mba thesis on digital marketing

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Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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Dissertation Topics in Marketing

• Updated on  
• May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

• What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
• To what degree does Caffe Nero’s app foster consumer allegiance?
• How and why can communication marketing be employed to entice new clients through social elements?
• How does production variety influence policy patriotism among high and low-contact producers?
• Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
• How do entrepreneurs grapple with polygamous behaviour among users?
• Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
• Growing policy support through long-value distribution management–an event study of UK health brands.
• What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
• An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
• How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
• Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

• Involving communal systems when seeking different markets and developing the market interest.
• Systems companies use acting on customer boycotts.
• The job of joint buy in a poor industry.
• Are modernisations useful in building up the number of clients?
• The relationship between the geographic position and the nature of a system.
• The benefits groups get from the customisation of their works.
• Mobile commerce: its powers and shortcomings.
• The change in prices on offline and wire markets of properties.
• How serious is the job of branding in the progress of a business?
• Are there proper limitations in brand selling plans?
• What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

• Altering the Marketing Management. What are the new models, functions, processes, and techniques?
• Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
• Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
• Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
• Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
• Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

• How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
• Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
• In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
• Evaluating the power of vision brands’ direct selling via YouTube.
• How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
• Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
• The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
• Customer loyalty – Behaviour or attitude? A mixed-method analysis.
• The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
• Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
• A case study: Using digital methods to increase brand salience.
• Using social media marketing to attract customers to brands of small companies.
• The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

• In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
• The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Using social media to reduce the cost of direct marketing
• Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• The effect of culture on marketing communications: The case of Coca-Cola in India
• How do supermarket chains overcome language differences in Switzerland?
• Effects of social media on organisational culture in the UK’s fashion industry.
• How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

• The case of Apple: How can firms customise their products?
• The impact of digital marketing innovation on Apple’s performance
• Pop-up advertisements: Hit or a miss
• Celebrities and influencers: Have they changed the game of online marketing?
• Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

• The impact of product information availability and persuasive advertising on consumer behaviour.
• Advantages and disadvantages of online advertising in international marketing.
• The Importance of Marketing mix on non-profit organisations.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

• What drives customers to buy things from Amazon?
• What are the benefits and advantages of customer internet reviews?
• What impact do marketing intelligence and planning have on sports marketing?
• How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
• What do customers think about green marketing?
• What are customers’ feelings about Burberry’s digital marketing efforts?
• What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
• How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

• A content analysis of Food brands Instagram posts.
• The impact of social media marketing on brand loyalty.
• Instagram, influencer marking and trust – a critical analysis.
• Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
• Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

• How have spam laws improved marketing ethics online?
• What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
• The influence of local culture on business ethics of immigrants- A case study of the UK
• Vegan vs cruelty-free: the politics of labelling and why it matters
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

• Analysis and determination of consumer buying behaviour for Coca-Cola
• Critical research on how AI will help make better marketing decisions
• Brand advertising and political campaigns: a possible interwoven impact?
• Analysis of how brands exploit impulsive buying
• Marketing budgets included by BREXIT
• The effect of COVID-19 on the global economy
• The decline in organic reach on social media platforms
• Do people appreciate being click baited into sponsored posts?
• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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MBA Marketing Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you looking for a unique and focused MBA marketing dissertation topic but not sure what topic will suit your circumstances? A topic must be based on your research interest and preferences, so you don’t lose interest in your research work halfway through the process.

This article provides a list of MBA marketing dissertation topics in various research areas so you can choose one according to your needs.

What is Marketing in Business Management?

Marketing aims to promote goods and services and increase sales for your business by creating, sharing, and planning. Moreover, marketing studies the relationship between products, brands, and services and human behaviour. These elements define a company’s value and measure its growth. You need a well-crafted marketing strategy to increase brand recognition, attract more customers, and drive sales.

To achieve result-driven marketing, marketers must thoroughly understand client requirements, the competitive environment, and how those factors impact business success. Having that said, looking for the perfect MBA marketing dissertation topics? We will help you with that. First, we will walk you through possible types of marketing for your dissertation topic.

Marketing Research Areas For Your Dissertation

There are many types of marketing, as you may have guessed, so choosing an appropriate MBA marketing dissertation topic can be a little overwhelming. The following are the most notable types of marketing you could base your thesis title on:

Advertising

Marketing in this form is the most common. It involves paying advertisers to place different kinds of ads in newspapers, television programs, billboards, and other posters.

Also read:  Advertising Dissertation Topics

Public Relations

Advertisers use this form of advertising to promote their brands without buying advertising space. Your business can raise awareness by sponsoring events or writing articles for the media.

