what is mcdonald's mission statement 2021

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McDonald’s Mission Statement, Vision Statement & Purpose

McDonald’s mission statement and vision statement are a response to trends in the global food service industry environment. As the biggest fast-food restaurant chain in the world, the company considers its vision statement and mission statement as essential policy and strategic management tools to ensure continuous growth. The company’s corporate mission statement sets the purpose and related objectives of the restaurant business. In this case, McDonald’s mission statement establishes the company as an accessible and enjoyable food service destination. On the other hand, the firm’s corporate vision statement sets the long-term aims of the fast-food business. Pertinent to competitive rivalry, McDonald’s vision statement pushes the business organization to achieve growth and improvement. Considering major international fast-food competitors, like Burger King , Wendy’s , and Subway, as well as McCafé competitors, like Starbucks and Dunkin’, and smaller regional or local firms, it is essential that McDonald’s develop competencies to strategically manage the effects of competition and to achieve business goals based on the company’s mission and vision.

McDonald’s Purpose Statement . McDonald’s purpose is “ to feed and foster communities. ” This purpose statement indicates operations in the food service industry and social impact regarding community-related goals and objectives in implementing the company’s mission and vision. McDonald’s mission statement relates to this business purpose by focusing on positive dining experiences for everybody. Similarly, this company purpose is expressed in McDonald’s vision statement in terms of strategic goals involving delicious food for the global market. To achieve aims based on this business purpose, the company’s mission and vision are implemented effectively despite the tough competition shown in the Five Forces analysis of McDonald’s Corporation .

McDonald’s Mission Statement

McDonald’s mission statement is “ to make delicious feel-good moments easy for everyone. ” This mission statement highlights the significance of customers and service quality in maintaining the company as a major option for consumers in their food and beverage purchase decisions. McDonald’s mission statement has the following main points:

• Delicious food and beverage
• Good experiences
• Accessibility
• Global market reach

In its mission statement, McDonald’s Corporation uses the word, “delicious,” to represent the desirability of its products, like fries and hamburger meals. Applicable to recipes used for menu items, this point of the corporate mission statement emphasizes effective product development as a success factor in attracting diners to the company’s food and beverage products, and in satisfying the business purpose statement. The second point is based on the term, “feel good moments,” included in McDonald’s mission statement. This point emphasizes positive dining experiences for customers. Such good experiences encourage customers to keep coming back to the company’s fast-food restaurants.

The mission statement’s third point focuses on the ease (accessibility, convenience, and affordability) of purchasing McDonald’s products. This ease factor contributes to consumers’ likelihood of buying the company’s foods and drinks. McDonald’s operations management strategy and productivity affect how the business satisfies such ease criterion. In the fourth point of the mission statement, “everyone” pertains to targeting the global food service market. This means that McDonald’s considers every person a target customer, similar to the emphasis on worldwide operations in the restaurant chain’s vision statement. This part of the company’s mission statement requires support from marketing strategies and tactics to capture customers in the international fast-food market. This strategic support is observable in McDonald’s marketing mix or 4P .

McDonald’s Vision Statement

McDonald’s vision statement is “ to move with velocity to drive profitable growth and become an even better McDonald’s serving more customers delicious food each day around the world. ” This vision statement sets strategic goals for continuous improvement in the restaurant business organization while aligning with the company’s purpose. The following are the main components of McDonald’s vision statement:

• Move with velocity to drive profitable growth
• Become an even better McDonald’s
• Serve more customers delicious food each day around the world

The first and third components of McDonald’s vision statement show that the business aims to grow and expand its operations. This strategic aim entails opening more restaurant locations and improving operational efficiency to optimize profit margins and profitability. With the phrase, “around the world,” the company’s vision statement indicates that the fast-food business targets the global market, similar to the global market reach emphasized in the mission statement. McDonald’s generic competitive strategy and intensive growth strategies support such international growth and expansion objective embodied in the company’s vision statement. The second component focuses on improving the restaurant business, although the company does not state the type of improvement in the corporate vision statement. However, McDonald’s may implement comprehensive business improvements in line with the vision statement, including product development, marketing, franchising, and human resource development. To satisfy this vision statement, the competitive advantages shown in the SWOT analysis of McDonald’s enable the growth and enhancement of the fast-food restaurant chain business and its multinational operations.

