dissertation international marketing

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

We're Hiring!
Help Center

Master’s Dissertation in International Marketing

Related Papers

KHURRAM SHAHZAD , Kunal Kumar , Mohsin Ahmed , Zeeshan Ahmed

This Research is focused towards beverage industry of Pakistan and how it affects its consumers

Global Business and Management Research: An International Journal

GBMR Journal

Asian Social Science

abdul majid

shahbaz hussain

Diana sari , Philip Trebilcock

Previous studies have shown somewhat of a contradiction in the effect of sexual appeal advertising on purchase intention. This research aims to examine from an Indonesian perspective the consumer response to sexual appeal advertising and the subsequent purchase intention toward the products advertised. Through advertising, companies seek to be seen as the providers of creative and innovative products. Therefore company success increasingly relies on advertising appeal. One of these appeals is sexual advertising that is considered to be uniquely able to attract the attention of consumers and strengthen the brand with favorable associations. Such appeal eventually influences purchase decisions and stimulates purchase intention. This research uses quantitative methods through a consumer survey and simple regression analysis. Samples included 120 heterosexual men in the 15-24 year age group who reside in Indonesia's third largest city, Bandung. Results show that the consumer response to sexual appeal advertising of AXE is positive and consumer purchase intention of AXE products after watching the " Heaven on Earth " advertisements series is strongly positive. Sexual appeal advertising is shown to have a statistically significant positive effect on Indonesian consumers' purchase intentions.

IJMSBR Open Access Journal

– Weight of the advertisement in the today's era is very high and decision makers financing heavy budget on the advertisement. Advertisement is very easy method of sharing product or services knowledge with consumers and aware those consumers regarding his new or other products. Marketers are trying to advertise their messages psychologically in advertisement as consumer take decision after the introduction of the advertisement. This research article will provide the impacts of the psychological advertisement on the consumer mind and buying behavior and also identify those factors which effects consumer mind and buying behaviors. After this identification, advertiser can use these factors in this particular area of study (limitations must be kept in mind while take the decisions). In this research paper, primary data collected through questionnaires from (N) 200 respondents (both males and females) and on random sampling basis and supported by the literature review. This research covers the area of mobile phone. In this research paper we will find the sections of the literature review, hypothesis, methodology, finding and recommendations, limitations of the research, conclusions and references.

mohamamd Al khasawneh

The purpose of the research is to examine the antecedents and consequences of e-consumer behaviour regarding Facebook advertising in Jordan. As such, a thorough revision of relevant literature in the fields of social psychology, advertising psychology, consumer behaviour and online advertising was conducted to establish the theoretical foundations of this study. On the basis of the literature review, a research framework of consumer attitudes in the Facebook advertising context was constructed. This model explores influences of informativeness, entertainment, and irritation, credibility and personalisation on various online consumer behaviours such as attitude toward the Facebook advertising, Facebook advertising usage, and satisfaction with Facebook advertising. Particularly, usage and satisfaction are explored as the consequences of attitude toward the Facebook advertising, while informativeness, entertainment, and irritation, along with credibility and personalisation are the antecedents of attitude toward Facebook advertising. A conceptual model and hypotheses are tested with a sample of 763 Jordanian Facebook users, and analysed quantitatively. Overall, the findings provided support for the model of the study. All the hypotheses regarding the impact of the factors included in the study on customer attitude, satisfaction and Facebook advertising usage were supported. Moreover, the results of the study indicated that there is a significant relationship between all constructs of the study’s model. More specifically, the findings of the current study indicate that informativeness, entertainment, credibility and personalisation of Facebook advertising have a significant positive influence on consumer attitude as well as satisfaction and usage of such advertising, whereas message irritation was found to have a negative influence on consumer attitude towards Facebook advertising. The current research provides a number of theoretical and practical implications. Firstly, we believe this study is among the first studies to examine the e Jordanian consumer behaviour in the context of Facebook advertising. Therefore, the study adds to and expands our knowledge of the antecedents and consequences of e Jordanian consumer behaviour regarding Facebook advertising. The practical implication of the findings of the current study is reflected in enhancing our understanding of e consumer behaviour in regards to Facebook advertising in Jordan and therefore act as a valuable base of Facebook advertising practitioners.

vernanda vera

TJPRC Publication

Bharati IMSR Journal , komal nagar

In today’s highly competitive market, marketers have comprehended that consumers are not only surrounded by numerous brands but are also exposed to many different marketing practices that are developed to differentiate these brands from their competitors. This study investigates the impact of comparative advertisements on consumers’ attitude towards ad, attitude towards brand and purchase intention in beverages product category, focusing specifically on fruit juices. We propose that brand familiarity play a moderating role in this relationship. The study is empirical in nature and involved administering a questionnaire to the respondents, prior to which they were shown print ads. Results reveal that the influence of attitude towards the ad on consumers’ attitude towards the brand and purchase intention depends on the familiarity of the sponsor brand. Brand familiarity is found to positively moderate the relationship between attitude towards ad and consumers’ attitude towards brand. The study offers research and managerial implications. Keywords: Comparative ads, Brand familiarity, attitude towards ad, attitude towards brand, purchase intention.

