how to write a conclusion of a business report

How to Write a Business Report: A Step By Step Guide with Examples

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With so much experience under your belt, you already know a lot about business reporting.

So, we don’t want to waste your time pointing out the obvious because we know what you need.

Secrets. Tricks. Best practices.sales rep drilldown business report

The answer to how to write a mind-blowing business report that you don’t need to spend hours and days writing.

A business report that will immediately allow you to identify your strengths and weaknesses.

A report that’ll help you learn more about your business and do more accurate forecasting and planning for the future.

We believe we have just that right here.

With this comprehensive guide, you’ll create effective sales, analytical, and informative business reports (and business dashboards ) that will help you improve your strategies, achieve your goals, and grow your business.

So, let’s dive in.

What Is a Business Report?

Importance of creating business reports, types of business reports, what should be included in a business report, how to write a business report: an 11-step guide.

• Business Report Examples

Although there’s a variety of business reports that differ in many aspects, in short, a business report definition would be the following:

A business report is an informative document that contains important data such as facts, analyses, research findings, and statistics about a business with the goal to make this information accessible to people within a company.

Their main purpose is to facilitate the decision-making process related to the future of the business, as well as to maintain effective communication between people who create the reports and those they report to.

A good business report is concise and well-organized, looks professional, and displays the relevant data you can act on. The point is to reflect upon what you’ve achieved so far (typically, over the past month, quarter or year) and to use the data to create a new strategy or adjust the current one to reach even more business goals.

Business reports should be objective and based on the data. When stating the facts, people rely on numbers rather than giving descriptions. For instance, instead of saying “our conversion rate skyrocketed”, you would display the exact percentages that back up that claim.

Business reporting matters for several reasons, among which the most important ones are:

Recognizing Opportunities to Grow

Detecting issues and solving them quickly, evaluating a potential partner, having a paper trail, keeping things transparent for the stakeholders, setting new company goals.

In fact, over half of the companies that contributed to Databox’s state of business reporting research confirmed that regular monitoring and reporting brought them significant concrete benefits.

If you never look back at what you’ve achieved, you can’t figure out what you’ve done well and what you can leverage in the future for even better results.

When you analyze a specific aspect of your business over a specific time period and present the data you gathered in a report, you can detect an opportunity to grow more easily because you have all the information in one place and organized neatly.

Is it time to introduce new products or services? Is there a way to enhance your marketing strategy? Prepare a report. Can you optimize your finances? Write a financial business report . Whatever decision you need to make, it’s easier when you base it on a report.

Reports are essential for crisis management because they can introduce a sense of calmness into your team. Putting everything on paper makes it easier to encompass all the relevant information and when you know all the facts, you can make a more accurate and effective decision about what to do next.

Writing business reports regularly will also help you identify potential issues or risks and act timely to prevent damage and stop it from escalating. That’s why monthly reporting is better than doing it only once a year.

Having an insight into your finances , operations and other business aspects more regularly allows you to have better control over them and mitigate potential risks more effectively.

Different types of business reports may be accessible to the general public. And if they’re not, specific situations may require a company to send them over to the person requesting them. That may happen if you’re considering a partnership with another company. Before making the final decision, you should learn about their financial health as every partnership poses a certain risk for your finances and/or reputation. Will this decision be profitable?

Having an insight into a company’s business report helps you establish vital business relationships. And it goes the other way around – any potential partner can request that you pull a business report for them to see, so writing business reports can help you prove you’re a suitable business partner.

In business, and especially in large companies, it’s easy to misplace information when it’s communicated verbally. Having a written report about any aspect of your business doesn’t only prevent you from losing important data, but it also helps you keep records so you can return to them at any given moment and use them in the future.

That’s why it’s always good to have a paper trail of anything important you want to share with colleagues, managers, clients, or investors. Nowadays, of course, it doesn’t have to literally be a paper trail, since we keep the data in electronic form.

Writing business reports helps you keep things transparent for the stakeholders, which is the foundation of efficient communication between these two sides.

You typically need to report to different people – sometimes they’re your managers, sometimes they’re a client. But your company’s stakeholders will also require an insight into the performance of your business, and relying on reports will help you maintain favorable business relationships. A business report shows you clearly how your company is performing and there isn’t room for manipulation.

Once you set business goals and the KPIs that help you track your progress towards them, you should remember they’re not set in stone. From time to time, you’ll need to revisit your goals and critical metrics and determine whether they’re still relevant.

When you write a business report and go through it with your team members or managers, you have a chance to do just that and determine if you’re efficient in reaching your goals. Sometimes, new insights will come up while writing these reports and help you identify new objectives that may have emerged.

Depending on your goals and needs, you’ll be writing different types of business reports. Here are five basic types of business reports .

Informational Report

Analytical report, research report, explanatory report, progress report.

Informational reports provide you with strictly objective data without getting into the details, such as explaining why something happened or what the result may be – just pure facts.

An example of this type of business report is a statement where you describe a department within your company: the report contains the list of people working in this department, what their titles are, and what they’re responsible for.

Another example related to a company’s website could look like this Google Analytics website traffic engagement report . As we explained above, this report shows objective data without getting too much into the details, so in this case, just the most important website engagement metrics such as average session duration, bounce rate, sessions, sessions by channel, and so on. Overall, you can use this report to monitor your website traffic, see which keywords are most successful, or how many returning users you have, but without further, in-depth analysis.

Analytical reports help you understand the data you’ve collected and plan for the future based on these insights. You can’t make business decisions based on facts only, so analytical reports are crucial for the decision-making process.

This type of business report is commonly used for sales forecasting. For instance, if you write a report where you identify a drop or an increase in sales, you’ll want to find out why it happened. This HubSpot’s sales analytics report is a good example of what metrics should be included in such a report, like average revenue per new client or average time to close the deal. You can find more web analytics dashboard examples here.

From these business reports, you can find out if you will reach your goals by implementing your current strategy or if you need to make adjustments.

Research is critical when you’re about to introduce a change to your business. Whether it’s a new strategy or a new partner, you need an extensive report to have an overview of all important details. These reports usually analyze new target markets and competition, and contain a lot of statistical data.

While not the same, here is an example of an ecommerce dashboard that could help track each part of a campaign in detail, no matter whether you are launching a new product, testing a new strategy, and similar. Similar to a research report, it contains key data on your audience (target market), shows your top-selling products, conversion rate and more. If you are an online store owner who is using paid ads, you can rely on this report to monitor key online sales stats in line with Facebook Ads and Google Analytics. See more ecommerce dashboards here.

As you might guess from its name, you write the explanatory report when it’s necessary for you to explain a specific situation or a project you’ve done to your team members. It’s important to write this report in a way that everyone will be able to understand.

Explanatory reports include elements like research results, reasons and goals of the research, facts, methodology, and more. While not exactly an explanatory report, this example of a HubSpot marketing drilldown report is the closest thing to it, as it helps marketers drill into an individual landing page performance, and identify how good their best landing pages are at converting, or which ones have the best performance.

A progress report is actually an update for your manager or client – it informs them about where you stand at the moment and how things are going. It’s like a checkpoint on your way towards your goal.

These reports may be the least demanding to write since you don’t need to do comprehensive research before submitting them. You just need to sum up your progress up to the point when the report was requested. This business report may include your current results, the strategy you’re implementing, the obstacles you’ve come across, etc. If this is a marketing progress report you can use marketing report templates to provide a more comprehensive overview.

In many companies, progress reports are done on a weekly or even daily basis. Here is an example of a daily sales report from Databox. HubSpot users can rely on this sales rep drilldown business report to see how individual each sales rep is performing and measure performance against goals. Browse through all our KPI dashboards here.

What does a great business report look like? If you’re not sure what sections your report should have, you’ll learn what to include in the following lines.

Business Report Formatting

Different types of reports require different lengths and structures, so your business report format may depend on what elements your report needs to have. For example, progress reports are typically pretty simple, while analytical or explanatory reports are a different story.

However, most reports will start with a title and a table of contents, so the person reading the report knows what to expect. Then, add a summary and move on to the introduction. After you’ve written the body and the conclusion, don’t forget to include suggestions based on your findings that will help your team create an actionable plan as you move forward.

After that, list the references you used while creating the report, and attach any additional documents or images that can help the person reading the report understand it better.

This outline may vary depending on what kind of report you’re writing. Short business reports may not need a table of contents, and informative reports won’t contain any analyses. Also, less formal reports don’t need to follow a strict structure in every situation.

Business Report Contents

When it comes to the contents of your report, keep in mind the person who’s going to read it and try to balance between including all the relevant information, but not overwhelming the reader with too many details.

• The introduction to the report should state the reason why you’re writing it, and what its main goal is. Also, mention what methodology and reporting software you’ve used, if applicable.
• The body of the report is where you’ll expose all your key findings, explain your methodology, share the important data and statistics, and present your results and conclusion.
• The conclusion , similarly to the summary you’ll add at the beginning of the report, briefly singles out the most important points and findings of the report.

If you decide to include more sections like recommendations, this is where you’ll suggest the next steps your team or the company may want to take to improve the results or take advantage of them if they’re favorable.

PRO TIP: Are You Tracking the Right Metrics for Your SaaS Company?

As a SaaS business leader, there’s no shortage of metrics you could be monitoring, but the real question is, which metrics should you be paying most attention to? To monitor the health of your SaaS business, you want to identify any obstacles to growth and determine which elements of your growth strategy require improvements. To do that, you can track the following key metrics in a convenient dashboard with data from Profitwell:

• Recurring Revenue. See the portion of your company’s revenue that is expected to grow month-over-month.
• MRR overview. View the different contributions to and losses from MRR from different kinds of customer engagements.
• Customer overview . View the total number of clients your company has at any given point in time and the gains and losses from different customer transactions.
• Growth Overview . Summarize all of the different kinds of customer transactions and their impact on revenue growth.
• Churn overview. Measure the number and percentage of customers or subscribers you lost during a given time period.

If you want to track these in ProfitWell, you can do it easily by building a plug-and-play dashboard that takes your customer data from ProfitWell and automatically visualizes the right metrics to allow you to monitor your SaaS revenue performance at a glance.

You can easily set it up in just a few clicks – no coding required.

To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your Profitwell account with Databox. 

Step 3: Watch your dashboard populate in seconds.

Note : Other than text, make sure you include images, graphs, charts, and tables. These elements will make your report more readable and illustrate your points.

Whether you’re writing a specific type of business report for the first time or you simply want to improve the quality of your reports, make sure you follow this comprehensive guide to writing an effective business report.

• Do Your Research
• Create an Outline
• Determine Formatting Guidelines
• Think of an Engaging Title
• Write the Introduction
• Divide the Body of the Report into Sections
• Choose Illustrations
• Conclude Effectively
• Gather Additional Documentation
• Add a Summary
• Proofread Your Work

Step 1: Do Your Research

A well-planned report is a job half done. That means you need to do research before you start writing: you need to know who you’re writing for and how much they know about the topic of your report. You need to explore the best business dashboard software and templates you can use for your report.

Also, if you believe you will need additional resources and documents to add in the appendix, you should do it during this phase of report writing.

Step 2: Create an Outline

Once you’ve gathered the resources, it’s time to plan the report. Before you start writing, create an outline that will help you stick to the right structure. A business report is complex writing in which you can get lost very easily if you don’t have a clear plan.

Moreover, the report shouldn’t be complicated to read, so sticking to a plan will allow you to keep it concise and clear, without straying from the topic.

Step 3: Determine Formatting Guidelines

Most companies have their in-house formatting that every official document has to follow. If you’re not sure if such rules exist in your company, it’s time you checked with your managers.

If there arent’ any guidelines regarding formatting, make sure you set your own rules to make the report look professional. Choose a simple and readable format and make sure it supports all the symbols you may need to use in the report. Set up proper headings, spacing, and all the other elements you may need in Word or Google Docs.

Pro tip: Google Docs may be easier to share with people who are supposed to read your business report.

Step 4: Think of an Engaging Title

Even if you’re writing a formal business report, the title should be clear and engaging. Reports are typically considered dull as they’re a part of official business documentation, but there’s no reason why you can’t make them interesting to read. Your title should suit the report topic and be in different font size so the reader can recognize it’s a title. Underneath the title, you should add the name of the author of the report.

Step 5: Write the Introduction

A good introductory paragraph for a business report should explain to the reader why you’ve written the report. Use the introduction to provide a bit of background on the report’s topic and mention the past results if there’s been a significant improvement since your last report.

Step 6: Divide the Body of the Report into Sections

As this will be the most comprehensive part of your report, make sure you separate the data into logical sections. Your report is supposed to tell a story about your business, and these sections (such as methodology, hypothesis, survey, findings, and more) will help the data look well-organized and easy to read.

Step 7: Choose Illustrations

Of course, each of these sections should be followed with charts, graphs, tables, or other illustrations that help you make a point. Survey results are typically best displayed in pie charts and graphs, and these enable the reader to visualize the data better. From the formatting point of view, breaking the long text sections with illustrations makes the report more readable.

Pro tip: Using centralized dashboard solutions like Databox can bring your reporting game to the next level. Sign up for a forever-free trial now to see how you can use Databox to track and visualize performance easier than ever before .

Step 8: Conclude Effectively

Finish your report with a to-the-point conclusion that will highlight all the main data from the report. Make sure it’s not too long, as it’s supposed to be a summary of the body of the report. In case you don’t want to add a specific section for recommendations, this is where you can include them, along with your assessments.

Step 9: Gather Additional Documentation

If you’ve determined what additional documents, images, surveys, or other attachments you may need for your report, now is the time to collect them. Request access to those you may not be able to get on time, so you have everything you need by the deadline. Copy the documents you can use in the original form, and scan the documents you need in electronic format.

