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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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How to Write a Personal Statement (with Tips and Examples)

Hannah Yang

Table of Contents

What is a personal statement, 6 tips on how to write a personal statement, personal statement examples (for college and university), faqs about writing personal statements, conclusion on how to write a personal statement.

How do you tell someone who you are in just a few hundred words?

It’s certainly no easy task, but it’s one almost every college applicant must do. The personal statement is a crucial part of any college or university application.

So, how do you write a compelling personal statement?

In this article, we’ll give you all the tools, tips, and examples you need to write an effective personal statement.

A personal statement is a short essay that reveals something important about who you are. It can talk about your background, your interests, your values, your goals in life, or all of the above.

Personal statements are required by many college admission offices and scholarship selection committees. They’re a key part of your application, alongside your academic transcript, standardized test scores, and extracurricular activities.

The reason application committees ask you to write a personal statement is so they can get to know who you are. 

Some personal statements have specific prompts, such as “Discuss a period of personal growth in your life” or “Tell us about a challenge or failure you’ve faced.” Others are more open-ended with prompts that essentially boil down to “Tell us about yourself.”

No matter what the prompt is, your goal is the same: to make yourself stand out to the selection committee as a strong candidate for their program.

Here are some things a personal statement can be:

It can be funny. If you have a great sense of humor, your personal statement is a great place to let that shine.  

It can be vulnerable. Don’t be afraid to open up about hardships in your life or failures you’ve experienced. Showing vulnerability can make you sound more like a real person rather than just a collection of application materials.  

It can be creative. Candidates have got into top schools with personal statements that take the form of “a day in the life” descriptions, third-person short stories, and even cooking recipes.

Now we’ve talked about what a personal statement is, let’s quickly look at what a personal statement isn’t:

It isn’t a formal academic paper. You should write the personal statement in your natural voice, using first-person pronouns like “I” and “me,” not in the formal, objective language you would use to write an academic paper.

It isn’t a five-paragraph essay. You should use as many paragraphs as you need to tell your story instead of sticking to the essay structure you learned in school.

It isn’t a resumé. You should try to describe yourself by telling a clear and cohesive story rather than providing a jumbled list of all of your accomplishments and ambitions.

Here are our top six tips for writing a strong personal statement.

Tip 1: Do Some Serious Self-Reflection

The hardest part of writing a personal statement isn’t the actual process of writing it.

Before you start typing, you have to figure out what to write about. And that means taking some time to reflect on who you are and what’s important in your life.

Here are some useful questions you can use to start your self-reflection. You can either answer these on your own by writing down your answers, or you can ask a trusted friend to listen as you talk about them together.

What were the key moments that shaped your life? (e.g. an important friendship, a travel experience, an illness or injury)

What are you proud of? (e.g. you’re a good listener, you always keep your promises, you’re a talented musician)

How do you choose to spend your time? (e.g. reading, practicing soccer, spending time with your friends)

What inspires you? (e.g. your grandmother, a celebrity, your favorite song)

Doing this self-reflection is crucial for figuring out the perfect topics and anecdotes you can use to describe who you are.

Tip 2: Try to Avoid Cliché Topics

College application committees read thousands of personal statements a year. That means there are some personal statement topics they see over and over again.

Here are a few examples of common personal statement topics that have become cliché:

Winning a tournament or sports game

Volunteering in a foreign country

Moving to a new home

Becoming an older sibling

Being an immigrant or having immigrant parents

If you want to make a strong impression in the application process, you need to make your personal statement stand out from the crowd.

But if your chosen personal statement topic falls into one of these categories, that doesn’t necessarily mean you shouldn’t use it. Just make sure to put a unique spin on it so it still delivers something the committee hasn’t seen before.

Good writing = better grades

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Tip 3: Show, Don’t Tell

One common mistake you might make in your personal statement is to simply tell the reader what you want them to know about you, such as by stating “I have a fear of public speaking” or “I love to cook.”

Instead of simply stating these facts, you should show the committee what you’re talking about through a story or scene, which will make your essay much more immersive and memorable.

For example, let’s say you want the committee to know you overcame your fear of public speaking. Instead of writing “I overcame my fear of public speaking,” show them what it was like to be onstage in front of a microphone. Did your palms get clammy? Did you feel light-headed? Did you forget your words?

Or let’s say you want the committee to know you love to cook. Instead of writing “I love to cook,” show them why you love to cook. What’s your favorite dish to cook? What does the air smell like when you’re cooking it? What kitchen appliances do you use to make it?

Tip 4: Connect the Story to Why You’re Applying

Don’t forget that the purpose of your personal statement isn’t simply to tell the admissions committee who you are. That’s an important part of it, of course, but your ultimate goal is to convince them to choose you as a candidate.

That means it’s important to tie your personal story to your reasons for applying to this specific school or scholarship. Finish your essay with a strong thesis.

For example, if your story is about overcoming your fear of public speaking, you might connect that story to your ambition of becoming a politician. You can then tie that to your application by saying, “I want to apply to this school because of its fantastic politics program, which will give me a perfect opportunity to use my voice.”

Tip 5: Write in Your Own Voice

The personal statement isn’t supposed to be written in a formal tone. That’s why they’re called “personal” statements because you have to shape it to fit your own voice and style.

Don’t use complicated or overwrought language. You don’t need to fill your essay with semicolons and big words, unless that’s how you sound in real life.

One way to write in your own voice is by speaking your personal statement out loud. If it doesn’t feel natural, it may need changing. 

Tip 6: Edit, Edit, Edit!

It’s important to revise your personal statement multiple times in order to make sure it’s as close to perfect as possible.

A single typo won’t kill your application, but if your personal statement contains multiple spelling errors or egregious grammar mistakes, you won’t be putting your best foot forward.

ProWritingAid can help you make sure your personal statement is as clean as possible. In addition to catching your grammar errors, typos, and punctuation mistakes, it will also help you improve weaknesses in your writing, such as passive voice, unnecessary repetition, and more.

Let’s look at some of the best personal statements that have worked for successful candidates in the real world. 

Harvard Personal Statement Example

Love. For a word describing such a powerful emotion, it is always in the air. The word “love” has become so pervasive in everyday conversation that it hardly retains its roots in blazing passion and deep adoration. In fact, the word is thrown about so much that it becomes difficult to believe society isn’t just one huge, smitten party, with everyone holding hands and singing “Kumbaya.” In films, it’s the teenage boy’s grudging response to a doting mother. At school, it’s a habitual farewell between friends. But in my Chinese home, it’s never uttered. Watching my grandmother lie unconscious on the hospital bed, waiting for her body to shut down, was excruciatingly painful. Her final quavering breaths formed a discordant rhythm with the steady beep of hospital equipment and the unsympathetic tapping hands of the clock. That evening, I whispered—into unhearing ears—the first, and only, “I love you” I ever said to her, my rankling guilt haunting me relentlessly for weeks after her passing. My warm confession seemed anticlimactic, met with only the coldness of my surroundings—the blank room, impassive doctors, and empty silence. I struggled to understand why the “love” that so easily rolled off my tongue when bantering with friends dissipated from my vocabulary when I spoke to my family. Do Chinese people simply love less than Americans do?

This is an excerpt from a personal statement that got the applicant admitted to Harvard University. The applicant discusses her background as a Chinese-American by musing on the word “love” and what that means within her family.

The writer uses vulnerable details about her relationship with her grandmother to give the reader an understanding of where she comes from and how her family has shaped her.  

You can read the full personal statement on the Harvard Crimson website.

Tufts Personal Statement Example

My first dream job was to be a pickle truck driver. I saw it in my favorite book, Richard Scarry’s “Cars and Trucks and Things That Go,” and for some reason, I was absolutely obsessed with the idea of driving a giant pickle. Much to the discontent of my younger sister, I insisted that my parents read us that book as many nights as possible so we could find goldbug, a small little golden bug, on every page. I would imagine the wonderful life I would have: being a pig driving a giant pickle truck across the country, chasing and finding goldbug. I then moved on to wanting to be a Lego Master. Then an architect. Then a surgeon. Then I discovered a real goldbug: gold nanoparticles that can reprogram macrophages to assist in killing tumors, produce clear images of them without sacrificing the subject, and heat them to obliteration. Suddenly the destination of my pickle was clear. I quickly became enveloped by the world of nanomedicine; I scoured articles about liposomes, polymeric micelles, dendrimers, targeting ligands, and self-assembling nanoparticles, all conquering cancer in some exotic way. Completely absorbed, I set out to find a mentor to dive even deeper into these topics. After several rejections, I was immensely grateful to receive an invitation to work alongside Dr. Sangeeta Ray at Johns Hopkins.

This is the beginning of a personal statement by Renner Kwittken, who was admitted into Tufts University as a pre-medical student.

Renner uses a humorous anecdote about being a pickle truck driver to describe his love for nanomedicine and how he got involved in his field. You can feel his passion for medicine throughout his personal statement.

You can find Renner’s full essay on the Tufts Admissions page.

Law School Personal Statement Essay Example

For most people, the slap on the face that turns their life around is figurative. Mine was literal. Actually, it was a punch delivered by a drill sergeant at Fort Dix, New Jersey, while I was in basic training. That day’s activity, just a few weeks into the program, included instruction in “low-crawling,” a sensible method of moving from one place to another on a battlefield. I felt rather clever for having discovered that, by looking right rather than down, I eliminated my helmet’s unfortunate tendency to dig into the ground and slow my progress. I could thus advance more easily, but I also exposed my unprotected face to hostile fire. Drill sergeants are typically very good at detecting this type of laziness, and mine was an excellent drill sergeant. So, after his repeated suggestions that I correct my performance went unheeded, he drove home his point with a fist to my face. We were both stunned. This was, after all, the New Army, and striking a trainee was a career-ending move for a drill sergeant, as we were both aware. I could have reported him; arguably, I should have. I didn’t. It didn’t seem right for this good sergeant, who had not slept for almost four days, to lose his career for losing his temper with my laziness. Choosing not to report him was the first decision I remember making that made me proud.

These are the first three paragraphs of an anonymous personal statement by a Wheaton College graduate, who used this personal statement to get into a top-25 law school.

This statement describes a time the applicant faced a challenging decision while in the army. He ended up making a decision he was proud of, and as a result, the personal statement gives us a sense of his character.

You can find the full essay on the Wheaton Academics website.

Here are some common questions about how to write a personal statement.

How Long Should a Personal Statement Be?

The length of your personal statement depends on the specific program you’re applying to. The application guidelines usually specify a maximum word count or an ideal word count.  

Most personal statements are between 500–800 words. That’s a good general range to aim for if you don’t have more specific guidelines.  

Should Personal Statements Be Different for Scholarships?

Many scholarship applications will ask for personal statements with similar prompts to those of college applications.

However, the purpose of a personal statement you’d write for a scholarship application is different from the purpose of one you’d write for a college application.

For a scholarship application, your goal is to showcase why you deserve the scholarship. To do that, you need to understand the mission of the organization offering that scholarship.

For example, some scholarships are meant to help first-generation college students get their degree, while others are meant to help women break into STEM.

Consider the following questions:

Why is this organization offering scholarships?

What would their ideal scholarship candidate look like?

How do your experiences and goals overlap with those of their ideal scholarship candidate?

You can use the same personal anecdotes you’d use for any other personal statement, but you’ll have a better chance of winning the scholarship if you tailor your essay to match their specific mission.

How to Start a Personal Statement

You should start your personal statement with a “hook” that pulls the reader in. The sooner you catch the reader’s attention, the more likely they’ll want to read the entire essay.

Here are some examples of hooks you can use:

A story (e.g. When the spotlight hit my face, I tried to remind myself to breathe. )

A setting description (e.g. My bedroom floor is covered with dirty laundry, candy wrappers, and crumpled sheet music. )

A funny anecdote (e.g. When I was a little kid, my friends nicknamed me Mowgli because of my haircut. )

A surprising fact (e.g. I've lived in 37 countries .)

There you have it—our complete guide to writing a personal statement that will make you stand out to the application committee.

Here’s a quick recap: 

A personal statement is a short essay that shows an application committee who you are

Start with a strong hook that pulls the reader in

Tell a story to engage the reader 

Write in your own voice, not in a formal tone

Good luck, and happy writing!

Hannah is a speculative fiction writer who loves all things strange and surreal. She holds a BA from Yale University and lives in Colorado. When she’s not busy writing, you can find her painting watercolors, playing her ukulele, or hiking in the Rockies. Follow her work on hannahyang.com or on Twitter at @hannahxyang.

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How to Write a Personal Statement – 5 Personal Statement Examples

How to write a personal statement – introduction.

The personal statement is one of the most important parts of the college application process. For this reason, it’s often also one of the most anxiety-inducing. If you’ve been searching for personal statement examples because writing your personal statement has you worried (or excited), then you’re in the right place. 

In this article, we’ll present five personal statement examples and teach you how to write a personal statement that highlights who you are and demonstrates your full potential to colleges. We’re going to outline what a personal statement is, how colleges use them in the application process, and which topics tend to work best for college applicants. Then, we’ll offer some advice and tools to help you draft, edit, and finalize your own personal statement. Finally, we’ll walk you through five personal essay examples, breaking them down individually, so you can see just what makes them work. 

Writing a personal statement may seem like a daunting task, especially if you aren’t clear on just exactly what a personal statement for college is. After you see your first personal statement example, things may seem clearer. But first, let’s demystify the term “personal statement.” 

What is a personal statement?

Learning how to write a personal statement starts with understanding the term . I’m sure throughout the college application process you’ve heard your counselors, teachers, and classmates talking about the importance of a personal statement. While you may know that the personal statement for a university is extremely important, you still might not be clear on just what it is. You may have never even seen a personal statement example. So, before you attempt to start writing , let’s answer the questions: what is a personal statement for college? And just how do universities use them to evaluate students?

A personal statement for college is your chance to set yourself apart from other students and show admissions who you are. A strong personal statement for a university will describe your unique experiences and background in a first-person narrative. And when done well, it’s your opportunity to catch the right attention of an admission officer. 

No pressure, right? Don’t stress quite yet. The process of writing a personal statement can be fun! It’s an opportunity to write about something you’re passionate about. You’ll be able to see a personal statement example later on (five, actually!), and you’ll notice that it’s not about the perfect topic , but rather, how you tell your story. 

Personal statement basics

Now, let’s talk about personal essay specifics. Generally speaking, a personal statement will be between 400-700 words, depending on the specific university guidelines or application portal. The Common App essay must be 250-650 words. The Coalition App , by contrast, suggests that students write 500-650 words.  Try to aim for the higher end of those ranges, as you’ll be hard pressed to write a compelling personal statement without enticing descriptions. 

Apart from the word count, what’s the personal statement format? The personal statement for a university should be written in a first-person conventional prose format. You may be a wonderful poet or fiction writer but refrain from using those styles in your personal statement. While using those styles in a personal essay could occasionally be a hit with admissions, it’s best to showcase that style of writing elsewhere. If you choose to add your creative writing style to your application, you should do so by submitting a writing portfolio. Generally speaking, the strongest personal statement will be written in first-person prose language. 

General or prompted

When it comes to a personal statement for college, it will generally fall into one of two categories : general, comprehensive personal statement, or a response to a very specific personal essay prompt. In the open-ended option, you’ll want to share a story about something important related to your life. This could be about family, experiences, academics, or extracurriculars . Just be careful not to repeat your entire resume. That’s certainly not the goal of a personal essay.  

Remember, it’s a personal statement. So, share something that you haven’t elsewhere. If given a prompt, it will likely be open-ended so that you can flex your creativity and show off your writing style. You’ll be able to write a story that genuinely matters to you, ideally sharing something that has made you who you are. 

You may also need a personal statement when applying to certain programs, such as business or STEM programs. The basic idea is the same, but you’ll want to connect your experiences to the specific program. Check out the details of writing a personal statement for a specific field . 

That extra push

The college application process can seem rigid at times; the personal statement for college is your chance to show off in a way that has nothing to do with GPA or transcripts. The personal statement is an opportunity for colleges to meet students on their own terms. It’s essentially your written interview . 

At top universities, many students will have similar grades and test scores. A strong personal statement gives students the chance to stand out and show that they’re more than just numbers on a transcript. What’s the extra push that an admissions officer may need to admit a qualified student? A well-written, compelling personal statement can help you gain admittance to competitive schools . 

Having a support system throughout the college admissions process is important. Keep your parents in the loop with this personal statement webinar that offers details about the common app essay and the personal essay for college. 

You are probably wondering the same things as other students about the college application essay or college essay tips. Read an admissions officer’s response to some FAQs and get some useful college essay tips. Then, put your college admissions knowledge to the test with our quiz below!

The CommonApp Essay vs. The Personal Statement

So, we’ve discussed what a personal statement is and why it matters. Now, let’s discuss one common type of personal statement: the Common App essay. While each school may have their own personal statement topics, the Common App essay section has general prompts that will serve as your personal statement. The Common App essay will respond to one of seven prompts.

For the most up-to-date information on the Common App essay, you can check their website .

Common App Essay Questions for 2022-2023:   

• Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.
• The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?
• Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?
• Reflect on something that someone has done for you that has made you happy or thankful in a surprising way. How has this gratitude affected or motivated you?
• Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.
• Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?
• Share an essay on any topic of your choice. It can be one you’ve already written, one that responds to a different prompt, or one of your own design.

Open-ended prompts

The Common App essay personal statement prompts are intentionally open-ended. They are meant to give you the chance to tell your unique story . However, one requirement is that your Common App essay must be between 250-650 words. 

You can choose to respond to any one of the seven prompts. Remember to choose the best prompt for you. It may seem obvious, but the personal statement for college is your opportunity to share your personal story. You’ll want to choose a topic you can write well about that will show how you’ve grown or changed. It’s also your opportunity to show off your writing style. So, pick a topic you enjoy writing about!

Check out some tips on how to tackle each prompt from the Common App essay blog. You may also want to read this Common App essay overview for juniors . We’ll get into more specific details later on how to write the Common App essay– and other personal statement topics in general– later in this article.

How important is a Personal Statement?

As we’ve mentioned, the personal statement is your chance to stand out in a pool of applicants. It’s an extremely important part of any college application. A personal statement for college will be a requirement of nearly every application you complete. Admissions will use your personal statement to get a sense of who you are beyond your grades and scores. So, if you want to show colleges what makes you unique, your personal statement is the place to do it. Figuring out how to write a personal statement is key to a successful application. 

Seeing what works when it comes to your personal statement for university can be a helpful first step. U.S. News breaks down the process of writing a personal statement and gives some successful personal essay examples. Reading another student’s successful personal statement example will give you an idea of what impresses admissions. It may even get you excited about writing your own personal statement for college! 

While every school will likely require some sort of personal statement, it may actually be used differently in the admissions process. How your personal statement is judged during the admissions process will depend on a school’s size, ranking, acceptance rate , and various other factors. Larger state schools will likely put the most importance on an applicant’s grades and scores while spending little time reviewing a student’s personal statement. 

Especially important at top tier schools

However, at Ivy League schools and other elite institutions, many students have the same impressive grades, scores, and extracurriculars. The personal statement allows these schools to distinguish between high-achieving students. If you’re looking at these types of institutions, then a lot of importance should be placed on writing a personal statement that is unforgettable and impresses admissions. 

So, we know that learning how to write a personal statement is key to many successful applications, but you may be thinking: what’s the difference between a personal statement and supplemental essays? Every school you apply to via the Common App will receive an identical copy of your Common App essay. The Common App essay serves as your personal statement. 

However, each school will have their own supplemental requirements, which may include additional supplemental essays . For schools with many supplemental college essay prompts, your personal essay may not have as much of an impact on your overall application. Admissions officers will see your writing style, and likely your personality, in all of the college essay prompts you submit. 

Additional personal statements

Still, you should always treat your personal essay with the utmost care. It can make a huge difference in the admissions process. You may also need to write other personal statements when applying to scholarships or specific programs . It’s good to get used to the process and the personal statement format during college application season. 

When should I start writing my Personal Statement?

When it comes to all things in the college application process, including any college application essay, it’s best to start early . Don’t leave your personal statement for a university until the last moment. Writing a personal statement will take time. The sooner you start your personal statement for college, the more likely you are to succeed. 

This doesn’t mean that you should start writing your personal statement for university the summer before your sophomore year. High school is a time for development, and colleges want to get to know you at your most mature. It’s just good practice to start thinking about how to write a personal statement early on. 

Review personal statement examples

Think about personal statement format, personal statement topics, and personal statement ideas. Look at other students’ personal statement examples. You can start jotting down potential ideas for your personal essay for college at any time, which may be useful down the line. But, you don’t need to actually start writing your personal statement until the summer before your senior year .

Be open-minded to changing your personal statement topic as you grow and discover new things about yourself. Check out this personal statement webinar on how one student switched her personal essay for college at the last moment. Just like there is no set personal statement format, there are no rules against mixing up your topic as you see fit. But, at least try to allow yourself some time to revise and edit your personal essay for college to perfection.

What do I write in a personal statement?

There’s no one-size-fits-all outline when it comes to how to write a personal statement. Your personal statement for university will depend on your own background, interests, and character. Overall, it’s not the personal statement topics that will catch the eye of admissions officers– it’s how you write your story that will. You need to know how to write a personal statement that not only checks the boxes but is also powerful . 

Important things to keep in mind when writing your personal statement: 

Choose a topic you’re passionate about.

What would you be excited to write about? Chase the personal statement topics that seem fun to write, think about, and talk about. If you’re passionate about your personal statement, your audience will feel it and be engaged. 

Really be you

Authenticity is key when it comes to writing a personal statement. After all, it’s your chance to tell your story and really show admissions who you are. Whatever you write about, make sure it is true, honest, and authentic to your experiences.

Give it some flair

Ok, we don’t mean do something too unconventional like a personal statement haiku. But, you should show off your writing style in your personal statement for college. Admissions officers want to get to know you and your writing. 

Knowing how to start a personal statement or how to start a college essay, in general, is often the most difficult part of the process. You’ll want to brainstorm some personal statement topics to get your creative juices flowing. CollegeAdvisor.com offers a masterclass on brainstorming personal statement topics for the Common App essay in case you need some help with how to start a college essay or a personal statement. 

Still have doubts? Read more on how to write a personal statement and get some college essay tips from CollegeAdvisor.com’s admissions experts. It will also be helpful to look at some successful personal essay examples and understand why they worked . Good personal statement examples can inspire you to tackle writing your own personal essay for college.  

Exploring Personal Statement Topics

It seems logical that when exploring the process of how to write a personal statement, you should start thinking about personal statement ideas. What are the best topics to write about in a personal statement? If you look at various successful personal statement examples, you’ll likely realize the topic isn’t necessarily the most important part. You don’t need to write about something that no one else has ever written about. You just need your personal statement to have its own unique spin. Lean into brainstorming personal statement ideas that show who you are. It’s helpful to read some personal statement examples for inspiration. 

While there is no exact formula for “how to write a personal statement”, there are some basic guidelines that students should follow. The personal statement should be written in first-person nonfiction prose form. Often, a personal statement introduction will include a story or an anecdote and then expand to reveal the impact of that experience on the writer. 

You may be specifically wondering how to start a personal statement. Well, it could be with a moment, a place, or a conversation that spurred some sort of change or growth within you. While this isn’t necessarily a “personal statement format,” it’s a very general format that works. 

Things to avoid

We now know that the personal statement format is fluid, but there are some things to avoid when thinking about how to write a personal statement: 

• Profanity, explicit content, or crude language. 
• Lying or misinterpreting events. Keep it authentic. 
• Sharing overly personal descriptions of troubling life experiences. Remember that applying to college requires professional boundaries. 
• Writing a narrative that revolves around others. The personal statement is all about you and your experiences. 

If you want to know what a bad personal statement example would look like, imagine one that includes any of the formerly listed items. You don’t want to catch an admissions officer’s attention for the wrong reasons. Good personal statement examples will be engaging, but inoffensive. Check out some more do’s and don’ts when it comes to how to write a personal statement.   

When pondering “how to write a personal statement,” it’s good to know that you don’t need to follow conventional essay guidelines. The best personal statement examples will exude passion and professionalism, while a bad personal statement example will lack soul. If you’re excited about a topic, then that’s a great place to start! Now, let’s get into the actual writing. 

How do you write a good Personal Statement?

To review, in the first part of this series of three articles on how to write a personal statement we answered the question “What is a personal statement?” We also explained how schools use a student’s personal statement for college to evaluate them. We described the Common App essay as an example of a personal statement for a university. Next, let’s dig into how to write a personal statement, including how to start a personal statement, the best tips for writing a personal statement, and some good personal statement examples and personal essay examples to inspire you.

First, you have probably wondered how to write a personal statement that stands out from the rest. It all comes down to one thing: authenticity. The best personal statement examples and personal essay examples show schools what makes the writer unique, and they are written in an authentic voice. When giving advice about how to write a personal statement, admissions officers say that the best personal statement examples tell them who the student is beyond their coursework and grades. They are personal, and they tell a unique and interesting story.

