phd marketing communications

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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Tomomichi Amano
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Sunil Gupta
• Ayelet Israeli
• Leslie K. John
• Elizabeth A. Keenan
• Edward McFowland III
• Navid Mojir
• Das Narayandas
• Michael I. Norton
• V. Kasturi Rangan
• Isamar Troncoso
• Jeremy Yang
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Jimin Nam
• Lucy Shen
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020, byungyeon kim, 2022, grant donnelly, 2018.

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IMC Certificate

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Find the Right Integrated Marketing Communications Program for You

IMC Full-Time Master's Program

Launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.

IMC Professional Master's Program

Expand your authority as a marketing professional through our faculty’s unparalleled leadership and your new relationships and connections with this flexible, hybrid program.

Learn how to better engage people in your cause—no matter what type of job you choose to pursue. IMC skills are transferable in a career that requires effective marketing and communication using multiple formats in a strategic and creative way.

IMC Online short courses

The suite of future-focused courses is designed to provide working professionals with the same high-quality research and insights that help prepare our on-campus students to lead into the future.

Why Medill IMC?

The future belongs to those who understand the art and science of marketing communications. Adopt the IMC "way of thinking" and gain the confidence to be an innovative leader.

• Combine classroom learning with real-world experiences.
• Work collaboratively with global companies, faculty and your peers.
• Create innovative marketing communications strategies.
• Understand and engage consumers in the digital age.
• Balance qualitative and quantitative data to build strong brands.

Our integrated marketing communications programs will help set you apart from others in the industry and prepare you for the future.

How is IMC different from an MBA?

The Medill IMC master’s program uniquely prepares you to excel in marketing communications in any industry. Everything you learn at Medill will be centered on consumer understanding. The master's program that is right for you depends on the skills you want to develop for your future career path.

Diversity, Equity & Inclusion

The diversity of students, faculty and staff at the Medill School of Journalism, Media, Integrated Marketing Communications has been a source of innovation, excellence and leadership throughout our history.

Today Medill continues its commitment to creating an inclusive environment and to providing equity in opportunities regarding research, teaching, administration and student services. Medill is dedicated to creating a socially just community by strengthening policies, developing programs, and fostering acceptance for a broad range of communities and concepts. We aim to welcome students, staff and faculty from diverse backgrounds and support them so they may thrive in our community.

Diversity, equity, and inclusion (DEI) are also essential to the professional skills we teach in preparing our students for careers in media.

Innovation is in our DNA: IMC Research Groups

IMC Spiegel Research Center

Proving the relationship between customer engagement and purchase behavior, the Spiegel Research Center (SRC) is focused on evidence-based, data-driven analysis. The center conducts studies focusing on consumer behavior in social media and on mobile devices. The experienced SRC researchers provide evidence that shows which types of customer engagement with media and brands results in financial impact.

Retail Analytics Council

The Retail Analytics Council (RAC) is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology. Established in August 2014, RAC is an initiative between Medill IMC, Northwestern and the Platt Retail Institute.

Intent Lab is a research unit created by Medill IMC and Performics. Its purpose is to find new ways to strengthen brands through understanding how consumer decisions are made and how brand engagement can be improved. Intent Lab research enables brands to optimize their marketing communications to drive measurable performance through visibility, relevancy, conversion, sales and ROI.

Local News Initiative

The Medill Local News Initiative is an innovative research and development project aimed at providing greater understanding of how digital audiences engage with local news and finding new approaches to bolster local news business models.

Your Medill IMC Network

Christiana Stewart (IMC15) North America Director of Email Marketing, Nike

Jose Costa (IMC04) Chief Executive Officer at Magnolia Wash Holdings

Jose Costa has a long track record of leading large, multi-unit retail organizations with responsibility of +$2B in annual sales. Costa has increased organizational performance in multiple industries through identifying and realizing new growth opportunities, developing integrated strategies, and hiring and developing exceptional talent

Charlotte Tsou (IMC02) Head of Marketing Analytics & Insights, Prudential Financial

A 20+ years multi-national leader, Tsou has held several leadership positions in the U.S., Asia, and Latin America. In her current role as head of marketing analytics & insights for Prudential Financial, Tsou oversees enterprise marketing analytics agenda, primary research, and machine-driven insights and trends generation.

Anthony Fleet (IMC17) Critical Communications Manager, United Airlines

Kristen Nomura (IMC03) Director, Display & Video Go-to-Market Strategy, Americas at Google

Nomura is a seasoned strategy and operations leader, with experience leading go-to-market strategies and operational improvement initiatives for large digital media sales teams.

Craig Greenfield (IMC00) EVP, Customer Success at Mediaocean

Greenfield is a dynamic change agent with a deep understanding of integrated marketing communications and proven experience applying segmentation, targeting, and positioning to create customer value.

Younghee Lee (MSA90) Chief Marketing Officer at Samsung Electronics

Lee oversees Samsung's global brands and strategic marketing communications.

Vijay Viswanathan Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications and Associate Dean of IMC

Vijay Viswanathan's research focuses on consumer decision making, especially in the realm of branding, pricing, cross-media consumption and social influence. His research has important implications for the economic impact of managerial decisions related to marketing communications.

Jacqueline Babb Senior Lecturer and Director of IMC Full-Time Program

Jacqueline Babb is a committed and experienced marketing professional and educator with 20 years of experience. She teaches courses in marketing strategy, IMC strategy and digital marketing.

Michelle Weinberger Associate Professor

Michelle Weinberger's research takes a sociological approach to understanding consumers, stakeholders and marketplace actors. She studies socio-cultural aspects of consumption and the role of various forms of marketing communications in creating meaning for stakeholders.

Danielle Robinson Bell Assistant Professor and Director of the IMC Professional Program

Danielle Robinson Bell's area of expertise is strategic communications and its impact on business outcomes for organizations, brands and executives. She specializes in work that advances efforts related to culture, equity, inclusion, women and BIPOC in the workplace.

Ernest Duplessis (IMC96) Associate Professor

Ernest Duplessis was formerly senior vice president of corporate communications and government affairs at Mondelēz International. His career includes over 25 years of public relations, internal and external communications, investor relations and government affairs experience spanning corporate America and the U.S. Military.

Nancy Hobor Associate Professor

Nancy A. Hobor is a senior lecturer in Medill’s Integrated Marketing Communications graduate program and has more than 30 years of experience helping companies strengthen their reputations and position themselves internally and externally. Within strategic communications, she has a passion for investor relations and employee engagement.

Ed Malthouse Erastus Otis Haven Professor

Ed Malthouse's research interests center on media marketing, database marketing, advertising, new media and IMC. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.

Ashlee Humphreys Associate Professor

Ashlee Humphreys is an associate professor at Medill. Trained as a sociologist, she examines core topics in consumer behavior and marketing strategy. Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation.

Lan Nguyen Chaplin Professor

Take the Next Step

Chose the right IMC program for you:

IMC Opportunities For Northwestern Undergraduates And Marketers

This program is for you if you want to build upon your Northwestern undergraduate major with a specialized certificate covering marketing, communications, advertising, digital strategy, social media, analytics and more.

Designed to provide working professionals with the same high-quality research and insights that help prepare our on-campus students to lead into the future, these courses focus on delivering functional tools and frameworks, allowing you to obtain industry-relevant skills in a format that suits modern lives and busy schedules.

The History Of IMC Program At Medill

Download an accessible PDF version of the Medill IMC timeline

About / Departments

Marketing Department | [no-title]

Faculty Contact for Marketing PhD Program

Recent dissertations, explore stern phd.

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• Doctoral Programs

Quantitative Marketing

The PhD degree in Marketing is a research degree that is focused on developing cutting-edge skills that are needed to do research on the frontiers of marketing.

Behavioral Marketing

The PhD program in Behavioral Marketing at Yale focuses on how individuals think and behave in consumer-relevant domains. The program of study is inter-disciplinary, drawing from the fields of consumer behavior, social psychology, cognitive psychology, decision research, and behavioral economics.

Yale Marketing Seminar

The Yale Marketing Seminar Series presents recent research papers in marketing. The goal is to bring researchers from other universities to the Yale campus to stimulate exchange of ideas and deepen understanding of marketing trends.

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. Student-faculty relationships are close, both professionally and socially. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, when the one true faith trumps all: low religious diversity, religious intolerance, and science denial, express: using price promotions to drive children’s healthy choices in a developing economy, regulating privacy online: an economic evaluation of the gdpr, recent insights by stanford business, in a polarized world, an open mind can hurt your reputation, a little fun — and a discount — can steer kids to healthier foods, what people really think about search engine ads. (you might be surprised.).

