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Chapter 20. Presentations

Introduction.

If a tree falls in a forest, and no one is around to hear it, does it make a sound? If a qualitative study is conducted, but it is not presented (in words or text), did it really happen? Perhaps not. Findings from qualitative research are inextricably tied up with the way those findings are presented. These presentations do not always need to be in writing, but they need to happen. Think of ethnographies, for example, and their thick descriptions of a particular culture. Witnessing a culture, taking fieldnotes, talking to people—none of those things in and of themselves convey the culture. Or think about an interview-based phenomenological study. Boxes of interview transcripts might be interesting to read through, but they are not a completed study without the intervention of hours of analysis and careful selection of exemplary quotes to illustrate key themes and final arguments and theories. And unlike much quantitative research in the social sciences, where the final write-up neatly reports the results of analyses, the way the “write-up” happens is an integral part of the analysis in qualitative research. Once again, we come back to the messiness and stubborn unlinearity of qualitative research. From the very beginning, when designing the study, imagining the form of its ultimate presentation is helpful.

Because qualitative researchers are motivated by understanding and conveying meaning, effective communication is not only an essential skill but a fundamental facet of the entire research project. Ethnographers must be able to convey a certain sense of verisimilitude, the appearance of true reality. Those employing interviews must faithfully depict the key meanings of the people they interviewed in a way that rings true to those people, even if the end result surprises them. And all researchers must strive for clarity in their publications so that various audiences can understand what was found and why it is important. This chapter will address how to organize various kinds of presentations for different audiences so that your results can be appreciated and understood.

In the world of academic science, social or otherwise, the primary audience for a study’s results is usually the academic community, and the primary venue for communicating to this audience is the academic journal. Journal articles are typically fifteen to thirty pages in length (8,000 to 12,000 words). Although qualitative researchers often write and publish journal articles—indeed, there are several journals dedicated entirely to qualitative research [1] —the best writing by qualitative researchers often shows up in books. This is because books, running from 80,000 to 150,000 words in length, allow the researcher to develop the material fully. You have probably read some of these in various courses you have taken, not realizing what they are. I have used examples of such books throughout this text, beginning with the three profiles in the introductory chapter. In some instances, the chapters in these books began as articles in academic journals (another indication that the journal article format somewhat limits what can be said about the study overall).

While the article and the book are “final” products of qualitative research, there are actually a few other presentation formats that are used along the way. At the very beginning of a research study, it is often important to have a written research proposal not just to clarify to yourself what you will be doing and when but also to justify your research to an outside agency, such as an institutional review board (IRB; see chapter 12), or to a potential funder, which might be your home institution, a government funder (such as the National Science Foundation, or NSF), or a private foundation (such as the Gates Foundation). As you get your research underway, opportunities will arise to present preliminary findings to audiences, usually through presentations at academic conferences. These presentations can provide important feedback as you complete your analyses. Finally, if you are completing a degree and looking to find an academic job, you will be asked to provide a “job talk,” usually about your research. These job talks are similar to conference presentations but can run significantly longer.

All the presentations mentioned so far are (mostly) for academic audiences. But qualitative research is also unique in that many of its practitioners don’t want to confine their presentation only to other academics. Qualitative researchers who study particular contexts or cultures might want to report back to the people and places they observed. Those working in the critical tradition might want to raise awareness of a particular issue to as large an audience as possible. Many others simply want everyday, nonacademic people to read their work, because they think it is interesting and important. To reach a wide audience, the final product can look like almost anything—it can be a poem, a blog, a podcast, even a science fiction short story. And if you are very lucky, it can even be a national or international bestseller.

In this chapter, we are going to stick with the more basic quotidian presentations—the academic paper / research proposal, the conference slideshow presentation / job talk, and the conference poster. We’ll also spend a bit of time on incorporating universal design into your presentations and how to create some especially attractive and impactful visual displays.

Researcher Note

What is the best piece of advice you’ve ever been given about conducting qualitative research?

The best advice I’ve received came from my adviser, Alford Young Jr. He told me to find the “Jessi Streib” answer to my research question, not the “Pierre Bourdieu” answer to my research question. In other words, don’t just say how a famous theorist would answer your question; say something original, something coming from you.

—Jessi Streib, author of The Power of the Past and Privilege Lost 

Writing about Your Research

The journal article and the research proposal.

Although the research proposal is written before you have actually done your research and the article is written after all data collection and analysis is complete, there are actually many similarities between the two in terms of organization and purpose. The final article will (probably—depends on how much the research question and focus have shifted during the research itself) incorporate a great deal of what was included in a preliminary research proposal. The average lengths of both a proposal and an article are quite similar, with the “front sections” of the article abbreviated to make space for the findings, discussion of findings, and conclusion.

Proposal Article
Introduction 20% 10%
Formal abstract with keywords 300
Overview 300 300
Topic and purpose 200 200
Significance 200 200
Framework and general questions research questions 100 200
Limitations 100
Literature Review 30% 10%
Theory grounding/framing the research question or issue 500 350
Review of relevant literature and prior empirical research in areas 1000 650
Design and Methodology 50% 20%
Overall approach and fit to research question 250 200
Case, site, or population selection and sampling strategies 500 400
Access, role, reciprocity, trust, rapport issues 200 150
Reflective biography/situation of self 200 200
Ethical and political considerations 200 200
Data collection methods 500 400
Data management plan 200
Timeline 100
Data analysis procedures 250 250
Steps taken to ensure reliability, trustworthiness, and credibility 100 200
Findings/Discussion 0% 45%
Themes and patterns; examples 3,000
Discussion of findings (tying to theory and lit review) 1,500
Final sections 0% 15%
Limitations 500
Conclusion 1000
TOTAL WORDS 5,000 10,000

Figure 20.1 shows one model for what to include in an article or research proposal, comparing the elements of each with a default word count for each section. Please note that you will want to follow whatever specific guidelines you have been provided by the venue you are submitting the article/proposal to: the IRB, the NSF, the Journal of Qualitative Research . In fact, I encourage you to adapt the default model as needed by swapping out expected word counts for each section and adding or varying the sections to match expectations for your particular publication venue. [2]

You will notice a few things about the default model guidelines. First, while half of the proposal is spent discussing the research design, this section is shortened (but still included) for the article. There are a few elements that only show up in the proposal (e.g., the limitations section is in the introductory section here—it will be more fully developed in the conclusory section in the article). Obviously, you don’t have findings in the proposal, so this is an entirely new section for the article. Note that the article does not include a data management plan or a timeline—two aspects that most proposals require.

It might be helpful to find and maintain examples of successfully written sections that you can use as models for your own writing. I have included a few of these throughout the textbook and have included a few more at the end of this chapter.

Make an Argument

Some qualitative researchers, particularly those engaged in deep ethnographic research, focus their attention primarily if not exclusively on describing the data. They might even eschew the notion that they should make an “argument” about the data, preferring instead to use thick descriptions to convey interpretations. Bracketing the contrast between interpretation and argument for the moment, most readers will expect you to provide an argument about your data, and this argument will be in answer to whatever research question you eventually articulate (remember, research questions are allowed to shift as you get further into data collection and analysis). It can be frustrating to read a well-developed study with clear and elegant descriptions and no argument. The argument is the point of the research, and if you do not have one, 99 percent of the time, you are not finished with your analysis. Calarco ( 2020 ) suggests you imagine a pyramid, with all of your data forming the basis and all of your findings forming the middle section; the top/point of the pyramid is your argument, “what the patterns in your data tell us about how the world works or ought to work” ( 181 ).

The academic community to which you belong will be looking for an argument that relates to or develops theory. This is the theoretical generalizability promise of qualitative research. An academic audience will want to know how your findings relate to previous findings, theories, and concepts (the literature review; see chapter 9). It is thus vitally important that you go back to your literature review (or develop a new one) and draw those connections in your discussion and/or conclusion. When writing to other audiences, you will still want an argument, although it may not be written as a theoretical one. What do I mean by that? Even if you are not referring to previous literature or developing new theories or adapting older ones, a simple description of your findings is like dumping a lot of leaves in the lap of your audience. They still deserve to know about the shape of the forest. Maybe provide them a road map through it. Do this by telling a clear and cogent story about the data. What is the primary theme, and why is it important? What is the point of your research? [3]

A beautifully written piece of research based on participant observation [and/or] interviews brings people to life, and helps the reader understand the challenges people face. You are trying to use vivid, detailed and compelling words to help the reader really understand the lives of the people you studied. And you are trying to connect the lived experiences of these people to a broader conceptual point—so that the reader can understand why it matters. ( Lareau 2021:259 )

Do not hide your argument. Make it the focal point of your introductory section, and repeat it as often as needed to ensure the reader remembers it. I am always impressed when I see researchers do this well (see, e.g., Zelizer 1996 ).