Considering Personal Statement topics

So, as you think about how to write a personal statement, you may also wonder what the best personal statement topics are. When writing a personal statement, including the Common App essay, you don’t have to share an exciting story about the time you wrestled a wild bear or how you discovered a cure for cancer. For example, in their advice on how to write a personal statement, Wellesley College advises , “Tragedy is not a requirement, reflection and depth are.” 

Some of the best personal statement topics focus on insights about common experiences. Begin your brainstorming process by reviewing the list of Common App essay prompts as you think about writing a personal statement, and choose a story that genuinely matters to you. Then, get excited about telling it! Think about writing a personal statement, including the Common App essay and every other personal essay for college, as an opportunity to lean into your quirkiness or to share your unique insights.

What’s more, a good personal statement for a university should be well-written. Consider the advice offered by Purdue Online Writing Lab : “Be specific, write well and correctly, and avoid cliches.” This will take time—writing a good personal statement for a university or a good Common App essay doesn’t happen overnight. The process of writing a personal statement will include multiple sessions between the first phase of brainstorming and the final phase of editing. Be prepared to write and rewrite, and never hesitate to ask for help from an advisor, counselor, parent, or trusted adult. However, remember that your work should always be your own.

Now, let’s discuss how to start a personal statement.

How do you start a personal statement?

So, now you have the basic information on how to write a personal statement, including your Common App essay. Next, you’re probably asking, “But how do you start one?” In this section, we’ll break down the process of exploring personal statement ideas and how to start a personal statement. This information also applies to thinking about how to start a college essay. Then, we’ll discuss how to write a personal statement opening.

Brainstorming is usually the first phase of any writing project to generate personal statement ideas. You may want to read a personal statement example like those here or here for inspiration to help get your personal statement ideas flowing. Next, ask yourself some idea-generating questions : Who have your intellectual influences been?  Which careers are you considering and why? What personal goals do you have? As you think about the answers to these typical college essay prompts, jot down personal statement ideas that occur to you. If you’re still feeling stuck, ask a close friend or family member , “What do you think differentiates me?,” or “What are my quirks?”

Pick a topic that excites you

Then, once you have a few good topics for your personal statement, choose one that you feel most excited to write about. Write a draft of your personal statement introduction and see what other ideas occur to you for later parts of your essay. Choose another topic and do the same thing. Don’t feel like these initial drafts need to be perfect—words on the page are always a great start! The goal right now is to decide which personal statement topics you feel most inspired to write about. Which ideas reflect something interesting about you ? 

Once you have selected which topic you will focus on for your personal statement, Common App essay, or personal essay for college, think about crafting a strong hook. The opening line (or lines) of the best personal statement examples include a “hook” for the reader, grabbing their attention and making them want to keep reading. For example, you could start with a question, an unusual or surprising statement, or an anecdote that will leave readers wondering what comes next. Whichever approach you select when considering how to start a college essay, make sure to use engaging language and vivid imagery.

Remember, start early and write several drafts .

The personal statement is an opportunity to write about a topic that is important to you and that also reflects your personality . Now, let’s discuss the personal statement format.

How do you format a personal statement?

Different applications may require different approaches to your personal statement format. In some cases, you may copy and paste your personal statement into an application and it will format itself automatically. In other situations, you will need to set up your personal statement format yourself. If this is the case, Times New Roman font, 12-point, with conventional margins and double spacing is a safe personal statement format.

When you are submitting your personal statement or Common App essay through the Common App, you may notice that the Common Application text box only allows formatting for bold, italics, and underlining. Therefore, it’s best to write your personal statement in Google Docs or Word and to write your paragraphs with block formatting (not indented). In addition, using Google Docs or Word will also allow you to easily check spelling and word counts before pasting your personal statement into the Common App.

Editing your Personal Statement

Many students wonder what the editing process for their personal statement for college, including the Common App essay and other personal essays for college, should look like. This varies by student and by essay. But, the best personal statements for a university go through at least several rounds of edits.

Firstly, once you have written the first draft of your personal statement for a university or personal essay for college, take a step back for a few hours or even for a day. Then, return with fresh eyes. Is your narrative well organized? Are there sections that seem unclear, ideas that don’t support your main point, or awkward sentences? You may want to reorder your paragraphs or sentences or delete and rework other elements. Revisit a personal statement example and consider how it is organized for comparison. 

Making the cut

In short, don’t be afraid to cut sentences that don’t directly relate to the main focus of the essay or convey some important detail of the story. This will help clarify your narrative. Also, make sure that you have centered your writing around your own experiences—the story should reflect your perspective and insights.

Next, once you are confident that your personal statement is well organized and your main ideas are clear, do another round of detailed editing. Eliminate any typos or repetitive language; make sure you have proper grammar and spelling throughout.

Finally, ask a trusted adult to read your personal statement and provide feedback. Something that you thought was clear may not be to them. Also, ask them how engaging your personal statement is, and if there are sections that seem dry or unimportant. Ask whether your hook is effective, and review tips on how to start a personal statement if necessary. Sometimes feedback can be difficult to hear, but it helps to remember that even professional writers seek input from others. The goal is to create the best personal statement possible!

For more detailed advice on revising your personal statement, check out this CollegeAdvisor personal statement webinar, “ Revising the Personal Statement .”

How do I know when my personal statement is done?

There’s no definitive way to know when your personal statement for a university is done—you can keep editing most writing forever. However, as you revise and edit, you’ll notice that you have fewer things to fix with every new draft. Once you feel like there’s nothing major left to change, get feedback from someone you trust. 

Your College Advisor expert can also provide valuable feedback and guidance at this point. If the notes and suggestions from others are also limited, you may be nearly ready to finalize your personal statement for college and press “submit.”

6 Tips for Writing a Great Personal Statement 

1. be authentic.

Remember, admissions officers want to know about you —your personality, your interests, your goals. A great personal statement is personal . Your personal statement for a university needs to express your unique ideas and insights in your own voice. Nobody can tell your story better than you. So, choose a topic that interests you and let your energy and ideas shine through.

Being personal also means that you should share sensory details and your internal dialogue. What did you see or hear at a critical moment? What were you thinking or feeling during that pivotal conversation? The more personal details you share, the more interesting your personal statement will be.

2. Start early

This is one of the most important tips on how to write a personal statement. You can start brainstorming topics for your personal statement at any time during high school. Some students keep a notebook where they write down personal statement topics and ideas as they occur to them over time. They also begin reading other good personal statement examples and Common App essays for inspiration. 

Regardless, a good plan is to solidify a draft of your personal statement for college the summer before your senior year. This will give you time to work on supplemental essays and other parts of your applications during the fall of your senior year.

3. Brainstorm before you write

Take some time to think and reflect deeply before you begin writing. Don’t feel like you need to jump into a full essay draft as soon as you complete your junior year. Do some writing exercises and brainstorming activities first, including reading other personal statement examples. 

In each personal statement example you read, pay close attention to the personal statement introduction, the narrative arc, and the conclusion. Did the writer incorporate an effective technique for how to start a college essay? Why is the essay interesting? What does it tell you about the writer? 

4. Tell a story

Keep in mind that well-told stories have a beginning, a middle, and an end. They also engage the reader and arrive at a clear message or point by the end. In short, the best personal statement examples follow a narrative arc. 

Start with an interesting hook and use it as an introduction to a story from your life that addresses the given college essay prompt. Then, use the latter half of your personal statement or Common App essay to show why this story matters and how it reveals a key part of your identity. And always remember: show, don’t tell.

5. Avoid common mistakes

Steer clear of cliches in your writing—they do not help you stand out or demonstrate strong writing skills. Also, do not use your personal statement or Common App essay as an opportunity to rehash your activities or achievements. Remember, these are included in other parts of your application. 

The best personal statement examples show admission officers something about the writer that is not reflected in other parts of the application. They describe first-hand experiences and provide specific examples to illustrate ideas.

6. Edit carefully

Once you’ve written your personal statement for college, look for anything that doesn’t feel right. Eliminate awkward phrasing, delete or replace repeated words and phrases, and work to streamline your language. You might delete entire drafts, and that’s okay! It’s a process, and all the work you do gets you closer to your best work. Also, make sure to ask a few others whom you trust to read your essay and provide suggestions for edits.

Bonus tip: Ask for help

A second set of eyes can make a huge difference. Ask an advisor (like our team at CollegeAdvisor.com), counselor, or parent to look over your work. Don’t let anyone write your sentences for you—instead, use their input to help your voice shine through. 

For more great college essay tips on how to write a personal statement and college essays, check out this advice from college admission experts.

Personal Statement- Frequently Asked Questions

Where can i find a good personal statement example.

There are a variety of websites that offer good personal essay examples as models you can use to inspire you. A good place to begin is here , and there are also examples of personal statements in the next article of this series. As you read these examples, take note of the personal statement introduction, as well as how the writer focuses the essay on a specific topic or idea that reflects their personality.

Is it ever too late to change my personal statement?

While it is much better to begin writing your personal statement early, sometimes students decide later in the writing process that they want to rethink the personal statement topic they have chosen. If you find yourself in this position, you will find some helpful advice in this CommonApplicant.com personal statement webinar . 

My parents didn’t go to college. How do I explain personal statements and how to write a personal statement to them?

CollegeAdvisor.com has created a special personal statement webinar just for parents. In this webinar, we describe personal statements, the specifics of how to write a great college essay, and other college admissions terms.

I’m a high school junior. What should I be doing now to prepare to write my personal statement and college essays?

First, congratulations on thinking ahead! You can begin by reading “ Common App Essay Overview for Juniors .” Then, your CollegeAdvisor admissions expert can help you begin brainstorming and planning for your college application essays. They can provide you with examples of common college essay prompts, as well as helpful college essay tips. Also, they can provide suggestions on how to start a personal statement and share other resources on how to write a great college essay.

How will college admission officers evaluate my personal statement and college application essay?

Admission officers are looking for personal stories that are well told. How closely each of your college application essays is read will vary depending both on the school and the other components of your application. However, as more schools become test-optional, admission officers say that college essays are becoming even more important in the admissions process. So, as you plan your essays keep in mind that admission officers want to learn about you —your experiences, thoughts, and goals. They also want to see that you have solid writing skills, so make sure that you closely edit your essays before you submit them.

If you would like to hear directly from an admission officer and learn more about how to write a great college essay, including specific advice on how to start a college essay, check out this “ 39 Essay Tips ” article.

How is the personal statement for a university different from the Common App essay and personal essay for college? 

The Common App essay asks students to write a personal statement in response to one of seven provided prompts. All types of personal essays for college provide students with an opportunity to introduce themselves to college admission officers on their own terms. For a more detailed description of each of these types of essays, check out the first article in this series, “How to Write a Personal Statement.”

For answers to more frequently asked questions about personal statements for college and college essays, click here .

In the first part of this series discussing how to write a personal statement, we answered the questions “What is a personal statement?” and “How important is the personal statement?” In this second article of the series, we have covered the specifics of how to write a personal statement, including descriptions of the writing phases of the personal statement and personal essay for the college writing process. In the next article, we will examine personal statement examples and highlight key elements of each personal statement example. 

Introducing 5 Personal Statement Examples

By this point, you’ve gone from asking, “What is a personal statement?” to knowing how to write a personal statement. Now, let’s look at some personal statement examples. Reading personal statement examples is great preparation for writing your own personal statement for college.

However, keep in mind that reading about how to write a personal statement is one thing–writing a personal statement is entirely different. By reading these personal statement examples and why they worked, you’ll have a better grasp of how to write a personal statement.

Each of these personal statement examples shows something that isn’t clear in the rest of the application. Top schools accepted all the writers of these personal statement examples. Our guide will walk you through each of these personal essay examples and discuss what makes them work. We hope by reading these, you can learn more about how to write a personal statement.

Personal Statement Example #1: Choosing a Great Topic

The first of our personal statement examples was written by a student who was accepted to Yale, Princeton, and other top schools. Their personal statement discusses the legacy of antisemitic violence in their family. While political and religious topics can be difficult, this student writes a fantastic college application essay about their topic.

Personal Essay Example #1

Across the ocean, there is war. Children mistaking rockets for fireworks, parents too protective—too careful—to correct them.          Back home, there are phone calls. To family, to friends. In English, in Hebrew.          “Are you safe?”         I pray they live far from Jerusalem.          Right here, in my room, there is turmoil.          Furiously swiping through Instagram, I wonder who will betray me next. I wonder which friend will decide that their loosely related, offensive commentary belongs on their profile.          Once the deed is done, I am quick to unfollow. To cut off perpetrators of what Jewish journalists call “the Social Media Pogrom”: when targeting the Jewish people online turns to real antisemitic violence (and a powerful reason to unfollow my friends).          So I flee from my friends’ Instagram accounts. But only because my family fled from much worse.          My grandfather found himself wearing a yellow star, living in a ghetto, and losing everything to the Nazis. One day, he ripped off the star and ran. Even though it meant never seeing his family again.          He did not flee for a better life; he fled for any life.          His son came to marry another refugee: my mother. Her story is a familiar one, shared by many in my hometown: escaping yet another antisemitic regime whose existence threatened her own, my mother fled Revolutionary Iran in 1979. Fortunately, she was reunited years later with all eight of her siblings, who had escaped in various other creative, illegal ways—“on camelback” being a personal favorite.           To this day, she bears a scar on her eyelid from antisemitic violence back home.          My family tree’s roots are settled in the soil of persecution. Swastikas have sawed away at its structure, and Revolutionary Guards have bent its branches. I know too well which winds will threaten the leaves: words wishing my people death, implicitly or explicitly. Calling on my cousins to evacuate their homes, for they are on the Jewish side of the land dispute. Denying the reality that no one deserves to be displaced.         When I hear these words, see them on a screen, I sense a chillingly familiar breeze. Sometimes, the breeze blows away a few leaves: a rabbi is stabbed, a synagogue vandalized.          Suddenly my friends, teetering on the edge of antisemitism with waves of painful posts, are no longer my friends. They are my enemies.          But then I hear a little voice:         “David, what on Earth are you doing?”         And I remember that they are not. They are not Nazis or Revolutionary Guards. I should not shun them or cease to show them love. I cannot wallow in my rage or simply “unfollow”—not on Instagram, not in life.          I soon return those beloved friends to my circle. I “follow” them once again.         Because dialogue is my lifestyle. I ought to be recruiting my friends to Model Congress or engaging them in class. Welcoming the people around me to a world of positive, exciting, and purposeful discourse is the best I can do. It’s also who I am.          My family passed down a sensitive radar for harmful rhetoric, but also gifted me with a powerful belief—a Jewish belief—in informed discussion and coexistence. Holding no hate in their hearts, my ancestors wore lenses of love that did not belong to their oppressors.         Today, I wear those same lenses with pride. Once infuriating Instagram posts no longer cloud my vision. I’ve instead fallen in love with the precious diversity of thought that surrounds me and find myself most at home when I am immersed in political dialogue.          I will face many “enemy” opinions, but I will not shut my eyes and cover my ears, give up a dear human connection, and miss out on a meaningful experience.            I will approach individuals with humanity rather than animosity, acceptance rather than judgement, and love rather than hate.          I will live by the lessons of my ancestors. 

What Worked?

What did this Common App essay do well? Firstly, it covers a great topic. This student writes about their family’s experience with antisemitic violence and its legacy in their life today. When writing a personal statement for college, such sensitive personal statement topics can be challenging. In this case, the writer successfully centers their experiences and thoughts rather than on controversial events.

Moreover, they cut through political tension with a core reality rooted in empathy: “No one deserves to be displaced.” This is a great strategy if you’re wondering how to write a personal statement on a sensitive topic. All personal statement topics have an angle that makes them universally relatable. If your personal essay for college is missing something, try an empathetic approach.

Ask for help revising

Don’t forget to ask other people to revise your personal statement for university. What makes sense to you may not read well to others. Especially with sensitive topics, share your work with someone you can trust to give you feedback. If possible, also include a non-family member like a teacher or guidance counselor who knows how to write a personal statement.

This student connects their family’s troubles with their own worldview. Good personal statement examples offer a look at the author as a person. A strong topic lets you reflect on how your experiences have impacted your engagement with the world and other people. And as shown above, the writer chose a great topic –not necessarily a great college essay prompt. College essay prompts are wide-ranging , and good personal statement ideas can come from any of them. Indeed, whatever your prompt is, personal essay examples are ultimately about you . 

Evocative language and imagery

With this in mind, look at how the writer’s attitude changes throughout their Common App essay. Good personal statement examples contain precise, evocative language and imagery. When you’re writing a personal statement, find the right words—not necessarily the longest ones—and sentence structures you need. This personal statement begins in a panic; the writer “furiously swiping” in the “turmoil” of their room, keenly attuned to betrayal from friends. These words and the short paragraphs bring each thought into sharp focus.

The writer’s passion for their subject shows through their language. Using structural repetition in “Wishing…. Calling…. Denying…” establishes a serious tone and keeps the personal statement fresh. In the latter half, words like “beloved,” “lenses of love,” and “precious diversity” signify a shift to a gentle, loving attitude. The best personal essay examples choose their words precisely. By choosing words carefully in combination with poetic and rhetorical devices, you can write a stellar personal statement for university.

Certainly, family histories can be great personal statement topics. Even so, suffering doesn’t automatically make a strong personal statement for university. If you know how to write a personal statement, even at first mundane personal statement ideas can become good personal statement examples.

Personal Statement Example #2: Finding a Great Hook

The second of our personal statement examples is by a student who was accepted to UC San Diego, Johns Hopkins, the University of Pennsylvania, Vanderbilt University, and more. In their personal statement for college, this student uses their interest in Rubik’s cubes to frame other parts of their life.

Personal Statement Example #2

My life is as simple as a Rubik’s Cube: a child’s toy that can be solved in 20 moves or less IF and only if enough knowledge is gained. I received one on my 9th birthday and over the following months, I became obsessed with it.  I rotated the rows aimlessly, hoping that eventually the cube would solve itself. I was naive about the complexity of the cube which led me to apply some research. I began looking up tutorials on YouTube about solving the toy and was in awe over the amount of work that had to be done. I forced myself to go step by step until I could arrange a single face, and my progress pushed me forward until I could solve 4 of the 6 faces of the cube. Every night for an hour I would randomize the colors again and work my way back to ⅔ of the cube being complete. Until this point, I lacked the confidence in my everyday life and had never aimed for a difficult goal, especially one without external motivation. However, what I love about solving the cube is that you can follow the steps perfectly and still run into a stalemate based on the arrangement of the squares. This forces you to randomize the cube again and start from step 1. All the hard work and time put into this object can be useless, but it is unavoidable no matter what you do. Multiple times I faced this dilemma of running into a wall, but instead of giving up, my will pushed me forward. I shed many tears over my failures to solve a child’s toy. I needed to push through these failures until I could learn how to arrange the last faces of the cube. And just like that, it was complete! The Rubik’s Cube was arranged correctly. However, I wanted to get faster. I was inspired by the greatest, the individuals who could solve cubes within 5 seconds, and mix up the cube once more. I tried over and over until the point of obsession where I could get the cube arranged in under a minute. Sometimes it is necessary to disarrange a completed face of the cube in order to achieve the end goal of every face being complete. The colors of a cube can be compared to my academics, my athletics, my art, my leadership, my hobbies, and my family life. Though it is a struggle to juggle all these tasks, it is the desire to expand in all these subjects that pushes me forward. I want to learn more and master subjects within my academics, improve my form and get faster within my athletics, grow my skills of digital design within art, become a stronger role model as a leader, volunteer more within my hobbies, and get closer to supporting my family.  This mindset will continue to push me to expand my present knowledge and learn new concepts in order to complete my goals. 43,252,003,274,489,856,000: That is how many combinations there are for a single 3×3 Rubik’s cube, and there are probably even more combinations ahead of me in my journey through college and beyond. I have to struggle to learn how to solve my cube and put in the hard work in order to succeed at this game of life. Once I finish school and solve my cube for the first time, the game is not over. The next steps are to refine my work and ethics until I can get the process of solving my own cube down to 20 moves or less. My life goal is to carve a name for myself among the best and the brightest in the surgical field, yet there is always more knowledge to obtain which will drive me to continue growing.

Take a look at that hook! The classic personal statement format begins with a hook to draw the reader into a story, and this is no different. This personal statement introduction, “My life is as simple as a Rubik’s cube”, is bold, even seemingly contradictory, until you read the rest of the sentence. Either way, it makes you want to keep reading this personal statement example. 

The worst thing a personal statement for a university can be is boring. A good hook starts your reader off on the right foot. While many personal statement examples begin in the middle of a story, making a bold claim is also common. If you’re wondering how to start a personal statement, start thinking about what opening sentence would grab your attention.

Like the first essay’s writer, this student also uses descriptive language to bring their Common App essay to life. They didn’t simply try the Rubik’s cube, but they “rotated the rows aimlessly”. Rather than saying they kept working on the cube, the writer shows us how they scrambled and resolved it every night. When writing a personal statement, do your own experiences justice with the right descriptive language .

Thinking about tone

You may notice the tone of this personal essay example is very different from the first– intensity isn’t everything! In fact, it’s a reflection of the different subject matter of these personal essay examples. When writing your personal statement, your tone should match what you are trying to say. In the same way that one word can make a sentence, another can totally break it. 

From a vivid description of their childhood, the writer expands the scope of their Common App essay to other areas of their life. Good personal statement examples explore subjects that other parts of your application don’t. In this case, this student uses the Rubik’s cube to represent their varied activities and their aspirations for each. They also reflect on life lessons and personal traits: perseverance, ambition, and curiosity.

In other words, the writer creates parallels between their interest in Rubik’s cubes and their personal journey. In the same way that they obsess over speed-solving, the writer works to excel in other subjects. Furthermore, the writer shows us this instead of directly telling — a maneuver fundamental to all good personal statement examples. The writer makes a compelling case as not only an applicant but also as a future member of the campus community. 

Consider chronology

Notice the chronological structure this student uses for their Common App essay. Specifically, see how it follows the writer’s life from their first Rubik’s cube to the present day. This is a simple way to craft a strong Common App essay. Personal essay examples like this make it easy to reflect on your growth, which is crucial for any personal statement for college. Lastly, by ending with the 20 moves needed to solve a cube, the writer neatly ties up this personal statement example.

Personal Statement Example #3: The Value of a Great Ending

The third of our personal statement examples is by a student who got into the University of Michigan-Ann Arbor, Carnegie Mellon, and the University of Southern California. The writer talks about how being on the swim team helped them cultivate confidence.

Personal Essay Example #3

When I joined the high school swim team, I never expected to go to school dressed as Shrek. Yet as Freshman Friday approached, I learned it was team tradition for upperclassmen swimmers to dress freshmen teammates in ridiculous costumes. Against my will, my teammates splotched green paint on my face, styled my hair into pigtails covered in green paper, and stuffed a pillow under my sweatshirt. Attending my classes was mortifying. With every stare, I buried my head further into my textbook and shifted my hand to cover my green and now bright red face; with every chuckle, I sank deeper into my seat, attempting to hide my massive pillow stomach. The frown on my face felt like a permanent fixture, and after dealing with the humiliation for a class period, I was done. I yanked the pillow out of my sweatshirt and ripped the paper from my hair. The only hint of swamp ogre that remained was the green face paint. When confronted about my lack of Shrek-ness at the end of the day, I claimed I was overheating and that the paper had fallen apart.  I lied. I was just embarrassed. I always knew I was shy — the “too-timid-to-signal-the-waiter” type of shy — but until Freshman Friday, I hadn’t realized the extent to which it affected the social and academic aspects of my life. Ever since I was young, my jaw would clench at the thought of humiliating myself by deviating from the norm and bringing attention to myself. I often closed myself off from friends by diverting conversations to trivial topics like gym class when they probed me about deeper subjects like my mental health. I even avoided participating in class by scouring Google for hours for physics help to circumvent admitting to my classmates that I was confused by asking questions. By hiding in the shadows to avoid embarrassment, I hindered my ability to cherish the humor in being Shrek, and, more broadly, my comfort in freely expressing myself.  However, I loved swimming and wanted to make my high school team’s environment as wonderful for me as my love for the sport. I slowly started creeping out of my shell, meeting the team, and participating in more voluntary dress-up days. Freshman year, I wore a dragon onesie on pajama day; sophomore year, I wore a Hawaiian shirt, a lei, and sunscreen for tacky tourist day. Junior year, I wore my swimsuit over leggings, goggles, medals, pigtails with award ribbons, and a towel cape, finally surpassing the ridiculousness of the Shrek costume. For the first time, I finally felt confident enough to prance around the school, laughing about my costume with my classmates. I felt like a true part of my team, joking with teammates, taking pictures, and letting the whole school know that I swam. With each year and its dress-up days, I gradually felt more of the sense of community, team spirit, and fun that I had craved.  Dressing up unleashed my confidence. This, in turn, made me happier and more involved in my school community. Most surprisingly, though, was how dressing up eventually better prepared me to enter engineering. Hispanic women are severely underrepresented in engineering, so I used to fear that I would be incapable of establishing a strong enough presence and earning my peers’ respect for my ideas. However, with every group discussion I initiated, every question I asked, and every club meeting I hosted, I saw myself making a place for my input and noticed that my teachers and peers actually valued it. I realized that I had found my voice and even enjoyed sharing my opinions. I’m now ready to take on the challenge of expressing my thoughts in a male-dominated field. In the meantime, I’m just looking forward to my swim team’s next dress-up day.

