marketing phd europe

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PhD in Marketing

To be part of a new generation of creative, entrepreneurial and innovative researchers, able to face current and future challenges in Marketing

Conducted through

Full time programme

Teaching Language

Programme type, required level for entry.

High School Diploma (or equivalent) +5

Level Obtained

High School Diploma (or equivalent) +9

Double degree

Do you want to deepen your understanding of how management is practiced? Are you willing to inspire new thinking through teaching and research? And have an impact on management policies?

During the second year of the Doctoral Programme (Master of Philosophy 1 (MPhil1) ), students develop more deeply their research ideas, theoretical models, methodology, and research protocol, while working closely with their academic advisors. From this year, most students also gain pedagogical experience by tutoring /teaching courses at the Bachelor’s and Master’s levels. In addition, financial support for conferences and research visits ensures that students can progress under excellent conditions and fully integrate international research networks in their field. At the end of the second year students present their current PhD plans and progress to date in front of a panel of academic committee; Years 3 (MPhil 2) and 4 (MPhil 3) of the Doctoral Programme are dedicated to original research and developing a PhD dissertation. Some students require an additional fifth year to finish the PhD dissertation, in which case a part-time teaching contract is generally signed with the University of Toulouse Capitole (ATER contract).

List of research interests:

• Consumer Behavior
• Social Norms & Social Influence
• Consumer Identity
• Evolutionary Psychology
• Gendered Marketing
• Health behavior
• Food behavior
• Status Marketing and Luxury Consumption
• Cross-Cultural Consumer Behavior
• Consumer Culture Theory
• Consumer empowerment
• Ethics in Marketing & Consumer Well-Being
• Corporate Social Responsibility (CSR) and Irresponsibility (CSI)
• Ethical and Pro-Environmental Consumption
• Environnement/Climate Change

Benefits of the programme

• Engage with internationally renowned scholars
• Conference and research funding
• Robust training in conducting original and independent research

Programme Objectives

• Identify and validate original research questions grounded in theoretical foundations
• Develop and apply appropriate, innovative and persuasive methods for research projects
• Conduct critical and reflexive analysis of research findings, impact and outcomes
• Provide relevant recommendations about practical problems encountered by organisations
• Actively work in an inclusive, respectful and constructive way with supervisors, researchers and peers both within the institution and the wider international research community
• Communicate effectively in both written and oral modes with a range of audiences formally and informally through a variety of different techniques and media
• Understand and apply the codes of conduct and guidelines for scientific rigor, integrity and ethics
• Teach and/or support student learning at undergraduate and graduate levels

Student testimonial

The TSM Doctoral Programme was an amazing opportunity to develop my research and academic skills. The professors and researchers at TSM are widely recognized both nationally and internationally, and I learned so much from their expertise. The programme was incredibly stimulating and intellectually engaging, with a diverse range of courses, seminars, presentations, events, and exchanges that kept me motivated throughout the four years.

No, students must sequentially complete the courses in the Master of Science and the MPhil. The programmes are concurrently scheduled, which makes it impossible to complete both programmes during the same academic year.

Generally, all interested applicants apply to follow the overall course of the programme (i.e. first year of MSc coursework followed by the internal application to enter into the MPhil course of study and research). Candidates interested in obtaining a PhD through professional experience are encouraged to research the VAE process and then contact [email protected]

The approximate monthly cost of living in Toulouse is around €730 per month. This includes accommodation, electricity, gas, health, insurance, phone, Internet, food and leisure.

A cotutelle, or double degree for the PhD with a foreign university, must be initiated by a TSM Doctoral Programme faculty member (we do not accept requests coming directly from foreign doctoral students). The future supervisors must have pre-existing research ties, such as being co-authors on a paper or collaborating on a research project. Please discuss this project with your supervisor. 

No. You should apply first for admission to the Doctoral Programme. Each application will be carefully studied by the professors in the field of specialization. Final decisions are made by the Doctoral Programme Board, so though you could identify potential supervisors doing research in your field of interest, it is not necessary to contact them to agree on supervision prior to application. Identifying the best supervisor is an essential and important milestone for your future PhD thesis: you will do it, with the Doctoral Programme support, during the first 6 months of the MSc degree.

A Bachelor’s degree (in the US), the completion of the first year of a Master (in Europe) or an equivalent diploma, representing a four-year course of study (equivalent 240 ECTS) in an accredited college or university, is required for admission to the doctoral programme (Year 1, Master of Science). A completed Master’s degree is not required, although many applicants have a Master’s degree in such fields as management, finance, economics, engineering, psychology, statistics or other related fields. Superior academic performance is expected.

Programme Head

Sandra LAPORTE

Administrative officer, claudia ouaguenouni, partner administrative officer, joshua physick, chat with our student ambassador.

Stockholm Business School

Phd programme with specialization marketing.

Virtually all organizations engage in marketing in order to make sure that they provide value for customers, clients, partners and society at large.

If you are interested in how organizations can use marketing to better achieve their goals, or if you are interested in how the proliferation of marketing in society profoundly shapes contemporary cultures, then you might want to apply for the doctoral program in business administration, with specialization in marketing at Stockholm Business School.

Program content

The PhD program at SBS spans four years of studies, including approximately 1.5 years course work and 2.5 years thesis work. You are assigned two supervisors who guide you through the program. The courses for students who specialize in marketing typically include a few courses offered at SBS as well as a range of courses in Sweden and elsewhere. The course program is partly tailored to your project but is also directed towards a broader academic journey in which earlier bodies of thought are studied and analyzed.

Doctoral theses written with the specialization in marketing are either published as a monography, or consist of a set of academic articles.

Departmental duties

Many students also choose to teach during their PhD studies, but this is optional. Doctoral students may take on departmental duties of up to 20% of full time each year, thereby prolonging the total study time in the doctoral programme. In addition to teaching, the departmental duties may include research assistance and administrative tasks, such as assisting in the organization of academic events.

Research environment

For inspiration about possible research topics, you can read more about the current research at the SBS Marketing section here.

Last updated: January 12, 2021

Source: SBS

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Last updated: May 3, 2024

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Research in Marketing

The marketing specialization of the hec paris phd program prepares students for an academic career at research institutions from day 1..

