master thesis topics e commerce

How it works

Useful Links

How much will your dissertation cost?

Have an expert academic write your dissertation paper!

Dissertation Services

Get unlimited topic ideas and a dissertation plan for just £45.00

Order topics and plan

Get 1 free topic in your area of study with aim and justification

Yes I want the free topic

E-commerce Dissertation Topics

Published by Carmen Troy at January 10th, 2023 , Revised On August 18, 2023

Introduction

Studying e-commerce helps in understanding how online businesses work. As a student of e-commerce, you will be required to learn about the various electronic mediums that online businesses rely upon and how online operations and transactions are carried out.

Essentially, e-commerce is studying the different technologies involved in setting up an online business. These include automated data collection systems, artificial intelligence, user design, inventory management systems, electronic data interchange systems (EDI), online transactions processing, industry-specific user tools, internet marketing, supply chain management, news breaking, and electronic funds transfer, and mobile commerce.

To help you get started with brainstorming for e-commerce topic ideas, we have developed a list of the latest topics that can be used for writing your e-commerce dissertation.

PhD qualified writers of our team have developed these topics, so you can trust to use these topics for drafting your dissertation.

You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the topic, research question , aim and objectives , literature review along with the proposed methodology of research to be conducted. Let us know if you need any help in getting started.

Check our dissertation examples to get an idea of how to structure your dissertation .

Review the full list of dissertation topics for 2022 here.

2022 E-commerce Dissertation Topics

Topic 1: an assessment of the geographical constraints impacting the business flow of e-commerce- a case study of amazon..

Research Aim: This study aims to find the impact of geographical constraints on the flow of e-commerce business focusing on Amazon. In this research, we will analyse how these geographical restrictions affect the flow of business. In many areas, e-commerce may drive the decline of small stores and may also affect the local producers and the global economy.

Topic 2: An investigation of the security controls and issues of e-commerce websites in the UK online environment.

Research Aim: With the development of the global economy and an increasing number of customers running their business largely through the internet or mobile has made e-commerce grow. Creating an effective strategy is the most integral part of a modern organization; however, a company must take care of the new security concerns and problems while maintaining their quality and high standard. This study will primarily focus on the security control and issues of e-commerce websites in the UK and how they cope with them to keep the data secured.

Topic 3: Google ads vs. Search ads in e-commerce- A comparative study

Research Aim: An organization may find it challenging to decide what kind of advertisement they should use for their online campaigns. This study will provide a comparative analysis of google ads and search ads and give us an understanding of both ads, focusing on which is better according to the budget of the organisation, which will help them gain a significant audience and grow the business.

Topic 4: An examination of consumer decision-making processes- A comparative study between e-commerce and m-commerce in the United Kingdom.

Research Aim: The growth of eCommerce is increasing day by day. This research aims to find the factors affecting the online purchase decision. This study will provide a comparative analysis of eCommerce and m-commerce in the UK, focusing on different factors and characteristics of both. This study will differentiate the features of eCommerce and m-commerce and identify the main factors which influence the long run of online marketing to provide better services for consumers and make them know about new business opportunities.

Topic 5: Gender Inequality in the Ecommerce Industry.

Research Aim: Women in industries are still facing substantial issues in their daily lives as well as in their professional lives; for example, salary gaps, discrimination, maternity leave are just simple examples that influence the everyday lives of thousands of individuals around the world. This study will focus on the gender inequality and biased behaviours individuals, especially women, face in the eCommerce industry.

Covid-19 E-commerce Research Topics

Topic 1: impacts of coronavirus on e-commerce.

Research Aim: The study will focus on identifying the effects of coronavirus on E-commerce.

Topic 2: Frequent E-commerce shopping during Coronavirus pandemic

Research Aim: Coronavirus has affected almost every business, including E-commerce. This study will investigate the reasons behind increasing online shopping, challenges faced by E-commerce industries, and measures taken to improve the business.

Topic 3: Contribution of E-commerce during COVID-19

Research Aim: This study will identify E-commerce industries’ contribution during the coronavirus pandemic. What safety measures have they taken to provide safe deliveries of the products? What kind of challenges they faced?

Topic 4: Offline and online shopping after COVID-19

Research Aim: This study will focus on reviewing the current positive and negative impacts on online shopping and shopping in stores and predict the future of shopping after COVID-19, listing the differences, challenges, benefits, and risks of both online and offline shopping.

E-commerce Dissertation Topics for 2021

Topic 1: impact of digital business on the economic growth of the country: a case study of xyz country.

Research Aim: This research will focus on the significance of digital business during the pandemic and its impacts, not the country’s economic growth. It is a detailed view of the future that needs to be digitalised.

Topic 2: Brand marketing through social media

Research Aim: This research aims to focus on the importance of Brand Marketing through social media by addressing various current strategies used in brand marketing.

Topic 3: Impacts of social media on customer behaviour

Research Aim: This research aims to measure social media’s impacts on customer behaviour and address various effective strategies to attract customers through social media.

Topic 4: What factors influence the consumer's buying decisions?

Research Aim: This research aims to identify factors that influence the consumer’s buying decisions

Topic 5: Black Friday sale strategy to drive sales

Research Aim: This research aims to identify how the Black Friday sale strategy is effective in driving sales. How can huge discounts benefit sellers?

Topic 6: The role of influencer marketing in increasing sale

Research Aim: Influencer Marketers impact the customer’s perception. This research aims to the role of influencer marketing in increasing sales.

Topic 7: Impact of E-marketing on consumer purchase decision: the case of the luxury industry in the UK

Research Aim: This research aims to measure E-marketing’s impact on consumer purchase decisions in the U.K luxury industry.

Topic 8: Analysis of the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: This research focuses on attaining customer-centric marketing strategies in a competitive advantage for the firm and sustaining business success.

Topic 9: Traditional vs. digital marketing: a comparative study of the last ten years

Research Aim: This research aims to conduct a comparative study of traditional vs. digital marketing in the last ten years.

Topic 10: The impact of relationship marketing on customer loyalty: an analysis of the Honda motor

Research Aim: This research aims to assess the impact of relationship marketing on customer loyalty. An analysis of the Honda motor will be conducted as the basis of the research.

Topic 11: The importance of search engines in e-commerce

Research Aim: This research aims to identify the importance of search engines in e-commerce.

Topic 12: E-commerce company's advertising strategy-critical analysis

Research Aim: This research aims to identify the importance of an E-commerce company’s advertising strategy.

Topic 13: Importance of customer retention in E-commerce

Research Aim: This research aims to measure the importance of customer retention in E-commerce.

Topic 14: Importance of brand loyalty in internet marketing

Research Aim: This research aims to identify the importance of brand loyalty in internet marketing.

E-commerce Dissertation Topics for 2020

Topic 1: analysing the impact of e-commerce strategies on building better relationships with customers: a case study of the uk fashion industry.

Research Aim: the UK fashion industry is a fragmented zone where a large number of famous brands have been competing to gain a competitive edge through better customer relationships. For the same purpose, effective e-commerce strategies can help in building better customer relationships. Thus, the main purpose of this research will be to analyse the impact of e-commerce strategies on building better relationships with customers of the UK Fashion industry.

Topic 2: Assessing the impact of unique website attributes on consumer buying pattern: A case study of Amazon and eBay

Research Aim: The rise of information technology has led famous brands to develop unique attributes for their websites to encourage their audience to buy. One of the most notable issues of the e-commerce industry is the ever-increasing competition amongst online retailers that offer user-friendly and unique website design and UX features to achieve favourable results. The purpose of this study will be to assess the impact of website attributes on consumer buying patterns with a focus on Amazon and e-bay.

Topic 3: How does e-commerce facilitate adding value to a business: A case study of service industry in China.

Research Aim: In today’s world with tech-savvy consumers, online purchases are much higher as compared to traditional, in-store purchases. This persuades the pioneers of the service industry to add value to their business by providing e-commerce facilities to consumers. Therefore, the main purpose of this research will be to analyse how e-commerce facilitates and adds value to a business with a focus on China service industry.

Topic 4: Critical analysis of security policies and vulnerabilities of an online banking website: Identifying the challenges and remedies to improvise risk management

Research Aim: The number of internet users around the world is increasing with each passing year, however, this has also posited various security problems for online banking websites. The main purpose of this study will be to critically analyse security policies and the vulnerabilities of online banking websites, along with the identification of challenges and remedies for improvising risk management.

Topic 5: Can e-commerce help organisations build a competitive advantage over their competitors?

Research Aim: This research will talk about the role of e-commerce in helping organisations build a competitive advantage against their competitors. This research will understand how e-commerce, through advanced technology, helps businesses attain their business objective and how it helps them facilitate their customers.

Topic 6: Exploring the regulations and guidelines set out for e-commerce companies

Research Aim: This research will understand the rules and regulations set out by the government and regulating authorities to implement safe and secure e-commerce. When offering online payment services to their customers, businesses have to make sure that they comply with the laws set out by the government so that customers’ payments are safe and secure.

Topic 7: Analyzing the best security mechanisms that should be implemented by e-commerce businesses

Research Aim: When implementing e-commerce models, it is necessary for businesses to make sure that the best security mechanisms are put in place. Customers trust companies which is why they make online payments. Thus the development of secure payment gateways is vitally important to keep the trust of customers. This research will analyse the various security mechanisms available for companies and how businesses should implement them.

Topic 8: Exploring the data privacy issues in e-commerce

Research Aim: This research will be focused on trust issues surrounding e-commerce. Customers make credit card payments trusting the company and the technology in use. However, there have been instances where companies failed to protect customer data, and their privacy is compromised. Such incidents can cause the company to lose its reputation and find itself having to deal with legal issues. This study explores the various privacy issues that customers come across when buying online.

Topic 9: E-Commerce and customer retention – What role does e-commerce play?

Research Aim: This research will explore an important aspect of businesses i.e. customer retention. The study will analyse whether or not e-commerce helps businesses in retaining customers. What are the various causes and reasons people trust e-commerce and stay loyal to a brand if it does? This research will investigate all the possibilities to conclude whether e-commerce plays a role in retaining customers or not.

Topic 10: Security limitations and challenges of implementing e-commerce.

Research Aim: This research will explore the challenges and security limitations businesses have to deal with when building an e-commerce business. The study will include the various security elements that companies have to consider when implementing e-commerce models, the challenges they encounter, and the steps that they take in order to ensure the security of customers’ data as well as their own systems.

E-commerce Marketing Dissertation Topics

Their marketing and advertising strategies largely influence e-businesses. Without having a well-rounded and educated marketing strategy, an e-business in today’s cut-throat online environment will surely struggle to succeed.

Web admins and online marketing experts employ various marketing strategies to engage potential customers on social networks, banner advertisements, and paid advertisements.

The internet has played a vital role in making data available to everyone, making it possible to target customers based on their demographics and social media profiles. Thus, from these intriguing and up-to-date e-commerce marketing topics, you can choose the most suitable one for your own dissertation project.

Topic 1: E-commerce and the importance of search engine rankings for businesses

Research Aim: This research will identify the importance of search engine ranking for e-commerce businesses.

Topic 2: Investigating internet marketing strategies employed by traditional retailers

Research Aim: This research will explore and evaluate the internet marketing strategies undertaken by businesses.

Topic 3: Retaining customers by employing e-commerce: A case study of the UK fashion industry

Research Aim: This research will explore the ways through which e-commerce businesses can retain their customers. A specific focus of this study will be the UK Fashion industry.

Topic 4: Wholly online or one foot in both worlds – The advantages and disadvantages of the two commonly employed marketing strategies - online and conventional models

Research Aim: This research will aim to understand the pros and cons of two main marketing strategies employed by companies. Also, this research will study businesses that run both online and traditional businesses.

Topic 5: To investigate internet marketing strategies employed by e-commerce retailers

Research Aim: This research will understand the internet marketing strategies undertaken by e-commerce retailers.

Topic 6: Understanding the effect of customer behaviour on internet marketing strategies

Research Aim: This research will understand how internet marketing strategies change consumer behaviour.

Topic 7: Measuring the success of marketing strategy employed by new e-businesses – A case study of the UK retail industry

Research Aim: This research will aim to measure the success of marketing strategies adopted and employed by companies in the UK retail sector.

Topic 8: Measuring the success of internet marketing strategy employed by traditional businesses – A case study of the airline industry

Research Aim: This research will explore the success of internet marketing strategies employed by traditional businesses in the airline industry of the UK.

Topic 9: The role of original and plagiarism free content in today’s e-marketing strategies

Research Aim: This research will explore an important concept of internet marketing i.e. content marketing. The importance of content quality and authenticity will be evaluated in this study.

How Can ResearchProspect Help?

