed plans to expand its business internationally, and opening more opportunities for young entrepreneurs, providing training through workshops.
• Supply Chain as a Crucial Component of Sustainability in the Fashion Industry The fashion industry has always been one of the most influential drivers of society. Designers of apparel dictated the rules, and millions of people worldwide obeyed them.
• Yumi Company’s Fashion Marketing The aim of this paper is to analyze a consumer’s image of the Yumi fashion company and analyze the presence of the company on the market of women’s clothes.
• Thai-Lay Fashion Company: Marketing Plan Assignment In this discussion, the topics analyzed are financial sections overview, break-even analysis, sales forecasting, and expense forecasting.
• Dog Fashion as an Extension of Personal Style One of the ways in which pet dogs are treated well is by being clothed. This literature review proves that dog fashion is just an extension of a personal style.
• How AI and Machine Learning Influence Marketing in the Fashion Industry The study aims to determine if the perception of AI in fashion is a novel concept and whether it holds enough appeal to impact the purchasing decisions of fashion consumers.
• A Body Image in a Contemporary Fashion The modern fashion industry has long been criticized for establishing unhealthy standards for women’s bodies by producing clothing that looks well only on underweight individuals.
• Fashion Nova’s Labor Standards and Transparency Fashion Nova should recheck its outsourcing contracts to be certified by labor standards. Also, they should increase the company’s transparency in terms of financial activities.
• Cinderella Syndrome’s Impact on Sustainable Fashion Cinderella syndrome promotes not only unsustainable fashion but the degradation of the soul as well, encouraging dysfunctional consumption and narcissism.
• The Interrelationship Between Fashion and Architecture The interrelationship between fashion and architecture plays an important role in advancing new technologies in both fields as well as other fields.
• The Spanish Fashion Industry: Business Model Innovation The Spanish companies tend to move from the idea of fast fashion models to more sustainable innovative business models.
• Overseas Sweatshops in the Fashion Industry This paper covers a brief history of the issue and reasons why fashion giants decided to move their production abroad.
• Fashion in the Clothes Industry The term “fashion” is heavily used in the clothing industry and it is sometimes taken to be synonymous with its trends.
• Is Imitation the Sincerest Form of Fashion? Imitation as a form of fashion is not as sincere as many think. It has filled the market with knock off fashion accessories like handbags, shoes and clothes.
• Thai-Lay Fashion Company’s Operations Management The paper reviews operations management in business with reference to the Thai-Lay Fashion Company Ltd., which is situated in Hong Kong.
• Fashion in Architecture: Museum of Architectural Fashion The project under consideration will fulfill the function of the combination of fashion and architecture reflecting all stages their development and gradation.
• Young Female Customers’ Luxury Fashion Purchasing in the UK The research study presents an insight into the motives defining the purchasing and consumption of luxury fashion among young female customers in the UK.
• The United States Fashion Industry’s Overview The American fashion industry’s primary utility involves adorning oneself, making one’s identity, and protecting oneself from external elements.
• Nigerian Luxury Fashion Stores in Dubai Nigerians love designs and fashion, which is seen in their involvement in the Dubai fashion trade market. The Nigerian fashion design industry is on the rise in the 21st century.
• Fashion Magazine Analysis. Race and Ethnicity Cosmopolitan’s target audience includes females aged between 18 and 35. At the same time, the general target audience that Vogue reaches is females aged from 20 to 40.
• Headscarf as an Ingredient of Fashion and Cultural Traditions The meaning of the headscarf is described in this paper, the functions and purposes of its wearing, its social impacts in terms of religion and culture are outlined.
• The Thai Lay Fashion Company: Franchising The initial franchise fee for obtaining a license will help to bring in capital at a later stage which can be used to develop the business. This paper is a marketing plan for the franchise business plan.
• Thai-Lay Fashion Company: Barriers to Communication This paper discusses barriers to communication in Thai-Lay Fashion, communication barriers at the organization level and complexity in organizational structure, information overload, technology.
• Dressing Constructs Identity with Fashion Materials The history of fashion is interconnected with the history of humanity. Ever since ancient men and women started wearing furs to cover their bodies, the concept of fashion was born.
• Digital Marketing in Fashion Industry The projections show that about 10,000 similar outlets are set to close their operations this year because of similar reasons.
• Small and Medium-Sized Fashion Retail Enterprises The current dissertation proposal offers to investigate several success factors for small and medium-sized enterprises in fashion retail business in the UK.
• Role Played by Fashion Media in Shaping Public Opinion on Identity Fashion magazines and websites often feature stories of people who do not conform to traditional gender roles and showcase them in a positive light.
• Fashion in the USSR: Soviet Clothing Fashion in the USSR became a recognized part of the Soviet way of life. The clothing reflected the social processes of creating a unique fashion tradition.
• Sustainable Fashion Design Strategies: Product Strategy Concept A company’s product strategy is a plan for how it will create and introduce new products to the market. It encompasses decisions about what types of products to develop.
• Shifting Gender Politics in Fashion and Textiles As cultural changes are reflected in cinematography, so does the changing perception of gender influences movies.
• The Competition of Personnel in the Fashion Industry The paper states that the competition of personnel in the fashion industry is very high. Many factors affect a company’s ability to attract employees.
• The United States Fashion Industry’s Future Performance The fashion industry’s primary utility involves adorning oneself, making one’s identity, and protecting oneself from external elements.
• Fast Fashion Industries: Threats to Society Fast fashion industries pose various threats to society. However, poverty traps, limited opportunities for child development, and pollution are among the prominent ones.
• Fashion and Interior Design: From the XX Century to Current Times Currently, the world of fashion and design is in search of new meanings, turning to past eras for inspiration, and eclectic styles, retro and neoclassical, are in fashion.
• Fashion in the United States: Revision of History Revisions might represent the growth of a particular fashion house or a designer. It might show the formation of the fashion centers throughout time.
• The Fast Fashion and Related Ethical Problems This research paper discusses the ethical problems related to fast fashion and the clothing industry in general.
• Sustainability and Eco-Friendliness in Fashion Sustainability, which stands for eco-friendly and rational socio-economic development, has become critical, and hence needs incorporating into everyday life.
• Digital Blackface: The Popular Fashion The Digital Blackface is a modern example of wearing the mask on the Internet. Imitating the behavior and culture of black people was a thing even in the 20th century.
• ASOS Company: Business Plan, Fashion Sector ASOS is a global online fashion and beauty retailer and offers more than 50,000 different product lines for men, women and children.
• Current Fashion Trends’ Analysis 2020-2021 The design of the Fall/Winter 2020-2021 collection can fit any individual character since there is a blend of different patterns.
• Fashion Brands Cooperation and Its Attractiveness The author discusses the topic of possible collaborations of fashion brands and concludes that the attractiveness of cooperation stems from the uniqueness of the final result.
• Kaptivate Kulture is Preparing for Delightful Debut at Couture Fashion Week New York Kaptivate Kulture’s mission is to be a luxury brand that strives to empower cultural diversity worldwide by allowing people to express their individuality in our garments.
• Effectivenes of Fashion Blogs Analysis One of my most favorite fashion blogs is Penny Pincher Fashion. I have started to follow Penny’s style insights because I enjoyed her approach to the industry.
• Cardigan History. Fashion Industry Issues Cardware Company, a family business that the Cardigans run, has earned the reputation of a reliable sweater designer manufacturing for a wide range of customers.
• The Dandyism Style in Fashion This paper examines the style of dandyism, which appeared and spread in Europe in the 19th century, and then found its reflection in the fashion and culture of other countries.
• Fashion Merchandising and Science, Technology, Engineering, Mathematics Education There has been substantial research about the ability level, motivation, self-efficacy at schools specialising in STEM (science, technology, engineering and mathematics) education.
• Fast Fashion: Segment of the Fashion Industry Fast fashion is a segment of the fashion industry that massively produces clothes from low-quality materials and uses cheap labor.
• The Council of Fashion Designers of America The Council of Fashion Designers of America played a critical role in the development and the area of American fashion design and art culture along with fashion trading.
• Child Labor in Fashion Industry Fashion industry and the idea to use child labor in sweatshops continue bothering many people but still, nothing is done to change the situation for the better.
• Business Plan and All Aspects That Includes Successful Fashion Industry According to recorded research, the fashion industry keeps on evolving every decade, and it is unlikely that a particular trend will spread past one decade.
• Michelle Obama Effect on the Fashion Industry The author analyzes an article by D. Yermack on the impact of Michelle Obama on the fashion industry and argues how she destabilized the balance of the stock and fashion markets.
• What Ideas About Gender & Sexuality Are Communicated by Contemporary Fashion Images? The paper examines diverse ideas about gender and sexuality that are communicated by contemporary fashion images that are taking dominance in the media.
• Fashion Trends 2009: International Collections Trend report 2009 showed that this year will see unexpected extravagance in style of clothes and its mixture with accessories.
• The Contemporary Fashion Collections of Ann Demeulemeester and Gucci Ann Demeulemeester and Gucci deserve their titles for being the best known designers. However, both designers have their own idea of style.
• Thai-Lay Fashion Co. Ltd.: Financial Accounting Analysis The goal of working capital management is to manage the firm’s current assets and liability in such a way that a satisfactory level of working capital is maintained.
• Thai Lay Fashion Co Ltd.: Managing a Business Enterprise The review of sixth week of learning about managing a business enterprise, dedicated to the financial aspects of running a business.
• Thai-Lay Fashion Co., Ltd Company Strategy Thai-lay fashion Co. Ltd. is a garment manufacturing company in London. It is engaged in production of garments from 100% organically grown cotton.
• Thai Lay Fashion Company: Business Plan Suitable business plans have to be formulated for managing the business successfully at each stage of the business growth cycle.
• Thai-Lay Fashion Company Ltd.: Managing Resources The Thai-Lay Fashion company Ltd. is a well-managed company with more than twenty-seven years of experience in the garment export and manufacturing business.
• Thai-Lay Fashion Company Ltd.’s Financial Management There are several methods that will help managers make capital investment decisions. These will be discussed here with reference to the Thai-Lay Fashion Company Ltd.
• Operations Management in Thai-Lay Fashion Company Ltd. Thai-Lay is a textile manufacturing company in Hong Kong with its markets situated mainly in Europe. The company produces a wide range of ready-made garments for adults and children of both sexes.
• Thai-Lay Fashion Company’s Marketing Plan Thai-Lay Fashion Company needs to develop a modified marketing plan considering the financial and economic conditions in the environment.
• Thai-Lay Fashion Ltd.: Leadership and Motivation A study with regard to how motivation can be improved in the Thai Lay Fashion Company has been conducted here.
• Bonobos: Digital Economy in the Fashion Retail Sector This paper will discuss the organization’s digital initiatives and their success, and the financial effect of the online strategies the company has adopted.
• Fashion Solving Irrational Anxieties in People Fashion’s primary function is to help people to solve their class-related anxieties that reflect one’s instinctual preoccupation with trying to win a dominant social status.
• Jack Wills in China: Fashion Consultancy Project The promotion of Jack Wills in the Chinese market may be fraught with specific difficulties due to the specifics of the local cultural, economic, and political environment.
• ASOS.com Company’s Success in Online Fashion Market The success of ASOS.com Company is a result of its online advertising strategy. The internet offers a lot of potentials based on consumer trends.
• Inventory Control in Fashion Clothing Production The paper creates a periodic inventory control system for the Fine Garments Company that sells fashion clothing.
• Maintaining Ethical Standards in Fashion This paper explores the degree of responsibility of three major actors, consumers, fashion houses, and retailers, of maintaining ethical standards in the fashion industry.
• Social Media Applications in the Fashion Sector Social media has resulted in marketing being easier and cheaper than traditional techniques, and fashion houses have gained to a large extent.
• Carmina Campus Company’s Fashion and Society Carmina Campus was a pioneer in implementing fashion sustainability in their production process. Therefore, it is necessary to analyze the company’s policy regarding society.
• Fashion as Performance – The Ballets Russes Fashion and the performing and visual arts have always been intertwined for those with the financial resources to indulge in one or all three.
• Body Image, Self-Esteem, and the Fashion Industry
• Fashion and Business Cycles With Snobs and Bandwagoners in a Multi-Sector Growth Model
• Industrial Revolution, Gender Distinction, and Fashion
• Fashion Cultural Historical Studies Gender Masculinity and Femininity
• “Diesel for Successful Living”: Branding Strategies for an Up-Market Line Extension in the Fashion Industry
• Challenges Facing the Fashion Industry in Ghana
• How Fashion and Appearance Are Central to the Construction of Social Identities
• Does Men’s Fashion Reflect Changes in Male Gender Roles?
• Fashioning the Future: Entrepreneuring in Africa’s Emerging Fashion Industry
• Fashion, Gender Distinction, and the Industrial Revolution
• Comparison of Elizabethan and Jacobin Fashion
• How Did Women’s Fashion Create Changes in Society in Australia and the World Between 1901-1945
• How Innovative Fashion Turns Into a Perspective Entrepreneurial Venture
• General Information About Second World War Fashion and Social Trends
• What Will Happen if the Fashion Industry Continues to Use Ultra-Thin Models?
• How Subcultures Use Fashion as a Way of Embracing Their Differences
• Fashion: Victorian Era and Higher-Class Women
• How Fashion and the Social Role of Women Has Changed
• Managing Demand and Supply Networks of the Chinese Fashion Apparel Industry Under the Complexity of the New Economy Transition
• Consumer Buying and Decision-Making Processes in the Fashion Industry
• How Did the Fashion Industry Show the Changing Position of Consumerism and Youth Culture in the 1960s
• The Role of Western Fashion Effects on Islamic Fashion for Women Out-Wear
• How Fashion Has Impacted Consumers Pursuing Habits
• Fast Fashion Feedback and Imitation of Fashion Trends
• Economic and Social Issues in the Fashion Industry
• The Unrealistic Beauty Standards of the Fashion Industry
• Fashion Industry, Anorexia and Orthorexia Among Young People, Models and Celebrities
• How Luxury Fashion Brands Centralize Public Relations
• Analyze for Zara’s Success in the Fashion Retailing Business
• Relationship Between Gender Empowerment and Fashion
• Understanding Agile Supply Chain Management in the Fashion Industry
• Global Sourcing: Insights From the Global Clothing Industry – The Case of Zara, a Fast Fashion Retailer
• Case Study Zara the Technology Giant of the Fashion World
• Fashion Marketing and the Effects of Technology and Economics
• Fashion: Logo and Online Personal Shopper
• Status Consciousness and Its Effect on Men’s Fashion Consumption
• New Fashion Styles and Trends Sets the Standards for the Rising Generation
• How Are Fashion and Appearance Central to the Construction of Social Identities
• Conformity-Based Behavior and the Dynamics of Price Competition: A New Rationale for Fashion Shifts
• How Fashion and Appearance Are Central to the Construction of Social Identities?
• Brand Competition, Peer Influence, and Purchase Intentions Towards Fashion Apparel in Mexico
• How Government Can Support Street Art and Fashion in Hong Kong
• Coco Chanel: Most Influential Women’s Fashion Designer
• The Clothing Manufacturer and the Consumer Trends in the Fashion Industry
• Fashion for Middle-Class Women in the Medieval Age
• Great Britain’s Black Community and the Empowerment of Fashion
• Entrepreneurship and Regional Development: Case of Fashion Industry Growth in South Africa
• Comparing the Similarities, Differences, and Qualities Between Native American Clothing and American Fashion
• The Fashion Trends and Beauty Tips for Teenage Girls
• The Link Between Eating Disorders and the Fashion Industry
• Fashion and the Long-Term Prospects of Relationship Marketing
• The Substantive Approach for Sustainable Demandsupply Chain Management in Fashion Industry
• Consider How National Identity and Culture Is Constructed Through Fashion
• Fashion and Its Evolved From a Typical White Model to a Diverse Runway Show
• Fashion Photography and the Effects of New Image Technology
• Barbie Doll Fashion Versus Medieval Children’s Fashion
• Overview of Fashion and Women’s Movements in the Past Century
• Are Ethical Purchases and Fast Fashion Mutually Exclusive?
• How Fashion Professionals Are Inspired by History and Culture
• How Technology Can Affect Fashion in the Marketing of Armani Company
• Fashion Trends and Evolution of Women’s Clothing Throughout History
• Communicating Green Fashion Across Different Cultures and Geographical Regions
• Virtual Organization for Supply Chain Integration: Two Cases in the Textile and Fashion Retailing Industry
• Traveling Around the Fashion Trends of Women: 20th – 21st Century
• Applying the Four Theoretical Perspective to the Problem of Fashion Case Studies
• Fashion for Ideal People and How They Are Defined
• How Elizabethan Fashion Has Influenced the Modern Day Fashion World
• Dealing With Your Teenager and the Latest Fashion Trends?
• Vertical Integration and Rapid Response in Fashion Apparel
• Consumer Behavior and the Luxury Fashion Industry
• What Fast Fashion Is and to Know Which Factor Influences Fast Fashion?
• How Fashion Evolved Throughout the Centuries and Its Influence on Our Looks Today
• Does Buy-Back Induce More Fashion Sub-Sourcing?
• Does the Macroeconomy Predict U.K. Asset Returns in a Nonlinear Fashion?
• When Did Fashion Start in History?
• What Are Three Interesting History Facts About Fashion?
• How Does Clothing Fashion Aid in the Social Construction of Gender?
• How Are Fashion and Appearance Central to the Construction of Social Identities?
• How Are People Involved in Fashion?
• How Does Branding Influences Consumers’ Luxury Fashion Choices?
• Who Is the Father of Fashion?
• What Is a Theme in Fashion?
• How Does Celebrity Fashion Affect Teen’s Self-Image?
• Who Was the First Female Fashion Designer?
• Where Was the First Fashion Week Held?
• How Christian Principles Can Be Applied to Ethical Issues That Relate to Cost of Fashion?
• What Are the Ten Main Sources of Inspiration in Fashion?
• What Are the Four Main Fashion Weeks?
• Who Invented Fashion Week?
• How Does Social Media Affect the Fashion Industry?
• How Does the Fashion Industry Market to Women as Consumers?
• How Elizabethan Fashion Has Influenced the Modern-Day Fashion World?
• What Causes Changes in Fashion?
• How Many Types of Fashion Shows Are There?
• What Is the Biggest Fashion Week?
• How Fashion Professionals Are Inspired by History and Culture?
• Why Is Paris Known for Fashion?
• How Fashion Trends Can Make You Stand Out?
• What Fast Fashion Is, and to Know Which Factor Influences Fast Fashion?
• When Did Fashion Start in India?
• What Makes Fashion Offensive?
• What is the impact of fast fashion on consumer buying behavior?
• What are the environmental effects of fast fashion?
• How can 3D printing help make fast fashion more sustainable?
• How do fast fashion marketing strategies affect consumers’ body image?
• What are consumer attitudes toward the ethics and sustainability of fast fashion?
• What are the psychological effects of fast fashion on customers?
• How does fast fashion affect the local economies of developing countries?
• How can fast fashion companies balance profitability and sustainability?
• What is the contribution of fast fashion to the throwaway culture?
• How do social media drive the demand for fast fashion?
• The case against animal cruelty in fashion.
• Fashion marketing should promote body positivity.
• Fashion companies should respect and protect cultural traditions.
• Is there a need for gender-neutral fashion?
• Is it ethical to buy counterfeit luxury fashion goods?
• Fast fashion vs. Slow fashion: which is more ethical and sustainable?
• Inclusivity of luxury fashion: is it ever possible?
• The fashion industry perpetuates consumerist culture.
• Should fashion be recognized as art?
• Does the fashion industry have an ageism problem?