Like our last essay, this personal statement has an awesome hook. In fact, the writer drops us right into the action. This technique, known as in media res , is great for a Common App essay. You can immediately set the scene for your reader, then build context from there. Not only does the writer bring us right in, but they also expertly use language for tone. “Ridiculous,” “against my will,” and “splotched” all illustrate the writer’s opposition to what’s about to happen. This is an effective technique in personal statement examples.

Following the anecdote, the writer reflects on their intense shyness. They show self-awareness by recounting specific instances where fear got the better of them. Yet again, we can see the importance of showing rather than telling in a personal statement. Each sentence provides an example of how the writer’s shyness had a negative impact on their social and academic success. Thus, we see the true conflict in this personal statement isn’t the costume, but the writer overcoming their lifelong shyness. 

Personal growth and development

Ask anyone how to write a personal statement and they’ll tell you about growth. When writing a personal statement for university, demonstrating personal growth and an ability to reflect on it is key. Across college essay prompts, you should explore how your experiences have shaped or changed you. Being able to indicate specific causes and effects is part of all good personal statement examples.

From there, the writer clearly illustrates their journey from insecurity to confidence. They show us the ways that their shyness manifested before. Then, the writer shows us the increasingly ridiculous costumes they wore. Of course, the language changes, too—the writer goes from “creeping” to “prancing”! Yet another example of how small changes to wording can have a huge impact on your personal statement for college.

Finally, the writer provides a sound conclusion. They mention the numerous benefits of their newfound confidence and, more importantly, look forward. In the final paragraph, the writer takes the lessons they’ve learned and discusses how they will use them to accomplish their goals. Like both of the personal essay examples we’ve already seen, the writer closes by talking about the doors they want to open.

Circling back to your hook

We saw the effectiveness of linking the hook and closing paragraph in previous personal statement examples. Similarly, this personal statement example ends with the idea of dress-up day once again. This kind of personal statement format helps bring everything full circle. In learning about how to write a personal statement, the conclusion is one of the most important parts. Especially in chronologically structured personal statements, closing the loop in this way makes your personal statement feel complete .

The best personal statement examples have a well-written conclusion. Taking your personal statement ideas and addressing them neatly in the conclusion is important. Whether you explain particular future goals or simply affirm your personal values, you should have a future-facing closer. Colleges want to know not only how you’ve grown, but also how you will bring that growth to campus. 

Personal Statement Example #4: Why This Essay Worked

Fourth on our list of personal statement examples is by a writer who applied to performing arts programs. This student wrote about their love for the performing arts and their heritage. They were accepted to schools like NYU Tisch, Point Park, and Roosevelt University. Look for the college essay tips we already mentioned in the personal statement below.

Common App Essay Example #4

At six years old, most kids I know get excited to help Blue find clues or recite Elmo’s songs on Sesame Street. So you can imagine my family’s surprise when they saw me ignoring the other kids to go belt alongside my grandfather’s mariachi trio in the backyard. Growing up, I had always loved performing for people. But my passion for performing in front of a packed house never compared to performing for my favorite audience: my great grandmother. From age seven to twelve, my dad would take our family on a three-hour road trip to visit my great grandmother’s nursing home every single weekend. I remember the clean, antiseptic smell, and the beeping of her oxygen concentrator as I perched myself next to her bed and sang all types of songs from romantic boleros to earwormy Disney tunes. Even as she began failing to recognize her loved ones due to her worsening Alzheimer’s, she would always remember me, her “palomita blanca,” or white dove. But as I got older, singing what once were innocent songs, like “Edelweiss” or “Almost There,” started to make me feel like an imposter. I knew I belonged on stage, but I never saw any Mexican representation in any of my favorite musicals and animated cartoons. By seventh grade, I was plucking away at my full eyebrows for community theatre the night before auditions because I was told it would give me a better chance at landing a lead role. When my great grandmother passed away, I had lost the person who constantly reminded me how powerful staying true to your identity is. Without her, I questioned whether I had a chance at pursuing the thing that lights my soul aflame. But I stuck through the late nights, sprained ankles, and endless sweating under stage lights, because I loved theatre more than anything else in the world. In my freshman year, I joined the Conservatory of the Arts program for dance and drama at my high school. After my first show, I remember feeling so comforted by the fact that I finally felt that I belonged in the theatre kid community. In sophomore year, I finally got my first lead role as Gertrude in my high school’s production of Seussical. At last! All of my hard work had paid off and I was going to be a lead after six years of ensembles. I was so excited to get the chance to show myself and the world that my identity was my power. I didn’t want to be any old Gertrude. I’d stay up until 2 a.m. on weekends coming up with ways to make her more memorable. Inspired by Juan Gabriel’s emotional ballads, I added vocal cry to Gertrude’s solos to better portray her insecurities. Instead of sticking to just belting in “All For You,” I sang runs similar to the high energy mariachi songs I grew up with to show off my character’s passion and newfound confidence. But in March 2020, the world stopped, and the show couldn’t go on. Distanced learning made the performing arts programs nowhere near as fun or educational as they used to be. Still though, as president of the drama program in 2021, I am determined to rebuild a community that was torn apart by a worldwide pandemic. I want to be the mentor I never had. My confidence in my identity has been an important tool in teaching others that practice doesn’t make perfect, it makes progress. I work hard encouraging others not to be afraid to show the world what they have. Musical theatre is an art that thrives with innovation, so I’d like to bring the creative spice which my culture has enriched me with to the world’s stage. Maybe someday I can be that actress on stage or TV that’ll get a little Latina girl enthralled by the arts.

In this personal essay example, the writer uses vivid storytelling to show how they became the person they are today. Firstly, the hook tells us how the writer values both performance and her family. This light, fun personal statement introduction quickly goes for the heartstrings by introducing the writer’s great-grandmother. Personal statement examples sometimes avoid talking about family, because it’s easy to lose focus on the writer. But this writer never loses sight of their own memories, emotions, and experiences.

Equally important, those experiences are well-illustrated with rich imagery that clearly conveys the writer’s passion for their topic. Details like the smell and sound of the nursing home bring us into the moment. The writer also provides some examples of what they endured in theatre: “late nights” and “sprained ankles.” Use concrete images to get your personal statement ideas across with impact .

Also, the writer makes a point to explore the intersections of their Hispanic heritage and their passion for theatre. Particularly, the writer discusses their difficulty in putting them together, as shown by plucking their eyebrows. By establishing this conflict in the middle of her personal statement, the writer indicates their awareness of the wider world and their place in it. Many good personal statement examples will create context like this, showing the author thinking beyond themselves.

Show commitment to your topic

Broadly, the writer discusses their twin passions with powerful language and imagery. Exhibiting genuine enthusiasm for your personal statement topics is key. This personal statement shows that the writer has always been moved by their family and by the arts. Their triumph in combining the two feels huge precisely because we understand how much each of these things mean to them. Even if your personal statement topics aren’t as deep-seeded as this writer’s, you should show commitment to what you’re writing about.

If you’re reading this, COVID probably disrupted your school life at some point, as it did for this student. However, be careful not to linger on it more than necessary. This writer doesn’t completely gloss over the pandemic, but they keep their own journey at the center of the personal statement. The writer’s experience with distanced learning propelled them forward. Ideally, your personal statement for the university should keep a tight focus on you. The narrative personal statement format should show not only your experiences but also what you’ve learned from them.

Personal Statement Example #5: Pulling It All Together

The fifth and last of our personal statement examples is by another student who got into several top schools. They write about their participation and leadership at a club event. Keep an eye out for all the tips we’ve mentioned, from a good hook to showing-not-telling.

Personal Statement #5

One hundred and fifty bagels, all completely frozen. I couldn’t believe it. My school’s Model UN Conference was to start in thirty minutes, and breakfast for the delegates was nowhere near ready. I looked with dismay at my friends’ concerned faces peering out from behind piles of frozen bagels. As Secretary-General, it was my job to ensure that this conference went smoothly. However, it seemed that was not going to be the case. I took a moment to weigh my options before instructing Hannah, our “logistics coordinator,” to heat up the frozen circles of doom in the home-ec room. I knew Hannah enjoyed baking, so I trusted her to find a way into the locked room and thaw the assortment of bagels.  Cold bagels were not the only thing weighing heavily on my mind that morning. As I walked from classroom to classroom helping set up committees, I couldn’t help but feel nervous. Our conference wasn’t going to be like those of the private schools- there were no engraved pens or stylish water bottles. Instead, people got post-it notes and whatever pens we could steal from the supply closet. Forcing myself to stop worrying, I chose instead to think of why we made that choice. Since most of the food was donated, and all of the supplies had been “borrowed” from the supply closet, we could afford to charge only a nominal fee to everyone attending. Making Model UN accessible was one of my top priorities as Secretary-General; the same desire motivated me to begin including middle school students in the club. I hurried back down to the cafeteria, and was relieved to see that all the bagels looked warm and ready to eat.  The bagels would not be the sole crisis that day. As debates were about to start, one of the Chairs sent me a panic stricken text: “We only have 5 people in our committee! We can’t reenact the creation of the Treaty of Versailles!” I hurried to where his debate was taking place, and sure enough, only five people were there. I quickly considered my options- cancel the committee?  Convince some delegates to switch into this debate through bagel bribery? Or maybe, come up with a completely new topic?  I settled on idea number three. But what topic could a committee of only five people spend a day discussing? I mulled it over until an idea began to form. I explained to the room, “Each one of you will represent one of the five major Democratic and Republican presidential candidates. The chair will guide you as you tweet, make campaign videos, and debate the most important political issues.” I spent a few minutes figuring out how to go about moderating such an unconventional committee, before heading off to check in on the other debates.  As I walked from committee to committee, fixing problems and helping move debates along, I felt a sense of pride. I had spent months working on this conference, along with the other members of my team. At times, I worried I could never pull it off. A part of me had wished our faculty advisor would just organize the whole thing for us. After all, I’m just a high schooler, how could I put together such a big event? But as the day went by, I realized that with the help of my peers, I had done it. All the little crises that cropped up weren’t because I was doing a bad job; they were inevitable. The fact that I could find solutions to such a wide variety of problems was a testament to my leadership skills, and my level-headedness. I didn’t just feel like a leader—I felt like an adult. As I look towards my future in college and later the workforce, I know that I can succeed, even if my obstacles seem as insurmountable as a mountain of frozen bagels. 

This writer has a great example of how to start a college essay. Their strong hook makes us curious – why are there so many? What’s going on, and can the writer fix it? The essay’s tone is clear from the outset, and we’re drawn in by the conflict. Moreover, the writer establishes themselves as a leader and problem-solver.

Like a short story character, this writer encounters various obstacles. Throughout this personal statement, the writer shows off their resourcefulness, leadership skills, and quick thinking. While other people are in this personal statement example, the focus never wavers from the writer’s thoughts and actions. Additionally, the writer details the thought process behind each of their solutions.

As we’ve mentioned, a good personal statement for a university shows information, rather than telling it. This writer walks through various aspects of the conference in the second paragraph, then explains their reasoning. Instead of just saying they wanted to make the conference accessible, the writer shows us how they made it possible by organizing food donations and only charging a small fee. This Common App essay shows us what the writer is like through actions as well as words.

A narrative of learning and growth

As with our other personal statement examples, the writer wraps up with a strong conclusion that recalls the hook. They recount their personal growth throughout this process. In addition, the writer elaborates on the lessons they have taken from this experience. As shown above, introspection on personal growth and values is part of any good personal essay for college. This Common App essay makes a solid case for its writer as a future student and community member.

In sum, this writer takes a seemingly insignificant anecdote and uses it to reveal something critical about their experiences. By highlighting particular, telling moments, the writer shows us their personality and capability. What’s more, by using engaging language and a clear structure, the writer makes a lasting impact on the reader. For these reasons, this is a superb example of a personal statement for college.

CollegeAdvisor Resources on Writing a Great Personal Statement

By now, you’ve seen several personal statement examples and confidently say you know how to write a personal statement. But maybe you feel you need a little more information. A good personal statement for college starts with early preparation. Getting a head start on writing your personal essay for college is a great idea.

We at CollegeAdvisor have no shortage of guides on how to write a personal statement. We’ve got quick college essay tips from our admissions experts . If you have some more time, here are some frequently asked questions answered by an Admissions Officer. If you’re more of a watcher than a reader, check out a personal statement webinar from CollegeAdvisor.

How to Write a Personal Statement: Final Thoughts

You made it to the end! Now you know how to write a great college essay. Let’s briefly recap what we covered in this “How to Write a Personal Statement” guide.

Firstly, we answered the question, “What is a personal statement?” We outlined the expected length, personal statement format, and how important they are in the application process. Then, we explored some of the most common and effective personal statement topics.

Next, we looked at how to write a personal statement. We gave advice and tips on drafting, editing, and finalizing your personal essay for college. Specifically, we talked about the value of strong hooks, your unique voice, and editing.

Finally, we reviewed five personal statement examples and discussed what made them work. Each of our personal essay examples had effective language, structure, and other techniques that may inspire your writing.

Still a little stuck on how to write a personal statement for college? Aside from college essay tips and personal statement webinars, CollegeAdvisor also offers one-on-one support. We have hundreds of Admissions Experts and former Admissions Officers available to support you. Our Admissions Experts can work with you to help you craft a college application essay that highlights your potential.

This guide was written by Sarah Kaminski , Lori Dunlap , and Gina Goosby . No matter what stage you are at in your college search, CollegeAdvisor.com is here to help. We’ve created a wide range of guides, to help you navigate the college admissions process from building your school list all the way to packing for your freshman fall. For more specialized guidance on writing a personal statement, click here to schedule a free meeting with one of our Admissions Specialists. During your meeting, our team will discuss your profile and help you find targeted ways to increase your admissions odds at top schools. We’ll also answer any questions and discuss how CollegeAdvisor.com can support you in the college application process.

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A-Z of Personal Statements

Learn from previous student personal statements here. We have collated over 700 personal statement examples to help you on your university journey and to help you with how to write a personal statement.

These personal statement examples will show you the kind of thing that universities are looking for from their applicants. See how to structure your personal statement, what kind of format your personal statement should be in, what to write in a personal statement and the key areas to touch on in your statement.

A personal statement is a chance to tell your university all about you - a good personal statement is one that showcases your passion for the subject, what inspired you to apply for the course you’re applying for and why you think you would be an asset to the university.

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Personal Statement Help

What is a personal statement.

A personal statement is an essay written by a student applying to either a college or university. A personal statement is written and then uploaded to UCAS and is then attached to any university applications that the student may then make.

If you need more information check out our personal statement advice articles .

How to write a personal statement

There isn't a clearly defined personal statement template for you to use as each person's statement is different.

When it comes to writing a personal statement for universities, your personal statement should touch on your passions, your interest in the course, why you're applying for the course and why you would be an asset to the university you're applying to.

Talk about the clubs and societies that you belong to, any work experience you may have and any awards you might have won.

If you're still looking for information check out our article on how to write a personal statement .

How to start a personal statement

When it comes to starting your personal statement, the best thing to do is to be succinct and to have enough tantalising information to keep the reader informed and eager for more.

Your introduction should touch on your personal qualities and why you are applying for the subject you're applying for. Keeping things short and sweet means that it also allows you to break your personal statement up, which makes it easier for the reader.

We have plenty of advice for students that are wondering about what to include in a personal statement .

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10 Personal Statement Essay Examples That Worked

What’s covered:, what is a personal statement.

• Essay 1: Summer Program
• Essay 2: Being Bangladeshi-American
• Essay 3: Why Medicine
• Essay 4: Love of Writing
• Essay 5: Starting a Fire
• Essay 6: Dedicating a Track
• Essay 7: Body Image and Eating Disorders
• Essay 8: Becoming a Coach
• Essay 9: Eritrea
• Essay 10: Journaling
• Is Your Personal Statement Strong Enough?

Your personal statement is any essay that you must write for your main application, such as the Common App Essay , University of California Essays , or Coalition Application Essay . This type of essay focuses on your unique experiences, ideas, or beliefs that may not be discussed throughout the rest of your application. This essay should be an opportunity for the admissions officers to get to know you better and give them a glimpse into who you really are.

In this post, we will share 10 different personal statements that were all written by real students. We will also provide commentary on what each essay did well and where there is room for improvement, so you can make your personal statement as strong as possible!

Please note: Looking at examples of real essays students have submitted to colleges can be very beneficial to get inspiration for your essays. You should never copy or plagiarize from these examples when writing your own essays. Colleges can tell when an essay isn’t genuine and will not view students favorably if they plagiarized. 

Personal Statement Examples

Essay example #1: exchange program.

The twisting roads, ornate mosaics, and fragrant scent of freshly ground spices had been so foreign at first. Now in my fifth week of the SNYI-L summer exchange program in Morocco, I felt more comfortable in the city. With a bag full of pastries from the market, I navigated to a bus stop, paid the fare, and began the trip back to my host family’s house. It was hard to believe that only a few years earlier my mom was worried about letting me travel around my home city on my own, let alone a place that I had only lived in for a few weeks. While I had been on a journey towards self-sufficiency and independence for a few years now, it was Morocco that pushed me to become the confident, self-reflective person that I am today.

As a child, my parents pressured me to achieve perfect grades, master my swim strokes, and discover interesting hobbies like playing the oboe and learning to pick locks. I felt compelled to live my life according to their wishes. Of course, this pressure was not a wholly negative factor in my life –– you might even call it support. However, the constant presence of my parents’ hopes for me overcame my own sense of desire and led me to become quite dependent on them. I pushed myself to get straight A’s, complied with years of oboe lessons, and dutifully attended hours of swim practice after school. Despite all these achievements, I felt like I had no sense of self beyond my drive for success. I had always been expected to succeed on the path they had defined. However, this path was interrupted seven years after my parents’ divorce when my dad moved across the country to Oregon.

I missed my dad’s close presence, but I loved my new sense of freedom. My parents’ separation allowed me the space to explore my own strengths and interests as each of them became individually busier. As early as middle school, I was riding the light rail train by myself, reading maps to get myself home, and applying to special academic programs without urging from my parents. Even as I took more initiatives on my own, my parents both continued to see me as somewhat immature. All of that changed three years ago, when I applied and was accepted to the SNYI-L summer exchange program in Morocco. I would be studying Arabic and learning my way around the city of Marrakesh. Although I think my parents were a little surprised when I told them my news, the addition of a fully-funded scholarship convinced them to let me go.

I lived with a host family in Marrakesh and learned that they, too, had high expectations for me. I didn’t know a word of Arabic, and although my host parents and one brother spoke good English, they knew I was there to learn. If I messed up, they patiently corrected me but refused to let me fall into the easy pattern of speaking English just as I did at home. Just as I had when I was younger, I felt pressured and stressed about meeting their expectations. However, one day, as I strolled through the bustling market square after successfully bargaining with one of the street vendors, I realized my mistake. My host family wasn’t being unfair by making me fumble through Arabic. I had applied for this trip, and I had committed to the intensive language study. My host family’s rules about speaking Arabic at home had not been to fulfill their expectations for me, but to help me fulfill my expectations for myself. Similarly, the pressure my parents had put on me as a child had come out of love and their hopes for me, not out of a desire to crush my individuality.

As my bus drove through the still-bustling market square and past the medieval Ben-Youssef madrasa, I realized that becoming independent was a process, not an event. I thought that my parents’ separation when I was ten had been the one experience that would transform me into a self-motivated and autonomous person. It did, but that didn’t mean that I didn’t still have room to grow. Now, although I am even more self-sufficient than I was three years ago, I try to approach every experience with the expectation that it will change me. It’s still difficult, but I understand that just because growth can be uncomfortable doesn’t mean it’s not important.

What the Essay Did Well

This is a nice essay because it delves into particular character trait of the student and how it has been shaped and matured over time. Although it doesn’t focus the essay around a specific anecdote, the essay is still successful because it is centered around this student’s independence. This is a nice approach for a personal statement: highlight a particular trait of yours and explore how it has grown with you.

The ideas in this essay are universal to growing up—living up to parents’ expectations, yearning for freedom, and coming to terms with reality—but it feels unique to the student because of the inclusion of details specific to them. Including their oboe lessons, the experience of riding the light rail by themselves, and the negotiations with a street vendor helps show the reader what these common tropes of growing up looked like for them personally. 

Another strength of the essay is the level of self-reflection included throughout the piece. Since there is no central anecdote tying everything together, an essay about a character trait is only successful when you deeply reflect on how you felt, where you made mistakes, and how that trait impacts your life. The author includes reflection in sentences like “ I felt like I had no sense of self beyond my drive for success, ” and “ I understand that just because growth can be uncomfortable doesn’t mean it’s not important. ” These sentences help us see how the student was impacted and what their point of view is.

What Could Be Improved

The largest change this essay would benefit from is to show not tell. The platitude you have heard a million times no doubt, but for good reason. This essay heavily relies on telling the reader what occurred, making us less engaged as the entire reading experience feels more passive. If the student had shown us what happens though, it keeps the reader tied to the action and makes them feel like they are there with the student, making it much more enjoyable to read. 

For example, they tell us about the pressure to succeed their parents placed on them: “ I pushed myself to get straight A’s, complied with years of oboe lessons, and dutifully attended hours of swim practice after school.”  They could have shown us what that pressure looked like with a sentence like this: “ My stomach turned somersaults as my rattling knee thumped against the desk before every test, scared to get anything less than a 95. For five years the painful squawk of the oboe only reminded me of my parents’ claps and whistles at my concerts. I mastered the butterfly, backstroke, and freestyle, fighting against the anchor of their expectations threatening to pull me down.”

If the student had gone through their essay and applied this exercise of bringing more detail and colorful language to sentences that tell the reader what happened, the essay would be really great. 

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Essay Example #2: Being Bangladeshi-American

Life before was good: verdant forests, sumptuous curries, and a devoted family.

Then, my family abandoned our comfortable life in Bangladesh for a chance at the American dream in Los Angeles. Within our first year, my father was diagnosed with thyroid cancer. He lost his battle three weeks before my sixth birthday. Facing a new country without the steady presence of my father, we were vulnerable — prisoners of hardship in the land of the free. We resettled in the Bronx, in my uncle’s renovated basement. It was meant to be our refuge, but I felt more displaced than ever. Gone were the high-rise condos of West L.A.; instead, government projects towered over the neighborhood. Pedestrians no longer smiled and greeted me; the atmosphere was hostile, even toxic. Schoolkids were quick to pick on those they saw as weak or foreign, hurling harsh words I’d never heard before.

Meanwhile, my family began integrating into the local Bangladeshi community. I struggled to understand those who shared my heritage. Bangladeshi mothers stayed home while fathers drove cabs and sold fruit by the roadside — painful societal positions. Riding on crosstown buses or walking home from school, I began to internalize these disparities. During my fleeting encounters with affluent Upper East Siders, I saw kids my age with nannies, parents who wore suits to work, and luxurious apartments with spectacular views. Most took cabs to their destinations: cabs that Bangladeshis drove. I watched the mundane moments of their lives with longing, aching to plant myself in their shoes. Shame prickled down my spine. I distanced myself from my heritage, rejecting the traditional panjabis worn on Eid and refusing the torkari we ate for dinner every day. 

As I grappled with my relationship with the Bangladeshi community, I turned my attention to helping my Bronx community by pursuing an internship with Assemblyman Luis Sepulveda. I handled desk work and took calls, spending the bulk of my time actively listening to the hardships constituents faced — everything from a veteran stripped of his benefits to a grandmother unable to support her bedridden grandchild.

I’d never exposed myself to stories like these, and now I was the first to hear them. As an intern, I could only assist in what felt like the small ways — pointing out local job offerings, printing information on free ESL classes, reaching out to non-profits. But to a community facing an onslaught of intense struggles, I realized that something as small as these actions could have vast impacts. Seeing the immediate consequences of my actions inspired me. Throughout that summer, I internalized my community’s daily challenges in a new light. I began to stop seeing the prevalent underemployment and cramped living quarters less as sources of shame. Instead, I saw them as realities that had to be acknowledged, but could ultimately be remedied. I also realized the benefits of the Bangladeshi culture I had been so ashamed of. My Bangla language skills were an asset to the office, and my understanding of Bangladeshi etiquette allowed for smooth communication between office staff and its constituents. As I helped my neighbors navigate city services, I saw my heritage with pride — a perspective I never expected to have.