Here are a few other suggestions for writing your article: Be brief. Do not overwhelm the reader with too many words; make every word count. Academics are particularly prone to “overwriting” as a way of demonstrating proficiency. Don’t. When writing your methods section, think about it as a “recipe for your work” that allows other researchers to replicate if they so wish ( Calarco 2020:186 ). Convey all the necessary information clearly, succinctly, and accurately. No more, no less. [4] Do not try to write from “beginning to end” in that order. Certain sections, like the introductory section, may be the last ones you write. I find the methods section the easiest, so I often begin there. Calarco ( 2020 ) begins with an outline of the analysis and results section and then works backward from there to outline the contribution she is making, then the full introduction that serves as a road map for the writing of all sections. She leaves the abstract for the very end. Find what order best works for you.

Presenting at Conferences and Job Talks

Students and faculty are primarily called upon to publicly present their research in two distinct contexts—the academic conference and the “job talk.” By convention, conference presentations usually run about fifteen minutes and, at least in sociology and other social sciences, rely primarily on the use of a slideshow (PowerPoint Presentation or PPT) presentation. You are usually one of three or four presenters scheduled on the same “panel,” so it is an important point of etiquette to ensure that your presentation falls within the allotted time and does not crowd into that of the other presenters. Job talks, on the other hand, conventionally require a forty- to forty-five-minute presentation with a fifteen- to twenty-minute question and answer (Q&A) session following it. You are the only person presenting, so if you run over your allotted time, it means less time for the Q&A, which can disturb some audience members who have been waiting for a chance to ask you something. It is sometimes possible to incorporate questions during your presentation, which allows you to take the entire hour, but you might end up shorting your presentation this way if the questions are numerous. It’s best for beginners to stick to the “ask me at the end” format (unless there is a simple clarifying question that can easily be addressed and makes the presentation run more smoothly, as in the case where you simply forgot to include information on the number of interviews you conducted).

For slideshows, you should allot two or even three minutes for each slide, never less than one minute. And those slides should be clear, concise, and limited. Most of what you say should not be on those slides at all. The slides are simply the main points or a clear image of what you are speaking about. Include bulleted points (words, short phrases), not full sentences. The exception is illustrative quotations from transcripts or fieldnotes. In those cases, keep to one illustrative quote per slide, and if it is long, bold or otherwise, highlight the words or passages that are most important for the audience to notice. [5]

Figure 20.2 provides a possible model for sections to include in either a conference presentation or a job talk, with approximate times and approximate numbers of slides. Note the importance (in amount of time spent) of both the research design and the findings/results sections, both of which have been helpfully starred for you. Although you don’t want to short any of the sections, these two sections are the heart of your presentation.

 
Introduction 5 min 1 1 min 1
Lit Review (background/justification) 1-2 min 1 3-5 min 2
Research goals/questions 1 min 1 1-2 min 1
Research design/data/methods** 2 min** 1 5 min** 2
Overview 1 min 1 3 min 1
Findings/results** 4-8 min** 4-8 20 min** 4-6
Discussion/implications 1 min 1 5 min 1
Thanks/References 1 min 1 1 min 1

Fig 20.2. Suggested Slideshow Times and Number of Slides

Should you write out your script to read along with your presentation? I have seen this work well, as it prevents presenters from straying off topic and keeps them to the time allotted. On the other hand, these presentations can seem stiff and wooden. Personally, although I have a general script in advance, I like to speak a little more informally and engagingly with each slide, sometimes making connections with previous panelists if I am at a conference. This means I have to pay attention to the time, and I sometimes end up breezing through one section more quickly than I would like. Whatever approach you take, practice in advance. Many times. With an audience. Ask for feedback, and pay attention to any presentation issues that arise (e.g., Do you speak too fast? Are you hard to hear? Do you stumble over a particular word or name?).

Even though there are rules and guidelines for what to include, you will still want to make your presentation as engaging as possible in the little amount of time you have. Calarco ( 2020:274 ) recommends trying one of three story structures to frame your presentation: (1) the uncertain explanation , where you introduce a phenomenon that has not yet been fully explained and then describe how your research is tackling this; (2) the uncertain outcome , where you introduce a phenomenon where the consequences have been unclear and then you reveal those consequences with your research; and (3) the evocative example , where you start with some interesting example from your research (a quote from the interview transcripts, for example) or the real world and then explain how that example illustrates the larger patterns you found in your research. Notice that each of these is a framing story. Framing stories are essential regardless of format!

A Word on Universal Design

Please consider accessibility issues during your presentation, and incorporate elements of universal design into your slideshow. The basic idea behind universal design in presentations is that to the greatest extent possible, all people should be able to view, hear, or otherwise take in your presentation without needing special individual adaptations. If you can make your presentation accessible to people with visual impairment or hearing loss, why not do so? For example, one in twelve men is color-blind, unable to differentiate between certain colors, red/green being the most common problem. So if you design a graphic that relies on red and green bars, some of your audience members may not be able to properly identify which bar means what. Simple contrasts of black and white are much more likely to be visible to all members of your audience. There are many other elements of good universal design, but the basic foundation of all of them is that you consider how to make your presentation as accessible as possible at the outset. For example, include captions whenever possible, both as descriptions on slides and as images on slides and for any audio or video clips you are including; keep font sizes large enough to read from the back of the room; and face the audience when you are.

Poster Design

Undergraduate students who present at conferences are often encouraged to present at “poster sessions.” This usually means setting up a poster version of your research in a large hall or convention space at a set period of time—ninety minutes is common. Your poster will be one of dozens, and conference-goers will wander through the space, stopping intermittently at posters that attract them. Those who stop by might ask you questions about your research, and you are expected to be able to talk intelligently for two or three minutes. It’s a fairly easy way to practice presenting at conferences, which is why so many organizations hold these special poster sessions.

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A good poster design will be immediately attractive to passersby and clearly and succinctly describe your research methods, findings, and conclusions. Some students have simply shrunk down their research papers to manageable sizes and then pasted them on a poster, all twelve to fifteen pages of them. Don’t do that! Here are some better suggestions: State the main conclusion of your research in large bold print at the top of your poster, on brightly colored (contrasting) paper, and paste in a QR code that links to your full paper online ( Calarco 2020:280 ). Use the rest of the poster board to provide a couple of highlights and details of the study. For an interview-based study, for example, you will want to put in some details about your sample (including number of interviews) and setting and then perhaps one or two key quotes, also distinguished by contrasting color background.

Incorporating Visual Design in Your Presentations

In addition to ensuring that your presentation is accessible to as large an audience as possible, you also want to think about how to display your data in general, particularly how to use charts and graphs and figures. [6] The first piece of advice is, use them! As the saying goes, a picture is worth a thousand words. If you can cut to the chase with a visually stunning display, do so. But there are visual displays that are stunning, and then there are the tired, hard-to-see visual displays that predominate at conferences. You can do better than most presenters by simply paying attention here and committing yourself to a good design. As with model section passages, keep a file of visual displays that work as models for your own presentations. Find a good guidebook to presenting data effectively (Evergreen 2018 , 2019 ; Schwabisch 2021) , and refer to it often.

Let me make a few suggestions here to get you started. First, test every visual display on a friend or colleague to find out how quickly they can understand the point you are trying to convey. As with reading passages aloud to ensure that your writing works, showing someone your display is the quickest way to find out if it works. Second, put the point in the title of the display! When writing for an academic journal, there will be specific conventions of what to include in the title (full description including methods of analysis, sample, dates), but in a public presentation, there are no limiting rules. So you are free to write as your title “Working-Class College Students Are Three Times as Likely as Their Peers to Drop Out of College,” if that is the point of the graphic display. It certainly helps the communicative aspect. Third, use the themes available to you in Excel for creating graphic displays, but alter them to better fit your needs . Consider adding dark borders to bars and columns, for example, so that they appear crisper for your audience. Include data callouts and labels, and enlarge them so they are clearly visible. When duplicative or otherwise unnecessary, drop distracting gridlines and labels on the y-axis (the vertical one). Don’t go crazy adding different fonts, however—keep things simple and clear. Sans serif fonts (those without the little hooks on the ends of letters) read better from a distance. Try to use the same color scheme throughout, even if this means manually changing the colors of bars and columns. For example, when reporting on working-class college students, I use blue bars, while I reserve green bars for wealthy students and yellow bars for students in the middle. I repeat these colors throughout my presentations and incorporate different colors when talking about other items or factors. You can also try using simple grayscale throughout, with pops of color to indicate a bar or column or line that is of the most interest. These are just some suggestions. The point is to take presentation seriously and to pay attention to visual displays you are using to ensure they effectively communicate what you want them to communicate. I’ve included a data visualization checklist from Evergreen ( 2018 ) here.

Ethics of Presentation and Reliability

Until now, all the data you have collected have been yours alone. Once you present the data, however, you are sharing sometimes very intimate information about people with a broader public. You will find yourself balancing between protecting the privacy of those you’ve interviewed and observed and needing to demonstrate the reliability of the study. The more information you provide to your audience, the more they can understand and appreciate what you have found, but this also may pose risks to your participants. There is no one correct way to go about finding the right balance. As always, you have a duty to consider what you are doing and must make some hard decisions.

