Logo for Open Educational Resources

Chapter 1. Introduction

“Science is in danger, and for that reason it is becoming dangerous” -Pierre Bourdieu, Science of Science and Reflexivity

Why an Open Access Textbook on Qualitative Research Methods?

I have been teaching qualitative research methods to both undergraduates and graduate students for many years.  Although there are some excellent textbooks out there, they are often costly, and none of them, to my mind, properly introduces qualitative research methods to the beginning student (whether undergraduate or graduate student).  In contrast, this open-access textbook is designed as a (free) true introduction to the subject, with helpful, practical pointers on how to conduct research and how to access more advanced instruction.  

Textbooks are typically arranged in one of two ways: (1) by technique (each chapter covers one method used in qualitative research); or (2) by process (chapters advance from research design through publication).  But both of these approaches are necessary for the beginner student.  This textbook will have sections dedicated to the process as well as the techniques of qualitative research.  This is a true “comprehensive” book for the beginning student.  In addition to covering techniques of data collection and data analysis, it provides a road map of how to get started and how to keep going and where to go for advanced instruction.  It covers aspects of research design and research communication as well as methods employed.  Along the way, it includes examples from many different disciplines in the social sciences.

The primary goal has been to create a useful, accessible, engaging textbook for use across many disciplines.  And, let’s face it.  Textbooks can be boring.  I hope readers find this to be a little different.  I have tried to write in a practical and forthright manner, with many lively examples and references to good and intellectually creative qualitative research.  Woven throughout the text are short textual asides (in colored textboxes) by professional (academic) qualitative researchers in various disciplines.  These short accounts by practitioners should help inspire students.  So, let’s begin!

What is Research?

When we use the word research , what exactly do we mean by that?  This is one of those words that everyone thinks they understand, but it is worth beginning this textbook with a short explanation.  We use the term to refer to “empirical research,” which is actually a historically specific approach to understanding the world around us.  Think about how you know things about the world. [1] You might know your mother loves you because she’s told you she does.  Or because that is what “mothers” do by tradition.  Or you might know because you’ve looked for evidence that she does, like taking care of you when you are sick or reading to you in bed or working two jobs so you can have the things you need to do OK in life.  Maybe it seems churlish to look for evidence; you just take it “on faith” that you are loved.

Only one of the above comes close to what we mean by research.  Empirical research is research (investigation) based on evidence.  Conclusions can then be drawn from observable data.  This observable data can also be “tested” or checked.  If the data cannot be tested, that is a good indication that we are not doing research.  Note that we can never “prove” conclusively, through observable data, that our mothers love us.  We might have some “disconfirming evidence” (that time she didn’t show up to your graduation, for example) that could push you to question an original hypothesis , but no amount of “confirming evidence” will ever allow us to say with 100% certainty, “my mother loves me.”  Faith and tradition and authority work differently.  Our knowledge can be 100% certain using each of those alternative methods of knowledge, but our certainty in those cases will not be based on facts or evidence.

For many periods of history, those in power have been nervous about “science” because it uses evidence and facts as the primary source of understanding the world, and facts can be at odds with what power or authority or tradition want you to believe.  That is why I say that scientific empirical research is a historically specific approach to understand the world.  You are in college or university now partly to learn how to engage in this historically specific approach.

In the sixteenth and seventeenth centuries in Europe, there was a newfound respect for empirical research, some of which was seriously challenging to the established church.  Using observations and testing them, scientists found that the earth was not at the center of the universe, for example, but rather that it was but one planet of many which circled the sun. [2]   For the next two centuries, the science of astronomy, physics, biology, and chemistry emerged and became disciplines taught in universities.  All used the scientific method of observation and testing to advance knowledge.  Knowledge about people , however, and social institutions, however, was still left to faith, tradition, and authority.  Historians and philosophers and poets wrote about the human condition, but none of them used research to do so. [3]

It was not until the nineteenth century that “social science” really emerged, using the scientific method (empirical observation) to understand people and social institutions.  New fields of sociology, economics, political science, and anthropology emerged.  The first sociologists, people like Auguste Comte and Karl Marx, sought specifically to apply the scientific method of research to understand society, Engels famously claiming that Marx had done for the social world what Darwin did for the natural world, tracings its laws of development.  Today we tend to take for granted the naturalness of science here, but it is actually a pretty recent and radical development.

To return to the question, “does your mother love you?”  Well, this is actually not really how a researcher would frame the question, as it is too specific to your case.  It doesn’t tell us much about the world at large, even if it does tell us something about you and your relationship with your mother.  A social science researcher might ask, “do mothers love their children?”  Or maybe they would be more interested in how this loving relationship might change over time (e.g., “do mothers love their children more now than they did in the 18th century when so many children died before reaching adulthood?”) or perhaps they might be interested in measuring quality of love across cultures or time periods, or even establishing “what love looks like” using the mother/child relationship as a site of exploration.  All of these make good research questions because we can use observable data to answer them.

What is Qualitative Research?

“All we know is how to learn. How to study, how to listen, how to talk, how to tell.  If we don’t tell the world, we don’t know the world.  We’re lost in it, we die.” -Ursula LeGuin, The Telling

At its simplest, qualitative research is research about the social world that does not use numbers in its analyses.  All those who fear statistics can breathe a sigh of relief – there are no mathematical formulae or regression models in this book! But this definition is less about what qualitative research can be and more about what it is not.  To be honest, any simple statement will fail to capture the power and depth of qualitative research.  One way of contrasting qualitative research to quantitative research is to note that the focus of qualitative research is less about explaining and predicting relationships between variables and more about understanding the social world.  To use our mother love example, the question about “what love looks like” is a good question for the qualitative researcher while all questions measuring love or comparing incidences of love (both of which require measurement) are good questions for quantitative researchers. Patton writes,

Qualitative data describe.  They take us, as readers, into the time and place of the observation so that we know what it was like to have been there.  They capture and communicate someone else’s experience of the world in his or her own words.  Qualitative data tell a story. ( Patton 2002:47 )

Qualitative researchers are asking different questions about the world than their quantitative colleagues.  Even when researchers are employed in “mixed methods” research ( both quantitative and qualitative), they are using different methods to address different questions of the study.  I do a lot of research about first-generation and working-college college students.  Where a quantitative researcher might ask, how many first-generation college students graduate from college within four years? Or does first-generation college status predict high student debt loads?  A qualitative researcher might ask, how does the college experience differ for first-generation college students?  What is it like to carry a lot of debt, and how does this impact the ability to complete college on time?  Both sets of questions are important, but they can only be answered using specific tools tailored to those questions.  For the former, you need large numbers to make adequate comparisons.  For the latter, you need to talk to people, find out what they are thinking and feeling, and try to inhabit their shoes for a little while so you can make sense of their experiences and beliefs.

Examples of Qualitative Research

You have probably seen examples of qualitative research before, but you might not have paid particular attention to how they were produced or realized that the accounts you were reading were the result of hours, months, even years of research “in the field.”  A good qualitative researcher will present the product of their hours of work in such a way that it seems natural, even obvious, to the reader.  Because we are trying to convey what it is like answers, qualitative research is often presented as stories – stories about how people live their lives, go to work, raise their children, interact with one another.  In some ways, this can seem like reading particularly insightful novels.  But, unlike novels, there are very specific rules and guidelines that qualitative researchers follow to ensure that the “story” they are telling is accurate , a truthful rendition of what life is like for the people being studied.  Most of this textbook will be spent conveying those rules and guidelines.  Let’s take a look, first, however, at three examples of what the end product looks like.  I have chosen these three examples to showcase very different approaches to qualitative research, and I will return to these five examples throughout the book.  They were all published as whole books (not chapters or articles), and they are worth the long read, if you have the time.  I will also provide some information on how these books came to be and the length of time it takes to get them into book version.  It is important you know about this process, and the rest of this textbook will help explain why it takes so long to conduct good qualitative research!

Example 1 : The End Game (ethnography + interviews)

Corey Abramson is a sociologist who teaches at the University of Arizona.   In 2015 he published The End Game: How Inequality Shapes our Final Years ( 2015 ). This book was based on the research he did for his dissertation at the University of California-Berkeley in 2012.  Actually, the dissertation was completed in 2012 but the work that was produced that took several years.  The dissertation was entitled, “This is How We Live, This is How We Die: Social Stratification, Aging, and Health in Urban America” ( 2012 ).  You can see how the book version, which was written for a more general audience, has a more engaging sound to it, but that the dissertation version, which is what academic faculty read and evaluate, has a more descriptive title.  You can read the title and know that this is a study about aging and health and that the focus is going to be inequality and that the context (place) is going to be “urban America.”  It’s a study about “how” people do something – in this case, how they deal with aging and death.  This is the very first sentence of the dissertation, “From our first breath in the hospital to the day we die, we live in a society characterized by unequal opportunities for maintaining health and taking care of ourselves when ill.  These disparities reflect persistent racial, socio-economic, and gender-based inequalities and contribute to their persistence over time” ( 1 ).  What follows is a truthful account of how that is so.

Cory Abramson spent three years conducting his research in four different urban neighborhoods.  We call the type of research he conducted “comparative ethnographic” because he designed his study to compare groups of seniors as they went about their everyday business.  It’s comparative because he is comparing different groups (based on race, class, gender) and ethnographic because he is studying the culture/way of life of a group. [4]   He had an educated guess, rooted in what previous research had shown and what social theory would suggest, that people’s experiences of aging differ by race, class, and gender.  So, he set up a research design that would allow him to observe differences.  He chose two primarily middle-class (one was racially diverse and the other was predominantly White) and two primarily poor neighborhoods (one was racially diverse and the other was predominantly African American).  He hung out in senior centers and other places seniors congregated, watched them as they took the bus to get prescriptions filled, sat in doctor’s offices with them, and listened to their conversations with each other.  He also conducted more formal conversations, what we call in-depth interviews, with sixty seniors from each of the four neighborhoods.  As with a lot of fieldwork , as he got closer to the people involved, he both expanded and deepened his reach –

By the end of the project, I expanded my pool of general observations to include various settings frequented by seniors: apartment building common rooms, doctors’ offices, emergency rooms, pharmacies, senior centers, bars, parks, corner stores, shopping centers, pool halls, hair salons, coffee shops, and discount stores. Over the course of the three years of fieldwork, I observed hundreds of elders, and developed close relationships with a number of them. ( 2012:10 )

When Abramson rewrote the dissertation for a general audience and published his book in 2015, it got a lot of attention.  It is a beautifully written book and it provided insight into a common human experience that we surprisingly know very little about.  It won the Outstanding Publication Award by the American Sociological Association Section on Aging and the Life Course and was featured in the New York Times .  The book was about aging, and specifically how inequality shapes the aging process, but it was also about much more than that.  It helped show how inequality affects people’s everyday lives.  For example, by observing the difficulties the poor had in setting up appointments and getting to them using public transportation and then being made to wait to see a doctor, sometimes in standing-room-only situations, when they are unwell, and then being treated dismissively by hospital staff, Abramson allowed readers to feel the material reality of being poor in the US.  Comparing these examples with seniors with adequate supplemental insurance who have the resources to hire car services or have others assist them in arranging care when they need it, jolts the reader to understand and appreciate the difference money makes in the lives and circumstances of us all, and in a way that is different than simply reading a statistic (“80% of the poor do not keep regular doctor’s appointments”) does.  Qualitative research can reach into spaces and places that often go unexamined and then reports back to the rest of us what it is like in those spaces and places.

Example 2: Racing for Innocence (Interviews + Content Analysis + Fictional Stories)

Jennifer Pierce is a Professor of American Studies at the University of Minnesota.  Trained as a sociologist, she has written a number of books about gender, race, and power.  Her very first book, Gender Trials: Emotional Lives in Contemporary Law Firms, published in 1995, is a brilliant look at gender dynamics within two law firms.  Pierce was a participant observer, working as a paralegal, and she observed how female lawyers and female paralegals struggled to obtain parity with their male colleagues.

Fifteen years later, she reexamined the context of the law firm to include an examination of racial dynamics, particularly how elite white men working in these spaces created and maintained a culture that made it difficult for both female attorneys and attorneys of color to thrive. Her book, Racing for Innocence: Whiteness, Gender, and the Backlash Against Affirmative Action , published in 2012, is an interesting and creative blending of interviews with attorneys, content analyses of popular films during this period, and fictional accounts of racial discrimination and sexual harassment.  The law firm she chose to study had come under an affirmative action order and was in the process of implementing equitable policies and programs.  She wanted to understand how recipients of white privilege (the elite white male attorneys) come to deny the role they play in reproducing inequality.  Through interviews with attorneys who were present both before and during the affirmative action order, she creates a historical record of the “bad behavior” that necessitated new policies and procedures, but also, and more importantly , probed the participants ’ understanding of this behavior.  It should come as no surprise that most (but not all) of the white male attorneys saw little need for change, and that almost everyone else had accounts that were different if not sometimes downright harrowing.

I’ve used Pierce’s book in my qualitative research methods courses as an example of an interesting blend of techniques and presentation styles.  My students often have a very difficult time with the fictional accounts she includes.  But they serve an important communicative purpose here.  They are her attempts at presenting “both sides” to an objective reality – something happens (Pierce writes this something so it is very clear what it is), and the two participants to the thing that happened have very different understandings of what this means.  By including these stories, Pierce presents one of her key findings – people remember things differently and these different memories tend to support their own ideological positions.  I wonder what Pierce would have written had she studied the murder of George Floyd or the storming of the US Capitol on January 6 or any number of other historic events whose observers and participants record very different happenings.

This is not to say that qualitative researchers write fictional accounts.  In fact, the use of fiction in our work remains controversial.  When used, it must be clearly identified as a presentation device, as Pierce did.  I include Racing for Innocence here as an example of the multiple uses of methods and techniques and the way that these work together to produce better understandings by us, the readers, of what Pierce studied.  We readers come away with a better grasp of how and why advantaged people understate their own involvement in situations and structures that advantage them.  This is normal human behavior , in other words.  This case may have been about elite white men in law firms, but the general insights here can be transposed to other settings.  Indeed, Pierce argues that more research needs to be done about the role elites play in the reproduction of inequality in the workplace in general.

Example 3: Amplified Advantage (Mixed Methods: Survey Interviews + Focus Groups + Archives)

The final example comes from my own work with college students, particularly the ways in which class background affects the experience of college and outcomes for graduates.  I include it here as an example of mixed methods, and for the use of supplementary archival research.  I’ve done a lot of research over the years on first-generation, low-income, and working-class college students.  I am curious (and skeptical) about the possibility of social mobility today, particularly with the rising cost of college and growing inequality in general.  As one of the few people in my family to go to college, I didn’t grow up with a lot of examples of what college was like or how to make the most of it.  And when I entered graduate school, I realized with dismay that there were very few people like me there.  I worried about becoming too different from my family and friends back home.  And I wasn’t at all sure that I would ever be able to pay back the huge load of debt I was taking on.  And so I wrote my dissertation and first two books about working-class college students.  These books focused on experiences in college and the difficulties of navigating between family and school ( Hurst 2010a, 2012 ).  But even after all that research, I kept coming back to wondering if working-class students who made it through college had an equal chance at finding good jobs and happy lives,

What happens to students after college?  Do working-class students fare as well as their peers?  I knew from my own experience that barriers continued through graduate school and beyond, and that my debtload was higher than that of my peers, constraining some of the choices I made when I graduated.  To answer these questions, I designed a study of students attending small liberal arts colleges, the type of college that tried to equalize the experience of students by requiring all students to live on campus and offering small classes with lots of interaction with faculty.  These private colleges tend to have more money and resources so they can provide financial aid to low-income students.  They also attract some very wealthy students.  Because they enroll students across the class spectrum, I would be able to draw comparisons.  I ended up spending about four years collecting data, both a survey of more than 2000 students (which formed the basis for quantitative analyses) and qualitative data collection (interviews, focus groups, archival research, and participant observation).  This is what we call a “mixed methods” approach because we use both quantitative and qualitative data.  The survey gave me a large enough number of students that I could make comparisons of the how many kind, and to be able to say with some authority that there were in fact significant differences in experience and outcome by class (e.g., wealthier students earned more money and had little debt; working-class students often found jobs that were not in their chosen careers and were very affected by debt, upper-middle-class students were more likely to go to graduate school).  But the survey analyses could not explain why these differences existed.  For that, I needed to talk to people and ask them about their motivations and aspirations.  I needed to understand their perceptions of the world, and it is very hard to do this through a survey.

By interviewing students and recent graduates, I was able to discern particular patterns and pathways through college and beyond.  Specifically, I identified three versions of gameplay.  Upper-middle-class students, whose parents were themselves professionals (academics, lawyers, managers of non-profits), saw college as the first stage of their education and took classes and declared majors that would prepare them for graduate school.  They also spent a lot of time building their resumes, taking advantage of opportunities to help professors with their research, or study abroad.  This helped them gain admission to highly-ranked graduate schools and interesting jobs in the public sector.  In contrast, upper-class students, whose parents were wealthy and more likely to be engaged in business (as CEOs or other high-level directors), prioritized building social capital.  They did this by joining fraternities and sororities and playing club sports.  This helped them when they graduated as they called on friends and parents of friends to find them well-paying jobs.  Finally, low-income, first-generation, and working-class students were often adrift.  They took the classes that were recommended to them but without the knowledge of how to connect them to life beyond college.  They spent time working and studying rather than partying or building their resumes.  All three sets of students thought they were “doing college” the right way, the way that one was supposed to do college.   But these three versions of gameplay led to distinct outcomes that advantaged some students over others.  I titled my work “Amplified Advantage” to highlight this process.

These three examples, Cory Abramson’s The End Game , Jennifer Peirce’s Racing for Innocence, and my own Amplified Advantage, demonstrate the range of approaches and tools available to the qualitative researcher.  They also help explain why qualitative research is so important.  Numbers can tell us some things about the world, but they cannot get at the hearts and minds, motivations and beliefs of the people who make up the social worlds we inhabit.  For that, we need tools that allow us to listen and make sense of what people tell us and show us.  That is what good qualitative research offers us.

How Is This Book Organized?

This textbook is organized as a comprehensive introduction to the use of qualitative research methods.  The first half covers general topics (e.g., approaches to qualitative research, ethics) and research design (necessary steps for building a successful qualitative research study).  The second half reviews various data collection and data analysis techniques.  Of course, building a successful qualitative research study requires some knowledge of data collection and data analysis so the chapters in the first half and the chapters in the second half should be read in conversation with each other.  That said, each chapter can be read on its own for assistance with a particular narrow topic.  In addition to the chapters, a helpful glossary can be found in the back of the book.  Rummage around in the text as needed.

Chapter Descriptions

Chapter 2 provides an overview of the Research Design Process.  How does one begin a study? What is an appropriate research question?  How is the study to be done – with what methods ?  Involving what people and sites?  Although qualitative research studies can and often do change and develop over the course of data collection, it is important to have a good idea of what the aims and goals of your study are at the outset and a good plan of how to achieve those aims and goals.  Chapter 2 provides a road map of the process.

Chapter 3 describes and explains various ways of knowing the (social) world.  What is it possible for us to know about how other people think or why they behave the way they do?  What does it mean to say something is a “fact” or that it is “well-known” and understood?  Qualitative researchers are particularly interested in these questions because of the types of research questions we are interested in answering (the how questions rather than the how many questions of quantitative research).  Qualitative researchers have adopted various epistemological approaches.  Chapter 3 will explore these approaches, highlighting interpretivist approaches that acknowledge the subjective aspect of reality – in other words, reality and knowledge are not objective but rather influenced by (interpreted through) people.

Chapter 4 focuses on the practical matter of developing a research question and finding the right approach to data collection.  In any given study (think of Cory Abramson’s study of aging, for example), there may be years of collected data, thousands of observations , hundreds of pages of notes to read and review and make sense of.  If all you had was a general interest area (“aging”), it would be very difficult, nearly impossible, to make sense of all of that data.  The research question provides a helpful lens to refine and clarify (and simplify) everything you find and collect.  For that reason, it is important to pull out that lens (articulate the research question) before you get started.  In the case of the aging study, Cory Abramson was interested in how inequalities affected understandings and responses to aging.  It is for this reason he designed a study that would allow him to compare different groups of seniors (some middle-class, some poor).  Inevitably, he saw much more in the three years in the field than what made it into his book (or dissertation), but he was able to narrow down the complexity of the social world to provide us with this rich account linked to the original research question.  Developing a good research question is thus crucial to effective design and a successful outcome.  Chapter 4 will provide pointers on how to do this.  Chapter 4 also provides an overview of general approaches taken to doing qualitative research and various “traditions of inquiry.”

Chapter 5 explores sampling .  After you have developed a research question and have a general idea of how you will collect data (Observations?  Interviews?), how do you go about actually finding people and sites to study?  Although there is no “correct number” of people to interview , the sample should follow the research question and research design.  Unlike quantitative research, qualitative research involves nonprobability sampling.  Chapter 5 explains why this is so and what qualities instead make a good sample for qualitative research.

Chapter 6 addresses the importance of reflexivity in qualitative research.  Related to epistemological issues of how we know anything about the social world, qualitative researchers understand that we the researchers can never be truly neutral or outside the study we are conducting.  As observers, we see things that make sense to us and may entirely miss what is either too obvious to note or too different to comprehend.  As interviewers, as much as we would like to ask questions neutrally and remain in the background, interviews are a form of conversation, and the persons we interview are responding to us .  Therefore, it is important to reflect upon our social positions and the knowledges and expectations we bring to our work and to work through any blind spots that we may have.  Chapter 6 provides some examples of reflexivity in practice and exercises for thinking through one’s own biases.

Chapter 7 is a very important chapter and should not be overlooked.  As a practical matter, it should also be read closely with chapters 6 and 8.  Because qualitative researchers deal with people and the social world, it is imperative they develop and adhere to a strong ethical code for conducting research in a way that does not harm.  There are legal requirements and guidelines for doing so (see chapter 8), but these requirements should not be considered synonymous with the ethical code required of us.   Each researcher must constantly interrogate every aspect of their research, from research question to design to sample through analysis and presentation, to ensure that a minimum of harm (ideally, zero harm) is caused.  Because each research project is unique, the standards of care for each study are unique.  Part of being a professional researcher is carrying this code in one’s heart, being constantly attentive to what is required under particular circumstances.  Chapter 7 provides various research scenarios and asks readers to weigh in on the suitability and appropriateness of the research.  If done in a class setting, it will become obvious fairly quickly that there are often no absolutely correct answers, as different people find different aspects of the scenarios of greatest importance.  Minimizing the harm in one area may require possible harm in another.  Being attentive to all the ethical aspects of one’s research and making the best judgments one can, clearly and consciously, is an integral part of being a good researcher.

Chapter 8 , best to be read in conjunction with chapter 7, explains the role and importance of Institutional Review Boards (IRBs) .  Under federal guidelines, an IRB is an appropriately constituted group that has been formally designated to review and monitor research involving human subjects .  Every institution that receives funding from the federal government has an IRB.  IRBs have the authority to approve, require modifications to (to secure approval), or disapprove research.  This group review serves an important role in the protection of the rights and welfare of human research subjects.  Chapter 8 reviews the history of IRBs and the work they do but also argues that IRBs’ review of qualitative research is often both over-inclusive and under-inclusive.  Some aspects of qualitative research are not well understood by IRBs, given that they were developed to prevent abuses in biomedical research.  Thus, it is important not to rely on IRBs to identify all the potential ethical issues that emerge in our research (see chapter 7).

Chapter 9 provides help for getting started on formulating a research question based on gaps in the pre-existing literature.  Research is conducted as part of a community, even if particular studies are done by single individuals (or small teams).  What any of us finds and reports back becomes part of a much larger body of knowledge.  Thus, it is important that we look at the larger body of knowledge before we actually start our bit to see how we can best contribute.  When I first began interviewing working-class college students, there was only one other similar study I could find, and it hadn’t been published (it was a dissertation of students from poor backgrounds).  But there had been a lot published by professors who had grown up working class and made it through college despite the odds.  These accounts by “working-class academics” became an important inspiration for my study and helped me frame the questions I asked the students I interviewed.  Chapter 9 will provide some pointers on how to search for relevant literature and how to use this to refine your research question.

Chapter 10 serves as a bridge between the two parts of the textbook, by introducing techniques of data collection.  Qualitative research is often characterized by the form of data collection – for example, an ethnographic study is one that employs primarily observational data collection for the purpose of documenting and presenting a particular culture or ethnos.  Techniques can be effectively combined, depending on the research question and the aims and goals of the study.   Chapter 10 provides a general overview of all the various techniques and how they can be combined.

The second part of the textbook moves into the doing part of qualitative research once the research question has been articulated and the study designed.  Chapters 11 through 17 cover various data collection techniques and approaches.  Chapters 18 and 19 provide a very simple overview of basic data analysis.  Chapter 20 covers communication of the data to various audiences, and in various formats.

Chapter 11 begins our overview of data collection techniques with a focus on interviewing , the true heart of qualitative research.  This technique can serve as the primary and exclusive form of data collection, or it can be used to supplement other forms (observation, archival).  An interview is distinct from a survey, where questions are asked in a specific order and often with a range of predetermined responses available.  Interviews can be conversational and unstructured or, more conventionally, semistructured , where a general set of interview questions “guides” the conversation.  Chapter 11 covers the basics of interviews: how to create interview guides, how many people to interview, where to conduct the interview, what to watch out for (how to prepare against things going wrong), and how to get the most out of your interviews.

Chapter 12 covers an important variant of interviewing, the focus group.  Focus groups are semistructured interviews with a group of people moderated by a facilitator (the researcher or researcher’s assistant).  Focus groups explicitly use group interaction to assist in the data collection.  They are best used to collect data on a specific topic that is non-personal and shared among the group.  For example, asking a group of college students about a common experience such as taking classes by remote delivery during the pandemic year of 2020.  Chapter 12 covers the basics of focus groups: when to use them, how to create interview guides for them, and how to run them effectively.

