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How To Write A Crazy Effective LinkedIn Summary [10+ Examples & Tips]

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What if there was an easy way to boost the visibility of your LinkedIn profile, land more job interviews, and have more prospects reaching out to you ?

There is. And you can do all of the above with the right LinkedIn Summary.

Your Summary is one of the most important parts of your LinkedIn Profile . It's the place where you get to tell your story, share your value, and get other people excited to reach out!

But crafting a great Summary is easier said than done.

Where do you even start? What exactly makes a LinkedIn Summary great? How does that differ for job seekers, professionals, entrepreneurs, and thought leaders?

That's exactly what we're going to break down in this post. Here's a summary of what we'll cover:

• Why Your LinkedIn Summary Matters
• LinkedIn Summaries For Job Seekers: Templates & Examples
• LinkedIn Summaries For Entrepreneurs: Templates & Examples
• 4 Tips To Maximize Your LinkedIn Summary Results

But first, I think it's important to share a bit about me and why I'm qualified to share this advice…

Who Am I To Give LinkedIn Advice?

Great question!

There are a LOT of LinkedIn “experts” out there with all kinds of opinions. Why should you care about what I have to say?

This article is focused on everyone who might be using LinkedIn — job seekers, professionals, thought leaders, and entrepreneurs — so let's cover them all:

If you're a job seeker , I've coached thousands of other people (just like you) to leverage LinkedIn in their job search. My systems have helped them go on to land jobs at places like Microsoft, Google, Tesla, Facebook, Goldman Sachs, Deloitte, and thousands of other companies.

If you're a professional , I've leveraged LinkedIn to help drive tens of millions of dollars in new business as a Director of Partner Development for Microsoft.

If you're an entrepreneur or thought leader , I've used LinkedIn to create a profitable business with a pipeline that's bursting at the seams. I don't do outbound promotion, all of my leads reach out to me (typically after reading my LinkedIn Summary)!

On top of that, I grew my LinkedIn following from 3,000 people to over 100,000 in 12 months. Today, I have an audience of 1.2+ million followers on LInkedIn.

Don't just take my word for it though! Here are my LinkedIn profile analytics:

My goal with this article is to teach you the same LinkedIn Summary tactics that have helped me (and thousands of my clients) achieve those results!

Why Does Your LinkedIn Summary (a.k.a LinkedIn About Section) Matter?

Your LinkedIn summary is the largest freeform text area on your profile.

If your LinkedIn Headline is your hook, your LinkedIn Summary is where you expand on your story, your value, and where you drive your reader to take action.

It's one of the most important sections of your profile, but it's also one of the most intimidating. When you click “edit” on your Summary for the first time, all you get is a blank box with a blinking cursor. You can say anything! Which leads to all kinds of questions:

• “What do I talk about?”
• “How long should this be?”
• “Should this be polish and professional or casual and personal?”

It's super overwhelming!

But when you get it right, a great LinkedIn Summary can completely change the game.

It can differentiate you from the competition and compel your target audience (recruiters, followers, prospects, etc.) to reach out to  you.  You'll turn your LinkedIn profile into an inbound lead generating machine, no matter what your goals are.

How To Edit Your LinkedIn Summary

Easy! All you need to do is go to LinkedIn and head to your profile.

On your profile, scroll down until you see the About section. When you're there, click on the pencil icon in the upper right of that section:

That will open up the text editor where you can add or update your Summary / About.

LinkedIn Summary Limits: LinkedIn recently expanded the limit for the Summary / About section to 2,600 characters. I recommend writing your Summary wherever you're most comfortable, then paste it into a tool like WordCounter to make sure you're within LinkedIn's limits.

LinkedIn Summary For Job Seekers

As a job seeker, how awesome would it be to have recruiters and employers constantly reaching out to you? That's the dream, right?

That's exactly what can happen when you tailor your LinkedIn Summary the right way. This is your chance to focus on your story, your skills, and the value you bring to the table!

After coaching thousands of job seekers through this process, here's the LinkedIn Summary template that I've found works best for job seekers:

My LinkedIn Summary Template For Job Seekers [Compelling Action Word] [Insert Job Title Keyword] with X+ years of experience in [Insert Field / Job Title] . I help companies do [Insert Pitch Or Value Proposition With Metrics Or Social Proof] . Some examples include: Case Study Bullet #1 Case Study Bullet #2 Case Study Bullet #3 Case Study Bullet #4 Cultural Fit / Extracurricular Bullet #1 Cultural Fit / Extracurricular Bullet #1 I get excited about opportunities where I [Insert Specifics About What You’re Looking For In A New Role] . I love connecting with new people, you can reach me at [email protected] .

Let's break down each of those sections!

Intro Line – You're leading off with a line that tells the reader what field you're in, how many years of experience you have, and the specific value you bring / have brought to other companies.

For example, you might say,  “Award-Winning Sales Manager with 11+ Years Experience Helping Early Stage SaaS Companies Grow From <$5M to $30M+ ARR.”

Case Study Bullets – Next, you're cherry picking specific examples and results that support the sentence above. These bullets should including compelling language and measurable results (check out our free tool ResyBullet.io to score and improve your bullets).

For example, here are a few case study bullets that supports the opening example above:

• Sold $10M in new business in 12 months for [Company], a cloud-based SaaS payment system
• Won OneTeam Award for largest annual deal ($7.75M) at [Company] a marketing SaaS platform

These bullets provide the specific, supporting evidence for your value.

Closing With Opportunities  – The last section of your summary should speak directly to the opportunities you're looking for…without specifically saying you're looking for new opportunities.

Picture this. You're at a bar having a drink with both your current manager and a recruiter at your dream company. You want to tip off the recruiter without your manager getting suspicious.

How do you do that?

You talk about the opportunities you're excited about!

If you say, “I love applying my SaaS-experience to help new companies with products that specifically impact the finances of SMBs” then any recruiter looking at your profile will know exactly what you want without you actually saying it.

💡 Pro Tip: Choose one of these 175+ data-backed action words to supercharge your LinkedIn summary!

How To Write A LinkedIn Summary If You Are A Job Seeker

Now that you have the overarching template, let's take a look at a few examples of that template in action for job seekers in different roles. I'll use the same color coding as above so you can see how to fill in specific aspects of the template.

First up, we have Amari who works as a marketer in the fintech SaaS space and also edits a marketing-focused publication on Medium:

LinkedIn Summary Example #1 – Fintech SaaS Marketing Innovative Marketing Manager with 7+ years in the fintech SaaS space . I help early-to-mid stage companies like BitFloss and Profitly add 50,000 users per year. Some examples of my results include: Spearheaded new referral-based growth system at BitFloss, resulting in 87k+ new users in 8 months (without spending a dime on ads) Led content management overhaul for Profitly, boosting site traffic from 8k users / month to 100k+ users / month in 12 months Editor at Better Marketing, a Medium.com publication with 10,000+ monthly readers where marketers share and discuss innovative strategies Fluent in English and Spanish, currently learning Italian I get excited about opportunities where I'm able to work with highly creative people to develop innovative marketing solutions in the fintech space. I love connecting with new people, give me a shout at [email protected] or here on LinkedIn!

Next, let's look at Taylor who is a data analyst in the healthcare space who has also combined their passion for basketball and analytics on the side. Given the technical nature of their role, we added a line for “Technical Skills & Tools” at the top so future employers can see they are proficient with those tools:

LinkedIn Summary Example #2 – Data Analytics in Healthcare Award-Winning Data Analyst with 3+ years in the healthcare space . I help healthcare systems like HCA Healthcare and New York Presbyterian Hospitals use data to lower readmission rates by 30%+. Technical Skills & Tools: Python, R, SQL, mongodb, Tableau, & PowerBI Here are a few examples of my work: Analyzed 100,000+ patient records to identify specific procedures with the highest readmission rate, resulting in 15% decrease in patient readmission for the following calendar year Developed visualization of readmission rates and total costs per procedure for HCA health system, enabling executives to report out and act on rising readmission rates and costs Additionally, I am a big college basketball fan (go Georgetown!). In that vein, I created a site called AnalyzedMadness.com where I build predictive models for the annual NCAA Basketball Tournament based on current and historical stats. I get excited about opportunities where I'm able to leverage big data to discovery insights and identify patterns that have real human impact. I love connecting with new people, give me a shout at [email protected] or here on LinkedIn!

Those are just two examples for job seekers in different industries.

Keep in mind that a template is simply something to work off of. If you're following our foundational principles and focusing on value, you can structure your information in whatever way feels best to you!

LinkedIn Summaries For Thought Leaders & Entrepreneurs

If you're an entrepreneur and / or thought leader on LinkedIn, your goals are probably similar.

You want more people to find your profile, follow along, and then reach out about / find their way to your offerings. An endless funnel of inbound leads!

While your LinkedIn Headline can help ( here's how to write a great LinkedIn headline ), it's only the tip of the iceberg. Most people want to learn more about the person they might be spending money with.

That's where the Summary comes in.

I've spent years A/B testing my own Summary. I've also coached hundreds of entrepreneurs and thought leaders on LinkedIn Growth.

Here's the template that I've seen work best:

My LinkedIn Summary Template For Thought Leaders & Entrepreneurs [Website] // [Your Elevator Pitch] My strategies/products have been featured in [Insert Social Proof] and they’ve helped [Number] of people (just like you) [Insert Achievement Or Benefit] . Reach out to me for: [Insert Service #1] [Insert Service #2] [Insert Service #3] Here’s what a few of my clients/customers have to say about me / my products: [Insert Testimonial #1] [Insert Testimonial #2] [Insert Testimonial #3] For more information, feel free to send me a note at [email protected] .

Let's break down each section here.

Website & Pitch  – As an entrepreneur or thought leader, the basis on your LinkedIn presence should be creating content and the goal should be to capture those profile eyeballs somewhere. As a result, I like to put my website right up front so people can easily check it out for more info.

Right after the website, you want to include a pitch that sums up who you are and what results you (or your product) help people achieve. Your audience wants to see what you can do for them so if this is front and center, it makes for a great hook.

Social Proof  – Social proof is one of Robert Cialdini's Six Principles of Persuasion.

Cialdini says, “the principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.”  This is furthered by the type of people who are finding the thing “correct.” If the person or entity is highly reputable, their recommendation is more likely to be trusted.

That's why we might look at someone who is regularly published in the New York Times as “more reputable” than someone who is regularly published in Johnny's Weekly Blog.

Including the names of the places you've been featured, the companies you've worked with, or the # of people you've helped is a great way to add social proof to your LinkedIn Summary.

Services / Products  – The goal is for us to convert profile views into something tangible like sales or clients. By including your services, you're showing people exactly what you offer so they know what to reach out to you for!

Testimonials – Adding to our social proof, testimonials at the bottom of your profile tell people two things. First, that you've worked with other folks and you're not just making this stuff up. Second, that your work or products are good enough for people to publicly praise them. That's powerful!

Contact Info / CTA – Finally, you want to make it as easy as possible for people to contact you or to find a way to convert. Including your info or a CTA at the bottom of your Summary is the best way to make that happen.

LinkedIn Summary Examples For Thought Leaders & Entrepreneurs

Now let's take a look at a few examples of that template in action! We'll be using my profile as well as my friend (and fellow entrepreneur) Miloney as examples in different spaces.

Again, the examples will be color coded to match the template above.

First, we'll start with the LinkedIn Summary from my profile . I operate in two spaces, the career coaching space and the SaaS space:

LinkedIn Summary Example #3 – Career Coaching & SaaS Apps CultivatedCulture.com // I teach people how to land jobs they love in today's market without traditional experience and without applying online. Want “insider” career advice? Text me here 👉 201-479-9511 My strategies have been featured in Forbes, Business Insider, Inc., Fast Company, & The USA Today . I've also helped thousands of job seekers (just like you!) land offers at Google, Microsoft, Salesforce, Amazon, Facebook, Apple, Twitter, Uber, Spotify, Deloitte, Accenture, Sequoia Capital, Tesla, SpaceX, ESPN, The NFL, & more. If you're ready to accelerate your job search, here are my best tools and resources (they’re all free!): ✅ CultivatedCulture.com/JobSearch/ – My super comprehensive guide on landing a job without applying online ✅ Mailscoop.io – My free email lookup tool to help you find anyone’s email address in seconds ✅ ResyBuild.io – My proven job-winning resume builder with free, super effective templates ✅ ResyMatch.io – My resume optimizer to help you identify keywords/skills for your resume & LinkedIn profile ✅ ResyBullet.io – My resume bullet analyzer to help you write crazy effective resume bullets that sell your value ✅ Get the 5 most effective strategies my clients use to land jobs without applying online (for FREE): CultivatedCulture.com/DreamJob/ Here's what a few of my clients have to say about my job search strategies: “I recently left a job with nothing else lined up. My visa was tied to that job so I had 60 days to get hired and land visa sponsorship. Then COVID-19 hit. Austin helped me land a Program Manager role at a leading tech company, a 30% raise, AND H1-B sponsorship during the pandemic.” – Jasleen “I was looking to get back into the workforce after taking 8 months off to pursue a startup idea. Austin helped me land multiple $100,000+ job offers within 3 months.” – Ben “Austin helped me make the jump from a VP role in finance to a Program Manager role at Amazon with a $300,000 compensation package – a 30% increase over my previous salary.” – Amish “I spent years struggling to take the transition from vendor to full time employee. Austin helped me land a job in Product Marketing at a Fortune 30 tech company with a $40,000+ raise.” – Amyr “Austin helped me make the transition from Minneapolis, MN to Europe. Making the transition from the US to Europe was not easy. But with Austin's help, I landed multiple six-figure roles and ended up accepting my dream job in Amsterdam.” – Anton For more free career tools, advice, and resources check out my Featured section (above 👆) or my website CultivatedCulture.com

Next, let's look at Miloney Thakrar's summary. Miloney is a consultant who helps companies use data storytelling to advance gender equity, diversity, & inclusion:

LinkedIn Summary Example #4 – Data-Driven D&I Consultant MindTheGenderGap.Org // I help companies ranging from non-profits to startups to Fortune 500s craft innovative and scalable solutions to advance gender equity. My work has been featured at the Society for Human Resource Management and the Forum on Workplace Inclusion . My clients include Accenture, Women Tech Founders, and UN Women, among others. Book a discovery call to learn more 👉🏽 https://mindthegendergap.as.me/discoverycall I f you’re ready to close the gender gap at your company, let’s talk! You can reach out to me for: •Strategy Consulting & Advising – I can help you navigate the complex aspects of advancing gender equity, diversity, and inclusion without having to invest in costly solutions that don't scale. •Data Storytelling & Research – Through propriety 5-step approach uniquely combines data feminism, compelling data storytelling, and cutting-edge technology, I can help you clearly assess your company's current state and where it needs to go to close the gender gap. •Facilitating & Keynoting – I customize my talks and workshops to meet the unique needs and interests of your audience. Popular topics include: Leveraging Technology to Advance Gender Equity, Effective Data Storytelling to Advance Gender Equity, & Gender Equity in Leadership. Here’s what my clients have to say about my work: “I had the pleasure of working with Miloney in collaboration for our International Women’s Day celebration at Accenture. Miloney offered immense knowledge and support as we consulted her in the creation of content and the structure for our Gender Advocacy Workshop. I would highly recommend her as a speaker, facilitator and consultant in creating conversations for change and educating one's organization on advocacy and gender equality.” Gabby – Management Consultant, Accenture “Miloney served as a guest speaker at Accenture's Gender Advocacy lunch event for International Women's Day, where she talked about the UN Women's HeForShe campaign…In preparation for her talk, Miloney coached the event organizers on how to create a safe space to allow for a candid conversation around gender equity in the workplace…What impressed me most was her nuanced understanding of issues related to gender equity and her ability to not only engage but also inspire the audience. I highly recommend her as a speaker and facilitator.” -Ola, Global Ethnicity Lead, Inclusion & Diversity, Accenture

Those two examples should give you a basis for drafting your own LinkedIn Summary as an entrepreneur or thought leader!

Again, templates are just that — something to work off of. Feel free to customize or adjust as you see fit as long as you're sticking to the core principles and the rationale behind them.

LinkedIn Summary For Students

Wondering how students can craft an amazing LinkedIn summary?

You might think that, because you’re just getting started in your career, you don’t have a compelling background to share on your LinkedIn summary.

Well, think again! I’m sure you have some awesome accomplishments you could use as “case studies” that would grab any recruiter’s attention, like:

• Projects you've developed for school
• Extracurricular activity you took (like volunteer work, mentorship programs, etc.)
• Your performance in specific classes

And that’s assuming you don’t have any work experience, e.g. an internship or trainee, and you’re looking for a first work experience – otherwise, you can add them to your summary, too!

My LinkedIn Summary Template For Students

Here’s a LinkedIn summary template for students that you can borrow:

[Compelling Action Word] [Insert Course] Student with experience in [Insert Field] . I am passionate about [Insert Fields Of Interest + Value Proposition With Metrics Or Social Proof, If Applicable] . Some areas of expertise include: Case Study Bullet #1 Case Study Bullet #2 Case Study Bullet #3 Case Study Bullet #4 I am excited about opportunities where I can [Insert Specifics About What You’re Looking For In Your Career] . Let’s connect! You can reach out to me at [email protected]

Now, let’s break down these sections.

Intro Line – Begin your LinkedIn summary with a general context, then wrap up by getting specific about the fields you are most interested in. If you have value propositions with metrics (like a project you worked on) or social proof (such as awards or even referrals you’ve gotten from colleagues and teachers), even better!

For example, you might say: “Engaged Communication student with experience in social media management. I am passionate about crafting video content and sharing culinary tips for a 10K+ follower base on TikTok”.

Or, you could also go with something like: “Innovative Computer Science student with experience in software development. I am passionate about creating user-friendly applications and improving functionality, as praised by course coordinator at Northwestern University”.

Case Study Bullets – Next, you’ll want to showcase your best achievements in your field of study. You can mention things like:

• Self-initiated projects you’ve worked on
• Projects you’ve developed for a class assignment that could have real-world applications
• Awards you’ve won
• Your achievements with volunteer work And so much more!

Closing With Opportunities – Wrap up your LinkedIn summary by specifying the specific areas you’re interested in working in!

LinkedIn Summary Examples For Students

Now that we’ve covered the basics, let’s look at a couple of examples to get you inspired. 

