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Favoree's guide to YouTube

13 Best Video Essay YouTubers in 2024 According to Viewers

Tamara Indriana

First of all, what even is a video essay ?

The line between video essays and documentaries is often muddy. While both video essays and documentaries use audiovisual elements to convey ideas and narratives, they differ in their focus, narrative structure, visual style, and intended audience.

Video essays offer critical analysis and interpretation of visual media, while documentaries provide factual information on real-life events and experiences. One key tip to distinguish between the two is that documentaries focus on getting answers from primary sources , like conducting interviews.

Video essays have gained popularity in recent years, particularly on YouTube. The accessibility of digital editing tools and visual media makes it easier than ever for aspiring filmmakers, critics, and scholars to produce and share their own video essays with the world.

In this article, we have compiled a list of the best video essayists on YouTube. Join us as we unravel the intricacies of these digital storytellers who put their viewers on the edge of their seats.

If video essays are not your cup of tea and you’re looking for something more educational, check out our article on the best documentary YouTube channels .

13 Top Video Essay YouTube Channels in 2024

This list is compiled from the opinions of  Favoree  and  Reddit  users.

In no particular order:

1.  EmpLemon  – 1.2M Subscribers

Emplemon blends elements of documentary-style storytelling with humor and cultural critique. Through his videos, Emplemon tells stories about internet culture, dissecting its quirks with razor-sharp wit and insight.

His contents elicit a rollercoaster of emotions, from laughter at absurd internet phenomena to contemplation of the impact of online communities on society.

2.  ContraPoints  – 1.8M Subscribers

Natalie Wynn, better known as Contrapoints, makes incisive video essays about social topics. Initially gaining fame for providing leftist rebuttals to right-wing content, Wynn’s dark humor and elaborate productions captivate audiences.

While her style has evolved to include more intimate settings, Wynn’s content remains intellectually stimulating, featuring detailed philosophical discussions presented in a visually stunning manner.

Natalie is not only an icon for her video essays, she’s also one of the most influential Trans creators on YouTube .

3.  ColdFusion  – 4.7M Subscribers

ColdFusion is a prominent YouTube channel making high-quality videos on corporations and their scandals. The channel’s soothing narration style contributes to a relaxing viewing experience.

With professional editing and a focus on interesting subject matter, ColdFusion delivers compelling insights into the latest trends and developments shaping the world of business and technology.

Check out our article on the best economics YouTube channel if you’re interested in improving your financial knowledge!

4.  Wendigoon  – 3.4M Subscribers

Wendigoon’s exploration of horror and supernatural phenomena certainly gives viewers goosebumps. With a focus on topics like urban legends , paranormal encounters, and mysterious occurrences, Wendigoon delivers chilling narratives that leave viewers intrigued and unsettled.

The channel’s immersive storytelling and atmospheric visuals evoke a sense of unease, drawing audiences into the eerie world of the unknown. Wendigoon’s expertly crafted videos combine suspenseful narration with haunting imagery, creating an unforgettable viewing experience.

Can’t get enough of chilling true crime stories? Our article on the best true crime YouTube channels will help you find more creators to watch.

5.  hbomberguy  – 1.6M Subscribers

Hbomberguy is a highly respected YouTuber famous for his well-researched video essays. With a focus on various topics ranging from video games to social critiques of modernity, Hbomberguy delivers arguments backed by cited facts. His recent video that exposed Internet Historian has gotten the most attention and discourse.

Despite a sporadic upload schedule, his content is eagerly anticipated, offering deep dives into internet culture and thought-provoking analyses.

6.  Kurzgesagt – In a Nutshell  – 21.8M Subscribers

Kurzgesagt is incredible at explaining complex scientific concepts and philosophical ideas in a simple way. Through stunning art and animation, Kurzgesagt brings these topics to life.

Covering a wide range of subjects from space exploration to biology, the channel’s videos are both educational and visually captivating, leaving viewers feeling inspired and enlightened. Kurzgesagt offers an immersive journey into the wonders of the universe, sparking curiosity and wonder in audiences worldwide.

7.  Fredrik Knudsen  – 1.2M Subscribers

A cult favorite, Fredrik Knudsen’s acclaimed series “Down the Rabbit Hole” investigates obscure corners of the internet and perplexing aspects of history.

Known for his unbiased and objective approach, Knudsen presents his subjects in a neutral manner, allowing facts to speak for themselves. His thought-provoking content offers insights into the complexities of human experiences and internet phenomena.

8.  blameitonjorge  – 1.7M Subscribers

Blameitonjorge is beloved for his videos centered around lost media, creepy events, and obscure topics. With a soothing and friendly voice, Jorge’s narration style is modest, respectful, and intelligently humorous, offering a refreshing contrast to typical list-making channels.

His videos cover a diverse range of subjects, including UFO sightings, nostalgia, horror movies, true crime, and Mexican urban legends, all presented with meticulous research and informative editing. Blameitonjorge’s efforts to uncover unanswered mysteries and controversies breathe new life into forgotten topics.

9.  Solar Sands  – 1.3M Subscribers

Solar Sands, an American YouTuber, specializes in video essays analyzing and reviewing art, culture, and archaeology. His long form contents concentrate on retrospectives on various aspects of artistic quality, including the history of low-resolution paintings in Minecraft and analyses of artists like Trevor Henderson .

Solar Sands’ content offers unusual insights into the world of art and culture, appealing to viewers interested in thought-provoking discussions and analyses.

10.  Philosophy Tube  – 1.5M Subscribers

Abigail Thorn, AKA Philosophy Tube, is a British YouTuber exploring philosophy, politics, and personal identity through theatrical presentations and insightful discussions. Abigail’s well-researched content creates a deeper understanding of complex topics and provides support for those grappling with personal identity.

Her inclusive and authentic approach transforms philosophical concepts into accessible narratives, while her openness about her transgender journey inspires self-acceptance in viewers. With a blend of academic rigor and theatrical flair, Philosophy Tube continues to educate and entertain her audiences.

Want a deeper understanding of philosophy without breaking the bank? Check out the best philosophy YouTube channels to learn more!

11. Super Eyepatch Wolf – 1.7M Subscribers

John Walsh, also known as Super Eyepatch Wolf , is an Irish YouTuber renowned for his analytical-style videos primarily focused on anime, with occasional forays into manga and video games.

Unlike many other anime YouTubers, his presentation style stands out for its calm and passionate delivery. His content resonates with audiences seeking thoughtful analysis and insightful commentary.

12. Folding Ideas – 920K Subscribers

Dan Olson or Folding Ideas is a YouTube channel offering long-form video essays on internet culture. From NFTs to nuggets, he makes any topic interesting and will leave you looking for more.

While the writing can occasionally seem overly clever, Dan Olson’s thoroughly researched insights provide valuable perspectives into tech grifts and other media. Despite only uploading every few months, the channel’s in-depth and insightful content is highly appreciated by viewers.

13. Jacob Geller – 1.2M Subscribers

Jacob Geller offers thought-provoking video essays that seamlessly blend topics such as video games, history, politics, and more. With a dark yet empathetic tone, Geller digs deep into philosophical, ethical, metaphysical, and psychological themes, using gaming as a springboard for discussions.

Whether discussing a specific video game mod or architectural design, Jacob’s talent shines through in his insightful videos, offering a deep exploration of video games with surprising depth.

Why are video essays important?

Video essays are important as they provide a platform for creators to offer nuanced interpretations and critical perspectives on various subjects. They serve as engaging educational tools, stimulating discussions and deepening understanding of visual media and cultural phenomena.

What are the benefits of video essays?

Video essays offer benefits such as fostering critical thinking, providing accessible and entertaining educational content, and offering a fresh approach to the analysis and exploration of visual media.

What’s the difference between a video essay and a documentary?

The difference lies in their focus, narrative structure, visual style, and intended audience. While video essays offer critical analysis and interpretation of visual media, documentaries provide factual information on real-life events and experiences, often by obtaining answers from primary sources through interviews.

Is video essay a genre?

Video essay is not a genre in the traditional sense. Rather, it is a format or style of content creation that can encompass a wide range of subjects and approaches, from film analysis to cultural critique.