Professors are dedicated to developing these outstanding scholars through the combination of rigorous coursework and hands-on research experience from day 1.

The Marketing Specialization of the HEC Paris PhD program prepares students for an academic career at research institutions. Our goal is to develop and nurture researchers who aspire to make a scientific contribution to knowledge. To accomplish this goal, the program is structured to provide students with both a rigorous conceptual and empirical foundation to conduct high-impact research. 

A unique strength of the Marketing Specialization is the considerable latitude that students have in choosing their research area.  

Students have the option of choosing from three different streams of study:

• Consumer Behavior 
• Quantitative Modeling
• Marketing Strategy.

The program is delivered by a world-class faculty who regularly publish in the leading journals in both applied disciplines such as marketing and management, and basic disciplines such as psychology, economics, and statistics.

Another important strength of the Marketing Specialization is the close collaboration between students and faculty. From the moment they are admitted into the program, students are matched with a faculty member and start working closely with the faculty on mutually interesting research projects, as the students begin to develop their own research programs. This mentoring aspect of the program provides immediate hands-on research experience that compliments the students’ coursework in developing their research interests and skills. 

Main field courses (non-exhaustive list):

• Consumer Behavior
• Marketing Science  
• Frontiers in Marketing Research
• Marketing Strategy Research
• Specialized Topics in Marketing Research

Students may join courses from other specializations or partner universities to broaden their knowledge. See global course examples  here .

Research Seminars

Most academic departments organize research seminars on a regular basis as well as many other academic events. Students are encouraged to join these seminars already from the first year of studies. They give students a good idea of what they are expected to produce. They are also a good way to socialize with the professors of the departments and the other PhD students. Most of these research seminars are available to all PhD students from all specializations.

PhD Coordinator

Current students               Marketing Faculty              Placement

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Adolescence and Social Media: the Slippery Sands of Research on a Global Phenomenon

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Holding Advertisers to Account May Help Reduce Infant Deaths Linked to Unsafe Sleeping

By Anne Laure Sellier

What Machine Learning Can Teach Us About Habit Formation

By Anastasia Buyalskaya

Going Circular to Align Business Models with Planetary Boundaries

By Daniel Halbheer

As a PhD candidate you will have the opportunity to pursue original research and make a significant contribution to your chosen field.

Why choose a PhD at the University of Edinburgh Business School?

Listen to staff and students at the Business School discuss the doctoral programme

Our doctoral programmes

As part of a world-renowned University, triple accredited ( AMBA , AACSB , and EQUIS ) and ranked 5 th in the UK for research power ( Times Higher Education , 2022) within Business and Management, our Business School provides a highly dynamic and supportive research environment for our large and diverse graduate community.

Our world-class research programmes offer:

• Supervision from acclaimed academic faculty within a wider range of subject areas
• Courses designed to expand your knowledge base and develop your research strategies
• Dedicated, modern facilities with state-of-the-art databases and specialist resources
• A peer network of students and inspiring alumni from across the globe
• A vibrant research environment with regular seminars, masterclasses, and events allowing you to connect and learn from experts across the business world

PhD with Integrated Study in Accounting

Research an accounting topic such as the applications of accounting in society, or historical methods and strategies used by those practising in the profession.

PhD in Business Economics

Research a business economics topic by using quantitative methodologies and modelling techniques to solve problems relating to economics or finance.

PhD with Integrated Study in Finance

Research a financial topic such as behavioural finance, corporate finance and governance, or aspects affecting financial markets and institutions.

PhD in Financial Technology

Undertake a fully funded research opportunity in collaboration with one of our leading industry partners.

PhD with Integrated Study in Management

Research full time, or maintain your current role while studying part-time with our Professional Pathway option.

PhD in Management Science & Analytics

Research a management science and analytics topic. This highly analytical programme, integrates management science, decision analysis, business modelling, and data analytics.

PhD entry requirements

Learn more about the entry requirements for our PhD programmes.

Scholarships and funding

Discover scholarships and funded projects available for new students beginning their PhD programme.

Find a supervisor and subject group

Review staff profiles as prospective supervisors for research and browse our academic subject groups.

Our researchers

More than 130 student researchers from around the world are currently enrolled in our research programmes.

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UNIVERSITY OF COLOGNE

Faculty of management, economics and social sciences marketing area, phd program of the marketing area.

The Marketing Area actively engages in the advancement of PhD students at the University of Cologne. Therefore, professors from the Marketing Area offer several PhD courses on an irregular basis. You can find a list of current courses below. For more information click on the respective course.

If you are interested into general information on the PhD program of the university of Cologne, click  here  for further information.

For potential open PhD positions at one of the chairs of the marketing area, click  here  to check out our career section.

Courses in the Summer Semester 2023

• How to Publish in A-Journals

Courses in the Winter Semester 2021/22

• Conceptual Rigor

Courses in the Summer Semester 2022

• How to publish in A-Journals
• Graduate Seminar in Marketing Strategy

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Join our Postgraduate Open Day - Saturday 22 June

PhD/ MPhil/ MSc Marketing (Research)

• Visit an Open Day
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The PhD/MPhil/MSc (research) in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.

Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.

Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.

Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.

Fees 2024 - 2025

• Code 8164 - £4,778 (UK) MPhil Full time
• Code 8164 - £23,520 (International) MPhil Full time
• Code 8170 - £4,778 (UK) PhD Marketing  Full time
• Code 8180 - £2,389 (UK) PhD Marketing  Part time
• Code 8170 - £23,520(International) PhD Full time
• Code 8175 - £4,778 (UK) MSc (Research) Full time
• Code 8178 - £2,389 (UK) MSc (Research) Part time
• Code 8175 - £23,520 (International) MSc (Research) Full time

Learn more about fees and funding

Scholarships and studentships

A limited number of scholarships may be available to outstanding applicants. International students  can often gain funding through overseas research scholarships, Commonwealth scholarships or their home Government.

For further information contact the School directly or visit our helpdesk .