Recommendations for McDonald’s Mission & Vision

McDonald’s mission statement satisfies many of the criteria for developing the best mission statements. For example, the company includes product quality (delicious) and part of its business philosophy and self-concept (a provider of feel-good moments) in its mission statement. McDonald’s also includes information about its target consumers (everyone). However, details about the restaurant business stakeholders (employees and others), product characteristics, and the nature of business operations are not satisfactorily included. Even though the mission statement agrees well with the vision statement and the purpose statement, McDonald’s can improve this mission statement by including such information about stakeholders, products, and business operations. This recommendation aims to make it easier to implement the corporate mission statement in all areas of the fast-food business organization and its network of franchised and licensed locations.

McDonald’s vision statement is strong in satisfying the criteria for developing ideal vision statements. The food service company’s vision statement is clear, concise, focused on the future, and agrees with the business purpose. This future-oriented characteristic adds stability to the corporate vision statement, especially in terms of its applicability in the future operations of McDonald’s business. Also, the emphasis on becoming an even better business organization makes the vision statement challenging and inspiring, which are characteristics that help motivate employees to contribute more to further improve the restaurant company. These characteristics make McDonald’s vision statement satisfactory. Still, a suitable improvement would be to include information about how the company can make itself better, to inform the application of the mission statement, and to effectively guide current and future strategies and management approaches used in the food service firm.

• Fitzsimmons, A. B., Qin, Y. S., & Heffron, E. R. (2022). Purpose vs mission vs vision: Persuasive appeals and components in corporate statements. Journal of Communication Management, 26 (2), 207-219.
• McDonald’s Corporation – Form 10-K .
• McDonald’s Corporation – Values in Action .
• McDonald’s Corporation – Who We Are .
• Reid, S. E., & Crawford, C. B. (2022). Crafting the Vision Statement. In Entrepreneurial Vision: A Guide for Charting and Implementing the Visioning Process (pp. 263-276). Cham: Springer International Publishing.
• Strong Quarter Continues McDonald’s Momentum .
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McDonald’s Mission Statement | Vision | Core Values (2024 Analysis)

Company: McDonald’s Corp. CEO : Chris Kempczinski Founders: Richard and Maurice McDonald’s Year founded: 1940 Headquarter:   Chicago, Illinois Employees ( 2021 ): 200,000 Type: Public Ticker Symbol: MCD Revenue (2021) : US$23.2 Billion Profit | Net income ( 202 1):  US$7.5 Billion

Products & Services:  Fast food and Beverages Competitors: Burger King | Chipotle | Wendy’s | Shake Shack | KFC | Chick-Fil-A | Subway | Dunkin Donut | Starbucks | Panera Bread |

Did you know? McDonald’s is the largest supplier of toys in the world. Remember the toys that you get with every happy meal!

Table of Contents

Overview McDonald’s

McDonald’s was founded in 1940 by two brothers, Richard and Maurice. It started as a BBQ stall in San Bernardino, California, and expanded to become one of the most valuable brands globally. From America to Europe, Asia, Africa, and Latin America, the ‘M’ arches are present in major cities globally. It is one of the most recognized fast food chains worldwide.

In recent years, the fast-food giant has focused on global expansion and closed 164 restaurants in the US in 2020 and operates 13,682 outlets in this market. McDonald’s added more than 500 restaurants globally, with 400 new outlets in China. The company now has 39,198 restaurants worldwide . [ 1 ]

From 2017 to 2021, McDonald’s has been averaging $19-$21 Billion in annual revenues. Its net income has been growing steadily year-over-year , from 2015 to 2019. In 2020, McDonald’s innovative adoption of drive-thrus guaranteed success despite the challenges.

These drive-thrus delivered 70% of the chain’s total sales.  In the latest quarter ending March 31, 2021, the fast-food giant accumulated $5.125 billion in revenues, an 8.7% increase year-over-year. [ 2 ]

With 80 years in the sector, both seasoned and aspiring entrepreneurs can learn a thing or two from this global fast-food powerhouse. To understand how McDonald’s has dominated the industry for decades , analyze its mission and values. Here is an in-depth analysis of McDonald’s mission statement and values.

