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What is a Dissertation? Everything You Need to Know 

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Cait Williams is a Content Writer at Scholarships360. Cait recently graduated from Ohio University with a degree in Journalism and Strategic Communications. During her time at OU, was active in the outdoor recreation community.

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Cari Schultz is an Educational Review Board Advisor at Scholarships360, where she reviews content featured on the site. For over 20 years, Cari has worked in college admissions (Baldwin Wallace University, The Ohio State University, University of Kentucky) and as a college counselor (Columbus School for Girls).

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What is a Dissertation? Everything You Need to Know 

Your dissertation, the final piece of the puzzle that stands between you and the completion of your doctoral degree . Okay, so that’s not the actual definition of the word “dissertation,” but when you’re writing one, that can feel true at times! Keep reading to learn the academic definition and take a more in depth look at what a dissertation is and how to navigate writing one. So, let’s go!  

Related : Top fully funded PhD programs

Dissertation vs. thesis  

While dissertation and thesis are sometimes used interchangeably, they actually refer to two different pieces of writing. A thesis is traditionally completed at the end of a masters program . It is based on pre-existing research and showcases your ability to understand the information you have been learning about in your program.   

A dissertation is much longer than a thesis and is completed at the end of a PhD or doctorate program . It is the last thing you need to complete in order to earn your doctorate in your chosen field. It will be about a topic of your choosing that is within your field of study. Instead of using all pre-existing information though, you will conduct a portion of your own research and propose new ideas.

See also : Top scholarships for graduate students   

What do you write about when completing a dissertation?

What you write about will depend on what field of study you are in. A dissertation is designed to be your own. Meaning that what you write about should be a new idea, a new topic, or question that is still unanswered in your field. Something that you will need to collect new data on, potentially interview people for and explore what information is already available.  

Generally, an idea will need to be approved or at least discussed with whoever is overseeing your dissertation before you begin writing. It’s important to put time and effort into choosing a topic that you will be able to find either existing research for and add to, or a topic that you will be able to establish your own methods of data collection for. Again, the goal of your dissertation is to add to your field.   

How long does a dissertation need to be?  

Your dissertation length will vary, but you can generally count on it to be around 2-3 times the length of your thesis. A standard thesis is roughly 80 to 100 pages. So, on the short end you’re looking at a 200 pages dissertation, while the longer end can reach as high as 400 pages.  

How long does it take to write?  

The page count for a dissertation is enough to scare even the best writers away, but take a breath and rest easy knowing that this is not something you complete in just one semester or even two. On the short end you will have a year to write your dissertation, while the longer end can offer as much as two years to complete your dissertation. During this time, you will work with an advisor who can watch over you and help you along the way.  

The parts of a dissertation   

A dissertation is not just one long paper you must write. Thankfully, it is broken down into manageable pieces that you complete over time.  

Choosing a topic  

The first thing you will do is come up with your topic. Again, your topic will need to be approved by whoever is overseeing your dissertation. If they think that it may not be a strong topic, they will let you know. Even if a topic is approved though, you’ll need to do research around that topic first to make sure that it has not already been covered, or if it has that you take into consideration what has been done and add to the topic in a new way.  

Research  

Research can mean looking at what already exists, as well as conducting your own research to add to a proposed idea of yours. Your research can take many different forms depending on what field you are in. Research can be costly at times, so be sure to check out what funding opportunities are available for doctoral research. There are even post PhD research grants you should be familiar with if you intend to continue researching.  

Chapter break down  

A dissertation generally consists of five chapters. We’ve written them out below with a brief description of each and what they include.   

Introduction – Just as you would expect, this is where you will introduce your topic and what you plan to discuss  

Literature review – This section will address the research you have found that has already been done, or found has not been done, that pertains to your topic  

Methodology – How you go about collecting information for your dissertation, whether it be conducting your own research or delving deep into what has already been done, will be discussed in the methodology section 

Results – Your results will analyze the information you gathered  in regard to your topic 

Discussion – Finally, your discussion section will assess the meaning of your results and it is also where you will add your own ideas, rooted in research, about what those results mean in a broader context in regard to your field 

There will be more parts of your dissertation that are not included in the chapters, but the bulk of your dissertation will be made up by these five chapters. Things like title pages, references, appendices, and table of contents will also be included.  

Defending your dissertation  

Believe it or not, it’s not enough just to write your dissertation–you also have to defend your dissertation. This is another reason why taking a thorough amount of time to choose your topic is so important. You’ll likely need to propose your initial dissertation idea, but that will be much simpler and shorter. Your final defense will be much lengthier and in depth.  

During your defense, you will present your dissertation to a committee. It’s likely that you’ll be at least somewhat familiar with those on the committee; they are not just randomly picked. They will ask you questions about your research, and you will need to respond to each question. A defense generally takes around two hours. The point of a defense is not to have people try to undermine your work, but for you to exemplify your expertise in your field.  

Failing your dissertation  

Nobody wants to think about failing, but unfortunately, you can fail your dissertation. However, let’s talk about a few things before we just leave it at that. First, if you are afraid of failing your dissertation, this is something that you should speak to your advisor about. They can help you determine if there should be legitimate concerns or if you are getting in your own head.  

Second, even if you do fail your dissertation, you are usually allowed to resubmit one time. This of course is not ideal, but it does give you a little room to breathe. Your goal is to do great from the start, but remember this is not an easy task. You’ll likely have plenty of bumps along the way! 

Again, if you have concerns about failing, address them sooner rather than later and seek help. There are bound to be plenty of people and services around you, as well as additional services that you can pay for which will help review your materials and guide you along.

Key Takeaways

  • Dissertations are completed as the last step of your PhD or doctorate degree 
  • Your dissertation will be related to a topic or question in your field of study that you choose 
  • Dissertations take anywhere from one to two years to complete and can be upwards of three hundred pages long 
  • Your dissertation is designed to showcase your expertise in your field and your addition of new ideas to the field about a particular question or area 

Frequently asked questions about dissertations  

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  • Dissertation

How to Write a Dissertation | A Guide to Structure & Content

A dissertation or thesis is a long piece of academic writing based on original research, submitted as part of an undergraduate or postgraduate degree.

The structure of a dissertation depends on your field, but it is usually divided into at least four or five chapters (including an introduction and conclusion chapter).

The most common dissertation structure in the sciences and social sciences includes:

  • An introduction to your topic
  • A literature review that surveys relevant sources
  • An explanation of your methodology
  • An overview of the results of your research
  • A discussion of the results and their implications
  • A conclusion that shows what your research has contributed

Dissertations in the humanities are often structured more like a long essay , building an argument by analysing primary and secondary sources . Instead of the standard structure outlined here, you might organise your chapters around different themes or case studies.

Other important elements of the dissertation include the title page , abstract , and reference list . If in doubt about how your dissertation should be structured, always check your department’s guidelines and consult with your supervisor.

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Table of contents

Acknowledgements, table of contents, list of figures and tables, list of abbreviations, introduction, literature review / theoretical framework, methodology, reference list.

The very first page of your document contains your dissertation’s title, your name, department, institution, degree program, and submission date. Sometimes it also includes your student number, your supervisor’s name, and the university’s logo. Many programs have strict requirements for formatting the dissertation title page .

The title page is often used as cover when printing and binding your dissertation .

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The acknowledgements section is usually optional, and gives space for you to thank everyone who helped you in writing your dissertation. This might include your supervisors, participants in your research, and friends or family who supported you.

The abstract is a short summary of your dissertation, usually about 150-300 words long. You should write it at the very end, when you’ve completed the rest of the dissertation. In the abstract, make sure to:

  • State the main topic and aims of your research
  • Describe the methods you used
  • Summarise the main results
  • State your conclusions

Although the abstract is very short, it’s the first part (and sometimes the only part) of your dissertation that people will read, so it’s important that you get it right. If you’re struggling to write a strong abstract, read our guide on how to write an abstract .

In the table of contents, list all of your chapters and subheadings and their page numbers. The dissertation contents page gives the reader an overview of your structure and helps easily navigate the document.

All parts of your dissertation should be included in the table of contents, including the appendices. You can generate a table of contents automatically in Word.

If you have used a lot of tables and figures in your dissertation, you should itemise them in a numbered list . You can automatically generate this list using the Insert Caption feature in Word.

If you have used a lot of abbreviations in your dissertation, you can include them in an alphabetised list of abbreviations so that the reader can easily look up their meanings.

If you have used a lot of highly specialised terms that will not be familiar to your reader, it might be a good idea to include a glossary . List the terms alphabetically and explain each term with a brief description or definition.

In the introduction, you set up your dissertation’s topic, purpose, and relevance, and tell the reader what to expect in the rest of the dissertation. The introduction should:

  • Establish your research topic , giving necessary background information to contextualise your work
  • Narrow down the focus and define the scope of the research
  • Discuss the state of existing research on the topic, showing your work’s relevance to a broader problem or debate
  • Clearly state your objectives and research questions , and indicate how you will answer them
  • Give an overview of your dissertation’s structure

Everything in the introduction should be clear, engaging, and relevant to your research. By the end, the reader should understand the what , why and how of your research. Not sure how? Read our guide on how to write a dissertation introduction .

Before you start on your research, you should have conducted a literature review to gain a thorough understanding of the academic work that already exists on your topic. This means:

  • Collecting sources (e.g. books and journal articles) and selecting the most relevant ones
  • Critically evaluating and analysing each source
  • Drawing connections between them (e.g. themes, patterns, conflicts, gaps) to make an overall point

In the dissertation literature review chapter or section, you shouldn’t just summarise existing studies, but develop a coherent structure and argument that leads to a clear basis or justification for your own research. For example, it might aim to show how your research:

  • Addresses a gap in the literature
  • Takes a new theoretical or methodological approach to the topic
  • Proposes a solution to an unresolved problem
  • Advances a theoretical debate
  • Builds on and strengthens existing knowledge with new data

The literature review often becomes the basis for a theoretical framework , in which you define and analyse the key theories, concepts and models that frame your research. In this section you can answer descriptive research questions about the relationship between concepts or variables.

The methodology chapter or section describes how you conducted your research, allowing your reader to assess its validity. You should generally include:

  • The overall approach and type of research (e.g. qualitative, quantitative, experimental, ethnographic)
  • Your methods of collecting data (e.g. interviews, surveys, archives)
  • Details of where, when, and with whom the research took place
  • Your methods of analysing data (e.g. statistical analysis, discourse analysis)
  • Tools and materials you used (e.g. computer programs, lab equipment)
  • A discussion of any obstacles you faced in conducting the research and how you overcame them
  • An evaluation or justification of your methods

Your aim in the methodology is to accurately report what you did, as well as convincing the reader that this was the best approach to answering your research questions or objectives.

Next, you report the results of your research . You can structure this section around sub-questions, hypotheses, or topics. Only report results that are relevant to your objectives and research questions. In some disciplines, the results section is strictly separated from the discussion, while in others the two are combined.

For example, for qualitative methods like in-depth interviews, the presentation of the data will often be woven together with discussion and analysis, while in quantitative and experimental research, the results should be presented separately before you discuss their meaning. If you’re unsure, consult with your supervisor and look at sample dissertations to find out the best structure for your research.

In the results section it can often be helpful to include tables, graphs and charts. Think carefully about how best to present your data, and don’t include tables or figures that just repeat what you have written  –  they should provide extra information or usefully visualise the results in a way that adds value to your text.

Full versions of your data (such as interview transcripts) can be included as an appendix .

The discussion  is where you explore the meaning and implications of your results in relation to your research questions. Here you should interpret the results in detail, discussing whether they met your expectations and how well they fit with the framework that you built in earlier chapters. If any of the results were unexpected, offer explanations for why this might be. It’s a good idea to consider alternative interpretations of your data and discuss any limitations that might have influenced the results.

The discussion should reference other scholarly work to show how your results fit with existing knowledge. You can also make recommendations for future research or practical action.

The dissertation conclusion should concisely answer the main research question, leaving the reader with a clear understanding of your central argument. Wrap up your dissertation with a final reflection on what you did and how you did it. The conclusion often also includes recommendations for research or practice.

In this section, it’s important to show how your findings contribute to knowledge in the field and why your research matters. What have you added to what was already known?

You must include full details of all sources that you have cited in a reference list (sometimes also called a works cited list or bibliography). It’s important to follow a consistent reference style . Each style has strict and specific requirements for how to format your sources in the reference list.

The most common styles used in UK universities are Harvard referencing and Vancouver referencing . Your department will often specify which referencing style you should use – for example, psychology students tend to use APA style , humanities students often use MHRA , and law students always use OSCOLA . M ake sure to check the requirements, and ask your supervisor if you’re unsure.

To save time creating the reference list and make sure your citations are correctly and consistently formatted, you can use our free APA Citation Generator .

Your dissertation itself should contain only essential information that directly contributes to answering your research question. Documents you have used that do not fit into the main body of your dissertation (such as interview transcripts, survey questions or tables with full figures) can be added as appendices .

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  • The University of Warwick

MBA dissertation help: How to choose a topic, plan, and write your dissertation

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MBA dissertations and consultancy projects are the final modules on most MBA programmes . Our participants can opt for either a traditional dissertation (with a theoretical focus) or a hands-on project, which will see you consulting for a real organisation alongside a team of peers.  