How To Apply

Our supervisory expertise includes a wide range of theoretical interests and methodological approaches. Applicants are urged to study the profiles of individual staff via their university profile pages and contact appropriate supervisors directly before they apply. When considering potential supervisors avoid generic emails to everyone in the department as such approaches seldom attract interest. It is better to email potential supervisors where you see a direct link to your proposed area of study and/or methods. Try to read some of the work written by potential supervisors and when you contact them, explain how your ideas fit with their existing research and/or stated areas of interest. When you submit your proposal, you should also consider how it relates to the broader research undertaken by the department and you might specifically discuss this in your application letter. You should also focus on the following questions in your proposal:

• What are you trying to find out?
• Why does this matter and to who?
• How will your work further or challenge existing thinking?
• What makes your proposed methods suitable to achieve all this?

If you have any questions about applying, please contact the department PhD lead, Dr Mike Molesworth ( [email protected] ). If you cannot find a suitable supervisor, you may still apply and the PGR lead will try to match you with a suitable supervisory team.

• How to apply

To apply for a postgraduate research programme, you will need to submit your application and supporting documents online. We have put together some helpful information on the research programme application process and supporting documents on our how to apply page . Please read this information carefully before completing your application.

Our Standard Requirements

The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English.

Learn more about our entry requirements.

Writing your research proposal

Along with your academic record, your references and your curriculum vitae your research proposal plays a critical role in the evaluation of your application.

Your research proposal should illustrate your ability to plan an independent research study and the relevance of your topic to the research interests and expertise of Birmingham Business School.You need to demonstrate that you understand the field that you plan to research, identify an interesting and original research question, and develop a tentative plan of study. It is highly desirable that your research proposal is written to the guidelines specified below.

Guidelines for the Research Proposal

When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the  how to apply  pages.

International Requirements

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 14/20 from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Argentinian university, with a promedio of at least 7.5, may be considered for entry to a postgraduate degree programme. Applicants for PhD degrees will normally have a Maestria or equivalent

Applicants who hold a Masters degree will be considered for admission to PhD study.

Holders of a good four-year Diplomstudium/Magister or a Masters degree from a recognised university with a minimum overall grade of 2.5 will be considered for entry to postgraduate research programmes.

Students with a good 5-year Specialist Diploma or 4-year Bachelor degree from a recognised higher education institution in Azerbaijan, with a minimum GPA of 4/5 or 80% will be considered for entry to postgraduate taught programmes at the University of Birmingham.

For postgraduate research programmes applicants should have a good 5-year Specialist Diploma (completed after 1991), with a minimum grade point average of 4/5 or 80%, from a recognised higher education institution or a Masters or “Magistr Diplomu” or “Kandidat Nauk” from a recognised higher education institution in Azerbaijan.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0-3.3/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold a Masters degree from the University of Botswana with a minimum GPA of 3.0/4.0 or 3.5/5.0 (70%/B/'very good') will be considered for Postgraduate Diplomas and Masters degrees.

Please note 4-year bachelor degrees from the University of Botswana are considered equivalent to a Diploma of Higher Education. 5-year bachelor degrees from the University of Botswana are considered equivalent to a British Bachelor (Ordinary) degree.

Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

A Licenciatura or Bacharelado degree from a recognised Brazilian university:

• A grade of 7.5/10 for entry to programmes with a 2:1 requirement
• A grade of 6.5/10for entry to programmes with a 2:2 requirement

Holders of a good Bachelors degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good post-2001 Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Students with a minimum average of 14 out of 20 (or 70%) on a 4-year Licence, Bachelor degree or Diplôme d'Etudes Superieures de Commerce (DESC) or Diplôme d'Ingénieur or a Maîtrise will be considered for Postgraduate Diplomas and Masters degrees.

Holders of a bachelor degree with honours from a recognised Canadian university may be considered for entry to a postgraduate degree programme. A GPA of 3.0/4, 7.0/9 or 75% is usually equivalent to a UK 2.1.

Holders of the Licenciado or equivalent Professional Title from a recognised Chilean university will be considered for Postgraduate Diplomas and Masters degrees. Applicants for PhD study will preferably hold a Magister degree or equivalent.

Students with a bachelor’s degree (4 years minimum) may be considered for entry to a postgraduate degree programme. However please note that we will only consider students who meet the entry guidance below.  Please note: for the subject areas below we use the Shanghai Ranking 2022 (full table)  ,  Shanghai Ranking 2023 (full table) , and Shanghai Ranking of Chinese Art Universities 2023 .

需要具备学士学位（4年制）的申请人可申请研究生课程。请根据所申请的课程查看相应的入学要求。 请注意，中国院校名单参考 软科中国大学排名2022（总榜） ，  软科中国大学排名2023（总榜） ，以及 软科中国艺术类高校名单2023 。  

Business School    - MSc programmes (excluding MBA)  

商学院硕士课程（MBA除外）入学要求

School of Computer Science – all MSc programmes 计算机学院硕士课程入学要求

College of Social Sciences – courses listed below 社会科学 学院部分硕士课程入学要求 MA Education  (including all pathways) MSc TESOL Education MSc Public Management MA Global Public Policy MA Social Policy MA Sociology Department of Political Science and International Studies  全部硕士课程 International Development Department  全部硕士课程

  All other programmes (including MBA)   所有其他 硕士课程（包括 MBA）入学要求

Please note:

• Borderline cases: We may consider students with lower average score (within 5%) on a case-by-case basis if you have a relevant degree and very excellent grades in relevant subjects and/or relevant work experience. 如申请人均分低于相应录取要求（5%以内），但具有出色学术背景，优异的专业成绩，以及（或）相关的工作经验，部分课程将有可能单独酌情考虑。
• Please contact the China Recruitment Team for any questions on the above entry requirements. 如果您对录取要求有疑问，请联系伯明翰大学中国办公室   [email protected]

Holders of the Licenciado/Professional Title from a recognised Colombian university will be considered for our Postgraduate Diploma and Masters degrees. Applicants for PhD degrees will normally have a Maestria or equivalent.

Holders of a good bachelor degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good Bacclaureus (Bachelors) from a recognised Croatian Higher Education institution with a minimum overall grade of 4.0 out of 5.0, vrlo dobar ‘very good’, or a Masters degree, will be considered for entry to postgraduate research programmes.