McDonald’s Mission Statement

McDonald’s mission statement is:

“To make delicious feel-good moments easy for everyone.”

What is the meaning of McDonald’s mission statement?

McDonald’s mission statement highlights how the fast-food giant feeds and fosters communities. It consists of three key components:   

• Delicious Food:

From breakfast to burgers, fries, dessert, chicken, and everything in between, McDonald’s has something for everyone. It does not compromise when it comes to the ingredients and quality of its foods.

McDonald’s serves delicious food at affordable prices to make everybody feel good regardless of their financial situation. Food critics take a gastro journey through its entire menu to find their favorite items and experience what McDonald’s is all about. [ 3 ]

• Create Feel-Good Experiences:

McDonald’s serves good food and creates memorable, feel-good moments and experiences for its customers globally. Each McDonald’s outlet optimizes customer experience with personalized services and offerings to meet the needs of consumers in the market.

For example, McDonald’s Japan has been working on consumer-facing digital activities for over 17 years to optimize and enhance in-store experiences for its customers and build more business.

In 2020, the company launched an upgrade of its mobile app to optimize the customer experience in-store. “ Our consumers found it faster, more convenient, and reduced the amount of stress and pressure that comes from standing in line at rush hour ,” said Raphaël Mazoyer, McDonald’s Japan VP of Digital Marketing. [ 4 ]

• Easy for Everyone:

Although McDonald’s is the world’s largest fast-food chain, the company provides a fun and safe environment for everyone. The company’s hands-on management strategy ensures standardized operations across all outlets globally.

Whether it is in the US, Europe, Africa, Asia, or Latin America, customers can walk into any McDonald’s location and get the same level of experience, quality, and welcoming personality they know and love.

It develops restaurant designs and layouts to optimize customer experience and selects convenient locations and hours to guarantee easy access for everyone.

In Nov 2020, McDonald’s announced a new growth strategy that doubles down on the 3 D’s (Digital, Delivery, and Drive-Thru). It strengthens its mobile apps and 25,000 drive-thru lanes worldwide , giving each customer easy access to its delicious burgers, chicken, and coffee globally. [ 5 ]

McDonald’s Core Values

McDonald’s core values define the brand and how it runs its business and restaurants. These values dictate the company’s big and small decisions. They proclaim the company’s commitment to its employees and customers. [ 6 ]

• Serve: We put our customers and people first. The chain will begin piloting the program, which offers personalized orders and deals across all digital touch points at select Phoenix, Arizona, restaurants before a nationwide launch next year. “ Customers’ desire for convenience, speed, and ease will only grow, and we’re ready for that. We’re taking steps to accelerate our phenomenal drive-thru advantage ,” Mason Smoot, McDonald’s senior vice president and CRO. [ 7 ]  
• Inclusion: McDonald’s welcomes everyone and is taking steps to increase women and underrepresented groups in its senior leadership ranks. The company aims to increase minorities in leadership roles by 6% to at least 35% by 2025 . It also seeks to add more women in its top ranks to at least 45% within five years. McDonald’s values inclusion and practices this core value across its operations globally. [ 8 ]  
• Integrity: Whether it is environmental, racial, gender parity, or inclusion, McDonald’s always does the right thing. “Walk-the-walk” is ingrained in the company’s DNA. Tesla and speaks up for vulnerable people in society and acts with integrity. It offers “Speak Up” training to all its staff globally to ensure that everyone working under the Arches shows up to a safe, respectful, and inclusive workplace every day. “ McDonald’s core values are anchored on the value of integrity – above all, we do the right thing. That includes speaking up and choosing to challenge accepted practices by advocating for women ,” said Reginald Miller, Global Chief Diversity, Equity, & Inclusion Officer at McDonald’s. [ 9 ]  
• Community: As a good neighbor, McDonald’s is committed to helping members of the community through several initiatives. The company acknowledges that the younger generation is making the world a better place. It offers HACER National Scholarship Program to help Hispanic students contribute to this transformation. In 2021, McDonald’s will award 30 HACER Scholarships worth $5,000 to $100,000 and give $1000 to thousands of Hispanic students. The company also offers several scholarships targeting different disadvantaged groups in the community. It is giving young people more opportunities to make a difference in their communities. [ 10 ]  
• Family: McDonald’s cares about the well-being of children and families and firmly believes that “ We get better together .” Since 1974, the company has helped Ronald McDonald House Charities (RMHC) to meet the urgent needs of families with sick children. In 2021, McDonald’s affirmed its commitment to stand by RMHC and ensure families always stay together and access the care and resources they need. To fulfill this core value, McDonald’s will donate two cents to RMHC for each Happy Meal sold from January to December 2021 . [ 11 ]