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The most obvious place we see this paradox emerge is when you mask your data to protect the privacy of your participants. It is standard practice to provide pseudonyms, for example. It is such standard practice that you should always assume you are being given a pseudonym when reading a book or article based on qualitative research. When I was a graduate student, I tried to find information on how best to construct pseudonyms but found little guidance. There are some ethical issues here, I think. [7] Do you create a name that has the same kind of resonance as the original name? If the person goes by a nickname, should you use a nickname as a pseudonym? What about names that are ethnically marked (as in, almost all of them)? Is there something unethical about reracializing a person? (Yes!) In her study of adolescent subcultures, Wilkins ( 2008 ) noted, “Because many of the goths used creative, alternative names rather than their given names, I did my best to reproduce the spirit of their chosen names” ( 24 ).

Your reader or audience will want to know all the details about your participants so that they can gauge both your credibility and the reliability of your findings. But how many details are too many? What if you change the name but otherwise retain all the personal pieces of information about where they grew up, and how old they were when they got married, and how many children they have, and whether they made a splash in the news cycle that time they were stalked by their ex-boyfriend? At some point, those details are going to tip over into the zone of potential unmasking. When you are doing research at one particular field site that may be easily ascertained (as when you interview college students, probably at the institution at which you are a student yourself), it is even more important to be wary of providing too many details. You also need to think that your participants might read what you have written, know things about the site or the population from which you drew your interviews, and figure out whom you are talking about. This can all get very messy if you don’t do more than simply pseudonymize the people you interviewed or observed.

There are some ways to do this. One, you can design a study with all of these risks in mind. That might mean choosing to conduct interviews or observations at multiple sites so that no one person can be easily identified. Another is to alter some basic details about your participants to protect their identity or to refuse to provide all the information when selecting quotes . Let’s say you have an interviewee named “Anna” (a pseudonym), and she is a twenty-four-year-old Latina studying to be an engineer. You want to use a quote from Anna about racial discrimination in her graduate program. Instead of attributing the quote to Anna (whom your reader knows, because you’ve already told them, is a twenty-four-year-old Latina studying engineering), you might simply attribute the quote to “Latina student in STEM.” Taking this a step further, you might leave the quote unattributed, providing a list of quotes about racial discrimination by “various students.”

The problem with masking all the identifiers, of course, is that you lose some of the analytical heft of those attributes. If it mattered that Anna was twenty-four (not thirty-four) and that she was a Latina and that she was studying engineering, taking out any of those aspects of her identity might weaken your analysis. This is one of those “hard choices” you will be called on to make! A rather radical and controversial solution to this dilemma is to create composite characters , characters based on the reality of the interviews but fully masked because they are not identifiable with any one person. My students are often very queasy about this when I explain it to them. The more positivistic your approach and the more you see individuals rather than social relationships/structure as the “object” of your study, the more employing composites will seem like a really bad idea. But composites “allow researchers to present complex, situated accounts from individuals” without disclosing personal identities ( Willis 2019 ), and they can be effective ways of presenting theory narratively ( Hurst 2019 ). Ironically, composites permit you more latitude when including “dirty laundry” or stories that could harm individuals if their identities became known. Rather than squeezing out details that could identify a participant, the identities are permanently removed from the details. Great difficulty remains, however, in clearly explaining the theoretical use of composites to your audience and providing sufficient information on the reliability of the underlying data.

There are a host of other ethical issues that emerge as you write and present your data. This is where being reflective throughout the process will help. How and what you share of what you have learned will depend on the social relationships you have built, the audiences you are writing or speaking to, and the underlying animating goals of your study. Be conscious about all of your decisions, and then be able to explain them fully, both to yourself and to those who ask.

Our research is often close to us. As a Black woman who is a first-generation college student and a professional with a poverty/working-class origin, each of these pieces of my identity creates nuances in how I engage in my research, including how I share it out. Because of this, it’s important for us to have people in our lives who we trust who can help us, particularly, when we are trying to share our findings. As researchers, we have been steeped in our work, so we know all the details and nuances. Sometimes we take this for granted, and we might not have shared those nuances in conversation or writing or taken some of this information for granted. As I share my research with trusted friends and colleagues, I pay attention to the questions they ask me or the feedback they give when we talk or when they read drafts.

—Kim McAloney, PhD, College Student Services Administration Ecampus coordinator and instructor

Final Comments: Preparing for Being Challenged

Once you put your work out there, you must be ready to be challenged. Science is a collective enterprise and depends on a healthy give and take among researchers. This can be both novel and difficult as you get started, but the more you understand the importance of these challenges, the easier it will be to develop the kind of thick skin necessary for success in academia. Scientists’ authority rests on both the inherent strength of their findings and their ability to convince other scientists of the reliability and validity and value of those findings. So be prepared to be challenged, and recognize this as simply another important aspect of conducting research!

Considering what challenges might be made as you design and conduct your study will help you when you get to the writing and presentation stage. Address probable challenges in your final article, and have a planned response to probable questions in a conference presentation or job talk. The following is a list of common challenges of qualitative research and how you might best address them:

  • Questions about generalizability . Although qualitative research is not statistically generalizable (and be prepared to explain why), qualitative research is theoretically generalizable. Discuss why your findings here might tell us something about related phenomena or contexts.
  • Questions about reliability . You probably took steps to ensure the reliability of your findings. Discuss them! This includes explaining the use and value of multiple data sources and defending your sampling and case selections. It also means being transparent about your own position as researcher and explaining steps you took to ensure that what you were seeing was really there.
  • Questions about replicability. Although qualitative research cannot strictly be replicated because the circumstances and contexts will necessarily be different (if only because the point in time is different), you should be able to provide as much detail as possible about how the study was conducted so that another researcher could attempt to confirm or disconfirm your findings. Also, be very clear about the limitations of your study, as this allows other researchers insight into what future research might be warranted.

None of this is easy, of course. Writing beautifully and presenting clearly and cogently require skill and practice. If you take anything from this chapter, it is to remember that presentation is an important and essential part of the research process and to allocate time for this as you plan your research.

Data Visualization Checklist for Slideshow (PPT) Presentations

Adapted from Evergreen ( 2018 )

Text checklist

  • Short catchy, descriptive titles (e.g., “Working-class students are three times as likely to drop out of college”) summarize the point of the visual display
  • Subtitled and annotations provide additional information (e.g., “note: male students also more likely to drop out”)
  • Text size is hierarchical and readable (titles are largest; axes labels smallest, which should be at least 20points)
  • Text is horizontal. Audience members cannot read vertical text!
  • All data labeled directly and clearly: get rid of those “legends” and embed the data in your graphic display
  • Labels are used sparingly; avoid redundancy (e.g., do not include both a number axis and a number label)

Arrangement checklist

  • Proportions are accurate; bar charts should always start at zero; don’t mislead the audience!
  • Data are intentionally ordered (e.g., by frequency counts). Do not leave ragged alphabetized bar graphs!
  • Axis intervals are equidistant: spaces between axis intervals should be the same unit
  • Graph is two-dimensional. Three-dimensional and “bevelled” displays are confusing
  • There is no unwanted decoration (especially the kind that comes automatically through the PPT “theme”). This wastes your space and confuses.

Color checklist

  • There is an intentional color scheme (do not use default theme)
  • Color is used to identify key patterns (e.g., highlight one bar in red against six others in greyscale if this is the bar you want the audience to notice)
  • Color is still legible when printed in black and white
  • Color is legible for people with color blindness (do not use red/green or yellow/blue combinations)
  • There is sufficient contrast between text and background (black text on white background works best; be careful of white on dark!)

Lines checklist

  • Be wary of using gridlines; if you do, mute them (grey, not black)
  • Allow graph to bleed into surroundings (don’t use border lines)
  • Remove axis lines unless absolutely necessary (better to label directly)

Overall design checklist

  • The display highlights a significant finding or conclusion that your audience can ‘”see” relatively quickly
  • The type of graph (e.g., bar chart, pie chart, line graph) is appropriate for the data. Avoid pie charts with more than three slices!
  • Graph has appropriate level of precision; if you don’t need decimal places
  • All the chart elements work together to reinforce the main message

Universal Design Checklist for Slideshow (PPT) Presentations

  • Include both verbal and written descriptions (e.g., captions on slides); consider providing a hand-out to accompany the presentation
  • Microphone available (ask audience in back if they can clearly hear)
  • Face audience; allow people to read your lips
  • Turn on captions when presenting audio or video clips
  • Adjust light settings for visibility
  • Speak slowly and clearly; practice articulation; don’t mutter or speak under your breath (even if you have something humorous to say – say it loud!)
  • Use Black/White contrasts for easy visibility; or use color contrasts that are real contrasts (do not rely on people being able to differentiate red from green, for example)
  • Use easy to read font styles and avoid too small font sizes: think about what an audience member in the back row will be able to see and read.
  • Keep your slides simple: do not overclutter them; if you are including quotes from your interviews, take short evocative snippets only, and bold key words and passages. You should also read aloud each passage, preferably with feeling!