Holders of a Bachelors degree(from the University of the West Indies or the University of Technology) may be considered for entry to a postgraduate degree programme. A Class II Upper Division degree is usually equivalent to a UK 2.1. For further details on particular institutions please refer to the list below.  Applicants for PhD level study will preferably hold a Masters degree or Mphil from the University of the West Indies.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 6.5 out of 10, or a GPA of 3 out of 4, and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalár from a recognised Czech Higher Education institution with a minimum overall grade of 1.5, B, velmi dobre ‘very good’ (post-2004) or 2, velmi dobre ‘good’ (pre-2004), or a good post-2002 Magistr (Masters), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 7-10 out of 12 (or 8 out of 13) or higher for 2:1 equivalence and will usually be required to have completed a good Masters/ Magisterkonfereus/Magister Artium degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Ecuadorian university may be considered for entry to a postgraduate degree programme. Grades of 70% or higher can be considered as UK 2.1 equivalent.  Applicants for PhD level study will preferably hold a Magister/Masterado or equivalent qualification, but holders of the Licenciado with excellent grades can be considered.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalaurusekraad from a recognised university with a minimum overall grade of 4/5 or B, or a good one- or two-year Magistrikraad from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree with very good grades (grade B, 3.5/4 GPA or 85%) will be considered for Postgraduate Diplomas and Masters degrees. 

Holders of a good Kandidaatti / Kandidat (old system), a professional title such as Ekonomi, Diplomi-insinööri, Arkkitehti, Lisensiaatti (in Medicine, Dentistry and Vetinary Medicine), or a Maisteri / Magister (new system), Lisensiaatti / Licenciat, Oikeustieteen Kandidaatti / Juris Kandidat (new system) or Proviisori / Provisor from a recognised Finnish Higher Education institution, with a minimum overall grade of 2/3 or 4/5, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a should hold a Bachelors degree and will usually be required to have completed a Masters/Maîtrise with a minimum overall grade of 13 out of 20, or a Magistère / Diplôme d'Etudes Approfondies / Diplôme d'Etudes Supérieures Specialisées / Mastère Specialis, from a recognised French university or Grande École to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Magister Artium, a Diplom or an Erstes Staatsexamen from a recognised university with a minimum overall grade of 2.5, or a good two-year Lizentiat / Aufbaustudium / Zweites Staatsexamen or a Masters degree from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0 Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a good four-year Ptychio (Bachelor degree) with a minimum overall grade of 6.5 out of 10, from a recognised Greek university (AEI), and will usually be required to have completed a good Metaptychiako Diploma Eidikefsis (Masters degree) from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

4-year Licenciado is deemed equivalent to a UK bachelors degree. A score of 75 or higher from Universidad de San Carlos de Guatemala (USAC) can be considered comparable to a UK 2.1, 60 is comparable to a UK 2.2.  Private universities have a higher pass mark, so 80 or higher should be considered comparable to a UK 2.1, 70 is comparable to a UK 2.2

The Hong Kong Bachelor degree is considered comparable to British Bachelor degree standard. Students with bachelor degrees awarded by universities in Hong Kong may be considered for entry to one of our postgraduate degree programmes.

Students with Masters degrees may be considered for PhD study.

Holders of a good Alapfokozat / Alapképzés or Egyetemi Oklevel from a recognised university with a minimum overall grade of 3.5, or a good Mesterfokozat (Masters degree) or Egyetemi Doktor (university doctorate), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a 60% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of the 4 year Sarjana (S1) from a recognised Indonesian institution will be considered for postgraduate study. Entry requirements vary with a minimum requirement of a GPA of 2.8.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree from a recognised institution, with 100 out of 110 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold the Maitrise, Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees (14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2).

Students with a Bachelor degree from a recognised university in Japan will be considered for entry to a postgraduate Masters degree provided they achieve a sufficiently high overall score in their first (Bachelor) degree. A GPA of 3.0/4.0 or a B average from a good Japanese university is usually considered equivalent to a UK 2:1.

Students with a Masters degree from a recognised university in Japan will be considered for PhD study. A high overall grade will be necessary to be considered.

Students who have completed their Specialist Diploma Мамаң дипломы/Диплом специалиста) or "Magistr" (Магистр дипломы/Диплом магистра) degree (completed after 1991) from a recognised higher education institution, with a minimum GPA of 2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, will be considered for entry to postgraduate Masters degrees and, occasionally, directly for PhD degrees.  Holders of a Bachelor "Bakalavr" degree (Бакалавр дипломы/Диплом бакалавра) from a recognised higher education institution, with a minimum GPA of  2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, may also be considered for entry to taught postgraduate programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/50

Holders of a good Postgraduate Diploma (professional programme) from a recognised university or institution of Higher Education, with a minimum overall grade of 7.5 out of 10, or a post-2000 Magistrs, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 16/20 or 80% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in Libya will be considered for postgraduate study. Holders of a Bachelors degree will normally be expected to have achieved score of 70% for 2:1 equivalency or 65% for 2:2 equivalency. Alternatively students will require a minimum of 3.0/4.0 or BB to be considered.

Holders of a good pre-2001 Magistras from a recognised university with a minimum overall grade of 8 out of 10, or a good post-2001 Magistras, will be considered for entry to postgraduate research programmes

Holders of a good Bachelors degree from a recognised Luxembourgish Higher Education institution with a minimum overall grade of 16 out of 20, or a Diplôme d'Études Supérieures Spécialisées (comparable to a UK PGDip) or Masters degree from a recognised Luxembourgish Higher Education institution will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree will be considered for Postgraduate Diplomas and Masters degrees (70-74% or A or Marginal Distinction from a well ranked institution is considered comparable to a UK 2.1, while a score of 60-69% or B or Bare Distinction/Credit is considered comparable to a UK 2.2).

Holders of a Bachelors degree from a recognised Malaysian institution (usually achieved with the equivalent of a second class upper or a grade point average minimum of 3.0) will be considered for postgraduate study at Diploma or Masters level.