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The Best Video Essay Channels, Ranked

Cinephiles and film buffs owe it to themselves to check out these YouTube channels which brilliantly analyze and explain movies using video essays.

If you’re a die-hard movie fan, you don’t have to be a hardcore collector to know that you can find a lot of your special features free on YouTube – from movie trailers and top-ten lists to reaction videos and cast-and-crew interviews. But the crème de la crème for any budding cinephile is YouTube ’s subculture of video essayists.

The best of these content creators, particularly those focused on dissecting and analyzing film and television, give viewers a lot of food for thought, making them consider things they hadn’t before, even when it comes to movies they have watched 100 times. There is an embarrassment of content out there, but this article seeks to separate the wheat from the chaff – we are recommending only the channels with the best, most refreshing, and most original analysis. If you're a film lover or budding buff, you owe it to yourself to check out these great video essay channels.

What’s So Great About That?

UK creator and pop-culture academic Grace Lee makes video essays examining themes and form in both horror and animated media; she has an affinity for the deeper, more unexpected thoughts evoked by her favorite genres. Whereas many content creators are quippy or sarcastic, Lee’s voiceover narrative approach is one of measured thoughtfulness.

Related: Explained: How Twin Peaks Changed Television

While her output as What's So Great About That? is not as large as some other creators on this list, that is far from a bad thing as Lee seems to focus more on quality than quantity. Each video discusses fairly narrow topics within a given property – examples include the “treachery of language” in the work of David Lynch or the concept of the “unnatural” in the original Evil Dead film.

You might mistake Canadian vlogger Sarah Z (pronounced “Zed”) for your best friend. She sits on the couch with a cup of coffee and speaks directly to you, a monologuist spending hours on end about all of her opinions, from toxic fandoms to true-crime documentaries.

But these monologues are not the boring, meaningless yarns that you might expect. Rather, Sarah’s channel is an ever-deepening trove of incisive and engaging media analysis encased in a shell of light and fluffy entertainment. The whole thing is driven by Sarah’s palpable excitement and enthusiasm for the topics she is covering, and a penchant for long, detailed videos that are extensively researched. Some videos will even stretch far beyond the one-hour mark, including a 90-minute video on geek culture and a full two hours on Dear Evan Hansen .

Another Canadian creator steps up to the plate in the form of Sage Hyden , a fantasy novelist whose essay channel Just Write seems particularly preoccupied with film’s place in the cultural conversation. In particular, Hyden is fascinated with the messages that movies send us, what they are trying to communicate (consciously or subconsciously), and how they shape our perceptions and prejudices.

For topics that can sometimes land on the serious side, Hyden’s tone and writing style are conversational and often funny, and his insights are fairly eye-opening. Topics include Willy Wonka and its relationship to misconceptions about poverty, the importance of the original Mulan film, and the cinematic lineage of the modern murder mystery Knives Out .

If you consider yourself an outsider or find yourself disagreeing with most of your friends on their favorite movies, you might find a mutual kinship with creator Yhara Zayd , whose videos examine film and television through lenses both personal and political. Zayd’s is not the kind of detached analysis you can expect from many YouTubers; rather, though she is very well-researched, she is also full of unapologetic hot takes, and her videos are brimming with the caustic personality of a modern-day Pauline Kael.

Related: These Are the Best Marilyn Monroe Movies

In some ways, Zayd has crafted the perfect synergy between the highly-opinionated critic and the relentless deconstructionist, enthusiastically dissecting and questioning the images and media we regularly consume. She also has a distinct knack for self-awareness, gazing inward as she gazes outward, a quality which separates her content from that of many of her peers. Zayd covers such divergent subjects as the commodification of the great Marilyn Monroe, reflections of housing discrimination in 1980s horror films , and the under-appreciated legacy of Not Another Teen Movie .

For something a little less personal but no less fascinating, it is worth checking out the prolific Susannah McCullough and her channel The Take . McCullough and her extraordinary team make what are probably the best “Explained” videos you’ll be able to find, along with character breakdowns, deconstructions of tropes, and the lessons movies can teach us. They’ve got videos that deconstruct and explain Donnie Darko , The Sopranos , Get Out , and many, many more. They’ve also nerded out with full series on different franchises, including detailed character analyses in shows such as Friends and Breaking Bad .

The writing is smart but accessible, and the arguments are utterly convincing. The videos themselves are breezily edited and full of poppy visuals. The channel also covers many, many genres and types of movies, so you are sure to find something on a movie or TV show you love. The Take offers incisive film analysis in a context that is fun and completely unpretentious.

Maggie Mae Fish

Decadent, performance-driven vlogs like ContraPoints and Philosophy Tube are all the rage these days, and film buffs finally have their own version in the form of Maggie Mae Fish . Ms. Fish is a singular, idiosyncratic voice who pivots wildly from dedicated film scholar to sketch-comedy caricature and back again. She typically sits center-frame in a variety of ornately designed sets, dressed in colorful outfits, while she patiently spoons out detailed, thoughtful analysis over the course of long videos.

For any video-essay enthusiast, Fish is the real deal – wickedly entertaining, subversive, accessible, and always thought-provoking. Her recent two-video series on Twin Peaks is catnip for any fans seeking a new perspective on the show – and an excellent dressing-down of Twin Perfect’s infamous 4.5-hour breakdown. She also deconstructs auteur theory through the works of David Lynch and Stanley Kubrick, and spends two hours discussing Loki ’s debt to Andrei Tarkovsky’s Stalker .

Lindsay Ellis

When it comes to distinct personalities, no vlogger quite matches the likes of the controversial but brilliant Lindsay Ellis . She is a brand unto herself, with an over-the-top, self-deprecating style that can only be described as a hopped-up, sleep-deprived, but no less informed, Adam Curtis. She is often seen drinking wine in her videos, breaking down popular media like Disney movies, musical adaptations, and The Lord of the Rings franchise.

Ellis is one of the originals of the medium, and her work is so singular that her influence has likely extended to all the other creators who occupy this list. Some of her most brilliant work includes “The Whole Plate,” a nine-video series that completely deconstructs the first Transformers film through the lenses of gender, sexuality, and film studies. Her most iconic work includes 40-minute videos ranting about the film adaptations of Rent and The Phantom of the Opera . Due to recent Internet events, she has stopped making videos on YouTube, but her existing videos are still there for all to see and are absolutely worth checking out.

Every Frame A Painting

Sometimes the most obvious answer is still the best one. Taylor Ramos and Tony Zhou’s gorgeous video series Every Frame A Painting is still the benchmark against which all other video essayists are judged. You’ve probably seen their video on Edgar Wright and visual comedy, or the one on silence in the films of Martin Scorsese. The channel has been defunct for several years now, but the content still feels as fresh and original as it did when it was first published.

The topics covered are narrow and unexpected, but they all work extraordinarily well. The writing is tight and evocative, and Zhou’s voice is unforgettably soothing and inviting. The editing is also crisp and beautiful. Ramos and Zhou have become so renowned for their work that they were even invited to contribute to David Fincher’s Voir , a video essay project for Netflix.

28 of the Best YouTube Channels for Storytellers

Published by justin on october 22, 2017 october 22, 2017.

UPDATE: This was originally a 23 channel list, but since then I’ve added 5 more. You may want to bookmark this page, since I’ll probably keep adding more channels over time.

I have a new binge-watching habit. But it’s not on Netflix.

No, it’s weirder than that: it’s YouTube video essays.

If you haven’t spent much time in this sector of YouTube, here’s how a video essay usually works: an expert (or a superfan) uses a mix of video, animation, infographics, academia, and humor to explain a complicated subject in simple terms. Think of them as mini-lectures, delivered in a bite-sized format you’ll actually want to finish.

While there’s usually just one voice or presenter onscreen, these channels are often made possible by a small team of collaborative researchers, editors, designers, and animators. (And, if they get popular enough, sponsors.) So, in essence, each video essay is a (usually) brief episode in a loosely-related series on a topic, made either by one artist or by a branded team with a shared vision.