Step 10: Add a Summary

The summary is usually at the top of the report, but it’s actually something you should write after your report is completed. Only then will you know exactly what your most relevant information and findings are, so you can include them in this brief paragraph that summarizes your report’s main points.

The summary should tell the reader about the objective of the report, the methodology used, and even mention some of the key findings and conclusions.

Step 11: Proofread Your Work

It may seem like common sense, but this final step of the process is often overlooked. Proofreading your work is how you make sure your report will look professional because errors can ruin the overall impression the reader will form about your work, no matter how great the report is.

Look for any spelling or grammatical mistakes you can fix, and if you’re not sure about specific expressions or terminology, use Google to double-check it. Make sure your writing is to-the-point and clear, especially if you’re writing for people who may not know the industry so well. Also, double-check the facts and numbers you’ve included in the report before you send it out or start your reporting meeting.

Business Report Examples (with Ready-to-Use Templates)

Here, we’re sharing a few business reporting examples that you can copy, along with ready-to-use and free-to-download templates. If you don’t know where to start and what to include in different types of business reports, these business report examples are a great way to get started or at least get some inspiration to create yours.

Activity Report Example

Annual report example, project status report example, financial report example, sales report example, marketing report example.

Note : Each of the business report templates shared below can be customized to fit your individual needs with our DIY Dashboard Designer . No coding or design skills are necessary.

For reporting on sales activity, HubSpot users can rely this streamlined sales activity report that includes key sales metrics, such as calls, meetings, or emails logged by owner. This way, you can easily track the number of calls, meetings, and emails for each sales rep and identify potential leaks in your sales funnel. Check all our sales team activity dashboards here. Or if you are looking for dashboards that track general sales performance, browse through all Databox sales dashboards here.

If you’re preparing for annual reporting, you will benefit from choosing this HubSpot annual performance report . It contains all the relevant metrics, such as email and landing page performance, new contacts, top blog posts by page views, and more. See all our performance dashboard templates here.

Project status reports can be very similar to progress reports. If you’re in need of one of those, here’s an example of a Project overview dashboard from Harvest that shows that can help you create simple, but well-organized report based on metrics that matter: hours tracked, billable hours, billable amount split by team members., and more. Check out more project management dashboard templates we offer here.

Are you creating a financial report? You will find this QuickBooks + HubSpot integration a great choice for a financial performance dashboard that makes creating a report simple. This dashboard focuses on the essential financial report

ting metrics and answers all your revenue-related questions. See all Databox financial dashboards here.

If you’re tracking your sales team’s monthly performance, this sales report template will help you prepare an outstanding report. Check out all the vital productivity KPIs, track your progress towards your goals, and understand well how your current sales pipeline is performing. See all sales performance dashboards we have available here.

Marketing reports can be easily prepared by using this monthly marketing report template . With HubSpot’s reporting, you can determine where your website traffic is coming from, how your landing pages and specific blog posts are performing, and how successful your email campaigns are. Browse all Databox marketing dashboards or marketing report examples here.

Create a Professional Business Report in No Time with Databox

Does creating a business report still sound like a daunting task? It doesn’t have to be with Databox.

In times when we’re all trying to save our time and energy for things that matter rather than scattering valuable resources on tedious, repetitive tasks, it’s critical to optimize your business process. And we want to help you do just that.

Using a business reporting dashboard enables you to track data from all the different tools you’re using – but in one place. With Databox, you can monitor and report on performance in a single dashboard that is optimized for all your favorite devices and you can create streamlined and beautiful dashboards even if you are not that tech-savvy. (no coding or design skills are required).

Automating business reporting has never been easier. And with Databox, you can do exactly that in just a few clicks. Sign up now and get your first 3 business dashboards for free.

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Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.

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Business report writing

How to conclude a report – like a rock star

6 minute read

Grab a pair of headphones and a lighter to wave in the air. Ready? Then let’s rock.

When you’re trying to bring your report to a conclusion, do you ever feel like Paul McCartney at the Olympics opening ceremony , rehashing the same points (‘na na na nananana …’) as the audience sneaks quietly for the exits? Or do you take the John Lennon approach in ‘ I Want You (She’s So Heavy) ‘ and crash to a sudden halt?

Endings can be tough to write, but they’re so important. You want to send your reader away thinking about what they’ve read – or even persuade them to make a decision right there and then. Going out with a whimper isn’t an option. Here’s Neil Sedaka demonstrating just how awkward a bad ending can be – ‘ Breaking up is hard to do ‘ indeed.

Four types of conclusion: PQRS

If your report includes recommendations, you’ll already have stated them in the executive summary and supported them throughout the document. So your conclusion should contain no surprises – no Brotherhood of Man-style twist .

There are four basic types of conclusion you can use, summed up by the letters PQRS: P redict, Q uote, R epeat or S ummarise.

Predict the future (Take my hand and we’ll make it I swear)

There are two main ways you can use predictions. If your report is about a decision already taken, you can use the ending to sum up the effects you expect to see. For example:

‘The council continues to expand its recycling scheme at an incredible rate. We will soon be recycling over 40% of our waste.’

But if the purpose of your report is to persuade the reader to take a certain action, predicting what will happen if they don’t take that action can be a persuasive tactic. For example:

‘Unless we expand our recycling scheme, we are almost certain to fall short of our targets for this year and to perform worse than both of our neighbouring councils.’

Then follow this up with a prediction of how things will be different if they take your advice. You’ll already have mentioned this in the body of the report, but you should crank it up a gear in the conclusion.

Think ‘ Livin’ on a Prayer ‘, where the key changes for the final chorus. (Getting a shaggy perm is optional, but we’d admire your dedication.)

Quote (Who’ll come a-waltzing Matilda with me?)

If you do it with care and justification, ending with a quotation can be powerful. But don’t be tempted to stray into show-off territory; this isn’t the time to demonstrate your encyclopaedic knowledge of Latin or Shakespeare.

A relevant and pithy quote from someone influential and well-informed, however, can be persuasive. It could be someone you’ve already cited in the report, or someone new. For example:

‘As the Chairman of Lambeth First says: “The Lambeth No Knife Charter won’t on its own stop people carrying knives. But if we can make it hard for people to get hold of knives and reduce the number in circulation, then that is a step in the right direction.”‘

This works on two fronts: first, it reinforces your message, showing that others support you. And second, it offers a slightly different angle, and often a chance for a personal opinion.

Here are The Pogues, doing it very well in Eric Bogle’s ‘ And the Band Played Waltzing Matilda ‘. After seven-and-a-half minutes of the horror of war, it cuts to the original song, with the old soldier – now a double amputee – asking ‘Who’ll go a-waltzing Matilda with me?’

Repeat a major issue (Seriously, she is totally buying a stairway to heaven)

This can be tricky. You don’t want your reader to feel like you’re repeatedly bashing them over the head with the same message. But at the same time, you do want them to walk away with that message in their head.

Basically, you want to bash them very gently, without them noticing. The secret is to keep it brief, to-the-point and memorable. For example:

‘Today, Lambeth – like all councils – faces a major challenge due to the increased uptake of adult health and social services. It is vital that we secure additional funding.’

Go for the Led Zeppelin effect. When Robert Plant finishes his slow, deliberate howl at the end of ‘ Stairway to Heaven ‘, you’re in no doubt about what the protagonist is buying, but you don’t feel as if you never want to hear about a stairway ever again.

Summarise (Where do we go now?)

When summarising, resist the urge to go over all your points again, and keep it brief. Your summary should just bring together your main points, and reinforce any recommended plan of action. For example:

‘The new programme aims to make “every Lambeth child a talker” by involving parents as well as professionals in children’s language development. In the first two years it will concentrate on 20 groups of pre-school children, but it will then link with other groups to pass on good practice.’

This example includes both a summary and a prediction – you can combine the different endings to make the right conclusion for your document.

Most importantly of all, you’re looking to be concise, memorable and powerful. Think the impact of ‘ Sweet Child o’ Mine’ , but with less ‘where do we go?’ and more ‘this is where we go’.

Conclusions, in conclusion

Most importantly of all, your ending needs to be arresting and to leave a lasting impression. Not for you, the gradual fade out. Use the techniques above and aim for a grand finale. Rock on!

Do you have any tips for writing a great conclusion? And what’s your favourite (or least favourite) song ending? Tell us what you think in the comments section below.

These tips (minus the music) were taken from our High-impact business writing course, which is available both to bring in house for teams and  for individuals .

To learn more about making report writing a much easier and less painful task, check out our free webinar recording How to turn your expert analysis into exceptional reports .  It’s ideal if you have to write reports to colleagues and clients as part of your day-to-day job – whether that’s as a traditional written report or as a slide deck.

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How to Write a Formal Business Report (Template and Examples)

Formal business reports are official documents that guide and inform stakeholders. These reports are valuable tools when solving company problems or making decisions. 

You should be clear and include all relevant information to make your report useful in decision-making and problem-solving. 

Here are five steps for writing a formal business report:

• Define the purpose and intended audience
• Gather and analyze data
• Create an outline
• Draft the business report
• Revise and format your report

Keep reading to get valuable details under every step and learn to segment your report.

But first, let’s delve deep into formal business reports, the different types, and what differentiates them. We’ll also discuss the elements of a business report and cover valuable tips to perfect your writing skills.

Let’s get started!

Understanding formal business reports

Business reports provide an analysis of the current performance of a business and offer recommended actions to improve operations. A formal business report should include detailed data, analysis, conclusions, and recommendations.

What is a formal and informal business report?

A formal business report is a detailed and organized document that provides information about a specific topic, like research findings, market trends, or a financial situation. It usually includes conclusions based on data collected during the research process. 

Formal business reports can present complicated topics in an easy-to-understand format, allowing company executives to make informed decisions. A formal report typically includes an introduction, a body of information, and a conclusion. It should consist of accurate data and reliable sources and be written formally with proper grammar and spelling.

An informal business report does not follow traditional, formal reports’ formal structure and layout. Instead, it is written in an easy-to-understand language and typically includes summaries of key points, along with recommendations or suggestions for further action. 

Unlike formal reports, informal business reports do not need to be approved by higher management and can be sent directly to the intended recipient. Businesses often use informal reports to quickly provide updates or summaries of projects, data, or other important information. They are also commonly used when sharing ideas, solutions, or findings that don’t necessarily require a formal response from the receiver. 

While informal reports may need more depth and detail than formal reports, they can still communicate important information concisely and clearly. 

Types of formal business reports

Formal business reports include different types that may be used to present data, analyze performance, or make recommendations. Examples of formal business reports include annual, research, feasibility, and marketing research reports. 

Feasibility Reports

A feasibility report is an analytical document that outlines whether an activity or project has the potential to be successful. It includes cost estimates, expected outcomes, and other factors affecting the project’s success.

Business Plans 

A business plan is a formal outline of a company’s objectives and strategies for achieving them. It is used to obtain financing, attract investors, and set goals for the company. 

Business plans typically include sections on market analysis, organizational structure, competitive analysis, product or service description, financial projections, marketing strategies, and tactics.

Progress Reports

A progress report is a document that details the current status of a project or activity. It outlines the progress made, challenges encountered, and a timeline for when the project should be completed.

Financial Reports

Financial reports provide information about the company’s financial performance over some time. They include income statements, balance sheets, and cash flow statements.

A proposal is a document that outlines how an organization, company, or individual intends to complete a project. It usually includes information such as the purpose of the project, expected outcomes, methods, and associated costs. For example, businesses may use proposals to solicit funding from investors or government agencies.

Market Research Reports

A market research report is a document that provides information about customer needs and competitor activities to develop strategies for the organization. They typically include data on consumer preferences, product demand, market trends, and other relevant factors.

Risk Reports

A risk report is a document that details the potential risks associated with a specific activity or investment. It outlines possible losses and considers how they could affect an organization’s operations. Risk reports may also include measures the organization can take to mitigate losses and recommendations for further actions.

Technical Reports

Technical reports are documents that explain the results of a technical project or investigation in detail. They are used to document the findings of a project and provide a record that can be used as reference material. 

Technical reports typically include sections on research methods, results, conclusions, recommendations, and implementation plans. 

What are the key differences between writing a business report and writing an academic report?

Business reports inform a decision or provide direction in the form of recommendations. They may include factual data and analysis but are often practical and focus on the actionable steps needed to achieve a goal. 

Academic reports take a more analytical approach, emphasizing research and thought-provoking discussions that examine different points of view. 

Sources used

When writing business reports, only use real-world sources such as government reports. But when writing academic reports, you may cite theoretical works . 

Conciseness

When writing business reports, use concise points with stakeholders in mind . As for academic reports, you may use technical terms and lengthy explanations to support a point. 

Academic reports are often longer and more detailed than business reports and may also include recommendations but with a focus on developing new strategies or ideas.

When writing a business report, adhere to the following structure: cover page, table of contents, list of figures, executive summary, introduction, body, conclusion, and recommendations. 

But when writing an academic report, follow the structure: introduction, literature review, methods, results, discussion, and conclusion.

The purpose of both types of reports is to provide information that is useful and relevant to the target audience. So keep the audience in mind when writing a report; what information do they need to know? How will it help them make decisions or understand a concept better? 

Elements of a formal business report

An excellent formal business report organizes information into these sections: 

• Table of contents
• List of Figures
• Executive summary
• Introduction
• Recommendation

1. Title page

The title page indicates the company name (and logo), the author’s and readers’ names and positions, and the date.

2. Table of contents

The table of contents lists the sections of a report with their page number and helps jump to a specific title. 

3. List of Figures

The list mentions every chart or diagram included in the report and its page number for easy navigation. 

4. Executive summary

The executive summary briefly overviews the report’s key points, findings, and conclusions. It helps readers to understand the report’s data without reading the entire document. Therefore, this section should be the last to write since the facts in the report will form the executive summary. 

