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8 Essentials for Every Graphic Design Proposal You Send (+ Example)

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What is a graphic design proposal?

Why is a graphic design proposal important, how to put together a graphic design proposal in 8 steps, graphic design proposal example, final thoughts.

Are you trying to start your own graphic design business? If you are, here’s a little secret: you’re going to need more than just experience and an outstanding portfolio to land a design job from a new client. Landing gigs also means you’re going to need a standout graphic design proposal, too.

It doesn’t matter if you’re a newbie or a seasoned graphic designer, the graphic design industry is competitive and a bit shrouded in mystery, especially for people who can’t tell the difference between an Illustrator, a Graphic designer, and a UI/UX designer.

A graphic design proposal explains your value proposition and convinces the client why you are the best fit for the job, even if you’re looking for an agency job, an in-house position, or a freelance gig.

Whether you’re into graphic design to start an online business or just putting your creativity to work, a graphic design proposal lands you a design job with relative ease. That said, how do you go about drafting the perfect graphic design proposal? I’ll be teaching you all that and more in this article. Let’s get cracking!

graphic design proposal

A graphic design proposal is a document that sells your value proposition to a client.

It summarizes everything you can offer regarding a new design project. It also includes proof of your previous work — otherwise known as your portfolio — and the costs that you think you’ll incur while doing the project.

However, a graphic design proposal is not a sales pitch .

When we say “sales pitch,” we’re referring to a verbal attempt to sell your services to a client. Yes, it requires a mastery of its own, but it’s only the second step in the bidding process. Creating a graphic design proposal comes first.

So, technically speaking, you can say a graphic design proposal is a hard-copy sales pitch sent after you’ve discussed with a client, not before. This means your proposal must be top-notch, convincing, and engaging from the first page to get the client to the negotiation table.

A Facebook page called “Clients From Hell” shares horror stories from freelancers and creatives. Many of these stories feature some sort of client claiming that they shouldn’t be paying for services that they believe don’t require any real talent.

While clients like these are fortunately in the minority, many clients will balk at your price as a freelancer until you show them what you can do.

Unlike digital marketers or data analysts who quantify their claims with charts and statistics, the game’s different for us designers. You need visual proof that shows you understand and can deliver what the client expects. A graphic design proposal showcases your previous works and gives your clients an idea of what you can do for their business.

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As a graphic designer, your proposal must answer these questions to a client’s design project:

  • What does your project intend to do? Talk about the design project’s problems, goals, and objectives.
  • How can you help the client? Explain your proposed solution.
  • Why are you the best fit for this project? Show your portfolio.
  • What will it take to do this project? : Outline your expected costs, including any work you expect to outsource to others .
  • What can your client expect?: — Finish up with the deliverables, including the timeline for each item.

As you create your proposal, you need to keep in mind that you’re not the only one who can do the job. This is why you need to add your touch to the proposal and showcase what makes your designs unique.

Defining your unique selling proposition as a creative worker helps you stand out as a graphic designer and opens you to a whole new world of opportunities.

Now we have that out of the way, let’s look at how you can draft a winning graphic design proposal that reflects your value as a designer.

Clients ask for proposals. Not because they don’t trust you can do it, but because they want to compare, and your proposal might be all that breaks or makes the deal.

Hence, to ensure that you’re not missing the critical bit of a proposal, you must have a custom freelance design proposal template you can whip out when the need arises.

You have to understand that other designers are a competition. So your job is to communicate (with your proposal, of course) why you’re a better hire for their business, even though you might be way expensive.

It shows you understand the project in question and have the confidence and expertise required to execute the job flawlessly.

Below, I’ll cover the steps you need to draft a graphic design proposal. Read on.

1. Discuss every detail of the project with your client

Your proposal should never come as a surprise to your client. Before you send a proposal, you’ll want to discuss every detail of their project beforehand. It’s a collaboration, which means you’ll need to know where to come in and use your design expertise to tackle the problem.

While designers used to discuss projects with their clients face-to-face, it’s not practical at this point. Instead, you may email the client to ask for more information, then set up a video call where you can discuss their requirements.

The key to great project calls is to be prepared to go over each detail of the project and listen actively.

2. Do proper research

If all goes well with your client call, you’ll hopefully get their go-ahead to send a proposal. To allow you to send a proposal that meets their requirements, you need to do intensive research on the potential client and their needs.

You must find out more information on your own to understand everything about this prospect’s brand, services, or products. Ask for any branded materials or documents that shed light on the situation and get to work.

You can also research their competitors to see how they stack against the prospect’s brand. Analyzing information from their social media and how effectively they compete in their industry can be invaluable as you put together a proposal.

Proper research helps you know what you’re going into, so you don’t underestimate yourself and the services you hope to offer. And, at the same time, it gives you a glimpse into the scope of the project and the amount of time and effort you’ll put into it.

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3. Determine the proposal software you’ll use.

When your research is done, the next step is to get your proposal started. But you don’t need to reinvent the wheel.

Thankfully, there are different freelance tools that can help you create a terrific graphic design proposal quickly and easily. While most of these tools offer paid plans you’d pay monthly or annually, some offer freemium services such as invoicing.

However, to get the most features when drafting your graphic design proposal, you might want to consider a paid version. Here are some software tools to help you get started:

Fiverr Workspace

Fiverr Workspace

Fiverr Workspace offers an efficient suite of smart and seamless freelancer tools. It has all the essential features that help you with invoicing, customized proposals, contracts, and more.

What’s more, it is easy to set up and use in just a few clicks. Plus, if you’ll need a legally binding contract along the way, Fiverr Workspace allows you to embed the Standard Freelance Contract from the Freelancers Union with one click.

Other features include:

  • Automatic reminders
  • Smart alerts
  • E-signatures
  • Automatic invoices, and much more.

Fiverr Workspace is also free to sign up for and doesn’t charge you for standard contracts if you’ve got just one client. This makes it perfect for first-time freelancers.

graphic design proposal - honey book

If you’re not keen on using complex proposal creation tools, then HoneyBook’s easy-to-use interface might be what you need. It has tons of basic options to create a graphic design proposal without requiring any HTML coding knowledge.

All you need to do is create sections and move blocks around those sections for each part of your proposal. These blocks let you add images, text, and other handy options to your proposal. Creating proposals doesn’t get any easier than this!

graphic design proposal - bonsai

Bonsai’s proposal creation feature offers you multiple and flexible proposal templates you can customize for every client. The proposal package also lets you upsell services to your clients by allowing you to edit a previously-created proposal.

Along with these remarkable features, you can track when clients view your proposal and make scheduling decisions right away. The best thing about using these tools is that you’ll save a lot of time and energy that you could use for more useful activities.

4. Describe the problem

Remember when I said to do some proper research in step 2? Yes? Now is the time to put your research to use. Having a good grasp of the client’s problem gives you the following advantages:

I. It shows the client you fully understand their problem and that your solution will address their needs.

II. It gives you a framework for your proposal.

If you’ve done your homework, this should be a breeze. Be specific. Use relevant stats, data, figures to buttress your “problem statement.”

Here’s an example of a concise problem statement, stating a specific problem.

graphic design proposal

This example ticks the box when it comes to being concise. That way, there’s no room for ambiguity.

By stating the client’s problem in your own words, you show a thorough understanding of the issue being faced by the client. If done correctly, this section should help convince your prospect that you’re the right person for the job.

5. Address the main goals and objectives

This is where you give a situation appraisal by describing the goals and objectives (you’ve surmised from the research) of the problem. To stay on course, you must clearly understand what success looks like for the graphic design project by using SMART goals :

graphic design proposal

This framework serves as a jump-off point for measuring and assessing your goals. You might even score bonus points if you assess the situation from another angle that the client didn’t think of. Aim for something short — two, three paragraphs at most. After this, move on to proposing a solution.

6. Provide your solution + next steps/deliverables

The solution strategy section is the core of your graphic design proposal. Think of it as the key to your client’s conversion. If your client got this far, surely, they’re interested in what you have to offer. Don’t disappoint them.

How do you write a solution section that will bring you closer to landing the job? You can follow the outline below:

  • A detailed plan of action that describes the steps to achieving the solution.
  • Hard facts, data, and statistics that back up the proposed course of action.
  • Consistent and defined opportunities to assess the solutions you proposed. In other words, you are providing a feedback mechanism for your client.

I’m not saying other sections of your graphic design proposal are not as important, but this is the meat of it. When it comes to deliverables, do not leave room for imagination. You must visually communicate by explaining what goes on behind the scenes. For example, you can include initial sketches, design revisions, and mood boarding.

This is also where you incorporate your portfolio into the proposal, with the relevant pieces.

For instance, if you’re trying to land a book design project, include previous book designs in your portfolio. Likewise, if you’re bidding for a print ad campaign, showcase previous print ads.

That said, for this section to be successful, all data, statistics, and outlined solutions must culminate into an actionable plan that tackles and benefits the client in the long term.

7. Outline the costs involved

Many designers aren’t comfortable setting their rates, possibly because they don’t know their worth. However, you should be careful not to sell yourself short if you already have a comprehensive portfolio.

I’ve found that asking for the client’s total budget for the project helps outline graphic design services’ costs. Many clients are skeptical about graphic design rates but can be flexible if you can assure them that your work is worth every penny.

Here are the steps you need to follow when you do pricing for a graphic design proposal:

1. Estimate the complexity and timeline of the design project. If you’re a seasoned graphic designer, you should be able to predict the number of hours you’ll need to complete specific types of deliverables.

2. Come up with an hourly rate based on your previous work, the industry standard, and the client’s budget.

3. Multiply the total number of estimated hours for the project by the hourly rate. This will form your initial costing.

4. Consider upselling your services for different project options.

You may plan to add a certain number of revisions or different image sizes for multiple platforms. You can also identify gaps in the client’s marketing using the research you performed earlier in the process. For instance, you can offer web design services if you feel that the current site needs a makeover.

8. Call to action — sign, deposit, etc.

After stating your case as the best person for the job, you’ll want to end the graphic design proposal with a solid call to action.

Give clear and specific instructions on the next steps and how to execute the agreement. These instructions help your prospect move to the next stage with ease.