Our first example if of a Computer Science student who’s worked on self-initiated projects. Here’s how they could craft their LinkedIn Summary:

LinkedIn Student Summary Example #1 – Computer Science Student Dynamic Computer Science student at Rivertown University, specializing in machine learning and data analysis . I am dedicated to developing algorithms that improve user interaction and efficiency, showcased by my final year project that reduced data processing times by 30% . Here are some of my achievements: Developed a personal app for organizing academic schedules, currently used by 40+ students at my university. Designed a machine learning model for a class project that predicts student performance, winning the Best Innovation Award. Created a custom CRM database for the university’s tech club, enhancing member engagement and communication. Led a group study project that optimized existing open-source code, contributing our improvements back to the community. Keen on exploring roles in software development where I can further my passion for creating impactful, user-friendly technology . Let’s connect! Email me at [email protected]

Now, let's look at a LinkedIn summary of a Business Administration student:

LinkedIn Student Summary Example #2 – Business Administration Student Strategic Business Administration student at Summit University with a focus on entrepreneurial management and market analysis . I am passionate about turning market insights into actionable business strategies, as demonstrated by my capstone project that increased class engagement by 25% . Here are some of my proudest achievements: Founded a student-run consultancy that provides free marketing and strategic advice to local small businesses, increasing their customer base on average by 20%. Conducted a market feasibility study for introducing a new health food product in the campus cafeteria, leading to its adoption and a 15% increase in student satisfaction. Organized and led the annual business case competition, attracting over 300 student participants from across the university. Developed a business plan for a sustainable clothing start-up as part of a class project, which was recognized with the ‘Innovative Business Idea' award at the university business fair. I am eager to apply my skills in a dynamic business environment that values innovative ideas and strategic thinking . Let's explore potential collaborations! Contact me at [email protected]

Edit and adapt these templates however it suits you best, and you’ll end up with a compelling, effective LinkedIn summary!

4 LinkedIn Summary Tips To Maximize Your Results

Now that you have an idea of which template to use and what examples you want to work from, let's take your Summary to the next level:

Tip #1: Leverage The Right Keywords

Most people don't realize that LinkedIn is a search engine like Google, Amazon, or YouTube.

Recruiters are constantly searching for candidates and prospects are looking for coaches and services to help them achieve their goals. If you know how the engine works under the hood, you can optimize your profile so you show up for more searches and win more clicks.

Keywords are a big factor in achieving that goal.

When someone runs a search, LinkedIn looks at the keywords and filters in their search and they match them up with the keywords on thousands of profiles. Then they serve up the profiles they believe will be most relevant (that's a bit of an oversimplification, but that's the gist).

If your profile contains the keywords and right LinkedIn skills that your target audience is searching for, you'll show up for more searches and win more clicks. Your LinkedIn Summary is a great place to embed those keywords.

Here's a video walking through a 10 minute exercise to help you find the perfect keywords for your LinkedIn Summary (followed by written instructions for job seekers, entrepreneurs, and thought leaders):

Finding Keywords For Job Seekers

If you're a job seeker, finding keywords is super easy.

They're sitting right in the job descriptions of the roles you're targeting! Here's how to identify them:

• Open a new document (Word or Google Doc) and have it handy
• Head to LinkedIn Jobs and run a search for a target roles as if you were going to apply for them
• When you find a job description that matches your target criteria, copy the entire job description and paste it into your doc
• Rinse and repeat until you have a total of 20+ job descriptions in your doc

Once you have your 20+ descriptions, head to ResyMatch.io and select the Job Description Scanner option:

Next, paste all of the content from all of your job descriptions into the field on the left. Then hit “Start Job Description Scan:”

ResyMatch will scrape all of the data from every job description you added and it will extract the top hard and soft skills based on frequency. These skills are prevalent across every role you're targeting so they're going to be the keywords and skills you want to target in your summary.

To make things easier, use the ResyMatch.io shortcut below:

Copy/paste or upload your resume here:

Click here to paste text

Upload a PDF, Word Doc, or TXT File

Paste the job post's details here:

Scan to compare and score your resume vs the job's description.

Scanning...

The keywords are:

76 – design

61 – product

41 – UI

31 – research

30 – UX

16 – user experience

16 – communication

These are the keywords we'll want to weave into our LinkedIn Summary.

Finding Keywords For Entrepreneurs & Thought Leaders

Finding keywords as an entrepreneur or thought leader uses a similar process with a different data source.

We're not lucky enough to have “job descriptions” for our purposes, so we'll have to find another source of data! The good news is that LinkedIn already tells us who's doing this well because they appear at the top of the existing search results. All we need to do is check out their profiles.

Here's the path for finding keywords as an Entrepreneur or Thought Leader:

• Open a new doc (Word or Google) and keep it on hand
• Head to LinkedIn
• Put yourself in your prospect's shoes and run a search (e.g. “career coach”)
• Click through the profiles of the first 5 pages
• When you find a profile that's aligned with your offerings, copy the profile and paste it into your document
• Rinse and repeat until you have 20+ profiles in your document
• Head to WordClouds.com and repeat the steps above

After editing for filler words and non-relevant terms, you should have a list of keywords that are aligned with your offerings that you can add into your LinkedIn Summary.

Tip #2: Grab Some Eyeballs With Formatting And Emojis

I'll start by saying that, for this tip, a little goes a long way. Both fancy formatting and emojis have their time and place. It's also easy to overuse them. But when used sparingly and intentionally, they can really make your summary pop.

How To Add Formatting To Your LinkedIn Summary (Bold, Italics, Etc.)

Many people don't realize that you can actually add bold , italicized , and other non-traditional font formatting into your LinkedIn profile. Here's an example of bolded font in one of my posts:

How'd that get in there?

Simple. I used a tool called Unicode Text Converter .

UTC takes the text you submit and it converts it to unicode which most any plain text editor can parse and visualize. Here are just a few of the font options UTC offers up:

How can you use this?

You can bold important points in your summary or you can bold different headings that you'd like to feature (e.g. Projects, Press, Interests) so they are easy to differentiate.

How To Add Emojis To Your LinkedIn Summary

Emojis are trickier than simply bolding some text in your Summary. You really need to know your audience here.

If you're targeting traditional companies (legacy law firms, financial institutions, or government roles) or your prospects tend to be more traditional, I'd pass on this.

But if you're targeting progressive, new-age companies or your demographic is younger, you might consider sprinkling them in to help specific areas of your Summary pop.

For example, my target demographic is younger job seekers looking for roles in tech. I use emojis in my profile to highlight a phone number that people can text me along with specific resources and tools that I want to draw attention to:

Compared to the amount of text in my Summary, I don't use a ton of emojis. I also use them in a consistent fashion (each one is at the start of a new tool / bullet).

Tip #3: Don't Be Afraid To Get Personal!

In today's digital world, a personal touch can go a  long  way.

As a job seeker, recruiters want to see that you're more than just bullets on a resume. As an entrepreneur or thought leader, people want to know you're more than just a talking head trying to sell them something.

When writing your resume , I recommend adding a unique, personalized Interests section . I also recommend doing the same for your LinkedIn profile!

Here's why…

Let's say that I add  “Podcast Enthusiast (my daily Go To's are Up First, The Tim Ferriss Show, and Work Life with Adam Grant)” to my LinkedIn Summary.

I just added 3 potential layers of connection into my profile:

• If someone is a big fan of any of those podcasts, it's an immediate connection
• If someone is a big podcast fan, we have that in common (even if they haven't heard of those 3)
• If someone doesn't listen to podcasts, at least they know a bit more about me personally, which creates the opportunity for a talking point

Now multiply that by four or five different interests and you're cooking with gas!

What Interests Should You Focus On?

You don't want to list anything and everything in your Interests. For example, getting political can potentially cause more harm than good.

Instead, I like to focus on a few topics that are viewed as positive by pretty much everyone. They are:

If you stick with those, you'll be in great shape!

Template & Examples For Adding Your Personal Interests 

I like to use a specific format for building out my personalized interests section:

General Interest #1 (Specific Detail), General Interest #2 (Specific Detail), General Interest #3 (Specific Detail), General Interest #4 (Specific Detail).

Let's say that I'm planning to add Travel, Sports, Reading, and Learning to my interests. It might look like this:

Interests: Traveling (Currently planning a trip to Mykonos – recommendations welcome!), Reading (Currently reading Eat A Peach by David Chang), Podcasts ( my daily Go To's are Up First, The Tim Ferriss Show, and Work Life with Adam Grant), & the New York Football Giants.

Look at all of those opportunities for common ground and points of connection! That's what we're aiming for.

Tip #4: Check (And Double Check) Your Grammar

Last but not least, we have an obvious tip. As obvious as it may be, I'm always blown away by how many people have typos and grammatical errors in their LinkedIn profiles.

Here's a trick I used to get rid of typos and improve my writing in less than 5 minutes.

First, go through everything else in this article. Choose your favorite Summary template, leverage one of the examples to help you get started, then add in your keywords and your formatting.

When you're done, head over to Hemingway App and paste in your entire LinkedIn Summary.

Hemingway will not only show you where you've misspelled some words, it'll also show you which sentences you could improve and how to improve them. It'll even give you a readability score!

Here's my current LinkedIn Summary in the app:

Improving it is easy. Just rework your sentences to follow Hemingway App's guidelines and you'll be in great shape.

Tip #5: Still Suffering From Writer's Block? AI To The Rescue!

You've made it this far, so you probably feel better about the core principles of writing a better LinkedIn Summary.

But you're still missing one important step: actually  writing your LinkedIn Summary!

If you still feel like you have no idea what to say or how to implement these strategies, let AI help.

How To Use ChatGPT To Write Your LinkedIn Summary

Here's how:

• Open up a text-based generative AI tool like ChatGPT
• Open up a digital copy of your resume
• Copy one of the templates I shared earlier in this article
• Ask ChatGPT, “Write me a LinkedIn Summary in the style of this template: [Paste Template From This Post] . Personalize the LinkedIn Summary using content from my resume: [Paste Resume Content] .”

How's that for a starting point?!

This summary fits the template I shared to a tee, and it does an amazing job of personalizing the template to the sample resume. It even included a ton of measurable metrics and value, which is one of our top recommendations!

Now all you have to do is jump in to proofread, edit, and add your magic touch.

A Note About Artificial Intelligence AI is an amazing tool to help supplement your work, but it's not a replacement. We  never recommend simply copying the LinkedIn Summary that the AI generated and publishing it on your profile. Instead, you should view it as a tool that will help get you from 0% to 80%. From there, it's your job to come in and personalize the output before you share it with the world.

Next Step: Update The Rest Of Your LinkedIn Profile

Now that your new LinkedIn Summary is ready for it's big debut, make sure the rest of your LinkedIn profile is optimized!

• Comprehensive Guide On How To Build An Amazing LinkedIn Profile
• What's Your LinkedIn Headline Score? Click Here To Get It For Free
• How To Write A Crazy Effective LinkedIn Headline
• How To Create A LinkedIn Profile Picture
• How To Craft an Amazing LinkedIn Cover Photo
• How To Ask For A LinkedIn Recommendation

• Connect on LinkedIn
• Follow me on Medium
• Follow me on Instagram

Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

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How to Write a Compelling LinkedIn Summary [with Examples]

We discuss what to write in your LinkedIn "about" section and provide effective LinkedIn summary examples

Your LinkedIn summary serves as a 30-second elevator pitch for your profile visitors.

When writing your profile summary, assume that your readers will have a short attention span.

You should quickly engage readers right away by providing key information they need to determine whether they want to engage with you further.

We'll analyze key elements of an effective LinkedIn profile summary and explain how you can leverage them to build your credibility with potential employers or clients.

A strong summary accomplishes the following goals:

• Provides an overview of your background
• Outlines your key areas of expertise
• Tells visitors what you are interested in
• Invites visitors to contact you
• Builds your personal brand

1. Provides an overview of your background

The primary purpose of your summary section is to tell anyone who happens to stumble upon your LinkedIn profile who you are.

Because LinkedIn is a social network, it's perfectly acceptable (and even encouraged) to write your summary in the first person .

Questions to address in your introduction include:

• What is your current job title?
• What companies have you worked for in the past?
• What major career accomplishments are you best known for in your industry?

You don't need to go into granular detail here.

More detailed information should go into your experience section instead.

An effective example for a hotel investment professional would be:

I currently serve as the Executive Vice President and Chief Investment Officer for DiamondRock Hospitality.   I bring over 10 years of experience in hotel feasibility and development finance, consulting, and asset management with Hilton, EY’s Hotels and Hospitality group, and Host Hotels and Resorts.

2. Outlines your key areas of expertise

In your summary statement, be sure to outline your key areas of expertise.

By doing so, you will naturally incorporate relevant keywords , helping with LinkedIn SEO and allowing recruiters to find your profile more easily.

The candidate above might say something along the lines of:

My areas of expertise include portfolio growth strategy, investor and owner relations, contract negotiations, and financial analysis.

3. Tells visitors what you are interested in

Make your professional goals clear in your profile.

After reading your LinkedIn summary section, a hiring manager, recruiter, or potential client should walk away with an idea of:

• The hard skills you bring to a prospective employer
• What kind of jobs may be of interest to you
• What services you offer to your clients

A CFA candidate might mention:

I am currently pursuing my CFA designation and look forward to applying my skills in a long-term career in portfolio management.

A cross-border financial planner might say something along the lines of:

If you are a US citizen living in the UK, we can help you navigate US and UK tax laws in relation to your financial planning and investment management efforts.

4. Invites visitors to contact you

In your LinkedIn profile summary, be proactive!

Whether you are a job seeker, employer, or looking for new clients, make sure to leverage the power of social media to your advantage by telling visitors why they should get in touch.

Consider saying something along the lines of:

If you are in the market for a new role in logistics, please don't hesitate to contact me.

- Hiring manager looking to add a team member

Upon completing my MBA, I hope to secure a role in management consulting, and I'm happy to share my resume outlining my prior experience in financial services.

- MBA job candidate seeking a new position

My team of career experts can help you kickstart your job search with interview preparation coaching that will boost your confidence and interview performance. Feel free to contact me for more information.

- Founder of career coaching firm

You may also want to include your email address in your LinkedIn summary, enabling visitors who are not an existing connection or do not have LinkedIn premium to easily reach you.

5. Builds your personal brand

A great LinkedIn summary helps build your credibility and reputation.

You should put just as much care into preparing your profile summary as you would into preparing your resume and cover letter (though your LinkedIn content should be different from that of your resume ).

We recommend printing out your final summary on paper to catch any punctuation or grammatical errors.

Your LinkedIn summary is among the first things visitors see when they visit your profile.

By making your background, accomplishments, and professional goals clear, you'll be able to maximize the value you get out of your LinkedIn profile.

To learn more about LinkedIn best practices, check out our   LinkedIn Series here !

About Resume Pilots

Resume Pilots is an award-winning executive resume writing firm and a proud member of the Professional Association of Resume Writers and Career Coaches. Our previous clients include CEOs and senior executives at the world's leading companies.

As a professional services firm, we take your reputation seriously. We are committed to delivering writing excellence and superior service while operating with integrity and discretion. Recruitment firms we partner with also trust us to consistently deliver quality documents for their clients.

Our writers have studied in the Ivy League and other top-tier universities and have strong writing backgrounds coupled with industry experience.

Here's how we can help you:

Resume, Cover Letter, and LinkedIn Writing Services : If you are looking for end-to-end support, hire one of our professional resume writers to rewrite your documents from the ground up.

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To learn more about our services, book an introductory call with our founder here or email [email protected] .

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About the Author Matt Glodz

Matt Glodz is the Founder and Managing Partner of Resume Pilots and a Certified Professional Resume Writer. After studying business communication at Cornell University, Matt worked within Fortune 500 companies, where he noted that qualified candidates were frequently denied interview opportunities due to poorly written documents. At Resume Pilots, Matt combines his business and writing background - which includes prior work for a Chicago Tribune publication - to craft resumes that give his clients the best chance of landing interviews. He works with clients ranging from CEOs to recent graduates and has been writing resumes for over 10 years. He has been quoted on numerous business and career-related topics in outlets including Business Insider, CNBC, Fortune, Glassdoor, The Ladders, and Thrive Global.

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How to Write a LinkedIn Introduction Message That’s Friendly and Professional

Written by Anna Sonnenberg

Published Mar. 21 2024

Table of Contents

Want to build out your professional network, grow your LinkedIn audience, and attract prospects? You need a LinkedIn introduction message strategy that leads to positive replies and new connections.

So how do you send connection requests that stand out and get read instead of ignored or deleted?

Here’s how to write the best LinkedIn introduction message—so you can generate leads and cultivate a community that engages with your personal and professional brand. All without feeling like an awkward party-crasher.

Why You Should Leverage LinkedIn for Professional Networking

With more than one billion members in more than 200 countries and territories, LinkedIn is the world’s largest professional networking platform.

Whether you want to grow your personal network or you need to market your business, one of LinkedIn’s biggest benefits is its focus on social selling .

In contrast to direct sales, social selling centers on creating connections, building relationships, and getting to know prospects. It involves sharing your own thought leadership, starting conversations with potential customers, and really getting to know your target market.

For CMOs and social media managers , social selling is crucial for establishing trust and growing an engaged community.

LinkedIn’s recent launch of thought leader ads has made social selling and personal branding even more valuable. Now company pages can promote executives’ or employees’ content directly, using their personal brand to grow the business and reach marketing goals.

Before you can leverage your personal brand or use social selling to your (or your company’s) advantage, you need a network. Below, we’ll walk through a framework for strategically growing your network, and then we’ll explore LinkedIn intro message examples.

How to Build Your LinkedIn Network the Right Way

When audience growth is your main goal, you may be tempted to focus on numbers and aim to get as many followers as possible. But remember that attracting followers who don’t fit your ideal customer profile (ICP) won’t help you build an engaged audience or connect with customers.

So how can you take a strategic approach to building your network?

I recommend starting with a buyer persona—either your company’s ICP or your ideal client. Make a list of the demographics and professional characteristics you want in a follower or customer. Then use this list to seek out and filter potential connections using the two methods below.

Check your LinkedIn comments

Do you already post LinkedIn content regularly? If you use the platform’s creator mode to boost your signal, people outside of your network probably comment on your your posts frequently. One way to grow your network is to mine these comments for potential connections.

Although LinkedIn doesn’t have a simple way to sort through comments, Agorapulse makes this process easy. From your Agorapulse dashboard, open your LinkedIn inbox and review all your comments in one place.