 References & more information

• Maze, J. (2021, Jan. 28). McDonald’s ends a tough year on a strong note . Restaurant Business Online
• Lock, S. (2021, Apr 8). Net income of McDonald’s 2005-2020 . Statista
• LaSane, A. (2020, Feb 3). I ate my way through McDonald’s entire menu . Insider
• Plexure (2020, July 26). How McDonald’s Japan utilized technology to optimize the customer experience in-store . Plexure
• McDonald’s Corp (2020, Nov 9). McDonald’s Announces New Growth Strategy . PRNewswire
• Beckett, E. M. (2020, Nov 9). McDonald’s new loyalty program will optimize digital, drive-thru opportunit ies. Restaurant Dive
• Lucas, A. (2021, Feb 18). McDonald’s sets targets to diversify its leadership seeks gender parity by 2030 . CNBC
• McDonald’s. Our Company . McDonald’s Corporate  
• Editorial Staff (2021, March 2). McDonald’s Global Chief DE&I Officer makes an IWD statement . Where Women Work
• Editorial (2020, Dec 6). How to Win a McDonald’s Scholarship . My Scholly
• RMHC (2021, Jan 1). Helping families stay close since 1974 . McDonald’s Community
• Image by  Pexels  from Pixabay  

She is a data scientist and serial marketer, she brings a unique analytical perspective and extensive knowledge in marketing from her years of experience working for tech giants and starts ups.

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McDonald’s Mission and Vision Statement Analysis (Updated)

In this article, we will examine McDonald’s mission statement, vision statement, and core values, analyzing what they mean and how they have evolved. 

We will also explore the history of McDonald’s mission statement, highlighting key milestones in its development and evolution. 

Through this analysis, we hope to gain a deeper understanding of McDonald’s as a company and its commitment to providing customers with delicious feel-good moments.

Table of Contents

About McDonald’s

McDonald’s is a multinational fast-food restaurant chain known for its signature menu items such as the Big Mac, Quarter Pounder, and french fries. 

Founded in 1940 in San Bernardino, California, the company has grown to become one of the largest fast-food chains in the world, with over 38,000 locations in more than 100 countries. 

McDonald’s is often associated with convenience, affordability, and consistency in its food and service.

McDonald’s Mission Statement

McDonald’s mission statement is: “ To make delicious feel-good moments easy for everyone. ” It can be analyzed in several parts to understand its meaning and implications fully.

Firstly, the mission statement emphasizes the importance of making moments that are “feel-good.” This can be interpreted as a focus on providing food and experiences that are enjoyable and satisfying for customers. The statement suggests that McDonald’s aims to create positive emotions and experiences for its customers.

Secondly, the mission statement highlights the importance of making these “feel-good moments” easy for everyone. This can be understood as a commitment to providing convenient and accessible services that are available to a wide range of people. 

By making these experiences easy and accessible, McDonald’s aims to create a sense of inclusivity and community around its brand.

Thirdly, the mission statement implies a focus on deliciousness, which is a core aspect of the McDonald’s brand. The company is known for its signature menu items and flavors, and the mission statement suggests that McDonald’s prioritizes the taste and quality of its food.

Overall, the mission statement suggests that McDonald’s aims to provide enjoyable, accessible, and delicious experiences for its customers. 

In addition, by emphasizing the importance of “feel-good moments,” the company aims to create positive emotions and connections with its customers while prioritizing convenience and accessibility.

McDonald’s Vision Statement

McDonald’s vision statement sounds as follows: “Our strategy is underpinned by our focus on running great restaurants, empowering our people, and getting faster, more innovative, and more efficient at solving problems for our customers and people. ” 

The vision statement emphasizes the importance of running great restaurants, which can be understood as a commitment to providing high-quality food, service, and experiences to customers. This suggests that McDonald’s prioritizes excellence and consistency in its operations.