ResearchProspect writers can send several custom topic ideas to your email address. Once you have chosen a topic that suits your needs and interests, you can order for our dissertation outline service which will include a brief introduction to the topic, research questions , literature review , methodology , expected results , and conclusion . The dissertation outline will enable you to review the quality of our work before placing the order for our full dissertation writing service !

E-commerce Strategy Dissertation Topics

The importance and the role of an effective e-commerce strategy should never be overlooked especially when promoting a product or service. In today’s highly “technology-oriented” world, having an internet presence is considered a requirement.

A well-rounded design can help e-businesses become leaders in their respective industries. Some related topics are listed below:

Topic 1: Evaluating internet marketing strategies employed by existing e-businesses

Research Aim: This research will aim to explore the various internet marketing strategies employed by various existing businesses. The dissertation will identify the most successful online marketing strategies for the last five years in the UK e-commerce industry.

Topic 2: The challenges and opportunities for organisations migrating to the internet

Research Aim: This research will explore the challenges and opportunities that companies come across when transitioning from a traditional to an e-commerce model.

Topic 3: Accident or Design – Do we really have an internet marketing mix model/strategy that is sure to work?

Research Aim: This research will aim to explore whether we really have an internet marketing mix model/strategy that is sure to work or do online marketing strategies become successful by accident.

Topic 4: Investigating the use of customer service in e-commerce to gain a competitive advantage

Research Aim: This research will investigate the role of friendly and efficient customer services in the success of e-commerce strategy

Topic 5: Exploring the most effective aspects of e-commerce strategy in today’s world

Research Aim: This research will outline the most important qualities of an e-commerce strategy to be successful in today’s fast-moving world.

Topic 6: Exploring the various internet business value creation strategies employed by e-businesses

Research Aim: This research will explore and investigate the different internet value creation strategies adopted by e-commerce businesses.

Topic 7: Measuring performance of an e-business marketing strategy

Research Aim: This research will aim to measure the success of an e-commerce strategy implemented by an e-commerce business. This topic can be customised to focus on a specific company or a specific strategy.

Topic 8: Investigating e-business strategies employed by educational institutes in the UK

Research Aim: The educational sector has adopted e-commerce to attract students from around the world. This study will aim to investigate the e-commerce strategies implemented by educational institutes to evaluate their success.

Topic 9: Reviewing the e-business strategies employed by the UK SME’s

Research Aim: This research will compare and analyse the best e-commerce strategy implemented by SMEs in the UK.

Topic 10: How effective e-commerce strategies can help companies in building their brand reputation

Research Aim: This research will understand the various strategies implemented by companies and will conclude whether implementing them helps companies build their brand reputation.

E-commerce Security and Trust Dissertation Topics

The importance of trust and security in e-commerce has greatly increased in recent times, thanks to the growing number of threats that exist on the internet. When companies decide to implement e-commerce models, they entrust their customers that their data and privacy will be protected.

On the other hand, customers also make e-commerce payments trusting the company with their information. Thus, exploring these two essentials of e-commerce will help understand how successful companies have been in assuring customers about their security systems. Here are some commerce trust and security topics for you to choose from.

1. E-Commerce Trust Dissertation Topics

Topic 1: trust in e-commerce – reality or myth.

Research Aim: This research will explore the trust aspect of e-commerce as to whether it really exists or is just a myth.

Topic 2: Investigating data privacy issues in e-commerce and how they affect businesses

Research Aim: This research will explore the data privacy issues in the e-commerce industry and how they affect businesses.

Topic 3: Data Protection Act: Does it help in building trust in e-commerce

Research Aim: This research will understand the data protection act. It will also analyze whether or not it helps businesses to build trust. The research will explore whether changes to this act are required or not.

Topic 4: How has anti-virus technology helped the e-commerce industry?

Research Aim: This research will explore the effectiveness of anti-virus software and whether it has helped protect the e-commerce industry.

Topic 5: Investigating strategies used by retailers to build up trust among potential and existing customers

Research Aim: This research will analyse the strategies utilised by retailers in the UK to build trust among customers.

2. E-commerce Security Dissertation Topics

Topic 1: to identifying the security limitations that led to third party attacks in the past.

Research Aim: This research will analyse the past third-party attacks and will explore the reasons as to why those happened.

Topic 2: An empirical study of e-commerce security, challenges, and solutions

Research Aim: This research will discuss the basics of e-commerce security, the challenges faced by the industry and its solutions.

Topic 3: Investigating strategies employed by e-commerce businesses to enhance the security of e-commerce transactions

Research Aim: This research will aim to understand the various strategies that are employed by e-commerce businesses to enhance the security of e-commerce transactions.

Topic 4: Exploring the effectiveness of encryption in the e-commerce industry

Research Aim: This research will investigate the effectiveness of encryption and the reason why the e-commerce industry adopted it.

Topic 5: Online reputation management: Exploring how e-commerce companies in the UK fashion industry practice it

Research Aim: This research will discuss a relatively new concept, online reputation, and will explore how the UK fashion industry practices it.

E-commerce Usability Dissertation Topics

Not many e-businesses pay enough attention to the usability of their e-commerce website. It should be noted that the complex ordering and navigation system leads to higher bounce rates, leaving companies with very little or no revenue.

Companies should build a user-friendly user interface, or else visitors will prematurely give up and abandon their shopping cart. To explore this aspect of e-commerce, here are some latest research topics:

Topic 1: A comparative analysis of the usability of the world’s leading travel websites

Research Aim: This research will compare the website user interface of leading airlines such as Emirates, Qatar Airways, Turkish Airlines, etc.

Topic 2: Evaluating the website design and structure of the leading UK retail stores

Research Aim: This research will evaluate the website design and structure of the leading retail stores in the UK.

Topic 3: Assessing the website usability and design interface of government websites in the U.A.E.

Research Aim: This research will analyse the websites user interface of government-run websites in the United Arab Emirates.

Topic 4: Reviewing user-friendly design options for an e-commerce website for an online clothing store

Research Aim: This research will explore the website UX design options that must be taken into consideration by companies to ensure user-friendliness and smooth flow.

Topic 5: An analysis of the usability of m-commerce applications

Research Aim: This research will discuss and analyse the m-commerce application of the web systems as to how they should be built, keeping user-friendliness in mind.

Topic 6: Customer preferences and behaviour: Should these be considered when building a website?

Research Aim: This research will consider two important aspects of website development – customer preferences and behaviour. The study will discuss the importance of being mindful of consumer behaviour and consumer preferences when building a brand new website.

Topic 7: The impact of poorly designed websites on a company’s revenues

Research Aim: This research will assess the effects of poorly designed websites on a company’s revenues.

Topic 8: Customer satisfaction and usability: Are they both related to the e-commerce?

Research Aim: This research will explore the most important factor related to business, i.e. customer satisfaction and how it relates to website UX designing.

Topic 9: Critically analysing the UX design technologies employed by e-commerce businesses.

Research Aim: This research will critically analyse the current technologies employed by e-commerce businesses.

Order a Proposal

Worried about your dissertation proposal? Not sure where to start?

Choose any deadline
Plagiarism free
Unlimited free amendments
Free anti-plagiarism report
Completed to match exact requirements

E-commerce Law Dissertation Topics

Governments across the globe have reacted slowly to technological advancements being made over the last fifty years. The lobby groups behind large profit-making organisations play a huge part in the e-commerce laws being made.

The Digital Millennium Copyright Act and the Copy Right Act are two classic examples of such laws created to protect the interests of those in power. Consequently, the benefits of the legislation are not being experienced by the general public. Thus, it is worth exploring this aspect of e-commerce. Some suggestions are provided below if you wish to base your e-commerce dissertation on law:

Topic 1: To compare the e-commerce regulations in the United States of America and the European Union for new and existing e-commerce businesses

Research Aim: This research will compare and analyse the e-commerce laws and regulations for new and existing businesses in the United States of America and the European Union,

Topic 2: The role of consumer protection laws in the development of e-commerce – The case of the UAE

Research Aim: This research will explore customer protection laws and their role in the development of e-commerce in the UAE.

Topic 3: Computer Misuse Act 1990: Is it relevant today in the e-commerce industry?

Research Aim: This research will explore the computer misuse act 1990 and whether or not it is relevant today in the e-commerce industry.

Topic 4: Exploring how Brexit will impact the e-commerce laws for companies in the UK

Research Aim: This research will explore the impact of Brexit on the e-commerce industry in the UK and whether or not there will be new laws.

Topic 5: The impact of the American Copyright Act extension on e-commerce

Research Aim: This research will explore the impact of the American Copyright Act extension on e-commerce.

Topic 6: Analysing the impact of international legislation on the e-commerce industry

Research Aim: This research will analyse the impact of international legislation on the e-commerce industry.

Topic 7: Investigating UK’s legislation concerning e-businesses and how it affects businesses

Research Aim: This research will understand how UK legislation has set out e-commerce rules and how it impacts businesses.

Topic 8: Exploring the effectiveness of e-commerce laws and legislation as a deterrent to cyber attacks.

Research Aim: This research will understand whether or not e-commerce laws and legislation act as a deterrent to computer attacks and how effective they have been.

Topic 9: The implications of the Data Protection Act 1988 for e-businesses

Research Aim: This research will aim to understand the implications of the Data Protection Act 1988 for e-commerce businesses of today.

Topic 10: An analysis of the lawfulness of the e-commerce industry

Research Aim: This research will explore in-depth the laws and legislation related to e-commerce and how well they are adopted and implemented by e-commerce businesses.

Mobile E-commerce Dissertation Topics

Studies performed on e-commerce by various researchers reveal that mobile e-commerce will be the next “big thing” in the e-commerce industry.

With smartphones being the emerging and driving force in technology, the use of the internet in today’s world is not limited only to desktops and laptops. All smartphones using android and IOS applications allow users to browse the internet.

Consequently, more and more retailers are upgrading their websites to make them responsive and friendlier to mobile visitors. In this regard, some savvy e-commerce retailers are developing delivery mechanisms that satisfy the new platform’s needs.

Thus, it will be interesting to explore this aspect of e-commerce as it will give an insight into the current e-commerce industry. Here are some interesting mobile e-commerce dissertation topics that you can choose from.:

Topic 1: Wireless security and its effectiveness in the e-commerce Industry

Research Aim: This research will explore the concept of wireless security and how it helps the e-commerce industry.

Topic 2: Analysing the use of m-commerce by customers today – Understanding their adoption pattern

Research Aim: This research will aim to understand the e-commerce adoption rate and what compels customers to move towards m-commerce.

Topic 3: Investigating m-commerce strategies employed airline sector in the UAE

Research Aim: This research will investigate the m-commerce strategies that are employed by the airline sector in the UAE.

Topic 4: Analysing m-commerce innovation in the travel sector of the UK

Research Aim: This research will analyse the quick adoption rate of m-commerce rate in the travel sector in the UK.

Topic 5: Combining the benefits of m-commerce with the benefits of traditional commerce and e-commerce – A study of any multi-national retailer

Research Aim: This research will present a comparative analysis of traditional commerce and e-commerce and how multinationals benefit from it. This topic can be customised to a country or company of your choosing.

Topic 6: The effects of m-commerce on economic development in Europe

Research Aim: There is no doubt that e-commerce and m-commerce have played a huge role in developing economies. This research will investigate the impact of m-commerce on Europe’s economic development.

Topic 7: Trust and security issues in m-commerce: How companies can overcome them

Research Aim: This research will present some major trust and security issues associated with m-commerce and explore how companies can overcome these challenges.

Topic 8: The impact of m-commerce user interface on companies’ revenues

Research Aim: This research will first understand the importance of user interface in m-commerce and will then assess its impact on the company’s profitability.

Topic 9: Understanding the role and importance of data security in m-commerce – How it can be ensured

Research Aim: Just like e-commerce, m-commerce also has its own data security issues. This research will understand the role of the importance of data security and discuss how it can be ensured.

Topic 10: Generating revenue through m-commerce – Challenges and opportunities

Research Aim: This research will understand the challenges and opportunities associated with revenue generation through m-commerce.

Hire an Expert Writer

Orders completed by our expert writers are

Formally drafted in academic style
Free Amendments and 100% Plagiarism Free – or your money back!
100% Confidential and Timely Delivery!
Appreciated by thousands of clients. Check client reviews

Important Notes:

As a student of e-commerce looking to get good grades, it is essential to develop new ideas and experiment with existing e-commerce theories – i.e., to add value and interest in your research topic.

The field of e-commerce is vast and interrelated to so many other academic disciplines like business , marketing , management , and even project management . That is why it is imperative to create an e-commerce dissertation topic that is particular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, and there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best e-commerce dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample e-commerce dissertation topics to get an idea for your own dissertation.