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
• Florida International University 
• Florida State University
• Fordham University  
• George Washington University 
• Georgia Institute of Technology  
• Georgia State University 
• Grand Canyon University  
• Harvard University  
• Indiana University  
• Iowa State University  
• Kennesaw University 
• Kent State University  
• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
• Mississippi State University 
• Morgan State University 
• New Mexico State University 
• New York University  
• Northwestern University  
• The Ohio State University 
• Oklahoma State University  
• Old Dominion University
• Pace University  
• Pennsylvania State University  
• Purdue University  
• Rutgers University  
• Saint Louis University 
• Southern Illinois University  
• Stanford University  
• State University of New York, ​Binghamton  
• Syracuse University 
• Temple University  
• Texas A & M University  
• Texas Tech University 
• University of Alabama 
• University of Arizona  
• University of Arkansas 
• University at Buffalo  
• University of California, Berkeley  
• University of California, Irvine  
• University of California, Los Angeles
• University of California, Riverside
• University of California, San Diego  
• University of Central Florida 
• University of Chicago 
• University of Cincinnati 
• University of Colorado at Boulder  
• University of Connecticut  
• University of Florida  
• University of Georgia 
• University of Hawaii at Manoa  
• University of Houston  
• University of Illinois at Urbana Champaign 
• University of Illinois at Chicago 
• University of Iowa  
• University of Kansas 
• University of Kentucky 
• University of Maryland  
• University of Massachusetts – Amherst
• University of Massachusetts – Lowell  
• University of Memphis  
• University of Miami 
• University of Michigan  
• University of Minnesota  
• University of Mississippi  
• University of Missouri 
• University of Nebraska-Lincoln  
• University of North Carolina 
• University of North Texas 
• University of Oklahoma 
• University of Oregon  
• University of Pennsylvania  
• University of Pittsburgh 
• University of Rhode Island 
• University of Rochester  
• University of South Carolina  
• University of Southern California  
• University of South Florida  
• University of Tennessee 
• University of Texas – Arlington 
• University of Texas at Austin – Marketing 
• University of Texas – Dallas 
• University of Texas – El Paso​
• University of Texas – Rio Grande Valley  
• University of Texas – San Antonio 
• University of Utah  
• University of Virginia 
• University of Washington  
• University of Wisconsin-Madison 
• University of Wisconsin-Milwaukee 
• University of Wyoming  
• Vanderbilt University 
• Virginia Polytechnic Institute and State University  
• Washington State University  
• Washington University in St. Louis  
• West Virginia University 
• Yale University  
• Wayne State University  ​​​

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From the Marketing Chair

"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "

Hal Hershfield, Ph.D. Marketing Chair

Explore the Program

Milestone publications.

People Who Choose Time over Money Are Happier Hal Hershfield and Cassie Mogilner Holmes

Although thousands of Americans say they prefer money, having more time is associated with greater happiness.  

Read Publication

Effects of Internet Display Advertising in the Purchase Funnel Randy Bucklin

Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.  

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost Suzanne Shu

The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.  

Alumni Success

Julia Levine (’23)

Dissertation: State Dependence in Brand, Category and Store Choice

Sherry He (’23)

Dissertation: Essays on Platform Policies, Ratings and Innovation

Kate Christensen (’21)

Dissertation: Moving Through Time: How Past and Future Connections Impact Consumer Decisions

Marissa Sharif (’17)

Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost

Wayne Taylor (’17)

Dissertation: Modeling Customer Behavior in Loyalty Programs

Elizabeth Webb (’14)

Dissertation: Understanding Risk Preference and Perception in Sequential Choice

Claudia Townsend (’10)

Dissertation: The Impact of Product Aesthetics in Consumer Choice

Oliver Rutz (’07)

First academic placement: Yale University Dissertation: Essays in Cooperative Game Theory

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PhD in Marketing

UNC Kenan-Flagler is a global leader in the field of empirical modeling and a destination department for marketing scholars who have a genuine interest in combining managerial relevance with academic rigor. The Marketing Area conducts managerially relevant research using rigorous empirical and analytical techniques, creates synergy between their research and teaching, and makes an impact on the business community and society by actively disseminating their insights.

PhD Marketing students learn to conduct research using rigorous empirical and analytical techniques. As a doctoral student, you will learn to unlock the full value of marketing data to better understand customers and improve marketing efforts. We actively share the newfound insights we glean to benefit the business community and society.

Typical Course Schedule by Year

During the first two years of the PhD program, you focus on courses that develop the tools you need to produce high-quality research. A faculty member, who acts as your advisor, is assigned to you when you enter the program.

• Marketing I
• Marketing II
• Issues in the Design and Analysis of Research in Marketing
• Seminar in Marketing Research Methodology
• An original research paper written under the supervision of a faculty member is required for presentation and critique.
• Economic Foundations in Marketing
• Advanced Psychometric Measurement and Data Analysis in Marketing
• A Comprehensive Written Examination covers all of the courses you take in the first two years of the PhD program
• An oral presentation of your current research
• Full-time research
• With consent of your advisor, you may attend/participate or present at external national or international conferences after your second year.
• Dissertation and Oral Defense is expected prior to the end of the fifth year.
• Preparing for the job market
• PhD students may take any elective course offered by UNC Kenan-Flagler or other UNC or Duke departments with guidance from your advisor.
• Your are invited to participate in all marketing-related research seminars and guest speakers offered at UNC Kenan-Flagler.

View our current Marketing PhD students .

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• SCHOOL OF COMMUNICATION

PhD in Communication Studies - Northwestern University School of Communication

The Doctor of Philosophy in Rhetoric, Media, and Publics is replacing the PhD in Communication Studies (Rhetoric and Public Culture). Rhetoric, Media, and Publics is an interschool program between the School of Communication, Weinberg College of Arts and Sciences, and the Medill School of Journalism, Media & Integrated Marketing Communications; and it is based in the School of Communication.

The Rhetoric, Media, and Publics PhD program, grounded in the humanistic tradition of rhetoric, asks the fundamental question of how people influence, reflect, and transform society through mediated practices. Students learn to analyze the production and circulation of meaning in a range of rhetorical and journalistic texts, practices, and institutions through varied modes of qualitative inquiry, and to engage audiences and communities directly in the production of knowledge. The stakes of this inquiry are profoundly social and political as well as formal and aesthetic. The program teaches students to approach public media as sites for political contestation, for the representation and interrogation of ethics and power, and for imagining personhood and collective life.

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• PhD: Strategic Communication

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Fall Application Deadlines

US applicants:  Jan. 15 International applicants:  Dec. 1

In the online application, select Advertising, Public Relations and Media Design (APRD)  as the department, Media Research & Practice  as the degree, and Strategic Communication  as the subplan/track.

How to Apply

The PhD in Strategic Communication offered by the Department of Advertising, Public Relations and Media Design is one of three separate and distinct tracks of the Media Research and Practice doctoral program within the College of Media, Communication and Information.

A PhD in Strategic Communication is a distinct track that is designed to provide students with rigorous training in theory and research. Students gain an understanding through coursework that explores theories and methods that shape strategic communication research. This program emphasizes how theory informs practice, critically analyzing how advertising and public relations operate in ways that can—or could—constructively contribute to the successful, ethical and resilient functioning of society.

The strategic communication and journalism studies tracks for the PhD are administered together by the departments of Advertising, Public Relations and Design and Journalism. Students in both tracks are taught by and have access to the faculties of both departments. The curriculum includes an overview of mass/public communication literature with specific modules and courses dedicated to advertising, journalism and public relations. Classes also focus on areas that straddle each industry such as social media, political communication, ethics, media organizations, health communication and video games. We welcome and appreciate both qualitative and quantitative approaches to research. Graduates pursue teaching and research positions at universities as well as work in the private sector. 

APRD is proud to share its Diversity, Equity, and Inclusion mission statement: APRD strives to be a community whose excellence depends on diversity, equity, and inclusion. We aim to understand and challenge systems of privilege and disadvantage in higher education, such as those based on class, race, ethnicity, gender, sexuality, and dis/ability. We seek to reach across social and political divides and to make space for voices historically underrepresented in higher education and marginalized in society. In other words, diversity is not just a future reality for which we try to prepare students. It is a priority we want to put into practice here, now, and together, in order to foster places of learning where all members can thrive.

Why enroll?

• One of the few doctoral programs offered in an advertising and public relations department
• Study with award-winning researchers and teachers who are committed to assisting students achieve mastery of their work and chart a successful post-doctoral career
• Faculty who have conducted research in an array of specialties (see list below)
• Design a personally-designed plan of study to suit your interests
• Collaborate with faculty and fellow graduate students on research projects
• Study within a supportive environment, with the opportunity to teach courses relevant to your area of interest

Research interests of faculty teaching in the program

• Advertising and Public Relations Pedagogy: Erin Schauster
• Activism and Organizations: Krishnamurthy Sriramesh , Jordan Morehouse
• Corporate Branding and Image Management: Burton St. John III , Seow Ting Lee , Erin Willis
• Corporate Social Responsibility: Krishnamurthy Sriramesh , Burton St. John III , Seow Ting Lee
• Crisis Communication and Risk Management: Burton St. John III , Seow Ting Lee ,  Krishnamurthy Sriramesh ,  Jordan Morehouse
• Digital Advertising: Chris J. Vargo , Harsha Ganga , Toby Hopp , Bridget Barrett
• Digital Games and Society: Harsha Ganga , Toby Hopp , Jolene Fisher , Mia Wang
• Global Public Relations: Krishnamurthy Sriramesh
• Health Communication: Seow Ting Lee , Erin Willis ,  Mia Wang
• Media Effects: Harsha Ganga ,  Mia Wang
• Media Ethics: Erin Schauster , Seow Ting Lee
• Moral Psychology: Erin Schauster
• Organizational Culture: Erin Schauster ,  Krishnamurthy Sriramesh
• Persuasion and Digital Media: Harsha Ganga , Erin Willis , Seow Ting Lee ,  Jordan Morehouse ,  Mia Wang
• Propaganda: Burton St. John III
• Public Diplomacy: Krishnamurthy Sriramesh , Seow Ting Lee
• Social and Economic Effects of Advertising: Harsha Ganga
• Social and Media Analytics: Chris J. Vargo , Toby Hopp ,  Bridget Barrett
• Strategic Public Relations Management: Krishnamurthy Sriramesh , Seow Ting Lee ,  Jordan Morehouse
• Strategic Communication for Social Change: Burton St. John III , Jolene Fisher ,  Mia Wang
• Sustainable Development and Communication: Krishnamurthy Sriramesh , Burton St. John III
• Technology and Advertising: Harsha Ganga ,  Mia Wang ,  Bridget Barrett
• Quantitative Methodology: Seow Ting Lee , Chris J. Vargo , Toby Hopp , Harsha Ganga , Kelty Logan ,  Mia Wang
• Qualitative Methodology: Erin Schauster , Erin Willis , Jolene Fisher ,  Jordan Morehouse ,  Bridget Barrett

It is expected that a student will devote her or his full time to the doctoral program and assistantship duties during the fall and spring semesters while in the program, unless other arrangements have been made with the department.