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StudyCorgi. (2021, November 12). 237 Fashion Essay Topics to Write About. https://studycorgi.com/ideas/fashion-essay-topics/

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StudyCorgi . "237 Fashion Essay Topics to Write About." November 12, 2021. https://studycorgi.com/ideas/fashion-essay-topics/.

StudyCorgi . 2021. "237 Fashion Essay Topics to Write About." November 12, 2021. https://studycorgi.com/ideas/fashion-essay-topics/.

These essay examples and topics on Fashion were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on June 22, 2024 .

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Essay: what millennials want from fashion brands.

Joanna Elizabeth

Updated October 26, 2018

Fashion is changing at an increasingly faster pace. And a major part of that can be contributed to the millennial generation. Defined as people born between 1982 and 1996, the group includes over 80 million people in the US. In the news you may see headlines like millennials are killing department stores or even designer handbags. When it comes to pinpointing how the generation is affecting the fashion and beauty world, we need to take a closer look at how millennials shop.

Dolce & Gabbana’s Appeal to Millennials

As millennials become a larger buying force, brands find themselves appealing to the group of consumers in unique ways. One high fashion brand that embraces millennials with open arms is no doubt Dolce & Gabbana . In 2016, the Italian label unveiled its spring-summer 2017 campaign featuring a group of influential millennials including actress Zendaya Coleman and French model Thylane Blondeau .

The Italian fashion house also went on to tap male taste makers including Vine star Cameron Dallas and singer Austin Mahone . Dolce & Gabbana even went as far to stage multiple secret fashion shows with the youths as the runway models. And recently, they launched a new photo book called, ‘ Dolce & Gabbana Generation Millennials: The New Renaissance ’, celebrating famous kids, VIP customers and social media influencers.

“They are real boys and girls that love fashion, they have fun with it, they dare, they change looks every day, they’re not afraid to mix styles and different garments. What they wear is immediately online and it’s seen by a lot of teenagers, so from the business point of view they shouldn’t be underestimated,” says designers Domenico Dolce and Stefano Gabbana .

View this post on Instagram Getting into the mood for 👰🏼 A post shared by Chiara Ferragni (@chiaraferragni) on Aug 22, 2018 at 2:41am PDT

The Importance of Influencer Marketing

Influencer marketing has seen a major rise in the past several years. Brands have tapped Instagram stars and beauty vloggers to appear in campaigns and collaborate on special lines. Paid sponsored posts serve as a way to grow budding brands’ sales. The role of the influencer has become so important that Forbes unveiled a list of the top influencers in 2017 with names such as Chiara Ferragni and Danielle Bernstein making the cut.

Makeup brands such as NYX and Becca have used social media influencers to grow their reach through paid and sometimes unpaid efforts. And LA-based fashion retailer REVOLVE used influencers to help make revenues between $650 million to $700 million this year alone.

“The industry as a whole is trying to wrap [its head] around the permanence of influencers and how to leverage and integrate them into their businesses. This is something we feel very proud of. It’s super important to the core of our business and we see it being integral for years and years to come,” REVOLVE cofounder Michael Mente shared with WWD .

GigixTommy: A Super Collaboration

As far as millennial collaborations go, one can look at the now two-years and running GigixTommy range. The line of apparel links up supermodel Gigi Hadid and American designer Tommy Hilfiger . First launched in fall 2016, the collection is available across 70 countries worldwide. In February 2017, Refinery 29 reported that the GigixTommy capsule collection sold out before the fashion show even started.

Daniel Grieder , CEO of Tommy Hilfiger Global and PVH Europe, told WWD , “The results continue to exceed expectations in every area of our business — from engagement with new audiences to increases in social media and press visibility to double-digit sales growth for two consecutive seasons. The halo effect across the brand has positively impacted all divisions globally, and we’re excited to continue building on this success in our upcoming seasons.”

Millennials & Fast Fashion

One can not talk about millennial fashion without looking at the major impact that fast fashion brands such as Zara and H&M have made through the years. Traditional department stores such as Macy’s, Sears and J.C. Penney have seen hundreds of stores closing as well as a dip in stocks.

Why? The fact that millennials want new and different options at a fast pace serves as a major factor.   Additionally,  they also look at affordable prices as well. Many stores can not compete with Zara’s quick turnaround of three weeks from the start of the clothing’s design to its arrival in stores.

Likewise, when it comes to trends, consumers of today want to buy the product now instead of months later. LIM College professors Robert Conrad and Kenneth M. Kambara recently did a study among shoppers aged 18-35 this year which reflected the same idea .   “Our study is very revealing about what these millennials’ purchase drivers are and how the fashion industry is executing on them. Each views her or himself as a ‘market of one’ and wants to have something exclusive and not readily available to others. They want to put their look together in their own original, authentic way,” says Conrad.

The Future of the Fashion Consumer

Looking forward, brands will have to focus on staying atop on trends, influencer marketing and unique styles in order to stay on top. Traditional marketing and merchandising will no longer cut it, and this doesn’t just apply to affordable brands. Perhaps this is why we have seen quite a number of shakeups at luxury brands recently.

With Christopher Bailey recently leaving Burberry, Riccardo Tisci exiting Givenchy, among other departures; the industry is changing. In contrast, Dolce & Gabbana has full embraced influencers and according to studies , the practice will only increase in the luxury sector. “If you want to speak to your audience, you need to talk about life and experiences. You can’t just make 25-35 outfits,” Domenico Dolce sums up.

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Essay on Modern Fashion

Students are often asked to write an essay on Modern Fashion in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Modern Fashion

Introduction.

Modern fashion is a dynamic world that reflects the spirit of the times. It’s not just about clothing, but also about expressing one’s personality and values.

Fashion is influenced by various factors like culture, media, celebrities, and even politics. It’s a way for people to communicate their identity and beliefs.

In conclusion, modern fashion is more than just clothes. It’s a form of self-expression and a mirror of society’s changes and trends.

250 Words Essay on Modern Fashion

Introduction to modern fashion, fashion as a form of self-expression.

In the modern era, fashion has become an avenue for personal storytelling. It’s no longer merely about following trends set by high-end designers. Instead, individuals curate their style, blending vintage and contemporary pieces, high-end and affordable items, to create a unique aesthetic that reflects their personality and values.

The Influence of Social Media

The advent of social media has greatly democratized fashion. Platforms like Instagram and TikTok allow users to showcase their style, influencing trends on a global scale. As a result, the power to dictate fashion has shifted from designers and models to everyday individuals and influencers.

Sustainability in Modern Fashion

In response to growing concerns about environmental and ethical issues, sustainable fashion is gaining prominence. This movement encourages the use of eco-friendly materials, ethical production processes, and a shift towards slow fashion – buying fewer, higher quality items that last longer.