How to Structure your E-commerce Dissertation

A well-structured dissertation can help students to achieve a high overall academic grade.

A Title Page
Acknowledgements
Declaration
Abstract: A summary of the research completed
Table of Contents
Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems. An outline of the structure of a dissertation can also be added to this chapter.
Literature Review : This chapter presents relevant theories and frameworks by analyzing published and unpublished literature on the chosen research topic to address research questions . The purpose is to highlight and discuss the selected research area’s relative weaknesses and strengths while identifying any research gaps. Break down the topic and key terms that can positively impact your dissertation and your tutor.
Methodology : The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter, which usually includes research design , research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy .
Findings and Analysis : Findings of the research are analyzed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs, charts, and tables in this chapter to identify meaningful trends and relationships.
Discussion and Conclusion : The researcher presents his interpretation of the results in this chapter and states whether the research hypothesis has been verified or not. An essential aspect of this section is establishing the link between the results and evidence from the literature. Recommendations with regards to the implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
References : Make sure to complete this following your University’s requirements
Bibliography
Appendices : Any additional information, diagrams, and graphs used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

About ResearchProspect Ltd

ResearchProspect is a UK based academic writing service that provides help with Dissertation Proposal Writing , Ph.D. Proposal Writing , Dissertation Writing , Dissertation Editing, and Improvement .

Our team of writers is highly qualified. They are experts in their respective fields. They have been working for us for a long time. Thus, they are well aware of the issues and the trends of the subject they specialize in.

Need more Topics.?

Review Our Best Dissertation Topics 2022 complete list.

Free Dissertation Topic

Phone Number

Academic Level Select Academic Level Undergraduate Graduate PHD

Academic Subject

Area of Research

Frequently Asked Questions

How to find dissertation topics about e-commerce.

For E-commerce dissertation topics:

Examine emerging trends in online business.
Investigate consumer behavior and preferences.
Analyze impacts of technology on E-commerce.
Explore security and privacy concerns.
Study E-commerce strategies and marketing.
Choose a specific area aligning with your expertise and curiosity.

Theses on e-commerce topics

As a professor at a University of Applied Sciences, Prof. Geibel regularly supervises theses on e-commerce topics in the Business Administration , Media Management , Logistics and Entrepreneurship degree programs. If you would like some non-binding advice on the topics suggested here, on how to find a topic and on how to write a thesis, just use the comment function at the end of this article or write an email. An overview of the supervision procedure can also be found at the end of the post.

Theses can also be written in cooperation with companies. The companies can propose their own topic and provide a company representative as second supervisor of the thesis. Prof. Geibel has had very good experience with this configuration and is happy to put companies and students in touch with each other.An overview of topics already worked on and suggested topics can be found in this article. Please send requests for theses to: geibel (at) ecommercinstitut.de .

For students but also for companies who would like to have a topic worked on as part of a thesis, the following list of topics for future theses could be inspiring:

Elaborated topics of final theses:

Online food retailing in Germany – a comparative market and competition analysis for Rewe Digital and Amazon Fresh.
The Digitization of Stationary Food Retailing – Potential Analysis for the Use of Digital Technologies
State of Online Marketing in the Italian Tourism Industry: Empirical Analysis and Case Study
An Analysis of Amazon’s Business Model and Customer Loyalty Strategies
Benchmarking Study on the Optimization Level of Mobile Shopping Sites of Zalando and About You
Chances and Challenges in the Area of E-Health due to Digital Transformation
Transformation from car manufacturer to mobility provider – opportunities and challenges in the development of mobility platforms
Online marketing organization in transition – how do dynamic advertising technologies influence the marketing culture in the company?
The importance of brand communities for (online) brand management. The benefits of Facebook Fan Pages using selected examples.
Potential analysis of social media channels in relation to the success of customer retention.
A current analysis of online furniture retailing in Germany
External effects in e-commerce
The digital future of stationary trade – potentials and advantage strategies in competition with online trade using the example of the textile industry
Social Media as a Marketing Platform – Opportunities and Strategies for Self-Marketing on Instagram Using the Example of Fashion Bloggers
Adblockers: An analysis of the increasing popularity of ad blockers and their impact on traditional online marketing
Market segmentation in e-commerce: An A/B impact study of different newsletter contents
Gender Commerce – Gender-specific differences in online purchasing
Analysis of the online trade with drugstore articles in Germany with special consideration of logistical aspects
Target group segmentation in e-commerce
Social media and e-commerce
Sales financing in e-commerce
Competitive strategies in e-commerce
Rise and decline of social networks
Acceptance problems in mobile payment
Key figure systems in e-commerce
Comparison & requirement-oriented evaluation of modern online store systems
Design of financial transactions as a success factor in e-commerce
The battle for the mobile Internet – an industrial economic analysis of the competitive strategies of Google, Microsoft and Apple
Success potentials of mobile marketing
Success factors of social media for non-governmental organizations
Success potentials of mobile payment systems in the German market
Storytelling in brand communication – strategies and recommendations for action depending on customer involvement
Augmented reality as a success factor in mobile commerce? Opportunities, limits and risks
Targeted customer relationships in social media touchpoints – opportunities and limits of attribution modeling
Creation of a concept for the implementation of location-based services in the marketing strategy in the hospitality industry
Content marketing in long-tail e-commerce – creation of a marketing and communication concept for an online store

Published theses:

Learn more about these successful theses from our alumni:

The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion
Blockchain and alternative technologies in autonomous driving passenger cars
Influence of digitalization in the real estate industry – challenges and opportunities for improving the UX
The Impact of Digital Transformation on Change Management – A Critical Analysis of Current Concepts in the Consulting Industry
Evaluating intrapreneurship in corporate innovations – an analysis between scale-ups and large corporations
Future Mobility Concepts – A Critical Analysis of the Impact of Digitalization on the Automotive Industry
Sustainability in online retail using the example of Amazon
Critical examination of a digital sales platform – opportunities and risks for CRM

Procedure of supervision for final theses

Based on the experience of many successful theses, the following procedure has been established for the supervision of theses:

Initial contact and consultation to narrow down the topic
Selection of the topic
Overview of literature or empirical content
Linkage with academic and professional goals
Selection of first and second supervisors
Registration of the thesis by the student
Preparation and discussion of the outline
Independent preparation of the thesis by the students
Submission of the thesis by the students
Evaluation of the thesis by the examiners
Possible publication of results of the thesis

Beyond the topics suggested here, both students and companies can make their own suggestions, for which Prof. Geibel will be happy to consider realization. Suggestions are best sent to info (at) ecommerceinstitut.de .

Privacy Overview

57 Best Ecommerce Research Topics Ideas and Examples

November 30, 2021

Dr Jana Martiskova

Click here to place an order for topic brief service to get instant approval from your professor.

If you are worried about your eCommerce research topics, contact us. We have a list of dissertation topics on e-commerce and other related fields. Also, we can help with business dissertation topics, marketing , and advertising topics. In addition, you can find a range of the latest undergrad and master’s thesis topics. Let us help you in completing your research successfully.

Best eCommerce research topics for master’s and undergraduate students

Here is the list of dissertation topics on eCommerce. These eCommerce research topics are created by our expert writers.

To learn about the strategies for a good eCommerce business – a literature review
To enhance business Strategy for B2B business in the case of developing countries.
To study payment processing models and how it has contributed to the success of e-commerce businesses
Effect of the Covid’19 on Ecommerce – the positive and negative analysis
To study the increasing rate of online shopping during the COVID-19 pandemic.
Research on the growth in the eCommerce business during covid’19 – an emergence of small businesses in the Asian countries.
Impact of the growth of e-commerce business on the country’s economy.
Impact of online business on customer behavior and attitude towards a brand.
What factors influence the customers toward online buying?
Is it always safe to buy online? – a survey analysis of the perspective of people from different generations.
The strategy used in the black Friday sale attracts the customer’s attention – how it affects brands’ sales.
What are the ways to enhance strategies for the promotion of online brand marketing?
An evaluation of the role played by bloggers and vloggers in increasing sales.
An analysis of the role loyal customers play in the marketing field.
To study the role of customer retention in E-commerce in the case of fashion brands.
Does eCommerce help a business in building a competitive advantage over its competitors?
To study the e-commerce market in Kuwait – an industrial analysis
Case study on the measurement of eCommerce market strategy.
What is encryption in Ecommerce? Its role and impact on the business performance
To Educate the public about security in E-commerce.
To Evaluate the firewall policies of a website and how it benefits the business and its consumers.
To study current intrusion detection technology.
What is an organizational strategy for change management?
To study business process reengineering.
What are search engine management strategies?
What is the difference between pay per check or pay per impression?
Case study on measurement of eCommerce success.
Study on E-commerce grocery in the US.
Use of Ecommerce in the tourism industry.
Impact of negative product reviews in the E-commerce market.
E-commerce research is a reality or a myth.
How does search engine optimization influence the overall performance of e-commerce businesses?
To study the data privacy issues in Ecommerce – a survey analysis.
What are the security challenges faced in implementing Ecommerce?
To implore the marketing strategies hired by traditional retailers.
To study the competition in an Ecommerce business.
An analysis of the increasing demand for plagiarism-free work from digital marketing agencies.
A quick review of 10 ways to earn money online by copy-pasting the material.
To study anti-virus technology and how it has benefited the field of e-commerce
How is anti-virus technology helping in the eCommerce business?
To study the best security mechanism in eCommerce and how it has protected businesses from fraud.
To study the benefits of eCommerce as compared to other fields.
To learn the benefits of eCommerce to both customers and buyers.
To study the benefits of eCommerce to small businesses.
Risk assessment to start an eCommerce business.
To study about Automation process in online learning.
Impact of identity threat in the Ecommerce business.
Analyze the strategy of eCommerce and supply chain management.
What is the E-brokerage industry? – a literature review.
To Analyse Ecommerce business in Asian countries.
To study the use of E-commerce through a phone app.

The above list is the best selection of eCommerce research topics if you are still looking for eCommerce research topics brief fill out the form below and get a customized topic service.

Paid Topic Mini Proposal (500 Words)

You will get the topics first and then the mini proposal which includes:

An explanation why we choose this topic.
2-3 research questions.
Key literature resources identification.
Suitable methodology including raw sample size and data collection method
View a Sample of Service

Note: After submitting your order please must check your email [inbox/spam] folders for order confirmation and login details. If the email goes in spam please mark not as spam to avoid any communication gap between us.

Get An Expert Dissertation Writing Help To Achieve Good Grades

By placing an order with us, you can get;

Writer consultation before payment to ensure your work is in safe hands.
Free topic if you don't have one
Draft submissions to check the quality of the work as per supervisor's feedback
Free revisions
Complete privacy
Plagiarism Free work
Guaranteed 2:1 (With help of your supervisor's feedback)
2 Instalments plan
Special discounts

WhatsApp and Get 35% off promo code now!

How is eCommerce Growing Important Every Day?

The eCommerce industry has undergone significant transformations over the past few years, and its growth hasn't gone unnoticed. The increasing importance of eCommerce can be attributed to several factors, including:

Expanding Customer Base : The advancement of eCommerce has led to a massive increase in the number of customers participating in online shopping. Understanding and analyzing the evolving trends and preferences of these newer customers have become essential for businesses.

Convenience for Customers : One of the primary reasons for the industry's growth is the convenience it offers to customers. Online shopping portals enable people to purchase their favorite products from the comfort of their homes, contributing to the industry's popularity.

Targeted Marketing Growth: The effectiveness of targeted marketing strategies has played a crucial role in eCommerce's success. From personalized messages addressing customers by name to tailored product recommendations, such tactics have significantly enhanced customer satisfaction and contributed to the industry's expansion.

Top E-commerce Research Ideas

To ensure your eCommerce research paper captures attention and relevance, it's essential to focus on the most pertinent topics in the industry. We've compiled a list of potential topics that can significantly enhance the chances of your research paper's success:

1. Role of Artificial Intelligence in Shaping Consumer Demand In E-commerce

Objective of the Paper: The topic emphasizes the importance of using Artificial Intelligence in shaping consumer demand in the e-commerce industry. It aims to explore how AI is utilized to provide personalized product recommendations, virtual assistants, dynamic pricing, chatbots, etc.

The paper aims to provide insights into the effectiveness of AI in influencing consumer decision-making, examining underlying mechanisms and assessing its impact on satisfaction, loyalty, and shopping experiences.

Why Choose this Topic?

The objective is to contribute towards a deeper understanding of the role of advanced AI in e-commerce and provide valuable insights for businesses and policymakers. This information will help policymakers make informed decisions and optimize their marketing strategies.