5. Introduction

The introduction outlines the research objectives and methods used to generate data for analysis. It sets the stage for what follows. Unlike the executive summary, it does not mention any conclusion or recommendation. 

The body contains an in-depth review of the research results and their implications. It may include an analysis of trends, correlations, pictorial evidence, and other data supporting the report’s conclusions.  

7. Conclusion 

The conclusion summarizes the data discussed in the body . It is a brief sentence that takes around three to six sentences. 

8. Recommendation

The recommendation suggests an action based on the facts presented in the report. It outlines steps or policy changes necessary to solve a problem.

9. Appendix

The appendix contains information that supports your report but would be distracting if you included it in the body. This information may consist of raw data, charts, transcripts, and surveys used for analysis or any additional resources used in the research process. You may also include acronyms used in the report.

10. References/Bibliography

This section consists of all references you used in your report. Citations protect you from plagiarism and give credit to your sources. You can write citations in APA, MLA, and Chicago styles , depending on the style of your formal report. 

11. Glossary

The glossary is where you define all technical terms used in the report. Use an asterisk next to words you will describe in the glossary to indicate that the reader should check the glossary for a definition. 

How to write a formal business report step-by-step

When writing a formal business report, start by defining the purpose of the report and the intended audience. You then gather data and analyze it before writing the report. Finally, write the report and revise it accordingly.

1. Define the purpose and intended audience

Why are you writing the report? Consider what information you need to include and who will read the report. This will help you structure your document correctly and provide relevant information. 

Defining your target audience will help you tailor the language used and choose relevant information to include in the report.

2. Gather and analyze the data

Collect all data relevant to achieving the goal of your report. This should include quantitative and qualitative data, such as customer satisfaction surveys, case studies, performance metrics, or feedback from stakeholders.

Once you have collected all of your data, analyze it and identify any trends or patterns that may be useful in writing the report. You can use various tools and techniques like statistical analysis , gap analysis , or cause-and-effect diagrams .

3. Create an outline

An outline will help you organize your research data, stay on topic, and avoid including unrelated information under a particular title. Besides having a section of each formal business report element above, outline your key points, headings, and subheadings. 

Use self-explanatory headings, for example, “ Impact of expanding market share. ”

3. Draft the report

Organize the data you collected during research into the draft report. Start by introducing the topic, providing background information, and the report’s objectives. Then include each of the main points you want to discuss, supported by evidence from the research data.

Have the relevant elements mentioned above and write adequate information under each section. The draft does not have to be perfect; you just need to organize the data roughly. 

4. Revise and format your report

After completing your draft, proofread and edit it to remove irrelevant data or add forgotten information. Make sure everything looks good, including the formatting. It also helps to share the business report with someone who can review it and propose necessary changes. Once everything is settled, share the report with your intended audience.

Tips for writing a formal business report

When writing a formal report, use data and evidence to support your argument, add visuals, use consistent fonts and headings, and highlight important information. You should also use clear language that is easy to understand, considering the audience’s background knowledge.

1. Only use credible sources

Credible sources strengthen your report because they are factual, unbiased, and reliable. To identify a credible source, look out for the following markers. 

• The source’s author should be an expert in their field.
• The information in the source should be up-to-date. 
• The source should include evidence. The author should not have their opinions or speculations.
• A credible source is peer-reviewed by other experts in the field. 

2. Use diagrams in formal business reports

Use diagrams like graphs and charts to illustrate relationships between ideas. They are more engaging, easier to understand, and they capture your audience’s attention. 

Mind that you don’t clutter your diagrams with too much information. Excess detail will confuse your readers. 

Achieve simplicity by:

• Removing backgrounds that cause distractions.
• Removing or lightening gridlines. Gridlines clutter diagrams. 
• Reduce the number of colors you use. Only use color on crucial data in the diagram. 
• Instead of adding every tiny detail, use symbols and have a key. The key explains what each symbol, figure, or line represents. 

3. Use a consistent format

A consistent format makes it easy to follow your report. Keep the format headings and subheadings uniform throughout your report. And make your page margins and font styles consistent. 

4. Use bold fonts to highlight  

Bold fonts stand out against regular text to draw focus on essential data and make it easier to skim through the report. Use bolding sparingly; otherwise, the effect of highlighting will not work.

Formal business report template

A formal business report template will save both time and energy by providing a framework that simplifies the process of assembling data into a comprehensive document.  

Check out this collection of editable business report templates to find one that works for you.

Final Thoughts: Formal Business Report

Formal business reports are essential tools for any business. An excellent report drives company decisions and recommends solutions to company problems. Writing one may be challenging, but this guide gives you a clear pathway to ease the process. 

Remember to use visual aids and credible sources to fortify your report. Organize data into the above sections, and use the discussed tips to write your business report like a pro!

You may also like:

• How to Write a Resignation Letter for a Better Opportunity [Samples + Template Included]
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Business Communication  - How to Write a Powerful Business Report

Business communication  -, how to write a powerful business report, business communication how to write a powerful business report.

Business Communication: How to Write a Powerful Business Report

Lesson 8: how to write a powerful business report.

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How to write a powerful business report

When a company needs to make an informed decision, it can create a business report to guide its leaders. Business reports use facts and research to study data, analyze performance, and provide recommendations on a company's future.

Watch the video below to learn how to write and format a business report.

The basics of a business report

Business reports are always formal , objective , and heavily researched . Every fact must be clear and verifiable, regardless of whether the report focuses on a single situation or examines the overall performance of an entire company.

Because objectivity is crucial in a business report, avoid subjective descriptions that tell the reader how to feel. For instance, if sales were down last quarter, don’t say “Sales were terrible last quarter,” but rather let the sales data speak for itself. There should also be no personal pronouns, such as “I think we should invest more capital.” A business report should remain impersonal and framed from the company’s perspective.

The structure of a business report

Although the size of a report can range from one page to 100, structure is always important because it allows readers to navigate the document easily. While this structure can vary due to report length or company standards, we’ve listed a common, reliable structure below:

• Front matter : List your name, job title, contact information, and the date of submission. You can also create a title for the report.
• Background : State the background of the topic you’ll be addressing, along with the purpose of the report itself.
• Key findings : Provide facts , data , and key findings that are relevant to the purpose stated in the background. Be clear and specific, especially because the entire report depends on the information in this section.
• Conclusion : Summarize and interpret the key findings, identify issues found within the data, and answer questions raised by the purpose.
• Recommendations : Recommend solutions to any problems mentioned in the conclusion, and summarize how these solutions would work. Although you’re providing your own opinion in this section, avoid using personal pronouns and keep everything framed through the company’s perspective.
• References : List the sources for all the data you've cited throughout the report. This allows people to see where you got your information and investigate these same sources.

Some companies may also require an executive summary after the front matter section, which is a complete summary that includes the report’s background, key findings, and recommendations. This section lets people learn the highlights quickly without having to read the entire document. The size of an executive summary can range from a paragraph to multiple pages, depending on the length of the report.

As mentioned in Business Writing Essentials , revision is key to producing an effective document. Review your writing to keep it focused and free of proofreading errors, and ensure your factual information is correct and presented objectively. We also recommend you get feedback from a colleague before submitting your work because they can spot errors you missed or find new opportunities for analysis or discussion.

Once you’ve revised your content, think about the report’s appearance . Consider turning your front matter section into a cover page to add some visual polish. You can also create a table of contents if the report is lengthy. If you’re printing it out, use quality paper and a folder or binder to hold the report together. To diversify the presentation of your data, try using bulleted lists, graphics, and charts.

Example of a business report

To demonstrate the principles of this lesson, we’ve created a brief business report for you to review.

Let's start by looking at the first page of this two-page report.

The layout of the front matter is simple and effective, while the background sets the stage in a quick, specific manner. The key findings provide the main takeaways that warrant further investigation, along with a chart to add emphasis and visual variety.

Now let's look at the following page.

The conclusion features a little of the writer's opinion on the key findings, although the writing is still centered around the company's perspective. The recommendations are clear and supported by the data, while the references are thorough.

While business reports may seem intimidating, you have the ability to create a thorough, informative document through practice and careful research. Collect the facts and present them in an organized, objective manner, and you’ll help your business make informed decisions.

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How to Write a Business Report Conclusion

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How to Give a Budget Report

How to write a business report to an executive, how to write an exploratory project proposal.

• An Outline to Pitch an Idea to a Company
• When to Use a Business Report to Communicate Instead of a Business Letter

Whether you’ve written a business report to inform your staff of impending changes at the workplace or to explain a major decision, the report must be clear and concise and provide enough detail to forestall questions. That’s why it’s so important to conclude your report with authority.

How you end a business report will leave a lasting impression on the reader and enhance your chance of meeting your goal in writing the report. If your goal is to seek funding or an operating change at work, or if you wish to request something specific, conclude on a positive note that shows your readers you have their needs in mind and can provide a benefit.

Summarize the Contents

The most effective way to communicate a message is to give that message in detail and then summarize or recap the message that you just expressed. One of the key aspects of a business report conclusion is summarizing the information for your reader. Your summary should mirror your opening or executive summary, recapping highlights that lead to a conclusion.

Avoid details, because you’ve already provided them in your report and can make assumptions the reader will accept. Highlight only the key points that summarize your main pieces of information, which might include new, important facts, projections or a justification for the reader. Most importantly, don’t introduce any information in the conclusion that wasn’t in the actual report because this may confuse your reader.

Offer a Brief Action Plan

After you’ve summarized the contents, it’s important that you provide an action plan or recommendation based on the information in the report. This doesn’t have to be super specific, but it should give the reader a general overview of your assessments about the report, and some of the steps necessary to accomplish a task, fix a problem or implement a solution.

For example, if your report concerns the possible acquisition of another company, you could write, “Based on the findings of this report, I recommend that we analyze XYZ’s financial statements for the past three years, and if we find them to be acceptable, set up a meeting with the board of directors to present our acquisition plan.”

Make a Subjective Statement

If the purpose of your report is to provide more than just a list of facts and figures, tell the reader why the facts you have just presented are important. After you have laid out the specifics in a report on a new competitor, point out how the competitor might affect your sales and suggest ways to deal with the new threat.

Show a Benefit

Let the reader know that there is a payoff in reading your report and following your recommendations. Tell the reader what to do with the information you've presented and why it benefits her. If you are requesting funding for a project or to be sent to a seminar or workshop, tell the reader what she will get out of investing with you or spending company funds to send you on a business trip. For example, while a business seminar might cost the company $1,000, the specific skills you learn might help you decrease $50,000 in current spending or increase revenues by $100,000.

Include Supporting Data

After the written portion of a business report, include an appendix with charts, graphs, a budget, photos and other support documents that help strengthen your case. Providing this information in the body of your report might make reading the report too laborious or boring. Conclude business reports with objective documents that show you have done your homework and that your facts, conclusions and recommendations are supported by objective research.

• Oxford University Press: Structuring a Business Report
• Victoria University of Wellington: How to Write a Business Report

Sampson Quain is an experienced content writer with a wide range of expertise in small business, digital marketing, SEO marketing, SEM marketing, and social media outreach. He has written primarily for the EHow brand of Demand Studios as well as business strategy sites such as Digital Authority.

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• Writing Tips

How to Structure a Business Report

• 5-minute read
• 14th March 2019

The content of a business report will depend on what you are writing about. Even the writing style may depend on who you are writing for (although clear, concise and formal is usually best). However, there is a general structure that most business reports follow. In this post, then, we’ll look at how to structure a business report for maximum clarity and professionalism.

1. Title Page

Every business report should feature a title page . The title itself should clearly set out what the report is about. Typically, you should also include your name and the date of the report.

Most business reports begin with a summary of its key points. Try to include:

• A brief description of what the report is about
• How the report was completed (e.g., data collection methods)
• The main findings from the research
• Key conclusions and recommendations

A paragraph or two should suffice for this in shorter business reports. However, for longer or more complex reports, you may want to include a full executive summary .

3. Table of Contents

Short business reports may not need a table of contents, especially if they include a summary. But longer reports should set out the title of each section and the structure of the report. Make sure the headings here match those used in the main text. You may also want to number the sections.

4. Introduction

The introduction is the first part of the report proper. Use it to set out the brief you received when you were asked to compile the report. This will frame the rest of the report by providing:

• Background information (e.g., business history or market information)
• The purpose of the report (i.e., what you set out to achieve)
• Its scope (i.e., what the report will cover and what it will ignore)

These are known as the “terms of reference” for the business report.

5. Methods and Findings

If you are conducting original research, include a section about your methods. This may be as simple as setting out the sources you are using and why you chose them. But it could also include how you have collected and analyzed the data used to draw your conclusions.

After this, you will need to explain your findings. This section will present the results of your research clearly and concisely, making sure to cover all the main points set out in the brief.

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One tip here is to break the findings down into subsections, using headings to guide the reader through your data. Using charts and illustrations , meanwhile, can help get information across visually, but make sure to label them clearly so the reader knows how they relate to the text.

6. Conclusions and Recommendations

The last main section of your report will cover conclusions and recommendations. The conclusion section should summarize what you have learned from the report. If you have been asked to do so, you should also recommend potential courses of action based on your conclusions.

If you are not sure what to suggest here, think back to the objectives set out in your brief.

7. References

If you have used any third-party sources while writing your report, list them in a bibliography after the main report. This could include other business documents, academic articles, or even news reports. The key is to show what you have based your findings and conclusions upon.

8. Appendices (If Applicable)

Finally, you may have gathered extra documentation during your research, such as interview transcripts, marketing material, or financial data. Including this in the main report would make it too long and unfocused, but you can add it to an appendix (or multiple appendices) at the end of the document. It will then be available should your reader need it.