Whether you choose a dissertation or consultancy project, you will still be required to submit a written exploration of a research question that is relevant to the world of business as part of the module. This guide offers MBA dissertation help that remains applicable whichever route you take on your Full-time MBA.

Read on to learn about the early stages of the process, choosing a topic, planning out your workload, and how to write an MBA dissertation or individual consulting report. Written by the MBA team here at Warwick Business School (WBS), this article also features some helpful first-hand advice from one of our MBA graduates, Kristen Rossi who studied our Full-time MBA.

An introduction to MBA dissertations and consultancy projects

Completing either an MBA dissertation or consultancy project is a requirement on Full-time MBA courses ; alternatively, participants at WBS can opt for an internship to satisfy the Capstone module .

Although this work will be completed towards the end of your programme, it’s worth getting ahead of the game. Given that your dissertation or project will contribute significantly towards your final result, we recommend learning about the requirements and how the process works even before you apply for an MBA.

As Full-time Warwick MBA graduate, Kristen Rossi, puts it: 

From the second the MBA started, there was talk of “The Project & Dissertation” – the part of the MBA that is worth the most credit, which will probably involve an outside company, and (gasp) that you will do alone!

Unless you take part in an internship in place of the module, your first port of call is to choose between an MBA dissertation or a consultancy project. Seem like a daunting decision to make? We’ve outlined the key points of difference to help you get off on the right track.

What is an MBA dissertation?

An MBA dissertation is an independent, yet supervised, research project. It is designed to demonstrate that you have assimilated your learning throughout the MBA course and that you can explore a business issue thoroughly, considering multiple perspectives on the subject.

The output from an MBA dissertation is a piece of written work that explores a research question relevant to the world of business. You could explore any one of a wide range of different topics as part of the dissertation, but your writing should have an academic focus with a strong grounding in theory and your own independent research.

At WBS, you may also choose to focus on Entrepreneurship as part of your MBA dissertation, which is a requirement if you choose the Entrepreneurship Specialism. This allows you to take a deep dive into a new business idea, tackle an existing issue, or use the opportunity to help launch your own venture.

What is a strategic consultancy project?

A strategic consultancy project provides you with hands-on experience of consulting on behalf of a real organisation and investigating a specific business challenge that it faces. Taking place for 10 to 12 weeks over the summer period, you’ll work alongside a group of your peers at the same organisation.

WBS participants can choose their own groups and, as Kristen comments, are given support in sourcing a project: 

The consultancy project and dissertation is usually supported by a client who has a topic or question that they would like to know more about. WBS provides specific, mandatory careers sessions dedicated to the consultancy project and dissertation.

The Business School has partnered with many global industry leaders as part of the consultancy projects, from Barclays to Sony and Microsoft. 

Once you’ve chosen a group and organisation, each participant selects their own distinct research question. The deliverable is then an individual consulting report addressing this question.

You can find out more about consultancy projects from Antonia in the film below:

The differences between an MBA dissertation and consultancy project

A consultancy project still requires you to produce an extended piece of written work in the form of your individual consulting report, but it differs from an MBA dissertation in a number of ways:

  • A strategic consultancy project is hands-on, requiring you to engage with a business issue faced by a real organisation, whereas an MBA dissertation is more theoretical.
  • The scope of the issue you explore as part of a project will typically be much narrower and more focused than a dissertation, which can investigate a much broader topic area.
  • An MBA dissertation should aim to further the academic community’s understanding of a particular area of business; a consultancy project is geared towards solving a real-world business problem for a specific organisation or group of organisations.

How will a dissertation or project benefit you?

This final phase of your MBA course gives you the opportunity to explore a particular topic in great depth, enhancing your academic or practical understanding of an area of business. 

For many participants the dissertation or project is a formative experience that has a tangible impact on their future career paths, supporting their professional ambitions.

But don’t just take it from us. What does Kristen have to say?

“I can only speak for myself, but with the project and dissertation, I gained three things. Firstly, slightly superficial, I now have a fabulous new brand on my CV, Aston Martin Lagonda. 

“Secondly, through the interviews I conducted for my primary research I had the privilege to learn a lot about the luxury automotive sector, which I would otherwise have not had the opportunity to learn as much about. Writing to and setting up a conversation with the CMO of a major firm is made easier when you have WBS and the justification of a dissertation, and the information they share is priceless. 

“Thirdly, although tedious, I had the opportunity to deep-dive into a particular topic – marketing ROI best practices. This really helped me to understand the challenges and remedies of this topic in depth and will certainly help me as I make my career jump in the coming months.”

Choosing an MBA dissertation topic

Like many participants, you may feel nervous about the thought of choosing a suitable MBA dissertation topic. In reality, however, this is nothing to worry about.

As you progress through the early stages of your MBA programme, you’ll undoubtedly find yourself drawn to a particular area of study or type of business problem. The direction you take is also likely to be influenced by your pre-existing career goals and professional experience. 

On this point, Kristen recommends that you make the project work for you:

When choosing your client project and dissertation, try to focus on an industry and topic that you hope to transition into. If you are looking to move into finance, work on a project that will provide you with the knowledge to help you land the job!

It’s also worth noting that you’ll be given extensive support when it comes to picking a research question or sourcing a project. You’ll attend sessions dedicated to selecting the right topic in the run-up to the start of the dissertation or project module — and there is always additional help available at WBS.

How to write an MBA dissertation

Once you’ve chosen a topic for your MBA dissertation or project, your work on the module can begin in earnest.

As a Warwick Business School participant, you’ll be guided through the process from the outset. But if you’re still at the stage of wondering whether this is something you’d want to pursue in the first place, here’s a brief overview packed with MBA dissertation advice from one of our graduates.

Making contact with your supervisor

Kristen’s top tip for writing an MBA dissertation is not to wait to be assigned a supervisor:

“Once your project applications have been whittled down to interviews (early May for the Full-time MBA), look at the topics and seek out an academic in the school whose knowledge (and personality) you think would match the project and you. The sooner you do this the better.

“I had finalised my supervisor by the beginning of June and this head start was extremely beneficial. It allowed me to better project manage the different chapters of the dissertation and be more in control of the process.”

The planning phase

Delivering a successful MBA dissertation or consulting report is an exercise in sound project management; just one of the many ways in which it sets you up well for later working life. And it’s universally acknowledged that the best approach to take with any large-scale project is to break it down into bite-size chunks.

Kristen suggests seeking support to divide up the dissertation into smaller components, from the draft of your first chapter through to the final submission:

With the help of your supervisor, work backwards and set up a timeline to tackle each section of the dissertation. Include milestones where you will check-in with your supervisor (face-to-face is recommended) as well.

Preparing your literature review

The literature review is the all-important foundation of any dissertation – MBA-level or otherwise. 

Kristen’s experience speaks to the value of starting your research early and keeping a record of all the papers and publications you encounter along the way:

“Once you roughly know the topic of your project and dissertation, start researching. Do not wait until you have a supervisor or until your elective modules are finished. Start immediately! I recommend this for three reasons.

“Firstly, the initial articles you find will most likely not be the gems you hope them to be and it will take a lot of speed-reading and trial and error before you uncover the wisdom that will actually inform your research. 

“Secondly, once you find relevant research, it will take time to read it and most academic literature is not a page-turning detective novel (I can attest to falling asleep mid-read on several occasions). 

“Finally, I am a believer that to truly understand and process new material, you need time. Give yourself the time to read, step away and think, and come back to it. In the end, you will be grateful that you did.

Further to this point, when reading journal publications look at the references the author cites. Seek out these additional authors and their publications.”

Communicating with your client contact on a consulting project

Should you opt for a strategic consulting project, the way you manage the relationship with your client organisation is just as important as the write-up of the final report. Kristen offers this final piece of advice:

“If you are not going to their office, then from the beginning of your relationship set in place weekly 30-minute Skype sessions to keep the client up-to-date with what you are doing. This will allow you to build a relationship with them and will help you to address any hiccups along the way. 

“Sometimes after starting your research, you may find that the client’s initial request is too broad. This is okay, but you will need to bring it up and negotiate a more realistic deliverable. The weekly updates are also beneficial. As you research, you may find yourself going off in the wrong direction. Checking in with your client on a weekly basis will help you stay on track.”

------------------------

MBA programmes at Warwick Business School

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There are a variety of different ways to achieve your Warwick MBA. The best route for you depends on your current level of experience, life circumstances and career goals. Whether full-time or part-time, online or in person at Warwick or The Shard – study the Warwick MBA your way.

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Full-time MBA participant Sebastian shares the tools and techniques that have helped him to stay on top of his mental health throughout his year at Warwick Business School.

Online MBA participant, Aidan Munday, shares how the CareersPlus team supported his MBA journey. 

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dissertation

Definition of dissertation

Examples of dissertation in a sentence.

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'dissertation.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

1651, in the meaning defined above

Dictionary Entries Near dissertation

dissertative

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“Dissertation.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/dissertation. Accessed 18 May. 2024.

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Research Method

Home » Dissertation – Format, Example and Template

Dissertation – Format, Example and Template

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Dissertation

Dissertation

Definition:

Dissertation is a lengthy and detailed academic document that presents the results of original research on a specific topic or question. It is usually required as a final project for a doctoral degree or a master’s degree.

Dissertation Meaning in Research

In Research , a dissertation refers to a substantial research project that students undertake in order to obtain an advanced degree such as a Ph.D. or a Master’s degree.

Dissertation typically involves the exploration of a particular research question or topic in-depth, and it requires students to conduct original research, analyze data, and present their findings in a scholarly manner. It is often the culmination of years of study and represents a significant contribution to the academic field.

Types of Dissertation

Types of Dissertation are as follows:

Empirical Dissertation

An empirical dissertation is a research study that uses primary data collected through surveys, experiments, or observations. It typically follows a quantitative research approach and uses statistical methods to analyze the data.

Non-Empirical Dissertation

A non-empirical dissertation is based on secondary sources, such as books, articles, and online resources. It typically follows a qualitative research approach and uses methods such as content analysis or discourse analysis.

Narrative Dissertation

A narrative dissertation is a personal account of the researcher’s experience or journey. It typically follows a qualitative research approach and uses methods such as interviews, focus groups, or ethnography.

Systematic Literature Review

A systematic literature review is a comprehensive analysis of existing research on a specific topic. It typically follows a qualitative research approach and uses methods such as meta-analysis or thematic analysis.

Case Study Dissertation

A case study dissertation is an in-depth analysis of a specific individual, group, or organization. It typically follows a qualitative research approach and uses methods such as interviews, observations, or document analysis.

Mixed-Methods Dissertation

A mixed-methods dissertation combines both quantitative and qualitative research approaches to gather and analyze data. It typically uses methods such as surveys, interviews, and focus groups, as well as statistical analysis.

How to Write a Dissertation

Here are some general steps to help guide you through the process of writing a dissertation:

  • Choose a topic : Select a topic that you are passionate about and that is relevant to your field of study. It should be specific enough to allow for in-depth research but broad enough to be interesting and engaging.
  • Conduct research : Conduct thorough research on your chosen topic, utilizing a variety of sources, including books, academic journals, and online databases. Take detailed notes and organize your information in a way that makes sense to you.
  • Create an outline : Develop an outline that will serve as a roadmap for your dissertation. The outline should include the introduction, literature review, methodology, results, discussion, and conclusion.
  • Write the introduction: The introduction should provide a brief overview of your topic, the research questions, and the significance of the study. It should also include a clear thesis statement that states your main argument.
  • Write the literature review: The literature review should provide a comprehensive analysis of existing research on your topic. It should identify gaps in the research and explain how your study will fill those gaps.
  • Write the methodology: The methodology section should explain the research methods you used to collect and analyze data. It should also include a discussion of any limitations or weaknesses in your approach.
  • Write the results: The results section should present the findings of your research in a clear and organized manner. Use charts, graphs, and tables to help illustrate your data.
  • Write the discussion: The discussion section should interpret your results and explain their significance. It should also address any limitations of the study and suggest areas for future research.
  • Write the conclusion: The conclusion should summarize your main findings and restate your thesis statement. It should also provide recommendations for future research.
  • Edit and revise: Once you have completed a draft of your dissertation, review it carefully to ensure that it is well-organized, clear, and free of errors. Make any necessary revisions and edits before submitting it to your advisor for review.

Dissertation Format

The format of a dissertation may vary depending on the institution and field of study, but generally, it follows a similar structure:

  • Title Page: This includes the title of the dissertation, the author’s name, and the date of submission.
  • Abstract : A brief summary of the dissertation’s purpose, methods, and findings.
  • Table of Contents: A list of the main sections and subsections of the dissertation, along with their page numbers.
  • Introduction : A statement of the problem or research question, a brief overview of the literature, and an explanation of the significance of the study.
  • Literature Review : A comprehensive review of the literature relevant to the research question or problem.
  • Methodology : A description of the methods used to conduct the research, including data collection and analysis procedures.
  • Results : A presentation of the findings of the research, including tables, charts, and graphs.
  • Discussion : A discussion of the implications of the findings, their significance in the context of the literature, and limitations of the study.
  • Conclusion : A summary of the main points of the study and their implications for future research.
  • References : A list of all sources cited in the dissertation.
  • Appendices : Additional materials that support the research, such as data tables, charts, or transcripts.

