questionnaire examples for dissertation

Dissertation Questionnaire

Questionnaire generator.

A dissertation is a document usually a requirement for a doctoral degree especially in the field of philosophy. This long essay discusses a particular subject matter uses questionnaires   and other sources of data and is used to validate its content. The  questionnaire’s importance is evident in the processes of data gathering as it can make the dissertation factual, effective and usable.

Having a well-curated and formatted document to follow when making a dissertation can be very beneficial to an individual who is currently immersed in the data gathering stage of the specific research study. We have gathered downloadable samples and templates of questionnaires so it will be easier for you to curate your own.

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What Is a Dissertation Questionnaire?

A dissertation questionnaire can be defined as follows:

• It is a document used in the processes of data gathering.
• Questionnaires in PDF used for a dissertation contain questions that can help assess the current condition of the community which is the subject of study within the dissertation.
• It specifies the questions that are needed to be answered to assure that there is a basis in terms of the results that will be presented in a dissertation.

How to Write a Dissertation Questionnaire

Writing an efficient and comprehensive dissertation questionnaire can greatly affect the entire dissertation. You can make one by following these steps:

• Be specific with the kind of dissertation that you are creating and align the purposes of the dissertation questionnaire that you need to make to your study.
• List down the information needed from the community who will provide the answers to your questions.
• Open a software where you can create a questionnaire template. You may also download  survey questionnaire examples   and templates to have a faster time in formatting the document.
• The purpose of the dissertation questionnaire.
• The guidelines and instructions in answering the dissertation questions.
• The name of the person to who will use the questionnaire results to his/her dissertation.
• The institution to whom the dissertation will be passed.
• List down the questions based on your needs.

Undergraduate Dissertation Questionnaire

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Project Management Dissertation

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Guidelines for Writing a Dissertation Questionnaire

There are no strict rules in writing a dissertation questionnaire. However, there are some tips that can help you to create a dissertation questionnaire that is relevant to the study that you are currently doing. Some guidelines:

• Make sure that you are well aware of the data that is needed in your dissertation so you can properly curate questions that can supply your information needs.
• It will be best to use a dissertation questionnaire format that is organized, easy to understand, and properly structured. This will help the people who will answer the dissertation questionnaire quickly know how they can provide the items that you would like to know.
• Always make sure that your instructions in answering the questions are precise and directly stated.
• You may look at  questionnaires in Word   for comparisons. Doing this will help you assess whether there are still areas of improvement that you may tap with the content and format of the dissertation questionnaire that you have created.

Keeping this guidelines in mind and implementing them accordingly will allow you to create a dissertation questionnaire that is beneficial to the processes that you need to have an outstanding dissertation.

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Dissertation surveys: Questions, examples, and best practices

Collect data for your dissertation with little effort and great results.

Dissertation surveys are one of the most powerful tools to get valuable insights and data for the culmination of your research. However, it’s one of the most stressful and time-consuming tasks you need to do. You want useful data from a representative sample that you can analyze and present as part of your dissertation. At SurveyPlanet, we’re committed to making it as easy and stress-free as possible to get the most out of your study.

With an intuitive and user-friendly design, our templates and premade questions can be your allies while creating a survey for your dissertation. Explore all the options we offer by simply signing up for an account—and leave the stress behind.

How to write dissertation survey questions

The first thing to do is to figure out which group of people is relevant for your study. When you know that, you’ll also be able to adjust the survey and write questions that will get the best results.

The next step is to write down the goal of your research and define it properly. Online surveys are one of the best and most inexpensive ways to reach respondents and achieve your goal.

Before writing any questions, think about how you’ll analyze the results. You don’t want to write and distribute a survey without keeping how to report your findings in mind. When your thesis questionnaire is out in the real world, it’s too late to conclude that the data you’re collecting might not be any good for assessment. Because of that, you need to create questions with analysis in mind.

You may find our five survey analysis tips for better insights helpful. We recommend reading it before analyzing your results.

Once you understand the parameters of your representative sample, goals, and analysis methodology, then it’s time to think about distribution. Survey distribution may feel like a headache, but you’ll find that many people will gladly participate.

Find communities where your targeted group hangs out and share the link to your survey with them. If you’re not sure how large your research sample should be, gauge it easily with the survey sample size calculator.

Need help with writing survey questions? Read our guide on well-written examples of good survey questions .

Dissertation survey examples

Whatever field you’re studying, we’re sure the following questions will prove useful when crafting your own.

At the beginning of every questionnaire, inform respondents of your topic and provide a consent form. After that, start with questions like:

• Please select your gender:
• What is the highest educational level you’ve completed?
• High school
• Bachelor degree
• Master’s degree
• On a scale of 1-7, how satisfied are you with your current job?
• Please rate the following statements:
• I always wait for people to text me first.
• Strongly Disagree
• Neither agree nor disagree
• Strongly agree
• My friends always complain that I never invite them anywhere.
• I prefer spending time alone.
• Rank which personality traits are most important when choosing a partner. Rank 1 - 7, where 1 is the most and 7 is the least important.
• Flexibility
• Independence
• How openly do you share feelings with your partner?
• Almost never
• Almost always
• In the last two weeks, how often did you experience headaches?

Dissertation survey best practices

There are a lot of DOs and DON’Ts you should keep in mind when conducting any survey, especially for your dissertation. To get valuable data from your targeted sample, follow these best practices:

Use the consent form.

The consent form is a must when distributing a research questionnaire. A respondent has to know how you’ll use their answers and that the survey is anonymous.

Avoid leading and double-barreled questions

Leading and double-barreled questions will produce inconclusive results—and you don’t want that. A question such as: “Do you like to watch TV and play video games?” is double-barreled because it has two variables.

On the other hand, leading questions such as “On a scale from 1-10 how would you rate the amazing experience with our customer support?” influence respondents to answer in a certain way, which produces biased results.

Use easy and straightforward language and questions

Don’t use terms and professional jargon that respondents won’t understand. Take into consideration their educational level and demographic traits and use easy-to-understand language when writing questions.

Mix close-ended and open-ended questions

Too many open-ended questions will annoy respondents. Also, analyzing the responses is harder. Use more close-ended questions for the best results and only a few open-ended ones.

Strategically use different types of responses

Likert scale, multiple-choice, and ranking are all types of responses you can use to collect data. But some response types suit some questions better. Make sure to strategically fit questions with response types.

Ensure that data privacy is a priority

Make sure to use an online survey tool that has SSL encryption and secure data processing. You don’t want to risk all your hard work going to waste because of poorly managed data security. Ensure that you only collect data that’s relevant to your dissertation survey and leave out any questions (such as name) that can identify the respondents.

Create dissertation questionnaires with SurveyPlanet

Overall, survey methodology is a great way to find research participants for your research study. You have all the tools required for creating a survey for a dissertation with SurveyPlanet—you only need to sign up . With powerful features like question branching, custom formatting, multiple languages, image choice questions, and easy export you will find everything needed to create, distribute, and analyze a dissertation survey.

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A questionnaire stands as one of the essential tools in a researcher's toolkit. When skillfully crafted, a thoroughly organized questionnaire can provide priceless insights that shape and elevate the course of your dissertation. This piece will present guidance on formulating a survey that produces substantial and meaningful results.

Why Do You Need a Questionnaire? 

If you're currently completing your dissertation, you're likely at the questionnaire phase. This is a crucial stage of your research as it helps you gather data and insights from your participants.

Learn More About Data Analysis Processes Here 

One way to ensure you're gathering valuable and accurate data is by using dissertation questionnaire examples. These examples can guide crafting your own questionnaire, ensuring that you're asking the right questions and collecting the necessary data.

Learn More About Research Questions

The following section will provide you with a comprehensive questionnaire example extracted from a dissertation for your study.

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Data collection method.

The data collection method was primary as the study collected data directly from 60 employees in global financial institutes, in line with the research aim. Following Saunders (2011: 119) on positivism, a quantitative approach was used, employing a closed-ended questionnaire to gather data from the participants.

Learn the Difference Between Qualitative and Quantitative Approaches 

The following section will analyse the questions writing process by dissection an old questionnaire: 

The questionnaire was created after reviewing prior literature, with questions targeting professionals in global financial institutes regarding Bitcoin's potential as a currency or investment. It featured dichotomous questions where respondents chose between yes or no (Bryman & Bell, 2011). This closed-ended survey was shared online via social media links. A pilot study assessed the questionnaire's validity, involving 6 respondents, as recommended (Field, 2013). After confirming validity, the same questionnaire was used for the full study with 60 respondents (Creswell, 2009).

The second question was asked to select the financial institution (sector) where the respondents worked to know how many respondents were from banks, brokerage houses, and insurance companies.

Q 2: Please Select Your Financial Institution (Sector).

The third question was comprised of the analysis of how many respondents have ever encountered Bitcoin transactions. As analyzed earlier the overall respondents were from financial institutions and were more focused on the transactions of Bitcoins.

Q 3: Have You Ever Encountered a Bitcoin Transaction?

Based on the responses to the fourth question, it was analyzed whether an ordinary man can understand the processing mechanism of Bitcoins.

Q 4: Do You Agree that the Bitcoin processing Mechanism is So Complex that an Ordinary Person cannot Understand it?

The next question comprised of the analysis that after one or two decades is there any possibility that the majority of the people around the world regard Bitcoins as a normal currency?

Q 5: Do You Think that Most People Around the World Will Be Ready to Use Bitcoins as a Currency After 10 to 20 Years?

In the sixth question regulation of Bitcoins was questioned to know if as per the respondents' Bitcoins could be used as a currency without getting regulated.

Q 6: It is Possible that Bitcoins could be Used as a Currency without Getting Regulated?

This dissertation questionnaire example is extracted from a premier dissertation project.

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What is a Dissertation Questionnaire?

A dissertation questionnaire is a research tool utilized to collect data from a large group of people. It is usually given to students as part of their dissertation research process. The questionnaire comprises a series of questions about the respondent's opinions, experiences, or knowledge on a particular topic.

Explore Stellar Questionnaire Examples Here

Usually, dissertation questionnaires are administered online, though paper copies can also be distributed. While dissertation questionnaires can vary in length and format, all questionnaires should include some common features, such as clear instructions, an introduction to the research topic, and well-constructed questions.

Dissertation questionnaires are an important part of many research projects . They can help gather data from a large group of people quickly and efficiently. When creating a dissertation questionnaire, it is important to keep the following things in mind:

The questionnaire should be clear and concise.

The questions should be well-constructed and easy to understand.

The instructions must be clear and easy to follow.

The introduction should provide context for the research project.

Essential Questions to Ask in Your Dissertation Questionnaire

• What is the purpose of your research?
• What are your research objectives?
• What research questions do you hope to answer with your study?
• What is your research hypothesis or main thesis?
• What methods will you utilize to collect data?
• Who is your target population or sample group?
• How will you ensure that your data is reliable and valid?
• What ethical considerations are there in your research design?

Resources on Questionnaire Design And Analysis

• Questionnaire Design
• Data Collection
• Data Analysis
• Quality Control

Dissertation Questionnaire Examples for Master’s Students

• What motivates you to pursue a master’s degree?
• Why did you choose your current field of study?
• What are your long-term career aspirations?
• How will a master’s degree help you to achieve your goals?
• What research experience do you have?
• What are your research interests?
• Why did you choose your current supervisor/advisor?
• What are the most important skills for success in your field of study?

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Tips to Compose an Engaging Questionnaire for Your Dissertation

Define your goals.