If you created your graphic design proposal document on a PDF, embed PayPal buttons so clients can pay online. A tool like Fiverr Workspace allows your clients to attach e-signatures and enable invoice payments.

You may also promote yourself one last time by telling your prospect why they should hire you. This is less of a hard sell and more of sharing your excitement about working with clients and delivering what they need. This will end the proposal on a positive note.

Struggling to get better-paying clients as a freelance designer? Then, check out this next section to see how to use all the tips we’ve discussed so far below.

Now that we’ve discussed the elements of a graphic design proposal, let’s look at a sample proposal that could help you land new clients .

graphic design proposal

As you see, this example stated the problem specifically. In addition, it demonstrated a thorough understanding of the design project, which is to overhaul the client’s brand identity to target new customers in Northborough.

Goals and Objectives

graphic design proposal

Strategy and Solutions

For this section, list out the strategy you intend to use for the project. That could include research, design, implementation, and evaluation. Demonstrate your design prowess by making the strategies and solutions; SMART, to solve the problem.

Deliverables

The “deliverables” should be a continuation of the “solutions’ section. List out the milestones you hope to achieve and deliver. It must be as straightforward and visually appealing as possible.

Costs and Pricing

State out the implementation costs of the entire graphic design project. Ensure it includes your terms for implementation, such as the payment timeline for the first deposit and discounts, if applicable.

graphic design proposal

If you’re upselling your services by offering bundle package(s), use this section to explicitly state the prices of each service, in a table, like in this example. Then, make it scannable by highlighting the most important parts like the total amount and service description.

Call to action

Finish off the graphic design proposal with a straight-to-the-point CTA and next steps.

When you follow these outlined steps, you’ll earn your way into the heart of your client. What’s more, you now have the edge over those who don’t bother with proposals. This’ll allow you to land more projects and increase your freelancer cash flow.

There are many steps to being a professional graphic designer. Aside from knowing how to design, you also need to know how to find clients. Learning how to create a graphic design proposal will allow you to reach out to potential clients and showcase your work.

Creating a graphic design proposal starts with initiating a discussion with the potential client and continues with in-depth research about the client’s needs and what they intend to get out of the project. These insights will allow you to use professional tools to put together a proposal that addresses the client’s needs and gives them a clear idea of your vision for their campaign.

Finally, learning how to compute cost estimates will help set you apart from the competition as a graphic designer who doesn’t overcharge nor underestimate their value.

A well-curated design portfolio, accompanied by a comprehensive project plan, a reasonable price model for deliverables, and a strong CTA will help convince your clients that your design services are worth every penny.

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Written by Jimmy Rodriguez

Staff at millo.co.

Jimmy Rodriguez is the COO of Shift4Shop , a completely free, enterprise-grade ecommerce solution. He's dedicated to helping internet retailers succeed online by developing digital marketing strategies and optimized shopping experiences that drive conversions and improve business performance.

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30+ Best Graphic Design Proposal Templates (Branding + Marketing)

When designing a project proposal one thing you need to keep in mind is that you’re going to be competing with many other agencies for the same projects.

Even if you spend days working on the perfect pitch or writing the best copy for the proposal, it will all go to waste if your proposal brochure doesn’t have a design that stands out from the crowd.

Designing a great-looking graphic design proposal is not that difficult, especially when you have the right proposal template to get started with. Today, we want to help you find the perfect design proposal template for your project.

In this collection, you’ll find many different styles of graphic design proposal templates and web design proposal templates. There are templates with modern, minimal, and colorful designs so that you’ll have plenty of options to choose from. Have a look.

Creative Design Proposal Template

Creative Design Proposal Template

You can use your proposal brochures as a way to show off your creative side. This design proposal template is made with that goal in mind. It has colorful shapes and patterns throughout every page to make your proposal look more attractive. There are 20 unique page layouts in the template. You can easily customize each page using Adobe InDesign.

Modern Design Project Proposal Template

Modern Design Project Proposal Template

If you have lots of case studies and portfolio examples to showcase in your proposal, this template is for you. It’s designed with a more visual approach, allowing you to use large images and colors to grab the client’s attention. It also has many pages for you to show off your work, portfolio, and examples. There is a total of 28 page layouts included in the template.

Graphic Design Proposal Template

Graphic Design Proposal Template

This template is well optimized to take advantage of the right colors to create a very stylish look for each page in your proposal. It uses a black and white-style color scheme with a bright highlight color. This gives the document an interesting look that will surely capture your client’s attention. There are 12 unique page designs to choose from.

Simple Graphic Design Proposal Template

Simple Graphic Design Proposal Template

This graphic design proposal template is designed with modern design studios and agencies in mind. It uses a clean and simple design with fewer colors and lots of space for images. You can easily show off your case studies and portfolio with this template to persuade clients of your abilities. The template has 18 unique page layouts and it comes in InDesign format.

Unique Design Proposal Template

Unique Design Proposal Template

Sometimes, using the “less is more” approach in your design proposal is the best way to grab the attention of your clients. This template takes a similar approach with its minimal and colorful design. It uses abstract shapes and colors instead of images to give each page a very attractive look and feel. There are 20 different page layouts with vector graphics, editable colors, fonts, and more.

Free Black & White Design Proposal Template

Free Black & White Design Proposal Template

This is a free proposal template you can use to create a simple and professional-looking design proposal without breaking the bank. This template includes 10 different page layouts with customizable elements. It’s perfect for small business and freelance project proposals.

Design Project Proposal Template for InDesign

Design Project Proposal Template for InDesign

This project proposal template features the perfect design for showcasing your graphic design projects and ideas to potential clients. It has stylish page layouts with colorful shapes that highlight specific parts and attract more attention. You can customize the colors, change paragraph styles, and even change the fonts as you like.

Graphic Design Proposal Brochure Layout

Graphic Design Proposal Brochure Layout

This brochure has a multipurpose design you can easily customize to create various types of proposals for your design projects. It’s especially ideal for freelancers and design agencies. There are several page layouts included with the template for showcasing your team, services, and case studies as well.

Creative Proposal Brochure for Design Agencies

Creative Proposal Brochure for Design Agencies

A stylish proposal template made just for designers and agencies. This template comes with 20 different page layouts for you to choose from. Each page can be easily customized to change the images, text, and colors. It has a very attractive cover design too.

Brand Design Proposal Template for InDesign

Brand Design Proposal Template for InDesign

This proposal template includes carefully integrated image placeholders that allow you to create highly visual and modern brochures for your graphic design projects. It also has a landscape page layout with editable and organized layers.

Free Agency Proposal Template Word & Google Docs

Free Agency Proposal Template Word & INDD

A simple and free brochure template for making proposals for various types of agencies and freelancers. This template only has 4 pages but you can easily copy its layouts to multiply the pages as necessary. The template is available in Word, Google Docs, and Apple Pages formats.

Design Agency Proposal Brochure Template

Design Agency Proposal Brochure Template

This InDesign brochure template comes with a well-structured layout across multiple pages. It’s ideal for making proposals, agency profiles, portfolio brochures, and much more. It has a clean and minimalist design that you can customize to make it your own.

Project Proposal Brochure Template for Graphic Design

Project Proposal Brochure Template for Graphic Design

You can use this brochure template to make rather wordy project proposals for your design projects. It has pages with more space for paragraphs. And it includes many image placeholders as well. Of course, you can easily customize each page to add more images and change the text however you like.

Square Proposal Brochure Template for InDesign

Square Proposal Brochure Template for InDesign

This brochure template stands apart from the other templates on our list thanks to its beautiful square-shaped design. It will offer you a unique and simple way to present your design project proposals. The template includes 20 pages.

Modern Design Project Proposal Template

A professional brochure template to help you make more compelling proposals for graphic design projects. This template features a modern design with attractive colors and stylish page layouts. There are 12 unique pages in this template in A4 size.

Free Minimal Graphic Design Proposal Template

Free Minimal Graphic Design Proposal Template

This free InDesign template is perfect for putting together a simple and basic proposal brochure for your design projects. It includes 16 page layouts with minimal and clean designs. You can customize them easily to change images and fonts.

Free Design Project Proposal Template

Free Design Project Proposal Template

This modern design project proposal template is also free to download and use. It has very clean and professional page designs with space for showcasing images and portfolio items. The template has 16 page designs in A4 size.

Minimal Design Project Proposal Template

Minimal Design Project Proposal Template

As we mentioned earlier, you don’t have to use vibrant designs filled with lots of colors to make attractive design proposals. Sometimes, a completely white design layout with just one color to highlight important parts is much more effective. This template is perfect for creating such project proposals. It has 26 page layouts in A4 and US Letter sizes. It also comes with a free invoice template as a bonus.

Exeelo – Stylish Design Proposal Template

Exeelo - Stylish Design Proposal Template

Of course, there’s nothing wrong with using a proposal design with more colorful pages, as long as it helps you to highlight your core message. You can use this stylish design proposal template to create professional-looking proposal brochures for various types of design projects. There are 36 fully customizable page layouts in this template.

Web Design Proposal Template

Web Design Proposal Template

When creating proposals for web design projects you have to include information addressing different aspects of the project. What’s more important is highlighting your approach for the design project. This template is designed to help bring your design concepts to the client’s attention. It has colorful page layouts with lots of pages to explain your proposal. The template comes in A5 size.

Elegant Design Proposal Template

Elegant Design Proposal Template

This design proposal template looks much more suitable for modern design agencies. And it’s especially great for interior design firms. But you can also use it to create professional-looking proposals for graphic design projects. The template comes with 24 unique page layouts in A4 and US Letter sizes. It also includes INDD and IDML file formats.

Website Design Proposal Template

Website Design Proposal Template

The creative cover page design and the attractive color scheme give this proposal template a very unique look and feel. While it’s designed with web design proposals in mind, you can easily customize it to create proposals for graphic design projects too. There are 24 page layouts in this template that you can edit and customize however you like.

Free Graphic Design Proposal Template INDD

Free Graphic Design Proposal Template INDD

You can download this design proposal template for free to create attractive proposal brochures for small projects. It has clean page layouts with minimal designs to help highlight your content above all else. You can also customize each page to match your branding.

Red Accent – Free Design Proposal Template

Red Accent - Free Design Proposal Template

Just as the name suggests, this proposal template has a beautiful design featuring a red accent color scheme. It features 10 unique page designs for you to create a basic project proposal for graphic design projects. It’s free to download.