When you view a comment, you can see the user’s name and LinkedIn bio on the right sidebar. In some cases, that might be enough info to tell you whether the person fits your ICP. If not, you can click to view the full profile directly on LinkedIn.

To simplify prospecting, I make a point of using the bookmarks and labels in my Agorapulse inbox. If I receive a thoughtful comment or spot someone who fits my ICP, I’ll either bookmark the comment or add a “prospect” label.

Sometimes, it takes a few interactions to know if someone would add value to your network. From your Agorapulse inbox, you can open the user profile for any member to see all the comments they’ve left before deciding to reach out.

Sign up now for a free trial of Agorapulse to get started.

Search for new connections

If you’re just getting started with thought leadership on LinkedIn or if you want to take a proactive approach to growing your network, I recommend taking time to seek out new connections.

LinkedIn’s built-in search tools are powerful. So in many cases, you can find prospects without paying for the premium version of the platform. Start by typing a general description of your ICP into the LinkedIn search bar.

As an example, let’s say you want to connect with marketers who work in higher education. Type that into the LinkedIn search bar, and then click the Filters button that appears in the top menu.

Choose People from the dropdown menu, and then use your ICP to choose relevant filters. For example, you can filter by company, topics the person talks about, or connections of certain people. You can also filter by specific keywords in job titles.

Although LinkedIn doesn’t let you bookmark profiles, you can manually add potential connections to a list. Then use the ideas below to reach out to people who would be great additions to your network.

How to Write a LinkedIn Introduction Message

In most cases, you get one chance to make a connection with a prospect on LinkedIn. If they ignore or decline your connection request, you have limited options to continue to message them. In other words, it’s crucial to get outreach right the first time.

In my experience, the worst thing you can do is send a connection request with no message attached. Busy prospects are likely to ignore these messages, since they provide zero context and don’t offer a clear reason to connect.

Probably the second worst thing you can do is send a generic intro message that doesn’t really say anything. These messages often look like spam and may get declined, which can compromise your chances of connecting.

So how do you write a good LinkedIn introduction message?

Quick tips for writing an introduction message on LinkedIn

• Engage with something the person said
• Mention their work or accolades
• Lead with something you have in common
• Ask a compelling question
• Demonstrate your value

I always aim to make my connection requests both personal and relevant.

Writing a compelling message that also fits within LinkedIn’s 300-character intro message limit can be tricky. I use this simple framework to distill my outreach:

• Why I’m connecting, which typically focuses on something the prospect did, experienced, or knows.
• Why I’m relevant to the prospect, which usually centers on our shared industry or how I can offer value.
• What next steps I’d like the prospect to take, which could be connecting or answering a question.

Here are some sample LinkedIn message templates you can use to write your own.

1. Engage with something they said

Did a potential connection publish a particularly thoughtful post or share a link to an interesting resource? Responding to something they recently posted on LinkedIn is a great way to start a conversation. This is the approach I use most often.

Hi [Name] – Really enjoyed your post about [topic]. Agree with you on [angle they mentioned]. Would love to connect!

Here’s an example:

Hi Pat – Really enjoyed your post on the challenges of marketing attribution. Agree with you that the right measurement tools are essential, but we also need to look beyond attribution. Would love to connect and share resources!

2. Mention their work or accolades

If your prospects don’t publish posts on LinkedIn very frequently, you need a different way to initiate a connection. If you want to connect with executives or leaders, use recent press or something they published to start the conversation.

Browsing their LinkedIn company page tends to be a good place to start.

Hello [Name] – Congrats on [recent accolade]. [Congratulatory note]! I’m also in [industry] and would love to connect.

Hello Pat – Congrats on your spotlight in SaaS Marketing Superstars! The ROI you achieved on that campaign was really impressive. I’m also in SaaS marketing – would love to connect so I can follow more of your tactics.

3. Lead with something you have in common

Did you recently attend the same in-person conference or LinkedIn Live event? Have you both worked for the same company? Do you share some mutual connections? Mentioning something you have in common can also be a good way to make an initial connection.

Hey [Name] – Noticed you attended [event] too. What did you think about [something that happened]? [Prompt to share their thoughts or experience.]

Hey Pat – Noticed you also attended the Agorapulse webinar yesterday. What did you think about the focus on proving ROI? Curious which social media channels have driven the best ROI for your team.

4. Ask a compelling question

You don’t necessarily have to center your outreach on specific activities, press, or posts. Another option is posing a question that relates to the prospect’s area of expertise. For example, you might ask about their thoughts on industry trends.

[Name], wondering if you have insight on [trend]. I followed you for your expertise on [topic] and thought you’d have an interesting take on that. I’d love to connect so we can stay in touch about it.

Pat, wondering if you have insight on measuring ROI for social media. I followed you for your Instagram expertise and thought you’d have an interesting take methods or tools for tracking value. I’d love to connect so we can stay in touch about it.

5. Demonstrate the value you provide

LinkedIn introduction messages typically work best when they’re about the prospect. But in some cases—such as when the prospect has talked about a problem your business can solve—it makes sense to focus on the value you can provide. If you go this route, avoid sending an o verly salesy pitch, or it could get ignored.

Hi [Name] – Saw your recent question about [topic] and thought I might be able to help. My company offers [product or service]. Happy to [detail next steps] if that sounds helpful.

Hi Pat – Saw your recent question about social media ROI and thought I might be able to help. My company has an ROI measurement solution that works across all major social channels. Sound helpful? Happy to share details and set up a demo.

Keep these messages brief. You don’t want to overload the inbox with needless words. Keep it as brief as you can.

Shorter LinkedIn messages get better responses, according to LinkedIn.

Bonus: Send InMail with subject lines

You can send any of the LinkedIn introduction message templates above directly from the free version of the platform. If you subscribe to one of LinkedIn’s premium plans, you can also use Sales Navigator for prospecting and InMail for outreach.

When you send InMail, you can add a subject line to any message or connection request you send. These subject lines can help your messages stand out in the Inbox, which may increase your open and response rates.

To make InMail work in your favor, however, you need great subject lines. Like the message itself, the subject line should be relevant and personal. But since subject lines have such limited space, you have to get creative.

I recommend using a subject line that gets right to the point, telling the recipient exactly what they can get out of the message. Rework the angle you used to craft the message (see above) to guide the subject line. Here are a few ideas:

• Question about your [brief description] post
• Loved your take on [post or comment with a unique angle]
• Connecting via [shared group or event]

Keep in mind that adding personalization doesn’t mean inserting the recipient’s name into an otherwise generic subject line. I recommend avoiding overly generic subject lines like:

• [Name], quick question
• Message for you, [Name]

I’ve found that these messages are usually sales pitches, which aren’t great for community building. As you can see, I typically mute these messages and move them to the “Other” tab in my LinkedIn inbox.

How to Turn Your LinkedIn Network Into an Engaged Community

Getting a positive response to a LinkedIn intro message is a great first step. Once you start attracting your ideal audience, it’s up to you to build meaningful relationships and keep followers engaged with high-quality content.

With Agorapulse, you can publish and schedule content to your personal profile or company page. You can also respond to comments and track ROI. Here’s how to use our social media solution for LinkedIn marketing .

Schedule LinkedIn content with Agorapulse

Whether you want to publish a quick post to your personal LinkedIn profile or you need to get your team’s input on a LinkedIn carousel for your company page, Agorapulse has the right tools. From the post composer, select the LinkedIn profiles where you want to publish—or opt to cross-post to multiple social channels.

Then input the caption and link or media. In addition to photos and videos, Agorapulse can now publish LinkedIn carousels or PDF documents.

Want to make your caption stand out on LinkedIn? Click the magic wand to use Agorapulse’s AI Writing Assistant . Apply your choice of seven tones, and send the rewritten caption to the composer for final edits.

Need to run the post by marketing colleagues or your legal team before publishing? Schedule a time for the post to publish, and then assign it to a colleague. Once they complete the approval workflow , the post will go live as scheduled.

Track Social Media ROI with Agorapulse

Is your LinkedIn content generating results beyond likes and comments? With Agorapulse’s tracking tools, you can easily monitor and measure ROI from all your LinkedIn posts.

When you publish LinkedIn posts with external links, you can click the Untracked button to create a campaign and add a UTM code . Once you create a campaign, you can apply the same tracking setup to multiple posts to measure large-scale efforts.

Agorapulse’s UTM tracking also works for comments, which is helpful if you prefer not to add links to the post itself. When you schedule LinkedIn posts, you can enable the first comment option and switch on tracking directly from the dashboard.

Once the post goes live, you can monitor the results from Agorapulse’s ROI dashboard. It reveals the traffic, transactions, and value for each channel, profile, landing page, content type, and even piece of content.

Respond to comments with Agorapulse

After publishing content to LinkedIn, you can manage comments directly from Agorapulse. If your LinkedIn notifications never seem to work correctly (like mine), Agorapulse’s social inbox can save you a ton of time.

From the inbox, you can respond directly to comments on company page posts or personal profile posts. You can also bookmark and label comments for prospecting purposes or assign select items to your team for further review.

Track your social selling index on LinkedIn

Curious how well your relationship building efforts have been paying off? Checking your LinkedIn creator analytics can tell you what types of posts are driving the most impressions and engagement.

But I also recommend keeping an eye on your social selling index , which LinkedIn automatically calculates for you. This index tracks your success with attracting an audience, building relationships, and establishing your personal brand.

It’s helpful for making sure you’re using the platform and its tools effectively. It also compares your performance against others at your company, in your industry, and in your network so you can monitor your results in context.

Wrapping Up What We Learned About LinkedIn Introduction Messages

Building a LinkedIn network is incredibly helpful for personal branding and social selling. With a solid content strategy and good LinkedIn introduction messages, you can attract the right audience, cultivate a community, and turn engaged prospects into customers.

Sign up for a FREE trial now and see how you can tackle your LinkedIn efforts with Agorapulse.

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7 LinkedIn Summary Examples for Every Job Seeker (+ Tips to Write Yours)

Jeff Previte | October 30, 2019 | Marketing | 15 min read

Quick Links

• 1.   What Is It?
• 2.   Why It Matters
• 3.   What to Include
• 4.   Summary Tips
• 5.   How to Write It
• 6.   Marketing Examples
• 7.   Sales Examples
• 8.   Finance Examples
• 9.   Student Examples

How to Write a LinkedIn Summary

• 1.  Write a Hook to Entice Your Readers
• 2.  Review Search Appearances for Keywords
• 3.  Research Job Descriptions for Keywords to Use Naturally
• 4.  Include Your Personal Goals, Core Values, and Your Why
• 5.  Review Your Metrics and Optimize Over Time

When it comes to professional social platforms, Linkedin is virtually unchallenged. It now boasts over 500 million members , with over 100 million of those users logging in to use the platform every single day.

It’s officially the most used platform for fortune 500 companies, and 40 million members hold definitive decision making positions.

But what does this mean for you? Well, with all this heavy traffic, it’s important to make sure that you are presenting yourself – and your company – the right way.

The most important element of your LinkedIn profile is your personal summary.

What Is a LinkedIn Summary?

A LinkedIn summary is your introduction to the professional world. It's the first thing your LinkedIn profile visitors see. You want to make this mini-biography as impactful and engaging as possible.

This little golden nugget sits front and center on your LinkedIn page, and it’s the very first thing people see and read about you. It’s how you introduce yourself to the professional world, so you’ll want to make an impact.

Some people compare LinkedIn summaries to the objective section of your resume. The goal of both is the same – to leave the reader with a clear idea of who you are as a professional, what unique value you bring, and what your goals are for your professional life. 

For example, Aliza Edelstein's LinkedIn profile incorporates a lot of the necessary aspects, including an enticing opening and a great representation of her personality. 

She also highlights her value, noting how she applies a unique perspective to both product marketing and leadership. This makes me want to learn more about Aliza and see what her professional history looks like, enticing me to keep reading. 

Why a LinkedIn Summary Is Important

LinkedIn summaries act as a mini biography. You can share who you are in an engaging way. It's arguably the most important part of your LinkedIn profile because it's your first impression you give viewers. 

And that first impression determines whether or not they continue scrolling to see your professional achievements. 

But summaries vary greatly based on your role, experience, and industry. Below, we’ve provided a few tips on what to include in your summary as well as some LinkedIn summary examples for students, marketing, sales, and finance professionals.

What to Put In Your LinkedIn Summary

Linkedin summary essentials.

• A short description of your past experience and current role.
• A list of your unique specialities and relevant skills.
• A personal anecdote that adds a human element to your profile.
• A clear call to action that people can take to engage with you.

While each LinkedIn summary will be tailored specifically to your role, industry, and personal specialities, there are a few key elements that every good summary should include.

Experience and Current Role

Because this is a professional summary, it’s important to include a little bit about your past experience (we don’t need a novel here, just a hard hitting point or two) in addition to a brief description of what you do now.

What You Can Offer

Ask yourself this: why would someone want to work with you? What do you bring to the table? Include skills and capabilities that make you stand out. This might take the form of including your unique specialties within your field.

A Personal Human Connection Point

This isn’t essential, but it’s often encouraged. Including a personal piece of information about yourself allows people to connect with you on a more human level.

People want to work with those whom they know and trust, so providing a little personal information about yourself can break the ice and potentially foster a stronger professional relationship!

Action Point

An action point can be an extremely rewarding element to add to your LinkedIn profile summary. Putting a line at the bottom of your summary to encourage people to get in touch can both drive leads and jumpstart professional relationships.

LinkedIn Summary Tips

So now that you know what to include in your summary, how do you go about writing it? Here are a few tips to help you out:

Define Your Goal.

First and foremost, it’s important to define the goal of your summary. Ask yourself this question: what am I hoping to achieve? Are you trying to get hired? Pull in new leads for your company? Foster B2B collaborations?

The overall goal of your summary will shape how and what you say and which pieces of information to focus on.

Keep It Short and Sweet. 

It’s unlikely that someone will have the patience to sit and read three block paragraphs about you. The best LinkedIn summaries are short and sweet, but still hold enough information to pack a punch.

It’s fine to have two or three small paragraphs, but make sure they are no more than a few sentences each. 

Always Use First Person.

Imagine that you are meeting someone for the first time; you wouldn’t introduce yourself in the third person, right?

The same rule of thumb applies for your LinkedIn summary: always write in the first person.

Include Keywords!

Upon first thought, your LinkedIn profile summary might not seem like the place where you really need to optimize for search. But as it turns out, LinkedIn ranks high in Google’s search results.

Establish keywords relevant to your industry and role, and include them in the specialties section in your summary to optimize your presence!

You can write a stellar LinkedIn summary in just a few easy steps. 

• Start by writing your hook to entice readers to click the "see more" option. Consider leading with an interesting fact about you and your career. 
• Before you write the rest of your summary, go to your dashboard, which is located underneath your summary, then click on "search appearances." This is where you will find "keywords your searchers used" to get an idea of what keywords you might not be found for but are relevant to your career and your goal for your summary. 
• Research job descriptions and take note of what keywords are applicable to you, then naturally use them as you write your summary. 
• Your personal goals
• Your core values
• Your unique knowledge
• Your best pieces of wisdom you learned
• Your  why behind your passion
• After publishing it, review your metrics and continue optimizing over time in order to be found by the right audience. 

Now that we’ve got the basics down, let’s take a look at a few examples of some of the best LinkedIn profile summaries out there, and we can see how they utilize the key elements that we have discussed above.

LinkedIn Summary Examples for Marketing

Marketing professionals understand the importance of messaging and building and maintaining a strong online presence. Plus, in terms of using LinkedIn for gaining brand awareness , marketers know the ins and outs of the robust social platform to connect and engage with relevant audiences. 

This is why they often have some of the best LinkedIn summary examples. 

Example #1: Passionate and Driven

Justin Graci is a Senior Marketing Manager at HubSpot. While his profile summary is lengthy, it covers a lot of ground.

In the first paragraph, he defines some key elements of his work ethic: “Passionate, cross-functional, creative and results-driven” while also revealing his extensive experience within his industry.

Things He Does Well

• Adds personal flare: Justin adds his professional personality into the first paragraph, giving an opinion on the stakes of the market. This shows his passion for and engagement with his work.
• Includes an action point:  He directs people to his marketing blog, which drives traffic towards his site, and also shows that he’s actively engaged with content relating to his field.
• Lists his skills:  He includes a long list of his relevant skills, which also acts as a list of keywords that his profile can now be found for through search engines. However, while a list of skills is direct, it’s also a good idea to try and work those skills into the fluid narrative of your summary.
• Injects humor: In his final section, Justin includes a little information about himself and even adds a particularly funny line: “cooking new dishes while my goldendoodle anxiously watches” makes the reader laugh, and it allows us to connect with him on a more relaxed, personal level.

Example #2: Goal and Lead Driven

Lydia’s profile is concise and clearly focused on a specific goal: acquiring leads and generating business.

This goal, while not directly stated, is made clear through the way in which her summary is written; it is geared towards a very specific audience (those who may benefit from her services)

Things She Does Well

• Addresses a problem: Lydia’s opening sentence addresses a common pain point in her industry (the struggle to find affordable, dedicated, trustworthy marketing services for small-to-mid-market companies).
• Provides a solution: Next, she provides a solution to this pain point, describing how she can help and what she brings to the table in a professional collaboration.
• Includes areas of service: Finally, she lists her specific services, letting potential leads know exactly what she can do for them and what they’ll get out of working with her.

LinkedIn Summary Examples for Sales

LinkedIn is a game changer for sales professionals. The platform is excellent for sales prospecting , building and maintaining meaningful relationships, and even advancing opportunities through the sales cycle.

No matter their industry or specific objectives, sales professionals are among the best A players who live and breathe LinkedIn. 

Example #1: Professional and Focused

Greg Brown is a Senior Sales Manager for HubSpot. His summary is concise and focused, making it efficient and easy to read. Let’s take a closer look at this.

• Makes a strong and clear statement: Greg starts by saying, “I help companies grow,” telling the reader what he does right at the beginning.
• Tailors to his target audience: He also states who he works with ( CEOs CMOs, VPs of Sales and Marketing) and how he contributes to those professional relationships: by helping them “adapt their marketing and sales strategy to match the modern customer journey.” Within these first two sentences, Greg has told us what he does and what he brings to the table, addressing a very specific audience he aims to connect with. 
• Expresses his passion: A t the beginning of his second paragraph, he uses the phrase, “I’m very passionate about.” Displaying passion for your work goes a long way in most professional industries because it proves your dedication to what you do. He also says that he “enjoys teaching sales and marketing executives” about the areas within he works. While these small touches might seem insignificant, they can make a big difference to the audience.