Modern fashion is a complex blend of personal expression, social media influence, and growing sustainability consciousness. As we move forward, the industry will continue to evolve, reflecting the changing times and the diverse identities of those who engage with it. With its dynamic nature, fashion remains an exciting and influential aspect of modern culture.

500 Words Essay on Modern Fashion

Fashion is an ever-evolving phenomenon, a reflection of societal changes and individual expression. Modern fashion is a complex blend of aesthetics, functionality, and cultural influences, marking a departure from traditional norms and embracing diversity on a global scale.

The Evolution of Modern Fashion

Global influences and cultural fusion.

Modern fashion is a melting pot of global influences. Designers are increasingly drawing inspiration from different cultures, leading to a fusion of styles. This cultural exchange is not just about aesthetics, but also about fostering understanding and respect for diverse cultures. However, it’s crucial to navigate this space with sensitivity to avoid cultural appropriation.

Technology and Fashion

Technology has revolutionized modern fashion in numerous ways. From digital sketches and 3D printing to smart fabrics and wearable tech, the marriage of fashion and technology is reshaping the industry. Online shopping and social media have also transformed the way we discover and purchase fashion, making it a more interactive and personalized experience.

With growing awareness about environmental issues, sustainability has become a significant aspect of modern fashion. The industry is grappling with its environmental footprint, leading to a rise in ethical fashion brands and sustainable practices. Concepts like slow fashion and circular fashion are gaining traction, promoting longevity, recycling, and responsible consumption.

Representation and Inclusivity

Conclusion: the future of modern fashion.

As we move forward, the future of modern fashion lies in its ability to adapt and innovate. With challenges like climate change and social inequality, the industry needs to evolve sustainably and inclusively. Modern fashion is not just about what we wear, but also about the values we embody. As consumers, we have the power to shape these values and drive change, making fashion a powerful tool for social and environmental progress.

Apart from these, you can look at all the essays by clicking here .

Happy studying!

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International Journal of Interdisciplinary Research

• Open access
• Published: 06 February 2019

Emotional branding speaks to consumers’ heart: the case of fashion brands

• Youn-Kyung Kim   ORCID: orcid.org/0000-0002-5507-5152 1 &
• Pauline Sullivan 2  

Fashion and Textiles volume  6 , Article number:  2 ( 2019 ) Cite this article

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In this highly competitive market, fashion brands struggle to distinguish themselves to increasingly apathetic consumers. To become more competitive, fashion retailers employ emotional branding as a way to engage their customers, addressing the growing trend of consumers’ seeking emotional relationships with a brand. Although brand technicalities such as product attributes, features, and facts may be unmemorable, personal feelings and experiences better shape consumers’ evaluations of brands. This study illustrates why emotional branding is essential, especially to fashion brands, when developing brand strategies in a volatile marketplace. Trends that support a need for these strategies include consumers’ desires for positive experiences, expressing authentic self, achieving warm glow from helping others, and co-creating design or ideas with the brand. We propose a model for emotional branding strategies that focuses on sensory branding, storytelling, cause branding, and empowerment. The case studies we provide for each strategy describe how fashion brands can engage customers through emotional branding.

Introduction

In an ever-changing and highly competitive market, fashion brands struggle to distinguish themselves to increasingly apathetic consumers (Clark 2017 ). As press and department stores no longer dictate fashion sales, e-commerce has democratized fashion industry competition. Even with contemporary strategies, such as employing online platforms like Amazon and social media, fashion brands often suffer from stagnant sales. Moreover, customer loyalty is at its lowest levels due to lack of product diversity and high brand switching (Kusek 2016 ). In this retail environment, fashion brands need to develop new strategies to grab consumers’ attention by speaking to their hearts.

To address this need, retailers employ emotional branding as a way to engage their customers, appealing to their needs, aspirations, dreams, and ego (Acharya 2018 ). This branding strategy addresses the growing trend of consumers’ seeking emotional relationships with a brand. Although brand technicalities may be unmemorable, consumers do not forget how a brand makes them feel. As opposed to information such as product attributes, features, and facts, personal feelings and experiences better shape consumers’ evaluations of brands (Jenkins and Molesworth 2017 ; Schmitt 2009 ; Zukin and Maguire 2004 ). Hence, emotional branding seems to be a strategy that creates strong brand attachments between consumers and brands (Akgun et al. 2013 ).

Emotional branding establishes itself as a critical factor in developing brand loyalty, which has been conceptualized as a long-term, committed, and affect-laden partnership devised to characterize consumer-brand bonds (Fournier 1998 ). Increased loyalty driven by emotional branding, in turn, leads to higher sales. For example, purchase intentions from television advertising are three times as likely to result from emotional responses as advertisement content (Hong 2016 ). Overall, emotionally connected consumers are 52% more valuable to a brand than those who are just satisfied (Otley 2016 ). Presumably, emotionally attached consumers are a brand’s highly profitable market segment (Rossiter and Bellman 2012 ). Because fashion has traditionally been associated with experiential, symbolic, or hedonic products (Fiore et al. 2005 ; Johnson et al. 2014 ; Noh et al. 2015 ), emotional branding is likely a vital approach to directly speak to fashion consumers.

To this end, we define emotional branding as a brand’s strategy that stimulates consumers’ affective state, appealing to their feelings with the aim of increasing consumer loyalty toward the brand. Furthermore, we posit emotional branding is an essential strategic practice, especially to fashion brands, in a ruthless retail environment. As Morrison and Frederick ( 2007 ) suggested, creating emotional brand experiences and managing emotional branding strategies requires an integrated approach. First, we explore marketplace trends that support emotional branding defined by consumer experiences, authentic self, warm glow, and co-creation. Second, we propose a model for emotional branding strategies relevant to the fashion industry in terms of sensory branding, storytelling, cause branding, and empowerment. It is important to note that one or multiple marketplace trends are reflected in strategies discussed in this study. Hence, we recommend that retailers use any of these strategies, or a combination of them, to improve brand loyalty. Figure  1 illustrates the framework of emotional branding.

• Emotional branding

Marketplace trends

The benefits consumers seek from buying particular brands or shopping trips have shifted from procuring high-quality products for lower costs to seeking emotional rewards from their experiences as a consumer (Kim et al. 2014 ). Major trends that support this paradigm shift include desires to have positive consumer experiences, express one’s authentic self, achieve warm glow from helping others, and co-create design or ideas with the brand. While these trends influence consumer behavior and change the way traditional retailers conduct businesses, retailers can adopt non-traditional marketing strategies to a greater extent because there are more ways to touch the consumer in an omni-channel market. Indeed, the prevalence of mobile and web-based technologies has transformed consumer experiences from just browsing and purchasing to creating and sharing content via social media (Kohli et al. 2015 ).

Consumer experiences

A major factor that explains the importance of emotional branding is related to consumer experience. No longer are consumers focusing on product specifics or service satisfaction; they seek experiences from a brand they like. In experiencing a brand, whether it is a product, service, or a retail store, consumers do not just look for quality or low prices; they want to gain emotional rewards from enticing store atmosphere, superb customer service, and entertaining experiences. They also want to express who they are and the relationships that are important to them through consuming or supporting a specific brand (Kim et al. 2014 ; Kumar and Kim 2014 ).

It is important to consider Maslow’s Hierarchy of Needs ( 1970 ) when discussing consumer experiences. In his revised hierarchy, “deficiency needs” that include physiological well-being, safety, belonging, and self-esteem, arise from deprivation and are necessary to avoid unpleasant consequences. Usually, when consumers’ deficiency needs are fulfilled, they next satisfy growth needs. Growth needs pertain to those at the highest level of the hierarchy and are necessary for self-actualization and peak experiences that include the need for intellectual achievement, creative expression, and aesthetic appreciation. These needs are never truly met because they are continually refined as people experience self-actualization. In most post-industrial societies, growth needs, rather than deficiency needs, dominate consumer motivations. Consumers’ desire to fulfill their growth needs offers retailers increased opportunities to develop emotional strategies that result in noteworthy consumption experiences and value.

Sheth et al. ( 1991 ) argue that value results from emotional responses to product-associated experiences. For example, a gift of crafted jewelry may induce romantic or comforting feelings from one’s past. While Sheth et al. describe emotional value as a perceived utility received from a product’s ability to produce affective states, consumption experience can be derived from receiving service or visiting a retail outlet, which provides consumers with immaterial value (Holbrook 1999 ; Kim et al. 2007 ). As consumers increasingly desire positive experiences from consuming a brand, the trend of using emotional branding strategies should grow in the foreseeable future.

A brand experience includes subjective sensations, feelings, and evaluations, which are internally processed responses to brand-related stimuli like brand design, visual identity, packaging, communications, and other environmental cues (Brakus et al. 2009 ). Therefore, a brand experience can occur at the level of a product, service, store, or marketing campaign. Brakus et al. building upon Schmitt ( 1999 ) identification of five sensory experiences (i.e., think, feel, sense, relate, and act), proposed four dimensions of brand experiences: affective, behavioral, sensory, and intellectual experiences. These experiences inspire emotional bonds and lasting impressions in consumers, leading to the success of branding efforts. As more consumers prefer omni-channel shopping, by using multiple channels (e.g., physical stores, websites, social media platforms, and mobile apps) for a single transaction (Parise et al. 2016 ), the extent to which the brand provides real-time, personalized, and emotional content through myriad touch points determines their brand experience (Lemon and Verhoef 2016 ; Parise et al. 2016 ).

• Authentic self

A brand becomes more prominent in an individual’s self-image than ever. Thus, the strength of consumer-brand attachment depends on the extent to which consumers believe the brand reflects themselves (Park et al. 2010 ). There are two forms of self-concept: “actual self” and “ideal self.” Actual self reflects present perceived reality of an individual (i.e., who I am now). In contrast, the ideal self refers to the individual’s aspirational self, which manifests a vision of ideals and goals related to his or her future self (i.e., who I would like to be) (Lazzari et al. 1978 ).

The actual self is closely related to the “authentic self” that embodies who an individual is and how he/she discovers his/her true self (Harter 2002 ). This actual self seems to be increasingly influential to consumers seeking authenticity in marketing messages (Gilmore and Pine 2007 ) that focus their current selves rather than their future, idealized selves. Therefore, branding campaigns that incorporate authentic self as a central theme stimulate intimate emotions and trust (Erickson 1995 ; Harter 2002 ).

The fashion industry epitomizes the use of self-identity brand appeal. Fashion companies have infamously marketed to customers that their products will increase their attractiveness, helping them achieve their ideal selves. As a rebuttal to this practice, Aerie, a sub-brand of American Eagle Outfitters, has centered its marketing theme on actual self. Its online media and social platform campaigns feature unretouched models and use the hashtag “#AerieReal” to emphasize authenticity. Their efforts embolden their consumers to be true to themselves and confident.

Authenticity is essential in fashion branding because it is a human element in the brand experience (Deibert 2017 ). Dapper Dan, Daniel Day, is an authentic Harlem fashion icon who began his career by making one-of-a-kind clothing for hip hop artists and celebrities in the 1980s (Cooper 2017 ). Although he was sued by luxury brands because he did not have permission to use their logos, he has been a trendsetter in streetwear and hip hop clothing and inspiration for designs of many luxury brands. Now he designs for @Gucci by Dapper Dan in Harlem.

Another example of products that appeal to consumers’ authentic self are old or vintage and retro clothing that serves a unique style statement and juxtaposition to mass produced garments (Fischer 2015 ). While luxury products have social and psychological meaning relevant in identity construction (Turunen et al. 2011 ), luxury consumers do not value counterfeit fashion brands because these items are fake and not representative of their authentic self (Turunen et al. 2011 ). Diesel has a unique campaign, #GoWithTheFlaw that uses irony. It sells its own knock off, heavily discounted limited edition, real Diesel jeans in a pop-up store in New York’s Chinatown where counterfeit products are sold (Megget 2018 ). This brand building campaign celebrates individuals who disregard fashion status quo, in this case shopping at high-end stores for designer products, but value the brand’s authentic image by appealing to the individuals’ authentic self.

Another way consumers develop positive emotions is through interpersonal relations (Tesser and Campbell 1982 ). According to Franze ( 2017 ), brands gain success when their business models emphasize a collective feeling of “us” or “we,” rather than you or me. A growing trend shows that people enjoy helping others, a phenomenon called warm glow (Aknin et al. 2013 ). Warm glow can result from volunteering, donating, or spending money on others. In the study of Dunn et al. ( 2014 ), regardless of a country’s economic level, consumers report they experience greater levels of happiness from prosocial spending than from self-purchases. For example, respondents who buy a gift bag for a sick child report being significantly happier than do those who purchase the same gift bag for themselves.

Self-determination theory (Weinstein and Ryan 2010 ) explains when and why prosocial spending or giving leads to happiness. Self-determination theory proposes that an individual’s well-being is dependent upon satisfaction of three basic needs: relatedness, competence, and autonomy. When it satisfies individuals’ need for relatedness , helping others can be rewarding because prosocial spending allows the individuals to connect with others (Aknin et al. 2013 ). Furthermore, the ability to pro-socially spend money can satisfy individuals’ need for competence when they see the positive outcome of their actions (Dunn et al. 2014 ). Lastly, the need for autonomy is satisfied when individuals have a choice about their actions. According to Weinstein and Ryan ( 2010 ), experiencing happiness from donating money occurs only if the benefactor can freely choose how much to donate. Based on this theory, it can be assumed that consumers experience warm glow when they feel autonomous, related, and competent by doing something for others.