The Iceberg – Graphic Design Proposal Template

The Iceberg - Modern Graphic Design Proposal Template

If you’re looking to use a creative and modern approach in your proposal, this template is for you. It features a magazine-style page design where you can create a stylish proposal for design projects. It comes with 28 page layouts, including pages for showcasing your services, team, skills, portfolio, and more. The template is available in InDesign, Photoshop, MS Word, and Apple Pages formats.

Design Project Proposal Template

Design Project Proposal Template

This design proposal template has a very professional design that will allow you to make proposals for various types of design projects. Whether it’s a graphic design project, web design project, or even an interior design project, this template is perfect for making all kinds of proposals. It includes 20 unique page layouts in both A4 and US Letter sizes.

Creative Graphic Design Proposal Template

Creative Graphic Design Proposal Template

Another creative design proposal template with colorful page layouts. This template is perfect for graphic and web design project proposals. There are 24 unique page layouts to choose from. And you can customize each page to fit your brand by changing colors, fonts, and more. The template comes in InDesign and MS Word formats.

Design Business Proposal Template

Design Business Proposal Template

This is a business-themed proposal template you can use to create brochures for persuading corporate and big brand clients. It has a clean page design with beautiful content formatting. The template also includes lots of space for adding images to show off your portfolio. It includes 30 different page layouts in A4 and US Letter sizes.

Temply – Design Proposal Template for InDesign

Temply Design Proposal Template for InDesign

Temply is a beautiful design proposal template that uses a minimal layout across all of its pages. This template is perfect for crafting proposals for both web and graphic design projects. You can easily edit each page to change colors and customize them to your preference. There are 24 custom page layouts in the template and it comes in InDesign file formats supporting both old and new versions.

Multipurpose Graphic Design Proposal Template

Multipurpose Graphic Design Proposal Template

The beautiful visual design of this template makes it one of the most attractive templates on our list. With this design proposal template, you can create brochures for all kinds of project proposals. It has flexible and customizable page layouts with fully editable elements. It includes 26 page layouts in US Letter and A4 sizes.

Floret – Free Design Proposal Template

Floret - Free Design Proposal Template

Floret is a modern project proposal template you can use to create brochures for web and graphic design projects. The template includes 44 different page layouts with various styles of designs. You can edit and customize it using Adobe InDesign.

Olive – Free Graphic Design Proposal Template

Olive - Free Graphic Design Proposal Template

This free design proposal template is ideal for making proposals for various graphic design projects, including branding and marketing projects. It has clean and modern page layouts that allow you to streamline your design process through the proposal brochure.

Don’t forget to check out our best business proposal templates collection to find inspiration for your next project proposal.

6 Tips for Making Winning Graphic Design Proposals

Once you pick the right template to design your graphic design proposal, follow these tips to create a proposal that wins over the client.

Understand the Client’s Needs

The foundation of a successful graphic design proposal lies in comprehending the client’s vision and requirements. Start with a friendly and open discussion, actively listening to their ideas and goals. By truly understanding their needs, you can tailor your proposal to align with their objectives. This not only demonstrates your genuine interest in their project but also assures them that you’re focused on creating a solution that suits their unique needs.

Outline the Scope of Work

To prevent any confusion down the line, it’s vital to provide a clear and comprehensive scope of work. Break down the project into manageable phases, detailing the specific design services you’ll provide, such as logo design, brand identity development, or website layout creation. This gives the client a structured overview of what to expect and how the project will unfold, making it easier for them to track progress and ensure alignment with their initial vision.

Set Realistic Timelines

Honesty about project timelines fosters a positive client-designer relationship. While you might be eager to deliver promptly, it’s crucial to strike a balance between quality and speed. Offer a realistic timeline for each phase, considering factors like design complexity, revisions, and other commitments. A well-structured timeline not only sets expectations but also shows your commitment to delivering a well-thought-out and polished final design.

Provide a Detailed Budget

Transparency is key when it comes to project costs. Instead of overwhelming clients with jargon, break down your budget clearly and understandably. Explain how your pricing is allocated, covering design work, revisions, and any additional services. Providing a transparent breakdown instills confidence in your professionalism and ensures both you and the client are on the same page about financial expectations.

Showcase Your Portfolio

Your past work is a powerful tool to showcase your skills and style. Use visuals rather than excessive text to display a selection of projects that resonate with the client’s needs. This allows them to see firsthand how your design approach aligns with their project. Visual representation helps them envision the potential impact of your work, making it easier for them to visualize their own project’s success.

Communicate Benefits

Beyond presenting your design skills, emphasize how your proposed solution can benefit the client. Discuss how your creative approach will amplify their brand identity, deliver their message effectively, or engage their target audience. This demonstrates your value beyond the design itself; it shows that you’re committed to creating a design solution that addresses their core objectives and delivers tangible results.

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Top 10 Graphic Design Proposal Templates with Samples and Examples

Top 10 Graphic Design Proposal Templates with Samples and Examples

Nidhi Aswal

author-user

Graphic design stands as the emissary of a brand, enriching messages with meaning and dimension. It not only captures attention but also weaves stories that resonate and remain memorable.

With visuals the obvious answer, the importance of graphic design is paramount. It elevates brands and guides consumer decisions through visual storytelling. Having an already prepared, ready-to-present graphic design proposal PPT Template is career and life -saving for designers and businesses.

It streamlines the proposal process, ensuring critical elements are covered – from conceptualization to final design delivery. It's not just about showcasing talent; it's about demonstrating an understanding of the client’s needs, the project’s goals, and the strategic thinking that will drive results.

SlideTeam’s editable PPT Templates emerge as the answer, and offer immense benefits. These are time-savers, allowing you to focus on the creative aspect rather than the repetitive structuring of proposals. They ensure consistency, which is key in maintaining a professional image.

Most importantly, these templates are 100% editable and customizable. These can be edited/tailored to fit any client’s requirements, making your proposal as unique as the design solution you are offering.

Refine your approach to problem-solving with key insights from our blog featuring essential issue proposal examples, complete with templates and samples with a click here .

A graphic design proposal is more than a mere document; it reflects your project insight, professionalism, and commitment to delivering a strategic addition to your client’s brand. SlideTeam’s slides enrich your graphic designing process and equip you to set industry benchmarks. Boost your pitches with our Top 10 Graphic Design Proposal Templates with Samples and Examples.

Let’s start.

Template 1: Graphic Design Proposal PowerPoint Presentation Slides

Launch your pitch with our Graphic Design Proposal PowerPoint Presentation Slides, a top-notch slide crafted for precision and impact. It presents your company, proposal title, client name, and delivery date, framed by the presenter’s credentials. This PPT Theme is your initial step in showcasing thoroughness and commitment to quality. Tailored to be impactful, it invites your clients to a professional journey, aligning your artistic prowess with their business goals and marks the beginning of a promising collaboration.

Graphic Designing Proposal

Download now!

Template 2: Graphic Design Project Proposal Example Document Report

Present your freelance prowess with this PPT Deck design that features specified spaces for both the submitter and the receiver of the graphic proposal, neatly listing your professional details alongside the client's information. This template paves the way for significant client interactions, marking your identity as a graphic design expert. It prepares you for a pitch that stands apart and communicates the tailored nature of your services. Download this PPT Layout now from the link below.

Graphic Design Project Proposal

Template 3: One-Page Graphic Design Proposal Presentation Report Infographic

This One-Page Graphic Design PPT Proposal streamlines your presentation, delivering a polished and comprehensive snapshot of services. It ensures your message is both clear and compelling. This PPT Template conveys your company’s ethos, design methodology, and unique value proposition with clarity, highlighting your brand’s professional distinction. It covers elements like team details, risks, workflow and project cost and duration.

One Page Graphic Design Proposal

Template 4: One-Page Freelance Graphic Design Services Proposal Report 

Introducing the One Page Freelance Graphic Design Services Proposal, a PPT Template that blends style with substance. It articulates your proposal's specifics with visual finesse, ideal for freelancers working with recruitment agencies on specific projects. It details your services from scope to compensation and confidentiality, proposal details, and client agreement details, etc, laying out all vital elements for transparent collaboration. More than a visual asset, this report PPT Slide serves as a crucial reference for service agreements, fostering clear communication and mutual understanding between you and your clients.

One Page Freelance Graphic Design Services Proposal Report

Template 5: Designing Process for Graphic Design Project

Explore the essentials of our graphic design workflow with our concise PPT Infographic, highlighting five key stages: Gather, Brainstorm, Conceptualize, Modify, and Deliver. It starts with information collection, evolves through ideation, shapes into tangible concepts, refines through revisions, and ends with a finished design. This PowerPoint Presentation is crafted to outline your unique process, ensuring you convey your approach with clarity and impact to your clients. It's a streamlined blueprint that showcases the journey from concept to creation.

Designing Process for Graphic Design Project

Template 6: Graphic Design Project Proposal Example Document Report

Explore our graphic design project summary with this comprehensive PPT Slide. It presents a clear narrative of client needs alongside your customized solutions, showcasing a strategic blend of requirements and innovation through project context and solution. This PPT Deck communicates the essence of the project, aligning client objectives with your creative output. It serves as a testament to your approach, condensing complex concepts into a concise overview that appeals to stakeholders and highlights the strategic insight your services contribute.

Graphic Design Project Summary

Template 7: Addressing the Methodology and Pricing Model for Graphic Design Project

This PowerPoint Presentation presents the methodology and pricing structure for graphic design projects. This PPT Theme outlines the systematic approach and the pricing details, ensuring a clear understanding of the design process and associated costs. This visual guide articulates strategic planning behind creative execution and transparent communication of value, allowing clients to grasp the project's direction and financial implications.

Addressing the Methodology and Pricing Model for Graphic Design Project

Template 8: Project Context Graphic Design Proposal

Our Graphic Design Proposal PPT Deck delineates a clear path from client needs to creative solutions. It captures client demands like logos, templates, layouts, and web elements, and offers a structured five-phase solution approach. Starting with creative discovery, it moves to competitive analysis, concept sketching, plan revision, and concludes with project finalization. This PPT Template is designed to convey a detailed and systematic process, ensuring that client specifications are addressed with accuracy and innovative design strategies.