I can now appreciate the value of my unique culture and background, and of living with less. This perspective offers room for progress, community integration, and a future worth fighting for. My time with Assemblyman Sepulveda’s office taught me that I can be a change agent in enabling this progression. Far from being ashamed of my community, I want to someday return to local politics in the Bronx to continue helping others access the American Dream. I hope to help my community appreciate the opportunity to make progress together. By embracing reality, I learned to live it. Along the way, I discovered one thing: life is good, but we can make it better.

This student’s passion for social justice and civic duty shines through in this essay because of how honest it is. Sharing their personal experience with immigrating, moving around, being an outsider, and finding a community allows us to see the hardships this student has faced and builds empathy towards their situation. However, what really makes it strong is that they go beyond describing the difficulties they faced and explain the mental impact it had on them as a child: Shame prickled down my spine. I distanced myself from my heritage, rejecting the traditional panjabis worn on Eid and refusing the torkari we ate for dinner every day. 

The rejection of their culture presented at the beginning of the essay creates a nice juxtaposition with the student’s view in the latter half of the essay and helps demonstrate how they have matured. They use their experience interning as a way to delve into a change in their thought process about their culture and show how their passion for social justice began. Using this experience as a mechanism to explore their thoughts and feelings is an excellent example of how items that are included elsewhere on your application should be incorporated into your essay.

This essay prioritizes emotions and personal views over specific anecdotes. Although there are details and certain moments incorporated throughout to emphasize the author’s points, the main focus remains on the student and how they grapple with their culture and identity.  

One area for improvement is the conclusion. Although the forward-looking approach is a nice way to end an essay focused on social justice, it would be nice to include more details and imagery in the conclusion. How does the student want to help their community? What government position do they see themselves holding one day? 

A more impactful ending might look like the student walking into their office at the New York City Housing Authority in 15 years and looking at the plans to build a new development in the Bronx just blocks away from where the grew up that would provide quality housing to people in their Bangladeshi community. They would smile while thinking about how far they have come from that young kid who used to be ashamed of their culture. 

Essay Example #3: Why Medicine

I took my first trip to China to visit my cousin Anna in July of 2014. Distance had kept us apart, but when we were together, we fell into all of our old inside jokes and caught up on each other’s lives. Her sparkling personality and optimistic attitude always brought a smile to my face. This time, however, my heart broke when I saw the effects of her brain cancer; she had suffered from a stroke that paralyzed her left side. She was still herself in many ways, but I could see that the damage to her brain made things difficult for her. I stayed by her every day, providing the support she needed, whether assisting her with eating and drinking, reading to her, or just watching “Friends.” During my flight back home, sorrow and helplessness overwhelmed me. Would I ever see Anna again? Could I have done more to make Anna comfortable? I wished I could stay in China longer to care for her. As I deplaned, I wondered if I could transform my grief to help other children and teenagers in the US who suffered as Anna did.

The day after I got home, as jet lag dragged me awake a few minutes after midnight, I remembered hearing about the Family Reach Foundation (FRF) and its work with children going through treatments at the local hospital and their families. I began volunteering in the FRF’s Children’s Activity Room, where I play with children battling cancer. Volunteering has both made me appreciate my own health and also cherish the new relationships I build with the children and families. We play sports, make figures out of playdoh, and dress up. When they take on the roles of firefighters or fairies, we all get caught up in the game; for that time, they forget the sanitized, stark, impersonal walls of the pediatric oncology ward. Building close relationships with them and seeing them giggle and laugh is so rewarding — I love watching them grow and get better throughout their course of treatment.

Hearing from the parents about their children’s condition and seeing the children recover inspired me to consider medical research. To get started, I enrolled in a summer collegelevel course in Abnormal Psychology. There I worked with Catelyn, a rising college senior, on a data analysis project regarding Dissociative Identity Disorder (DID). Together, we examined the neurological etiology of DID by studying four fMRI and PET cases. I fell in love with gathering data and analyzing the results and was amazed by our final product: several stunning brain images showcasing the areas of hyper and hypoactivity in brains affected by DID. Desire quickly followed my amazement — I want to continue this project and study more brains. Their complexity, delicacy, and importance to every aspect of life fascinate me. Successfully completing this research project gave me a sense of hope; I know I am capable of participating in a large scale research project and potentially making a difference in someone else’s life through my research.

Anna’s diagnosis inspired me to begin volunteering at FRF; from there, I discovered my desire to help people further by contributing to medical research. As my research interest blossomed, I realized that it’s no coincidence that I want to study brains—after all, Anna suffered from brain cancer. Reflecting on these experiences this past year and a half, I see that everything I’ve done is connected. Sadly, a few months after I returned from China, Anna passed away. I am still sad, but as I run a toy truck across the floor and watch one of the little patients’ eyes light up, I imagine that she would be proud of my commitment to pursue medicine and study the brain.

This essay has a very strong emotional core that tugs at the heart strings and makes the reader feel invested. Writing about sickness can be difficult and doesn’t always belong in a personal statement, but in this case it works well because the focus is on how this student cared for her cousin and dealt with the grief and emotions surrounding her condition. Writing about the compassion she showed and the doubts and concerns that filled her mind keeps the focus on the author and her personality. 

This continues when she again discusses the activities she did with the kids at FRF and the personal reflection this experience allowed her to have. For example, she writes: Volunteering has both made me appreciate my own health and also cherish the new relationships I build with the children and families. We play sports, make figures out of playdoh, and dress up.

Concluding the essay with the sad story of her cousin’s passing brings the essay full circle and returns to the emotional heart of the piece to once again build a connection with the reader. However, it finishes on a hopeful note and demonstrates how this student has been able to turn a tragic experience into a source of lifelong inspiration. 

One thing this essay should be cognizant of is that personal statements should not read as summaries of your extracurricular resume. Although this essay doesn’t fully fall into that trap, it does describe two key extracurriculars the student participated in. However, the inclusion of such a strong emotional core running throughout the essay helps keep the focus on the student and her thoughts and feelings during these activities.

To avoid making this mistake, make sure you have a common thread running through your essay and the extracurriculars provide support to the story you are trying to tell, rather than crafting a story around your activities. And, as this essay does, make sure there is lots of personal reflection and feelings weaved throughout to focus attention to you rather than your extracurriculars. 

Essay Example #4: Love of Writing

“I want to be a writer.” This had been my answer to every youthful discussion with the adults in my life about what I would do when I grew up. As early as elementary school, I remember reading my writing pieces aloud to an audience at “Author of the Month” ceremonies. Bearing this goal in mind, and hoping to gain some valuable experience, I signed up for a journalism class during my freshman year. Despite my love for writing, I initially found myself uninterested in the subject and I struggled to enjoy the class. When I thought of writing, I imagined lyrical prose, profound poetry, and thrilling plot lines. Journalism required a laconic style and orderly structure, and I found my teacher’s assignments formulaic and dull. That class shook my confidence as a writer. I was uncertain if I should continue in it for the rest of my high school career.

Despite my misgivings, I decided that I couldn’t make a final decision on whether to quit journalism until I had some experience working for a paper outside of the classroom. The following year, I applied to be a staff reporter on our school newspaper. I hoped this would help me become more self-driven and creative, rather than merely writing articles that my teacher assigned. To my surprise, my time on staff was worlds away from what I experienced in the journalism class. Although I was unaccustomed to working in a fast-paced environment and initially found it burdensome to research and complete high-quality stories in a relatively short amount of time, I also found it exciting. I enjoyed learning more about topics and events on campus that I did not know much about; some of my stories that I covered in my first semester concerned a chess tournament, a food drive, and a Spanish immersion party. I relished in the freedom I had to explore and learn, and to write more independently than I could in a classroom.

Although I enjoyed many aspects of working for the paper immediately, reporting also pushed me outside of my comfort zone. I am a shy person, and speaking with people I did not know intimidated me. During my first interview, I met with the basketball coach to prepare for a story about the team’s winning streak. As I approached his office, I felt everything from my toes to my tongue freeze into a solid block, and I could hardly get out my opening questions. Fortunately, the coach was very kind and helped me through the conversation. Encouraged, I prepared for my next interview with more confidence. After a few weeks of practice, I even started to look forward to interviewing people on campus. That first journalism class may have bored me, but even if journalism in practice was challenging, it was anything but tedious.

Over the course of that year, I grew to love writing for our school newspaper. Reporting made me aware of my surroundings, and made me want to know more about current events on campus and in the town where I grew up. By interacting with people all over campus, I came to understand the breadth of individuals and communities that make up my high school. I felt far more connected to diverse parts of my school through my work as a journalist, and I realized that journalism gave me a window into seeing beyond my own experiences. The style of news writing may be different from what I used to think “writing” meant, but I learned that I can still derive exciting plots from events that may have gone unnoticed if not for my stories. I no longer struggle to approach others, and truly enjoy getting to know people and recognizing their accomplishments through my writing. Becoming a writer may be a difficult path, but it is as rewarding as I hoped when I was young.

This essay is clearly structured in a manner that makes it flow very nicely and contributes to its success. It starts with a quote to draw in the reader and show this student’s life-long passion for writing. Then it addresses the challenges of facing new, unfamiliar territory and how this student overcame it. Finally, it concludes by reflecting on this eye-opening experience and a nod to their younger self from the introduction. Having a well-thought out and sequential structure with clear transitions makes it extremely easy for the reader to follow along and take away the main idea.

Another positive aspect of the essay is the use of strong and expressive language. Sentences like “ When I thought of writing, I imagined lyrical prose, profound poetry, and thrilling plot lines ” stand out because of the intentional use of words like “lyrical”, “profound”, and “thrilling” to convey the student’s love of writing. The author also uses an active voice to capture the readers’ attention and keep us engaged. They rely on their language and diction to reveal details to the reader, for instance saying “ I felt everything from my toes to my tongue freeze into a solid block ” to describe feeling nervous.

This essay is already very strong, so there isn’t much that needs to be changed. One thing that could take the essay from great to outstanding would be to throw in more quotes, internal dialogue, and sensory descriptors.

It would be nice to see the nerves they felt interviewing the coach by including dialogue like “ Um…I want to interview you about…uh…”.  They could have shown their original distaste for journalism by narrating the thoughts running through their head. The fast-paced environment of their newspaper could have come to life with descriptions about the clacking of keyboards and the whirl of people running around laying out articles.

Essay Example #5: Starting a Fire

Was I no longer the beloved daughter of nature, whisperer of trees? Knee-high rubber boots, camouflage, bug spray—I wore the garb and perfume of a proud wild woman, yet there I was, hunched over the pathetic pile of stubborn sticks, utterly stumped, on the verge of tears. As a child, I had considered myself a kind of rustic princess, a cradler of spiders and centipedes, who was serenaded by mourning doves and chickadees, who could glide through tick-infested meadows and emerge Lyme-free. I knew the cracks of the earth like the scars on my own rough palms. Yet here I was, ten years later, incapable of performing the most fundamental outdoor task: I could not, for the life of me, start a fire. 

Furiously I rubbed the twigs together—rubbed and rubbed until shreds of skin flaked from my fingers. No smoke. The twigs were too young, too sticky-green; I tossed them away with a shower of curses, and began tearing through the underbrush in search of a more flammable collection. My efforts were fruitless. Livid, I bit a rejected twig, determined to prove that the forest had spurned me, offering only young, wet bones that would never burn. But the wood cracked like carrots between my teeth—old, brittle, and bitter. Roaring and nursing my aching palms, I retreated to the tent, where I sulked and awaited the jeers of my family. 

Rattling their empty worm cans and reeking of fat fish, my brother and cousins swaggered into the campsite. Immediately, they noticed the minor stick massacre by the fire pit and called to me, their deep voices already sharp with contempt. 

“Where’s the fire, Princess Clara?” they taunted. “Having some trouble?” They prodded me with the ends of the chewed branches and, with a few effortless scrapes of wood on rock, sparked a red and roaring flame. My face burned long after I left the fire pit. The camp stank of salmon and shame. 

In the tent, I pondered my failure. Was I so dainty? Was I that incapable? I thought of my hands, how calloused and capable they had been, how tender and smooth they had become. It had been years since I’d kneaded mud between my fingers; instead of scaling a white pine, I’d practiced scales on my piano, my hands softening into those of a musician—fleshy and sensitive. And I’d gotten glasses, having grown horrifically nearsighted; long nights of dim lighting and thick books had done this. I couldn’t remember the last time I had lain down on a hill, barefaced, and seen the stars without having to squint. Crawling along the edge of the tent, a spider confirmed my transformation—he disgusted me, and I felt an overwhelming urge to squash him. 

Yet, I realized I hadn’t really changed—I had only shifted perspective. I still eagerly explored new worlds, but through poems and prose rather than pastures and puddles. I’d grown to prefer the boom of a bass over that of a bullfrog, learned to coax a different kind of fire from wood, having developed a burn for writing rhymes and scrawling hypotheses. 

That night, I stayed up late with my journal and wrote about the spider I had decided not to kill. I had tolerated him just barely, only shrieking when he jumped—it helped to watch him decorate the corners of the tent with his delicate webs, knowing that he couldn’t start fires, either. When the night grew cold and the embers died, my words still smoked—my hands burned from all that scrawling—and even when I fell asleep, the ideas kept sparking—I was on fire, always on fire.

This student is an excellent writer, which allows a simple story to be outstandingly compelling. The author articulates her points beautifully and creatively through her immense use of details and figurative language. Lines like “a rustic princess, a cradler of spiders and centipedes, who was serenaded by mourning doves and chickadees,” and “rubbed and rubbed until shreds of skin flaked from my fingers,” create vivid images that draw the reader in. 

The flowery and descriptive prose also contributes to the nice juxtaposition between the old Clara and the new Clara. The latter half of the essay contrasts elements of nature with music and writing to demonstrate how natural these interests are for her now. This sentence perfectly encapsulates the contrast she is trying to build: “It had been years since I’d kneaded mud between my fingers; instead of scaling a white pine, I’d practiced scales on my piano, my hands softening into those of a musician—fleshy and sensitive.”

In addition to being well-written, this essay is thematically cohesive. It begins with the simple introduction “Fire!” and ends with the following image: “When the night grew cold and the embers died, my words still smoked—my hands burned from all that scrawling—and even when I fell asleep, the ideas kept sparking—I was on fire, always on fire.” This full-circle approach leaves readers satisfied and impressed.

There is very little this essay should change, however one thing to be cautious about is having an essay that is overly-descriptive. We know from the essay that this student likes to read and write, and depending on other elements of her application, it might make total sense to have such a flowery and ornate writing style. However, your personal statement needs to reflect your voice as well as your personality. If you would never use language like this in conversation or your writing, don’t put it in your personal statement. Make sure there is a balance between eloquence and your personal voice.

Essay Example #6: Dedicating a Track

“Getting beat is one thing – it’s part of competing – but I want no part in losing.” Coach Rob Stark’s motto never fails to remind me of his encouragement on early-morning bus rides to track meets around the state. I’ve always appreciated the phrase, but an experience last June helped me understand its more profound, universal meaning.

Stark, as we affectionately call him, has coached track at my high school for 25 years. His care, dedication, and emphasis on developing good character has left an enduring impact on me and hundreds of other students. Not only did he help me discover my talent and love for running, but he also taught me the importance of commitment and discipline and to approach every endeavor with the passion and intensity that I bring to running. When I learned a neighboring high school had dedicated their track to a longtime coach, I felt that Stark deserved similar honors.

Our school district’s board of education indicated they would only dedicate our track to Stark if I could demonstrate that he was extraordinary. I took charge and mobilized my teammates to distribute petitions, reach out to alumni, and compile statistics on the many team and individual champions Stark had coached over the years. We received astounding support, collecting almost 3,000 signatures and pages of endorsements from across the community. With help from my teammates, I presented this evidence to the board.

They didn’t bite. 

Most members argued that dedicating the track was a low priority. Knowing that we had to act quickly to convince them of its importance, I called a team meeting where we drafted a rebuttal for the next board meeting. To my surprise, they chose me to deliver it. I was far from the best public speaker in the group, and I felt nervous about going before the unsympathetic board again. However, at that second meeting, I discovered that I enjoy articulating and arguing for something that I’m passionate about.

Public speaking resembles a cross country race. Walking to the starting line, you have to trust your training and quell your last minute doubts. When the gun fires, you can’t think too hard about anything; your performance has to be instinctual, natural, even relaxed. At the next board meeting, the podium was my starting line. As I walked up to it, familiar butterflies fluttered in my stomach. Instead of the track stretching out in front of me, I faced the vast audience of teachers, board members, and my teammates. I felt my adrenaline build, and reassured myself: I’ve put in the work, my argument is powerful and sound. As the board president told me to introduce myself, I heard, “runners set” in the back of my mind. She finished speaking, and Bang! The brief silence was the gunshot for me to begin. 

The next few minutes blurred together, but when the dust settled, I knew from the board members’ expressions and the audience’s thunderous approval that I had run quite a race. Unfortunately, it wasn’t enough; the board voted down our proposal. I was disappointed, but proud of myself, my team, and our collaboration off the track. We stood up for a cause we believed in, and I overcame my worries about being a leader. Although I discovered that changing the status quo through an elected body can be a painstakingly difficult process and requires perseverance, I learned that I enjoy the challenges this effort offers. Last month, one of the school board members joked that I had become a “regular” – I now often show up to meetings to advocate for a variety of causes, including better environmental practices in cafeterias and safer equipment for athletes.

Just as Stark taught me, I worked passionately to achieve my goal. I may have been beaten when I appealed to the board, but I certainly didn’t lose, and that would have made Stark proud.

This essay effectively conveys this student’s compassion for others, initiative, and determination—all great qualities to exemplify in a personal statement!

Although they rely on telling us a lot of what happened up until the board meeting, the use of running a race (their passion) as a metaphor for public speaking provides a lot of insight into the fear that this student overcame to work towards something bigger than themself. Comparing a podium to the starting line, the audience to the track, and silence to the gunshot is a nice way of demonstrating this student’s passion for cross country running without making that the focus of the story.

The essay does a nice job of coming full circle at the end by explaining what the quote from the beginning meant to them after this experience. Without explicitly saying “ I now know that what Stark actually meant is…” they rely on the strength of their argument above to make it obvious to the reader what it means to get beat but not lose. 

One of the biggest areas of improvement in the intro, however, is how the essay tells us Stark’s impact rather than showing us: His care, dedication, and emphasis on developing good character has left an enduring impact on me and hundreds of other students. Not only did he help me discover my talent and love for running, but he also taught me the importance of commitment and discipline and to approach every endeavor with the passion and intensity that I bring to running.

The writer could’ve helped us feel a stronger emotional connection to Stark if they had included examples of Stark’s qualities, rather than explicitly stating them. For example, they could’ve written something like: Stark was the kind of person who would give you gas money if you told him your parents couldn’t afford to pick you up from practice. And he actually did that—several times. At track meets, alumni regularly would come talk to him and tell him how he’d changed their lives. Before Stark, I was ambivalent about running and was on the JV team, but his encouragement motivated me to run longer and harder and eventually make varsity. Because of him, I approach every endeavor with the passion and intensity that I bring to running.

Essay Example #7: Body Image and Eating Disorders

I press the “discover” button on my Instagram app, hoping to find enticing pictures to satisfy my boredom. Scrolling through, I see funny videos and mouth-watering pictures of food. However, one image stops me immediately. A fit teenage girl with a “perfect body” relaxes in a bikini on a beach. Beneath it, I see a slew of flattering comments. I shake with disapproval over the image’s unrealistic quality. However, part of me still wants to have a body like hers so that others will make similar comments to me.

I would like to resolve a silent issue that harms many teenagers and adults: negative self image and low self-esteem in a world where social media shapes how people view each other. When people see the façades others wear to create an “ideal” image, they can develop poor thought patterns rooted in negative self-talk. The constant comparisons to “perfect” others make people feel small. In this new digital age, it is hard to distinguish authentic from artificial representations.

When I was 11, I developed anorexia nervosa. Though I was already thin, I wanted to be skinny like the models that I saw on the magazine covers on the grocery store stands. Little did I know that those models probably also suffered from disorders, and that photoshop erased their flaws. I preferred being underweight to being healthy. No matter how little I ate or how thin I was, I always thought that I was too fat. I became obsessed with the number on the scale and would try to eat the least that I could without my parents urging me to take more. Fortunately, I stopped engaging in anorexic behaviors before middle school. However, my underlying mental habits did not change. The images that had provoked my disorder in the first place were still a constant presence in my life.

By age 15, I was in recovery from anorexia, but suffered from depression. While I used to only compare myself to models, the growth of social media meant I also compared myself to my friends and acquaintances. I felt left out when I saw my friends’ excitement about lake trips they had taken without me. As I scrolled past endless photos of my flawless, thin classmates with hundreds of likes and affirming comments, I felt my jealousy spiral. I wanted to be admired and loved by other people too. However, I felt that I could never be enough. I began to hate the way that I looked, and felt nothing in my life was good enough. I wanted to be called “perfect” and “body goals,” so I tried to only post at certain times of day to maximize my “likes.” When that didn’t work, I started to feel too anxious to post anything at all.  

Body image insecurities and social media comparisons affect thousands of people – men, women, children, and adults – every day. I am lucky – after a few months of my destructive social media habits, I came across a video that pointed out the illusory nature of social media; many Instagram posts only show off good things while people hide their flaws. I began going to therapy, and recovered from my depression. To address the problem of self-image and social media, we can all focus on what matters on the inside and not what is on the surface. As an effort to become healthy internally, I started a club at my school to promote clean eating and radiating beauty from within. It has helped me grow in my confidence, and today I’m not afraid to show others my struggles by sharing my experience with eating disorders. Someday, I hope to make this club a national organization to help teenagers and adults across the country. I support the idea of body positivity and embracing difference, not “perfection.” After all, how can we be ourselves if we all look the same?

This essay covers the difficult topics of eating disorders and mental health. If you’re thinking about covering similar topics in your essay, we recommend reading our post Should You Talk About Mental Health in College Essays?

The short answer is that, yes, you can talk about mental health, but it can be risky. If you do go that route, it’s important to focus on what you learned from the experience.

The strength of this essay is the student’s vulnerability, in excerpts such as this: I wanted to be admired and loved by other people too. However, I felt that I could never be enough. I began to hate the way that I looked, and felt nothing in my life was good enough. I wanted to be called “perfect” and “body goals,” so I tried to only post at certain times of day to maximize my “likes.”

The student goes on to share how they recovered from their depression through an eye-opening video and therapy sessions, and they’re now helping others find their self-worth as well. It’s great that this essay looks towards the future and shares the writer’s goals of making their club a national organization; we can see their ambition and compassion.

The main weakness of this essay is that it doesn’t focus enough on their recovery process, which is arguably the most important part. They could’ve told us more about the video they watched or the process of starting their club and the interactions they’ve had with other members. Especially when sharing such a vulnerable topic, there should be vulnerability in the recovery process too. That way, the reader can fully appreciate all that this student has overcome.

Essay Example #8: Becoming a Coach

”Advanced females ages 13 to 14 please proceed to staging with your coaches at this time.” Skittering around the room, eyes wide and pleading, I frantically explained my situation to nearby coaches. The seconds ticked away in my head; every polite refusal increased my desperation.

Despair weighed me down. I sank to my knees as a stream of competitors, coaches, and officials flowed around me. My dojang had no coach, and the tournament rules prohibited me from competing without one.

Although I wanted to remain strong, doubts began to cloud my mind. I could not help wondering: what was the point of perfecting my skills if I would never even compete? The other members of my team, who had found coaches minutes earlier, attempted to comfort me, but I barely heard their words. They couldn’t understand my despair at being left on the outside, and I never wanted them to understand.

Since my first lesson 12 years ago, the members of my dojang have become family. I have watched them grow up, finding my own happiness in theirs. Together, we have honed our kicks, blocks, and strikes. We have pushed one another to aim higher and become better martial artists. Although my dojang had searched for a reliable coach for years, we had not found one. When we attended competitions in the past, my teammates and I had always gotten lucky and found a sympathetic coach. Now, I knew this practice was unsustainable. It would devastate me to see the other members of my dojang in my situation, unable to compete and losing hope as a result. My dojang needed a coach, and I decided it was up to me to find one.

I first approached the adults in the dojang – both instructors and members’ parents. However, these attempts only reacquainted me with polite refusals. Everyone I asked told me they couldn’t devote multiple weekends per year to competitions. I soon realized that I would have become the coach myself.

At first, the inner workings of tournaments were a mystery to me. To prepare myself for success as a coach, I spent the next year as an official and took coaching classes on the side. I learned everything from motivational strategies to technical, behind-the-scenes components of Taekwondo competitions. Though I emerged with new knowledge and confidence in my capabilities, others did not share this faith.

Parents threw me disbelieving looks when they learned that their children’s coach was only a child herself. My self-confidence was my armor, deflecting their surly glances. Every armor is penetrable, however, and as the relentless barrage of doubts pounded my resilience, it began to wear down. I grew unsure of my own abilities.

Despite the attack, I refused to give up. When I saw the shining eyes of the youngest students preparing for their first competition, I knew I couldn’t let them down. To quit would be to set them up to be barred from competing like I was. The knowledge that I could solve my dojang’s longtime problem motivated me to overcome my apprehension.