RELATED PAPERS

Samriani Mahmud

Medicina-buenos Aires

Perla Pahnke

Quitéria Alves

Miguel Coutinho

Radiology Case Reports

Meltem Özdemir

Brazilian Journal of Medical and Biological Research

Andréia K Fernandes

CONNECTION LINE - REVISTA ELETRÔNICA DO UNIVAG

Denis Ferreira

Journal of Management and Economics Research

Esin YELGEN

The European Physical Journal C

Andrea Nigro

Revista de Administração da UFSM

Rosalia Lavarda

Massimo Catalano

John Dubinski

Gabrijel Ondrasek

Journal of Chemometrics

Rajnish Kumar

International Journal of Herbal Medicine

Varsha D Jadhav ( Rathod)

arXiv (Cornell University)

luisa beghin

UNUK毕业证书诺丁汉大学毕业证

Panacea Journal of Medical Sciences

Innovative Publication

原版的成绩单制作大学毕业证成绩单学位证留信网认证

Nature Neuroscience

Franck K Kalume

Imed Basdouri

Chemical Engineering & Technology

Sirous Shafiei

Zenodo (CERN European Organization for Nuclear Research)

American Journal of Physiology-Endocrinology and Metabolism

Andrea del Campo Sfeir

80 International Marketing Research Topics

FacebookXEmailWhatsAppRedditPinterestLinkedInAre you a student searching for intriguing research topics in international marketing? Look no further! We understand that choosing the right research topic is crucial to your academic journey, and we are here to assist you with a comprehensive list of thought-provoking and relevant topics in international marketing. Whether you are intrigued by the influence […]

Are you a student searching for intriguing research topics in international marketing? Look no further! We understand that choosing the right research topic is crucial to your academic journey, and we are here to assist you with a comprehensive list of thought-provoking and relevant topics in international marketing.

Whether you are intrigued by the influence of culture on marketing strategies, delving into cross-cultural consumer behaviour , analyzing the challenges of market entry in emerging economies, or fascinated by the evolving landscape of global digital marketing , our list is designed to inspire and guide you towards finding the perfect research topic. So, let’s embark on an exciting exploration of international marketing together, uncovering new insights and shedding light on the intricacies of global business and consumer behaviour.

A List Of Potential Research Topics In International Marketing:

The role of digital marketing in promoting UK products and services internationally.
Digital transformation in international marketing: lessons learned from the COVID-19 pandemic.
E-commerce and global market expansion: success factors and challenges.
Digital disruption in international marketing: adaptation and innovation.
Cross-border e-commerce in the UK market: trends, challenges, and opportunities for international marketing.
The role of artificial intelligence in personalized international marketing campaigns.
The influence of cultural factors on UK consumer preferences for global brands.
Cultural adaptation of advertising strategies in international markets.
Global supply chain management and its influence on international marketing.
The influence of cultural values on green marketing initiatives in global markets.
The role of virtual reality and augmented reality in enhancing international marketing experiences.
Branding strategies for global startups: building trust and recognition.
E-commerce acceleration and its effects on global market expansion in the post-COVID era.
Global product localization: balancing standardization and adaptation.
The impact of Brexit on international marketing strategies: a case study of UK-based companies.
Market entry strategies in emerging markets: a critical review of success factors and limitations.
The role of artificial intelligence and machine learning in optimizing international marketing strategies.
Consumer trust and confidence in international brands in the post-COVID world.
Ethical issues in international marketing: a systematic review of research literature.
The impact of COVID-19 on consumer behaviour and its implications for international marketing strategies.
Consumer attitudes towards sustainability and ethical branding in the post-covid world.
Consumer trust in international e-commerce: building and maintaining trust.
Market segmentation and targeting in global markets: approaches and challenges.
Personalization and localization of marketing messages in cross-cultural contexts.
Crisis communication and brand reputation management in the post-COVID global business environment.
The effects of global economic integration on international marketing.
Consumer behaviour in cross-cultural online shopping: a literature review of critical factors.
The effectiveness of celebrity endorsements in international advertising.
Social media engagement and community building in the post-COVID international marketing landscape.
The role of artificial intelligence in international marketing: a review of applications and implications.
The role of emotions in international consumer decision-making.
Ethical considerations in international marketing: addressing cultural differences.
The role of social media in building international brand communities: UK case studies.
Sustainable marketing practices in the post-COVID era: balancing health and environmental concerns.
The effects of UK cultural values on international marketing communication strategies.
The relevance of influencer marketing in a post-covid world: changes and adaptations.
The role of influencers in shaping consumer behaviour in emerging markets.
Health and safety considerations in international tourism marketing post-covid.
The impact of cross-cultural advertising appeals on consumer attitudes and purchase intentions in international marketing.
Building and managing global brand equity: strategies for international marketing success.
International distribution channels: trends and challenges in a digital era.
Digital marketing trends in global markets: a review of recent developments and future directions.
Cross-border mergers and acquisitions: implications for marketing strategies.
Online consumer reviews and their impact on international brand reputation.
The impact of tourism marketing on the UK economy: case studies of destination marketing campaigns.
International branding strategies for luxury products: a comprehensive review of best practices.
Cross-border consumer perceptions of brand trust and authenticity in the post-COVID era.
Sustainable marketing practices of UK companies in international markets.
Internationalization strategies of UK startups: case studies of successful market expansions.
The role of corporate social responsibility in enhancing UK brand reputation internationally.
The impact of influencer marketing on international consumer behaviour.
Cross-cultural advertising appeals in international marketing: an integrative review of approaches.
The role of social media in international marketing campaigns: trends and best practices.
Influencing factors in cross-border e-commerce adoption: a comparative analysis.
International pricing strategies: adaptation and standardization.
International marketing strategies for luxury goods: exclusive vs. Inclusive approaches.
The impact of globalization on consumer perceptions of luxury brands.
Cross-cultural consumer behaviour in the UK market: implications for international marketing.
Market entry strategies of UK firms in emerging markets: lessons and insights.
The role of corporate social responsibility in international branding.
The influence of political factors on international marketing strategies.
The impact of social media influencers on international branding: a review of research findings.
Cross-cultural differences in advertising appeals: insights for international marketers.
The influence of remote work and digital nomadism on international marketing approaches.
The impact of cross-cultural communication on international marketing effectiveness.
Building resilience in international supply chains: strategies and adaptations post-covid.
Market entry strategies for small and medium-sized enterprises (SMEs) in global markets.
International market research methods: advancements and best practices.
Customer relationship management (CRM) in global marketing: strategies and technologies.
International branding strategies of UK companies: case studies of successful global brands.
Sustainability in international marketing: a systematic review of practices and challenges.
The rise of contactless payments and its influence on international marketing strategies.
Brand equity and international brand extensions: success factors and risks.
Using influencer marketing by UK brands in international markets: case studies and effectiveness.
Sustainable marketing strategies in global markets: challenges and opportunities.
Reshaping international advertising: cultural sensitivity and responsiveness post-covid.
Consumer perception of country-of-origin in international branding.
The influence of country-of-origin on consumer perceptions: a review of empirical studies.
Exploring new markets and market entry strategies in a post-covid business landscape.
Reshaping international travel marketing: strategies to encourage confidence and recovery post-covid.