Dissertation Outline

Dissertation Outline is as follows:

Title Page:

  • Title of dissertation
  • Author name
  • Institutional affiliation
  • Date of submission
  • Brief summary of the dissertation’s research problem, objectives, methods, findings, and implications
  • Usually around 250-300 words

Table of Contents:

  • List of chapters and sections in the dissertation, with page numbers for each

I. Introduction

  • Background and context of the research
  • Research problem and objectives
  • Significance of the research

II. Literature Review

  • Overview of existing literature on the research topic
  • Identification of gaps in the literature
  • Theoretical framework and concepts

III. Methodology

  • Research design and methods used
  • Data collection and analysis techniques
  • Ethical considerations

IV. Results

  • Presentation and analysis of data collected
  • Findings and outcomes of the research
  • Interpretation of the results

V. Discussion

  • Discussion of the results in relation to the research problem and objectives
  • Evaluation of the research outcomes and implications
  • Suggestions for future research

VI. Conclusion

  • Summary of the research findings and outcomes
  • Implications for the research topic and field
  • Limitations and recommendations for future research

VII. References

  • List of sources cited in the dissertation

VIII. Appendices

  • Additional materials that support the research, such as tables, figures, or questionnaires.

Example of Dissertation

Here is an example Dissertation for students:

Title : Exploring the Effects of Mindfulness Meditation on Academic Achievement and Well-being among College Students

This dissertation aims to investigate the impact of mindfulness meditation on the academic achievement and well-being of college students. Mindfulness meditation has gained popularity as a technique for reducing stress and enhancing mental health, but its effects on academic performance have not been extensively studied. Using a randomized controlled trial design, the study will compare the academic performance and well-being of college students who practice mindfulness meditation with those who do not. The study will also examine the moderating role of personality traits and demographic factors on the effects of mindfulness meditation.

Chapter Outline:

Chapter 1: Introduction

  • Background and rationale for the study
  • Research questions and objectives
  • Significance of the study
  • Overview of the dissertation structure

Chapter 2: Literature Review

  • Definition and conceptualization of mindfulness meditation
  • Theoretical framework of mindfulness meditation
  • Empirical research on mindfulness meditation and academic achievement
  • Empirical research on mindfulness meditation and well-being
  • The role of personality and demographic factors in the effects of mindfulness meditation

Chapter 3: Methodology

  • Research design and hypothesis
  • Participants and sampling method
  • Intervention and procedure
  • Measures and instruments
  • Data analysis method

Chapter 4: Results

  • Descriptive statistics and data screening
  • Analysis of main effects
  • Analysis of moderating effects
  • Post-hoc analyses and sensitivity tests

Chapter 5: Discussion

  • Summary of findings
  • Implications for theory and practice
  • Limitations and directions for future research
  • Conclusion and contribution to the literature

Chapter 6: Conclusion

  • Recap of the research questions and objectives
  • Summary of the key findings
  • Contribution to the literature and practice
  • Implications for policy and practice
  • Final thoughts and recommendations.

References :

List of all the sources cited in the dissertation

Appendices :

Additional materials such as the survey questionnaire, interview guide, and consent forms.

Note : This is just an example and the structure of a dissertation may vary depending on the specific requirements and guidelines provided by the institution or the supervisor.

How Long is a Dissertation

The length of a dissertation can vary depending on the field of study, the level of degree being pursued, and the specific requirements of the institution. Generally, a dissertation for a doctoral degree can range from 80,000 to 100,000 words, while a dissertation for a master’s degree may be shorter, typically ranging from 20,000 to 50,000 words. However, it is important to note that these are general guidelines and the actual length of a dissertation can vary widely depending on the specific requirements of the program and the research topic being studied. It is always best to consult with your academic advisor or the guidelines provided by your institution for more specific information on dissertation length.

Applications of Dissertation

Here are some applications of a dissertation:

  • Advancing the Field: Dissertations often include new research or a new perspective on existing research, which can help to advance the field. The results of a dissertation can be used by other researchers to build upon or challenge existing knowledge, leading to further advancements in the field.
  • Career Advancement: Completing a dissertation demonstrates a high level of expertise in a particular field, which can lead to career advancement opportunities. For example, having a PhD can open doors to higher-paying jobs in academia, research institutions, or the private sector.
  • Publishing Opportunities: Dissertations can be published as books or journal articles, which can help to increase the visibility and credibility of the author’s research.
  • Personal Growth: The process of writing a dissertation involves a significant amount of research, analysis, and critical thinking. This can help students to develop important skills, such as time management, problem-solving, and communication, which can be valuable in both their personal and professional lives.
  • Policy Implications: The findings of a dissertation can have policy implications, particularly in fields such as public health, education, and social sciences. Policymakers can use the research to inform decision-making and improve outcomes for the population.

When to Write a Dissertation

Here are some situations where writing a dissertation may be necessary:

  • Pursuing a Doctoral Degree: Writing a dissertation is usually a requirement for earning a doctoral degree, so if you are interested in pursuing a doctorate, you will likely need to write a dissertation.
  • Conducting Original Research : Dissertations require students to conduct original research on a specific topic. If you are interested in conducting original research on a topic, writing a dissertation may be the best way to do so.
  • Advancing Your Career: Some professions, such as academia and research, may require individuals to have a doctoral degree. Writing a dissertation can help you advance your career by demonstrating your expertise in a particular area.
  • Contributing to Knowledge: Dissertations are often based on original research that can contribute to the knowledge base of a field. If you are passionate about advancing knowledge in a particular area, writing a dissertation can help you achieve that goal.
  • Meeting Academic Requirements : If you are a graduate student, writing a dissertation may be a requirement for completing your program. Be sure to check with your academic advisor to determine if this is the case for you.

Purpose of Dissertation

some common purposes of a dissertation include:

  • To contribute to the knowledge in a particular field : A dissertation is often the culmination of years of research and study, and it should make a significant contribution to the existing body of knowledge in a particular field.
  • To demonstrate mastery of a subject: A dissertation requires extensive research, analysis, and writing, and completing one demonstrates a student’s mastery of their subject area.
  • To develop critical thinking and research skills : A dissertation requires students to think critically about their research question, analyze data, and draw conclusions based on evidence. These skills are valuable not only in academia but also in many professional fields.
  • To demonstrate academic integrity: A dissertation must be conducted and written in accordance with rigorous academic standards, including ethical considerations such as obtaining informed consent, protecting the privacy of participants, and avoiding plagiarism.
  • To prepare for an academic career: Completing a dissertation is often a requirement for obtaining a PhD and pursuing a career in academia. It can demonstrate to potential employers that the student has the necessary skills and experience to conduct original research and make meaningful contributions to their field.
  • To develop writing and communication skills: A dissertation requires a significant amount of writing and communication skills to convey complex ideas and research findings in a clear and concise manner. This skill set can be valuable in various professional fields.
  • To demonstrate independence and initiative: A dissertation requires students to work independently and take initiative in developing their research question, designing their study, collecting and analyzing data, and drawing conclusions. This demonstrates to potential employers or academic institutions that the student is capable of independent research and taking initiative in their work.
  • To contribute to policy or practice: Some dissertations may have a practical application, such as informing policy decisions or improving practices in a particular field. These dissertations can have a significant impact on society, and their findings may be used to improve the lives of individuals or communities.
  • To pursue personal interests: Some students may choose to pursue a dissertation topic that aligns with their personal interests or passions, providing them with the opportunity to delve deeper into a topic that they find personally meaningful.

Advantage of Dissertation

Some advantages of writing a dissertation include:

  • Developing research and analytical skills: The process of writing a dissertation involves conducting extensive research, analyzing data, and presenting findings in a clear and coherent manner. This process can help students develop important research and analytical skills that can be useful in their future careers.
  • Demonstrating expertise in a subject: Writing a dissertation allows students to demonstrate their expertise in a particular subject area. It can help establish their credibility as a knowledgeable and competent professional in their field.
  • Contributing to the academic community: A well-written dissertation can contribute new knowledge to the academic community and potentially inform future research in the field.
  • Improving writing and communication skills : Writing a dissertation requires students to write and present their research in a clear and concise manner. This can help improve their writing and communication skills, which are essential for success in many professions.
  • Increasing job opportunities: Completing a dissertation can increase job opportunities in certain fields, particularly in academia and research-based positions.

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Muhammad Hassan

Researcher, Academic Writer, Web developer

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  • Capella University Blog
  • PhD/Doctorate

What is a dissertation?

October 31, 2019

A dissertation is a written document that summarizes research.

It is the final step of a PhD program, and the culmination of a student’s doctoral studies.

“The dissertation is a source of pride for doctoral students,” Dinah Manns, PhD, faculty chair at Capella University, says. “The dissertation is often a compilation of academic and practical knowledge, and in many cases, it can be the student’s first publication.”

Here, Manns explains the content and format of this important piece of scholarship.

From student to scholar

The major objective of any doctoral program is to assist a student in becoming an independent researcher, and a dissertation is a large part of that. “Not all doctoral programs require a dissertation, but all PhD programs do,” Manns notes. “Dissertation work varies by program.”

Initial coursework helps narrow down the research topic and develop it into something that will add to the body of knowledge in the chosen field. Sometimes the research contributes something entirely new to the field, and other times it expands or deepens previous studies.

By the time the doctoral coursework is finished, the topic should be selected and ready for formal research. At this point the student develops a proposal, which encompasses the research plan and methodology as it pertains to the selected topic.

At Capella, once the proposal has been approved by the student’s mentor, committee, and the Institutional Review Board (IRB), the research and analysis begin. The dissertation is largely an independent project that essentially turns the student into a scholar; they’ll dive more deeply into research and writing then they have done before.

“Capella PhD candidates will be prepared for this step through their coursework and residency,” says Manns, noting that they will have learned how to approach this critical phase as part of their pre-dissertation learning.

Format of the dissertation

The dissertation is a much deeper exploration of a research topic than a traditional essay would be. It’s in the form of a book, with at least five chapters (some universities require a sixth chapter in the form of a recap of the previous chapters). Manns outlines the chapters this way:

  • Overview. This is a brief look at the research question, containing a preview of the subsequent chapters.
  • Literature review. The literature review is an extensive critique and synthesis of the current literature in the field.
  • Methodology. This section contains details of the procedures and methods used to collect and analyze data.
  • Analysis. The PhD candidate details how the data analysis applies to the collected data.
  • Findings. This section provides interpretation of the data and comparison to existing literature, as well as future research possibilities.

The order of the chapters follows a logical progression in which PhD candidates build on their theories and explain research choices in detail before coming to the final chapter that gives weight to the value of the study itself.

Manns recommends that pre-dissertation students review completed dissertations in the field and research various types of methodology and design in the field as well. “That will help give them a feel for the depth of research and discussion, and see how the chapters work together,” Manns explains. “And remember—someday, it may be your dissertation being read!”

Capella University offers PhD and professional doctoral degrees in programs ranging from business to education and health to technology. Learn more about Capella’s doctoral programs.

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Meaning of dissertation in English

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  • boilerplate
  • composition
  • essay question
  • peer review

dissertation | American Dictionary

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How To Write A Dissertation Introduction

A Simple Explainer With Examples + Free Template

By: Derek Jansen (MBA) | Reviewed By Dr Eunice Rautenbach (D. Tech) | March 2020

If you’re reading this, you’re probably at the daunting early phases of writing up the introduction chapter of your dissertation or thesis. It can be intimidating, I know. 

In this post, we’ll look at the 7 essential ingredients of a strong dissertation or thesis introduction chapter, as well as the essential things you need to keep in mind as you craft each section. We’ll also share some useful tips to help you optimize your approach.

Overview: Writing An Introduction Chapter

  • The purpose and function of the intro chapter
  • Craft an enticing and engaging opening section
  • Provide a background and context to the study
  • Clearly define the research problem
  • State your research aims, objectives and questions
  • Explain the significance of your study
  • Identify the limitations of your research
  • Outline the structure of your dissertation or thesis

A quick sidenote:

You’ll notice that I’ve used the words dissertation and thesis interchangeably. While these terms reflect different levels of research – for example, Masters vs PhD-level research – the introduction chapter generally contains the same 7 essential ingredients regardless of level. So, in this post, dissertation introduction equals thesis introduction.

Free template for a dissertation or thesis introduction

Start with why.

To craft a high-quality dissertation or thesis introduction chapter, you need to understand exactly what this chapter needs to achieve. In other words, what’s its purpose ? As the name suggests, the introduction chapter needs to introduce the reader to your research so that they understand what you’re trying to figure out, or what problem you’re trying to solve. More specifically, you need to answer four important questions in your introduction chapter.

These questions are:

  • What will you be researching? (in other words, your research topic)
  • Why is that worthwhile? (in other words, your justification)
  • What will the scope of your research be? (in other words, what will you cover and what won’t you cover)
  • What will the limitations of your research be? (in other words, what will the potential shortcomings of your research be?)