It's necessary to spend some time considering your objectives before you begin creating your questionnaire. What type of data are you trying to gather? You'll be able to create questions that are more likely to yield the appropriate outcomes after you clearly understand your objectives.

Keep it Short and Sweet

Getting your participants to take the time to complete your questionnaire can be a challenge on its own. Therefore, when creating your questionnaire, remember that simplicity is key. Keep your questions concise and focused, and restrict the overall number of questions to a maximum of 20.

Ask Mostly Closed-Ended Questions

Answers to closed-ended questions can be as straightforward as "yes" or "no," or they can include selecting from a predetermined list of options. On the other hand, open-ended questions require respondents to write their answers in their own words. Closed-ended questions are generally preferred as they are much easier to analyze quantitatively.

Avoid Loaded Questions

Loaded questions are those that are leading or biased in nature. For example, a question such as “Don’t you think students should be required to take a foreign language in high school?” is loaded because it assumes that the respondent already agrees with the premise of the question. Loaded questions should be avoided as they can lead to unreliable and invalid results.

Make Sure Your Questions are Unambiguous

Your questionnaire should be easy for respondents to understand; otherwise, you risk misinterpretation and inaccurate results. Be sure to proofread your questionnaire thoroughly before administering it to ensure no typos or grammatical errors.

Also, use clear and concise language throughout – avoid jargon or technical terms that respondents may not be familiar with.

Use Simple Language

Use simple, straightforward language in your questions. Avoid technical jargon or abbreviations that respondents might not understand. Be clear and concise in your wording so that respondents can easily answer the question.

How to Survey Your Marketing Dissertation?

Define your research question.

The first step in conducting a survey is to define your research question. That will help determine the type of survey you need to conduct and the information you hope to collect.

Choose Your Target Population

The next step is to choose your target population. It is the group of people you will be surveying. It is important to choose a target population representative of the larger population you are interested in.

Select a Sampling Method

Once you have chosen your target population, you will need to select a sampling method. This is the method you will use to select the individuals who will participate in your survey. There are several different sampling methods, so choosing one that is appropriate for your study is important.

Develop Your Questionnaire

After you have selected your sampling method, you will need to develop your questionnaire. This is the list of questions that you will ask your participants. It is important to ensure that your questions are clear, concise, and relevant to your research question.

Pretest Your Questionnaire

Before administering your questionnaire, it is important to pretest it with a small group of people similar to your target population. It will help ensure that your questions are clear and yield the information you hope to collect.

Administer Your Survey

Once you have pretested your questionnaire, you can begin administering your survey. This can be done in person, by mail, or online. It is important to ensure that all your participants have an equal opportunity to respond to your questionnaire.

Analyze Your Results

After you have collected all of the responses to your questionnaire, it is time to analyze them. It involves looking at the data and determining its meaning concerning your research question.

Write up Your Findings

Once you have analyzed your results, you will need to write up your findings in a report or paper. This should include an interpretation of what the data means in relation to your research question

Following these simple tips will help you design a questionnaire that is more likely to elicit useful information from respondents. Keep your questions short and focused, avoid loaded questions, and make sure your questions are clear and unambiguous. By taking the time to design a well-constructed questionnaire, you will be one step closer to ensuring the success of your dissertation project. You may Contact Premier Dissertations to develop a questionnaire section that helps you collect accurate data.

More on dissertation section writing below.

• How To Write Acknowledgement For Dissertation
• How to Use Primary Data in Your Dissertation
• How to Write a Unique Dissertation Title: Tips and Examples
• A Complete Guide to Dissertation Methodology Structure
• How Long should my Dissertation Be?

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This PSR Tip Sheet provides some basic tips about how to write good survey questions and design a good survey questionnaire.

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Frequently asked questions.

There are a few key steps in creating a dissertation for use in your thesis. Firstly, you should think about the topic you are studying and who you need to respond to your questionnaire. You then need to think about how you can deliver the questions, this can be in the form of in-person interviews or emails. You can begin to formulate your questions and format.

Visit the Studying for a PhD section for more information and advice.

Prof Martyn Denscombe, author of “ The Good Research Guide, 6th edition ”, gives expert advice on using a questionnaire survey for your postgraduate dissertation.

Questionnaire surveys are a well-established way of collecting data. They can be used with relatively small-scale research projects, and research questionnaires can be designed and delivered quite quickly and cheaply. It is not surprising, therefore, that when it comes to conducting research for a master’s dissertation, questionnaire surveys feature prominently as the research method of choice.

Occasionally such thesis surveys will be sent out by post, and sometimes the questionnaires will be distributed by hand. But the popularity of questionnaire surveys in the context of master’s dissertations is principally due to the benefits of using online web-based questionnaires. There are two main aspects to this.

First, the software for producing and delivering web questionnaires, with their features such as drop-down menus and tick-box answers, is user-friendly and inexpensive.

Second, online surveys make it possible to contact people across the globe without travelling anywhere which, given the time and resource constraints faced when producing a dissertation, makes online surveys all the more enticing. (And, for the more adventurous students, there are also developing possibilities for the use of social media such as Facebook and SMS texts for contacting people to participate in the survey.)

In the context of a master’s dissertation, however, the quality of the survey data is a vital issue. The grade for the dissertation will depend on being able to defend the use of the data from the survey as the basis for advanced, master’s level academic enquiry. Which means it is not good enough to simply rely on getting 100 or so people to complete your questionnaire. Students are expected to be aware of the pros and cons of questionnaire surveys and to be able to justify the value of the data they have collected in the face of probing questions such as:

• Who are the respondents and how they were selected?
• How representative are the respondents of the whole group being studied?
• What response rate was achieved by the survey?
• Are the questions suitable in relation to the topic and the particular respondents?
• What likelihood is there that respondents gave honest answers to the questions?

This is where The Good Research Guide, 6th edition becomes so valuable.

It not only identifies the key points that need to be addressed in order to conduct a competent questionnaire survey, it gets right to the heart of the matter with plenty of practical guidance on how to deal with the issues. In a straightforward style, using plain language, this bestselling book covers a range of alternative strategies and methods for conducting small-scale social research projects and outlines some of the main ways in which the data can be analysed.

Read Prof Martyn Denscombe’s advice on using a Case Study for your postgraduate dissertation

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A good example of an undergraduate dissertation questionnaire.

A questionnaire survey is a good way of collecting data for an undergraduate dissertation in sociology, for example. To compose a proper questionnaire for your particular project, you should learn about different types of questionnaires and look at examples of well-crafted questionnaires.

Types of Undergraduate Dissertation Questionnaires

• A close-ended questionnaire.
• An open- ended questionnaire.

In this type of a questionnaire, a respondent can give a detailed response to a question. They can express their views, ideas, and judgments. An example of an open-ended question would be: “What were the most significant events in the history of the USA?”

• A mixed questionnaire.

This type of a questionnaire contains both open- and close-ended questions. Usually, this type is used in the field of social studies.

• A pictorial questionnaire.

In this type of a questionnaire, the author of a survey attaches a particular picture to each question. Primarily, this type is used to determine social attitudes and prejudices in children. An example of a question in a pictorial questionnaire would be: “What can you see in this picture?”

How to Design an Undergraduate Dissertation Questionnaire

• Determine the requirements of your research.
• Define target respondents.
• Choose a method for contacting target respondents (personal interviews, online surveys, etc.)
• Formulate your questions with the proper wording.
• Arrange your questions in the proper order and format.
• Check the reliability of your questionnaire by pre-testing it on a small group of people.

Where to Get Questionnaire Samples

The easiest way to get an example of a questionnaire is to approach a professor who supervises your academic project. It’s likely that they worked with many other students in the past, so they should have some samples to share with you.

You may also approach local organizations that conduct different social studies. They carry out plenty of questionnaire surveys, so you should be able to purchase many templates from them.

In short, if you want to use a questionnaire survey as one of your research methods, you should examine questionnaires designed by other people and determine what type is suitable for your particular study.

• How it works

Research Question Examples – Guide & Tips

Published by Owen Ingram at August 13th, 2021 , Revised On April 4, 2024

All  research questions should be focused, researchable, feasible to answer, specific to find results, complex, and relevant to your field of study. The research question’s factors will be; the research problem ,  research type , project length, and time frame.

Research questions provide boundaries to your research project and provide a clear approach to collect and compile data. Understanding your research question better is necessary to find unique facts and figures to publish your research.

Search and study some research question examples or research questions relevant to your field of study before writing your own research question.

Research Questions for Dissertation Examples

Below are 10 examples of research questions that will enable you to develop research questions for your research.

These examples will help you to check whether your chosen research questions can be addressed or whether they are too broad to find a conclusive answer.

Does your Research Methodology Have the Following?

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A dissertation is an important milestone no matter what academic level or subject it is. You will be asked to write a dissertation on a  topic of your choice  and make a substantial contribution to academic and scientific communities.

The project will start with the  planning and designing of a project before the actual write-up phase. There are many stages in the dissertation process , but the most important is developing a research question that guides your research.

If you are starting your dissertation, you will have to conduct preliminary research to  find a problem and research gap as the first step of the process. The second step is to write  research questions that specify your topic and the relevant problem you want to address.

How can we Help you with Research Questions?

If you are still unsure about writing dissertation research questions and perhaps want to see  more examples , you might be interested in getting help from our dissertation writers.

At ResearchProspect, we have UK-qualified writers holding Masters and PhD degrees in all academic subjects. Whether you need help with only developing research questions or any other aspect of your dissertation paper , we are here to help you achieve your desired grades for an affordable price.

Frequently Asked Questions

What are some examples of a research question.

Examples of research questions:

• How does social media influence self-esteem in adolescents?
• What are the economic impacts of climate change on agriculture?
• What factors contribute to employee job satisfaction in the tech industry?
• How does exercise frequency affect cardiovascular health?
• What is the relationship between sleep duration and academic performance in college students?

What are some examples of research questions in the classroom?

• How do interactive whiteboards impact student engagement?
• Does peer tutoring improve maths proficiency?
• How does classroom seating arrangement influence student participation?
• What’s the effect of gamified learning on student motivation?
• Does integrating technology in lessons enhance critical thinking skills?
• How does feedback frequency affect student performance?

What are some examples of research questions in Geography?

• How does urbanisation impact local microclimates?
• What factors influence water scarcity in Region X?
• How do migration patterns correlate with economic disparities?
• What’s the relationship between deforestation and soil erosion in Area Y?
• How have coastlines changed over the past decade?
• Why are certain regions’ biodiversity hotspots?

What are some examples of research questions in Psychology?

• How does social media usage affect adolescent self-esteem?
• What factors contribute to resilience in trauma survivors?
• How does sleep deprivation impact decision-making abilities?
• Are certain teaching methods more effective for children with ADHD?
• What are the psychological effects of long-term social isolation?
• How do early attachments influence adult relationships?

What are the three basic research questions?

The three basic types of research questions are:

• Descriptive: Seeks to depict a phenomenon or issue. E.g., “What are the symptoms of depression?”
• Relational: Investigates relationships between variables. E.g., “Is there a correlation between stress and heart disease?”
• Causal: Determines cause and effect. E.g., “Does smoking cause lung cancer?”

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• Questionnaire Design | Methods, Question Types & Examples

Questionnaire Design | Methods, Question Types & Examples

Published on 6 May 2022 by Pritha Bhandari . Revised on 10 October 2022.

A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information.

Questionnaires are commonly used in market research as well as in the social and health sciences. For example, a company may ask for feedback about a recent customer service experience, or psychology researchers may investigate health risk perceptions using questionnaires.