Now that my dojang flourishes at competitions, the attacks on me have weakened, but not ended. I may never win the approval of every parent; at times, I am still tormented by doubts, but I find solace in the fact that members of my dojang now only worry about competing to the best of their abilities.

Now, as I arrive at a tournament with my students, I close my eyes and remember the past. I visualize the frantic search for a coach and the chaos amongst my teammates as we competed with one another to find coaches before the staging calls for our respective divisions. I open my eyes to the exact opposite scene. Lacking a coach hurt my ability to compete, but I am proud to know that no member of my dojang will have to face that problem again.

This essay begins with an in-the-moment narrative that really illustrates the chaos of looking for a coach last-minute. We feel the writer’s emotions, particularly her dejectedness, at not being able to compete. Starting an essay in media res  is a great way to capture the attention of your readers and build anticipation for what comes next.

Through this essay, we can see how gutsy and determined the student is in deciding to become a coach themselves. She shows us these characteristics through their actions, rather than explicitly telling us: To prepare myself for success as a coach, I spent the next year as an official and took coaching classes on the side.  Also, by discussing the opposition she faced and how it affected her, the student is open and vulnerable about the reality of the situation.

The essay comes full circle as the author recalls the frantic situations in seeking out a coach, but this is no longer a concern for them and their team. Overall, this essay is extremely effective in painting this student as mature, bold, and compassionate.

The biggest thing this essay needs to work on is showing not telling. Throughout the essay, the student tells us that she “emerged with new knowledge and confidence,” she “grew unsure of her own abilities,” and she “refused to give up”. What we really want to know is what this looks like.

Instead of saying she “emerged with new knowledge and confidence” she should have shared how she taught a new move to a fellow team-member without hesitation. Rather than telling us she “grew unsure of her own abilities” she should have shown what that looked like by including her internal dialogue and rhetorical questions that ran through her mind. She could have demonstrated what “refusing to give up” looks like by explaining how she kept learning coaching techniques on her own, turned to a mentor for advice, or devised a plan to win over the trust of parents. 

Essay Example #9: Eritrea

No one knows where Eritrea is.

On the first day of school, for the past nine years, I would pensively stand in front of a class, a teacher, a stranger  waiting for the inevitable question: Where are you from?

I smile politely, my dimples accentuating my ambiguous features. “Eritrea,” I answer promptly and proudly. But I  am always prepared. Before their expression can deepen into confusion, ready to ask “where is that,” I elaborate,  perhaps with a fleeting hint of exasperation, “East Africa, near Ethiopia.”

Sometimes, I single out the key-shaped hermit nation on a map, stunning teachers who have “never had a student  from there!” Grinning, I resist the urge to remark, “You didn’t even know it existed until two minutes ago!”

Eritrea is to the East of Ethiopia, its arid coastline clutches the lucrative Red Sea. Battle scars litter the ancient  streets – the colonial Italian architecture lathered with bullet holes, the mosques mangled with mortar shells.  Originally part of the world’s first Christian kingdom, Eritrea passed through the hands of colonial Italy, Britain, and  Ethiopia for over a century, until a bloody thirty year war of Independence liberated us.

But these are facts that anyone can know with a quick Google search. These are facts that I have memorised and compounded, first from my Grandmother and now from pristine books  borrowed from the library.

No historical narrative, however, can adequately capture what Eritrea is.  No one knows the aroma of bushels of potatoes, tomatoes, and garlic – still covered in dirt – that leads you to the open-air market. No one knows the poignant scent of spices, arranged in orange piles reminiscent of compacted  dunes.  No one knows how to haggle stubborn herders for sheep and roosters for Christmas celebrations as deliberately as my mother. No one can replicate the perfect balance of spices in dorho and tsebhi as well as my grandmother,  her gnarly hands stirring the pot with ancient precision (chastising my clumsy knife work with the potatoes).  It’s impossible to learn when the injera is ready – the exact moment you have to lift the lid of the mogogo. Do it too  early (or too late) and the flatbread becomes mangled and gross. It is a sixth sense passed through matriarchal  lineages.

There are no sources that catalogue the scent of incense that wafts through the sunlit porch on St. Michael’s; no  films that can capture the luminescence of hundreds of flaming bonfires that fluoresce the sidewalks on Kudus  Yohannes, as excited children chant Ge’ez proverbs whose origin has been lost to time.  You cannot learn the familiarity of walking beneath the towering Gothic figure of the Enda Mariam Cathedral, the  crowds undulating to the ringing of the archaic bells.  I have memorized the sound of the rains hounding the metal roof during kiremti , the heat of the sun pounding  against the Toyota’s window as we sped down towards Ghinda , the opulent brilliance of the stars twinkling in a  sky untainted by light pollution, the scent of warm rolls of bani wafting through the streets at precisely 6 o’clock each day…

I fill my flimsy sketchbook with pictures from my memory. My hand remembers the shapes of the hibiscus drifting  in the wind, the outline of my grandmother (affectionately nicknamed a’abaye ) leaning over the garden, the bizarre architecture of the Fiat Tagliero .  I dice the vegetables with movements handed down from generations. My nose remembers the scent of frying garlic, the sourness of the warm tayta , the sharpness of the mit’mt’a …

This knowledge is intrinsic.  “I am Eritrean,” I repeat. “I am proud.”  Within me is an encyclopedia of history, culture, and idealism.

Eritrea is the coffee made from scratch, the spices drying in the sun, the priests and nuns. Eritrea is wise, filled with ambition, and unseen potential.  Eritrea isn’t a place, it’s an identity.

This is an exceptional essay that provides a window into this student’s culture that really makes their love for their country and heritage leap off the page. The sheer level of details and sensory descriptors this student is able to fit in this space makes the essay stand out. From the smells, to the traditions, sounds, and sights, the author encapsulates all the glory of Eritrea for the reader. 

The vivid images this student is able to create for the reader, whether it is having the tedious conversation with every teacher or cooking in their grandmother’s kitchen, transports us into the story and makes us feel like we are there in the moment with the student. This is a prime example of an essay that shows , not tells.

Besides the amazing imagery, the use of shorter paragraphs also contributes to how engaging this essay is. Employing this tactic helps break up the text to make it more readable and it isolates ideas so they stick out more than if they were enveloped in a large paragraph.

Overall, this is a really strong essay that brings to life this student’s heritage through its use of vivid imagery. This essay exemplifies what it means to show not tell in your writing, and it is a great example of how you can write an intimate personal statement without making yourself the primary focus of your essay. 

There is very little this essay should improve upon, but one thing the student might consider would be to inject more personal reflection into their response. Although we can clearly take away their deep love and passion for their homeland and culture, the essay would be a bit more personal if they included the emotions and feelings they associate with the various aspects of Eritrea. For example, the way their heart swells with pride when their grandmother praises their ability to cook a flatbread or the feeling of serenity when they hear the bells ring out from the cathedral. Including personal details as well as sensory ones would create a wonderful balance of imagery and reflection.

Essay Example #10: Journaling

Flipping past dozens of colorful entries in my journal, I arrive at the final blank sheet. I press my pen lightly to the page, barely scratching its surface to create a series of loops stringing together into sentences. Emotions spill out, and with their release, I feel lightness in my chest. The stream of thoughts slows as I reach the bottom of the page, and I gently close the cover of the worn book: another journal finished.

I add the journal to the stack of eleven books on my nightstand. Struck by the bittersweet sensation of closing a chapter of my life, I grab the notebook at the bottom of the pile to reminisce.

“I want to make a flying mushen to fly in space and your in it” – October 2008

Pulling back the cover of my first Tinkerbell-themed diary, the prompt “My Hopes and Dreams” captures my attention. Though “machine” is misspelled in my scribbled response, I see the beginnings of my past obsession with outer space. At the age of five, I tore through novels about the solar system, experimented with rockets built from plastic straws, and rented Space Shuttle films from Blockbuster to satisfy my curiosities. While I chased down answers to questions as limitless as the universe, I fell in love with learning. Eight journals later, the same relentless curiosity brought me to an airplane descending on San Francisco Bay.

“I wish I had infinite sunsets” – July 2019

I reach for the charcoal notepad near the top of the pile and open to the first page: my flight to the Stanford Pre-Collegiate Summer Institutes. While I was excited to explore bioengineering, anxiety twisted in my stomach as I imagined my destination, unsure of whether I could overcome my shyness and connect with others.

With each new conversation, the sweat on my palms became less noticeable, and I met students from 23 different countries. Many of the moments where I challenged myself socially revolved around the third story deck of the Jerry house. A strange medley of English, Arabic, and Mandarin filled the summer air as my friends and I gathered there every evening, and dialogues at sunset soon became moments of bliss. In our conversations about cultural differences, the possibility of an afterlife, and the plausibility of far-fetched conspiracy theories, I learned to voice my opinion. As I was introduced to different viewpoints, these moments challenged my understanding of the world around me. In my final entries from California, I find excitement to learn from others and increased confidence, a tool that would later allow me to impact my community.

“The beauty in a tower of cans” – June 2020

Returning my gaze to the stack of journals, I stretch to take the floral-patterned book sitting on top. I flip through, eventually finding the beginnings of the organization I created during the outbreak of COVID-19. Since then, Door-to-Door Deliveries has woven its way through my entries and into reality, allowing me to aid high-risk populations through free grocery delivery.

With the confidence I gained the summer before, I took action when seeing others in need rather than letting my shyness hold me back. I reached out to local churches and senior centers to spread word of our services and interacted with customers through our website and social media pages. To further expand our impact, we held two food drives, and I mustered the courage to ask for donations door-to-door. In a tower of canned donations, I saw the value of reaching out to help others and realized my own potential to impact the world around me.

I delicately close the journal in my hands, smiling softly as the memories reappear, one after another. Reaching under my bed, I pull out a fresh notebook and open to its first sheet. I lightly press my pen to the page, “And so begins the next chapter…”

The structuring of this essay makes it easy and enjoyable to read. The student effectively organizes their various life experiences around their tower of journals, which centers the reader and makes the different stories easy to follow. Additionally, the student engages quotes from their journals—and unique formatting of the quotes—to signal that they are moving in time and show us which memory we should follow them to.

Thematically, the student uses the idea of shyness to connect the different memories they draw out of their journals. As the student describes their experiences overcoming shyness at the Stanford Pre-Collegiate Summer Institutes and Door-to-Door Deliveries, this essay can be read as an Overcoming Obstacles essay.

At the end of this essay, readers are fully convinced that this student is dedicated (they have committed to journaling every day), thoughtful (journaling is a thoughtful process and, in the essay, the student reflects thoughtfully on the past), and motivated (they flew across the country for a summer program and started a business). These are definitely qualities admissions officers are looking for in applicants!

Although this essay is already exceptionally strong as it’s written, the first journal entry feels out of place compared to the other two entries that discuss the author’s shyness and determination. It works well for the essay to have an entry from when the student was younger to add some humor (with misspelled words) and nostalgia, but if the student had either connected the quote they chose to the idea of overcoming a fear present in the other two anecdotes or if they had picked a different quote all together related to their shyness, it would have made the entire essay feel more cohesive.

Where to Get Your Personal Statement Edited

Do you want feedback on your personal statement? After rereading your essays countless times, it can be difficult to evaluate your writing objectively. That’s why we created our free Peer Essay Review tool , where you can get a free review of your essay from another student. You can also improve your own writing skills by reviewing other students’ essays. 

If you want a college admissions expert to review your essay, advisors on CollegeVine have helped students refine their writing and submit successful applications to top schools. Find the right advisor for you to improve your chances of getting into your dream school!

Next Step: Supplemental Essays

Essay Guides for Each School

How to Write a Stellar Extracurricular Activity College Essay

4 Tips for Writing a Diversity College Essay

How to Write the “Why This College” Essay

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Thesis Statements

What this handout is about.

This handout describes what a thesis statement is, how thesis statements work in your writing, and how you can craft or refine one for your draft.

Introduction

Writing in college often takes the form of persuasion—convincing others that you have an interesting, logical point of view on the subject you are studying. Persuasion is a skill you practice regularly in your daily life. You persuade your roommate to clean up, your parents to let you borrow the car, your friend to vote for your favorite candidate or policy. In college, course assignments often ask you to make a persuasive case in writing. You are asked to convince your reader of your point of view. This form of persuasion, often called academic argument, follows a predictable pattern in writing. After a brief introduction of your topic, you state your point of view on the topic directly and often in one sentence. This sentence is the thesis statement, and it serves as a summary of the argument you’ll make in the rest of your paper.

What is a thesis statement?

A thesis statement:

• tells the reader how you will interpret the significance of the subject matter under discussion.
• is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper.
• directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself. The subject, or topic, of an essay might be World War II or Moby Dick; a thesis must then offer a way to understand the war or the novel.
• makes a claim that others might dispute.
• is usually a single sentence near the beginning of your paper (most often, at the end of the first paragraph) that presents your argument to the reader. The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation.

If your assignment asks you to take a position or develop a claim about a subject, you may need to convey that position or claim in a thesis statement near the beginning of your draft. The assignment may not explicitly state that you need a thesis statement because your instructor may assume you will include one. When in doubt, ask your instructor if the assignment requires a thesis statement. When an assignment asks you to analyze, to interpret, to compare and contrast, to demonstrate cause and effect, or to take a stand on an issue, it is likely that you are being asked to develop a thesis and to support it persuasively. (Check out our handout on understanding assignments for more information.)

How do I create a thesis?

A thesis is the result of a lengthy thinking process. Formulating a thesis is not the first thing you do after reading an essay assignment. Before you develop an argument on any topic, you have to collect and organize evidence, look for possible relationships between known facts (such as surprising contrasts or similarities), and think about the significance of these relationships. Once you do this thinking, you will probably have a “working thesis” that presents a basic or main idea and an argument that you think you can support with evidence. Both the argument and your thesis are likely to need adjustment along the way.

Writers use all kinds of techniques to stimulate their thinking and to help them clarify relationships or comprehend the broader significance of a topic and arrive at a thesis statement. For more ideas on how to get started, see our handout on brainstorming .

How do I know if my thesis is strong?

If there’s time, run it by your instructor or make an appointment at the Writing Center to get some feedback. Even if you do not have time to get advice elsewhere, you can do some thesis evaluation of your own. When reviewing your first draft and its working thesis, ask yourself the following :

• Do I answer the question? Re-reading the question prompt after constructing a working thesis can help you fix an argument that misses the focus of the question. If the prompt isn’t phrased as a question, try to rephrase it. For example, “Discuss the effect of X on Y” can be rephrased as “What is the effect of X on Y?”
• Have I taken a position that others might challenge or oppose? If your thesis simply states facts that no one would, or even could, disagree with, it’s possible that you are simply providing a summary, rather than making an argument.
• Is my thesis statement specific enough? Thesis statements that are too vague often do not have a strong argument. If your thesis contains words like “good” or “successful,” see if you could be more specific: why is something “good”; what specifically makes something “successful”?
• Does my thesis pass the “So what?” test? If a reader’s first response is likely to  be “So what?” then you need to clarify, to forge a relationship, or to connect to a larger issue.
• Does my essay support my thesis specifically and without wandering? If your thesis and the body of your essay do not seem to go together, one of them has to change. It’s okay to change your working thesis to reflect things you have figured out in the course of writing your paper. Remember, always reassess and revise your writing as necessary.
• Does my thesis pass the “how and why?” test? If a reader’s first response is “how?” or “why?” your thesis may be too open-ended and lack guidance for the reader. See what you can add to give the reader a better take on your position right from the beginning.

Suppose you are taking a course on contemporary communication, and the instructor hands out the following essay assignment: “Discuss the impact of social media on public awareness.” Looking back at your notes, you might start with this working thesis:

Social media impacts public awareness in both positive and negative ways.

You can use the questions above to help you revise this general statement into a stronger thesis.

• Do I answer the question? You can analyze this if you rephrase “discuss the impact” as “what is the impact?” This way, you can see that you’ve answered the question only very generally with the vague “positive and negative ways.”
• Have I taken a position that others might challenge or oppose? Not likely. Only people who maintain that social media has a solely positive or solely negative impact could disagree.
• Is my thesis statement specific enough? No. What are the positive effects? What are the negative effects?
• Does my thesis pass the “how and why?” test? No. Why are they positive? How are they positive? What are their causes? Why are they negative? How are they negative? What are their causes?
• Does my thesis pass the “So what?” test? No. Why should anyone care about the positive and/or negative impact of social media?

After thinking about your answers to these questions, you decide to focus on the one impact you feel strongly about and have strong evidence for:

Because not every voice on social media is reliable, people have become much more critical consumers of information, and thus, more informed voters.

This version is a much stronger thesis! It answers the question, takes a specific position that others can challenge, and it gives a sense of why it matters.

Let’s try another. Suppose your literature professor hands out the following assignment in a class on the American novel: Write an analysis of some aspect of Mark Twain’s novel Huckleberry Finn. “This will be easy,” you think. “I loved Huckleberry Finn!” You grab a pad of paper and write:

Mark Twain’s Huckleberry Finn is a great American novel.

You begin to analyze your thesis:

• Do I answer the question? No. The prompt asks you to analyze some aspect of the novel. Your working thesis is a statement of general appreciation for the entire novel.

Think about aspects of the novel that are important to its structure or meaning—for example, the role of storytelling, the contrasting scenes between the shore and the river, or the relationships between adults and children. Now you write:

In Huckleberry Finn, Mark Twain develops a contrast between life on the river and life on the shore.

• Do I answer the question? Yes!
• Have I taken a position that others might challenge or oppose? Not really. This contrast is well-known and accepted.
• Is my thesis statement specific enough? It’s getting there–you have highlighted an important aspect of the novel for investigation. However, it’s still not clear what your analysis will reveal.
• Does my thesis pass the “how and why?” test? Not yet. Compare scenes from the book and see what you discover. Free write, make lists, jot down Huck’s actions and reactions and anything else that seems interesting.
• Does my thesis pass the “So what?” test? What’s the point of this contrast? What does it signify?”

After examining the evidence and considering your own insights, you write:

Through its contrasting river and shore scenes, Twain’s Huckleberry Finn suggests that to find the true expression of American democratic ideals, one must leave “civilized” society and go back to nature.

This final thesis statement presents an interpretation of a literary work based on an analysis of its content. Of course, for the essay itself to be successful, you must now present evidence from the novel that will convince the reader of your interpretation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.

Lunsford, Andrea A. 2015. The St. Martin’s Handbook , 8th ed. Boston: Bedford/St Martin’s.

Ramage, John D., John C. Bean, and June Johnson. 2018. The Allyn & Bacon Guide to Writing , 8th ed. New York: Pearson.

Ruszkiewicz, John J., Christy Friend, Daniel Seward, and Maxine Hairston. 2010. The Scott, Foresman Handbook for Writers , 9th ed. Boston: Pearson Education.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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25 Thesis Statement Examples That Will Make Writing a Breeze

Understanding what makes a good thesis statement is one of the major keys to writing a great research paper or argumentative essay. The thesis statement is where you make a claim that will guide you through your entire paper. If you find yourself struggling to make sense of your paper or your topic, then it's likely due to a weak thesis statement.

Let's take a minute to first understand what makes a solid thesis statement, and what key components you need to write one of your own.

A thesis statement always goes at the beginning of the paper. It will typically be in the first couple of paragraphs of the paper so that it can introduce the body paragraphs, which are the supporting evidence for your thesis statement.

Your thesis statement should clearly identify an argument. You need to have a statement that is not only easy to understand, but one that is debatable. What that means is that you can't just put any statement of fact and have it be your thesis. For example, everyone knows that puppies are cute . An ineffective thesis statement would be, "Puppies are adorable and everyone knows it." This isn't really something that's a debatable topic.

Something that would be more debatable would be, "A puppy's cuteness is derived from its floppy ears, small body, and playfulness." These are three things that can be debated on. Some people might think that the cutest thing about puppies is the fact that they follow you around or that they're really soft and fuzzy.

All cuteness aside, you want to make sure that your thesis statement is not only debatable, but that it also actually thoroughly answers the research question that was posed. You always want to make sure that your evidence is supporting a claim that you made (and not the other way around). This is why it's crucial to read and research about a topic first and come to a conclusion later. If you try to get your research to fit your thesis statement, then it may not work out as neatly as you think. As you learn more, you discover more (and the outcome may not be what you originally thought).

Additionally, your thesis statement shouldn't be too big or too grand. It'll be hard to cover everything in a thesis statement like, "The federal government should act now on climate change." The topic is just too large to actually say something new and meaningful. Instead, a more effective thesis statement might be, "Local governments can combat climate change by providing citizens with larger recycling bins and offering local classes about composting and conservation." This is easier to work with because it's a smaller idea, but you can also discuss the overall topic that you might be interested in, which is climate change.

So, now that we know what makes a good, solid thesis statement, you can start to write your own. If you find that you're getting stuck or you are the type of person who needs to look at examples before you start something, then check out our list of thesis statement examples below.

Thesis statement examples

A quick note that these thesis statements have not been fully researched. These are merely examples to show you what a thesis statement might look like and how you can implement your own ideas into one that you think of independently. As such, you should not use these thesis statements for your own research paper purposes. They are meant to be used as examples only.

• Vaccinations Because many children are unable to vaccinate due to illness, we must require that all healthy and able children be vaccinated in order to have herd immunity.
• Educational Resources for Low-Income Students Schools should provide educational resources for low-income students during the summers so that they don't forget what they've learned throughout the school year.
• School Uniforms School uniforms may be an upfront cost for families, but they eradicate the visual differences in income between students and provide a more egalitarian atmosphere at school.
• Populism The rise in populism on the 2016 political stage was in reaction to increasing globalization, the decline of manufacturing jobs, and the Syrian refugee crisis.
• Public Libraries Libraries are essential resources for communities and should be funded more heavily by local municipalities.
• Cyber Bullying With more and more teens using smartphones and social media, cyber bullying is on the rise. Cyber bullying puts a lot of stress on many teens, and can cause depression, anxiety, and even suicidal thoughts. Parents should limit the usage of smart phones, monitor their children's online activity, and report any cyber bullying to school officials in order to combat this problem.
• Medical Marijuana for Veterans Studies have shown that the use of medicinal marijuana has been helpful to veterans who suffer from Post-Traumatic Stress Disorder (PTSD). Medicinal marijuana prescriptions should be legal in all states and provided to these veterans. Additional medical or therapy services should also be researched and implemented in order to help them re-integrate back into civilian life.
• Work-Life Balance Corporations should provide more work from home opportunities and six-hour workdays so that office workers have a better work-life balance and are more likely to be productive when they are in the office.
• Teaching Youths about Consensual Sex Although sex education that includes a discussion of consensual sex would likely lead to less sexual assault, parents need to teach their children the meaning of consent from a young age with age appropriate lessons.
• Whether or Not to Attend University A degree from a university provides invaluable lessons on life and a future career, but not every high school student should be encouraged to attend a university directly after graduation. Some students may benefit from a trade school or a "gap year" where they can think more intensely about what it is they want to do for a career and how they can accomplish this.
• Studying Abroad Studying abroad is one of the most culturally valuable experiences you can have in college. It is the only way to get completely immersed in another language and learn how other cultures and countries are different from your own.
• Women's Body Image Magazines have done a lot in the last five years to include a more diverse group of models, but there is still a long way to go to promote a healthy woman's body image collectively as a culture.
• Cigarette Tax Heavily taxing and increasing the price of cigarettes is essentially a tax on the poorest Americans, and it doesn't deter them from purchasing. Instead, the state and federal governments should target those economically disenfranchised with early education about the dangers of smoking.
• Veganism A vegan diet, while a healthy and ethical way to consume food, indicates a position of privilege. It also limits you to other cultural food experiences if you travel around the world.
• University Athletes Should be Compensated University athletes should be compensated for their service to the university, as it is difficult for these students to procure and hold a job with busy academic and athletic schedules. Many student athletes on scholarship also come from low-income neighborhoods and it is a struggle to make ends meet when they are participating in athletics.
• Women in the Workforce Sheryl Sandberg makes a lot of interesting points in her best-selling book, Lean In , but she only addressed the very privileged working woman and failed to speak to those in lower-skilled, lower-wage jobs.
• Assisted Suicide Assisted suicide should be legal and doctors should have the ability to make sure their patients have the end-of-life care that they want to receive.
• Celebrity and Political Activism Although Taylor Swift's lyrics are indicative of a feminist perspective, she should be more politically active and vocal to use her position of power for the betterment of society.
• The Civil War The insistence from many Southerners that the South seceded from the Union for states' rights versus the fact that they seceded for the purposes of continuing slavery is a harmful myth that still affects race relations today.
• Blue Collar Workers Coal miners and other blue-collar workers whose jobs are slowly disappearing from the workforce should be re-trained in jobs in the technology sector or in renewable energy. A program to re-train these workers would not only improve local economies where jobs have been displaced, but would also lead to lower unemployment nationally.
• Diversity in the Workforce Having a diverse group of people in an office setting leads to richer ideas, more cooperation, and more empathy between people with different skin colors or backgrounds.
• Re-Imagining the Nuclear Family The nuclear family was traditionally defined as one mother, one father, and 2.5 children. This outdated depiction of family life doesn't quite fit with modern society. The definition of normal family life shouldn't be limited to two-parent households.
• Digital Literacy Skills With more information readily available than ever before, it's crucial that students are prepared to examine the material they're reading and determine whether or not it's a good source or if it has misleading information. Teaching students digital literacy and helping them to understand the difference between opinion or propaganda from legitimate, real information is integral.
• Beauty Pageants Beauty pageants are presented with the angle that they empower women. However, putting women in a swimsuit on a stage while simultaneously judging them on how well they answer an impossible question in a short period of time is cruel and purely for the amusement of men. Therefore, we should stop televising beauty pageants.
• Supporting More Women to Run for a Political Position In order to get more women into political positions, more women must run for office. There must be a grassroots effort to educate women on how to run for office, who among them should run, and support for a future candidate for getting started on a political career.