Summary: How to Structure a Business Report

If you are writing a business report, aim to structure it as follows:

• Title Page – Include a clear, informative title, your name, and the date.
• Summary – A brief summary of what the report is about, the data collection methods used, the findings of the report, and any recommendations you want to make.
• Table of Contents – For longer reports, include a table of contents.
• Introduction –Set out the brief you were given for the report.
• Methods and Findings – A description of any methods of data collection and analysis used while composing the report, as well as your findings.
• Conclusions and Recommendations – Any conclusions reached while writing the report, plus recommendations for what to do next (if required).
• References – Sources used in your report listed in a bibliography.
• Appendices – If you have supporting material (e.g., interview transcripts, raw data), add it to an appendix at the end of the document.

Don’t forget, too, that a business report should be clear, concise, and formal. And if you would like help making sure that your business writing is easy to read and error free, just let us know .

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In a short paper—even a research paper—you don’t need to provide an exhaustive summary as part of your conclusion. But you do need to make some kind of transition between your final body paragraph and your concluding paragraph. This may come in the form of a few sentences of summary. Or it may come in the form of a sentence that brings your readers back to your thesis or main idea and reminds your readers where you began and how far you have traveled.

So, for example, in a paper about the relationship between ADHD and rejection sensitivity, Vanessa Roser begins by introducing readers to the fact that researchers have studied the relationship between the two conditions and then provides her explanation of that relationship. Here’s her thesis: “While socialization may indeed be an important factor in RS, I argue that individuals with ADHD may also possess a neurological predisposition to RS that is exacerbated by the differing executive and emotional regulation characteristic of ADHD.”

In her final paragraph, Roser reminds us of where she started by echoing her thesis: “This literature demonstrates that, as with many other conditions, ADHD and RS share a delicately intertwined pattern of neurological similarities that is rooted in the innate biology of an individual’s mind, a connection that cannot be explained in full by the behavioral mediation hypothesis.”  

Highlight the “so what”  

At the beginning of your paper, you explain to your readers what’s at stake—why they should care about the argument you’re making. In your conclusion, you can bring readers back to those stakes by reminding them why your argument is important in the first place. You can also draft a few sentences that put those stakes into a new or broader context.

In the conclusion to her paper about ADHD and RS, Roser echoes the stakes she established in her introduction—that research into connections between ADHD and RS has led to contradictory results, raising questions about the “behavioral mediation hypothesis.”

She writes, “as with many other conditions, ADHD and RS share a delicately intertwined pattern of neurological similarities that is rooted in the innate biology of an individual’s mind, a connection that cannot be explained in full by the behavioral mediation hypothesis.”  

Leave your readers with the “now what”  

After the “what” and the “so what,” you should leave your reader with some final thoughts. If you have written a strong introduction, your readers will know why you have been arguing what you have been arguing—and why they should care. And if you’ve made a good case for your thesis, then your readers should be in a position to see things in a new way, understand new questions, or be ready for something that they weren’t ready for before they read your paper.

In her conclusion, Roser offers two “now what” statements. First, she explains that it is important to recognize that the flawed behavioral mediation hypothesis “seems to place a degree of fault on the individual. It implies that individuals with ADHD must have elicited such frequent or intense rejection by virtue of their inadequate social skills, erasing the possibility that they may simply possess a natural sensitivity to emotion.” She then highlights the broader implications for treatment of people with ADHD, noting that recognizing the actual connection between rejection sensitivity and ADHD “has profound implications for understanding how individuals with ADHD might best be treated in educational settings, by counselors, family, peers, or even society as a whole.”

To find your own “now what” for your essay’s conclusion, try asking yourself these questions:

• What can my readers now understand, see in a new light, or grapple with that they would not have understood in the same way before reading my paper? Are we a step closer to understanding a larger phenomenon or to understanding why what was at stake is so important?  
• What questions can I now raise that would not have made sense at the beginning of my paper? Questions for further research? Other ways that this topic could be approached?  
• Are there other applications for my research? Could my questions be asked about different data in a different context? Could I use my methods to answer a different question?  
• What action should be taken in light of this argument? What action do I predict will be taken or could lead to a solution?  
• What larger context might my argument be a part of?  

What to avoid in your conclusion  

• a complete restatement of all that you have said in your paper.  
• a substantial counterargument that you do not have space to refute; you should introduce counterarguments before your conclusion.  
• an apology for what you have not said. If you need to explain the scope of your paper, you should do this sooner—but don’t apologize for what you have not discussed in your paper.  
• fake transitions like “in conclusion” that are followed by sentences that aren’t actually conclusions. (“In conclusion, I have now demonstrated that my thesis is correct.”)
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4 Tips on How to Write Conclusion Business Report

Table of Contents

To write conclusion business report  that portrays an accurate picture takes careful planning and relying on the major points highlighted in the report. 

It is one thing to compile and analyze critical data in a single place for easy access by users of the information. It is another thing to synthesize and organize the information as a conclusion.

Here are four tips on how to write a conclusion business report that speaks louder than words.

How to Write Conclusion Business Report

Your business report’s conclusion will leave a lasting impression and boost your chances of success . End on a positive note to show you care about your readers and can give what they desire.

1. Outline the Major Points

The most efficient method of conveying information is to explain something in-depth and then restate the key points. In a business report, summarizing the findings for the reader is an essential part of the last section. Just as an introduction or executive summary should summarize key points before concluding, so should your summary.

Stay away from specifics; your report already contains all the information your reader needs. Only the most crucial aspects of your analysis, whether they be brand-new data, forecasts, or an explanation, should be highlighted for the reader. Refrain from surprising the reader with new material that wasn’t covered elsewhere in the report. It will just produce confusion.

2. Give Action Plan

After summarizing the report, it is vital to make recommendations or action plans based on the findings. This doesn’t need to be detailed. But, it should convey your general impressions of the report and the steps you think are necessary to accomplish the task. The task, in this case, could be to fix the problem or implement the solution.

“Based on the findings of this report, I recommend that we study XYZ’s financial records for the past three years. And, if we find them to be acceptable, set up a meeting with the board of directors to present our acquisition plan.” Business reports provide essential data and assessments to companies.

3. Make Projections With Facts

If your report is meant to be more than a dry compilation of data, explain why the information you just presented is relevant. For instance, after presenting reports on a new competitor, discuss its possible impact on sales and offer solutions.

4. Be Analytical

Give the reader some incentive to read your report and implement your suggestions. Give the reader clear instructions on how to apply the supplied information and explain how it will help. Tell the reader the benefits of investing in your project or sending you on a company-funded training or seminar.

For Instance,

Your employer may spend $1,500 sending you to a conference, but what you learn will improve business income by $70,000.

Appendices containing charts, graphs, a budget, images, and other supporting materials should be included after the report’s main body to bolster your argument further. Including this detail in the report’s main text could make reading the report tedious or time-consuming.

Business reports should always conclude with evidence that you researched and supported your claims.

Your business report should have a clear goal, make a list with actionable items, and make projections. Write conclusion business report by summarizing the significant points in the report. It should spur analytical thinking on the part of the reader.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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How to Write a Conclusion for an Essay

By the time you get to the final paragraph of your paper, you have already done so much work on your essay, so all you want to do is to wrap it up as quickly as possible. You’ve already made a stunning introduction, proven your argument, and structured the whole piece as supposed – who cares about making a good conclusion paragraph?

The only thing you need to remember is that the conclusion of an essay is not just the last paragraph of an academic paper where you restate your thesis and key arguments. A concluding paragraph is also your opportunity to have a final impact on your audience. 

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How to write a conclusion paragraph that leaves a lasting impression – In this guide, the team at EssayPro is going to walk you through the process of writing a perfect conclusion step by step. Additionally, we will share valuable tips and tricks to help students of all ages impress their readers at the last moment.

Instead of Intro: What Is a Conclusion?

Before we can move on, let’s take a moment here to define the conclusion itself. According to the standard conclusion definition, it is pretty much the last part of something, its result, or end. However, this term is rather broad and superficial.

When it comes to writing academic papers, a concluding statement refers to an opinion, judgment, suggestion, or position arrived at by logical reasoning (through the arguments provided in the body of the text). Therefore, if you are wondering “what is a good closing sentence like?” – keep on reading.

What Does a Good Conclusion Mean?

Writing a good conclusion for a paper isn’t easy. However, we are going to walk you through this process step by step. Although there are generally no strict rules on how to formulate one, there are some basic principles that everyone should keep in mind. In this section, we will share some core ideas for writing a good conclusion, and, later in the article, we will also provide you with more practical advice and examples.

Here are the core goals a good conclusion should complete:

• “Wrap up” the entire paper;
• Demonstrate to readers that the author accomplished what he/she set out to do;
• Show how you the author has proved their thesis statement;
• Give a sense of completeness and closure on the topic;
• Leave something extra for your reader to think about;
• Leave a powerful final impact on a reader.

Another key thing to remember is that you should not introduce any new ideas or arguments to your paper's conclusion. It should only sum up what you have already written, revisit your thesis statement, and end with a powerful final impression.

When considering how to write a conclusion that works, here are the key points to keep in mind:

• A concluding sentence should only revisit the thesis statement, not restate it;
• It should summarize the main ideas from the body of the paper;
• It should demonstrate the significance and relevance of your work;
• An essay’s conclusion should include a call for action and leave space for further study or development of the topic (if necessary).

How Long Should a Conclusion Be? 

Although there are no strict universal rules regarding the length of an essay’s final clause, both teachers and experienced writers recommend keeping it clear, concise, and straight to the point. There is an unspoken rule that the introduction and conclusion of an academic paper should both be about 10% of the overall paper’s volume. For example, if you were assigned a 1500 word essay, both the introductory and final clauses should be approximately 150 words long (300 together).

Why You Need to Know How to End an Essay:

A conclusion is what drives a paper to its logical end. It also drives the main points of your piece one last time. It is your last opportunity to impact and impress your audience. And, most importantly, it is your chance to demonstrate to readers why your work matters. Simply put, the final paragraph of your essay should answer the last important question a reader will have – “So what?”

If you do a concluding paragraph right, it can give your readers a sense of logical completeness. On the other hand, if you do not make it powerful enough, it can leave them hanging, and diminish the effect of the entire piece.

Strategies to Crafting a Proper Conclusion

Although there are no strict rules for what style to use to write your conclusion, there are several strategies that have been proven to be effective. In the list below, you can find some of the most effective strategies with some good conclusion paragraph examples to help you grasp the idea.

One effective way to emphasize the significance of your essay and give the audience some thought to ponder about is by taking a look into the future. The “When and If” technique is quite powerful when it comes to supporting your points in the essay’s conclusion.

Prediction essay conclusion example: “Taking care of a pet is quite hard, which is the reason why most parents refuse their children’s requests to get a pet. However, the refusal should be the last choice of parents. If we want to inculcate a deep sense of responsibility and organization in our kids, and, at the same time, sprout compassion in them, we must let our children take care of pets.”

Another effective strategy is to link your conclusion to your introductory paragraph. This will create a full-circle narration for your readers, create a better understanding of your topic, and emphasize your key point.

Echo conclusion paragraph example: Introduction: “I believe that all children should grow up with a pet. I still remember the exact day my parents brought my first puppy to our house. This was one of the happiest moments in my life and, at the same time, one of the most life-changing ones. Growing up with a pet taught me a lot, and most importantly, it taught me to be responsible.” Conclusion:. “I remember when I picked up my first puppy and how happy I was at that time. Growing up with a pet, I learned what it means to take care of someone, make sure that he always has water and food, teach him, and constantly keep an eye on my little companion. Having a child grow up with a pet teaches them responsibility and helps them acquire a variety of other life skills like leadership, love, compassion, and empathy. This is why I believe that every kid should grow up with a pet!”

Finally, one more trick that will help you create a flawless conclusion is to amplify your main idea or to present it in another perspective of a larger context. This technique will help your readers to look at the problem discussed from a different angle.

Step-up argumentative essay conclusion example: “Despite the obvious advantages of owning a pet in childhood, I feel that we cannot generalize whether all children should have a pet. Whereas some kids may benefit from such experiences, namely, by becoming more compassionate, organized, and responsible, it really depends on the situation, motivation, and enthusiasm of a particular child for owning a pet.”

What is a clincher in an essay? – The final part of an essay’s conclusion is often referred to as a clincher sentence. According to the clincher definition, it is a final sentence that reinforces the main idea or leaves the audience with an intriguing thought to ponder upon. In a nutshell, the clincher is very similar to the hook you would use in an introductory paragraph. Its core mission is to seize the audience’s attention until the end of the paper. At the same time, this statement is what creates a sense of completeness and helps the author leave a lasting impression on the reader.

Now, since you now know what a clincher is, you are probably wondering how to use one in your own paper. First of all, keep in mind that a good clincher should be intriguing, memorable, smooth, and straightforward.

Generally, there are several different tricks you can use for your clincher statement; it can be:

• A short, but memorable and attention-grabbing conclusion;
• A relevant and memorable quote (only if it brings actual value);
• A call to action;
• A rhetorical question;
• An illustrative story or provocative example;
• A warning against a possibility or suggestion about the consequences of a discussed problem;
• A joke (however, be careful with this as it may not always be deemed appropriate).

Regardless of the technique you choose, make sure that your clincher is memorable and aligns with your introduction and thesis.

Clincher examples: - While New York may not be the only place with the breathtaking views, it is definitely among my personal to 3… and that’s what definitely makes it worth visiting. - “Thence we came forth to rebehold the stars”, Divine Comedy - Don’t you think all these advantages sound like almost life-saving benefits of owning a pet? “So we beat on, boats against the current, borne back ceaselessly into the past.”, The Great Gatsby

Conclusion Writing Don'ts 

Now, when you know what tricks and techniques you should use to create a perfect conclusion, let’s look at some of the things you should not do with our online paper writing service :

• Starting with some cliché concluding sentence starters. Many students find common phrases like “In conclusion,” “Therefore,” “In summary,” or similar statements to be pretty good conclusion starters. However, though such conclusion sentence starters may work in certain cases – for example, in speeches – they are overused, so it is recommended not to use them in writing to introduce your conclusion.
• Putting the first mention of your thesis statement in the conclusion – it has to be presented in your introduction first.
• Providing new arguments, subtopics, or ideas in the conclusion paragraph.
• Including a slightly changed or unchanged thesis statement.
• Providing arguments and evidence that belong in the body of the work.
• Writing too long, hard to read, or confusing sentences.