In conclusion, this comprehensive list of international marketing research topics provides many options for students pursuing dissertation research at different degree levels. From exploring the impact of culture on marketing strategies to investigating the role of digital transformation in the post-COVID era, these topics offer a solid foundation for conducting in-depth studies in international marketing. Embarking on a dissertation journey with these research topics as a starting point will undoubtedly pave the way for insightful findings and significant contributions to global marketing.

Order Your International Marketing Dissertation Now!

External Links:

Download the International marketing dissertation sample for your perusal

Research Topic Help Service

Get unique research topics exactly as per your requirements. We will send you a mini proposal on the chosen topic which includes;

Research Statement
Research Questions
Key Literature Highlights
Proposed Methodology
View a Sample of Service

Ensure Your Good Grades With Our Writing Help

Talk to the assigned writer before payment
Get topic if you don't have one
Multiple draft submissions to have supervisor's feedback
Free revisions
Complete privacy
Plagiarism Free work
Guaranteed 2:1 (With help of your supervisor's feedback)
2 Installments plan
Special discounts

Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
Are switching costs effective barriers to customer retention in the airline industry?
How can Amazon.com charge a premium price by using its diverse set of services and products?
What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
To what extent does Café Nero’s app foster customer loyalty?
How and why can relationship marketing be used to attract new customers through social media?
How does product quality affect customer loyalty among high and low contact products?
Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
How do retailers cope with polygamous behaviour among consumers?
How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
How can companies adopt social media for successful development of relationship marketing with customers?
What are the challenges for small companies when adopting social media for increasing customer loyalty?
Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
Exploring the efficacy of customer service chatbots – helpful or frustrating?
Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
How does the relative importance of tangible and intangible brand values vary across product types?
Using digital methods to increase brand salience – a case study approach.
Do leading brands need to have the products which attract a large number of customer segments?
How is brand image affected by product availability for SME?
Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
How can innovations sustain brands through the use of social media marketing?
Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
Using social media marketing to attract customers to brands of small companies.
How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

How does innovation and culture influence the market performance of SMEs in China?
Native advertising: Exploring its effectiveness in the UK, China, and the US.
What are the effects of social media on organisational culture in the UK’s fashion industry?
How is globalisation affecting the organisational culture of Toyota’s global operations?
How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
How does culture affect the marketing of automotives? The Case of Toyota in China.
What effect does culture have on marketing communications? The case of Coca Cola in India.
How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
How do supermarket chains overcome language differences in Switzerland?
How can banks use pricing strategy to boost customer satisfaction and profitability?
How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

What motivates consumers to purchase products from Amazon?
What are the uses and gratifications associated with consumer online reviewing?
How does marketing intelligence and planning affect sports marketing?
How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
What are customers’ perceptions towards green marketing?
What are customers’ attitudes towards digital marketing activities of Burberry?
What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
What are the effects of negative word-of-mouth communications on organisational performance?
How does gender effect information processing among consumers of luxury goods?
What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
How does gender effect selective distortion among luxury goods buyers?
What role does learning play among functional online advertisements?
Does the importance of beliefs and attitudes vary across low and high involvement products?
How does gender influence online purchase behaviour of luxury goods?
How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

How can firms customise their products? The case of Apple.
What are the effects of a successful digital marketing campaign on Dior’s brand performance?
What are the benefits and challenges of using social media to market luxury goods?
How does using web analytics for digital marketing enhance brand performance?
What is the impact of digital marketing innovation on Apple’s performance?
What are the benefits and challenges faced by Burberry in using digital marketing?
How can firms personalise their products? The case of Nike.
An assessment of the value of assortment to customers: The case of Dell Computers.
How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
How does visual constituency affect site identity and product attitude?
How does gender affect online consumption behaviour?
How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
How can brand image be conveyed in a mobile marketing environment?
Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push and pull mobile marketing strategies?
How can mobile marketing be used as a viral marketing tool?
How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
How can marketing managers drive consumer acceptance of mobile marketing?
What impact does brand personality have on purchase intentions in the context of mobile marketing?
What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