The following is a summary of minimum requirements to earn a Ph.D. in Strategic Communication or in Journalism Studies. Students will take two semesters of Proseminar, two semesters of methods, four semesters of Doctoral Professionalization Seminar and 30 credits of electives, which must include 9 credits of advanced methods electives. Students are expected to take courses numbered at the 6000 or above levels. There are some exceptions to this in which doctoral students can receive permission to take 5000-level courses.

• Proseminar in Mass Communication (6 Credits): All doctoral students are required to enroll in JRNL/APRD 7001 in their first semester of study, and in JRNL/APRD 7003 in their second semester. These courses are designed to introduce students to the major paradigms within the field of mass communication.
• Doctoral Professionalization Seminar (4 Credits): All first- and second-year doctoral students will be required to enroll in JRNL/APRD 7004. The course, which is 1 credit each semester, prepares students for life in a doctoral program and for life after one, all while providing a sense of community amongst multiple doctoral cohorts and both departments’ faculty. 
• Methods (15 Credits): All first-year doctoral students enroll in Quantitative Research Methods in the fall, and in Qualitative Research Methods in the spring. These general courses deal with a variety of research methods used within the field. PhD students are also required to take three additional graduate level courses in the areas of research methods (9 hours). These may be taken inside or outside the departments.
• Area of Concentration (18 hours): Doctoral students are required to take a minimum of 18 hours of course work selected on the basis of the student’s area(s) of research interest. These courses should come from a combination of both inside and outside electives. For example, for a student interested in media effects, a combination of classes from both APRD/JRNL and psychology would make sense.
• Independent study: Ph.D. students may take a  maximum  of two independent study courses in their course of study, either inside APRD and JRNL or outside of those home departments. Generally, these will be taken no earlier than the third semester of the program.
• Comprehensive examinations: Each doctoral student will be required to pass comprehensive examinations, consisting of four questions, which are generally administered after the last semester in which the student takes course work. The examinations are individually tailored for each student and comprise both written and oral examinations.
• Dissertation: A minimum of thirty hours of dissertation credit, APRD 8991, must be taken. Various restrictions apply to these hours.
• No more than 10 dissertation credit hours may be taken in any one semester
• No more than 10 dissertation credit hours may be taken prior to the semester in which comprehensive examinations are taken.
• No more than 10 dissertation credit hours may be taken in the semester in which comprehensive examinations are taken.
• After passing comprehensive examinations, student must enroll for at least 5 dissertation credit hours (full time) or 3 dissertation credit hours (part time) each semester until graduation.

Typically students enroll for 10 dissertation hours in the semester they are taking comprehensive examinations and 10 dissertation hours each in the following fall and spring terms. Students must be aware of Graduate School rules regarding registration for dissertation hours.

Applicants to the Strategic Communication track of the PhD program in Media Research and Practice are expected to hold the master’s degree or equivalent graduate work. In exceptional cases, applicants without a master’s degree may be considered for admission.

Completed domestic applications must be received by the program no later than Jan. 15 prior to the fall semester for which entrance is sought. International applications should be submitted by Dec. 1. Late applications may be considered under special circumstances.

Successful applications typically have an undergraduate cumulative grade-point average of at least 3.2 and a cumulative GPA of at least 3.5 in previous graduate work.

Applicants are required to:

• Provide three letters of recommendation.
• Provide a 700-word Statement of Purpose.
• Provide a resume or CV that includes academic and employment experience.
• Provide a writing sample that exhibits the ability to undertake the conceptual and empirical studies required of doctoral students (e.g., a chapter from a master’s thesis or graduate-level term paper).

Meeting these criteria does not guarantee acceptance into the program. Because we accept relatively few new doctoral students each fall, we may have more qualified applicants than available openings.

Due to the ongoing COVID-19 pandemic, we are not requiring GRE scores at this time.

In the online application, select  Advertising, Public Relations and Media Design  as the department,  Media Research & Practice  as the degree, and  Strategic Communication  as the subplan/track.

For review and decision purposes you are required to upload an unofficial copy of your transcript(s) in the online application. We require one copy of the scanned transcript from each undergraduate and graduate institution that you attended. This includes community colleges, summer sessions, and extension programs. While credits from one institution may appear on the transcript of a second institution, unofficial transcripts must be submitted from each institution, regardless of the length of attendance, and whether or not courses were completed.    Failure to list and submit transcripts from all institutions previously attended is considered to be a violation of academic ethics and may result in the cancellation of your admission or dismissal from the university.

ONLY after you are recommended for admission will you need to provide official transcripts. 

Instructions for Uploading Unofficial Transcripts to Your Application  (scroll to 'Uploading Unofficial Transcripts in the Application')

FAQ  |  Online Application  |  International Students Online Application

Research or teaching assistantships, including a tuition waiver and stipend, as well as fellowships, are available. PhD students may receive assistantships for a maximum of four years.

Erin Schauster

Associate Chair for Graduate Studies

In this section: APRD

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• MA: Strategic Communication Design
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The Marketing Ph.D. program is a research-intensive full-time course of study designed to place graduates in marketing faculty positions at research-oriented universities. The four to five-year Ph.D. program involves forty-two credit hours of coursework plus intensive research activity, including working on your dissertation and writing papers for publication in major refereed academic journals such as Journal of Marketing Research , Journal of Consumer Research , Journal of Marketing , Marketing Science , and Management Science .

The Marketing faculty ( click here for more information about our faculty and their publications ) is deeply involved in each stage of our doctoral students’ academic lives. Throughout the program, each student receives opportunities to present work at workshops or conferences, attend regular department seminar series, develop speaking and writing skills, and receive regular feedback from the faculty.

Qualifications for our program are (1) motivation to undertake social science research and (2) the ability to do so, as demonstrated by a high score on the GMAT or GRE, a strong academic record, and endorsement from former professors. We review every application and look at each applicant as an individual. Accepted doctoral students are hired as Research or Teaching Assistants for 20 hours a week and receive competitive year-round stipends . The Department of Marketing and Entrepreneurship provides a laptop or desktop for new students and additional funding for students presenting papers at national conferences.

We encourage our students to seek placements as professors at research-oriented universities, and they do. See here for recent placements and here for achievements.

We want our program to be stimulating, enjoyable, and a bonding experience with other Ph.D. students. New students get a great deal of help from those who have been in the program, and are expected to offer similar help to other new students down the road.

As faculty members, we treat our Ph.D. students like colleagues. And you are.

I encourage you to carefully go through our extensive FAQs page , which should help answer most frequently asked questions about our program and the application process.

Professor Seshadri Tirunillai Marketing Ph.D. Program Coordinator Department of Marketing and Entrepreneurship Bauer College of Business University of Houston

MARKETING PH.D.

VIBRANT, SMART, AND CURIOUS

Over the last ten years, 100 percent of marketing Ph.D. students have accepted academic positions upon graduating, thanks in large part to faculty mentors at the top of their game.

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• Ph.D. Program
• Why McCombs
• Marketing Department

RESEARCH BREADTH

The world is your laboratory.

ACADEMIC LIFE AT McCOMBS

Mentorship and practice.

CAREER PLACEMENT

The world needs you, application deadline.

The application deadline for the Marketing Doctoral Program is December 15th.

Extraordinary business and economic growth have ushered in exciting times in our Marketing Department, with many graduates starting their careers at the world's leading research institutions. The program's primary goal is to develop students into skilled researchers and future leaders in academia by creating and disseminating marketing knowledge that reshapes the marketplace.

Consumer Behavior

Research focuses on issues related to the acquisition and retention of consumers and consumers' consumption of goods, services, ideas, and experiences. The research both relies on and contributes to theory in marketing, psychology, sociology, and economics and has practical relevance, answering questions that inform and improve marketing and public policy decisions and individual-level consumer well-being.

Marketing Strategy

Research focuses on issues related to firms' strategies and behaviors, including topics such as innovation management, sales force management, distribution channels, market entry strategy, technology strategy, new venture marketing, customer relationship management, and marketing metrics. The research spotlights substantive real-world problems, and generally, the insights from marketing strategy research have direct and actionable implications for marketing practice.

Quantitative Marketing

Research focuses on developing theoretical models and empirical methods for applied marketing problems, drawing from economic theory, statistics, econometrics, and computer science to uncover novel insights, challenge existing theory, and advance marketing practice. The research, combining computational advances, fruitful collaborations with industry, and explosive growth in data availability, along with strong student demand for analytical training, portends a fulfilling academic career for those interested in quantitative marketing.