Simply put, your dissertation’s introduction chapter needs to provide an overview of your planned research , as well as a clear rationale for it. In other words, this chapter has to explain the “what” and the “why” of your research – what’s it all about and why’s that important.

Simple enough, right?

Well, the trick is finding the appropriate depth of information. As the researcher, you’ll be extremely close to your topic and this makes it easy to get caught up in the minor details. While these intricate details might be interesting, you need to write your introduction chapter on more of a “need-to-know” type basis, or it will end up way too lengthy and dense. You need to balance painting a clear picture with keeping things concise. Don’t worry though – you’ll be able to explore all the intricate details in later chapters.

The core ingredients of a dissertation introduction chapter

Now that you understand what you need to achieve from your introduction chapter, we can get into the details. While the exact requirements for this chapter can vary from university to university, there are seven core components that most universities will require. We call these the seven essential ingredients . 

The 7 Essential Ingredients

  • The opening section – where you’ll introduce the reader to your research in high-level terms
  • The background to the study – where you’ll explain the context of your project
  • The research problem – where you’ll explain the “gap” that exists in the current research
  • The research aims , objectives and questions – where you’ll clearly state what your research will aim to achieve
  • The significance (or justification) – where you’ll explain why your research is worth doing and the value it will provide to the world
  • The limitations – where you’ll acknowledge the potential limitations of your project and approach
  • The structure – where you’ll briefly outline the structure of your dissertation or thesis to help orient the reader

By incorporating these seven essential ingredients into your introduction chapter, you’ll comprehensively cover both the “ what ” and the “ why ” I mentioned earlier – in other words, you’ll achieve the purpose of the chapter.

Side note – you can also use these 7 ingredients in this order as the structure for your chapter to ensure a smooth, logical flow. This isn’t essential, but, generally speaking, it helps create an engaging narrative that’s easy for your reader to understand. If you’d like, you can also download our free introduction chapter template here.

Alright – let’s look at each of the ingredients now.

dissertation definition business

#1 – The Opening Section

The very first essential ingredient for your dissertation introduction is, well, an introduction or opening section. Just like every other chapter, your introduction chapter needs to start by providing a brief overview of what you’ll be covering in the chapter.

This section needs to engage the reader with clear, concise language that can be easily understood and digested. If the reader (your marker!) has to struggle through it, they’ll lose interest, which will make it harder for you to earn marks. Just because you’re writing an academic paper doesn’t mean you can ignore the basic principles of engaging writing used by marketers, bloggers, and journalists. At the end of the day, you’re all trying to sell an idea – yours is just a research idea.

So, what goes into this opening section?

Well, while there’s no set formula, it’s a good idea to include the following four foundational sentences in your opening section:

1 – A sentence or two introducing the overall field of your research.

For example:

“Organisational skills development involves identifying current or potential skills gaps within a business and developing programs to resolve these gaps. Management research, including X, Y and Z, has clearly established that organisational skills development is an essential contributor to business growth.”

2 – A sentence introducing your specific research problem.

“However, there are conflicting views and an overall lack of research regarding how best to manage skills development initiatives in highly dynamic environments where subject knowledge is rapidly and continuously evolving – for example, in the website development industry.”

3 – A sentence stating your research aims and objectives.

“This research aims to identify and evaluate skills development approaches and strategies for highly dynamic industries in which subject knowledge is continuously evolving.”.

4 – A sentence outlining the layout of the chapter.

“This chapter will provide an introduction to the study by first discussing the background and context, followed by the research problem, the research aims, objectives and questions, the significance and finally, the limitations.”

As I mentioned, this opening section of your introduction chapter shouldn’t be lengthy . Typically, these four sentences should fit neatly into one or two paragraphs, max. What you’re aiming for here is a clear, concise introduction to your research – not a detailed account.

PS – If some of this terminology sounds unfamiliar, don’t stress – I’ll explain each of the concepts later in this post.

#2 – Background to the study

Now that you’ve provided a high-level overview of your dissertation or thesis, it’s time to go a little deeper and lay a foundation for your research topic. This foundation is what the second ingredient is all about – the background to your study.

So, what is the background section all about?

Well, this section of your introduction chapter should provide a broad overview of the topic area that you’ll be researching, as well as the current contextual factors . This could include, for example, a brief history of the topic, recent developments in the area, key pieces of research in the area and so on. In other words, in this section, you need to provide the relevant background information to give the reader a decent foundational understanding of your research area.

Let’s look at an example to make this a little more concrete.

If we stick with the skills development topic I mentioned earlier, the background to the study section would start by providing an overview of the skills development area and outline the key existing research. Then, it would go on to discuss how the modern-day context has created a new challenge for traditional skills development strategies and approaches. Specifically, that in many industries, technical knowledge is constantly and rapidly evolving, and traditional education providers struggle to keep up with the pace of new technologies.

Importantly, you need to write this section with the assumption that the reader is not an expert in your topic area. So, if there are industry-specific jargon and complex terminology, you should briefly explain that here , so that the reader can understand the rest of your document.

Don’t make assumptions about the reader’s knowledge – in most cases, your markers will not be able to ask you questions if they don’t understand something. So, always err on the safe side and explain anything that’s not common knowledge.

Dissertation Coaching

#3 – The research problem

Now that you’ve given your reader an overview of your research area, it’s time to get specific about the research problem that you’ll address in your dissertation or thesis. While the background section would have alluded to a potential research problem (or even multiple research problems), the purpose of this section is to narrow the focus and highlight the specific research problem you’ll focus on.

But, what exactly is a research problem, you ask?

Well, a research problem can be any issue or question for which there isn’t already a well-established and agreed-upon answer in the existing research. In other words, a research problem exists when there’s a need to answer a question (or set of questions), but there’s a gap in the existing literature , or the existing research is conflicting and/or inconsistent.

So, to present your research problem, you need to make it clear what exactly is missing in the current literature and why this is a problem . It’s usually a good idea to structure this discussion into three sections – specifically:

  • What’s already well-established in the literature (in other words, the current state of research)
  • What’s missing in the literature (in other words, the literature gap)
  • Why this is a problem (in other words, why it’s important to fill this gap)

Let’s look at an example of this structure using the skills development topic.

Organisational skills development is critically important for employee satisfaction and company performance (reference). Numerous studies have investigated strategies and approaches to manage skills development programs within organisations (reference).

(this paragraph explains what’s already well-established in the literature)

However, these studies have traditionally focused on relatively slow-paced industries where key skills and knowledge do not change particularly often. This body of theory presents a problem for industries that face a rapidly changing skills landscape – for example, the website development industry – where new platforms, languages and best practices emerge on an extremely frequent basis.

(this paragraph explains what’s missing from the literature)

As a result, the existing research is inadequate for industries in which essential knowledge and skills are constantly and rapidly evolving, as it assumes a slow pace of knowledge development. Industries in such environments, therefore, find themselves ill-equipped in terms of skills development strategies and approaches.

(this paragraph explains why the research gap is problematic)

As you can see in this example, in a few lines, we’ve explained (1) the current state of research, (2) the literature gap and (3) why that gap is problematic. By doing this, the research problem is made crystal clear, which lays the foundation for the next ingredient.

#4 – The research aims, objectives and questions

Now that you’ve clearly identified your research problem, it’s time to identify your research aims and objectives , as well as your research questions . In other words, it’s time to explain what you’re going to do about the research problem.

So, what do you need to do here?

Well, the starting point is to clearly state your research aim (or aims) . The research aim is the main goal or the overarching purpose of your dissertation or thesis. In other words, it’s a high-level statement of what you’re aiming to achieve.

Let’s look at an example, sticking with the skills development topic:

“Given the lack of research regarding organisational skills development in fast-moving industries, this study will aim to identify and evaluate the skills development approaches utilised by web development companies in the UK”.

As you can see in this example, the research aim is clearly outlined, as well as the specific context in which the research will be undertaken (in other words, web development companies in the UK).

Next up is the research objective (or objectives) . While the research aims cover the high-level “what”, the research objectives are a bit more practically oriented, looking at specific things you’ll be doing to achieve those research aims.

Let’s take a look at an example of some research objectives (ROs) to fit the research aim.

  • RO1 – To identify common skills development strategies and approaches utilised by web development companies in the UK.
  • RO2 – To evaluate the effectiveness of these strategies and approaches.
  • RO3 – To compare and contrast these strategies and approaches in terms of their strengths and weaknesses.

As you can see from this example, these objectives describe the actions you’ll take and the specific things you’ll investigate in order to achieve your research aims. They break down the research aims into more specific, actionable objectives.

The final step is to state your research questions . Your research questions bring the aims and objectives another level “down to earth”. These are the specific questions that your dissertation or theses will seek to answer. They’re not fluffy, ambiguous or conceptual – they’re very specific and you’ll need to directly answer them in your conclusions chapter .

The research questions typically relate directly to the research objectives and sometimes can look a bit obvious, but they are still extremely important. Let’s take a look at an example of the research questions (RQs) that would flow from the research objectives I mentioned earlier.

  • RQ1 – What skills development strategies and approaches are currently being used by web development companies in the UK?
  • RQ2 – How effective are each of these strategies and approaches?
  • RQ3 – What are the strengths and weaknesses of each of these strategies and approaches?

As you can see, the research questions mimic the research objectives , but they are presented in question format. These questions will act as the driving force throughout your dissertation or thesis – from the literature review to the methodology and onward – so they’re really important.

A final note about this section – it’s really important to be clear about the scope of your study (more technically, the delimitations ). In other words, what you WILL cover and what you WON’T cover. If your research aims, objectives and questions are too broad, you’ll risk losing focus or investigating a problem that is too big to solve within a single dissertation.

Simply put, you need to establish clear boundaries in your research. You can do this, for example, by limiting it to a specific industry, country or time period. That way, you’ll ringfence your research, which will allow you to investigate your topic deeply and thoroughly – which is what earns marks!

Need a helping hand?

dissertation definition business

#5 – Significance

Now that you’ve made it clear what you’ll be researching, it’s time to make a strong argument regarding your study’s importance and significance . In other words, now that you’ve covered the what, it’s time to cover the why – enter essential ingredient number 5 – significance.

Of course, by this stage, you’ve already briefly alluded to the importance of your study in your background and research problem sections, but you haven’t explicitly stated how your research findings will benefit the world . So, now’s your chance to clearly state how your study will benefit either industry , academia , or – ideally – both . In other words, you need to explain how your research will make a difference and what implications it will have .

Let’s take a look at an example.

“This study will contribute to the body of knowledge on skills development by incorporating skills development strategies and approaches for industries in which knowledge and skills are rapidly and constantly changing. This will help address the current shortage of research in this area and provide real-world value to organisations operating in such dynamic environments.”

As you can see in this example, the paragraph clearly explains how the research will help fill a gap in the literature and also provide practical real-world value to organisations.

This section doesn’t need to be particularly lengthy, but it does need to be convincing . You need to “sell” the value of your research here so that the reader understands why it’s worth committing an entire dissertation or thesis to it. This section needs to be the salesman of your research. So, spend some time thinking about the ways in which your research will make a unique contribution to the world and how the knowledge you create could benefit both academia and industry – and then “sell it” in this section.

studying and prep for henley exams

#6 – The limitations

Now that you’ve “sold” your research to the reader and hopefully got them excited about what’s coming up in the rest of your dissertation, it’s time to briefly discuss the potential limitations of your research.

But you’re probably thinking, hold up – what limitations? My research is well thought out and carefully designed – why would there be limitations?

Well, no piece of research is perfect . This is especially true for a dissertation or thesis – which typically has a very low or zero budget, tight time constraints and limited researcher experience. Generally, your dissertation will be the first or second formal research project you’ve ever undertaken, so it’s unlikely to win any research awards…

Simply put, your research will invariably have limitations. Don’t stress yourself out though – this is completely acceptable (and expected). Even “professional” research has limitations – as I said, no piece of research is perfect. The key is to recognise the limitations upfront and be completely transparent about them, so that future researchers are aware of them and can improve the study’s design to minimise the limitations and strengthen the findings.

Generally, you’ll want to consider at least the following four common limitations. These are:

  • Your scope – for example, perhaps your focus is very narrow and doesn’t consider how certain variables interact with each other.
  • Your research methodology – for example, a qualitative methodology could be criticised for being overly subjective, or a quantitative methodology could be criticised for oversimplifying the situation (learn more about methodologies here ).
  • Your resources – for example, a lack of time, money, equipment and your own research experience.
  • The generalisability of your findings – for example, the findings from the study of a specific industry or country can’t necessarily be generalised to other industries or countries.

Don’t be shy here. There’s no use trying to hide the limitations or weaknesses of your research. In fact, the more critical you can be of your study, the better. The markers want to see that you are aware of the limitations as this demonstrates your understanding of research design – so be brutal.

#7 – The structural outline

Now that you’ve clearly communicated what your research is going to be about, why it’s important and what the limitations of your research will be, the final ingredient is the structural outline.The purpose of this section is simply to provide your reader with a roadmap of what to expect in terms of the structure of your dissertation or thesis.