It’s also important to note that Greg doesn’t overdo it – while he expresses passion for his work, he does so with understated language, maintaining a very professional tone.

He hits all the key notes here: he states his experience and discusses his current role, while immediately describing what he can offer in a professional relationship. But he also adds a small flare of his own personality by sharing passion for his work and specific areas that he is interested in.

Example #2: Insightful and Punchy

Brian is an Inbound Specialist here at Bluleadz. While Brian’s profile summary is much shorter than the previous example, it still hits key points and drives engagement. So, what does he do right?

• Comments on his industry: Brian provides some very insightful thoughts on the changing state of his industry, which displays his expansive knowledge on the subject while showcasing his genuine interest in it. His opening paragraph is intriguing and clearly written to an audience within the same field, which will engage them more thoroughly.
• Keeps his background concise:  He provides a brief educational background and description of his current role, so people know what he’s up to now.

LinkedIn Summary Examples for Finance Professionals

The financial industry is very competitive, which makes standing out through LinkedIn even more valuable for professionals working in this industry. 

With a great LinkedIn summary, financial professionals can build authority and trust with their target audience. 

Example #1: Thorough and Personality Driven

Jenn Bellso is an executive senior partner at accounting and finance firm, Lucas Group. Let’s take a look at a few of the key points that makes Jenn’s LinkedIn summary really strong.

• Introduces her company: By introducing Lucas Group with a few hard hitting statistics, Jenn not only promotes business for her company, but also impresses her audience with their success.
• Expresses passion for her work:  She starts off her second paragraph with, “Personally, I love being a part of this team”. Not only is this written in a personal tone that connects with the reader, but it also expresses that she is truly passionate about the work that she does.
• Details her specialties and focus: Next, she goes on to discuss the specific roles that she focuses on, which tailors the information she has provided to a specific audience that she’s interested in working with.
• Includes a call to action: At the end, she includes an enticing call to action. Her line reads, “If you want to find out why I am always told ‘you’re not like other recruiters…’” This is intriguing and draws the audience in.
• Creates amusement:  Finally, she finishes off her summary with a small but funny personal note, which amuses her audience – “(Please don’t call when the NY Giants are playing, because I’m probably a bit angsty).”

LinkedIn Summary Examples for Students and Recent Graduates

For students and recent graduates, LinkedIn is an absolutely essential resource as you enter into the job market. Not only does it act as a great supplement to your resume, but now you can even apply to some jobs directly through LinkedIn, using your profile in place of a resume.

It’s also a popular tool for recruiters, so it’s important to keep that door for potential opportunities open. With all that said, let’s take a look at some LinkedIn summary examples for students.

Ethan’s profile summary is strong for a number of reasons.

• Includes a simple headline: “Seeking Digital Journalism Position” – We immediately know what Ethan is hoping to gain through his use of LinkedIn.
• Emphasizes experience: Ethan has a bit of experience in his field, and he knows that it’s important to discuss that in his first paragraph.
• Shares personal insights: While Ethan doesn’t have a current position or an extensive background of experience, he makes up for it by expressing genuine passion for his field and providing his own personal insights into the industry. He writes, “I don’t believe that multimedia is replacing traditional print storytelling, I think multimedia is expanding the mediums in which stories are experienced.” This insight shows that he carefully considers and is actively engaged with the transforming dynamic of his industry in the modern age.
• Highlights a goal: This one is extra important for students and job seekers. Ethan’s goal, “to study the stories in my community and come out the other side with the knowledge to be able to tell them in new and interesting ways” displays drive, direction, and focus, which are key attributes that employers look for .

Example #2: Focused and Clear

Tiffinni is also a recent graduate with a strong profile summary . Like Ethan, she expresses her passion early on in her summary, and she also provides information about her impressive educational background. But here’s a few more key elements that make Tiffinni’s summary strong.

• Discusses growth: Tiffinni briefly touches on experience she has in real estate investment analysis, and shows how this “hands on experience” will be valuable going forward professionally. Mentioning the experience you have under your belt is good, but capitalizing on it by discussing the growth acquired during that experience displays your active engagement in progressing your professional career.
• States exactly what she’s looking for: While Ethan chose to state this in his headline, Tiffinni says that she’s looking for a position in her summary. Either choice is fine, but Tiffinni takes it a step further by elaborating on the type of company she’s looking to work for, which reveals a few of her core values.
• Includes a call to action to drive engagement:  She encourages people to reach out if they know of an opportunity she might be interested in or if they have any questions for her! This small line could make the difference in her being contacted by a recruiter.

What Makes the Best LinkedIn Summary for You?

Remember, each and every summary will be different, and you’re not just representing you; you’re also representing your personal brand and your company’s brand. As displayed by the examples above, there are a multitude of different ways that show how to write a LinkedIn summary, and it should be based on your personality, your field, your experience, and your own ambitions.

Using these tips and tricks will help you write a stronger LinkedIn profile summary to drive engagement, but always make sure that your profile aligns with your personal and professional goals!

General FAQ

What is a linkedin summary.

A LinkedIn summary acts the about section of a LinkedIn profile. It is often underutilized by many LinkedIn users.

Where is the Summary Section Located on LinkedIn?

The summary section is the text box located at the top of your LinkedIn profile, right underneath your photo. 

How Long Should Your LinkedIn Summary Be?

Your LinkedIn Summary should be anywhere from 3-5 sentences.

What Should My LinkedIn Summary Include?

Your LinkedIn Summary should include how many years of experience you have in your industry, what your area of expertise is, your skills, and types of organizations you work with.

Jeff Previte

I am a Content Manager at Bluleadz. I enjoy spending time outdoors -- camping, hiking, hammocking, and everything in between. I also love reading, writing, and learning how to play guitar.

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18 LinkedIn Summary & Bio Examples & Templates to Learn From

• Apr 12, 2024
• Linkedin Networking

There are over 58 million companies  listed on LinkedIn.

What does that have to do with you?

Well, as far as your career or business is concerned, everything.

It means LinkedIn is the best place to find:

• A job  or propel your career forward
• Talent  as a recruiter
• Prospects  and leads  as a marketer or salesperson

But your LinkedIn summary must be primed to spark interest, engagement, and conversations to achieve all this.

And that’s what I’m going to teach you today. The key takeaways you’ll get after reading this blog include:

• What a LinkedIn summary is
• Why a LinkedIn summary is important
• What makes a good LinkedIn summary
• How to write a good LinkedIn summary
• What to avoid in a LinkedIn summary
• Examples of LinkedIn summaries that work

Ready to supercharge your social selling on the biggest professional social media platform?

Then, let’s dive right in.

Hi, I’m JB Jezequel. I’m the co-founder of Evaboot, a LinkedIn tool that helps you generate leads. I’ve used (and still use) these exact LinkedIn summary and bio hacks I’m about to teach you in my own business. For example, I used them:

After graduating with a Master of Science in entrepreneurship, I used LinkedIn to get my first job . So yeah, I know a thing or two about boosting my career using LinkedIn.

When launching Evaboot, a lot of our customer acquisitions came from LinkedIn . So, if you’re an entrepreneur, marketer, or salesperson, I’ve also got some tips for you.

LinkedIn has been instrumental in my journey, even when I co-founded the Shamballa mobile app and worked as an AI product manager in an AI development agency. I couldn’t be where I am today had I not learned and harnessed its power.

And I want you to speed up your progress by sharing what I’ve learned over the years.

There are many myths about LinkedIn growth hacks , particularly LinkedIn summaries and headlines. Most are a waste of time. That’s why I’m trying to educate LinkedIn users on what works and doesn’t.

So, are you ready to use your LinkedIn profile to drive sales ?

What is a LinkedIn Summary?

A LinkedIn summary is the short summary section  on your LinkedIn profile  where you provide a concise overview of your  professional life background, skills, achievements, and aspirations . It’s sometimes referred to as a bio, as it gives a short professional summary of who you are.

Consider your LinkedIn summary as an elevator pitch  you use to get people interested in connecting, collaborating, or networking with you.

Your LinkedIn summary is an opportunity to showcase your personality , p rofessional achievements, and career goals to potential employers, colleagues, and network connections.

LinkedIn only gives you 2600 characters for your LinkedIn summary. However, only the first 3 lines show on your profile before visitors have to click on “See more.”

Take time to optimize your summary, as it and your LinkedIn headline bear a lot of weight when the LinkedIn algorithm matches your profile and content with other users.

Why is a LinkedIn Summary important?

A well-crafted LinkedIn summary can make your profile more engaging and memorable to those viewing it. This helps create a positive and professional first impression.

Your LinkedIn summary is also important because it helps you:

Form emotional connections

Your LinkedIn profile is a powerful tool you can use to form emotional connections  with your target audience. This is important because it results in lasting connections and higher engagement on your posts.

Rank high in LinkedIn search

A strategically written LinkedIn summary can help you show up high for relevant searches. This results in you  being more visible  on the platform.

Impress recruiters

If you’re a job seeker, you can use your LinkedIn summary to impress recruiters and potential employers. This is because it gives you the opportunity to shine the spotlight on your skills, capabilities, and achievements.

Tip: You can also take your recruiting game to the next level by using LinkedIn Recruiter  to pick top talent on LinkedIn.

Build Trust

Trust is an essential ingredient in business. Your LinkedIn summary allows you to prove to prospects that they can trust you  to deliver on your claims.

What Makes a Good LinkedIn Summary?

A good LinkedIn summary effectively communicates your professional identity. It showcases your strengths and skills and engages  the reader. Here are some key elements that contribute to a compelling LinkedIn summary:

• Professional tone
• Personal branding
• Relevant to your target audience

While your LinkedIn summary is meant to tell other users who you are and what you do, it should also be helpful to them. It should show them you’d be a  valuable addition to their network.

How to Write a Good LinkedIn Summary that Stands Out

Writing a good LinkedIn summary is super easy if you know what you’re doing. Here are some practical steps you can take to do that.

The first step is editing your summary or “About” section on your LinkedIn profile.

Click on the pencil icon  in the “About” section to open a window where you can edit your summary.

Remember, you have 2,600 characters to work with. However, this doesn’t mean you should use all the space. Sometimes, a short bio is more impactful than one loaded with a lot of information.

Once you’re done writing your LinkedIn about section (LinkedIn summary), you can add your skills and click the Save button.

If you’re not confident writing your own LinkedIn summary, you can hire someone to do it for you. Or better yet, use the AI-powered LinkedIn summary generator  by Mention.

All you have to do is describe yourself in a few words and choose your tone of voice , and the tool will do the rest. Here’s a partial example of what the tool can do:

You can edit the output to refine, remove wrong information, or add essential information the tool left out.

Remember, always write your LinkedIn summary in the first person.  

What to Avoid in Your LinkedIn Summary?

Before we look at some LinkedIn summary examples for inspiration, let’s briefly look at some things to avoid.

Copying and pasting your resume

Your LinkedIn summary isn’t a duplicate of your resume or cover letter. Sure, there may be some overlap. However,  focus on complementing your resume by providing a more personal and narrative touch.

Overly generic language

Avoid using clichés and generic phrases. These don’t add much value. Instead,  be specific and genuine  in describing your skills, qualifications, and experiences.

Jargon and industry terms

While including industry terminology, acronyms, and jargon may show that you know much about your industry, it can hurt your LinkedIn summary. For one, it can overwhelm your readers. Secondly, jargon can confuse those who aren’t familiar with your industry.

Instead, ensure that your message is  clear to a broad audience.

Ignoring formatting

A well-formatted summary is more visually appealing and easier to read . As a result, you’ll enjoy higher engagement rates. So, avoid presenting a wall of text. Instead, use formatting tools like bullet points and paragraphs to improve readability.

Overemphasizing job titles

While mentioning your job titles is important, focus more on your achievements  and your impact in your previous roles. Don’t let job titles overshadow your actual contributions.

Your Autobiography

While your LinkedIn summary should tell readers about your life and achievements, it shouldn’t be an autobiography. Don’t include every detail of your life. Instead, only include information relevant to your goals.  It should also be information your readers will find useful.

LinkedIn Summary & Bio Examples to Learn From

1. the pitch.

If you’re an entrepreneur, marketer, or salesperson looking to  generate leads or sales, the pitch is the best LinkedIn summary for you.

This is my personal favorite, as it tells readers exactly what I’m about — turning people into LinkedIn lead-generation magnets.

Notice how I start with my results. This is how I  hook my target audience . Next, I explain what my profile visitor will get by connecting with me.

Lastly, I end with a call-to-action (CTA).

This LinkedIn summary style is perfect for startup founders or if your role involves booking calls, generating sales, or anything else that drives your business forward.

2. Focus on your skills and achievements

Another great example of a LinkedIn summary is one that focuses on your skills and achievements.

This is an excellent way of proving your capabilities.  It’s also a good way of gaining your prospects’s trust. This is essential to helping you:

• Impress recruiters as a job seeker
• Showcase your achievements and what clients can expect
• Proves the value you’ll bring to the table

This is a great summary if you’re in a competitive industry and want to prove your worth as a job seeker, recruiter, or salesperson.

3. Let your personality shine

I’m sure you can feel the positive vibes in this LinkedIn summary!

Letting your personality shine  is another great LinkedIn hack for writing summaries. One reason I advocate for this is that it makes your summary a pleasant read. It also gives readers a sneak peek into who you really are.

Who should use this summary type?

I recommend this approach for those without much experience because it helps you sell yourself on your soft skills . I also advise this bio type for those whose main aim is networking. This is because it makes you look like an interesting person, resulting in a rapid increase in follower count.

4. Highlight your mission

Whether it’s a personal or professional mission , making it the core of your LinkedIn summary is another great way to  boost engagement . I like this approach because it shows you have a bigger view of the world than just your immediate aspirations.

Another thing is that people see mission-oriented people as passionate and reliable. That’s a great trait, as it fosters trust and credibility.

5. The short and sweet summary

Despite having 2600 characters for your LinkedIn summary, one of the best LinkedIn summary hacks is to keep it short and sweet.

I love the example above because, despite being brief, it’s packed with tons of information the author’s target audience would find valuable. That just shows that you don’t need a novella to sell yourself. You just need to pick the right words. You should also pick the right skills, achievements, and roles to showcase in your summary.

One  mistake many people make is giving away too much information in their LinkedIn bios. That just makes your bio bloated and can cause information overload. It may also come off as bragging. As a result, your engagement metrics will be dismal.

So, even if you’ve got a truckload of achievements, limit them to those that matter.

6. Tout your testimonials

Sometimes, it’s better to  let others tell your story and showcase your achievements . That’s why including testimonials from employers, clients, or any relevant party is a fantastic idea, in my opinion.

Singing your own praises can often come off as pride. But letting others do that for you, that’s being savvy. And it’s a great way to prove you have what it takes to handle the job or deliver the solution your business promises.

The power of this type of bio is that it helps you leverage word-of-mouth marketing right on your LinkedIn page. And research shows that a whopping 90% of people  are likely to trust a brand that’s recommended by others.  

So, if you have some glowing testimonials, leverage them and tout them in your LinkedIn summary.

7. Mysterious figure

In the art of conversation, leave room for a little mystery; let curiosity be the guide.

In the art of conversation, it’s sometimes good to  leave room for a little mystery and let curiosity   guide  the conversation.

That’s why adding a bit of intrigue and mystery to your LinkedIn summary is a fantastic way to get people curious about you. It’s also a great way to start conversations with strangers.

Take the example above. While it’s only one sentence, it sparks a million questions. For example, what is a resident farmer doing as a product success manager in a technology company?

If you can get your target audience curious about you, getting responses when you run your LinkedIn outreach campaigns  becomes much easier.

Plus, who wouldn’t want to be friends with a James Bond type of person?

A little bit of mystery puts you in the same class, making it easier for you to grow your network. Your profile can become a connection request magnet, helping you bypass LinkedIn’s connection request limits .

8. The who, what, why formula

This type of LinkedIn summary is great for introducing yourself to new prospects  and pitching your services/product. It does this well because it quickly addresses the main questions prospects may have about you and your business. These are questions like:

• Who you are and who your ideal client is
• What you do
• What other’s say about you (testimonials)
• Why your prospects should work with you
• How you solve your audience’s problem

I like this approach because you clearly introduce yourself, sell your services, and prove your capabilities. This way, you don’t waste time introducing yourself when you connect. Instead, you pick up the conversation from where you left it off in the bio.

This particular approach works well for people in the services sector as services. However, you can also modify it for physical products or marketing yourself on LinkedIn  as a job seeker.

9. Then, now, next

People love origin stories.

And that’s not just in comics and movies.

People are fascinated by where you’re coming from, who you are, and where you’re going. This is because our origins help define and shape who we are.

That’s why you should leverage this fascination in your LinkedIn summary.

This means giving readers a summary of where you’re coming from. Ideally, this should be relevant to your current role. Next, explain your current role and why you’d be a good fit for your target audience. Finally, if possible, include your aspirations. This helps show that you have a vision, an important quality  for many businesses.

I’ve used this formula and its different iterations a couple of times before, and I’ve found it to be impactful. One reason for this is that people love a good story. Another reason is that when people get a sneak peek into your journey, they can tell the kind of person you are and what they can expect from you.

10. Add color and flair

A simple way to write a great LinkedIn summary that stands out is by adding color and flair to capture a reader’s attention.  An easy way to do this is by adding emojis. Bonus points if you use them strategically to break up text so that it’s easier on the eyes.

Another way of adding flair to your bio is by using different types of fonts. While you can’t do this in the default LinkedIn text editor, there’s a workaround using a Unicode text convertor. Check out this super short tutorial  for more details.

Besides the eye candy from the emoji and different fonts, creating colorful LinkedIn summaries shows your pride in your craft. This pride shows you can go the extra mile to deliver on your promises. It shows you make a dedicated employee, business partner, etc.

LinkedIn Summary Templates You Can Use

Now that you’ve seen some examples of great LinkedIn profile summaries you can emulate, it’s time to write your own.

Don’t worry. I’ll help you with this by giving you some templates you can follow.

And we’ll break down these templates into different fields and situations so you find a template that perfectly fits you.