RESEARCH METHODOLOGIES

A wide variety of research designs is used, and mastery of quantitative and qualitative data analysis techniques is essential.

PREPARATION AND QUALIFICATIONS

The Texas McCombs Marketing doctoral program assumes that students have taken advanced courses to establish a reasonable mathematical, statistics, and economics background. Adequate computer programming skills are necessary for coursework.

Prospective applicants are required to hold a four-year bachelor's degree (does not require a formal degree in the area of study) or equivalent before starting the program. There are no additional prerequisites or requirements for the Marketing department.

See Admissions for further information.

CAREER DESTINATIONS

The primary goal of the Texas McCombs Ph.D. program is to prepare students for exceptional academic careers. Over the last five years, McCombs Marketing Ph.D. alumni have excelled at top institutions globally.

Recent Graduate Placements

Current students and *job market candidates.

Abbott, Paige

Alam, Meher

Basak, Somdatta,

Chavez Montes, Marcelino

Gautam, Aprajita

Ghosh, Robina

Niknejad Moghadam, Mahdi*

Nivsarkar, Anima

Shu, Runyang

Sridhar, Sachin

Urdaneta Romano, Constanza

Winer, Sarah

Wu, Xiaohan Jessica

Yu, Lingzhi

Zhang, Zhengwei (Harrison)

Paige Abbott

Somdatta Basak

Marcelino Chavez

Aprajita Gautam

Robina Ghosh

Mahdi niknejad moghadam*.

Anima Nivsarkar

Runyang Shu

Sachin Sridhar

Constanza Urdaneta Romano

Sarah Wiener

Xiaohan (Jessica) Wu

Zhengwei (Harrison) Zhang

ARE YOU READY TO CHANGE THE WORLD?

The Texas McCombs Doctoral Program is seeking individuals who are interested in transforming the global marketplace. Are you one of these future thought leaders?

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Ph.D. in Marketing Concentration

Ph.d. in business administration - marketing concentration.

The Ph.D. in Marketing provides you with an in-depth understanding of the theories and research methods used to study interactions between firms and consumers. Students can focus their research in Consumer Behavior or Marketing Strategy. The coursework provides a foundation in these three areas as well as training in theory development, research design, and analytical methods. Students apply this knowledge to a series of research mentorship projects and ultimately to their dissertation in one of the three specializations. 

VIEW THE UNIVERSITY CATALOG

• EILEEN BRIDGES, PH.D. Marketing Coordinator 330-672-1260 [email protected]

Ph.D. in Marketing

Courses in the marketing concentration focus on important topics in the field including marketing strategies and theories, buyer behavior, consumer psychology and more.

View Courses

MENTORSHIP PROGRAM

In the research mentorship program, students are paired with one or two faculty members. Working jointly with the mentor(s) as a research team, they develop a research project, which the student presents in the department research forum to receive feedback from faculty and students. The faculty mentor(s) will be heavily involved in developing the theory, designing the research methodology, guiding the analysis, and crafting the research paper. Successful projects often go on to become conference presentations and published journal articles.

An important goal of the mentorship program is that students should be exposed to a variety of research perspectives. Students will be involved with different faculty mentors, with each mentor providing a different perspective on research, as well as differing individual strengths (and weaknesses). A new faculty/student assignment typically will be made during each year until the student reaches candidacy (i.e., passes comprehensive examinations). In most cases by the third year, students are working on research related to their dissertation.

Regardless of whether the project results in a publication, the student learns a great deal about the process of research from these experiences. The department research forum presentations further give the students the opportunity to develop and refine their research ideas and methodology as well as their presentation skills. These skills will help to prepare the student to present at research conferences and job interviews.

Graduates of our marketing doctoral program have accepted faculty positions at The State University of New York (SUNY), North Dakota State University, The University of Northern Colorado, Saint Bonaventure University, Midwestern University and The University of Tampa. 

RESEARCH FACULTY

LEI JIA, Ph.D. [email protected] 330-672-1262

REQUEST INFORMATION

Contact us today to learn more about our program.

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Doctor - Marketing & Communication

Distance degree programs for adults & professionals., bircham international university - adult degree programs online., doctor ph.d. degree - business & media, marketing & communication via distance learning.

This Doctor Ph.D. Degree emphasizes recent and innovative marketing strategies and concepts, which help us keep in touch with customers. It focuses on the key issues facing companies today, including methods to surpass competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and benefit from the internet market. It updates on the latest negotiation skills for salespeople; current marketing strategies; innovative approaches to qualitative research that deepen customer appreciation; and currently ardent topics such as cohort, direct, and internet marketing, etc...

Academic Supervisor : Maria Smetanina More information about this academic supervisor at Bircham University Human Network. More info...

The Doctor Ph.D. Degree online via distance learning offers students the highest level of specialization a discipline can offer. More info...

* 45 to 72 academic credits above a Master's program. * Average Duration: 24 months. * Program Structure: 70% textbooks + 30% Thesis. * Admission is open for adults over 27 years of age. * Master's degree or international equivalent (5 years of study) is required for admission.

Fees include all: Program of study, textbooks, study guide, evaluation and assessment, diploma, and transcript. Cost per BIU earned postgraduate credit: 130 Euros (170 US$) Cost per transferred credit from previous education and/or professional experience if required: 20 Euros (25 US$)

45 ... 72 Academic credits Tuition Fee :Min. 5.850 Euros (7.650 US$) ... Max. 9.360 Euros (12.240 US$).

"No matter what technology supports the education process, learning occurs only as a result of the active processing by our biological brain." William Martin, BIUCEO.

Payment plans are available upon request up to 36 monthly installments. More info...

Faculty of Business & Media via distance learning

• Doctor Ph.D. Degree

45 ... 72 Academic credits required for this distance learning degree program.

Composition:.

+ 51 Academic credits - Marketing & Communication Online + Other additional subjects + 18 Academic credits - Research methodology and final project or thesis.

+ 51 Academic credits: Marketing & Communication Online

BIU Earned Credits Credits earned through the completion of academic work at Bircham International University (Reports, Projects and Thesis).

1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study). Courses list (each subject accounts for 3 academic credits): You may study any subject as an independent online continuing education course. More info...

Postgraduate level continuing education course. Previous knowledge in this field of study is required.

601MKT - Marketing & Communication 602MKT - Mass Communication 603MKT - Media & Communications 604MKT - Product & Price Management 605MKT - Sales Force Management 606MKT - Customer Relations Management 607MKT - Promotional Strategies 608MKT - Positioning Strategies 609MKT - Database & Direct Marketing 610MKT - Retailing & Channels of Distribution 611MKT - Measuring Customer Satisfaction 612MKT - Marketing Planning 613MKT - Advertising & Public Relations 614MKT - Advertising Campaigns 615MKT - Strategic Marketing Management 616MKT - Communication Effectiveness 617MKT - Market Research More info...

Bibliography: Marketing & Communication via distance learning The corresponding textbooks are included in the fees. Once the fee has been paid, the books may take between two to five weeks to reach your address. Bircham International University offices may inform you at any time of the status of your books. If the book is in English, the required report must be written in English unless you have requested to write it in other language and have gained Bircham International University authorization. More info... Click here to access the recommended bibliography.

+ Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Advertising & Media .

Research work resources and network - Doctor - Marketing & Communication:

AACC - Association des Agences Conseils en Communication ABEMD - Associação Brasileira de Marketing de Dados ABRACOM - Associação Brasileira das Agências de Comunicação ACA - American Communication Association ADETEM - Association Nationale des Professionnels du Marketing AEDEMO - Asociación Española de Estudios de Mercado, Marketing y Opinión AFM - Association Française du Marketing AICM - Asociación Iberoamericana de Comunicación y Marketing AIM - Asociación Iberoamericana de Marketing AIMC - Asociación para la Investigación de Medios de Comunicación ALM - Asociación Latinoamericana de Marketing AM - Asociación de Agencias de Medios AMA - American Marketing Association AMCP - Association of Marketing and Communication Professionals AME - Asociación de Marketing de España AMEC - International Association for the Measurement and Evaluation of Communication AMM - Association Marocaine du Marketing AMMC - Association Marocaine du Marketing et de la Communication AMPRO - Associação de Marketing Promocional ANEIMO - Asociación Nacional de Empresas de Investigación de Mercados y Opinión Pública APCM - Association des Professionnels de la Communication et du Marketing ASIBEAM - Asociación Iberoamericana de Economía, Administración y Marketing BMA - Business Marketing Association CMA - Communications Marketing Association DIRCOM - Asociación de Directivos de Comunicación DMA - Data & Marketing Association FEDE - Federación de Empresas de Publicidad y Comunicación FEDMA - Federation of European Data and Marketing FEDMA - Federation of European Direct and Interactive Marketing GRMA - Global Retail Marketing Association IAMCR - International Association for Media and Communication Research ICA - International Communication Association MAA - Marketing Agencies Association MARKCOM - Association des Agences en Marketing et Communication MKT - Asociación de Marketing de España MS - Marketing Society SMPS - Society for Marketing Professional Services UDECAM - Union des Entreprises de Conseil et Achats Médias UFMD - Union Française du Marketing Direct & Digital WFANET - World Federation of Advertisers More info...

Joining the proper association is the best way to become an updated professional. Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume en each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides a list of available memberships and professional references from each faculty where some BIU graduates may belong. Contact directly the ones you select. More info...

+ 18 Academic credits (Research methodology and final project or thesis. More info... ).