Chapter 13 moves away from interviewing to the second major form of data collection unique to qualitative researchers – observation .  Qualitative research that employs observation can best be understood as falling on a continuum of “fly on the wall” observation (e.g., observing how strangers interact in a doctor’s waiting room) to “participant” observation, where the researcher is also an active participant of the activity being observed.  For example, an activist in the Black Lives Matter movement might want to study the movement, using her inside position to gain access to observe key meetings and interactions.  Chapter  13 covers the basics of participant observation studies: advantages and disadvantages, gaining access, ethical concerns related to insider/outsider status and entanglement, and recording techniques.

Chapter 14 takes a closer look at “deep ethnography” – immersion in the field of a particularly long duration for the purpose of gaining a deeper understanding and appreciation of a particular culture or social world.  Clifford Geertz called this “deep hanging out.”  Whereas participant observation is often combined with semistructured interview techniques, deep ethnography’s commitment to “living the life” or experiencing the situation as it really is demands more conversational and natural interactions with people.  These interactions and conversations may take place over months or even years.  As can be expected, there are some costs to this technique, as well as some very large rewards when done competently.  Chapter 14 provides some examples of deep ethnographies that will inspire some beginning researchers and intimidate others.

Chapter 15 moves in the opposite direction of deep ethnography, a technique that is the least positivist of all those discussed here, to mixed methods , a set of techniques that is arguably the most positivist .  A mixed methods approach combines both qualitative data collection and quantitative data collection, commonly by combining a survey that is analyzed statistically (e.g., cross-tabs or regression analyses of large number probability samples) with semi-structured interviews.  Although it is somewhat unconventional to discuss mixed methods in textbooks on qualitative research, I think it is important to recognize this often-employed approach here.  There are several advantages and some disadvantages to taking this route.  Chapter 16 will describe those advantages and disadvantages and provide some particular guidance on how to design a mixed methods study for maximum effectiveness.

Chapter 16 covers data collection that does not involve live human subjects at all – archival and historical research (chapter 17 will also cover data that does not involve interacting with human subjects).  Sometimes people are unavailable to us, either because they do not wish to be interviewed or observed (as is the case with many “elites”) or because they are too far away, in both place and time.  Fortunately, humans leave many traces and we can often answer questions we have by examining those traces.  Special collections and archives can be goldmines for social science research.  This chapter will explain how to access these places, for what purposes, and how to begin to make sense of what you find.

Chapter 17 covers another data collection area that does not involve face-to-face interaction with humans: content analysis .  Although content analysis may be understood more properly as a data analysis technique, the term is often used for the entire approach, which will be the case here.  Content analysis involves interpreting meaning from a body of text.  This body of text might be something found in historical records (see chapter 16) or something collected by the researcher, as in the case of comment posts on a popular blog post.  I once used the stories told by student loan debtors on the website studentloanjustice.org as the content I analyzed.  Content analysis is particularly useful when attempting to define and understand prevalent stories or communication about a topic of interest.  In other words, when we are less interested in what particular people (our defined sample) are doing or believing and more interested in what general narratives exist about a particular topic or issue.  This chapter will explore different approaches to content analysis and provide helpful tips on how to collect data, how to turn that data into codes for analysis, and how to go about presenting what is found through analysis.

Where chapter 17 has pushed us towards data analysis, chapters 18 and 19 are all about what to do with the data collected, whether that data be in the form of interview transcripts or fieldnotes from observations.  Chapter 18 introduces the basics of coding , the iterative process of assigning meaning to the data in order to both simplify and identify patterns.  What is a code and how does it work?  What are the different ways of coding data, and when should you use them?  What is a codebook, and why do you need one?  What does the process of data analysis look like?

Chapter 19 goes further into detail on codes and how to use them, particularly the later stages of coding in which our codes are refined, simplified, combined, and organized.  These later rounds of coding are essential to getting the most out of the data we’ve collected.  As students are often overwhelmed with the amount of data (a corpus of interview transcripts typically runs into the hundreds of pages; fieldnotes can easily top that), this chapter will also address time management and provide suggestions for dealing with chaos and reminders that feeling overwhelmed at the analysis stage is part of the process.  By the end of the chapter, you should understand how “findings” are actually found.

The book concludes with a chapter dedicated to the effective presentation of data results.  Chapter 20 covers the many ways that researchers communicate their studies to various audiences (academic, personal, political), what elements must be included in these various publications, and the hallmarks of excellent qualitative research that various audiences will be expecting.  Because qualitative researchers are motivated by understanding and conveying meaning , effective communication is not only an essential skill but a fundamental facet of the entire research project.  Ethnographers must be able to convey a certain sense of verisimilitude , the appearance of true reality.  Those employing interviews must faithfully depict the key meanings of the people they interviewed in a way that rings true to those people, even if the end result surprises them.  And all researchers must strive for clarity in their publications so that various audiences can understand what was found and why it is important.

The book concludes with a short chapter ( chapter 21 ) discussing the value of qualitative research. At the very end of this book, you will find a glossary of terms. I recommend you make frequent use of the glossary and add to each entry as you find examples. Although the entries are meant to be simple and clear, you may also want to paraphrase the definition—make it “make sense” to you, in other words. In addition to the standard reference list (all works cited here), you will find various recommendations for further reading at the end of many chapters. Some of these recommendations will be examples of excellent qualitative research, indicated with an asterisk (*) at the end of the entry. As they say, a picture is worth a thousand words. A good example of qualitative research can teach you more about conducting research than any textbook can (this one included). I highly recommend you select one to three examples from these lists and read them along with the textbook.

A final note on the choice of examples – you will note that many of the examples used in the text come from research on college students.  This is for two reasons.  First, as most of my research falls in this area, I am most familiar with this literature and have contacts with those who do research here and can call upon them to share their stories with you.  Second, and more importantly, my hope is that this textbook reaches a wide audience of beginning researchers who study widely and deeply across the range of what can be known about the social world (from marine resources management to public policy to nursing to political science to sexuality studies and beyond).  It is sometimes difficult to find examples that speak to all those research interests, however. A focus on college students is something that all readers can understand and, hopefully, appreciate, as we are all now or have been at some point a college student.

Recommended Reading: Other Qualitative Research Textbooks

I’ve included a brief list of some of my favorite qualitative research textbooks and guidebooks if you need more than what you will find in this introductory text.  For each, I’ve also indicated if these are for “beginning” or “advanced” (graduate-level) readers.  Many of these books have several editions that do not significantly vary; the edition recommended is merely the edition I have used in teaching and to whose page numbers any specific references made in the text agree.

Barbour, Rosaline. 2014. Introducing Qualitative Research: A Student’s Guide. Thousand Oaks, CA: SAGE.  A good introduction to qualitative research, with abundant examples (often from the discipline of health care) and clear definitions.  Includes quick summaries at the ends of each chapter.  However, some US students might find the British context distracting and can be a bit advanced in some places.  Beginning .

Bloomberg, Linda Dale, and Marie F. Volpe. 2012. Completing Your Qualitative Dissertation . 2nd ed. Thousand Oaks, CA: SAGE.  Specifically designed to guide graduate students through the research process. Advanced .

Creswell, John W., and Cheryl Poth. 2018 Qualitative Inquiry and Research Design: Choosing among Five Traditions .  4th ed. Thousand Oaks, CA: SAGE.  This is a classic and one of the go-to books I used myself as a graduate student.  One of the best things about this text is its clear presentation of five distinct traditions in qualitative research.  Despite the title, this reasonably sized book is about more than research design, including both data analysis and how to write about qualitative research.  Advanced .

Lareau, Annette. 2021. Listening to People: A Practical Guide to Interviewing, Participant Observation, Data Analysis, and Writing It All Up .  Chicago: University of Chicago Press. A readable and personal account of conducting qualitative research by an eminent sociologist, with a heavy emphasis on the kinds of participant-observation research conducted by the author.  Despite its reader-friendliness, this is really a book targeted to graduate students learning the craft.  Advanced .

Lune, Howard, and Bruce L. Berg. 2018. 9th edition.  Qualitative Research Methods for the Social Sciences.  Pearson . Although a good introduction to qualitative methods, the authors favor symbolic interactionist and dramaturgical approaches, which limits the appeal primarily to sociologists.  Beginning .

Marshall, Catherine, and Gretchen B. Rossman. 2016. 6th edition. Designing Qualitative Research. Thousand Oaks, CA: SAGE.  Very readable and accessible guide to research design by two educational scholars.  Although the presentation is sometimes fairly dry, personal vignettes and illustrations enliven the text.  Beginning .

Maxwell, Joseph A. 2013. Qualitative Research Design: An Interactive Approach .  3rd ed. Thousand Oaks, CA: SAGE. A short and accessible introduction to qualitative research design, particularly helpful for graduate students contemplating theses and dissertations. This has been a standard textbook in my graduate-level courses for years.  Advanced .

Patton, Michael Quinn. 2002. Qualitative Research and Evaluation Methods . Thousand Oaks, CA: SAGE.  This is a comprehensive text that served as my “go-to” reference when I was a graduate student.  It is particularly helpful for those involved in program evaluation and other forms of evaluation studies and uses examples from a wide range of disciplines.  Advanced .

Rubin, Ashley T. 2021. Rocking Qualitative Social Science: An Irreverent Guide to Rigorous Research. Stanford : Stanford University Press.  A delightful and personal read.  Rubin uses rock climbing as an extended metaphor for learning how to conduct qualitative research.  A bit slanted toward ethnographic and archival methods of data collection, with frequent examples from her own studies in criminology. Beginning .

Weis, Lois, and Michelle Fine. 2000. Speed Bumps: A Student-Friendly Guide to Qualitative Research . New York: Teachers College Press.  Readable and accessibly written in a quasi-conversational style.  Particularly strong in its discussion of ethical issues throughout the qualitative research process.  Not comprehensive, however, and very much tied to ethnographic research.  Although designed for graduate students, this is a recommended read for students of all levels.  Beginning .

Patton’s Ten Suggestions for Doing Qualitative Research

The following ten suggestions were made by Michael Quinn Patton in his massive textbooks Qualitative Research and Evaluations Methods . This book is highly recommended for those of you who want more than an introduction to qualitative methods. It is the book I relied on heavily when I was a graduate student, although it is much easier to “dip into” when necessary than to read through as a whole. Patton is asked for “just one bit of advice” for a graduate student considering using qualitative research methods for their dissertation.  Here are his top ten responses, in short form, heavily paraphrased, and with additional comments and emphases from me:

  • Make sure that a qualitative approach fits the research question. The following are the kinds of questions that call out for qualitative methods or where qualitative methods are particularly appropriate: questions about people’s experiences or how they make sense of those experiences; studying a person in their natural environment; researching a phenomenon so unknown that it would be impossible to study it with standardized instruments or other forms of quantitative data collection.
  • Study qualitative research by going to the original sources for the design and analysis appropriate to the particular approach you want to take (e.g., read Glaser and Straus if you are using grounded theory )
  • Find a dissertation adviser who understands or at least who will support your use of qualitative research methods. You are asking for trouble if your entire committee is populated by quantitative researchers, even if they are all very knowledgeable about the subject or focus of your study (maybe even more so if they are!)
  • Really work on design. Doing qualitative research effectively takes a lot of planning.  Even if things are more flexible than in quantitative research, a good design is absolutely essential when starting out.
  • Practice data collection techniques, particularly interviewing and observing. There is definitely a set of learned skills here!  Do not expect your first interview to be perfect.  You will continue to grow as a researcher the more interviews you conduct, and you will probably come to understand yourself a bit more in the process, too.  This is not easy, despite what others who don’t work with qualitative methods may assume (and tell you!)
  • Have a plan for analysis before you begin data collection. This is often a requirement in IRB protocols , although you can get away with writing something fairly simple.  And even if you are taking an approach, such as grounded theory, that pushes you to remain fairly open-minded during the data collection process, you still want to know what you will be doing with all the data collected – creating a codebook? Writing analytical memos? Comparing cases?  Having a plan in hand will also help prevent you from collecting too much extraneous data.
  • Be prepared to confront controversies both within the qualitative research community and between qualitative research and quantitative research. Don’t be naïve about this – qualitative research, particularly some approaches, will be derided by many more “positivist” researchers and audiences.  For example, is an “n” of 1 really sufficient?  Yes!  But not everyone will agree.
  • Do not make the mistake of using qualitative research methods because someone told you it was easier, or because you are intimidated by the math required of statistical analyses. Qualitative research is difficult in its own way (and many would claim much more time-consuming than quantitative research).  Do it because you are convinced it is right for your goals, aims, and research questions.
  • Find a good support network. This could be a research mentor, or it could be a group of friends or colleagues who are also using qualitative research, or it could be just someone who will listen to you work through all of the issues you will confront out in the field and during the writing process.  Even though qualitative research often involves human subjects, it can be pretty lonely.  A lot of times you will feel like you are working without a net.  You have to create one for yourself.  Take care of yourself.
  • And, finally, in the words of Patton, “Prepare to be changed. Looking deeply at other people’s lives will force you to look deeply at yourself.”
  • We will actually spend an entire chapter ( chapter 3 ) looking at this question in much more detail! ↵
  • Note that this might have been news to Europeans at the time, but many other societies around the world had also come to this conclusion through observation.  There is often a tendency to equate “the scientific revolution” with the European world in which it took place, but this is somewhat misleading. ↵
  • Historians are a special case here.  Historians have scrupulously and rigorously investigated the social world, but not for the purpose of understanding general laws about how things work, which is the point of scientific empirical research.  History is often referred to as an idiographic field of study, meaning that it studies things that happened or are happening in themselves and not for general observations or conclusions. ↵
  • Don’t worry, we’ll spend more time later in this book unpacking the meaning of ethnography and other terms that are important here.  Note the available glossary ↵

An approach to research that is “multimethod in focus, involving an interpretative, naturalistic approach to its subject matter.  This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them.  Qualitative research involves the studied use and collection of a variety of empirical materials – case study, personal experience, introspective, life story, interview, observational, historical, interactional, and visual texts – that describe routine and problematic moments and meanings in individuals’ lives." ( Denzin and Lincoln 2005:2 ). Contrast with quantitative research .

In contrast to methodology, methods are more simply the practices and tools used to collect and analyze data.  Examples of common methods in qualitative research are interviews , observations , and documentary analysis .  One’s methodology should connect to one’s choice of methods, of course, but they are distinguishable terms.  See also methodology .

A proposed explanation for an observation, phenomenon, or scientific problem that can be tested by further investigation.  The positing of a hypothesis is often the first step in quantitative research but not in qualitative research.  Even when qualitative researchers offer possible explanations in advance of conducting research, they will tend to not use the word “hypothesis” as it conjures up the kind of positivist research they are not conducting.

The foundational question to be addressed by the research study.  This will form the anchor of the research design, collection, and analysis.  Note that in qualitative research, the research question may, and probably will, alter or develop during the course of the research.

An approach to research that collects and analyzes numerical data for the purpose of finding patterns and averages, making predictions, testing causal relationships, and generalizing results to wider populations.  Contrast with qualitative research .

Data collection that takes place in real-world settings, referred to as “the field;” a key component of much Grounded Theory and ethnographic research.  Patton ( 2002 ) calls fieldwork “the central activity of qualitative inquiry” where “‘going into the field’ means having direct and personal contact with people under study in their own environments – getting close to people and situations being studied to personally understand the realities of minutiae of daily life” (48).

The people who are the subjects of a qualitative study.  In interview-based studies, they may be the respondents to the interviewer; for purposes of IRBs, they are often referred to as the human subjects of the research.

The branch of philosophy concerned with knowledge.  For researchers, it is important to recognize and adopt one of the many distinguishing epistemological perspectives as part of our understanding of what questions research can address or fully answer.  See, e.g., constructivism , subjectivism, and  objectivism .

An approach that refutes the possibility of neutrality in social science research.  All research is “guided by a set of beliefs and feelings about the world and how it should be understood and studied” (Denzin and Lincoln 2005: 13).  In contrast to positivism , interpretivism recognizes the social constructedness of reality, and researchers adopting this approach focus on capturing interpretations and understandings people have about the world rather than “the world” as it is (which is a chimera).

The cluster of data-collection tools and techniques that involve observing interactions between people, the behaviors, and practices of individuals (sometimes in contrast to what they say about how they act and behave), and cultures in context.  Observational methods are the key tools employed by ethnographers and Grounded Theory .

Research based on data collected and analyzed by the research (in contrast to secondary “library” research).

The process of selecting people or other units of analysis to represent a larger population. In quantitative research, this representation is taken quite literally, as statistically representative.  In qualitative research, in contrast, sample selection is often made based on potential to generate insight about a particular topic or phenomenon.

A method of data collection in which the researcher asks the participant questions; the answers to these questions are often recorded and transcribed verbatim. There are many different kinds of interviews - see also semistructured interview , structured interview , and unstructured interview .

The specific group of individuals that you will collect data from.  Contrast population.

The practice of being conscious of and reflective upon one’s own social location and presence when conducting research.  Because qualitative research often requires interaction with live humans, failing to take into account how one’s presence and prior expectations and social location affect the data collected and how analyzed may limit the reliability of the findings.  This remains true even when dealing with historical archives and other content.  Who we are matters when asking questions about how people experience the world because we, too, are a part of that world.

The science and practice of right conduct; in research, it is also the delineation of moral obligations towards research participants, communities to which we belong, and communities in which we conduct our research.

An administrative body established to protect the rights and welfare of human research subjects recruited to participate in research activities conducted under the auspices of the institution with which it is affiliated. The IRB is charged with the responsibility of reviewing all research involving human participants. The IRB is concerned with protecting the welfare, rights, and privacy of human subjects. The IRB has the authority to approve, disapprove, monitor, and require modifications in all research activities that fall within its jurisdiction as specified by both the federal regulations and institutional policy.

Research, according to US federal guidelines, that involves “a living individual about whom an investigator (whether professional or student) conducting research:  (1) Obtains information or biospecimens through intervention or interaction with the individual, and uses, studies, or analyzes the information or biospecimens; or  (2) Obtains, uses, studies, analyzes, or generates identifiable private information or identifiable biospecimens.”

One of the primary methodological traditions of inquiry in qualitative research, ethnography is the study of a group or group culture, largely through observational fieldwork supplemented by interviews. It is a form of fieldwork that may include participant-observation data collection. See chapter 14 for a discussion of deep ethnography. 

A form of interview that follows a standard guide of questions asked, although the order of the questions may change to match the particular needs of each individual interview subject, and probing “follow-up” questions are often added during the course of the interview.  The semi-structured interview is the primary form of interviewing used by qualitative researchers in the social sciences.  It is sometimes referred to as an “in-depth” interview.  See also interview and  interview guide .

A method of observational data collection taking place in a natural setting; a form of fieldwork .  The term encompasses a continuum of relative participation by the researcher (from full participant to “fly-on-the-wall” observer).  This is also sometimes referred to as ethnography , although the latter is characterized by a greater focus on the culture under observation.

A research design that employs both quantitative and qualitative methods, as in the case of a survey supplemented by interviews.

An epistemological perspective that posits the existence of reality through sensory experience similar to empiricism but goes further in denying any non-sensory basis of thought or consciousness.  In the social sciences, the term has roots in the proto-sociologist August Comte, who believed he could discern “laws” of society similar to the laws of natural science (e.g., gravity).  The term has come to mean the kinds of measurable and verifiable science conducted by quantitative researchers and is thus used pejoratively by some qualitative researchers interested in interpretation, consciousness, and human understanding.  Calling someone a “positivist” is often intended as an insult.  See also empiricism and objectivism.

A place or collection containing records, documents, or other materials of historical interest; most universities have an archive of material related to the university’s history, as well as other “special collections” that may be of interest to members of the community.

A method of both data collection and data analysis in which a given content (textual, visual, graphic) is examined systematically and rigorously to identify meanings, themes, patterns and assumptions.  Qualitative content analysis (QCA) is concerned with gathering and interpreting an existing body of material.    

A word or short phrase that symbolically assigns a summative, salient, essence-capturing, and/or evocative attribute for a portion of language-based or visual data (Saldaña 2021:5).

Usually a verbatim written record of an interview or focus group discussion.

The primary form of data for fieldwork , participant observation , and ethnography .  These notes, taken by the researcher either during the course of fieldwork or at day’s end, should include as many details as possible on what was observed and what was said.  They should include clear identifiers of date, time, setting, and names (or identifying characteristics) of participants.

The process of labeling and organizing qualitative data to identify different themes and the relationships between them; a way of simplifying data to allow better management and retrieval of key themes and illustrative passages.  See coding frame and  codebook.

A methodological tradition of inquiry and approach to analyzing qualitative data in which theories emerge from a rigorous and systematic process of induction.  This approach was pioneered by the sociologists Glaser and Strauss (1967).  The elements of theory generated from comparative analysis of data are, first, conceptual categories and their properties and, second, hypotheses or generalized relations among the categories and their properties – “The constant comparing of many groups draws the [researcher’s] attention to their many similarities and differences.  Considering these leads [the researcher] to generate abstract categories and their properties, which, since they emerge from the data, will clearly be important to a theory explaining the kind of behavior under observation.” (36).

A detailed description of any proposed research that involves human subjects for review by IRB.  The protocol serves as the recipe for the conduct of the research activity.  It includes the scientific rationale to justify the conduct of the study, the information necessary to conduct the study, the plan for managing and analyzing the data, and a discussion of the research ethical issues relevant to the research.  Protocols for qualitative research often include interview guides, all documents related to recruitment, informed consent forms, very clear guidelines on the safekeeping of materials collected, and plans for de-identifying transcripts or other data that include personal identifying information.

Introduction to Qualitative Research Methods Copyright © 2023 by Allison Hurst is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

Logo for Open Library Publishing Platform

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Chapter 1: Introduction to Research Methods

Learning Objectives

At the end of this chapter, you will be able to:

  • Define the term “research methods”.
  • List the nine steps in undertaking a research project.
  • Differentiate between applied and basic research.
  • Explain where research ideas come from.
  • Define ontology and epistemology and explain the difference between the two.
  • Identify and describe five key research paradigms in social sciences.
  • Differentiate between inductive and deductive approaches to research.

Welcome to Introduction to Research Methods. In this textbook, you will learn why research is done and, more importantly, about the methods researchers use to conduct research. Research comes in many forms and, although you may feel that it has no relevance to you and/ or that you know nothing about it, you are exposed to research multiple times a day. You also undertake research yourself, perhaps without even realizing it. This course will help you to understand the research you are exposed to on a daily basis, and how to be more critical of the research you read and use in your own life and career.

This text is intended as an introduction. A plethora of resources exists related to more detailed aspects of conducting research; it is not our intention to replace any of these more comprehensive resources. Keep notes and build your own reading list of articles as you go through the course. Feedback helps to improve this open-source textbook, and is appreciated in the development of the resource.

Research Methods, Data Collection and Ethics Copyright © 2020 by Valerie Sheppard is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Grad Coach

Writing The Methodology Chapter

5 Time-Saving Tips & Tools

By: David Phair (PhD) and Amy Murdock (PhD) | July 2022

The methodology chapter is a crucial part of your dissertation or thesis – it’s where you provide context and justification for your study’s design. This in turn demonstrates your understanding of research theory, which is what earns you marks .

Over the years, we’ve helped thousands of students navigate this tricky section of the research process. In this post, we’ll share 5 time-saving tips to help you effectively write up your research methodology chapter .

Overview: Writing The Methodology Chapter

  • Develop a (rough) outline before you start writing
  • Draw inspiration from similar studies in your topic area
  • Justify every research design choice that you make
  • Err on the side of too much detail , rather than too little
  • Back up every design choice by referencing literature

Free Webinar: Research Methodology 101

1. Develop an outline before you start writing 

The first thing to keep in mind when writing your methodology chapter (and the rest of your dissertation) is that it’s always a good idea to sketch out a rough outline of what you are going to write about before you start writing . This will ensure that you stay focused and have a clear structural logic – thereby making the writing process simpler and faster.

An easy method of finding a structure for this chapter is to use frameworks that already exist, such as Saunder’s “ research onion ” as an example. Alternatively, there are many free methodology chapter templates for you to use as a starting point, so don’t feel like you have to create a new one from scratch.

Next, you’ll want to consider what your research approach is , and how you can break it down from a top-down angle, i.e., from the philosophical down to the concrete/tactical level. For example, you’ll need to articulate the following:  

  • Are you using a positivist , interpretivist , or pragmatist approach ?
  • Are you using inductive or deductive reasoning?
  • Are you using a qualitative , quantitative, or mixed methods study?

Keep these questions front of mind to ensure that you have a clear, well-aligned line of argument that will maintain your chapter’s internal and external consistency.

Remember, it’s okay if you feel overwhelmed when you first start the methodology chapter. Nobody is born with an innate knowledge of how to do this, so be prepared for the learning curve associated with new research projects. It’s no small task to write up a dissertation or thesis, so be kind to yourself!

Starting the process with a chapter outline will help keep your writing focused and ensure that the chapter has a clear structural logic.

2. Take inspiration from other studies 

Generally, there are plenty of existing journal articles that will share similar methodological approaches to your study. With any luck, there will also be existing dissertations and theses that adopt a similar methodological approach and topic. So, consider taking inspiration from these studies to help curate the contents of your methodology chapter.

Students often find it difficult to choose what content to include in the methodology chapter and what to leave for the appendix. By reviewing other studies with similar approaches, you will get a clearer sense of your discipline’s norms and characteristics . This will help you, especially in terms of deciding on the structure and depth of discussion.  

While you can draw inspiration from other studies, remember that it’s vital to pay close attention to your university’s specific guidelines, so you can anticipate departmental expectations of this section’s layout and content (and make it easier to work with your supervisor). Doing this is also a great way to figure out how in-depth your discussion should be. For example, word-count guidelines can help you decide whether to include or omit certain information.

Need a helping hand?

chapter 1 of research methodology

3. Justify every design choice you make

The golden rule of the methodology chapter is that you need to justify each and every design choice that you make, no matter how small or inconsequential it may seem. We often see that students merely state what they did instead of why they did what they did – and this costs them marks.

Keep in mind that you need to illustrate the strength of your study’s methodological foundation. By discussing the “what”, “why” and “how” of your choices, you demonstrate your understanding of research design and simultaneously justify the relevancy and efficacy of your methodology – both of which will earn you marks.