Still stuck? Need some help with your thesis statement?

If you are still uncertain about how to write a thesis statement or what a good thesis statement is, be sure to consult with your teacher or professor to make sure you're on the right track. It's always a good idea to check in and make sure that your thesis statement is making a solid argument and that it can be supported by your research.

After you're done writing, it's important to have someone take a second look at your paper so that you can ensure there are no mistakes or errors. It's difficult to spot your own mistakes, which is why it's always recommended to have someone help you with the revision process, whether that's a teacher, the writing center at school, or a professional editor such as one from ServiceScape .

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Looking for grad school personal statement examples? Look no further! In this total guide to graduate school personal statement examples, we’ll discuss why you need a personal statement for grad school and what makes a good one. Then we’ll provide three graduate school personal statement samples from our grad school experts. After that, we’ll do a deep dive on one of our personal statement for graduate school examples. Finally, we’ll wrap up with a list of other grad school personal statements you can find online.

Why Do You Need a Personal Statement?

A personal statement is a chance for admissions committees to get to know you: your goals and passions, what you’ll bring to the program, and what you’re hoping to get out of the program.  You need to sell the admissions committee on what makes you a worthwhile applicant. The personal statement is a good chance to highlight significant things about you that don’t appear elsewhere on your application.

A personal statement is slightly different from a statement of purpose (also known as a letter of intent). A statement of purpose/letter of intent tends to be more tightly focused on your academic or professional credentials and your future research and/or professional interests.

While a personal statement also addresses your academic experiences and goals, you have more leeway to be a little more, well, personal. In a personal statement, it’s often appropriate to include information on significant life experiences or challenges that aren’t necessarily directly relevant to your field of interest.

Some programs ask for both a personal statement and a statement of purpose/letter of intent. In this case, the personal statement is likely to be much more tightly focused on your life experience and personality assets while the statement of purpose will focus in much more on your academic/research experiences and goals.

However, there’s not always a hard-and-fast demarcation between a personal statement and a statement of purpose. The two statement types should address a lot of the same themes, especially as relates to your future goals and the valuable assets you bring to the program. Some programs will ask for a personal statement but the prompt will be focused primarily on your research and professional experiences and interests. Some will ask for a statement of purpose but the prompt will be more focused on your general life experiences.

When in doubt, give the program what they are asking for in the prompt and don’t get too hung up on whether they call it a personal statement or statement of purpose. You can always call the admissions office to get more clarification on what they want you to address in your admissions essay.

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What Makes a Good Grad School Personal Statement?

A great graduate school personal statement can come in many forms and styles. However, strong grad school personal statement examples all share the same following elements:

A Clear Narrative

Above all, a good personal statement communicates clear messages about what makes you a strong applicant who is likely to have success in graduate school. So to that extent, think about a couple of key points that you want to communicate about yourself and then drill down on how you can best communicate those points. (Your key points should of course be related to what you can bring to the field and to the program specifically).

You can also decide whether to address things like setbacks or gaps in your application as part of your narrative. Have a low GPA for a couple semesters due to a health issue? Been out of a job for a while taking care of a family member? If you do decide to explain an issue like this, make sure that the overall arc is more about demonstrating positive qualities like resilience and diligence than about providing excuses.

Specific Examples

A great statement of purpose uses specific examples to illustrate its key messages. This can include anecdotes that demonstrate particular traits or even references to scholars and works that have influenced your academic trajectory to show that you are familiar and insightful about the relevant literature in your field.

Just saying “I love plants,” is pretty vague. Describing how you worked in a plant lab during undergrad and then went home and carefully cultivated your own greenhouse where you cross-bred new flower colors by hand is much more specific and vivid, which makes for better evidence.

A strong personal statement will describe why you are a good fit for the program, and why the program is a good fit for you. It’s important to identify specific things about the program that appeal to you, and how you’ll take advantage of those opportunities. It’s also a good idea to talk about specific professors you might be interested in working with. This shows that you are informed about and genuinely invested in the program.

Strong Writing

Even quantitative and science disciplines typically require some writing, so it’s important that your personal statement shows strong writing skills. Make sure that you are communicating clearly and that you don’t have any grammar and spelling errors. It’s helpful to get other people to read your statement and provide feedback. Plan on going through multiple drafts.

Another important thing here is to avoid cliches and gimmicks. Don’t deploy overused phrases and openings like “ever since I was a child.” Don’t structure your statement in a gimmicky way (i.e., writing a faux legal brief about yourself for a law school statement of purpose). The first will make your writing banal; the second is likely to make you stand out in a bad way.

Appropriate Boundaries

While you can be more personal in a personal statement than in a statement of purpose, it’s important to maintain appropriate boundaries in your writing. Don’t overshare anything too personal about relationships, bodily functions, or illegal activities. Similarly, don’t share anything that makes it seem like you may be out of control, unstable, or an otherwise risky investment. The personal statement is not a confessional booth. If you share inappropriately, you may seem like you have bad judgment, which is a huge red flag to admissions committees.

You should also be careful with how you deploy humor and jokes. Your statement doesn’t have to be totally joyless and serious, but bear in mind that the person reading the statement may not have the same sense of humor as you do. When in doubt, err towards the side of being as inoffensive as possible.

Just as being too intimate in your statement can hurt you, it’s also important not to be overly formal or staid. You should be professional, but conversational.

Graduate School Personal Statement Examples

Our graduate school experts have been kind enough to provide some successful grad school personal statement examples. We’ll provide three examples here, along with brief analysis of what makes each one successful.

Sample Personal Statement for Graduate School 1

PDF of Sample Personal Statement 1 – Japanese Studies

For this Japanese Studies master’s degree, the applicant had to provide a statement of purpose outlining her academic goals and experience with Japanese and a separate personal statement describing her personal relationship with Japanese Studies and what led her to pursue a master’s degree.

Here’s what’s successful about this personal statement:

• An attention-grabbing beginning: The applicant begins with the statement that Japanese has never come easily to her and that it’s a brutal language to learn. Seeing as how this is an application for a Japanese Studies program, this is an intriguing beginning that makes the reader want to keep going.
• A compelling narrative: From this attention-grabbing beginning, the applicant builds a well-structured and dramatic narrative tracking her engagement with the Japanese language over time. The clear turning point is her experience studying abroad, leading to a resolution in which she has clarity about her plans. Seeing as how the applicant wants to be a translator of Japanese literature, the tight narrative structure here is a great way to show her writing skills.
• Specific examples that show important traits: The applicant clearly communicates both a deep passion for Japanese through examples of her continued engagement with Japanese and her determination and work ethic by highlighting the challenges she’s faced (and overcome) in her study of the language. This gives the impression that she is an engaged and dedicated student.

Overall, this is a very strong statement both in terms of style and content. It flows well, is memorable, and communicates that the applicant would make the most of the graduate school experience.

Sample Personal Statement for Graduate School 2

PDF of Sample Graduate School Personal Statement 2 – Musical Composition

This personal statement for a Music Composition master’s degree discusses the factors that motivate the applicant to pursue graduate study.

Here’s what works well in this statement:

• The applicant provides two clear reasons motivating the student to pursue graduate study: her experiences with music growing up, and her family’s musical history. She then supports those two reasons with examples and analysis.
• The description of her ancestors’ engagement with music is very compelling and memorable. The applicant paints her own involvement with music as almost inevitable based on her family’s long history with musical pursuits.
• The applicant gives thoughtful analysis of the advantages she has been afforded that have allowed her to study music so extensively. We get the sense that she is insightful and empathetic—qualities that would add greatly to any academic community.

This is a strong, serviceable personal statement. And in truth, given that this for a masters in music composition, other elements of the application (like work samples) are probably the most important.  However, here are two small changes I would make to improve it:

• I would probably to split the massive second paragraph into 2-3 separate paragraphs. I might use one paragraph to orient the reader to the family’s musical history, one paragraph to discuss Giacomo and Antonio, and one paragraph to discuss how the family has influenced the applicant. As it stands, it’s a little unwieldy and the second paragraph doesn’t have a super-clear focus even though it’s all loosely related to the applicant’s family history with music.
• I would also slightly shorten the anecdote about the applicant’s ancestors and expand more on how this family history has motivated the applicant’s interest in music. In what specific ways has her ancestors’ perseverance inspired her? Did she think about them during hard practice sessions? Is she interested in composing music in a style they might have played? More specific examples here would lend greater depth and clarity to the statement.

Sample Personal Statement for Graduate School 3

PDF of Sample Graduate School Personal Statement 3 – Public Health

This is my successful personal statement for Columbia’s Master’s program in Public Health. We’ll do a deep dive on this statement paragraph-by-paragraph in the next section, but I’ll highlight a couple of things that work in this statement here:

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• This statement is clearly organized. Almost every paragraph has a distinct focus and message, and when I move on to a new idea, I move on to a new paragraph with a logical transitions.
• This statement covers a lot of ground in a pretty short space. I discuss my family history, my goals, my educational background, and my professional background. But because the paragraphs are organized and I use specific examples, it doesn’t feel too vague or scattered.
• In addition to including information about my personal motivations, like my family, I also include some analysis about tailoring health interventions with my example of the Zande. This is a good way to show off what kinds of insights I might bring to the program based on my academic background.

Grad School Personal Statement Example: Deep Dive

Now let’s do a deep dive, paragraph-by-paragraph, on one of these sample graduate school personal statements. We’ll use my personal statement that I used when I applied to Columbia’s public health program.

Paragraph One: For twenty-three years, my grandmother (a Veterinarian and an Epidemiologist) ran the Communicable Disease Department of a mid-sized urban public health department. The stories of Grandma Betty doggedly tracking down the named sexual partners of the infected are part of our family lore. Grandma Betty would persuade people to be tested for sexually transmitted diseases, encourage safer sexual practices, document the spread of infection and strive to contain and prevent it. Indeed, due to the large gay population in the city where she worked, Grandma Betty was at the forefront of the AIDS crises, and her analysis contributed greatly towards understanding how the disease was contracted and spread. My grandmother has always been a huge inspiration to me, and the reason why a career in public health was always on my radar.

This is an attention-grabbing opening anecdote that avoids most of the usual cliches about childhood dreams and proclivities. This story also subtly shows that I have a sense of public health history, given the significance of the AIDs crisis for public health as a field.

It’s good that I connect this family history to my own interests. However, if I were to revise this paragraph again, I might cut down on some of the detail because when it comes down to it, this story isn’t really about me. It’s important that even (sparingly used) anecdotes about other people ultimately reveal something about you in a personal statement.

Paragraph Two: Recent years have cemented that interest. In January 2012, my parents adopted my little brother Fred from China. Doctors in America subsequently diagnosed Fred with Duchenne Muscular Dystrophy (DMD). My parents were told that if Fred’s condition had been discovered in China, the (very poor) orphanage in which he spent the first 8+ years of his life would have recognized his DMD as a death sentence and denied him sustenance to hasten his demise.

Here’s another compelling anecdote to help explain my interest in public health. This is an appropriately personal detail for a personal statement—it’s a serious thing about my immediate family, but it doesn’t disclose anything that the admissions committee might find concerning or inappropriate.

If I were to take another pass through this paragraph, the main thing I would change is the last phrase. “Denied him sustenance to hasten his demise” is a little flowery. “Denied him food to hasten his death” is actually more powerful because it’s clearer and more direct.

Paragraph Three: It is not right that some people have access to the best doctors and treatment while others have no medical care. I want to pursue an MPH in Sociomedical Sciences at Columbia because studying social factors in health, with a particular focus on socio-health inequities, will prepare me to address these inequities. The interdisciplinary approach of the program appeals to me greatly as I believe interdisciplinary approaches are the most effective way to develop meaningful solutions to complex problems.

In this paragraph I make a neat and clear transition from discussing what sparked my interest in public health and health equity to what I am interested in about Columbia specifically: the interdisciplinary focus of the program, and how that focus will prepare me to solve complex health problems. This paragraph also serves as a good pivot point to start discussing my academic and professional background.

Paragraph Four: My undergraduate education has prepared me well for my chosen career. Understanding the underlying structure of a group’s culture is essential to successfully communicating with the group. In studying folklore and mythology, I’ve learned how to parse the unspoken structures of folk groups, and how those structures can be used to build bridges of understanding. For example, in a culture where most illnesses are believed to be caused by witchcraft, as is the case for the Zande people of central Africa, any successful health intervention or education program would of necessity take into account their very real belief in witchcraft.

In this paragraph, I link my undergraduate education and the skills I learned there to public health. The (very brief) analysis of tailoring health interventions to the Zande is a good way to show insight and show off the competencies I would bring to the program.

Paragraph Five: I now work in the healthcare industry for one of the largest providers of health benefits in the world. In addition to reigniting my passion for data and quantitative analytics, working for this company has immersed me in the business side of healthcare, a critical component of public health.

This brief paragraph highlights my relevant work experience in the healthcare industry. It also allows me to mention my work with data and quantitative analytics, which isn’t necessarily obvious from my academic background, which was primarily based in the social sciences.

Paragraph Six: I intend to pursue a PhD in order to become an expert in how social factors affect health, particularly as related to gender and sexuality. I intend to pursue a certificate in Sexuality, Sexual Health, and Reproduction. Working together with other experts to create effective interventions across cultures and societies, I want to help transform health landscapes both in America and abroad.

This final paragraph is about my future plans and intentions. Unfortunately, it’s a little disjointed, primarily because I discuss goals of pursuing a PhD before I talk about what certificate I want to pursue within the MPH program! Switching those two sentences and discussing my certificate goals within the MPH and then mentioning my PhD plans would make a lot more sense.

I also start two sentences in a row with “I intend,” which is repetitive.

The final sentence is a little bit generic; I might tailor it to specifically discuss a gender and sexual health issue, since that is the primary area of interest I’ve identified.

This was a successful personal statement; I got into (and attended!) the program. It has strong examples, clear organization, and outlines what interests me about the program (its interdisciplinary focus) and what competencies I would bring (a background in cultural analysis and experience with the business side of healthcare). However, a few slight tweaks would elevate this statement to the next level.

Graduate School Personal Statement Examples You Can Find Online

So you need more samples for your personal statement for graduate school? Examples are everywhere on the internet, but they aren’t all of equal quality.

Most of examples are posted as part of writing guides published online by educational institutions. We’ve rounded up some of the best ones here if you are looking for more personal statement examples for graduate school.

Penn State Personal Statement Examples for Graduate School

This selection of ten short personal statements for graduate school and fellowship programs offers an interesting mix of approaches. Some focus more on personal adversity while others focus more closely on professional work within the field.

The writing in some of these statements is a little dry, and most deploy at least a few cliches. However, these are generally strong, serviceable statements that communicate clearly why the student is interested in the field, their skills and competencies, and what about the specific program appeals to them.

Cal State Sample Graduate School Personal Statements

These are good examples of personal statements for graduate school where students deploy lots of very vivid imagery and illustrative anecdotes of life experiences. There are also helpful comments about what works in each of these essays.

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However, all of these statements are definitely pushing the boundaries of acceptable length, as all are above 1000 and one is almost 1500 words! Many programs limit you to 500 words; if you don’t have a limit, you should try to keep it to two single-spaced pages at most (which is about 1000 words).

University of Chicago Personal Statement for Graduate School Examples

These examples of successful essays to the University of Chicago law school cover a wide range of life experiences and topics. The writing in all is very vivid, and all communicate clear messages about the students’ strengths and competencies.

Note, however, that these are all essays that specifically worked for University of Chicago law school. That does not mean that they would work everywhere. In fact, one major thing to note is that many of these responses, while well-written and vivid, barely address the students’ interest in law school at all! This is something that might not work well for most graduate programs.

Wheaton College Personal Statement for Graduate School Sample 10

This successful essay for law school from a Wheaton College undergraduate does a great job tracking the student’s interest in the law in a compelling and personal way. Wheaton offers other graduate school personal statement examples, but this one offers the most persuasive case for the students’ competencies. The student accomplishes this by using clear, well-elaborated examples, showing strong and vivid writing, and highlighting positive qualities like an interest in justice and empathy without seeming grandiose or out of touch.

Wheaton College Personal Statement for Graduate School Sample 1

Based on the background information provided at the bottom of the essay, this essay was apparently successful for this applicant. However, I’ve actually included this essay because it demonstrates an extremely risky approach. While this personal statement is strikingly written and the story is very memorable, it could definitely communicate the wrong message to some admissions committees. The student’s decision not to report the drill sergeant may read incredibly poorly to some admissions committees. They may wonder if the student’s failure to report the sergeant’s violence will ultimately expose more soldiers-in-training to the same kinds of abuses. This incident perhaps reads especially poorly in light of the fact that the military has such a notable problem with violence against women being covered up and otherwise mishandled

It’s actually hard to get a complete picture of the student’s true motivations from this essay, and what we have might raise real questions about the student’s character to some admissions committees. This student took a risk and it paid off, but it could have just as easily backfired spectacularly.

Key Takeaways: Graduate School Personal Statement Examples

In this guide, we discussed why you need a personal statement and how it differs from a statement of purpose. (It’s more personal!)

We also discussed what you’ll find in a strong sample personal statement for graduate school:

• A clear narrative about the applicant and why they are qualified for graduate study.
• Specific examples to support that narrative.
• Compelling reasons why the applicant and the program are a good fit for each other.
• Strong writing, including clear organization and error-free, cliche-free language.
• Appropriate boundaries—sharing without over-sharing.

Then, we provided three strong graduate school personal statement examples for different fields, along with analysis. We did a deep-dive on the third statement.

Finally, we provided a list of other sample grad school personal statements online.

What’s Next?

Want more advice on writing a personal statement ? See our guide.

Writing a graduate school statement of purpose? See our statement of purpose samples  and a nine-step process for writing the best statement of purpose possible .

If you’re writing a graduate school CV or resume, see our how-to guide to writing a CV , a how-to guide to writing a resume , our list of sample resumes and CVs , resume and CV templates , and a special guide for writing resume objectives .

Need stellar graduate school recommendation letters ? See our guide.

See our 29 tips for successfully applying to graduate school .

Ready to improve your GRE score by 7 points?

Author: Ellen McCammon

Ellen is a public health graduate student and education expert. She has extensive experience mentoring students of all ages to reach their goals and in-depth knowledge on a variety of health topics. View all posts by Ellen McCammon

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• Financial statements: Balance, income, cash flow, and equity

Financial Statements: List of Types and How to Read Them

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What Are Financial Statements?

Financial statements are written records that convey the financial activities of a company. Financial statements are often audited by government agencies and accountants to ensure accuracy and for tax, financing, or investing purposes. For-profit primary financial statements include the balance sheet, income statement, statement of cash flow, and statement of changes in equity. Nonprofit entities use a similar but different set of financial statements.

Key Takeaways

• Financial statements provide interested parties with a company's overall financial condition and profitability.
• Statements required by Generally Accepted Accounting Principles are the balance sheet, the income statement, and the statement of cash flows, but you'll likely see more in reports.
• The balance sheet provides an overview of assets, liabilities, and shareholders' equity as a snapshot in time.
• The income statement primarily focuses on a company's revenues and expenses during a particular period. Once expenses are subtracted from revenues, the statement produces a company's profit figure called net income.
• The cash flow statement (CFS) tracks how a company uses its cash to pay its debt obligations and fund its operating expenses and investments.

Investopedia / Julie Bang

Understanding Financial Statements

Investors and financial analysts rely on financial data to analyze a company's performance and make predictions about the future direction of its stock price. One of the most important resources of reliable and audited financial data is the annual report , which contains the firm's financial statements.

The financial statements are used by investors, market analysts, and creditors to evaluate a company's financial health and earnings potential. The three major financial statement reports are the balance sheet, income statement, and statement of cash flows.

Not all financial statements are created equally. The rules used by U.S. companies are called Generally Accepted Accounting Principles, while the rules often used by international companies are International Financial Reporting Standards (IFRS). In addition, U.S. government agencies use a different set of financial reporting rules.

The balance sheet provides an overview of a company's assets, liabilities, and shareholders' equity at a specific time and date. The date at the top of the balance sheet tells you when this snapshot was taken; this is generally the end of its annual reporting period. Below is a breakdown of the items in a balance sheet.

• Cash and cash equivalents  are liquid assets, which may include Treasury bills and certificates of deposit.
• Accounts receivable  are the amount of money owed to the company by its customers for the sale of its products and services.
• Inventory is the goods a company has on hand, intended to be sold as a course of business. Inventory may include finished goods, work in progress that is not yet finished, or raw materials on hand that have yet to be worked.
• Prepaid expenses are costs paid in advance of when they are due. These expenses are recorded as an asset because their value has not yet been recognized; should the benefit not be recognized, the company would theoretically be due a refund.
• Property, plant, and equipment are capital assets owned by a company for its long-term benefit. This includes buildings used for manufacturing or heavy machinery used for processing raw materials.
• Investments are assets held for speculative future growth. These aren't used in operations; they are simply held for capital appreciation.
• Trademarks, patents, goodwill, and other intangible assets can't physically be touched but have future economic (and often long-term benefits) for the company.

Liabilities

• Accounts payable are the bills due as part of a business's operations. This includes utility bills, rent invoices, and obligations to buy raw materials.
• Wages payable are payments due to staff for time worked.
• Notes payable are recorded debt instruments that record official debt agreements, including the payment schedule and amount.
• Dividends  payable are dividends that have been declared to be awarded to shareholders but have not yet been paid.
• Long-term debt can include a variety of obligations, including sinking bond funds, mortgages, or other loans that are due in their entirety in more than one year. Note that the short-term portion of this debt is recorded as a current liability.

Shareholders' Equity

• Shareholders' equity is a company's total assets minus its total liabilities.  Shareholders' equity (also known as stockholders' equity ) represents the amount of money that would be returned to shareholders if all of the assets were liquidated and all debts paid off.
• Retained earnings  are part of shareholders' equity and are the amount of net earnings that were not paid to shareholders as dividends.

Example of a Balance Sheet 

Below is a portion of ExxonMobil Corporation's  (XOM)  balance sheet for fiscal year 2021, reported as of Dec. 31, 2021.

• Total assets were $338.9 billion.
• Total liabilities were $163.2 billion.
• Total equity was $175.7 billion.
• Total liabilities and equity were $338.9 billion, which equals the total assets for the period.

Income Statement

Unlike the balance sheet, the income statement covers a range of time, which is a year for annual financial statements and a quarter for quarterly financial statements. The income statement provides an overview of revenues, expenses, net income, and earnings per share.

Operating revenue is the revenue earned by selling a company's products or services. The  operating revenue for an auto manufacturer would be realized through the production and sale of autos. Operating revenue is generated from the core business activities of a company.

Non-operating revenue is the income earned from non-core business activities. These revenues fall outside the primary function of the business. Some non-operating revenue examples include:

• Interest earned on cash in the bank
• Rental income from a property
• Income from strategic partnerships like royalty payment receipts
• Income from an advertisement display located on the company's property

Other income is the revenue earned from other activities. Other income could include gains from the sale of long-term assets such as land, vehicles, or a subsidiary.

Primary expenses are incurred during the process of earning revenue from the primary activity of the business. Expenses include the cost of goods sold (COGS), selling, general and administrative expenses (SG&A), depreciation or amortization, and research and development (R&D).

Typical expenses include employee wages, sales commissions, and utilities such as electricity and transportation.

Expenses that are linked to secondary activities include interest paid on loans or debt. Losses from the sale of an asset are also recorded as expenses.

The main purpose of the income statement is to convey details of profitability and the financial results of business activities; however, it can be very effective in showing whether sales or revenue is increasing when compared over multiple periods.

Investors can also see how well a company's management is controlling expenses to determine whether a company's efforts in reducing the cost of sales might boost profits over time.

Example of an Income Statement

Below is a portion of ExxonMobil Corporation's income statement for fiscal year 2021, reported as of Dec. 31, 2021.

• Total revenue was $276.7 billion.
• Total costs were $254.4 billion.
• Net income or profit was $23 billion.