I’ll show you some of what I think are the best YouTube channels for storytellers in a moment. But first, let’s tackle one basic question:

What Does It Take to Make a Great Video Essay?

YouTube is full of video essays on every subject imaginable, from history and science to music, writing, video games, film, and more. From the channels I’ve explored over the past year, I’ve identified five traits that help the best video essays reliably rise above the rest:

• A clear and well-supported premise in each essay
• A consistent voice and tone across all videos
• Simple yet effective visuals
• EITHER a compelling narrative OR a satisfying setup and payoff
• I can easily explain what I just learned to someone else

Each of the following channels excels in at least one of these areas, and often in all five. They’re also fantastic examples of how to structure a headline hook that attracts attention and then holds it throughout the length of the video.

The result?

Not only will these channels teach you something you didn’t know, but they’ll do it in a way you’re more likely to connect with, enjoy, remember, and want to share with others.

With that, let’s take a(n alphabetical) look at…

Austin McConnell

Channel Focus: Half weird pop culture, half media analysis.

Why Do I Dig It? Laid-back delivery, low-key comedy timing, and detailed dives into media I wouldn’t have explored otherwise — like the underground world of China’s bootleg Star Wars comics.

Beyond the Frame

Channel Focus: Explaining the pros and cons of TV and film language.

Why Do I Dig It? Every video feels like a short film school lesson.

Channel Focus: Politics, history, and weird quirks of math and science.

Why Do I Dig It? He’s a poster boy for how to make data interesting.

Coffee Break

Channel Focus: Deconstructing modern life and digital trends.

Why Do I Dig It? Great quick examples of how to frame and support an argument.

Every Frame a Painting

Channel Focus: Deep dives into the styles and trends that shaped the history of film.

Why Do I Dig It? Every video is like a slightly longer film school lesson.

Extra Credits

Channel Focus: It varies. I found them through their fantastic series of historical explainer videos, but they also explore video games, psychology, and more.

Why Do I Dig It? Two reasons. First, they make history lively by structuring their videos as narratives about their subjects’ needs and desires. Second, their innovative use of universally cute icons to represent various historical figures has an unusual effect: it humanizes everyone equally, which allows the audience to invest themselves emotionally in all sides.

Films & Stuff

Channel Focus: Examines what makes a scene, moment, or entire film work… or why it goes wrong.

Why Do I Dig It? Uses popular films to examine the power of specific storytelling tropes.

Half as Interesting

Channel Focus: Weird and obscure trivia about history and geography.

Why Do I Dig It? Quirky content, briefly well-explained.

Hello Future Me

Channel Focus: Analyzes writing and storytelling from a structural perspective: what’s the best way to convey information, and how do cultural tropes affect the way we process stories?

Why Do I Dig It? VERY instructive without being dismissive; uses a wide array of examples from popular culture to show recurring examples of writing techniques and variations. Less of a “one size fits all” guide, and more of a “menu of solutions” approach. (Plus, a solid sense of humor.)

Ideas at Play

Channel Focus: Close looks at the intangible aspects of storytelling, like editing, soundtracks, laugh tracks, and other aesthetic choices that change how we process the onscreen information.

Why Do I Dig It? Clear explanations plus high-quality production values.

In Deep Geek

Channel Focus: Deep deconstructions of Game of Thrones , Westworld , and more.

Why Do I Dig It? Anyone who tells a story will benefit from considering its construction with the same degree of detail that Robert, the host of this channel, applies to the minutiae of what makes stories like Game of Thrones tick. His narrative analysis works more like a scientific inquiry: he’ll ask a question or pose a theory, and then evaluate it from all sides before coming to a conclusion. (Bonus: Robert’s conversational tone and pace are incredibly soothing to listen to.)

Jenna Moreci

Channel Focus: “Tough love” writing advice from a self-published author.

Why Do I Dig It? Jenna’s blunt, sarcastic style is filled with useful advice that aspiring writers need to hear. (Bonus: Check out my quick Q&A with Jenna here .)

Jenny Nicholson

Channel Focus: Deconstructing the downside of your favorite pop culture tropes.

Why Do I Dig It? Jenny’s no-budget aesthetic and disarming delivery is deceptively sharp and consistently dry, and her analysis of why most films are broken is deadly accurate.

Channel Focus: Weird facts and sports trivia, brought to life by (purposely) bad infographics.

Why Do I Dig It? Every video Jon creates is a work of 8-bit art with a nugget about the truth of the human condition buried inside.

Channel Focus: Analyzing films and TV to find out why some stories work and some don’t.

Why Do I Dig It? Channel creator Sage Hyden digs deep into story structure to explain how the format of our media affects the kinds of stories we tell. For example, this video will change the way you think about animated movies.

kaptainkristian

Channel Focus: High-level overviews of huge pop culture topics.

Why Do I Dig It? These are perfect “introduction to ___” videos for anyone who’s always wondered “what’s the deal with ___?”

Karsten Runquist

Channel Focus: Analyzing story structure in film and TV.

Why Do I Dig It? Runquist exposes narrative tricks hiding in plain sight — like during the first few minutes of Stranger Things — in such a way that you suddenly feel like you knew them all along.

Channel Focus: Explaining how life works, both literally and figuratively.

Why Do I Dig It? Possibly the best union of animation and narration on YouTube. Plus, they make super-complex subjects infinitely easier to understand.

Lessons from the Screenplay

Channel Focus: Comparing finished films to their screenplays to find the building blocks that help good scripts become great movies.

Why Do I Dig It? Each video explains a core storytelling technique through visual examples that make what could be dry theories into easily-remembered demonstrations.

Lindsay Ellis

Channel Focus: Cynically exploding the problematic tropes of pop culture.

Why Do I Dig It?   Every video is like a dyspeptic film school lesson.

Channel Focus: Explaining how video games work via examples of good and bad game design.

Why Do I Dig It? When you’re playing a video game, you rarely have time to stop and appreciate how it was built. Every video Mark adds to his Game Maker’s Toolkit series helps you appreciate the multiple systems and creators at work behind the interactive experiences we often take for granted.

Movies with Mikey (on Chainsawsuit)

Channel Focus: Irony-drenched movie analysis that’s almost as long as the movies themselves.

Why Do I Dig It? Deep, smart, wry deconstructions that pull no punches.

Patrick (H) Willems

Channel Focus: Functional film analysis, sometimes on a shot-by-shot basis.

Why Do I Dig It? Willems is an aspiring director who treats every essay like it’s his own short film.

The School of Life

Channel Focus: Love, relationships, and identity.

Why Do I Dig It? Blunt advice, delivered by often beautiful and always emotionally evocative animation.

Terrible Writing Advice

Channel Focus: Storytelling flaws, cheap stereotypes, overused ideas, and bad writing habits.

Why Do I Dig It? The writing “advice” is good, but the details embedded in the animations are even better.

Channel Focus: The oddities of science, math, and statistics.

Why Do I Dig It? Simple explanations of scientific laws and theories, often with easy-to-remember examples.

Channel Focus: Vox Media’s subset of videos that focus on the art, science, and business of pop music.

Why Do I Dig It? Part history lesson and part musicology course, host Estelle Caswell explains how musical trends work using anecdotes and visual aids.

Channel Focus: Pop culture meets philosophy.

Why Do I Dig It? In addition to being one of the highest-quality video essay channels on YouTube, every Wisecrack video analyzes a piece of pop culture from multiple angles — artistically, sociologically, philosophically, and more.

Two Quick Caveats About This List

I study a lot of film and media, so my list of the best YouTube channels is obviously biased in that direction. Also, I’m frustrated to note that my list is mostly made up of white guys, which highlights of the apparent lack of diversity in the video essay field. I’d like to expand this list in both directions, and you can help me out.

So, if you (or someone you dig) are doing great video essays on other topics or from other perspectives, I’d love to see what you’re working on. Tweet me or leave a comment below so others can see what you’re up to!

Want More Posts About Storytelling?

Subscribe to my newsletter and catch every new post! (I send an email weekly-ish.)