Supplement: Models of Written Sections for Future Reference

Data collection section example.

Interviews were semi structured, lasted between one and three hours, and took place at a location chosen by the interviewee. Discussions centered on four general topics: (1) knowledge of their parent’s immigration experiences; (2) relationship with their parents; (3) understanding of family labor, including language-brokering experiences; and (4) experiences with school and peers, including any future life plans. While conducting interviews, I paid close attention to respondents’ nonverbal cues, as well as their use of metaphors and jokes. I conducted interviews until I reached a point of saturation, as indicated by encountering repeated themes in new interviews (Glaser and Strauss 1967). Interviews were audio recorded, transcribed with each interviewee’s permission, and conducted in accordance with IRB protocols. Minors received permission from their parents before participation in the interview. ( Kwon 2022:1832 )

Justification of Case Selection / Sample Description Section Example

Looking at one profession within one organization and in one geographic area does impose limitations on the generalizability of our findings. However, it also has advantages. We eliminate the problem of interorganizational heterogeneity. If multiple organizations are studied simultaneously, it can make it difficult to discern the mechanisms that contribute to racial inequalities. Even with a single occupation there is considerable heterogeneity, which may make understanding how organizational structure impacts worker outcomes difficult. By using the case of one group of professionals in one religious denomination in one geographic region of the United States, we clarify how individuals’ perceptions and experiences of occupational inequality unfold in relation to a variety of observed and unobserved occupational and contextual factors that might be obscured in a larger-scale study. Focusing on a specific group of professionals allows us to explore and identify ways that formal organizational rules combine with informal processes to contribute to the persistence of racial inequality. ( Eagle and Mueller 2022:1510–1511 )

Ethics Section Example

I asked everyone who was willing to sit for a formal interview to speak only for themselves and offered each of them a prepaid Visa Card worth $25–40. I also offered everyone the opportunity to keep the card and erase the tape completely at any time they were dissatisfied with the interview in any way. No one asked for the tape to be erased; rather, people remarked on the interview being a really good experience because they felt heard. Each interview was professionally transcribed and for the most part the excerpts are literal transcriptions. In a few places, the excerpts have been edited to reduce colloquial features of speech (e.g., you know, like, um) and some recursive elements common to spoken language. A few excerpts were placed into standard English for clarity. I made this choice for the benefit of readers who might otherwise find the insights and ideas harder to parse in the original. However, I have to acknowledge this as an act of class-based violence. I tried to keep the original phrasing whenever possible. ( Pascale 2021:235 )

Further Readings

Calarco, Jessica McCrory. 2020. A Field Guide to Grad School: Uncovering the Hidden Curriculum . Princeton, NJ: Princeton University Press. Don’t let the unassuming title mislead you—there is a wealth of helpful information on writing and presenting data included here in a highly accessible manner. Every graduate student should have a copy of this book.

Edwards, Mark. 2012. Writing in Sociology . Thousand Oaks, CA: SAGE. An excellent guide to writing and presenting sociological research by an Oregon State University professor. Geared toward undergraduates and useful for writing about either quantitative or qualitative research or both.

Evergreen, Stephanie D. H. 2018. Presenting Data Effectively: Communicating Your Findings for Maximum Impact . Thousand Oaks, CA: SAGE. This is one of my very favorite books, and I recommend it highly for everyone who wants their presentations and publications to communicate more effectively than the boring black-and-white, ragged-edge tables and figures academics are used to seeing.

Evergreen, Stephanie D. H. 2019. Effective Data Visualization 2 . Thousand Oaks, CA: SAGE. This is an advanced primer for presenting clean and clear data using graphs, tables, color, font, and so on. Start with Evergreen (2018), and if you graduate from that text, move on to this one.

Schwabisch, Jonathan. 2021. Better Data Visualizations: A Guide for Scholars, Researchers, and Wonks . New York: Columbia University Press. Where Evergreen’s (2018, 2019) focus is on how to make the best visual displays possible for effective communication, this book is specifically geared toward visual displays of academic data, both quantitative and qualitative. If you want to know when it is appropriate to use a pie chart instead of a stacked bar chart, this is the reference to use.

  • Some examples: Qualitative Inquiry , Qualitative Research , American Journal of Qualitative Research , Ethnography , Journal of Ethnographic and Qualitative Research , Qualitative Report , Qualitative Sociology , and Qualitative Studies . ↵
  • This is something I do with every article I write: using Excel, I write each element of the expected article in a separate row, with one column for “expected word count” and another column for “actual word count.” I fill in the actual word count as I write. I add a third column for “comments to myself”—how things are progressing, what I still need to do, and so on. I then use the “sum” function below each of the first two columns to keep a running count of my progress relative to the final word count. ↵
  • And this is true, I would argue, even when your primary goal is to leave space for the voices of those who don’t usually get a chance to be part of the conversation. You will still want to put those voices in some kind of choir, with a clear direction (song) to be sung. The worst thing you can do is overwhelm your audience with random quotes or long passages with no key to understanding them. Yes, a lot of metaphors—qualitative researchers love metaphors! ↵
  • To take Calarco’s recipe analogy further, do not write like those food bloggers who spend more time discussing the color of their kitchen or the experiences they had at the market than they do the actual cooking; similarly, do not write recipes that omit crucial details like the amount of flour or the size of the baking pan used or the temperature of the oven. ↵
  • The exception is the “compare and contrast” of two or more quotes, but use caution here. None of the quotes should be very long at all (a sentence or two each). ↵
  • Although this section is geared toward presentations, many of the suggestions could also be useful when writing about your data. Don’t be afraid to use charts and graphs and figures when writing your proposal, article, thesis, or dissertation. At the very least, you should incorporate a tabular display of the participants, sites, or documents used. ↵
  • I was so puzzled by these kinds of questions that I wrote one of my very first articles on it ( Hurst 2008 ). ↵

The visual presentation of data or information through graphics such as charts, graphs, plots, infographics, maps, and animation.  Recall the best documentary you ever viewed, and there were probably excellent examples of good data visualization there (for me, this was An Inconvenient Truth , Al Gore’s film about climate change).  Good data visualization allows more effective communication of findings of research, particularly in public presentations (e.g., slideshows).

Introduction to Qualitative Research Methods Copyright © 2023 by Allison Hurst is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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Writing Qualitative Research Proposal and Report

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Writing Qualitative Research Proposal and Report

Critical Reading Strategies: Overview of Research Process

qualitative research proposal powerpoint

Writing for Publication

qualitative research proposal powerpoint

Educational Research: Competencies for Analysis and Application, 9 th edition. Gay, Mills, & Airasian © 2009 Pearson Education, Inc. All rights reserved.

qualitative research proposal powerpoint

Chapter 3 Preparing and Evaluating a Research Plan Gay and Airasian

qualitative research proposal powerpoint

Chapter One of Your Thesis

qualitative research proposal powerpoint

Introduction to Theory & Research Design

qualitative research proposal powerpoint

RESEARCH DESIGN.

qualitative research proposal powerpoint

How to Write a Literature Review

qualitative research proposal powerpoint

Literature Review and Parts of Proposal

qualitative research proposal powerpoint

Northcentral University The Graduate School February 2014

qualitative research proposal powerpoint

What Makes an Essay an Essay. Essay is defined as a short piece of composition written from a writer’s point of view that is most commonly linked to an.

qualitative research proposal powerpoint

The Process of Conducting Research

qualitative research proposal powerpoint

Experimental Research Methods in Language Learning Chapter 16 Experimental Research Proposals.

qualitative research proposal powerpoint

Institute of Professional Studies School of Research and Graduate Studies Introduction to Business and Management Research Lecture One (1)

qualitative research proposal powerpoint

Designing a Qualitative Study

qualitative research proposal powerpoint

FOR 500 PRINCIPLES OF RESEARCH: PROPOSAL WRITING PROCESS

qualitative research proposal powerpoint

Literature Review. Outline of the lesson Learning objective Definition Components of literature review Elements of LR Citation in the text Learning Activity.

qualitative research proposal powerpoint

Writing a Research Proposal 1.Label Notes: Research Proposal 2.Copy Notes In Your Notebooks 3.Come to class prepared to discuss and ask questions.

qualitative research proposal powerpoint

J.P. Hornak, , 2004 Research Practices http://

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Art of Presentations

[Guide] How to Present Qualitative Research Findings in PowerPoint?

By: Author Shrot Katewa

[Guide] How to Present Qualitative Research Findings in PowerPoint?

As a researcher, it is quite pointless to do the research if we are unable to share the findings with our audience appropriately! Using PowerPoint is one of the best ways to present research outcomes. But, how does one present qualitative research findings using PowerPoint?

In order to present the qualitative research findings using PowerPoint, you need to create a robust structure for your presentation, make it engaging and visually appealing, present the patterns with explanations for it and highlight the conclusion of your research findings.