1. LinkedIn summary example for sales

I’m a driven salesperson with X years of experience. In that time, I’ve managed to:

• [state accomplishment 1]
• [state accomplishment 2]
• [state accomplishment 3]

A good combination of interpersonal and communication skills makes me a rockstar salesperson. My boss’s words, not mine (and from the results I get, I kinda believe him).

On the education front, I hold [qualification] and have also gained certifications from [name of certification and issuer].

I am a results-driven sales professional with a proven track record of exceeding targets in [your industry]. With a strategic mindset and a focus on delivering value, I thrive on the dynamic challenges that come with filling a sales pipeline.

In my [X years] of experience in sales, I’ve honed my skills in [mention key areas such as lead generation, account management, and negotiations]. As a [Your Previous/Current Job Title] at [Company Name], I [highlight a significant achievement or responsibility]. This experience has equipped me with a deep understanding of client needs and market trends.

When I’m not drumming up sales, you can either find me [state past time] or [another past time].

I believe this template works because it’s  short and to the point. The accomplishments build trust while infusing humor and insights into your personal life makes you likable.

Remember, your LinkedIn summary is a critical component of your profile, so ensure you optimize it.

If you need more insights on enhancing your LinkedIn profile for sales success, be sure to watch the detailed video titled ‘How To Optimize Your LinkedIn Profile For Sales?’

2. LinkedIn summary example for marketing

Passionate and results-driven marketing professional with a proven track record in [examples of disciplines you’ve mastered – e.g., crafting compelling brand stories and driving impactful campaigns].

I thrive in dynamic environments, leveraging a blend of creativity and analytical insights to deliver measurable results. As a firm believer in the power of digital marketing, I specialize in [Your Specific Areas, e.g., Content Marketing, Social Media Strategy, SEO].

Some of my key skills include:

• [state skill 1]
• [state skill 2]
• [state skill 3]

Want to see some results? (Of course, you do ?)

• Spearheaded a [X]% increase in [mention a specific metric, e.g., website traffic, lead generation] through a targeted [campaign/initiative].
• Successfully managed [X] campaigns, resulting in [mention quantifiable results, e.g., increased brand visibility, higher conversion rates].

So, if you need a decorated marketer who’s been in the trenches, follow me for practical tips and insights.

Or, if you’d like someone to help with your marketing, my DM is wide open.

This LinkedIn summary is bold, brash, and exudes confidence.  Prospects won’t hesitate to take you up on your offer to help with their marketing.

Another takeaway is the  calls to action (CTAs) at the end.  People don’t always know what to do with the information we give them. Including a CTA at the end of your LinkedIn summary ensures you get readers to do exactly what you want them to do when they’re done going through your bio.

3.LinkedIn summary examples for freshers / recent graduates 

Aspiring [your industry/field] professional. Recently graduated with a [certificate/degree] from  [institution]. Despite being fresh off the wagon, I believe I have what it takes to help any organization in the [your field] sector.

While I may not have [achievement in your industry] or [another achievement in your industry], I think I’m very reliable when it comes to [responsibilities in the role you’re aspiring for]. That’s because I got high grades in my classes, interned at [company X], and took on similar responsibilities.

Other notable skills I’ve picked along the way include [skill], [skill], and [skill]. And with my shirts for knowledge, I’m driven to continue improving my skills, education, and experience.

I’m open to networking and collaborating with professionals in [industry you want to work in], so let’s connect!

One thing with freshers (recent graduates) is that the lack of experience means they’ve got nothing tangible to include in their LinkedIn summaries.

That’s why you need to be creative and communicate your skills (soft and hard ) in a way that sells you as a capable candidate for your next role. Here’s another example template that does that very well:

I am a recent graduate with a major in [Field/Discipline]. As a recent graduate, I’m excited to join the professional world and use my skills and knowledge in [Industry/Field].

I was fortunate enough to achieve [awards, accolades, or recognition] during my academic journey. This achievement has boosted my confidence and strengthened my passion for [Industry]. I’ve always dreamt of the day I’d graduate, walk into the [Sector], and positively impact the industry.

My interest in [Industry] started the day our high school teacher taught on [Subject]. From that day on, I knew I had found my purpose and calling. That’s right. For me, [Discipline] isn’t just a career.

Besides my academic achievements, I have also gained practical experience through internships and part-time jobs. These opportunities have allowed me to hone my skills in [Discipline/Roles/Responsibilities]. I am also proficient in [Tools or Software used in the role you’re aspiring for].

As a person, I am friendly, approachable, and a team player. I also mentor a small group of youth from [Church/Charity/School] and hope to give them the necessary knowledge, skills, and wisdom they’ll need to succeed in life.

Despite being short, make your bio pack a punch.

Plus, a lack of experience doesn’t mean your LinkedIn summary can’t be impactful. You can get around that by taking certifications . For example, LinkedIn has some free online courses  you can take. These carry a lot of weight on your LinkedIn bio, especially if you’re fresh out of college/university.

Again, use as many keywords as possible to help make your LinkedIn profile discoverable. A great place to find relevant ones is by checking job descriptions for the position you’re applying for.

4. LinkedIn profile example for job seekers

As a dedicated and results-driven professional with X+ years of experience in [Insert Industry/Job Title/Role], I help companies do/achieve [Insert Value Proposition]. Because I’ve been doing it for so long, I’ve refined the processes required to get the job done efficiently.

I am passionate about [Industry/Field] and committed to [achieving specific goals or making a positive impact]. Plus, with a background in [your relevant experience or education], I bring a unique blend of [key skills] and a proven track record in [mention any specific achievements or notable projects].

Don’t take my word for it, though. I’ll let the numbers do the talking:

• Social proof #1
• Social proof #2
• Social proof #3

I get my thrill from taking on challenges where I [insert specifics about tasks involved in your desired role]. So, if you need a problem solver to take care of your [main problem in your role], let’s connect.

When I’m not [prominent task in your desired role], you can find me at the local gym teaching kids how to box. This is usually followed by a short mentoring session where we discuss issues affecting their lives.

Interested in talking about [main topics in your industry]? Let’s connect. Alternatively, feel free to drop me a note at [email protected].

When looking for a new job, you should put your best foot forward. That’s why your LinkedIn summary must get to the point of who you are, what you do, and the value you bring  to the table. More importantly, it must showcase your work experience.

To bolster your chances of landing your dream job, use social proof to support your claims that you’re the right person for the job. Don’t forget to use keywords that recruiters and hiring managers use when searching for candidates to fill roles like the one you want to fill. It also helps you to be discoverable on search engines , making your job search much easier.

5. LinkedIn summary example for IT professionals

I’m an accomplished IT professional with [Number of years] experience and a knack for problem-solving. In that time, I’ve become a specialist in [Your Key Areas of Expertise, e.g., System Administration, Network Security, Cloud Computing].

I’m extremely passionate about technology and using it to drive innovation, solve complex challenges, and help businesses increase their bottom lines.

? In my current role as [Your Current Position] at [Your Current Company], I [Briefly Describe Your Responsibilities and Achievements], I have a proven track record of [mention notable achievements, projects, or improvements].

? My technical expertise includes:

– [List key technical skills, e.g., Network Configuration, Cybersecurity, Cloud Architecture]

? To top it off, I’ve obtained various certifications, including:

– [Any Certifications or Training, e.g., CompTIA Security+, AWS Certified Solutions Architect]

? I am deeply engaged in the ever-evolving IT landscape and try to stay abreast of emerging technologies and industry trends. That’s because I believe in the power of continuous learning, particularly in our fast-paced field.

? Whether it’s optimizing systems for peak performance, implementing robust cybersecurity measures, or navigating the complexities of cloud computing, I thrive on delivering solutions that align with business objectives. I also pride myself in successfully implementing innovative solutions that enhance operational efficiency.

? As a forward-thinking professional, I am enthusiastic about the intersection of technology and business. My goal is to [Briefly State Your Career Aspirations or Goals, e.g., drive digital transformation initiatives, contribute to cutting-edge projects].

? Let’s connect! I’m always open to networking with fellow IT professionals, discussing potential collaborations, or sharing insights on the latest industry trends. Feel free to DM if you’re interested in [Networking, Collaboration, etc.].

One thing you can tell right off the bat is that this is a long LinkedIn summary. To make it easier to read and digest, use emojis to break up sections, add color, and make it more interactive  and fun.

Another thing to note is that the IT industry is always changing. Reassure your bio readers that you’re not falling behind but that you put effort into being current and relevant. This can be through certifications or by mentioning your proficiency in the current technologies and solutions.

6. LinkedIn summary example for HR professionals

I’m a dedicated HR professional with a flair for cultivating positive workplace environments and fostering talent growth. I specialize in talent acquisition, employee engagement, and creating HR strategies aligned with organizational goals.

Building strong employer-employee relationships is my strong suit. I get my kick from contributing to the success of the organization and its employees.

Experience:

? [Current Company] – [Your Position]

• I lead the talent acquisition team and have a high success rate for placing top-notch candidates in key roles.
• Implemented innovative employee engagement initiatives that resulted in a 15% increase in overall satisfaction.
• Employee retention improved by X% in my X years as HR manager.

? [Previous Company] – [Your Position]

• Developed and executed comprehensive onboarding programs, ensuring seamless integration for new hires. Also refined the offboarding process, making it more efficient.
• Collaborated with leadership to improve (and simplify) HR policies, fostering a more inclusive and diverse workplace.

Top Skills:

? Talent acquisition

? EmployeeEngagement

? HR strategy

? Onboarding and training

?? Performance management

??????? Diversity and inclusion

? [Your degree(s)] in [Your Field] – [University]

Certifications:

? [Relevant HR certifications] – [Institution]

I’m quite vocal on LinkedIn, so go ahead and check out some of my posts to get a look at my philosophy and stance on all things HR. And if you like what you see, let’s connect. You can also reach out on:

? Email: [Your Email]

? X: [Your X Handle]

I’m passionate about connecting with fellow HR professionals, industry experts, and anyone interested in the ever-evolving human resources landscape. Let’s collaborate and create impactful HR solutions together!

HR is a diverse field, so make sure your summary is clear about where your specialties lie. Again, achievements, skills, and certifications  go a long way in ensuring you prove your mettle. Don’t be afraid of flaunting all these, as the HR field is highly competitive.

Another takeaway from this template is the use of emojis . Let’s be honest, HR can sometimes be a boring topic. But the use of emojis livens up your summary, making it an interesting read. You can also increase engagement by sharing personal anecdotes.

Notice how this LinkedIn summary template includes other communication platforms like email. This helps you take the conversation off LinkedIn for professional collaboration. It’s also excellent if you want to run multichannel campaigns .

Why is that good?

Check out our comparison of email vs. LinkedIn messages  to know which is best to use when you connect with someone on LinkedIn.

7. LinkedIn profile example for college students

I’ve always dreamt of becoming [profession/ambition]. So, X years ago, I decided to turn that dream into a reality by pursuing an education in [Your Major/Field of Study] at [Your University]. Currently pursuing my [Your Degree], I am dedicated to [mention a key area of interest or specialization]. My academic journey has equipped me with [mention relevant skills or knowledge], and I am eager to apply these skills in a real-world setting.

Projects and Achievements

Highlight notable academic or personal projects or achievements relevant to your field of study

You can also include accolades or awards you’ve received

Extracurricular Involvement

Beyond my academic pursuits, I actively participate in [mention relevant clubs, organizations, or any other extracurricular activities]. This involvement has enhanced my leadership and teamwork skills and allowed me to [mention a specific accomplishment or learning experience].

Career Aspirations

Looking ahead, I am excited about the prospect of [mention your career goals or aspirations]. I am particularly interested in [mention specific areas of interest, industries, or roles] and am eager to contribute my skills to [mention the type of impact or contribution you want to make].

I’d love to connect with fellow students, alumni , professionals, and recruiters who share similar interests.

Contact Information:

• LinkedIn: [Your LinkedIn Profile URL]
• Email: [Your Email Address]
• Other social media handles

I look forward to exploring potential collaborations, sharing insights, and expanding our networks.

As a student, you may not have much to share in terms of real-world achievements. You haven’t even graduated yet! But that doesn’t mean you can’t write an impactful LinkedIn summary. The key is to  articulate yourself well and paint a picture of your capabilities and aspirations.

8. LinkedIn summary example project manager

Experienced and results-driven project manager (PM) with a proven track record of successfully leading and delivering complex projects in dynamic environments. Adept at translating business requirements into actionable plans and fostering cross-functional collaborations. I’m also skilled at ensuring on-time, on-budget project completion.

My biggest passion is implementing agile methodologies to enhance project efficiency and drive continuous improvement. I’ve also built a track record for exceptional communication skills, stakeholder management, and a commitment to delivering high-quality results.

Need a highly skilled Let’s connect to discuss how I can bring my expertise to your next project. My key skills include   s trategic planning, agile methodologies, stakeholder engagement, and many more.   I’ve worked with many big brands and am capable of tackling any challenge thrown at me. Some of the positions I’ve held include:

[Current Position or Most Recent Position]

• Company Name, City, State.
• Include dates of employment.
• Include a brief description of your role, major achievements, and responsibilities in your current or most recent position.

[Previous Position]

• Highlight key achievements and responsibilities from a previous relevant position.
• Degree earned
• University Name, Graduation Year

Certifications

• Project Management Professional (PMP)
• Agile Certified Practitioner (PMI-ACP)
• Other certifications

Featured Projects

Provide a brief list or description of notable projects you’ve managed, including the scope, outcomes, and your role in each.

I’m currently looking for my next challenge, so if you need a PM, let’s talk!

I’m also o pen to connecting with fellow project managers and other professional connections. Feel free to reach out for project collaboration, networking, or discussing industry insights.

Because of the competitive nature of the industry, you need to bring out all the big guns in your LinkedIn summary if you’re to attract clients. That’s why you must shine the spotlight on your biggest achievements as well as your qualifications  and key skills.  As much as possible, let your results do the talking!

Craft a LinkedIn Summary that Stands Out and Advances Your Goals

Optimizing your LinkedIn summary is critical to successfully  boosting your profile  on the world’s biggest professional social media platform. It helps you network and connect  with other professionals in your field. It also gives you an opportunity to show off your capabilities to potential employers or clients.

And because you can connect with anyone in the 200+ countries  where LinkedIn is used, you’re not restricted geographically. With jobs that can be done remotely, this is an added advantage.

Use these tips and examples to create an effective LinkedIn summary that stands out, drives engagement, and helps you achieve your career and business goals.

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20 Proven LinkedIn Headlines for Sales + Tips to Craft Yours

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How to Write a Professional LinkedIn Headline [+ 20 Inspiring Examples]

Published: February 20, 2023

It’s tough to reduce your skills, experience, and ambitions into a few words in any context, and a LinkedIn headline is no exception. It’s no wonder many users lean on the platform's default option, but a well-crafted headline can help you stand out in a sea of same and grab prospects and recruiters attention. 

Here, we'll review what makes an exceptional LinkedIn headline, go over how to change yours, and see some particularly solid examples.

What is a headline on LinkedIn?

A LinkedIn headline is the section at the top of a LinkedIn user's profile where they describe what they do in 220 characters or less. This brief description appears next to the user's name in search results. It should entice readers to click the profile to learn more about the user's experience and background.

If you think about it, your headline is:

• The first line LinkedIn users see on your profile
• An opportunity to show the world what you’re capable of and what you do
• Someone’s first impression of you as they scroll through LinkedIn

Letting LinkedIn choose your headline for you is a mistake. With a customized headline, you'll instantly distinguish yourself, give prospects and recruiters a reason to view your profile, and start building the case for your product. Remember a LinkedIn headline explains the value you’ll deliver as a future employee. You'd say that pay-off is worth the effort, right?

Some tips when it comes to your headline:

• Show your value proposition; What you’re known for or good at
• Set yourself apart from other users in the same profession
• Make sure your headline is accompanied by (and I cannot stress this enough) a well-lit and quality profile picture

Free LinkedIn Profile Guide

A complete guide to optimizing your LinkedIn profile, creating top-tier content, and implementing networking strategies.

• Writing compelling headlines and summaries
• Developing your own content strategy
• Harnessing the power of LinkedIn messaging

You're all set!

Click this link to access this resource at any time.

Fill out the form to learn how to craft the perfect LinkedIn profile.

What should my linkedin headline say.

Now that you know what a LinkedIn headline is and why a custom one is the best choice, it's time to put pen to paper. A LinkedIn headline should describe what you do, why someone should connect with you, and how you can help them. Utilizing specific keywords in your headline will make you more attractive to prospects. 

This is why you should always customize your LinkedIn headline, as it's is 46% more important to LinkedIn prospects than your experience. Your LinkedIn headline sets up the rest of your profile to be visited more in-depth.

It's also the most visible part of your profile; there’s a reason it’s shown in the snippet while prospects browse through potential candidates. By identifying your fields keywords on LinkedIn, it will give you an advantage while writing your headline. Remember your headline should be tailored to your audience and also use the language of your prospects.

To make writing your headline easier, here's a simple formula:

When you're prospecting on LinkedIn, using a job title that throws prospects off the sales scent is confusing at best. At worst? It'll make your prospects trust you less. If you look like a sales rep, talk like a sales rep, and act like a sales rep, why are you going by "account growth manager?”

There's an easy fix — use a title your prospects will recognize. Those kinds of terms could include:

• Sales Representative
• Sales Associate
• Sales Manager
• Sales Director

As a bonus, including "sales" in your headline will also make it easier for prospects to find you. People researching your product are more likely to click on your profile if they can tell you're a salesperson — rather than a random employee.

The same goes for recruiters — if they're looking for a rep in a specific industry or vertical, using the most common version of your title lets them easily track you down.

2. Include your value proposition.

Of course, simply calling yourself a salesperson would be pretty boring — plus, it doesn't communicate the value you add. Use the next part of your LinkedIn headline to describe how you improve your customers' lives.

For instance, say you sell a mobile IT solution that enables IT professionals to manage their infrastructure on the go. Your headline could be:

"Sales Representative: Helping IT professionals provide support anytime, anywhere."

Or maybe you sell automated expense-tracking software. You might go with:

"Sales Associate: Saving companies time and money with automated expense reports."

Not sure how to describe your value? You can adapt it from your company's value proposition. Alternatively, try browsing through your company's customer testimonials for inspiration.

3. Use your prospect's language.

When creating your headline, watch out for company, industry, or role-specific jargon your prospects won't know. It doesn't matter how compelling your description is if potential customers don't understand half the words.