You may also enjoy…

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How Jordan Peele Changed Get Out from Script to Screen

NunyaBiznuss · February 17, 2022 at 3:48 pm

The list is incomplete without Mrballen

malarkodi · June 14, 2019 at 12:20 pm

Hi, I am eager to become a storyteller in both in Tamil and English languages. Kindly guide me to start working on my passion.

Thank you, Best Regards,

Aishwarya Tiwari · November 27, 2018 at 5:14 am

I think that was a pretty researched and exhaustive list. Just a minor suggestion, you should have mentioned the facf that the list will comprise video essayists that discuss films and related spheres extensively, it’d have been better :) Regardless, thanks for creating this list. Means a lot. Can’t wait to devour the various channels that are now new additions to my subscriptions. Love from India!

15 Best Ideas To Create Viral Videos On YouTube · May 7, 2019 at 8:04 am

[…] And in this way, you can attract the attention of so many people. In a word, become the most interesting storyteller on YouTube. […]

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How to Start a YouTube Channel Essay

Introduction, audience and purpose, organization, presentation/format, works cited.

The channel Think Media has 2.17 million subscribers and is focused on providing weekly tips and tools for building online influence. The video “How to Create a YouTube Channel for Beginners (Step-by-step tutorial)” is organized in an easy way that explains every step in detail. The video has a high picture quality of up to 2160 pixels and has 1 460 881 views.

The video is for beginners who want to create a personal YouTube channel. The main purpose of the video is clear – it is a step-by-step guide on how to create a YouTube channel. Such screenshot-based videos are ideal for computer-based tasks (Markel 537). The speaker gives clear instructions and screen recordings that enable the viewer to follow the instructions easily. Instructional videos were simple and uncluttered, which enhanced positive feedback from the audience (Markel 539). For example, user Serene Ser commented under the video, “Great video!⋅Short and to the point. Oh and so easy to follow. So many videos out there just go off into all kinds of stuff that is useless. Thank you. Totally appreciate it. ⋅”

The structure of a video consists of the introduction of the speaker, a description of each step taken to create a channel and the recommendations of linked videos. The instructions show how to sign in or create a G oogle account and then create a business YouTube channel. The video uses clear screen recordings and professional production to provide quality sound and pictures.

The video is an example of oral presentation with additional materials, screen recordings. Moreover, it is an extemporaneous presentation, meaning that it was rehearsed earlier, but the presenter creates sentences as he speaks (Markel 577). The speaker has a clear goal and addresses the audience in a simple language (Markel 579). The length of the video (presentation) is 5.52 minutes. As shown in the screenshot, the layout of the screen is centered on the screen recording, with the video of the presenter in the bottom right corner.

Based on the analyses of audience, purpose, presentation, and organization, the effectiveness of the instructions of the video is high. The video offers clear instructions for beginners. However, it would be helpful instead of linking videos with additional information, to add the information to the video itself. It is advisable to keep the total length of the resulting video with all the additional information under 15 minutes.

“How to Create a YouTube Channel for Beginners (Step-by-Step Tutorial)” . YouTube . Uploaded by Think Media. Web.

Markel, Mike. Technical Communication. 7 th edition . MacMillan Education, 2015

• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2023, October 11). How to Start a YouTube Channel. https://ivypanda.com/essays/how-to-create-a-youtube-channel-essay-examples/

"How to Start a YouTube Channel." IvyPanda , 11 Oct. 2023, ivypanda.com/essays/how-to-create-a-youtube-channel-essay-examples/.

IvyPanda . (2023) 'How to Start a YouTube Channel'. 11 October.

IvyPanda . 2023. "How to Start a YouTube Channel." October 11, 2023. https://ivypanda.com/essays/how-to-create-a-youtube-channel-essay-examples/.

1. IvyPanda . "How to Start a YouTube Channel." October 11, 2023. https://ivypanda.com/essays/how-to-create-a-youtube-channel-essay-examples/.

Bibliography

IvyPanda . "How to Start a YouTube Channel." October 11, 2023. https://ivypanda.com/essays/how-to-create-a-youtube-channel-essay-examples/.

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Why and How to Use YouTube Video Essays in Your Classroom

February 09, 2018, common sense media, by educator innovator.

In a world of nearly ubiquitous YouTube viewership, watching and making video essays in the classroom is not only a great platform for close reading and digital composition, but a media literacy imperative, argues Tanner Higgin from Common Sense Education .

Like many of you, I’ve been thinking a lot lately about how we can better prepare students to be thoughtful, responsible, and critical consumers and creators. While I don’t have all the answers, I’ve come to one conclusion: Media-literacy education must deal with YouTube. Ninety-one percent of teens use YouTube . That’s 30 percent more than use Snapchat (61 percent), the next closest social media competitor, and even more than use tech we think of as ubiquitous, like Gmail (79 percent).

What’s more, YouTube is a unique beast and can’t just be tacked on. It has its own celebrities, culture, norms, and memes and has even given rise to the dreaded “ YouTube voice .” But what I find particularly fascinating is that YouTube has its own genres and types of videos. One of these—the video essay—is something I think can be a great tool for media-literacy education. Here’s why…

What Are YouTube Video Essays?

YouTube video essays are long-form (relative to many other internet videos) critical videos that make arguments about media and culture. They’re usually meticulously narrated and edited, juxtaposing video footage, images, audio, and text to make an argument much like a writer would do in a traditional essay. As former YouTube talent scout Jeremy Kaye puts it , video essays “take a structured, in-depth, analytical, and sometimes persuasive approach, as opposed to the quick ‘explainer’ video style.”

Why Are They Great for Learning?

It’s easy to dismiss a lot of what circulates on YouTube as frivolous, silly, or even obnoxious, but video essays are the opposite. They demand students’ attention but not through cartoonish gesturing, ultra-fast editing, and shock value (which even some of the more popular educational YouTubers fall prey to)—there’s room to breathe in these essays. To capture attention, video essays use a time-tested trick: being flat-out interesting. They present compelling questions or topics and then dig into them using media as evidence and explication. This makes them a great match for lessons on persuasive and argumentative writing.

But what I really love most about video essays is that they have something at stake; they ground their arguments in important cultural or political topics, exposing the ways media represents gender or race, for instance, or how media evolves over time and interacts with the world at large. Most importantly, video essays model for students how YouTube can be a platform for critical communication.

How Can They Be Used in Classrooms?

First, a caveat: Most of the channels below offer content that’ll work best in an upper-middle or high school classroom. Some videos can also be explicit, so you’ll want to do some browsing.

• Conversation starter or lesson hook : Many of these videos serve as great two- to 10-minute introductions to topics relevant to classrooms across the curriculum.
• Active viewing opportunity : Since video essays present often complex arguments, invite students to watch and rewatch videos and outline their theses, key points, and conclusions.
• Research project : Have students find more examples that support, or argue against, a video’s argument. Students could also write a response to a video essay.
• Copyright lesson : Video essays are a great example of fair use. Show students that by adding their own commentary, they can use copyrighted material responsibly.