Holders of a good Bachelors degree from the University of Malta with a minimum grade of 2:1 (Hons), and/or a Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (Honours) from a recognised institution (including the University of Mauritius) will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2:1).

Students who hold the Licenciado/Professional Titulo from a recognised Mexican university with a promedio of at least 8 will be considered for Postgraduate Diplomas and Masters degrees.

Students who have completed a Maestria from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a Bachelors degree, licence or Maîtrise and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Students with a good four year honours degree from a recognised university will be considered for postgraduate study at the University of Birmingham. PhD applications will be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Doctoraal from a recognised Dutch university with a minimum overall grade of 7 out of 10, and/or a good Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (minimum 4 years and/or level 400) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum GPA of B/Very Good or 1.6-2.5 for a 2.1 equivalency, and will usually be required to have completed a good Masters, Mastergrad, Magister. Artium, Sivilingeniør, Candidatus realium or Candidatus philologiae degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0/4 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in the Palestinian Territories will be considered for postgraduate study. Holders of Bachelors degree will normally be expected to have achieved a GPA of 3/4 or 80% for 2:1 equivalency or a GPA of 2.5/4 or 70% for 2:2 equivalency.    

Holders of the Título de Licenciado /Título de (4-6 years) or an equivalent professional title from a recognised Paraguayan university may be considered for entry to a postgraduate degree programme. Grades of 4/5 or higher can be considered as UK 2.1 equivalent.  The Título Intermedio is a 2-3 year degree and is equivalent to a HNC, it is not suitable for postgraduate entry but holders of this award could be considered for second year undergraduate entry or pre-Masters.  Applicants for PhD level study will preferably hold a Título de Maestría / Magister or equivalent qualification, but holders of the Título/Grado de Licenciado/a with excellent grades can be considered.

Holders of the Licenciado, with at least 13/20 may be considered as UK 2.1 equivalent. The Grado de Bachiller is equivalent to an ordinary degree, so grades of 15+/20 are required.  Applicants for PhD level study will preferably hold a Título de Maestría or equivalent qualification.

Holders of a good pre-2001 Magister from a recognised Polish university with a minimum overall grade of 4 out of 5, dobry ‘good’, and/or a good Swiadectwo Ukonczenia Studiów Podyplomowych (Certificate of Postgraduate Study) or post-2001 Magister from a recognised Polish university with a minimum overall grade of 4.5/4+ out of 5, dobry plus 'better than good', will be considered for entry to postgraduate research programmes.

Holders of a good Licenciado from a recognised university, or a Diploma de Estudos Superiores Especializados (DESE) from a recognised Polytechnic Institution, with a minimum overall grade of 16 out of 20, and/or a good Mestrado / Mestre (Masters) from a recognised university, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised Romanian Higher Education institution with a minimum overall grade of 8 out of 10, and will usually be required to have completed a Masters degree/Diploma de Master/Diploma de Studii Academice Postuniversitare (Postgraduate Diploma - Academic Studies) or Diploma de Studii Postuniversitare de Specializare (Postgraduate Diploma - Specialised Studies) to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Диплом Специалиста (Specialist Diploma) or Диплом Магистра (Magistr) degree from recognised universities in Russia (minimum GPA of 4.0) will be considered for entry to taught postgraduate programmes/PhD study.

Students who hold a 4-year Bachelor degree with at least 16/20 or 70% will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a Maitrise, Diplome d'Etude Approfondies,Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees. A score of 14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2

Students who hold a Bachelor (Honours) degree from a recognised institution with a minimum GPA of 3.0/4.0 or 3.5/5.0 (or a score of 60-69% or B+) from a well ranked institution will be considered for most our Postgraduate Diplomas and Masters degrees with a 2:1 requirement.

Students holding a good Bachelors Honours degree will be considered for postgraduate study at Diploma or Masters level.

Holders of a good three-year Bakalár or pre-2002 Magister from a recognised Slovakian Higher Education institution with a minimum overall grade of 1.5, B, Vel’mi dobrý ‘very good’, and/or a good Inžinier or a post-2002 Magister from a recognised Slovakian Higher Education institution will be considered for entry to postgraduate research programmes.

Holders of a good Diploma o pridobljeni univerzitetni izobrazbi (Bachelors degree), Diplomant (Professionally oriented first degree), Univerzitetni diplomant (Academically oriented first degree) or Visoko Obrazovanja (until 1999) from a recognised Slovenian Higher Education institution with a minimum overall grade of 8.0 out of 10, and/or a good Diploma specializacija (Postgraduate Diploma) or Magister (Masters) will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor Honours degree (also known as Baccalaureus Honores / Baccalaureus Cum Honoribus) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (70%) or a distinction (75%).

Holders of a Masters degree will be considered for entry to postgraduate research programmes.

Holders of a Bachelor degree from a recognised South Korean institution (usually with the equivalent of a second class upper or a grade point average 3.0/4.0 or 3.2/4.5) will be considered for Masters programmes.

Holders of a good Masters degree from a recognised institution will be considered for PhD study on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 7 out of 10 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or a CGPA 3.30/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Kandidatexamen (Bachelors degree) or Yrkesexamen (Professional Bachelors degree) from a recognised Swedish Higher Education institution with the majority of subjects with a grade of VG (Val godkänd), and/or a good Magisterexamen (Masters degree), International Masters degree or Licentiatexamen (comparable to a UK Mphil), will be considered for entry to postgraduate research programmes.

Holders of a good "PostGraduate Certificate" or "PostGraduate Diploma" or a Masters degree from a recognised Swiss higher education institution (with a minimum GPA of 5/6 or 8/10 or 2/5 (gut-bien-bene/good) for a 2.1 equivalence) may be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0, 3.5/5 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bachelor degree (from 75% to 85% depending upon the university in Taiwan) from a recognised institution will be considered for postgraduate Masters study. Holders of a good Masters degree from a recognised institution will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Holders of a good Masters degree from a recognised institution will be considered for entry to our postgraduate research programmes.

Holders of a good Masters degree or Mphil from a recognised university will be considered for entry to postgraduate research programmes.