To give you an idea, while researching this piece I found a rep with the headline: "Our ground-breaking PaaS integrates and abstracts underlying Hadoop technologies."

I asked a potential buyer if he knew what this meant, and he said no. But when I rewrote it in simpler terms — "Our software helps developers easily and quickly manage their big data apps" — he immediately said, "Oh yeah, sounds like something our team could use."

As you can see, there's a huge advantage to skipping the jargon. But thanks to the curse of knowledge, it can be challenging for you (an expert in your product or service) to gauge if buyers (often beginners) will understand the terminology in your headline.

If you're unsure, reread the first few emails from previous customers to see how they described their challenges and needs. Any words, phrases, or situations that show up again and again are fair game for your headline (not to mention the rest of your LinkedIn profile).

4. Avoid hyperbole.

Don't brag. There's nothing more off-putting (or less believable) than someone who publicly compliments themselves. For that reason, you'll want to strike these adjectives (and others like them) from your headline:

• Top-performing
• Hard-working

Even though these adjectives likely apply to you, they won't make prospects or recruiters more interested in you. On the contrary, you'll seem arrogant.

The best way to show off your skills is to include customer success stories in your summary and prior experience. Lines like "Helped an online bicycle retailer increase sales by 30%" or "On average, clients reduced support tickets by half" stand on their own without any commentary — and are far more impressive as a result.

LinkedIn Keywords List

Using the right keywords in your LinkedIn profile is the key to getting more visitors who want to hire you or work with you. Similar to a resume, you want to draw eyes to the important aspects of your experience. While a resume uses keywords tailored to a specific job posting, a LinkedIn profile uses keywords tailored to your career expertise.

Recruiters, prospects, and the like will search for keywords related to the position they want to fill. Depending on what a searcher is looking for, one profile can appear on page one while another can appear on page eight. As someone who wants to be found, the keywords you use will directly impact whether you get in front of the right prospects. Here are some specific keyword areas to focus on:

• Job Position and Experience
• Skills and Certificates
• Services or Products you offer
• Name of your degree and field of study
• General keywords related to your industry, field or expertise

It’s important to strike a balance between being concise but also broad enough to be found. For instance, instead of writing “Tech Leader” you might say, “Mobile Application Developer.” It’s specific enough to a job title yet broad enough for multiple recruiters in varying companies to find your profile.

LinkedIn Keywords for Headline

Your headline for LinkedIn is no different than your profile in terms of using the right keywords to be discovered. However, the headline is arguably the most important part of your profile — it stops prospects from scrolling past your name to clicking on it. A LinkedIn headline needs to use specific keywords to explain in a few words what you do and what you provide. This is why earlier we explained that a customized headline is always better than the default LinkedIn headline.

Here’s a few formulas you can use to write the best LinkedIn headline :

• (Title) at (Company) – Helping USP (Unique Selling Proposition)
• (Title) | (Company) | (USP)
• Title + Company + benefits of working with you | keywords related to your niche | personal touch |

Using one of the formulas above will elevate your LinkedIn headline and show prospects how you can add value to them. Now that you know how to choose keywords for your LinkedIn headline, let’s discuss how to change your LinkedIn headline to get your interview and job ready.

How to Change Your LinkedIn Headline

Updating your LinkedIn headline is incredibly simple. To better show how it’s done, I’ll update my own.

Step 1: Navigate to your profile.

If you’re new to LinkedIn, your profile is a blank canvas to be filled with everything that makes you great. Ensure your profile picture, experience, educational background, and skills are filled in before you optimize your headline.

Step 2: Click the "edit" icon.

At the top of your profile, beneath your banner, you’ll find a grey pencil symbol — the edit icon. Click on it and it’ll open a window titled “Edit intro.”

Step 3: Select “Heading” and type in a new headline.

In the “Edit intro” window, after you have your name and pronouns added, you’ll find the “Headline” text box. Here, you’ll type in an attention-grabbing headline that accurately describes your title and goals.

Step 4: Click “Save” and you’re done!

You’ll now be able to refresh your profile and see your new LinkedIn headline. When recruiters look at profiles in your industry and occupation, they’ll see a headline that catches their eye immediately.

Before you begin to work on your own headline, look at these examples for some extra inspiration.

LinkedIn Headline Examples

1. "lead consultant in soft skills training transforming smb & corporate clients on african investment opportunities.", why do we like it it incorporates both the user's job title and professional value..

This headline is both attention-grabbing and informative. It gives recruiters and prospects a definitive picture of her position and perspective on the value she can offer.

2. "Innovating how companies market and sell in Latin America and Brazil."

Why do we like it it features engaging language..

The word "innovating" really makes this headline pop. That kind of language can pique other users' interest and increase the likelihood that someone will click through your full LinkedIn profile to learn more.

3. "Product Marketing @ HubSpot | UC Berkeley Haas Accelerated Access Admit | Director @ Out4Undergrad"

Why do we like it separators make the headline digestible..

Don’t shy away from adding multiple experiences and qualifications to your headline and using separators — as long as the content in your headline conveys what you do well. 

4. "Helping Smart Managers Keep Their Employees Engaged and Productive"

Why do we like it it's specific..

This headline calls out exactly who the individual can help: managers. And, it details the value they provide to the manager and the manager's employees.

5. "People Operations Leader & Global Head of Diversity, Equity & Inclusion (DEI) / Mogul Top 100 DEI Leaders / Jumpstart 100 Remarkable Women in HR."

Why we like it recognitions and awards vouch for skill set. .

Celeste Narganes' LinkedIn headline includes recognitions and awards from notable businesses that vouch for her qualifications, skillset, and abilities, letting LinkedIn users know that her skills are bound to help you meet your goals. 

6. "Making it super easy to find & specify greener and healthier products for high-performance building projects — and reward manufacturers for making them"

Why do we like it it speaks to the user's motivation..

You can get a sense of an individual’s passion and what drives them to do their work in a headline like this. By giving a quick picture of what the user hopes to achieve through their work, they can establish themselves as a dedicated, credible authority in their space.

80+ Professional Bio Templates & Examples

Create a compelling professional narrative for a proper, attention-grabbing introduction.

• LinkedIn Summaries
• Speaker Intros
• Website Bios
• Professional Profile

7. "Helping to empower anyone to drive meaningful change through collaborative work."

Why do we like it? It clearly identifies what the user can do for their target audience.

This headline lets people know exactly what they can expect if they choose to work with this individual. It leans on a value proposition that's both concise and straightforward.

8. "Ecosystem Builder, Partnership Expert, Business Development Enthusiast, Startup Founder, with 11 Years Management Experience."

Why do we like it? It gives a snapshot of expertise.

Their headline tells people their exact skills and level of expertise, highlighting the value they can provide to help prospects succeed and the exact type of help they can bring you. 

9. "Sales Engineering and Enablement at Flatfile 🚀"

Why do we like it it's simple and to the point..

With a clear and concise headline, this individual lets people know exactly what they do and how they contribute to their company and customers' success. 

10. "Dedicated To Help You Get More Clients And Free Up Time With Sales Automation"

Why do we like it it makes effective use of the word "you.".

This headline takes the focus off the individual and onto their audience by including the word "you." It's also outcome-oriented (get more clients and free up time) rather than product- or sales-oriented.

11. "I bridge the gap between students and networking | Ex-Intern @ Salesforce | CS @ UTD | Seeking New Grad PM/SWE roles."

Why do we like it it uses compelling imagery..

“Bridging the gap” is a lovely introduction to this headline that shows the individual’s intent, and personal drive.

12. "🧑‍🚀 International Product Marketing & Storytelling Lead 🧡 HubSpot | All thing CRM | 🎙 Creators of the Metaverse Podcast | Web3 & NFTs | Diversity, Inclusion & Belonging | 📘 Author: Content Design | 🌱 Sustainability"

Why we like it .

You don’t have to shy away from using an emoji as a separator — as long as the rest of the headline relies on words to convey what you do well. Ben Harmanus uses emojis as separators in his headline, and also makes sure they’re related to what they’re in front of. 

13. "International Business Development Consultant, Entrepreneur, Humanitarian & Global Goodwill Ambassador."

Why do we like it it's inspirational..

This LinkedIn headline calls out both what the individual does and the impact of their work. The call to action is inspiring for those wanting to learn more about that profession.

14. "Everyone's favorite Tech Recruiter | I talk about recruiting and hiring | Nerd at heart | Samwise Gamgee to your Frodo Baggins in recruiting |"

Why do we like it it shows personality while remaining professional..

You can add personality to your LinkedIn headline and still be a prominent voice in your industry. This headline is humorous and cheery and clearly conveys the individual's field of expertise as well as a pop of personality to get more insight into their likes and interests. 

15. "Leading the Remote Work Conversation | CEO @ Oyster™ | Future of Work Activist"

Why we like it it touches on a trending topic. .

The future of work, whether remote, hybrid, or flexible model, is a hot and buzzy topic. Tony Jamous’s LinkedIn headline lets us know that he's ready and eager to engage with that topic, helping others with similar interests know he’s interested in sparking conversation.

16. "Helping digital & web3 brands add a local touch to their global journey | Localization consultant | Translator specialized in IT, mobile apps, websites, web3”

Why do we like it it speaks to potential customers' experience..

Instead of labeling their expertise only as localization, they presented how their job helps you improve the user’s experience — or journey, I should say.

17. "Strategic people leader, creating inclusive environments that empowers teams and promotes world-class experiences with technology."

Why do we like it? It's humorous and professional.

Connor Kunz’s LinkedIn headline begins with exact qualifications and current career status, followed by a personal fact to build relatability and inspire someone to make an intro on a shared fun fact. 

19. "Emails going to spam? Book time to find out👇"

Why do we like it? It includes a clear CTA. 

A LinkedIn headline that uses a high-impact CTA that invites people to take the next step in diagnosing an issue and learning more about optimizing their email marketing practices. 

20. "Helping Organizations Grow Better at HubSpot 🌱"

Why do we like it it incorporates brand messaging..

This headline provides a glimpse of HubSpot's customer code, " Grow Better ", which highlights the value they can provide to help prospects succeed.

Wow...that was a lot to review! You're now well-equipped to tackle writing your own LinkedIn headline. And if you need help with the rest of your profile, my colleague has you covered there.

Let Your Headline Do the Talking

The upside to crafting a perfect headline? Once you're done, you'll immediately start noticing a difference in the quantity and quality of leads you generate on LinkedIn. Social selling just got easier.

Editor's note: This post was originally published in November 2018 and has been updated for comprehensiveness.

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How to Introduce Yourself on LinkedIn: Best Message Templates and Secrets to Increase Your Number of Connections

Why increasing your number of linkedin connections is important.

You’re hungry and driven to build a great successful career for yourself. Whether it’s a highly competitive corporate role or a one-of-a-kind role at a very specialised company, proactively building a network will be key to your success. It’s time to speak to people in roles you’re interested in, with a job title you’re curious about or at companies you’re excited about. A good network includes the right people in the roles and companies you’d love to develop your career in. Having access to them will vastly expand the potential jobs and career options you can choose from. It means you’ll know about a job opening before it’s ever advertised and that you will be able to uncover new opportunities that align with your career goals that you might not have even considered earlier.

Most posts about LinkedIn will make you think that networking on LinkedIn IS networking. It is not. Networking on LinkedIn is a small subset of the networking you should be doing to create a successful and helpful professional network. LinkedIn is a social networking site and you should be thinking about how it can support your general networking efforts in real life, but it can never replace them.

The other important thing to remember about developing a professional network is that quality matters a lot more than quantity. Quality in this case refers to how helpful someone in your network can be to your professional development. It does not refer to how strong your connection is with them. 

For example: Imagine your LinkedIn network consisted just of 100 classmates of yours. That’s a pretty large network and you’ve probably got strong connections personally with many of them. Some of them might even be your best friends. However, they’re all in roughly the same stage of their career as you and are not likely to be of much help in helping you find a new job or launch an amazing career. Compare that with a network of 10 alumni who all graduated 5-10 years ago and are now in Director roles or above in different industries. It’s a much smaller network and your personal connection to them might not be as strong, but as long as your relationship with them is “good enough” for them to help you, then this network could be much more valuable. It is much more likely to result in helpful career advice, job opportunities and useful introductions. Any of these personal connections could be a hiring manager now or in the future, and if they’re looking and all the little things that can push your career in the right direction.

The Goal of Introducing Yourself on LinkedIn

Having thought about the most helpful professional network for us to develop, we can now define what your goal should be when introducing yourself on LinkedIn: 

High level goal: Expand your real life professional network with meaningful connections with people who can help your career development. 

Goals on LinkedIn: Create meaningful professional relationships with active LinkedIn members who can either help your career development or can help connect you to others who can. 

Step 1: Set up your account correctly

Before you identify the right people you want to connect to on LinkedIn, start off with making sure your account is set up correctly. 

Head over to your settings page and under “visibility” make sure your “profile visibility options” are set to “Your Name and Headline”. (Your LinkedIn Headline is important because when you show up in other people’s lists of “who viewed your profile” they can learn a bit about you quickly.)

You will be viewing other people’s profiles and it’s great if they view your profile too in return. Make it easy for them to know you were viewing your profile by selecting this option. They might get curious about who you are and view your profile, and when they do, it’s a great trigger to introduce yourself. 

Step 2: Target LinkedIn Users who are Active on LinkedIn

Most people, and job seekers in particular, assume that just because a person has a LinkedIn account then they’re an active LinkedIn user. Nothing could be further from the truth. Like many social media platforms, people go through phases of being more active or less active on it. Many registered LinkedIn members forget about their LinkedIn profiles until they’re actively looking for their next role. This means you could come up with a long list of potential connections, craft excellent personalised introductions and send them connection requests… only to end up at the bottom of a long list of connection requests they look at when they log in for the first three months after you sent your request. 

This is an important consideration – LinkedIn orders invitations to connect in reverse chronological order. That means the most recent invitations are at the top. In the first two days after you send a connection request, your invitation is likely to still be at the top of the recipient’s requests. If any more times goes by, there’s a good chance your invitation will be pushed down and out of view by more recent requests. This means that sending invitations to connect to people who frequently login to their LinkedIn account is the best way to increase the likelihood of your introduction being read and then, hopefully, your invitation being accepted. 

To check whether someone is active on LinkedIn or not, view their LinkedIn profile and click into their “Activity” section by clicking “Show All Activity”. 

The “All Activity” tab will include their posts, likes and comments and so this is the tab to focus your attention on. The most recent activity will show at the top and you can see how long ago the activity occurred. Any activity less than a week old signals a relatively active LinkedIn user.

If you see activity that is over a week old but still in the last two months, there is still a good chance the user will see your LinkedIn request relatively quickly. 

If the most recent activity is over 2 months old, the person is probably not an active LinkedIn user. If you send them a connection request it’s likely they won’t see it for a few months at least. All this means is that to connect to this person, you’re better off finding alternative channels where they are more active. 

To increase your number of LinkedIn contacts, start by making a list of people you want to connect to and have been active on Linkedin in the last week, or at the very least in the last two months.

Step 3: Join groups in common

Once you’ve identified a list of active LinkedIn users you’d like to connect to, check if they’re a part of any LinkedIn groups and join them too. There are two reasons you should do this before trying to connect. 

When you and another LinkedIn user are part of the same LinkedIn group, you can exchange direct messages on LinkedIn. A direct LinkedIn message is much more likely to be seen and responded to than an invitation to connect. For this reason, joining a group and making the messaging option available to you will get you much better results in introducing yourself to somebody on LinkedIn.

By having a group in common you’ll be able to reference that in your introduction. Having common interests usually helps make a good first impression and makes people consider your introduction longer and more seriously than a completely cold introduction.

Step 4: Engage with their posts

It’s hard to get people on LinkedIn to accept your invitation to connect if they don’t know anything about you. Even if you craft the best introduction ever, they’re still likely to be wary of connecting with you if it’s the first time they’ve heard your name or seen your face. 

Your list of potential connections already includes only people who are quite active on LinkedIn. Some of this activity will consist only of likes for other people’s posts, but other activity will include comments or original posts of their own. If they do comment or post regularly, wait for the next occasion to do so and see if you have any value to add, or questions to ask about their posts and comments. If you do, excellent – add a comment of your own and mention them. If this results in a back and forth exchange, then that’s great because you’re now on their “radar”. If you invite them to connect after an exchange of this kind, it won’t be the first time they’ve heard of you and they’ll be much more likely to entertain the invitation to connect. 

Step 5: Check your profile views

Circling back to step 1 and 4, if a person you want to connect with checks out your profile, then any invitation you send them will obviously not be the first time they’ve heard of you. 

Get into the habit of checking who has viewed your profile. You might get a lot of recruiters and sales people in this list but look for the other people and specifically those people you want to connect to. 

A link to the list of people who have viewed your profile appears in the top left corner of your LinkedIn homepage underneath the small version of your profile photo.

Step 6: Invite to Connect with a Personal Note

Now that we’ve broken down the process of sending effective LinkedIn introductions into steps that will increase the likelihood of getting positive responses, the next step is to actually connect with the people on your list. 

The most important thing to remember is that you only get one chance to add a personal note to your connection request. There is no way to add it retroactively. This is very important because LinkedIn only allows you to send a personal message to a LinkedIn user who is already a first-degree connection of yours (unless you pay extra for a subscription). Adding the note to your connection request is an excellent way to get around this and introduce yourself with a personal note.

If you’re using the web interface, pay attention to click “Add note” on the modal that pops up once you’ve clicked “Connect” on a LinkedIn contact’s profile. 

If you’re using the LinkedIn mobile app though, DO NOT click connect on the other person’s profile. Instead, always click the three dots next above their “About” section and select “Personalize Invite”. 

To make your introductions count, here are a few templates you can use in each of the scenarios mentioned above:

Invitation to connect with an active user who has viewed your profile

Hi <Name>, 

Thanks for viewing my profile. I got an alert about it and find your experience really interesting. I’d love to help with anything if I can and would also love to hear about your career a bit if you don’t mind. 

Would you mind accepting my invitation to connect so we can easily exchange messages?

<Your Name>

Invitation to connect with an active user with whom you share a group on LinkedIn

We’re both a part of the <Group Name> group. I joined that group because <write why you’re interested in the group’s subject>. It looks like you’re interested in this space too and quite experienced. 

Would you mind accepting my invitation to connect so we can easily exchange messages about it?