Channels and Videos to Check Out

• Nerdwriter — This is an eclectic channel that’s hard to pin down. Basically, the video topics focus on whatever intrigues the channel’s creator, Evan Puschak. There’s everything from an analysis of painting to MLK’s “ I Have a Dream ” speech to film to the history of the fidget spinner .
• Vox — Vox runs the gamut of issues in politics, culture, and pop culture. Their explainer-style videos can serve as conversation starters, and since they publish multiple videos a week, there’s no shortage of choices. Also, make sure to check out their playlists offering essays on everything from music to climate change .
• Noisy Images — This channel does a masterful job of uncovering the layered meaning—social, political, and cultural—in hip-hop and other music. While most of these videos are mature and only suitable in very particular high school contexts, there’s brilliant work on everything from the poetic rhythms of the hip-hop group Migos to Kanye West’s stagecraft to music video minimalism . Any one of these videos could inspire a great lesson or unit.
• Lindsay Ellis — Video essays are just one thing Lindsay does on her channel, and she’s really good at them. Her videos often deal with heady topics like “ the other ,” but she boils them down in accessible ways. She also isn’t afraid to throw in a few jokes to keep things interesting.
• Genius — There’s tons here focused on music, with a specific emphasis on hip-hop lyrics. One of my favorite series is called Deconstructed . While Deconstructed videos aren’t typical video essays, they present color-coded breakdowns of the rhyme schemes in hip-hop tracks. Students could apply this technique to their favorite songs or poems.
• Every Frame A Painting — This now-defunct channel has 30 videos with some of the best film analysis on YouTube. If you’re looking to help students analyze the language of film, this is the channel to check out. One of my personal favorites focuses on the work of a film editor .
• Kaptain Kristian — Kristian focuses a lot on cartoons and comics, which is a nice entry point for younger kids. Each of his videos touches on big ideas in storytelling. For instance, his examination of Pixar movies delves into their rich themes that break the often rote themes of other animated movies. This video would pair well with creative writing lessons or literary analysis.
• CGP Grey — One of the more long-running essayists on YouTube, CGP Grey has a fast-talking style with a lot of animation but does a good job of answering head-scratching questions like, “ What if the electoral college is tied? ” or explaining complex issues like copyright in a digestible way .
• Lessons from the Screenplay — While this channel focuses on how screenwriting underpins film, the lessons offered in each of this channel’s video essays are broadly applicable to the craft of writing in general.
• Kogonada — I saved this one for last because it’s the least traditional. Kogonada is a former academic turned filmmaker who gained popularity through his Vimeo video essays that, for the most part, elegantly edit together film clips without any narration. These videos are great if you’re teaching a video- and film-editing class or film appreciation/criticism. Creating a narration-less video would be an excellent final project for students.

By Tanner Higgin Originally Posted at Common Sense Education

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Our 13 Favorite YouTube Channels for Writers

Hayley Milliman

The best part of being a writer in the 21st century is free access to countless resources! YouTube has so many great channels for writers. It’s like getting your own personal writing tutor from the comfort of your couch.

We’ve rounded up some of the best YouTube channels for writers. These channels are full of invaluable information and inspiration.

1. ProWritingTV

2. shaelinwrites, 3. iwriterly, 4. brandon sanderson, 5. terrible writing advice, 6. mark dawson’s self-publishing formula, 7. grammar girl, 8. the creative penn, 9. jorden makelle, 10. writing with jenna moreci, 11. alexa donne, 12. self-publishing with dale, 13. book launchers.

We are definitely biased, but our favorite YouTube channel for writers is our own. Here at ProWritingAid, our goal isn't just to create an amazing grammar checker that will help you find and fix errors in your work. We also want to help you learn from your mistakes to improve your writing and your understanding of your writing every single day.

That's why we launched our YouTube channel, ProWritingTV: to give you even more ways and mediums in which you can learn about the craft of writing. Whether you're a visual learner who prefers to watch a video than read an article or you're just looking for a more educational bingewatch topic than normal, head over to ProWritingTV now to check out our frequently updated content.

We also have replays of all our free writing webinars, where you can learn from bestselling authors like Jerry Jenkins, Orna Ross, and more.

Shaelin Bishop is such an inspirational writer and vlogger. She’s very young, but she’s already written more than eight novels! Her videos are chock full of great information on topics ranging from plot to point-of-view. They are longer than many AuthorTube videos, which just means they are detailed and leave nothing out.

Shaelin started her channel while she was still in school for creative writing, and she recently graduated. That means her information is fresh and up-to-date. She talks about things she has learned from her professors, so it’s like you get several experts in one YouTube channel.

This is one of our favorites:

Next up, we have iWriterly, the brainchild of author Meg LaTorre. Meg’s videos cover a wide range of topics. She delves into craft topics like tropes and characterization, but she also has great advice for both traditional and indie publishing. She covers everything from querying literary agents to finding a cover artist for self-published authors.

Meg worked at a literary agency before she branched out on her own as an author, blogger, and speaker. That means she has valuable insider information to the world of traditional publishing. Her videos are professional quality, and she keeps it real about the good and the bad sides of publishing.

Here is one of our favorites:

At this point in my writing career, I’m convinced Brandon Sanderson has more fans from his author content than from his actual books. Brandon is one of the top-selling fantasy authors. He’s also dedicated to the writing community and shares information on his own website and his podcast, Writing Excuses.

But he also was a guest lecturer at Brigham Young University. On his channel, you can find all thirteen of his lectures. And let me tell you, he’s the coolest professor you’ll ever have. This is a must-view channel for fantasy authors.

Terrible Writing Advice is exactly what it sounds like. Everything the vlogger tells you to do is something you really shouldn’t. So, why am I calling this one of the best YouTube channels for writers? Well, it’s actually a lot more helpful than a lot of writing advice. Plus, the videos are a lot of fun: animated and full of sarcasm.

It’s easy to listen to regular writing advice and think: Sensory description? Check. Character motivations? Check. But it’s a lot harder to find the mistakes. So, if a piece of Terrible Writing Advice sounds like something you did in your novel, chances are you, you might want to rewrite it. (I’m looking at myself here, when it comes to fantasy battles!)

One of our favorites is:

If you are planning on self-publishing and you haven’t heard of Mark Dawson, you can thank me later. Mark is a highly successful indie author who has turned his expertise into the business of helping other self-published authors find success.

You can find everything on his channel from formatting your book to earning a six-figure income. And he doesn’t rely only on his knowledge. He regularly interviews other independent authors to share their experiences and expertise.

Grammar is the bane of many writers’ lives. It’s great to have editing software like ProWritingAid, but have you ever wondered why you keep making the same mistakes? Grammar Girl provides an easy-to-understand explanation of different spelling and grammar rules.

I’ve loved Grammar Girl’s website and podcast for a long time, so I was thrilled to discover that she has a YouTube channel. She updates regularly, and her videos are often very timely, like her recent explanation of the difference between a “pandemic” and an “epidemic.”

No list of AuthorTube channels would be complete without mentioning The Creative Penn. Joanna Penn has built a small empire teaching other writers about writing craft, book marketing, and self-publishing. When I’m looking for a specific question, Joanna’s website and channel are the first places I look.

She has videos on every topic you could imagine. And she isn’t just for fiction writers, either. Joanna also brings on other authorpreneurs to share their stories and advice.

We’ve talked a lot about YouTube channels meant for fiction writers. But writing books isn’t the only type of writing out there. Jordan Makelle, the founder of Creative Revolt, is a freelance writing guru.

She started her freelance career as a complete novice and was earning $5,000 a month within just four months. She now teaches courses for bloggers and freelance writers. But she gives out plenty of great, free advice on her channel. Fair warning, if you don’t want your kids to pick up an swear words, watch her videos with headphones.

There’s a reason Jenna Moreci is one of the top authors on YouTube. Her videos are hilarious and informative at the same time. She has over 200 videos on tons of subjects.

Jenna mostly focuses on craft discussion and writing tips. However, she also talks about the business of being a writer, too. She also makes her share of videos about the life of an author, like finding motivation to write and dealing with haters.

Everyone needs a writer friend that will tell you the stuff you need to hear but don’t want to hear while also being super supportive. But if you don’t have that friend, Alexa Donne’s YouTube channel is the next best thing. Alexa has a personality that makes you feel like you’ve known her your whole life.

She gives great writing advice and can be brutally honest about the writing community and its trends. But she is also encouraging and gives great pep talks. I find her videos some of the most engaging on the internet.

Dale L. Roberts is a best-selling author and self-publishing advocate. He wants to show you how to build a successful writing career through self-publishing. On his YouTube channel, Dale covers everything from how to find the best keywords for your book to whether or not you should hire a narrator to do your book's voiceover.

Learn how to publish books that sell on this channel. Subscribe now to stay up-to-date on the latest in self-publishing news, insights and strategies.

Julie Broad is the founder of Book Launchers , a self-publishing service that helps authors get thier book out there.

She is also an Amazon Overall #1 Best Selling Author, so she knows what it takes to successfully self-publish a book. Her popular YouTube channel, BookLaunchers.TV, champions the hashtag #noboringbooks, and helps nonfiction authors write (and market!) books people want to read.