2. An Innovative E-commerce Platform Incorporating Metaverse to Live Commerce

Objective of the Paper: The paper's primary purpose is to explore the integration of the metaverse concept into e-commerce platforms and investigate its impact. The research would aim to understand how Metaverse can be leveraged to enhance and transform the typical e-commerce model.

Such e-commerce thesis topics aim to develop and assess an innovative e-commerce platform that incorporates elements like virtual reality, augmented reality, and immersive experiences into live commerce interactions. The research can also identify the hiccups one might face regarding technical requirements and ethical considerations when marrying e-commerce with Metaverse.

Metaverse has recently gained a lot of attention due to its vast advantages. If Metaverse is successfully implemented with live commerce, one can unleash the platform's full potential and use it to their advantage. This paper helps provide insights into the application of the Metaverse in creating innovative yet immersive platforms.

3. Autonomous Transaction Model For E-commerce Using Blockchain Technology

Objective of the Paper: This innovative topic helps investigate and develop a novel transaction model. The primary purpose of including blockchain in an e commerce research paper is to explore the potential of Blockchain in enabling autonomous transactions within the entire e-commerce ecosystem.

Using the study, one can design and implement an autonomous transaction model that utilizes Blockchain's decentralized and immutable nature. This would facilitate secure, transparent as well as efficient transactions in e-commerce. Such e-commerce research paper topics aim to discover how Blockchain can effectively streamline various aspects of eCommerce management , including order processing, inventory management, supply chain logistics, payment systems, etc.

This paper would significantly contribute to assessing the effectiveness of the autonomous transaction model in improving operational efficiency, cost-cutting, and mitigating funds and counterfeiting risks. This helps create a transparent e-commerce transaction ecosystem that various businesses can apply.

4. Product Advertising Recommendation in E-commerce Based on Deep Learning and Distributed Expression

Objective of the Paper: This paper helps explore and develop a sophisticated recommendation system for product advertising by utilizing deep learning techniques and distributed expression methods. The primary aim is to discover how deep learning algorithms can be applied to analyze vast amounts of data, user behavior, product information, contextual factors, etc.

One can develop recommendation systems that leverage deep learning models like CNNs, RNNs, or transformer models to get meaningful product images, descriptions, and user preferences. The research also evaluates the proposed recommendation system's performance, scalability, and privacy implications.

This paper would help gain valuable insights for companies and industries to optimize their marketing strategies which will ultimately help in improving the overall user experience.

5. Evaluating User Interface and Experience of VR in the Electronic Commerce Environment: A Hybrid Approach

Objective of the Paper: The purpose is to analyze and assess virtual reality's UI and UX aspects of virtual reality, one of the hottest topics of current times, in the context of electronic commerce. This research will help provide insights into the effectiveness and usability of VR technology in enhancing the shopping experience for consumers and the selling experience for traders.

The aim is to employ not a single method but a hybrid approach combining qualitative and quantitative research. This involves conducting user studies, usability testing, surveys, and even interviews to get hands-on data and participant feedback.

Conducting thorough research on this topic will help provide valuable information for designing and optimizing VR interfaces in e-commerce settings. Gaining the knowledge would help companies better fathom the potential of VR in e-commerce and identify areas of improvement.

6. Smart E-commerce Logistics Construction Model-based on Big Data Analytics

Objective of the Paper: To propose a probable advanced logistic construction model for e-commerce that uses big data analytics to optimize and enhance the efficiency of the entire logistics process.

The primary goal is to explore and identify how big data analytics can garner, analyze and extract essential information from vast logistics-related data in the e-commerce industry. The sources include order information, inventory data, transportation records, traffic patterns, etc.

Ultimately, the research would be used to develop an intelligent logistics construction model that could use big data analytics, including data mining machine learning, predictive analytics, and even optimization algorithms.

Why Choose this Paper?

By gathering information from real-time data, the model aims to improve accuracy, cut costs, minimize delays, and provide a seamless experience to the users. The paper would provide companies with information that would strengthen their logistics operation and help them meet the increasing demands and expectations of the eCommerce market.

7. Consumer Marketing Strategy and E-commerce in the Last Decade

Objective of the Paper: The paper helps analyze the changes in consumer marketing strategies over the last ten years. The aim is to explore the evolving trends in terms of consumer behavior, preferences, and expectations and how they have influenced marketing strategies.

The study also helps understand how digital technologies such as social media, mobile devices, and significant data analytics shape consumer behavior. It also helps recognize the best practices and successful marketing strategies various e-commerce businesses use to attract, engage and retain customers.

If one analyzes any latest research paper on e commerce, one will find data that talks about the various challenges and opportunities that businesses have faced and adopted in the last decade. Likewise, this paper will help develop and implement effective consumer marketing strategies in an e-commerce environment. It would more likely be a comprehensive guide that talks about the evolution of consumer marketing strategies and their relationship with e-commerce in the last decade.

8. E-commerce Opportunities in the 4.0 Era of Innovative Entrepreneurship Management Development

Objective of the Paper: The purpose is to identify the various unique opportunities that arise in e-commerce as per the Fourth Industrial Revolution. The paper investigates and analyzes the multiple dimensions of eCommerce in the 4.0 era, which includes various parameters like AI, IoT, Blockchain, cloud computing, and data analytics.

The primary goal of this paper is to understand how these advanced technologies can be implemented to enhance the e-commerce platform and enable new business models.

The paper also aims to find specific growth areas, such as cross-border e-commerce, mobile commerce, and social or platform-based business models.

The paper helps in providing valuable insights for budding entrepreneurs and established businesses. It helps to understand the innovative relationship between emerging technologies and e-commerce, resulting in a conducive and sustainable environment.

How To Write An Effective E-commerce Research Paper?

Some basic steps must be followed to write an influential e-commerce research paper. They are:

Choose the Right Topic: Selecting a specific domain is necessary before writing a paper. Ensure the e commerce-related research topics are relevant to the current scenario and resonate with the market's current demand.
Conduct Thorough Research: A research paper is nothing if it is just filled with some facts everyone can find in the newspapers and magazines. As a research scholar, you need to conduct thorough research and write the paper in a way that discusses even the most critical topics excitingly.
Outline the Paper: Before writing, create an outline that will act as a guide throughout the research.
Analyze and Interpret your Findings: Collecting data and merely representing it would not be enough. You must analyze your research findings and translate them into an actionable conclusion.
Revise and Edit: Even after completing the paper, you must revise the whole thing to find mistakes, if any, are present while filling in the information.

You must always remember an e-commerce paper is only effective when it has the perfect balance between in-depth analysis, clarity of expression, and an engaging writing style.

In conclusion, the realm of eCommerce is experiencing rapid and dynamic changes, making it crucial for researchers and businesses to stay updated with the latest trends and topics. In 2024 and beyond, the key to success lies in exploring intriguing research ideas that hold the potential to revolutionize customer engagement, satisfaction, and conversion rates.

The first four research topics open up numerous opportunities for delving into customer-centric approaches, allowing businesses to better understand their target audience and cater to their needs effectively. Furthermore, the fifth and sixth topics emphasize the importance of efficient logistics and supply chain management, ensuring seamless delivery solutions and practices to meet customer expectations.

The final two topics highlight the indispensable role of data analytics and AI in the eCommerce landscape. Leveraging advanced technologies in these areas can drive better decision-making, fraud detection, and overall business efficiency.

By embracing these research areas and selecting the right eCommerce research title, researchers can gain valuable insights that will help them thrive in the ever-evolving world of eCommerce. Embracing innovation and staying attuned to the shifting industry trends will be key in achieving success in this fast-paced and competitive market.

Elevate your career with the highest salary jobs in world. Achieve your dreams and secure your financial future. The journey to top earnings starts now!

Frequently Asked Questions (FAQs)

The best way to choose a topic in commerce is to research and find out the most searched topics of the current times. This homework will help you understand the market's current demands and choose your topic accordingly.

In the simplest terms, e-commerce market research is the process of collecting and studying data and information related to the e-commerce industry.

If we consider previous data, the B2C model is the most successful form of eCommerce as the B2C model targets individual consumers rather than businesses providing a more significant customer base.

Abhresh Sugandhi

Abhresh is specialized as a corporate trainer, He has a decade of experience in technical training blended with virtual webinars and instructor-led session created courses, tutorials, and articles for organizations. He is also the founder of Nikasio.com, which offers multiple services in technical training, project consulting, content development, etc.

Avail your free 1:1 mentorship session.

Something went wrong

Invest in Your Future: Upcoming High-Paying Career Courses to Consider

Name	Date	Fee	Know more

E-Commerce Dissertation Topics

As technology grows to be a bigger part of today’s society, the amount of people benefiting from e-commerce is increasing. There has been an influx of online retailers over the years which indicates society’s acceptance of ecommerce. There is however, still a great amount of progress happening both in terms of the technology being developed as well as in terms of the market penetration and methods of employment. If you are thinking of completing your dissertation in an area of e-commerce, we have come up with some relevant topics to help stimulate your research. The dissertation topics have been split into a number of different key areas to give you a broad range of topics to choose from:

Strategy for E-commerce Dissertation Topics

Marketing/Advertising for E-business and E-commerce Dissertation Topics

Security and Trust Dissertation Topics

Legislation dissertation topics, usability dissertation topics, mobile e-commerce dissertation topics, law and e-commerce dissertation topics.

E-commerce has become an essential way for business to trade with the necessity and ability of an organisation to promote their service/ product. It has become one of the quickest growing technologies in the retail industry. Various strategies can be employed to the development of e-commerce, yet a gap is still presented in the technology which is used for ecommerce. One of the most important things in any business is the unique selling proposition. This is no different in e-commerce. The ability to identify the USP is the ability to install a productive and profitable e-commerce strategy. The platform alone (i.e. the Internet) may sometimes contribute to the USP, such as supermarkets allowing people to purchase goods online and provide delivery to their doors. It is also important that the consumer feels that they can shop at their leisure without the problems of going to a physical location. However, as the number of online retailers increases this may erode the USP that depends greatly on the platform. Possible e-commerce dissertation topics in this area are:

An analysis of e-commerce strategies for traditional organisations (Migration)
An analysis e-commerce strategies for new organisations
An analysis of e-commerce strategies for traditional organisations moving on to the Internet (Migration)
E-commerce strategies – Accident or design?
What are the components of a good e-commerce strategy?
An analysis of Internet branding strategies
How to obtain competitive advantage using technology
How to obtain competitive advantage using service in e-commerce
Internal business process and organisational strategy for change management
Business Process Reengineering – Myth or medicine?
An analysis of Internet business value creation strategies
Performance measurement of an e-business strategy (Case study)
E-business strategies for knowledge management – An analysis and evaluation
E-business strategies formulation techniques – Proposal for a new technique
An e-business strategy for an educational institution (Case study/Project)
An e-business strategy for an SME (Case Study/Project)
An e-business strategy for a B2B business.
An analysis of payment processing models
How effective is social media to the process of e-commerce?
How can e-commerce strategies build a better customer relationship?
How important is the unique selling point to the customer and the development of e-commerce?

Marketing/Advertising for E-businesses and E-commerce Dissertation Topics

The establishment of a brand or organisation is a necessary feature in the development of e-commerce. This is done through the marketing and advertising mediums which are available to an organisation. Marketing or advertising for an e-business is a very important part of the overall strategy for e-businesses. There are many challenges to the development of the marketing and advertising to an organisation and it is necessary that the organisation is still visible to the consumer. The development of Internet marketing techniques such as paid advertisements for keyword searches, banner advertisements and also the use of Web 2.0 applications that make use of social networks for advertisements, have all changed the way marketing and advertising operates. Developing the platforms to better engage with the customers is important to the development of customer and brand loyalty through e-commerce which can be done through the creation of the promotional strategies which are available. The amount of information available today has made it possible to carefully target customers based on profiles, networks, etc. A good knowledge of the mechanisms of the technology is required in order to take full advantage of the opportunities available. In developing strategies through social media, it is appropriate to understand that this digital word of mouth version is extremely valuable to the organisation and costs nothing. The internet and social media also allows organisations to reach customers on a greater scale. Suggested topics for your e-commerce dissertation include:

The importance of search engine rankings for e-commerce
Search engine advertisement strategy
Marketing strategy on the Internet
E-commerce Marketing Mix – Wholly online, or one foot in both worlds?
Pay-per-click vs. Pay-per-impression – A comparison
An advertising strategy for an e-business (case study)
Critical evaluation of an e-commerce company’s advertising strategy (case study)
Analytical Issues and empirical evidence of marketing strategies in e-commerce
Measuring e-commerce advertising success (case study)
Measuring e-commerce advertising success (proposal of a new technique/algorithm)
Measuring customer retention for e-commerce portals
Analysis of customer behaviour as an input for marketing strategy
What draws repeat customers to an online retailer?
Internet marketing for traditional retailers
Internet marketing for new (born on the Internet) retailers
Internet marketing – new strategy proposal
How can social media be used to market and advertise to the customer?
Digitalised word of mouth, how important is this to marketing an organisation online?
Brand loyalty, the development of the internet on marketing and e-commerce

Security and trust are extremely important issues in e-commerce. One of the major perceived threats of e-commerce is the issue of security. Security and trust threats come from two areas in e-commerce – threat from third party attacks on legitimate transactions between a retailer and the customer and threat from fraudulent retailers to customers. It has become important for organisations and their online presence to identify the risks and threats to security in order to promote a safer security environment. Customers have become more aware of the issues involved in security particularly in the banking industry and on the development of secure networks to shop online.