Invitation to connect with an active user with whom you’ve exchanged comments with on a LinkedIn post

Thanks for entertaining my comments today on the post about <Post subject>. 

Would you mind accepting my invitation to connect so we can easily exchange messages about similar subjects?

Invitation to connect with an active user with whom you have not found common ground through LinkedIn engagement

Before you send this invitation, check carefully if there’s something in common you can write about. If not, it would be better to wait longer to see if you can use any of the steps detailed above such as engaging with their posts, or alternatively, simply focus your efforts on connecting to this person “off-line” – not on LinkedIn. 

Things in common that would be very useful: 

Same school

You graduated from <School Name> and I graduated from the same school just recently in <your graduation year>. I’m looking for a bit of career advice and would really appreciate a few minutes of your time as your career since graduating is quite impressive. 

Would you mind accepting my invitation to connect so we can exchange messages please?

Friends in Common

Potential new connections in this category will be easy to identify as they will be second-degree connections for yours. In this scenario – the best way to connect with them is to ask your mutual connection to make the introduction.

Shared interests

Your interest in <interest> is what drew my attention to your profile. I’m hugely interested in <interest> as well and I’m looking for a bit of career advice from like-minded people. I’m very keen to develop a career that aligns with interests somewhat.  

Working in the Same Industry as your Current Role

The <industry> industry is really interesting to me and I’m looking for some career advice on how I can continue to develop in it. You’ve had more experience in it than me and I’d love to pick your brain for a few minutes on how you see the industry developing in the next few years. 

Introducing yourself on LinkedIn is not a wordsmithing challenge. You should be strategic about who you want to connect to in real life and pick the right subset of people for whom LinkedIn is the right channel to use. Using this approach will help you expand your network with the right people, increase your response rates and help you develop a more meaningful career path yourself.

How To Write a LinkedIn Summary (With Examples)

• Smodin Editorial Team
• Published: May 14, 2024

Are you one of the hundreds of job seekers looking to make a lasting impression on recruiters and potential employers? It can be disheartening to feel like you’re just another number in a sea of graduates who are ready to start their careers.

But you don’t have to feel that way anymore!

Writing a compelling LinkedIn summary can make all the difference in how potential employers and connections see you. It’s not just about listing your job titles and responsibilities, it’s also about crafting a narrative that showcases your personality, achievements, and aspirations.

With a compelling LinkedIn summary, you can make yourself stand out. And crafting them can be really fun – especially with the help of a good writing tool like Smodin AI Writer !

Before you get started, though, there are a few things to remember:

• Always start with a good opening line or ‘hook.’
• You can relax and have fun with your summary! It doesn’t have to be overly formal.
• Always write in the first person and write as you would speak.
• Try to avoid blocks of text by breaking your summary up into paragraphs or sections.

Think you’re ready? Great! Then, it’s time to get typing and have the perfect summary on your LinkedIn profile with these tips below.

1. Express Your Passion

You can start your LinkedIn summary by expressing what it is that drives you in a professional context. Share what excites you the most about your work and the impact you want to make through it.

Whether you want to solve complex problems, foster innovation, or help others succeed – you should make sure to let your passion shine.

This is a great way to open your summary since it shows who you are in a professional context – and where you could potentially fit within a company. For employers, this also helps them to see whether you would be an asset to their particular organization.

2. Define Your Current Role

Next, you’ll want to define your current role and responsibilities. Just be sure to do this as simply as possible without too much technical jargon. In this context, simple is always best.

For example, you can explain exactly who you’re helping, what type of problems you’re solving, and the overall impact of your work. This will help hiring managers understand where your strengths lie and decide whether you would be a good fit for a specific role in their company.

You can also use this to highlight relevant skills you may have for the industry you’re working in – or the one you want to work in.

3. Describe Your Professional History

As you’re writing your summary, you’re going to want to take your readers on a journey through your professional background. Of course, this should highlight your achievements, important transitions, and significant milestones. Basically, anything that could potentially make you stand out against the ‘average Joe.’

It’s also a good idea to connect the dots between your past experiences with your current role and how they have shaped where you are now. A proven track record of your skills and value within a specific role or industry highlights your worth to employers.

If you have any unrelated roles or have been through a few career pivots, you can also frame these as valuable learning experiences.

4. Talk About Your Achievements

So now it’s time to brag (just a little) about what you’ve achieved in a professional context in your LinkedIn summary. Although it’s important not to come across as arrogant, you don’t want to diminish your accomplishments! Instead, you’re going to want to list your achievements clearly and directly.

Perhaps you’ve surpassed your sales targets or led a successful project. If you have, then you’re going to want to include that in your LinkedIn summary! If you’ve been given any awards or recognition for your work, this is a good time to mention them.

5. Show off Your Personality

Authenticity is key for a good LinkedIn summary. You want people to get to know who you are – not just what you do. By sharing things like anecdotes, personal stories, or even some humor, you can show off your personality and your voice.

By staying true to who you are, you can set yourself apart from the crowd. After all, nobody wants to read a LinkedIn summary that is just a repeat of someone else’s! Although there is a formula you can follow to write your summary, you don’t want to lose who you are in a generic post.

So, no matter what you do, just remember to be yourself and have fun with it!

6. Explain What You Like Outside of Work

So, you’ve spoken about your professional journey thus far. But that’s only one aspect of who you are! This is just another component of showing off your personality. And it gives potential employers a glimpse into who you are outside of the workplace.

Share a few personal details about your hobbies and interests, for example. Plus, if you do any volunteer work, then you can share about that, too!

If you can relate these to your professional strengths – even better! It will show how your hobbies enrich your personal perspective and contribute to your professional success.

7. Issue a Call to Action

You should always end your LinkedIn summary with a call to action. With this, you can invite readers to connect with you, explore job opportunities, or learn more about your work. You can also make it easier for them to follow up on this. You can do this by linking to relevant resources or providing them with the necessary contact information.

When you’re done, you’ll be left with a LinkedIn summary full of passion. Not only that but it will also be filled with authenticity and compelling storytelling. Remember, the story is all about you ! And by using this guide and a great writing tool like Smodin Writer , you can create a powerful narrative that attracts attention and opens doors for new opportunities.

LinkedIn Summary Examples for Recent Graduates

If you have recently graduated and you don’t have much (or any) professional experience, then don’t panic! There are plenty of ways to work around your lack of experience and still write an amazing summary!

1. Software Engineer LinkedIn Summary

As a recent graduate with a degree in Computer Science, I am passionate about leveraging technology to solve real-world problems.

My coursework focused on software development, algorithms, and database management. This has provided me with a strong foundation in coding and problem-solving.

During my internships, I contributed to developing scalable web applications and learned more about the importance of collaboration in agile professional environments.

Now, I’m eager to start a new career where I can apply my technical skills to innovate and create incredibly impactful solutions.

2. Graphic Designer LinkedIn Summary

Armed with a degree in Graphic Design and a creative mindset, I am really driven by the power of visual storytelling.

Through my coursework and freelance projects, I learned to master design principles, typography, and Adobe Creative Suite.

My internship experiences helped to expose me to client collaboration and project management. In turn, this refined my ability to transform everyday concepts into compelling visuals and works of art.

I’m excited to join a dynamic team where I can bring my ideas to life and make more meaningful connections through visual communication.

3. Data Science and Analytics LinkedIn Summary

I am a recent graduate with a degree in Statistics from Cornell University and an innate fascination for data-driven insights.

I’m extremely passionate about finding patterns and trends that encourage decision-making in today’s data-driven world.

During my studies, I specialized in data visualization and predictive modeling techniques. I also gained valuable hands-on experience with statistical software like R and Python.

Ultimately, my goal is to use my analytical skills to my advantage. I’m ready to solve complex problems to help drive business success through actionable insights.

4. Social Media Strategist LinkedIn Summary

Creative communications graduate with a knack for crafting compelling narratives and super-engaging content.

Through my studies and several internship roles, I’ve honed my skills in social media marketing, content creation, and community engagement for multiple brands.

I thrive in fast-paced environments where I can blend my creativity with data-driven strategies to boost brand awareness and improve audience engagement.

I’m excited to join a team of like-minded individuals and bring fresh ideas, unique perspectives, and approaches to the world of digital marketing.

5. Human Resources Professional LinkedIn Summary

Human resources graduate who is passionate about fostering a more inclusive workplace and supporting employee growth and development.

With a strong foundation in HR principles and labor laws, I’m eager to apply my knowledge to help your business recruit top talent, streamline HR processes, and drive your overall organizational success.

During my internship with Business X, I gained practical experience in multiple facets of HR. These include employee relations, performance management, and implementing strategies like diversity initiatives.

I am fully committed to promoting diversity, equity, and, above all else, inclusion in all aspects of HR practices.

6. Financial Analyst LinkedIn Summary

I am a recent cum laude finance graduate with a keen interest in financial markets and investment analysis.

I am equipped with strong quantitative skills and a solid understanding of financial principles. This enables me to analyze data, evaluate investment opportunities, and provide strategic financial recommendations based on performance.

During my studies, I became proficient in financial modeling, portfolio management, data analysis, and risk assessment. Now, I’m ready to start a new journey within a career where I can contribute to informed decision-making and help businesses achieve financial success.

LinkedIn Summary Examples for Attracting Recruiters

For some of you, having job experience isn’t a problem. Instead, you want to attract hiring managers and get them to notice your LinkedIn profile above all the other candidates so you can secure your dream job.

Well, if that’s the case, then here are a couple of examples that you can draw inspiration from to make sure you stand head and shoulders above the rest.

7. Experienced Marketing Manager LinkedIn Summary

Seasoned marketing professional with a track record of driving brand awareness and boosting customer engagement.

My expertise spans digital marketing, content strategy, campaign management, and social media management with a focus on data-driven decision-making.

Within my role, I have successfully led cross-functional teams to execute unique integrated marketing initiatives and optimize overall performance metrics.

I am known for my strategic mindset and creative problem-solving, and I thrive in fast-paced environments where I can drive results and inspire teams to go above and beyond. I am all about exceeding expectations.

8. Professional Sales Executive LinkedIn Summary

Hi! I’m John, and I’m an accomplished sales leader with over two years of experience in improving revenue growth and building better client relationships.

I excel in developing strategic sales plans and negotiating complex contracts, and I can easily identify market opportunities for brands and businesses.

I have a natural ability to understand client needs and tailor individual solutions to unique problems. This has resulted in consistently exceeding sales targets and fostering long-term partnerships for businesses.

As a passionate advocate for incredible customer service and success, I’m seeking new opportunities to utilize my expertise and boost business growth.

LinkedIn Summary Examples for Career Transitions

So you’ve managed to graduate and secure yourself a position. But that doesn’t always guarantee you’re going to be happy in the role you’ve chosen! For example, if you studied finance, you may not want to be an accountant, right? Rather, you might want to work in financial planning for a business or show off your skills as an investment banker.

When you’re trying to make a switch, you can use these two handy examples below to get you started:

9. Transitioning Project Manager LinkedIn Summary

Professional project manager transitioning from the finance sector to renewable energy.

With a background in leading cross-functional teams and managing complex projects, I bring a wealth of transferable skills in stakeholder management, as well as budgeting and planning.

I have been inspired by the potential for sustainable innovation. Now, I’m excited to apply my strategic mindset and problem-solving abilities. I’m excited to use them to implement impactful initiatives in the renewable energy sector.

I am committed to continuous learning and growth, which translates into my eagerness to embark on this new career path.

10. Changing Careers to a UX Designer LinkedIn Summary

Experienced educator transitioning to a career in User Experience (UX) design.

With a background in instructional design and a passion for human-centered solutions, I believe I bring a unique perspective to the field of UX.

Through coursework and self-directed learning, I have achieved proficiency in wireframing and prototyping. I also have a good understanding of user research methodologies.

My ability to empathize with diverse user groups and translate insights into intuitive design sets me apart. This is why I’m keen to combine my creative skills with my analytical mindset to create more impactful user experiences.

What If I Don’t Have Much Work Experience?

Don’t worry if you’re light on experience! You can still put your best foot forward in your LinkedIn summary by highlighting your academic achievements. You can also mention any cool projects and internships you’ve tackled.

Consider any relevant skills you’ve gained in those experiences, like problem-solving or teamwork.

Here’s another tip: Try to sprinkle in some keywords from job descriptions related to your dream job. It will help your profile pop up in search results!

How Can I Make My Summary Stand out From Other Fresh Graduates?

To make your LinkedIn bio stand out from other job seekers, personalize it with your unique experiences and aspirations. You can also share specific examples of projects, internships, or coursework that will show off your skills and passion for your field.

Of course, you should always use engaging language and storytelling to grab your reader’s attention. As we mentioned above, including keywords related to your industry in your LinkedIn summary can optimize your searchability. So, don’t forget to add a few!

Should I Include Personal Interests or Hobbies in My Summary?

You should absolutely include your personal interests or hobbies in your LinkedIn summaries. This can jazz up your profile and give folks a peek into your life outside work, which can help to ‘humanize’ your profile. Just remember to only include hobbies that are relevant and add some ‘pizzazz’ to your professional image.

So, if your interests align with your career goals or show off cool traits like your creativity, then go ahead and add them in. It’s all about adding that personal touch!

How Long Should My LinkedIn Summary Be?

LinkedIn summaries should always be short and to the point. But what do we mean by a concise summary? Well, it should be around three to five small paragraphs that have around three sentences each.

By keeping your summary short, you can avoid waffling or having walls of text for recruiters to read. It will also force you to include only the most relevant information!

Final Thoughts

Crafting a LinkedIn summary that stands out can be trickier than it seems. That’s because it’s more than just listing job titles. It’s also about creating a narrative that shows off your personality and achievements.

Luckily, by following a few simple guidelines, you can create an interesting LinkedIn summary that sets you apart from your peers. Just don’t forget to add in a few personal interests and a call to action to wrap it all up! So, what are you waiting for?

It’s time to get typing with the help of Smodin.

7 Free LinkedIn Introduction Message Templates You Need To Use Today

Consider this scenario: you're at a networking event, and you see someone you don't know but would like to meet. Maybe they have your ideal career, or they operate a successful business that you want to emulate. Would you approach them and ask a question, or make a request for his or her time without any context, thanks, or even an introduction? Probably not, yet it occurs frequently on LinkedIn.

LinkedIn is unique in that it allows you to connect with almost everyone in the world on a one-on-one basis. Unfortunately, a lot of people mess this up by sending short or automated messages that don't provide anyone with a compelling reason to connect with others, such as a common message, "I'd like to connect with you on LinkedIn."

It's inconsiderate, unprofessional, and shows a lack of effort from your end. You'll be far more likely to create the connections you want if you take a few extra minutes to write a unique letter.

In this guide, we'll break down a few of our tried and tested LinkedIn introduction message templates that you can personalize, and are sure to get the connections you're looking for.

What is a LinkedIn Introduction Message?

A LinkedIn Introduction Message is simply a 300-character message that you can include with a connection request on the platform. Specifically, when you submit a request to connect with another user, you have the opportunity to pen a quick message that they will see before being given the option to accept or decline your connection request.

Why Do You Need to Send LinkedIn Introduction Messages?

Personalized requests get noticed..

Personalization has been increasingly important in sales and marketing in recent years. Because of today's technological advancements, people demand a lot more from experts and corporations.

You're already behind if you're not personalizing your messages, whether by email or otherwise.

For whatever reason, the receiver should feel compelled to add you to their address book. It's much easier to continue a conversation on a certain topic if you start it with a connection request. Keep in mind that you only have 300 characters to compose a message to send to individuals when you wish to connect. Make it simple, and to the point!

They lead users to your profile.

After reading a good introduction message with a connection request, a user is likely to go to your profile to learn more about you. If your goal is to get people to check out your profile, a solid introduction message is a way to make it happen.

They can offer an opportunity for a “second chance.”

Did you have the opportunity to meet a specific professional in person, such as at an event, but missed out? Perhaps you did get to meet with them and fumbled your first impression. A connection request with an introduction message is a decent way to potentially reconnect the right way. Just make sure your message really stands out.

Tips for LinkedIn Introduction Messages

There are a number of things to consider when writing an introduction message on LinkedIn.

For starters, be open and honest. Tell them what you expect to happen or what you want them to do, and build their interest on why they would be interested in connecting with you.

Always make an effort to introduce yourself. When you see someone you don't know but want to talk to, you normally offer them a one-sentence introduction. On LinkedIn, don't skip this step! Never think that a potential contact will just go to your profile to learn more about you or discover how you're related. Make an effort to be proactive and considerate of the other person's time, and write a brief introduction.

Bonus Tip: Using online tools can help you improve your introduction messages. For example, Text Blaze is a free Chrome extension that you can use to help you write these messages with ease. You can use text snippets to insert templates, while also using dynamic content and form fields to customize your messages. Text Blaze can help make sending introduction messages much simpler and easier.

Connecting with a Potential New Professional Partner You Admire

This template is effective since it demonstrates that you are familiar with the person's work. Genuine compliments make people feel appreciated and good about themselves, and they will feel good about themselves for assisting you. You're also making room for the dialogue to continue once you've connected.

Connecting with a Colleague at a New Job

If you're bonding with somebody you've recently met, you'll obviously want to be less familiar. Let's say you've just started a new job at a tech firm and want to reach out to your boss. You should still appreciate them and indicate that you understand what they do, but you should be more restrained.

Connecting with a Potential Peer at an Event

When you're attempting to connect with somebody you've just spoken with for a few minutes or hours, it's critical to remind them who you are straight immediately. Also, give a motive for linking. You may meet for coffee, exchange insights, provide each other with new connections, assist each other with projects, notify each other about vacant opportunities, talk industry news– the options are unlimited.

Connecting With a Mutual Connection

You're creating a reference to a mutual connection with this template. It means you didn't merely stumble across that individual on LinkedIn. There's a connection between you two. You work in the same industry, or you might state anything else that would indicate a connection between you and the other person. Because you're making room for more conversion, it may be catchy.

Connecting with an Old Colleague

Everyone enjoys feeling appreciated, so bring up their projects, hobbies, or abilities while speaking with coworkers. This is an excellent method to motivate your coworkers and develop your professional bonds. It might even be the catalyst they need to endorse you or write a glowing LinkedIn reference for you.