Here's Julies guide to marketing your self-published non-fiction book on LinkedIn.

What is your favorite writing YouTube channel? Let us know in the comments.

Looking for more great writing advice? Download this free book now :

This guide helps you work out your narrative arc, plan out your key plot points, flesh out your characters, and begin to build your world.

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Hayley is the Head of Education and Community at ProWritingAid. Prior to joining this team, Hayley spent several years as an elementary school teacher and curriculum developer in Memphis, TN. When Hayley isn't hunched over her keyboard, you can find her figure skating at the ice rink or hiking with her dog.

Get started with ProWritingAid

Drop us a line or let's stay in touch via :

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10 best youtube channels for film video essays, according to reddit.

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Kenneth Branagh's New Movie Is The Perfect Follow-Up To His $600 Million Poirot Trilogy

Scarlett johansson's jurassic world 4 role ends her 10-year career pursuit, 15 funniest bugs bunny cartoons, ranked.

With Wakanda Forever closing off Phase Four on November 11, the Marvel Cinematic Universe is preparing for an introduction to its fifth phase, and many fans are excited to see what the franchise has to offer. Yet, many are also questioning how all these new Phase 4 characters connect to each other, with the multiverse looming as the main arc. After all, most Marvel movies are now somewhat disconnected.

Thankfully, there is a vast host of YouTube reviewers and analysts who are dedicated to explaining the intricacies of movies and anything fans might have missed. Most of these YouTube video essays are made by some key YouTubers who do an excellent job getting fans caught up in the worlds of Hollywood.

YourMovieSucksDOTorg

Some reviewers do a great job of taking apart popular movies to show why they're excellent. The film YouTuber YourMovieSucksDOTorg is best at showcasing just why fans may dislike certain movies. While that might be inherently more negative, it can still be enjoyable.

"His Toy Story 3 review blew my mind. I knew I hated it but he kind of showed me why," says a now-deleted Reddit user. While he addresses both beloved and critically panned movies, the panned movies tend to be the videos that draw the most love from audiences. Sometimes fans just need to know why a plot feels weak or repetitive.

Possum Reviews

Another YouTuber who tends to focus on movies that received overwhelmingly poor receptions, Possum Reviews has grown a large fanbase by putting his attention on reviewing "garbage" movies, as his possum icon indicates. "I really love watching Possum Reviews even though his reviews of blatantly bad movies are really cynical," says Redditor Owijs .

Most of his reviews tend to be funny, which helps to keep the content engaging even when the actual film he reviews is appallingly bad. While he sometimes addresses beloved movies, it's the mediocre ones that draw the most eyes.

While most moviegoers don't think about soundtracks, the YouTuber Sideways goes into detail on just how the best soundtracks in movies interact with each film and create an environment. Tackling both musical and nonmusical movies, the channel does an extraordinary job of teaching fans about sound in films.

"Genuinely such interesting analysis of music in shows/movies from a very funny, intelligent guy who always sounds like he’s having the best time talking about whatever he’s talking about," states Reddit user ameboleyn . His excitement, even when addressing movies like Cats , is palpable and keeps viewers as engaged as he is.

Red Letter Media

A YouTube channel focused on friends reviewing movies that are both good and bad, RedLetterMedia has picked up many fans through the years, and for good reason. With the channel often known for its dry humor, Redditor TylerKnowy described it as "a mix of comedy and insight."

The channel has different shows with each addressing several topics. From Re:View 's more positive view of film to the often maligning Half in the Bag , the channel has something for everyone — as long as everyone likes their sense of humor. Of course, given that they often tackle movies that divide critics and audiences , they can be contentious.

With videos ranging from 10 minutes to over an hour long, the YouTube channel FilmJoy has things for everyone to enjoy. Of course, while the channel offers several shows, most of the channel's supporters tend to find themselves more engaged by the Movies with Mikey show.

"Intelligent, funny and extremely heartfelt. His whole approach is to discuss beloved films and why they're so special," says Reddit user johnspost . Instead of focusing on cynicism and encouraging fans to dislike certain movies, it brings about positivity, which is somewhat rare among YouTubers.

This Guy Edits

While many film critics focus on acting, character development, plot, or setting, the YouTuber This Guy Edits focuses on the editing in film and how it affects each movie. Instead of critiquing individual movies, the channel educates the public to help them consider editing in their own review of films.

"I find myself analyzing cuts and sound design way more after watching This Guy Edits," shared Reddit user InuitOverit . Considering how many movies are edited after their initial release , it's got a wide array of content to sift through, which means fans have a lot to learn from a true professional.

Lindsay Ellis

A film critic who used her YouTube channel to launch a book of her own, Lindsay Ellis recently left the YouTube scene, but her remaining backlog of content is still fascinating to look through. "Her videos are really funny while also being very interesting," commented Redditor bman9919 .

Often, Ellis considered topics that most fans failed to consider and showcased just why she took that perspective. She focused on a wide array of issues, including animation, the influence of the filmmakers on each film, and even why the greatest movie musicals are no longer particularly popular.

Like Stories Of Old

The YouTuber Like Stories of Old is a critic who likes to go into depth with each video, which is why it's so rare to see content for his channel under 20 minutes long. It's also why he only tends to release videos irregularly, often with a month or more between releases.

"His voice and delivery is so unique and soothing... it's pretty remarkable how well constructed each piece is," says Redditor stumpcity . The channel addresses wide-ranging issues in Hollywood, like the Hero's Journey, entire genres in film, and archetypes within the industry. He offers a fascinating in-depth look at whatever topics he chooses, and it's why he's a beloved critic.

Every Frame A Painting

While there are many visually stunning movies that can awe viewers, the YouTuber Every Frame A Painting takes apart movies to show fans exactly why they come to love the looks and aesthetic of movies. It also takes a look at how to improve those very aesthetic through editing.

"They were mainly about filmmaking techniques, editing, shot composition, blocking, etc., instead of plot/story/theme like the majority seem to be," says Reddit user scoutcjustice . While unfortunately Every Frame A Painting has stopped producing videos, fans still have a lot to learn from the content the channel already produced, as the majority continues to be relevant today.

Thomas Flight

Often addressing topics like director preferences and the impact of particular films, the YouTuber Thomas Flight could give a masterclass in film criticism, as most fans would agree. "Thomas Flight does a really good job at highlighting technical details and is also great at explaining the historical reference points for many directors," posits Reddit user redditaccount001 .

With essays about editing, genres, and sound quality in movies, fans may come for the analysis of their favorite film and leave with a new appreciation for dynamic styles in film. The channel's in-depth analysis explains why each upload comes somewhat inconsistently, but the content is quality enough that fans hardly mind.

Next: 10 Best "Let's Play" YouTubers For Fans To Watch

Social Media: YouTube essay

Today, social media play an increasingly more important role in the life of society because users spend a lot of time online and they view social media as an important source of information about issues which users are concerned with. YouTube, being one of the mainstream social media, allows users to share their videos online, create their channels and, thus, create their virtual communities united by common interests. YouTube also becomes a tool of the promotion of individuals and ideas because users can use the social media to promote themselves and their ideas. In such a situation, the distinct feature of YouTube is its performativity because users publishing their videos on YouTube focus on their performativity. Otherwise, they will not attract many users and become virtually useless for other users of YouTube but the authors of those videos (Lombe & Ssewamala 39). Hence, the performativity is not only the distinct feature of YouTube but also an essential condition of success of videos published on YouTube, whereas the public grows too concerned with the performativity that often leads to the failure of the audience to notice really significant and important issues, while perfomrability become prior to the cultural and social value of videos and messages published on YouTube. In such a way, the performativity of YouTube has a dubious effect, since, on the one hand, YouTube performativity makes it attractive and powerful social media allowing sharing visual data by users worldwide, while, on the other hand, YouTube performativity has a de structive impact on the existing legal and socio-cultural or ethical norms because often data published on YouTube violate basic rights, such as privacy or copyright, and offend existing ethical norms.