Additionally, the vision highlights the importance of empowering McDonald’s people, which can be interpreted as a focus on employee development, engagement, and satisfaction. This suggests that McDonald’s values its employees as a critical part of its business success.

It also implies a commitment to innovation and efficiency in problem-solving. This can be understood as a focus on continuous improvement and staying ahead of competitors through new ideas and approaches. This suggests that McDonald’s aims to remain relevant and competitive in a rapidly changing market.

To put it short, the vision statement suggests that McDonald’s aims to be a successful, innovative, and people-oriented business that prioritizes excellence, employee empowerment, and problem-solving. By emphasizing these aspects of its strategy, the company aims to maintain its position as a leading fast-food chain and continue to provide value to its customers and stakeholders.

McDonald’s Core Values

McDonald’s core values are service, inclusion, integrity, community, and family. Here is a detailed analysis of each of these values:

• Serve: This value highlights McDonald’s commitment to providing high-quality service to its customers. It implies a focus on putting customers first and ensuring that their needs are met. McDonald’s emphasizes the importance of service by training its employees to be friendly, efficient, and attentive to customers’ needs.
• Inclusion: This reflects McDonald’s commitment to creating an inclusive environment that welcomes diversity and respects differences. It implies a focus on treating all customers and employees with respect, regardless of their background or identity. McDonald’s aims to create a welcoming environment for everyone, regardless of race, ethnicity, gender, religion, or sexual orientation.
• Integrity: This emphasizes McDonald’s commitment to doing the right thing, even when it’s not easy or popular. It implies a focus on honesty, transparency, and ethical behavior. McDonald’s aims to build trust with its customers and stakeholders by demonstrating integrity in its actions and decisions.
• Community: This value reflects McDonald’s commitment to being a responsible and active member of the communities it serves. It implies a focus on giving back to local communities, supporting local businesses, and addressing social issues. McDonald’s aims to create positive change in the communities it operates in by partnering with local organizations and engaging in philanthropic activities.
• Family: This reflects McDonald’s focus on family-friendly experiences, both in its restaurants and in its advertising. It implies a commitment to creating an environment that is welcoming and comfortable for families with children. McDonald’s aims to create positive memories and experiences for families by offering menu items and activities that appeal to children and adults alike.

Overall, McDonald’s core values reflect its commitment to providing high-quality service, fostering inclusion and diversity, upholding integrity, being an active member of local communities, and creating family-friendly experiences. 

By emphasizing these values, McDonald’s aims to build a strong brand identity and maintain a positive reputation with its customers and stakeholders.

McDonald’s Mission Statement History

Here is an outline of McDonald’s mission statement history, grouped by year from newest to oldest:

• Present day: McDonald’s mission statement is “ Our mission is to make delicious feel-good moments easy for everyone. “
• 2020: McDonald’s previous mission statement was “ To be our customers’ favorite place and a way to eat and drink. ” This mission statement emphasized the importance of customer satisfaction and convenience.
• 2014: McDonald’s mission statement was “ To be the world’s best quick-service restaurant experience. ” This mission statement reflected the company’s focus on providing high-quality service and experiences to customers.
• 2003: McDonald’s mission statement was “ To be the best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value so that we make every customer in every restaurant smile. ” This mission statement emphasizes McDonald’s commitment to excellence and customer satisfaction.
• The 1980s-1990s: McDonald’s mission statement was “ Quality, Service, Cleanliness, and Value. ” This mission statement reflected the company’s focus on providing high-quality food and service to customers while also emphasizing the importance of cleanliness and affordability.
• The 1950s-1970s: McDonald’s mission statement was “ QSC & V. ” This shorthand phrase stood for Quality, Service, and Cleanliness, with the added emphasis on “V” for value. This mission statement reflected McDonald’s commitment to providing high-quality food and service to customers while also emphasizing the importance of affordability.

Overall, McDonald’s mission statement has evolved, reflecting changes in the company’s strategic priorities and customer expectations. 