It’s never an easy task to conduct research. So, it’s seldom the case that you’ll be able to use the very best possible methodology for your research (e.g. due to time or budgetary constraints ). That’s okay – but make sure that you explain and justify your use of an alternate methodology to help justify your approach.

Ultimately, if you don’t justify and explain the logic behind each of your choices, your marker will have to assume that you simply didn’t know any better . So, make sure that you justify every choice, especially when it is a subpar choice (due to a practical constraint, for example). You can see an example of how this is done here.

The golden rule of the methodology chapter is that you need to justify each and every design choice that you make, no matter how small.

4. Err on the side of too much detail

We often see a tendency in students to mistakenly give more of an overview of their methodology instead of a step-by-step breakdown . Since the methodology chapter needs to be detailed enough for another researcher to replicate your study, your chapter should be particularly granular in terms of detail. 

Whether you’re doing a qualitative or quantitative study, it’s crucial to convey rigor in your research. You can do this by being especially detailed when you discuss your data, so be absolutely clear about your:  

  • Sampling strategy
  • Data collection method(s)
  • Data preparation
  • Analysis technique(s)

As you will likely face an extensive period of editing at your supervisor/reviewer’s direction, you’ll make it much easier for yourself if you have more information than you’d need. Some supervisors expect extensive detail around a certain aspect of your dissertation (like your research philosophy), while others may not expect it at all.

Remember, it’s quicker and easier to remove/ trim down information than it is to add information after the fact, so take the time to show your supervisor that you know what you’re talking about (methodologically) and you’re doing your best to be rigorous in your research.

The methodology chapter needs to be detailed enough information for another researcher to replicate your study, so don't be shy on detail.

5. Provide citations to support each design choice

Related to the issue of poor justification (tip #3), it’s important include high-quality academic citations to support the justification of your design choices. In other words, it’s not enough to simply explain why you chose a specific approach – you need to support each justification with reference to academic material.  

Simply put, you should avoid thinking of your methodology chapter as a citation-less section in your dissertation. As with your literature review, your methods section must include citations for every decision you make, since you are building on prior research.  You must show that you are making decisions based on methods that are proven to be effective, and not just because you “feel” that they are effective.

When considering the source of your citations, you should stick to peer-reviewed academic papers and journals and avoid using websites or blog posts (like us, hehe). Doing this will demonstrate that you are familiar with the literature and that you are factoring in what credible academics have to say about your methodology.

As a final tip, it’s always a good idea to cite as you go . If you leave this for the end, then you’ll end up spending a lot of precious time retracing your steps to find your citations and risk losing track of them entirely. So, be proactive and drop in those citations as you write up . You’ll thank yourself later!

Let’s Recap…

In this post, we covered 5 time-saving tips for writing up the methodology chapter:

  • Look at similar studies in your topic area
  • Justify every design choice that you make
  • Back up every design choice by referencing methodology literature

If you’ve got any questions relating to the methodology chapter, feel free to drop a comment below. Alternatively, if you’re interested in getting 1-on-1 help with your thesis or dissertation, be sure to check out our private coaching service .

chapter 1 of research methodology

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

You Might Also Like:

Writing A Literature Review: Tips & Tricks

What data analysis method can work best for my study. I am using a mixed method in the study. I am developing a framework to address the challenges faced by the taxi operators as entrepreneurs. I will need to analyse both using qualitative and quantitative.

Rubab

How to find standard deviation for non numerical data

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

  • Print Friendly
  • Introduction to Problem Statements, Purpose Statements, and Research Questions

Worksheets and Guides

Chapter 1 playlist.

  • Student Experience Feedback Buttons
  • Narrowing Your Topic
  • Problem Statement
  • Purpose Statement
  • Conceptual Framework
  • Theoretical Framework
  • Quantitative Research Questions This link opens in a new window
  • Qualitative Research Questions This link opens in a new window
  • Qualitative & Quantitative Research Support with the ASC This link opens in a new window
  • Library Research Consultations This link opens in a new window

Jump to DSE Guide

Need help ask us.

chapter 1 of research methodology

Chapter 1 introduces the research problem and the evidence supporting the existence of the problem. It outlines an initial review of the literature on the study topic and articulates the purpose of the study. The definitions of any technical terms necessary for the reader to understand are essential. Chapter 1 also presents the research questions and theoretical foundation (Ph.D.) or conceptual framework (Applied Doctorate) and provides an overview of the research methods (qualitative or quantitative) being used in the study.  

  • Research Feasibility Checklist Use this checklist to make sure your study will be feasible, reasonable, justifiable, and necessary.
  • Alignment Worksheet Use this worksheet to make sure your problem statement, purpose, and research questions are aligned. Alignment indicates the degree to which the purpose of the study follows logically from the problem statement; and the degree to which the research questions help address the study’s purpose. Alignment is important because it helps ensure that the research study is well-designed and based on logical arguments.
  • SOBE Research Design and Chapter 1 Checklist If you are in the School of Business and Economics (SOBE), use this checklist one week before the Communication and Research Design Checkpoint. Work with your Chair to determine if you need to complete this.

Was this resource helpful?

  • Next: Narrowing Your Topic >>
  • Last Updated: Apr 24, 2024 2:48 PM
  • URL: https://resources.nu.edu/c.php?g=1006886

National University

© Copyright 2024 National University. All Rights Reserved.

Privacy Policy | Consumer Information

University of Northern Iowa Home

  • Chapter One: Introduction

In this chapter, we first describe how developing a command of research methods can assist you in your careers and personal lives. Second, we provide a brief definition of our topic of study in this book – communication research. Third we identify the predominant research and creative methods used in the field of Communication Studies. Fourth, we explain the academic roots of the diverse methods used in communication studies: the humanities and social sciences. Fifth, we explain the implicit and explicit relationships between theory and research methods. Sixth, we describe how the choice of research methods influences the results of a study. Sixth, we provide a preview of the remainder of the book, and finally, seventh, we describe our approach to writing this book.

  • Chapter Two: Understanding the distinctions among research methods
  • Chapter Three: Ethical research, writing, and creative work
  • Chapter Four: Quantitative Methods (Part 1)
  • Chapter Four: Quantitative Methods (Part 2 - Doing Your Study)
  • Chapter Four: Quantitative Methods (Part 3 - Making Sense of Your Study)
  • Chapter Five: Qualitative Methods (Part 1)
  • Chapter Five: Qualitative Data (Part 2)
  • Chapter Six: Critical / Rhetorical Methods (Part 1)
  • Chapter Six: Critical / Rhetorical Methods (Part 2)
  • Chapter Seven: Presenting Your Results

How Will Research Methods Help in My Life?

If you want to learn practical skills relevant to your professional, personal and community life, learn research methods. Given that daily life is full of decision-making opportunities and challenges, knowing how to effectively do research is essential. Ideally, any decision you make is based on research, and rigorous methods enable you to conduct better research and make better decisions. People who know how to ethically use research methods quickly become leaders in their workplaces and communities. Research also can inform creative expression. If you understand why things work the way they do, you can make more thoughtful, creative choices.

Consider how you make choices in everyday life such as the following:

  • Which route to take to get to class on time
  • What to eat for lunch
  • How to make a major purchasing decision

Or, how you address more complex questions such as whether dishonesty is ever warranted, or if there is a God?

Brainstorm all the ways in which you think you know something for one or more of the examples listed above.

If you are like previous students in this course, you may have responded: "read," "observe," "intuit," "faith," "advice," "physical senses," "test it out," "compare," "Google it" and more.

What does this activity reveal about how you come to know something?

We hope the activity above reveals you already are a researcher, and use some informal research methods every day of your life. You likely use more than one way to know something. Multiple methods construct knowledge. And being educated includes questioning the results of each method. For example, if you use  Google  or  Wikipedia  to find information, how do you know the source is reliable? What clues should you look for?

Research methods will help you be a better ....

  • Critical Consumer  — You will find you look at the world of information through a more refined lens. You may ask questions about information you never thought to ask before, such as: "What evidence is this conclusion based on?" "Why did the researcher interview rather than survey a larger number of people?" and "Would the results have been different if the participants were more ethnically and racially diverse?  
  • Competent Contributor  — When an organization you belong to wants to attain a group's input on a program, product or service, you will know how to construct, administer and statistically analyze survey results. Or if the project warrants small focus group discussions for information gathering, you will know how to facilitate them as well as how to identify themes from the discussions.  
  • Problem-Solver  — Research methods skills are nearly synonymous with problem- solving skills. You will learn how to synthesize information, assess a current state of knowledge, think creatively, and make a plan of action for original research gathering and application.  
  • Strategic Planner – Knowing research methods can teach you how to gather the necessary information to forecast and plan tactically rather than only react to situations, whether it is in your work place or personal life.  
  • Decision-Maker  — As you cross through life transitions and major decisions stare you in the face, such as how to keep a job, give the best care for aging parents, or select the least invasive medical treatment, you will have coping skills to help you break down the decision into manageable parts and approach the decision making process from more than one perspective.   
  • Informed Citizen  — As a person educated in how knowledge is constructed, you will have the skills needed to be vigilant for your community and to identify and address potential problems, be they environmental, political, social, educational, and/or about quality of community life.

For more specific ideas about how a command of research methods can broaden your life options, see the examples of practical research at  Communication Currents: Knowledge for Communicating Well . It is a reader-friendly magazine where communication scholars discuss research about current social problems ( The National Communication Association - Communication Currents ). Also check out the National Communication Association website  http://www.natcom.org/  for careers in communication.

The Topic of Study: Communication Research

You may have noticed we, the authors, use the singular form of the term communication to refer to the academic field of study on a wide variety of message types, rather than the plural form: communications. The distinction is a quick way to tell who understands communication is one specific field of study and who does not, so you will want to use the proper, singular form when referring to the field of study. Communications – plural is used only when referring to multiple media sources, as in "the communications news media" (Korn, Morreale, & Boileau, 2000).

The forms communication can take are nearly endless. They include, but are not limited to: language, nonverbal communication, one-on-one interpersonal communication, organizational communication, film, oral interpretations of prose or poetry, theatre, public speeches, public events, political campaigns, public relations campaigns, news media, Internet, social media, photography, television, social movements, performance in everyday life, journalistic writing, and more. Yet, the theme that runs through almost all Communication Studies research is that communication is more than a means to transmit information. Although it is used to transmit information and get things done, more importantly, communication is the means through which people make meaning and come to understand each other and the world.

Because of this, communication scholars tend to operate with the assumption that reality is a social construction, constructed through human beings' use of communication, both verbal and visual (Gergen, 1994). Thus, when communication scholars conduct research, they ask questions not only about how to make communication more precise and/or effective, but they also ask questions about how communication is being used in a particular context to shape individuals' and groups' world views.

Research, as a form of communication, contributes to the social construction of knowledge. Knowledge does not come out of a vacuum that is free of cultural values. Instead, research results, or what society calls knowledge, is influenced by the values, beliefs, methods choices, and interpretations of those in a given culture doing the research. Knowledge and one's reality are constructed through an interactive, interpretive process. Although scholars from a more traditional natural science view might argue there are absolute truths and set realities, in the study of human interaction, there are few universal truths about communication and what is seen as knowledge changes across cultures and over time. Unique cultural contexts, social roles, and inequities create a wide spectrum of behaviors ( Kim ,  http://plato.stanford.edu/entries/weber/ ). That is what makes miscommunication common and why research in our field is so much in demand. It is highly practical and relevant work.

Research  refers to the systematic study of a topic and can include social science and creative work. Research, quite simply, refers to people's intellectual work of gathering, organizing, and analyzing data, which enables them to create meaning they can then present to others. Research is conducted to answer questions or solve problems in a systematic way. Being  systematic  means that the steps of the study are guided by principles and theory, rather than just chaotic wandering; the data used is representative and not just anecdotal or random. Being systematic in a way that can be replicated is usually emphasized more in natural and social science research, such as organizational and interpersonal communication research, than the humanities and fine arts, such as rhetorical studies and performance studies, but, rhetoric scholars and artists also rely on methods and theoretical training to guide their work.

Communication Studies research has several unique characteristics:

  • Communication research is the study of how people make meaning.  If one thinks of communication as the process of making meaning, then the study of communication is the study of this meaning making process.  
  • Communication research is the study of patterns  (Keyton, 2011). Communication and meaning are made possible through the creation of patterns. For example, languages are rule-based and construct recognizable patterns (such as sentences). Conversations have social norms of politeness to enable participants to build on each party's turns at talk; social media have unique patterns of interaction (such as the abbreviations used in text messaging on cell phones or the emoticons used in e-mail and social networks); and persuasive messages are built on patterns of communication strategies (such as advertisements showing sequences of visual appeals for destitute children to solicit donations).  
  • Communication research is practical knowledge construction.  The field of communication is highly applied. Scholars and practitioners try to do work that matters. Work that improves the quality of people's lives, that solves problems, and that is needed. Research in the field is pragmatic. Film makers tell a story that they believe needs to be told, performance studies students create interactive scenarios to draw the audience into needed cultural discussion, and public relations practitioners conduct market analyses as a basis for planning a client's communication strategies.  
  • A ll research builds an argument. Whether it is a creative, rhetorical, qualitative or quantitative project, the author necessarily has a point to make. The introductory rationale for a project, the choices the researcher makes in methods selection, the interpretations offered, and the significance she or he claims for the results are all a part of building an argument. If all knowledge is socially constructed, then all research or scholarship is a persuasive process.

Whether one is doing Creative, qualitative, rhetorical or quantitative work, the methods share the above characteristics, as they are inherent in the very communication process being studied.

Research Methods

The term  method  refers to the processes that govern scholarly and creative work. Methods provide a framework for collecting, organizing, analyzing and presenting data. Scholars use a range of methods in Communication Studies: quantitative, qualitative, critical/rhetorical, and creative. This text focuses on the first three, but the authors note connections to creative work when relevant.

Quantitative Studies  reduce data into measurable numerical units (quantities). An example would be a survey administered to determine the number of times first-year college students use social networking sites and for what purposes. Such a survey could provide general statistics on frequency and purpose of use. But, such a study also could be set up to determine if first and fourth year college students use social networks differently, or if students with smart phones spend more time on Facebook than students who rely on computers to check Facebook.

Qualitative Studies  use more natural observations and interviews as data. An example would be a study about a workplace organization's leadership and communication patterns. A researcher could interview all the members of the business, and then also observe the members in action in their place of work. The researcher would then analyze the data to see if themes emerge, and if the interview and observational data results are similar. The researcher might then propose changes to the organization to enhance communication and performance for the organization.

Critical/Rhetorical Studies  focus on texts as sources for data. The term  texts  is used loosely here to refer to any communication artifact --films, speeches, historical monuments, news stories, letters, tattoos, photos, etc. Here, the data collected is the text, and it is used by the researcher to support an argument about how the text participates in the construction of people's understanding of the world. An example would be an analysis of a presidential inaugural address to understand how the speech writers and speaker are attempting to reunite the nation after a hotly contested election and invest the new president with the powers of the office.

Creative Scholarship  in the field of Communication Studies refers most often to work done in performance studies, film making, and computer digital imagery, such as Dreamweaver and Photoshop (e.g. Camp Multimedia Begins Two-Week Run ).  Performance Studies  is a wide umbrella term used to refer to several methods and products of scholarship. It is distinct from theater in that it is the study of performances in everyday life. It involves students in script writing, acting, and directing productions based upon oral history and ethnographic qualitative research, as well as personal experience and creative performance techniques used to tell a story more evocatively.  Film Making  can also include interviews, oral histories, and ethnographies, as well as learning aesthetic methods to effectively present verbal and visual images. Our colleague Karen Mitchell has used qualitative methods of interviewing and ethnography to script performances on topics from the lives of undocumented immigrants in the U.S. to romance novel readers (1996).

Communication Studies Bridges the Humanities and Social Sciences

How is it that Communication Studies as an academic field came to embrace so many different methods, given most other disciplines tend to use only one, or maybe two? The answer lies in the history of the field.

Communication Studies is different from other academic fields because it is rooted in one of the oldest areas of scholarship (rhetoric is one of the original four liberal arts) and in several of the newest areas of scholarship (such as electronic media and intercultural communication). The study of rhetoric dates back to 350 B.C.E, the time of Aristotle and the formation of democratic governance in Greece. The study of intercultural communication dates back to the 1940s and emerged out of the commerce and political needs in the U.S. after World War II (Leeds-Hurwitz, 1990). The study of the Internet took shape in the 1990s as it became a popular medium for communication (Campbell, Martin & Fabos, 2010). Because the discipline of Communication Studies includes research on all forms of communication, the method of study needs to fit as the form of communication. However, just because new forms emerge (like social media), old forms (like public speaking) do not disappear. Thus, as students, future practitioners and scholars, we need to employ a wide range of scholarly approaches. (for more about the history of the field see:  Communication Scholarship and the Humanities ) .

The diverse origins of Communication Studies mean its scholars use a range of methods from the humanities (e.g., rhetorical criticism and performance) and the social sciences (e.g., quantitative and qualitative research). Both focus on the study of society, but the humanities embrace a more holistic approach to knowledge and creativity. The  humanities  are those fields of study that focus on analytic and interpretive studies of human stories, ideas and words (rather than numbers), and include philosophy, English, religion, modern and classical languages, and Communication Studies. When Communication Studies scholars analyze how communicative acts (like speeches or photographs or letters) create social meaning, they do so from a perspective that emphasizes interpretation.

The social sciences use research methods borrowed from previously established and recognized fields of natural science study, such as biology and chemistry.  Scientific methods  of knowledge construction are accomplished through controlled observation and measurement or laboratory experiments, and generally use statistics to form conclusions (Kim, 2007). The  social sciences  apply scientific methods to study human behavior, for example scholars use surveys to find out about people's communication patterns or create laboratory experiments to observe interruption patterns in conversation. In addition to Communication Studies, examples of other social science fields include economics, geography, psychology, sociology, and political science.

Studying human communication from the perspective of the social sciences differs in important ways from studying human communication from the perspective of the humanities. Social scientists typically are interested in studying shared everyday life experiences, such as turn-taking norms in conversation, how people build relationships through self-disclosure, and what behaviors contribute to a successful group, family or organizational culture. Social science researchers attempt to find generalizations about human behaviors based on extensive research that may be used to make predictions about that behavior. Take, for instance, research on communication in heterosexual married couples. Based on over twenty years of research, psychologist John Gottman found in 1994 he could predict with 94% accuracy which marriages will fail based on patterns of only five negative conflict behaviors among couples who ended in divorce(for updates on his work visit his website ( Research FAQs ). (Of course exceptions exist to generalizations, but for a social scientist, the exception to the rule may be ignored as an insignificant outliers, a random error.

Instead of seeking out generalizations about communication, scholars in the humanities tend to focus on the outliers, or what are considered distinctive human creations, such as Abraham Lincoln's "Gettysburg Address," Elizabeth Cady Stanton's "Solitude of Self," Shakespeare's  Romeo and Juliet , Lorraine Hansberry's  Raisin in the Sun , Beethoven's Fifth Symphony, or Ani diFranco's "Dilate." Humanities scholars tend to focus on understanding  how  something happened or how someone attempted to evoke meanings and aesthetic reactions in the receivers of a message, rather than describing what occurred and predicting what will occur.

As an example of how diverse methods have been used to research a topic, consider how researchers who want to try to reduce intimate partner violence have approached the problem drawing on methods from across fields of study.

Quantitative researchers administered the National Survey on Violence Against Women and found 1.5 million women are physically or sexually assaulted by their domestic partners annually in the U.S. (Tjaden & Thoennes, 2000). The survey identified the difficult reality about the enormous extent of the problem. Qualitative researcher, Loren Olson (2010), wrote an autoethnography of her personal experience as a battered woman. By doing so she put a face on the problem and demonstrated a way in which she was able to reconstruct her identity after the abuse.

Performance studies scholar M. Heather Carver and ethnographic folklorist Elaine Lawless (2009) conducted a qualitative study with women who are surviving intimate violence and generated a creative performance script from their observations. The theatrical performance developed with creative methods literally help to give voice to the experiences of the women in the qualitative study, raises awareness about the problem, and may motivate audience members to address the problem in their personal or community lives.

Researchers also have critically analyzed the way domestic violence is communicated in various media. For example, Cathy Ferrand Bullock (2008) studied media framing in domestic violence news stories in Utah newspapers and rhetoric scholar Nathan Stormer (2003) studied the play,  A Jury of Her Peers , to explore how collective memory is formed about acts of domestic violence. These samples of research into the complex social problem of domestic violence demonstrate how both humanities and social science approaches to scholarship are needed and valued. Because the social sciences and humanities provide different contributions to the construction of knowledge, together they create a fuller picture of a social problem or issue of study.

Given its multi-methodological research, Communication Studies is uniquely positioned to contribute to both of the two most prominent approaches to knowledge construction: humanistic and social scientific approaches. This is why, as the authors of this book, we believe Communication Studies provides a well-rounded education to prepare students to respond to the challenges and opportunities of the culturally, technologically, and economically complex 21st century.

The Interdependence of Theory and Research Methods

Whether you approach a topic of study from a humanistic or social science perspective, you will necessarily work with two-components: theory (explanations that guide or evolve from a study) and methods (application of tools to analyze texts or data). Even though the two serve distinct research functions, there is great interdependence between theory and method. Theory informs methods, and methods enable theory construction and revision.

At its essence, a  theory  is simply a person's attempt to explain or understand something. Individuals use theories to help make sense of their world and everyday lives. An academic theory is different from everyday theories only in the degree of rigor and research used to develop it and the depth of explanation it provides. Academic theories are more formal, with detailed explanations of the parts that make up the theory, and are usually tested (West & Turner, 2010). But as with theories for everyday life, they are subject to change and refinement. DeFrancisco and Palczewski (2007) emphasize, "A theory is not an absolute truth, but an argument to see, order, and explain the world in a particular way" (p. 27). For any topic of study, multiple theories could explain it, and research can be used to determine which theory offers the best explanation. Communication theories tend to focus on helping explain how and why people interact as they do in interpersonal relationships, small groups, organizations, cultures, nations, publics, and mediated contexts. Theories can help people understand their own and others' communication.

When you make decisions in daily life, you probably use an informal theory. You might collect some data (or try and recall what information you have), you might discard data that comes from non-credible sources, and then you might assess your options. You will likely make your assessment based on hunches or underlying assumptions you have about what makes sense. Those hunches or assumptions are a lay person's theory. They help you make sense of things and inform your decisions.

Activity Consider the following questions to determine if you use theories in your daily life:

  • What is your advice for how to live on a college student's budget?
  • Do you think advertising influences your purchasing decisions? If so, how?
  • What is your approach to making a good first impression on a person to whom you are attracted?
  • How do you know someone is attracted to you?
  • Why do you think people tend to avoid relationships with others they perceive as different from them?

If you have ideas on the above topics, you are a theorist.

Now ask yourself: what do your answers to the specific questions consist of?

  • Are they attempts to explain a phenomenon?
  • How did you form the explanations?
  • Are they based on prior experience, advice from others, and/or informal research?

Likely your answers are a little of each.

A further question to ask yourself is:

  • Are other explanations possible besides the ones you developed?

Students have developed more than one way to survive on a college student's budget. For one thing, not all college students are living on a tight budget, many will survive through student loans and jobs, others may get allowances from their parents, have spouses or partners who are supporting them, etc. Some will delay gratification of purchases such as cars, I-Pads, smartphones, spring break trips, and more. Others may argue, "You only live once," and use credit cards to charge for their pleasures or life necessities. The point is people develop multiple theories for any topic of interest, and many are useful.

People develop theories through testing, academic debates, and scholarly/creative work. Natural science and social science researchers, in particular, believe that the best research is directed or driven by academic theory. This means the research methods chosen are not random but are firmly based in a credible theoretical approach that has been tested over time.

Theories often guide research. When studying presidential campaigns for example, scholars often use Thomas Burke's theories on how speakers create identification to explore the ways in which candidates create connections with their audience (Burke, 2002).

Sometimes the research will extend or challenge the legitimacy of the theory. For example, intercultural communication scholar, William Gudykunst extended Berger and Calabrese's (1975) assumed universal Uncertainty Reduction Theory (URT) regarding what people do to reduce uncertainty anxiety when communicating with strangers. During 30 years of research, Gudykunst tested URT in cross cultural interactions and developed a new intercultural theory, Anxiety/Uncertainty Management (AUM) with 47 axioms or specific distinctions that help explain the universal and cultural variances he found (2005). Contrary to the original URT, Gudykunst now proclaims cultures vary in terms of comfort with uncertainty and the methods they use to manage it. These cultural differences contribute to unique cultural identities and help explain communication problems with other groups.

In the field of gender studies in communication there are countless examples of research that has disproven the commonly held theoretical assumption that universal gender differences exist between all women and men (e.g. Tannen, 1990; or in the popular press:  Men are from Mars and Women are from Venice  (Gray, 1992). In fact, communication scholars Kathryn Dindia and Dan Canary (2006) published a series of quantitative  meta-analyses  (a statistical way to control for differences across studies to directly compare the results) on just about every presumed communication difference previous researchers have studied. What did they find? While some differences were present, the variances  among  women's behaviors and among men's behaviors were greater than those  between  the sexes, and furthermore, women and men communicate in many more ways that are similar rather than different. Finally, they found that the assumption of two distinct sets of behavior is far too simplistic. It ignores the fact that people have the ability to adjust their behaviors according to situational needs and that gender identity does not affect one's behavior alone. It is also influenced by one's race, ethnic, age, nationality, sexual orientation and more.

A useful way to think of the relationship between theory and scholarly/creative work is that it is synergistic – each influences the other, almost simultaneously. As the illustration below shows, the theories selected direct the types of  research questions  posed to guide a study, the questions dictate the appropriate research methods needed, which then affect the results produced, which in turn contributes to theory building, thus the cycle repeats.

The General Research Process: Circular and Interdependent

Image removed.