Table of contents

Questionnaires vs surveys, questionnaire methods, open-ended vs closed-ended questions, question wording, question order, step-by-step guide to design, frequently asked questions about questionnaire design.

A survey is a research method where you collect and analyse data from a group of people. A questionnaire is a specific tool or instrument for collecting the data.

Designing a questionnaire means creating valid and reliable questions that address your research objectives, placing them in a useful order, and selecting an appropriate method for administration.

But designing a questionnaire is only one component of survey research. Survey research also involves defining the population you’re interested in, choosing an appropriate sampling method , administering questionnaires, data cleaning and analysis, and interpretation.

Sampling is important in survey research because you’ll often aim to generalise your results to the population. Gather data from a sample that represents the range of views in the population for externally valid results. There will always be some differences between the population and the sample, but minimising these will help you avoid sampling bias .

Prevent plagiarism, run a free check.

Questionnaires can be self-administered or researcher-administered . Self-administered questionnaires are more common because they are easy to implement and inexpensive, but researcher-administered questionnaires allow deeper insights.

Self-administered questionnaires

Self-administered questionnaires can be delivered online or in paper-and-pen formats, in person or by post. All questions are standardised so that all respondents receive the same questions with identical wording.

Self-administered questionnaires can be:

• Cost-effective
• Easy to administer for small and large groups
• Anonymous and suitable for sensitive topics

But they may also be:

• Unsuitable for people with limited literacy or verbal skills
• Susceptible to a nonreponse bias (most people invited may not complete the questionnaire)
• Biased towards people who volunteer because impersonal survey requests often go ignored

Researcher-administered questionnaires

Researcher-administered questionnaires are interviews that take place by phone, in person, or online between researchers and respondents.

Researcher-administered questionnaires can:

• Help you ensure the respondents are representative of your target audience
• Allow clarifications of ambiguous or unclear questions and answers
• Have high response rates because it’s harder to refuse an interview when personal attention is given to respondents

But researcher-administered questionnaires can be limiting in terms of resources. They are:

• Costly and time-consuming to perform
• More difficult to analyse if you have qualitative responses
• Likely to contain experimenter bias or demand characteristics
• Likely to encourage social desirability bias in responses because of a lack of anonymity

Your questionnaire can include open-ended or closed-ended questions, or a combination of both.

Using closed-ended questions limits your responses, while open-ended questions enable a broad range of answers. You’ll need to balance these considerations with your available time and resources.

Closed-ended questions

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. Closed-ended questions are best for collecting data on categorical or quantitative variables.

Categorical variables can be nominal or ordinal. Quantitative variables can be interval or ratio. Understanding the type of variable and level of measurement means you can perform appropriate statistical analyses for generalisable results.

Examples of closed-ended questions for different variables

Nominal variables include categories that can’t be ranked, such as race or ethnicity. This includes binary or dichotomous categories.

It’s best to include categories that cover all possible answers and are mutually exclusive. There should be no overlap between response items.

In binary or dichotomous questions, you’ll give respondents only two options to choose from.

White Black or African American American Indian or Alaska Native Asian Native Hawaiian or Other Pacific Islander

Ordinal variables include categories that can be ranked. Consider how wide or narrow a range you’ll include in your response items, and their relevance to your respondents.

Likert-type questions collect ordinal data using rating scales with five or seven points.

When you have four or more Likert-type questions, you can treat the composite data as quantitative data on an interval scale . Intelligence tests, psychological scales, and personality inventories use multiple Likert-type questions to collect interval data.

With interval or ratio data, you can apply strong statistical hypothesis tests to address your research aims.

Pros and cons of closed-ended questions

Well-designed closed-ended questions are easy to understand and can be answered quickly. However, you might still miss important answers that are relevant to respondents. An incomplete set of response items may force some respondents to pick the closest alternative to their true answer. These types of questions may also miss out on valuable detail.

To solve these problems, you can make questions partially closed-ended, and include an open-ended option where respondents can fill in their own answer.

Open-ended questions

Open-ended, or long-form, questions allow respondents to give answers in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered. For example, respondents may want to answer ‘multiracial’ for the question on race rather than selecting from a restricted list.

• How do you feel about open science?
• How would you describe your personality?
• In your opinion, what is the biggest obstacle to productivity in remote work?

Open-ended questions have a few downsides.

They require more time and effort from respondents, which may deter them from completing the questionnaire.

For researchers, understanding and summarising responses to these questions can take a lot of time and resources. You’ll need to develop a systematic coding scheme to categorise answers, and you may also need to involve other researchers in data analysis for high reliability .

Question wording can influence your respondents’ answers, especially if the language is unclear, ambiguous, or biased. Good questions need to be understood by all respondents in the same way ( reliable ) and measure exactly what you’re interested in ( valid ).

Use clear language

You should design questions with your target audience in mind. Consider their familiarity with your questionnaire topics and language and tailor your questions to them.

For readability and clarity, avoid jargon or overly complex language. Don’t use double negatives because they can be harder to understand.

Use balanced framing

Respondents often answer in different ways depending on the question framing. Positive frames are interpreted as more neutral than negative frames and may encourage more socially desirable answers.

Use a mix of both positive and negative frames to avoid bias , and ensure that your question wording is balanced wherever possible.

Unbalanced questions focus on only one side of an argument. Respondents may be less likely to oppose the question if it is framed in a particular direction. It’s best practice to provide a counterargument within the question as well.

Avoid leading questions

Leading questions guide respondents towards answering in specific ways, even if that’s not how they truly feel, by explicitly or implicitly providing them with extra information.

It’s best to keep your questions short and specific to your topic of interest.

• The average daily work commute in the US takes 54.2 minutes and costs $29 per day. Since 2020, working from home has saved many employees time and money. Do you favour flexible work-from-home policies even after it’s safe to return to offices?
• Experts agree that a well-balanced diet provides sufficient vitamins and minerals, and multivitamins and supplements are not necessary or effective. Do you agree or disagree that multivitamins are helpful for balanced nutrition?

Keep your questions focused

Ask about only one idea at a time and avoid double-barrelled questions. Double-barrelled questions ask about more than one item at a time, which can confuse respondents.

This question could be difficult to answer for respondents who feel strongly about the right to clean drinking water but not high-speed internet. They might only answer about the topic they feel passionate about or provide a neutral answer instead – but neither of these options capture their true answers.

Instead, you should ask two separate questions to gauge respondents’ opinions.

Strongly Agree Agree Undecided Disagree Strongly Disagree

Do you agree or disagree that the government should be responsible for providing high-speed internet to everyone?

You can organise the questions logically, with a clear progression from simple to complex. Alternatively, you can randomise the question order between respondents.

Logical flow

Using a logical flow to your question order means starting with simple questions, such as behavioural or opinion questions, and ending with more complex, sensitive, or controversial questions.

The question order that you use can significantly affect the responses by priming them in specific directions. Question order effects, or context effects, occur when earlier questions influence the responses to later questions, reducing the validity of your questionnaire.

While demographic questions are usually unaffected by order effects, questions about opinions and attitudes are more susceptible to them.

• How knowledgeable are you about Joe Biden’s executive orders in his first 100 days?
• Are you satisfied or dissatisfied with the way Joe Biden is managing the economy?
• Do you approve or disapprove of the way Joe Biden is handling his job as president?

It’s important to minimise order effects because they can be a source of systematic error or bias in your study.

Randomisation

Randomisation involves presenting individual respondents with the same questionnaire but with different question orders.

When you use randomisation, order effects will be minimised in your dataset. But a randomised order may also make it harder for respondents to process your questionnaire. Some questions may need more cognitive effort, while others are easier to answer, so a random order could require more time or mental capacity for respondents to switch between questions.

Follow this step-by-step guide to design your questionnaire.

Step 1: Define your goals and objectives

The first step of designing a questionnaire is determining your aims.

• What topics or experiences are you studying?
• What specifically do you want to find out?
• Is a self-report questionnaire an appropriate tool for investigating this topic?

Once you’ve specified your research aims, you can operationalise your variables of interest into questionnaire items. Operationalising concepts means turning them from abstract ideas into concrete measurements. Every question needs to address a defined need and have a clear purpose.

Step 2: Use questions that are suitable for your sample

Create appropriate questions by taking the perspective of your respondents. Consider their language proficiency and available time and energy when designing your questionnaire.

• Are the respondents familiar with the language and terms used in your questions?
• Would any of the questions insult, confuse, or embarrass them?
• Do the response items for any closed-ended questions capture all possible answers?
• Are the response items mutually exclusive?
• Do the respondents have time to respond to open-ended questions?

Consider all possible options for responses to closed-ended questions. From a respondent’s perspective, a lack of response options reflecting their point of view or true answer may make them feel alienated or excluded. In turn, they’ll become disengaged or inattentive to the rest of the questionnaire.

Step 3: Decide on your questionnaire length and question order

Once you have your questions, make sure that the length and order of your questions are appropriate for your sample.

If respondents are not being incentivised or compensated, keep your questionnaire short and easy to answer. Otherwise, your sample may be biased with only highly motivated respondents completing the questionnaire.

Decide on your question order based on your aims and resources. Use a logical flow if your respondents have limited time or if you cannot randomise questions. Randomising questions helps you avoid bias, but it can take more complex statistical analysis to interpret your data.

Step 4: Pretest your questionnaire

When you have a complete list of questions, you’ll need to pretest it to make sure what you’re asking is always clear and unambiguous. Pretesting helps you catch any errors or points of confusion before performing your study.

Ask friends, classmates, or members of your target audience to complete your questionnaire using the same method you’ll use for your research. Find out if any questions were particularly difficult to answer or if the directions were unclear or inconsistent, and make changes as necessary.

If you have the resources, running a pilot study will help you test the validity and reliability of your questionnaire. A pilot study is a practice run of the full study, and it includes sampling, data collection , and analysis.

You can find out whether your procedures are unfeasible or susceptible to bias and make changes in time, but you can’t test a hypothesis with this type of study because it’s usually statistically underpowered .

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analysing data from people using questionnaires.

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. These questions are easier to answer quickly.

Open-ended or long-form questions allow respondents to answer in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered.

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviours. It is made up of four or more questions that measure a single attitude or trait when response scores are combined.

To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with five or seven possible responses, to capture their degree of agreement.

You can organise the questions logically, with a clear progression from simple to complex, or randomly between respondents. A logical flow helps respondents process the questionnaire easier and quicker, but it may lead to bias. Randomisation can minimise the bias from order effects.

Questionnaires can be self-administered or researcher-administered.

Researcher-administered questionnaires are interviews that take place by phone, in person, or online between researchers and respondents. You can gain deeper insights by clarifying questions for respondents or asking follow-up questions.

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Completing Your Qualitative Dissertation: A Road Map from Beginning to End

Student resources, 101 qualitative dissertation questions.

These questions and answers correlate to pages in Completing Your Qualitative Dissertation: A Road Map from Beginning to End, Third Edition , which you have purchased.

As teachers of qualitative research and advisors of doctoral students, we have witnessed and experienced many of the frustrations of students confronted with the academic challenge of writing a dissertation. The questions below have been raised time and again in conversations with students and research colleagues. The intent of including these questions in the companion website for Completing Your Qualitative Dissertation: A Road Map From Beginning to End is that they will hopefully stimulate critical thinking, reflection, and dialogue, thereby motivating doctoral students or prospective doctoral students to seek and consult additional relevant texts and resources in order to delve deeper into the many issues raised. These questions might also be used to prompt discussion between doctoral students and their advisors.