Providing Your Value Up Front

When it comes to networking, most people are more interested in how you can actually help or benefit them. One of the most effective ways to achieve this is to deliver value without hesitation. Obviously, in order for this to work, you'll need to have some type of offer. Before you submit a request to connect, be sure you've decided what you'll provide potential customer connections.

Connecting with a Mutual Member of a LinkedIn Group

This template works because you're mentioning something you both have in common, which is a LinkedIn group. If you're in the same group, you're generally interested in the same things. A sincere compliment is appreciated by anyone because it demonstrates that you have a shared interest. After you've connected, you may continue the chat. One of the most effective methods for generating leads is to target LinkedIn group members. Consider that the next time you're stumped for ideas on how to discover qualified leads.

Ultimately, networking is a huge aspect of being successful at the workplace. There are many reasons to get better at networking, both in-person and online. Learning how to send good LinkedIn introduction messages can help you do that. Treating your introduction message like a conversation with a friend, instead of a sales pitch, will go a long way.

If you like any of these templates, give Text Blaze a try. It can make sending LinkedIn introduction messages both faster and simpler. Dynamic content and form fields allow you to automate messages without losing the organic, personal touch you want your messages to have. Sign up for free and give it a try today!

How was our list of excellent (and free!) LinkedIn introduction message templates? Tell us which template you plan on using in the comments below.

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How to Post On LinkedIn: Steps & Best Practices

Linkedin cold intro from recruiter, linkedin message about a post, recruiter email for a referral, recruiter message for a great candidate, 10 best linkedin inmail templates for recruiters (free and ready to use).

10 Ways To Introduce People on LinkedIn (Easy Templates Included)

By: Author Kelly Clark

Posted on Last updated: July 7, 2022

Categories Career , Social Media

A main benefit of LinkedIn is how supportive everyone can be. Unlike other social media platforms filled with comparison, Linkedin values making new connections in your professional network , and helping others go after their career goals . It’s a social site full of encouragement and celebrating wins. 

One of the best ways to combine both of these, and really the whole point of LinkedIn, is to connect your direct connections to fellow connections. You can do this in a number of scenarios that you’ll find down below.

2 Things To Keep In Mind Before You Agree To Facilitating An Introduction

• How well do you know the person asking for an introduction: When you are facilitating this introduction, you are putting your good reputation on the line. It’s for that reason why you want to make sure you know at least a little bit about the person asking for the introduction request. The first thing you want to consider is how you got connected to them and if you have seen them in a professional capacity. If you feel comfortable going through with the introduction, then you are ready for the next step.
• Make sure the person explains why they are making a connection request: This tip serves two purposes. It helps you to determine if this is an introduction that you should make, and if it would be successful, and it’s a great way to make the introduction simpler.

10 Ways To Introduce People On LinkedIn

Now it is time to send that message. Your Introduction message should have three things :

• an introduction
• what your relationship to the person is/something about their work
• and the person’s paragraph message, in addition to the link to their profile and/or contact information

This message structure is the easiest way to craft your LinkedIn introductions. You’ll find these in every message template you see in this post. 

One last important tip before you send the introduction request is to make sure you send a personalized message.

Someone who has a seasoned LinkedIn profile will be able to spot a cut and paste template easily. What I mean is that you want to make the template sound like you.

The best way to do this is to fill in all the information in the template first, then add to, or delete parts of the message to make it more personalized. With that being said, here are 10 ways to introduce your LinkedIn connections to each other.

Personal Connection to Personal Connection

This will most likely be the easiest message to send. I picture one, or both of the people behind each LinkedIn account to be either some of your best friends, a family friend, people you met on another social networking site, etc.. Since you are on LinkedIn, I would advise that this message still be professional, but maybe a little more casual than the other messages will be.

Hello Ashley, ( person’s name )

I hope you are doing well! How has work been lately? 

I’ve got a family friend who has taken an interest in your industry. Her name is Amanda ( friend’s name ), and she is enthusiastic about the possibility of exploring this industry more. I thought you would be a great mentor for her. Here is a little more about Amanda and the link to her profile if you want to reach out to her. ( share the paragraph she wrote and the link to your LinkedIn contact’s profile )  

Have a great day!

( your name )

Personal Connection To a Hiring Manager

In this scenario, the person asking for an introduction is someone you have strong connections with. The LinkedIn member they want to connect with is a hiring manager for a company they may be interested in. They notice that you are a first-degree connection to the hiring manager, so they send you an introduction request. This is what you would send to the hiring manager.

Hello Hannah, ( person’s name )

I hope you are doing well! I would love to grab coffee one day and catch up with you! When would be a good day to meet?

While I have you here, I wanted to introduce you to a friend of mine. Her name is Amanda ( friend’s name ). She has a background in marketing and has been following your company for almost a year now. I’m not sure if your company has any open positions in that area. I wanted to pass along her information in the off chance that you do, or will have openings in the future. Here is a little more about Amanda and her work. Feel free to reach out to her by email and check out her profile. ( share the paragraph she wrote, her email address, and share her profile)

Looking forward to catching up soon, 

Personal Connection To Fellow Alumni

Another great aspect of LinkedIn is that you can easily connect with other alumni. The camaraderie of going to the same school can sometimes be beneficial when it comes to potential jobs, other connections and more. In this case, your personal connection is hoping it will result in you connecting them to that person. Here is what you might send to that alumnus on behalf of your personal connection. 

Hello Josh, ( person’s name )

I hope you are doing well! Will you be going to homecoming next month? ( this could be any alumni event ) I would love to catch up with you and see what you have been up to.

I’ve got a family friend who is currently enrolled in the same phD program that you graduated from two years ago. ( this can be any degree/program )  Her name is Amanda ( friend’s name ), and she is exploring the industry more hoping to find an internship next fall. I thought you would be a great mentor for her since you went through that same process. Here is a little more about Amanda and the link to her profile if you want to reach out to her. ( share the paragraph she wrote and the link to your LinkedIn contact’s profile )  

Personal Connection To a Group Member

LinkedIn Groups are a way to connect with other LinkedIn members that you may not have if you didn’t have that group in common. You may find that your personal connections could also benefit from connecting with that group member. Here is an introduction request you might send in that scenario. 

Hello Sam, ( person’s name )

I loved the article you shared in the Social Media Experts group ( group name ) yesterday. I actually shared the blog post with one of my college friends as she is also in the social media industry.  Her name is Lexi, ( friend’s name ) and she actually lives in your city. I thought it would be good to introduce you two. Here is a little more about Lexi and the link to her profile if you want to reach out to her. ( share the paragraph she wrote and the link to her profile )  

Personal Connection To a Previous Co-worker

Let’s say that your friend is wanting to switch career fields and is looking for someone to do an informational interview with. You know that one of your previous co-workers would have great advice for him/her. This is the message you might send.

Hello Rebecca, ( person’s name )

One of my old college friends is looking to change industries. Her name is Lexi, ( friend’s name ) and she is enthusiastic about the possibility of exploring this industry more. She is currently looking to do an informational interview with someone in the engineering field. ( the field they are going into ) You were the first person I thought of! I’d love for you two to connect. Here is a little more about Lexi and the link to her profile if you want to reach out to her. ( share the paragraph she wrote and the link to her LinkedIn profile )  

Personal Connection To Former Boss

By staying on good terms with your previous employers is helping your connections when you see a job posting there that they would be a great fit for. In this case, this is a message you might send your former boss.

Hello Lucy ( person’s name ),

I hope you are doing well! How has everyone been at Social Solutions lately? 

I saw that you were looking for a new Account Executive. I remember how great it was working there. My old college friend is currently looking for a job, so I encouraged her to apply. Her name is Suzi, ( friend’s name ) and she has a great social media background. I believe she would be a great asset to your company. Here is a little more about Suzi’s background and the link to her profile if you want to reach out to her. ( share the paragraph she wrote and the link to her LinkedIn profile )  

Previous Co-worker To a Hiring Manager

In this scenario it is a previous co-worker that is reaching out for a hopeful introduction. They see that a hiring manager for a company they sent a job application to is in your LinkedIn network and would like to get connected. Here is the message you might send.

Hello David, ( person’s name )

I hope you are doing well! I would love to grab lunch one day and catch up with you! When would be a good day to meet?

While I have you here, I wanted to introduce you to an old coworker of mine. His name is Robert. ( friend’s name ) He is currently looking for an accounting position ( job position ) and I saw that your company had a job opening in that area. I thought that I would pass along his information to see if Robert would be a good fit for the position. Here is a little more about Robert and his work. Feel free to check out his profile. ( share the paragraph he wrote, his profile)

Previous Co-worker To Current Co-worker

Everyone wants to grow their network for multiple reasons. One of those reasons may be to have a mutual connection with people in their career field. That is what your previous co-worker is wanting in this scenario when they asked to be introduced to a co-worker in your current role.

Hello Joseph, ( person’s name )

I hope you are doing well today! Want to grab lunch later?

One of my old co-workers is looking to move to the education industry. Her name is Hannah, ( friend’s name ) and she is enthusiastic about the possibility of exploring this industry more. I thought that you would be a great mentor as she transitions careers since you have also done that. I’d love for you two to connect. Here is a little more about Hannah and the link to her profile if you want to reach out to her. ( share the paragraph she wrote and the link to her LinkedIn profile )  

New Connection To a Current Connection

For this scenario, let’s say that you went to a conference last week and connected with someone in your field and wanted to introduce him to someone else in your industry.

Hello Bryan, ( person’s name )

As you may have seen, I went to a business conference last week. I made a lot of great connections while I was there. One person that I got to chat with was the Editor In Chief of a local magazine in his area. ( their job title ) His name was Trevor and he has an amazing story . ( add something you learned about the person ) I could see a lot of similarities between you two. I would love it if you two connected. Maybe next year all three of us can go to the conference?  Here is the link to his profile if you want to reach out to him. ( share the link to his LinkedIn profile )  

Fellow Alumni To a Hiring Manager

As I mentioned before, LinkedIn is a great place to reach out to people from your alumni. For our last introduction message template, I’m sharing a message you would send to a hiring manager in your network on behalf of a fellow alumni.

Hello David ( person’s name ),

While I have you here, I wanted to introduce you to someone that I went to school with. Her name is Beth. ( friend’s name ) She is currently looking for an accounting position ( job position ) and I saw that your company had a job opening in that area. I thought that I would pass along her information to see if Beth would be a good fit for the position. I remember her being ambitious and extremely accurate with all of her work. Here is a little more about Beth and her previous work. Feel free to check out her profile. ( share the paragraph she wrote, her profile) I hope you are able to fill the position soon.

Have you facilitated a LinkedIn introduction before? If so, how did it go? I hope that these templates will help you the next time you get an introduction request.

About the Author

Kelly graduated from Liberty University with a degree in Advertising and Public Relations and a minor in Journalism. Even though it took her a little while to find her career path, she was always meant to be in Communications. She remembers writing poems and songs when she was a little girl and pitching to my parents the reasons why I should have a cell phone when I was a teenager. She currently has a blog (budding-joy.com) where she talks about her weight-loss journey, mental health and personal development. Her hope is to encourage and inspire readers and let them know they are not alone. Reading blog posts like that are what helped her in tough times and she wants to pay it forward. She loves dance fitness, listening to music, and creating layouts in her bullet journal. She's a big fan of planning, especially when cute notebooks and pens are involved. Her dream job has changed so much over the years; right now she'd love to co-own a dance studio.

Website: budding-joy.com

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• Debt charge-off explained

Impact on credit and finances

How to respond to a charge-off, how to remove a charge-off from your credit report.

• Take action if you have charged-off accounts

Understanding Debt Charge-Offs

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• When a creditor charges off a debt, usually 180 days after it's due, they stop collection attempts.
• Debt charge-offs significantly lower your credit score and stay on your credit report for seven years.
• While your creditor has stopped collection attempts, you're still legally responsible for the debt.

Introduction to debt charge-offs

If you have an outstanding debt that has gone unpaid for months, you may see a debt charge-off on your credit report . A debt charge-off means your creditor has decided to discontinue collection efforts and write your account off as a loss for the company.

While your creditor will no longer attempt to collect on your debt, a charge-off will hurt your credit score significantly and make it challenging to borrow money through a loan or credit card. However, there are ways to mitigate the damage caused to your financial future.

What is a debt charge-off?

A debt charge-off occurs when a creditor stops trying to collect an unpaid debt after the borrower has failed to make payments for several months. Although a charge-off means your lender will end attempts to reach you, it won't legally absolve you from paying your debts. 

According to Rod Griffin, senior director of consumer education and advocacy at Experian, credit card companies usually write off your account as a loss and charge off your debt after about 180 days or six months (depending on the creditor and their policy) of your account being  delinquent . 

Reasons behind a charge-off

When a lender assumes it can no longer recoup the cost of the bad debt , it will write off the unpaid debt as a loss for tax purposes. The lender may then sell your debt to a collection agency or a third-party debt buyer at a reduced price. While you no longer owe the original creditor, a different debt collector will approach you to collect your debt.

All your credit-related activity ends up on your credit reports, which are created by the the credit bureaus — Experian, Equifax, and TransUnion. This includes any charged-off accounts. A charged-off account means that a lender did not get repaid and that can be a red flag to future lenders. 

The credit-scoring algorithms FICO and VantageScore that turn your credit report into credit scores heavily consider payment history in their calculations, 35% and 40%, respectively. Even a 30-day missed payment can cause your credit score to drop, let alone a charged-off deb that has remained unpaid for months. 

A debt charge-off can be a setback to your financial future. However, you can take several steps to reduce the impact of a charged-off debt.

Your credit score will continue to suffer if you ignore your debt charge-off, and it won't stop collectors from hounding you down for payments. Your creditors may even take you to court if you owe a significant amount. If your creditors win the case, they may take your assets and repossess your property to pay off your debt.

Pay the debt in full

It may be tempting to forget about your old debt, especially if your creditor isn't actively trying to collect it. However, you're legally responsible for paying it back. A debt collector can continue to make phone calls and send letters to ask for your missed payments.

Your creditor may even take you to court as long as they do so within the defined statute of limitations, usually three to ten years, depending on your state and type of debt.

If you don't have the funds to pay your debt in full, your debt collectors may set you up on a payment plan. While charge-offs can stay on your record for seven years, a paid charge-off appears as a "paid collection" on credit reports. Lenders look upon paid debts more favorably than unpaid charge-offs.

Related : The best personal loans for bad credit »

Challenge the validity of the charged-off account

If you believe a charged-off debt on your account is incorrect, dispute the derogatory mark immediately. If you submit a dispute within 30 days of a debt collector reaching out, they must provide verification of the debt. Another reason to fight the charge-off is if the statute of limitations on your debt expires. At that point, debt collectors can no longer pursue old debts or sue you for missed payments. 

If you see a charged-off account on your credit report and believe it shouldn't be there, send a debt validation letter to the collection agency to have the debt reversed. 

Attempt to settle your debt

If you struggle to pay off your debts , even in monthly installments, you can negotiate with your creditors to settle your debt for a reduced amount. You can also hire a debt settlement company to negotiate with your creditors on your behalf.

Creditors may agree to a settlement amount as they'd rather receive payment for bad debts than nothing. Be aware that this debt relief option may negatively impact your credit score.

While you can't remove a debt charge-off from your credit report, you can have the charge-off settled or paid, which looks better to creditors and lenders than an unpaid charge-off. Your best bet is to wait for the derogatory mark to fall off your account in the next seven years.

While creditors can't remove a charge-off from your account unless it's an error, you may be able to pay to have the charge-off reversed, also known as "pay-for-delete." With this service, collection agencies will report the charge-off as an error to credit bureaus and have the charge-off erased. However, it's exceedingly rare for a creditor to perform a "pay-for-delete" because of its ethical and legal implications.

Since there's no legal basis for a pay-for-delete arrangement, a collection agency can simply refuse to hold up their end of the arrangement after you pay, and you'll have no way to fight back. 

Preventing future charge-offs

Ideally, you'll want to make the minimum monthly payments to prevent your account from becoming delinquent. However, if you anticipate financial struggles, you can talk to your lender, who may put you on a repayment plan or forgive some of your payments, according to Griffin. It's best to get in front of the situation so that you can continue to make the required payments. 

A charge-off can affect your credit score significantly, so it's crucial to have the issue resolved immediately. The first step is making a plan to have your debt crushed. You can speak to a nonprofit credit counselor who'll work with your creditors to waive your fees, reduce your interest rates, and create a manageable debt payment plan .

It's also important to have a budget and employ good money and debt management skills. Don't acquire so much debt that you cannot afford to repay it. Consider putting your bills on auto-pay so that you don't miss a payment and build your savings so that if a financial emergency happens, you will have money to continue to make those payments. 

Debt charge-off frequently asked questions (FAQ)

No, it just means that the creditor has written the debt off because they don't think they will receive payment from you. You still owe the debt and could actually be sued by the creditor, if the delinquency is within the statute of limitations.

Creditors look more favorably on paid than unpaid charge-offs, so you should pay off your charged-off account if at all possible.

Consider working with the creditor or a debt settlement company to negotiate a payment plan or settlement that is affordable for your budget.

After several months of missed payments on a delinquent account, your original lender may charge off your debt and sell it to a collection agency. A bill in collections has been delinquent longer than a recently charged-off account if left unpaid. So, an account collection is worse than a charged-off account.

You generally can't remove a charge-off from your account. You can have it paid, settled, or wait for the charge-off to fall off in seven years. 

Work on building a positive payment history going forward, reducing credit utilization, and using a secured credit card responsibly to gradually rebuild your credit score.

Editorial Note: Any opinions, analyses, reviews, or recommendations expressed in this article are the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any card issuer. Read our editorial standards .

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Prompt Engineering for LLMs by John Berryman, Albert Ziegler

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Chapter 8. Taming the Model

Introduction.

In the last chapter, you managed to distill all your context into a single, coherent prompt. Now it’s time for the LLM to do its thing, and for you to make sure the LLM does its thing right . We’re going to start by talking about completion formats and making sure your completions stop when they’re supposed to, and we’re going to delve a bit into highly interpretable completions using logprob tricks.

Then we’re going to take a step back and ask ourselves which model we’re going to invoke in the first place: a professional commercial service, an open source alternative, or even your own bespoke fine-tuned model – how that works and when it is appropriate.

Anatomy of the Ideal Completion

As we did previously for the prompt, let’s consider the parts that make up an LLM completion in Figure 8-1 , and let’s talk through them one by one.

Figure 8-1. An LLM completion.

First of all, many prompts ...

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