The cash flow statement (CFS) shows how cash flows throughout a company. The cash flow statement complements the balance sheet and  income statement .

The CFS allows investors to understand how a company's operations are running, where its money is coming from, and how money is being spent. The CFS also provides insight as to whether a company is on a solid financial footing.

The cash flow statement contains three sections that report on the various activities for which a company uses its cash. Those three components of the CFS are listed below.

Operating Activities 

The operating activities on the CFS include any sources and uses of cash from running the business and selling its products or services. Cash from operations includes any changes made in cash accounts receivable, depreciation, inventory, and  accounts payable . These transactions also include wages, income tax payments, interest payments, rent, and cash receipts from the sale of a product or service.

Investing Activities

Investing activities include any sources and uses of cash from a company's investments in its long-term future. A purchase or sale of an asset, loans made to vendors or received from customers, or any payments related to a merger or acquisition are included in this category.

Also, purchases of fixed assets such as property, plant, and equipment (PPE) are included in this section. In short, changes in equipment, assets, or investments relate to cash from investing.

Financing Activities

Cash from financing activities includes the cash from investors or banks and the cash paid to shareholders. Financing activities include debt issuance, equity issuance, stock repurchases, loans, dividends paid, and debt repayments.

The cash flow statement reconciles the income statement with the balance sheet in three major business activities.

Example of a Cash Flow Statement

Below is a portion of ExxonMobil Corporation's cash flow statement for fiscal year 2021, reported as of Dec. 31, 2021. We can see the three areas of the cash flow statement and their results.

• Operating activities generated a positive cash flow of $48 billion.
• Investing activities generated cash outflows of -$10.2 billion for the period. Additions to property, plant, and equipment made up the majority of cash outflows, which means the company invested in new fixed assets.
• Financing activities generated cash outflows of -$35.4 billion for the period. Reductions in short-term debt and dividends paid out comprised most of the cash outflows.

Statement of Changes in Shareholder Equity

The statement of changes in equity tracks total equity over time. This information ties back to a balance sheet for the same period; the ending balance on the change of equity statement equals the total equity reported on the balance sheet.

The formula for changes to shareholder equity will vary from company to company; in general, there are a couple of components:

• Beginning equity : This is the equity at the end of the last period that simply rolls to the start of the next period.
• (+) Net income : This is the amount of income the company earned in a given period. The proceeds from operations are automatically recognized as equity in the company, and this income is rolled into retained earnings at year-end.
• (-) Dividends : This is the amount of money that is paid out to shareholders from profits. Instead of keeping all of a company's profits, the company may choose to give some profits away to investors.
• (+/-) Other comprehensive income : This is the period-over-period change in other comprehensive income. Depending on transactions, this figure may be an addition or subtraction from equity.

In ExxonMobil's statement of changes in equity, the company also records activity for acquisitions, dispositions, amortization of stock-based awards, and other financial activities. This information is useful for analyzing how much money is being retained by the company for future growth as opposed to being distributed externally.

Statement of Comprehensive Income

An often less utilized financial statement, the statement of comprehensive income summarizes standard net income while also incorporating changes in other comprehensive income (OCI). Other comprehensive income includes all unrealized gains and losses that are not reported on the income statement. This financial statement shows a company's total change in income, even gains and losses that have yet to be recorded in accordance with accounting rules.

Examples of transactions that are reported on the statement of comprehensive income include:

• Net income (from the statement of income)
• Unrealized gains or losses from debt securities
• Unrealized gains or losses from derivative instruments
• Unrealized translation adjustments due to foreign currency
• Unrealized gains or losses from retirement programs

In the example below, ExxonMobil has over $2 billion of net unrecognized income. Instead of reporting just $23.5 billion of net income, ExxonMobil reports nearly $26 billion of total income when considering other comprehensive income.

Nonprofit Financial Statements

Nonprofit organizations record financial transactions across a similar set of financial statements. However, due to the differences between a for-profit entity and a purely philanthropic entity, there are differences in the financial statements used. The standard set of financial statements used for a nonprofit entity includes:

• Statement of Financial Position: This is the equivalent of a for-profit entity's balance sheet. The largest difference is nonprofit entities do not have equity positions; any residual balances after all assets have been liquidated and liabilities have been satisfied are called "net assets."
• Statement of Activities: This is the equivalent of a for-profit entity's statement of income. This report tracks the changes in operation over time, including the reporting of donations, grants, event revenue, and expenses to make everything happen.
• Statement of Functional Expenses: This is specific to nonprofit entities. The statement of functional expenses reports expenses by entity function (often broken into administrative, program, or fundraising expenses). This information is distributed to the public to explain what proportion of company-wide expenditures are related directly to the mission.
• Statement of Cash Flow: This is the equivalent of a for-profit entity's statement of cash flow. Though the accounts listed may vary due to the different nature of a nonprofit organization, the statement is still divided into operating, investing, and financing activities.

The purpose of an external auditor is to assess whether an entity's financial statements have been prepared following prevailing accounting rules and whether any material misstatements are impacting the validity of results.

Limitations of Financial Statements

Although financial statements provide a wealth of information on a company, they do have limitations. The statements are often interpreted differently, so investors often draw divergent conclusions about a company's financial performance.

For example, some investors might want stock repurchases , while others might prefer to see that money invested in long-term assets. A company's debt level might be fine for one investor, while another might have concerns about the level of debt for the company.

When analyzing financial statements , it's important to compare multiple periods to determine any trends and compare the company's results to its peers in the same industry.

Lastly, financial statements are only as reliable as the information fed into the reports. Too often, it's been documented that fraudulent financial activity or poor control oversight have led to misstated financial statements intended to mislead users. Even when analyzing audited financial statements, there is a level of trust that users must place in the validity of the report and the figures being shown.

What Are the Main Types of Financial Statements?

The three main types of financial statements are the balance sheet, the income statement, and the cash flow statement. These three statements together show the assets and liabilities of a business, its revenues, and costs, as well as its cash flows from operating, investing, and financing activities.

What Are the Benefits of Financial Statements?

Financial statements show how a business operates. It provides insight into how much and how a business generates revenues, what the cost of doing business is, how efficiently it manages its cash, and what its assets and liabilities are. Financial statements provide all the details on how well or poorly a company manages itself.

How Do You Read Financial Statements?

Financial statements are read in several different ways. First, financial statements can be compared to prior periods to understand changes over time better. Financial statements are also read by comparing the results to competitors or other industry participants. By comparing financial statements to other companies, analysts can get a better sense of which companies are performing the best and which are lagging behind the rest of the industry.

What Is GAAP?

Generally Accepted Accounting Principles (GAAP) are the rules by which publicly-owned United States companies must prepare their financial statements. It is the guideline that explains how to record transactions, when to recognize revenue, and when expenses must be recognized. International companies may use a similar but different set of rules called International Financial Reporting Standards (IFRS).

The Bottom Line

Financial statements are the ticket to the external evaluation of a company's financial performance. The balance sheet reports a company's financial health through its liquidity and solvency, while the income statement reports its profitability. A statement of cash flow ties these two together by tracking sources and uses of cash. Together, these financial statements attempt to provide a more clear picture of a business's financial standing.

U.S. Securities and Exchange Commission. " Exxon Mobile Corporation Form 10-K for the Fiscal Year Ended Dec. 31, 2021 ."

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Positioning Statement: Examples, Templates, Best Practices

Casey O'Connor

What Is a Positioning Statement? 

Why are positioning statements important, positioning statement vs. mission statement, positioning statement vs. value proposition, key elements of a positioning statement, how to write a positioning statement, positioning statement template, positioning statement examples, positioning statement best practices.

A positioning statement defines what a company’s product or service does, the market it serves, what makes it stand out from its competitors, and the benefits of buying it. 

Positioning statements are used by sales teams and marketers to help them better understand where they fit in — and how they stand out — among their overall market. The clearer, more thorough internal understanding that comes from a strong positioning statement can help sales reps sell more effectively to well-qualified prospects. 

In this article, we’ll go over everything you need to know about positioning statements, including what they are, how to write them, a few real-world examples, and some best practices to follow as you write your own. 

Here’s what we’ll cover:

• Why Are Positioning Statements Important? 

Positioning statements are typically meant to be internal and are used by marketing and sales teams to guide them in decision-making around sales strategy and the buying experience. 

That being said, a well-crafted positioning statement may also help define the product for buyers and others not internal to the company. 

A positioning statement helps marketers and sales reps strongly and consistently define the product’s value proposition throughout advertising campaigns and the sales process . It gives sales reps insights into how to best position themselves to appeal to their specific buyer personas. 

The position statement is a living, breathing document, and should be updated over time as your organization, product, and/or target market(s) grow and change. 

Positioning statements help marketers and salespeople ensure that their sales approach and strategies are in line with the overall brand, and that they speak to the unique needs of the target market. 

In other words, the positioning statement gives a clear vision to sales and marketing about how to showcase and talk about the product’s unique selling proposition (USP) in a way that’s in line with and strengthens the brand.

This, in turn, dictates how your target market perceives you and your product, and creates a better buying experience for them. 

Positioning statements are often confused with mission statements. Although the two are similar, there are some notable differences.

The primary difference between a mission statement and a positioning statement is their audience. While positioning statements are meant to be internal, mission statements are written with a public audience in mind. 

Here’s an example of how Facebook’s mission statement might differ from its positioning: 

(Note: These are both invented statements for the sake of the example.)

It’s also helpful to describe the difference this way: the positioning statement describes the “what” of your product, while the mission statement describes the “why” of your company. 

Positioning statements are also often conflated with value propositions. 

These two are more closely related than the positioning statement and value proposition are. In fact, the value proposition is a subset of the positioning statement. 

The value proposition explains your product or service’s specific and unique benefit. It helps both sellers and buyers better understand what sets your offer apart from the competition’s. 

1. Brand Identity

Defining your brand identity — in other words, your business’s “personality” — includes things like logo and color scheme, brand values, marketing tone, and more. 

There are a number of front-facing and behind-the-scenes factors that make up a brand’s identity, and they come together to shape the internal and external culture of your company.  

2. Brand Values

Though brand values are one component of brand identity, they’re so critical to the positioning statement that it’s important to also define them in their own right.

Your brand values help guide internal decision-making and act as their own form of marketing. 

3. Target Audience

Sales and marketing need to align carefully to create a detailed ideal customer profile (ICP) and buyer personas . 

Be as specific as you can here, and create as many ICPs/buyer personas as you have niche markets and sublists. In fact, go a step further if you can and add details to this section for each individual buyer you prepare to encounter. 

4. Market Category

When you define your market, you paint a clear picture of both buyers and sellers in your space. 

This is your chance to highlight what specific features buyers are looking for, the benefits they’ll get from using your product, and how your competitors are attempting to address them. 

5. Point of Difference

After identifying the other players in your space and defining their offers, your positioning statement needs to include tangible, specific information about how your offer differs from and outshines the competition. 

What is your unique selling point (USP)? Why do buyers choose you instead of the competition? What do you offer that they don’t, do better than they do, or solve that they can’t? 

Your point of difference is at the heart of how you position yourself in the market, so be as specific as you can here. 

6. Reason to Believe

It’s also a good idea to include a “reason to believe” in your positioning statement. 

In other words, give a little bit of proof to back up what you’re claiming to offer. 

Although this document is primarily internal, including customer testimonials, noteworthy company achievements or awards, and/or relevant case studies in the positioning statement can help salespeople feel ready to confidently back up their selling points.  

7. Brand Promise

Some positioning statements also include something called a brand promise. In other words, they paint the picture of what life could be like for the buyer if their problem were solved by your product. 

Tip: Understanding buyer psychology can help form a winning positioning statement. Grab our ebook below to discover power words and psychological principles.

Fortunately, writing a positioning statement is a relatively straightforward task. Not only that, but it’s easily revised and can be updated whenever the team sees fit. 

The following steps will help you write or update your company’s positioning statement. 

1. Do Some Field Research

If you’re writing your very first positioning statement, it’s perfectly okay to look at a few examples from other companies that have a strong model in place. 

This may require a bit of digging, as most positioning statements remain internal, but a little bit of networking should give you access to at least a couple of examples (we’ve also included a few later in this article).

Of course, don’t copy anyone else’s language or selling points — but seeing the framework in a real-world example can help you draft your own. 

2. Gather Stakeholders and Other Feedback

A positioning statement requires input from several different teams. As you create your own, it’s important to seek feedback from the following departments: 

• Customer Success
• C-suite executives

Although it’s primarily sales and marketing that use the positioning statement on a day-to-day basis, customer success can help you shape the tone by providing customer testimonials and case studies, and c-suite executives can help ensure the statement is in line with the company’s overall goals. 

3. Define Customers and Their Needs

Next, you need to get on the same page with a very clear and thorough understanding of your target market. 

In other words, it’s time to nail down the ICP and any buyer personas you anticipate encountering. 

Customer surveys can be particularly insightful during this step. Ask successful, long-term customers to share what they love about your product and how much their lives have improved since adopting it. This feedback can shape the messaging of your positioning statement. 

4. Develop Each Aspect of the Framework

Now that you’ve gathered the major players and defined the market, it’s time to start drafting. 

Positioning statements should be relatively short (3 – 5 sentences, at the most). This presents a challenge for some teams who are eager to share everything they can about their offer. 

With that in mind, it can sometimes be helpful to start the process long-form and write notes about each element of the positioning statement without regard for brevity. This will ensure that the most important ideas are captured. 

5. Write Your Positioning Statement Using the Template

With all of your ideas on paper, it’s time to write the actual statement. Use your notes on each element of the statement to help fill in a basic positioning statement template (we’ll share an example in the next section). 

The following is one example of an effective positioning statement template.

For [target market] who [target market need], [brand name] offers [market category] [point of difference/primary benefit differentiating you from competitors] so they can [end benefit] because [reason to believe].

Here are a few examples of strong positioning statements from real-world companies. 

Mailchimp ’s positioning statement maximizes its reach by packing a lot of information into each sentence — and it works. This positioning statement captures the market, its needs, and all the impressive ways in which its products meet those needs. 

Looking for a simple and to-the-point positioning statement example? Vendasta ’s positioning statement does just that. It answers who Vendatsa helps and what they help them do. It’s short and straightforward, and it helps the audience understand the product without overwhelming the reader with too much information. 

This is a good example of a positioning statement that doesn’t quite follow the template but still gets the job done. Slack does a great job of showcasing their brand promise: make work life simpler, more pleasant, and more productive.

They also aren’t shy about advertising their reasons to believe — there’s no arguing with the success of a product used by hundreds of thousands of customers all over the world.

The following are some best practices to keep in mind as you create or update your positioning statement. 

1. Keep It Short and Sweet

Your positioning statement should give as much clear information as possible, in as few words as possible. If possible, try to limit it to three to five sentences. 

If you’re struggling with this, look at feedback directly from happy customers, and try to align your language and statements with theirs. Happy customers tend to highlight what current prospects are looking for. 

2. Be Transparent

A positioning statement should always be 100% truthful and authentic. 

Although it’s designed to help sellers be more persuasive in sales conversations , the positioning statement should never be used to put your company in a category where it doesn’t belong or elevate it above its current performance. 

Be proud of your offer — your job is to make sure it shines — but above all, be honest. 

3. Lead With Empathy

More than half of customers expect the brands they choose to show empathy , but most are disappointed by what they see when they shop. 

4. Make It Unique and Memorable

Although a good positioning statement has several key elements, the crux of the messaging is the point of difference.

Make sure your sales and marketing teams take as much time as necessary to define (and find the right language to describe) your product’s USP. The statement should help sellers clearly distinguish their offer from the competition.

5. Look to Your Brand Values

When in doubt, go back to your brand values. The things that matter to your brand will help you define your position in the market.

This isn’t just about staying true to yourself as you achieve success (though that’s important, too) — more and more often, buyers are making purchasing decisions based on values and connection .

Does your company have a positioning statement? What steps will you take to create or update yours?

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22 vision statement examples to help you write your own.

When launching a startup, founders typically have an idea of what they want to achieve — a vision of what success will look like. During the strategic planning process, it’s important to put this vision into concrete terms. Not only does a vision statement clarify your thoughts, but it helps employees and stakeholders understand what the business has set out to accomplish. No matter what the business, a good mission and vision statement can inspire and motivate employees to make that vision a reality.

Whether it’s your first or fifth business, writing a compelling vision statement can be challenging. Below, we'll share how to write a vision statement — one that inspires your employees and positively impacts your business — and we'll look at a few vision statement examples to help you get started. 

What is a vision statement? 

A personal mission statement and personal vision statement can be used to guide our decision-making and help us stay focused to meet our long-term goals. Company statements are no different. A company vision statement is one of your most important business documents, along with your mission statement and core values. Although it’s easy to confuse the three, each one is unique and serves its own purpose. 

Core values are the organization’s long-term beliefs and principles that guide employee behavior. A mission statement deals with “why” an organization exists, while a vision statement outlines “what” that existence will eventually look like. A mission statement has to do with what the organization is doing in the present, while a vision statement focuses on the future. Mission statement examples include L’Oreal’s “Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy, and safety.” Conversely, Disney’s vision for itself is “to be one of the world’s leading producers and providers of entertainment and information.”

Primarily intended for internal employees and shareholders, a vision statement describes what an organization aspires to be. It helps to think of a vision statement as part roadmap, part inspiration. By outlining a long-term vision, rather than just short-term goals, a vision statement helps give the organization shape and purpose. 

Why it’s important to have a vision statement.

Despite the importance of a vision statement, many companies choose to operate without one. Some simply combine their mission and vision into one general document. Others do away with the idea altogether, thinking that corporate visions are vague statements that serve no actual purpose. 

Furthermore, studies show that highly aligned organizations grow revenue 58% faster, and are 72% more profitable than ones that are unaligned. If an organization doesn’t have a vision or a clear idea of what it wants, it will greatly limit its opportunities and have a difficult time inspiring employees to stay committed.  

How to write a vision statement.

Writing a vision statement may seem like a daunting task. It’s read by every employee and shareholder, and greatly impacts the success of the organization. And a vision statement takes time and thought. When done well, a vision statement can provide the encouragement your company needs to achieve its goals. To streamline the process, keep the following steps in mind while crafting your vision statement:

1. Determine who will help write your vision statement.

When starting out, it’s likely you and your partners will be responsible for writing your company’s vision statement. Once you start hiring, you can ask managers and employees to contribute additional insights. Interviewing a range of individuals will help create a vision statement that integrates and speaks directly to the entire organization. 

2. Project your goals for the future.

Imagine your company five or ten years down the line. The outcome you envision — your dream for the future, your success as a company — should be captured in the vision statement. Keep in mind that the statement should only include the vision, not an actual step-by-step plan for implementing solutions. 

The following questions can help you clarify your vision: 

• Where do we want the organization to go? 
• What can we realistically achieve?
• What problem does the organization intend to solve?
• What are the changes we believe the organization can make for individuals? For the industry? 
• How will things be different if the vision is realized?
• What phrases or keywords describe the type of organization and outcome we want?

3. Stick to the specifics.

A generic vision statement — one that sounds like it could apply to any company — will not be enough to motivate your team. Vision works best when it’s specific and describes an end goal only your organization can provide. Don’t be afraid to dream big. A lukewarm vision will only yield lukewarm results. So it’s important to be bold, and even risky, when writing your vision statement. 

4. Keep it short and simple.

While it should be specific, a vision statement shouldn’t be overly detailed. It should be concise. Start by jotting down all of your ideas, and then pare those down to the essentials. Keeping just one or two key points helps create a clear vision that’s easy for everyone to focus on and fulfill. Stay away from technical terms and jargon, and use the present tense. Rather than trying to write something catchy, aim for clarity. A great vision statement works best when it’s simple, memorable, and inspirational. 

Revisit your vision often as your company evolves.

A vision statement sets an organization’s sights on the future. However, once that future is reached, the vision needs to continue moving forward. Your vision statement is a living document, not a set of static sentences. It plays an important part in your overall strategic plan for a certain time frame. It should therefore be regularly updated to reflect your organization’s current purpose. 

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Constantly communicate your vision.

Once you have a vision statement that articulates your end goal, make sure it’s clearly communicated. A vision is more effective when your entire organization takes it to heart. Commit the proper resources and time toward realizing the vision you’ve set. This can mean investing in seminars and training or launching a new product. It can also include offering the lowest possible prices, entering new markets, or exploring other areas of opportunity. A good way to help everyone align with a company's vision statement is by inviting them into the process. Ask for employees’ input, and suggest ways to incorporate the vision into their work. Then, make sure to recognize or reward individuals for their standout contributions.

Vision statement examples.

Sometimes, seeing what works for notable companies is just the inspiration you need to create your own vision statement. Below are some inspiring vision statements from today’s top companies:

Concept-based vision statements.

Some vision statements are based on concepts of what the company hopes to be or achieve in the future. This can be a general statement focused on customers, or a position the company wants to hold within the industry. Below are a few examples of concept-based vision statements:

• BBC: “To be the most creative organization in the world”
• Disney: “To make people happy.”
• Google: “To provide access to the world’s information in one click”
• IKEA: “To create a better everyday life for the many people”
• Instagram: “Capture and share the world’s moments”
• LinkedIn: "Create economic opportunity for every member of the global workforce”
• Microsoft: “To help people throughout the world realize their full potential”
• Nike: “To bring inspiration and innovation to every athlete in the world”
• Oxfam: “A just world without poverty”
• Shopify: “To make commerce better for everyone”
• Sony: "To be a company that inspires and fulfills your curiosity.”
• TED: “Spread ideas”
• Tesla: “To accelerate the world’s transition to sustainable energy”
• Uber: “We ignite opportunity by setting the world in motion”
• Whole Foods : “To nourish people and the planet.”

Quality-based vision statements.

Other common vision statements are focused on internal goals. These include the type of products and services the company hopes to provide as they grow. Quality-based vision statements can also relate to company culture and operations. The following are some examples from actual United States companies in different industries:

• Amazon: “Our vision is to be earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
• Avon: “ To be the company that best understands and satisfies the product, service, and self-fulfillment needs of women—globally.”
• Ben & Jerry’s: “Making the best ice cream in the nicest possible way”
• Ford: “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.” 
• IBM: “To be the world’s most successful and important information technology company. Successful in helping our customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important because we will continue to be the basic resource of much of what is invested in this industry.”
• McDonald’s: “To move with velocity to drive profitable growth and become an even better McDonald’s serving more customers delicious food each day around the world.”
• Nordstrom: “To serve our customers better, to always be relevant in their lives, and to form lifelong relationships”
• Starbucks: “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” 
• Warby Parker: “We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket. We also believe that everyone has the right to see.”
• Zappos: “To provide the best customer service possible. Deliver 'WOW' through service”

Keep a clear vision.

Even if it’s just a few sentences, a vision statement provides a lot of value. Not only does it outline the company’s desired outcome, but it can communicate intentions and hopes for the future. The best part is that a vision statement changes with your organization. When a vision is reached or updated, it’s time to create a new vision statement. This encourages everyone toward greater goals, and opens your company to more possibilities.

Ready to bring your vision to life? Brex can help.

How to prepare a profit and loss statement: a guide with examples

By Christian Kunkel May 21, 2024

A profit and loss statement, or a company’s income statement, is a significant financial document that provides a snapshot of the company’s financial performance over a specified period, typically quarterly or annually. The statement shows whether a company has generated a profit or incurred a loss over the stated period by providing insights into revenues, costs, and expenses.

Usually, the income statement starts with the company’s total revenue (gross income) from sales of goods or services. Various expenses, such as the cost of goods sold, operating expenses, taxes, and interest payments, are then subtracted from the total revenue to arrive at the net income or net loss for the said period, highlighting the company’s profitability or lack thereof.

Importance of profit and loss statement

A profit and loss statement loss (P&L) is vital for business accounting, regardless of a business’s size or scale of operations. It offers valuable insights into a company’s ability to generate profits, manage expenses, and achieve financial goals. Stakeholders, such as investors, creditors, and management, consider these critical parameters to assess the company’s creditworthiness, investment potential, and overall financial health. By analyzing the trends in revenue and expenses over time, stakeholders can identify potential risks and opportunities and areas of strength and weakness for strategic decision-making, financial planning, and resource allocation.

A P&L statement serves as a fundamental tool for assessing financial performance. It facilitates clear communication through accurate financial reporting to internal and external parties, fostering trust and supporting informed decision-making for sustainable business growth.