Admission requirements: Doctor - Marketing & Communication

Bircham International University distance learning degree admission requirements differ depending upon the Faculty and the major of study. There is no discrimination with respect to race, color, sex, beliefs and/or religion. A minimum of 30% of the total number of credits required by any adult degree program syllabus has to be transferred from previous education and/or validated from professional experience in order to gain admission. A maximum of 20% of the total number of credits required by the distance learning degree program can be transferred from professional and life experience. More info...

Click to Download... Application for Admission

Learning outcomes: Doctor - Marketing & Communication

The following learning outcomes are compatible with the European Qualifications Framework (EQF) for lifelong learning and continuing education. The EQF directives facilitate acceptance of this course credits by many higher education institution. These learning outcomes are achieved after completion of this course with a passing grade. Better grades will demonstrate higher analysis, evaluation and critical thinking skills. More info...

EQF LEVEL 6. Advanced knowledge and critical understanding. Outcome resulting from course content assessment and its applicability to problem solving. The student's ability to combine the different parts of the text and to form a new coherent and harmonic final report will determine the critical understanding of the subject and an advanced knowledge of Marketing & Communication. The student written report style, content, and structure play an important role in the assessment and applicability of the knowledge about Marketing & Communication to different Business & Media decision making scenarios and problem-solving. More info...

EQF LEVEL 7. Advanced knowledge and critical thinking. Outcome resulting from written critical thinking and its applicability to problem solving. The student will contrast and evaluate the learned material with his/her own knowledge and experience to express an opinion about Marketing & Communication, to consider the practical application of the key concepts, and to argue the conclusions along the written report. Personal judgments and opinion should be based on sound criteria and must be clearly discussed. More info...

BIU adapts each Distance Learning Higher Education degree program to the needs of each student. More info...

Marketing & Communication Online

Recognition - Distance degree programs - More info... Accreditation - Distance Learning University - More info... Degree Legalization - Graduate Services - More info... Acceptance of these Distance Learning Higher Education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution, or company policy, or country legal framework.

10 Best Online PhD in Marketing Degree Programs [2024 Guide]

Explore online PhD in marketing degrees for 2024. Compare online doctoral programs in marketing, career paths, salaries, and degree options.

If you’re ready to take your education to the next level, an online PhD in marketing can teach you many real-world skills in business, finance, administration and research methods. It can also help prepare you for high-level careers in management positions.

Editorial Listing ShortCode:

Best of all, since it’s delivered online, you may earn your degree from home without any need to step on a college campus.

Universities Offering Marketing Online PhD Degree Programs

Methodology: The following school list is in alphabetical order. To be included, a college or university must be regionally accredited and offer degree programs online or in a hybrid format.

1. California Baptist University

Founded in 1950, California Baptist University is a private university located in Riverside, California. Cal Baptist offers bachelor’s, master’s, and doctoral degrees in liberal arts and sciences across dozens of disciplines. The school is the alma mater of evangelist Rick Warren. Student enrollment is just over 11,000.

• DBA in Marketing

California Baptist University  is accredited by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges.

2. Felician University

Felician University is a private Roman Catholic university that was founded by the Felician Sisters in 1942. The New Jersey university holds the distinction of being one of the few Franciscan universities in the country. Students can explore five schools that offer a variety of undergraduate, graduate, and doctoral options. Enrollment is just under 2,000.

Felician University  is accredited by the Middle States Commission on Higher Education.

3. George Fox University

George Fox University in Newberg, Oregon, was founded in 1891. The school’s roots are traced back to the Quaker movement. A total enrollment of 4,000 is spread across a variety of bachelor’s, master’s, doctoral programs. The university boasts a 14-to-one student-to-faculty ratio.

George Fox University is accredited by the Northwest Commission on Colleges and Universities.

4. Grand Canyon University

With an enrollment of nearly 20,000, Phoenix’s Grand Canyon University is among the largest Christian universities in the world. The Arizona-based university was founded in 1949. It offers more than 200 options for bachelor’s, master’s, and doctoral degrees spanning a total of nine colleges.

Grand Canyon University is accredited by the Higher Learning Commission.

5. Keiser University

Keiser University is a private university with a main campus in Fort Lauderdale, Florida. Established in 1977, the school offers a variety of degree programs at the undergraduate, graduate, and doctorate levels. Keiser boasts an enrollment of nearly 20,000 students.

It has won numerous awards over the years for its commitment to promoting social mobility, research, and public service.

Keiser University  is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

6. Liberty University

Liberty University is a private university located in Lynchburg, Virginia. Its enrollment of more than 100,000 students makes it one of the largest evangelical Christian universities in the world. Students can select degree programs at bachelor’s master’s, and doctoral levels in a wide range of options covering the arts and sciences.

Liberty University  is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

7. National University

Based in San Diego, National University is a network of nonprofit educational institutions that was founded in 1971. NU has over 30,000 enrolled students and more than 220,000 alumni from around the world.

National University seeks to provide quality, flexible education to help busy adults meet their goals.

• PhD in Business Administration – Strategic Marketing

National University  is regionally accredited by the Western Association of Schools and Colleges.

8. Trident University

Founded in 1998, Trident University offers bachelor’s, master’s, and doctoral degree programs covering a range of fields. This fully online university is based in Cypress, California. A large portion of the school’s student body of 6,861 is comprised of veterans and active service members.

It’s typical for military enrollments to account for roughly 75 percent of total enrollment in any given year.

• PhD in Business Administration – Marketing

Trident University is accredited by the Higher Learning Commission.

9. Washington State University

Washington State University is a public research university in Pullman, Washington. Founded in 1890, is stands today as one of the oldest land-grant universities in the nation. WSU boasts a student enrollment of more than 30,000 today. Students can choose to pursue bachelor’s, master’s, and doctorate degrees in more than 200 fields.

Washington State University  is accredited by the Northwest Commission on Colleges and Universities.

Online PhD in Marketing Degrees

The first thing to know about marketing degrees is that there are multiple kinds. On the doctorate level, students usually choose between two tracks:

• Doctor of Philosophy (PhD) in Marketing
• Doctor of Business Administration (DBA) with an emphasis in Marketing

These degree programs are quite similar, and they typically hold the same weight with employers. It’s just a matter of choosing the one that best suits your interests. If you’re still considering careers outside of marketing, for example, you might want a broad-spectrum DBA that can be applied to many different business jobs.

Once you’ve picked a degree track, it’s time to decide whether or not to specialize. Do you want to study marketing on a general level, or would you prefer to focus on something specific? Depending on your university, you could have quite a few options:

• Market Research and Analysis
• Digital/Internet Marketing
• International or Cross-Cultural Marketing
• Social Media Marketing
• Brand Management

Many of these concentrations have overlapping subjects. For example, social media marketing can play a big role in Internet marketing, so their lectures and seminars might cover some of the same ground. However, many schools will still consider them separate disciplines.

PhD in Marketing Curriculum & Courses

As a graduate student in marketing, you’re expected to know the basics already. You probably won’t see any “Principles of Marketing” courses in a PhD program.

Instead, you’ll likely take an in-depth look at things like consumer behavior and data analytics and learn how to integrate business, finance, psychology, technology and economics into advertising lessons. In many programs, you’ll also learn leadership skills that can help prepare you for managerial jobs.

Here are a few names that you might see in a course catalogue for a marketing PhD:

• Multinational Marketing: Technology is erasing barriers left and right, and these courses in “international marketing” or “cross-culture marketing” can help teach you how to confront advertising challenges a global scale.
• Digital Marketing: Even if you aren’t specializing in the subject, web-based marketing is such a driving force in today’s businesses that you’ll be expected to know its key concepts and strategies.
• Statistics: Some data-based marketing programs will ask for math and economics classes. Statistics is a common requirement, and you might have options for things like econometrics and statistical modeling as well.
• Quantitative Research Methods: You’ve probably studied research methods before, but doctorate-level classes dive even further into mining, organizing and analyzing data.
• Communications: Communication is one of the building blocks of advertising, so prepare to take high-level courses in media, language, communication theory, social interaction and more.
• Organizational Behavior: This is a common class for future business leaders, so if you’re considering a DBA with an emphasis in marketing, it might check off certain credit requirements for graduation.
• Traditional Marketing: Though it’s less common now, traditional marketing is still taught alongside its tech-based cousin.
• Pricing Strategy and Analysis: If you’re studying operations or supply chain management as part of your marketing degree, these classes can be crucial.
• Advanced Studies in Consumer Behavior: Once you’ve taken the basic, entry-level courses in consumer behavior, you should be ready for advanced research into how and why people shop.
• Special Topics in Marketing: These are special courses for contemporary marketing subjects. They might cover everything from current trends and technological breakthroughs to cultural conversations and shifting consumer expectations.

Depending on your online marketing degree program , you might also take courses in things like finance, technology, psychology or business administration. Choosing a marketing specialization, like an online digital marketing degree , will focus more on the specialization rather than generic marketing classes.

Marketing Careers & Salaries

According to the Center on Education and the Workforce, on average, those with a master’s degree in marketing and marketing research earned $81,000 per year, while those with a bachelor’s degree earned $63,000 annually.

While these degrees aren’t the same as an online doctorate in marketing, they can provide a scale for the kind of salary increase that you can expect as you earn higher and higher credentials.

As for the jobs themselves, you’ll have options in just about any industry that you care to name. Everyone needs marketing experts, so whether you’re interested in business, education, healthcare, fashion, technology or retail, you can find marketing jobs in those markets.