From a focus on quality, service, and cleanliness in the 1950s-1970s to a more customer-centric focus in the 2000s-2020s, McDonald’s mission statement has always emphasized the importance of providing value and satisfaction to customers.

In conclusion, McDonald’s is a globally recognized fast-food chain that has established itself as a leader in the industry. 

The company’s mission statement, vision statement, and core values reflect its commitment to providing high-quality food and service to customers while also emphasizing the importance of inclusion, integrity, community, and family. 

McDonald’s mission statement has evolved, reflecting changes in the company’s strategic priorities and customer expectations. 

However, the company’s core focus on customer satisfaction and value has remained constant. 

As McDonald’s continues to adapt to changing consumer trends and preferences, it will undoubtedly continue to play a significant role in the fast-food industry and remain a favorite of customers worldwide.

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Mission and Values

Making delicious feel-good moments easy for everyone., mcdonald’s mission.

This is how we uniquely feed and foster communities. We serve delicious food people feel good about eating, with convenient locations and hours and affordable prices, and by working hard to offer the speed, choice and personalization our customers expect. At our best, we don’t just serve food, we serve moments of feel-good, all with the lighthearted, unpretentious, welcoming, dependable personality consumers know and love.

Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.

We Put Our Guests and People First.

We Open Our Doors to Everyone.

We Do the Right Thing.

We Are Good Neighbors.

We Get Better Together.

Diversity, Equity and Inclusion

McDonald’s has a long history of striving to be a pioneer and pacesetter valuing diversity, inclusion and equity. We strive to unlock the full potential of our people by creating an inclusive workplace where every employee feels their culture, identity, and experiences are valued and respected.

Since 1974, McDonald’s has helped support the Ronald McDonald House Charities (RMHC) mission around the world.

When you work at McDonald’s you will know you are being a good neighbor through the support of Ronald McDonald House Charities (RMHC). RMHC is a charitable organization that cares for families with sick children around the world. It’s people like you — McDonald's customers and employees that have been making a difference for RMHC since 1974.

Gender Strategy

We’re committed to inspiring workplaces where everyone – from crew to c-suite – is equally supported and empowered to realize their full potential. But we also want to drive progress on a global scale by encouraging franchisees, suppliers and other partners to deliver initiatives that drive gender balance and improve diversity, with the goal of reaching millions of women worldwide.

Our Purpose & Impact

Here at McDonald’s, our purpose is to feed and foster communities. When we say, “billions served,” we’re not just talking about burgers. We’re talking about serving our communities, customers, crew, farmers, franchisees and suppliers. Because we know there’s a difference between being in a community and being part of one. City lines, county lines, even state lines.

These things don’t create communities. People do. We’re consistently inspired by the way people come together in ways big and small to support their communities. But they can’t afford to go it alone – they need support now more than ever. In response, we’re prioritizing our role and commitments in the tens of thousands of communities we operate in. We’re also speaking up about our impact on the communities we have been serving for more than 65 years, and how we plan to feed and foster the future of those communities over the next 65 years. How can McDonald’s make the biggest difference? As we look to the future, we believe we can have an even greater impact by focusing on four areas that matter to our communities.

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McDonald’s Mission Statement

This is McDonald’s Corporation mission statement overview in 2013. For more information on how to write a mission statement , please refer to our article.

Company Background

McDonald’s is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees.

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success )

McDonald’s mission is evaluated 2.2 points out of 4.5, indicating an average level. The statement lacks following components: products and services, technology, concern for public image and concern for employees. McDonald’s mission doesn’t mention any of the values used in our evaluation framework, but provides their values separately. McDonald’s values that guide company’s actions and decisions are:

• We place the customer experience at the core of all we do
• We are committed to our people
• We believe in the McDonald’s System
• We operate our business ethically
• We give back to our communities
• We grow our business profitably
• We strive continually to improve

The statement is customer-oriented, which means that the company is focused on satisfying customer needs, which is exactly what McDonald’s stress in its mission. Nonetheless, McDonald’s statement doesn’t fully reveal company’s ‘reason for being’ and poorly communicates primary business information to its stakeholders.