In this article, we will help you understand the structure of your presentation. Plus, we’ll share some handy tips that will make your qualitative research presentation really effective!

How to Create a Structure for your Qualitative Research Presentation?

Creating the right structure for your presentation is key to ensuring that it is correctly understood by your audience.

The structure of your Research Presentation not only makes it easier for you to create the document, it also makes it simple for the audience to understand what all will be covered in the presentation at the time of presenting it to your audience.

Furthermore, having a robust structure is a great way to ensure that you don’t miss out on any of the points while working on creating the presentation.

But, what structure should one follow?

Creating a good structure can be tricky for some. Thus, I’m sharing what has worked well for me during my previous research projects.

NOTE – It is important to note that although the following structure is highly effective for most research findings presentation, it has been generalized in order to serve a wide range of research projects. You may want to take a look at points that are very specific to the nature of your research project and include them at your discretion.

Here’s my recommended structure to create your Research Findings presentation –

1. Objective of the Research

A great way to start your presentation is to highlight the objective of your research project.

It is important to remember that merely sharing the objective may sometimes not be enough. A short backstory along with the purpose of your research project can pack a powerful punch ! It not only validates the reasoning for your project but also subtly establishes trust with your audience.

However, do make sure that you’re not reading the backstory from the slide. Let it flow naturally when you are delivering the presentation. Keep the presentation as minimalistic as possible.

2. Key Parameters Considered for Measurement

Once you’ve established the objective, the next thing that you may want to do is perhaps share the key parameters considered for the success of your project.

Every research project, including qualitative research, needs to have a few key parameters to measure against the objective of the research.

For example – If the goal of your project is to gather the sentiments of a certain group of people for a particular product, you may need to measure their feelings. Are they happy or unhappy using the product? How do they perceive the branding of the product? Is it affordable?

Make sure that you list down all such key parameters that were considered while conducting the qualitative research.

In general, laying these out before sharing the outcome can help your audience think from your perspective and look at the findings from the correct lens.

3. Research Methodology Adopted

The next thing that you may want to include in your presentation is the methodology that you adopted for conducting the research.

By knowing your approach, the audience can be better prepared for the outcome of your project. Ensure that you provide sound reasoning for the chosen methodology.

This section of your presentation can also showcase some pictures of the research being conducted. If you have captured a video, include that. Doing this provides further validation of your project.

4. Research Outcomes (Presenting Descriptive Analysis)

qualitative research proposal powerpoint

This is the section that will constitute the bulk of the your presentation.

Use the slides in this section to describe the observations, and the resulting outcomes on each of the key parameters that were considered for the research project.

It is usually a good idea to dedicate at least 1 or more slides for each parameter . Make sure that you present data wherever possible. However, ensure that the data presented can be easily comprehended.

Provide key learnings from the data, highlight any outliers, and possible reasoning for it. Try not to go too in-depth with the stats as this can overwhelm the audience. Remember, a presentation is most helpful when it is used to provide key highlights of the research !

Apart from using the data, make sure that you also include a few quotes from the participants.

5. Summary and Learnings from the Research

Once you’ve taken the audience through the core part of your research findings, it is a good practice to summarize the key learnings from each of the section of your project.

Make sure your touch upon some of the key learnings covered in the research outcome of your presentation.

Furthermore, include any additional observations and key points that you may have had which were previously not covered.

The summary slide also often acts as “Key Takeaways” from the research for your audience. Thus, make sure that you maintain brevity and highlight only the points that you want your audience to remember even after the presentation.

6. Inclusions and Exclusions (if any)

While this can be an optional section for some of the researchers.

However, dedicating a section on inclusions and exclusions in your presentation can be a great value add! This section helps your audience understand the key factors that were excluded (or included) on purpose!

Moreover, it creates a sense of thoroughness in the minds of your audience.

7. Conclusion of the Research

The purpose of the conclusion slide of your research findings presentation is to revisit the objective, and present a conclusion.

A conclusion may simply validate or nullify the objective. It may sometimes do neither. Nevertheless, having a conclusion slide makes your presentation come a full circle. It creates this sense of completion in the minds of your audience.

8. Questions

Finally, since your audience did not spend as much time as you did on the research project, people are bound to have a few questions.

Thus, the last part of your presentation structure should be dedicated to allowing your audience to ask questions.

Tips for Effectively Presenting Qualitative Research Findings using PowerPoint

For a presentation to be effective, it is important that the presentation is not only well structured but also that it is well created and nicely delivered!

While we have already covered the structure, let me share with you some tips that you can help you create and deliver the presentation effectively.

Tip 1 – Use Visuals

qualitative research proposal powerpoint

Using visuals in your presentation is a great way to keep the presentations engaging!

Visual aids not only help make the presentation less boring, but it also helps your audience in retaining the information better!

So, use images and videos of the actual research wherever possible. If these do not suffice or do not give a professional feel, there are a number of resources online from where you can source royalty-free images.

My recommendation for high-quality royalty-free images would be either Unsplash or Pexels . Both are really good. The only downside is that they often do not provide the perfect image that can be used. That said, it can get the job done for at least half the time.

If you are unable to find the perfect free image, I recommend checking out Dreamstime . They have a huge library of images and are much cheaper than most of the other image banks. I personally use Dreamstime for my presentation projects!

Tip 2 – Tell a Story (Don’t Show Just Data!)

I cannot stress enough on how important it is to give your presentation a human touch. Delivering a presentation in the form of a story does just that! Furthermore, storytelling is also a great tool for visualization .

Data can be hard-hitting, whereas a touching story can tickle the emotions of your audience on various levels!

One of the best ways to present a story with your research project is to start with the backstory of the objective. We’ve already talked about this in the earlier part of this article.

Start with why is this research project is so important. Follow a story arc that provides an exciting experience of the beginning, the middle, and a progression towards a climax; much like a plot of a soap opera.

Tip 3 – Include Quotes of the Participants

Including quotes of the participants in your research findings presentation not only provides evidence but also demonstrates authenticity!

Quotes function as a platform to include the voice of the target group and provide a peek into the mindset of the target audience.

When using quotes, keep these things in mind –

1. Use Quotes in their Unedited Form

When using quotes in your presentation, make sure that you use them in their raw unedited form.

The need to edit quotes should be only restricted to aid comprehension and sometimes coherence.

Furthermore, when editing the quotes, make sure that you use brackets to insert clarifying words. The standard format for using the brackets is to use square brackets for clarifying words and normal brackets for adding a missing explanation.

2. How to Decide which Quotes to Consider?

It is important to know which quotes to include in your presentation. I use the following 3 criteria when selecting the quote –

  • Relevance – Consider the quotes that are relevant, and trying to convey the point that you want to establish.
  • Length – an ideal quote should be not more than 1-2 sentences long.
  • Choose quotes that are well-expressed and striking in nature.

3. Preserve Identity of the Participant

It is important to preserve and protect the identity of the participant. This can be done by maintaining confidentiality and anonymity.

Thus, refrain from using the name of the participant. An alternative could be using codes, using pseudonyms (made up names) or simply using other general non-identifiable parameters.

Do note, when using pseudonyms, remember to highlight it in the presentation.

If, however, you do need to use the name of the respondent, make sure that the participant is okay with it and you have adequate permissions to use their name.

Tip 4 – Make your Presentation Visually Appealing and Engaging

It is quite obvious for most of us that we need to create a visually appealing presentation. But, making it pleasing to the eye can be a bit challenging.

Fortunately, we wrote a detailed blog post with tips on how to make your presentation attractive. It provides you with easy and effective tips that you can use even as a beginner! Make sure you check that article.

7 EASY tips that ALWAYS make your PPT presentation attractive (even for beginners)

In addition to the tips mentioned in the article, let me share a few things that you can do which are specific to research outcome presentations.

4.1 Use a Simple Color Scheme

Using the right colors are key to make a presentation look good.

One of the most common mistakes that people make is use too many colors in their presentation!

My recommendation would be to go with a monochromatic color scheme in PowerPoint .

4.2 Make the Data Tables Simple and Visually Appealing

When making a presentation on research outcomes, you are bound to present some data.

But, when data is not presented in a proper manner, it can easily and quickly make your presentation look displeasing! The video below can be a good starting point.

Using neat looking tables can simply transform the way your presentation looks. So don’t just dump the data from excel on your PowerPoint presentation. Spend a few minutes on fixing it!

4.3 Use Graphs and Charts (wherever necessary)

When presenting data, my recommendation would be that graphs and charts should be your first preference.

Using graphs or charts make it easier to read the data, takes less time for the audience to comprehend, and it also helps to identify a trend.

However, make sure that the correct chart type is used when representing the data. The last thing that you want is to poorly represent a key piece of information.

4.4 Use Icons instead of Bullet Points

Consider the following example –

qualitative research proposal powerpoint

This slide could have been created just as easily using bullet points. However, using icons and representing the information in a different format makes the slide pleasing on the eye.

Thus, always try to use icons wherever possible instead of bullet points.

Tip 5 – Include the Outliers

Many times, as a research project manager, we tend to focus on the trends extracted from a data set.