Project Context Graphic Design Proposal

Template 9: Our Services and Offerings for Graphic Design Proposal

Discover our collection of graphic design services with informative PPT Templates. This PowerPoint Presentation highlights seven core offerings: Cover design, brochure layout, wall stickers, outdoor hoardings, flyers, banners, and PowerPoint Presentations. It also introduces additional services, including logo creation, branding, social media graphics, email templates, packaging, promotional merchandise, and custom illustrations. Overall, 14 creative solutions showcase our adaptability and dedication to fulfilling your design requirements with exceptional quality and ingenuity.

Our Service and Offerings for Graphic Design Proposal

Template 10: Our Packages for Graphic Design Proposal

This PPT Presentation outlines our versatile graphic design pricing options, crafted to match project needs. The hourly pricing model is perfect for intermittent tasks requiring adaptability. For sustained design work, our full-time equivalent model offers a cost-efficient solution. Alternatively, the fixed pricing model suits projects with precise goals. Our pricing structures give clients the flexibility to choose an option that aligns with their project's scale and financial plans, promoting transparency and ensuring value. In this lucid PPT Layout, our approach to pricing is designed to foster a transparent and valuable partnership from the start.

Our Packages for Graphic Design Proposal

SEAL THE DEAL NOW!

Wrap up your hunt for exceptional presentation resources with SlideTeam’s Graphic Design Proposal PPT Theme. Take your pitch to the next level and engage your clients with a sharp, professional display of your creative expertise and thoughtful strategy. Our PowerPoint Presentations showcase your extensive service offerings, emphasizing a commitment to quality and attention to detail. From clear pricing models to comprehensive project overviews, our infographics are the key to unlocking potential client relationships. Let your proposals reflect the caliber of your work and make a lasting impression. Explore SlideTeam’s offerings today and arm your business with the finest resources for success.

Are you looking to enhance your consulting pitch? Read our blog with a click here for insights on creating an impactful consulting proposal cover letter, complete with PPT Templates.

PS Boost your consultancy’s client engagement with our expert Business Consulting Proposal Template. Click here for a blog tutorial on enhancing your pitch with our tailored PPT Resources.

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Research Proposal Example/Sample

Detailed Walkthrough + Free Proposal Template

If you’re getting started crafting your research proposal and are looking for a few examples of research proposals , you’ve come to the right place.

In this video, we walk you through two successful (approved) research proposals , one for a Master’s-level project, and one for a PhD-level dissertation. We also start off by unpacking our free research proposal template and discussing the four core sections of a research proposal, so that you have a clear understanding of the basics before diving into the actual proposals.

  • Research proposal example/sample – Master’s-level (PDF/Word)
  • Research proposal example/sample – PhD-level (PDF/Word)
  • Proposal template (Fully editable) 

If you’re working on a research proposal for a dissertation or thesis, you may also find the following useful:

  • Research Proposal Bootcamp : Learn how to write a research proposal as efficiently and effectively as possible
  • 1:1 Proposal Coaching : Get hands-on help with your research proposal

Free Webinar: How To Write A Research Proposal

PS – If you’re working on a dissertation, be sure to also check out our collection of dissertation and thesis examples here .

FAQ: Research Proposal Example

Research proposal example: frequently asked questions, are the sample proposals real.

Yes. The proposals are real and were approved by the respective universities.

Can I copy one of these proposals for my own research?

As we discuss in the video, every research proposal will be slightly different, depending on the university’s unique requirements, as well as the nature of the research itself. Therefore, you’ll need to tailor your research proposal to suit your specific context.

You can learn more about the basics of writing a research proposal here .

How do I get the research proposal template?

You can access our free proposal template here .

Is the proposal template really free?

Yes. There is no cost for the proposal template and you are free to use it as a foundation for your research proposal.

Where can I learn more about proposal writing?

For self-directed learners, our Research Proposal Bootcamp is a great starting point.

For students that want hands-on guidance, our private coaching service is recommended.

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This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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10 Comments

Lam Oryem Cosmas

I am at the stage of writing my thesis proposal for a PhD in Management at Altantic International University. I checked on the coaching services, but it indicates that it’s not available in my area. I am in South Sudan. My proposed topic is: “Leadership Behavior in Local Government Governance Ecosystem and Service Delivery Effectiveness in Post Conflict Districts of Northern Uganda”. I will appreciate your guidance and support

MUHAMMAD SHAH

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Tamasgen desta

Proposal research departemet management

Salim

I am at the stage of writing my thesis proposal for a masters in Analysis of w heat commercialisation by small holders householdrs at Hawassa International University. I will appreciate your guidance and support

Abrar Shouket

please provide a attractive proposal about foreign universities .It would be your highness.

habitamu abayneh

comparative constitutional law

Kabir Abubakar

Kindly guide me through writing a good proposal on the thesis topic; Impact of Artificial Intelligence on Financial Inclusion in Nigeria. Thank you

Tatenda Mpofu

Kindly help me write a research proposal on the topic of impacts of artisanal gold panning on the environment

Bunrosy Lan

I am in the process of research proposal for my Master of Art with a topic : “factors influence on first-year students’s academic adjustment”. I am absorbing in GRADCOACH and interested in such proposal sample. However, it is great for me to learn and seeking for more new updated proposal framework from GRADCAOCH.

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research proposal example graphic design

Graphic Design Proposal

Introduction .

research proposal example graphic design

[Managing Director]

research proposal example graphic design

[Head Designer]

research proposal example graphic design

Client Testimonials

[client 1 testimonial] .

research proposal example graphic design

[Client 2 Testimonial] 

research proposal example graphic design

Terms and Conditions

  • Unless agreed otherwise with the [Client Company] , all design services require an advance payment of a non-refundable minimum amount of [0.00] % of the project quotation total cost before the work commences or is supplied to them for review. The remaining [0.00] % of the project quotation total will be due upon completion of the work prior to upload to the server or release of materials.
  • The [Client Company] will be provided with an Approval Form or Proof Email, and an Invoice prior to final publication. Any invoice queries must be submitted by email within [Time Period] of the invoice date. Publication and/or release of work done by [Graphic Design Company] on behalf of the client, may not take place before cleared funds have been received.
  • Confidentiality
  • [Client Company] and [Graphic Design Company] will agree not to misuse or disclose, during and after the completion of this association, any confidential information on each other that they may come across during this association.
  • This will apply to their respective employees and third party associations as well.
  • Cancellation Policy
  • Cancellation of orders may be made initially by telephone contact, or e-mail, however, following this, [Graphic Design Company] will need formal notification in writing to the company’s postal address.
  • The client will then be invoiced for all work completed over and above the non-refundable deposit that will have been made at the time of first ordering. The balance of payment dues must be paid within [Time Period] .
  • Please note: Any cancellation which is not formally confirmed in writing and received by [Graphic Design Company] within [Number of days] of such instruction being issued, will be liable for the full quoted cost of the project.
  • Warranty for Services
  • The [Client Company] acknowledges that no computer system or software can be made completely stable or secure and that the provider cannot guarantee the stability, safety, or security of their network or data.
  • The [Graphic Design Company] warrants that the Services will be provided in a professional manner, and in conformity with generally prevailing industry standards.
  • The [Client Company] is solely responsible for implementing and monitoring appropriate operational and security procedures, and for making appropriate backup copies of all data.

Acceptance and Signature

research proposal example graphic design

Free Graphic Design Proposal Template

Draft an impressive graphic design proposal that highlights your skillful work and experience as a graphic designer. our editable design proposal template is specially curated for you that includes the best ideas and overviews..

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What is a Graphic Design Proposal?

A graphic design proposal is used by graphic designers to pitch their design services to prospective clients. It is a professional proposal that describes the capabilities of a freelance graphic designer or a creative agency and how they will address the prospective client’s needs. Businesses leverage their services for various purposes like creating impactful marketing and branding collateral, establishing brand identity, revamping website design, and many more. 

Who needs Graphic Design services?

Any company/business looking for content design, website revamp , logo design , marketing collateral design, and any other designing needs graphic design services. 

How to prepare a Graphic Design Proposal? What are its elements?

Cover page .

This is the first page your prospective client sees. The proposal cover page includes the graphic design agency's name, the prospective client's name, and the proposal's name. You can also add a gripping subtitle to capture the attention of the client.

Executive summary

This section makes your clients believe that you get them and their graphic design requirements. Write briefly about the pain points of your prospective clients and precisely mention what they will gain by opting for your services. Make sure to keep it crisp.

This is one of the most critical sections that explain your company and services to your clients. It has to be well written in a professional manner providing information about your unique brand. Mention the company values, vision, mission, expertise, and strengths. You can also add client testimonials to offer more credibility to your brand. Finally, do not forget to introduce your team members who create professional designs and help you gain new clients.

Our approach and graphic design services

This section reveals how your company renders top-quality services to the client. Mention the varied benefits you provide to your clients like quick turnaround time, competitive rates, and best quality visuals. 

Also, explain the approach and process of delivering the graphic design projects; here is an example: 

Discussion - Discussing with the client on the design requirements.

Sketch - Creating rough graphics/visuals as instructed by the client.

Approval - Once the designs are ready, they are sent to the client for approval.

Updates - Updating the necessary changes on the visuals.

Final design - Once the designs are approved with the final changes, they are sent to the clients in the required format. 

Project and timeline 

It is essential to provide a project timeline to your client. Give your client clarity on every action, milestone, and time consumed on the projects. This helps the client in keeping track of the project.

Add pricing tables and mention every service along with its price. A detailed breakdown of pricing helps the client to understand the cost of the project. 

Terms and conditions

This is one of the most critical sections that set out the legalities of entering into a binding agreement with the creative professionals and the client. To avoid any future conflicts, mention the rules, regulations, payment terms, warranties, special rights, liabilities, termination, and any other vital clauses based on your business needs.

This is the final section of the project proposal. Here, the creative agency/graphic designers and the client officially sign the project proposal and turn it into a formal agreement.

Tips: How to create an effective Design Proposal and win your clients?

Here are few tips to and create a successful client proposal:

Research  - To create an effective design proposal, do extensive research on the client's company, competitors, past projects, new projects, and pain points.