How do price adjustment strategies vary in online and offline environments? The case of music sales.
Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
The impact of product information availability and persuasive advertising on consumer behaviour.
Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
Advantages and disadvantages of online advertising in international marketing.
Can point-of-purchase promotions be as effective in an online environment as they are offline?
How important is location to customer choice in the UK’s airline industry?
How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
How important is the Marketing mix for non-profit organisations?
The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

What uses and gratifications are provided by beauty brands’ social media content?
A content analysis of Food brands Instagram posts.
An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
Does traditional customer loyalty apply to consumer behaviour in social media networks?
How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
Can firms measure the ROI of their social media marketing?
An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
Usage, barriers and measurement of social media marketing: Implications for marketing managers.
The impact of social media marketing on brand loyalty.
How do firms use social media marketing to encourage customers’ purchase behaviours?
How do vegan brands use social listening to enhance their marketing strategy?
Instagram, influencer marking and trust – a critical investigation.
Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
Exploring Patagonia’s marketing strategy – Green or Greenwashing?
The impact of FairTrade labels on consumers’ purchase behaviours?
Vegan vs cruelty-free: the politics of labelling and why it matters.
What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
How have spam laws improved marketing ethics online?
What factors distinguish a consumer’s choice of most and least socially responsible firms?
How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
The role of trust in building company reputation and brand equity through CSR initiatives.
Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

70+ Dissertation Topics in Marketing 2024

Princi Rai ,

Mar 4, 2024

Share it on:

Dissertation topics in marketing include crucial topics such as marketing ethics, advertisement and branding techniques on various social media platforms and e-commerce platforms and sustainability of brand value.

70+ Dissertation Topics in Marketing 2024

Dissertation topics in marketing include a wide variety of topics on branding and advertising, consumer behaviour, social media marketing, international marketing, marketing ethics, marketing strategy, and product development dissertation topics.

Table of Contents

What are Dissertation Topics in Marketing?

Top 10 general marketing dissertation topics , top 10 branding and advertising dissertation topics, top 10 consumer behaviour dissertation topics.

Top 10 Social Media Marketing Dissertation Topics

POST YOUR COMMENT

30,000+ students realised their study abroad dream with us. Take the first step today

Here’s your new year gift, one app for all your, study abroad needs, start your journey, track your progress, grow with the community and so much more.

Verification Code

An OTP has been sent to your registered mobile no. Please verify

Thanks for your comment !

Our team will review it before it's shown to our readers.

Dissertation Topics in Marketing

Updated on
May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics , present the perfectly written dissertation on marketing.

What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
To what degree does Caffe Nero’s app foster consumer allegiance?
How and why can communication marketing be employed to entice new clients through social elements?
How does production variety influence policy patriotism among high and low-contact producers?
Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
How do entrepreneurs grapple with polygamous behaviour among users?
Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
Growing policy support through long-value distribution management–an event study of UK health brands.
What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

Involving communal systems when seeking different markets and developing the market interest.
Systems companies use acting on customer boycotts.
The job of joint buy in a poor industry.
Are modernisations useful in building up the number of clients?
The relationship between the geographic position and the nature of a system.
The benefits groups get from the customisation of their works.
Mobile commerce: its powers and shortcomings.
The change in prices on offline and wire markets of properties.
How serious is the job of branding in the progress of a business?
Are there proper limitations in brand selling plans?
What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

Altering the Marketing Management. What are the new models, functions, processes, and techniques?
Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
Evaluating the power of vision brands’ direct selling via YouTube.
How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
Customer loyalty – Behaviour or attitude? A mixed-method analysis.
The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
A case study: Using digital methods to increase brand salience.
Using social media marketing to attract customers to brands of small companies.
The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

Want to study abroad but are worried about expenses? Let Leverage Finance help you.

As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Using social media to reduce the cost of direct marketing
Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

Native advertising: Exploring its effectiveness in the UK, China, and the US.
The effect of culture on marketing communications: The case of Coca-Cola in India
How do supermarket chains overcome language differences in Switzerland?
Effects of social media on organisational culture in the UK’s fashion industry.
How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

The case of Apple: How can firms customise their products?
The impact of digital marketing innovation on Apple’s performance
Pop-up advertisements: Hit or a miss
Celebrities and influencers: Have they changed the game of online marketing?
Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

The impact of product information availability and persuasive advertising on consumer behaviour.
Advantages and disadvantages of online advertising in international marketing.
The Importance of Marketing mix on non-profit organisations.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
Case of iTunes: Can an overt international pricing strategy negatively affect the brand image?

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

What drives customers to buy things from Amazon?
What are the benefits and advantages of customer internet reviews?
What impact do marketing intelligence and planning have on sports marketing?
How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
What do customers think about green marketing?
What are customers’ feelings about Burberry’s digital marketing efforts?
What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

A content analysis of Food brands Instagram posts.
The impact of social media marketing on brand loyalty.
Instagram, influencer marking and trust – a critical analysis.
Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

How have spam laws improved marketing ethics online?
What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
The influence of local culture on business ethics of immigrants- A case study of the UK
Vegan vs cruelty-free: the politics of labelling and why it matters
What factors distinguish a consumer’s choice of most and least socially responsible firms?
Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

Analysis and determination of consumer buying behaviour for Coca-Cola
Critical research on how AI will help make better marketing decisions
Brand advertising and political campaigns: a possible interwoven impact?
Analysis of how brands exploit impulsive buying
Marketing budgets included by BREXIT
The effect of COVID-19 on the global economy
The decline in organic reach on social media platforms
Do people appreciate being click baited into sponsored posts?
How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper.