In this section, you’ll need to provide a brief summary of each chapter’s purpose and contents (including the introduction chapter). A sentence or two explaining what you’ll do in each chapter is generally enough to orient the reader. You don’t want to get too detailed here – it’s purely an outline, not a summary of your research.

Let’s look at an example:

In Chapter One, the context of the study has been introduced. The research objectives and questions have been identified, and the value of such research argued. The limitations of the study have also been discussed.

In Chapter Two, the existing literature will be reviewed and a foundation of theory will be laid out to identify key skills development approaches and strategies within the context of fast-moving industries, especially technology-intensive industries.

In Chapter Three, the methodological choices will be explored. Specifically, the adoption of a qualitative, inductive research approach will be justified, and the broader research design will be discussed, including the limitations thereof.

So, as you can see from the example, this section is simply an outline of the chapter structure, allocating a short paragraph to each chapter. Done correctly, the outline will help your reader understand what to expect and reassure them that you’ll address the multiple facets of the study.

By the way – if you’re unsure of how to structure your dissertation or thesis, be sure to check out our video post which explains dissertation structure .

Keep calm and carry on.

Hopefully you feel a bit more prepared for this challenge of crafting your dissertation or thesis introduction chapter now. Take a deep breath and remember that Rome wasn’t built in a day – conquer one ingredient at a time and you’ll be firmly on the path to success.

Let’s quickly recap – the 7 ingredients are:

  • The opening section – where you give a brief, high-level overview of what your research will be about.
  • The study background – where you introduce the reader to key theory, concepts and terminology, as well as the context of your study.
  • The research problem – where you explain what the problem with the current research is. In other words, the research gap.
  • The research aims , objectives and questions – where you clearly state what your dissertation will investigate.
  • The significance – where you explain what value your research will provide to the world.
  • The limitations – where you explain what the potential shortcomings and limitations of your research may be.
  • The structural outline – where you provide a high-level overview of the structure of your document

If you bake these ingredients into your dissertation introduction chapter, you’ll be well on your way to building an engaging introduction chapter that lays a rock-solid foundation for the rest of your document.

Remember, while we’ve covered the essential ingredients here, there may be some additional components that your university requires, so be sure to double-check your project brief!

dissertation definition business

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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How to write the conclusion chapter of a dissertation

42 Comments

Derique

Thanks very much for such an insight. I feel confident enough in undertaking my thesis on the survey;The future of facial recognition and learning non verbal interaction

Derek Jansen

Glad to hear that. Good luck with your thesis!

Thanks very much for such an insight. I feel confident now undertaking my thesis; The future of facial recognition and learning non verbal interaction.

Emmanuel Chukwuebuka Okoli

Thanks so much for this article. I found myself struggling and wasting a lot of time in my thesis writing but after reading this article and watching some of your youtube videos, I now have a clear understanding of what is required for a thesis.

Saima Kashif

Thank you Derek, i find your each post so useful. Keep it up.

Aletta

Thank you so much Derek ,for shedding the light and making it easier for me to handle the daunting task of academic writing .

Alice kasaka

Thanks do much Dereck for the comprehensive guide. It will assist me queit a lot in my thesis.

dawood

thanks a lot for helping

SALly henderson

i LOVE the gifs, such a fun way to engage readers. thanks for the advice, much appreciated

NAG

Thanks a lot Derek! It will be really useful to the beginner in research!

Derek Jansen

You’re welcome

ravi

This is a well written, easily comprehensible, simple introduction to the basics of a Research Dissertation../the need to keep the reader in mind while writing the dissertation is an important point that is covered../ I appreciate the efforts of the author../

Laxmi kanta Sharma

The instruction given are perfect and clear. I was supposed to take the course , unfortunately in Nepal the service is not avaialble.However, I am much more hopeful that you will provide require documents whatever you have produced so far.

Halima Ringim

Thank you very much

Shamim Nabankema

Thanks so much ❤️😘 I feel am ready to start writing my research methodology

Sapphire Kellichan

This is genuinely the most effective advice I have ever been given regarding academia. Thank you so much!

Abdul

This is one of the best write up I have seen in my road to PhD thesis. regards, this write up update my knowledge of research

Amelia

I was looking for some good blogs related to Education hopefully your article will help. Thanks for sharing.

Dennis

This is an awesome masterpiece. It is one of the most comprehensive guides to writing a Dissertation/Thesis I have seen and read.

You just saved me from going astray in writing a Dissertation for my undergraduate studies. I could not be more grateful for such a relevant guide like this. Thank you so much.

Maria

Thank you so much Derek, this has been extremely helpful!!

I do have one question though, in the limitations part do you refer to the scope as the focus of the research on a specific industry/country/chronological period? I assume that in order to talk about whether or not the research could be generalized, the above would need to be already presented and described in the introduction.

Thank you again!

Jackson Lubari Wani

Phew! You have genuinely rescued me. I was stuck how to go about my thesis. Now l have started. Thank you.

Valmont Dain

This is the very best guide in anything that has to do with thesis or dissertation writing. The numerous blends of examples and detailed insights make it worth a read and in fact, a treasure that is worthy to be bookmarked.

Thanks a lot for this masterpiece!

Steve

Powerful insight. I can now take a step

Bayaruna

Thank you very much for these valuable introductions to thesis chapters. I saw all your videos about writing the introduction, discussion, and conclusion chapter. Then, I am wondering if we need to explain our research limitations in all three chapters, introduction, discussion, and conclusion? Isn’t it a bit redundant? If not, could you please explain how can we write in different ways? Thank you.

Md. Abdullah-Al-mahbub

Excellent!!! Thank you…

shahrin

Thanks for this informative content. I have a question. The research gap is mentioned in both the introduction and literature section. I would like to know how can I demonstrate the research gap in both sections without repeating the contents?

Sarah

I’m incredibly grateful for this invaluable content. I’ve been dreading compiling my postgrad thesis but breaking each chapter down into sections has made it so much easier for me to engage with the material without feeling overwhelmed. After relying on your guidance, I’m really happy with how I’ve laid out my introduction.

mahdi

Thank you for the informative content you provided

Steven

Hi Derrick and Team, thank you so much for the comprehensive guide on how to write a dissertation or a thesis introduction section. For some of us first-timers, it is a daunting task. However, the instruction with relevant examples makes it clear and easy to follow through. Much appreciated.

Raza Bukhari

It was so helpful. God Bless you. Thanks very much

beza

I thank you Grad coach for your priceless help. I have two questions I have learned from your video the limitations of the research presented in chapter one. but in another video also presented in chapter five. which chapter limitation should be included? If possible, I need your answer since I am doing my thesis. how can I explain If I am asked what is my motivation for this research?

Simon Musa Wuranjiya

Thank you guys for the great work you are doing. Honestly, you have made the research to be interesting and simplified. Even a novice will easily grasp the ideas you put forward, Thank you once again.

Natalie

Excellent piece!

Simon

I feel like just settling for a good topic is usually the hardest part.

Kate

Thank you so much. My confidence has been completely destroyed during my first year of PhD and you have helped me pull myself together again

Happy to help 🙂

Linda Adhoch

I am so glad I ran into your resources and did not waste time doing the wrong this. Research is now making so much sense now.

Danyal Ahmad

Gratitude to Derrick and the team I was looking for a solid article that would aid me in drafting the thesis’ introduction. I felt quite happy when I came across the piece you wrote because it was so well-written and insightful. I wish you success in the future.

ria M

thank you so much. God Bless you

Arnold C

Thank you so much Grad Coach for these helpful insights. Now I can get started, with a great deal of confidence.

Ro

It’s ‘alluded to’ not ‘eluded to’.

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dissertation

[ dis-er- tey -sh uh n ]

  • a written essay, treatise, or thesis, especially one written by a candidate for the degree of Doctor of Philosophy.
  • any formal discourse in speech or writing.

/ ˌdɪsəˈteɪʃən /

  • a written thesis, often based on original research, usually required for a higher degree
  • a formal discourse

Discover More

Derived forms.

  • ˌdisserˈtational , adjective
  • ˌdisserˈtationist , noun

Other Words From

  • disser·tation·al adjective
  • disser·tation·ist noun

Word History and Origins

Origin of dissertation 1

Example Sentences

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My buba’s lived experience helped shape me into the girl who wrote her college dissertation on the gender pay gap, arguing for equal parental leave for dads and moms, almost 20 years before any major employer implemented any such thing.

My PhD dissertation was a highly theoretical model representing computer systems that were framed as a mathematical model, and if they were interconnected in such a way that these interconnected computers would communicate like cells in the body.

A terrific cultural studies dissertation awaits on how the fortunes of the Cheneys provide a mirror on a changing America.

Today, he visits online forums and bombards them with dissertation-length comments.

In her dissertation, McFate had asked whether ‘good anthropology’ might lead to ‘better killing.’

Heritage has distanced itself from Richwine and his dissertation.

No single dissertation will alter the status quo on its own.

I've never had time to write home about it, for I felt that it required a dissertation in itself to do it justice.

Dr. Pitcairn, published at Leyden his dissertation on the circulation of the blood through the veins.

Start not, reader, I am not going to trouble you with a poetical dissertation; no, no!

Dissertation sur les Assassins, Académie des Inscriptions, tom.

This dissertation, which is illustrated by several plates, will repay for the time spent in reading it.

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Business Dissertation Topics

Published by Owen Ingram at January 5th, 2023 , Revised On April 16, 2024

Introduction

As a business student, you will study various aspects of conducting business. From handling human resources to managing the marketing and finances, you will study them all. However, what is essential is to understand how you will put your learning into practice.

That is when the real challenge starts. You might have aced your quizzes and assignments and stood out in your class, but if you cannot implement your learning in your practical life, your academic success means nothing.

Thus, to help you understand the real-life scenario, the dissertation can be a great starting point. Dissertations help you understand the concepts, frameworks, and models of business in great depth.

Choose a topic for your dissertation that will interest you and help you in your professional life. Thus, to help you fulfil your academic condition and choose an appropriate dissertation topic, here is a list of topics that are recent and relevant.

To help you get started with brainstorming for business topic ideas, we have developed a list of the latest topics that can be used for writing your business dissertation.

These topics have been developed by PhD qualified  writers of our team , so you can trust to use these topics for drafting your dissertation.

You can also start your dissertation by requesting  a brief research proposal  from our writers on any of these topics, which includes an  introduction  to the problem,  research question , aim and objectives,  literature review , along the proposed  methodology  of research to be conducted. Let us know if you need any help in getting started.

Check our  example dissertation to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation  here.

So, without further ado, here’s a list of business dissertation topics that will help you stand out in your class.

  • International Development Dissertation Topics
  • Cooperate Governance Dissertation Topics
  • Business Intelligence Dissertation Topics
  • Business Information Technology Dissertation Topics
  • International Business Dissertation Topics
  • Business Management Dissertation Topics
  • Business Psychology Dissertation Topics
  • Business Law Dissertation Topics
  • Project Management Dissertation Topics
  • HRM Dissertation Topics
  • Management Dissertation Topics
  • Operations Management Dissertation Topics

2024 Business Dissertation Topics

Topic 1: an evaluation of the impact of business ethics on the moral obligations associated with business deals of corporations.

Research Aim: The research aims to conduct an evaluation of the impact of business ethics on the moral obligations associated with business deals of corporations

Objectives:

  • To analyse the importance of ethics for the shareholders of a business.
  • To evaluate the link between business ethics and successful business deals.
  • To investigate the impact of business ethics on the moral obligations of corporations while executing business deals

Topic 2: The impact of AI-based tools on business decision making and overall organisational profitability.

Research Aim: The research aims to analyse the impact of AI-based tools on business decision making and overall organisational profitability.

  • To analyse the impact of AI tools on the strategic management of the business.
  • To evaluate the factors impacting business decision making and profitability.
  • To investigate the impact of AI tools on business decision making and overall organisational profitability.

Topic 3: How does the HRM function impact the business health of organisations?

Research Aim: The research aims to understand how the HRM function impacts the business health of organisations.

  • To analyse the role of the HRL function of organisations.
  • To analyse the concept of business health and how it is measured.
  • To examine the impact of HRM on the business health and wellbeing of the organisations.

Topic 4: The impact of corporate governance on firm performance and internationalisation.

Research Aim: The research aims to examine the impact of corporate governance on firm performance and internationalisation.

  • To critically analyse the impact of corporate governance on brand image and equity.
  • To investigate the impact of firm performance on the decisions to internationalise.
  • To investigate how corporate governance impacts firm performance and internationalisation.

Topic 5: An assessment of the impact of materials management on production efficiency and cost optimisation of business

Research Aim: The research aims to examine the impact of materials management on production efficiency and cost optimisation of business

  • To investigate the impact of materials management in the production business
  • To analyse the factors impacting production efficiency and cost minimisation of business.
  • To evaluate how materials management impacts production efficiency and cost optimisation of business

Business Dissertation Topics for 2023

Topic 1: impact of digital business on the economic growth of the country: a case study of xyz country.

Research Aim: This research will focus on the significance of digital business during the pandemic and its impacts, not the country’s economic growth. It is a detailed view of the future that need to be digitalised.

Topic 2: Brand Marketing through social media

Research Aim: This research aims to focus on the importance of Brand Marketing through social media by addressing various current strategies used in brand marketing.