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Conclusion Paragraph Outline

The total number of sentences in your final paragraph may vary depending on the number of points you discussed in your essay, as well as on the overall word count of your paper. However, the overall conclusion paragraph outline will remain the same and consists of the following elements:

• A conclusion starter:

The first part of your paragraph should drive readers back to your thesis statement. Thus, if you were wondering how to start a conclusion, the best way to do it is by rephrasing your thesis statement.

• Summary of the body paragraphs:

Right after revisiting your thesis, you should include several sentences that wrap up the key highlights and points from your body paragraphs. This part of your conclusion can consist of 2-3 sentences—depending on the number of arguments you’ve made. If necessary, you can also explain to the readers how your main points fit together.

• A concluding sentence:

Finally, you should end your paragraph with a last, powerful sentence that leaves a lasting impression, gives a sense of logical completeness, and connects readers back to the introduction of the paper.

These three key elements make up a perfect essay conclusion. Now, to give you an even better idea of how to create a perfect conclusion, let us give you a sample conclusion paragraph outline with examples from an argumentative essay on the topic of “Every Child Should Own a Pet:

• Sentence 1: Starter
• ~ Thesis: "Though taking care of a pet may be a bit challenging for small children. Parents should not restrict their kids from having a pet as it helps them grow into more responsible and compassionate people."
• ~ Restated thesis for a conclusion: "I can say that taking care of a pet is good for every child."
• Sentences 2-4: Summary
• ~ "Studies have shown that pet owners generally have fewer health problems."
• ~ "Owning a pet teaches a child to be more responsible."
• ~ "Spending time with a pet reduces stress, feelings of loneliness, and anxiety."
• Sentence 5: A concluding sentence
• ~ "Pets can really change a child life for the better, so don't hesitate to endorse your kid's desire to own a pet."

This is a clear example of how you can shape your conclusion paragraph.

How to Conclude Various Types of Essays

Depending on the type of academic essay you are working on, your concluding paragraph's style, tone, and length may vary. In this part of our guide, we will tell you how to end different types of essays and other works.

How to End an Argumentative Essay

Persuasive or argumentative essays always have the single goal of convincing readers of something (an idea, stance, or viewpoint) by appealing to arguments, facts, logic, and even emotions. The conclusion for such an essay has to be persuasive as well. A good trick you can use is to illustrate a real-life scenario that proves your stance or encourages readers to take action. More about persuasive essay outline you can read in our article.

Here are a few more tips for making a perfect conclusion for an argumentative essay:

• Carefully read the whole essay before you begin;
• Re-emphasize your ideas;
• Discuss possible implications;
• Don’t be afraid to appeal to the reader’s emotions.

How to End a Compare and Contrast Essay

The purpose of a compare and contrast essay is to emphasize the differences or similarities between two or more objects, people, phenomena, etc. Therefore, a logical conclusion should highlight how the reviewed objects are different or similar. Basically, in such a paper, your conclusion should recall all of the key common and distinctive features discussed in the body of your essay and also give readers some food for thought after they finish reading it.

How to Conclude a Descriptive Essay

The key idea of a descriptive essay is to showcase your creativity and writing skills by painting a vivid picture with the help of words. This is one of the most creative types of essays as it requires you to show a story, not tell it. This kind of essay implies using a lot of vivid details. Respectively, the conclusion of such a paper should also use descriptive imagery and, at the same time, sum up the main ideas. A good strategy for ending a descriptive essay would be to begin with a short explanation of why you wrote the essay. Then, you should reflect on how your topic affects you. In the middle of the conclusion, you should cover the most critical moments of the story to smoothly lead the reader into a logical closing statement. The “clincher”, in this case, should be a thought-provoking final sentence that leaves a good and lasting impression on the audience. Do not lead the reader into the essay and then leave them with dwindling memories of it.

How to Conclude an Essay About Yourself

If you find yourself writing an essay about yourself, you need to tell a personal story. As a rule, such essays talk about the author’s experiences, which is why a conclusion should create a feeling of narrative closure. A good strategy is to end your story with a logical finale and the lessons you have learned, while, at the same time, linking it to the introductory paragraph and recalling key moments from the story.

How to End an Informative Essay

Unlike other types of papers, informative or expository essays load readers with a lot of information and facts. In this case, “Synthesize, don’t summarize” is the best technique you can use to end your paper. Simply put, instead of recalling all of the major facts, you should approach your conclusion from the “So what?” position by highlighting the significance of the information provided.

How to Conclude a Narrative Essay

In a nutshell, a narrative essay is based on simple storytelling. The purpose of this paper is to share a particular story in detail. Therefore, the conclusion for such a paper should wrap up the story and avoid finishing on an abrupt cliffhanger. It is vital to include the key takeaways and the lessons learned from the story.

How to Write a Conclusion for a Lab Report

Unlike an essay, a lab report is based on an experiment. This type of paper describes the flow of a particular experiment conducted by a student and its conclusion should reflect on the outcomes of this experiment.

In thinking of how to write a conclusion for a lab, here are the key things you should do to get it right:

• Restate the goals of your experiment
• Describe the methods you used
• Include the results of the experiment and analyze the final data
• End your conclusion with a clear statement on whether or not the experiment was successful (Did you reach the expected results?)

How to Write a Conclusion for a Research Paper

Writing a paper is probably the hardest task of all, even for experienced dissertation writer . Unlike an essay or even a lab report, a research paper is a much longer piece of work that requires a deeper investigation of the problem. Therefore, a conclusion for such a paper should be even more sophisticated and powerful. If you're feeling difficulty writing an essay, you can buy essay on our service.

However, given that a research paper is the second most popular kind of academic paper (after an essay), it is important to know how to conclude a research paper. Even if you have not yet been assigned to do this task, be sure that you will face it soon. So, here are the steps you should follow to create a great conclusion for a research paper:

• Restate the Topic

Start your final paragraph with a quick reminder of what the topic of the piece is about. Keep it one sentence long.

• Revisit the Thesis

Next, you should remind your readers what your thesis statement was. However, do not just copy and paste it from the introductory clause: paraphrase your thesis so that you deliver the same idea but with different words. Keep your paraphrased thesis narrow, specific, and topic-oriented.

• Summarise Your Key Ideas

Just like the case of a regular essay’s conclusion, a research paper’s final paragraph should also include a short summary of all of the key points stated in the body sections. We recommend reading the entire body part a few times to define all of your main arguments and ideas.

• Showcase the Significance of Your Work

In the research paper conclusion, it is vital to highlight the significance of your research problem and state how your solution could be helpful.

• Make Suggestions for Future Studies

Finally, at the end of your conclusion, you should define how your findings will contribute to the development of its particular field of science. Outline the perspectives of further research and, if necessary, explain what is yet to be discovered on the topic.

Then, end your conclusion with a powerful concluding sentence – it can be a rhetorical question, call to action, or another hook that will help you have a strong impact on the audience.

• Answer the Right Questions

To create a top-notch research paper conclusion, be sure to answer the following questions:

• What is the goal of a research paper?
• What are the possible solutions to the research question(s)?
• How can your results be implemented in real life? (Is your research paper helpful to the community?)
• Why is this study important and relevant?

Additionally, here are a few more handy tips to follow:

• Provide clear examples from real life to help readers better understand the further implementation of the stated solutions;
• Keep your conclusion fresh, original, and creative.

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So, What Is a Good Closing Sentence? See The Difference

One of the best ways to learn how to write a good conclusion is to look at several professional essay conclusion examples. In this section of our guide, we are going to look at two different final paragraphs shaped on the basis of the same template, but even so, they are very different – where one is weak and the other is strong. Below, we are going to compare them to help you understand the difference between a good and a bad conclusion.

Here is the template we used: College degrees are in decline. The price of receiving an education does not correlate with the quality of the education received. As a result, graduated students face underemployment, and the worth of college degrees appears to be in serious doubt. However, the potential social and economic benefits of educated students balance out the equation.

Strong Conclusion ‍

People either see college as an opportunity or an inconvenience; therefore, a degree can only hold as much value as its owner’s skillset. The underemployment of graduate students puts the worth of college degrees in serious doubt. Yet, with the multitude of benefits that educated students bring to society and the economy, the equation remains in balance. Perhaps the ordinary person should consider college as a wise financial investment, but only if they stay determined to study and do the hard work.

Why is this example good? There are several key points that prove its effectiveness:

• There is a bold opening statement that encompasses the two contrasting types of students we can see today.
• There are two sentences that recall the thesis statement and cover the key arguments from the body of the essay.
• Finally, the last sentence sums up the key message of the essay and leaves readers with something to think about.

Weak Conclusion

In conclusion, with the poor preparation of students in college and the subsequent underemployment after graduation from college, the worth associated with the college degree appears to be in serious doubt. However, these issues alone may not reasonably conclude beyond a doubt that investing in a college degree is a rewarding venture. When the full benefits that come with education are carefully put into consideration and evaluated, college education for children in any country still has good advantages, and society should continue to advocate for a college education. The ordinary person should consider this a wise financial decision that holds rewards in the end. Apart from the monetary gains associated with a college education, society will greatly benefit from students when they finish college. Their minds are going to be expanded, and their reasoning and decision making will be enhanced.

What makes this example bad? Here are a few points to consider:

• Unlike the first example, this paragraph is long and not specific enough. The author provides plenty of generalized phrases that are not backed up by actual arguments.
• This piece is hard to read and understand and sentences have a confusing structure. Also, there are lots of repetitions and too many uses of the word “college”.
• There is no summary of the key benefits.
• The last two sentences that highlight the value of education contradict with the initial statement.
• Finally, the last sentence doesn’t offer a strong conclusion and gives no thought to ponder upon.
• In the body of your essay, you have hopefully already provided your reader(s) with plenty of information. Therefore, it is not wise to present new arguments or ideas in your conclusion.
• To end your final paragraph right, find a clear and straightforward message that will have the most powerful impact on your audience.
• Don’t use more than one quote in the final clause of your paper – the information from external sources (including quotes) belongs in the body of a paper.
• Be authoritative when writing a conclusion. You should sound confident and convincing to leave a good impression. Sentences like “I’m not an expert, but…” will most likely make you seem less knowledgeable and/or credible.

Good Conclusion Examples

Now that we've learned what a conclusion is and how to write one let's take a look at some essay conclusion examples to strengthen our knowledge.

The ending ironically reveals that all was for nothing. (A short explanation of the thematic effect of the book’s end) Tom says that Miss Watson freed Jim in her final will.Jim told Huck that the dead man on the Island was pap. The entire adventure seemingly evaporated into nothingness. (How this effect was manifested into the minds of thereaders).

All in all, international schools hold the key to building a full future that students can achieve. (Thesis statement simplified) They help students develop their own character by learning from their mistakes, without having to face a dreadful penalty for failure. (Thesis statement elaborated)Although some say that kids emerged “spoiled” with this mentality, the results prove the contrary. (Possible counter-arguments are noted)

In conclusion, public workers should be allowed to strike since it will give them a chance to air their grievances. (Thesis statement) Public workers should be allowed to strike when their rights, safety, and regulations are compromised. The workers will get motivated when they strike, and their demands are met.

In summary, studies reveal some similarities in the nutrient contents between the organic and non-organic food substances. (Starts with similarities) However, others have revealed many considerable differences in the amounts of antioxidants as well as other minerals present in organic and non-organic foods. Generally, organic foods have higher levels of antioxidants than non-organic foods and therefore are more important in the prevention of chronic illnesses.

As time went by, my obsession grew into something bigger than art; (‘As time went by’ signals maturation) it grew into a dream of developing myself for the world. (Showing student’s interest of developing himself for the community) It is a dream of not only seeing the world from a different perspective but also changing the perspective of people who see my work. (Showing student’s determination to create moving pieces of art)

In conclusion, it is evident that technology is an integral part of our lives and without it, we become “lost” since we have increasingly become dependent on its use. (Thesis with main point)

You might also be interested in reading nursing essay examples from our service.

How To Write A Conclusion For An Essay?

How to write a good conclusion, how to write a conclusion for a college essay.

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

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How to Write a Conclusion for Research Papers (with Examples)

The conclusion of a research paper is a crucial section that plays a significant role in the overall impact and effectiveness of your research paper. However, this is also the section that typically receives less attention compared to the introduction and the body of the paper. The conclusion serves to provide a concise summary of the key findings, their significance, their implications, and a sense of closure to the study. Discussing how can the findings be applied in real-world scenarios or inform policy, practice, or decision-making is especially valuable to practitioners and policymakers. The research paper conclusion also provides researchers with clear insights and valuable information for their own work, which they can then build on and contribute to the advancement of knowledge in the field.

The research paper conclusion should explain the significance of your findings within the broader context of your field. It restates how your results contribute to the existing body of knowledge and whether they confirm or challenge existing theories or hypotheses. Also, by identifying unanswered questions or areas requiring further investigation, your awareness of the broader research landscape can be demonstrated.

Remember to tailor the research paper conclusion to the specific needs and interests of your intended audience, which may include researchers, practitioners, policymakers, or a combination of these.

Table of Contents

What is a conclusion in a research paper, summarizing conclusion, editorial conclusion, externalizing conclusion, importance of a good research paper conclusion, how to write a conclusion for your research paper, research paper conclusion examples.

• How to write a research paper conclusion with Paperpal? 