Focus on benefits - Highlight what sets you apart from the competition, what you bring to the table, and how it will help the clients in their business. 

Professionalism - A successful graphic design proposal provides a well-written solution to your clients. Keep it thoroughly vetted and formatted with no grammatical errors.

Simplicity - A graphic design proposal should be accessible and easy to understand. 

Pro tip  - Adding an effective color scheme will make the design project proposal template more catchy.

Convert potential clients quickly by using a professional Graphic Design Proposal template

Competing with numerous creative agencies and even freelance graphic designers makes it challenging to gain clients. A graphic design proposal template will help your company stand out from your competitors. Here's how:

A professionally written proposal creates an incredible impression on your clients.

It is easily customizable and helps in accelerating the proposal process.

It brings uniformity and structure to your proposal.

It simplifies the drafting process.

Partner with Revv- Create an effective proposal template that brings success to your business!

Revv, an all-in-one electronic signature and document automation system, offers advanced features that enable graphic designers and creative agencies to win clients. 

Legally vetted and easily customizable graphic design proposal template 

Revv's beautiful, well-structured, and legally vetted graphic design proposal template helps you to craft a comprehensive proposal in no time.

Modify your design proposal template with Revv's drag and drop editor 

You can quickly add/remove images, text and easily customize the proposal based on your business requirements. 

Built-in eSignature system

Revv's inbuilt electronic signature speeds up the signing process. As a result, both parties can close the business deal within minutes.

Collaboration within graphic design proposals

Revv's collaboration features like tagging, adding notes, and attachments let you have real-time communication within the project proposal and have quality discussions.

Real-time visibility

Revv helps in tracking the status of the project proposal on a real-time basis. It gives you insights into the progress of the proposal. 

Automated alerts

Revv sends automated notifications to both sender and recipient to take action on the proposal and keep them updated on all the activities.

Are you looking for a free Graphic Design Proposal template?

Check out the free graphic design proposal template provided on this page. It is carefully drafted, keeping your prospect's business at the center. Use this template to establish yourself as a design service professional and gain new clients.

Frequently asked questions

What is a graphic design proposal.

A graphic design proposal is a proposal that sets out detailed information about a design agency's services. The proposal has to be professional and crisp to win the potential clients. Use Revv's graphic design proposal template to create a winning proposal and gain more clients.

How do you write a graphic design proposal?

To write an effective graphic design proposal start by knowing your prospective client and find out what exactly they are looking for. Next, research about your prospective client's company as well the competitors. Structure the proposal properly and explain your solutions. Do not forget to use Revv to draft your proposal effectively.

What is the best graphic design proposal template?

Create winning graphic design proposals with Revv's graphic design proposal template. It is a beautiful, well-structured, and legally vetted template made to amaze your clients about your services and win them. Revv also offers a rich editor, collaboration features, automated alerts, eSignatures, and much more.

Related Templates

Office Cleaning Proposal

Office Cleaning Proposal

Are you looking forward to sending out an office cleaning proposal? This template will specifically attend to your purpose and present your best features for a stunning impression on your potential clients.

One Page Proposal

One Page Proposal

Less is more. Our one page proposal example is a work of efficient precision that skilfully aims to boost up your approach to potential clients and opportunities in a crisp and impressive manner.

Public Relations Proposal

Public Relations Proposal

Looking for PR proposal format? We have everything you need in the most suitable and convenient to use manner. This public relations proposal is an output of smart, sensible and experienced skills along with thoughtful drafting that will effectively showcase your work.

Services Proposal - Standard

Services Proposal - Standard

Every service proposal has to be drafted in a manner that represents your company’s goals. Here’s a simple service proposal example that will assist you in curating a proposal for your business.

Event Sponsorship Proposal

Event Sponsorship Proposal

Looking for sponsors? Our event sponsorship proposal template puts together everything you need to lay down your event overview and agendas for landing great sponsorship offers.

Project Proposal

Project Proposal

Have a project idea? Send them out through professional proposals and invite collaborations. Don't worry about the structuring, download our Project proposal format. It's made for you!

Accounting Services Proposal

Accounting Services Proposal

Our Accounting proposal speaks up for the performance profile and services of an Accounting Company. Reach out to clients and opportunities by easily creating yours with our customized template.

Grant Proposal

Grant Proposal

Our Grant proposal example will help you lay down your work and ideas in a professionally comprehensive way for people to easily grasp them and raise funds towards them.

Music Event Sponsorship Proposal

Music Event Sponsorship Proposal

What can be better than a comprehensive music event sponsorship proposal to convince your sponsors? Check out this Template!

Manufacturing Proposal

Manufacturing Proposal

A manufacturing proposal should comprise all the necessary details of a company. Here’s our contract manufacturing proposal template that is designed especially for your business. Draft a hassle-free document now!

Roofing Service Proposal

Roofing Service Proposal

Your roofing services will go best with our roofing proposal template that puts together just the right information that will present your best impression and bring you great clients.

Mobile App Proposal

Mobile App Proposal

Get this proposal so that you can woo companies trying out your amazing technologies for app development.

Examples

Graphic Design Proposal

research proposal example graphic design

A graphic design proposal can be formatted with full graphics or it can also be just in simple proposal formats . The way that you will present this document depends on the aesthetic and brand that you would like your business to be known for and associated with. Before coming up with a graphic design proposal, you first need to ask yourself this question  –  what Is in a design proposal?  If you can properly provide all the right information to your clients, then it is most likely that your graphic design proposal will be effective.

Whether you are creating  freelance proposal examples & samples or a graphic design proposal for a business or establishment, the cohesion and completion of the items that you will present to your customers is what you should give focus on. If you need help in making a graphic design proposal, refer to the downloadable samples that we have put together in this post.

Graphic Design Proposal Sample Template

Graphic Design Proposal Sample Template

  • Google Docs
  • Apple Pages

Size: 89 KB

Graphic Design Proposal Template

Graphic Design Proposal Template

Size: 106 KB

Simple Graphic Design Proposal Template

Simple Graphic Design Proposal Template

Size: 45 KB

Freelance Graphic Design Proposal Template

Freelance Graphic Design Proposal Template

Size: 137 KB

Graphic Design Project Proposal Template

Graphic Design Project Proposal Template

Size: 37 KB

Graphic Design Bid Proposal Template

Graphic Design Bid Proposal Template

Size: 43 KB

Graphic Design Proposal Example

Graphic Design Proposal Template

Size: A4, US

Graphic Design Creative Services Proposal

research proposal example graphic design

static1.squarespace.com

Free Graphic Design

Free Graphic Design

Size: 60 KB

Graphic Designer Sample

Graphic Designer Sample

Size: 252 KB

How to Make an Effective Graphic Design Proposal

A graphic design proposal is simpler to develop when compared to  research proposal examples & samples . It may not follow the steps on  how to write a proposal for a project  depending on the kind of graphic design proposal that you want to develop. However, you should remember that developing one requires your full attention as it can affect the decision of your clients to hire you or not. Here are some ways on how you can make a graphic design proposal that is effective enough for you to close a business deal:

1. Just like in any other  business proposal examples & samples , provide a clear purpose on what the graphic design proposal is all about. You need to target the particular aesthetic and design needs of the client for your proposal to be deemed usable.

2. Give information about the business whether you are a graphic design hub, an organization or a freelance graphic designer. However, do not focus too much on these items as the outcome that you can provide is what matters the most.You may also see  grant proposal examples

Request for Proposal Graphic

Request for Proposal Graphic

Size: 155 KB

Graphic Design Program Proposal

Graphic Design Program Proposal

What Should Be in a Graphic Design Proposal?

When creating a graphic design proposal, you have to be aware on  how to write a business proposal for customers . Creating  project proposal examples  is good for your business as it can already showcase what you can offer. If you are making a graphic design proposal, here are a few of the important items that you should include in the document:

1. Create a cover letter that can serve as the initial discussion of what the graphic design proposal is all about.

2. Have a title page that can easily give an idea of the overall content of the graphic design proposal.

3. If you want to specify the items that are presented in the graphic design proposal, create a comprehensive table of contents.You may also see  branding proposal examples

4. It is important for you to have a summary of the cost of your proposal so that the clients can identify whether their budget would fit your costing.

5. Come up with an organized process of how the graphic design creation and development will go. This includes payment terms, assessment of needs of both parties, a timeline for your graphic design project deliverable, and the step by step processes that must be honored within the entire transaction.You may also see  short proposal examples

6. Summarize the entire  professional proposal examples & samples . You may want to include a few other options so that your client can select more of your offers if they are not interested with your main proposal.

Graphic Designer Fundraising

Graphic Designer Fundraising

Size: 519 KB

Graphic Design Proposal

Size: 308 KB

Request for Proposal Graphic Design

Request for Proposal Graphic Design

Size: 187 KB

Tips For Graphic Design Proposal Development

Your graphic design proposal should be able to impress your clients so that they will book you for your services. Listed below are some tips that you can use when developing a graphic design proposal.

1. List down testimonials of your previous clients. This can set the tone of your trustworthiness and credibility. If possible, provide links on where these testimonials have been written.You may also see  simple proposal formats

2. Attach a link of your online portfolio so that your clients can see the kind of graphic design works that you can produce. Aside from your  proposal examples in PDF , this can help them assess whether you are fit for the project or not.

3. Create the  concept proposal examples & samples  based on the initial requirements of the clients. Doing this can help you set the right foot when starting the transaction.

New Program Proposal for Graphic Design

New Program Proposal for Graphic Design

Size: 100 KB

Graphic Design Example

Graphic Design Example

Size: 460 KB

Having a Hard Time Making a Graphic Design Proposal?

A graphic design proposal can give your business the break that it needs. The more clients that you can book, the more brand exposure you will have. The samples above can easily guide you in making your own graphic design proposal. However,  short proposal examples & samples  can be made in a more-efficient manner; especially formatting wise, if you will use templates for your layout references. Once you have already received  request for proposal examples , do not forget to remember all the items that we have discussed so you can already be guided on how to develop a comprehensive and outstanding graphic design proposal.