• Co-creation

In the traditional market, firms decided which products and services they were going to produce and consumers did not play any role in value creation. In post-modernity, social media is an increasingly influential determiner of brand value (Arvidsson 2005 ), and companies are no longer sole dictators of brand message. While traditional advertising communicates a brand’s message, current practices of digital marketers strive to create relevant and compelling content, often through value co-creation, defined as “joint creation of value by the company and the customer” (Prahalad and Ramaswamy 2004 , p. 8). This co-creation is especially paramount in the post-modern consumption era where emotional branding defines brand meaning through consumer-brand interactions (Thompson et al. 2006 ) and consumers’ word-of-mouth referrals significantly hike new customer purchases on social media platforms (Trusov et al. 2009 ).

Co-creation via content marketing exists in many mediums, such as magazines, newsletters, blog posts, videos, webinars, podcasts and websites (Pulizzi 2012 ). Weblog content, in particular, reflects individuals’ stories of their experiences, beliefs, and attitudes and usually posts pictures (photo blogs) and video (vlogs). H&M has a new brand “Nyden,” capitalizing the concept of co-creation. This brand’s business model uses input from netocrats, technologically savvy influencers who share their experiences and lifestyles with others, in the production of a design (Neerman 2017 ).

Strategies for emotional branding

Based on these marketplace trends, emotional branding can be implemented by employing four major strategies: sensory branding, storytelling, cause branding, and empowerment. Each of these strategies reflects multiple marketplace trends depicted in Fig.  1 .

• Sensory branding

As marketing emphasis has shifted from the product to the creation of consumers’ experiences, sensory marketing seems to be integral to stimulating excitement and pleasure (Douce and Janssens 2013 ). Sensory marketing engages and triggers consumers’ senses (i.e., sight, sound, feel, taste, and smell) (Krishna 2012 ). All these five senses elicit emotional responses to goods, services, and the environment with some notable differences such as the sense of sight being most powerful in detecting changes and differences in the environment (Orth and Malkewitz 2008 ) and the sense of smell triggering the most vivid memories (Fiore et al. 2000 ). As such, sensory branding influences consumers’ perceptions, judgement, and behavioral responses toward a particular brand (Krishna 2012 ). As Lindstrom ( 2010 ) stated in his book Brand Sense , a brand’s appeal to consumers’ senses allows them to experience the brand more profoundly and have an emotional connection with it at a deeper level.

Fashion retailers have been successful in providing sensory experiences to consumers in their brick-and-mortar stores and, to a lesser extent, online stores. For example, Lush, a fresh handmade cosmetics brand, has been successful in employing sensory marketing: sight from round shapes of visually attractive products and live plants to illustrate the actual ingredients of their products; smell from the intoxicating and sweet scents; sound from knowledgeable salespeople talking actively behind a large bubbling hand bath; feel from unusual textures of the products and smooth and natural packaging; and imaginary taste from products with delicious colors of food (Strang 2015 ).

Retail technology further enhances sensory experiences among fashion brands. Among the examples are (a) Parada’s “smart closet” where electronic chip tags are sent to an interactive touch screen, allowing customers to virtually experiment with sizes, colors, or fabrics (Lindstrom 2010 ), (b) Ray Ban’s “augmented reality mirror”, with which a consumer can try any pair of glasses through their webcam and positioning their face on the screen, (c) IKEA’s “virtual reality experience”, with which consumers can customize the layout of home spaces that they have created, and (d) Uniqlo’s “in-store mood stylist”, which uses neuroscience to assist its customers in selecting the best T-shirt based on their moods (“Top 5 Retailers”). These retail technologies particularly appeal to the newer, technology-ridden generations who desire convenient and unique experiences. The following cases illustrate some of the most successful retailers in sensory branding.

Sephora is a company that utilizes sensory branding. Traditionally, Americans have shopped for high-end cosmetics and fragrances at department stores like Macy’s and Belks. In traditional department stores, each brand is isolated at a separate service counter, staffed by a salesperson who only sells that brand, and all products are stocked in closed cases. This creates a high-pressure selling environment, can lead to long waits for service, and makes experimenting with brands very difficult. Since Sephora entered the cosmetics market, it has completely reinvented the shopping experience. Sephora provides a low-pressure environment that encourages its customers to explore and experiment with its products. Open shelving allows Sephora shoppers to touch, smell, and apply any product. With appealing to multiple senses, its open selling environment allows sensory experiences, which are the key to this company’s success (Ostlund 2012 ).

Hollister Co., inspired by the Southern California surfing style, features beach shack. Its stores place beach-inspired props such as palm trees by the front door, shutters on the window, and wooden beach chairs to engage consumers in the brand experience. On top of this, the brand uses sound in the form of current top hits, and scent in the form of its signature lime perfume to evoke a pleasant response from consumers (Khan 2016 ). It uses sound sensory marketing strategies as music increases physiological arousal and allows consumers to self-regulate their moods (Khan 2016 ). Videos shown on wall televisions stream live California beach scenes. Known for its large posters of attractive, sexy models, the Hollister brand targets pre-teens and teenagers. Hollister has an app game, “Surf’s Up”, with rewards like pizza to engage its shoppers outside of brick and mortar stores (Pasquarelli 2017 ). This is promoted through Hollister’s social media, such Instagram, Facebook and Snapchat, and in-store communication. In these ways, Hollister marketing strategies focus on appealing to consumers’ five senses.

Chanel incorporates recurring colors of black and white as brand recognition in all its channels (Chanel Floraison 2014 ). Since touch increases probabilities of purchase, it places accessories where customers can feel the products. For example, Chanel has LED signage that visually promotes its signature tweed. In New York City, its flagship store lights up in the shape of a perfume bottle at night. Chanel’s London flagship store has a gravity-defying staircase and hand-blown Venetian glass focal point reminiscent of Gabrielle Chanel’s iconic pearls (Larocca 2013 ). The London store has curtains with hand-stitched pearls as a means of authenticating the brand. Chanel boutiques have a sitting area that features tweed chairs, plush carpet, fireplaces and coffee tables stacked with Chanel books on each floor for visual consistency (Karmali 2017 ). In addition, the store sprays Gabrielle Chanel’s classic Chanel No. 5 perfume to enhance the customer olfactory sensory experience (Larocca 2013 ). Indeed, Chanel is one of the successful brands that have utilized multi-sensory stimuli to intensify their customers’ experiences.

• Storytelling

Stimulating consumers’ imagination and involving them emotionally (Mossberg 2008 ), storytelling is a powerful marketing strategy that uses narratives to appeal to or inspire consumers (Silverstein and Fiske 2003 ). Given that well-told stories are better remembered and more convincing than facts (Escalas 2004 ), narratives enhance consumption experience in a way that influences consumers’ feelings, opinions, or lifestyles (Kaufman 2003 ). Through this emotional influence, storytelling creates a holistic brand image and can relay to consumers the desired information (Mossberg 2008 ). However, Holt ( 2002 ) cautions that the relayed story must be perceived as authentic to avoid consumer suspicions of manipulative marketing efforts.

Storytelling can be used via digital media as well as traditional media. Valck and Kretz ( 2011 ) conducted a netnographic study on fashion and luxury blogs to examine whether fashion opinion leaders use their blogs for narratives about fashion consumption practices and self-brand association. Based on the result, they promoted fashion blogs as a new method for advertisement (Valck and Kretz 2011 ). Successful fashion brands using digital storytelling include Louis Vuitton, Stuart Weitzman, and Under Armour. The following are examples of fashion brands that successfully incorporate storytelling in their brand strategy.

Lululemon Athletica

Lululemon Athletica manufactures and sells yoga related sportswear and gear. Lululemon positions its brand as a way of life and uses targeted messages in a narrative for its consumers, which are about connections between yoga, spiritual living, and products. The result is transformative lifestyle that defines its consumers and enables a deep bond between customers and the brand. The brand story successfully embeds its message in all communication and media strategies, as well as store interiors. For example, it’s newly opened New York store uses “zen pods” and self-guided meditation to immerse customers in its brand story line and experience (Ruff 2018 ).

Since Thomas Burberry started Burberry brand in 1865, his company was known for high quality trench coats and its signature plaid. However, Burberry became a stodgy, lackluster brand and was in need of a new way forward. In 2006, Angela Ahrendts, CEO of Burberry, guided the company through a massive revitalization of the brand, rediscovering the brand’s story that centers on its iconic trend coat and moments in history (Rose 2015 ). Its trench coat is pivotal in communicating the brand’s authenticity and quality. For example, Shackleton (the British polar explorer) wore Burberry’s trench coat to the Antarctic, and Lord Kitchener (the British Secretary of State) carried it across Africa during World War I. Heritage is central to the brand’s story, as told on social media and an augmented reality app targeting millennials. Burberry also uses RFID chips that turn mirrors in its stores into screens to engage customers in its brand story (Rose 2015 ; Straker and Wrigley 2016 ). As such, its brand narratives are reinforced with emotive, unique but consistent messages that appear in different channels (Straker and Wrigley 2016 ).

Junk Gypsy Co. began as a pop-up store at flea markets, expanded through e-tail, and opened its first brick-and-mortar store in 2013. Repurposing junk items ranging from fringed lamp shades to clothing and home furnishings into new items (Lynn 2017 ), its novel concept resounded with its loyal customers. Junk Gypsy’s retail spectacle, Junk-o-Rama Prom, celebrates old prom dresses under the Texas stars one night. Junk Gypsy incorporates its guests’ life stories in the brand’s narrative about two Southern, free-spirited sisters whose love of junk idea for a business led them to a life they love. Their WOM led to a television show aired on the lifestyle channel Great American Country. In 2016, Jolie Sykes and Aimee Sikes published a book Junk Gypsy: Designing a Life at the Crossroads of Wonder & Wander. Their book described their life journey and embellished upon Junk Gypsy’s brand narrative. It connected with their fan base and made the New York Times Best Seller list (Perry 2016 ).

• Cause branding

Another solution to declining consumer attention and loyalty is to forge an emotional connection between a brand and its customers through cause branding (Prasad 2011 ). Cause branding, or cause marketing, is a strategy that offers consumers opportunities to make cause-based purchases for making positive changes for social issues other than personal benefits (Kim and Johnson 2011 ).

When a brand addresses relevant social issues, it can build emotional bonds with its customers. Moral emotions play a central role because they are linked to their customers’ interests and desire to serve a higher cause (Haidt 2003 ). The emotions that result from positive perceptions and beliefs toward the brand are translated into consumer behavior, as illustrated by the following consumer testimonials: “Brand X was there for us when the storm hit. It financially supports programs to improve adult literacy. Brand X is giving back to the community and investing in our future. I will support Brand X and tell my friends and family to do the same” (Prasad 2011 , p. 43).

For these reasons, cause branding has been used as an effective marketing tool in enhancing consumer perceptions of the long-term image of the brand (Gupta and Pirsch 2006 ) and ultimately leads to a financial gain for the firm. However, brands should be circumspect and select causes that resonate with the brand’s target market (Roy 2010 ). For example, a woman’s clothing retailer would raise funds for breast cancer research over driver’s education for teenagers. Similarly, a fine hardwood furniture manufacturer would promote environmental issues rather than supporting youth soccer (Prasad 2011 ). TOMS, known for its “One for One” business model, in which the company donates one pair of shoes to children around the world for every pair of shoes sold, recently received a backlash from the public who raised suspicions about its true cause. Research revealed that in addition to making negligible differences in the children’ lives, the TOMS campaign sustained the view of the poor as helpless people passively waiting for Americans buying more shoes (Chapin 2015 ).

In addition, employees can play a proactive role in cause marketing, as demonstrated by the report that approximately 70% of US consumers will be more inclined to support a cause if an employee recommends it (Semons 2017 ). Although Kmart has struggled to compete with other discount retailers, its employees raise money for St. Jude to fight childhood cancer. This cause resonates with Kmart’s core customers who helped them raise $22 million for St. Jude in 2014 (Semons 2017 ). The following are cases of additional fashion brands that support the use of social causes as a viable strategy in emotional fashion branding.

Warby Parker

Warby Parker, an eyeglass company, has launched “Buy a Pair, Give a Pair” program, to donate a portion of its sales to nonprofit groups that train people in developing countries to give basic eye exams and sell affordable glasses to their communities. Its philanthropic program was inspired by the company’s realization that about one billion people worldwide, or 15% of the world population, lack access to glasses, reducing the effectiveness of learning or work. By 2017, the company donated more than two million pairs of glasses to those in need in the world. This cause branding campaign has increased brand awareness, trust, and distinction by touching consumers’ heart (Parker 2014 ).