Topic 3: Impacts of social media on customer behaviour

Research Aim: This research aims to measure social media’s impacts on customer behaviour and address various strategies that are effective to attract customers through social media.

Topic 4: What factors influence the consumer's buying decisions?

Research Aim: This research aims to identify factors that influence the consumer’s buying decisions

Topic 5: Black Friday sale strategy to drive sales

Research Aim: This research aims to identify how the Black Friday sale strategy effectively drives sales. How can huge discounts benefit sellers?

Topic 6: The role of Influencer Marketing in increasing sale

Research Aim: Influencer Marketers impact the customer’s perception. This research aims to the role of influencer marketing in increasing sales.

Topic 7: Impact of E-marketing on consumer purchase decision: the case of the luxury industry in the UK

Research Aim: This research aims to measure E-marketing’s impact on consumer purchase decisions in the U.K luxury industry.

Topic 8: Analysis of the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: This research focuses on attaining customer-centric marketing strategies in a competitive advantage for the firm and sustaining business success.

Topic 9: Traditional vs. digital marketing: a comparative study of the last ten years

Research Aim: This research aims to conduct a comparative study of traditional vs. digital marketing in the last ten years.

Topic 10: The impact of relationship marketing on customer loyalty: an analysis of the Honda motor

Research Aim: This research aims to assess the impact of relationship marketing on customer loyalty. An analysis of the Honda motor will be conducted as the base of the research.

Topic 11: The importance of search Engines in e-commerce

Research Aim: This research aims to identify the importance of search engines in e-commerce.

Topic 12: E-Commerce company's advertising strategy-critical analysis

Research Aim: This research aims to identify the importance of an E-Commerce company’s advertising strategy.

Topic 13: Importance of customer retention in E-commerce

Research Aim: This research aims to measure the importance of customer retention in E-commerce.

Topic 14: Importance of brand loyalty in internet marketing

Research Aim: This research aims to identify the importance of brand loyalty in internet marketing.

Business Dissertation Topics for 2022

Topic 1: assessing how the regional differences between countries influence the business strategies of multinational companies.

Research Aim: There regional differences and conflicts between countries have directly affected the trade activities. Therefore, this research will identify a highly sensitive issue by analysing how regional differences between countries impact the overall business strategies of multinational companies.

Topic 2: How corporate social responsibility (CSR) affects customer loyalty: A case study of the UK petroleum industry

Research Aim: Corporate social responsibility has become an important phenomenon as it directly impacts the brand image of the company. Therefore, the main purpose of the research is to analyse how CSR activities influence customer perception, which in return impacts customer loyalty. The focus of the research will be the UK petroleum industry.

Topic 3: Assessing the leadership styles of a non-profit organisation and how it impacts the overall business operations

Research Aim: Leadership has always been a significant aspect of any organisation as it has a drastic impact on the overall business processes. Many researchers have focused on identifying the best leadership style for MNC’s and SME’s; however, few have focused on non-profit organisations. Therefore, the main purpose of the research is to assess the most effective leadership styles that should be practised by non-profit organisations and how it affects the overall operations.

Topic 4: Examining the impact of global business negotiations on cross border mergers and acquisitions

Research Aim: The main aim of the research is to analyse the effect of international business negotiations on cross border mergers. Due to intense competition, many companies are going for mergers and acquisitions to enhance their market share. Therefore, this research will explore the aspect of global business negotiations in mergers and acquisitions between two different companies of two different countries.

Topic 5: Analysing the impact of forwarding and backward integration on business performance and sustainability

Research Aim: To gain a competitive advantage, firms have devised various supply chain strategies that help them improve their business performance. One such strategy is forward and backward integration. Therefore this research will be focusing on analysing the impact of both forward and backward integration on business performance and sustainability.

Topic C1: The economic suffering due to the plague of COVID-19

Research Aim: The research must assess the disruption that has been created by the spread of  COVID-19 in the world. This must include the global lockdown of the countries and the shutting of industries, resulting in soaring unemployment rates and a dramatic decline in economic statistics. The research aims to look at the economic consequences generated by the outbreak of COVID-19 in general.

Topic C2: The major sufferings in the economy as a result of the Coronavirus outbreak

Research Aim: The research must assess the reasons behind the rising suffering in the specific business sectors and industries, for instance, the supply chain is suffering because China has become the manufacturing hub, which has brought disruption in the supply chain of the whole industry due to complete lockdown in the country. The research aims to study majorly affected regions such as the entertainment sector, tourism industry, restaurant sector etc.

Topic C3: Expecting changes in the economic statistics by the outbreak of COVID-19

Research Aim: The recent expected changes by the professionals about the impact of  COVID-19 on the global economic statistics must be discussed in the research, such as the estimated growth rates of the world and China were predicted to be 0% and 1.6%, respectively, for the year 2020 by the Ethan Harris, head of global economic research in the Bank of America according to his recent interview. Similarly, articles from other professionals must be included in the research to focus on the effects of an outbreak on the economy.

Topic C4: The major regions and business industries affected by the spread of COVID-19

Research Aim: The research would assess the regions (cities and countries) which are being affected by the spread of coronavirus COVID-19 and the major impacted business industries such as the food industries like the restaurants are completely locked down after the outbreak of the virus and the people that were engaged in those industries are unemployed now. The research aims to focus on such industries and the impact of their lowered productivity on the economy.

“Our expert dissertation writers can help you with all stages of the dissertation writing process, including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing. “

  Learn more about ResearchProspect dissertation writing services.

Business Strategy and Globalisation Dissertation Topics

Globalisation can be defined as the process that assists organisations and businesses in spreading their operations and influence on an international scale to increase their profit levels.

According to Financial Times Lexicon, it is  “a process by which national and regional economies, societies, and cultures have become integrated through the global network of trade, communication, immigration and transportation.”

It will not be wrong to say that globalisation is the integration of policymaking, cultures, markets, industries, and economics around the globe.

In recent times, the concept of globalization has been expanded to include a broader range of activities and areas such as biological, political, social, cultural, technological, climate and media factors, even though initially it primarily focused on the economies, capital flows, foreign direct investment, and trade.

Some recent topics with respect to globalisation and business strategy are listed below:

Topic 6: Why organisations and businesses must change their business strategies in the era of globalisation

Research Aim: Any and every company that does strategies based on globalisation will lose out on huge business opportunities. Thus, this research will focus on reasons as to why companies should plan for globalisation related strategies.

Topic 7: Business management framework and globalisation – An empirical study

Research Aim: This research will talk about a successful business management framework for companies operating in the era of globalisation.

Topic 8: Global business strategy for MNCs and the role of corporate vision, conflicts, and empowerment

Research Aim: This research will talk about the various business strategies available for MNCs and the role their vision, conflict management, and empowerment play in building these strategies.

Topic 9: Exploring the drivers of Chinese business expansion strategy into Africa and other developing countries

Research Aim: This research will explore the various factors that drive Chinese business expansion into Africa and other developing countries.

Topic 10: An investigation into the process of offshore outsourcing of customer services to determine causes of poor customer satisfaction

Research Aim: This research will assess customer services’ offshoring process, which in turn impacts customer satisfaction.

Topic 11: Cross border management strategy – A research study focusing on foreign business organisations in Malaysia

Research Aim: This research will talk about cross border management strategies and specifically about foreign businesses operating in Malaysia.

Topic 12: An investigation into the impact of globalisation on UK businesses' operation on both a national and international scale.

Research Aim: This research will study the impact of globalisation on UK businesses. The impact on both national and international scales will be assessed.

Topic 13: How banks can implement business strategies in light of globalisation to improve connectivity with clients – A case of Barclays Plc

Research Aim: This research will focus on the globalisation of banks. Barclays PLC will be used as a case study for this research.

Topic 14: A study to examine the factors affecting the MNC’s choice of alliances and entry modes – The case of Sri Lanka

Research Aim: This study will discuss the various factors that impact the MNC’s choice of alliances and entry modes. Sri Lanka will be used as a case study for this research.

Topic 15: Performance, e-business strategies, and globalisation – Examining the factors affecting social media strategy of business organisations in the UK

Research Aim: This research will discuss the factors that impact the performance, e-business strategies, and globalisation of UK based businesses. The study will also focus on factors impacting the social media strategy of these organisations.

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Strategic Change Management Dissertation Topics

Change management can be defined as the management of “change and development” within a business organisation. Dealing with the impact of change is of critical importance. Strategic change management helps managers deal with change from the perspective of the individual and an organisation.

An important aspect of this concept is the organisational tools that can help achieve successful transitions to adopt change. Furthermore, business organisations can effectively and quickly implement change to meet changing market requirements as part of the strategic change management process.

Topic 16: An investigation into the implementation of strategic change management in the UK retail sector

Research Aim: This research will analyse and investigate how the UK retail sector changes its business processes to stay relevant in the market.

Topic 17: Examining the factors affecting organisational changes from the perspective of employees – The case of HSBC

Research Aim: This research will focus on organisational changes from the perspective of employees. HSBC will be studied as a case in this research.

Topic 18: Use of a proprietary change management system with respect to transformational change and stakeholder communication

Research Aim: This research will discuss a proprietary change management system that helps with transformational change and stakeholder communication.

Topic 19: The role of feedback in organisational culture change: A case study of any multinational company

Research Aim: This research will talk assess the role of feedback, be it from employees or customers, in bringing and managing organisational cultural change. This study will be based on a company of your choosing.

Topic 20: Strategic management of change in Asian countries – The case of Singapore

Research Aim: This study will talk about strategic change management in Asian countries. Singapore will be the chosen country for the purpose of this study.

Topic 21: To establish the importance of measuring stress levels of employees to successfully implement change

Research Aim: This research will talk about the importance of employee stress measurement in order to implement change successfully.

Topic 22: The role of senior management of business organisations in developing a framework that connects unexpected results and strategic plans

Research Aim: This study will talk about the role of senior management of businesses in developing a framework that will help the company bring together strategic plans and unexpected positive results.

Topic 23: Differences in working styles of Saudi project managers and foreign project managers

Research Aim: This research will help understand the different working styles of Saudi project managers and foreign project managers.

Topic 24: Intervention, project management, and change management – The banking sector in the UK

Research Aim: This research will talk about the change management and implementation barriers that companies are unable to implement change effectively.

International Human Resource Management Dissertation Topics

International Human Resource Management is a system that is designed to improve employee performance at national and international levels. The IHRM function primarily focuses on the policies developed to ensure efficient personnel management within organisations at an international level.

Various activities such as training and development, skills enhancement, employee recruitment, motivational programmes, bonuses and rewards systems, and performance appraisal are implemented to help businesses increase their work output.

Topic 25: Managing employees’ performance in non-profit organisations – A case study of any non-profit organisation

Research Aim: This research will help non-profit organisations understand how they can manage and monitor employee performance even when operating at an international level.

Topic 26: Developing an effective human resource management system in large multinational companies – The recommended practices and strategies

Research Aim: This research will help multinational companies develop an effective human resource management system.

Topic 27: Examining the impact of human resource professionals and human resource management in the new global economy

Research Aim: This study will help in understanding the impact of human resource professionals and will also shed light on human resource management in the new globalized economy.

Topic 28: Can human resource development and training help to remedy poor selection processes

Research Aim: This research will aim to understand whether resource development and training will lead to better selection processes or not.

Topic 29: The causes and forms of deviance in business and non-profit organisations

Research Aim: This research will help understand the causes and forms of deviance in business and non-profit organisations.

Topic 30: Investigating the effects of organisational transition on employees’ performance in large diversified companies.

Research Aim: This research will investigate the impact of organisational transition on the performance of employees in multinationals.

Topic 31: Configuration of human resource management system in multinational companies

Research Aim: This research will help understand how the human resource management system in multinationals is configured.

Topic 32: Learning from small businesses in the UK – How firm performance is associated with strategic human resource management.

Research Aim: This research will understand how firm performance in small businesses is linked with strategic human resource management and its benefits and limitations.

Topic 33: Human resource challenges for UK construction industry – Knowledge transfer and retention

Research Aim: This research will help understand human resource challenges for the UK construction industry, particularly knowledge transfer and employee retention.

Topic 34: The role of strategic human resource management in the public sector – The recommended practices and policies

Research Aim: This research will help understand the role of strategic human resource management in the public sector.

Information Technology Management Dissertation Topics

The process of managing all information technology resources of a business organisation is known as “information technology management”. It should be noted that the information technology resources of an organisation are usually managed in accordance with the priorities, policies, and requirements as set out by the business.

Physical investments, including the staff, data centre facilities, networks, data storage databases, software, and computer hardware, are examples of information technology resources required to be managed within a company.

This is done using simple management skills such as organizing and controlling, change management, and budgeting.

Topic 35: Developing a framework for the strategic management of information technology

Research Aim: This research will help companies build a sustainable framework for the strategic management of the information technology sector.

Topic 36: Role of information technology management in large diversified business organisations.

Research Aim: This research will help in understanding the role of information technology management in large businesses.

Topic 37: Analysing the issues associated with the implementation of Information technology in new technology-based firms.