Knowledge  generally refers to a command of facts, theory and practical information. There is not one agreed upon approach for constructing knowledge as is illustrated in the above discussion of diverse research methods. Indeed, there is an entire field of philosophy,  epistemology , which focuses on debates about how knowledge is attained. Epistemologists ask "how does one know something?" Is knowledge found or created? These are questions we encourage you to ask as you learn about the various research methods. The methods researchers use to construct knowledge are generally called  methodology . The term simply means an approach being used to form knowledge is assumed to have both a theory and a method. Here again the interdependence between theory and method are evident.

Finally, throughout the research process the ability to think critically is essential. To be critical means to examine material in more depth, to peel back layers of meaning, to look beyond chunks of information to the context in which the information is presented, to look for multiple interpretations, to attempt to identify why a piece of information or perspective is important and/or not important. It requires doing a close reading or investigation of the topic of study in a more nuanced, systematic way. It does not mean to always be negative, but rather to question even common assumptions.

Research Methods Influence Results

The research methods one chooses for a study are critical. The methods will largely determine the results or what is called knowledge. The influence of methods choices is more visible when comparing social science and humanities approaches to the construction of knowledge, as will be discussed in chapter 2. The two are designed to answer different types of research questions. Together, they will offer you a wealth of methods choices.

For example, consider the relatively simple task of measuring the floor area of a room. We assigned small groups of students to measure the square footage in a room. Each group was provided different measurement tools. One group used a tape measure 12 feet long, another used a tape measure 40 feet long, another group used their own feet, and another used a metric tape measure. As you can imagine, the groups' results differed every time. Some used feet rather than inches to calculate square feet, some did not measure the same exact places in the room, metric measurements produced different results than the U.S. measuring system, and human feet produced varying results. The point here is not that one method was superior to another or that the groups made errors. The point is that even a slight change in methods can produce significant changes in results (Turman, personal communication, January 27, 2010). (If you would like to see more on metrics versus U.S. units conversion, see for example,  Metric to U.S. units conversion .

If diverse results can be produced when measuring the floor area of a room, imagine how different research methods may influence the study of processes as complex as human communication. Leslie Baxter has studied interpersonal relationship development and maintenance for nearly 20 years. Most of her early research was based on quantitative surveys of romantic partners in an attempt to identify the specific tensions or stresses in their relationship. By using standardized surveys she was able to identify three dominant tensions most couples struggled with: connection/independence, openness/closedness, and predictability/spontaneity. From this she developed what is now a well known theory in the field, Dialectic Tensions Theory. However, more recently she revised her theory based on qualitative studies of relational partners' conversations. Baxter now argues that by examining tensions in actual discourse rather than surveys, she is not only able to identify common tensions, but move beyond identification to see why some relationships successfully negotiate the tensions and why others do not (2011). We offer this example not to argue qualitative methods are superior to quantitative ones, but simply to make the point that the two serve different functions.

As you will learn in the coming chapters, each method used to collect data carries with it a different implied theory about how knowledge should be, or is formed. When researchers use surveys they value the ability to solicit a larger number of people and make generalizations from the responses. When researchers analyze conversations or use interviews, they value the ability to probe individual perspectives in more depth and are less concerned with generalizations. As teachers, scholars and practitioners, the authors of this book believe a command of research methods is central to developing one's unique expertise.

Preview of Chapters

In this book, three general research approaches are included: quantitative social science research methods, qualitative social science research methods, and critical rhetorical research methods. This does not mean these three are the only approaches to knowledge construction used in the field of Communication Studies or that they are necessarily independent or opposite of each other. Communication Studies is a wonderfully diverse field of study. In addition to rhetorical methods, other humanities scholarship include performance studies and film making. Because of the extreme interdisciplinary nature of film-making and performance studies, no one research method or chapter is dedicated to them. Instead we integrate examples throughout the collection, and readers should keep in mind how such work pushes the boundaries of traditional academic fields. Below are summaries/previews of the remaining chapters in this book.

Chapter One Summary : In the present chapter, we overviewed the interdisciplinary nature of the field of Communication Studies and demonstrated how this provides a broader choice of research methods for students and faculty members in the field. We introduced basic concepts necessary to have a foundation for the study of research methods. Even though scholars use diverse research methods in the field, they are built on common premises. One is that knowledge is constructed. The way it is constructed is influenced by the theoretical approaches used and the related research methods chosen. Understanding these fundamental relationships will help students be more informed critical consumers and contributors to the field of Communication Studies, their chosen professions, and society.

Chapter Two: General Comparisons . In chapter two, we offer basic points of comparison for the research methods taught in this book. This comparison should help provide a structure to understand how the diverse methods are distinct from each other before you are introduced to the specifics of conducting research in each method in subsequent chapters. The comparison is based on the two general orientations to knowledge construction introduced in chapter one: humanistic and social scientific.

Chapter Three: Ethical Research, Writing, and Creative Work . In this chapter, we discuss the importance of researcher ethics. This chapter is placed at the front of the book to stress this importance. Regardless of the method chosen, researchers have ethical choices to make in writing honestly, citing other sources, and treating human subjects fairly. Good research is, at its core, based on ethical principles.

Chapter Four: Quantitative Methods . The first research approach presented is quantitative research methods from the social sciences. The rules involved in doing quantitative methods are very clear, with a linear research process. Reading this chapter will teach you how to plan and conduct a quantitative study, and make sense of your findings once you have collected your data.

Chapter Five: Qualitative Methods . Qualitative research methods can be placed in the middle of a continuum of research methods from the scientific to the humanistic. Qualitative methods are usually considered to be a social science approach, but in more recent years researchers have been pushing these boundaries to embrace multiple ways of knowing.

Chapter Six: Critical/Rhetorical Methods . The core assumption of rhetorical criticism is that symbolic action (the use of words, images, stories, and argument) are more than a means to transmit information, but actually construct social reality, or people's understanding of the world. Learning methods of rhetorical criticism enable you to critique the use of symbolic action and understand how it constructs a particular understanding of the world by framing a concept in one way rather than another. The more adept you become at analyzing others' messages, the more skilled you become at constructing your own.

Chapter Seven: Presenting Your Results . This chapter teaches you how to present the results of your study, regardless of the choice made among the three methods. Writing in academics has a basic form and style that you will want to learn not only to report your own research, but also to enhance your skills at reading original research published in academic journals. Beyond the basic academic style of report writing, there are specific, often unwritten assumptions about how quantitative, qualitative, and rhetorical studies should be organized and the information they should contain. In this chapter students will learn about the functions of each part of a report (e.g. introduction, methods and data description, and critical conclusion) and find useful criteria to help guide the writing of each part in a research report.

Approach to Writing this Resource Book

When the faculty in the UNI Department of Communication Studies decided to make research methods a required course for all students majoring in the department (starting Fall, 2010), we searched for a textbook that equitably covered methods used in the humanities  and  social sciences. We could not find one, so we decided to write our own. This resource book is the product of a collaborative effort by faculty in the department. Although five of us wrote and organized the chapters, everyone in the department was invited to contribute ideas and examples.

The result is not a traditional textbook. For one thing, rather than one voice, the authors hope you will hear their distinct voices in each chapter influenced, in part, by the methods chosen and the values these methods reflect. The differing styles should help prepare you for the differing writing styles you will find when you read original research in journals that feature quantitative, qualitative, or critical/rhetorical studies. Consequently, the citation systems we use to document sources differ across chapters. In chapters on social science research (quantitative and qualitative research methods) we use the American Psychological Association (APA) (2010) style, because it is the format of choice for most journals publishing social science research. In the chapters on ethics and rhetorical methods we use the format prescribed by the Modern Language Association (MLA) (2009) because rhetoric is rooted in the Humanities, and rhetorical research often is published in journals that also include scholarship from performance studies, English literature and the fine arts. As one reads the coming chapters, it can be insightful to attempt to identify how the methods and values are reflected in the writing styles.

Another distinction is that because the text is digital, rather than paper, we are able to make the book more interactive, including additional websites and other resources to hopefully help make the methods come alive. Perhaps most importantly for you as a student, using a digital delivery system means far less expense. The digital delivery system also means we have the ability to update material continuously.

Through this book, we hope you will become excited by the possibilities of participating in the construction of knowledge in Communication Studies. We also hope to help demystify the research process and reveal underlying assumptions of each process. Contrary to what some public figures, educators and media sources would have the public believe, most knowledge is not absolute. We invite your critical voice to this learning process.

American Psychological Association. (2010).  Publication manual of the American Psychological Association  (6th ed.). Washington, DC: American Psychological Association.

Baxter, L. (2011).  Voicing relationships: A dialogic perspective . Thousand Oaks, CA: Sage Publications, Inc.

Berger, C. R., & Calabrese, R. (1975). Some explorations in initial interactions and beyond: Toward a development theory of interpersonal communication.  Human Communication Research , 1, 99-112.

Bullock, C. F. (2008). Official sources dominate domestic violence reporting.  Newspaper Research Journal , 29(2), 6-22.

Burke, K. (1966).  Language as symbolic action: Essays on life, literature, and method . Berkeley, CA: University of California Press.

Burke, T. (2002).  Lawyers, lawsuits and legal rights: The battle over litigation in American society . Berkeley, CA: University of California.

Campbell, R., Martin, C. R., & Fabos, B. (2010).  Media & culture: An introduction to mass communication  (8th ed.). Boston, MA: Bedford/St. Martin's.

Carver, M. H., & Lawless, E. J. (2009).  Troubling violence: A performance project . Jackson, MI: University of Mississippi Press.

DeFrancisco, V. P., & Palczewski, C. H. (2007).  Communicating gender diversity: A critical approach . Thousand Oaks, CA: Sage.

Dindia, K., & Canary, D. J. (Eds.). (2006).  Sex differences and similarities in communication  (2nd edition). Mahwah, NJ: Erlbaum.

Dues, M., & Brown, M. (2004).  Boxing Plato' s shadow: An introduction to the study of human communication . Boston, MA: McGraw Hill.

Gergen, K. J. (1994).  Realities and relationships: Soundings in social construction . Cambridge, MA: Harvard University Press.

Gray, J. (1992).  Men are from Mars, women are from Venus: A practical guide for improving communication and getting what you want in your relationship . New York: HarperCollins.

Gottman, J. M. (1994).  What predicts divorce? The relationship between marital processes and marital outcomes . Hillsdale, NJ: Erlbaum.

Gudykunst, W. B. (2005). An anxiety/uncertainty management (AUM) theory of effective communication: Making the mesh of the net finer. In W. B. Gudykunst (Ed.),  Theorizing about intercultural communication  (pp. 281-322). Thousand Oaks, CA: Sage.

Keyton, J. (2011).  Communicating research: Asking questions, finding answers  (3rd ed). New York: McGraw Hill.

Kim, B. (n.d.) Social constructivism. In M. Orey (Ed.),  Emerging perspectives on learning, teaching, and technology . Department of Educational Psychology and Instructional Technology, University of Georgia. Retrieved from  http://projects.coe.uga.edu/epltt/index.php?title=Social_Constructivism

Kim, S. H. (2007). Max Weber.  Stanford encyclopedia of philosophy . Retrieved from  http://plato.stanford.edu/entries/weber/

Korn, C.J., Morreale, S.P., and Boileau, D.M. (2000). Defining the field: Revisiting the ACA 1995 definition of communication studies.  Journal of the Association for Communication Administration , 29, 40-52.

Leeds-Hurwitz, W. (1990). Notes in the history of intercultural communication: The foreign service institute and the mandate for intercultural training.  Quarterly Journal of Speech , 76, 262-281.

Merriam-Webster's Word of the Year 2006. (2006). Merriam-Webster Online. Retrieved from  http://www.merriam-webster.com/info/06words.htm

Mitchell, K. S. (1996). Ever after: Reading the women who read (and re-write) romance.  Theatre Topics 6.1  (1996) 51-69

The Modern Language Association. (2009).  MLA handbook for writers of research papers  (7th ed.). New York: The Modern Language Association of America.

National Communication Association. (2007). Communication scholarship and the humanities: A white paper sponsored by the National Communication Association. Retrieved from  http://www.natcom.org/uploadedFiles/Resources_For/Policy_Makers/PDF-Communication_Scholarship_and_the_Humanities_A_White_Paper_by_NCA.pdf

Olson, L. N. (2010). The role of voice in the (re)construction of a battered woman's identity: An autoethnography of one woman's experiences of abuse. Women's Studies in Communication 27(1), 1-33. DOI: 10.1080/0749/409-2004.10162464

Stormer, N. (2003). To remember, to act, to forget: Tracing collective remembrance through "A Jury of Her Peers".  Communication Studies , 54(4), 510-529.

Sunstein, C. (2001).  Republic.com . Princeton, NJ: Princeton University Press.

Tannen, D. (1990).  You just don't understand: Women and men in conversation . New York: William Morrow.

Tjaden, P. & Thoennes, N. (2000, July). Extent, nature and consequences of intimate partner violence: Findings from the National Violence Against Women Survey. (NCJ 181867). Washington, DC: National Institute of Justice/Centers for Disease Control and Prevention. Retrieved from  http://www.ncjrs.gov/pdffiles1/nij/181867.pdf

Walker, L. (1979).  The battered woman . New York: Harper & Row Publishers.

West, R., & Turner, L. H. (2010).  Introducing communication theory: Analysis and application . Boston, MA: McGraw-Hill.

Logo for British Columbia/Yukon Open Authoring Platform

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Chapter 1: Introduction to Research Methods

1.1 What are Research Methods?

In this chapter we begin our journey into research methods. We start by describing and differentiating basic approaches from applied approaches to research. Chapter one clarifies key concepts and terms that will be used in this textbook, and begins to answer the fundamental question of “what is research?” We conclude this chapter by examining where research ideas come from.

Research methods defined

Research methods comprise a systematic process of inquiry applied in such a manner as to learn something about our social world (Saylor Academy, 2012). The key message in the preceding statement is that undertaking research is a systematic process, i.e. there is a system, or a right way, to do research. How to do research correctly is one of the most important things you can and should learn if you plan to undertake a research project. However, beyond your need or desire to undertake a research project, doing research correctly also relates to every profession you may choose or have chosen to enter. In fact, you already do research in your everyday life. Just think about how many times on a weekly basis you undertake a Google search. Our collective use of Google to search for answers is one of the reasons why Google is such a successful company. Asking questions, trying to figure out what is going on, and/or why things happen in the way they do, is a part of being human (Palys and Atchison, 2014).

So if you already do research, why are you taking a course on research methods? Well, as much as we intuitively research things all the time, there are some more formal ways of collecting and sharing knowledge. Ultimately, research, in the formal sense, is really about engagement and thinking critically about the world around us. For example ‘what psychological characteristics and factors that have been attributed to an increased probability of survival during an active crisis (Photo 1.1)? Applied research can make a contribution by shaping social life; e.g., a researcher may undertake a study that helps policy makers change an existing policy or create a new one. The research is applied to help shape social life.

Basic research can also make a contribution to sociological theories or knowledge without having a specific application as a goal, e.g., a researcher may undertake a study that modifies an existing theory related to post-traumatic stress disorder. It is important to note, however, that even basic research may ultimately be used for some applied purpose. Similarly, while applied research might not turn out to be applicable to the particular real-world social problem the researcher was trying to solve, it might better theoretical understanding of some phenomenon.

Research Methods for the Social Sciences: An Introduction Copyright © 2020 by Valerie Sheppard is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Logo for UNT Open Books

1 Chapter 1: The Importance of Research Methods and Becoming an Informed Consumer of Research

Case study : student apprehension regarding research methods.

Research Study

Understanding and Measuring Student Apprehension in Criminal Justice Research Methods Courses 1

Research Question

How do we measure disinterest, relevance argumentation, and math anxiety experienced by students enrolled in research methods courses?

Methodology

It is said that “misery loves company,” so you are not alone in your apprehension and anxiety regarding your research methods course. The problem of student apprehension and anxiety related to taking a research methods course is not new and has been studied for over 25 years. Previously, such apprehension and anxiety appeared to be caused by math anxiety, especially as it applies to statistics. The authors of this article believe that student apprehension goes beyond math anxiety; that math anxiety is too simplistic of an explanation of student fear of research methods courses. Besides math anxiety, the researchers think that apprehension is caused by student indifference to the subject matter and irrelevance of the course because it does not apply to the “real world.” They state that student apprehension in research methods and statistics courses is due to three main factors:

Disinterest (D.);

Relevance Argumentation (RA.), and;

Math Anxiety (MA.).

Taken together, the reconceptualization is known as D.RA.MA., and the combination of these three factors constitutes the D.RA.MA. scale for research methods and statistics courses.

The researchers developed the D.RA.MA. scale by constructing survey questions to measure each factor in the scale (i.e., disinterest, relevance argumentation, and math anxiety). After they developed the survey, they tested it by distributing the survey to three criminal justice classes, totaling 80 students, from a midsized regional comprehensive university in the southern region of the United States. Higher scale scores demonstrate more disinterest, more relevance argumentation, or more math anxiety.

The D.RA.MA. scale consists of 20 survey questions. Ten questions were borrowed from an existing Math Anxiety scale developed by Betz 2 . The researchers then created five items to assess Disinterest and five items intended to measure Relevance Argumentation. The items for the D.RA.MA. scale are illustrated below.

Math Anxiety 3

I usually have been at ease in math classes.

Math does not scare me at all.

I am no good at math.

I don’t think that I could do advanced math.

Generally, I have been secure about attempting math.

For some reason, even though I study, math seems unusually hard for me.

Math has been my worst subject.

My mind goes blank and I am unable to think clearly when working in mathematics.

I think I could handle more difficult math.

I am not the type to do well in mathematics.

Relevance Argumentation 4

I will need research methods for my future work.

I view research methods as a subject that I will rarely use.

Research methods is not really useful for students who intend to work in Criminal Justice.

Knowing research methods will help me earn a living.

Research methods does not reflect the “real world.”

Research Disinterest 5

I am excited about taking research methods.

It would not bother me at all to take more research methods courses.

I expect a research methods class to be boring.

I don’t expect to learn much in research methods.

I really don’t care if I learn anything in research methods, as long as I get the requirement completed.

The Math Anxiety Scale responses for the 80 students ranged from 0 to 30 with a mean of 14, demonstrating a moderate level of math anxiety among the study participants. The responses for Relevance Argumentation ranged from 0 to 12 with a mean of 5.4 while those for Disinterest ranged from 1 to 15 with a mean of 7.0, demonstrating a moderate level of disinterest and relevance argumentation among students regarding research methods. Based on these findings, the study demonstrated that student apprehension regarding research methods courses goes beyond math anxiety and includes two additional factors; disinterest in the subject matter and irrelevance of research methods to the “real world.”

Limitations with the Study Procedure

This research study was designed to develop a broader measure of student apprehension in criminal justice research methods courses. Moving beyond just math anxiety, the researchers accomplished their objective by developing the D.RA.MA. scale; adding disinterest and relevance argumentation to the understanding of student apprehension regarding research methods. As is true for all research, this study is not without limitations. The biggest limitation of this study is the limited sample size. Only 80 students completed the survey. Although this is certainly a good start, similar research (i.e., replication) needs to be completed with larger student samples in different locations throughout the country before the actual quality of the D.RA.MA. scale can be determined.

Impact on Criminal Justice

The D.RA.MA. scale developed in this study identifies disinterest and relevance argumentation, in addition to math anxiety, as part of student apprehension and resistance to research methods. A variety of instructional strategies can be inferred from the D.RA.MA. survey. However, it is important for professors to recognize that no single approach will reduce research methods resistance and apprehension for all students. For example, discussing research methods in a popular culture framework may resonate with students and lead to engaged students who are more interested in the subject matter and identify with the relevance of research methods to criminal justice in general and the future careers of students, in particular. This approach may provide an effective means for combating student disinterest and relevance argumentation in criminal justice research methods courses. At a minimum, it is critical for professors to explain the relevance of research methods to the policies and practices of police, courts, and corrections. Students need to realize that research methods are essential tools for assessing agency policies and practices. Professors will always have D.RA.MA.-plagued students, but recognizing the problem and then developing effective strategies to connect with these students is the challenge all professors face. Experimenting with a multitude of teaching strategies to alleviate the math anxiety, relevance argumentation, and disinterest of criminal justice research methods students will result in more effective teaching and learning.

In This Chapter You Will Learn

What research is and why it is important to be an informed consumer of research

The sources of knowledge development and problems with each

How research methods can dispel myths about crime and the criminal justice system

The steps in the research process

How research has impacted criminal justice operations

Introduction

As noted in the chapter opening case study, it is expected that you have some anxiety and apprehension about taking this criminal justice research methods course. But, you have taken a significant step toward success in this course by opening up your research methods book, so congratulations are in order. You might have opened this book for a number of reasons. Perhaps it is the first day of class and you are ready to get started on the course material. Perhaps you have a quiz or exam soon. Perhaps the book has been gathering dust on your shelf since the first day of class and you are not doing well in your research methods class and are looking for the book to help with course improvement. Perhaps you are taking a research methods class in the future and are seeing if all the chatter among students is true.

No matter how you got here, two things are probably true. First, you are taking this research methods course because it is a requirement for your major. The bottom line is that most of the students who read this text are required to take a research methods course. While you may think studying research methods is irrelevant to your career goals, unnecessary, overly academic, or perhaps even intimidating, you probably must finish this course in order to graduate. Second, you have heard negative comments about this course. The negative comments mention the difficulty of the course and the relevance of the course (e.g., “I am going to be a police officer, so why do I need to take a research methods course?”). If you are like most students we have experienced in our research methods courses in the past, you are not initially interested in this course and are concerned about whether you will do well in it.

If you are concerned about the course, realize that you are not alone because most students are anxious about taking a research methods course. Also realize that your professor is well aware of student anxiety and apprehension regarding research methods. So, relax and do not think about the entire course and the entire book. Take the course content one chapter, one week at a time. One of the advantages of taking a research methods course is that you learn about the process of research methods. Each chapter builds upon the previous chapters, illustrating and discussing more about the research process. This is certainly an advantage, but it is also critical that you understand the initial chapters in this book so you are not confused with the content discussed in later chapters. In addition to anxiety and apprehension over the course material, research methods can be boring if you only read and learn about it with no particular purpose in mind. Although examples are prevalent throughout the book, as you read this material, it is recommended that you think about the relevancy and application of the topics covered in this book to your specific criminal justice interests. As you continue to read the book, think about how you might use the information you are reading in your current position or your intended profession.

The goal of this research methods book is to develop you into an informed consumer of research. Most, if not all, of your fellow classmates will never conduct their own research studies. However, every one of you will be exposed to research findings in your professional and personal lives for the remainder of your lives. You are exposed to research findings in the media (e.g., television, newspapers, and online), in personal interaction with others (e.g., friends and family, doctors, and professors), as well as in class. You should challenge yourself for this semester to keep a journal and document exposure to research in your daily life outside of college whether through the nightly news, newspapers, magazine articles, Internet, personal conversations, or other means. At the end of the semester, you will be amazed at the amount of research you are exposed to in a short period of time. This book is focused on research exposure and assisting you to become an educated consumer of research by providing you the skills necessary to differentiate between good and not so good research. Why should you believe research findings if the study is faulty? Without being an educated consumer of research, you will not be able to differentiate between useful and not useful research. This book is designed to remedy this problem.

This book was written to make your first encounter with research methods relevant and successful while providing you the tools necessary to become an educated consumer of research. Therefore, this book is written with the assumption that students have not had a prior class on research methods. In addition, this book assumes that practical and evaluative knowledge of research methods is more useful than theoretical knowledge of the development of research methods and the relationship between theory and research. Since the focus of this book is on consumerism, not researcher training, practical and evaluative knowledge is more useful than theoretical knowledge.

It is also important to understand that the professors who design academic programs in criminal justice at the associate and bachelor level believe that an understanding of research methods is important for students. That is why, more than likely, this research methods course is a required course in your degree program. These professors understand that a solid understanding of research methods will enrich the qualifications of students for employment and performance in their criminal justice careers.

As previously stated, the basic goal of this book is to make students, as future and possibly even current practitioners in the criminal justice system, better informed and more capable consumers of the results of criminal justice research. This goal is based on the belief that an understanding of research methods allows criminal justice practitioners to be better able to make use of the results of research as it applies to their work-related duties. In fact, thousands of research questions are asked and answered each year in research involving criminal justice and criminological topics. In addition, thousands of articles are published, papers presented at conferences, and reports prepared that provide answers to these questions. The ability to understand research gives practitioners knowledge of the most current information in their respective fields and the ability to use this knowledge to improve the effectiveness of criminal justice agencies.

How Do We Know What We Know? Sources of Knowledge

The reality is the understanding of crime and criminal justice system operations by the public is frequently the product of misguided assumptions, distorted interpretations, outright myths, and hardened ideological positions. 6 This is a bold statement that basically contends that most people’s knowledge of crime and criminal justice is inaccurate. But, how do these inaccuracies occur? Most people have learned what they know about crime and criminal justice system operations through some other means besides scientific research results and findings. Some of that knowledge is based on personal experience and common sense. Much of it is based on the information and images supported by politicians, governmental agencies, and especially the media. This section will discuss the mechanisms used to understand crime and criminal justice operations by the public. It is important to note that although this section will focus on the failings of these knowledge sources, they each can be, and certainly are, accurate at times, and thus are valuable sources of knowledge.

Knowledge from Authority

We gain knowledge from parents, teachers, experts, and others who are in positions of authority in our lives. When we accept something as being correct and true just because someone in a position of authority says it is true, we are using what is referred to as authority knowledge as a means of knowing. Authorities often expend significant time and effort to learn something, and we can benefit from their experience and work.

However, relying on authority as a means of knowing has limitations. It is easy to overestimate the expertise of other people. A person’s expertise is typically limited to a few core areas of significant knowledge; a person is not an expert in all areas. More specifically, criminal justice professors are not experts on all topics related to criminal justice. One professor may be an expert on corrections but know little about policing. If this professor discusses topics in policing in which he is not an expert, we may still assume he is right when he may be wrong. Authority figures may speak on fields they know little about. They can be completely wrong but we may believe them because of their status as an expert. Furthermore, an expert in one area may try to use his authority in an unrelated area. Other times, we have no idea of how the experts arrived at their knowledge. We just know they are experts in the topic area.