Doing a graphic design proposal is easy. What you need to remember is that not all graphic design proposals are created the same. Hence, you have to make sure that the graphic design proposal that you will create is better when compared to those that are made by businesses in the same industry. Create your graphic design proposal now and tap the potential clients that you target to have.You may also see  investment proposal examples

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Home » How To Write A Research Proposal – Step-by-Step [Template]

How To Write A Research Proposal – Step-by-Step [Template]

Table of Contents

How To Write a Research Proposal

How To Write a Research Proposal

Writing a Research proposal involves several steps to ensure a well-structured and comprehensive document. Here is an explanation of each step:

1. Title and Abstract

  • Choose a concise and descriptive title that reflects the essence of your research.
  • Write an abstract summarizing your research question, objectives, methodology, and expected outcomes. It should provide a brief overview of your proposal.

2. Introduction:

  • Provide an introduction to your research topic, highlighting its significance and relevance.
  • Clearly state the research problem or question you aim to address.
  • Discuss the background and context of the study, including previous research in the field.

3. Research Objectives

  • Outline the specific objectives or aims of your research. These objectives should be clear, achievable, and aligned with the research problem.

4. Literature Review:

  • Conduct a comprehensive review of relevant literature and studies related to your research topic.
  • Summarize key findings, identify gaps, and highlight how your research will contribute to the existing knowledge.

5. Methodology:

  • Describe the research design and methodology you plan to employ to address your research objectives.
  • Explain the data collection methods, instruments, and analysis techniques you will use.
  • Justify why the chosen methods are appropriate and suitable for your research.

6. Timeline:

  • Create a timeline or schedule that outlines the major milestones and activities of your research project.
  • Break down the research process into smaller tasks and estimate the time required for each task.

7. Resources:

  • Identify the resources needed for your research, such as access to specific databases, equipment, or funding.
  • Explain how you will acquire or utilize these resources to carry out your research effectively.

8. Ethical Considerations:

  • Discuss any ethical issues that may arise during your research and explain how you plan to address them.
  • If your research involves human subjects, explain how you will ensure their informed consent and privacy.

9. Expected Outcomes and Significance:

  • Clearly state the expected outcomes or results of your research.
  • Highlight the potential impact and significance of your research in advancing knowledge or addressing practical issues.

10. References:

  • Provide a list of all the references cited in your proposal, following a consistent citation style (e.g., APA, MLA).

11. Appendices:

  • Include any additional supporting materials, such as survey questionnaires, interview guides, or data analysis plans.

Research Proposal Format

The format of a research proposal may vary depending on the specific requirements of the institution or funding agency. However, the following is a commonly used format for a research proposal:

1. Title Page:

  • Include the title of your research proposal, your name, your affiliation or institution, and the date.

2. Abstract:

  • Provide a brief summary of your research proposal, highlighting the research problem, objectives, methodology, and expected outcomes.

3. Introduction:

  • Introduce the research topic and provide background information.
  • State the research problem or question you aim to address.
  • Explain the significance and relevance of the research.
  • Review relevant literature and studies related to your research topic.
  • Summarize key findings and identify gaps in the existing knowledge.
  • Explain how your research will contribute to filling those gaps.

5. Research Objectives:

  • Clearly state the specific objectives or aims of your research.
  • Ensure that the objectives are clear, focused, and aligned with the research problem.

6. Methodology:

  • Describe the research design and methodology you plan to use.
  • Explain the data collection methods, instruments, and analysis techniques.
  • Justify why the chosen methods are appropriate for your research.

7. Timeline:

8. Resources:

  • Explain how you will acquire or utilize these resources effectively.

9. Ethical Considerations:

  • If applicable, explain how you will ensure informed consent and protect the privacy of research participants.

10. Expected Outcomes and Significance:

11. References:

12. Appendices:

Research Proposal Template

Here’s a template for a research proposal:

1. Introduction:

2. Literature Review:

3. Research Objectives:

4. Methodology:

5. Timeline:

6. Resources:

7. Ethical Considerations:

8. Expected Outcomes and Significance:

9. References:

10. Appendices:

Research Proposal Sample

Title: The Impact of Online Education on Student Learning Outcomes: A Comparative Study

1. Introduction

Online education has gained significant prominence in recent years, especially due to the COVID-19 pandemic. This research proposal aims to investigate the impact of online education on student learning outcomes by comparing them with traditional face-to-face instruction. The study will explore various aspects of online education, such as instructional methods, student engagement, and academic performance, to provide insights into the effectiveness of online learning.

2. Objectives

The main objectives of this research are as follows:

  • To compare student learning outcomes between online and traditional face-to-face education.
  • To examine the factors influencing student engagement in online learning environments.
  • To assess the effectiveness of different instructional methods employed in online education.
  • To identify challenges and opportunities associated with online education and suggest recommendations for improvement.

3. Methodology

3.1 Study Design

This research will utilize a mixed-methods approach to gather both quantitative and qualitative data. The study will include the following components:

3.2 Participants

The research will involve undergraduate students from two universities, one offering online education and the other providing face-to-face instruction. A total of 500 students (250 from each university) will be selected randomly to participate in the study.

3.3 Data Collection

The research will employ the following data collection methods:

  • Quantitative: Pre- and post-assessments will be conducted to measure students’ learning outcomes. Data on student demographics and academic performance will also be collected from university records.
  • Qualitative: Focus group discussions and individual interviews will be conducted with students to gather their perceptions and experiences regarding online education.

3.4 Data Analysis

Quantitative data will be analyzed using statistical software, employing descriptive statistics, t-tests, and regression analysis. Qualitative data will be transcribed, coded, and analyzed thematically to identify recurring patterns and themes.

4. Ethical Considerations

The study will adhere to ethical guidelines, ensuring the privacy and confidentiality of participants. Informed consent will be obtained, and participants will have the right to withdraw from the study at any time.

5. Significance and Expected Outcomes

This research will contribute to the existing literature by providing empirical evidence on the impact of online education on student learning outcomes. The findings will help educational institutions and policymakers make informed decisions about incorporating online learning methods and improving the quality of online education. Moreover, the study will identify potential challenges and opportunities related to online education and offer recommendations for enhancing student engagement and overall learning outcomes.

6. Timeline

The proposed research will be conducted over a period of 12 months, including data collection, analysis, and report writing.

The estimated budget for this research includes expenses related to data collection, software licenses, participant compensation, and research assistance. A detailed budget breakdown will be provided in the final research plan.

8. Conclusion

This research proposal aims to investigate the impact of online education on student learning outcomes through a comparative study with traditional face-to-face instruction. By exploring various dimensions of online education, this research will provide valuable insights into the effectiveness and challenges associated with online learning. The findings will contribute to the ongoing discourse on educational practices and help shape future strategies for maximizing student learning outcomes in online education settings.

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Muhammad Hassan

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17 Research Proposal Examples

research proposal example sections definition and purpose, explained below

A research proposal systematically and transparently outlines a proposed research project.

The purpose of a research proposal is to demonstrate a project’s viability and the researcher’s preparedness to conduct an academic study. It serves as a roadmap for the researcher.

The process holds value both externally (for accountability purposes and often as a requirement for a grant application) and intrinsic value (for helping the researcher to clarify the mechanics, purpose, and potential signficance of the study).

Key sections of a research proposal include: the title, abstract, introduction, literature review, research design and methods, timeline, budget, outcomes and implications, references, and appendix. Each is briefly explained below.

Watch my Guide: How to Write a Research Proposal

Get your Template for Writing your Research Proposal Here (With AI Prompts!)

Research Proposal Sample Structure

Title: The title should present a concise and descriptive statement that clearly conveys the core idea of the research projects. Make it as specific as possible. The reader should immediately be able to grasp the core idea of the intended research project. Often, the title is left too vague and does not help give an understanding of what exactly the study looks at.

Abstract: Abstracts are usually around 250-300 words and provide an overview of what is to follow – including the research problem , objectives, methods, expected outcomes, and significance of the study. Use it as a roadmap and ensure that, if the abstract is the only thing someone reads, they’ll get a good fly-by of what will be discussed in the peice.

Introduction: Introductions are all about contextualization. They often set the background information with a statement of the problem. At the end of the introduction, the reader should understand what the rationale for the study truly is. I like to see the research questions or hypotheses included in the introduction and I like to get a good understanding of what the significance of the research will be. It’s often easiest to write the introduction last

Literature Review: The literature review dives deep into the existing literature on the topic, demosntrating your thorough understanding of the existing literature including themes, strengths, weaknesses, and gaps in the literature. It serves both to demonstrate your knowledge of the field and, to demonstrate how the proposed study will fit alongside the literature on the topic. A good literature review concludes by clearly demonstrating how your research will contribute something new and innovative to the conversation in the literature.

Research Design and Methods: This section needs to clearly demonstrate how the data will be gathered and analyzed in a systematic and academically sound manner. Here, you need to demonstrate that the conclusions of your research will be both valid and reliable. Common points discussed in the research design and methods section include highlighting the research paradigm, methodologies, intended population or sample to be studied, data collection techniques, and data analysis procedures . Toward the end of this section, you are encouraged to also address ethical considerations and limitations of the research process , but also to explain why you chose your research design and how you are mitigating the identified risks and limitations.

Timeline: Provide an outline of the anticipated timeline for the study. Break it down into its various stages (including data collection, data analysis, and report writing). The goal of this section is firstly to establish a reasonable breakdown of steps for you to follow and secondly to demonstrate to the assessors that your project is practicable and feasible.

Budget: Estimate the costs associated with the research project and include evidence for your estimations. Typical costs include staffing costs, equipment, travel, and data collection tools. When applying for a scholarship, the budget should demonstrate that you are being responsible with your expensive and that your funding application is reasonable.

Expected Outcomes and Implications: A discussion of the anticipated findings or results of the research, as well as the potential contributions to the existing knowledge, theory, or practice in the field. This section should also address the potential impact of the research on relevant stakeholders and any broader implications for policy or practice.

References: A complete list of all the sources cited in the research proposal, formatted according to the required citation style. This demonstrates the researcher’s familiarity with the relevant literature and ensures proper attribution of ideas and information.

Appendices (if applicable): Any additional materials, such as questionnaires, interview guides, or consent forms, that provide further information or support for the research proposal. These materials should be included as appendices at the end of the document.

Research Proposal Examples

Research proposals often extend anywhere between 2,000 and 15,000 words in length. The following snippets are samples designed to briefly demonstrate what might be discussed in each section.