At the same time, social media became generators of the mainstream culture and new trends. In this regard, it is worth mentioning the fact that the development of social media, like YouTube, opens new opportunities for the development of virtual social communities united by their common interests. Users spend more and more time online developing their virtual social relations online. Social media become an important part of their life and virtual communities created with the help of and within social media play an important part in the development of socio-cultural norms and standards that affect the development of basic ethical and cultural norms of people and influence their lifestyle substantially.

YouTube has become a highly influential media which is extremely popular among users worldwide. Today, YouTube has millions or even billions of users worldwide. This is one of the most popular social media along with FaceBook, Twitter and others. The popularity of YouTube is closely intertwined with the publishing opportunity offered by the social media because users can publish their videos both documentary and featured ones. In such a way, users get ample opportunities to share their videos instantly. At the same time, the distinct feature of YouTube is its perfomrability because it is the performativity of videos that attracts users and the more performable a video is the more users will watch it, the more popular it becomes.

Even though YouTube focuses on sharing videos mainly, the social media still opens wide opportunities for users to share their creative ideas and make them performable. Users may be driven by different concerns, while publishing their videos and sharing information with others. Some of them may be willing to publishing some interesting facts recorded by them in the real world, while others manifest their creativity with the help of YouTube.

YouTube allows watching diverse videos and channels which may vary in their content. However, the popularity of videos determines their availability to the audience that influences the perception of information by the audience. For instance, the video that has the highest number of views becomes more and more popular and becomes mainstream, even though in its essence the video may have little cultural value or poor messages (Warr 291). In fact, the point is to make videos performable. The overwhelming majority of users publishing their videos on YouTube are concerned with the popularity of their videos than their content. Such a competition encourages users to focus on performativity of their videos above all.

What makes YouTube really popular and mainstream social media is its performativity because the audience receive what it wants and expects from the media, the performance, the show and entertainment with the possibility of the further communication and even interaction with other users of YouTube. For instance, users publishing the video on YouTube may expect the positive feedback from other users. If they receive a negative feedback, they may become interested in creating a new video to match the public interests. In such a way, videos become more and more performable to gain the positive feedback from the part of other users watching them on YouTube.

However, often the quantity of views determines the popularity of videos in YouTube and users erroneously associate the quality of the video with the number of views. In other words, they may believe that if the video has a large number of views, than it is good and mainstream.

Furthermore, users can leave comments after the video that also contributes to the formation of specific ideas because users may conduct disputes as they leave their comments.

Furthermore, videos published on YouTube may encourage users to publish their video responses that contribute to the further attraction of the users’ attention to the issue that has become the subject of controversy or dispute between users.

The popularity of YouTube is, to a significant extent, determined by the interest of the audience in visual information. In fact, it is not the interest proper. To put it more precisely, users prefer YouTube because this social media provides them with visual messages which are preferable for the public than print messages for instance (Warr 290). As people perceive the information about the surrounding world with the help of vision, they naturally choose YouTube in place of other social media because they have an opportunity to receive visual information that facilitates their perception of messages conveyed via YouTube.

At the same time, it is necessary to take the commercial background and opportunities offered by YouTube to its users. For instance, users can benefit from the cooperation with advertisers but they need to make their videos and channels popular to attract more advertisers. In such a way, YouTube offers business opportunities for users that stimulates the development of diverse channels to meet current demands of the public or create new ones.

Social Media: YouTube essay part 2

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The best video essays of 2023

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Looking at the year’s notable video essays, many grapple with issues at the heart of contemporary media itself. There are dissections of video-playing tools, exposés of how corporations restrict access, contrasts between tropes and reality, and thorough investigations of trends in plagiarism and/or fabrication. As the essay landscape refines, it seems to peer inward as much as out.

On the making of this list: I’ve been trying to stay up to date on video essays for a while, and have been contributing to lists and/or voting in polls about the best videos made each year since 2018. Over this time, doing these kinds of roundups has gotten exponentially more difficult. As YouTube has grown to become a mega-business hosting powerful creators (part of the general trend of social media video sites becoming the new primary forum for cultural influence), I’ve seen essayists I once thought of as niche accrue follower counts in the millions. It’s been surreal. For this year’s list, I tried to shake things up by keeping the essayists who have appeared in previous editions to a minimum, along with the usual considerations about incorporating a diversity of creator backgrounds and video style. Once again, the videos are presented simply in order of publishing date.

[Also, I’m going to preface this with a mega mea culpa: It was absolute malpractice of me to not include Platformer Toolkit by Game Maker’s Toolkit in the best video essays of 2022 list . I don’t have a good excuse, either; I just straight up missed the essay at the time it came out, and then overlooked it during my catch-up phase at the end of the year. But an essay about game design that instructs you on its ideas by letting you actively engage with them through interactivity feels like a breakthrough in the form.]

Practices of Viewing by Johannes Binotto

Johannes Binotto is a Swiss researcher and lecturer who has been adding to his “Practices of Viewing” series for several years now, and every installment preceding 2023’s videos, “Ending” and “Description,” is well worth checking out. With each essay, Binotto examines a specific element of the media viewing interface, and how they affect an audience’s engagement with it. Some subjects, like fast-forwarding, pausing, or muting, may seem like obvious touchstones, while others, like sleep, are more out-there approaches to the conversation.

A History of the World According to Getty Images by Richard Misek

This technically debuted last year, making the rounds at film festivals, but it was made available online this past spring, so I’m including it here. A History of the World According to Getty Images is a great example of a work embedding its own ethos into its construction. Misek, another academic, is scrutinizing how for-profit companies (specifically Getty Images) mediate information that’s supposed to be available for all. In practice, a great deal of visual material that’s technically in the public domain can only be accessed in decent quality by paying an archive like Getty. Misek circumvents this by paying the fee to use select footage in this essay and then making this essay itself available for anyone to cite and clip from, putting that footage out into the world for real.

The Faces of Black Conservatism by F.D Signifier

I feel that video essays that consist mainly of the creator talking directly into a camera stretch the definition of the term – to me, the best cinematic and argumentative potential of the form lies in the power of editing. F.D Signifier’s contrast between fictional depictions of Black conservatives and the reality of how they appear across media exemplifies is what sets him apart in this genre: not just the depth of his thought (though it is considerable), but also the playful ways in which he presents the objects of his discussion. The running gag here in which he films himself holding hairstyling tools over the heads of various people on his screen had me laughing harder with each appearance.

Games That Don’t Fake the Space by Jacob Geller/Why We Can’t Stop Mapping Elden Ring by Ren or Raven

I don’t actually think this is the best essay Jacob Geller released this year (that would be either “Games that Aren’t Games” or “How Can We Bear to Throw Anything Away?” ), but it pairs so incredibly well with Renata Price’s essay (an impressive video debut building on her experience as a games critic) that it felt more appropriate to present them as a double feature. Both videos are sharp examinations of the ways that video games conjure physical space. Geller illuminates the shortcuts and tricks games often employ through examples of ones that, as the title suggests, don’t use such devices, while Price analyzes the impulses beneath what one could call the “cartographic instinct” in open-world games.

Why Do Brands Keep Doing These Crazy Influencer Trips?? by Mina Le

It’s been encouraging in recent years to see Le grow more confident in her mixing of media in her videos on fashion and film/television. You might remember the controversy around Shein granting influencers a limited hangout in a clothing factory this past summer. Le contextualizes this story by delving into the wider, supremely odd world of sponsored tours. If you watch this on your phone, the transitions between Le speaking to the camera and the clips of TikToks and other videos and photos flow together in a manner not unlike how one would scroll a social media feed, creating queasy resonance between message and medium.

Feeling Cynical About Barbie by Broey Deschanel / The Plastic Feminism of Barbie by Verilybitchie

I present these two videos not as a contrarian attack on Barbie (a film I enjoyed), but to highlight the important role of considered critical voices that dissent against prevailing opinions. Both Maia Wyman and Verity Ritchie unpack the issues with a heavily corporate product attempting to capitalize on feminist sentiment. Ritchie emphasizes the history of Barbie the brand and how the movie fits into it, while Wyman reads more into the specifics of the film’s plot. Together these videos do a good job of elaborating on legendary critic Amy Taubin’s Barbie reaction : “It’s about a fucking doll !’”