One caveat in compiling this list of questions is to demystify the dissertation process but not to sacrifice intellectual rigor for the sake of simplification. Completing a qualitative dissertation indeed is a rigorous and demanding process, and understanding the process means grasping many complex and interrelated issues.  As a second caveat, one must remember that while most institutions will approach the dissertation in common ways, at the same time there are differences in terms of the organization and presentation, as well as distinct differences in terms of what and how qualitative language and terminology are used. This book presents information as guidelines that are meant to be flexible per institutional expectations and requirements, and subject to modification depending on your institution, department, and program. As such, students should always consult with their advisors and committee members to ascertain specific or particular institutional or departmental requirements.

The questions and answers correspond to the book’s structure and are divided into eight parts:

Parts 1–2 cover conceptual information; that is, the thinking and planning aspects of the dissertation. Parts 3–6 cover the practical aspects involved in preparing to actually write the dissertation. Part 7 includes the detailed requirements related to each of the chapters that compose the dissertation. Part 8 provides the information that one needs regarding the various activities that occur after writing the dissertation. 

• Part 1: Planning and Gearing Up
• Part 2: Choosing an Appropriate Qualitative Approach
• Part 3: Preparing and Writing the Proposal

Part 4: Conducting the Research: Data Collection

Part 5: conducting the research: data analysis, part 6: conducting the research: interpretation and synthesis.

• Part 7: Writing Up and Presenting the Research

Part 8: Planning for the Dissertation Defense and Beyond

Part 9: preparing for the defense, part 1: planning and gearing up.

1. How does qualitative research and quantitative research differ, and what are the defining features of qualitative research? 

Rather than determine cause and effect, or predict or describe the distribution of an attribute among a population, qualitative researchers are interested in understanding how people interpret their experiences and how they construct their worlds. The two paradigms or orientations that inform qualitative research, namely Interpretivism and Critical Theory, place emphasis on seeking understanding of the meanings of human actions and experiences, and on generating accounts of meaning from the viewpoints of those involved. Both paradigms assume that reality is socially constructed and that there is no single observable reality, but rather multiple realities or interpretations. For more information regarding the key defining features of qualitative research, see pages 37–44; 53–55 .

2. What is implied by “rigor” in qualitative research, and what does it mean to conduct a “rigorous” qualitative study?

Sound research requires a systematic and rigorous approach to the design and implementation of the study, the collection and analysis of data, and the interpretation and reporting of findings. Central to the rigor of qualitative research is whether participants’ perspectives have been authentically represented in the research process, and whether the findings are coherent in the sense that they “fit” the data and social context from which they were derived. Because rigor is about being very transparent, evaluating the quality of qualitative research includes criteria that are concerned with good practice in the conduct of the research (methodological rigor), as well as criteria related to the trustworthiness of interpretations made (interpretive rigor). For more information regarding rigor vis-à-vis qualitative research, refer to pages 162–164; 240–242 .

3. Writing a qualitative dissertation is a long and iterative process. What exactly is this “process,” and what should a student expect?

Writing a dissertation is a process but not one that is neat and linear. This work is intellectually rigorous—requiring intensive thinking, preparation, and planning—and is very much a matter of having tenacity, perseverance, and patience. For most people, conducting research and writing a document such as this is a first-time endeavor, an undertaking for which there is little experience. For a broad overview of the qualitative dissertation process, see page 3 .

4. How does one manage data in the most efficient and practical manner throughout the dissertation process?

As you proceed with your research, you will begin to gather and accumulate a diverse array of material that has potential relevance. You certainly do not want to lose any of your material, nor do you want to drown in it. Organizing and managing dissertation-related “stuff” right from the beginning is essential to getting on track and staying focused. For more information regarding data management strategies, see pages 19–20; 65–66 .

5. How can I start thinking about planning my time and resources?

The ability to focus, problem-solve, and make informed decisions at every step of the way will bring your study to completion. Because the time commitment required is substantial, you will need to pace yourself from the beginning. For some practical strategies, suggestions, and tips, see pages 20–23.

6. What would be a realistic timeline in which to complete my dissertation, and how can I remain practical about this?

If you work on your dissertation only when you feel like it, the project will most likely never be completed. Scheduling your time allows you to develop a plan for writing, and also helps reduce the pressure associated with deadlines, as well as the tendency to procrastinate. Moreover, setting a schedule also helps integrate your writing into the rest of your life. There are some basic principles for developing an effective writing schedule, and these can be found on pages 35–36.

7. Journaling is said to be an integral aspect of the qualitative dissertation process. Why is this necessary?   Aside from keeping track of information, you also need to keep track of your thinking. One way to ensure that you preserve your reasoning and thinking and are able to spell out the development of your ideas, is to keep a research journal. The rationale for recording your thinking is explained on page 23.  

8. What is the actual starting point of any qualitative dissertation?

The starting point for any research project, and indeed the first major challenge in conducting research, involves identifying and developing a sound topic. How to go about selecting a worthy and researchable topic and considering potential options is described on page 24.

 9. Does my selected topic need to be original or unique?

A dissertation should be an original piece of research and should make a significant contribution to the field. However, it is important to remember that making an original contribution does not imply that there need be an enormous “breakthrough.” In social science research, the discovery of new facts is rarely an important or even challenging criterion. Rather, research is a process of searching or re-searching for new insights; it is about advancing knowledge or understanding of a practice or phenomenon. More information on going about selecting a topic is provided on page 27.

10.  Once I have decided on an area of interest, how do I go about developing and refining a researchable topic? 

Once you have identified a general area of interest, you will need to begin narrowing your topic. The process of developing a researchable topic is a process of idea generation—the movement from a general interest “out there” toward a more clearly refined idea around a researchable problem. More about this “narrowing” process is discussed on pages 28–30.

Part 2: Choosing an Appropriate Qualitative Approach 

11. What are the most common traditions or genres of qualitative research, and what are the key differences between them? 

There are numerous qualitative traditions or genres, each of which has ways of defining a research topic, critically engaging the literature on that topic, identifying significant research problems, designing the study, and collecting, analyzing, and presenting the data so that it will be most relevant and meaningful. Understanding the logic behind a research approach allows your study to be appropriately positioned within an inquiry tradition and also lays the foundation for supporting your study’s findings. Pages 44–45 offer a descriptive and critical overview of some of the most current qualitative traditions.  

12. What are the key characteristics of Case Study methodology, and how do I conduct a case study?

As a form of qualitative research methodology, case study is an intensive description and analysis of a bounded social phenomenon (or multiple bounded phenomena)—be this a social unit or a system such as a program, institution, process, event, or concept. Case study is at the same time both a methodology (a type of design in qualitative inquiry) and an object of study. Case study is an exploratory form of inquiry that affords significant interaction with research participants, providing an in-depth picture of the unit of study. More information can be found on pages 46–47.

13. What is Ethnography and how is an ethnographic study conducted?

Ethnography, as both a method and a product, has multiple intellectual traditions located in diverse disciplines. The researcher studies a cultural or social group in its natural setting, closely examining customs and ways of life, with the aim of describing and interpreting cultural patterns of behavior, values, and practices. Rooted in cultural anthropology, ethnography involves extended observations of the group, most often through the researcher as a participant observer becoming immersed in the day-to-day lives of the participants. More information can be found on pages 47–48.

14. What is Phenomenology, and what are the characteristics of a phenomenological study?

Phenomenology is both a philosophy and a method, the purpose of which is to investigate the meaning of the lived experience of people to identify the core essence of human experience or phenomena as described by research participants. Phenomenology does not endeavor to develop a theory to explain the world; rather, the aim is to facilitate deeper insight to help us maintain greater contact within the world. Phenomenologists focus on describing what all participants have in common, the basic purpose of research being to reduce individual experiences with a phenomenon to a description of the universal essence. More information can be found on pages 48–49.

15. What is Grounded Theory, and what does a grounded theory study look like?

The purpose of grounded theory is to inductively generate theory that is grounded in, or emerges from, the data. A core component of grounded theory is to move beyond description and to have the researcher generate or discover a theory that is “grounded” in data from the field—especially in actions, interactions, and social processes. Research involves multiple recurrent stages of data collection and the refinement of abstract categories of information. More information can be found on pages 49–50.

16. What is Narrative Inquiry, and how does one go about conducting this type of research?

Narrative research has many forms, incorporates a variety of practices and applications, and is rooted in different social disciplines. As a method, narrative research begins with the experiences as expressed in lived and told stories of individuals or cultures. In this form of research, the researcher studies the lives of one or more individuals through the telling of stories, including poetry, play, or performance. Paramount to all narrative work is the centrality of relationship in the research process and recognition of the sacredness of the stories that participants share and trust within the research environment. Uncertainty and tension guide the work, and rather than produce conclusive findings, the process is intended to offer understanding and meaning. More information can be found on pages 50–51.

17. What is Action Research, and what is an action research study?

Action research is a systematic orientation toward inquiry that seeks effective solutions to complex problems that people confront in their communities and organizations. Especially valuable to those involved in professional, organizational, and community research, action research focuses on specific situations that people encounter by engaging them in collaborative relationships and working on developing localized solutions. Action research, being about collaborative and democratic practices, makes it essentially political because it aims to influence processes of change. Action research is an intervention because it promotes actual change. More information can be found on pages 51–52.

18. What are Postmodernism, Poststructuralism, and Critical Theory Research?

In the past two decades, a critical turn has taken place in the social sciences, humanities, and applied fields, with scholars challenging the historical assumptions of neutrality in inquiry, asserting that all research is fundamentally political. It is increasingly argued that research involves issues of power and that traditionally conducted social science research has silenced, marginalized, and oppressed groups in society by making them the passive objects of inquiry. Postmodernism views the world as complex and reality as transitional. In recognition of the socially constructed nature of the world, meaning rather than knowledge is sought because knowledge is seen as constrained by the discourses that were developed to protect powerful interests. Poststructuralism, with its emphasis on language, forms a subset of postmodernism. More information on these genres can be found on pages 52–53.

19. With all the different options available, how do I go about choosing an appropriate qualitative research approach for my study?

The choice of research approach is directly tied to one’s research problem and purpose. A research problem should not be modified to fit a particular research approach; nor can you assume a particular qualitative approach regardless of your research problem. Having decided on a qualitative research approach, you will proceed to appropriately design your study within the framework of one of the traditions or genres of qualitative inquiry. Thus, the components of the design process (e.g., the theoretical framework, research purpose, and methods of data collection and data analysis) reflect the principles and features that characterize that tradition. More information can be found on pages 55–56.

Part 3: Preparing and Writing the Proposal 

20. What exactly is the dissertation proposal, and what is its function and purpose?

The proposal is an integral and very distinct segment of the dissertation process. It is a well-thought-out written action plan that identifies a narrowly defined problem; a purpose that describes how the problem will be addressed; research questions that are tied to the purpose and, when answered, will shed light on the problem; a review of the literature and relevant research to determine what is already known about the topic; and data collection and data analysis methods. More information regarding the content and process of the dissertation proposal can be found on pages 61–62.

21. How do I go about developing my proposal, and what are the key components of a qualitative dissertation proposal?

As mentioned at the outset of this book, and as you will be reminded throughout, while most institutions approach the proposal and dissertation in common ways, at the same time there are differences in terms of the organization and presentation, and distinct differences in terms of what and how qualitative language and terminology are used. This book presents information as guidelines that are meant to be flexible per institutional expectations and requirements, and subject to modification depending on your institution, department, and program. You will no doubt have to attend carefully to the variations that reflect the expectations and requirements of your particular institution. More information pertaining to the core elements of a qualitative proposal (introduction, literature review, and methodology) can be found on pages 63–65.