As I am writing this, I recall an example of authority knowledge that was wrong during my police academy training in the late 1980s. My academy training was about four years after the U.S. Supreme Court decision in Tennessee v. Garner. 7 In this case, the Court limited the use of deadly force by police to defense of life situations and incidents where the suspect committed a violent offense. Prior to the decision, the police in several states could use deadly force on any fleeing suspect accused of a felony offense. One day, the academy class was practicing mock traffic stops. During one of my mock traffic stops, I received information that the vehicle I stopped was stolen. The driver and passenger exited the vehicle and fled on foot. I did not use deadly force (this was a training exercise so was not real) against the suspects and was chastised by my instructor who insisted that I should have shot the suspects as they were fleeing. Training instructors, just like professors, convey authority knowledge but, in this case, the instructor was wrong. I was not legally authorized to use deadly force in the traffic stop scenario despite the insistence of my instructor to the contrary.

Politicians are sometimes taken as a source of authority knowledge about the law, crime, and criminal justice issues. Since they enact laws that directly impact the operations of the criminal justice system, we may assume they are an authority on crime and criminal justice. More specifically, we may assume that politicians know best about how to reduce crime and increase the effectiveness of the criminal justice system. However, history is rife with laws that sounded good on paper but had no impact on crime. For example, there is little evidence that sex offender registration protects the public from sexual predators or acts as a deterrent to repeat sex offenders even though every state has a law requiring convicted sex offenders to register with local authorities. Perhaps politicians are not the criminal justice experts some perceive them to be.

History is also full of criminal justice authorities that we now see as being misinformed. For example, Cesare Lombroso is the father of the positivist school of criminology. He is most readily recognized for his idea that some individuals are born criminal. He stated that criminals have certain unique biological characteristics, including large protruding jaws, high foreheads, flattened noses, and asymmetrical faces, to name a few. 8 These characteristics were similar to those found in primitive humans. Therefore, Lombroso argued that some individuals were genetic “throwbacks” to a more primitive time and were less evolved than other people and thus, were more likely to be criminals. Lombroso’s research has been discredited because he failed to compare criminals with noncriminals. By studying only criminals, he found characteristics that were common to criminals. However, if Lombroso had studied a group of noncriminals, he would have discovered that these biological characteristics are just as prevalent among noncriminals. This example involves authority knowledge that is supported by research but the research methods used were flawed. The errors of Lombroso seem obvious now, but what do we know today through authority knowledge that is inaccurate or will be proven wrong in the future?

Knowledge from Tradition

In addition to authority knowledge, people often rely on tradition for knowledge. Tradition knowledge relies on the knowledge of the past. Individuals accept something as true because that is the way things have always been so it must be right. A good example of tradition knowledge is preventive/random patrol. Ever since vehicles were brought into the police patrol function, police administrators assumed that having patrol officers drive around randomly in the communities they serve, while they are not answering calls for service, would prevent crime. If you were a patrol officer in the early 1970s and asked your supervisor, “Why do I drive around randomly throughout my assigned area when I am not answering a call for service?” the answer would have been, “That is the way we have always done patrol and random patrol reduces crime through deterrence.” The Kansas City Preventive Patrol Experiment challenged the tradition knowledge that preventive/random patrol reduces crime. The results of the study made it clear that the traditional practice of preventive/random patrol had little to no impact on reducing crime. This allowed police departments to develop other patrol deployment strategies such as directed patrol and “hot spots” policing since preventive patrol was seen as ineffective. The development of effective patrol deployment strategies continues today.

Knowledge from Common Sense

We frequently rely on common sense knowledge for what we know about crime and the criminal justice system because it “just makes sense.” For example, it “just makes sense” that if we send juvenile delinquents on a field trip to prison where they will see first hand the prison environment as well as be yelled at by actual prisoners, they will refrain from future delinquency. That is exactly what the program Scared Straight, originally developed in the 1970s, is designed to do. Scared Straight programs are still in existence today and are even the premise for the television show Beyond Scared Straight on the A&E television network. As originally created, the program was designed to decrease juvenile delinquency by bringing at-risk and delinquent juveniles into prison where they would be “scared straight” by inmates serving life sentences. Participants in the program were talked to and yelled at by the inmates in an effort to scare them. It was believed that the fear felt by the participants would lead to a discontinuation of their delinquent behavior so that they would not end up in prison themselves. This sounds like a good idea. It makes sense, and the program was initially touted as a success due to anecdotal evidence based on a few delinquents who turned their lives around after participation in the program.

However, evaluations of the program and others like it showed that the program was in fact unsuccessful. In the initial evaluation of the Scared Straight program, Finckenauer used a classic experimental design (discussed in Chapter 5), to evaluate the original “Lifer’s Program” at Rahway State Prison in New Jersey where the program was initially developed. 13 Juveniles were randomly assigned to an experimental group that attended the Scared Straight program and a control group that did not participate in the program. Results of the evaluation were not positive. Post-test measures revealed that juveniles who were assigned to the experimental group and participated in the program were actually more seriously delinquent afterwards than those who did not participate in the program. Also using an experimental design with random assignment, Yarborough evaluated the “Juvenile Offenders Learn Truth” (JOLT) program at the State Prison of Southern Michigan at Jackson. 14 This program was similar to that of the “Lifer’s Program,” only with fewer obscenities used by inmates. Post-test measurements were taken at two intervals, three and six months after program completion. Again, results were not positive. Findings revealed no significant differences in delinquency between those juveniles who attended the program and those who did not. Other experiments conducted on Scared Straight- type programs further revealed their inability to deter juveniles from further delinquency. 15 Despite the common sense popularity of these programs, the evaluations showed that Scared Straight programs do not reduce delinquency and, in some instances, may actually increase delinquency. The programs may actually do more harm than good. I guess that begs the question, “Why do we still do these types of programs?”

Scared Straight programs and other widely held common sense beliefs about crime and the criminal justice system are questionable, based on the available research evidence. Common sense is important in our daily lives and is frequently correct, but, at times, it also contains inaccuracies, misinformation, and even prejudice.

CLASSICS IN CJ RESEARCH

Is It Safe to Put Felons on Probation?

Research Study 9

In the mid-1970s, the number of offenders on probation began to significantly increase. By the mid-1980s, probation was the most frequently used sentence in most states and its use was becoming more common for felons, whereas previously, probation was typically limited to misdemeanor crimes and offenses committed by juveniles. Increasing numbers of felony offenders were being placed on probation because judges had no other alternative forms of punishment. Prisons were already operating above capacity due to rising crime rates. Despite the increase in the use of probation in the 1980s, few empirical studies of probation (particularly its use with felony offenders) had been published. In the early 1980s, the Rand Corporation conducted an extensive study of probation to learn more about the offenders sentenced to probation and the effectiveness of probation as a criminal sanction. At the time the study began, over one-third of California’s probation population were convicted felons. 10 This was the first large-scale study of felony probation.

Is it safe to put felons on probation?

Data for the study were obtained from the California Board of Prison Terms (CBPT). The Board had been collecting comprehensive data on all offenders sentenced to prison since 1978 and on a sample of adult males from 17 counties who received probation. From these two data sources, researchers selected a sample of male offenders who had been convicted of the following crimes: robbery, assault, burglary, theft, forgery, and drug offenses. These crimes were selected because an offender could receive either prison or probation if convicted. Approximately 16,500 male felony offenders were included in the study. For each offender, researchers had access to their personal characteristics, information on their crimes, court proceedings, and disposition.

Two main research questions were answered in this study. First, what were the recidivism rates for felony offenders who received probation? When assessing recidivism rates, the study found that the majority of offenders sentenced to probation recidivated during the follow-up period, which averaged 31 months. Overall, 65% of the sample of probationers were re-arrested and 51 % were charged with and convicted of another offense. A total of 18% were convicted of a violent crime.

The second research question asked, what were the characteristics of the probationers who recidivated? Property offenders were more likely to recidivate compared to violent or drug offenders. Researchers also discovered that probationers tended to recidivate by committing the same crime that placed them on probation. Rand researchers included time to recidivism in their analysis and found that property and violent offenders recidivated sooner than drug offenders. The median time to the first filed charge was five months for property offenders and eight months for violent offenders.

The issue of whether or not the findings would generalize to other counties in California and to other states was raised. Data for the study came from probation and prison records from two counties in California. These two counties were not randomly selected, but were chosen because of their large probation populations and the willingness of departments to provide information. Further, the probation departments in these counties had experienced significant budget cuts. Supervision may have become compromised as a result and this could have explained why these counties had high rates of recidivism. Studies of probation recidivism in other states have found recidivism rates to be much lower, suggesting the Rand results may not have applied elsewhere. 11 Several studies examining the effectiveness of probation and the factors correlated with probation outcomes were published after 1985. Much of this research failed to produce results consistent with the Rand study.

The Rand study of felony probation received a considerable amount of attention within the field of corrections. According to one scholar, the study was acclaimed as “the most important criminological research to be reported since World War II.” 12 The National Institute of Justice disseminated the report to criminal justice agencies across the country and even highlighted the study in their monthly newsletter. Today, the study remains one of the most highly cited pieces of corrections research.

According to Rand researchers, these findings raised serious doubts about the effectiveness of probation for felony offenders. Most of the felons sentenced to probation recidivated and researchers were unable to develop an accurate prediction model to improve the courts’ decision-making. The continued use of probation as a sanction for felony offenders appeared to be putting the public at risk. However, without adequate prison space, the courts had no other alternatives besides probation when sentencing offenders.

The researchers made several recommendations to address the limitations of using probation for felony offenders. First, it was recommended that states formally acknowledge that the purpose of probation had changed. Probation was originally used as a means of furthering the goal of rehabilitation in the correctional system. As the United States moved away from that goal in the late 1960s, the expectations of probation changed. Probation was now used as a way to exercise “restrictive supervision” over more serious offenders. Second, probation departments needed to redefine the responsibilities of their probation officers. Probation officers were now expected to be surveillance officers instead of treatment personnel, which required specialized training. In addition, states needed to explore the possibility of broadening the legal authority of its probation officers by allowing them to act as law enforcement officers if necessary. Third, states were advised to adopt a formal client management system that included risk/need assessments of every client. Such a system would help establish uniform, consistent treatment of those on probation and would also help departments allocate their resources efficiently and effectively. Fourth, researchers encouraged states to develop alternative forms of community punishment that offered more public protection than regular probation, which led to the development and use of intensive supervision probation, house arrest, electronic monitoring, day reporting centers, and other intermediate punishments.

Knowledge from Personal Experience

If you personally see something or if it actually happens to you, then you are likely to accept it as true and gain knowledge from the experience. Gaining knowledge through actual experiences is known as personal experience knowledge, and it has a powerful and lasting impact on everyone. Personal experiences are essential building blocks of knowledge and of what we believe to be true. The problem with knowledge gained from personal experiences is that personal experiences can be unique and unreliable, which can distort reality and lead us to believe things that are actually false.

How can events that someone personally experienced be wrong? The events are not wrong. Instead, the knowledge gained from the experience is wrong. For example, the research consistently shows that a person’s demeanor significantly impacts the decision-making of police officers. During a traffic stop, if a person is rude, disrespectful, and uncooperative to the officer, then the driver is more likely to receive a traffic citation than a warning. That is what the research on police discretion shows. However, if a person was rude and uncooperative to a police officer during a traffic stop and was let go without a citation, the person will gain knowledge from this personal experience. The knowledge gained may include that being disrespectful during future traffic stops will get this person out of future tickets. Not likely. The event is not wrong. Instead, the knowledge gained from the experience is wrong because being disrespectful to the police usually leads to more enforcement action taken by the police, not less.

As a student in criminal justice, you have probably experienced something similar in interaction with friends, relatives, and neighbors. Your knowledge of criminal justice that you have developed in your criminal justice classes is trumped by one experience your friend, relative, or neighbor had with the criminal justice system. They believe they are right because they experienced it. However, there are four errors that occur in the knowledge gained from personal experiences: overgeneralization, selective observation, illogical reasoning, and resistance to change.

Overgeneralization happens when people conclude that what they have observed in one or a few cases is true for all cases. For example, you may see that a wealthy businesswomen in your community is acquitted of bribery and may conclude that “wealthy people, especially women, are never convicted in our criminal justice system,” which is an overgeneralization. It is common to draw conclusions about people and society from our personal interactions, but, in reality, our experiences are limited because we interact with just a small percentage of people in society.

The same is true for practitioners in the criminal justice system. Practitioners have a tendency to believe that because something was done a particular way in their agency, it is done that way in all agencies. That may not be true. Although there are certainly operational similarities across criminal justice agencies, there are also nuances that exist across the over 50,000 criminal justice agencies in the United States. Believing that just because it was that way in your agency, it must be that way in all agencies leads to overgeneralization.

Selective observation is choosing, either consciously or unconsciously, to pay attention to and remember events that support our personal preferences and beliefs. In fact, with selective observation, we will seek out evidence that confirms what we believe to be true and ignore the events that provide contradictory evidence. We are more likely to notice pieces of evidence that reinforce and support our ideology. As applied to the criminal justice system, when we are inclined to be critical of the criminal justice system, it is pretty easy to notice its every failing and ignore its successes. For example, if someone believes the police commonly use excessive force, the person is more likely to pay attention to and remember a police brutality allegation on the nightly news than a police pursuit that led to the apprehension of the suspect without incident on the same nightly news. As another example, if you believe treatment efforts on sex offenders are futile, you will pay attention to and remember each sex offender you hear about that recidivates but will pay little attention to any successes. It is easy to find instances that confirm our beliefs, but with selective observation, the complete picture is not being viewed. Therefore, if we only acknowledge the events that confirm our beliefs and ignore those that challenge them, we are falling victim to selective observation.

Besides selective observation, some of our observations may simply be wrong. Consider eyewitness identification. It is a common practice in the criminal justice system, but research has consistently demonstrated inaccuracies in eyewitness identification. The witness feels certain that the person viewed is the person who committed the offense, but sometimes the witness is wrong. Even when our senses of sight, hearing, taste, touch, and smell are fully operational, our minds have to interpret what we have sensed, which may lead to an inaccurate observation.

RESEARCH IN THE NEWS

When Your Criminal Past Isn’t Yours 16

The business of background checks on prospective employees is increasing significantly. According to the Society for Human Resource Management, since the events of September 11, 2001, the percentage of companies that conduct criminal history checks during the hiring process has risen past 90%. Employers spend at least $2 billion a year to look into the pasts of their prospective employees. Problems with the business of background checks were identified through research that included a review of thousands of pages of court filings and interviews with dozens of court officials, data providers, lawyers, victims, and regulators.

The business of background checks is a system weakened by the conversion to digital files and compromised by the significant number of private companies that profit by amassing public records and selling them to employers. The private companies create a system in which a computer program scrapes the public files of court systems around the country to retrieve personal data. Basically, these are automated data-mining programs. Today, half the courts in the United States put criminal records on their public websites. So, the data are there for the taking, but the records that are retrieved typically are not checked for errors—errors that would be obvious to human eyes.

The errors can start with a mistake entered into the logs of a law enforcement agency or a court file. The biggest culprits, though, are companies that compile databases using public information. In some instances, their automated formulas misinterpret the information provided them. Other times, records wind up assigned to the wrong people with a common name. Furthermore, when a government agency erases a criminal conviction after a designated period of good behavior, many of the commercial databases don’t perform the updates required to purge offenses that have been removed from public record. It is clear that these errors can have substantial ramifications, including damaged reputations and loss of job opportunities.

Illogical reasoning occurs when someone jumps to premature conclusions or presents an argument that is based on invalid assumptions. Premature conclusions occur when we feel we have the answer based on a few pieces of evidence and do not need to seek additional information that may invalidate our conclusion. Think of a detective who, after examining only a few pieces of evidence, quickly narrows in on a murder suspect. It is common for a detective to assess the initial evidence and make an initial determination of who committed the murder. However, it is hoped that the detective will continue to sort through all the evidence for confirmation or rejection of his original conclusion regarding the murder suspect. Illogical reasoning by jumping to premature conclusions is common in everyday life. We look for evidence to confirm or reject our beliefs and stop when a small amount of evidence is present; we jump to conclusions. If a person states, “I know four people who have dropped out of high school, and each one of them ended up addicted to drugs, so all dropouts abuse drugs,” the person is jumping to conclusions.

Illogical reasoning also occurs when an argument, based on invalid assumptions, is presented. Let’s revisit the Scared Straight example previously discussed. Program developers assumed that brief exposure to the harsh realities of prison would deter juveniles from future delinquency. The Scared Straight program is an example of illogical reasoning. Four hours of exposure to prison life is not going to counteract years of delinquency and turn a delinquent into a nondelinquent. The program is based on a false assumption and fails to recognize the substantial risk factors present in the lives of most delinquents that must be mediated before the juvenile can live a crime-free lifestyle. A fear of prison, developed through brief exposure, is not enough to counteract the risk factors present in the lives of most delinquents. Although the Scared Straight program sounds good, it is illogical to assume that a brief experience with prison life will have a stronger impact on the decisions made by delinquents than peer support for delinquency, drug abuse, lack of education, poor parental supervision, and other factors that influence delinquency.

Resistance to change is the reluctance to change our beliefs in light of new, accurate, and valid information to the contrary. Resistance to change is common and it occurs for several reasons. First, even though our personal experience may be counter to our belief system, it is hard to admit we were wrong after we have taken a position on an issue. Even when the research evidence shows otherwise, people who work within programs may still believe they are effective. As previously stated, even though the research evidence shows otherwise, Scared Straight programs still exist and there is even a television show devoted to the program. Second, too much devotion to tradition and the argument that this is the way it has always been done inhibits change and hinders our ability to accept new directions and develop new knowledge. Third, uncritical agreement with authority inhibits change. Although authority knowledge is certainly an important means of gaining knowledge, we must critically evaluate the ideas, beliefs, and statements of those in positions of authority and be willing to challenge those statements where necessary. However, people often accept the beliefs of those in positions of authority without question, which hinders change.

Knowledge from Media Portrayals

Television shows, movies, websites, newspapers, and magazine articles are important sources of information. This is especially true for information about crime and the criminal justice system since most people have not had much contact with criminals or the criminal justice system. Instead of gaining knowledge about the criminal justice system through personal experience, most people learn about crime and the operations of the criminal justice system through media outlets. Since the primary goal of many of these media outlets is to entertain, they may not accurately reflect the reality of crime and criminal justice. Despite their inaccuracies, the media has a substantial impact on what people know about crime and the criminal justice system. Most people know what they know about crime and criminal justice through the media, and this knowledge even has an impact on criminal justice system operations.

An example of the potential impact of the media on the actual operations of the criminal justice system involves the CSI: Crime Scene Investigation television shows. The shows have been criticized for their unrealistic portrayal of the role of forensic science in solving criminal cases. Critics claim that CSI viewers accept what they see on the show as an accurate representation of how forensic science works. When summoned for jury duty, they bring with them unrealistic expectations of the forensic evidence they will see in trial. When the expected sophisticated forensic evidence is not presented in the real trial, the juror is more likely to vote to acquit the defendant. This phenomenon is known as the CSI Effect. Has the research shown that the CSI Effect exists and is impacting the criminal justice system? Most of the research shows that the CSI Effect does not exist and thus does not impact juror decision-making, but other research has shown that viewers of CSI have higher expectations related to evidence presented at trial. 17

There are several instances in which media attention on a particular topic created the idea that a major problem existed when it did not. An example is Halloween sadism. Halloween sadism is the practice of giving contaminated treats to children during trick or treating. 18 In 1985, Joel Best wrote an article entitled, “The Myth of the Halloween Sadist.” 19 His article reviewed press coverage of Halloween sadism in the leading papers in the three largest metropolitan areas ( New York Times, Los Angeles Times, and Chicago Tribune ) from 1958–1984. Although the belief in Halloween sadism is widespread, Best found few reported incidents and few reports of children being injured by Halloween sadism. Follow-ups on these reported incidents led to the conclusion that most of these reports were hoaxes. Best concluded, “I have been unable to find a substantiated report of a child being killed or seriously injured by a contaminated treat picked up in the course of trick or treating.” 20 Since 1985, Best has kept his research up to date and has come to the same conclusion. Halloween sadism is an urban legend; it is a story that is told as true, even though there is little or no evidence that the events in the story ever occurred.

Dispelling Myths: The Power of Research Methods

In the prior section, sources of knowledge were discussed along with the limitations of each. A researcher (e.g., criminologist), ideally, takes no knowledge claim for granted, but instead relies on research methods to discover the truth. In the attempt to generate new knowledge, a researcher is skeptical of knowledge that is generated by the sources discussed in the prior section, and this skepticism leads to the questioning of conventional thinking. Through this process, existing knowledge claims are discredited, modified, or substantiated. Research methods provide the researcher with the tools necessary to test current knowledge and discover new knowledge.

Although knowledge developed through research methods is by no means perfect and infallible, it is definitely a more systematic, structured, precise, and evidence-based process than the knowledge sources previously discussed. However, researchers should not dismiss all knowledge from the prior sources discussed, because, as mentioned, these sources of knowledge are sometimes accurate and certainly have their place in the development of knowledge. Researchers should guard against an elitist mind-set in which all knowledge, unless it is research-based knowledge, is dismissed.

To further discuss the importance of research methods in the development of knowledge, this section will discuss myths about crime and criminal justice. Myths are beliefs that are based on emotion rather than rigorous analysis. Take the myth of the Halloween sadist previously discussed. Many believe that there are real examples of children being harmed by razor blades, poison, or other nefarious objects placed in Halloween candy. This belief has changed the practices of many parents on Halloween; not allowing their children to trick-or-treat in their neighborhood and forbidding them from going to the doors of strangers. After careful analysis by Best, there is not a single, known example of children being seriously injured or killed by contaminated candy given by strangers. The Halloween sadist is a myth but it is still perpetuated today, and as the definition states, it is a belief based upon emotion rather than rigorous analysis. People accept myths as accurate knowledge of reality when, in fact, the knowledge is false.

The power of research is the ability to dispel myths. If someone were to assess the research literature on a myth or do their own research, she would find that the knowledge based on the myth is wrong. Perceived reality is contradicted by the facts developed through research. But that does not mean that the myth still doesn’t exist. It is important to keep in mind that the perpetuation and acceptance of myths by the public, politicians, and criminal justice personnel has contributed to the failure of criminal justice practices and policies designed to reduce crime and improve the operations of the criminal justice system. In this section, a detailed example of a myth about crime, police, courts, and corrections will be presented to demonstrate how the myth has been dispelled through research. In addition, several additional myths about crime, police, courts, and corrections will be briefly presented.

The Health Benefits of Alcohol Consumption 21

The press release from Oregon State University is titled “Beer Compound Shows Potent Promise in Prostate Cancer Battle.” The press release leads to several newspaper articles throughout the country written on the preventative nature of drinking beer on prostate cancer development with titles such as “Beer Protects Your Prostate” and “Beer May Help Men Ward Off Prostate Cancer.” By the titles alone, this sounds great; one of the main ingredients in beer appears to thwart prostate cancer.

The study that generated these headlines was conducted by a group of researchers at Oregon State University using cultured cells with purified compounds in a laboratory setting. The research showed that xanthohumol, a compound found in hops, slowed the growth of prostate cancer cells and also the growth of cells that cause enlarged prostates. But you would have to drink more than 17 pints of beer to consume a medically effective dose of xanthohumol, which is almost a case of beer. In addition, although the research is promising, further study is necessary to determine xanthohumol’s true impact on prostate cancer.

These are the types of headlines that people pay attention to and want to believe as true, even if disproven by later research. People want to believe that there are health benefits to alcohol consumption. You have probably heard about the health benefits of drinking red wine, but here is something you should consider. Recently, the University of Connecticut released a statement describing an extensive research misconduct investigation involving a member of its faculty. The investigation was sparked by an anonymous allegation of research irregularities. The comprehensive report of the investigation, which totals approximately 60,000 pages, concludes that the professor is guilty of 145 counts of fabrication and falsification of data. The professor had gained international notoriety for his research into the beneficial properties of resveratrol, which is found in red wine, especially its impact on aging. Obviously, this throws his research conclusions, that red wine has a beneficial impact on the aging process, into question.

Myths about Crime—Drug Users Are Violent

The myth of drug users as violent offenders continues to be perpetuated by media accounts of violent drug users. The public sees drug users as violent offenders who commit violent crimes to get money for drugs or who commit violent crimes while under the intoxicating properties of drugs. The public also recognizes the violent nature of the drug business with gangs and cartels using violence to protect their turf. In May 2012, extensive media attention was given to the case of the Miami man who ate the face of a homeless man for an agonizing 18 minutes until police shot and killed the suspect. The police believed that the suspect was high on the street drug known as “bath salts.” This horrific case definitely leaves the image in the public’s mind about the relationship between violence and drug use.

In recent years, media reports have focused on the relationship between methamphetamine use and violence; before then it was crack cocaine use and violence. 32 However, media portrayals regarding the violent tendencies of drug users date back to the 1930s and the release of Reefer Madness. In 1985, Goldstein suggested that drugs and violence could be related in three different ways:

1. violence could be the direct result of drug ingestion;

2. violence could be a product of the instability of drug market activity; and

3. violence could be the consequence of people having a compulsive need for drugs or money for drugs. 33

So, what does the research show? Studies have found that homicides related to crack cocaine were usually the product of the instability of drug market activity (i.e., buying and selling drugs can be a violent activity) and rarely the result of drug ingestion. 34 After an extensive review of research studies on alcohol, drugs, and violence, Parker and Auerhahn concluded, “Despite a number of published statements to the contrary, we find no significant evidence suggesting that drug use is associated with violence. There is substantial evidence to suggest that alcohol use is significantly associated with violence of all kinds.” 35 The reality is not everyone who uses drugs becomes violent and users who do become violent do not do so every time they use drugs; therefore, the relationship between violence and drug use is a myth.