TikTok Gave Me Autism: The Politics of Self Diagnosis by Alexander Avila

There’s a lot of social media discourse over who can and can’t — and should or shouldn’t — claim the label of “autistic.” As someone who’s struggled with both the logistics and appropriateness of sussing out whether I’m on the spectrum, this video hit me hard. There are parts that feel like they veer so far into philosophical query that they threaten to obfuscate rather than elucidate the subject, but the essay as a whole is undeniably compelling. Avila’s own confessed stake in the question of self-diagnosis is itself affecting. This is the most searingly personal video on this list, uniting self-inquiry with rigorous research.

Chaste/Unchaste by Maryam Tafakory

This years shortest entry is a deceptively simple interrogation of the concept of “chastity” as defined by Iranian censorship standards. Takafory is a veteran of the academic essay scene, and I’m delighted by the opportunity to present her work to a wider audience. The video’s text is minimal, and its visuals are simply a montage of clips from Iranian films, but the implicit question of propriety grips the viewer with each cut.

Journey to Epcot Center: A Symphonic History by Defunctland

This is the most boundary-pushing essay on this year’s list. Completely lacking commentary, it instead emphasizes visuals and reenactment in telling the story of how Disney’s Epcot park went from concept to realization over the decades. Kevin Perjurer also provides a detailed set of notes that are meant to be read along with watching the video, further demanding one’s full attention. This is a direct acknowledgement of how we use the internet, the windowed experience of browsing and watching videos. I don’t think everything works; many of the reenactments, while impressively professional, feel somewhat redundant. But I’d prefer a creator take big swings that result in a few flaws rather than play it safe, and I hope both Perjurer and others continue in such an experimental vein.

Plagiarism and You(Tube) by Hbomberguy

Harry Brewis is popular enough that he doesn’t need any boost, but even in the very brief period since this video’s release as of the time of writing, Plagiarism and You(Tube) has made seismic impact on the YouTuber scene . Does it need to be almost four hours long? Maybe not. Yet the sheer volume of evidence it pulls together to support various accusations of plagiarism does seem vital. The main focus of the piece, James Somerton, went into lockdown over the fairly comprehensive evidence presented against him (and has since attempted to apologize ). I’m seeing conversations flourish around the endemic problem of plagiarism on the internet and what is to be done about it, and a surge of creators recognizing and calling out others who have taken their work without credit. There’s a deeper issue at play here, which is that the growth of YouTube entertainment has come with a truly daunting mountain of crap content that nonetheless attracts views (and thus dollars).

On the subject of low quality standards on YouTube, beyond plagiarism, Todd in the Shadows’ recent exhaustive effort to fact-check various false claims Somerton has made in his work is a useful supplement to this video.

Polygon’s Best of the Year 2023

• The 50 best video games of 2023
• The 50 best movies of 2023
• The 50 best TV shows of 2023
• The best sci-fi and fantasy books of 2023
• The best anime of 2023
• The best tabletop RPGs we played in 2023
• The best board games we played in 2023
• The best Blu-rays and 4K UHD releases of 2023
• The best new tabletop RPG books of 2023
• The best video game books of 2023
• The best comics of 2023
• What the Polygon staff bought and loved in 2023
• The best documentaries of 2023
• 10 great indie games you might have missed in 2023
• The 10 best action scenes of 2023
• The best TV episodes of 2023
• The 5 best concert movies of 2023
• Best horror movies of 2023, ranked by scariness
• The 10 best Netflix originals of 2023

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The Best Video Essays of 2022 | Aperture

Posted: May 21, 2024 | Last updated: May 21, 2024

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YouTube has become an unqualified viewership giant — here's how execs plan to capitalize on the shift

• YouTube aims to capitalize on its top viewership status as it enters the TV upfront selling season.
• It'll push big creators with help from Zach King and Billie Eilish and tout cross-media measurement.
• YouTube will compete for attention with newer TV ad sellers like Amazon and Netflix, though.

Ad industry watchers are waking up to the fact that TV's big star is Google's YouTube .

In time watched on the big screen, the metric that matters to big-brand advertisers, Nielsen recently revealed that YouTube dominated streaming video viewing for 12 months straight, beating Netflix, Hulu, and others.

YouTube is ready to capitalize as it heads into TV's big upfront selling season. Industry observers widely believe YouTube is taking in far less ad revenue than it should be, based on its share of view time.

The platform will make its case to advertisers at its annual Brandcast event in New York on May 15. YouTube CEO Neal Mohan, Chief Business Officer Mary Ellen Coe, and Google President Sean Downey will tout AI tools to help advertisers scale their ad campaigns and creators who drive a wide array of viewers. Joining them will be top YouTubers, including Zach King and Haley Kalil, and artists such as Billie Eilish.

"I think everyone's quickly realizing that time spent is a more important metric than absolute reach," Brian Albert, managing director of US Video for Google/YouTube, told Business Insider in an interview. "If you're running an ad-supported streaming platform but no one's showing up to watch the platform, there aren't ad opportunities. We know our story's never been stronger than it is today, and we feel very confident in our ability to help clients achieve the outcomes they're seeking."

He could have been talking about Netflix, which is right behind YouTube in viewing time but whose new advertising tier has been limited by still-small subscriber numbers. Or Amazon, which stirred up advertisers with its addition of ads to Prime Video but hasn't released data on how many people are watching its ad-supported shows and movies and for how long.

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Other prestige streamers like Disney+ and Peacock, meanwhile, rack up barely 2% of view time each, per Nielsen.

Why YouTube is big on live sports

YouTube also affirmed its commitment to the industry's most sought-after content, live sports . YouTube has NFL Sunday Ticket, which it touted during last year's Brandcast, and has been reported to be interested in NBA broadcast rights that are being negotiated.

Some analysts have questioned the math for Sunday Ticket and wondered how much YouTube wants to spend on rights, given most of its content funding comes through ad-sharing, a model it likes for its ability to produce consistently high-performing content.

For YouTube, sports fuels that massive watch time, in turn feeding its ads business through related content like highlight clips and creator videos such as those of big sports YouTuber Donald De La Haye, aka Deestroying, who was featured at last year's Brandcast.

By way of example, YouTube pointed to its stats showing that during this year's Super Bowl, the ads posted on YouTube had more than 90 million views. Views per hour on halftime performer Usher's official channel were more than five times higher than those of the previous Sunday.

"It's a different model, but we continue to evaluate a range of opportunities in the US and around the world based on the insatiable appetite viewers have for both wide sports and the shoulder content that supports it," Albert said. "There's so much conversation on YouTube that happens on so much sports every day. So we want to feed our viewers appetite for more sports-related content."

Amazon and Netflix are vying for attention

There's a lot of buzz to stand out from this year. Amazon is grabbing attention with plans for its first upfront. Netflix is turning its first in-person upfront into an experiential event (its first one, in 2023, was virtual, which let it avoid clashing with striking Hollywood writers).

YouTube still faces legacy ad buying structures where some agencies still buy old-fashioned TV and social video separately. Some advertisers also still consider YouTube's user-generated content less prestigious and trustworthy than traditional Hollywood entertainment.

YouTube is poised to grow its share with each passing year, though, helped by the rise in audience-based buying and the blurring line between professionally- and amateur-produced content, said longtime ad industry consultant Brian Wieser, who's estimated that YouTube is outspent only by Disney on content.

"The revenue share with creators is real," he said.

Kate Alessi, managing director of global product solutions at YouTube, said the platform is seeing interest in cross-media measurement, based on conversations with advertisers and similar efforts like the UK's Project Origin , but acknowledged there are still headwinds.

"It's part organizational structure," she said. "A lot of agencies have now created holistic video teams. Some have taken different approaches. Systems have been built over decades to understand buying and measurement. Getting all of them updated and changed is very complex."

On February 28, Axel Springer, Business Insider's parent company, joined 31 other media groups and filed a $2.3 billion suit against Google in Dutch court, alleging losses suffered due to the company's advertising practices.

Watch: Why MassMutual is all in on the Boston Red Sox, according to CMO Jennifer Halloran

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