Research Aim: This study will help in assessing issues associated with the implementation of information technology in technology firms.

Topic 38: Recommended practices to introduce and implement information systems in business organisations.

Research Aim: This study will help companies introduce and implement information systems in organisations.

Topic 39: How business organisations can gain a competitive advantage through social media branding in a fast-paced electronics industry?

Research Aim: This study is extremely relevant for this day and age as it focuses on gaining a competitive advantage through social media for the electronics industry.

Topic 40: The role of strategic alliances, acquisitions and mergers in building eCommerce business giants – A case study of any large scale and established virtual company.

Research Aim: This research will focus on understanding the role of strategic alliances, acquisitions, and mergers for e-commerce business giants. You can choose a large scale company of your choice for this study.

Topic 41: How e-HR system can help UK energy companies to improve their efficiency?

Research Aim: Electronic-human resource management systems are a thing of today. This research will focus on implementing e-HR in UK based energy companies.

Topic 42: Identifying the most influential factors affecting information technology management in the UK construction industry.

Research Aim: This research will identify factors that influence information technology management in the UK construction industry.

Topic 43: Investigating the Benefits and Limitations of Implementing Information Technology in the UK Fashion Industry.

Research Aim: This research will help explore the benefits and limitations of implementing information technology in the UK fashion sector.

Topic 44: To investigate the important elements of information technology management.

Research Aim: This research will focus on the essential factors of information technology management.

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Organisational Leadership Dissertation Topics

Business leaders are the management staff that provides operational oversights, inspiration and other administrative services. It is the duty of business leaders to help prioritise organisational objectives and corporate vision for other team members. Here are some interesting topics related to organizational leadership.

Topic 45: Examining the effects of leadership and clarity of vision on business organisations.

Research Aim: This research will understand the impact of leadership on businesses and how having a clear business vision helps organisations.

Topic 46: The impact of organisational culture and leadership behaviours on practices of knowledge management in small and medium-sized enterprises.

Research Aim: This research will examine the impact of organisational culture and leadership behaviours on knowledge management in SMEs.

Topic 47: Examining the impact of leadership on organisational performance of small enterprises in Saudi Arabia.

Research Aim: This research will study the impact of business leadership on the organisational performance of small businesses in Saudi Arabia.

Topic 48: Evaluating the impact of leadership on organisational performance – A case study of any large and diversified firm.

Research Aim: This research will help evaluate the impact of leadership on organisational performance. You can choose a company of your choice for this research.

Topic 49: Role of organisational leadership in developing countries – A case study of any home-grown company.

Research Aim: This study will evaluate the role of organisational leadership in developing countries.

Topic 50: Traits of prevention-oriented and charismatic leader for the successful operation of medium-sized enterprises.

Research Aim: This research will examine the various traits of leadership that are required for successful business operations.

Topic 51: Organisational leadership in multicultural environment of Saudi Arabia.

Research Aim: This research will focus on organisational leadership in a multicultural environment in Saudi Arabia.

Topic 52: Distinguishing leadership from management to achieve corporate strategies.

Research Aim: This research will analyse and compare leadership and management that companies achieve corporate strategies.

Topic 53: Investigating the differences between individual charismatic leadership and traditional organisational leadership.

Research Aim: This research will help to investigate the differences between charismatic leadership and traditional leadership.

Topic 54: How leadership decisions to implement new business strategies can be influenced by organisational culture – A case study of Nokia.

Research Aim: This research will assess how leadership decisions help in implementing new business strategies and how they are influenced by organisational culture. This study will be based on Nokia.

International Business Strategy Dissertation Topics

International business can be defined as the transactions that occur across country borders as a result of trade. For example,  a UK based company selling its products in another country is involved in international business.

Another definition of international business is the exchange/trade of goods or products among businesses and individuals in multiple countries.

However, it is worth noting that all commercial transactions, including transportations, logistics, investments, sales, governmental and private that occur as a result of trade between two different regions are the elements of International Business.

Here are some interesting topics based on international business strategy:

Topic 55: Investigating the patterns of foreign direct investment in new global economies

Research Aim: This research will help outline foreign direct investment patterns in new global economies.

Topic 56: The future of the bamboo industry in Europe – Opportunities and challenges

Research Aim: This research will understand the bamboo industry in Europe, its opportunities, and the challenges the industry has to face.

Topic 57: How Telenor internationalised in Asia – The case of Pakistan

Research Aim: This research will focus on Telenor expanding its operations in Asia. International business strategies undertaken by the company will be discussed.

Topic 58: Internationalisation opportunities for Chinese multinational companies – The link between international business development and “knowledge and learning”

Research Aim: This research will explore the internationalisation opportunities for Chinese multinational companies, i.e. the link between international business development and knowledge will be studied.

Topic 59: Exploring strategic alternatives in Research & Development through the exploitation of opportunities and capabilities

Research Aim: This research will talk about the various strategic alternatives in research and development by exploring various opportunities and capabilities.

Topic 60: The role of new theoretical models with respect to global politics and business

Research Aim: This research will understand the role of new theoretical models by considering global politics and businesses.

Topic 61: The impact of corporate governance on performance and internationalisation of business organisation

Research Aim: This research will focus on the impact of corporate governance on the performance and internationalisation of business organisations.

Topic 62: Examining the factors that could motivate large multinational corporations to adapt internationalisation strategy

Research Aim: This research will analyse the factors that motivate multinationals to adapt to internationalization strategies.

Topic 63: The growing importance of social media strategies in the global business environment – Internationalisation, e-business plans and performance of firms

Research Aim: This research will understand the importance of social media strategy in the global business environment, i.e. firm performance, e-business plans, etc.

Topic 64: Investigating “foreign direct investment” strategies of large and diversified companies in developing economies – The case of India

Research Aim: This research will examine foreign direct investment strategies of huge diversified businesses based in India.

Corporate Social Responsibility Dissertation Topics

The concept of corporate social responsibility has gained tremendous importance, thanks to growing social and environmental concerns that need to be integrated into business operations.

CSR allows business organisations to achieve a balance of social, environmental, and economic obligations and addresses stakeholders and shareholders’ needs.

Implementing CSR amongst small and medium-sized enterprises can prove to be an extremely daunting task primarily because it requires strategies to be designed in a manner where the respective capabilities and needs of these businesses are considered, but the profitability of the company is not adversely impacted.

Here are some relevant CSR dissertation topics for you to choose from:

Topic 65: Investigating the role of corporate social responsibilities in brand equity

Research Aim: This research will analyse how brand equity is built with the help of corporate social responsibility.

Topic 66: How values are associated with perceptions of corporate social responsibility

Research Aim: This research will talk about how values and perceptions are associated with corporate social responsibility and how businesses view it.

Topic 67: Effects of CSR on the performance of business organisations in transitional economies

Research Aim: This study will examine how CSR impacts businesses’ performance operating in transitional economies.

Topic 68: Investigating performance and strategic plans of UK firms with respect to corporate social responsibility

Research Aim: This research will investigate the performance and strategic plans of UK firms with regard to their respective corporate social responsibility.

Topic 69: To what extent do international certifiable management regulations influence business practices

This research will aim to understand the extent to which international certifiable management regulations impact business practices.

Topic 70: Corporate social responsibility in developing countries – The case of the Chinese construction industry

Research Aim: This research will talk about corporate social responsibility in developing countries and focus on the Chinese construction industry.

Topic 71: Corporate social responsibility and societal expectations – A case of any multinational corporation

Research Aim: This research will understand the expectations associated with corporate social responsibilities. A multinational will be chosen for this study.

Topic 72: How corporate social responsibility affect business practices of the UK energy sector

Research Aim: This research will help understand how corporate social responsibility impacts business practices in the UK energy sector.

Topic 73: The role of CSR on international corporate governance theories and practices

Research Aim: This research will examine the role of CSR in international corporate governance theories and practices.

Topic 74: Financial performance of selected European corporations in light of corporate social responsibility

Research Aim: This research will understand how the financial performance of European businesses is impacted by corporate social responsibility.

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Organisational Behaviour Dissertation Topics

Organisational behaviour can be defined as how individuals interact with larger groups to create more efficient businesses. The theories of organisational behaviour can help to achieve maximum output from individual members of a team. Here are some interesting topics to help you pick an appropriate dissertation topic on organisational behaviour.

Topic 75: Investigating the impact of values and beliefs on employees’ performance and commitment at the workplace

Research Aim: This research will investigate the impact of beliefs and values on employees’ performance and commitment at the workplace.

Topic 76: Studying the impact of culture on organisational behaviour – The case of the Indian telecommunication industry

Research Aim: This research will help study the impact of culture on organisational behaviour. The Indian telecommunication industry will be the focus of this research.

Topic 77: Examining decision-making process in multinational corporations in light of organisational behaviour and choice

Research Aim: This research will help examine the decision making process in multinationals with respect to organisational behaviour and choice.

Topic 78: Organisational citizenship behaviour and organisational commitment, psychological contract and conflict at Oxford University

Research Aim: This research will help understand organisational citizenship behaviour, organisational commitment, and conflict at Oxford University.

Topic 79: Exploring the relationship between a sense of belongingness and development of trust with managerial behaviour in large and diversified organisations

Research Aim: This research will help in understanding the relationship between trust and a sense of belongingness in huge, multicultural organisations.

Topic 80: Investigating causes of unethical actions of individuals in the workplace – Analysing organisational standards, practices, ethical behaviour

Research Aim: This study will explore causes that lead to unethical actions at workplaces. The research will analyse the organisational standards, practices, and ethical behaviour.

Topic 81: Developing organisational citizenship behaviour and organisational culture in the pre-inauguration stages – The case of the UK hotel industry

Research Aim: This research will help develop organisational citizenship behaviour and organisational culture in the early days of businesses. The UK hotel industry will be the main focus of this research.

Topic 82: Comparing employees’ attitudes and organisational cultural values in the Indian agricultural sector

Research Aim: This research will compare employee attitude and organisational cultural values in the Indian agricultural sector.

Topic 83: This study will explore the relationship between employee performance and corporate objectives.

Research Aim: The research will take into consideration the role of shared values and standards.

Topic 84: Introducing, Implementing, and Managing Change in a Multinational – Assessing the Conflicts associated with it

Research Aim: This research will study global change management as to how multinationals introduce, implement and manage change globally.

Important Notes:

As a student of business looking to get good grades, it is essential to develop new ideas and experiment on existing business theories – i.e., to add value and interest in your research topic.

The field of business is vast and interrelated to so many other academic disciplines like  civil engineering ,  construction ,  law , and even  healthcare . That is why creating a business dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field is imperative.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation , as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best business dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Take a look at some of our sample business dissertation topics to get an idea for your own dissertation.

How to Structure your Business Dissertation

A well-structured   dissertation can help students   to achieve a high overall academic grade.

  • A Title Page
  • Acknowledgements
  • Declaration
  • Abstract: A summary of the research completed
  • Table of Contents
  • Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems. An outline of the structure of a dissertation can  also be added to this chapter.
  • Literature Review :  This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic in light of research questions to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area while identifying any research gaps. Break down of the topic, and key terms can positively impact your dissertation and your tutor.
  • Methodology: The  data collection  and  analysis methods and techniques employed by the researcher are presented in the Methodology chapter, which usually includes  research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and  data analysis strategy .
  • Findings and Analysis: Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include  graphs ,  charts, and  tables in this chapter to identify meaningful trends and relationships.
  • Discussion and  Conclusion: The researcher presents his interpretation of results in this chapter and states whether the research hypothesis has been verified or not. An essential aspect of this section is to establish the link between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
  • References:  Make sure to complete this in accordance with your University’s requirements
  • Bibliography
  • Appendices: Any additional information, diagrams, and graphs used to complete the dissertation  but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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Developing an effective M&A blueprint for insurers

At its core, programmatic M&A  is not a volume play; it’s a strategy for systematically acquiring small to midsize businesses, services, and capabilities and for effectively integrating them as new businesses or capabilities. Companies that adopt this approach to deal making , including a select group of insurers in both the life and property and casualty (P&C) sectors, have generated superior excess TSR by focusing on a series of smaller acquisitions to diversify product offerings or add new capabilities—rather than traditional financial-sector M&A goals that emphasize building scale.

About the authors

This article is a collaborative effort by Alex D’Amico , Oliver Engert , Jay Gelb , Sean O’Connell , Kurt Strovink , and Liz Wol , representing views from McKinsey’s Insurance and Strategy & Corporate Finance Practices.

It’s an approach insurers should consider. Deal making in the sector is likely to be brisk in the coming years as insurers seek to grow and diversify their earnings. Life insurers face ongoing challenges to sustaining growth in core life and annuity businesses; they also remain focused on improving ROE profiles by divesting or reinsuring legacy blocks. Meanwhile, P&C carriers are likely to seek bolt-on deals of companies that enhance their presence in growth markets and offer attractive cross-cycle ROE.