Love Your Melon

Love Your Melon is an online apparel brand that sells beanies and hats to support the fight against pediatric cancer. The brand was founded by two college students in 2012, fueled by a mission to improve the lives of children battling cancer. Starting with the simple idea of putting fashionable beanies as head covers for children who lost their hair while battling cancer in America, Love Your Melon launched the “Buy Beanies. Fight Cancer” campaign. This online retailer donates 50% of the profits to non-profit partners working in the field of pediatric cancer research. Love Your Melon uses social media such as Facebook and Instagram to spread its messages. This cause-related merchandise often sells as soon as it hits the website (Blitzer 2017 ). By appealing to consumers’ emotions, Love Your Melon fosters a relationship with its consumers, leading to brand loyalty and commitment.

Levi Strauss & Co

Levi Strauss & Company, a jean manufacturer, established a charitable foundation over 65 years ago (Levi Strauss and Company 2018 ). Supporting the company’s core values of originality, integrity, empathy, and courage, the foundation promotes social changes related to HIV/AIDS, workers’ rights, worker well-being, and communities where they do business. One of the foundation’s initiatives invests in its employees in developing markets to help them live a better life (Fortune Editors 2018 ). The foundation also created a one million dollar fund in 2017 and 2018 to help communities around the world that were affected by the political environment (Levi Strauss & Company 2018 ). These various cause-related activities provides an opportunity for Levi’s employees, customers, and the public to form an emotional bond with its brand.

• Empowerment

In the traditional marketplace, marketers have capitalized on consumers’ insecurities and anxieties by convincing them to buy their products or services that can supposedly resolve their worries. In this scenario, the consumers have felt powerless to change their lives on their own. However, empowerment marketing overthrows traditional marketing tactics, recasting the consumers as heroes who have the power to fulfill their lives (Bauhau 2012 ). When a brand uses empowerment as marketing strategy, it helps consumers to boost their self-efficacy as well as self-esteem (Earl 2017 ). While self-esteem reflects a person’s belief about who he or she is, self-efficacy refers to the belief about his or her capability to perform specific tasks or achieve desirable outcomes (Earl 2017 ).

In addition, consumers in the age of Internet can be empowered by their moderate control over brand direction to express their opinions (Bauhau 2012 ). For instance, consumers engaged in co-creating virtual projects feel empowered and experience enjoyment (Füller et al. 2009 ). Co-creation allows customers to design products themselves, which rewards them with a sense of accomplishment (e.g., “I designed it myself”) (Franke et al. 2010 ). Web bloggers also can feel empowered by expressing their observations about matters and issues important to them. Furthermore, the virtual brand community gives an opportunity for members to co-create value for themselves, other members, and the brand by sharing their interests in an interactive platform. As a place of information sharing, emotional support, and collective value creation, this community forms emotional bonds among its members and generates a feeling of empowerment among its members (Brodie et al. 2013 ; Cova and Pace 2006 ). The following companies have been successful in using empowerment as an emotional branding strategy.

Dove sells beauty products for both men and women of all different shapes, sizes and color. Reflecting its research finding that 69% of women are not confident about the way they look (Cliffs 2017 ), the brand helps women view their body as a source of beauty and confidence (not anxiety), fostering their self-esteem and full potential. In 2017, Dove created, a “Real Beauty Productions”, to commemorate 60 years of Dove for real women. The productions featured real women and did not digitally alter their appearance, with the goal of helping the next generation develop a positive relationship with their appearance. Also, the brand introduced a short film called “Dove Real Beauty Sketches” to explore the gap between how women perceive themselves and how others perceive them (Dove US 2013 ). This campaign has made a noticeable impact on the way modern women view beauty, and empowered women to feel comfortable in their own skin (Earl 2017 ).

The empowerment campaign of Nike’s “Just Do It” focuses on internal battles and determination that ultimately lead to heroism, further leading to consumer loyalty. Nike’s advertising illustrates laziness, an attribute that resonates within many consumers. The brand advertises that loyalty with Nike will give the energy and motivation to overcome the laziness people may face on a daily basis. Once this is overcome, anything is possible. In this example, the viewer is the “hero”. He or she is encouraged to buy Nike’s products not only to be successful but also to be a part of something greater than himself or herself (Nike Marketing Strategy 2016 ).

No longer a pastime exclusively for children, coloring books have appealed to millennials around the world as an activity to relieve stress and reduce anxiety. Timberland has embraced and marketed this trend as a contributor to the mindful and creative community (Birkner 2016 ). Timberland collaborated with fashion blogger Erica Lavelanet and Marie Claire magazine, designing a four-page adult coloring book to promote the brand’s new styles for its Spring 2016 collection. The adult book was available in the April issue of Marie Claire, at Timberland stores and on its website. Timberland customers were invited to co-create designs by coloring in illustrations and meeting with Lavelanet in person at select Timberland stores to customize the book. Furthermore, Timberland hosted coloring events at its stores in New York and Chicago. Timberland donated $20,0000 to make the movie “Hard Hatted Woman” which supported the company’s goal to help people to be creative and break barriers (Heppner 2017 ). Clearly, Timberland has developed a creative way of empowering adults by incorporating co-creation on social media and through community involvement.

In this fiercely competitive retail environment where countless brands provide similar products and service with good quality, consumers would turn to brands that appeal to their emotion. Emotional branding addresses consumers’ desire to have positive experiences, express authentic self rather than idealized self, achieve warm glow, and participate in co-creation. Retailers who direct their strategies toward meeting these consumer desires have been successful via sensory branding, storytelling, cause branding, and empowerment. Fashion by its nature is an emotional product that fulfills the needs and desires of consumers. Therefore, it is imperative for fashion brands to employ emotional branding strategies in reaching their target customers with messages that speak to their heart.

Fashion retailers can employ to increase consumer involvement and strong emotional bonds with their brand. First, fashion retailers can involve consumers in consumption experiences. The heightened use of senses leads to an emotional bond with the brand. Second, fashion retailers can provide opportunities for their consumers to personally identify with the brand’s products. As the consumer associates his or her life story with the brand narrative, a strong consumer-brand emotional bond develops, which increases loyalty and the possibility that the consumer will act as a brand ambassador. Third, fashion retailers can use cause-related branding strategies to emotionally connect with their target consumers. Mutual support of a valued cause can increase brand attachment and brand loyalty. Lastly, brands can empower consumers to achieve their goals and express their identities, resulting in an emotional bond between the consumer and brand. These suggested strategies can help brands to build emotional connections with their current and potential customers, leading to true brand loyalty.

Future research

Capitalizing on the up-and-coming trends of emotional branding, academics can conduct research to provide meaningful implications to practitioners. While this study provides insights to emotional branding, rigorous empirical research is necessary to validate and revise the model (Fig.  1 ), if necessary. We provide several suggestions for future research.

First, demographic differences in consumer behaviors can be incorporated in market trends and emotional branding strategies. Demographic variables, especially gender and generation, are fundamental and easy-to-target variables to marketers and thus have been employed in identifying consumer segments (Kim et al. 2014 ). Therefore, these variables, along with other demographic variables (e.g., income and ethnicity), can be employed in future studies to examine which variable produces variance in marketplace trends and perception toward emotional strategies. This examination will provide additional implications to fashion retailers in attracting their target consumers.

Second, negative aspects of emotional branding could be examined in how they threaten brand image. For example, if brand strategies are perceived as unauthentic or manipulative, they could risk consumer disfavor or boycott. In this sense, examining marketplace trends from both positive and negative perspectives can provide more extensive approaches to branding strategies to warrant long-term success in this rapidly changing, consumer-driven market.

Third, while we have identified successful emotional strategies used by fashion retailers in apparel, skin and beauty products, and home furnishings, additional research is needed to establish the applicability of these practices to intangible services such as restaurants, cafes, and hotels. Although emotional branding strategies of fashion retailers involve promoting and selling both products and services, consumers experience different emotional responses toward intangible services (Morrison and Frederick 2007 ).

Finally, as retail becomes more competitive between traditional brick-and-mortar retailers and non-traditional digital retailers, it would be interesting to compare these two retail formats regarding how consumer trends influence emotional branding strategies and which emotional branding strategies lead to stronger brand loyalty. Although researchers note that digital retailing is growing faster and generates more positive consumer emotions than in the past, empirical research has not been conducted to validate this notion. Therefore, researchers can conduct empirical investigation to extend the emotional branding model to the contexts of various retail formats such as traditional retailers, social media, and omni-channel retailers.

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Kim, YK., Sullivan, P. Emotional branding speaks to consumers’ heart: the case of fashion brands. Fash Text 6 , 2 (2019). https://doi.org/10.1186/s40691-018-0164-y

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Famous brands of clothes: IELTS Essay Samples

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Updated on 17 April, 2024

Mrinal Mandal

Study abroad expert.

You may have come across ' famous brands of clothes' IELTS essay  during your preparation. The actual topic is fleshed out in the following manner-  Nowadays many people want to buy famous brands of clothes, cars, and other items. What are the reasons for this? Do you think it is a positive or negative development?  As you can see, you have to express your opinion firmly in the essay. Plan your essay thoroughly after determining your stance on the issue. Here are a couple of samples that will help you get the idea.

Table of Contents

• Famous brands of clothes: Sample Essay 1

Famous brands of clothes: Sample Essay 2

Explore more resources related to ielts essays:, famous brands of clothes: sample essay 1 .

The topic states how people wish to purchase famous brands of clothes, cars, and many other items today. I feel that it is a positive development from various angles. The underlying reasons behind my opinion are the same as those backing up this newfound desire of people over the last few years. 

Humankind is pushing new barriers today, expanding horizons, and aspiring toward more progress, knowledge, and advancements. This sense of aspiration drives people toward purchasing famous brands of clothes, luxury cars, and several other accessories/items. However, aspiring toward a better life is not wrong; in fact, it is one of the biggest drivers behind hard work, motivation, professional aptitude, and even the wave of entrepreneurship across the country. There are now innumerable  Unicorns or billion-dollar start-ups in India; several people have earned leading/managerial positions in the Government/corporate spaces, while many have steered legacy businesses to greater heights. Many of these people are well-travelled, knowledgeable, and exposed to the finest that the world has to offer. 

Naturally, they wish for the same experiences in their home nation, fuelling an appetite for luxury goods, famous clothing brands, supercars, and the like. At the same time, the entry of aspirational luxury and consumerism is vital for the growth of retail, automotive, fashion, accessory, travel, hospitality, real estate, food and beverage, and many other segments in the country. People want the best available; these aspirations drive them to work hard to make their dreams a reality. These aspirations are churning out a new breed of passionate, dynamic, and high-achieving Indians who want to live life to the fullest. And that, in my opinion, is only positive. 

Word Count: 276

Tentative Band Score: 6.5

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People today want the best cars, accessories, luxury goods, famous clothing brands, and more. It is a reality as the number of high-net-worth individuals increases along with disposable income for professionals. However, in my opinion, these desires are driven mainly by consumerism, a phenomenon that I call urban greed and is primarily a negative development. 

I feel that people have forgotten that achieving these things necessitates hard work, educational and professional competence, and a responsibility to grow and progress in life. They are continually seeking shortcuts towards obtaining luxury items and splurging on expensive goods they can show off to their families, friends, and communities. Urban greed is a phenomenon that characterizes the endless appetite for luxury in urban centers, where people have more than enough and still want more without any defined reasons. This sticks out like a sore thumb in a country where a big chunk of the population still lives below the poverty line. 

Conspicuous consumption has never done any good for any global economy. With meaningless luxury purchases, the educated, affluent and aspirational class is not setting any benchmarks for progress. Neither are they making these rewards byproducts of sustained hard work and effort. It was the case for first or second-generation entrepreneurs or professionals who made their way up the corporate ladder. However, Young India is needlessly hankering for these things, while neglecting their personal development. They are also shutting off brain cells that correspond to empathy, logic, and the need for mental satisfaction and happiness. The last word indicates something that has vanished from the fast and hectic urban lifestyle today. People striving for luxury are neglecting their loved ones and families as well. As a result, happiness is no more than a mirage in the urban desert. Poetic but true. 

Word Count: 296

Important IELTS Exam Resources

Ielts exam overview.

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IELTS Academic writing is meant for students who are applying for top-ranked universities and colleges in English-speaking countries. The writing task one is an academic summary writing based on diagrammatic and graphical representation.

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Writing Task 2 is the second part of the writing section of IELTS, where aspirants are presented with a point of view, argument, or problem and asked to write an essay in response to the question.

Writing Task 1 IELTS

In IELTS Academic Writing Task 1 starts with a diagram, a visual representation of information. It can be a table, map, graph, process, diagram, or picture.

IELTS Essay Samples

The essay for IELTS is part of Writing Task 2. It is the same for the General Training and Academic of the IELTS. You will get a topic and have to write an essay on the same.

IELTS Cue Cards

The IELTS speaking cue cards come into play for the second part when the candidate will be choosing cue cards and then speaking on a topic for two minutes at least.

Individual Greed and Selfishness

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Mrinal Mandal is a study abroad expert with a passion for guiding students towards their international education goals. He holds a degree in mechanical engineering, earned in 2018. Since 2021, Mrinal has been working with upGrad Abroad, where he assists aspiring students in realizing their dreams of studying abroad. With his expertise and dedication, he empowers individuals to navigate the complexities of international education, making their aspirations a reality.

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The 7 Best Summer 2024 Fashion Trends

From sporty shorts to elegant column dresses

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy.