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

Grab the expert assistance of Leverage Edu student counsellors to kickstart your admission and application process to study in the UK in 2023. Call us immediately at 1800 57 2000 for a free 30-minute therapy consultation.

Team Leverage Edu

8 Universities with higher ROI than IITs and IIMs

Grab this one-time opportunity to download this ebook

Connect With Us

30,000+ students realised their study abroad dream with us. take the first step today..

Resend OTP in

Need help with?

Study abroad.

UK, Canada, US & More

IELTS, GRE, GMAT & More

Scholarship, Loans & Forex

Country Preference

New Zealand

Which English test are you planning to take?

Which academic test are you planning to take.

Not Sure yet

When are you planning to take the exam?

Already booked my exam slot

Within 2 Months

Want to learn about the test

Which Degree do you wish to pursue?

When do you want to start studying abroad.

September 2024

January 2025

What is your budget to study abroad?

How would you describe this article ?

Please rate this article

We would like to hear more.

Digital Commons @ University of South Florida

USF Research
USF Libraries

Digital Commons @ USF > Office of Graduate Studies > USF Graduate Theses and Dissertations > Master's Theses

USF St. Petersburg campus Master's Theses (Graduate)

This collection contains Master's theses created by USF St. Petersburg campus graduate students since the University received separate accreditation within the USF System. However, please note that the official copies of theses and dissertations written by USF students who had declared St. Petersburg as their home campus prior to separate accreditation are maintained by Special and Digital Collections in the USF Tampa Library.

Recognizing the valuable contributions of our student scholars, the Poynter Library has created this portal for graduate theses. Some theses may have restricted access for a period of up to one year following graduation if the student requests such an embargo at the time the thesis is submitted to the USF St. Petersburg campus Office of Graduate Studies.

It is the intention of the USF St. Petersburg campus Digital Archive to comply with all U.S. and international copyright restrictions and to respect the intellectual property of all authors whose work is represented in the archive. If any individual or corporate entity has concerns about a specific item, please contact digcol at nelson.usf.edu

Theses/Dissertations from 2020 2020

Evaluating Prevalence and Mortality of External Injuries on Loggerhead (Caretta caretta) and Green (Chelonia mydas) Sea Turtles in Florida, USA , Aleah Marie Ataman

Abundance and Distribution of the Non-native Apple Snail, Pomacea maculata, in a Restored Wetland of an Urban Lake , Lynsee Taylor Crichton

A Framework for Quantifying Diasporic Media Markets: Exploring the Cabo Verdean U.S. Diaspora , Luke Daniel Cross

Dendrogyra cylindrus (Pillar Coral) of the Florida Reef Tract: An Ex Situ Growth Study, and In Situ – Ex Situ Bacterial Assemblage Assessment , Aubrey E. Hetzler

Environmental Variables Influencing Cynipid Gall Distribution in Southwest Florida , Christine R. Leonard

Adult Environmental Education: Active vs. Passive Learning Pedagogy , Kelly McKenna

Determining Methane Uptake in Tropical Agroforestry Soils: A Case for Inclusion in REDD+ , Callie L. Mills

Environmental education at Florida zoos, aquariums, and animal-based theme parks in a national context: A comparative analysis , Rachelle Pontes

Determination of Thermal Stratification, Mixing Pattern, Water Quality and Heat Budget of an Urban Florida Lake , Benjamin Stanley

Can Florida Softshell Turtles (Apalone ferox) Use Nest Site Choice to Offset Climate Change Effects on Developing Embryos in Nests? , Sean Sullivan

#Ad: How Influencers Disclose Advertisements on Instagram , Tamiracle A. Williams

Theses/Dissertations from 2019 2019

Assessment of the Impacts of Land-use Change on Streamflow of the Chipola River , Maryam Arif

Seasonal Water Quality Trends in Bayboro Harbor, a Humid Subtropical Urban Estuary in Tampa Bay, Florida , Stephanie Asher-Leonard

Effects of In Situ Incubation Temperatures on Hatchling Loggerhead Sea Turtle (Caretta caretta) Morphology, Health Indices, and Locomotor Performance , Kelsey Alexandra Fleming

A Survey and Comparison of Plant Communities in Crescent Lake Park, an Urban Lake in St. Petersburg, Florida , Hunter Hajaistron

Becoming Lincoln: His Changing Legacy from Savior of the Union to the Great Emancipator, 1865 - 1965 , Nicki Hannum

How We Experience Eating Disorders: An Interpretive Phenomenological Analysis , Elise Hummel

Connections Between Female Sexuality and Hell: Misogyny in Shakespeare’s Sonnets , Jordan Kohn-Foley

Culpability and Social Commentary in Titus Andronicus and King Lear , Jay S. Looney

A Comparative Behavioral Analysis of Time Budgets of Sea Turtles at The Florida Aquarium through the Application of an Ethogram , Kate Rae Lowry