Also read: Public Relations Dissertation Topics

Direct Marketing

Sending direct marketing messages to potential customers by postal mail or email is one method of direct marketing. Thus, it is similar to direct response advertising without paid media such as print or television.

Sales Promotion

Sales promotion refers to any activity designed to increase sales at a specific point in time rather than across the year. Businesses offer various types of sales contests and discounts during specific periods (such as Black Friday and the Christmas holiday season).

Short-term sales are always the goal rather than building long-term brand awareness through customer loyalty. The most common form of sales promotion is coupons, but other forms include free samples and rebates.

Product Marketing

An essential aspect of any business is product marketing. Creating a connection between your brand and consumers is the role of product marketing specialists. By understanding how consumers perceive your product or service category, they can help you position yourself against your competition more accurately.

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List of Dissertation Topics For MBA Marketing

The following list of issues will undoubtedly help you brainstorm topics for your marketing dissertation.

• The Impact of Product Placement on Brand Building
• Customer Relationship Management In The UK
• Customer Loyalty And Customer Satisfaction In Online Retailing Companies
• Economics of computerized communication in the COVID-19.
• Social Media And Customer Relationship Management:
• An analysis of the connection between brand investment and observed risk comparison
• Issues of standardization vs. adaptation in global marketing
• Impact of Mobile Companies’ Marketing Communications Practices on the Behaviour of Loyal Consumer Base
• Using anticipated control establishes a brand advantage, generates leads and piques customer attention.
• A Growing Love for the Data Burst utilizing analytics’ potential
• The Impact of Social Networks on Consumer Online Purchasing Behavior
• Automating customer service interactions
• Variation of prices for commodities across online and offline sources,
• Effects of a company website’s user interface for business.
• Safeguarding consumer privacy in digital marketing
• Incorporating social processes when pursuing various markets and fostering market interest.
• Systems that businesses use to respond to customer boycotts.
• A Feasibility Study on Marketing and Advertising, Emphasizing Differences and Similarities
• The Effects of Online Animated Advertising Strategies and E-Marketing on Consumer Purchasing Behaviors
• A cost-benefit analysis of creative advertising strategy and direct marketing strategy
• Comparing the Competition: A Discussion of the Various Business Strategies You Can Use to Ensure Success
• Factors needed to distinguish between micro and macro Businesses
• Effects of a Longer Warranty on Increasing Market Share for Electronic Products
• the connection between a system’s characteristics and location
• The advantages that organizations gain from customizing their works.
• Mobile commerce’s advantages and disadvantages.

The Significance of MBA Marketing Dissertations

Marketing can provide you with the following benefits:

• Selling is only one aspect of marketing. It’s about building relationships, and a connection is made through communication.
• As a result, marketing enables you to establish brand awareness among your target audience, thereby increasing your chances of achieving your business objectives.
• By analyzing competitors’ strengths and weaknesses, marketers can develop a plan to help them gain an edge over their opponents.
• In order to generate leads for their clients, marketers use various techniques, such as email marketing, web analytics, social media marketing, and more.
• Your marketing professionals develop strategies to engage your clients with your brand on a variety of platforms, including email marketing, social media, and more.

How Can ResearchProspect Help?

The marketing industry is extremely competitive today, so creating the same boring dissertation as hundreds of other students did makes it even harder to stand out. However, MBA is one of those most in-demand spaces for marketing.

ResearchProspect provides academic help to students of MBA marketing or any other area of marketing. If you are looking for a dissertation writer to provide customised thesis ideas and complete your dissertation according to your university guidelines, get started by placing your order for the dissertation proposal or the full thesis here .

Also read: Engineering Management Dissertation Topics ,  Business Management Dissertation Topics ,  Risk Management Dissertation Ideas ,  Talent Management Dissertation Topic Ideas

Also read: Facebook marketing dissertation topics and Social media dissertation topics.

Marketing is a nitty-gritty area of study that ties directly back to your business growth and keeps your company in the consumer’s mind. You can advertise on television, radio, and social media all day.

It helps you get your product out there and circulate among your target audience. You can write a dissertation on the above-mentioned MBA Marketing Dissertation Topics .

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How to find dissertation topics about mba marketing.

For MBA marketing dissertation topics:

• Study recent marketing challenges.
• Investigate industry trends.
• Analyze consumer behavior shifts.
• Explore digital marketing innovations.
• Consider branding or market entry strategies.
• Choose a topic you’re passionate about for in-depth research.