On the runway, everyone from Bottega Veneta to Proenza Schouler showed crafty fishnet ensembles. Brands like Miu Miu and Wales Bonner took a more sporty approach with athletic shorts and ringer tees, while Altuzarra and Coperni offered a more polished look with colorful column dresses in soft, elegant hues. Or, for a subtle hint of skin, try Carven or Missoni's sheer skirts. (Styling tip: When fall comes around, throw on an oversized blazer to look equal parts provocative and tailored.)

Below, I break down 7 of the most compelling summer fashion trends from the 2024 Runway shows, with styles to shop now.

Fishnet & Crochet

I love the idea of crochet in the summer—it's like wearable art, if you will. Designers took a range of approaches to the open-knit trend, from the fishnet dresses at Bottega Veneta and Proenza Schouler to woven bags at Gabriela Hearst. Rachel Scott at Diotima designs incredible crochet, and each piece is handmade in Jamaican artisanal communities, making it truly one-of-a kind. And let's not forget the mesh flat, which was all the rage on the runway and beyond.

Stumped on how to wear a crocheted top to the office? I like layering mine over a black t-shirt with a pair of Carhartt WIP utility pants , which makes it feel cool and accessible. Just swap in a dressier pair of pants if your workplace is more formal.

Self-Portrait Beaded fishnet midi dress

Diotima Conch Crocheted Cotton Crop Top

Petit Kouraj LabaDee Tote | Ecru

Mango Mesh ballerinas with buckle strap

Capri pants.

The ultimate high-water pants, this '90s-inspired silhouette is like what happens when you cross board shorts with tailored trousers—the perfect mix of sporty and minimalist. On the runway, they were styled in ways that felt both both coy and sexy. Phillip Lim paired them with a leather caped parka top, while Atlien and Coperni matched them to bra tops. I also love wearing them with a boatneck Breton stripe shirt, a headband, east-west oval sunglasses, and Mary Jane flats for a Brigitte-Bardot coded, French-chic summer look. They're not only functional for busy city days, but they're also ideal travel bottoms that can take you straight from the plane to the sea.

Vince Crepe Pintuck Slim-Fit Capri Pants

The Frankie Shop Emersyn Capri Pants

FRAME Jetset Capri in Sheen Noir

Tory Burch Crepe Cropped Pant

Thong sandals.

This trend has quite literally flipped and flopped over the years, but it's back on top again thanks to Chanel, which showed a handful of Spring/Summer 2024 runway looks with velvet thong sandals. From the jelly thongs at The Row and Ancient Greek Sandals to the colorful leather versions at Tory Burch, these come in a range of fabrics and colors, all easy to walk in. Wear them with circle skirts, bucolic ruffled dresses, or almost any pair of 2024 trending jeans —these sandals just feel fun for the summer.

Havaianas Women's Havaianas Slim Flip Flop Sandal

The Row Beach Flip Flop in Rubber

Tory Burch Classic Flip-Flop

Chanel Thongs Velvet Black

White with a twist.

Ruffled tops, eyelet dresses, layers of lace, and poplin circle skirts were all over the runways. From Jonathan Anderson's stunning white dress in his Loewe show to Jil Sander's caped and layered angelic look, this season's summer whites are full of personality, but they still offer enough of a blank canvas to make styling fun. Spring 2024's accessory trends of preppy shoes and pendant cord necklaces still make a lot of sense here. I especially love the idea of contrasting an ethereal white dress with down-to-earth loafers or brogues , especially as summer turns into fall.

Prada Women's Lace And Poplin Top

SEA Marcella Crocheted Lace-trimmed Midi dress

DÔEN Henri ruffled pintucked broderie anglaise cotton top

STAUD Women's Sea Tiered Midi-Skirt

Column dresses.

Dresses for summer are always a good idea, and the best maxis this season were all column dresses. Try a drop-waist style to elongate the body, and add height with a pair of platform summer sandals. For an additional graphic touch, go for a bright summer tote to add some spunk. I love these as a base to wear from day to night, throwing on a lightweight utility jacket when the temperature dips.

Coperni Asymmetric Rosette-Detailed Satin Gown

St. Agni Asymmetrical Drape Maxi Dress

JACQUEMUS Brezza crepe gown

Altuzarra Saralien gathered jersey maxi dress

Sporty style.

Maybe designers were thinking about the upcoming Paris Olympics, or maybe they all had Challengers fever—whatever the cause, athletic looks have been having a moment. Miu Miu doubled down on sporty shorts quite literally, layering two pairs of board shorts with a preppy polo on top. Grace Wales Bonner has a longstanding collaboration with Adidas and has infused a sporty element into her collections for many seasons. This summer, she showed a track jacket and plenty of ringer tees. There were sneakers all over the runways, too, which pair perfectly with a canvas bag for a chic athleisure balance. The best part? You can wear head-to-toe sporty styles, but they look equally look cool as separates.

Wales Bonner Webbing-trimmed Jersey T-shirt

Lisa Says Gah Lacrosse Short

Savette Tondo Large Canvas Tote Bag

Dries Van Noten Suede sneakers

Sheer skirts.

The embellished skirts and tailored pencils of the fall and winter runways have given way to a much more paired back and transparent style. Easy breezy sheer skirts are all the rage. Everyone from Carven to Givenchy to Missoni took a stab at the style, and all paired their skirts with a tailored jacket, which make for a great way to wear the look come fall. For now, throw one over a bathing suit for the beach, or add a ribbed tank and some strategic underpinnings for a night out. I love these styled with a classic brown bag to add a degree of polish.

Miu Miu Sheer Nylon Midi Skirt

The Frankie Shop Exclusive Peri Silk-Blend Chiffon Midi Skirt

Givenchy Floral Print Chiffon Overlay Skirt

Vince Sheer Silk-Blend Pencil Skirt

Jaclyn Alexandra Cohen is Harper's Bazaar's Senior Fashion & Accessories Editor. Outside of the office she can be found downtown with her twin sister, figure skating somewhere or on the hunt for the perfect striped top. Follow her on Instagram @ jaclynalexandra

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Fashion today is important .advantages and disadvantages

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

• Restatement of thesis
• Prediction or recommendation

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

• In conclusion
• To conclude
• To summarize
• In a nutshell

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ » — a book that's free for 🚀 Premium users.

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In many countries around the world, rural people are moving to cities, so the population in the countryside is decreasing. Do you think this is a positive or a negative development?

You should spend about 40 minutes on this task. write about the following topic: in many countries, the tradition of families living together is disappearing. what are the reasons for this trend what are the effects on the family and society as a whole give reasons for your answer and include any relevant examples from your own knowledge or experience. write at least 250 words., it is common aspiration among many young peopleto run their own business, rather than work for an employer. do you think the advantages of working for yourself outweigh the drawbacks, some people think it is very good idea to bring your family when travelling overseas for work or study reasons. discuss the advantage and disadvantage and give your opinion, some people say that the main environmental problem of our time is the loss of particular species of plants and animals. others say that there are more importnant environmental problems. discuss both views and give your opinion..

More From Forbes

6 women shaping sustainability in china’s fashion sector.

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Sustainability advocate Bonnie Chen acts as a judge for The Redress Design Award

China’s commitment to green development is vital to the global climate transition. Despite having committed to net zero emissions by 2060, it remains the world’s largest producer and consumer of coal and a major consumer of oil and gas—which accounts for a third of global carbon emissions. But change is on the horizon. Total CO2 emissions are expected to peak around 2025. And each country has a different road map in this development according to 2023’s Circularity Gap Report.

The government has a crucial role to play in preventing the climate crisis. Marketing agency Daxue Consulting argues that citizens (and consumers) are showing a growing interest in ethical practices and responsible retailing, and that this reflects a gradual increase overall in the awareness of the concept in the domestic fashion market. “While sustainability is not yet fully mainstream, this changing landscape has paved the way for the emergence of successful sustainable leaders in fashion,” Allison Malmsten explained.

In a recent report , Daxue predicts that growth in China’s fashion industry will be especially notable in sustainable design and production. Such trends will be “crucial to the modern urban Chinese identity: and will eventually be seen as “sophisticated," Malmsten continued in a correspondence. “We expect that easy-green consumption will become widespread, motivated by government requirements for green stamps and certifications on products in an effort to reach the Carbon Neutral 2060 goal.”

As China heads towards 2025, here are some of the women helping to shape the sustainability agenda in China — from disrupters, to brands, to researchers in editorial, influencing, and advocacy.

Shaway Yeh is one of China’s key opinion leaders or KOLs on fashion and culture

Shaway Yeh is one of China’s key opinion leaders or KOLs on fashion and culture. In 2017 Yeh founded Yehyehyeh, a consultancy combining sustainability, innovation, and creativity to instigate value-based change. It offers creative solutions and communication services to brands and institutions globally including the Copenhagen Fashion Summit—where she is a regular speaker, the Green Carpet Fashion Award, and the Kering Generation Award. Ye obtained Harvard’s Corporate Sustainability and Innovation Graduate Certificate in 2019.

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Her annual Shanghia-based event Shan Future Forum brings thinkers, creatives, entrepreneurs, and innovators together to discuss major issues. Previous speakers have come from Louis Vuitton, Diesel, and the Alibaba Group. In October 2023, it foregrounded rewilding and circularity and 4 million viewers watched on SHFW’s digital Douyin channel. Prior to founding her agency, Yeh was the group style editorial director of Modern Media Group—one of China’s most influential lifestyle publications.

Since 2018, Jinqing Cai has served as the president of Kering Greater China.

Jinqing Cai

Jinqing Cai has served as the president of Kering Greater China since 2018. In December of that year, the Kering Generation Award was founded in China. Designed as one of the key initiatives for innovation under Kering’s 2025 Sustainability Strategy, it aims to drive industry-wide transformation by recognizing and supporting Chinese startups that bring about positive environmental and social impact, and address challenges in alternative raw materials, green supply chain, retail and use, and the circular economy. Previous award-winning startups and well-known companies such as Icicle and Erdos have joined to contribute case studies.

In February 2024, Kering, together with Tsinghua University and Institut Français de la Mode launched a Practices Massive Open Online Course (MOOC): Fashion Sustainability—Global Perspectives and China Practices. The free course is open to individuals passionate about sustainable fashion alongside university students worldwide. Cai also serves as the Vice President of Teach for China , a non-profit organization focusing on educational inequality throughout China.

President of the Erdos Group Wang Zhen

Since 2006, Wang Zhen has worked across a number of roles at the Erdos Group—one of the largest producers of cashmere. She is now the group president, helming the conglomerate as it embeds sustainability in every aspect of the supply chain—from goat rearing, green production, and designing to cashmere apparel manufacturing and retailing. In 2022, it launched Erdos Eco Ranch which demonstrates a determination to protect and develop high-quality cashmere resources while preserving grasslands and enhancing ecosystems.

As an advocate for women in business, Wang has acted as the 13th Executive Committee Member of the All-China Women's Federation and was selected as one of the Most Influential Businesswomen in China by media platform Fortune.

Dr Christina Dean, founder and chair of Redress and the R Collective

Dr. Christina Dean

For 17 years, Dr. Christina Dean has been a circular fashion advocate at the forefront of the sustainable fashion movement. She founded Redress, the Hong Kong-headquartered Asia-focused NGO accelerating the transition to a circular system in 2007. Four years later, it launched The Redress Design Award in Hong Kong, putting sustainable design talent in the global spotlight. 10 years later, Dean founded the social impact business The R Collective which rescues, reuses, and recycles luxury textile waste, using supply chains in China and Hong Kong.

Throughout her career, Dean has worked with multi-stakeholders along the fashion value chain, globally and with a particular expertise in Asia, establishing partnerships and projects with government, academia, and companies including VF Corporation, Tommy Hilfiger, and Net-a-Porter among others. Named a Global Visionary by UBS, she’s a regular speaker at global conferences and her TEDx talks have been widely viewed.

Song Youyang, founder of the material innovation company Peelsphere

Song Youyang

Based in Berlin, Youyang Song is a textile designer passionate about biomaterial research and sustainable development. Her practice is based upon the research and design of innovative biodegradable materials, the development of materials production technologies, and the design of related products.

Song is the founder of Peelsphere, a material innovation company with the aim of solving the material waste problem by engineering the future generation of biomaterials that are 100 per cent biodegradable circular material. In 2021, Peelsphere won the first prize at Kering’s European accelerator Plug and Play – Fashion for Good and earned a German Green Design Award. Song has been selected for the Green Women Power 100 in 2021.

Sustainability ambassador Bonnie Chen at Shenzhen Fashion Week

Bonnie Chen

Former model Bonnie Chen from Nanjing is fresh from her new role as a China Sustainability Project Initiator at the 2024 Cannes Film Festival. Launched this year, the global project will travle to Venice and on to Shenzhen in the coming months and see Chen move on from her pure fahsion background. Previously, she worked for brands like Louis Vuitton, Giorgio Armani, and Gucci and she was the first Asian face to appear in American Vogue . In 2023, she acted as a Voices of Fashion China speaker for Vogue China. In the same year, she was a sustainability ambassador at Shenzhen Fashion Week and a judge of The Redress Design Award.