Effects of DEM Resolution and Fractal Complexity on Slope Characterization and Subsequent Stream Delineation and Flow: A Comprehensive Analysis , Leo Harry Meirose III

Comparing the Fertility of Florida’s Eastern Mosquitofish, Gambusia holbrooki, Based on Differences in Female Traits, Water Quality, and Habitat Type , Jordan David Miller

PAH Exposure in Red Snapper (Lutjanus campechanus) Collected at Natural and Artificial Reef Systems in the Northwestern Gulf of Mexico , Tiffany Jane Nicholson

State Emotion Regulation as a Mediator of the Relationship between State Attachment Security and State Mindfulness , Jamie Onufrak

Phillis Wheatley and Carolina Maria de Jesus: Unexpected Voices of Revolutionary Times , Tami L. Toms

Marriage and Community in New Spain, 1550-1580: The Bigamy Cases of Gabriel Carrasco, Francisco González, and Luisa de Abrego , Hannah Tweet

Theses/Dissertations from 2018 2018

Free Speech and Defamation in Kuwait and U.S. Law: Historical Dimension of Jurisdictions and Law in a Social Context , Ahmad Shehab Alshehab

Soil Accumulation, Accretion, and Organic Carbon Burial Rates in Mangrove Soils of the Lower Florida Keys: A Temporal and Spatial Analysis , Amanda R. Chappel

Organic Carbon Burial in a Freshwater Marsh to Mangrove Transitional Area in Everglades National Park , Kailey R. Comparetto

Mangrove Encroachment into Ecologically Restored Salt Marshes: Quantifying Vegetative and Soil Carbon in Tampa Bay, Florida , Emma E. Dontis

Determining Potential Uptake Pathways of Persistent Organic Pollutants and Heavy Metals in Jobos Bay National Estuarine Research Reserve, Puerto Rico , Ashley Huber

Do Spoilers Change a Person's Enjoyment of a Television Show? , Olivia M. Leal

MoS2 Doped TiO2 Nanomaterial and the Enhancement of Photocatalytic Properties for Solar Disinfection , Timothy McColgan

Spatial and Temporal Levels of Microplastics in Tampa Bay Surface Waters , Laurinda Kinsley McEachern

Elusive or Illusive Truth? The Role of Sensors and Sampling Strategies in Data Collection and its Implication for Scientific Knowledge and the Pursuit of Truth , Christopher R. McHan

Factors Affecting HIV Testing Among Youth in Kenya , Allison Nall

The Effects of Binaural Beats on Emotion and Cognition , Olivera Petrovich

Theses/Dissertations from 2017 2017

Historical Black Press Newspapers and Technology Adoption: The Weekly Challenger, Daytona Times, and Florida Courier , Indhira Suero Acosta

Who Should Manage Red Snapper (Lutjanus campechanus) in the Gulf of Mexico?A Study of the Social Dynamics of the Red Snapper Fishery , Sydney A. Alhale

Between Two Empires: Life in Mid-Eighteenth Century St. Augustine on the Eve of Evacuation , T.E. Bryant

The role that the quantity of sampling wells has on the groundwater quality analysis at the Savannah River Site (SRS) , Jerry J. Cantrell

Informant Discrepancies in Transactive Memory System scoring , Lovia Feliscar

Integration of Terrestrial Source, Landuse, and Watershed Hydrogeology in Coastal MPA Management , Kyle Flanagan

The Polarization and Civility of Hong Kong Political Discourse on Facebook News Pages , Leung Kiu Fok

Historical sediment record and levels of PCBs in sedimentsand mangroves of Jobos Bay, Puerto Rico , Lindsey Hanson

Florida Entanglements: The 1791 William Augustus Bowles Rebellion , Clinton Hough

Representations of Transgender Murder Victims in Digital U.S. News Media: A framing analysis , Karlynd June

Local and Diverse Economies as a Driver of Sustainability: A Perspective from US Cities , Alita M. Kane

Sadomasochistic Fantasy in Dickens’s Great Expectations , Daniel G. Lauby

Task-Dependent Fluency and Devaluation of Gender-Ambiguous Faces: The Effects of Categorization Disfluency on Hireability , Ilona Nemeth

Neural Activation in Bilinguals and Monolinguals during a Word-Recognition Task , Rebecca Porzig

Theses/Dissertations from 2016 2016

Slacker Joyce: James Joyce, Richard Linklater, and the Silent Re-Canonization of the Masterpiece , Layne M. Farmen

Forest Community Integration and Collective Agency in Korup National Park,Cameroon: Interactions with Forest Policies and the REDD+ Mechanism , Adam E. Flanery

Elusive Truths: Baltasar del Castillo, Royal Subsidies, and the 1576 Residencia of Florida , Katherine Godfry

Analyzing Factors that Influence Success and Failure of Conservation Practice: A Multi-Scale Study , Jessica Gruber

The Effect of Value Learning on Attentional ResourcesDuring Top-Down Processing: An ERP Study , Carlene Ann Horner

Levels of Selected Pyrethroids in the Work Environment of Pest Control Service Technicians and the Potential for Take-Home Exposure , Upton Nickle

Theses/Dissertations from 2015 2015

Enhanced Photocatalytic Inactivation of E. coli in Water Using Nanocomposite Graphene-Titanium dioxide , Hazel Decina Anderson