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List of Marketing Dissertation Topics for MBA

• Post author: myspeakhr
• Post category: Topics
• Reading time: 4 mins read

We know it is very important to select an appropriate and best title for your dissertation in Marketing. Dissertation is also termed as Project, Thesis, Internship etc in various countries. Select a best title for your MBA thesis will make your work half done. Hence here we have provided you the List of Marketing Dissertation Topics for MBA, BBA and other management course students. This Marketing research topics will give a clear idea in selecting a masters thesis marketing topic. Here you can find sample of Marketing Thesis topics for MBA students. You can find topics related to Consumer Behavior, Digital Marketing, Branding, customer relations, satisfaction and many more.

List of marketing dissertation topics:

Following is the list of marketing dissertation topics which can be also be termed as marketing research topics, marketing project topics, marketing thesis topics etc.

1. “The Influence of Advertising on consumer Buying Behaviour”

2. “The Influence of Advertising on children and its impact on buying Behaviour”

3. “The Mobile Phone Industry – Delivering Value to the Student Segment of the Market – An Indian scenario”

4. “Standardization versus adaptation issues in International Marketing with special reference to FMCG ”

5. “Effecting branding practices and brand recognition”

6. “Effecting branding practices and its impact on brand recognition”

7. “Effectiveness of Marketing Communication Tools on Consumer Decision in selecting specific Credit Cards”

8. “Impact of Brand Loyalty on Customer Satisfaction”

9. “Brand Loyalty – as a tool for Customer satisfaction”

10. “The Impact of Social Media on youth towards Customer buying Decisions”

11. “Advertising as Meaningful Signs on today’s youth segment”

12. “Market analysis a best tool to design marketing strategies for new business organisation”

13. “Strategic Market Analysis of Banking companies and Marketing Activities”

14. “Impact of Marketing Communications Activities practiced by mobile companies on the Behaviour of Loyal Consumer Base”

15. “Are Marketing Methods Becoming Too Intrusive? Does to creates Privacy Issues in India”

16. “Factors Affecting Competition & Success of Smart phones in Smart Phone Industry of India”

17. “Brand Identity And Its Impact On Consumer Behaviour for top textile brands”

18. “Examination Into Youth Brand Loyalty: The ready-made Textile Industry”

19. “A Marketing Plan For A Business Operation In rental car service company”

20. “An Investigation on How Protect A Brand and sustain loyal customers in this competitive network service providers”

21. “An In-Depth study on Role Advertising Agencies- An Indian Perspective”

22. “An Investigation Into The Concept of Relationship Marketing as an effective tool for customer satisfaction”

23. “The role of Relationship Marketing in improving Brand Loyalty”

24. “An In Depth Analysis Into: Consumer Behaviour the first thing to be understood by Indian brands ”

25. “Consumer Loyalty: A study on retail market”

26. “The Effects of Advertising and Its Impact on the Consumption of soft drinks by Young People of India”

27. “Brand Extension strategies- A study on Success story of famous brands”

28. “The Growth of Internet Affects Consumer Behaviour- An Indian approach”

29. “The Extent Of Strategic Ethical Marketing And The Impact Upon The Consumer”

30. “A Study on Consumer perception And Behaviors Towards Traditional Food”

31. “The Perception of Female customers towards Traditional Male Products”

32. “A comparative study of Male and female buying behavior in retail malls.”

33. “A Comprehensive Investigation Of Supermarket Differentiation”

34. “Loyalty schemes Modern tools used for sustaining loyal customers”

35. “Does Celebrity Endorsement Influence Consumers Purchasing decisions An Intensive study”

36. “Customer perception towards post paid and prepaid plans of various service providers”

37. “To What Extent Do Cartoon Characters Influence Children And What Implications Does This have on the buying decision of parents?”

38. “The Impact of offers and discounts on Online Clothes Shopping”

39. “The Effects of Internet Marketing In The Indian Hotel Industry”

40. ” The impact of various online ticket booking sites in Indian hotel Industry”

41. “The aviation industry of India is benefiting/losing profits through various ticket booking sites A comprehensive study”

42. “Customers perception towards websites and Apps for booking of tickets/hotels/restaurants/services etc.”