Chen uses her substantial social media channels — from Weibo:@陈碧舸Bonnie where she has 2.5 million followers to her Xiaohongshu platform (陈碧舸Bonnie) which numbers 100,0000— to advocate for green issues. Concurrent to her fashion work, Chen has been actively involved in social causes since 2012, when she founded children’s mental health foundation Star Bunny Love. It raising funds for autistic children through charity flea markets, fashion shoots, and exhibitions.

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London Fashion Week: Communication and Branding Report

• To find inspiration for your paper and overcome writer’s block
• As a source of information (ensure proper referencing)
• As a template for you assignment

Introduction /Event Background

Observations from the london fashion week, range inspiration, fashion communication, list of references.

To begin with, a brand is a commodity, service or a company characteristic that distinguishes it from other commodities or companies; it is the name or a symbol that identifies one product or services from the others in the market.

Big brand names have been developed over the years to create the right identity and market it effectively. A product brand is the result of all the efforts and ingredients put in the product and presented in its name that helps the buyer easily recall and recognize it. It also helps the sellers increase the market reach, thereby minimizing on the marketing costs of the product (Randall, 2000).

The Pure Fashion trade fair is, perhaps, the most attended trade fair in London, and its main feature is the exhibition of the latest fashion brands. The event attracts more and more participants as its popularity rises.

The British Council oversees the growth and development of fashion industry in London. In 2009, there was a spectacular twist in the fashion fair in that both the Council and the trade show were celebrating their 25 th Anniversary.

It must be noted that there is a high level of competence in this event. With over 1000 designs being exhibited, this trade fair appealed to traders, buyers and all other stakeholders.

Here, emphasis is given to the latest fashion discoveries as there is increased attention to innovativeness and creativity. The event is held with high esteem at Somserset House located on the Strand ( London Fashion Week Dates n.d.). The display of style at the trade fair gives participants a feeling of endless partying.

The London Fashion Week brings out a combination of style, art, creativity and the use of technology, especially in sales and marketing (Saviolo, 2002).

This year, apart from bringing together the best brands, the fair attracted some of the worlds well known designers, such as Matthew Williamson, Kinder Aggugini, Mulberry, Vivienne Westwood, Nicole Farhi, Jaeger, and Paul Smith, among others ( The Londoner’s Guide to London 2012). One of the key things to note is that its main targets are buyers and sellers

Also, in this year’s event, models portraying some of the most sophisticated designs went the catwalks a number of times each day. One of the conspicuous shows put up in this category was the set of Jewelry showcased by Catherine Parr and Inouïtoosh ( Pure London 2012 – Accessories Scene Fashion Show 2012).

They put up an unbeatable jewelry that included a set of well cut skull necklaces that were enlightened with bold and bright colors. It was the kind of outfit that reveals a strong fashion statement (Saviolo, 2002)

There was also the introduction of diamond sets that had been creatively blended with gold and silver pieces. An Italian leathered bag and luxurious gloves by Ruby were significantly prominent as well. There was also the maiden entry by Lulu Guinness with what was introduced as the Becksondergaar (Mestrovic, 2012) . The catwalk did not fail in presenting well-rehearsed choreographic showcases.

A fashion show in any modernized or developing market may be incomplete without the WSGN report. It was notable that organizations were furnished with almost customized reports on their products where demonstrations of their market dominance and prospects were discussed (Mears, 2011). This underlined the important role of WSGN as a market researcher and observer in the fashion industry.

Having been in the fashion business for over 40 years, Quicksilver became one of the most reliable mid-to-high end contemporary womenswear company. The designers at Quicksilver have a keen eye for creative, authentic, innovative and classy products; this made them a household name in the UK and greatly revered in other parts of the world as well.

According to Quicksilver (2012), the company’s origins can be traced back to two Torquay Locals, John Law and Alan Green, who in 1969, saw a market opportunity in the making and sale of boardshorts (surfing garment), thus turning their home garage into a “factory”.

The name Quicksilver was inspired by Alan Green’s wife, Barbara, who while reading a novel, came across the name Quicksilver used to describe something that seemed “elusive, liquid, mercurial, changing readily”; according to her, it sounded more-or-less similar to what Alan and John were trying to do with their baby company (Quicksilver, 2012).

Quicksilver (2012) states another version of brand’s name’s origin; ancient Alchemists used this word to refer to the difficult, yet worthy process of turning base metals into gold. This is the reason why the company painstakingly strives to engage in the worthy process of turning good fabric into extraordinary fashionable products.

One of the major turning points for Quicksilver came in 1973 when John and Alan decided to officially open a company based on the increased demand for Boardshorts. Soon, their products were available in Australia with several top surfers rocking the Quicksilver board shorts. The company was licensed in the USA in 1976 and in Europe in 1984.

By 1995, the company was already realizing revenues as high as $174 million, and in 2004, the revenues hit the prestigious $1 billion mark. The company’s revenues continue to go up (Quicksilver, 2012).

Quicksilver greatly benefits from many professional sportsmen and women using their products in their endeavors. Their sports stars are Kelly Slater, Lisa Andersen (surfing champions in 1975), and Jeff Hakman (legendary surfer in 1976).

Notably, Quicksilver mostly specializes in clothing related to the outdoor sports lifestyle with their products cutting across all genders and age-groups. This is the reason why the company is popularly visited by the young and elderly. Moreover, their price-friendliness has been able to offer the company huge competitive advantage over other market players; no wander, its revenues keep growing.

Over the years, Quicksilver has been able to team up with various fashion houses and general business corporations in a myriad of ventures ranging from those done to increase their revenues to some that were done for Charity.

A good example of such ventures is the “Wave of Compassion” charity group which was specifically launched in 2004 to assist victims of the tragic Tsunami (Quicksilver, 2012).

Other than mobilizing for funds to assist the victims, the Wave of Compassion is reported to work together with local communities in sending medical equipment, food, clothing and even doctors to assist the communities that are in need (Quicksilver, 2012).

Today, Quicksilver offers a wide range of products, including accessories, footwear, eyewear, complete clothing collections and watches, among others (Quicksilver, 2012). It would not be far-fetched to say that people should expect a lot more from Quicksilver in years to come.

The process model

It is indisputable that individuals prefer the clothing that speaks for itself. Fashion communication models attempt to explain this by arguing that the way someone presents himself/herself in terms of clothing sends a message which may be termed as non verbal.

It is viewed as nonverbal because without one making any statements in this direction, a person is still able to categorize and even classify the bearer of the fashionable piece (Nicholson, Clarke & Blakemore, 2002).

Based on the above reason, there is a very pronounced connection between fashion communication models and the consumer of any given fashion product, It is widely believed that communication follows a certain process in which a message comes from the originator and is passed from one person to another through the various mediums.

In the same way, fashion can be interpreted to send an intentional message. The process will, therefore, begin with the designer who then places it in a store where a customer who intends to pass a certain message through this particular garment will pick it (Roshumba & O’Connor, 1999).

It, thus, means that in this case, the medium of communication will be the garment that the messenger is putting on. There is almost no argument that by looking at fashion as a way of sending a message; it will be looked at also as a way of influencing customer trends and tastes (Decker, 2009).

Debate would rise as to who is the real source of the message, whether it is the designer or the garment wearer? On the one hand, this is not an easy question to answer, but it appears both the designer and the consumer come from the same school of thought. Indeed, the fact that they are brought together by the garment is a clear indication that there is a common or shared opinion between them.

The semiotic model

The semiotic model reverses the communication process in that the message precedes the communicating process. This means that before a particular style of clothing is preferred over another, there is a premeditated process that has a clearly outlined message.

Unlike the process model where the design comes before the message, the wearer does not land on a garment by default because they intend to send a statement through the garment chose. An example can be driven from the sporting activity in several countries (Fernie, 1997)

It is observed that the fans come out during matches dressed in colors and garments that represent the teams they support. By doing so, they have already sent a strong indication as to where they belong to as far as the match is concerned.

In this regard, the Semiotic model can be said to have elements of influencing customer trends by season or moments. People choose to wear what they put on because they are conscious of what others will make out of it (Belmonte, 2012).

Fashion and Cultural Attributes

Another school of thought bases its ideologies on the argument that fashion and way of dressing represent a certain culture or allegiance to particular customs and practices (Bean & Bidner, 2005).

This model fronts the idea that just as a society brings forward its practices though dance, artifacts and institutions, it is also possible to bring out beliefs and values through fashion, clothing and design. In this case, a group of people who share the same values will put on resembling clothe patterns either partially or fully. The Muslim society can be a good example in this regard.

More often, one will require not be introduced to a Muslim by name, but the mode of dressing may send a strong, message concerning his beliefs. Fashion here is seen to play a critical role in representing the society just like other forms of art.

Another interesting presentation of fashion is when it is a way of building fences and bridges. The idea is that a particular mode of dressing sends a signal that tells one whether it is healthy to interact or it is better to keep a distance. In this category, we may cite the combat clothes worn by the police, particularly when there are riots. These clothes show how far they can and should go.

To a certain extent, it may seem that both the label and the consumer are out to send a set of messages. This is demonstrated by the thought that sometimes, the designer will intend to pass a certain message using his garment, but the consumer picks the same garment for a completely different reason.

If this happens, the message of the designer will be seen to be passed but not clearly explained. There might also be a scenario where the wearer of the garment may choose it for the same reason it was intended. This is quite common in a situation where clothes are picked for selected events. In this case, the message of the designer coincides with what the wearer had in mind when purchasing the garment (Belmonte, 2012).

For Quicksilver, the “demanding outdoor sports lifestyle” sold at mid-to-high end prices is their style (Quicksilver, 2011). On the one hand, this is a strong statement that may be interpreted to mean there is an emphasis on durability and quality, while on the other hand, it will be meant to say that these garments are for those who can truly afford them.

At the same time, the wearer will make a statement of being wealth and having a discreet style. Such statements are made alongside a touch of class in such a way that a garment may send more than one message. However, there cannot be one particular way of defining what message the consumer intends to pass.

Similarly, there is no direct definition as to the message being passed across by the designer. In other words, the definitions that an observer may come up with will be seen to be right according to their own standards.

Bean, E. & Bidner, J. 2005, Complete guide for models: Inside advice from industry pros. Lark Books, Bloomsbury.

Belmonte, M. M. 2012, Fil-Brit kid models for American fashion brand . Web.

Decker, C. 2009, Economics and the enforcement of European competition law . Edward Elgar Publishing Limited, Glos.

Fernie, J., Moore, C., Lawrie, A & Hallsworth, A 1997, “The internationalisation of the high fashion brand: the case of central London”, Journal of Product and Brand Management , vol.6 no.3, pp. 151 – 162.

London Fashion Week Dates . Web .

Mears, A. 2011, Pricing beauty: The making of a fashion model : University Of California Press, Berkeley.

Mestrovic, A. 2012 , Fall 2012 London fashion week: Burberry prorsum . Web.

Nicholson, M., Clarke, I. & Blakemore, M. 2002, ‘One brand, three ways to shop: situational variables and multichannel consumer behaviour’, International Review of Retail, Distribution & Consumer Research , vol. 12, no. 2, pp. 131-148.

Pure London 2012 – Accessories Scene Fashion Show , 2012, media release. Web.

Quicksilver , 2012, About us . Web.

Randall, G. 2000, Branding: a practical guide to planning your strategy . Kogan Page Publishers, London.

Roshumba, W. & O’Connor, A. M. 1999, The complete idiot’s guide to being a model . Alpha Books, Indianapolis.

Saviolo, S. 2002, Brand and identity management in fashion companies. DIR, Research Division SDA BOCCONI Working Paper No. 02-66.

The Londoner’s Guide to London 2012, “London Fashion Week – View London”. Web.

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IvyPanda. (2019, April 2). London Fashion Week: Communication and Branding. https://ivypanda.com/essays/fashion-brand-report/

"London Fashion Week: Communication and Branding." IvyPanda , 2 Apr. 2019, ivypanda.com/essays/fashion-brand-report/.

IvyPanda . (2019) 'London Fashion Week: Communication and Branding'. 2 April.

IvyPanda . 2019. "London Fashion Week: Communication and Branding." April 2, 2019. https://ivypanda.com/essays/fashion-brand-report/.

1. IvyPanda . "London Fashion Week: Communication and Branding." April 2, 2019. https://ivypanda.com/essays/fashion-brand-report/.

Bibliography

IvyPanda . "London Fashion Week: Communication and Branding." April 2, 2019. https://ivypanda.com/essays/fashion-brand-report/.

Shein and Temu use a US tax loophole to keep their prices low. Now, some American brands are, too.

• Shein and Temu have attracted criticism for using a rule that helps them avoid duty and inspection. 
• Some American brands are also saving money by using the same rule. 
• US officials have started to crack down on bad actors using de minimis shipments. 

US lawmakers have vowed to crack down on Section 321, a previously obscure provision in US customs law that has gained more attention thanks to Shein and Temu.

But it's not just Chinese e-commerce companies using Section 321 to cut down on shipping costs — some American brands are also looking to emulate Shein's business model in other ways.

Section 321, also known as de minimis, allows importers to avoid paying duty and tax on shipments that go directly to consumers valued at less than $800. Some US lawmakers have called for changes to the provision in recent months, arguing it allows for the import of illegal goods and products made with forced labor.