Students with a Bachelors degree from the following universities may be considered for entry to postgraduate programmes:

• Ateneo de Manila University - Quezon City
• De La Salle University - Manila
• University of Santo Tomas
• University of the Philippines - Diliman

Students from all other institutions with a Bachelors and a Masters degree or relevant work experience may be considered for postgraduate programmes.

Grading Schemes

1-5 where 1 is the highest 2.1 = 1.75 2.2 = 2.25 

Out of 4.0 where 4 is the highest 2.1 = 3.0 2.2 = 2.5

Letter grades and percentages 2.1 = B / 3.00 / 83% 2.2 = C+ / 2.5 / 77%

Holders of a postdoctoral qualification from a recognised institution will be considered for PhD study.  Students may be considered for PhD study if they have a Masters from one of the above listed universities.

Holders of a Lisans Diplomasi with a minimum grade point average (GPA) of 3.0/4.0 from a recognised university will be considered for postgraduate study at Diploma or Masters level.

Holders of a Yuksek Diplomasi from a recognised university will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (2.1) or GPA of 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree / Диплом бакалавра (Dyplom Bakalavra), Диплом спеціаліста (Specialist Diploma) or a Dyplom Magistra from a recognised Ukrainian higher education institution with a minimum GPA of 4.0/5.0, 3.5/4, 8/12 or 80% or higher for 2:1 equivalence and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

The University will consider students who hold an Honours degree from a recognised institution in the USA with a GPA of:

• 2.8 GPA (on a 4.0 scale) for entry to programmes with a 2:2 requirement 
• 3.2 GPA (on a 4.0 scale) for entry to programmes with a 2:1 requirement 

Please note that some subjects which are studied at postgraduate level in the USA, eg. Medicine and Law, are traditionally studied at undergraduate level in the UK.

Holders of the Magistr Diplomi (Master's degree) or Diplomi (Specialist Diploma), awarded by prestigious universities, who have attained high grades in their studies will be considered for postgraduate study.  Holders of the Fanlari Nomzodi (Candidate of Science), where appropriate, will be considered for PhD study.

Holders of the Licenciatura/Título or an equivalent professional title from a recognised Venezuelan university may be considered for entry to a postgraduate degree programme. Scales of 1-5, 1-10 and 1-20 are used, an overall score of 70% or equivalent can be considered equivalent to a UK 2.1.  Applicants for PhD level study will preferably hold a Maestria or equivalent qualification

Holders of a Bachelors degree from a recognised Vietnamese institution (usually achieved with the equivalent of a second class upper or a grade point average minimum GPA of 7.0 and above) will be considered for postgraduate study at Diploma or Masters level.  Holders of a Masters degree (thac si) will be considered for entry to PhD programmes.

Students who hold a Masters degree with a minimum GPA of 3.5/5.0 or a mark of 2.0/2.5 (A) will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a good Bachelor Honours degree will be considered for Postgraduate Diplomas and Masters degrees. 

International Students

English requirements are IELTS 7.0 with no less than 6.5 in any band or equivalent.

The marketing department encourages PhD applications that align with one of the three research groups below.

Culture Research Group

Marketing innovations and consumer science research group, responsible and critical marketing research group.

Members of the Culture Research Group are interested in a range of topics drawing from the diverse field of the arts. Specific research areas include heritage, issues of culture and authenticity, art and artists as brands, the production and consumption of art, film production and reception, film distribution and exhibition, social responsibility in arts marketing, television, dark tourism, embodiment, visual arts and the market, the production and consumption of place, space and time, myth and marketplace, festivals, the intersection of arts and technology, how emerging artists use new technology, and sub-cultural and non-mainstream consumption.

• Alessandro Gerosa is happy to consider projects about taste, sociology of consumption, consumer cultures, and digital cultures, using qualitative or digital methods.
• Christina Goulding is interested in supervising qualitative project in cultural consumption, place, space and consumption, non-conformist or transgressive consumption, the arts meets technology, consumer identity projects, consumption and loss, the dark side of consumption, and consumption and resilience. 
• Chelsea Harfield’s research is into consumer behaviour, tourism, heritage, authenticity and narrative transportation. Her focus is qualitative methodologies.
• Scott Jones does research into marketplace cultures and consumer collectives, celebrity studies, fandom, responsible and ethical marketing, and alternative methods in qualitative research.
• Finola Kerrigan’s work is on the entertainment industries, cultural branding, and digital identity, and uses qualitative and visual approaches [not taking students for 2024 entry].
• Rohan Venkatraman is looking to support projects related to the intersection of marketplace hierarchies, especially gender and sexuality, and consumer culture, using qualitative and ethnographic methodologies.
• Julie Whiteman’s interests are in representation and consumption of gender, race, sexuality and class, using qualitative, intersectional research methods.

The marketing innovations and consumer science research group brings together researchers across the marketing field who are interested in innovative marketing practice, innovation itself, digital and technological innovations, as well as methodological innovations in marketing research. The group also has a focus on psychological theories as a means to understand consumers and their behaviour. Researchers in the group use a range of research methods but with some concentration on quantitative approaches to research problems.

• Raphaël Akamavi researches new product development processes, service innovation, consumption experiences, and social capital & organisational /industry performance using positivist approaches.
• Achilleas Boukis works on technology integration in physical interactions with customers, digital assets including NFTs, demanding consumers, branding cryptocurrencies and technology products, and brand equity using quantitative approaches.
• Fahad Ibrahim considers big data and technology in marketing, social networks and relationship marketing, using quantitative methods (specialised in structural equation modelling).
• Doga Istanbulluoglu’s areas of interest include online consumer behaviour, especially complaining, service recovery, and anti-consumption. She uses qualitative methods.  
• Grigorios Lamprinakos researches consumer psychology, cognitive and metacognitive processes, persuasion, sustainable consumption and socially responsible behaviour using experimental designs.
• Miriam McGowen’s research draws on consumer psychology perspectives to understand how social and situation factors impact consumer behaviour. She uses quantitative methods. 
• Amin Nazifi’s  research focuses on service failure and recovery, customer complaint management, customer satisfaction and loyalty, gamification, artificial intelligence, and consumer well-being using quantitative research methods and in particular experiments.
•   Eric Shiu  works on innovation in all aspects, as well as trust, agri-food and retailing, using experimental design, survey, interview, focus group, or a mix of these.
• Weiyue Wang is interested in employee – organisation relationships, employee cognition, ethics and ethical behaviour, services marketing and service performance using quantitative methods.