Frequently Asked Questions

A conclusion in a research paper is the final section where you summarize and wrap up your research, presenting the key findings and insights derived from your study. The research paper conclusion is not the place to introduce new information or data that was not discussed in the main body of the paper. When working on how to conclude a research paper, remember to stick to summarizing and interpreting existing content. The research paper conclusion serves the following purposes: 1

• Warn readers of the possible consequences of not attending to the problem.
• Recommend specific course(s) of action.
• Restate key ideas to drive home the ultimate point of your research paper.
• Provide a “take-home” message that you want the readers to remember about your study.

Types of conclusions for research papers

In research papers, the conclusion provides closure to the reader. The type of research paper conclusion you choose depends on the nature of your study, your goals, and your target audience. I provide you with three common types of conclusions:

A summarizing conclusion is the most common type of conclusion in research papers. It involves summarizing the main points, reiterating the research question, and restating the significance of the findings. This common type of research paper conclusion is used across different disciplines.

An editorial conclusion is less common but can be used in research papers that are focused on proposing or advocating for a particular viewpoint or policy. It involves presenting a strong editorial or opinion based on the research findings and offering recommendations or calls to action.

An externalizing conclusion is a type of conclusion that extends the research beyond the scope of the paper by suggesting potential future research directions or discussing the broader implications of the findings. This type of conclusion is often used in more theoretical or exploratory research papers.

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The conclusion in a research paper serves several important purposes:

• Offers Implications and Recommendations : Your research paper conclusion is an excellent place to discuss the broader implications of your research and suggest potential areas for further study. It’s also an opportunity to offer practical recommendations based on your findings.
• Provides Closure : A good research paper conclusion provides a sense of closure to your paper. It should leave the reader with a feeling that they have reached the end of a well-structured and thought-provoking research project.
• Leaves a Lasting Impression : Writing a well-crafted research paper conclusion leaves a lasting impression on your readers. It’s your final opportunity to leave them with a new idea, a call to action, or a memorable quote.

Writing a strong conclusion for your research paper is essential to leave a lasting impression on your readers. Here’s a step-by-step process to help you create and know what to put in the conclusion of a research paper: 2

• Research Statement : Begin your research paper conclusion by restating your research statement. This reminds the reader of the main point you’ve been trying to prove throughout your paper. Keep it concise and clear.
• Key Points : Summarize the main arguments and key points you’ve made in your paper. Avoid introducing new information in the research paper conclusion. Instead, provide a concise overview of what you’ve discussed in the body of your paper.
• Address the Research Questions : If your research paper is based on specific research questions or hypotheses, briefly address whether you’ve answered them or achieved your research goals. Discuss the significance of your findings in this context.
• Significance : Highlight the importance of your research and its relevance in the broader context. Explain why your findings matter and how they contribute to the existing knowledge in your field.
• Implications : Explore the practical or theoretical implications of your research. How might your findings impact future research, policy, or real-world applications? Consider the “so what?” question.
• Future Research : Offer suggestions for future research in your area. What questions or aspects remain unanswered or warrant further investigation? This shows that your work opens the door for future exploration.
• Closing Thought : Conclude your research paper conclusion with a thought-provoking or memorable statement. This can leave a lasting impression on your readers and wrap up your paper effectively. Avoid introducing new information or arguments here.
• Proofread and Revise : Carefully proofread your conclusion for grammar, spelling, and clarity. Ensure that your ideas flow smoothly and that your conclusion is coherent and well-structured.

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Remember that a well-crafted research paper conclusion is a reflection of the strength of your research and your ability to communicate its significance effectively. It should leave a lasting impression on your readers and tie together all the threads of your paper. Now you know how to start the conclusion of a research paper and what elements to include to make it impactful, let’s look at a research paper conclusion sample.

How to write a research paper conclusion with Paperpal?

A research paper conclusion is not just a summary of your study, but a synthesis of the key findings that ties the research together and places it in a broader context. A research paper conclusion should be concise, typically around one paragraph in length. However, some complex topics may require a longer conclusion to ensure the reader is left with a clear understanding of the study’s significance. Paperpal, an AI writing assistant trusted by over 800,000 academics globally, can help you write a well-structured conclusion for your research paper. 

• Sign Up or Log In: Create a new Paperpal account or login with your details.  
• Navigate to Features : Once logged in, head over to the features’ side navigation pane. Click on Templates and you’ll find a suite of generative AI features to help you write better, faster.  
• Generate an outline: Under Templates, select ‘Outlines’. Choose ‘Research article’ as your document type.  
• Select your section: Since you’re focusing on the conclusion, select this section when prompted.  
• Choose your field of study: Identifying your field of study allows Paperpal to provide more targeted suggestions, ensuring the relevance of your conclusion to your specific area of research. 
• Provide a brief description of your study: Enter details about your research topic and findings. This information helps Paperpal generate a tailored outline that aligns with your paper’s content. 
• Generate the conclusion outline: After entering all necessary details, click on ‘generate’. Paperpal will then create a structured outline for your conclusion, to help you start writing and build upon the outline.  
• Write your conclusion: Use the generated outline to build your conclusion. The outline serves as a guide, ensuring you cover all critical aspects of a strong conclusion, from summarizing key findings to highlighting the research’s implications. 
• Refine and enhance: Paperpal’s ‘Make Academic’ feature can be particularly useful in the final stages. Select any paragraph of your conclusion and use this feature to elevate the academic tone, ensuring your writing is aligned to the academic journal standards. 

By following these steps, Paperpal not only simplifies the process of writing a research paper conclusion but also ensures it is impactful, concise, and aligned with academic standards. Sign up with Paperpal today and write your research paper conclusion 2x faster .  

The research paper conclusion is a crucial part of your paper as it provides the final opportunity to leave a strong impression on your readers. In the research paper conclusion, summarize the main points of your research paper by restating your research statement, highlighting the most important findings, addressing the research questions or objectives, explaining the broader context of the study, discussing the significance of your findings, providing recommendations if applicable, and emphasizing the takeaway message. The main purpose of the conclusion is to remind the reader of the main point or argument of your paper and to provide a clear and concise summary of the key findings and their implications. All these elements should feature on your list of what to put in the conclusion of a research paper to create a strong final statement for your work.

A strong conclusion is a critical component of a research paper, as it provides an opportunity to wrap up your arguments, reiterate your main points, and leave a lasting impression on your readers. Here are the key elements of a strong research paper conclusion: 1. Conciseness : A research paper conclusion should be concise and to the point. It should not introduce new information or ideas that were not discussed in the body of the paper. 2. Summarization : The research paper conclusion should be comprehensive enough to give the reader a clear understanding of the research’s main contributions. 3 . Relevance : Ensure that the information included in the research paper conclusion is directly relevant to the research paper’s main topic and objectives; avoid unnecessary details. 4 . Connection to the Introduction : A well-structured research paper conclusion often revisits the key points made in the introduction and shows how the research has addressed the initial questions or objectives. 5. Emphasis : Highlight the significance and implications of your research. Why is your study important? What are the broader implications or applications of your findings? 6 . Call to Action : Include a call to action or a recommendation for future research or action based on your findings.

The length of a research paper conclusion can vary depending on several factors, including the overall length of the paper, the complexity of the research, and the specific journal requirements. While there is no strict rule for the length of a conclusion, but it’s generally advisable to keep it relatively short. A typical research paper conclusion might be around 5-10% of the paper’s total length. For example, if your paper is 10 pages long, the conclusion might be roughly half a page to one page in length.

In general, you do not need to include citations in the research paper conclusion. Citations are typically reserved for the body of the paper to support your arguments and provide evidence for your claims. However, there may be some exceptions to this rule: 1. If you are drawing a direct quote or paraphrasing a specific source in your research paper conclusion, you should include a citation to give proper credit to the original author. 2. If your conclusion refers to or discusses specific research, data, or sources that are crucial to the overall argument, citations can be included to reinforce your conclusion’s validity.

The conclusion of a research paper serves several important purposes: 1. Summarize the Key Points 2. Reinforce the Main Argument 3. Provide Closure 4. Offer Insights or Implications 5. Engage the Reader. 6. Reflect on Limitations

Remember that the primary purpose of the research paper conclusion is to leave a lasting impression on the reader, reinforcing the key points and providing closure to your research. It’s often the last part of the paper that the reader will see, so it should be strong and well-crafted.

• Makar, G., Foltz, C., Lendner, M., & Vaccaro, A. R. (2018). How to write effective discussion and conclusion sections. Clinical spine surgery, 31(8), 345-346.
• Bunton, D. (2005). The structure of PhD conclusion chapters.  Journal of English for academic purposes ,  4 (3), 207-224.

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• Ethical Research Practices For Research with Human Subjects

7 Ways to Improve Your Academic Writing Process

• Paraphrasing in Academic Writing: Answering Top Author Queries

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How to Write a Good Conclusion Paragraph (+30 Examples)

A good conclusion paragraph is the lasting impression you want to leave with your reader.

Here is a quick summary of how to write a good conclusion paragraph:

Write a good conclusion paragraph by summarizing key points, restating your thesis, and providing a final thought or call to action. Ensure it wraps up your main ideas, reinforces your argument, and leaves the reader with something to ponder.

This ultimate guide will walk you through the steps to craft an effective conclusion, along with 30 examples to inspire you.

5 Steps for Writing a Good Conclusion Paragraph

Table of Contents

There are five main steps to writing a good conclusion.

Let’s go through each step

1. Understand the Purpose

The conclusion is your final opportunity to leave an impact.

It should tie together your main ideas, reinforce your message, and give the reader a sense of closure.

Wrap Up Your Main Ideas

The conclusion should succinctly wrap up the main points of your writing. Think of it as a summary that captures the essence of your arguments without going into detailed explanations.

This helps reinforce what you have discussed and ensures that the reader remembers the core message.

Reinforce Your Thesis

Your thesis statement is the foundation of your writing.

In the conclusion, restate it in a new way to reinforce your central argument. This reminds the reader of the purpose of your writing and underscores its significance.

Give a Sense of Closure

A good conclusion gives a sense of closure to the reader. It signals that the discussion has come to an end and that all points have been addressed. This helps the reader feel that the piece is complete and that their time was well-spent.

Leave the Reader with Something to Think About

The best conclusions go beyond merely summarizing the content.

They leave the reader with a final thought or reflection that stays with them. This could be a call to action, a prediction about the future, or a thought-provoking question that encourages further reflection on the topic.

2. Summarize Key Points

Briefly summarize the key points discussed in the body of your text.

Avoid introducing new information. This helps the reader recall the main ideas.

Brief Summary

The summary should be concise and to the point. Highlight the main ideas discussed in your writing without going into detailed explanations. This helps refresh the reader’s memory of your key points.

Avoid New Information

Introducing new information in the conclusion can confuse the reader. The conclusion is not the place to present new arguments or data. Stick to summarizing what has already been discussed.

Recall Main Ideas

Summarizing the key points helps the reader recall the main ideas of your writing. This reinforces the message and ensures that the reader takes away the most important information from your piece.

“In conclusion, adopting sustainable practices, reducing waste, and promoting renewable energy are essential steps towards a greener future.”

3. Restate the Thesis

Restate your thesis in a new way. This reinforces your argument without sounding repetitive.

Restate, Don’t Repeat

Restating the thesis means expressing it in a new way.

Avoid repeating it verbatim.

Instead, rephrase it to reinforce your argument and show that you have successfully argued your point throughout the piece.

Reinforce the Argument

Restating the thesis helps reinforce your central argument. It reminds the reader of the purpose of your writing and underscores its significance.

Provide Closure Restating the thesis in the conclusion gives a sense of closure.

It signals that the discussion has come full circle and that you have addressed your initial argument.

“By implementing these strategies, we can significantly reduce our carbon footprint and protect our planet for future generations.”

4. Provide a Final Thought

Offer a final thought or reflection to leave a lasting impression. This could be a call to action, a prediction, or a thought-provoking question.

Final Thought or Reflection

A final thought or reflection can leave a lasting impression on the reader.

It shows that you are not just summarizing your points but also offering a deeper insight or perspective.

Call to Action

A call to action encourages the reader to take the next step.

It motivates them to act based on the information or arguments presented in your writing.

Prediction or Question

A prediction about the future or a thought-provoking question can engage the reader and encourage further reflection. This leaves the reader with something to think about even after they have finished reading.

“As we move forward, it’s crucial to remember that every small effort counts. Together, we can make a difference.”

5. Use a Call to Action (if applicable)

If your piece is meant to persuade or encourage action, include a call to action. This motivates the reader to take the next step.

Motivate the Reader

A call to action motivates the reader to take the next step.

It encourages them to act based on the information or arguments presented in your writing.

Encourage Action

Including a call to action is especially important in persuasive writing. It encourages the reader to act on the information provided and make a change or take a specific action.

Provide Clear Steps

A good call to action provides clear steps for the reader to follow.

It should be specific and actionable, guiding the reader on what to do next.

“Join us in making a positive change. Start today by reducing your plastic use and spreading awareness about environmental conservation.”

Check out this video about how to write a good conclusion:

How to Write a Good Conclusion for an Essay

Writing a good conclusion for an essay involves summarizing your main points, restating your thesis, and providing a final thought or reflection.

Here’s how:

• Summarize Main Points : Briefly recap the key points discussed in the body of your essay.
• Restate Thesis : Paraphrase your thesis statement to reinforce your argument.
• Final Thought : Offer a final insight, question, or call to action to leave a lasting impression.

This approach ensures your essay feels complete and leaves the reader with a clear understanding of your argument.

How to Write a Good Conclusion for an Argumentative Essay

A strong conclusion for an argumentative essay should not only summarize the main points and restate the thesis but also emphasize the importance of your argument.