While it is important to identify patterns in the data and provide an adequate explanation for the pattern, it is equally important sometimes to highlight the outliers prominently.

It is easy to forget that there may be hidden learnings even in the outliers. At times, the data trend may be re-iterating the common wisdom. However, upon analyzing the outlier data points, you may get insight into how a few participants are doing things successfully despite not following the common knowledge.

That said, not every outlier will reveal hidden information. So, do verify what to include and what to exclude.

Tip 6 – Take Inspiration from other Presentations

I admit, making any presentation can be a tough ask let alone making a presentation for showcasing qualitative research findings. This is especially hard when we don’t have the necessary skills for creating a presentation.

One quick way to overcome this challenge could be take inspiration from other similar presentations that we may have liked.

There is no shame in being inspired from others. If you don’t have any handy references, you can surely Google it to find a few examples.

One trick that almost always works for me is using Pinterest .

But, don’t just directly search for a research presentation. You will have little to no success with it. The key is to look for specific examples for inspiration. For eg. search for Title Slide examples, or Image Layout Examples in Presentation.

Tip 7 – Ask Others to Critic your Presentation

The last tip that I would want to provide is to make sure that you share the presentation with supportive colleagues or mentors to attain feedback.

This step can be critical to iron out the chinks in the armor. As research project manager, it is common for you to get a bit too involved with the project. This can lead to possibilities wherein you miss out on things.

A good way to overcome this challenge is to get a fresh perspective on your project and the presentation once it has been prepared.

Taking critical feedback before your final presentation can also prepare you to handle tough questions in an adept manner.

Final Thoughts

It is quite important to ensure that we get it right when working on a presentation that showcases the findings of our research project. After all, we don’t want to be in a situation wherein we put in all the hard-work in the project, but we fail to deliver the outcome appropriately.

I hope you will find the aforementioned tips and structure useful, and if you do, make sure that you bookmark this page and spread the word. Wishing you all the very best for your project!

Proposal Template AI

Free proposal templates in word, powerpoint, pdf and more

Qualitative Research Proposal Template: A Comprehensive Guide + Free Template Download + How to Write it

A guide to crafting a qualitative research proposal.

As a researcher, I understand the importance of a well-crafted research proposal in setting the stage for a successful qualitative study. Unlike standard research proposals , which often focus on quantitative methods and data analysis tools , a qualitative research proposal requires a different approach and template. This qualitative research proposal template serves as a guide for researchers embarking on qualitative studies, outlining the unique components and considerations necessary for conducting in-depth, qualitative research. In this article, I will explore the key elements of a qualitative research proposal, its significance in the research process , and how it differs from a standard proposal.

Qualitative Research Proposal Template

Research Title: The Impact of Social Media Use on Mental Health

  • Introduction

My advice on the introduction section is to provide a brief overview of your research topic and its importance. You can start by introducing the general theme and then narrow it down to the specific focus of your study. In this part, you should highlight the gap in existing literature and explain why your research is valuable and relevant. Additionally, you can include some background information and discuss the significance of the research topic.

  • Research Problem

The widespread use of social media has raised concerns about its potential impact on mental health. However, there is a lack of comprehensive research that explores the specific ways in which social media use affects individuals’ mental well-being. The research problem for this study is to investigate the relationships between social media use and mental health outcomes, such as anxiety, depression, and self-esteem, among young adults.

  • Literature Review

Previous studies have shown conflicting results regarding the impact of social media on mental health. Some researchers argue that excessive use of social media is linked to negative psychological outcomes, while others suggest that it can have positive effects on well-being. By conducting a thorough review of the existing literature, this study aims to provide a comprehensive understanding of the complex relationship between social media use and mental health.

  • Research Objectives

The main objective of this study is to explore the connections between social media use and mental health among young adults. Specifically, the research aims to assess the prevalence of mental health issues among individuals who use social media frequently, examine the potential mechanisms through which social media affects mental well-being, and identify potential protective factors that may mitigate the negative impacts of social media use on mental health.

  • Research Methodology

The research will utilize a qualitative approach to gather in-depth insights into the experiences and perceptions of young adults regarding their social media use and its effects on their mental health. Data will be collected through semi-structured interviews and thematic analysis will be employed to identify recurring patterns and themes in the participants’ narratives.

  • Data Analysis

Thematic analysis will be used to analyze the qualitative data collected through the interviews. This approach involves identifying and analyzing patterns of meaning within the data, thereby allowing for a deep and nuanced exploration of the participants’ experiences and perceptions. The analysis will be conducted in a systematic and rigorous manner to ensure the reliability and validity of the findings.

  • Ethical Considerations

The research will adhere to ethical guidelines and procedures to ensure the well-being and confidentiality of the participants. Informed consent will be obtained from all participants, and measures will be taken to protect their privacy and anonymity. Additionally, the research will be conducted in a manner that respects the dignity and rights of the individuals involved.

  • Implications and Significance

The findings of this study will contribute to a better understanding of the impact of social media use on mental health, particularly among young adults. The insights gained from this research can inform the development of interventions and strategies aimed at promoting positive mental well-being in the context of social media use. Furthermore, this study may also have implications for the design of social media platforms and policies that prioritize the mental health of their users.

Smith, A. (2018). The impact of social media on mental health.

  • Jones, B. & Williams, C. (2019). Exploring the relationship between social media use and self-esteem.
  • Brown, D. et al. (2020). Understanding the psychological effects of social media engagement.

These detailed examples provide a comprehensive guide on how to structure and develop each section of a qualitative research proposal. By using this template, researchers can ensure that their proposal is well-rounded and effectively communicates the rationale, objectives, and methodology of their study. The detailed advice and first-person perspective help the reader understand not only the content but also the thought process behind each section, enabling them to apply these examples to their own research proposal in a meaningful way.

Download free Qualitative Research Proposal Template in Word DocX, Powerpoint PPTX, and PDF. We included Qualitative Research Proposal Template examples as well.

Download Free Qualitative Research Proposal Template PDF and Examples Download Free Qualitative Research Proposal Template Word Document

Download Free Qualitative Research Proposal Template Powerpoint

Qualitative Research Proposal Template FAQ

What is a qualitative research proposal.

A qualitative research proposal is a detailed plan that outlines the research project ’s objectives, methodology, and expected outcomes for a qualitative study.

What should be included in a qualitative research proposal?

A qualitative research proposal should include a clear research question , rationale for the study, literature review , methodology, data collection techniques, ethical considerations, and anticipated outcomes .

How do I structure a qualitative research proposal?

A qualitative research proposal should be structured with an introduction, background information , research question, literature review , methodology, ethical considerations, and expected outcomes .

What is the importance of writing a qualitative research proposal?

Writing a qualitative research proposal is important because it helps to provide structure and clarity to the research project, ensuring that all necessary aspects of the study are carefully planned and considered.

How should I format my qualitative research proposal?

Your qualitative research proposal should be formatted with clear headings, subheadings, and a consistent writing style . It should also follow any specific formatting guidelines provided by your institution or funding agency.

Can I include preliminary findings in my qualitative research proposal?

Preliminary findings can be included in a qualitative research proposal, but they should be clearly labeled as such and should not overshadow the proposed research plan .

Who should review my qualitative research proposal?

Your qualitative research proposal should be reviewed by your academic advisor, peers, and other researchers in the field to ensure that it is well-structured, supported by evidence, and ethically sound.

Can I make changes to my qualitative research proposal after it has been approved?

It is possible to make changes to a qualitative research proposal after it has been approved, but any significant changes should be discussed with your advisor or the appropriate review committee.

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Qualitative Action Resesarch Proposal - Power Point Presentation 2016

Profile image of Janet  Hightower

Qualitative Research Proposal for PhD program. Qualitative approach (natural setting to interpret phenomenon through lived experiences) (Creswell, 2013), combined with action research (enlightened and democratic model of action) (Savall & Zardet,(2014) contributes depth to this research proposal. Leadership motivation is explored for improved organizational success. Leaders use technology to motivate employees to address stress in the organization. This empirically based study attempts to determine what, why, and how technology can improve organizations, leadership stress and motivation.

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Janet Hightower

Qualitative Action Research (AR) Proposal, problem statement, research proposal, literature review, research questions, and research focus are included. The design principles or action research are explained with origin and background to the theory. The selection of a data collection method and data analysis approach give understanding of AR. Knowing the participants, research instruments and procedures to conduct this study are vital. Ethical and logistic considerations. This empirically based study attempts to determine what, why, and how technology can improve organizations, leadership stress and motivation

qualitative research proposal powerpoint

2014 47th Hawaii International Conference on System Sciences

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Advanced information and communication technologies are impacting the ways groups and individuals collaborate, communicate, and engage. Such changes also have impacts on the leadership process. By reviewing the literature on e-leadership and technology-centered fields, the current article provides recommendations and implications for leading in online environments.

Ekpen Owie Ph.D.