Types of profit and loss statements

Depending on the industry, accounting standards, financial reporting requirements, and the specific needs of the business, a profit and loss statement can vary from one company to another. Some common examples of profit and loss statements include:

• Single-Step Profit and Loss Statement: A straightforward income statement that summarizes revenues and subtracts all expenses in a single step to calculate net income. They are commonly used by smaller businesses or those with simple financial structures.
• Multi-Step Profit and Loss Statement: This statement breaks down revenues and expenses into several categories to provide greater insights into the company’s financial performance. It typically includes gross profit, operating income, and net income to allow a more comprehensive analysis.
• Contribution Margin Income Statement: This statement focuses on the contribution margin (the difference between total revenues and variable expenses) to help understand how profitability is affected by changes in sales volumes. It is useful for decision-making in cost-volume-profit analysis.
• Comparative Profit and Loss Statement: Compares financial data from different periods, such as comparing year-on-year results or actual results with budgeted or forecasted figures, to help identify trends, deviations from expectations, and areas for improvement.
• Common-Size Profit and Loss Statement: Each item is a percentage of total revenue, making it easier to compare across different periods or among companies of various sizes. It helps identify cost structures and analyze the proportion of expenses relative to revenue.

Components of a profit and loss statement

A P&L statement comprises several vital components comprehensively overviewing a company’s financial performance. The main components include:

• Revenue : The total income, including sales revenue, interest income, and any other sources of income directly related to the primary business activities, generated from the sale of goods or services during the reporting period.
• Cost of Goods Sold (COGS) : Also called the cost of sales, this refers to the direct costs associated with producing or acquiring the goods or services sold by the company. It includes costs incurred on raw materials, labor, and manufacturing overhead.
• Gross Profit: Calculated by subtracting the total cost of goods sold from the total revenue, gross profit indicates the profitability of the core business operations before considering other expenses such as operating expenses, taxes, and interest.
• Operating Expenses: The expenses incurred in the day-to-day operations of the business, including salaries and wages, rent, utilities, marketing expenses, depreciation, and administrative costs.
• Operating Income : Calculated by subtracting operating expenses from gross profit, operating income, operating profit, or earnings before interest and taxes (EBIT), reflects the profitability of the core business operations before considering non-operating items.
• Non-Operating Income and Expenses: Revenues and expenses, such as interest income, interest expense, gains or losses from investments, and foreign exchange gains or losses, that are not directly related to the primary business operations.
• Income Taxes: The amount of taxes that the company owes for the reporting period, calculated according to the applicable tax rates and tax regulations.
• Net Income: The final figure achieved after subtracting all expenses, including operating expenses, non-operating expenses, and income taxes, from the total revenue is called net income, the bottom line or net profit, and represents the company’s overall profitability for the period.

Step-by-step procedure to create a P&L statement

When creating a profit and loss statement, it is crucial to ensure accuracy and completeness, as it reflects your company’s financial performance and can be a vital tool in securing investment. The stepwise procedure to create an income statement is described below:

Example of a profit and loss statement

Preparing a profit and loss statement 

Preparing a comprehensive income statement manually can be a daunting task. Fingercheck’s payroll engine and integration with accounting software can streamline generating profit and loss statements by automatically consolidating financial data and categorizing income and expenses.

Our user-friendly interface, and customizable reporting features can help you manage profit and loss statements for accurate financial reporting, informed decision-making, and strategic planning. Get started today !

Fingercheck and any related entities do not offer tax, accounting, or legal advice. This content is designed for informational purposes only and should not be considered a source of tax, legal, or accounting advice. It is recommended that you consult your tax, legal, and accounting advisors before undertaking any related activities or transactions.

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Christian kunkel.

Head of Marketing by day, a NY Jets superfan by night, and a startup veteran by some miracle. He loves crafting stories almost as much as rooting for a losing football team.

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I-Statements: How & When to Use Them (With Examples)

If you’ve been looking at ways to improve your relationships, you might have come across the idea of I-statements. They’re often suggested as a way to help you resolve conflict in a respectful, constructive manner. [ 1 ]

We’re going to take a good look at I-statements: what they are, how they work, and when you shouldn’t use them.

How to create a good I-statement

• Examples for practice
• Misuse of I-statements

What is an I-statement?

An I-statement is a sentence beginning with the word “I” that tells another person how you are feeling in a clear, constructive, and empowered way. For example, you might say, “I feel…” or “I become nervous when….”

I-statements are a powerful tool to help you express your feelings to someone else without assigning blame or making them feel defensive. [ 2 ] We usually use them when we’re saying something that the other person is likely to be upset by, but they’re also useful when you want to show that you’re taking full responsibility for your feelings. [ 3 ]

Why are I-statements important?

I-statements show that you want to have a constructive, blame-free conversation and that you are willing to take responsibility for your own feelings. This gives you a headstart when you want to have a productive conversation and find a mutual solution. [ 4 ]

When you start a conversation by talking about the other person’s actions, you’re sending the message that they’re the problem. For most people, this immediately leads to them becoming defensive and trying to deflect blame back onto you. The conversation becomes like a game of emotional tennis, with each of you trying to land the blame on the other person’s side of the net.

A productive conversation comes when you’re both working together to explore a problem. You’re more like detectives trying to understand the root cause of what went wrong. You show each other your ‘clues’ in the form of your feelings and reactions and try to find a solution that makes both of you happy. An I-statement is an important tool to help you give the other person the information they need about your experiences.

Don’t underestimate how powerful it can be when you take responsibility for your own emotions. [ 5 ] For example, saying, “You make me angry when you…” doesn’t take any responsibility for your emotional reaction. It sounds as though your anger is a passive, inevitable consequence of their actions, but it isn’t.

When you say “I get angry when…” you are making space for the possibility that you might be able to react in a different way. You’re being honest about your feelings, but you’re not presenting them as being something the other person did to   you.

Try listening to the people around you when they’re talking about their emotions and thinking about how many people are taking responsibility for their own emotions. You might be surprised at how rare it is and how you find yourself responding differently when you hear someone who does.

Communicating your feelings using I-statements can feel strange and unnatural, especially during arguments. We’re going to break down the steps to help you form your I-statements. Once you’ve practiced these instructions, using I-statements will eventually become natural for you. Here is how to create a good I-statement.

1. Identify your feelings

You can’t explain your feelings to someone else if you haven’t thought about what those feelings actually are. When you’re thinking of an I-statement, always start by trying to understand your emotions.

Journaling and mindful meditation can be helpful if you struggle to understand how you feel. [ 6 ] Keeping a journal can be especially helpful as you can look back at what you’ve written to see patterns in your emotional responses.

You may need to take some time to calm down following an argument before you can really unpack your problems and be ready for positive communication. What you are feeling is the first part of your I-statement. For example, you might begin an I-statement by saying, “I feel annoyed…” or “I feel lonely….”

You might find this article on improving self-awareness helpful.

2. Describe the behavior that bothers you

I-statements are focused on you and your feelings, but you’re still trying to get someone else to change their behavior. They need to understand what the problem is if you want them to change. Describing the behavior that’s causing the problem is the second part of your I-statement.

The trick to describing problematic behavior in an I-statement is to be as factual and non-judgemental as you can. Try to stick to objective observations. For example, saying that someone is lazy is making a value judgment about their character and their motivations. Saying that they don’t put their dishes in the dishwasher is a simple fact.

Describing behavior gives the other person a chance to explain something you might not have realized. For example, saying that they’re lazy will probably leave them feeling defensive. If you mention that they don’t put dishes in the dishwasher, they might explain that they’ve hurt their knee and that chore is painful for them.

Check whether your statement is only about a specific behavior by imagining that you have a CCTV recording of your conversations. Would you be able to prove that they were wrong? CCTV couldn’t prove that they weren’t listening to you during a conversation, but it could prove that they were playing a game on their phone.

3. Talk about how their behavior affects you

We start our I-statements by talking about how we feel, but there’s often more going on than just one feeling. Talking about the effect a problem is having on you gives you a chance to express some of the other thoughts and emotions that come into play.

For example, you might be scared when your partner yells at you because it brings back memories of being bullied at school. Explaining the effect their behavior is having on you gives them a deeper understanding of you and your feelings.

Again, be careful not to assign blame when talking about the effects on you. Your I-statement is all about accountability and taking responsibility. Your partner isn’t to blame for other students bullying you at school, but they do need to know the effects of their actions.

Not all I-statements will have a part that talks about the effect of the behavior on you. If it does, this is the final part of your I-statement.

4. Check you are being assertive

A good I-statement is empathetic but also assertive . Check your language to make sure that you’re not minimizing your feelings or trying to prioritize the other person’s feelings over your own.

Phrases such as “It’s nothing really” or “I’m probably overreacting” tell the listener that your needs aren’t important and that there’s no need to change. Your feelings are important, and you need to be able to talk about them.

5. Practice

Talking about our problems in I-statements isn’t natural for most of us. The more you use them, the more natural they will become. Over time, they may also change how you think about conflict in your life.

I-statements work best when both people in the conversation are using them. They’re often used in couples’ therapy to help us get used to talking about our own needs and listening to the other person.

If you’re trying to work through issues in a particular relationship, it might be helpful to discuss using I-statements with the other person. You can help each other to improve your communication style and understand more about each other in the process.

You can also learn more about improving communication in relationships .

Examples of good I-statements

Making I-statements isn’t easy, especially when you first start, because they make you feel vulnerable . Here are some examples to help you to practice:

How I-statements can be misused and what to do about it

I-statements are generally a valuable tool, but toxic or abusive people can sometimes misuse them in an attempt to manipulate and control you. We’re going to look at how to identify when this is happening and what to do about it.

1. They use you-statements in disguise

Toxic people may try to make it harder for you to defend yourself against their accusations by starting them with the word “I.” They might say, “I feel like you’re rude and disrespectful , ” or “I’m really hurt that you abandoned me and never make time for me.” These are not actually I-statements.

To see whether something is an I-statement or an accusation, try removing the first few words from the sentence. If the message is basically the same, it’s probably a you-statement pretending to be an I-statement.

For example, there isn’t really much difference between “I feel like you’re rude and disrespectful” and “You’re rude and disrespectful.”

What to do about it

How you respond to you-statements in disguise usually depends on whether you think the other person is trying to manipulate you intentionally or not.

If you think they’re genuinely trying to communicate well, you can try to help them communicate their feelings better. Try asking questions about how they feel and showing them that you do care about their feelings. Explain calmly that you’re feeling a little attacked, and consider asking for some time to calm down to help you discuss the problem more constructively.

Depending on the relationship you have with them, you might be able to encourage them to do some research into communicating their needs better. If they’re someone you know well and have a trusting relationship with, you could talk about the principles of I-statements and how they work best. You could even suggest that they read this article.

If you suspect that they’re trying to manipulate you, it’s often better to disengage from the conversation. Narcissists in particular use this technique and can thrive off the conflict that it can cause. [ 7 ]

If you have to engage (for example if they are a work colleague, or your boss), remind yourself that they’re not trying to find a constructive solution to the problem. Their agenda is more likely to be to blame you entirely… or even make you blame yourself.

In this case, try to take an objective view of your behavior. Consider asking a trusted friend, or even a therapist , for a second opinion as to whether you are in the wrong. Apologize for any mistakes you genuinely believe you have made. Be polite but non-committal when they complain about situations where you don’t believe you did anything wrong.

For example, you could say, “I understand that it felt that way , ” or “That wasn’t my intention.”

2. They close down the discussion

When someone is using I-statements as a weapon, they often use their feelings as a way to shut down the conversation. This behavior is hurtful, invalidating, and often manipulative. [ 8 ]

For example, if they say, “I feel like you’re really disrespectful,” you might explain why you don’t believe your actions were disrespectful. They would then try to take control of the conversation by saying, “I’m just telling you how I feel.”

None of us can tell someone else how they feel about a situation, but it’s not OK to use that fact to shut down a discussion, especially if they started the conversation.

If you feel someone is using this argument in bad faith, it’s often better to disengage. Finding a good resolution to a conflict requires both people to work together. Using I-statements to shut down a conversation like this is an attempt to avoid taking responsibility for what they have said. They’re showing you that they’re not willing to work with you to make things right again.

If you need to work with them to find a solution, try to move the conversation toward concrete actions rather than allowing them to control you with discussions about their feelings. You could say, “I respect that’s how it feels to you, just as you respect that it feels different to me. Given that we feel very differently about it, let’s focus on trying to agree on what we can do differently to make this work.”

• McIsaac, H., & Finn, C. (2005). Parents beyond conflict. Family Court Review , 37 (1), 74–82. https://doi.org/10.1111/j.174-1617.1999.tb00529.x
• Gordon, T. (1970). P.E.T., Parent Effectiveness Training: The tested new way to raise responsible children . New American Library.
• ‌ Burr, W. R. (1990). Beyond I-Statements in family communication. Family Relations , 39 (3), 266. https://doi.org/10.2307/584870
• ‌ Gordon, T. (1983). Transforming early parenthood to promote family wellness. In D. Mace (Ed.), Prevention in family sciences . Sage.
• ‌ Gallois, C. (1994). Group membership, social rules, and power: A social-psychological perspective on emotional communication. Journal of Pragmatics , 22 (3-4), 301–324. https://doi.org/10.1016/0378-2166(94)90114-7
• ‌ Pennebaker, J. W. (1997). Writing about emotional experiences as a therapeutic process. Psychological Science , 8 (3), 162–166. https://doi.org/10.1111/j.1467-9280.1997.tb00403.x
• ‌ Morf, C. C., & Rhodewalt, F. (2001). Unraveling the paradoxes of narcissism: A Dynamic Self-Regulatory Processing Model. Psychological Inquiry , 12 (4), 177–196. https://doi.org/10.1207/s15327965pli1204_1
• ‌ Brumariu, L. E., & Kerns, K. A. (2014). Mother-child emotion communication and childhood anxiety symptoms. Cognition and Emotion , 29 (3), 416–431. https://doi.org/10.1080/02699931.2014.917070

Natalie Watkins writes about socializing for SocialSelf. She holds a B.A. in Experimental Psychology from the University of Oxford, an M.S.c. in Cognitive and Clinical Neuroscience from the University of London, and is currently in her final year of an MSc in Integrative Counselling at the University of Northampton.

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Current Edition Date: 10/19/2023

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Covid-19 vaccine, talk with your health care provider, risks of a vaccine reaction, what if there is a serious problem, countermeasures injury compensation program, how can i learn more.

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COVID-19 vaccine can prevent COVID-19 disease. Vaccination can help reduce the severity of COVID-19 disease if you get sick.

COVID-19 is caused by a coronavirus called SARS-CoV-2 that spreads easily from person to person. COVID-19 can cause mild to moderate illness lasting only a few days, or severe illness requiring hospitalization, intensive care, or a ventilator to help with breathing. COVID-19 can result in death.

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Older adults and people with certain underlying medical conditions (like heart or lung disease or diabetes) are more likely to get very sick from COVID-19.

Updated (2023–2024 Formula) COVID-19 vaccine is recommended for everyone 6 months of age and older.

COVID-19 vaccines for infants and children 6 months through 11 years of age are available under Emergency Use Authorization from the U. S. Food and Drug Administration (FDA). Please refer to the Fact Sheets for Recipients and Caregivers for more information.

For people 12 years of age and older, updated COVID-19 vaccines, manufactured by ModernaTX, Inc. or Pfizer, Inc., are approved by FDA.

• Everyone 12 years and older should get 1 dose of an FDA-approved, updated 2023–2024 COVID-19 vaccine. If you have received a COVID-19 vaccine recently, you should wait at least 8 weeks after your most recent dose to get the updated 2023–2024 COVID-19 vaccine.
• Certain people who have medical conditions or are taking medications that affect the immune system may get additional doses of COVID-19 vaccine. Your health care provider can advise you.

Some people 12 years of age and older might get a different COVID-19 vaccine called Novavax COVID-19 Vaccine, Adjuvanted (2023–2024 Formula) instead. This vaccine is available under Emergency Use Authorization from FDA. Please refer to the Fact Sheet for Recipients and Caregivers for more information.

Tell your vaccination provider if the person getting the vaccine:

• Has had an allergic reaction after a previous dose of COVID-19 vaccine or an ingredient in the COVID-19 vaccine , or has any severe, life-threatening allergies
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In some cases, your health care provider may decide to postpone COVID-19 vaccination until a future visit.

People with minor illnesses, such as a cold, may be vaccinated. People who are moderately or severely ill should usually wait until they recover. People with current COVID-19 infection should wait to get vaccinated until they have recovered from their illness and discontinued isolation.

Pregnant people with COVID-19 are at increased risk for severe illness. COVID-19 vaccination is recommended for people who are pregnant, breastfeeding, or trying to get pregnant now, or who might become pregnant in the future.

COVID-19 vaccine may be given at the same time as other vaccines.

• Pain, swelling, or redness where the shot is given, fever, tiredness (fatigue), headache, chills, muscle pain, joint pain, nausea, vomiting, and swollen lymph nodes can happen after COVID-19 vaccination.
• Myocarditis (inflammation of the heart muscle) or pericarditis (inflammation of the lining outside the heart) have been seen rarely after COVID-19 vaccination. This risk has been observed most commonly in males 12 through 39 years of age. The chance of this occurring is low.

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For other signs that concern you, call your health care provider.

Adverse reactions should be reported to the Vaccine Adverse Event Reporting System (VAERS). Your health care provider will usually file this report, or you can do it yourself. Visit the VAERS website or call 1-800-822-7967 . VAERS is only for reporting reactions, and VAERS staff members do not give medical advice.

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"She was always the model example of resilience" - Creative Director & Stylist Yun Ji-bin releases statement in support of ADOR CEO Min Hee-jin

T he South Korean Creative Director and Stylist Yun Ji-bin recently released a statement in support of Min Hee-jin, the CEO of ADOR, through her Instagram stories. Though Ji-bin is not housed under ADOR or related to the company in any way, she has worked with Hee-jin on many projects including the solo debut of BTS' V, LayoVer, Red Velvet's RBB and Summer mini-album, etc.

In the statement, which was released on Tuesday, May 21, the creative director and stylist expressed that Min Hee-jin has always been kind to her and the people around her. She has also been a resilient person who's upfront about unfair, illegal, and crude things that are directed toward her.

Therefore, she expressed that the current situation with several accusations and allegations passed at her was saddening to witness.

"She was always the model example of resilience, disliking crude and foul things while also being quite fearful, causing her to always remain consistent."

South Korean creative director and stylist Yun Ji-bin uploads Instagram story in support of ADOR CEO Min Hee-jin

On Tuesday, the creative director and stylist Yun Ji-bin took to her personal Instagram to upload a story about the ongoing feud between HYBE and ADOR. Ji-bin spoke in support of ADOR's CEO, Min Hee-jin.

She narrated the story of when she first met her and also added other instances that showcased the CEO's likable personality:

"Seven years ago, when I first met unni (elder sister) as a director, she was the first one to call me and ask, "are you okay?" On that day, we has to completely scrap a music video due to costume issues and I was out of my mind with all kinds of thoughts and guilt. Hee-jin unnie was alwaus that kind of person."

Her statement continued:

"She tends not to surround herseld with many people, which made me worry yet admire how she could carry so much responsibility and burden with such a small frame. But she had always been the kind of person to sincerely and silently carry out her duties. That this kind of unnie is now enduring greater acuusations and slander than all of the burden she's carried until now make my heart ache and feel sorry."

On the other hand, Yun Ji-bin isn't the only one who wrote a message in support of Min Hee-jin. Director Shin Dongle, a renowned professional who worked on the music videos for NewJeans' Cookie, Hybe Boy, all of V's music videos , AKMU's Dinosaur, etc., also uploaded his statement. Through an Instagram post, she uploaded a screenshot of her notes app, stating:

"K-pop is an industry where the pase is so fast that having overlap between synchonicity, xeitgeist, and references at the same time inevitable. I'm the tuype to spend a lot of time on one poject. I get along well with Min Hee-jin unnie, or Hee-jin PD, in this regard, and she's increasingly more consideratire of it.... So even it its annoying to keep having to check releases while I'm working, I made sure to no refer to anything other than the classics. Of course, it's impossible to avoid unintentional reference or zeitgeist overlap bit there's no reason to avaoit it any way."

She concluded her statement by stating that being mindful of not showcasing similarities to other works and kinds of art should be a national rule. In her statement, she expressed that both she and Min Hee-jin shared this perspective and have stuck with it strongly. Therefore, the statement aims to protect her from the plagiarism accusations that NewJeans was directed with recently.

On the other hand, the feud between HYBE and ADOR , where both agencies have been accusing each other of several things including plagiarism , lack of compensation, poor employment contracts, the spread of malicious and false information, etc., has not concluded.

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WASHINGTON – U.S. Trade Representative Katherine Tai today released the following statement concerning the statutory review of the tariff actions in the Section 301 investigation of China’s Acts, Policies, and Practices Related to Technology Transfer, Intellectual Property, and Innovation: “After thorough review of the statutory report on Section 301 tariffs, and having considered my advice, President Biden is directing me to take further action to encourage the elimination of the People’s Republic of China’s unfair technology transfer-related policies and practices that continue to burden U.S. commerce and harm American workers and businesses,” said Ambassador Katherine Tai.    “As the President recognizes in his memorandum, while the tariffs have been effective in encouraging the PRC to take some steps to address the issues identified in the Section 301 investigation, further action is required.   “In light of President Biden’s direction, I will be proposing modifications to the China tariffs under Section 301 to confront the PRC’s unfair policies and practices. From the beginning of the Biden-Harris Administration, I have been committed to using every lever of my office to promote American jobs and investments, and these recommendations are no different. Today, we serve our statutory goal to stop the PRC’s harmful technology transfer-related acts, policies, and practices, including its cyber intrusions and cyber theft. I take this charge seriously, and I will continue to work with my partners across sectors to ensure any action complements the Biden-Harris Administration’s efforts to expand opportunities for American workers and manufacturers.”   The Section 301 statute directs that the four-year review includes a consideration of: the effectiveness of the tariff actions in achieving the objective of the investigation; other actions that could be taken; and the overall effects of the tariff actions on the U.S. economy. The Office of the U.S. Trade Representative’s (USTR) Report  addresses the statutory elements of the review, suggests modifications to strengthen the actions, and makes certain recommendations.   To encourage further elimination of the PRC’s technology transfer-related acts, policies, and practices, Ambassador Tai has recommended that products from the PRC currently subject to Section 301 tariffs should remain. Additionally, in light of the increased burden on U.S. commerce, President Biden is directing Ambassador Tai to take action to add or increase tariffs for certain products. As the Report details, Ambassador Tai will propose the following modifications in strategic sectors:

The Report also makes recommendations for: (1) establishing an exclusion process targeting machinery used in domestic manufacturing, including proposals for 19 exclusions for certain solar manufacturing equipment; (2) allocating additional funds to United States Customs and Border Protection for greater enforcement of Section 301 actions; (3) greater collaboration and cooperation between private companies and government authorities to combat state-sponsored technology theft; and (4) continuing to assess approaches to support diversification of supply chains to enhance our own supply chain resilience.   President Biden is also directing Ambassador Tai to establish an exclusion process for machinery used in domestic manufacturing and to prioritize, in particular, exclusions for certain solar manufacturing equipment.   Next week, USTR will issue a Federal Register notice announcing procedures for interested persons to comment on the proposed modifications and information concerning an exclusion process for machinery used in domestic manufacturing.    Background     In May 2022, USTR commenced the statutory four-year review process by notifying representatives of domestic industries that benefit from the tariff actions of the possible termination of those actions and of the opportunity for the representatives to request continuation.  In September 2022, USTR announced that because requests for continuation were received, the tariff actions had not terminated and USTR would conduct a review of the tariff actions.  USTR opened a docket on November 15, 2022, for interested persons to submit comments with respect to a number of considerations concerning the review.  USTR received nearly 1,500 comments.   As part of the statutory review process, throughout 2023 and early 2024, USTR and the Section 301 Committee (a staff-level body of the USTR-led, interagency Trade Policy Staff Committee) held numerous meetings with agency experts concerning the review and the comments received.    Specifically, the Report concludes: 

• The Section 301 actions have been effective in encouraging the PRC to take steps toward eliminating some of its technology transfer-related acts, policies, and practices and have reduced some of the exposure of U.S. persons and businesses to these technology transfer-related acts, policies, and practices.  
• The PRC has not eliminated many of its technology transfer-related acts, policies, and practices, which continue to impose a burden or restriction on U.S. commerce. Instead of pursuing fundamental reform, the PRC has persisted, and in some cases become aggressive, including through cyber intrusions and cybertheft, in its attempts to acquire and absorb foreign technology, which further burden or restrict U.S. commerce.  
• Economic analyses generally find that tariffs (particularly PRC retaliation) have had small negative effects on U.S. aggregate economic welfare, positive impacts on U.S. production in the 10 sectors most directly affected by the tariffs, and minimal impacts on economy-wide prices and employment.  
• Negative effects on the United States are particularly associated with retaliatory tariffs that the PRC has applied to U.S. exports.  
• Critically, these analyses examine the tariff actions as isolated policy measures without reference to the policy landscape that may be reinforcing or undermining the effects of the tariffs.  
• Economic analyses, including the principal U.S. Government analysis published by the U.S. International Trade Commission, generally find that the Section 301 tariffs have contributed to reducing U.S. imports of goods from the PRC and increasing imports from alternate sources, including U.S. allies and partners, thereby potentially supporting U.S. supply chain diversification and resilience. 

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