Third party attacks Dissertation Topics

The threat of third party attacks is an ever-present one. Hackers may try to gain access to sensitive information stored in the web servers, such as credit card information, bank account details and even personal details for identity theft. This threat has become more prevalent with the introduction of new digital technologies. Retailers have a legal responsibility to keep any personal details they collect safe. Technology such as SSL, firewalls, intrusion detection etc. are all used to secure the website from unauthorised access. Third party attacks are also facilitated by lax security from customers. Some e-commerce dissertation topics in this area are:

Critical evaluation of current technology enabling e-commerce security
Analysis of previous attacks and vulnerabilities that led to those attacks
Security vulnerabilities and possible attacks methods – firewalls
Security vulnerabilities and possible attack methods – SSL
The effectiveness of current intrusion detection technology
Critical evaluation of security policies of a website
Critical evaluation of the firewall policies of a website
Perception of security among the lay public
Educating the public about security
Encryption – State of the Art.
How effective is today’s encryption to prevent spying/snooping?
Customer confidence and how they perceived their data is being handled
Security limitations and challenges in the online environment
How much more can online retailers, banks etc do to provide more security to online transactions?

Trust in e-commerce Dissertation Topics

There is a great deal of benefits to e-commerce, yet there is still some hesitation from customers when it comes to using online shopping. Trust is an important issue in e-commerce, because unlike real world transactions, the retailer is not present in person during the transaction. Hesitation is apparent due to the lack of trust in the perception of the online environment. It is much easier for an entity to set up a website and an electronic payment processing system than a real-world storefront. It is also much more difficult for customers to determine the authenticity of websites. This makes it very difficult to trust that the retailers are who they claim to be. Online hacking has also become an issue for the online consumer as they fear that their personal information will be compromised. Some of the topics you could research for your e-commerce dissertation in this area are:

Digital certificate, encryption and public key infrastructure weakness analysis
Trust models in e-commerce
Analysis of the effectiveness of trust-building mechanisms
Analysis of public perceptions of trust
Data privacy issues in e-commerce
Data Protection Act 2002 – Implications for e-commerce
Managing reputations online
How important is trust in e-commerce and how it can be built up?
Trust in e-commerce – Myth or Reality?
The antivirus business
The protection business – how effective is today’s antivirus software?
Adware vs. spyware – where is the line drawn?
Impact of trust on consumer behaviour
Comparing tradition commerce to e-commerce and the understanding of trust for the consumer
How can online retailers build trust in potential and existing customers using security and risk management strategies?

Legislation has also been enacted in countries throughout the world in an effort to ensure that computer networks are safe from external threats and that any ‘attackers’ are brought to justice swiftly. By way of illustration, in the UK, legislation including the Computer Misuse Act 1990 and the Police and Justice Act 2006 has been enacted and implemented to help both prevent and punish computer security breaches. With this in mind, in view of the sheer breadth of this area of law, here are a number of dissertation topics that you may wish to consider in this area:

The Computer Misuse Act 1990 – Scope, definition, reach and effectiveness.
The Police and Justice Act 2006 – Scope, definition, reach and effectiveness.
Legislation protecting computer security in the UK – Adequate or not fit for purpose?
An examination of international legislation in protecting computer security.
How effective has domestic and international legislation proved to be as a deterrent to computer attacks?
What impact will the pending Brexit have upon the application of the law related to keeping computer networks safe from external threats and ensuring that any ‘attackers’ are brought to justice?
How effectively has the law in this area kept up with the external threats to computer networks technological advancements?
In view of the pending Brexit, what lessons can UK policy makers learn from countries’ legal systems outside the European Union, with a view to guaranteeing computer networks are kept safe from external threats?

Website usability is important for online retailers because their ‘shops’ are not physically manned and consumers abandon sites that are poorly designed, if they need to make too many clicks, or if they have to look too hard for what they want. Customers don’t return if the content is hard to use. Websites therefore have to be very user-friendly; the layout and design should strive to achieve the balance between simplicity and presentation of all information because higher usability is a competitive advantage in today’s market. Technology has also been employed to provide effective customer service, such as having 24/7 support over the phone, and live chat on the e-commerce website. The new generation of Internet applications, such as the semantic web and natural language search (collectively termed Web 3.0), holds great promise for progress in customer service in e-commerce. Some of e-commerce dissertation topics in the area of usability are:

Critical analysis of current technology employed for e-commerce customer service.
Potential Web 3.0 applications for customer service.
Developing a new Web 3.0 application for customer service.
Emerging semantic web applications in marketing.
Effectiveness of principles of usability of e-commerce websites.
Do W3C standards help promote usability?
Analysis of any one major e-commerce website (such as Amazon) from the usability point of view.
The monetary impact of low usability of retail e-commerce websites.
Quantifying usability for e-commerce.
Evaluating the key aspects of usability of e-commerce websites based on users’ preferences.
Usability survey for one or more e-commerce website(s).
Applying business processes refactoring to improving usability in on e-commerce websites.
The role of usability in customer satisfaction with and commitment to a fashion retail website.
Usability and user experience with mobile geo-referenced apps in the travel and tourism industry.

Mobile e-commerce, mobile commerce, or m-commerce is the next frontier in e-commerce. An increasingly networked and mobile world means that the Internet is no longer shackled to the desktop and a landline. It is now available in many mobile devices including smartphones and tablets. Savvy retailers have been quick on the uptake, providing content and delivery mechanisms more suited to the m-commerce platform. There are various opportunities for m-commerce, from profit-seeking through customers’ calls and texts to custom-designed applications for mobile platforms. Some m-commerce dissertation topics are:

Wireless security for m-commerce.
Exploring geographical boundaries of m-commerce.
Payment processing methods for m-commerce.
Custom e-commerce applications for m-commerce.
Analysis of m-commerce business models.
Usability of m-commerce applications.
Mobile client technology problems and bottlenecks.
Mobile networks technology problems and bottle necks.
User interface design for m-commerce.
Wireless networks capacity problems: Issues facing m-commerce.
E-commerce application with wireless to wired interface.
User identification for m-commerce.
Data security in m-commerce.
Differences in customer decision-making across e-commerce and m-commerce platforms.
What are the barriers to more extensive adoption of m-commerce in developing countries?
Does the reputation of the payment provider affect consumers’ willingness to undertake m-commerce transactions?
Using m-commerce to achieve strategic business objectives: A John Lewis case study.

Governments in individual countries around the world have proved to be somewhat slow in practice to react to advancements in technology and, in particular, e-commerce. In brief, it is arguable that the laws in this area are generally proved to have been made at the behest of lobby groups that sit behind large profit-making organisations so that customers are then generally left to suffer. Some of the examples to have arisen in this regard include:

The continued extension of the Copyright Act in the US, with a view to benefitting the Disney Corporation, having been enacted at their behest.
The Digital Millennium Copyright Act (DMCA) which serves to all too clearly benefit the Recording Industry Association of America.

Some e-commerce dissertation topics that you may wish to consider finding out more about in this area are:

The geographical boundaries of legislation affecting e-commerce.
The impact of the DMCA on e-commerce.
The impact of the American Copyright Act extensions on e-commerce.
The impact of the Berne Convention on e-commerce.
A review of UK legislation affecting e-commerce.
Borderless crimes – can a computer crime be committed outside the jurisdiction of any country?
Sealand – a digital utopia?
Geographical boundaries – is a hacker safe in Sealand?
Legislation P2P networks – killing a few legitimate businesses to save the majority of other businesses?
P2P networks and e-commerce.
Software patents – Repeatedly making money off the golden egg?
Pornography and e-commerce.
What impact will Brexit have upon the law related to e-commerce in the UK?
What are the main lessons that policy makers in the UK can learn from other countries with a view to improving the law regarding e-commerce domestically?
How can the most significant flaws to have been recognised with regard to UK laws related to e-commerce be most effectively redressed through new legislative enactments?

Data mining and E-Commerce

Data mining is another area which is likely to have a significant impact upon e-commerce. This is because it has come to be recognised that, since a huge amount of information is made available through digital systems, and that this information can be collated from various sources so as to then glean significantly more information than the individual would expect, customer privacy issues have come to the fore in recent years. With this in mind, legislation, including the Data Protection Act 1998 and the Freedom of Information Act 2000, has been aimed at protecting the interests of the lay citizen. Some e-commerce dissertation topics that you may wish to consider finding out more about in this area are:

The Data Protection 1998 – Implications for e-commerce.
The Freedom of Information Act 2000 – Implications for e-commerce.
Data mining – Legal and Ethical Issues.
Data mining technology – the next frontier.
What impact is Brexit likely to have upon the law as it relates to data mining in the UK?
How successful has the law regarding data mining in the UK proved to be to date?
What lessons may be learned from other jurisdictions with regard to the development of the law as it relates to data mining in the UK?

Information

Author Services

Initiatives

You are accessing a machine-readable page. In order to be human-readable, please install an RSS reader.

All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess .

Feature papers represent the most advanced research with significant potential for high impact in the field. A Feature Paper should be a substantial original Article that involves several techniques or approaches, provides an outlook for future research directions and describes possible research applications.

Feature papers are submitted upon individual invitation or recommendation by the scientific editors and must receive positive feedback from the reviewers.

Editor’s Choice articles are based on recommendations by the scientific editors of MDPI journals from around the world. Editors select a small number of articles recently published in the journal that they believe will be particularly interesting to readers, or important in the respective research area. The aim is to provide a snapshot of some of the most exciting work published in the various research areas of the journal.

Original Submission Date Received: .

Active Journals
Find a Journal
Proceedings Series
For Authors
For Reviewers
For Editors
For Librarians
For Publishers
For Societies
For Conference Organizers
Open Access Policy
Institutional Open Access Program
Special Issues Guidelines
Editorial Process
Research and Publication Ethics
Article Processing Charges
Testimonials
Preprints.org
SciProfiles
Encyclopedia

Article Menu

Subscribe SciFeed
Recommended Articles
Google Scholar
on Google Scholar
Table of Contents

Find support for a specific problem in the support section of our website.

Please let us know what you think of our products and services.

Visit our dedicated information section to learn more about MDPI.

JSmol Viewer

Technological acceptance of e-commerce by generation z in portugal.

1. Introduction

Define the digital consumer profile of Generation Z;
Check the impact of security and privacy concerning perceived risk;
Verify the impact of perceived risk, privacy and security on the trust factor;
Investigate whether the perceived ease of use and attitude can influence purchase intention;
Determine technological acceptance by Generation Z in Portugal.

2. E-Commerce

3. generation z, 4. technology acceptance model (tam), 5. research model.

Self-efficacy Factor
Perceived Usefulness Factor
Perceived Ease of Use Factor
Perceived Risk Factor
Trust Factor
Security Factor
Privacy Factor
Attitude Factor

6. Methodology

First group—demographic characterisation: The first group deals with the demographic characteristics of the respondent. The information collected includes gender, year of birth, complete educational qualifications, region (NUT) where respondents live, monthly income and, finally, professional occupation.
Second group—online shopping: The second group seeks to understand the relationship between the factors of online shopping and the consumer and thus answer the proposed hypotheses. The aim is to better understand the relationships associated with the factors of personal innovation, self-efficacy, perceived use, perceived ease of use, trust, perceived risk, security, privacy, attitude and purchase intention, using a Likert scale of agreement (1–5), where 1 represents “Totally Disagree” and 5 represents “Totally Agree”. It was decided to standardise the scale because, according to Queiroz et al. [ 55 ], it is easier to construct and administer and has the great benefit of being easier for respondents to understand. Finally, we sought to understand the current use of e-commerce in Portugal, through the yes/no question “Do you shop online”?
Third Group—characterisation of the Generation Z digital consumer: The third group portrays the characterisation of the Generation Z digital consumer, and the respondent only had access to this group of questions if the answer given in the question “Do you shop online?” in Section 2 was Yes. The aim of this section is to understand the reasons for liking to shop online, the frequency with which they do so, the amount they spend on these purchases every six months, as well as the number of purchases made online per year. This section also includes categories of products bought online and also aims to understand whether or not these respondents only use this channel to buy products or not.
Fourth group—reasons for not using e-commerce: Finally, the fourth group examined the main reasons why respondents had never used e-commerce. As in the previous section, a respondent only had access to this group if the answer given to the question “Do you shop online?” in Section 2 was No.