De minimis shipments have also grown more popular with American brands looking to save money in their supply chains. Many have started looking into ways to shorten their production timelines by shipping orders directly to customers from facilities strategically located near their manufacturers, often in China.

The startup Portless emulates Shein's model by fulfilling online brands' orders in China and shipping them directly to customers. By eliminating the need for a distribution center in the US, brands working with Portless can get items to customers more quickly and avoid stocking up on inventory that might not get sold, founder and CEO Izzy Rosenzweig told Business Insider.

"You could match demand and supply very closely, allowing you to have efficiency in your business, better cashflow, better margins," he said.

He added that this allows brands to price their products cheaper and sell in more global markets. Portless counts children's apparel brand Andy & Evan and outdoor apparel brand Soul of Adventure among its customers. Matt Nichols, a partner at Commerce Ventures, which recently invested in Portless, said that shifting to this kind of on-demand model means that companies will "have to think differently about how they buy inventory."

"The operational change that will have to happen in a large brand to go from six-month buying cycles to one-week buying cycles — I wish I could say that's incredibly easy, but it's not," he said. "I think we will see first a lot of smaller, more nimble brands taking advantage of it, and as the word gets out, it will, I think, become clear to large brands that they can't afford not to do this, to make the changes to adopt this model."

Both Shein and Temu have said that their business models don't depend on the de minimis rule and that their success has come thanks to innovations built in their supply chains. Shein believes its supply-chain tech is so valuable that it plans to sell it to other brands to diversify its revenue streams.

Related stories

Though it's not a customer of Shein or Portless, San Francisco-based affordable clothing brand Quince keeps its costs low similarly by shortening the traditional supply chain. It ships products directly to customers from a network of factories located internationally , including in China and elsewhere.

'There is no innate risk or anything innately bad with operating through this loophole'

De minimis has existed since 1938, when Congress introduced the rule to speed up the processing of items that were so cheap that they would not generate significant tax revenue for the government. The limit for eligible items has been raised many times over the years, most recently going up to $800 from $200 in 2016.

"There is no innate risk or anything innately bad with operating through this loophole," said Prince Ghosh, cofounder and CEO of the quality-control startup Factored Quality. "Doing it in the right spirit of things is no problem at all."

For years, many brands have also used Section 321 by consolidating inventory in Canada or Mexico and shipping it cross-border to American consumers.

E-commerce logistics startup ShipHero helps customers do this using fulfillment centers near Canada's US border. The company introduces brands to customs brokers to ensure their products are classified correctly before they are imported into the US.

COO Maggie Barnett said that initial interest in ShipHero's Section 321 program came from companies that wanted to expand in Canada and offer a better experience for customers there. According to Barnett, the rise of Shein and Temu changed that. Even though awareness of de minimis has grown, Section 321 shipments still account for only about 5% of ShipHero's business overall.

"People do a little bit more digging and they're like, wait, I could be saving some money," Barnett said. "But, I'm not a big player. How do I do it?"

The growing controversy around de minimis shipments

As Shein and Temu have grown rapidly in the US, new controversies have emerged, giving de minimis a bad reputation. Much of the backlash has centered on criticisms that it allows bad actors to import illicit products — like fentanyl or products made using forced labor or that violate intellectual property laws — into the US. Lawmakers have introduced several bills that would limit or eliminate its use.

An interim report published by the Select Committee on the Chinese Communist Party in June 2023 found that Shein and Temu were responsible for as much as 30% of all de minimis shipments to the US daily, and nearly half of all de minimis shipments came from China.

At the end of May, The Information reported that US Customs and Border Protection had begun cracking down on de minimis shipments, including suspending several brokers from a program called Entry Type 86, designed to speed up de minimis shipments.

Rosenzweig said Portless ensures that every brand it works with has the proper documentation before it begins the process. He views it as a positive if bad actors are filtered out of the system, even if limiting de minimis would mean Portless has to change some ways of doing business.

"The core value of our business is the different way of doing supply chains, different way of moving inventory," he said. "The American brands that we service are more profitable and do better prices to their customers." Correction: June 26, 2024 — An earlier version of this story misstated the startup Portless' customers. They are the apparel brands Andy & Evan and Soul of Adventure.

Got a tip? Contact this reporter at [email protected] , [email protected] , or on the secure messaging app Signal at (646) 889-2143 using a non-work phone.

Watch: Mezcal is now the fastest-growing liquor in the US. Why aren't Mexican producers cashing in?

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Glastonbury 2024: the best dressed acts at this year’s festival

Stars such as dua lipa, olivia dean, danny brown and tems brought their fashion a-game, enlisting buzzy labels like loewe, y/project, chopova lowena and more.

Ever since Kate Moss trudged onto Worthy Farm wearing a “ Glastonbury ” studded belt in 2005, fashion folk have been style-spotting to see whose looks capture our imagination the most. And while a lot of post-festival focus seems to be on those off-duty looks, it’s actually the on-stage acts that have always produced the goods at Glastonbury. Think of Courtney Love on the Pyramid Stage in 1999, dressed up as a sparkly fairy who proceeded to strip down to her underwear; or PJ Harvey in a shocking pink catsuit and Divine-inspired make-up in 1995; or there’s Kelis, diamantés strung over her Blondie tribute t-shirt at the 2000 festival (for more on those looks, head here .) There’s something about artists’ approach to their Glastonbury fits – ones that grab our attention but never try too hard – that makes it one of the best festivals to look out for style-wise.

This year’s acts also brought that same attitude to the festival. At her Friday night slot, headliner Dua Lipa sped through no more than five custom looks from brands like Chrome Hearts , Loewe and Versace ; Little Simz enlisted y2k stalwarts Ed Hardy for a leather jacket and kilt combo, while Burna Boy tapped Pharrell for some new season Louis Vuitton. And n ever one to shy away from making a political statement, Marina Abromović led a historic seven minute silence on the Pyramid Stage in a custom peace sign gown by Riccardo Tisci . For all those looks and more, scroll through the gallery below to see the best dressed acts at this year’s festival.

Glastonbury 2024 best dressed

Burna Boy in Louis Vuitton

Dua Lipa in Atelier Versace

Little Simz in custom Ed Hardy

Ayra Starr in Ottolinger

Olivia Dean in custom Chopova Lowena

Danny Brown in Y/Project

Dua Lipa in custom Loewe

Shygirl in Off-White

Rachel Chinouriri in custom  AGRO STUDIO

Tems in Ellie Misner

Ghetts in LA FAM

Marina Abromović  in Riccardo Tisci

Charli XCX in Diesel

Janelle Monáe

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Athletic Footwear Brands Show Up in Full Force at Paris Fashion Week Men’s – Showcasing New Collabs, Innovation and More

Stephen Garner

More stories by stephen.

• Harrys London Sees Spring ’25 Sales Increase From New Loafer, Comfort Footbed Technology
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As the Summer Olympic Games quickly approach, it was no surprise to see a large number of athletic brands activating around Paris Fashion Week Men’s this month.

Asics, Saucony and Salomon have hosted large pop-up showrooms – often in the Marais district – for retail buyers and press for a few seasons now. More athletic brands joined the conversation this season, and big names like Nike , Adidas and New Balance continued to make a splash on the runway.

Here, we showcase the major news from biggest names in athletic footwear during Paris Fashion Week Men’s.

Adidas unveiled new styles of its highly sought-after tie-up with Wales Bonner as well as its spring/summer 2025 sneaker drop for Y-3.

Simone Biles Celebrates Making U.S. Olympics Gymnastics Team Wearing White Air Max Sneakers

Adidas execs past and present remember legendary designer markus thaler, the best sneakers releasing in july.

At Wales Bonner, the duo showed a new footwear silhouette for their collaboration, the Country Low, which is issued in a khaki suede or in black and white leather with perforated three-stripe motif. Another highlight is a deconstructed version of the Superstar Hi-top sneaker in lush suede.

Watch on FN

At Y-3’s runway show on Friday , Adidas offered up its latest Regu sneaker, which was a reinterpreted take on a low-profile shoe from the first Adidas and Yohji Yamamoto collaboration. Plus, the new Y-3 Zodai signals a step into the future as the iconic Adidas Superstar is subverted in three iterations with exaggerated yet ultra-lightweight constructions. Elsewhere in the collection, canvas overflows the Nizza boot and the Stan Smith is made adaptable with velcro straps.

Asics made its presence known , with a pop-up store featuring some of its newest collaborations and in-line Sportstyle models as well as a slate of special events. The three-day pop-up, which marked the third time the athletic brand hosted this event during Paris Fashion Week, saw collections from four collaborators – including Cecilie Bahnsen, Kengo Kuma & Associates, Doublet and Up There – launched each day.

In addition, Asics also hosted a private dinner at Kith’s Paris flagship store to toast founder Ronnie Fieg’s new Asics Gel-Kayano 12.1 sneakers, which officially launched on Monday. Plus, the Japanese footwear brand hosted a separate Parisian pop-up for its latest sneaker with DJ and producer Zack Bia in celebration of his forthcoming sneaker collaboration with his imprint Field Trip Recordings. Finally, music platform NTS Radio linked up with Asics at this year’s Fête de la Musique on Friday for a free party at the Ecole Duperré Paris.

Nike geared up for its big Olympic moment last week with two activations around Paris. The brand hosted a livestream on the Nike’s SNKRS app that took place at the Centre Pompidou – which will serve as a centerpiece at the Summer Games – where the athletic brand teased over 30 upcoming footwear styles and apparel pieces.

The brand previewed the women’s Air Max SNDR Gore-Tex and a lifestyle adaptation of the Total 90 III SP football boot, along with fresh takes on the Air Zoom Spiridon, Air Flightposite and Air Foamposite One.

Nike also hosted press at its Paris HQ above its House of Innovation flagship on the Champs-Élysées. At this event, the brand showed off some other sneakers it’s investing in throughout the coming months – including the satin Cortez sneaker in the lifestyle category and its Olympic staple, the Alphafly super shoe line.

Plus on the runway, Nike teased teased fresh takes of its ongoing collaborations with Comme des Garçons Homme Plus and Sacai , which are sure to be must-haves next spring.

New Balance

New Balance showed up in a few places in Paris this season. First up, the footwear brand showed off its latest sneaker collab with Auralee during the Japanese fashion brand’s spring/summer 2025 show. This time, the duo has teamed up on two colorways of the New Balance 475 sneaker – a style originally designed in the mid-1980s. This latest sneaker follows the two companies robust collab calendar, which saw drops of the Wrpd Runner, 1906R, 550 and 990v4.

New Balance also previewed its newest shoe with Southern California-based streetwear brand Basketcase with a pop-up gallery in the Marais district. In its third Paris Fashion Week pop-up, Basketcase showed off its futuristically dark-meets-chrome New Balance 1906AD sneaker with a special shopping event that caused a line of eager sneakerheads to queue on Rue Chapon waiting to grab their own pairs of the silhouette.

Puma’s big moment came on Friday night with the debut of its latest project with A$AP Rocky at the musicians AWGE show in Paris. The limited re-issue of the OG Inhale shoe from 2000 in summer melon-high risk red, which launched in May, was styled for the AWGE runway. Hand-picked from the Puma archive by Rocky himself, the limited re-issue of the Inhale could also be seen in a variety of new colors coming this fall. In addition, the classic Puma Speedcat featured in both black and red hit the runway as well as a 3D printed Mostro sneaker.

Earlier in the week, Puma popped up again on the runway via a shoe collab with LGN Louis Gabriel Nouchi. For this tie-up, Nouchi took on Puma’s Mostro style and transformed into a slip-on mule. This version is crafted from molded EVA foam and highlights the Mostro’s distinctive anatomical sole and signature studs. The style is available in LGN’s signature colors of deep black and bone white.

Salomon took over the two-story 116 Rue De Turenne to host its Sportstyle hub for retailers and press this week. While showcasing its top secret collabs for spring 2025, the space also featured a lounge and space that hosted a workshop inspired by the signature cage seen on many of Salomon’s sneakers.

In addition to this pop-up, Salomon also hosted a group run, a cocktail party to toast its collaboration with Hartcopy at its new Sportstyle store in the Marais, a community brunch at Huddle Coffee and a party for Fête de la Musique on Friday night.

The Wolverine Worldwide-owned company held two activations in Paris. House of Saucony featured the relaunch of the Matrix sneaker – slated to make its official comeback next spring. Those who can’t wait that long, however, will see the style make an appearance in November with Saucony’s latest tie-up with Jae Tips .

In addition to this Marais home base, Saucony teamed up with Parisian retailer Distance for its “Comfort Zone” pop-up, which focused on the soon-to-launch Hurricane 24 sneaker and the foam within the product that sets it apart from other products on the market.

Vans held an epic bash blending the energy of Paris Fashion Week, Go Skateboarding Day and Fête de la Musique outside of the Sacré-Coeur Basilica. The event was the culmination of a week-long slate of activations including a skate jam honoring Anthony Van Engelen and his impact on footwear design progression with the launch of the AVE 2.0 on Tuesday. This was followed by the opening of Vans brand curator and legendary photographer, “Atiba Jefferson: Skate Photography Exhibition,” in partnership with Architecture c/o Virgil Abloh, on Wednesday.

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