22. What are some additional elements that I should be aware of when preparing my proposal?

In addition to the three key parts of the proposal (introduction, literature review, methodology), there are some other elements that you will need to address, and information regarding these elements can be found on pages 65–66.

23. What is an elevator speech?

You may have heard the term "elevator speech." This refers to your ability to clearly and concisely answer the question "what is your study about?" A few points about an elevator speech and its relationship vis-a-vis your proposal are presented on page 66.

24. The idea of a “literature review” really scares me! There seems to be so much that is required! How do I even begin to think about it? 

Literature review is a distinct form of academic writing, a skill that doctoral candidates must master to demonstrate knowledge of the literature landscape that surrounds any given dissertation research problem. Right from the beginning, the literature review is an essential, integral, and ongoing part of the research process. Producing good reviews is a test of your ability to manage the relevant texts and materials, analytically interpret ideas, and integrate and synthesize ideas and data with existing knowledge. Guidelines and suggestions regarding undertaking, managing, and operationalizing literature reviews are provided on pages 105–108.

25. What are some of the most important guidelines regarding academic writing?

A dissertation demonstrates your ability to write a coherent volume of intellectually demanding work. It involves the combination of performing research and writing about your research to describe and explain it. As a researcher/writer, knowing how to best express your ideas in written form to convey them to the reader becomes an essential skill. The dissertation requires a high level of scholarly writing, and as such you will have to get into the mode of writing for a particular audience, that is, the academic community. Further information regarding academic writing requirements is presented on pages 66–68.

26. What are the general format and style requirements for a qualitative dissertation?

A research report must consistently follow a selected system for format and style. Format refers to the general pattern of organization and arrangement of the report. Style refers to appropriate writing conventions and includes rules of grammar, spelling, capitalization, and punctuation to be followed in preparing the report. Most colleges and universities require the use of a specific style—either their own or that in a published style manual. You will need to make inquiries regarding your particular department’s recommended style preference. Regardless of which style manual you use, you are expected to adhere to its rules meticulously. Further information regarding format and style is presented on pages 68–70.

27. What are some of the most important aspects of academic integrity, and what constitutes plagiarism?

The strength of your writing rests on your ability to refer to and incorporate the work of others. It is imperative, however, that you attribute recognition to all and any sources of information that you use. Integrity matters! There are few intellectual offenses more serious than plagiarism in academic and professional contexts. A charge of plagiarism can have severe consequences, including expulsion from a university or loss of a job, not to mention a writer’s loss of credibility and professional standing. Further information regarding academic integrity and strategies for avoiding plagiarism is presented on pages 71–73.

28. What is Institutional Review Board (IRB) approval, and why is it necessary?

Any research designed to research human subjects, interact with human subjects, provide interventions for human subjects, obtain identifiable information about living subjects, or observe and record private behavior of human subjects, must come under the jurisdiction of the governing board of Institutional Research. Institutional Review Boards (IRBs) have emerged in accredited academic institutions of higher education as bureaucratic entities responsible for the regulation, governance, and enforcement of significant research ethics. While there are some variations across disciplines and national boundaries, IRB approval is a stamp of credibility backed by a legitimate academic institution. This credibility is valuable both for the researcher and for the research participants. Further information regarding application for IRB approval is discussed on pages 74–75.

29. What are the differences between “methodology” and “research methods”?

Methodology determines how the researcher thinks about a study, how decisions about the study are made, and how researchers position themselves to engage firstly with participants and then with the data that are generated. The term methods commonly denote specific techniques, procedures, or tools used by the researcher to generate and analyze data. The methods that a qualitative researcher chooses are informed by both the research design and the research methodology so that there is a conceptual fit across all levels. More about methodology and methods, and the interrelationship between them, can be found on page 157 .

30. What is meant by “methodological congruence”?

As the researcher, you actively create the link among problem, purpose, and approach through a process of reflecting on problem and purpose, focusing on researchable questions and considering how to best address these questions. Thinking along these lines affords a research study “methodological congruence.” In essence, the position of the researcher is the bridge between philosophy, methodology, and the application of methods. Thus, the alignment between the research question, chosen methodology and personal philosophy, and the ability of the researcher to be reflexive in relation to the research is critical to ensure congruence in the study that will be manifested in the products of the research. More information regarding the notion of methodological congruence can be found on pages 153–154.

31. What are the most commonly used methods of data collection in qualitative research?

Based on the research questions, specific data collection methods are chosen to gather the required information in the most appropriate and meaningful way. A solid rationale for the choice of methods used is crucial, as this indicates methodological congruence, and illustrates that the choice of methods is grounded in the study’s overall research design. Details pertaining to some of the most commonly used methods of data collection (e.g., interviews, focus groups, observation, critical incidents, surveys, and document review) can be found on pages 154–157.

32. What is meant by “triangulation” of methods, and how important is this?

Triangulation enhances the quality of data from multiple sources (e.g., people, events) in multiple ways (e.g., interviews, observations, document review) with the idea that this will illuminate different facets of situations and experiences, and help portray them in their entirety and complexity. More about triangulation strategies and the significance thereof in qualitative research can be found on page 154.

33. What are some of the most important considerations when writing up the methods section?

To show that you have done a critical reading of the literature, and to acknowledge that data collection methods are not without some advantages, your discussion should be sufficiently detailed. More information pertaining to these necessary details is presented on page 158.

34. The idea of “researcher as instrument” is often portrayed as problematic. How do I best understand this phenomenon, and how can I go about defending this perspective to those who see qualitative research as limited and subjective?

“Researcher as instrument” raises important ethical, accountability, and social justice issues, including inter-subjectivity, power, positioning, and voice. Importantly, the reflexive researcher understands that all research is value-bound and that a reflective stance is therefore imperative; that is, reflexivity implies the explicit self-consciousness on the part of the researcher, including social, political, and value positions. Reflexivity is defined as the researcher’s conscious awareness of her or his cognitive and emotional filters comprising their experiences, world-views, and biases that may influence their interpretation of participants’ perceptions. More information on this key qualitative research issue can be found on pages 54–55; 242–243.

35. What is qualitative data analysis really all about?  

Qualitative data analysis is the process of bringing order, structure, and meaning to the masses of data you have collected. Although there are stages dedicated to formal analysis, analysis is an inherent and ongoing part of the research and writing process. Many students become overwhelmed at this point of the dissertation process, having completed or still being immersed in data collection and faced with mounds and mounds of “stuff” and unsure about what needs to be done first. Indeed, there can be a really vast amount of data that need to be transcribed, organized, and reduced. More on qualitative data analysis can be found on pages 187–189.

36. What advice is there for student researchers to best prepare themselves for the huge task of data analysis?

The data generated by qualitative methods are voluminous, and the sheer quantity of raw data can indeed be quite daunting. The best piece of advice I can offer is that if data are to be thoroughly analyzed, they must be well organized . Attention to detail in managing data is important at every stage of the research process. This notion becomes all too clear when it is time to write up the research. Strategies regarding data management in preparation for data analysis are presented on pages 189–190.

37. What does it mean to develop an “analytic mindset”?

Qualitative research does not purport to be objective nor is this a goal of qualitative research. However, to be rigorous, qualitative research does strive to be transparent, and to openly and clearly document and communicate all decisions taken throughout the research process. This must become an integral part of your thinking and mindset. More about ways of maintaining transparency, and hence ensuring the rigor of your study, is discussed on pages 158–159; 188–189.

38. There are many different ways to go about doing qualitative data analysis. How do I decide on the best approach for my specific study?

Different qualitative research traditions or genres promote specific strategies for data analysis. Whatever approach you choose to use should be suited to the research tradition that you have adopted. In addition, the preference of your advisor and your department will of course need to be taken into consideration. Different analytic strategies are discussed on pages 190–193.

39. What are “codes,” and what are their role and function in the qualitative data analysis process?

Much is made about coding as a fundamental skill for qualitative analysis. Although there is really nothing that mysterious about it, the literature on data analysis and coding in particular is voluminous, and the vast amount of information can certainly be overwhelming. Details pertaining to codes and the overall coding process are provided on pages 197–199.

40. What is the procedure for coding data?

The reason you have spent so much time and energy talking to participants is to find out what their experience is and to endeavor to understand it from their perspective. You, as the researcher, will be exercising judgment as to what you think is significant in each interview transcript. Some passages may stand out because they are striking to you in some way. Others may stand out because they are contradictory and seem inconsistent with your conceptual framework. In this regard, you must be vigilant in not only seeking material that supports your own opinions but also remaining open to the unexpected. All of the aspects of coding your material are presented on pages 201–202.

41. What do you do once you have coded your data?

Once you have coded your material, you are ready to categorize your units of information. What is imperative is that your coding scheme and conceptual framework continue to remain flexible. All aspects of the process of assigning your codes to categories are presented on pages 202–204.

42. What is content analysis, and how does it differ from coding?

In traditional content analysis studies, counting the number of times a particular set of codes occurs is an important measure in assessing the frequency of items or phenomena. However, in the qualitative analysis process, frequency of occurrence is not necessarily an indicator of significance. The analytic approaches for most coding methods do not ask you to count; they ask you to ponder, speculate, assess, integrate, and synthesize. Qualitative analysis therefore goes way beyond simply counting . See pages 199–200 for further discussion on this distinction.

43. There is a lot of talk around computer software analysis programs? What types are available, and are these preferable than conducting a manual “old fashioned” analysis of my data?

If you choose to make use of computer aided software, then searching for the most appropriate program is important so that it directly supports and is usable in terms of your study’s research design and methodology. Information regarding the most common software currently in use, including benefits and limitations, is provided on pages 205–207.

44. How does “data analysis” differ from “interpretation of findings”?

By way of data analysis , you are forming a record of frequently occurring phenomena or patterns of behavior. Once you have established patterns, these patterns need to be explained.  This is where interpretation of findings comes into play. Whereas the chapter of data analysis presents the findings of your research by organizing data from various sources into categories to produce a readable narrative, the purpose of the chapter dealing with interpretation of findings is to provide interpretative insights into your study’s findings. You now have an opportunity to communicate to others what you think your findings mean and integrate your findings with literature, research, and practice. More about this is discussed on pages 233–236.

45. What essentially is “interpretation” in qualitative research? How do I go about interpreting what I have found?

Qualitative research begins with questions, and its ultimate purpose is learning. To inform the questions, the researcher collects data . Data are like building blocks that, when grouped into patterns, become information , which in turn, when applied or used, becomes knowledge . The challenge of qualitative analysis lies in making sense of large amounts of data—reducing raw data, identifying what is significant, and constructing a framework for communicating the meaning of your findings. This is discussed on pages 240–243.

46.  How and in what ways does analysis of findings differ among the various qualitative research traditions?

Analytical approaches are linked to particular forms of data collection and are underpinned by specific conceptual and philosophical traditions. These differences are discussed on page 238.

47. How and in what ways does interpretation of findings differ among the various qualitative research traditions?

Just as there are clear analytic distinctions among traditions or genres demanding that the researcher will have to think about data analysis in a particular way, so are interpretation and representation strategies specific to each tradition. These differences are discussed on page 241.

48. How do I prepare myself for analysis and interpretation?

You might ask yourself what the chapter on interpretation of findings is really all about and what it should constitute. Since findings are not to be taken at face value, how does one go about seeking the deeper meanings behind the findings? What is really involved? And how does one get started? How to begin thinking about your analysis and interpretation is presented on page 236.