1. Education Studies Research Proposals

See some real sample pieces:

  • Assessment of the perceptions of teachers towards a new grading system
  • Does ICT use in secondary classrooms help or hinder student learning?
  • Digital technologies in focus project
  • Urban Middle School Teachers’ Experiences of the Implementation of
  • Restorative Justice Practices
  • Experiences of students of color in service learning

Consider this hypothetical education research proposal:

The Impact of Game-Based Learning on Student Engagement and Academic Performance in Middle School Mathematics

Abstract: The proposed study will explore multiplayer game-based learning techniques in middle school mathematics curricula and their effects on student engagement. The study aims to contribute to the current literature on game-based learning by examining the effects of multiplayer gaming in learning.

Introduction: Digital game-based learning has long been shunned within mathematics education for fears that it may distract students or lower the academic integrity of the classrooms. However, there is emerging evidence that digital games in math have emerging benefits not only for engagement but also academic skill development. Contributing to this discourse, this study seeks to explore the potential benefits of multiplayer digital game-based learning by examining its impact on middle school students’ engagement and academic performance in a mathematics class.

Literature Review: The literature review has identified gaps in the current knowledge, namely, while game-based learning has been extensively explored, the role of multiplayer games in supporting learning has not been studied.

Research Design and Methods: This study will employ a mixed-methods research design based upon action research in the classroom. A quasi-experimental pre-test/post-test control group design will first be used to compare the academic performance and engagement of middle school students exposed to game-based learning techniques with those in a control group receiving instruction without the aid of technology. Students will also be observed and interviewed in regard to the effect of communication and collaboration during gameplay on their learning.

Timeline: The study will take place across the second term of the school year with a pre-test taking place on the first day of the term and the post-test taking place on Wednesday in Week 10.

Budget: The key budgetary requirements will be the technologies required, including the subscription cost for the identified games and computers.

Expected Outcomes and Implications: It is expected that the findings will contribute to the current literature on game-based learning and inform educational practices, providing educators and policymakers with insights into how to better support student achievement in mathematics.

2. Psychology Research Proposals

See some real examples:

  • A situational analysis of shared leadership in a self-managing team
  • The effect of musical preference on running performance
  • Relationship between self-esteem and disordered eating amongst adolescent females

Consider this hypothetical psychology research proposal:

The Effects of Mindfulness-Based Interventions on Stress Reduction in College Students

Abstract: This research proposal examines the impact of mindfulness-based interventions on stress reduction among college students, using a pre-test/post-test experimental design with both quantitative and qualitative data collection methods .

Introduction: College students face heightened stress levels during exam weeks. This can affect both mental health and test performance. This study explores the potential benefits of mindfulness-based interventions such as meditation as a way to mediate stress levels in the weeks leading up to exam time.

Literature Review: Existing research on mindfulness-based meditation has shown the ability for mindfulness to increase metacognition, decrease anxiety levels, and decrease stress. Existing literature has looked at workplace, high school and general college-level applications. This study will contribute to the corpus of literature by exploring the effects of mindfulness directly in the context of exam weeks.

Research Design and Methods: Participants ( n= 234 ) will be randomly assigned to either an experimental group, receiving 5 days per week of 10-minute mindfulness-based interventions, or a control group, receiving no intervention. Data will be collected through self-report questionnaires, measuring stress levels, semi-structured interviews exploring participants’ experiences, and students’ test scores.

Timeline: The study will begin three weeks before the students’ exam week and conclude after each student’s final exam. Data collection will occur at the beginning (pre-test of self-reported stress levels) and end (post-test) of the three weeks.

Expected Outcomes and Implications: The study aims to provide evidence supporting the effectiveness of mindfulness-based interventions in reducing stress among college students in the lead up to exams, with potential implications for mental health support and stress management programs on college campuses.

3. Sociology Research Proposals

  • Understanding emerging social movements: A case study of ‘Jersey in Transition’
  • The interaction of health, education and employment in Western China
  • Can we preserve lower-income affordable neighbourhoods in the face of rising costs?

Consider this hypothetical sociology research proposal:

The Impact of Social Media Usage on Interpersonal Relationships among Young Adults

Abstract: This research proposal investigates the effects of social media usage on interpersonal relationships among young adults, using a longitudinal mixed-methods approach with ongoing semi-structured interviews to collect qualitative data.

Introduction: Social media platforms have become a key medium for the development of interpersonal relationships, particularly for young adults. This study examines the potential positive and negative effects of social media usage on young adults’ relationships and development over time.

Literature Review: A preliminary review of relevant literature has demonstrated that social media usage is central to development of a personal identity and relationships with others with similar subcultural interests. However, it has also been accompanied by data on mental health deline and deteriorating off-screen relationships. The literature is to-date lacking important longitudinal data on these topics.

Research Design and Methods: Participants ( n = 454 ) will be young adults aged 18-24. Ongoing self-report surveys will assess participants’ social media usage, relationship satisfaction, and communication patterns. A subset of participants will be selected for longitudinal in-depth interviews starting at age 18 and continuing for 5 years.

Timeline: The study will be conducted over a period of five years, including recruitment, data collection, analysis, and report writing.

Expected Outcomes and Implications: This study aims to provide insights into the complex relationship between social media usage and interpersonal relationships among young adults, potentially informing social policies and mental health support related to social media use.

4. Nursing Research Proposals

  • Does Orthopaedic Pre-assessment clinic prepare the patient for admission to hospital?
  • Nurses’ perceptions and experiences of providing psychological care to burns patients
  • Registered psychiatric nurse’s practice with mentally ill parents and their children

Consider this hypothetical nursing research proposal:

The Influence of Nurse-Patient Communication on Patient Satisfaction and Health Outcomes following Emergency Cesarians

Abstract: This research will examines the impact of effective nurse-patient communication on patient satisfaction and health outcomes for women following c-sections, utilizing a mixed-methods approach with patient surveys and semi-structured interviews.

Introduction: It has long been known that effective communication between nurses and patients is crucial for quality care. However, additional complications arise following emergency c-sections due to the interaction between new mother’s changing roles and recovery from surgery.

Literature Review: A review of the literature demonstrates the importance of nurse-patient communication, its impact on patient satisfaction, and potential links to health outcomes. However, communication between nurses and new mothers is less examined, and the specific experiences of those who have given birth via emergency c-section are to date unexamined.

Research Design and Methods: Participants will be patients in a hospital setting who have recently had an emergency c-section. A self-report survey will assess their satisfaction with nurse-patient communication and perceived health outcomes. A subset of participants will be selected for in-depth interviews to explore their experiences and perceptions of the communication with their nurses.

Timeline: The study will be conducted over a period of six months, including rolling recruitment, data collection, analysis, and report writing within the hospital.

Expected Outcomes and Implications: This study aims to provide evidence for the significance of nurse-patient communication in supporting new mothers who have had an emergency c-section. Recommendations will be presented for supporting nurses and midwives in improving outcomes for new mothers who had complications during birth.

5. Social Work Research Proposals

  • Experiences of negotiating employment and caring responsibilities of fathers post-divorce
  • Exploring kinship care in the north region of British Columbia

Consider this hypothetical social work research proposal:

The Role of a Family-Centered Intervention in Preventing Homelessness Among At-Risk Youthin a working-class town in Northern England

Abstract: This research proposal investigates the effectiveness of a family-centered intervention provided by a local council area in preventing homelessness among at-risk youth. This case study will use a mixed-methods approach with program evaluation data and semi-structured interviews to collect quantitative and qualitative data .

Introduction: Homelessness among youth remains a significant social issue. This study aims to assess the effectiveness of family-centered interventions in addressing this problem and identify factors that contribute to successful prevention strategies.

Literature Review: A review of the literature has demonstrated several key factors contributing to youth homelessness including lack of parental support, lack of social support, and low levels of family involvement. It also demonstrates the important role of family-centered interventions in addressing this issue. Drawing on current evidence, this study explores the effectiveness of one such intervention in preventing homelessness among at-risk youth in a working-class town in Northern England.

Research Design and Methods: The study will evaluate a new family-centered intervention program targeting at-risk youth and their families. Quantitative data on program outcomes, including housing stability and family functioning, will be collected through program records and evaluation reports. Semi-structured interviews with program staff, participants, and relevant stakeholders will provide qualitative insights into the factors contributing to program success or failure.

Timeline: The study will be conducted over a period of six months, including recruitment, data collection, analysis, and report writing.

Budget: Expenses include access to program evaluation data, interview materials, data analysis software, and any related travel costs for in-person interviews.

Expected Outcomes and Implications: This study aims to provide evidence for the effectiveness of family-centered interventions in preventing youth homelessness, potentially informing the expansion of or necessary changes to social work practices in Northern England.

Research Proposal Template

Get your Detailed Template for Writing your Research Proposal Here (With AI Prompts!)

This is a template for a 2500-word research proposal. You may find it difficult to squeeze everything into this wordcount, but it’s a common wordcount for Honors and MA-level dissertations.

Your research proposal is where you really get going with your study. I’d strongly recommend working closely with your teacher in developing a research proposal that’s consistent with the requirements and culture of your institution, as in my experience it varies considerably. The above template is from my own courses that walk students through research proposals in a British School of Education.

Chris

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 15 Animism Examples
  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 10 Magical Thinking Examples
  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ Social-Emotional Learning (Definition, Examples, Pros & Cons)
  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ What is Educational Psychology?

8 thoughts on “17 Research Proposal Examples”

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Very excellent research proposals

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very helpful

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Very helpful

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Dear Sir, I need some help to write an educational research proposal. Thank you.

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Hi Levi, use the site search bar to ask a question and I’ll likely have a guide already written for your specific question. Thanks for reading!

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very good research proposal

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Thank you so much sir! ❤️

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Very helpful 👌

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Free Graphic Design Proposal Template

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research proposal example graphic design

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Table of contents

research proposal example graphic design

What is a Graphic Design Proposal?

A graphic design proposal is a document drafted to persuade a prospective client to opt for a designer’s value propositions. The proposal document outlines the problem at hand, design solutions, and includes pricing and timeline .

Simply put, a crisp and professional graphic design proposal helps a freelance designer or a design agency to get the client’s signature on the dotted line and land a graphic design contract template .