Valuing Illusion: A Comparative Analysis of Jean Baudrillard and Eihei Dogen , Nicholas Boynton

Emerging Adulthood : Internal Markers of Adulthood and Alcohol Use , Kristen L. Hannum

Some Moral Judgments May Be Immune to Hindsight Bias , Marielle G. Machacek

Examining the Effects of LACE Training on Cognitive Function in Older Adults : An ERP Study , Brandon D. Peacock

Marriage in San Agustín de la Florida, 1784-1803 : Practical Application of the Real Pragmática de Casamientos , Karen Packard Rhodes

Stabilizing de facto Conflicts in the Post-Soviet Space : The Role of the European Union in Conflict Resolution in Moldova , Marissa Wyant

Theses/Dissertations from 2014 2014

“…A Bolshevik, a Negro and a Gun” , Nadine Allan-Vaught

Winter-Dominated Little Ice Age Cooling in the Northern Gulf of Mexico Determined from Mg/Ca in Planktonic Foraminifera , Rita Marie Crouch

The Victorian Man: Re-defining and Re-negotiating Masculinity in Brontë and Gaskell , Sylvia Crowhurst

An Analysis of Wetland Mitigation Success in Hillsborough County, Florida 2000-2007 , Leigh Ann Elgin

Assessing the Impact of Untreated Sewage on the Coral Reef System off the Coast of Caye Caulker, Belize: Applying the Foram Index , Kristen Lynn Emrich

The Use of Artificial Neural Networks to Describe and Predict the Presence of Harmful Algae in the Indian River Lagoon, Florida , Erin L. Faltin

Scientific Novels and ‘Lady Novelists’: Nature and Nurture In Austen’s Pride and Prejudice and Gaskell’s Wives and Daughters , Ashlie Flanigan

"I Do Not Know How to Fulfill Those Demands": Rethinking Jesuit Missionary Efforts in La Florida, 1566-1572 , Saber Gray

New Governance in the New South: Can Changes in Water Policy Foster a Shift from a ‘Culture of Consumption’ to a ‘Culture of Conservation’ and Introduce Sustainability to Metropolitan Atlanta and the Apalachicola-Chattahoochee-Flint (ACF) River Basin? , Andrew Cullen Hayslip

Sterilization and the Mass Media: Representations of Women in the California State Prison System (2006-2010) , Ashley Barbara Jasper

We Women: From the Age of Aquarius to the Coming of Age: An Intimate Look at the Challenges of Aging in America through the Eyes of Pinellas County Women , Christine S. Melecci

The Endless Pier: A Study of Iconic Architecture via the St. Petersburg Pier , Kyle W. Pierson

Theses/Dissertations from 2013 2013

The Impact of War and Service on Veterans Attending College , Ashley Abene

Consuming Places: A Bioregional Comparison of Voluntary Simplicity Lifestyles , Lauren Drakopulos

Constitutional Collision Course: Governor Rick Scott and the Refusal of High Speed Rail Stimulus Funds , Francis Henry Kurtz

A Comparison of Avian Abundance and Species Richness in Palustrine Emergent Wetlands in Southwest Florida , Matthew P. Miller

The Big Watermelon: A Cultural History of Florida's Brooksville Ridge , Douglas E. Ponticos

Assessing Atmospheric Levels of PCBs and PBDEs in Tampa Bay and Studies on Remediation of these compounds , Lukasz Talalaj

Theses/Dissertations from 2012 2012

A Textual Analysis of Media Frames: The Coverage of the Shooting of Trayvon Martin , Andrea K. Andrus

“What do you think of Bleak House?”: Dickens’s Serial Novels and Victorian Literary Fandom , Susan Jane Ballinger

Bat Species and Distribution in a Gulf Coast System at Fort DeSoto Park, Florida , Jennifer Beltran

Framing Terrorism: How the Tampa Tribune and Tampa Bay Times Portrayed Sami Al‐Arian in 2001 , Wendy Biddlecombe

Organic Carbon Burial Rates in Mangrove Soils: Global Context and A preliminary Investigation of the Coastal Everglades , Joshua L. Breithaupt

George Snow Hill: A WPA Artist and His Contributions to Florida and Tampa Bay , Diane M. Craig

A Multi-scale Approach for Characterizing Habitat Selection of Tidal Creek Fish in Charlotte Harbor, Florida , Renee M. Duffey

The Good, the Bad, and the Garbage : The Making of Modern Florida Solid Waste Policy , Andrew David Fairbanks

The Rhetoric of the American Dream: Freedom, Democracy and American Exceptionalism , Donna Knudsen

Effects of Hydrologic Changes and Precipitation on Tree Island Fire Frequency in the Everglades, Florida , Katie Laux

The Robles Family during the Civil War in Tampa , Karen E. Lucibello

Trends in Linear Extension Rates for over 100-Year Period in Three Coral Species from Dry Tortugas, Florida , Adis Muslic

Websites vs. Mobile Apps : A Content Analysis of Tampa Bay's News , Brittany Danielle Padley

Historical Analysis of Polycyclic Aromatic Hydrocarbon, Pesticide, and Metal Contamination in Clam Bayou, Florida , Renee A. Price

Finding Florida : The Guide to the Southernmost State, Revised , Cathy Salustri

Rivers of Truth, Shores of Myth and the Land Between: The Dawning of Silvia Sunshine upon Florida’s Frontier, An Annotated Diary , Dara R. Vance

Theses/Dissertations from 2011 2011

Using Bivalves to Assess Levels of Persistent Organic Pollutants in Tampa Bay , Jonelle Tamara Basso

Understanding Environmental Deficit Phenomenon: Influences Affecting Children's Connectedness to Nature , Lauren Bates

Advanced Search

Email Notifications and RSS
All Collections
USF Faculty Publications
Open Access Journals
Conferences and Events
Theses and Dissertations
Textbooks Collection

Useful Links

Rights Information
SelectedWorks
Submit Research

Privacy Copyright

How it works

Useful Links

How much will your dissertation cost?