 49. How do I begin to go about analyzing and interpreting my findings? 

You are most likely asking yourself what the chapter on analysis of findings is really all about and what it should constitute. How does one get started, and what is really involved? You may want to structure your thinking according to three interrelated activities: (a) Seeking significant patterns and themes among the findings, (b) making use of description and interpretation, and (c) providing some sort of synthesis or integration. More about these activities and how to go about “peeling back” the many layers in order to explain the meaning behind your findings is provided on pages 236–244.

50. What are the limitations of my credibility in the analytic and interpretive process? After all, I bring my own perspectives and experiences, and hence assumptions, subjectivity and biases!

Whereas in quantitative research the role of the researcher is detached with the aim of being as objective as possible, in qualitative research, the researcher is personally involved, believing that research is always value-bound. Factors that enhance the credibility of a qualitative study are discussed on page 244.

51. A lot is made about the notion of “synthesis.” What are the implications of synthesizing findings in qualitative research?

Qualitative research involves moving from a holistic perspective to individual parts (analysis) and then back to a holistic look at the data (synthesis). Whereas the findings chapter splits apart and separates out pieces and chunks of data to tell the “story of the research,” the analysis chapter is an attempt to reconstruct a holistic understanding of your study. Analysis is intended to ultimately depict an integrated picture. More details are presented on pages 243–244.

Part 7: Writing Up and Presenting the Research 

You will notice that the questions in Part 7 below are organized around particular standard dissertation chapters. Please be aware that different institutions have different expectations and requirements with regard to the structure and flow of dissertation chapters. Students will need to consult with their advisors in this regard. 

7.1 Introduction to the Study 

52. What is the overall purpose of Chapter One (the study’s Introduction), and what are the key components of this chapter?

The first chapter of your dissertation is the most critical, and everything that follows hinges on how well this chapter is constructed. The introductory chapter therefore sets the stage for the study; it also makes a case for the significance of the problem, contextualizes the study, and provides an introduction to its basic components—most specifically, directing the reader to the research problem, research purpose, and research questions. This first chapter of the dissertation also forms part of the proposal. The various elements that comprise this chapter are discussed on pages 9–10; 85.

53. How do I move from identifying a research topic to developing and articulating a viable research problem?

The sooner you can begin to narrow your research interests (topic) and identify and develop a topical focus (research problem), the better.  Beginning researchers often confuse a topic with a research problem. A topic refers to a general area of interest. A research problem is more specific; it seeks to understand some aspect of the general topic. More on how to begin narrowing down a research topic and developing a clear research problem is discussed on pages 86–88.

54. What is the research problem, and how does this inform the development of research purpose and research questions?

At the heart of a dissertation is the articulation of the research problem. This is the place where most committee members go first to understand and assess the merits of a proposal or a dissertation. More on the research problem and how it informs the research questions is discussed on pages 88–91.

55. How do I go about developing and honing my research problem statement?

The problem statement serves a foundational role in that it communicates what is the formal reason for engaging in the dissertation in the first place. The problem statement is the discrepancy between what we already know and what we want to know. The problem statement also illustrates why we care; that is, why your study should be conducted. More details about what constitute a viable problem statement, and how to go about assessing viability, is discussed on pages 87–89.

56. What is the purpose statement, and how do I articulate this?

Once you have identified your own narrowly defined topic and concise problem statement, you are ready to formulate your purpose statement. The purpose statement is the major objective or intent of the study ; it enables the reader to understand the central thrust of the research.  More about the purpose statement and how to go about developing this is discussed on pages 88–90.

57. How do I develop and articulate effective and relevant research questions?

The research questions are directly tied to the research purpose. Answering the questions must accomplish the study’s purpose and contribute to shedding light on and addressing the problem. One must be able to trace all the ideas in the research questions back through the purpose statement to the problem statement; this underscores that you must ask relevant and effective questions. Details regarding how to craft research questions are included in pages 90–92.

58. What are some other additional elements that need to be included in the introductory chapter?

The first chapter of your dissertation (and of your proposal) introduces and describes the critical components that set in place a research study: problem, purpose, and research questions. In addition, there are some other associated elements or subsections. It should be noted that there may be some variations in required subheadings depending on individual programs and/or universities, and you should be sure to check for this. An outline of typical subheadings that compose Chapter One is presented on pages 92–94.

7.2 The Literature Review Chapter

59. What is the function and purpose of the literature review chapter in the qualitative dissertation?

The literature review is a sophisticated form of research in its own right that requires a great deal of research skill and insight. You are expected to identify appropriate topics or issues, justify why these are the appropriate choice for addressing the research problem, search for and retrieve the appropriate literature, analyze and critique the literature, create new understandings of the topic through synthesis, and develop a conceptual framework that will provide the underlying structure for your study. More on the function and purpose of the literature review chapter is presented on pages 104–105.

60. What is the scope of the literature review chapter in the dissertation? In other words, how extensive is the review meant to be?

The major purpose of reviewing the literature is to determine what has already been done that relates to your topic. This knowledge not only prevents you from unintentionally duplicating research that has already been conducted, but it also affords you the understanding and insight needed to situate your topic within an existing framework. Therefore, a thorough search and reading of related literature is, in a very real sense, part of your own academic development—part of becoming an “expert” in your chosen field of inquiry. Given all of this, you might be asking, “What is the scope of a literature review, and how extensive will this review need to be?” These questions are responded to on pages 105–108.

61. How do I start preparing for the literature review?  

Thinking about the entire literature review may be overwhelming and intimidating. Instead of viewing it as one big whole, try to think of it as a series of steps—and steps within those steps—and prepare to tackle each topic one by one, setting small achievable goals within each topic area. The different stages of the literature review process, and all the key elements involved in digesting scholarly sources, are discussed on pages 108–118.

62. What is the idea of “synthesis” vis-à-vis the literature review? And how is synthesis different from summary?

Synthesis and summary are strategies that are used in reading, review, and research. Both are important skills or techniques in making sense of what one is reading, and each one plays an important role in the qualitative research process. However, they are very different activities. Each has a different purpose, process, and outcome. This is discussed on pages 121–122.

63. What should I know about and be aware of with regard web/online resources?

Although not always scholarly, the Internet will more than likely be your initial starting point for topic ideas and information. However, anyone anywhere can put information on the web, so any information from the Internet should be cited with caution. Remember that using the Internet to find academic information takes a lot of hard work to carefully evaluate and determine if a web resource is a reliable, authoritative, or even a scholarly information resource. Criteria for evaluating the credibility, accuracy, currency, and legitimacy of web resources are discussed on pages 113–114.

64. How do I present my literature review in the dissertation?

Qualitative researchers use existing literature to guide their studies in various ways depending on the type of study being conducted. There are also differences regarding the purpose and process for presenting the review of the literature with respect to each of the research traditions. Guidelines for presenting a literature review are discussed on pages 122–124.

65. So much is made of the conceptual framework. What is it, and how can I start thinking about this?

Graduate students often lack a clear understanding of the nature of the conceptual framework; what it is, its purpose, where it is derived from, how it is developed, how it is used, and what effect it has on research. Thus, they find themselves at a loss in the process of developing a conceptual framework. Moreover, oftentimes experienced researchers and advisors encounter challenges in guiding candidates as to what constitutes a rigorous and meaningful conceptual framework. As such, the structure and function of a conceptual framework continues to mystify and frustrate. More information on this is presented on pages 124–127.

66. What are the role, function, and application of the conceptual framework in the dissertation?

The conceptual framework plays a central role throughout the entire research process, and, most important, in the final analysis. A well-conceived conceptual framework is influenced by and at the same time influences the research process at all levels and at all stages. There are a set of distinct roles and functions of the conceptual framework in a qualitative dissertation, and these are discussed on pages 127–128.

67. What is the essential value of the dissertation’s conceptual framework? And are there any limitations associated with a conceptual framework?

The conceptual or theoretical framework strengthens your study in many ways, and there are also some caveats to be aware of. The value and limitations are explained on pages 128–130.

68. How do I go about developing and presenting my study’s conceptual framework? Does this have to be an elaborate diagram?

In acknowledging the conceptual framework as an integral element of the research process, as a qualitative researcher, you need to know how to develop and create a conceptual or theoretical framework and where to introduce this in the dissertation. The term is somewhat an abstract notion, conjuring up a “model” or “diagram” of some sort. Moreover, there is no uniform and consistent definition, and discussions in the literature around conceptual frameworks are not clear or precise. Strategies for developing the conceptual framework and ideas for presenting it in the dissertation are discussed on pages 130–132. 

7.3 The Methodology Chapter

69. What is the purpose of the Methodology chapter?

The Methodology chapter of the dissertation presents the research design and the specific procedures used in conducting your study. In this chapter, you will show the reader that you understand the methodological implications of the choices you have made and, in particular, that you have thought carefully about the linkages between your study’s purpose and research questions, and the research approach and research methods that you have selected. More details regarding the purpose of this chapter are presented on pages 143–145.

70. What are the key components of the Methodology chapter?

The dissertation’s methodology chapter covers a lot of ground. In this chapter, you will document each step that you have taken in designing and conducting the study. This chapter situates the study within a particular methodological tradition and provides a detailed description of all aspects of the design and procedures of the study. While your headings and subheadings in this chapter are contingent on your particular university’s requirements, make sure your sections are in a logical sequence and what you write is comprehensive, clear, precise, and sufficiently detailed. An overview of the elements that would constitute a comprehensive and sound methodology chapter is presented on pages 11–12; 146–147.

71. What is the research sample, and how is this different from the research population?

The research sample is a subset of the population. Identifying your research sample, and the method you used to select that sample, provides the reader with some sense of the scope of your study. In addition, your study’s credibility relies on the quality of procedures you have used to select the research participants. Further information regarding qualitative research samples is provided on page 147.

72. How do I go about selecting my research sample, and how large does it need to be?

In qualitative research, selection of the research sample is purposeful . The logic of purposeful sampling lies in selecting information-rich cases, with the objective of yielding insight and understanding of the phenomenon under investigation. This method is in contrast to the random sampling procedures that characterize quantitative research, which is based on statistical probability theory. Further information regarding purposeful sampling and sample size is discussed on pages 148–149.

73. What kinds of information am I going to need from the research site and research sample?

Four areas of information are typically needed for most qualitative studies: contextual, perceptual, demographic, and theoretical. Additional details regarding the types of information needed, and how to go about collecting that information, are discussed on pages 149–151.

74. What is “research design,” and what are the implications of the choice of research design for my study?

Engaging in research involves choosing a study design that corresponds with your study’s problem, purpose, research questions, choice of site, and research sample. This calls to the fore the concept of methodological congruence, whereby all the study’s components are interconnected and interrelated so that the study itself is a cohesive whole rather than the sum of fragmented or isolated parts. You will also need to consider whether the design is a comfortable match with your worldview and your skills. How to go about developing the research design of your study and the criteria to take into consideration in doing so are presented on pages 151–152.

75. What are the key ethical considerations in conducting qualitative research?

In any research study, ethical issues relating to the protection of the participants are of vital concern. As researchers, we are morally bound to conduct our research in a manner that minimizes potential harm to those involved in the study. For the most part, issues of ethics focus on establishing safeguards that will protect the rights of participants and include informed consent, on protecting participants from harm, and on ensuring confidentiality. As a qualitative researcher, you need to remain attentive throughout your study to the researcher–participant relationship, which is determined by roles, status, and cultural norms. Central issues with regard to ethics in qualitative research are discussed on pages 161–162.