Follow these steps:

• Summarize Arguments : Briefly outline the main arguments presented.
• Restate Thesis : Rephrase your thesis to highlight its significance.
• Address Counterarguments : Acknowledge opposing viewpoints and reinforce why your argument is stronger.
• Call to Action : Encourage the reader to take action or reconsider their position.

How to Write a Good Conclusion for a Research Paper

Crafting a good conclusion for a research paper involves summarizing your findings, discussing their implications, and suggesting future research.

Here’s a guide:

• Summarize Findings : Recap the key results of your research.
• Discuss Implications : Explain the significance of your findings and how they contribute to the field.
• Restate Research Question : Reiterate the research question and how your findings address it.
• Suggest Future Research : Propose areas for further investigation.

This format provides a comprehensive and thoughtful conclusion that underscores the importance of your research and its potential impact.

30 Examples of Good Conclusion Paragraphs

Let’s explore some good examples of good conclusions.

Example 1: Environmental Essay

“In conclusion, the preservation of our natural resources is not just a necessity but a responsibility we owe to future generations. By taking small steps today, we can ensure a healthier planet tomorrow.”

Example 2: Technology Article

“As we embrace the advancements in technology, it is vital to remain vigilant about privacy and security. Staying informed and proactive can help us navigate the digital landscape safely.”

Example 3: Health and Wellness Blog

“Ultimately, achieving a balanced lifestyle requires dedication and mindfulness. By prioritizing our well-being, we can lead healthier and more fulfilling lives.”

Example 4: Business Report

“In summary, the market analysis indicates a positive trend for our product. With strategic planning and execution, we can capitalize on these opportunities and drive growth.”

Example 5: Education Essay

“In the end, fostering a love for learning in students is the key to their success. By creating engaging and supportive educational environments, we can inspire the next generation of leaders.”

Example 6: Travel Blog

“To conclude, exploring new destinations enriches our lives and broadens our perspectives. Embrace the adventure and discover the beauty of our world.”

Example 7: Personal Development Article

“In the final analysis, personal growth is a lifelong journey. Embrace challenges, learn from experiences, and continue striving to become the best version of yourself.”

Example 8: Marketing Case Study

“In closing, the data clearly shows that targeted marketing strategies significantly improve customer engagement and sales. By refining our approach, we can achieve even greater success.”

Example 9: Historical Analysis

“In conclusion, the events of the past continue to shape our present and future. Understanding history is essential to making informed decisions and avoiding past mistakes.”

Example 10: Scientific Research Paper

“Ultimately, the findings of this study contribute to our understanding of the subject and open the door for further research. Continued exploration in this field is vital for advancing knowledge.”

Example 11: Political Commentary

“In the end, civic engagement is crucial for a functioning democracy. Stay informed, participate in discussions, and exercise your right to vote.”

Example 12: Fashion Blog

“To wrap up, fashion is a powerful form of self-expression. Embrace your unique style and let your wardrobe reflect your personality.”

Example 13: Food Blog

“In conclusion, cooking at home not only saves money but also allows you to experiment with flavors and ingredients. Start your culinary journey today and discover the joys of homemade meals.”

Example 14: Sports Article

“Ultimately, teamwork and perseverance are the foundations of success in sports. Keep pushing your limits and strive for excellence on and off the field.”

Example 15: Literature Analysis

“In summary, the themes explored in this novel resonate with readers and offer valuable insights into the human condition. Its timeless message continues to inspire and provoke thought.”

Example 16: Parenting Blog

“In the end, raising children requires patience, love, and commitment. Cherish the moments, and remember that every effort you make shapes their future.”

Example 17: Finance Article

“To conclude, financial planning is essential for securing your future. Start today by setting clear goals and creating a budget that aligns with your aspirations.”

Example 18: Career Advice Blog

“In conclusion, building a successful career takes time and dedication. Stay focused, seek opportunities for growth, and never stop learning.”

Example 19: Fitness Blog

“Ultimately, regular exercise and a balanced diet are key to maintaining a healthy lifestyle. Stay motivated, and remember that every step counts towards your fitness goals.”

Example 20: DIY Blog

“In summary, DIY projects are a rewarding way to personalize your space and learn new skills. Get creative and start your next project today.”

Example 21: Relationship Advice

“In the end, strong relationships are built on communication, trust, and mutual respect. Nurture your connections and strive for harmony in your interactions.”

Example 22: Pet Care Blog

“To wrap up, responsible pet ownership involves understanding your pet’s needs and providing them with a loving home. Invest in their well-being, and they’ll reward you with unconditional love.”

Example 23: Environmental Science Paper

“In conclusion, addressing climate change requires global cooperation and immediate action. Every effort counts, and together we can create a sustainable future.”

Example 24: Technology Review

“Ultimately, this gadget offers impressive features that enhance convenience and efficiency. Consider it for your next tech upgrade.”

Example 25: Psychology Article

“In summary, understanding human behavior is crucial for improving mental health and well-being. Continue exploring this fascinating field for more insights.”

Example 26: Gardening Blog

“In the end, gardening is a therapeutic and rewarding hobby that connects us with nature. Start your garden today and enjoy the benefits of fresh produce and beautiful blooms.”

Example 27: Home Improvement Article

“To conclude, home improvement projects can significantly enhance your living space and increase property value. Plan carefully and enjoy the transformation.”

Example 28: Social Media Marketing

“In conclusion, effective social media marketing requires consistency, creativity, and engagement. Develop a strategy that resonates with your audience and watch your brand grow.”

Example 29: Automotive Review

“Ultimately, this vehicle combines performance, style, and safety. Take it for a test drive and experience its capabilities firsthand.”

Example 30: Music Blog

“In summary, music has the power to evoke emotions and bring people together. Explore different genres and find the soundtrack to your life.”

Tips for Writing a Strong Conclusion

Here are some simple but good tips for writing a powerful conclusion:

• Keep it Concise – A good conclusion should be short and to the point. Avoid unnecessary details and focus on wrapping up your main ideas.
• Use Clear Language – Ensure your language is clear and easy to understand. Avoid jargon and complex sentences.
• Be Consistent – Maintain the same tone and style as the rest of your text. Consistency helps create a seamless reading experience.
• End on a Positive Note – Whenever possible, end with a positive or uplifting message. This leaves the reader with a good impression.

Common Mistakes to Avoid

There are some common mistakes that many writers make when crafting their conclusions.

• Introducing New Information – Don’t introduce new ideas or arguments in the conclusion. This can confuse the reader and dilute your main points.
• Being Vague – Avoid vague statements that don’t add value. Be specific and clear in your summary.
• Repetitiveness – Don’t repeat the same points over and over. Restate your thesis and key points in a new way.
• Ignoring the Thesis – Make sure to tie your conclusion back to your thesis. This reinforces your argument and gives a sense of closure.

Final Thoughts: How to Write a Good Conclusion Paragraph

Writing a good conclusion paragraph is essential for creating a cohesive and impactful piece of writing.

By summarizing key points, restating the thesis, providing a final thought, and using a call to action, you can craft a strong conclusion that leaves a lasting impression.

Use the 30 examples provided to inspire your own writing and ensure your conclusions are always effective and engaging.

Read This Next:

• How to Write an Introduction Paragraph [50+ Examples]
• How to Write a Paragraph [Ultimate Guide + Examples]
• Types of Evidence in Writing [Ultimate Guide + Examples]
• Narrative Writing Graphic Organizer [Guide + Free Templates]
• How to Write a Hook (40 Good Examples)

• Free Tools for Students
• Harvard Referencing Generator

Free Harvard Referencing Generator

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A Harvard Referencing Generator is a tool that automatically generates formatted academic references in the Harvard style.

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Harvard is the main referencing style at colleges and universities in the United Kingdom and Australia. It is also very popular in other English-speaking countries such as South Africa, Hong Kong, and New Zealand. University-level students in these countries are most likely to use a Harvard generator to aid them with their undergraduate assignments (and often post-graduate too).

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A Harvard Referencing Generator solves two problems:

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A well-formatted and broad bibliography can account for up to 20% of the total grade for an undergraduate-level project, and using a generator tool can contribute significantly towards earning them.

⚙️ How do I use MyBib's Harvard Referencing Generator?

Here's how to use our reference generator:

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• Our generator will automatically locate the source details and format them in the correct Harvard format. You can make further changes if required.
• Then either copy the formatted reference directly into your reference list by clicking the 'copy' button, or save it to your MyBib account for later.

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🍏 What other versions of Harvard referencing exist?

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Daniel is a qualified librarian, former teacher, and citation expert. He has been contributing to MyBib since 2018.

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+13 best email marketing apps for shopify to maximize impact.

Table Of Contents

This guide will unveil the top email marketing app explicitly tailored for Shopify merchants. From boosting sales to enhancing customer engagement, we'll explore how this app can revolutionize your marketing strategy.

Let's discover its features, benefits, and expert tips for leveraging its full potential with the best email marketing app!

Benefits of Using Email Marketing for Shopify Store

Here are three benefits of using email marketing for your Shopify store:

Increased Sales and Revenue

Email marketing lets you connect with your current customer pool through tailored promotions, product suggestions, and exclusive deals. Nurturing relationships through personalized emails can drive repeat purchases and boost sales. With the right strategies, email campaigns can drive more traffic to your Shopify store and convert leads into loyal customers.

Enhanced Customer Engagement

Through tailored content and timely communication, you can engage customers with relevant updates, product launches, and valuable insights. Fostering community and trust can strengthen brand loyalty and encourage customer interaction.

Moreover, segmentation and automation allow you to deliver highly targeted messages, ensuring that each email resonates with your recipients.

Related post: Best CRM for Shopify to Boost Customer Relationships

Data-Driven Insights and Optimization

One key advantage of email marketing is tracking and analyzing performance metrics in real-time. You have the opportunity to acquire a valuable understanding of your audience's actions and preferences, from open rates to click-through rates.

By leveraging this data, you can refine your email marketing strategy, optimize campaign performance, and maximize your return on investment (ROI).

Whether A/B testing subject lines or refining your email content, email marketing enables you to utilize data-driven insights to inform decisions that yield tangible outcomes for your Shopify store.

Related post: 8 Best Shopify Email Apps

Quick Comparisons of Top Shopify Email Marketing Apps

Top 13 shopify email marketing apps, yotpo email marketing & sms.

Drive sales and nurture customer relationships through powerful email and SMS campaigns supported by automated flows that operate seamlessly to optimize conversions with Yotpo. Leverage AI to streamline your marketing efforts, from enhancing text content to recommending products, ensuring your messages resonate with your audience.

Key Features

• Template Library and Editor: Access over 300 templates and utilize a drag-and-drop editor with built-in Canva integration to design visually appealing and effective emails effortlessly.
• Automated Campaigns: Set up automated flows triggered by various customer actions such as sign-ups, cart abandonment, and timely correspondence with your audience.
• Advanced Segmentation: Utilize shopper data to create targeted segments, enabling personalized messaging that resonates with specific customer demographics and behaviors.
• Flexible Pricing: Benefit from transparent and flexible pay-as-you-send pricing plans for email and SMS campaigns, allowing for scalability without high costs.
• AI-powered Optimization: Leverage AI to enhance text content, determine optimal send times, build audiences, and suggest product recommendations, saving time and maximizing campaign effectiveness.

Pros & Cons

• Free to install
• Estimated at: $160/month

4.9/5 (6,985 reviews)

Automizely Email Marketing, SMS

Welcome to Automizely Marketing, the all-in-one marketing platform designed to empower brands to drive leads, boost customer engagement, and increase sales. Offering a comprehensive suite of sales and marketing tools within a single intuitive portal, AfterShip Marketing simplifies the marketing process for merchants of all sizes.

• Personalized Automated Flows: Create tailored email flows based on customer shopping behavior, ensuring timely and relevant communication throughout the customer journey.
• Pre-built Templates: Access a library of templates for emails, SMS, and conversion popups like spin wheels, enabling quick and easy campaign creation without extensive design or coding knowledge.
• A/B Testing and Performance Monitoring: Conduct A/B tests and monitor campaign performance through a centralized dashboard, allowing for data-driven optimization and continuous improvement.
• Built-in CRM: Leverage the integrated CRM features to categorize customers according to their actions and preferences, empowering tailored and focused messaging that deeply connects with your audience.
• Unified Platform: Enjoy the functionality of multiple marketing apps in a single, no-code platform, streamlining workflows and decreasing the necessity for various separate tools.
• Free: Up to 300 contacts
• Essentials: $11/month
• Pro: $119/month
• Premium: $179/month

4.9/5 (6,135 reviews)

Omnisend Email Marketing & SMS

Omnisend's email and SMS marketing automation app is tailored for ecommerce stores, aiming to boost sales and grow customer engagement. Designed specifically for Shopify, it offers a feature-rich experience, enabling users to build their email lists, create personalized emails, and automate workflows effortlessly.

• Email Marketing & SMS Campaigns: Easily create and send email marketing campaigns and global SMS campaigns to engage customers.
• List Growth Tools: Employ exit-intent popups, spin-to-win mechanisms, and various signup forms to efficiently expand your email subscriber base.
• Ready-Made Templates: Access a variety of ready-made email marketing templates for different occasions, simplifying campaign creation.
• Abandoned Cart and Welcome Workflows: Set up abandoned cart emails with one click, along with welcome and browse abandonment workflows to recover lost sales.
• Ready-Made Automation: Choose from over 20 ready-made automation to personalize customer interactions and drive more sales.
• Free: 250 contacts
• Standard: $16/month
• Pro: $59/month

4.8/5 (5,609 reviews)

ONE: AI, SMS & Email Marketing

Welcome to ONE, the AI-powered customer platform designed to help you recover abandoned carts, drive sales, increase average order value (AOV), foster loyalty, and grow your subscriber base. Whether you're a new or established brand, ONE AI can assist in converting ad traffic and existing customers into repeat buyers. 