Prepping a proposal can be overwhelming, but it’s a whole lot easier when you know what to include. ‍

What to Include in the Graphic Design Proposal

Including the right sections makes your proposal stand out and portrays the value for money of your services. Here are a couple of important pointers on what to include in your design proposal:

This is the first page of your proposal. It’s also your first chance to explain how your skills and experience perfectly align for a design job. A cover page should create curiosity and compel a client to dive deeper into the rest of the proposal.

this picture shows Bonsai's graphic design proposal template with annotations regarding winning over the client and expressing your worth in the opening pages of your proposal

Executive summary

An executive summary, as the name suggests, sums up what’s in a proposal. Think of this summary as a more condensed yet clean and concise version of the proposal. A good executive summary tells clients about important points that they’ll find in the proposal document.

Company overview

This is where you provide the client with brief background information about yourself or your company. Graphic designers should use this section to inform clients about:

  • Services: that you offer
  • Strengths: that make you the perfect fit for the job
  • Track record: of working with other notable clients
  • Target market: that you serve or plan to extend to

Team members

If you work with a team of graphic designers, this is the place to showcase their skills. If you’re a one-person graphic design firm, that’s great too. The length of this section depends on the number of team members. Here’s an idea of what to include:

  • Name and photo: so that the client knows who’s who
  • Team roles: to let clients know about who they’ll be working with at which stage
  • Biography: add some information about the team members i.e. education, experience, and interests

A graphic design portfolio is a must-have for showcasing your previous work to potential clients. It shows your ability to walk the walk and talk the talk. Here’s what you can include:

  • Previous works: completed for clients in similar industries
  • Diverse projects: to show your ability to handle varied deliverables
  • Awards: that speak volumes about your design capabilities
  • Testimonials: from past clients for building trust and credibility

Design process

A methodical design process is key for efficiency and transparency . Creating this process beforehand helps both you and your client to be on the same page about what to expect next.

This process also shows your ability to break down a project into manageable elements. Here’s an idea of what to include:

  • Client discovery: for learning the design requirements of a client
  • Industry discovery: for understanding what competitors are doing
  • Application discovery: to frame the solution
  • Sketching: to explore and explain potential design concepts
  • Design drafts: for creating and visualizing mock-ups
  • Refinement: for refining a design to fruition
  • Further developments: for adding finishing touches to the design
  • Delivery: to hand over the final design product to the client

It’s a good idea to add a project timeline and milestone completion dates for each of these stages. That’ll help a client to gauge the time it’ll take to complete a project.

this image shows Bonsai's graphic design proposal template timeline section, where annotations highlight the importance of including details on the project's timeline

Fees and finances

This section outlines the proposed fees for completing the project. Based on a client’s needs, you can either add a category-wise pricing chart or service-based fees. Don’t forget to mention the number of iterations you’ll provide for each category or service.

Pricing and terms

This is the last section of your designer proposal. It generally includes key pointers like:

  • Billing schedule: for mentioning the fee schedule and preferred mode of payment.
  • Terms: for making changes to the proposal
  • Acceptance: so that both parties can begin to take the steps to enter into a contractual agreement

If you and your client agree to work on an ongoing basis in the proposal, you can try our graphic designer retainer contract template . ‍

How to Write a Graphic Design Proposal

Winning graphic design proposals have persuasive writing at their core. What you include in it determines whether you’ll hit a home run or not. Since you already know what goes into a graphic design proposal, let’s take a look at how to put these pointers together:

Find out exactly what the client wants

Clients want to be sure of a number of things before contracting your services. They want to ensure that you:

  • Have some knowledge about their industry
  • Understand their design problems
  • Possess specialized skills to solve the challenges

Understanding what they really want is key to landing graphic design projects. That’s why it’s super important to talk to a client as much as possible and research.

If a client is hiring you for graphic design tasks—such as brand collaterals or logo design—it’s best to start by understanding:

  • Persona: so that you can learn more about the company’s target audience
  • Design references: for learning the design styles and templates that the client prefers
  • Purpose: of creating these brand collaterals
  • Business goals: that are connected to this design initiative
  • Marketing channels: that the collaterals will be promoted on
  • Brand perception: for understanding how customers should perceive these collaterals
  • Values and mission: that brand collaterals should reflect
  • Competitors: so that you know how they are creating similar designs
  • Likes and dislikes: of the client so that you can include or avoid them

Highlight what sets you apart

You’ve done the difficult bit. Now it’s time to show intangible skills that make you stand out. This part is important because your client is looking at other graphic designers' work too. Portray your can-do attitude, enthusiasm, commitment, and skills so that a client knows—you’re the one!

Include a CTA

Now that you have put so much work into creating the proposal, you should let the customers know what to do next. This is where a call to action comes in. It can be as simple as a list of next steps to follow or even a calendar link for booking some time to chat. ‍

Creating a Graphic Design Proposal Template is Simple with Bonsai

If you’re ready to pitch to prospective clients but find it increasingly difficult to create a design proposal, Bonsai is here to help. You can easily customize the design project proposal template available on Bonsai and even manage the entire contract lifecycle. Here’s how to get started:

  • Sign up for free to Bonsai
  • Find your desired design proposal template
  • Edit and customize your proposal

You can also use Bonsai to send the proposal to the client for acceptance, and get it signed without ever leaving the platform. ‍

Graphic Design Proposal FAQs

What information goes into a graphic design proposal.

Here are the key aspects that make a proposal persuasive and convincing:

1. Cover page

2. Executive summary

3. Company overview

4. Team members

5. Design portfolio

6. Design process

7. Fees and finances

8. Pricing and terms

A graphic design project proposal is a graphic designer’s chance to woo the customer, so make sure yours stands out.

How long should a design proposal be?

Any word count is fine as long as the proposal piques the client’s interest and persuades them to have a conversation with you. That’s why it’s necessary to give them sufficient detail while keeping it engaging.

Free Graphic Design Proposal Template

What goes into a design proposal?

What is the structure of a proposal, is there a proposal template on word.

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Examples of research proposals

How to write your research proposal, with examples of good proposals.

Research proposals

Your research proposal is a key part of your application. It tells us about the question you want to answer through your research. It is a chance for you to show your knowledge of the subject area and tell us about the methods you want to use.

We use your research proposal to match you with a supervisor or team of supervisors.

In your proposal, please tell us if you have an interest in the work of a specific academic at York St John. You can get in touch with this academic to discuss your proposal. You can also speak to one of our Research Leads. There is a list of our Research Leads on the Apply page.

When you write your proposal you need to:

  • Highlight how it is original or significant
  • Explain how it will develop or challenge current knowledge of your subject
  • Identify the importance of your research
  • Show why you are the right person to do this research
  • Research Proposal Example 1 (DOC, 49kB)
  • Research Proposal Example 2 (DOC, 0.9MB)
  • Research Proposal Example 3 (DOC, 55.5kB)
  • Research Proposal Example 4 (DOC, 49.5kB)

Subject specific guidance

  • Writing a Humanities PhD Proposal (PDF, 0.1MB)
  • Writing a Creative Writing PhD Proposal (PDF, 0.1MB)
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Graphic Design Proposal Template

Easily customize this graphic design proposal template and send it online to impress your clients and get more proposals signed.

The original language of this template is English, but you can always use the translated text.

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Prepared For Trevor Brendon

Prospero team

[email protected]

Graphic design is more than just what you get to print. Graphic design means giving your brand a face. From getting you a new logo to posters, flyers, service manuals, and other promotion materials, graphic design is a way of painting you differently to your audience. Through proper branding, your product/service would have an identity that would be carved in the hearts of your customers. Graphic design can be magical enough to turn your customers into followers and down-to-earth fans. That’s because you have made your brand in a way that they connect personally to it. Our team has worked on several design projects for companies in agriculture, cosmetics, and household items. These companies have been able to grow significantly and have better engagements through our re-brand. We are hoping that through our graphic design services, your company is perceived in a new light and that it translates to growth for your company. Our team of creatives believes that every stroke, every line, every curve, every gradient, every color, in a proposed logo for you should make a statement about you. Our choice of colors, fonts, and use of design elements would give you an outstanding re-brand for your company. We understand that it is imperative that your brand connects to the end customer, defines the values of your company, and instills positivity in the minds of your targeted audience. The objective of this project is to rebrand your company’s identity and design posters and promotion materials, all these to improve your customer base, increase engagements, and create a movement of fans who connect strongly with your company’s brand.

My team and I are a great fit for your perfect re-branding and graphic design jobs. This is because: 1. We are a team of creative and innovative designers with skills in the areas of content writing, marketing, web design, and advertising. 2. We take time seriously. Your projects will be executed and delivered on time. 3. We have had years of experience consulting for different companies. Our portfolio is unbeatable. 4, Our team of experienced designers is ever ready to help you through your design thought processes, so we both have a full understanding of the best concept that would tell your brand story. 5. We have backups for every design project we do. Our efficiency makes us stand out. 6. Deadlines are deadlines. Once decided, we always meet up.

Logo

Here’s a breakdown of the deliverables we’ve discussed and their cost:

To make this project a success, I suggest we meet at these times to deliberate on the progress of the project. You may contact me if you feel additional meetups are needed.

prospero-picture

What’s Next

Our team lead will be looking forward to discussing and answering any question regarding this proposal. The company’s phone numbers and email addresses are attached. As indicated above, we meet as soon as you approve this proposal. There we can set dates and decide when to kick-off the project. Work starts as soon as the first payment is made and the resources needed are provided.

1. Resources needed for the execution of this project, such as stock photos, fonts, Adobe in design add-ons are not included in the prices above. Those will be paid for by the client, and the rights to use them shall be theirs. 2. Payment structure: First payment is 50% of the total bill, 50% after approval of the final work. 3. Apart from the number of revisions included in the proposal, additional time used to work for components in the project will be charged $60 per hour. 4. New components that are not described in the scope of work will be assessed in a new estimate. 5. Business day count starts after the client provides all resources requested, such as images, contact details, etc. 6. Usage rights: The client will own the rights to the design only after the work is completed and payment has been received. 7.In the case of project cancellation, while it’s ongoing, the client will pay for the relative part of the work.

prospero-picture

Trevor Brendon

IMAGES

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