43. ” Automobile Companies Use CRM To Improve Customer Loyalty – A comprehensive study”

44. “A study of Brand Management as a tool for sustaining market presence by various giant marketers in ______________ industry”

45. “A study on Critical Success Factors of Customer Relationships Management”

46. “A study on the role of Online Shopping in decline of Retail Sales”

47. “The Impact of TQM in Indian Service Industry special reference with hotel industry”

48. “Impact of CRM In Company’s Performance with special reference to service industry”

49. “A study on Online Shopping Factors Affecting Customer Satisfaction with special reference to electronic goods”

50. “Does Size influence Customer expectations A study on customers expectation from large and small hotels in _____________ city”

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By Syed Muhammad Talib

May 16, 2024   •   Fact checked by Dumb Little Man

If you’re pursuing a degree of MBA, you know that writing a dissertation is an important part of your educational journey. Your dissertation is a crest of your academic skills, research skills, and critical thinking skills. It’s a chance to explore a topic of your interest deeply and contribute to the field. In this comprehensive guide, we’ll take you through the steps to write a perfect MBA dissertation that not only meets your academic requirement but also grasps the interest of the reader.

Steps to Write a Perfect MBA Dissertation

1. understanding the purpose.

Before getting into the writing process, it is important to understand the purpose of your MBA dissertation. The main purpose is to show your expertise in the subject and showcase your ability to apply theoretical knowledge to real-world scenarios. Your dissertation should contribute new understanding, challenge existing theories, or propose innovative solutions to a problem within the domain of business. Most students find difficulty in writing an MBA dissertation as they don’t have a proper understanding of the subject. They can seek online MBA dissertation help services to excel in their MBA dissertation.

2. Selecting the Topic

Selecting the right topic for your MBA dissertation is a crucial step. It should be something that fascinates you and your reader. Ensure that you’re topic is researchable and has enough resources available for deep study. Consider discussing your ideas with your teacher to receive valuable feedback and guidance in clarifying your research question.

3. Writing a Clear Synopsis

Before starting work on a dissertation, you will be required by your supervisor to submit a synopsis of your dissertation. For writing a clear and effective synopsis you will be required to add a clear suggestion of your research problem along with the suggestion of a relevant hypothesis or thesis statement, mention the data you will be utilizing, and do not forget to add a reference of main primary and secondary sources which you will be incorporating in your dissertation.

4. Conducting an In-depth Literature Review

A literature review is the basis of the MBA dissertation. It includes reviewing existing research and publications related to your chosen topic. By analyzing the literature critically, you will be able to identify the gaps in the knowledge, which will help to shape your research question and contribute to the existing body of knowledge.

Many students fail to write a good literature review due to a lack of pointing out trends, debates, and gaps inside the studies. To help those students, various MBA dissertation writing services are available to give the perfect look to your MBA dissertation.

5. Composing a Well-defined Research Methodology

Your research methodology outlines the techniques and approaches you’ll use to gather and analyze data. It should be relevant to your research question and place with your chosen theoretical framework.

Common Research Methodologies in MBA Dissertations include surveys, interviews, case studies, and data analysis. Justify your chosen methodology and explain how it will help answer your research question effectively. You want to also increase your research goal and questions and consider the methods to cope with them. This expertise is crucial for further discussions together with your professor and the improvement of your proposal.

6. Gather and Scrutinize Data

Once you have decided on the methodology of your research, you need to work on the next step of your research. This step includes the collection and sorting of data that you aim to add to your research. The collection of data is a crucial step towards drafting a perfect MBA dissertation.

To make your work look like it has been studied, make sure to add pieces of evidence to it by adding primary and secondary sources. These sources shall aim to include your abundant research scholarly articles. While writing a dissertation, the primary sources that should be considered include Surveys and Interviews being done by the writer himself. While collecting data for a dissertation, you should keep into consideration the target audience related to your topic and make use of tools that are relevant to your research.

7. Organized Presentation of Your Work

Make sure to mention your findings and results of surveys and interviews in a clear and organized manner. Make sure to incorporate your data in dissertations through graphs, charts, and tables. Incorporating your research data through these charts and graphs will make your work less complicated and make complicated data more accessible and easier to understand for the reader.

Do not forget to provide clear and understandable interpretations of the results that you have deduced from your data and relate them to your research problem. To make your MBA dissertation presentable, get a reliable MBA dissertation writing help and score high in your course.

8. Provide Recommendations

You should make sure to include recommendations for your research problem in your MBA dissertation. These recommendations include explicitly mentioning how your research aligns with your field of study. How can your research be applied in practical scenarios? You can also include recommendations for the reader closely related to your research. Make sure to include recommendations that are relevant to your field of study and research problem.

9. Explicit Restrictions

Make sure to include the scope of your research along with its limitations and restrictions. Including these restrictions in your dissertation is crucial and helps in reflecting to the reader that you have a clear understanding of the scope and standing of your research problem.