Information and communications technology (ICT) has not only driven globalization but dramatically changed the way things are done as well. The framework for the conduct of international business has changed and continues to do so. In addition, processes, interactions, and procedures that were hitherto manual are now digitized. Thus, ICT has engendered what is now called the digital age. The digital age has its implications for leadership, management, work, and market environments. Consequently, in this paper, I explored the ramifications of the digital age on leadership and management as a whole. Digitization has no doubt altered how organizations are led and managed and as such, have implications for management. Parekh (2001) referred to digitization as " the conversion of an item – be it printed text, manuscript, image, or sound, film and video recording-from one format (usually print or analog) into digital " (para, 1). Similarly, Davenport (2014) sees digitization as " taking manual or offline business processes and converting them to online, networked, computer-supported processes " (para. 5). The implications of the digital age on management and leadership cannot be emphasized enough and is at the heart of what this paper addresses. According to Brynjolfsson and McAfee (2015), in a digital age, a statement like " have you heard about " ends with a word that is a website name, new gadget, or smartphone application. This trend brings about a surge in digitization with new ways of acquiring knowledge and higher rates of innovation. As more and more information is readily accessible digitally, people can quickly synthesize such information to create new solutions. The digital age also has its challenges vis-à-vis, security, privacy, copyrights, and social issues. However, Joyce (2001) predicted that digitization would change the workforce and create the need for technical skills; allow people to make better choices; alter business models; and offer competitive advantages. Also, Wilson (2004) posited that " a new style of leadership is emerging characterized by stronger horizontal linkages among elites across different sectors and even different countries, especially government leaders, private entrepreneurs and executives, researchers and civil society leaders and as such, would require new attitudes, new skills, and new knowledge gained through unique professional experiences " (p. 1). The implication of these is that leaders and managers will have to adapt to the dynamic digital age in shaping the future of their organizations.

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Ivan Steenkamp

Tshidi M Wyllie

COVID-19 came, the world stood still, the corporate world saw lockdowns, restricted movement, social-distancing, face-masking and the need for employees to work from homes with efforts to reduce the spread of the coronavirus. "Big Tech" saw an increase in usage and ITC spiked as a mode of corporate communication between employees, supervisors and customers. Though virtual learning and E-management had always been in use, COVID-19 brought a massive increase in usage of AIT. The world was transformed into a "Media Age" which permeated into leadership practice and transformed the way leaders communicated with their followers and their clients. E-leadership became a critical aspect in the day to day running of businesses which saw virtual training seminars, virtual conferences, virtual parliament sessions, virtual psychosocial support services and so on. According to Haider et al., (2016) The importance of media communication gained popularity in the 1980s when managers who had a wide business social network circle were considered to be effective managers, he goes on to argue that with the advent of new technologies, gadgets, high-tech equipment's and smart devices; human life has dramatically changed. This paper is therefore an attempt to discusses the possible chanllenges of E-leadership.

Mark Rouncefield

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Educational Research: Qualitative Research Methods

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Trapped in dissertation revisions?

How to create a dissertation proposal defense powerpoint (+example), published by steve tippins on june 21, 2022 june 21, 2022.

Last Updated on: 22nd May 2024, 04:14 am

As part of the dissertation process, you will need to create a dissertation proposal defense PowerPoint to present a summary of the plan for your study. You will need to show how important your study is and how it is useful. 

When creating the PowerPoint, keep in mind that you need to make sure all of your audience can understand all aspects of your study.  The exact content for the defense PowerPoint varies by college, discipline and department, so it is important that you discuss with your committee chair about the requirements. However, we will give some general guidelines that apply to most institutions.

woman in orange jacket wearing headphones and working on her dissertation defense

The defense typically takes 20‐30 minutes. You should keep the timeframe in mind as you consider the information you will have in your presentation. 

Except for aspects of your presentation, such as the research question(s) or hypothesis(es), do not just read the slides. Instead, explain or expand on what is on the slides. To ensure you keep within the timeframe, practice narrating your PowerPoint presentation. 

Although the APA manual does not provide guidelines for creating a PowerPoint presentation, you will need to follow some of the APA style guidelines within your PowerPoint. 

For example, provide in-text citations for quotes, paraphrases, images, graphs, and other information that should be cited. Also, you will need to provide a list of pertinent references. 

qualitative research proposal powerpoint

The following are other format requirements for the slides :

  • Create 17-20 slides.
  • Do not provide a lot of information. Be concise and write a few sentences (approximately 1-7 on each slide). 
  • Because your slides will contain only a small amount of information, any extra information that you want to touch on should be put in the notes section of the PowerPoint. 
  • Write the information in your slides for visual appeal and optimum communication, using a legible font size. 
  • You can use graphics and images to enhance and reinforce the information. However, ensure that they do not distract from your information.
  • You can use bullet points but keep them to a minimum of 3-4 for each listing.

Example Dissertation Proposal Defense PowerPoint Template

man in denim shirt using his laptop to create a dissertation proposal

The dissertation proposal will consist of three chapters, which you will be providing information on in the presentation. Although the contents and order of the contents may vary, there are some basic parts of the proposal that are usually required.  

The following is a breakdown of the usual contents that are included in the presentation. Each of these headings below represents the titles of each slide. The information below the headings is the type of content you will need to provide. 

Title (1 slide) : 

  • Dissertation’s Title 
  • Department of Program of Study/Name of University
  • Chair and Committee Members

Statement of the Problem (1 slide):

  • Provide the problem that your dissertation will address. 

Purpose of the Study (1 slide):

  • Provide what the study will do relative to the issue(s) defined in the statement of the problem.

Significance of the Study (1 slide):

  • Provide the main argument of why the solution to the problem that you propose is important. 

Research Question(s)/Hypothesis(es ) (1 slide):

  • Provide the research question(s) or hypothesis(es) relevant to your field of study, written exactly as it is in your dissertation proposal.

The Literature Review (2 slides):  

  • These slides should consist of a coherent, organized overview of the main literature that frames your study’s problem, and the gap in literature that your study will address. Make sure that you include the sources. 

Theoretical/Conceptual Framework (1 slide):

  • This slide should consist of the theoretical/conceptual framework that will help you make sense of the phenomenon that you will investigate. 

Research Design (1 slide):

  • Provide the framework for the methods of data collection and data analysis. Indicate whether the study will be quantitative or qualitative.

Sample and Population (1 slide):

  • Provide the population that refers to the entire group that you will draw conclusions about, and the sample that refers to the specific group that you will collect data from.

Data Collection (1 slide):

  • Provide the methods by which you will obtain the data. If the research design is quantitative, provide methods such as correlation and regression, mean, mode and median or others. If the design is qualitative, provide methods such as, interviews, questionnaires with open-ended questions, focus groups, observation, game or role-playing, case studies, or others.

Data Analysis (1-2 slides):

  • This slide should contain the process you will use to understand, gather, compile, and process the data you will obtain. 

qualitative research proposal powerpoint

Limitations (1 slide):

  • In this slide, explain the nature of the limitations and how they will be overcome during your research. 

Delimitations (1slide):

  • Provide the characteristics that describe the boundaries of your study and limit the scope, such as sample size, geographical location, population traits, or others.

References (1-2 slides):

  • Only provide those sources that you referred to in the presentation. Do not provide all the sources that you have in your dissertation proposal.

Thank You/Questions (1 slide):

  • Use this final slide to thank your committee and to request questions from them.

Note : For information about citing your references, refer to Chapters 9 and 10 of the APA Manual 7 th edition.

For instructions on how to create a PowerPoint, see How to Create a Powerpoint Presentation .

View this video for “ Tips and Tricks for your Proposal Defense Day Presentation ” 

You can find several templates of students’ Dissertation Proposal Defense presentations online by searching for “Dissertation Proposal Defense PowerPoint.”  You can also find one at this webpage .