Have an expert academic write your dissertation paper!

Dissertation Services

Get unlimited topic ideas and a dissertation plan for just £45.00

Order topics and plan

Get 1 free topic in your area of study with aim and justification

Yes I want the free topic

25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

Detailed market research
Develop product and service branding strategies
Develop strategies for targeting customers
Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

Customer relationship management (CRM)
Product lifecycle management (PLM)
Supply chain management (SCM)
Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics and finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

It increases sales and profits.
It improves customer satisfaction.
It reduces costs
It helps you to identify the problems in your business.
It improves the quality of products and services.
It builds a competitive advantage.
It makes processes more efficient.
It increases customer satisfaction.
It improves sales
It helps to identify new markets.

Order a Full Dissertation

Worried about your dissertation writing project? Not sure where to start?

Choose any deadline
Plagiarism free
Unlimited free amendments
Free anti-plagiarism report
Completed to match exact requirements

List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

Using financial products in the UK retail banking sector
A study of how service quality and customer satisfaction affect brand equity
A study of the antecedents and consequences of a firm’s reputation
Impact of social media marketing on consumer behaviour
The role of internet advertising as a marketing tool
A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
The influence of reference groups on purchasing patterns among British consumers
Factors that influence product packaging decisions
An investigation into how organizational culture influences employee behaviour
A preliminary study examined how sales assist the marketing role of security solutions.
A thorough analysis of the literature on the term “Coopetition.”
The function of marketing management in maintaining efficient supply chains
Review of the literature on product innovation in multinational companies
The psychology of consumers, how to evaluate it, and how it relates to digital marketing
Several of the most prevalent errors are made today in email marketing.
Correlation between marketing problem-solving techniques and marketing management support systems.
A comparison of marketing management practices in industrialized and developing countries.
A comprehensive review of the connection between management sciences and marketing management.
Exploring the potential link between corporate financial success and corporate social responsibility
A comparison of the regional strategic management of fashion apparel brands.
Analysis of market segmentation’s effect on hotel industry customer loyalty.
The analysis of the influence of social media on customer relationship management in the hotel industry.
The analysis of supply chain management on operational efficiency in the hotel industry.
The relationship between customer satisfaction, market share, and profitability
An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.

Free Dissertation Topic

Phone Number

Academic Level Select Academic Level Undergraduate Graduate PHD

Academic Subject

Area of Research

Frequently Asked Questions

How to find dissertation topics about marketing management.

For dissertation topics in marketing management:

Study recent marketing challenges.
Explore consumer behavior trends.
Analyze digital marketing innovations.
Investigate branding strategies.
Examine market segmentation.
Consider ethical marketing issues.

dissertation international marketing

IMAGES

VIDEO

COMMENTS

Master’s Dissertation in International Marketing

Related Papers

RELATED PAPERS

RELATED TOPICS

80 International Marketing Research Topics

A List Of Potential Research Topics In International Marketing:

External Links:

Research Topic Help Service

Ensure Your Good Grades With Our Writing Help

Other Posts

Marketing Dissertation Topics

Relationship Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Social Media Marketing Dissertation Topics

You may also like

70+ Dissertation Topics in Marketing 2024

What are Dissertation Topics in Marketing?

Top 10 International Marketing Dissertation Topics

Top 10 Social Media Marketing Dissertation Topics 2024

Top 10 Marketing Ethics Dissertation Topics 2024

Top 10 Marketing Strategy Dissertation Topics 2024

Top 10 Product Development Dissertation Topics 2024

POST YOUR COMMENT

30,000+ students realised their study abroad dream with us. Take the first step today

Dissertation Topics in Marketing

This Blog Includes:

Team Leverage Edu

8 Universities with higher ROI than IITs and IIMs

Connect With Us

Need help with?

Country Preference

Which English test are you planning to take?

When are you planning to take the exam?

Which Degree do you wish to pursue?

What is your budget to study abroad?

USF St. Petersburg campus Master's Theses (Graduate)

Theses/Dissertations from 2020 2020

Theses/Dissertations from 2019 2019

Theses/Dissertations from 2018 2018

Theses/Dissertations from 2017 2017

Theses/Dissertations from 2016 2016

Theses/Dissertations from 2015 2015

Theses/Dissertations from 2014 2014

Theses/Dissertations from 2013 2013

Theses/Dissertations from 2012 2012

Theses/Dissertations from 2011 2011

Useful Links

Useful Links

25 Marketing Management Dissertation Topics

Marketing Management Research Areas For Dissertation

Customer Relationship Management

Product Lifecycle Management

Supply Chain Management

Market Analytics

Benefits of Marketing Management

Order a Full Dissertation

List of Dissertation Topics for Marketing Management

Free Dissertation Topic

Frequently Asked Questions

You May Also Like

IMAGES

VIDEO

COMMENTS