7.1. Sample Characterization

7.2. constructing reliability and validity, 7.3. hypothesis, 8. discussion.

H1: PR−>TRU—Hypothesis 1, which indicates that perceived risk has a negative impact on digital consumer confidence, is not supported. This hypothesis was not supported by the analysis of p - and t-values, with the p -value being greater than 0.050 and the t-value being less than 1.96, which demonstrates that this relationship is not significant. Although this relationship is not significant, it can be seen, through the beta value, that there is a negative relationship between the variables; that is, a consumer who has a perception of risk may not experience a decrease in their confidence when carrying out online shopping.
H2: PEOU−>ATT—Hypothesis 2 was rejected; therefore, it is concluded that in Portugal, for Generation Z, the perceived ease of use does not have a positive impact on attitude when utilising an e-commerce platform. This conclusion was reached because the t-value was less than 1.96, and the p -value was greater than 0.050. The same results for this hypothesis were also obtained in the study carried out by [ 68 ].
H3: PEOU−>UP—Perceived ease of use has a positive impact on the perceived usefulness related to the use of e-commerce platforms. This is due to the analysis carried out using the values obtained in Table 3 , whose t-value is 9.662 (higher than 1.96) and the p -value is 0.000 (lower than 0.050), which demonstrates that it is a positive relationship. From the beta value, it can be verified that this is a positive relationship. The same result for this hypothesis is also obtained in the study carried out by Kanchanatanee [ 69 ].
H4: PEOU−>PI—When analysing the significance of the t- and p -values, it can be concluded that Hypothesis 4 is not supported, as it is not a significant relationship. The same results for this hypothesis were also obtained in the study carried out by Figueiredo [ 62 ]. Although it is not significant, it can be verified, through the analysis of the beta value, that there is a positive relationship between the variables.
H5: ATT−> PI—Through Table 3 , it can be seen that there is a t-value of 18.374 and a p -value of 0.000. Since 18.374 is greater than 1.96 and 0.000 is less than 0.050, this relationship is significant. Through the beta value, this is a positive relationship; therefore, it can be concluded that attitude has a positive impact on the intention to utilise an e-commerce platform. A customer’s attitude is often associated with emotion and is considered the main predictor of their intention to adopt a technology [ 34 ]. The same hypothesis result was also obtained in the study carried out by Ramadania and Aldhmour [ 70 , 71 ].
H7: TRU−>PR—Through the analysis of the p - and t-values, it can be concluded that this hypothesis is rejected at the significance level, with the t-value being lower than 1.96 and the p -value being higher than 0.050. When analysing the beta value, it can be verified that these variables present a positive relationship; therefore, it can be stated that online privacy has a positive impact on the risk perceived by the consumer.
H8: PRIV−>TRU—It can be concluded that online privacy has a positive impact on consumer trust based on the beta value analysis. Despite this value, the t-value is less than 1.96, and the p -value is greater than 0.050; therefore, it is not a significant variable, and therefore this hypothesis is rejected.
H9: SEC−>TRU—It can be concluded that online privacy has a positive impact on consumer trust based on the beta value analysis. Despite this value, the t-value is less than 1.96, and the p -value is greater than 0.050; therefore, it is not a significant variable, and therefore this hypothesis is rejected.
H10: SEC−>PT—Based on the analysis of the t (1.307)- and p (0.191)- values, it is considered that the hypothesis is not supported, as it appears that the t-value is lower than 1.96 and the p -value is higher than 0.050. With the analysis of the beta value, it is verified that these variables present a negative relationship. Thus, it is considered that for Generation Z consumers in Portugal, security has a negative impact on perceived risk; that is, the safer the consumer feels, the lower the perception of risk.
If, at most, 20% of the frequencies are less than five and none are less than 1, then the assumption is fulfilled.

9. Conclusions

Author contributions, institutional review board statement, informed consent statement, data availability statement, conflicts of interest.