MYTHS ABOUT CRIME

Some additional myths about crime that research does not support include:

•Crime statistics accurately show what crimes are being committed and what crimes are most harmful. 22

•Most criminals—especially the dangerous ones—are mentally ill. 23

•White-collar crime is only about financial loss and does not hurt anyone. 24

•Serial murderers are middle-aged, white males. 25

•Criminals are significantly different from noncriminals. 26

•People are more likely to be a victim of violent crime committed by a stranger than by someone they know. 27

•Older adults are more likely to be victimized than people in any other age group. 28

•Sex offender registration protects the public from sexual predators. 29

•Juvenile crime rates are significantly increasing. 30

•Only the most violent juveniles are tried as adults. 31

Myths about Police—Female Police Officers Do Not Perform as Well as Males

Female police officers still face the myth that they cannot perform as well as male police officers. Throughout history, females have faced significant difficulties even becoming police officers. In the past, it was common for police agencies to require all police applicants to meet a minimum height requirement to be considered for employment. The minimum height requirement was 5′8″ for most agencies, which limited the ability of females to successfully meet the minimum standards to become a police officer. Even if women could meet the minimum height requirements, they were typically faced with a physical-abilities test that emphasized upper body strength (e.g., push-ups and bench presses). Women failed these tests more often than men, and thus were not eligible to be police officers. Minimum height requirements are no longer used in law enforcement, but the perception that female police officers are not as good as males still exists. Today, the myth that women cannot be effective police officers is based largely on the belief that the need to demonstrate superior physical strength is a daily, common occurrence in law enforcement along with the belief that police work is routinely dangerous, violent, and crime-related.

So, what does the research show? On occasion, it is useful for police officers to be able to overpower suspects by demonstrating superior physical strength, but those types of activities are rare in law enforcement. In addition, it is fairly rare for a police officer to have to deal with a dangerous and violent encounter or even an incident involving a crime. The Police Services Study conducted in the 1970s analyzed 26,418 calls for service in three metropolitan areas and found that only 19% of calls for service involve crime and only 2% of the total calls for service involve violent crime. 43 This research study was among the first to assess the types of calls for service received by police agencies.

Despite the belief that women do not make good police officers, consistent research findings show that women are extremely capable as police officers, and in some respects, outperform their male counterparts. 44 Research has demonstrated several advantages to the hiring, retention, and promotion of women in law enforcement. First, female officers are as competent as their male counterparts. Research does not show any consistent differences in how male and female patrol officers perform their duties. Second, female officers are less likely to use excessive force. Research has shown that female patrol officers are less likely to be involved in high-speed pursuits, incidents of deadly force, and the use of excessive force. Female officers are more capable at calming potentially violent situations through communication and also demonstrate heightened levels of caution. Third, female officers can help implement community-oriented policing. Studies have shown that female officers are more supportive of the community-policing philosophy than are their male counterparts. Fourth, female officers can improve law enforcement’s response to violence against women. Studies have shown that female officers are more patient and understanding in handling domestic violence calls, and female victims of domestic violence are more likely to provide positive evaluations of female officers than their male counterparts. 52

MYTHS ABOUT POLICE

Some additional myths about the police that research does not support include:

•Police target minorities for traffic stops and arrests. 36

•Most crimes are solved through forensic science. 37

•COMPSTAT reduces crime. 38

•Intensive law enforcement efforts at the street level will lead to the control of illicit drug use and abuse. 39

•Police work primarily entails responding to crimes in progress or crimes that have just occurred. 40

•Police presence reduces crime. 41

•Detectives are most responsible for solving crimes and arresting offenders. 42

Myths about Courts—The Death Penalty Is Administered Fairly

According to a recent Gallup poll, 52% of Americans say the death penalty is applied fairly in the United States, the lowest mark in almost 40 years. 53 The issue of fairness and the death penalty typically concerns whether the punishment is equally imposed on offenders who are equally deserving based on legal factors (i.e., similar offense, similar prior criminal history, similar aggravating circumstances, and similar mitigating circumstances). 54 Unfairness can be shown if similarly situated offenders are more or less likely to receive death sentences based on age, gender, and race.

So, what does the research show? First, has research shown that a defendant’s age influences his or her chances of being sentenced to death? A study of about 5,000 homicides, controlling for legally relevant variables, found that defendants over the age of 25 were more than twice as likely to receive the death penalty in comparison to those 25 years of age or younger. 55

Second, has research shown that a defendant’s gender influences his or her chance of being sentenced to death? Capital punishment is almost exclusively reserved for male defendants. On December 31, 2010, there were 3,158 prisoners under a sentence of death in the United States: 58 were women, or 1.8%. 56 However, women account for 10–12% of all murders in the United States. 57 One research study found that male defendants were 2.6 times more likely than females to receive a death sentence after controlling for legally relevant factors. 58

Third, has research shown that a defendant’s race influences his or her chance of being sentenced to death? Most of the research on the biased nature of the death penalty has focused on racial inequities in the sentence. Although some research has shown that a defendant’s race has an impact on the likelihood of receiving a death sentence, a significant amount of research has shown that the race of the victim has the most substantial impact on death sentences. The research evidence clearly shows that offenders who murder white victims are more likely to receive a death sentence than offenders who murder black victims. 59 When assessing the race of both the victim and offender, the composition most likely to receive the death penalty is when a black offender murders a white victim. 60

MYTHS ABOUT COURTS

Some additional myths about courts that research does not support include:

•Many criminals escape justice because of the exclusionary rule. 45

•Subjecting juvenile offenders to harsh punishments can reduce crime committed by juveniles. 46

•Public opinion is overwhelmingly in favor of imprisonment and harsh punishment for offenders. 47

•The death penalty brings closure and a sense of justice to the family and friends of murder victims. 48

•Insanity is a common verdict in criminal courts in the United States. 49

•Eyewitness identification is reliable evidence. 50

•Most people who commit crimes based on hatred, bias, or discrimination face hate crime charges and longer sentencing. 51

Myths about Corrections—Imprisonment Is the Most Severe Form of Punishment

It seems clear that besides the death penalty, the most severe punishment available in our criminal justice system is to lock up offenders in prison. On a continuum, it is perceived that sentence severity increases as one moves from fines, to probation, to intermediate sanctions such as boot camps, and finally, to incarceration in prison. The public and politicians support this perception as well.

So, what does the research show? What do criminals think is the most severe form of punishment? A growing body of research has assessed how convicted offenders perceive and experience the severity of sentences in our criminal justice system. 61 Research suggests that alternatives to incarceration in prison (i.e., probation and intermediate sanctions) are perceived by many offenders as more severe due to a greater risk of program failure (e.g., probation revocation). In comparison, serving prison time is easier. 62  

For example, one study found that about one-third of nonviolent offenders given the option of participating in an Intensive Supervision Probation (ISP) program, chose prison instead because the prospects of working every day and submitting to random drug tests was more punitive than serving time in prison. 73 Prisoners also stated that they would likely be caught violating probation conditions (i.e., high risk of program failure) and be sent to prison anyway. 74 In another research study involving survey responses from 415 inmates serving a brief prison sentence for a nonviolent crime, prison was considered the eighth most severe sanction, with only community service and probation seen as less punitive. Electronic monitoring (seventh), intensive supervision probation (sixth), halfway house (fifth), intermittent incarceration (fourth), day reporting (third), county jail (second), and boot camp (first) were all rated by inmates as more severe sanctions than prison. 75

MYTHS ABOUT CORRECTIONS

Some additional myths about corrections that research does not support include:

•Punishing criminals reduces crime. 63

•Prisons are too lenient in their day-to-day operations (prisons as country clubs). 64

•Prisons can be self-supporting if only prisoners were forced to work. 65

•Private prisons are more cost effective than state-run prisons. 66

•Focus of community corrections is rehabilitation rather than punishment. 67

•Correctional rehabilitation does not work. 68

•Drug offenders are treated leniently by the criminal justice system. 69

•Most death row inmates will be executed eventually. 70

•If correctional sanctions are severe enough, people will think twice about committing crimes. 71

•Sexual violence against and exploitation of inmates of the same gender are primarily the result of lack of heterosexual opportunities. 72

What is Research and Why is It Important to be an Informed Consumer of Research?

We probably should have started the chapter with the question “What is research?” but we wanted to initially lay a foundation for the question with a discussion of the problems with how knowledge is developed and the power of research in discovering the truth. Research methods are tools that allow criminology and criminal justice researchers to systematically study crime and the criminal justice system. The study of research methods is the study of the basic rules, appropriate techniques, and relevant procedures for conducting research. Research methods provide the tools necessary to approach issues in criminal justice from a rigorous standpoint and challenge opinions based solely on nonscientific observations and experiences. Similarly, research is the scientific investigation of an issue, problem, or subject utilizing research methods. Research is a means of knowledge development that is designed to assist in discovering answers to research questions and leads to the creation of new questions.

How Is Knowledge Development through Research Different?

Previously, sources of knowledge development were discussed, including authority, tradition, common sense, personal experience, and media portrayals. The problems generated by each knowledge source were also discussed. Research is another source of knowledge development, but it is different than those previously discussed in several ways. First, research relies on logical and systematic methods and observations to answer questions. Researchers use systematic, well-established research practices to seek answers to their questions. The methods and observations are completed in such a way that others can inspect and assess the methods and observations and offer feedback and criticism. Researchers develop, refine, and report their understanding of crime and the criminal justice system more systematically than the public does through casual observation. Those who conduct scientific research employ much more rigorous methods to gather the information/knowledge they are seeking.

Second, in order to prove that a research finding is correct, a researcher must be able to replicate the finding using the same methods. Only through replication can we have confidence in our original finding. For researchers, it may be important to replicate findings many times over so that we are assured our original finding was not a coincidence or chance occurrence. The Minneapolis Domestic Violence Experiment is an example of this and will be discussed in detail in Chapter 5. In the experiment, the researchers found that arrests for domestic violence lead to fewer repeat incidences in comparison to separation of the people involved and mediation. Five replication studies were conducted and none were able to replicate the findings in the Minneapolis study. In fact, three of the replications found that those arrested for domestic violence had higher levels of continued domestic violence, so arrest did not have the deterrent effect found in the Minneapolis study.

Third, research is objective. Objectivity indicates a neutral and nonbiased perspective when conducting research. Although there are examples to the contrary, the researcher should not have a vested interest in what findings are discovered from the research. The researcher is expected to remain objective and report the findings of the study regardless of whether the findings support their personal opinion or agenda. In addition, research ensures objectivity by allowing others to examine and be critical of the methodology, findings, and results of research studies.

It should be clear that using research methods to answer questions about crime and the criminal justice system will greatly reduce the errors in the development of knowledge previously discussed. For example, research methods reduces the likelihood of overgeneralization by using systematic procedures for selecting individuals or groups to study that are representative of the individuals or groups that we wish to generalize. This is the topic of Chapter 3, which covers sampling procedures. In addition, research methods reduces the risk of selective observation by requiring that we measure and observe our research subjects systematically.

Being an Informed Consumer of Research

Criminal justice and criminological research is important for several reasons. First, it can provide better and more objective information. Second, it can promote better decision-making. Today, more than ever, we live in a world driven by data and in which there is an increasing dependence on the assessment of data when making decisions. As well as possible, research ensures that our decisions are based on data and not on an arbitrary or personal basis. Third, it allows for the objective assessment of programs. Fourth, it has often been the source of innovation within criminal justice agencies. Fifth, it can be directly relevant to criminal justice practice and have a significant impact on criminal justice operations.

Before we apply research results to practices in the criminal justice system, and before we even accept those research results as reasonable, we need to be able to know whether or not they are worthwhile. In other words, should we believe the results of the study? Research has its own limitations, so we need to evaluate research results and the methods used to produce them, and we do so through critical evaluation. Critical evaluation involves identifying both positive and negative aspects of the research study—both the good and the bad. Critical evaluation involves comparing the methodology used in the research with the standards established in research methods.

Through critical evaluation, consumers of research break studies down into their essential elements. What are the research questions and hypotheses? What were the independent and dependent variables? What research design was used? Was probability sampling used? What data-gathering procedures were employed? What type of data analysis was conducted and what conclusions were made? These are some of the questions that are asked by informed consumers of research. The evaluation of research ranges from the manner in which one obtains an idea to the ways in which one writes about the research results, and understanding each step in the research process is useful in our attempts to consume research conducted by others. Located between these two activities are issues concerning ethics, sampling, research design, data analyses, and interpretations.

The research design and procedures are typically the most critically evaluated aspects of research and will likewise receive the greatest amount of attention in this text. Informed consumers of research don’t just take the results of a research study at face value because the study is in an academic journal or written by someone with a Ph.D. Instead, informed consumers critically evaluate research. Taking what is learned throughout this text, critical evaluation of research is covered in Chapter 8, and upon completing this text, it is hoped that you will be an informed consumer of research and will put your research knowledge to use throughout your career.

Although many students will never undertake their own research, all will be governed by policies based upon research and exposed to research findings in their chosen professional positions. Most government agencies, including the criminal justice system, as well as private industry, routinely rely on data analysis. Criminal justice students employed with these agencies will be challenged if not prepared for quantitative tasks. Unfortunately, it is not unusual to find students as well as professionals in criminal justice who are unable to fully understand research reports and journal articles in their own field.

Beyond our criminal justice careers, we are all exposed to and use research to help us understand issues and to make personal decisions. For example, we know that cigarette smoking causes lung cancer and has other significant health impacts, so we don’t smoke. Your doctor tells you that your cholesterol is too high and you need to limit your red meat intake because research shows that consumption of red meat raises cholesterol; so, you quit eating red meat. That is why not all the examples in this text are criminal justice research examples. Some come from the medical field while others come from psychology and other disciplines. This is to remind you that you are probably exposed to much more research than you thought on day one of this class.

Overall, knowledge of research methods will allow you to more appropriately consider and consume information that is important to your career in criminal justice. It will help you better understand the process of asking and answering a question systematically and be a better consumer of the kind of information that you really need to be the best criminal justice professional you can. Once familiar with research methods, your anxiety about reviewing technical reports and research findings can be minimized. As discussed in the next section, research methods involve a process and once you understand the process, you can apply your knowledge to any research study, even those in other disciplines.

The Research Process

One of the nice things about studying research methods is it is about learning a process. Research methods can be seen as a sequential process with the first step being followed by the second step, and so on. There are certainly times when the order of the steps may be modified, but researchers typically follow the same process for each research study they complete regardless of the research topic (as depicted in Figure 2.1 in Chapter 2). Very simply, a research problem or question is identified, and a methodology is selected, developed, and implemented to answer the research question. This sequential process is one of the advantages of understanding research methods, because once you understand the process, you can apply that process to any research question that interests you. In addition, research methods are the same across disciplines. So, sampling is the same in business as it is in health education and as it is in criminal justice. Certainly the use of a particular method will be more common in one discipline in comparison to another, but the protocol for implementing the method to complete the research study is the same. For example, field research (discussed in Chapter 6) is used much more frequently in anthropology than in criminal justice. However, the research protocol to implement field research is the same whether you are studying an indigenous Indian tribe in South America in anthropology or a group of heroin users in St. Louis in criminal justice.

Some authors have presented the research process as a wheel or circle, with no specific beginning or end. Typically, the research process begins with the selection of a research problem and the development of research questions or hypotheses (discussed further in Chapter 2). It is common for the results of previous research to generate new research questions and hypotheses for the researcher. This suggests that research is cyclical, a vibrant and continuous process. When a research study answers one question, the result is often the generation of additional questions, which plunges the researcher right back into the research process to complete additional research to answer these new questions.

In this section, a brief overview of the research process will be presented. The chapters that follow address various aspects of the research process, but it is critical that you keep in mind the overall research process as you read this book, which is why is it presented here. Although you will probably not be expected to conduct a research study on your own, it is important for an educated consumer of research to understand the steps in the research process. The steps are presented in chronological order and appear neatly ordered. In practice, the researcher can go back and forth between the steps in the research process.

Step 1: Select a Topic and Conduct a Literature Review

The first step in the research process is typically the identification of a problem or topic that the researcher is interested in studying. Research topics can arise from a wide variety of sources, including the findings of a current study, a question that a criminal justice agency needs to have answered, or the result of intellectual curiosity. Once the researcher has identified a particular problem or topic, the researcher assesses the current state of the literature related to the problem or topic. The researcher will often spend a considerable amount of time in determining what the existing literature has to say about the topic. Has the topic already been studied to the point that the questions in which the researcher is interested have been sufficiently answered? If so, can the researcher approach the subject from a previously unexamined perspective? Many times, research topics have been previously explored but not brought to completion. If this is the case, it is certainly reasonable to examine the topic again. It is even appropriate to replicate a previous study to determine whether the findings reported in the prior research continue to be true in different settings with different participants. This step in the research process is also discussed in Chapter 2.

Step 2: Develop a Research Question

After a topic has been identified and a comprehensive literature review has been completed on the topic, the next step is the development of a research question or questions. The research question marks the beginning of your research study and is critical to the remaining steps in the research process. The research question determines the research plan and methodology that will be employed in the study, the data that will be collected, and the data analysis that will be performed. Basically, the remaining steps in the process are completed in order to answer the research question or questions established in this step. The development of research questions is discussed in more detail in Chapter 2.

Step 3: Develop a Hypothesis

After the research questions have been established, the next step is the formulation of hypotheses, which are statements about the expected relationship between two variables. For example, a hypothesis may state that there is no relationship between heavy metal music preference and violent delinquency. The two variables stated in the hypothesis are music preference and violent delinquency. Hypothesis development is discussed in more detail in Chapter 2.

Step 4: Operationalize Concepts

Operationalization involves the process of giving the concepts in your study a working definition and determining how each concept in your study will be measured. For example, in Step 3, the variables were music preference and violent delinquency. The process of operationalization involves determining how music preference and violent delinquency will be measured. Operationalization is further discussed in Chapter 2.

Step 5: Develop the Research Plan and Methodology

The next step is to develop the methodology that will be employed to answer the research questions and test the hypotheses. The research methodology is the blueprint for the study, which outlines how the research is to be conducted. The research questions will determine the appropriate methodology for the study. The research design selected should be driven by the research questions asked. In other words, the research questions dictate the methods used to answer them. The methodology is basically a research plan on how the research questions will be answered and will detail:

1. What group, subjects, or population will be studied and selected? Sampling will be discussed in Chapter 3.

2 . What research design will be used to collect data to answer the research questions? Various research designs will be covered in Chapters 4–7.

You need to have familiarity with all research designs so that you can become an educated consumer of research. A survey cannot answer all research questions, so knowing a lot about surveys but not other research designs will not serve you well as you assess research studies. There are several common designs used in criminal justice and criminology research. Brief descriptions of several common research designs are presented below, but each is discussed in detail in later chapters.

Survey research is one of the most common research designs employed in criminal justice research. It obtains data directly from research participants by asking them questions and is often conducted through self-administered questionnaires and personal interviews. For example, a professor might have her students complete a survey during class to understand the relationship between drug use and self-esteem. Survey research is discussed in Chapter 4.

Experimental designs are used when researchers are interested in determining whether a program, policy, practice, or intervention is effective. For example, a researcher may use an experimental design to determine if boot camps are effective at reducing juvenile delinquency. Experimental design is discussed in Chapter 5.

Field research involves researchers studying individuals or groups of individuals in their natural environment. The researcher is observing closely or acting as part of the group under study and is able to describe in depth not only the subject’s behaviors, but also consider the motivations that drive those behaviors. For example, if a researcher wanted to learn more about gangs and their activities, he may “hang out” with a gang in order to observe their behavior. Field research is discussed in Chapter 6.

A case study is an in-depth analysis of one or a few illustrative cases. This design allows the story behind an individual, a particular offender, to be told and then information from cases studies can be extrapolated to a larger group. Often these studies require the review and analysis of documents such as police reports and court records and interviews with the offender and others. For example, a researcher may explore the life history of a serial killer to try and understand why the offender killed. Case studies are discussed in Chapter 6.

Secondary data analysis occurs when researchers obtain and reanalyze data that was originally collected for a different purpose. This can include reanalyzing data collected from a prior research study, using criminal justice agency records to answer a research question, or historical research. For example, a researcher using secondary data analysis may analyze inmate files from a nearby prison to understand the relationship between custody level assignment and disciplinary violations inside prison. Secondary data analysis is discussed in Chapter 7.

Content analysis requires the assessment of content contained in mass communication outlets such as newspapers, television, magazines, and the like. In this research design, documents, publications, or presentations are reviewed and analyzed. For example, a researcher utilizing content analysis might review true crime books involving murder to see how the characteristics of the offender and victim in the true crime books match reality as depicted in the FBI’s Supplemental Homicide Reports. Content analysis is discussed in Chapter 7.

Despite the options these designs offer, other research designs are available and will be discussed later in the text. Ultimately, the design used will depend on the nature of the study and the research questions asked.

Step 6: Execute the Research Plan and Collect Data

The next step in the research process is the collection of the data based on the research design developed. For example, if a survey is developed to study the relationship between gang membership and violent delinquency, the distribution and collection of surveys from a group of high school students would occur in this step. Data collection is discussed in several chapters throughout this text.

Step 7: Analyze Data

After the data have been collected, the next phase in the research process involves analyzing the data through various and appropriate statistical techniques. The most common means for data analysis today is through the use of a computer and statistically oriented software. Data analysis and statistics are discussed in Chapter 9.

Step 8: Report Findings, Results, and Limitations

Reporting and interpreting the results of the study make up the final step in the research process. The findings and results of the study can be communicated through reports, journals, books, or computer presentations. At this step, the results are reported and the research questions are answered. In addition, an assessment is made regarding the support or lack of support for the hypotheses tested. It is also at this stage that the researcher can pose additional research questions that may now need to be answered as a result of the research study. In addition, the limitations of the study, as well as the impact those limitations may have on the results of the study, will be described by the researcher. All research has limitations, so it is incumbent on the researcher to identify those limitations for the reader. The process of assessing the quality of research will be discussed in Chapter 8.

Research in Action: Impacting Criminal Justice Operations

Research in the criminal justice system has had significant impacts on its operations. The following sections provide an example of research that has significantly impacted each of the three main components of the criminal justice system: police, courts, and corrections. The purpose of this section is to demonstrate that research has aided the positive development and progression of the criminal justice system.

Police Research Example 76

The efforts of criminal justice researchers in policing have been important and have created the initial and critical foundation necessary for the further development of effective and productive law enforcement. One seminal study asked: How important is it for the police to respond quickly when a citizen calls? The importance of rapid response was conveyed in a 1973 National Commission on Productivity Report despite the fact that there was very little empirical evidence upon which to base this assumption. In fact, the Commission stated “there is no definitive relationship between response time and deterrence, but professional judgment and logic do suggest that the two are related in a strong enough manner to make more rapid response important.” 77 Basically the Commission members were stating that we don’t have any research evidence that response times are important, but we “know” that they are. Police departments allocated substantial resources to the patrol function and deployed officers in an effort to improve response time through the use of the 9-1-1 telephone number, computer-assisted dispatch, and beat assignment systems. Officers were typically assigned to a patrol beat. When the officers were not answering calls for service, they remained in their assigned beats so they could immediately respond to an emergency.

The data for the project were collected as part of a larger experiment on preventive patrol carried out in Kansas City, Missouri, between October 1972 and September 1973. 78 To determine the impact of response time, researchers speculated that the following variables would be influenced by response time: 1) the outcome of the response, 2) citizen satisfaction with response time, and 3) citizen satisfaction with the responding officer. Several data sources were used in the study. First, surveys were completed after all citizen-initiated calls (excluding automobile accidents) that involved contact with a police officer. The survey instrument consisted of questions to assess the length of time to respond to a call and the outcome of the call (i.e., arrest). Over 1,100 surveys were completed. Second, a follow-up survey was mailed to citizens whom the police had contacted during their response. These surveys asked questions to assess citizen satisfaction with response time and outcome. Over 425 of these surveys were returned.

The data collected during the study showed that response time did not determine whether or not the police made an arrest or recovered stolen property. This was the most surprising finding from the study because it challenged one of the basic underlying principles of police patrol. Researchers attributed the lack of significance to the fact that most citizens waited before calling the police. Rapid response simply did not matter in situations where citizens delayed in reporting the crime.

Rapid response time was not only believed to be important in determining the outcome of a response (i.e., more likely to lead to an arrest), it was also considered an important predictor of citizen satisfaction. Data from the study showed that when the police arrived sooner than expected, citizens were more satisfied with response time. However, subsequent research has shown that citizens are also satisfied with a delayed response as long as the dispatcher sets a reasonable expectation for when the patrol officer will arrive. Response time was also the best predictor of how satisfied a citizen was with the responding officer. It was further revealed that citizens became dissatisfied with the police when they were not informed of the outcome (i.e., someone was arrested). Again, these findings indicate the need for dispatchers and patrol officers to communicate with complainants regarding when they should expect an officer to arrive and the outcome of the call.

Based on the results of the response time study, the researchers concluded that rapid response was not as important as police administrators had thought. Response time was not related to an officer’s ability to make an arrest or recover stolen property. Results from the response time study challenged traditional beliefs about the allocation of patrol in our communities. Based on tradition knowledge, as previously discussed, rapidly responding to calls for service is what the police had always done since they started using patrol vehicles. In addition, common sense, as previously discussed, played a role in the practice of rapid response to calls for service; it just made sense that if a patrol officer arrives sooner, she will be more likely to make an arrest.