10. Writing an Effective Conclusion

One of the most important steps to writing a perfect MBA dissertation is to write an effective conclusion. Your conclusion should summarize the key points of your MBA Dissertation. Highlight the importance of your research and its contribution to the field. Don’t include any new information in the conclusion. Instead, focus on supporting your main argument and leave a lasting impression on your readers.

Before the final submission of your MBA dissertation, thoroughly revise, edit, and proofread your work. Look for any grammatical errors, typos, and inconsistencies. To improve the quality of your MBA dissertation, consider seeking feedback from your teacher, friends, and experts from the field to help with your MBA dissertation.

In conclusion, writing a perfect MBA Dissertation requires a lot of planning, In-depth research, and presenting your findings. By following this comprehensive guide, you can make your MBA dissertation top-notch and score

Syed Muhammad Talib

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HBCU Gameday

Dating app BLK reveals HBCU-based ‘MBA’ program

BLK introduces the BLK MBA Program to assist recent HBCU graduates in navigating post-graduation employment challenges and networking.

[Dallas, TX] – BLK, the number one dating and lifestyle app for the Black community, proudly unveils its new HBCU-focused endeavor: The BLK MBA (Master of Black Affection) Program. Created to empower and support recent graduates from Historically Black Colleges and Universities (HBCUs) facing post-graduation employment challenges, this innovative initiative seeks to redefine both professional and dating dynamics, while providing financial support to young job-seekers.

At its core, the BLK MBA Program creates an opportunity for recent HBCU graduates to navigate the journey from academia to the workforce. Despite improving graduation rates, systemic and cultural obstacles often obstruct the path to employment for Black graduates. African-Americans with college degrees are twice as likely to be unemployed as other graduates, with 12.4 percent of Black college graduates being unemployed, a rate significantly higher than the 5.6 percent average for all college graduates. BLK recognizes the need for solutions to fix this gap.

Enter the  BLK MBA Program  – a purpose-driven initiative designed to empower and support recent HBCU graduates struggling to find employment after college. But this isn’t your traditional MBA program – there will be no coursework or thesis statements. Instead, BLK will select three outstanding graduates from HBCUs, inviting them to embark on a summer of growth and discovery. These participants will immerse themselves in the vibrant BLK community, exploring networking and connections on the app. Along the way, they’ll share feedback to make the user experience even better, working alongside the brand to gain a deeper understanding of how Black Gen-Z approaches dating, networking and creating connections. Each participant will be awarded a stipend to support them during their journey.

“Our commitment to the Black community transcends the realms of just dating,” says Jonathan Kirkland, Head of Marketing at BLK. “The BLK MBA Program showcases our dedication to creating opportunities for professional growth and personal development for recent HBCU graduates. Through this initiative, we hope not only to address the employment challenges faced by Black graduates but also to enrich our platform with diverse perspectives and experiences.”

The application process for the BLK MBA Program commences in May, inviting recent HBCU graduates to apply. Applicants will be required to submit their resumes and a personal statement that showcases both their desire and need to be a part of the program. A panel of judges, comprising BLK brand team members and Black leaders from the BLK Advocacy Council, will evaluate applications to select three participants based on academic achievements, personal statements, and potential contributions.

Selected participants will embark on a transformative journey throughout the summer, immersing themselves in the vibrant BLK community to hone their networking skills and forge meaningful connections with other Black singles, recent graduates, young professionals and Black business leaders. Participants will proactively network, arrange meetings, and go on dates with the goal of fostering relationships that could lead to meaningful relationships and valuable job opportunities. As they navigate the digital dating landscape, participants will not only shape the future of dating experiences for Black Gen-Z individuals but also gain invaluable insights into effective networking strategies. 

For further information about the BLK MBA Program and details on how to apply, please visit  https://www.theplugbyblk.com/blkmba2024 . Stay tuned for updates and announcements via our press releases, social media channels, and in-app notifications.

BLK is the #1 dating and lifestyle app for the Black community.  Founded in August 2017 by Match Group, BLK is the authority on Black love and relationships, connecting individuals for meaningful connections and authentic expression. With over 11 million downloads and counting, BLK is the go-to app where Black love is celebrated in all its forms.  Free to download and easy to use, BLK is more than just a dating app – it’s a movement, a community that gives back and uplifts its members. At BLK, our mission is simple: to bring Black people together and create opportunities for meaningful connections.  Whether through love or friendship, BLK provides a space where its users can be their authentic selves and connect with others who share their values and experiences. Download the app today and start your journey towards connection and Black love.  Let’s inspire and uplift each other, one match at a time.

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