The Responsible and Critical Marketing Research Group aims to lead the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Research by members of the team covers areas of employee attitudes to responsibility, managerial and B2B ethics, responsible marketing and technology, consumer responsibility, marketing sustainability, base of the pyramid (BoP) marketing, market access and diversity, corporate social responsibility (CSR), marketing’s contribution to social and environmental elements of the ‘triple bottom line’ and responsible marketing education. The group are also interested in explicitly critical perspectives in marketing and consumer research.

• Robert Cluley researches contemporary marketing practice, how marketers work and think, and the role of technology in marketing. His methods include ethnography, action research, psychoanalytic interviews, content analysis and semiotics, and psychometrics.  
• Louise Hassan is interested in sustainability and health issues, including consumer decision-making or information processing from a consumer/social psychology perspective. Her methods focus on experimental approaches, but a wide range of methods acceptable.
• Sheena Leek is interested in information technology within business relationships, social capital and branding, consumer confusion in high tech areas, and convenience and healthy eating. She uses a range of qualitative approaches.
• Solon Magrizos  is interested in consumer happiness and wellbeing, responsible marketing, sustainable tourism, corporate social responsibility, ethical consumer behaviour, and responsible and irresponsible employees/employers. His research employs a wide range of qualitative/quantitative methods.
• Scott McCabe works on responsible and ethical tourism, including negative and positive emotions associated with responsible behaviour, social tourism, tourism as an experience, and new methods of assessing ethical, green sustainable tourist consumption.
• Mike Molesworth ’s research takes a critical approach to consumption and marketing, especially aspects of new technologies. He uses interpretivist techniques, including netnography.
• Fatos Ozkan Erciyas is interested in marketplace accessibility, inclusion and exclusion in marketing, and spaces and places of consumption, experiences of vulnerable/marginalized consumer groups.
• Mike Saren is interested in supervising projects in heritage and identity, consumer culture and relationships and marketing technology using qualitative approaches. 
• Emma Surman ‘s research is in the areas of ethics and sustainability of consumption, sociology of consumption, and decolonisation using qualitative and creative methodologies.
• Rohit Varman uses interpretive methodologies. His current inter-disciplinary research focuses on corporate violence, exploitation, modern slavery, and resistance to corporatization and marketization.

Doctoral researchers in Marketing are registered for a full time 3-year PhD or a part-time 6-year PhD. In the first year of the programme (first two years for those registered part-time) students are required to take 60 credits of core Research Methods modules from the MA Social Research programme. They are also recommended to take Advanced Training Modules from the MA Social Research Programme as appropriate to their research and training needs. Depending on their needs and accredited prior learning and subject to supervisory approval doctoral researchers can substitute 20 credits of the introductory MA Social research modules for Advanced Training Modules. By the end of their first year doctoral students will have completed an 8,000 word research proposal that they will present at the first annual review.  This forms the basis for supervised research over the remaining two years of the programme and the production of an 80,000 word thesis.

Applicants are urged to study the up-to-date profiles of individual staff members' research via their personal web pages. Each student will have two academic supervisors who will work with the students in their areas of expertise.  It is essential that students applying to the department recognise the expertise of their potential supervisor. It is possible to contact a potential supervisor to discuss the possibility of working with them and this communication would involve identifying the proposed research area and methods and identifying the link with the proposed supervisor’s work.  Current priority areas include:

Support and training

Birmingham Business School provides dedicated facilities, resources and support to postgraduate students and early career researchers which includes The Midlands Graduate School and Doctoral Training Centres and Programmes.  Find out more .

• Research at the Department of Marketing

Career prospects

The University of Birmingham has recently been ranked 9th in the UK and 55th in the world for post-qualification employability in a global survey of universities commissioned by the International Herald Tribune .

Recent PhD graduates from Birmingham Business School are working in central banks, Government departments, a variety of financial institutions, accountancy firms, supranational organisations and multinational corporations. Many of our PhD graduates also go on to forge successful academic careers in other top Universities.

Doctoral Research career assistance

The University of Birmingham has invested heavily in careers and employability support. The Careers Team have been praised for enhanced developments within their team and for adopting a model of integrated employability and internship support; something that has been rolled out and implemented across all Schools and Colleges at the University.

Doctoral researchers at Birmingham Business School benefit from its own well qualified dedicated Careers Team to support students with employment opportunities, work placements, internships and how to succeed at interview. In addition, a range of career management, personal development and employer events are run each year by the Careers in Business Team to help you make the most of the opportunities available.

The University also has dedicated careers advisors for international students  who run workshops and networking opportunities with potential employers. These are especially popular with international postgraduate researchers.

• Online chat events

• PhD Programmes

Full-Time PhD

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PhD in Management

The Marketing programme  focuses on both managerial and consumer decision-making processes in marketing. The programme’s mission is to contribute to the body of knowledge of marketing in a way that has academic rigour, leads to new scientific insights and has practical relevance.

The three themes of the Marketing programme are: consumer behaviour, marketing management and strategy, and marketing modelling.

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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Tomomichi Amano
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Sunil Gupta
• Ayelet Israeli
• Leslie K. John
• Elizabeth A. Keenan
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• Navid Mojir
• Das Narayandas
• Michael I. Norton
• V. Kasturi Rangan
• Isamar Troncoso
• Jeremy Yang
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Jimin Nam
• Lucy Shen
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020, byungyeon kim, 2022, grant donnelly, 2018.

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Bring a business perspective to your technical and quantitative expertise with a bachelor’s degree in management, business analytics, or finance.

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Marketing addresses problems that organizations face in seeking to provide products and services that satisfy customers' demands. Students are expected to acquire a solid grasp of behavior and management science theory and method through their coursework. Relevant disciplines include behavioral science, economics, operations research, and statistics. Through workshops, seminars, and applied and theoretical research with faculty, candidates gain experience that is the prerequisite for independent work.