Click here to enlarge figure

Yepes Chamorro, J.; Salgado Rodríguez, O.; Valencia-Arias, A.; López, J.; Mejía Ordóñez, J.P. Factors for the Adoption of E-Shopping Among the Juvenile Colombian Population: A Case Study. Semest. Económico 2019 , 22 , 163–188. [ Google Scholar ] [ CrossRef ]
Zerbini, C.; Bijmolt, T.H.A.; Maestripieri, S.; Luceri, B. Drivers of Consumer Adoption of E-Commerce: A Meta-Analysis. Int. J. Res. Mark. 2022 , 39 , 1186–1208. [ Google Scholar ] [ CrossRef ]
Kemp, S. Digital 2022: Global Overview Report. DataReportal. Available online: https://datareportal.com/reports/digital-2022-global-overview-report (accessed on 1 June 2023).
De Marco, S.; Robles, J.M.; Antino, M.; Fernandez, E.G. Influence of Abilities for Searching Commercial Information Online on E-Shopping: When Inequality Affects Business. J. Glob. Compet. Governability 2016 , 10 , 136–152. [ Google Scholar ] [ CrossRef ]
Instituto Nacional de Estatística—Web Portal. Available online: https://www.ine.pt/xportal/xmain?xpid=INE&xpgid=ine_destaques&DESTAQUE (accessed on 1 June 2023).
Digital 2022: Portugal. DataReportal—Global Digital Insights. Available online: https://datareportal.com/reports/digital-2022-portugal?rq=portugal (accessed on 1 June 2023).
Veybitha, Y.; Alfansi, L.; Salim, M.; Darta, E. Critical Review: Factors Affecting Online Purchase Intention Generation Z. J. Int. Conf. Proc. 2021 , 4 , 354–363. [ Google Scholar ] [ CrossRef ]
Vieira, J.; Frade, R.; Ascenso, R.; Prates, I.; Martinho, F. Generation Z and Key-Factors on E-Commerce: A Study on the Portuguese Tourism Sector. Adm. Sci. 2020 , 10 , 103. [ Google Scholar ] [ CrossRef ]
de Almeida Barreto da Costa, M.N.; As Motivações para a Compra Online: Comportamento de Compra Do Consumidor Digital. PhD Thesis. 2018. Available online: https://bit.ly/369o8s9 (accessed on 1 June 2023).
Da Silva Santos Baptista da, C.F.M. A Influência Do Marketing Digital no Comportamento de Compra Online. PhD Thesis, Instituto Politécnico do Porto, Porto, Portugal, 2021. [ Google Scholar ]
Jílková, P.; Králová, P. Customer insights and online shopping attitude of gen-Z. In Proceedings of the 14th International Days of Statistics and Economics, Prague, Czech Republic, 10–12 September 2020; pp. 408–417. [ Google Scholar ]
Thangavel, P.; Pathak, P.; Chandra, B. Consumer decision-making style of gen Z: A generational cohort analysis. Glob. Bus. Rev. 2022 , 23 , 710–728. [ Google Scholar ] [ CrossRef ]
Thuy, D.C.; Lien, N.T.; My, D.P.Y. Factors Affecting Gen Z Customers’ Satisfaction with Sales Promotions of Vietnam E-Commerce Platforms. Vnu J. Econ. Bus. 2022 , 2 , 83–94. [ Google Scholar ] [ CrossRef ]
Rudolph, C.W.; Rauvola, R.S.; Zacher, H. Leadership and generations at work: A critical review. Leadersh. Q. 2018 , 29 , 44–57. Available online: https://www.sciencedirect.com/science/article/pii/S1048984316301771 (accessed on 1 June 2023). [ CrossRef ]
Ramadlani, A.K.; Wibisono, M. Visual literacy and character education for alpha generation. In Proceedings of the International Seminar on Language, Education, and Culture ISoLEC, Faculty of Letters, Universitas Negeri Malang, Malang, Indonesia, 7 November 2017; pp. 1–7. [ Google Scholar ]
Dewi, A.S.; Rohman, F.; Hapsari, R.D. The antecedents of repurchase intention in Indonesian e-commerce marketplace customers during the COVID-19 pandemic with age as a moderating variable: A study on e-commerce marketplace customers in Java. Int. J. Res. Bus. Soc. Sci. 2022 , 11 , 33–45. [ Google Scholar ] [ CrossRef ]
Tan, P.J.; Hsu, M.H. Designing a system for English evaluation and teaching devices: A PZB and TAM model analysis. Eurasia J.Math. Sci. Technol. Educ. 2018 , 14 , 2107–2119. [ Google Scholar ] [ CrossRef ]
Cidades, E.C.E. Os Impactos da COVID-19 na Utilização do E-Commerce. Master’s Thesis, Universidade de Lisboa, Lisboa, Portugal, 2020. [ Google Scholar ]
Alves, D.F.M. Estudo Comparativo dos Fatores que Influenciam a Intenção de Compra do Consumidor em Plataformas de E-Commerce e M-Commerce. PhD Thesis, Universidade Europeia, Lisboa, Portugal, 2016. [ Google Scholar ]
Beselga, D.F.P. Aplicação do Modelo de Aceitação de Tecnologia (TAM) em SAP Fiori. Master’s Thesis, Instituto Universitário de Lisboa, Lisboa, Portugal, 2018. [ Google Scholar ]
Chakraborty, S.; Soodan, V. Examining utilitarian and hedonic motivations in online shopping in India: Moderating effect of product browsing behavior. Int. J. Recent Technol. Eng. 2019 , 8 , 117–125. [ Google Scholar ]
Valencia, D.C.; Alejandro, V.A.; Bran, L.; Benjumea, M.; Valencia, J. Analysis of E-Commerce Acceptance Using the Technology Acceptance Model. Scientific Papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 45/2019. 2019. Available online: https://editorial.upce.cz/1804-8048/27/1/984 (accessed on 1 July 2023).
Lestari, D. Measuring E-Commerce Adoption Behaviour among Gen-Z in Jakarta, Indonesia. Econ. Anal. Policy 2019 , 64 , 103–115. [ Google Scholar ] [ CrossRef ]
Alturas, B. Models of acceptance and use of technology: Research trends in the 21st century. In Proceedings of the 19th Portuguese Association of Information Systems Conference, Lisbon, Portugal, 11–12 October 2019. [ Google Scholar ]
Porto Editora. Inferência. Infopédia; Dicionários Porto Editora. Available online: https://www.infopedia.pt/dicionarios/lingua-portuguesa/infer%C3%AAncia (accessed on 1 July 2023).
Singh, S.; Srivastava, S. Engaging Consumers in Multichannel Online Retail Environment. J. Model. Manag. 2019 , 14 , 49–76. [ Google Scholar ] [ CrossRef ]
Wardana, L.W.; Narmaditya, B.S.; Wibowo, A.; Mahendra, A.M.; Wibowo, N.A.; Harwida, G.; Rohman, A.N. The impact of entrepreneurship education and students’ entrepreneurial mindset: The mediating role of attitude and selfefficacy. Heliyon 2020 , 6 , e04922. [ Google Scholar ] [ CrossRef ]
Eraslan Yalcin, M.; Kutlu, B. Examination of Students’ Acceptance of and Intention to Use Learning Management Systems Using Extended TAM. Br. J. Educ. Technol. 2019 , 50 , 2414–2432. [ Google Scholar ] [ CrossRef ]
Lee, Y.-K. Impacts of Digital Technostress and Digital Technology Self-Efficacy on Fintech Usage Intention of Chinese Gen Z Consumers. Sustainability 2021 , 13 , 5077. [ Google Scholar ] [ CrossRef ]
Islam, H.; Jebarajakirthy, C.; Shankar, A. An Experimental Based Investigation into the Effects of Website Interactivity on Customer Behavior in On-Line Purchase Context. J. Strateg. Mark. 2019 , 29 , 1–24. [ Google Scholar ] [ CrossRef ]
Song, Y.W. (Greg); Lim, H.S.; Oh, J. We Think You May like This”: An Investigation of Electronic Commerce Personalization for Privacy-Conscious Consumers. Psychol. Mark. 2021 , 38 , 1723–1740. [ Google Scholar ] [ CrossRef ]
Rao, P.; Balasubramanian, S.; Vihari, N.; Jabeen, S.; Shukla, V.; Chanchaichujit, J. The E-Commerce Supply Chain and Environmental Sustainability: An Empirical Investigation on the Online Retail Sector. Cogent Bus. Manag. 2021 , 8 , 1938377. [ Google Scholar ] [ CrossRef ]
Saleem, A.; Aslam, J.; Kim, Y.B.; Nauman, S.; Khan, N.T. Motives towards e-Shopping Adoption among Pakistani Consumers: An Application of the Technology Acceptance Model and Theory of Reasoned Action. Sustainability 2022 , 14 , 4180. [ Google Scholar ] [ CrossRef ]
Jaiswal, D.; Kaushal, V.; Kant, R.; Kumar Singh, P. Consumer Adoption Intention for Electric Vehicles: Insights and Evidence from Indian Sustainable Transportation. Technol. Forecast. Soc. Chang. 2021 , 173 , 121089. [ Google Scholar ] [ CrossRef ]
Hua, L.; Wang, S. Antecedents of Consumers’ Intention to Purchase Energy-Efficient Appliances: An Empirical Study Based on the Technology Acceptance Model and Theory of Planned Behavior. Sustainability 2019 , 11 , 2994. [ Google Scholar ] [ CrossRef ]
Teck, C.L.; Ng, C.Y.D. Online Food Delivery Services: Making Food Delivery the New Normal. J. Mark. Adv. Pract. 2020 , 1 , 62–77. [ Google Scholar ]
Shi, S.; Wang, Y.; Chen, X.; Zhang, Q. Conceptualization of Omnichannel Customer Experience and Its Impact on Shopping Intention: A Mixed-Method Approach. Int. J. Inf. Manag. 2020 , 50 , 325–336. [ Google Scholar ] [ CrossRef ]
Hu, Z.; Ding, S.; Li, S.; Chen, L.; Yang, S. Adoption Intention of Fintech Services for Bank Users: An Empirical Examination with an Extended Technology Acceptance Model. Symmetry 2019 , 11 , 340. [ Google Scholar ] [ CrossRef ]
Bonnin, G. The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intention. J. Retail. Consum. Serv. 2020 , 52 , 101938. [ Google Scholar ] [ CrossRef ]
Rosillo-Díaz, E.; Blanco-Encomienda, F.J.; Crespo-Almendros, E. A Cross-Cultural Analysis of Perceived Product Quality, Perceived Risk and Purchase Intention in E-Commerce Platforms. J. Enterp. Inf. Manag. 2019 , 33 , 139–160. [ Google Scholar ] [ CrossRef ]
Kamalul Ariffin, S.; Mohan, T.; Goh, Y.-N. Influence of Consumers’ Perceived Risk on Consumers’ Online Purchase Intention. J. Res. Interact. Mark. 2018 , 12 , 309–327. [ Google Scholar ] [ CrossRef ]
Fortes, N.; Rita, P. Privacy Concerns and Online Purchasing Behaviour: Towards an Integrated Model. Eur. Res. Manag. Bus. Econ. 2016 , 22 , 167–176. [ Google Scholar ] [ CrossRef ]
Merhi, M.; Hone, K.; Tarhini, A. A Cross-Cultural Study of the Intention to Use Mobile Banking between Lebanese and British Consumers: Extending UTAUT2 with Security, Privacy and Trust. Technol. Soc. 2019 , 59 , 101151. [ Google Scholar ] [ CrossRef ]
Ventre, I.; Kolbe, D. The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective. J. Int. Consum. Mark. 2020 , 32 , 1–13. [ Google Scholar ] [ CrossRef ]
Nguyen, T.T.H.; Nguyen, N.; Nguyen, T.B.L.; Phan, T.T.H.; Bui, L.P.; Moon, H.C. Investigating Consumer Attitude and Intention towards Online Food Purchasing in an Emerging Economy: An Extended TAM Approach. Foods 2019 , 8 , 576. [ Google Scholar ] [ CrossRef ] [ PubMed ]
Girsang, M.J.; Candiwan; Hendayani, R.; Ganesan, Y. Can Information Security, Privacy and Satisfaction Influence the E-Commerce Consumer Trust? In Proceedings of the International Conference of Information and Communication Technology (ICoICT), Yogyakarta, Indonesia, 24–26 June 2020. [ Google Scholar ] [ CrossRef ]
Badotra, S.; Sundas, A. A Systematic Review on Security of E-Commerce Systems. Int. J. Appl. Sci. Eng. 2021 , 18 , 1–19. [ Google Scholar ] [ CrossRef ]
Azam, A.; Qiang, P.F.; Abdullah, M.I. Consumers’ E-Commerce Acceptance Model: Antecedents of Trust and Satisfaction Constructs. In Proceedings of the 2012 IEEE Business Engineering and Industrial Applications Colloquium (BEIAC), Kuala Lumpur, Malaysia, 7–8 April 2012. [ Google Scholar ] [ CrossRef ]
Marseto, F.; Handayani, P.W.; Pinem, A.A. Push, Pull, and Mooring Evaluation of User Switching Intention from Social Commerce to E-Commerce. In Proceedings of the 2019 International Conference on Information Management and Technology (ICIMTech), Jakarta/Bali, Indonesia, 19–20 August 2019. [ Google Scholar ] [ CrossRef ]
Gautam, S.; Kumar, U.; Agarwal, S. Study of Consumer Intentions on Using Mobile Wallets Using TAM Model. In Proceedings of the 2020 8th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO), Noida, India, 4–5 June 2020. [ Google Scholar ] [ CrossRef ]
Miandari, G.A.K.D.D.; Yasa, N.N.K.; Wardana, M.; Giantari, I.G.A.K.; Setini, M. Application of Technology Acceptance Model to Explain Repurchase Intention in Online Shopping Consumers. Webology 2021 , 18 , 247–262. [ Google Scholar ] [ CrossRef ]
Zhu, R.; Srivastava, A.; Sutanto, J. Privacy-Deprived E-Commerce: The Efficacy of Consumer Privacy Policies on China’s E-Commerce Websites from a Legal Perspective. Inf. Technol. People 2020 , 33 , 1601–1626. [ Google Scholar ] [ CrossRef ]
Sagnier, C.; Loup-Escande, E.; Lourdeaux, D.; Thouvenin, I.; Valléry, G. User Acceptance of Virtual Reality: An Extended Technology Acceptance Model. Int. J. Hum. Comput. Interact. 2020 , 36 , 1–15. [ Google Scholar ] [ CrossRef ]
Ariff, M.S.M.; Sylvester, M.; Zakuan, N.; Ismail, K.; Ali, K.M. Consumer Perceived Risk, Attitude and Online Shopping Behaviour; Empirical Evidence from Malaysia. IOP Conf. Ser. Mater. Sci. Eng. 2014 , 58 , 012007. [ Google Scholar ] [ CrossRef ]
De Queiroz, L.; Moura, P. Determinantes da atitude e seus impactos no comportamento de compra online do público com mais de 50 anos: Um estudo feito no brasil. PhD Thesis, Universidade de Coimbra, Coimbra, Portugal, 2018. [ Google Scholar ]
Daud, I.; Nurjannahe, D.; Mohyi, A.; Ambarwati, T.; Cahyono, Y.; Haryoko, A.E.; Handoko, A.L.; Putra, R.S.; Wijoyo, H.; Ariyanto, A.; et al. The Effect of Digital Marketing, Digital Finance and Digital Payment on Finance Performance of Indonesian SMEs. Int. J. Data Netw. Sci. 2022 , 6 , 37–44. [ Google Scholar ] [ CrossRef ]
Hair, J.F., Jr.; Hult, G.T.; Ringle, C.M.; Sarstedt, M.; Danks, N.P.; Ray, S. Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. Classroom Companion: Business ; Springer: Cham, Switzerland, 2021. [ Google Scholar ]
Uakarn, C.; Chaokromthong, K.; Sintao, N. Sample Size Estimation using Yamane and Cochran and Krejcie and Morgan and Green Formulas and Cohen Statistical Power Analysis by G*Power and Comparisions. APHEIT Int. J. 2021 , 10 , 76–88. [ Google Scholar ]
Jackson, J.D.; Yi, M.Y.; Park, J.S. An Empirical Test of Three Mediation Models for the Relationship between Personal Innovativeness and User Acceptance of Technology. Inf. Manag. 2013 , 50 , 154–161. [ Google Scholar ] [ CrossRef ]
Vahdat, A.; Alizadeh, A.; Quach, S.; Hamelin, N. Would You like to Shop via Mobile App Technology? The Technology Acceptance Model, Social Factors and Purchase Intention. Australas. Mark. J. (AMJ) 2020 , 29 , 187–197. [ Google Scholar ] [ CrossRef ]
Da Silva Vilar, M.A. Modelo de Aceitação da Tecnologia Adaptado às Compras Online. PhD Thesis, Universidade Fernando Pessoa, Porto, Portugal, 2013. [ Google Scholar ]
De Amaral Figueiredo, S. Comportamento de Compra Online da Geração Y em Portugal. PhD Thesis, Universidade de Lisboa, Lisboa, Portugal, 2015. [ Google Scholar ]
Ferreira, A.S.F. O Comportamento do Consumidor Feminino na Compra Online de Vestuário. PhD Thesis, IPAM, Porto, Potugal, 2016. [ Google Scholar ]
Bravo, R.A.G. E-Commerce: A Influência da Confiança na Intenção de Compra Online. PhD Thesis, Instituto Politécnico de Lisboa, Escola Superior de Comunicação Social,, Lisboa, Portugal, 2017. [ Google Scholar ]
Pincho, P.M.P.S. Perceção Individual Sobre a Transmissibilidade dos Dados Pessoais no Online. Master’s Thesis, Instituto Universitário de Lisboa, Lisboa, Portugal, 2022. [ Google Scholar ]
Haji-Othman, Y.; Yusuff, M.S.S. Assessing Reliability and Validity of Attitude Construct Using Partial Least Squares Structural Equation Modeling (PLS-SEM). Int. J. Acad. Res. Bus. Soc. Sci. 2022 , 12 , 378–385. [ Google Scholar ] [ CrossRef ] [ PubMed ]
Andrade, C. The P Value and Statistical Significance: Misunderstandings, Explanations, Challenges, and Alternatives. Indian J. Psychol. Med. 2019 , 41 , 210. [ Google Scholar ] [ CrossRef ] [ PubMed ]
Suryawirawan, O.A. The Effect of College Students’ Technology Acceptance on E-Commerce Adoption. BISMA (Bisnis Dan Manaj.) 2021 , 14 , 46–62. [ Google Scholar ] [ CrossRef ]
Kanchanatanee, K.; Suwanno, N.; Jarernvongrayab, A. Effects of Attitude toward Using, Perceived Usefulness, Perceived Ease of Use and Perceived Compatibility on Intention to Use E-Marketing. J. Manag. Res. 2014 , 6 , 1. [ Google Scholar ] [ CrossRef ]
Ramadania, S.; Braridwan, Z. The Influence of Perceived Usefulness, Ease of Use, Attitude, Self-Efficacy, and Subjective Norms Toward Intention to Use Online Shopping. The Influence of Perceived Usefulness, Ease of Use, Attitude, Self-Efficacy, and Subjective Norms Toward Intention to Use Online Shopping. Int. Bus. Account. Res. J. 2019 , 3 . [ Google Scholar ] [ CrossRef ]
Fairouz, A.; Isra, S. An Investigation of Factors Influencing Consumers’ Intention to Use Online Shopping: An Empirical Study in South of Jordan. J. Internet Bank. Commer. 2016 , 21 , 1. [ Google Scholar ]
Samuels, P.; Gilchrist, M. Chi-Squared Test for Two-Way Tables. 2014. Available online: https://www.researchgate.net/publication/275027481_Chi-Squared_Test_for_Two-Way_Tables (accessed on 1 July 2023).
Sölpük, T.N. Karl Pearson’s Chi-Square Tests. Educ. Res. Rev. 2020 , 16 , 575–580. [ Google Scholar ]
Ferreira, P.L. Estatística descritiva e inferencial: Breves notas. 2005. Available online: https://baes.uc.pt/bitstream/10316/9961/1/AP200501.pdf (accessed on 1 August 2023).