To support a programmatic approach to M&A, acquirers need to canvass a large number of potential acquisitions—as many as two to three times more than they did several years ago. But in our experience, many insurance carriers are facing that volume of activity with little more than the most basic framework describing the how and why of their M&A strategy. In a recent informal poll of insurance executives who focus on strategy, business development, and M&A, 1 Our informal poll, completed in the fourth quarter of 2021, solicited input from 12 North American insurance executives, representing traditional carriers as well as newer entrants. Seven of the 12 respondents reported closing at least one or two deals per year over the past five years, with none of them characterized as large deals. we found that some believe they have relevant capabilities in place given their frequent engagement in M&A (Exhibit 1). Yet few of these rise to the level of what we would define as a fully developed M&A blueprint . Without such a blueprint, companies will find it hard to distinguish between through-cycle opportunities  (during both upcycles and downturns) that are consistent with their corporate strategy and low-hanging opportunistic deals available in the marketplace that are not. Furthermore, without a developed M&A blueprint, insurers are more likely to pursue ad hoc synergies around each target with hit-or-miss returns.

A robust M&A blueprint addresses where, why, and how a company will undertake a systematic program of acquisition. It lays out well-defined themes and criteria that are explicitly grounded in strategy, builds conviction and alignment of stakeholders, and sets clear boundaries and integration plans. The result is that companies can be both more proactive and more opportunistic at identifying potential acquisition targets and will be better prepared for negotiations and integration. As important, an effective M&A blueprint will be an invaluable tool for executives communicating a compelling story, both internally and to investors, about the company’s deal-making strategy and its vision for the future.

Where and why

The foundation of any M&A blueprint is an explicit articulation of how M&A aligns with and furthers a company’s growth strategy. Companies that acquire businesses expecting to refine the strategic rationale later are unlikely to reap the rewards of programmatic deal making. So are those that see smaller acquisitions as malleable building blocks to be pieced together ad hoc, that take an opportunistic approach to M&A, or that proceed without a pressure-tested integration playbook.

For companies considering acquisitions, an M&A blueprint should target specific growth themes and boundary conditions that reflect a comprehensive self-assessment of a company’s competitive advantages as well as the compelling strategy requirements for its business model that make it well suited to pursue M&A in a specific area. For example, a personal lines P&C carrier’s corporate strategy included enhancing customer growth through a digital engagement platform. Confident in the company’s ability to rapidly scale new businesses, managers decided that a program of M&A to acquire the various components of an integrated, direct-to-consumer platform would be the best way to accelerate domestic growth and support international expansion.

Identifying growth themes

An effective blueprint for programmatic M&A identifies at most three actionable M&A growth themes. 2 Even experienced programmatic acquirers are often unable to focus on more than three M&A themes. Even so, companies with highly distinct business units, such as life and P&C insurance, could identify more than three themes. But in general, for carriers new to this approach, focusing on one or two M&A growth themes to start with could be more beneficial. These themes should be areas where the company can add value to targets and needs M&A to deliver its strategy. They might include, for example, themes leading to superior product manufacturing capabilities across life and annuities as well as personal and commercial P&C lines, the ability to operate effectively in multiple international markets—which can be difficult to achieve through organic growth—or opportunities to target smaller companies with differentiated offerings and niche areas, including asset management or specialty commercial P&C lines.

A vague M&A blueprint with an unclear link to strategy tends to lead to overly broad objectives for deal making. “Increasing our digital focus,” for example, is not specific enough to help executives identify potential M&A targets. A more actionable objective might be framed as “improving underwriting methodology by acquiring companies with expertise in areas such as data analytics, intelligent pricing, antifraud, and telematics.”

Converging around the top one to three areas where M&A can most substantially advance the organization’s strategy takes some planning. Getting a group of executives to agree on a shortlist of M&A themes is bound to evoke some friction. If you were to go around the table at the next strategy meeting and ask your company’s senior leadership team to identify the organization’s top M&A themes, you’d likely end up with a long list of ideas. That’s acceptable, at first, because such an exercise can serve as a mechanism that compels everyone to take a closer look at their data, assumptions, and biases—a process that elevates awareness and understanding. But eventually, the most effective M&A blueprints also reflect alignment and conviction among senior leadership (including business unit leadership and the business development team) around a shortlist of M&A themes.

Among the North American insurance industry M&A executives we polled, the two most common objectives of pursuing deals are the acquisition of new capabilities and the expansion of product and service offerings. Less relevant acquisition rationales included expanding geographically, realizing economies of scale, and acquiring undervalued companies.

The CFO of one leading insurance company successfully focuses the carrier’s M&A agenda around a prioritized set of growth and capability themes. Close collaboration between the CFO’s team and business unit leaders enables the company to identify top acquisition candidates—which is a big factor in their success at conducting due diligence on dozens of potential targets each year. This company successfully completes multiple bolt-on deals per year, many of which are privately negotiated transactions cultivated through proactive sourcing rather than well-known opportunities in the marketplace. In addition, the CFO’s team uses its playbook to create value and meet integration targets, which maintains capabilities, improves the cost structure, and typically includes a boundary condition of achieving earnings accretion within 12 months.

Setting boundary conditions

One aspect of this assessment that is often overlooked is an explicit acknowledgment of the market and organizational forces that define the boundaries of a company’s deal making in terms of size, type, and pace. The most concrete boundary is probably how much capital an insurer has on hand or can raise to fund a program of acquisitions—including capital not just for funding acquisitions but also for integrating and scaling each asset.

Boundary conditions might also include financial metrics such as those reflecting an insurer’s growth targets, margins, earnings, or ROE. If a carrier is only anchored on certain return metrics, such as ROE or ROIC, to track ongoing performance of an acquired asset, then high-growth, early-stage companies often look less attractive. Alternatively, if an insurer is willing to look at an array of metrics based on the asset profile—such as ROE or ROIC for mature assets versus top-line growth for early-stage innovators—then it will have a greater degree of freedom for deal making. Finally, even softer assessments of organizational and cultural fit, financial limitations, or regulatory boundaries can further narrow the scope of potential targets.

Establishing these boundary conditions early—with explicit agreement from the CFO and the board—can help put teeth into investment commitments and align everyone on negotiable and nonnegotiable terms. Consider, for example, the case of one personal lines carrier. Over the years, the company had a generally successful track record of acquiring large insurers to add new brands and customer segments. However, these acquisitions were seldom fully integrated, resulting in unwieldy productivity metrics and a collection of separately maintained corporate functions, such as finance and HR. This M&A strategy worked reasonably well until the company realized its loose approach was not scalable. The insurer addressed this issue by resetting both its organizational and M&A approaches and refining its methodology to implement a series of boundary conditions for acquisitions linked to tightened integration parameters. These included centralized corporate functions that created additional efficiencies, rather than maintaining separate corporate functions for each company it acquired. As a result, the company is now able to effectively pursue growth through M&A.

Programmatic acquirers must give careful thought to how they plan to pursue M&A—a critical part of the M&A blueprint to advance their strategic plans.

How: A foundation for action

Programmatic acquirers must give careful thought to how they plan to pursue M&A—a critical part of the M&A blueprint to advance their strategic plans. This process includes constructing a high-level business case to identify the objectives and preliminary integration plans for each area. It also includes identifying the right capabilities and resources for each part of the deal-making process, as well as plans for tailoring the approach for each specific deal. Plans may need adjustments to reflect each deal’s sources of risk and whether value opportunities will come from consolidation, capability building, or new business opportunities, for example.

Business case to identify objectives

Once priority M&A themes and boundary conditions are established, the next critical step is to develop a granular road map for execution. The road map should identify how an acquisition would create value and create screening criteria to prioritize potential targets—within the boundary conditions of feasibility and availability.

Once the business case is developed at the theme level, carriers need to develop a plan for each identified acquisition candidate, including a top-down growth plan, capital and cost synergy assumptions, risk mitigation, and a determination of the investment needed to scale the asset. An effective business plan should be continuously refined based on the target’s relative size, its level of similarity with the acquiring business, and, as acquirers learn more about an asset, its working culture.

It is important to recognize that in a seller’s market, buyers face the risk of overpaying for an attractive asset. A critical way to reduce this risk is to apply the discipline of developing an M&A blueprint inclusive of a theme-level business case. This process is designed to enhance the due-diligence process and allow organizations to avoid making costly mistakes that are inconsistent with their growth strategies.

Capabilities and execution

Part of the self-assessment involved in developing an M&A blueprint is a review of the company’s internal talent; its capabilities; and the time needed to evaluate, pursue, and execute M&A deals, both before and after a transaction. If there are unknowns, what are the gaps that need to be addressed?

We recommend that companies develop a comprehensive integration playbook as part of the overall blueprint, including key activities for each area (such as value capture, cultural integration, and revenue synergies) and specific leadership roles that must be filled for a successful transaction. This includes senior sponsors in the organization, ideally business unit leaders who own initiatives and assign working teams against them.

At least half of the carriers we polled have playbooks centered on the initial stages of a deal, including target identification, due diligence, valuation, and integration planning checklists. But most of them lack guidelines about tailoring execution—a critical factor in the most effective acquisitions  (Exhibit 2). In particular, based on different deal archetypes in insurance, acquirers might have different perspectives on who leads across five critical design areas of merger integration:

  • Governance: Who leads the overall value creation planning and business case development and review, and how they do it?
  • Leadership: Who coordinates the integration and organization effort across ideation, business case development, approval, and rigorous tracking?
  • Scope: What do we integrate, and to what extent, to realize the value aspiration?
  • Speed and pace: How fast should we go, and how coordinated should the effort be?
  • Culture and talent: How will we handle people?

One leading global player with a history of delivering strong M&A returns employs a highly disciplined, sponsor-oriented approach to deal making. The CFO assigns leadership roles to specific executives, who have ultimate responsibility for deal execution and integration. This approach ensures speedy decision making, which unblocks pain points and helps deliver a deal’s full value.

Building conviction

Embarking on a program of M&A requires conviction, commitment, and buy-in from internal and external stakeholders alike. An effective M&A blueprint, when developed collaboratively, can ensure that competing viewpoints are heard inside the company and that risks and opportunities are thoroughly vetted. This better prepares the CEO to communicate with the board but also enables the acquisition team to seek the support of its acquisition targets.

Embarking on a program of M&A requires conviction, commitment, and buy-in from internal and external stakeholders alike.

Drafting the M&A blueprint

An M&A blueprint isn’t something a single executive can draft—and it isn’t much use if it’s developed after the fact to confirm the hypotheses supporting an exciting deal. The best blueprints reflect senior-level coordination between corporate-strategy and corporate-development executives whose collective alignment helps build conviction in their decision to commit capital to transactions. When alignment is established, the process becomes efficient because executives are not debating which types of deals to target. This alignment occurs in no small part due to a transparent and unambiguous approach from the CEO.

After one deal failed to cross the finish line, a mutual insurer’s CEO and head of M&A conducted a six-week exercise to assess and strengthen the company’s M&A approach. As a result, the company aligned its growth themes and developed a process to scan for broadened opportunities—enhancements that led to a threefold increase in the number of potential acquisition candidates. The new blueprint increased the company’s confidence in deal making and ultimately led to multiple equity investments in companies that generated substantial financial returns and turbocharged capabilities.

Your reputation as an acquirer

For programmatic acquirers, today’s competitive M&A landscape has characteristics of a seller’s market. Small and midsize companies with innovative technology, next-generation products, undeveloped intellectual assets, or even well-honed capabilities in underserved markets can have multiple suitors—and they’re often interested in more than just the bottom-line sale price. As a result, acquirers need to make longer-term investments to build conviction in acquisition targets. Yet nearly half the carriers we polled lack a clear owner for proactive target cultivation, and only one-third of carriers regularly establish relationships with potential M&A targets.

Some acquirers maintain lists of potential acquisition targets and cultivate relationships with them, and we expect more companies to begin following suit in the next year or two. This development will change the job responsibilities of carriers’ most senior executives, including the CEO. For example, one global insurance industry leader keeps an extended list of close to 100 potential acquisition candidates. Executives update this list quarterly and actively reach out to candidates to cultivate them for potential fit and deals. Senior leaders will need to allocate greater portions of their time to cultivating acquisition candidates. As a result, they need to have time blocks (appropriately leveraged in coordination and collaboration with others) focused on developing long-term relationships with targets that might ultimately lead to acquisitions.

The most successful acquirers also take the long view on establishing and supporting their brand identity as a desirable buyer. Companies known for treating people fairly after an acquisition—as well as caring about the knowledge they bring to the enterprise—often enjoy an advantaged position among competing acquirers. A robust M&A blueprint should explicitly address a company’s reputation as a buyer, how that reputation will play out in the acquisition process, and how the acquisition team might use the blueprint as a screening criterion in cultivating acquisition candidates.

Programmatic M&A is a strategy for systematically building new businesses, services, and capabilities and effectively integrating them to build something that did not exist before. The companies that use a programmatic approach create deal flow linked to their conviction in their corporate strategy, understanding of their competitive advantage, and confidence in their capacity to execute.

Alex D’Amico and Kurt Strovink are senior partners in McKinsey’s New York office, where Jay Gelb , Sean O’Connell , and Liz Wol are partners; Oliver Engert is a senior partner in the Miami office.

The authors wish to thank Shaun Ayrton, Cristian Boldan, Alok Bothra, Deniz Lenger, Aria Mason, Yves Vontobel, and Andy West for their contributions to this article.

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