76.  How do I best understand issues of “trustworthiness” or “legitimation” regarding qualitative research?

Qualitative research is based to a large degree on reflection and interpretation. The researcher as instrument brings her or his experience and perspective to the table. Qualitative research does not purport to be objective, nor is this a goal of qualitative research. However, to be rigorous, qualitative research does strive to be transparent and to openly, legitimately, and clearly document and communicate all decisions taken throughout the research process. Issues of trustworthiness in qualitative research (credibility, dependability, and confirmability) and how these compare with quantitative research criteria are discussed on pages 162–163.

77. How can I better understand conflicting reports about the generalizability of qualitative research?

Although generalizability is not the intended goal of qualitative research, what must be addressed is the issue of transferability ; that is, the ways in which your reader determines whether and to what extent some of the elements of your study can be used as a way to understand similar elements of another context. Exactly what transferability implies and how to account for transferability in your qualitative study are discussed on page 164.

78. What is meant by “limitations” and “delimitations” in a qualitative research study, and what is the difference between these two concepts?

Limitations of the study are the characteristics of design or methodology that expose the conditions that may weaken the study. Delimitations refer to the initial choices made about the broader, overall design of your study and are those characteristics that define and clarify the conceptual boundaries of your research . More about limitations and delimitations and how to account for these in your study is discussed on pages 164–166.

7.4. Analyzing Data and Reporting Findings 

79. What constitutes the dissertation’s findings analysis chapter?

In this chapter, you present the analysis of your raw data, which are your findings. You have now moved beyond data to information . The challenge of qualitative analysis lies in making sense of large amounts of data, identifying what is significant, and constructing a framework for communicating the essence of what the data reveal. This chapter lays the foundation for the analysis, conclusions, and recommendations that will appear in subsequent chapters. Factors to take into consideration when preparing and writing this chapter, as well as a suggested outline, are provided on pages 13; 187–189.

80. What is the procedure involved in qualitative data analysis, and what is the role of the conceptual framework?

Data analysis demands a heightened awareness of the data and an open mind to recurring and common threads, some of which may be subtle. The process can be repetitious, tedious, and time consuming. While there is a somewhat systematic and stepwise procedure to prepare and analyze the data, the interrelationship among these steps is not necessarily linear. The phases involved in data analysis and the integral function of your conceptual framework are presented on pages 193–197.

81. How are research findings to be presented in a qualitative dissertation?

As the researcher, your goal is to tell a story that should be vivid and interesting, while also accurate and credible. In your report, the events, the people, and their words and actions are made explicit so that readers can experience the situation in a similar way to the researcher, as well as experience the world of the research participants.

Qualitative analysis is a creative and ongoing process that requires thoughtful judgments about what is significant and meaningful in the data. General guidelines for presenting this chapter are presented on pages 207–208.

82. What does this mean to present findings by way of quotation categories, and how do I go about doing this?

In qualitative research, interviewing is usually the major source of the data needed for understanding the phenomenon under study. The findings of qualitative research are typically reported in a narrative manner. Reports of qualitative studies usually include extensive samples of quotations from participants, and these provide the detail and substantiate the story that you are telling. An overwhelming question facing any researcher embarking on the write-up of the research report is, “Where do I begin to tell my story?” The various steps involved in this process are discussed on pages 208–212.

83. What is meant by thematic presentation of findings?

While the standard form of presenting quotes in qualitative research is to weave the quotes into your narrative, this is not the only form. Quotes can also be presented within charts, tables, or figures, with the overall goal to convey the story-line of your research according to the most predominant themes. More about this way of presenting findings can be found on pages 212–213.

7.5 Analysis and Interpretation of Findings 

84. What is the role and function of the analysis and synthesis chapter?

The previous chapter of the dissertation involved the analysis of data to produce the study’s findings. Organizing, preparing, and presenting the findings of your research is a somewhat objective exercise; the researcher is, in this instance, a reporter of information. This chapter involves the analysis, interpretation, and synthesis of those findings . Both chapters involve analytic decisions, and these two chapters together should convince a reader that you, the researcher, are sufficiently knowledgeable about the interlocking analytic processes that constitute qualitative research. Further details pertaining to this chapter’s place in the dissertation are provided in pages 13–14; 233–236.

85. What does it mean to seek patterns and themes?

Qualitative analysis is essentially about searching for patterns and themes; that is, the trends that you see emerging from among your findings. Now again, when you are analyzing your findings, you look for themes once again—this time not in raw data but in the findings that have emerged. Bear in mind that analytical approaches are linked to particular forms of data collection and are underpinned by specific conceptual and philosophical traditions. Each tradition provides a perspective on reality that is specific to that tradition. More on this is discussed on pages 238–240.

86. Once I have established patterns and themes, how do I go on to describe and interpret my study’s findings?

A qualitative dissertation should not only provide sufficient description to allow the reader to understand the basis for an interpretation but also provide meaningful interpretation to allow the reader to appreciate the description. An interpretive reading of your data involves constructing a version of what you think the findings mean or represent or what you think you can infer from the findings . Interpretation, in effect, moves the whole analytic process to a higher level. Guidelines for interpreting your material are presented on pages 240–243.

7.6 Conclusions and Recommendations Chapter

87. Formulating the study’s conclusions and recommendations constitute the final chapter of the dissertation. What should I be aware of regarding this chapter?

The final chapter of the dissertation presents a set of concluding statements and recommendations. By way of the conclusions, the story of your research is wrapped up , bringing it to its logical finale. Recommendations are the application of those conclusions. Writing conclusions and providing recommendations will draw on your ability to be a critical and, at the same time, creative thinker. Characteristics of worthy conclusions and recommendations are presented on pages 15; 269–270.

 88. How do I begin thinking about developing trustworthy conclusions?

When you were developing the study’s key findings, you engaged in critical thinking and reflection about all the potential deeper meanings behind these findings. As such, you were able to brainstorm a number of possible interpretations that explained your findings. In generating conclusions, you now need to go back to your findings and interpretations. A process to stimulate thinking about developing conclusions and making sure that your findings, interpretations, and conclusions are all aligned is presented on pages 270–271.

89. How do I write up my study’s conclusions?

As a general rule of thumb, you should provide at least one conclusion for each finding. However, the process is not altogether linear, and so it is possible that one conclusion can (but does not always) cut across more than one finding. It is important to bear in mind when thinking about and formulating each of your conclusions that they must be logically tied to one another . More about writing conclusions, as well as a tool for generating conclusions, is presented on pages 271–272.

90. How can I go about I developing actionable recommendations?

Recommendations follow your findings and conclusions. They are the application of those conclusions. A tool for generating the study’s recommendations is presented on pages 272–273.

91. How do I write up my recommendations?

You make recommendations based on your own experiences in conducting the research, as well as in any other professional capacity. Recommendations can have implications for policy and practice, as well as for further research. Further details pertaining to providing recommendations are presented on page 273.

92.     Will I have an opportunity to reflect on my research and findings?

Most certainly! As you near the end of your study, you may want to pause and reflect on the long qualitative journey you have undertaken. You may include this reflection in the last chapter, following your conclusions and recommendations. Suggestions about this piece of the dissertation are provided on pages 273–274.

93. Why is alignment such an important component to consider, and why should this be revisited as I near completion of the dissertation?  

You will have known throughout your research about the importance of alignment among the first three core critical elements: problem, purpose, and research questions. As you reach the final stages of writing your dissertation, it is crucial that you once again make certain that all the necessary elements that constitute your dissertation are aligned with one another. This will ensure that your study is tight and that you have taken an important step in ensuring methodological integrity ; this is extremely important for the defense when, among other things, the methodological integrity of your research is finely scrutinized. More about alignment is presented on pages 283–284.

 94. How do I craft my study’s title?

The title of your dissertation should catch the readers’ attention while at the same time properly informing them of the main focus of your study. Crafting an effective title is an iterative and ongoing exercise. A title has many uses. Most important, it should accurately reflect your work. More details about the title are provided on pages 284–285.

95. How do I prepare an Abstract?

Writing a good abstract requires that you explain what you did and what you found in simple, direct language. The abstract needs to be dense with information but also readable, well organized, concise and specific, focused, and coherent.  Abstracts can differ in terms of style and word count. It is suggested that you consult with your advisor, departmental regulations, and the relevant style manual regarding abstract requirements. More about the abstract is provided on pages 285–289.

96. What is the essential purpose of the dissertation defense?

The defense, in effect, moves your dissertation from the private domain into the arena of public discourse, providing you with some sense of closure. Actual procedures for conducting the meeting and the formalities involved are discussed on pages 302–303.

97. What is the process for selecting a defense committee?

Be aware that each university or college has a different system regarding dissertation committee structure and the process of preparing for that structure. Each institution has its own way of going about setting up the defense meeting, and it is recommended that you consult with your institution’s office of doctoral studies with regard to the correct procedures and protocol. Some general guidelines are provided on pages 300–301.

98. How can I best prepare myself for this milestone event, and what are some beneficial pre-defense strategies that I should know about?

Because this is the culminating aspect of a rigorous, traditional, and long-standing ritual, you are likely to approach the defense with some sense of anxiety. This is certainly understandable! Therefore, the more you can frame the defense as an opportunity to present your research publicly and the more you take a proactive position, the better the experience is likely to be. Guidelines toward this end are provided on pages 302–306.

99. Following the defense and all necessary revisions to my dissertation, what opportunities can I pursue regarding publishing my research?  

The dissertation process comes to a definitive end when the final document is submitted and the doctoral degree is awarded. At this juncture, you might consider looking beyond the dissertation and think of how you can share what you have researched with a broader audience than the academic community. Publishing your findings is a way to contribute to the ongoing knowledge base and work toward advancing your professional career. Details regarding publishing your research are provided on pages 308–309.

100. Following the defense and all necessary revisions to my dissertation, what opportunities can I pursue regarding presenting my research?

In addition to publications, completion of the dissertation provides you with  opportunities to present your study in other academic settings and research forums, such as graduate seminars and professional associations. Details regarding presenting your research are provided on page 310.

101. It is sometimes said that “the best dissertation is a DONE dissertation.”  However, how does one actually evaluate the quality of a qualitative dissertation?

I have no doubt that you will ask yourself whether there are key criteria or pointers that can help you determine the quality of your work as you navigate this long and intense journey. The short answer to this question is yes!  Once you have some idea of the core elements that are required for the various sections of your dissertation, an evaluation rubric is included for your convenience on pages 316–325 . Please be sure to use this rubric as a broad set of guidelines only in checking your work at different points along the way and in assessing or evaluating the quality of your work overall once completed. Hopefully this tool will be useful to you in determining where limitations may lie and where improvements can be made. 

• Study and research support
• Academic skills

Dissertation examples

Listed below are some of the best examples of research projects and dissertations from undergraduate and taught postgraduate students at the University of Leeds We have not been able to gather examples from all schools. The module requirements for research projects may have changed since these examples were written. Refer to your module guidelines to make sure that you address all of the current assessment criteria. Some of the examples below are only available to access on campus.

• Undergraduate examples
• Taught Masters examples

What’s Included: The Dissertation Template

If you’re preparing to write your dissertation, thesis or research project, our free dissertation template is the perfect starting point. In the template, we cover every section step by step, with clear, straightforward explanations and examples .

The template’s structure is based on the tried and trusted best-practice format for formal academic research projects such as dissertations and theses. The template structure reflects the overall research process, ensuring your dissertation or thesis will have a smooth, logical flow from chapter to chapter.