Objectives	Hypotheses
	N/A
	H7, H10
	H1, H8, H9
	H4, H5
	H2, H3, H6

Cronbach’s Alpha Result	Alpha Coefficient Range	Strength of Association
0.701	<0.6	Poor
	0.6 to <0.7	Moderate
	0.7 to <0.8	Good
	0.8 to <0.9	Very Good
	0.9>	Excellent

Construct	Cronbach’s Alpha	Composite Reliability	AVE
ATT	0.770	0.897	0.813
PI	0.791	0.905	0.827
PRIV	0.569	0.759	0.529
RP	0.392	0.240	0.417
SEC	0.392	0.672	0.440
PU	0.734	0.849	0.654

ATT	TRU	PEOU	PI	PRIV	RP	SEC

0.391
0.329	0.201
0.985	0.352	0.420
0.445	0.607	0.363	0.392
0.531	0.524	0.524	0.695	0.417
0.750	0.741	0.449	0.535	1.336	1.014
0.650	0.22	0.721	0.687	0.532	0.554	0.693

Hypotheses Tested	t-Value	p-Value	Beta Value
H1: PR−>TRU	1.169	0.242	−0.257
H2: PEOU−>ATT	1.331	0.183	−0.084
H3: PEOU−>PU	9.662	0.000	0.618
H4: PEOU−>PI	1.100	0.271	0.045
H5: ATT−>PI	18.374	0.000	0.689
H7: PRIV−>TRU	6.734	0.000	0.359
H8: PRIV−>PR	1.385	0.166	0.278
H9: SEC−>TRU	2.889	0.004	0.198
H10: SEC−>PR	1.307	0.191	−0.603

Hypotheses Tested	Result
H1: PR−>TRU	Rejected
H2: PEOU−>ATT	Rejected
H3: PEOU−>PU	Supported
H4: PEOU−>PI	Rejected
H5: ATT−>PI	Supported
H6: PI−>CU	Supported
H7: PRIV−>PR	Supported
H8: PRIV−>TRU	Rejected
H9: SEC−>TRU	Supported
H10: SEC−>PR	Rejected

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of MDPI and/or the editor(s). MDPI and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

Share and Cite

Duarte, C.; Messias, I.; Oliveira, A. Technological Acceptance of E-Commerce by Generation Z in Portugal. Information 2024 , 15 , 383. https://doi.org/10.3390/info15070383

Duarte C, Messias I, Oliveira A. Technological Acceptance of E-Commerce by Generation Z in Portugal. Information . 2024; 15(7):383. https://doi.org/10.3390/info15070383

Duarte, Carolina, Inês Messias, and Abílio Oliveira. 2024. "Technological Acceptance of E-Commerce by Generation Z in Portugal" Information 15, no. 7: 383. https://doi.org/10.3390/info15070383

Article Metrics

Article access statistics, further information, mdpi initiatives, follow mdpi.

Subscribe to receive issue release notifications and newsletters from MDPI journals

Get the Reddit app

Got a question about going to uni in the UK? Want to find out more and speak to others about their course/uni? Not sure if you can eat something that's been loafing in your fridge for 3 weeks, and gone a dubious shade of purple-green? This is the place for you. If you want to post a survey for your dissertation, please make sure your post includes all information required by the rules linked in our wiki!

Master Thesis on State Management of E-commerce

In today's social context, e-commerce is an extremely familiar thing for Vietnamese people in general and young Vietnamese in particular. E-commerce in Vietnam over the years has gradually developed, stabilized and made certain strides. Currently, many students have conducted research on a topic of Master's Thesis on State Management of E-commerce . However, you still have many limitations in choosing research topics. Therefore, we have researched and come up with interesting and typical Master Thesis Topics of State Management on E-commerce .

What is state management of e-commerce?

The development of e-commerce is an inevitable result of the process of "digitizing" commercial activities in the economy, in which electronic means are used as a tool to carry out commercial activities. commerce in the electronic environment. Thus, the essence of the concept of "commerce" in e-commerce is similar to the commercial concept of traditional commercial activities.

According to the Commercial Law, "commercial activities are activities for profit-making purposes, including buying and selling goods, providing services, investing, promoting trade and other activities for profit-making purposes". State management of e-commerce is understood as the process by which the state uses management tools to influence commercial activities in the electronic environment, in order to achieve the objectives of e-commerce development. fabricate.

Vietnam is in the development phase of the digital economy. Therefore, in recent years, e-commerce activities and state management of e-commerce have been focused and enhanced in all aspects. Not only that, state management of e-commerce is one of the factors promoting the development of the country's economy. Thereby, we can see that the state management of e-commerce plays an important role in the socio-economic context of Vietnam today.

>>>See Now: https://luanvantrithuc.com/luan-van-thac-si-quan-ly-nha-nuoc-ve-thuong-mai-dien-tu/

IMAGES

Master's Thesis: Investigating Live E-commerce with Loading
Master thesis e business
E Commerce Thesis
E commerce thesis
Master Thesis Proposal
Top eCommerce Research Topics and Thesis Ideas for 2023

VIDEO

𝐂𝐨𝐮𝐫𝐬𝐞: 𝐇𝐨𝐰 𝐭𝐨 𝐖𝐫𝐢𝐭𝐞 𝐚𝐧𝐝 𝐏𝐮𝐛𝐥𝐢𝐬𝐡 𝐚 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐩𝐚𝐩𝐞𝐫 (𝐀𝐫𝐭𝐢𝐜𝐥𝐞)
Complete E-commerce Project PHP MySQL || Part#01 Mastering || Hadi jaman || Mamurjor IT
Top 10 thesis research topics of supply chain management for researchers and students
Economics Dissertation Topics l Economics Research Topics l Research Topics in Economics
Fashion Ecommerce Website || Web Development Project #reactjsproject #reactjs
Maximizing ecommerce profitability for long term growth: Winning strategies from top retailers

COMMENTS

E-commerce Dissertation Topics and Titles
E-commerce Dissertation Topics for 2020. Topic 1: Analysing the impact of e-commerce strategies on building better relationships with customers: A case study of the UK fashion industry. Topic 2: Assessing the impact of unique website attributes on consumer buying pattern: A case study of Amazon and eBay.
Theses on e-commerce topics
Suggested topics for theses: The digitization of the stationary store. Competitive strategies in times of growing Amazon dominance. Algorithms in e-commerce logistics. Electronic commerce and the supply of the population. Use of voice control in electronic commerce. Success factors in mobile commerce.
PDF Master Thesis
This thesis brings together the topics of e-commerce strategy, high-tech entrepreneurial firms, B2B strategy, internationalization, and online marketing. The focus of the thesis is on a stage ... This chapter introduces the topic of the master thesis. First, the background of the study is presented, followed by a presentation of the case ...
57 Best Ecommerce Research Topics Ideas and Examples
Here is the list of dissertation topics on eCommerce. These eCommerce research topics are created by our expert writers. To enhance business Strategy for B2B business in the case of developing countries. To study the increasing rate of online shopping during the COVID-19 pandemic. Research on the growth in the eCommerce business during covid ...
Top 8 e-Commerce Research Topic Ideas
Top E-commerce Research Ideas. To ensure your eCommerce research paper captures attention and relevance, it's essential to focus on the most pertinent topics in the industry. We've compiled a list of potential topics that can significantly enhance the chances of your research paper's success: 1. Role of Artificial Intelligence in Shaping ...
E-commerce Dissertation Topics
Some of e-commerce dissertation topics in the area of usability are: Critical analysis of current technology employed for e-commerce customer service. Potential Web 3.0 applications for customer service. Developing a new Web 3.0 application for customer service. Emerging semantic web applications in marketing.
PDF TOWARDS EXCELLENT CUSTOMER EXPERIENCE IN E- COMMERCE
16.8 percent growth in 2021 (eMarketer, 2021). 73% of internet users in the EU and 78% of Finnish internet users shopped online in 2020, (Eurostat, 2020). As e-commerce is becoming a more integral part of daily life for a high percentage of consumers, expectations toward e-retail are also increasing and evolving.
PDF OPPORTUNITIES AND CHALLENGES OF E-COMMERCE TO CUSTOMERS
E-commerce has brought benefits for the customers, which was lack with the traditional way of shopping goods and services. Moreover, the findings help to understand different drawbacks people are experiencing while buying digitally. E-commerce has made it easier for people to shop for the items they need and has some dark sides.
PDF Artificial Intelligence in E-commerce
The thesis aims to widen our understanding of artificial intelligence and explore how it has revolutionized the e-commerce landscape in improving customer experience problems. Ultimately, the study endeavours to establish that AI represents a signifi-cant opportunity for the future of our world.
PDF Trust in e commerce: the moral agency of trustmarks
Master thesis 201100134/20 EC Graduation committee: Dr.ir. E.C.J. van Oost Prof.dr. N.E.J. Oudshoorn Drs. M.J. van Lieshout Preface This master thesis is the result of my studying of the program Philosophy of science, technology and society at the University of Twente. This thesis is based on and inspired by the work that I have done
PDF THE DESIGN AND DEVELOPMENT OF AN E-COMMERCE WEB APPLICATION
This thesis consists of eight chapters. The first one contains the background of the project, thesis goal and structure. The second chapter describes the technology used to develop the website. The general web functionality for different users, database, front-end and back-end side of the project is explained in chapter three.
PDF LOG950 Logistics Reverse logistics in e-commerce: A multiple ...
Reverse logistics in e-commerce: A multiple-case study of four e-commerce companies Christian Nilsen Andresen Jostein Istad Number of pages including this page: 72 ... provided excellent guidance and valuable discussions throughout the master thesis. We are grateful for her direct feedback and commitment towards us. Her feedback has pushed us
PDF The impact of e-commerce implementation on the profitability of belgian
E-commerce has been defined in multiple ways over the years. E-commerce can be defined as "the use of the Internet, the Web, and mobile apps and browsers running on mobile devices to transact business. More formally, digitally enabled commercial transactions between and among organizations and individuals" (Kenneth & Guercio, 2017).
PDF St.Mary University Department of General MBA Master of Business
area of e-commerce presents many opportunities and challenges to a newly emerging world economy. E-commerce is an inevitable reality as the prime promoter of commerce & trade, and become one of the most essential components for current international trade; it greatly changed the ordinary manner of international trade (UNCTAD, 2003).
Online social enterprise customer behaviour: influences of e-commerce
1. Introduction. Global retail sales through all channels were valued at $21 trillion in 2019. The retail e-commerce market size and share report (Grand View Research Inc., Citation 2020) show that the global retail e-commerce market size accounted for 20% of the total retail sales value or $4.25 trillion in 2019 and is expected to grow by 9.4% for 2020-2027.
Master Thesis Topics E-Commerce
Master Thesis Topics E-commerce - Free download as PDF File (.pdf), Text File (.txt) or read online for free. The document discusses selecting a topic for a master's thesis in e-commerce. It notes that finding a relevant and engaging topic is challenging due to the rapid evolution of technology and dynamic nature of the industry. It offers that HelpWriting.net can assist with selecting a ...
E Commerce Master Thesis Topics
e Commerce Master Thesis Topics - Free download as PDF File (.pdf), Text File (.txt) or read online for free.
PDF ANALYSIS ON ONLINE PAYMENT SYSTEMS OF E-COMMERCE
s the world's largest mobile payment platform. AYMENT SYSTEMS3.1 Payment Systems in E-commerceOnline payment is a form of electronic payment, which is provided by a third party payme. t interface between banks for real-time payment. Compared with the traditional payment, online payment systems are.
Technological Acceptance of E-Commerce by Generation Z in Portugal
Cidades, E.C.E. Os Impactos da COVID-19 na Utilização do E-Commerce. Master's Thesis, Universidade de Lisboa, Lisboa, Portugal, 2020. [Google Scholar] Alves, D.F.M. Estudo Comparativo dos Fatores que Influenciam a Intenção de Compra do Consumidor em Plataformas de E-Commerce e M-Commerce. PhD Thesis, Universidade Europeia, Lisboa ...
[100+] COMMERCE Research Topics For College Students With Free [Thesis
Research Topic For COMMERCE 2023. Sr. No. Research Topic. Check Thesis. 1. A Study of Consumer Behavior towards Selected Electronic Goods with Reference to North Gujarat. Click Here. 2. Powerloom industry in West Bengal A study of growth and present status.
Master Thesis e Commerce
Master Thesis e Commerce - Free download as PDF File (.pdf), Text File (.txt) or read online for free. The document discusses some of the challenges of writing a master's thesis on e-commerce. It notes that e-commerce is a complex field that involves many topics and is constantly evolving. Researching and analyzing the vast amount of available information on e-commerce and clearly ...
E-commerce dissertation topics for master degree : r/Dissertation
Master's Thesis Hi, i need e-commerce dissertation topics for master degree. I have chosen Analysis of consumer behavior in e-commerce: Factors influencing online shopping decisions this topic but teacher said i have to do make survey, interview gather information but i need topics which doesn't need survey, interview
PDF GROWTH AND CHALLENGES OF E-COMMERCE
measures include availing necessary facilities for e-commerce to be conducted smoothly. The g ov-ernment of Bangladesh supports e- commerce because through it, growth and production will expand. The government also minimized the regulatory requirement of e-commerce. This thesis is descriptive in nature.
Master Thesis on State Management of E-commerce : r/UniUK
In today's social context, e-commerce is an extremely familiar thing for Vietnamese people in general and young Vietnamese in particular. E-commerce in Vietnam over the years has gradually developed, stabilized and made certain strides. Currently, many students have conducted research on a topic of Master's Thesis on State Management of E ...