thesis for marketing

Theses/Dissertations from 2009. An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context, Brent L. Baker. Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation, David Earl Fleming.

ards boosting the sales margins of the organizations.Regarding the impacts of social media marketing on consumer purchase intentions, the results from the findings show that social media marke. ing did indeed influence consumer purchase decisions. This was evidenced by the fact that all the respondents a.

As we approach 2024, we've curated 'The Ultimate List: 100 Exceptional Marketing Thesis Topics' to spark your curiosity and guide your research endeavors. Our list encompasses a wide range of topics, from the ethics of pharmaceutical marketing to the nuances of international business leadership. Each topic is designed to inspire your analytical ...

Luckily, we've done the work for you. Here is a list of the latest marketing management dissertation topics to help you out. Using financial products in the UK retail banking sector. A study of how service quality and customer satisfaction affect brand equity. A study of the antecedents and consequences of a firm's reputation.

The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation: Topic 86:The role of Facebook as a marketing tool. Topic 87:Social media marketing vs. traditional marketing evaluating the success rate. Topic 88:Building relationships with customers through social media.

Sport Marketing Research Topics. The role of sports hubs in the management of sports organizations. Facilities and services that help save costs on sports. Sourcing of funding for sporting activities in developing countries. The part of the World Cup and Olympic games on marketing strategies and promotional messages.

Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...

Nonprofit Marketing. Market Segmentation & Targeting. Internet Marketing. Marketing Planning & Forecasting. Product Design & Positioning. Direct Marketing. Advertising. Purchasing & Materials Management. Hopefully, these marketing thesis topics will help you come up with a few topics of your own.

Theses from 2018. Shop, Compra, 购买: Targeting the Multicultural Consumer, Evelyn Ballesteros. "Why the Anomaly that is Super Bowl Marketing is a Justifiable Investment", Anthony Cole Brothers. Are Accounting Firms Breaching the Age Discrimination Act with the Inclusion of Mandatory Retirement Provisions, Emily Haggard.

Essays on the Social Consumer: Peer Influence in the Adoption and Engagement of Digital Goods . Davin, Joseph (2015-05-26) In this dissertation, I study how consumers influence each other in the adoption and engagement of digital goods. In the first essay, I study peer influence in mobile game adoption. Although peer effects are expected to ...

"I do hereby attest that I am the sole author of this project/thesis and that its contents are only the result of the readings and research I have done". The dissertation titled "Study of "The Effectiveness of Online Marketing On Integrated Marketing Communication"

Marketing: Selected Doctoral Theses . TITLE: "Consumer Inattention, Uncertainty, and Marketing Strategy " -- Xinyu Cao (2018) COMMITTEE: ... This dissertation consists of three essays on the implications of consumer heterogeneity and uncertainty for firms' strategies. The first essay analyzes how firms should develop add -on policies when ...

Marketing Thesis Topics. Are you about to write a thesis or dissertation? Consider these pro-level marketing topics for thesis and dissertations: Emotional algorithms: Predicting consumer behavior through AI. Phygital retail: Blending physical and digital shopping experiences. Impact of blockchain technology on consumer trust in digital marketing.

The effect of social media on buying choices. Online purchasing: a study of the product characteristics buyers look for. An exploration of the differences in marketing strategies across cultures. Manipulation tactics: how brands can get more customers. A study of how customer loyalty is affected by brand image.

Marketing: Selected Doctoral Theses "Essays on MarTech: Learning to Design, Deliver, and Diffuse Interventions" Author: Jeremy Yang (2021) Committee: Juanjuan Zhang (co-chair), Sinan Aral (co-chair), Dean Eckles Abstract: Chapter one develops an algorithm to predict the causal effect of influencer video advertising on product sales.

Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider. A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases. A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.

A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works.

Customization: The best way to personalize your company's product to suit your customers. Marketing dissertation topics can include areas such as pricing strategy, brand loyalty, customer satisfaction, etc. Writing a dissertation on a marketing topic can be a difficult task.

ScholarWorks at Georgia State University includes Doctoral Dissertations contributed by students of the J. Mack Robinson College of Business, Department of Marketing at Georgia State University. The institutional repository is administered by the Georgia State University Library in cooperation with individual departments and academic units of the University.

Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment. Marketing Dissertation Topics - over 100 free, excellent Master & Bachelor dissertation topics will help you get started with your proposal or dissertation.

Establishing the antecedents and outcomes of service climate. Kotze, Theuns G. (University of Pretoria, 2021-07) The aim of this article-based thesis was to develop and test four structural models of the antecedents and outcomes of service climate on data collected from frontline employees, store managers, and customers nested in 70 ...

The 4Ps of (Price, Product, Promotion, Place) of Marketing Mix. The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix: The impact of product information availability and persuasive advertising on consumer behaviour.

The marketing and consumer behaviour group identifies research topics together with students that match the interests and ambitions of the student with the area of interest of a supervisor. Your study in Wageningen culminates in a BSc and/or MSc thesis. In a thesis you combine all skills learned in your study program into a single project.

Summary. 82.5% of Amazon's revenue still comes from retail sales, despite a focus on the high-growth AI cloud and advertising, which has experienced a mild acceleration in growth.

This unit constitutes the second half of the 50 credit point Masters of Economic Geology research thesis. In this unit, students (i) complete collection, analysis and interpretation of data for their research project, (ii) make findings and draw conclusions based on the research, and (iii) discuss the relevance of their findings to the minerals industry and other stake holders.