Some careers in the marketing field, according to the Bureau of Labor Statistics, include:

As you can see, there are six-figure possibilities after you obtain a PhD in marketing online. They aren’t a guarantee, of course, but the first step to climbing the corporate ladder is to have the right credentials under your belt.

Admissions Requirements

Every university has their own admissions process. For example, some will require a “pre-candidacy” phase for their PhD students while others will accept PhD candidates into degree programs right away. Some will have a standard formula that adds together test scores and GPAs; others will review applicants on an individual basis.

There’s no way to guess what kind of process that your chosen university will have, so you’ll need to look for specifics on their website.

As for submitting your application, here are a few of the most common requirements:

• Transcripts and test scores: You’ll need a bachelor’s and master’s degree from an accredited university. You might also need GRE or GMAT scores.
• Letters of recommendation: Most colleges will want 2 – 3 letters of recommendation from people in positions of authority.
• Resume or CV: If you’ve already entered the workforce, submit a resume. If you’ve spent your time in academia, submit a CV.
• Statement of purpose: This is basically a college essay for graduate students. It can be used to detail your interests, career goals, educational achievements, work experiences and more.

If you enter a pre-candidacy program, you might be asked to complete a certain amount of coursework before you’re able to submit an application to the marketing department.

Accreditation

Accreditation is a process that proves the educational value of a university or university program. It’s so strict that there are oversight agencies for the accrediting boards themselves. You might be familiar with the most famous: The Council for Higher Education Accreditation (CHEA).

There are three types of accreditation:

• Regional accreditation is offered by several accrediting boards in the United States. They divide the country into regions, which is why they’re named things like “New England Commission of Higher Education” and “Southern Association of Colleges and Schools.”
• National accreditation is for trade and technical schools. It’s also standard for religious colleges because of the separation of church and state.
• Programmatic accreditation is for specific departments and degree programs. Rather than being given to an entire college, it’s awarded by industry-specific organizations for their areas of expertise.

If you want to know if your university is accredited, there are several online databases where you can simply plug in your school’s name and bring up a list of its credentials. This should be an important step to take when researching any type of degree program, especially if its for a graduate level program like a master’s in marketing or a PhD in marketing.

Marketing Professional Organizations

A professional organization is a group that offers resources to students, teachers, executives, advisors and vendors within a specific field. They can be a great way to network with others, especially if you’re a graduate student earning a marketing doctorate online.

You might like to supplement your digital learning experience with real-world contacts and events.

• American Marketing Association : As one of the largest organizations of its kind, the AMA can be a great starting point for marketing students. It even offers discounted rates for members who are still in school.
• Association of National Advertisers : The ANA is for marketers and advertisers of all types. They have events, awards, committees, workshops, webinars, certification programs and more.
• Interactive Advertising Bureau : The IAB is devoted to digital marketing. If you’re specializing in web-based promotional tactics, their organization can be a great place for education and advocacy.

These are just a few organizations that welcome marketing students. There are many more, so don’t feel limited by the suggestions on this list. Keep looking until you find an organization that aligns with your unique goals and interests.

Marketing Licensing and Certification

In a competitive job market, a PhD isn’t always enough. You might want further qualifications to really stand out from the crowd. Here are a few options that can complement a marketing doctorate online.

• American Marketing Association PCM Marketing Management : The Professional Certified Marketer (PCM) can be earned for several specialties, including digital marketing, content marketing and marketing management. There are no eligibility requirements. Anyone can take the exam.
• Interactive Advertising Bureau Digital Ad Operations Certification : As the only certification for Advertising Operations, this one-of-a-kind program is available to both individuals and teams. It requires two years of experience in a professional environment and passing an exam.

For further certification options, reach out to professional marketing associations. Many of them offer training programs and learning certificates that can be added to your CV.

Financial Aid & Scholarships

You’ve probably heard of fully-funded PhD programs. They’re the holy grail of financial aid: They completely waive your graduate school tuition in exchange for working on campus as a researcher, gopher, assistant or student teacher. Some of these programs even offer a stipend to cover your living expenses.

These programs are real, but they’re extremely selective, so it isn’t a good idea to count on them. You might not even be eligible for a fully-funded program as an online student. It depends on your school.

Here are a few other financial aid options that you can explore:

• FAFSA. The Free Application for Federal Student Aid will automatically determine your eligibility for grants, loans and work-study programs. There’s even a Direct PLUS Loan meant specifically for grad students.
• Scholarships. You might be eligible for a variety of merit- and need-based scholarships. Some are meant just for marketing students, including the Marketing EDGE Scholarship Award.
• Apprenticeships. You’ll need to live near your campus for this one, but it’s quite common for PhD students to take on apprenticeships to offset some of their program costs.
• Private aid. There are many loans, grants, internships, fellowships and tuition reimbursement programs that are offered by private organizations.

Reach out to your college’s financial aid office to learn more about your options.

What is a PhD in Marketing?

Marketing degrees are available at every level from associate to doctorate. When you pursue a PhD, however, you’re committing yourself to an advanced level of study with in-depth research into marketing tactics and strategies.

It will take a lot of hard work, and it can’t be completed in just a semester or two. This is why PhD titles are so prestigious. They represent years of effort.

How Long Does it Take to Get a PhD in Marketing

PhD programs typically take anywhere from 3 – 8 years to complete. Since the coursework is so intensive, many grad schools have a limit to the number of credits that you can take per semester, so you can’t rush through them.

Even full-time students usually require three years or more. Part-time students will require longer.

What Can I Do With a Marketing Doctorate Degree?

Marketing degrees can be quite versatile. Depending on your interests, a PhD might qualify you for any number of careers:

• Brand manager
• Media planner
• Marketing director
• Search engine optimization (SEO) specialist
• Market research manager
• Data analyst

Demand is on the rise, too. According to the U.S. Bureau of Labor Statistics , advertising and marketing managers are expected to see a six percent growth rate in the next decade. That translates to thousands of new jobs in just one sector of the marketing industry.

How Much Does a Doctorate in Marketing Cost?

The cost of your doctorate degree will depend on your school. Not only do they have different tuition rates, but on the graduate level, they have different ways of charging students.

For example, while some PhD programs charge by the credit, others charge by full- or part-time status or by the student’s current year of study. Discounted rates might be available for students who have been studying longer.

Another thing to consider is whether you’re getting your doctorate online. In some cases, distance learners can save money since they don’t have to pay for things like parking and housing. In other cases, distance learners will pay more since they can’t offset their costs with things like apprenticeships.

Getting Your PhD in Marketing Online

An online doctorate in marketing can be a very smart decision for the future. Between the growing demands of the industry and the six-figure salaries that you may be able to achieve, there’s a lot of opportunity in the marketing world, and a PhD might be just what you need to succeed.

Curriculum Requirements

Strategic Marketing Communication (MA)

Our 40-credit program is perfect for working professionals, allowing for maximum flexibility related to time and structure; students can complete the program in 1.5 to 2 years (full-time) or they can attend part-time. Courses are offered primarily in the evening, leaving time for students to participate in internship and networking opportunities.

5 + 5 Curriculum

5 core courses: You will learn the foundational skills for success in industry careers. From courses such as Marketing and Brand Management to Creative Thinking and Problem Solving, students learn industry principles and how strategy and creativity are interwoven to form a customer-centric strategic marketing plan and integrated marketing communication.

5 electives : The elective courses in the program allow you to focus on a Professional Path in Strategic Planning, Digital Strategy, or Brand Strategy with recommended courses, or pick-and-choose electives that best meet personal career goals or academic interests. These electives complete the 5 + 5 curriculum.

Professional Paths : Students can choose between crafting an individualized program of study that draws from electives that satisfy professional pursuits or academic interests, or one of the following Professional Paths with recommended electives, allowing expertise to be developed, focused, and applied:

• Strategic Planning : Develop your skills and knowledge in planning and managing strategic marketing campaigns and communication initiatives from research through implementation and review. 
• Digital Strategy : Prepare yourself for a career focused on digital marketing with recommended courses that build your skills and knowledge in the areas of digital design, analytics, and strategy. 
• Brand Strategy : Focus your industry skill set and knowledge on branding and brand strategy, creating the stories and strategies that develop both intangible and tangible assets for recognized—and soon to be recognized—brands.

Professional Paths include, but are not limited to, the following recommended courses. 

Note: Course offerings or availability are subject to change.

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Texas Tech Now

Media and communication graduate earns degree after decade-long journey.

May 10, 2024

Gini Wilbanks proves you can have it all, just not all at once.

Gini woke up, her heart mimicking the pulsing beat of her alarm. 

It was another morning of a racing heart and a sick feeling in her stomach. She wondered if her family had made the right decision moving to Round Rock, Texas. She made her way to Elijah's crib, picking up her 6-month-old who was crying. She wanted to join him, but she was too exhausted to cry. 

Gini and her husband Josh had moved from Lubbock so Josh could take a job near Austin. He had recently graduated from Texas Tech University, but Gini still had roughly 40 credit hours to finish. The move away from campus meant a change in major for Gini. The former Creative Media Industries student switched to Public Relations & Strategic Communication Management. 

She was getting close to finishing her degree, but on this morning, the finish line felt far.  Gini started making breakfast for herself and her two older children, Adeline and Charlotte. 

“I was postpartum, and I got hit hard with depression and high anxiety,” Gini recalled. “My grades started to suffer.”

Gini had moved away from her family, friends and her entire support system. The couple had believed the move would set them up for a successful future but at this moment, Gini couldn't think past the next few hours. 