Steve Tippins

Steve Tippins, PhD, has thrived in academia for over thirty years. He continues to love teaching in addition to coaching recent PhD graduates as well as students writing their dissertations. Learn more about his dissertation coaching and career coaching services. Book a Free Consultation with Steve Tippins

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Qualitative Market Research Study Contact Us For Qualitative Business Research Services Information PDF

Qualitative Market Research Study Contact Us For Qualitative Business Research Services Information PDF

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Qualitative Market Research Study Cover Letter For Qualitative Business Research Services Portrait PDF

Qualitative Market Research Study Cover Letter For Qualitative Business Research Services Portrait PDF

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Qualitative Market Research Study Next Steps For Qualitative Business Research Services Elements PDF

Qualitative Market Research Study Next Steps For Qualitative Business Research Services Elements PDF

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Qualitative Market Research Study Our Team For Qualitative Business Research Services Formats PDF

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Qualitative Market Research Study Roadmap For Qualitative Business Research Proposal Introduction PDF

Qualitative Market Research Study Roadmap For Qualitative Business Research Proposal Introduction PDF

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Qualitative Market Research Study Timeline For Qualitative Business Research Proposal Structure PDF

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Qualitative Market Research Study Client Testimonials For Qualitative Business Services Brochure PDF

Qualitative Market Research Study Client Testimonials For Qualitative Business Services Brochure PDF

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Qualitative Market Research Study Our Team For Qualitative Business Services Information PDF

Qualitative Market Research Study Our Team For Qualitative Business Services Information PDF

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Qualitative Market Research Study Timeline For Qualitative Business Proposal Topics PDF

Qualitative Market Research Study Timeline For Qualitative Business Proposal Topics PDF

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Qualitative Market Research Study Your Investment For Qualitative Business Research Services Demonstration PDF

Qualitative Market Research Study Your Investment For Qualitative Business Research Services Demonstration PDF

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Qualitative Market Research Study Plan Of Action For Qualitative Business Research Services Ideas PDF

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Qualitative Market Research Study 30 60 90 Days Plan For Qualitative Business Research Proposal Portrait PDF

Qualitative Market Research Study 30 60 90 Days Plan For Qualitative Business Research Proposal Portrait PDF

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Qualitative Market Research Study About Us For Qualitative Business Research Services Portrait PDF

Qualitative Market Research Study About Us For Qualitative Business Research Services Portrait PDF

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Qualitative Market Research Study Our Mission For Qualitative Business Research Proposal Demonstration PDF

Qualitative Market Research Study Our Mission For Qualitative Business Research Proposal Demonstration PDF

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  1. Qualitative research proposal template powerpoint presentation slides

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    qualitative research proposal powerpoint

  4. Qualitative research proposal template powerpoint presentation slides

    qualitative research proposal powerpoint

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VIDEO

  1. Qualitative Research Proposal Template PowerPoint Presentation Slides

  2. Research Proposal Presentation

  3. Sample Qualitative Research Proposal Video

  4. How to Write a Research Proposal

  5. QUALITATIVE Research Design: Everything You Need To Know (With Examples)

  6. How to write a Qualitative Research Proposal?? Step by step guide!!

COMMENTS

  1. Qualitative Research Proposal

    madelyne23. This document outlines the plans for a new study on how and why young adults multitask. The study will expand on an initial study of teens' ability to multitask with digital media. It will interview 30 randomly selected males and females ages 15 to 18 from 6 public schools. Researchers will observe students for a minimum of 3 hours ...

  2. PDF PowerPoint Presentation

    2. Generating research hypotheses that can be tested using more quant.tat.ve approaches. 3. Stimulating new .deas and creative concepts. 4. Diagnosing the potential for prob ems with a new program, service, or product. 5. Generating impressions of products, programs, services, institutions, or other objects of interest.

  3. Qualitative Research

    Qualitative research involves collecting and analyzing non-numerical data through methods like interviews and observations to understand meanings, concepts, definitions, and descriptions. It focuses on subjective experiences and meanings that people assign rather than counting or measuring. There are several types of qualitative research ...

  4. Top 10 Qualitative Research Report Templates ...

    Template 1 : Qualitative Research Proposal Template PowerPoint Presentation Slides. For the reader to understand your research proposal, you must have well-structured PPT slides. Don't worry, SlideTeam has you covered. Our pre-made research proposal template presentation slides have no learning curve.

  5. Chapter 20. Presentations

    Findings from qualitative research are inextricably tied up with the way those findings are presented. These presentations do not always need to be in writing, but they need to happen. Think of ethnographies, for example, and their thick descriptions of a particular culture. Witnessing a culture, taking fieldnotes, talking to people—none of ...

  6. Writing Qualitative Research Proposal and Report

    8 The Synopsis or Summary A research proposal should always have a synopsis or summary, sometimes called an abstract (Morse 2004a), which is normally provided in a one-page format. The abstract according to Morse, is a summary of the entire project' (p.497) It should contain brief statements of only the most important aspects of the proposal, such as the problem and its significance; the ...

  7. [Guide] How to Present Qualitative Research Findings in PowerPoint

    Here's my recommended structure to create your Research Findings presentation -. 1. Objective of the Research. A great way to start your presentation is to highlight the objective of your research project. It is important to remember that merely sharing the objective may sometimes not be enough.

  8. Qualitative research proposal template powerpoint presentation slides

    Slide 1: This slide introduces Qualitative Research Proposal Template.Mention Client name, User assigned, Designation and Company name. Slide 2: This slide displays Cover Letter for Qualitative Research Proposal Template. Slide 3: This slide shows Table of Content of the presentation. Slide 4: This slide depicts Context and Objective. Slide 5: This slide displays Timeline of Qualitative ...

  9. Qualitative Research Proposal Template: A Comprehensive Guide + Free

    A Guide to Crafting a Qualitative Research Proposal. As a researcher, I understand the importance of a well-crafted research proposal in setting the stage for a successful qualitative study. Unlike standard research proposals, which often focus on quantitative methods and data analysis tools, a qualitative research proposal requires a different approach and template.

  10. PDF Principles of Qualitative Research: Designing a Qualitative Study

    Qualitative research is an inquiry approach in which the inquirer: •analyzes and codes the data for description and themes. •interprets the meaning of the information drawing on personal reflections and past research. •and writes the final report that includes personal biases and a flexible structure. (adapted from Creswell 2002, p.

  11. Qualitative Research Proposal

    Slide 1 of 10. Your investment for qualitative research proposal template ppt visual aids layouts. Slide 1 of 10. Context and objective for qualitative research proposal template ppt example file. Slide 1 of 10. Statement of work and contract for qualitative research proposal template ppt visual aids. Slide 1 of 2.

  12. PDF A Sample Qualitative Dissertation Proposal

    Microsoft Word - Proposal-QUAL-Morales.doc. A Sample Qualitative Dissertation Proposal. Prepared by. Alejandro Morales. NOTE: This proposal is included in the ancillary materials of Research Design with permission of the author. LANGUAGE BROKERING IN MEXICAN IMMIGRANT FAMILIES LIVING IN.

  13. Qualitative Research PPT PowerPoint Templates

    Presenting this set of slides with name qualitative market research study proposal ppt powerpoint presentation complete deck with slides. The topics discussed in these slides are cooperation, objectives, process, investment, overview. This is a completely editable PowerPoint presentation and is available for immediate download.

  14. PDF Writing a Research Proposal

    Plan: Overarching principles. Be specific- even if it might change - instructions for person who will do this research on your behalf. Be chronological, orderly, logical- "best manual you've ever read". Timeline covers background research through final product; most of airtime to data collection. Plan: Main body.

  15. PDF Writing a qualitative research proposal

    • Qualitative research is often undertaken when little is known about a topic. This means a qualitative research proposal cannot be as clear in the detail as a quantitative one. Qualitative research is often exploratory and develops iteratively. It may be hard to specify what your outcomes are likely to be, beforehand.

  16. (PPT) Qualitative Action Resesarch Proposal

    Qualitative Action Research (AR) Proposal, problem statement, research proposal, literature review, research questions, and research focus are included. The design principles or action research are explained with origin and background to the theory. The selection of a data collection method and data analysis approach give understanding of AR.

  17. Qualitative research PowerPoint templates, Slides and Graphics

    Presenting this set of slides with name qualitative market research study proposal ppt powerpoint presentation complete deck with slides. The topics discussed in these slides are cooperation, objectives, process, investment, overview. This is a completely editable PowerPoint presentation and is available for immediate download.

  18. 100+ Qualitative research proposal PowerPoint (PPT) Presentations

    View Qualitative research proposal PowerPoint PPT Presentations on SlideServe. Collection of 100+ Qualitative research proposal slideshows.

  19. Research Project Proposal Google Slides Theme & PPT Template

    Premium Google Slides theme, PowerPoint template, and Canva presentation template. Before embarking yourself on a new project, especially if it's about research, you need to set out a proposal to explain its viability. Here at Slidesgo we're offering this theme that you can actually use for any kind of project, regardless of the topic. We ...

  20. Qualitative Research PowerPoint Presentation and Slides

    Introducing Roadmap For Qualitative Research Proposal Template Ppt Visual Aids to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Roadmap, Qualitative Research, 2017 To 2020, using this template. Grab it now to reap its full benefits.

  21. How to Create a Dissertation Proposal Defense PowerPoint (+Example)

    Provide the main argument of why the solution to the problem that you propose is important. Research Question (s)/Hypothesis (es) (1 slide): Provide the research question (s) or hypothesis (es) relevant to your field of study, written exactly as it is in your dissertation proposal. The Literature Review (2 slides):

  22. My research proposal.ppt

    My research proposal.ppt. This document outlines a research proposal that investigates teachers' perceptions of assessing students' oral reading skills in rural primary schools. The study aims to understand teachers' views on reading aloud assessments, and whether their perceptions differ based on years of teaching experience or education level ...

  23. Qualitative Thesis PPT PowerPoint Templates

    Presenting this set of slides with name qualitative market research study proposal ppt powerpoint presentation complete deck with slides. The topics discussed in these slides are cooperation, objectives, process, investment, overview. This is a completely editable PowerPoint presentation and is available for immediate download.