PhD candidates work alongside MIT Sloan's world-renowned marketing faculty. The pioneering research of MIT Sloan faculty in building and implementing marketing models and decision-support systems has enhanced new product development for decades. Other award-winning research projects focus on customer satisfaction and the psychological underpinnings of economic and consumer behavior.

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Best Universities for Marketing in Europe

Updated: February 29, 2024

• Art & Design
• Computer Science
• Engineering
• Environmental Science
• Liberal Arts & Social Sciences
• Mathematics

Below is a list of best universities in Europe ranked based on their research performance in Marketing. A graph of 21.7M citations received by 1.04M academic papers made by 1,177 universities in Europe was used to calculate publications' ratings, which then were adjusted for release dates and added to final scores.

We don't distinguish between undergraduate and graduate programs nor do we adjust for current majors offered. You can find information about granted degrees on a university page but always double-check with the university website.

1. University of Cambridge

For Marketing

2. University of Manchester

3. University College London

4. University of Oxford

5. Catholic University of Leuven

6. Imperial College London

7. Erasmus University Rotterdam

8. University of Warwick

9. Delft University of Technology

10. Eindhoven University of Technology

11. University of Nottingham

12. Cranfield University

13. University of Amsterdam

14. Cardiff University

15. University of Groningen

16. Ghent University

17. Polytechnic University of Milan

18. Loughborough University

19. Lund University

20. University of Birmingham

21. University of Sheffield

22. University of Twente

23. University of Southampton

24. Swiss Federal Institute of Technology Zurich

25. King's College London

26. Tilburg University

27. University of Edinburgh

28. University of Leeds

29. Aalborg University

30. Wageningen University

31. University of Strathclyde

32. Utrecht University

33. London Business School

34. University of Bologna

35. Technical University of Munich

36. University of Bath

37. RWTH Aachen University

38. Copenhagen Business School

39. Linkoping University

40. Lancaster University

41. Maastricht University

42. Radboud University

43. Norwegian University of Science and Technology

44. Aarhus University

45. University of Sussex

46. University of Glasgow

47. Ulster University

48. University of Surrey

49. University of St. Gallen

50. University of Liverpool

51. London School of Economics and Political Science

52. University of Hamburg

53. Federal Institute of Technology Lausanne

54. Free University Amsterdam

55. KTH Royal Institute of Technology

56. Newcastle University

57. University of Bristol

58. Brunel University London

59. Chalmers University of Technology

60. University of Lisbon

61. Aalto University

62. Bocconi University

63. Technical University of Denmark

64. University of York

65. University of Valencia

66. Stockholm University

67. University of Padua

68. Sapienza University of Rome

69. Uppsala University

70. Technical University of Berlin

71. University of Oslo

72. University College Dublin

73. University of Reading

74. Karlsruhe Institute of Technology

75. Polytechnic University of Valencia

76. Vienna University of Economics and Business

77. University of Vienna

78. University of Zurich

79. University of Southern Denmark

80. University of Copenhagen

81. University of Munich

82. University of Helsinki

83. University of Tampere

84. University of Granada

85. University of Gothenburg

86. University of Ljubljana

87. Vienna University of Technology

88. University of East Anglia

89. University of Exeter

90. University of Mannheim

91. Heidelberg University - Germany

92. University of Wales

93. University of Bradford

94. University of Bonn

95. Durham University

96. Karolinska Institute

97. City, University of London

98. Pierre and Marie Curie University

99. University of Porto

100. Polytechnic University of Bari

Business subfields in Europe

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• PhD positions in Business and Economics (60)

Other subfields

• PhD positions in Management (18)
• PhD positions in Environmental Economics (12)
• PhD positions in Business Administration (11)
• PhD positions in Business Economics (11)
• PhD positions in Econometrics (10)

Search results (4)

Assistant department of Marketing, Innovation and Organisation (27158)

    →   Apply until 28/05/2024 (DD/MM/YYYY) 23:59 (Brussels time)    →   Faculty of Economics and Business Administration    →   Department EB23 - Department of Marketing, Innovation and Organisation    →   AAP temporary appointment - 100%    →   ...

160 Assistants with temporary mandates

The Catholic University of Louvain (UCLouvain, Belgium) is recruiting 160 assistants with temporary mandates.Candidates must have a graduate degree (Master’s or higher) and must have graduated with distinction (or equivalent).The complete list of ...

PhD Program in Management

Open Call for the academic year 2024/256 fully funded PhD scholarships. The Doctoral Program in Management in an international program for talented students who wish to pursue academic or professional careers with consultancy firms, financial inst...

PhD Positions on the Application of Generative AI in Customer Service

PhD Positions on the Application of Generative AI in Customer ServiceAt the Chair of Technology Marketing, we stand at the forefront of exploring the transformative potential of generative AI in re...

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From the Marketing Chair

"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "

Hal Hershfield, Ph.D. Marketing Chair

Explore the Program

Milestone publications.

People Who Choose Time over Money Are Happier Hal Hershfield and Cassie Mogilner Holmes

Although thousands of Americans say they prefer money, having more time is associated with greater happiness.  

Read Publication

Effects of Internet Display Advertising in the Purchase Funnel Randy Bucklin

Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.  

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost Suzanne Shu

The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.  

Alumni Success

Julia Levine (’23)

Dissertation: State Dependence in Brand, Category and Store Choice

Sherry He (’23)

Dissertation: Essays on Platform Policies, Ratings and Innovation

Kate Christensen (’21)

Dissertation: Moving Through Time: How Past and Future Connections Impact Consumer Decisions

Marissa Sharif (’17)

Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost

Wayne Taylor (’17)

Dissertation: Modeling Customer Behavior in Loyalty Programs

Elizabeth Webb (’14)

Dissertation: Understanding Risk Preference and Perception in Sequential Choice

Claudia Townsend (’10)

Dissertation: The Impact of Product Aesthetics in Consumer Choice

Oliver Rutz (’07)

First academic placement: Yale University Dissertation: Essays in Cooperative Game Theory

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