• McDonald’s (2013). Mission & Values. Available at: http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html
• SWOT Analysis of McDonald's (5 Key Strengths in 2023)
• BMW Mission Statement
• Mission Statement for Success
• Amazon Mission Statement
• Apple Mission Statement

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McDonald’s Mission Statement 2021: A Full Analysis Of Its mission

Are you looking for McDonald’s Mission Statement Analysis? Check out our detailed analysis of the topic!

Mcdonald’s corporation is a fast-food company that was founded in 1940. It was initially a restaurant that Maurice McDonald operated in California, United States. Then they rechristened their business into a roadside stand that used to sell hamburgers and gradually turned their company into a franchise. In 1955, Ray Kroc joined the company as a franchise agent and began purchasing from McDonald’s chain. 

McDonald’s’s mission statement is:

“Our mission is to become our customers’ favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which centers on an exceptional customer experience – People, Products, Place, Price and Promotion. ”

It is one of the most popular fast-food restaurants in the US and is also one of the most popular franchises worldwide. Every day, the restaurant serves almost 1% of the world’s total population. That said, a staggering 68 million people stop by the restaurant either to dine-in or take away. McDonald’s is a massive part of life for most Americans, including the president of the country. 

To know more about the operations of the corporation, keep reading. 

McDonald’s Mission Statement

• The company has a mission to make several delicious, feel-good moments easy for every individual. To be more precise, the corporate mission statement of this company is, “To provide a fun and safe environment where the consumers of the company can enjoy good food, made with quality ingredients and offered at affordable prices”. 
• The mission statement of the company enables them to foster and feed communities. The company is serving delicious food, and people feel good about eating. 

Source: UNSPLASH  

The franchises of the corporation are all situated at convenient locations and offer food at affordable rates. The entire team strives hard to offer choice, speed, personalization, etc., beyond their consumers’ expectations. They aim to serve moments where the consumers can feel good, with lighthearted, welcoming, unpretentious, and dependable personalities that the consumers know and love. 

Why Does McDonald’s Have Such A Mission Statement? 

McDonald’s has such a mission statement because a single statement covers all aspects of its operations. Firstly the statement highlights the safe and fun environment of the outlets run by McDonald’s. One of the company’s primary focuses is to provide the best possible experience to the consumers in every possible manner. The company successfully differentiates itself from its competitors through the quality of service offered and by building an inimitable brand image. 

The statement also highlights good food made with quality ingredients. This determines that the quality of food offered by McDonald’s is highly considerable. It achieves this by constantly monitoring the food products offered by its supply chain. The quality of raw materials is looked after, more specifically. The company also seeks to serve a large consumer base, and hence it offers food at affordable rates. 

Why Is McDonald’s Mission Statement Impactful?

The Mission Statement of a company sets the purpose and related activities of the business. In the same way, the mission statement of McDonald’s establishes the organisation as a food service destination that is a favourite of many and influential as well. The mission statement of this company highlights the importance of the consumers and is one of the primary focuses. The mission statement emphasizes that the company wants to become the most favourite food destination of its consumers. 

Source: PIXABAY  

To become the favourite of its consumers, the menu of McDonald’s is designed to satisfy the preferences of a majority of the customer base. It includes fast food options in its menu, and they include burgers and fries. The company’s corporate mission statement focuses on two significant points, becoming the favourite place and the favourite way as well. The mission statement is very impactful as its primary focus is its consumers, and the company keeps its customer base happy by serving them everything good at pocket-friendly rates. 

Get Inspired Through McDonald’s mission Statement

The mission and vision statement of McDonald’s exhibits the company’s tenacity in a highly competitive industry. The business landscape is ever-changing, and because of this, McDonald’s has learned the art of altering the two corporate statements of its business to make sure that its business stays abreast with the latest trends. At the same time, the critical elements of the company are also maintained in its mission and vision statements. 

The company’s mission statement shows that it aims to become much more than just another chain of fast-food restaurants. With its unique style, it aims to stand out in the crowd. It wants to establish a connection with its customers so that eating and drinking becomes different for them. This helps them ensure strong customer engagement and a better brand image for McDonald’s. 

Other Core McDonald’s mission Strategies

The core values of McDonald’s define the brand and also how the business and operations are run. The values help in dictating big and small decisions of the company. Its core values are the cornerstone of its success. The commitment of the company has always been the backbone of it to drive their corporation towards success. Its core values define who they are and how they run their business and restaurants. 