• AI-Powered Assistance: Utilize the AI Assistant for tasks such as writing product descriptions, crafting SMS text messages, and translations, enhancing efficiency and effectiveness.
• One-Click Checkout Page: Implement a streamlined checkout process with cross-sells and personalized upsell product recommendations, maximizing conversion opportunities.
• Automated Shopify Email/SMS Marketing: Automate various marketing tasks, including cart recovery, SMS campaigns (via SMSBump, Klaviyo, MailChimp), and email marketing, ensuring timely and relevant customer communication.
• Sales Pop-Up Window Activation: Trigger engaging pop-up windows such as email pop-ups, discount spin wheels, and Wheelio to capture attention and encourage conversions.
• A/B Testing and Optimization: Conduct A/B testing on coupon codes across various platforms, including TikTok Shop, Google/YouTube, IG/Instagram Shop, and Amazon, optimizing marketing efforts for maximum effectiveness.
• Sandbox: Free
• All-in-one: Free
• Basic: $9/month
• Custom: $99/month

4.9/5 (2,479 reviews)

Klaviyo: Email Marketing & SMS

Klaviyo empowers your business to grow faster and more efficiently with email, SMS, reviews, and more. Leveraging your customer data, this platform goes beyond the basics to deliver highly targeted, personalized communication that drives sales and fosters smarter digital relationships. 

• Data Integration: Centralize data from Shopify and other apps, including web activity, tags, catalog, and coupon codes.
• Advanced Segmentation: Create segments and triggers using complete historical and real-time data for precise targeting.
• Omnichannel Templates: Access templates for campaigns like Welcome, Back in Stock, Abandon, and Price Drop across multiple channels.
• Review Management: Request, capture, and publish product reviews with timely, automated email and SMS campaigns.
• Real-Time Analytics: Monitor revenue data per automation, campaign, segment, and channel in real-time for informed decision-making.
• Free: Up to 250 contacts
• SMS: $15/month
• Email: $30/month

4.1/5 (1,917 reviews)

Avada Email Marketing & SMS

Avada Email Marketing, SMS, Pop-up – the ultimate solution for merchants aiming to convert visitors into customers and foster long-term relationships. With a focus on smart automation, personalized campaigns, and advanced reporting, Avada equips merchants with the tools to engage and convert their audience effectively across various channels.

• Automation Workflows: Implement automated workflows for tasks like abandoned cart recovery, abandoned checkout follow-ups, and subscriber welcome sequences.
• Newsletter Campaigns: Utilize newsletter campaigns through pop-ups, customer emails, and promotional emails to engage subscribers and drive sales.
• Lead Capture via Pop-ups & Forms: Capture leads efficiently with customizable pop-ups and forms, including discount and coupon pop-ups.
• Various Email Marketing Templates: Access a range of email templates, including recart templates, fire push templates, and shipment notifications to create compelling campaigns.
• Personalization: Segment contacts, provide product recommendations and send personalized order creation SMS messages to enhance customer engagement and conversion rates.
• Free: 12,000 emails
• Pro: $16/month
• Advanced: $47/month

4.9/5 (1,654 reviews)

Shopify Email

Forge enduring connections with  customers and fostering lasting relationships through email tailored for commerce. Seamlessly manage, dispatch, and monitor campaigns—all within Shopify Email, your trusted business solution.

• Branded Email Creation: Use a user-friendly drag-and-drop editor to craft branded emails.
• Sales-Focused Templates: Utilize templates to showcase products, sales, restock notices, and more.
• AI-Generated Content: Benefit from AI-generated email subject lines, body copy, and optimized send times for enhanced engagement.
• Direct Purchase Encouragement: Drive sales by prompting customers to purchase directly from your emails.
• Comprehensive Tracking: Track key performance indicators like click-through rates, items added to carts, and completed purchases to evaluate the effectiveness of your campaigns.
• First 10,000 free emails/month
• $1/1000 emails/month

4.4/5 (1,362 reviews)

Seguno Email Marketing

Seguno streamlines email marketing for Shopify merchants, allowing them to create and automate emails directly within the Shopify Admin. Designed to save time and improve efficiency, Seguno offers a user-friendly interface with pre-built automation series and restock alerts.

• Seamless Integration: Stay within Shopify to access all shop data, including segments, discounts, products, and blogs.
• Pre-Built Automations: Utilize a library of pre-built automation series and Back-in-Stock restock alerts to streamline email marketing efforts.
• Canva Integration: Design visually appealing emails quickly with Canva embedded in a full-screen editor.
• Deliverability Assistance: Ensure secure sending with built-in deliverability assistance and spam protection.
• Dedicated Support: Receive custom support from real email experts, regardless of shop size, ensuring assistance when needed.
• Starter: Free to install
• Standard: $35/month

4.8/5 (1,091 reviews)

OrderlyEmails: Email Templates

Elevate your sales and foster customer loyalty with personalized, branded email templates perfectly aligned with your store's identity. Don't settle for Shopify's standard email designs anymore. Enhance your brand presence and increase sales effortlessly with OrderlyEmails now!

• Polished Brand Experience: Ditch the standard Shopify email templates for a more refined and branded customer experience.
• Customization Made Easy: Utilize the Magic Designer tool to seamlessly incorporate your logo, colors, and fonts, ensuring a consistent brand identity across all communications.
• Sales Boosting Tools: Incorporate post-purchase discounts, product recommendations, and upsells to drive additional sales and revenue.
• No Limits: Enjoy multi-currency support, quick translation options, and country settings, ensuring a seamless customer experience worldwide.
• Instant Impact: Achieve professional results without the need for coding or design skills, enabling rapid deployment of customized email campaigns.
• Email theme $99/year

4.9/5 (769 reviews)

SmartrMail Email Marketing SMS

Elevate your email marketing game with AI-powered newsletters and automation workflows tailored for Shopify. With 100+ premade newsletter, popup templates, and expert support for migration from platforms like MailChimp, Klaviyo, Omnisend, and Privy, getting started has never been easier.

• Comprehensive Automation Workflows: Set up various automation workflows, including abandoned cart recovery, welcome sequences, and more, to engage customers throughout their journey.
• Pre-Built Templates: Access a library of 100+ premade newsletter and popup templates for quick and easy campaign creation.
• Expert Support: Receive 1-to-1 training, easy setup assistance, and 24/5 chat and phone support from email marketing experts.
• Battle-Tested Strategies: Benefit from proven email funnel strategies, designs, and automation techniques developed by the in-house agency.
• Migration Assistance: Seamlessly migrate from platforms like MailChimp, Klaviyo, Omnisend, Shopify email, and more, ensuring a smooth transition.
• Free: 250 contacts with up to 1250 emails/month
• Essentials: $14/month
• Pro: $99/month

4.8/5 (583 reviews)

Sendvio: Email Marketing & SMS

Enhance customer loyalty and retention through sophisticated automation, email marketing, and transactional SMS with Sendvio. This enables you to deliver personalized email and SMS marketing automation that adds value to your customer's experience, ultimately driving engagement and boosting sales.

• Easy Template Setup: Quickly create templates for welcome messages, abandoned carts, customer rewards, and more to streamline customer communication.
• Workflow Editor: Customize email and SMS marketing workflows tailored to each customer's language, enhancing personalization and effectiveness.
• Transactional SMS: Send order confirmations, shipment notifications, and other transactional messages via SMS to provide timely updates to customers.
• Revenue Reports: Track the performance of each automation, popup, and campaign with detailed revenue reports, enabling data-driven decision-making.
• Professional Email Templates: Access professional and fully customizable email template designs to elevate your brand and improve customer engagement.
• Starter: $14/month
• Growth: $41/month
• Business: $101/month

4.8/5 (477 reviews)

tiny Email Marketing

Experience effortless email marketing powered by AI with all-inclusive features and unlimited usage, coupled with round-the-clock support. This platform enhances sales through personalized email campaigns, including abandon cart emails, welcome emails, promotions, and newsletters. Enjoy a wide array of Tiny’s functions now!

• Smart Email Automation: Automate abandon cart emails and welcome emails to boost conversions.
• Email List Growth: Utilize embedded forms and attractive popups to collect emails and expand your list.
• Interactive Emails: Enhance engagement with hundreds of designer templates and AI-driven copywriting.
• AI-Assisted Segmentation: Sync store data and personalize emails with AI-driven segmentation for targeted campaigns.
• Real-Time Reporting: Track email campaign performance and monitor sales resulting from your emails with comprehensive reporting.
• Free: 500 subscribers
• Standard: $15/month
• Pro: $65/month

4.7/5 (88 reviews)

Grid & Pixel ‑ Email Templates

By harnessing the power of AI, Grid & Pixel transforms your brand, products, and story into dynamic GIFs and videos tailored to each customer, driving engagement and conversions. With export-ready templates and easy integration into your marketing automation flows, boosting your email marketing has never been easier.

• Personalized Animations: Send each campaign recipient a unique, animated GIF personalized to them, enhancing engagement and connection.
• AI Scene Generator: Generate stunning creatives and product scenes with AI, ensuring your marketing content stands out and captures attention.
• Ready-made Templates: Browse a library of ready-made templates or generate fresh designs with AI, allowing quick customization to suit your brand and campaign needs.
• Seamless Integration: Add personalized animations to popular platforms such as Klaviyo, Omnisend, Sendlane, Shopify Email, and more, streamlining your marketing efforts.
• Diverse Campaign Types: From abandoned carts and back-in-stock emails to product recommendations and social media campaigns, Grid & Pixel supports various campaign types to meet your marketing objectives.
• Robust Campaign Management: Utilize features like A/B testing, analytics, automation, custom fonts, and tracking to optimize your campaigns and drive results.
• Do it yourself: Free to install
• Full service: $99/month

5/5 (68 reviews)

How To Choose An Email Marketing App For Your Store?

Email marketing is a powerful solution for any e-commerce business looking to  increasing sales , engage customers, and build brand loyalty. However, with many email marketing apps available, selecting the right one for your store can take time and effort. Here are some key considerations for your store:

Integration with Your E-commerce Platform

Ensure that the email marketing app seamlessly integrates with your e-commerce platform. Whether using Shopify, WooCommerce, Magento, or another platform, compatibility is essential for streamlined operations.

Features and Functionality

Assess the email marketing app's features and determine if they align with your business needs. Seek out attributes like customizable templates, automation functionalities, segmentation capabilities, A/B testing, and analytics to optimize the impact of your campaigns.

Templates and Design Options

Consider the variety and quality of the app's email templates and design options. Look for mobile-responsive templates that are visually appealing and customizable to reflect your brand identity.

Automation and Personalization

Choose an email marketing app that offers robust automation and personalization capabilities. Automated workflows for welcome emails, abandoned cart reminders, and product recommendations can help you engage customers at every stage of their journey.

Deliverability and Compliance

Ensure the email marketing app prioritizes deliverability and compliance with email regulations such as GDPR and CAN-SPAM. Look for features like spam testing, authentication protocols, and unsubscribe management to maintain a positive sender reputation.

3 Email Marketing Strategies For Maximizing ROI

Implementing strategic approaches is essential to maximize your email marketing efforts' return on investment (ROI). Here are three proven strategies for maximizing ROI through email marketing:

Segmentation and Personalization

One-size-fits-all email blasts are a thing of the past. Today's consumers expect personalized and relevant content tailored to their preferences and behaviors. Tailoring your email list segmentation to factors such as demographics, past purchases, online behavior, and interaction rates enables you to send customized messages relevant to specific audience groups.

Utilize dynamic content blocks and merge tags to personalize email content, including product recommendations, exclusive offers, and relevant messaging. Personalizing your content to address each recipient by name and cater to their individual interests and requirements can greatly enhance engagement and conversion rates.

Related post: 10+ Shopify Analytics Tools for Store Analysis

Automated Email Workflows

Optimizing your email marketing campaigns is essential for achieving maximum effectiveness. A/B testing enables you to explore various components of your emails, including subject lines, sender names, content, CTAs, and design, to discover what connects most with your audience.

Experiment with one element at a time and assess the metrics to find out which version performs better. This iterative process of refining your campaigns using data-driven insights can enhance open rates, click-through rates, and conversions, leading to increased ROI.

A/B Testing and Optimization

Regular improvement is essential for maximizing the impact of your email marketing efforts. A/B testing enables you to explore various aspects of your emails, like subject lines, sender details, content, calls-to-action, and design features, to find out what works best for your audience.

Experiment with one change at a time and assess the data to identify which version performs better. By iteratively refining your email campaigns based on data-driven insights, you can optimize open rates, click-through rates, and conversion rates, ultimately driving higher ROI.

Does Shopify automatically email customers?

Yes, Shopify Email automatically sends emails in batches to enhance delivery rates and mitigate the risk of triggering spam filters. The duration of these emails can fluctuate among online stores, influenced by factors such as delivery rates, bounce rates, and the level of engagement among subscribers. 

By sending emails in batches, Shopify aims to optimize delivery and ensure that emails reach recipients' inboxes effectively, contributing to a better overall email marketing performance for merchants.

Does Shopify host your email?

No, Shopify does not host your email. Instead, it offers an integrated email marketing tool called "Shopify Email." With this solution, you can seamlessly craft and dispatch email campaigns within your Shopify administrative interface. The actual sending of emails is handled through third-party email service providers like SendGrid.

Should you create a separate email for Shopify?

Yes, creating a separate email for Shopify can enhance organization, branding, security, and efficiency by keeping business communications distinct from personal ones.

In conclusion, choosing the best email marketing app for your Shopify store is crucial for driving sales, building customer relationships, and maximizing ROI. By evaluating features, ease of use, integration capabilities, and pricing, you can find the right email marketing solution to meet your business needs.

For those seeking a comprehensive marketing tool with advanced features and seamless Shopify integration, EComposer emerges as a top contender. EComposer empowers merchants to create compelling pages that resonate with customers and drive results. Try now!

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