A Future Red Raider

“Texas Tech has always been a huge part of my life,” Gini said. 

Born and raised in Lubbock, Gini's parents both worked at the university. The family was active in their support of Red Raider athletics and the university's arts scene. They attended each Carol of Lights™ and befriended faculty and staff around campus.

Growing up in the college town inspired Gini to attend Texas Tech one day. 

Coming up through Tubbs Elementary, O.L. Slaton Middle School and Lubbock High School, Gini was active in theater, dance and choir. She involved herself in as many artistic events as she could, finding these endeavors energized her.  

As high school graduation approached, though, she took stock of what would offer a consistent career. 

“When I graduated in 2013, there were not as many jobs in communications,” Gini said. “There was a stigma around creative careers. I wanted to be seen as serious so I looked for something that would make good money.” 

Multiple family members worked in the medical field, so Gini decided to study nursing. 

Around this same time, she and her high school sweetheart were getting more serious. Gini met her now-husband Josh in biology during the ninth grade. The two became friends and started dating the following year. By the time they graduated, they both knew they'd found the one.

Josh enlisted in the Army and was sent to basic training the summer after graduation. The young couple couldn't talk much on the phone, so they wrote letters throughout the long, sweltering summer months. Gini would make her way to the mailbox in the dry West Texas heat, opening the latch to find something stamped from Fort Benning.

The couple kept every letter from that summer. 

Meanwhile, Gini started pre-nursing courses at South Plains College (SPC). While the dream was still to attend Texas Tech, she knew she could get basic requirements out of the way at a lower cost at SPC. 

“For a few semesters, I was very focused on my schoolwork,” Gini recalled. “Josh was getting his stuff done and I was taking care of my classes.”

In the following years, everything rapidly changed. In April 2016, the couple got married and Gini started work as a nurse's aide at Covenant Children's in the postpartum unit. 

In 2017, the couple welcomed their first child, Adeline. By 2018, Josh enrolled full time at Texas Tech.

In the span of a few short years, Gini's life looked drastically different. 

“When we had Adeline, I ended up having an emergency cesarian,” Gini said. “Because of the longer recovery, I ended up taking that whole semester off from school.” 

Gini's classwork began to take a backseat during this time. Supporting Josh in his studies, working as a postpartum nurse's aide and taking care of a newborn was a full load. 

“I decided to take a prolonged break from school,” she said. “I had a job I enjoyed and wanted to soak up being a new mom.” 

While a break was the right choice for Gini at that time, it made going back to school that much tougher. 

A Change in Direction

Josh and Gini had their second daughter, Charlotte, at the beginning of 2020. She was only a few weeks old when the pandemic started. Josh, Gini and their young children were home for months. While Gini did go back to work after her maternity leave was over, the restrictions gave her room to reflect. 

“We were stuck at home for a while, and my need to express myself creatively came back out,” she said. 

It was something she hadn't taken the time to do in years. 

Gini came up with crafts to do with their eldest, and she started dabbling in photography. A light came on, and Gini started questioning the academic road she'd taken up until that point. 

“The stress of working through the pandemic certainly added to it, but I think the pandemic showed me something I already knew deep down,” she said. 

Gini had chosen to forego a creative career seven years prior, worried about appearances and stability. Now, a wife and mother, her priorities had changed. 

“I'd grown up a lot in that short time, and I had different aspirations,” she said. 

Not only had Gini changed, but the communications industry had changed as well. When she graduated from high school, some organizations were just beginning to use social media, and many weren't utilizing it at all. But with the progression of technology and the sudden boom of online activity during the pandemic, Gini decided to revisit a career in communications. 

She met with Associate Director of Advising Don Ellis in the College of Media & Communication (CoMC), who became a mentor to Gini every step of the way. 

“Gini came to us as a transfer student, and she had a level of maturity and diverse life experiences that seemed to enhance the quality of her academic career,” Ellis said. “Despite challenges posed by the pandemic, she consistently displayed a strong sense of determination and resilience, maintained her focus, and always actively participated in her own education.”

Gini had always wanted to help people; she thought nursing was the best way to do that. But as life changed, she realized she could make a difference while using her talents. 

“I discovered Texas Tech had a program called creative media industries (CMI),” she said. 

The program's focus on innovative storytelling was appealing to Gini, who was looking to grow her existing passion for visual communications. So, in the fall of 2020, Gini started her first semester as a Red Raider. 

The moment was a long time coming. 

While her first semester was completely online, Gini was able to be on campus in the spring of 2021. 

“I have a photo of my first day on campus,” she said. “I have a mask on, so it'll always be easy to remember when that was.” 

Life had thrown her some curve balls, but Gini was zeroing in on what she wanted and remembering the dreams she had had as a young girl. She knew she would attend Texas Tech, the reality of that was just a whole lot different than she envisioned. 

For the following year, both Josh and Gini were enrolled in the same college. Josh was a student in the Public Relations & Strategic Communication Management program, while Gini thrived in CMI. It was around this same time that the couple found out they were expecting another child, a son. 

“I remember thinking, ‘Oh boy, here we go again,'” Gini laughed. 

Thrilled to be welcoming a son, Gini struggled, wanting to focus on her growing family and her schoolwork at the same time. When she had her daughters, she was in a love-hate relationship with academia. That had changed this time around. She wondered how she would balance being a mom to three kids while finishing a program she genuinely loved. 

It was a good problem to have, but it remained a problem. To make matters harder, Josh received a job offer in Round Rock after graduating from Texas Tech in the spring of 2022, only a few months after they had Elijah.

Josh was commissioned as an Army officer upon graduation and signed with the National Guard. His new reporting station was in central Texas and a marketing job became available nearby. However, that meant Gini and the kids would have to leave behind their support system in Lubbock. Both Gini's parents still lived in Lubbock, and she had friends in her hometown. 

Unfortunately for the couple, they didn't have a lot of time to weigh their options. They wanted Josh to start work in six weeks. So, with three young children and virtually no community in Round Rock, Josh and Gini ventured into the unknown. 

The Hardest Stretch 

In the early morning hours, a few months later, Gini was at rock bottom. When classes started in fall of 2023, she had to go back to being an online student. Unfortunately, CMI was not a fully online program. But with the encouragement of her adviser, Gini realized the Public Relations & Strategic Communication Management program overlapped heavily with the courses she'd taken, and it was offered both in-person and online. 

If she was going to complete her degree any time soon, she'd need to switch programs. 

So, she did, and the coursework was comparable to what she'd been studying. However, it wasn't the change in major that was so difficult, it was the fact she was an online college student with three children, at home alone, and suddenly without her support system. 

She also struggled with postpartum depression after the birth of her son. 

“Honestly, I felt like finishing school just wasn't going to happen for me,” Gini said. “Like, maybe it wasn't in the cards.

“I was taking care of a five-month-old, a toddler, and a 5-year-old. I had no family or friends nearby and I was waking up every morning with a high heart rate, sick to my stomach. I stressed over finances, wondering if we'd made a mistake.”

During that semester, Gini's grades began to suffer. She knew that wasn't the way she wanted to finish her college career, so she sought help from her doctor and her adviser. Everyone worked with her, finding solutions to help her succeed. 

Her doctor placed her on an anti-anxiety medication that helped her feel like herself again. Gini begin to create a new routine and even befriended other mothers in the area. 

“I also made sure to reach out to my adviser and kept the line of communication open with each of my professors, letting them know my situation from the beginning,” she said. 

By the end of the semester, she made the President's Honors List. 

There were times, particularly that semester, that Gini was tempted to give up. 

“Every time I was about ready to give up, I would think, ‘C'mon Gini, you have to do this for yourself. You've always wanted to be a Texas Tech graduate; you can do this.'”  

In place of having family in town, Gini would get on the phone and get added support when she needed it most. 

Gini's mother was her biggest cheerleader. 

“She has watched me work toward this goal for a decade,” Gini said. “She's always been so encouraging. Whenever I've had a setback, she reminds me to get back up and get at it. She's always believed I can do this.” 

And on the days when Gini didn't believe in herself, her family, her friends, and Josh have been there to help her cross the finish line. 

“Both Gini and I were unique students,” Josh said. “Texas Tech does an amazing job catering to individuals who are in nontraditional situations.

“Gini has displayed such tenacity while finishing her degree, especially this past year. She doesn't let anything define or limit her. At no point has she looked at her circumstances and let them be a reason not to do something.” 

The Horizon

After graduation, Gini hopes to work in public relations as a social media manager; particularly for brands geared toward mothers and children. 

As proud as Gini is of finishing her degree, she is even prouder of being a mom. She wants to share that passion in an industry that has plenty of need for good public relations practitioners. 

“In my experience, juggling the demands of being a fulltime public relations major and a mother of three, I've come to realize the critical importance of authenticity and connection,” she said. “Especially when it comes to brands marketing to mothers.” 

The demographic Gini hopes to appeal to is focused on quality and safety, just as she is. Gini has found that parents do not just want to buy products, they want guidance and support. That's why it's important for a public relations campaign to educate and engage that demographic, she says. 

Gini does not hide the fact she is a non-traditional student. Rather, she plays to her strengths. 

“As a mom entering the PR world, I bring a unique perspective to the table,” she said. “I know firsthand the challenges and joys of parenting, and I believe our experience as mothers enriches the work we do. 

“By sharing our stories and collaborating with influencers who share our values, we can create genuine connection with audiences.” 