Prior to the research, police departments operated under the assumption that rapid response was a crucial factor in the ability of an officer to solve a crime and an important predictor of citizen satisfaction. In response to the research on rapid response, many police departments changed the way they responded to calls for service. Many departments adopted a differential police response approach. Differential police response protocols allow police departments to prioritize calls and rapidly dispatch an officer only when an immediate response is needed (i.e., crimes in progress). For crimes in progress, rapid response is critical and may reduce the injuries sustained by the victim as well, but these emergency calls usually account for less than 2% of all 9-1-1 calls for police service. For nonemergency calls, an officer is either dispatched at a later time when the officer is available or a report is taken over the phone or through some other means. Differential police response has been shown to save departments money and give patrol officers more time to engage in community-oriented and proactive policing activities. The benefits for a department are not at the expense of the public. In fact, a study by Robert Worden found a high degree of citizen satisfaction with differential police response. 79

Courts Research Example 80

Research on the courts component of the criminal justice system, while far from complete, has produced direct effects on the operations of the criminal justice system. The study reviewed in this section asked the following research question: Are jurors able to understand different legal rules for establishing a defendant’s criminal responsibility? The study described below explored the issue of criminal responsibility as it applies to the insanity defense in the United States. For several years, the M ’ Naghten rule was the legal rule applied in all courts of the United States. Under M ’ Naghten, criminal responsibility was absent when the offender did not understand the nature of his actions due to failure to distinguish “right” from “wrong.” This is known as the “right/wrong test” for criminal responsibility. The case of Durham v. United States was heard in the U.S. Court of Appeals for the District of Columbia and offered an alternative test for criminal responsibility and insanity. The legal rule emerging from Durham was that criminal responsibility was absent if the offense was a product of mental disease or defect. This ruling provided psychiatrists with a more important role at trial because of the requirement that the behavior be linked to a mental disorder that only a psychiatrist could officially determine.

At the time of Simon’s 1967 study, most courts across the country still followed the M ’ Naghten rule. Questions arose, however, regarding whether juries differed in their understanding of M ’ Naghten versus Durham and, in turn, whether this resulted in differences in their ability to make informed decisions regarding criminal responsibility in cases involving the insanity defense. The study was designed to determine the effect of different legal rules on jurors’ decision-making in cases where the defense was insanity. There was a question of whether there was a difference between the rules to the extent that jurors understood each rule and could capably apply it.

Simon conducted an experimental study on jury deliberations in cases where the only defense was insanity. 81 Utilizing a mock jury approach, Simon took the transcripts of two actual trials with one reflecting the use of the M ’ Naghten rule and the other the Durham rule. Both cases were renamed and the transcripts were edited to constitute a trial of 60–90 minutes in length. These edited transcripts were then recorded, with University of Chicago Law School faculty as the attorneys, judges, and witnesses involved in each case. Groups of 12 jurors listened to each trial with instruction provided at the end regarding the particular rule of law ( M ’ Naghten or Durham) for determining criminal responsibility. Each juror submitted a written statement with his or her initial decision on the case before jury deliberations, and the juries’ final decisions after deliberation were also reported.

Simon found significant differences in the verdicts across the two groups ( M ’ Naghten rule applied and Durham rule applied) even when the case was the same. For the M ’ Naghten version of the case, the psychiatrists stated that the defendant was mentally ill yet knew right from wrong during the crime. These statements/instructions should have led to a guilty verdict on the part of the mock jury. As expected, the M ’ Naghten juries delivered guilty verdicts in 19 of the 20 trials, with one hung jury. For the Durham version of the case, the psychiatrists stated that the crime resulted from the defendant’s mental illness, which should have lead to acquittal. However, the defendant was acquitted in only five of the 26 Durham trials. Twenty-six groups of 12 jurors were exposed to the Durham version of the trial and the case was the same each time. Simon interpreted these results as suggesting that jurors were unambiguous in their interpretations and applications of M ’ Naghten (due to the consistency in guilty verdicts), but they were less clear on the elements of Durham and how to apply it (reflected by the mix of guilty, not guilty, and hung verdicts). 82

After Simon’s study, most states rejected the Durham test. Recall her finding that the Durham rule produced inconsistent verdicts. She interpreted this finding as Durham being no better than providing no guidance to jurors on how to decide the issue of insanity. The observation helped to fuel arguments against the use of Durham, which, in turn, contributed to its demise as a legal rule. Today, only New Hampshire uses a version of the Durham rule in insanity cases.

WHAT RESEARCH SHOWS: IMPACTING CRIMINAL JUSTICE OPERATIONS

The Punishment Cost of Being Young, Black, and Male

Steffensmeier, Ulmer, and Kramer 83 hypothesized that African Americans overall were not likely to be treated more harshly than white defendants by the courts because it was only particular subgroups of minority defendants that fit with court actors’ stereotypes of “more dangerous” offenders. In particular, they argued that younger African American males not only fulfilled this stereotype more than any other age, race, and gender combination, they were also more likely to be perceived by judges as being able to handle incarceration better than other subgroups.

In order to test their hypotheses, the researchers examined sentencing data from Pennsylvania spanning four years (1989–1992). Almost 139,000 cases were examined. The sentences they examined included whether a convicted defendant was incarcerated in prison or jail, and the length of incarceration in prison or jail. The researchers found that offense severity and prior record were the most important predictors of whether a convicted defendant was incarcerated and the length of incarceration. The authors found that the highest likelihood of incarceration and the longest sentences for males were distributed to African Americans aged 18–29 years. Their analysis of females revealed that white females were much less likely than African American females to be incarcerated, regardless of the age group examined. Taken altogether, the analysis revealed that African American males aged 18–29 years maintained the highest odds of incarceration and the longest sentences relative to any other race, sex, and age group.

Overall, this research showed that judges focused primarily on legal factors (offense severity and prior record) when determining the sentences of convicted offenders. These are the factors we expect judges to consider when making sentencing decisions. However, the research also found that judges base their decisions in part on extralegal factors, particularly the interaction of a defendant’s age, race, and gender. This research expanded our knowledge beyond the impact of singular factors on sentencing to expose the interaction effects of several variables (race, gender, and age). Court personnel are aware of these interaction effects based on this study, and others that followed, as well as their personal experiences in the criminal justice system. Identification and recognition of inequities in our justice system (in this case that young, African American males are punished more severely in our justice system) is the first step in mitigating this inequity.

Corrections Research Example 84

Although the research in corrections is far from complete, it has contributed greatly to the development of innovative programs and the professional development of correctional personnel. The contributions of academic and policy-oriented research can be seen across the whole range of correctional functions from pretrial services through probation, institutional corrections, and parole.

Rehabilitation remained the goal of our correctional system until the early 1970s, when the efficacy of rehabilitation was questioned. Violent crime was on the rise, and many politicians placed the blame on the criminal justice system. Some believed the system was too lenient on offenders. Interest in researching the effectiveness of correctional treatment remained low until 1974 when an article written by Robert Martinson and published in Public Interest titled “What Works? Questions and Answers about Prison Reform” generated enormous political and public attention to the effectiveness of correctional treatment. 85

Over a six-month period, Martinson and his colleagues reviewed all of the existing literature on correctional treatment published in English from 1945 to 1967. Each of the articles was evaluated according to traditional standards of social science research. Only studies that utilized an experimental design, included a sufficient sample size, and could be replicated were selected for review. A total of 231 studies examining a variety of different types of treatment were chosen, including educational and vocational training, individual and group counseling, therapeutic milieus, medical treatment, differences in length and type of incarceration, and community corrections. All of the treatment studies included at least one measure of offender recidivism, such as whether or not offenders were rearrested or violated their parole. The recidivism measures were used to examine the success or failure of a program in terms of reducing crime.

After reviewing all 231 studies, Martinson reported that there was no consistent evidence that correctional treatment reduced recidivism. Specifically, he wrote, “with few and isolated exceptions, the rehabilitative efforts that have been reported so far have had no appreciable effect on recidivism.” 86 Martinson further indicated that the lack of empirical support for correctional treatment could be a consequence of poorly implemented programs. If the quality of the programs were improved, the results may have proved more favorable, but this conclusion was for the most part ignored by the media and policy-makers.

Martinson’s report became commonly referred to as “nothing works” and was subsequently used as the definitive study detailing the failures of rehabilitation. The article had implications beyond questioning whether or not specific types of correctional treatment reduced recidivism. The entire philosophy of rehabilitation was now in doubt because of Martinson’s conclusion that “our present strategies … cannot overcome, or even appreciably reduce, the powerful tendencies of offenders to continue in criminal behavior.” 87

Martinson’s article provided policy makers the evidence to justify spending cuts on rehabilitative programs. Furthermore, it allowed politicians to respond to growing concerns about crime with punitive, get-tough strategies. States began implementing strict mandatory sentences that resulted in more criminals being sent to prison and for longer periods of time. Over the next several years, Martinson’s article was used over and over to support abandoning efforts to treat offenders until rehabilitation became virtually nonexistent in our correctional system.

Chapter Summary

This chapter began with a discussion of sources of knowledge development and the problems with each. To depict the importance of research methods in knowledge development, myths about crime and the criminal justice system were reviewed along with research studies that have dispelled myths. As the introductory chapter in this text, this chapter also provided an overview of the steps in the research process from selecting a topic and conducting a literature review at the beginning of a research study to reporting findings, results, and limitations at the end of the study. Examples of actual research studies in the areas of police, courts, and corrections were also provided in this chapter to demonstrate the research process in action and to illustrate how research has significantly impacted practices within the criminal justice system. In addition, this chapter demonstrated the critical importance of becoming an informed consumer of research in both your personal and professional lives.

Critical Thinking Questions

1. What are the primary sources of knowledge development, and what are the problems with each?

2. How is knowledge developed through research methods different from other sources of knowledge?

3. What myths about crime and criminal justice have been dispelled through research? Give an example of a research study that dispelled a myth.

4. Why is it important to be an informed consumer of research?

5. What are the steps in the research process, and what activities occur at each step?

authority knowledge: Knowledge developed when we accept something as being correct and true just because someone in a position of authority says it is true

case study: An in-depth analysis of one or a few illustrative cases

common sense knowledge: Knowledge developed when the information “just makes sense”

content analysis: A method requiring the analyzing of content contained in mass communication outlets such as newspapers, television, magazines, and the like

CSI Effect: Due to the unrealistic portrayal of the role of forensic science in solving criminal cases in television shows, jurors are more likely to vote to acquit a defendant when the expected sophisticated forensic evidence is not presented

differential police response: Methods that allow police departments to prioritize calls and rapidly dispatch an officer only when an immediate response is needed (i.e., crimes in progress)

experimental designs: Used when researchers are interested in determining whether a program, policy, practice, or intervention is effective

field research: Research that involves researchers studying individuals or groups of individuals in their natural environment

Halloween sadism: The practice of giving contaminated treats to children during trick or treating

hypotheses: Statements about the expected relationship between two concepts

illogical reasoning: Occurs when someone jumps to premature conclusions or presents an argument that is based on invalid assumptions

myths: Beliefs that are based on emotion rather than rigorous analysis

operationalization: The process of giving a concept a working definition; determining how each concept in your study will be measured

overgeneralization: Occurs when people conclude that what they have observed in one or a few cases is true for all cases

personal experience knowledge: Knowledge developed through actual experiences

research: The scientific investigation of an issue, problem, or subject utilizing research methods

research methods: The tools that allow criminology and criminal justice researchers to systematically study crime and the criminal justice system and include the basic rules, appropriate techniques, and relevant procedures for conducting research

resistance to change: The reluctance to change our beliefs in light of new, accurate, and valid information to the contrary

secondary data analysis: Occurs when researchers obtain and reanalyze data that were originally collected for a different purpose

selective observation: Choosing, either consciously or unconsciously, to pay attention to and remember events that support our personal preferences and beliefs

survey research: Obtaining data directly from research participants by asking them questions, often conducted through self-administered questionnaires and personal interviews

tradition knowledge: Knowledge developed when we accept something as true because that is the way things have always been, so it must be right

variables: Concepts that have been given a working definition and can take on different values

1 Briggs, Lisa T., Stephen E. Brown, Robert B. Gardner, and Robert L. Davidson. (2009). “D.RA.MA: An extended conceptualization of student anxiety in criminal justice research methods courses.” Journal of Criminal Justice Education 20 (3), 217–226.

2 Betz, N. E. (1978). “Prevalence, distribution, and correlates of math anxiety in college students. Journal of Counseling Psychology 25 (5), 441–448.

3 Briggs, et al., 2009, p. 221.

4 Ibid, p. 221.

5 Ibid, p. 221.

6 Kappeler, Victor E., and Gary W. Potter. (2005). The mythology of crime and criminal justice. Prospect Heights, IL: Waveland.

7 Tennessee v. Gamer, 471 U.S. 1 (1985).

8 Lombroso-Ferrero, Gina. (1911). Criminal man, according to the classification of Cesare Lombroso. New York: Putnam.

9 This study was included in Amy B. Thistlethwaite and John D. Wooldredge. (2010). Forty studies that changed criminal justice: Explorations into the history of criminal justice research. Upper Saddle River, NJ: Prentice Hall.

10 Petersilia, J., S. Turner, J. Kahan, and J. Peterson. (1985). Granting felons probation: Public risks and alternatives. Santa Monica, CA: Rand.

11 Vito, G. (1986). “Felony probation and recidivism: Replication and response.” Federal Probation 50, 17–25.

12 Conrad, J. (1985). “Research and development in corrections.” Federal Probation 49, 69–71.

13 Finckenauer, James O. (1982). Scared straight! and the panacea phenomenon. Englewood Cliffs, NJ: Prentice Hall.

14 Yarborough, J.C. (1979). Evaluation of JOLT (Juvenile Offenders Learn Truth) as a deterrence program. Lansing, MI: Michigan Department of Corrections.

15 Petrosino, Anthony, Carolyn Turpin-Petrosino, and James O. Finckenauer. (2000). “Well-meaning programs can have harmful effects! Lessons from experiments of programs such as Scared Straight,” Crime & Delinquency 46, 354–379.

16 Robertson, Jordan. “I’m being punished for living right”: Background check system is haunted by errors. December 20, 2011. http://finance.yahoo.com/news /ap-impact-criminal-past-isnt-182335059.html. Retrieved on December 29, 2011.

17 Shelton, D. E. (2008). “The ‘CSI Effect’: Does it really exist?” NIJ Journal 259 [NCJ 221501].

18 Best, Joel. (2011). “Halloween sadism: The evidence.” http://dspace.udel.edu:8080/dspace/bitstream/handle/ 19716/726/Halloween%20sadism.revised%20thru%20201l.pdf?sequence=6. Retrieved on May 7, 2012.

19 Best, Joel. (1985, November). “The myth of the Halloween sadist. Psychology Today 19 (11), p. 14.

21 “Beer compound shows potent promise in prostate cancer battle.” Press release from Oregon State University May 30, 2006. http://oregonstate.edu/ua/ncs/archives/2006/ may/beer-compound-shows-potent-promise-prostate-cancer-battle. Retrieved on January 6, 2012; Colgate, Emily C., Cristobal L. Miranda, Jan F. Stevens, Tammy M. Bray, and Emily Ho. (2007). “Xanthohumol, a prenylflavonoid derived from hops induces apoptosis and inhibits NF-kappaB activation in prostate epithelial cells,” Cancer Letters 246, 201–209; “Health benefits of red wine exaggerated” http://health.yahoo.net/articles /nutrition/health-benefits-red-wine-exaggerated. Retrieved on January 14, 2012; “Scientific journals notified following research misconduct investigation.” January 11, 2012. http://today.uconn.edu/blog/2012/01/scientific-journals -notified-following-research-misconduct-investigation/. Retrieved on January 14, 2012.

22 Pepinsky, Hal. “The myth that crime and criminality can be measured.” 3–11 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

23 Bullock, Jennifer L., and Bruce A. Arrigo. “The myth that mental illness causes crime.” 12–19 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

24 Friedrichs, David O. “The myth that white-collar crime is only about financial loss.” 20–28 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

25 Kuhns III, Joseph B., and Charisse T. M. Coston. “The myth that serial murderers are disproportionately white males.” 37–44 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

26 Longmire, Dennis R., Jacqueline Buffington-Vollum, and Scott Vollum. “The myth of positive differentiation in the classification of dangerous offenders.” 123–131 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

27 Masters, Ruth E., Lori Beth Way, Phyllis B. Gerstenfeld, Bernadette T. Muscat, Michael Hooper, John P. J. Dussich, Lester Pincu, and Candice A. Skrapec. (2013). CJ realities and challenges, 2nd ed. New York: McGraw-Hill.

32 Brownstein, Henry H. “The myth of drug users as violent offenders.” 45–53 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

33 Goldstein, P. (1985). “The drugs/violence nexus: A tripartite conceptual framework.” Journal of Drug Issues 15, 493–506.

34 Goldstein, P, H. Brownstein, and P. Ryan. (1992). “Drug-related homicide in New York City: 1984 and 1988.” Crime & Delinquency 38, 459–476.

35 Parker, R., and K. Auerhahn. (1998). “Alcohol, drugs, and violence.” Annual Review of Sociology 24, 291–311, p. 291.

36 Buerger, Michael. “The myth of racial profiling.” 97–103 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

37 Cordner, Gary, and Kathryn E. Scarborough. “The myth that science solves crimes.” 104–110 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

38 Willis, James J., Stephen D. Mastrofski, and David Weisburd. “The myth that COMPSTAT reduces crime and transforms police organizations.” 111–119 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

39 Masters, et al., 2013.

43 Scott, Eric J. (1981). Calls for service: Citizen demand and initial police response. Washington, DC: Government Printing Office.

44 Lersch, Kim. “The myth of policewomen on patrol.” 89–96 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

45 Janikowski, Richard. “The myth that the exclusionary rule allows many criminals to escape justice.” 132–139 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

46 Bishop, Donna M. “The myth that harsh punishments reduce juvenile crime.” 140–148 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

47 Immarigeon, Russ. “The myth that public attitudes are punitive.” 149–157 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

48 Acker, James R. “The myth of closure and capital punishment.” 167–175 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

49 Masters, et al., 2013.

52 Lersch, 2006.

53 Newport, Frank. “In U.S., support for death penalty falls to 39-year low.” October 13, 2011. http://www.gallup .com/poll/150089/support-death-penalty-falls-year-low.aspx. Retrieved on April 16, 2012.

54 Applegate, Brandon. “The myth that the death penalty is administered fairly.” 158–166 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

55 Williams, M. R., and J. E. Holcomb. (2001). “Racial disparity and death sentences in Ohio.” Journal of Criminal Justice 29, 207–218.

56 Snell, Tracy L. (2011, December). Capital punishment, 2010—statistical tables. Washington, DC: Bureau of Justice Statistics.

57 Applegate, 2006.

58 Williams and Holcomb, 2001.

59 Applegate, 2006.

61 Wood, Peter B. “The myth that imprisonment is the most severe form of punishment.” 192–200 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

63 Michalowski, Raymond. “The myth that punishment reduces crime.” 179–191 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

64 McShane, Marilyn, Frank P. Williams III, and Beth Pelz. “The myth of prisons as country clubs.” 201–208 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

65 Parker, Mary. “The myth that prisons can be self-supporting.” 209–213 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

66 Blakely, Curtis, and John Ortiz Smykla. “Correctional privatization and the myth of inherent efficiency.” 214–220 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

67 Jones, G. Mark. “The myth that the focus of community corrections is rehabilitation.” 221–226 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

68 Cullen, Francis T., and Paula Smith. “The myth that correctional rehabilitation does not work.” 227–238 in Bohm, Robert M., and Jeffrey T. Walker. (2006). Demystifying crime and criminal justice. Los Angeles: Roxbury.

69 Masters, et al., 2013.

73 Petersilia, Joan. (1990). “When probation becomes more dreaded than prison. Federal Probation 54, 23–27.

75 Wood, P. B., and H. G. Grasmick. (1999). “Toward the development of punishment equivalencies: Male and female inmates rate the severity of alternative sanctions compared to prison.” Justice Quarterly 16, 19–50.

76 Example is excerpted from Amy B. Thistlethwaite and John D. Wooldredge. (2010). Forty studies that changed criminal justice: Explorations into the history of criminal justice research. Upper Saddle River, NJ: Prentice Hall. This is an excellent book that demonstrates the impact research has had on criminal justice operations.

77 National Commission on Productivity. (1973). Opportunities for improving productivity in police services. Washington, DC: United States Government Printing Office, p. 19.

78 Pate, T., A. Ferrara, R. Bowers, and J. Lorence. (1976). Police response time: Its determinants and effects. Washington, DC: Police Foundation.

79 Worden, R. (1993). “Toward equity and efficiency in law enforcement: Differential police response. American Journal of Police 12, 1–32.

80 Example is excerpted from Amy B. Thistlethwaite and John D. Wooldredge. (2010). Forty studies that changed criminal justice: Explorations into the history of criminal justice research. Upper Saddle River, NJ: Prentice Hall.

81 Simon, R. (1967). The jury and the defense of insanity. Boston: Little, Brown.

83 Steffensmeier, D., J. Ulmer, & J. Kramer. (1998). “The interaction of race, gender, and age in criminal sentencing: The punishment cost of being young, black, and male. Criminology 36, 763–797.

84 Example is excerpted from Amy B. Thistlethwaite and John D. Wooldredge. (2010). Forty studies that changed criminal justice: Explorations into the history of criminal justice research. Upper Saddle River, NJ: Prentice Hall.

85 Martinson, R. (1974). “What works? Questions and answers about prison reform.” The Public Interest 10, 22–54.

86 Ibid, p. 25.

87 Ibid, p. 49.

Applied Research Methods in Criminal Justice and Criminology by University of North Texas is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

Share This Book

Numbers, Facts and Trends Shaping Your World

Read our research on:

Full Topic List

Regions & Countries

  • Publications
  • Our Methods
  • Short Reads
  • Tools & Resources

Read Our Research On:

China’s Approach to Foreign Policy Gets Largely Negative Reviews in 24-Country Survey

Still, views of china – and its soft power – are more positive in middle-income countries, table of contents.

  • Road map to the report
  • How views of China have changed in recent years
  • Views of China by age group
  • How views of China’s international behavior have changed over time
  • Most say China does not contribute to world peace and stability
  • China seen as interventionist
  • How opinions about which country is the world’s top economy have changed in recent years
  • Many who see China as the world’s leading economic power also see it as a good thing
  • Chinese investment seen as an economic benefit
  • How views of Chinese soft power vary by age
  • Views of Chinese technology
  • How confidence in Xi has changed over time
  • How confidence in Xi varies by age
  • Acknowledgments
  • Methodology

chapter 1 of research methodology

This Pew Research Center analysis focuses on public opinion of China and President Xi Jinping in 24 countries in North America, Europe, the Middle East, the Asia-Pacific region, sub-Saharan Africa and Latin America. The report explores views of China’s role in the world, including as an economic power, and perceptions of Chinese soft power. This is the first year since 2019 that the Global Attitudes Survey has included countries from Africa and Latin America, which were not included more recently due to the coronavirus outbreak .

For non-U.S. data, this report draws on nationally representative surveys of 27,285 adults conducted from Feb. 20 to May 22, 2023. All surveys were conducted over the phone with adults in Canada, France, Germany, Greece, Italy, Japan, Netherlands, South Korea, Spain, Sweden and the United Kingdom. Surveys were conducted face to face in Argentina, Brazil, Hungary, India, Indonesia, Israel, Kenya, Mexico, Nigeria, Poland and South Africa. In Australia, we used a mixed-mode probability-based online panel.

In the United States, we surveyed 3,576 U.S. adults from March 20 to 26, 2023. Everyone who took part in this survey is a member of the Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. This way nearly all U.S. adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP’s methodology .

Here are the questions used for the report , along with responses, and the survey methodology .

Views of China and its international behavior are largely negative

Views of China are broadly negative across 24 countries in a new Pew Research Center survey: A median of 67% of adults express unfavorable views of the country, while 28% have a favorable opinion.

Negative views extend to evaluations of China’s international actions. Despite several high-profile diplomatic initiatives by Beijing over the past year – such as brokering a peace deal between Saudi Arabia and Iran and issuing a 12-point proposal for the end of violence in Ukraine – a median of 71% think China does not contribute to global peace and stability.

Most people also think China does not take into account the interests of other countries in its foreign policy (76%) and a median of 57% say China interferes in the affairs of other nations a great deal or fair amount.

Still, attitudes toward China are somewhat rosier in middle-income than high-income countries. Across eight middle-income countries – places Pew Research Center has not surveyed since 2019 due to the challenges of conducting face-to-face interviews during the pandemic – India stands out as the only middle-income country in which a majority has unfavorable views of China. And in three middle-income countries – Kenya, Mexico and Nigeria – a majority even gives China a positive rating.

Unfavorable views of China widespread

Fewer in these middle-income countries also criticize China’s global behavior, and many more see China’s “soft power” appeal. Indeed, publics in these middle-income countries offer relatively favorable ratings for China’s entertainment products, its universities and its standard of living – while few in most high-income countries agree.

Across all 24 countries surveyed, however, there is more agreement about China’s technology. A median of 69% describe China’s technological achievements as the best or above average relative to other wealthy nations, with similar shares in high- and middle-income countries. A median of 54% also see China’s military as among the best in the world.

But views of the country as the world’s foremost economic power have faltered somewhat in recent years. More people now name the United States as the top economic power than China (a median of 42% vs. 33%, respectively). Much of this shift has come in high-income countries, where the share naming China has fallen in nearly every surveyed country – including by double digits in Germany, the Netherlands, Poland and Sweden.

In the U.S., where equal shares (43%) called China and the U.S. the world’s leading economic power in 2022, views have shifted significantly over the past year ; now, Americans are 10 percentage points more likely to name the U.S. than China (48% vs. 38%). (For more on American views of China, read “ Americans are Critical of China’s Global Role – as Well as Its Relationship With Russia ”.)

These findings come from a new Pew Research Center survey conducted from Feb. 20 to May 22, 2023, among more than 30,000 people in 24 countries. Below are some of the other findings regarding China’s overall image, views of Chinese foreign policy, ratings of President Xi Jinping, opinions about Chinese soft power and its economic power.

Overall ratings for China

Across many high-income countries surveyed, which are in North America, Western Europe and parts of the Asia-Pacific region, a large majority has unfavorable views of China, as has been the case for multiple years . Indeed, in almost every high-income country surveyed, negative views currently stand at or near historic highs. In most countries, this does not reflect a significant increase over last year; rather, negative views have simply remained high in recent years. One notable exception is Poland, where negative views have increased 12 points during a period of strained bilateral relations , perhaps related to China’s handling of the war in Ukraine.

Record high negative ratings for China in most countries surveyed

Views of China in middle-income countries are relatively more positive. Still, negative ratings in most of these countries have also grown since the countries were last surveyed, pre-pandemic. In South Africa and Mexico, for example, opinions have turned somewhat more negative since 2019, and in Argentina, Brazil and India, negative views have even reached historic highs. In India, military conflicts along a contested border may have contributed to the 21 percentage point increase in unfavorable opinion.