The dissertation template covers the following core sections:

• The title page/cover page
• Abstract (sometimes also called the executive summary)
• Table of contents
• List of figures /list of tables
• Chapter 1: Introduction  (also available: in-depth introduction template )
• Chapter 2: Literature review  (also available: in-depth LR template )
• Chapter 3: Methodology (also available: in-depth methodology template )
• Chapter 4: Research findings /results (also available: results template )
• Chapter 5: Discussion /analysis of findings (also available: discussion template )
• Chapter 6: Conclusion (also available: in-depth conclusion template )
• Reference list

Each section is explained in plain, straightforward language , followed by an overview of the key elements that you need to cover within each section. We’ve also included practical examples to help you understand exactly what’s required in each section.

The cleanly-formatted Google Doc can be downloaded as a fully editable MS Word Document (DOCX format), so you can use it as-is or convert it to LaTeX.

FAQs: Dissertation Template

What format is the template (doc, pdf, ppt, etc.).

The dissertation template is provided as a Google Doc. You can download it in MS Word format or make a copy to your Google Drive. You’re also welcome to convert it to whatever format works best for you, such as LaTeX or PDF.

What types of dissertations/theses can this template be used for?

The template follows the standard best-practice structure for formal academic research projects such as dissertations or theses, so it is suitable for the vast majority of degrees, particularly those within the sciences.

Some universities may have some additional requirements, but these are typically minor, with the core structure remaining the same. Therefore, it’s always a good idea to double-check your university’s requirements before you finalise your structure.

Will this work for a research paper?

A research paper follows a similar format, but there are a few differences. You can find our research paper template here .

Is this template for an undergrad, Masters or PhD-level thesis?

This template can be used for a dissertation, thesis or research project at any level of study. It may be slight overkill for an undergraduate-level study, but it certainly won’t be missing anything.

How long should my dissertation/thesis be?

This depends entirely on your university’s specific requirements, so it’s best to check with them. As a general ballpark, Masters-level projects are usually 15,000 – 20,000 words in length, while Doctoral-level projects are often in excess of 60,000 words.

What about the research proposal?

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Methodology

• Survey Research | Definition, Examples & Methods

Survey Research | Definition, Examples & Methods

Published on August 20, 2019 by Shona McCombes . Revised on June 22, 2023.

Survey research means collecting information about a group of people by asking them questions and analyzing the results. To conduct an effective survey, follow these six steps:

• Determine who will participate in the survey
• Decide the type of survey (mail, online, or in-person)
• Design the survey questions and layout
• Distribute the survey
• Analyze the responses
• Write up the results

Surveys are a flexible method of data collection that can be used in many different types of research .

Table of contents

What are surveys used for, step 1: define the population and sample, step 2: decide on the type of survey, step 3: design the survey questions, step 4: distribute the survey and collect responses, step 5: analyze the survey results, step 6: write up the survey results, other interesting articles, frequently asked questions about surveys.

Surveys are used as a method of gathering data in many different fields. They are a good choice when you want to find out about the characteristics, preferences, opinions, or beliefs of a group of people.

Common uses of survey research include:

• Social research : investigating the experiences and characteristics of different social groups
• Market research : finding out what customers think about products, services, and companies
• Health research : collecting data from patients about symptoms and treatments
• Politics : measuring public opinion about parties and policies
• Psychology : researching personality traits, preferences and behaviours

Surveys can be used in both cross-sectional studies , where you collect data just once, and in longitudinal studies , where you survey the same sample several times over an extended period.

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Before you start conducting survey research, you should already have a clear research question that defines what you want to find out. Based on this question, you need to determine exactly who you will target to participate in the survey.

Populations

The target population is the specific group of people that you want to find out about. This group can be very broad or relatively narrow. For example:

• The population of Brazil
• US college students
• Second-generation immigrants in the Netherlands
• Customers of a specific company aged 18-24
• British transgender women over the age of 50

Your survey should aim to produce results that can be generalized to the whole population. That means you need to carefully define exactly who you want to draw conclusions about.

Several common research biases can arise if your survey is not generalizable, particularly sampling bias and selection bias . The presence of these biases have serious repercussions for the validity of your results.

It’s rarely possible to survey the entire population of your research – it would be very difficult to get a response from every person in Brazil or every college student in the US. Instead, you will usually survey a sample from the population.

The sample size depends on how big the population is. You can use an online sample calculator to work out how many responses you need.

There are many sampling methods that allow you to generalize to broad populations. In general, though, the sample should aim to be representative of the population as a whole. The larger and more representative your sample, the more valid your conclusions. Again, beware of various types of sampling bias as you design your sample, particularly self-selection bias , nonresponse bias , undercoverage bias , and survivorship bias .

There are two main types of survey:

• A questionnaire , where a list of questions is distributed by mail, online or in person, and respondents fill it out themselves.
• An interview , where the researcher asks a set of questions by phone or in person and records the responses.

Which type you choose depends on the sample size and location, as well as the focus of the research.

Questionnaires

Sending out a paper survey by mail is a common method of gathering demographic information (for example, in a government census of the population).

• You can easily access a large sample.
• You have some control over who is included in the sample (e.g. residents of a specific region).
• The response rate is often low, and at risk for biases like self-selection bias .

Online surveys are a popular choice for students doing dissertation research , due to the low cost and flexibility of this method. There are many online tools available for constructing surveys, such as SurveyMonkey and Google Forms .

• You can quickly access a large sample without constraints on time or location.
• The data is easy to process and analyze.
• The anonymity and accessibility of online surveys mean you have less control over who responds, which can lead to biases like self-selection bias .

If your research focuses on a specific location, you can distribute a written questionnaire to be completed by respondents on the spot. For example, you could approach the customers of a shopping mall or ask all students to complete a questionnaire at the end of a class.

• You can screen respondents to make sure only people in the target population are included in the sample.
• You can collect time- and location-specific data (e.g. the opinions of a store’s weekday customers).
• The sample size will be smaller, so this method is less suitable for collecting data on broad populations and is at risk for sampling bias .

Oral interviews are a useful method for smaller sample sizes. They allow you to gather more in-depth information on people’s opinions and preferences. You can conduct interviews by phone or in person.

• You have personal contact with respondents, so you know exactly who will be included in the sample in advance.
• You can clarify questions and ask for follow-up information when necessary.
• The lack of anonymity may cause respondents to answer less honestly, and there is more risk of researcher bias.

Like questionnaires, interviews can be used to collect quantitative data: the researcher records each response as a category or rating and statistically analyzes the results. But they are more commonly used to collect qualitative data : the interviewees’ full responses are transcribed and analyzed individually to gain a richer understanding of their opinions and feelings.

Next, you need to decide which questions you will ask and how you will ask them. It’s important to consider:

• The type of questions
• The content of the questions
• The phrasing of the questions
• The ordering and layout of the survey

Open-ended vs closed-ended questions

There are two main forms of survey questions: open-ended and closed-ended. Many surveys use a combination of both.

Closed-ended questions give the respondent a predetermined set of answers to choose from. A closed-ended question can include:

• A binary answer (e.g. yes/no or agree/disagree )
• A scale (e.g. a Likert scale with five points ranging from strongly agree to strongly disagree )
• A list of options with a single answer possible (e.g. age categories)
• A list of options with multiple answers possible (e.g. leisure interests)

Closed-ended questions are best for quantitative research . They provide you with numerical data that can be statistically analyzed to find patterns, trends, and correlations .

Open-ended questions are best for qualitative research. This type of question has no predetermined answers to choose from. Instead, the respondent answers in their own words.

Open questions are most common in interviews, but you can also use them in questionnaires. They are often useful as follow-up questions to ask for more detailed explanations of responses to the closed questions.

The content of the survey questions

To ensure the validity and reliability of your results, you need to carefully consider each question in the survey. All questions should be narrowly focused with enough context for the respondent to answer accurately. Avoid questions that are not directly relevant to the survey’s purpose.

When constructing closed-ended questions, ensure that the options cover all possibilities. If you include a list of options that isn’t exhaustive, you can add an “other” field.

Phrasing the survey questions

In terms of language, the survey questions should be as clear and precise as possible. Tailor the questions to your target population, keeping in mind their level of knowledge of the topic. Avoid jargon or industry-specific terminology.

Survey questions are at risk for biases like social desirability bias , the Hawthorne effect , or demand characteristics . It’s critical to use language that respondents will easily understand, and avoid words with vague or ambiguous meanings. Make sure your questions are phrased neutrally, with no indication that you’d prefer a particular answer or emotion.

Ordering the survey questions

The questions should be arranged in a logical order. Start with easy, non-sensitive, closed-ended questions that will encourage the respondent to continue.

If the survey covers several different topics or themes, group together related questions. You can divide a questionnaire into sections to help respondents understand what is being asked in each part.

If a question refers back to or depends on the answer to a previous question, they should be placed directly next to one another.

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Before you start, create a clear plan for where, when, how, and with whom you will conduct the survey. Determine in advance how many responses you require and how you will gain access to the sample.

When you are satisfied that you have created a strong research design suitable for answering your research questions, you can conduct the survey through your method of choice – by mail, online, or in person.

There are many methods of analyzing the results of your survey. First you have to process the data, usually with the help of a computer program to sort all the responses. You should also clean the data by removing incomplete or incorrectly completed responses.

If you asked open-ended questions, you will have to code the responses by assigning labels to each response and organizing them into categories or themes. You can also use more qualitative methods, such as thematic analysis , which is especially suitable for analyzing interviews.

Statistical analysis is usually conducted using programs like SPSS or Stata. The same set of survey data can be subject to many analyses.

Finally, when you have collected and analyzed all the necessary data, you will write it up as part of your thesis, dissertation , or research paper .

In the methodology section, you describe exactly how you conducted the survey. You should explain the types of questions you used, the sampling method, when and where the survey took place, and the response rate. You can include the full questionnaire as an appendix and refer to it in the text if relevant.

Then introduce the analysis by describing how you prepared the data and the statistical methods you used to analyze it. In the results section, you summarize the key results from your analysis.

In the discussion and conclusion , you give your explanations and interpretations of these results, answer your research question, and reflect on the implications and limitations of the research.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Student’s  t -distribution
• Normal distribution
• Null and Alternative Hypotheses
• Chi square tests
• Confidence interval
• Quartiles & Quantiles
• Cluster sampling
• Stratified sampling
• Data cleansing
• Reproducibility vs Replicability
• Peer review
• Prospective cohort study

Research bias

• Implicit bias
• Cognitive bias
• Placebo effect
• Hawthorne effect
• Hindsight bias
• Affect heuristic
• Social desirability bias

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analyzing data from people using questionnaires.

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviors. It is made up of 4 or more questions that measure a single attitude or trait when response scores are combined.

To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with 5 or 7 possible responses, to capture their degree of agreement.

Individual Likert-type questions are generally considered ordinal data , because the items have clear rank order, but don’t have an even distribution.

Overall Likert scale scores are sometimes treated as interval data. These scores are considered to have directionality and even spacing between them.

The type of data determines what statistical tests you should use to analyze your data.

The priorities of a research design can vary depending on the field, but you usually have to specify:

• Your research questions and/or hypotheses
• Your overall approach (e.g., qualitative or quantitative )
• The type of design you’re using (e.g., a survey , experiment , or case study )
• Your sampling methods or criteria for selecting subjects
• Your data collection methods (e.g., questionnaires , observations)
• Your data collection procedures (e.g., operationalization , timing and data management)
• Your data analysis methods (e.g., statistical tests  or thematic analysis )

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