The company lives by its core values and employs them to make decisions of all kinds, big or small. The values help define the company as a brand and also the people whom they trust and serve. 

The company’s mission statement, vision statement, and core values establish a perfect growth culture for the company. Also, it plays a significant role in driving the company forward towards success. Acknowledging the importance of the preferences and needs of the consumers is something that McDonald’s values. 

It also encourages respect for its people. McDonald’s desires to offer the best possible experience for the consumers in its outlet. The company wants to focus on offering high-quality food and service at affordable rates. Its mission statement helps attain the set goals and hence helps the company thrive. 

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Netflix mission Statement 2021: A Full Analysis Of Its mission

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What's McDonald's Mission Statement?

May 21, 2018

Our aim is to provide a fun and safe environment where our customers can enjoy good food made with quality ingredients at affordable prices.

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Ex Baltimore top-prosecutor Marilyn Mosby sentencing hearing for perjury, fraud begins

Baltimore's former top prosecutor is set be sentenced on perjury and mortgage fraud convictions after jurors in two separate trials determined she lied about financial hardship during the pandemic to access money from the city and buy a Florida vacation home.

Marilyn Mosby, 44, is slated to appear before a federal judge Thursday for the start of a sentencing hearing after being found guilty of two counts of perjury following a four-day November trial.

During a second trial in February, she was found guilty of making a false mortgage application when she was Baltimore City State’s Attorney, relating to the purchase of a condominium in Long Boat Key, Florida. The jury acquitted Mosby of making a false mortgage application related to her purchase of a home in Kissimmee, Florida.

Mosby garnered national attention nearly a decade ago when she charged six Baltimore police officers in connection to the death of Freddie Gray. A Black man, Gray, 25, died in police custody in April 2015 a week after he suffered a severe spinal injury while traveling without a seatbelt in the back of a van on the way to the police station.

McDonald's may soon charge for refill: Here's what to know as chain phases out self-serve drink machines

Marilyn Mosby's November verdict for perjury

During the fall trial, jurors determined in May and December of 2020 , Mosby submitted “Coronavirus-Related Distribution Requests” for one-time withdrawals of $40,000 and $50,000 from City of Baltimore’s Deferred Compensation Plan.

According to evidence presented at trial, Mosby lied about meeting at least one of the qualifications for a distribution, claiming she experienced financial hardship from the coronavirus "as a result of being quarantined, furloughed, or laid off; having reduced work hours; being unable to work due to lack of childcare; or the closing or reduction of hours of a business she owned or operated." 

In the end, jurors found Mosby did not experience financial adversity and received her full gross salary of nearly $248,000 from Jan. 1-Dec. 29, 2020.

Mosby faces up to five years in prison for each count of perjury in that case, prosecutors said.

UPS driver kills co-worker on duty: Police said worker tracked fellow driver on delivery route before fatal shooting

Marilyn Mosby's February mortgage fraud verdict

According to evidence presented at trial, Mosby lied on an application for a $428,400 mortgage to buy a condo in Long Boat Key in February 2021. In the application, Mosby falsely stated she received a $5,000 gift from her husband to be applied to the purchase of the property.

Mosby did it to secure a lower interest rate, jurors found, and determined she did not receive a gift from her husband, but instead transferred the $5,000 to him and he transferred it back to her.

Mosby faces up to 30 years in prison for the felony charge in that case.

Mosby lost top prosecutor job in 2022

Mosby, who served as the state's attorney for Baltimore from 2015 to 2023, lost the Democratic primary for the job in 2022 to Ivan Bates , sworn in as the 26th State’s Attorney for the city in January 2023.

United States Attorney for the District of Maryland  Erek L. Barron released in a statement following the February trial: "We humbly respect the court’s considered rulings, opposing counsels’ zealous advocacy, and the wisdom of both jury verdicts in this case and we remain focused on our mission to uphold the rule of law."  

“Ms. Mosby’s conduct undermines the confidence the public deserves to have in their government officials," FBI's Baltimore Field Office Special Agent R. Joseph Rothrock said.

Natalie Neysa Alund is a senior reporter for USA TODAY. Reach her at [email protected] and follow her on X @nataliealund.

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