China’s role on the world stage

Majorities in most countries do not think China takes into account the interests of countries like theirs. In Canada, France, Israel, Spain and Sweden, around half or more say China doesn’t consider them at all . Only in the three sub-Saharan African countries surveyed, as well as in Indonesia, does around half or more of the public feel like China listens to their country.

A median of 71% also think China does little or nothing at all to contribute to global peace and stability, compared with a median of 23% who say it is doing a great deal or a fair amount. Australians, Canadians, Indians, Israelis and South Koreans are particularly likely to say China is doing nothing at all to help with global peace and stability.

Most also see China as an interventionist power. A median of 57% say China does interfere a great deal or a fair amount in the affairs of other countries, while a median of 35% say it does not do so much or at all. Around seven-in-ten or more in Australia, Canada, Japan, South Korea, Spain and the U.S. see China getting involved in the affairs of other countries – and many of these places also stood out for the high share who said China’s involvement in domestic politics in their own country was a very serious problem in a 2022 Pew Research Center survey .

But the country which is most likely to see China interfering in the affairs of other countries in this year’s survey is Italy (82%). Italy, which was the only G7 country to join China’s Belt and Road Initiative (BRI) , was debating leaving the initiative at the time that the survey was conducted, but treading delicately for fear of stoking possible Chinese retribution against Italian businesses.

Attitudes toward Xi

Few in the 24 countries surveyed have confidence in Chinese President Xi Jinping to do the right thing regarding world affairs. Across most of Western Europe, the U.S., Canada and much of the Asia-Pacific region, around half in each country say they have no confidence in him at all . Indonesia, Kenya, Nigeria and South Africa stand out as the only countries where a majority or plurality have confidence in his leadership.

Confidence in Xi is closely related to views of China more broadly. In each country surveyed people with unfavorable views of China are more likely to have little confidence in the Chinese president, and vice versa.

Countries with more negative views of China also have less confidence in Xi

Chinese soft power

A bar chart showing China’s technological advancements are seen as the best or above average compared with other wealthy nations, followed by military power

When it comes to elements often considered part of a country’s “soft power,” China’s technological achievements receive high marks, though fewer say the same about its universities, entertainment products or standard of living.

In fact, outside of South Korea, nearly half or more in every country say Chinese technological advancements are the best in the world or above average relative to other wealthy nations. And in many of the middle-income countries, around four-in-ten call Chinese technology the best in the world.

Middle-income countries – many of which are increasingly reliant on Chinese companies like Huawei for components of their 4G and 5G systems – were also asked specifically about technology such as phones, tablets or computers made by Chinese companies. Across these eight countries, there is a relatively widespread sense that these products are well-made. Middle-income publics are more divided when it comes to their cost: A median of 50% describe them as inexpensive, while 44% call them costly.

They are also somewhat divided when it comes to whether technological products made by Chinese companies protect people’s personal data (a median of 45%) or make their data unsafe (40%). (Americans were asked a different but related question about Chinese social media companies; large majorities have little confidence that they will use personal information responsibly or follow privacy policies.)

In every country, at least a plurality – and often a majority – also see China’s “hard power,” its military, as one of the best in the world or above average.

Chinese economic power

Fewer name China as the world’s leading economic power than the U.S. (a median of 33% vs. 42%). And, in many countries, the share naming China as the world’s leading economy has gone down in recent years.

Fewer now call China the world’s top economic power in many places

Interestingly, China’s image as an economic superpower is stronger in high-income countries than middle-income ones. Italy, for example, is the only country where a majority (55%) calls China the leading economic power.

Still, people in middle-income countries do recognize economic benefits from their relations with China. A different survey question, asked only in these countries, finds that around half or more in six middle-income countries say their nation’s economy has benefited a great deal or a fair amount from Chinese investment. In Nigeria, Kenya and South Africa, around seven-in-ten or more say this.

In the U.S., Americans were also asked to name the country which poses the top threat to the U.S. Not only was China the top answer, by far, but Americans see it as both an economic and a national security threat – in sharp contrast to Russia, which is primarily seen as a security threat. To read more about this related analysis, see “ Americans name China as the top threat facing the U.S. ”

The chapters that follow discuss these findings and others in more detail:

  • Chapter 1 looks at overall opinion of China across the countries surveyed, including how perceptions have shifted over the years
  • Chapter 2 considers the negative and positive roles China plays in international affairs
  • Chapter 3 reviews global public opinion about which country is the world’s leading economic power
  • Chapter 4 explores perceptions of Chinese soft power, summarizing how people across 24 countries rate China compared with other wealthy nations
  • Chapter 5 examines confidence in Chinese President Xi Jinping to do the right thing in world affairs

Sign up for our weekly newsletter

Fresh data delivery Saturday mornings

Sign up for The Briefing

Weekly updates on the world of news & information

  • China Global Image
  • Global Balance of Power
  • Global Economy & Trade
  • World Leaders

Americans Remain Critical of China

How people in hong kong view mainland china and their own identity, in east asia, many people see china’s power and influence as a major threat, u.s.-germany relationship remains solid, but underlying policy differences begin to show, how views of the u.s., china and their leaders have changed over time, most popular, report materials.

1615 L St. NW, Suite 800 Washington, DC 20036 USA (+1) 202-419-4300 | Main (+1) 202-857-8562 | Fax (+1) 202-419-4372 |  Media Inquiries

Research Topics

  • Age & Generations
  • Coronavirus (COVID-19)
  • Economy & Work
  • Family & Relationships
  • Gender & LGBTQ
  • Immigration & Migration
  • International Affairs
  • Internet & Technology
  • Methodological Research
  • News Habits & Media
  • Non-U.S. Governments
  • Other Topics
  • Politics & Policy
  • Race & Ethnicity
  • Email Newsletters

ABOUT PEW RESEARCH CENTER  Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of  The Pew Charitable Trusts .

Copyright 2024 Pew Research Center

Model for the Selection of Grey Research Methods in Management Sciences

  • First Online: 21 May 2024

Cite this chapter

chapter 1 of research methodology

  • Rafał Mierzwiak 5  

Part of the book series: Series on Grey System

The chapter discusses the application of Grey Systems Theory (GST) in management science, focussing on selecting the right methods for various research scenarios. It begins with the importance of assessing whether GST is suitable based on the data's characteristics and its alignment with the theory's capabilities. A structured model is provided to operationalise research problems and determine whether to use GST or traditional statistical approaches based on data quality and research goals. GST is highlighted as particularly useful for exploratory research, where data may be incomplete or imprecise, making traditional statistical methods less effective. The text describes a detailed procedure for selecting GST methods, taking into account the nature of the data, whether it is linguistic or can be represented with grey numbers, and the specific research needs. The use of Grey Incidence Analysis Models is elaborated, illustrating their suitability for providing preliminary insights into complex management phenomena from limited data sets. This chapter underscores the flexibility of GST in handling ambiguous and small data sets, which are common in management sciences. It also discusses the integration of qualitative and quantitative analyses to improve the reliability of research findings in exploratory studies. The suitability of GST for quick decision-making processes in management, where data may not always be clear or abundant, is also emphasised. In general, the chapter serves as a guide for researchers to effectively choose and apply the appropriate grey research methods depending on their specific management research contexts.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions

Azam, M.S.: The diffusion of ICT and SME performance. In: Quaddus, M., Woodside, A.G. (eds.) Advances in Business Marketing and Purchasing, pp. 7–290. Bingley, Emerald Group Publishing Limited (2015)

Google Scholar  

Zott, C., Amit, R.: Business model design: an activity system perspective. Long Range Plan. 43 , 216–226 (2010)

Article   Google Scholar  

Deng, J.L.: Grey System Control. Huazhong University of Science and Technology Press, Wuhan (1985)

Deng, J.: Grey Control System. Printing House of Central China University of Science and Technology, Hubei (1985)

Pei, L.-l., Chen, W.-M., Cui, J.-F., Zhuang, G.-B.: Weighted degree of grey incidence based on optimization entropy . In: IEEE International Conference on Grey Systems and Intelligent Services, GSIS 2009, Nanjing, pp. 340–343

Zhang, Q.S., Guo, X.J., Deng, J.L.: Grey relation entropy method of grey relation analysis. Syst. Eng. Theory Pract. 8 , 7–11 (1996)

Liu, S., Guo, T.B.: Grey Systems Theory and Applications. Henan University Press, Kaifeng (1991)

Liu, S.F., Xie, N.M.: New grey evaluation method based on reformative triangular whitenization weight function. J. Syst. Eng. 26 , 244–250 (2011)

Honghua, W., Lixia, D., Hui, L.: A New Grey Relational Degree Model for Panel Data and its Application. Hangzhou, IEEE (2015)

Xie, N.: Explanations about grey information and framework of grey system modeling. Grey Syst.: Theory Appl. 7 , 179–193 (2017)

Xie, N.: A summary of grey forecasting models. Grey Syst.: Theory Appl. 12 , 703–722 (2022)

Deng, J.: Control problems of grey systems. Syst. Control Lett. 1 , 288–294 (1982)

Liu, S., Yang, Y., Fang, Z.-G., Xie, N.: Grey cluster evaluation models based on mixed triangular whitenization weight functions. Grey Syst.: Theory Appl. 5 , 410–418 (2015)

Liu, S., et al.: Four basic models of GM (1, 1) and their suitable sequences. Grey Syst.: Theory Appl. 5 , 141–156 (2015)

Xie, N., Sifeng, L., Naiming, X., Sifeng, L.: Research on Discrete Grey Model and Its Mechanism. IEEE (2005)

Wu, L., Liu, S., Yao, L., Yan, S., Liu, D.: Grey system model with the fractional order accumulation. Commun. Nonlinear Sci. Numer. Simulat. 18 , 1775–1785 (2013)

Li, G.-D., Yamaguchi, D., Nagai, M.: A grey-based decision-making approach to the supplier selection problem. Math. Comput. Model. 46 , 573–581 (2007)

Zhang, K.: Multi-variables discrete grey model based on driver control. Syst. Eng.-Theory Pract. 34 , 2084–2091 (2014)

Evans, M.: An alternative approach to estimating the parameters of a generalised Grey Verhulst model: an application to steel intensity of use in the UK. Expert Syst. Appl. 41 , 1236–1244 (2014)

Zhao, X.Q., Chen, H.L.: Prediction formula’s defect of GM (2, 1) and its improvement. J. Wuhan Univ. Technol. 28 , 125–131 (2006)

Liu, S., Yang, Y., Forrest, J.: Grey Data Analysis. Springer, Berlin (2017)

Liu, S., Zhang, H., Yang, Y.: Explanation of terms of grey incidence analysis models. Grey Syst.: Theory Appl. (2017)

Liu, S., Lin, Y.: Grey Information: Theory and Practical Applications. Springer Science & Business Media (2006)

Pszczołowski, T.: The Little Enyckolpedia of Praxeology and Organisational Theory (in Polish). Ossolineum, Wrocław (1978)

Mierzwiak, R., Nowak, M.: Decision-making Models in Grey Systems Theory (in Polish). PTE Poznań, Poznań (2020)

Liu, S.: Multi-attribute intelligent grey target decision model. In: ISTASC'10: Proceedings of the 10th WSEAS International Conference on Systems Theory and Scientific Computation. Taipei Taiwan, pp. 15–16 (2010)

Guo, S., Li, Q., Jing, Y., Guan, L.: A review of grey target decision model. J. Grey Syst. 34 (2022)

Quan, J., Zeng, B., Liu, D.: Green supplier selection for process industries using weighted grey incidence decision model. Complexity (2018)

Nowak, M., Borowiec, A.: Intuitive solution of decision-making problems using the grey systems theory. Organ. Rev. 28–35 (2019)

Gao, W.: Grey Statistical Decision Making for Estimate of the Regional Wheat Trials Yield. Atlantis Press, Xi’an (2018)

Book   Google Scholar  

Liu, S., Yang, Y.: Explanation of terms of grey clustering evaluation models. Grey Syst.: Theory Appl 7 , 129–135 (2017)

Yu, J., Wang, D., Hu, C.: Selection method of monitoring parameter optimization in prognostics and health management based on grey clustering decision. Grey Syst.: Theory Appl. 3 , 16–25 (2013)

Ye, L., Yunhe, H., Bin, L.: Study on Adjustment and Optimization Model of Regional Agricultural Structure. IEEE (2009)

Chen, W., Tao, Z., Xiangtao, F., Jinxiu, L.: Research on Regional Agricultural Structure Optimization Based on Grey Situation Decision Model. IEEE (2010)

Mierzwiak, R.: Selection of the company's strategy using grey stratified decisions mode. In: Series on Grey System. Springer Nature Singapore, pp. 297–312 (2023)

Rajesh, R., Aljabhan, B.: A novel grey stratified decision-making (GSDM) model for social sustainability-based supplier selection. IEEE Trans. Comput. Soc. Syst. 1–15 (2022)

Deng, J.: Introduction to grey system theory. J. Grey Syst. 1 , 1–24 (1989)

Liu, S., Xie, N., Forrest, J.: Novel models of grey relational analysis based on visual angle of similarity and nearness. Grey Syst.: Theory Appl. 1 , 8–18 (2011)

Liu, S., Xie, N., Yuan, C., Fang, Z.: Systems Evaluation: Methods, Models, and Applications. CRC Press, Boca Raton, London, New York (2011)

Konieczny, J.: Action System Engineering (in Polish). WNT, Warsaw (1983)

Ou, Y.-C.: Using a hybrid decision-making model to evaluate the sustainable development performance of high-tech listed companies. J. Bus. Econ. Manage. 17 (3), 331–346 (2016)

Chang, C.-W., Wu, C.-R., Lin, J.-Y.: Multi-approach model for selection of SCMS in semiconductor industry upstream. J. Grey Syst. 20 (2), 135–148 (2008)

Gangurde, S.R.: Benchmarking the best factory data collection system (FDC) using AHP-GRA method. Benchmarking 23 (2), 359–370 (2016)

Mahdiraji, H.A., Beheshti, M., Jafari-Sadeghi, V., Garcia-Perez, A.: What drives inter-organisational knowledge management? The cause and effect analysis using a multi-layer multi-criteria decision-making framework. J. Knowl. Manage. 26 (9), 2195–2221 (2022)

Download references

Author information

Authors and affiliations.

Poznań University of Technology, Poznań, Poland

Rafał Mierzwiak

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to Rafał Mierzwiak .

Rights and permissions

Reprints and permissions

Copyright information

© 2024 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

About this chapter

Mierzwiak, R. (2024). Model for the Selection of Grey Research Methods in Management Sciences. In: Methodological Aspects of Grey Systems Theory in Management Research. Series on Grey System. Springer, Singapore. https://doi.org/10.1007/978-981-97-2413-0_4

Download citation

DOI : https://doi.org/10.1007/978-981-97-2413-0_4

Published : 21 May 2024

Publisher Name : Springer, Singapore

Print ISBN : 978-981-97-2412-3

Online ISBN : 978-981-97-2413-0

eBook Packages : Business and Management Business and Management (R0)

Share this chapter

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

  • Publish with us

Policies and ethics

  • Find a journal
  • Track your research

U.S. flag

A .gov website belongs to an official government organization in the United States.

A lock ( ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.

  • Handwashing
  • Hand Hygiene as a Family Activity
  • Hand Hygiene FAQs
  • Handwashing Facts
  • Publications, Data, & Statistics
  • Health Promotion Materials
  • Global Handwashing Day
  • Life is Better with Clean Hands Campaign
  • Clinical Safety
  • Healthcare Training
  • Clean Hands Count Materials

About Handwashing

  • Many diseases and conditions are spread by not washing hands with soap and clean, running water.
  • Handwashing with soap is one of the best ways to stay healthy.
  • If soap and water are not readily available, use a hand sanitizer with at least 60% alcohol to clean your hands.

boy showing his clean hands

Why it's important

Washing hands can keep you healthy and prevent the spread of respiratory and diarrheal infections. Germs can spread from person to person or from surfaces to people when you:

  • Touch your eyes, nose, and mouth with unwashed hands
  • Prepare or eat food and drinks with unwashed hands
  • Touch surfaces or objects that have germs on them
  • Blow your nose, cough, or sneeze into hands and then touch other people's hands or common objects

Key times to wash hands

You can help yourself and your loved ones stay healthy by washing your hands often, especially during these key times when you are likely to get and spread germs:

  • Before, during, and after preparing food
  • Before and after eating food
  • Before and after caring for someone at home who is sick with vomiting or diarrhea
  • Before and after treating a cut or wound
  • After using the toilet
  • After changing diapers or cleaning up a child who has used the toilet
  • After blowing your nose, coughing, or sneezing
  • After touching an animal, animal feed, or animal waste
  • After handling pet food or pet treats
  • After touching garbage

How it works

Washing your hands is easy, and it’s one of the most effective ways to prevent the spread of germs. Follow these five steps every time.

  • Wet your hands with clean, running water (warm or cold), turn off the tap, and apply soap.
  • Lather your hands by rubbing them together with the soap. Lather the backs of your hands, between your fingers, and under your nails.
  • Scrub your hands for at least 20 seconds . Need a timer? Hum the “Happy Birthday” song from beginning to end twice.
  • Rinse your hands well under clean, running water.
  • Dry your hands using a clean towel or an air dryer.

Use hand sanitizer when you can't use soap and water

Washing hands with soap and water is the best way to get rid of germs in most situations. If soap and water are not readily available, you can use an alcohol-based hand sanitizer that contains at least 60% alcohol. You can tell if the sanitizer contains at least 60% alcohol by looking at the product label.

What you can do

CDC has health promotion materials to encourage kids and adults to make handwashing part of their everyday lives.

  • Share social media graphics and messages.
  • Print stickers and place clings on bathroom mirrors.
  • Promote handwashing on or around Global Handwashing Day , celebrated each year on October 15.
  • Distribute fact sheets to share information about hand hygiene for specific audiences.
  • Frequent Questions About Hand Hygiene
  • Hand Hygiene in Healthcare Settings
  • The Life is Better with Clean Hands Campaign

Clean Hands

Having clean hands is one of the best ways to avoid getting sick and prevent the spread of germs to others.

For Everyone

Health care providers.

IMAGES

  1. Components of research methodology chapter

    chapter 1 of research methodology

  2. Chapter 1 Research Methodology

    chapter 1 of research methodology

  3. Methodology part of a thesis

    chapter 1 of research methodology

  4. Methodology Sample In Research

    chapter 1 of research methodology

  5. Chapter 1

    chapter 1 of research methodology

  6. CHAPTER 1 RESEARCH OVERVIEW

    chapter 1 of research methodology

VIDEO

  1. Lecture 1 Research Methodology

  2. Research Problem Formulation

  3. Introduction to Research Methodology

  4. Referencing Basics (Part 1b)

  5. Research Study Assumptions

  6. Research Critique of Methodology/Chapter-3

COMMENTS

  1. PDF Chapter 1 Introduction to Research Methodology

    1.2 Defining Research Methodology. It is an essential process of any scientific study, which serves as a framework for processing and achieving the predicted outcomes of the study. It is commonly defined as a systematic and organized process of collecting, analyzing, interpreting, and presenting information to answer specific questions or solve ...

  2. PDF Introduction to Research Methods

    CHAPTER 1. oduction to Research MethodsIntr. 7. reasoning a researcher/practitioner can use to approach a problem. Through these methods of learning, research-ers can begin to understand and explain behavior in a meaningful way that may lead to specific questions. These questions then lead a researcher to create a solution as to how to answer these

  3. What Is a Research Methodology?

    Step 1: Explain your methodological approach. Step 2: Describe your data collection methods. Step 3: Describe your analysis method. Step 4: Evaluate and justify the methodological choices you made. Tips for writing a strong methodology chapter. Other interesting articles.

  4. Chapter 1. Introduction

    Textbooks are typically arranged in one of two ways: (1) by technique (each chapter covers one method used in qualitative research); or (2) by process (chapters advance from research design through publication). But both of these approaches are necessary for the beginner student.

  5. Chapter 1: Introduction to Research Methods

    At the end of this chapter, you will be able to: Define the term "research methods". List the nine steps in undertaking a research project. Differentiate between applied and basic research. Explain where research ideas come from. Define ontology and epistemology and explain the difference between the two.

  6. Chapter 1: Introduction to Research Methods

    Chapter 1: Introduction to Research Methods. Learning Objectives. At the end of this chapter, you will be able to: Define the term "research methods". List the nine steps in undertaking a research project. Differentiate between applied and basic research. Explain where research ideas come from. Define ontology and epistemology and explain ...

  7. How To Write The Methodology Chapter

    Do yourself a favour and start with the end in mind. Section 1 - Introduction. As with all chapters in your dissertation or thesis, the methodology chapter should have a brief introduction. In this section, you should remind your readers what the focus of your study is, especially the research aims. As we've discussed many times on the blog ...

  8. Research Methodology Chapter: 5 Tips & Tricks

    Overview: Writing The Methodology Chapter. Develop a (rough) outline before you start writing. Draw inspiration from similar studies in your topic area. Justify every research design choice that you make. Err on the side of too much detail, rather than too little. Back up every design choice by referencing literature. 1.

  9. PDF Methodology: What It Is and Why It Is So Important

    and make for good science and scientific research. The purpose of this introductory chapter is to convey what methodology is, why it is needed, and the key tenets that guide what we do as scientists. These foci may seem obvious—after all, everyone knows what methodology is and why it is needed. Perhaps so, but the answers are not all so obvious.

  10. PDF CHAPTER 1 The Selection of a Research Approach

    research approaches, research designs, and research methods are four key terms representing a perspective about research flow from broad constructions of research to the narrow procedures of methods. Table 1.1 explains these key terms in more detail. Table 1.1 Key Terms and Their Definitions as Used in This Chapter Key Terms

  11. Chapter 1: Home

    The definitions of any technical terms necessary for the reader to understand are essential. Chapter 1 also presents the research questions and theoretical foundation (Ph.D.) or conceptual framework (Applied Doctorate) and provides an overview of the research methods (qualitative or quantitative) being used in the study.

  12. PDF Chapter 1. What are Research Methods?

    Try This: Preview Your Awareness of Research Methods (15 minutes) Think about the ways you've used different methods to solve problems and answer questions in your life, then begin to apply those experiences to your understanding of research methods: 1. Make brief lists of ways/tools/methods you know of (or make up a method—be creative!) to a.

  13. Chapter One: Introduction

    Chapter One: Introduction. In this chapter, we first describe how developing a command of research methods can assist you in your careers and personal lives. Second, we provide a brief definition of our topic of study in this book - communication research. Third we identify the predominant research and creative methods used in the field of ...

  14. PDF Chapter 1

    A phronetic approach: doing qualitative research that matters Foci of qualitative research Moving from ideas to sites, settings, and participants Moving toward a research question In summary CHAPTER 1 Developing contextual research that matters Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact, First ...

  15. 1.1 What are Research Methods?

    Research methods defined. Research methods comprise a systematic process of inquiry applied in such a manner as to learn something about our social world (Saylor Academy, 2012). The key message in the preceding statement is that undertaking research is a systematic process, i.e. there is a system, or a right way, to do research.

  16. PDF 1. Chapter One: Introduction, Problem Statement, Objectives and Method

    The research methodology will be concisely explained, by referring to the literature study, the research design, including the design of the questionnaire and data analysis methods. Lastly, the division of chapters will be indicated. Figure 1.1: Conceptual framework of this study

  17. (PDF) Chapter 1: Introduction to Research Methodology

    Chapter 1: Introduction to Research Methodology. September 2023. In book: Research Methodology Lectures for Postgraduate Students (pp.1-11) Authors: Amer Al-ani. (University of Anbar - Iraq)

  18. 1 Chapter 1: The Importance of Research Methods and Becoming an

    I view research methods as a subject that I will rarely use. Research methods is not really useful for students who intend to work in Criminal Justice. Knowing research methods will help me earn a living. Research methods does not reflect the "real world." Research Disinterest 5. I am excited about taking research methods.

  19. Writing a Research Paper Introduction

    Table of contents. Step 1: Introduce your topic. Step 2: Describe the background. Step 3: Establish your research problem. Step 4: Specify your objective (s) Step 5: Map out your paper. Research paper introduction examples. Frequently asked questions about the research paper introduction.

  20. PDF CHAPTER 1 THE PROBLEM AND ITS BACKGROUND

    It shows that on the pre-test majority of the. respondents had a low range score in Endurance Dimension of AQ® (49 or. 27.07%) and the rest got a below average score (61 or 33.70%), 47 or 25.97%. got an average score, 19 or 10.48% got an above average score and 5 or 2.76%. got a high score.

  21. PDF CHAPTER 1 Introduction and research methodology

    1 CHAPTER 1 Introduction and research methodology 1.1 Introduction Crime is one of the most serious problems South Africa faces today. It puts a strain on the public, the business community, the economy and the government. Shop theft is a specific type of theft that is a cause for serious concern, and compels criminologists to conduct

  22. Research Methodology and Publication ethics

    Text Book includes the following Chapter 1. Introduction to Reserch Methodology 2. Research Design and Methodology 3. Data Collection and Analysis 4. Publication Ethics and Plagarism 5. Writing ...

  23. China's Approach to Foreign Policy Gets Largely ...

    Chapter 1 looks at overall opinion of China across the countries surveyed, including how perceptions have shifted over the years; Chapter 2 considers the negative and positive roles China plays in international affairs; Chapter 3 reviews global public opinion about which country is the world's leading economic power

  24. Model for the Selection of Grey Research Methods in ...

    Abstract. The chapter discusses the application of Grey Systems Theory (GST) in management science, focussing on selecting the right methods for various research scenarios. It begins with the importance of assessing whether GST is suitable based on the data's characteristics and its alignment with the theory's capabilities.

  25. About Handwashing

    Washing your hands is easy, and it's one of the most effective ways to prevent the spread of germs. Follow these five steps every time. Wet your hands with clean, running water (warm or cold), turn off the tap, and apply soap. Lather your hands by rubbing them together with the soap. Lather the backs of your hands, between your fingers, and ...