Gini has been in a campaign course this semester, which serves as a capstone for her degree program. To her delight, most of her team members also turned out to be parents. While she may have started out on campus as the older student in class, her online experience has partnered her up with colleagues who are on similar paths. 

Gini hopes even more parents will consider going back to school and finishing their degrees. 

“As fulltime parents and students, it's OK to take your time. School will still be there. The job market will still be there. But time with your kids, that's valuable,” she said. 

Even though Gini knows it's not a race, it doesn't make commencement any less sweet. If anything, walking the stage this spring will be that much more special, as it marks her incredible perseverance over the last 11 years. 

“There have been a lot of ups and downs,” Gini said. “But I can finally see the horizon, and it's a great view.” 

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In The Know – Issue 106

Posted in: In the Know

Caps Off For Commencement!

Check out the recap, photos and highlights from Commencement 2024 along with graduate spotlights.

New Year, New Reveals!

Montclair Mascots uphold tradition by revealing their secret identities at graduation.

From Audiology Students to Professionals

The inaugural White Coat Ceremony marked a milestone achievement for a dozen doctoral students.

Montclair and Bloomfield Day at the Capitol 2024

President Koppell, students, faculty and staff from Montclair and Bloomfield spoke with state leaders in Trenton to advocate for fair and equitable funding for the University.

Celebrating Philanthropy at Montclair

More than 180 guests gathered for the University’s Donor Celebration which acknowledges those who support scholarships, internships, research opportunities and more.

In the News

• President Koppell discusses with Inside Higher Ed how universities must answer their critics by “jumping into the arena” and owning their own shortcomings, while demonstrating how they propel economic and community vitality.
• The Povolo quintuplets made history when they graduated together at this week’s Commencement, and were featured in numerous news outlets including News12 , NorthJersey.com , NJ.com , Fox News , ABC World News Tonight , ABC7 New York , CBS Evening News , CBS New York , New Jersey Monthly , Daily Voice , The Associated Press , The Washington Post and People.com .
• Jaime Grinberg (Educational Foundations) participated in an in-depth interview with the Venezuelan news program “La Ultima” (transmitted from Miami on cable and different app platforms such as Roku) about protests on college campuses and antisemitism. The interview, conducted in Spanish, begins around the 4:30 minute mark.
• Jason Williams (Justice Studies) is quoted in this USA TODAY article about the stories that historical landmarks tell about America’s past.
• Eva Goldfarb (Public Health) is quoted in this CNN.com article about states pushing legislation that targets the restriction of sex education.
• Cortni Borgerson (Anthropology) is cited in this Aol.com article containing several cicada recipes.

Employee Communications Survey – Extended Closing Monday, May 20

• As a loyal reader of In The Know , we value your feedback and want to hear about your preferred communication preferences and the types of information you consider most valuable. Please complete our Employee Communications Survey by Monday, May 20 . Your responses will be anonymous and will assist in identifying areas for improvement, developing strategies to enhance communication effectiveness and strengthen employee engagement.

May is Mental Health Awareness Month

• Sign up for Mental Health First Aid Training and learn to identify, understand and provide initial aid to someone who may be struggling.
• Take an online mental health screening and try TAO Connect , an online self-guided program to help support your mental health.
• Campus recreation offers a wide variety of fitness programs for employees to take care of their minds and bodies.
• Faculty and staff can refer students to counselors via Let’s Talk , Uwill or CAPS at 973-655-5211 .
• The Disability Pride Parade and Rally will be held Saturday, May 18, 1 to 4 p.m., Heningburg Field, Montclair, N.J. (Rain Date: Sunday, May 19, 1 – 4 p.m.) Join disability activists, advocates, families, friends, allies and special guest speaker, Steve Way, from the hit Hulu show, Ramy .
• Take advantage of employee discounts via the State Employee Discount Program and the Bloomfield Business Discounts list.
• Request our pupscot, Pebbles and Rocky the Red Hawk at your upcoming events!
• Lost and found items may be brought to the Student Center information desk in the 2nd floor lobby. Browse the inventory of lost items or file a claim for lost items.
• To receive training on the use of hemorrhage/bleeding control and Narcan kits, contact EMS at 973-655-7836 or [email protected] .

Support for Staff and Faculty

• The Employee Assistance Program provides free, confidential support services for employees and their families – including locating resources for substance abuse, mental health and self-help. For more information, view the CONCERN brochure .
• Concerned about a student’s well-being? Please fill out a CARE Report form to connect students to mental health support and resources. Faculty and advisors can complete an alert via Navigate for academic concerns.
• If you or a loved one is experiencing a mental health crisis or thinking about suicide, call or text 988, the nationwide 988 Suicide and Crisis Lifeline for free, confidential support, 24/7.
• Email [email protected] or call 833-707-1220 for assistance with student loan repayment support. Visit MSU GradReady website for additional resources available to help with managing your financial needs.
• To Marsheila Warren (Registrar), who is retiring from the University after dedicating 40 years to Montclair. Wish her well on her retirement!
• To James Anderson and Catherine Boscher-Murphy (Financial Aid), who were honored by the Eastern Association of Student Financial Aid Administrators with the Lifetime Membership Award.
• To MaryBeth Duffy (Nursing), who has achieved national certification as a Psychiatric Mental Health Nurse Practitioner , earning the specialty designation of PMHNP-BC.
• To Erik Jacobson (Teaching and Learning), who was quoted in an article about adult literacy education in the Christian Science Monitor .
• Samantha Sheehan (Feliciano School of Business), Award: New Academic Advisor
• Robert Schneider (University College), Award: Professional Academic Advisor
• Ian Drake (Political Science and Law), Award: Faculty Advisor
• Jen Wilenta (Psychology), Graduate Academic Advisor
• Dawn Wilkenfeld (Early College Programs), Award: Advising Services
• Macayla Mack (College of Humanities and Social Sciences), Award: New Career Advisor
• Amanda Brandt (College of the Arts), Award: Professional Career Advisor
• Annie Montero (College for Community Health), Award: Graduate Experiential Advisor
• Tobi Elkin (Communication and Media), Award: Cooperative Education Faculty Advisor
• Miko Castillo (University College), Award: Career Services
• To our very own University pupscot, Pebbles who graduated specialty training and received her emotional support certification.

Social Media Post of Note

The dynamic mascot duo you’ve been looking for

Have an item you’d like included in Kudos or Reminders? Want to nominate a staffer for our spotlight? Use this form to tell us . Read more about our people and programs in the University News Center and in back issues of In the Know . And find out what’s happening on campus in the Events Calendar .

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Southern Miss MBA Program jumps in Fortune Education Rankings

Fri, 05/17/2024 - 12:00pm | By: Courtney Robinson

The University of Southern Mississippi (USM) Master of Business Administration program (MBA) program has been ranked No. 31 nationally in the Best Online MBA programs for 2024 by Fortune Education. The current ranking represents a gain of 17 spots from its 2023 rankings.

Housed in the College of Business and Economic Development the program has restructured its curriculum in the last academic year by removing prerequisites barriers and allowing students more flexibility in their elective course selection.

Noted Dr. Bret Becton, Dean of the College of Business and Economic Development, “As the Dean of the College of Business & Economic Development, I am thrilled by our recognition as the No. 31 Best Online MBA Program by Fortune Education.”

Fortune Education ranks programs based on several factors, including price, student backgrounds, and alumni outcome. Other data factored into the decision include graduation rates, retention rates, yield rates, and average undergraduate GPA.

Dr. Steven Stelk, MBA Director, added, “ Fortune’s recognition of our MBA program is gratifying. The College of Business and Economic Development faculty and staff have continued to invest in and refine the online MBA program since it was established in 2014.”

Becton added, “ This achievement stands as a testament to the dedication and expertise of our MBA faculty and staff, whose tireless efforts have played an integral role in shaping our program into one that empowers future business leaders for success in today’s dynamic world.”

Stelk credits much of the improvement to the new curricular structure, which has attracted students with more diverse academic backgrounds.

“The recent rankings are based on the previous academic year, which gives us an opportunity to celebrate the results of our investments and provides fresh motivation to continue refining the program. We implemented novel curriculum changes in Fall 2023,” Stelk stated. “MBA students are now required to take fifteen hours of core business courses in accounting, finance, marketing, management, and strategy. They use the remaining 15 hours of focused electives to develop an area of expertise.”

Available focus areas include management, economic development, sport security management, supply chain/logistics, human capital development, instructional technology, public health, communications/public relations, non-profit studies, and public history. The MBA also now collaborates with the Sport Management MS and Master of Library and Information Science (MLIS) programs to support dual programs.  

“We are continuing to develop and test new ideas to increase the value of our MBA, and I am excited to see what the future holds,” Stelk said.

Students can complete the degree fully online or in-person at the Hattiesburg campus in as little as one year, full-time. Additional information can be found   online . For inquiries about the MBA program, please contact (601) 266-266-4659.

Learn more about the Fortune Education Best Online MBA Programs for 2024.

Categories: Business and Economic Development

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Geographic coordinates of Elektrostal, Moscow Oblast, Russia

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Coordinates of Elektrostal in decimal degrees

Coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

Longitude is counted from the prime meridian ( IERS Reference Meridian for WGS 84) and varies from −180° to 180°. Positive longitude values correspond to the geographic locations east of the prime meridian (abbrev. E). Negative longitude values correspond to the geographic locations west of the prime meridian (abbrev. W).

UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia