thesis of speech

Speech Thesis Statement

In the realm of effective communication, crafting a well-structured and compelling speech thesis statement is paramount. A speech thesis serves as the bedrock upon which impactful oratory is built, encapsulating the core message, purpose, and direction of the discourse. This exploration delves into diverse speech thesis statement examples, offering insights into the art of formulating them. Moreover, it provides valuable tips to guide you in crafting speeches that resonate powerfully with your audience and leave a lasting impact.

What is a Speech Thesis Statement? – Definition

A speech thesis statement is a succinct and focused declaration that encapsulates the central argument, purpose, or message of a speech. It outlines the primary idea the speaker intends to convey to the audience, serving as a guide for the content and structure of the speech.

What is an Example of Speech Thesis Statement?

“In this speech, I will argue that implementing stricter gun control measures is essential for reducing gun-related violence and ensuring public safety. By examining statistical data, addressing common misconceptions, and advocating for comprehensive background checks, we can take meaningful steps toward a safer society.”

In this example, the speech’s main argument, key points (statistics, misconceptions, background checks), and the intended impact (safer society) are all succinctly conveyed in the thesis statement.

100 Speech Thesis Statement Examples

• “Today, I will convince you that renewable energy sources are the key to a sustainable and cleaner future.”
• “In this speech, I will explore the importance of mental health awareness and advocate for breaking the stigma surrounding it.”
• “My aim is to persuade you that adopting a plant-based diet contributes not only to personal health but also to environmental preservation.”
• “In this speech, I will discuss the benefits of exercise on cognitive function and share practical tips for integrating physical activity into our daily routines.”
• “Today, I’ll argue that access to quality education is a fundamental right for all, and I’ll present strategies to bridge the educational gap.”
• “My speech centers around the significance of arts education in fostering creativity, critical thinking, and overall cognitive development in students.”
• “Through this speech, I’ll shed light on the impact of plastic pollution on marine ecosystems and inspire actionable steps toward plastic reduction.”
• “My aim is to persuade you that stricter regulations on social media platforms are imperative to combat misinformation and protect user privacy.”
• “Today, I’ll discuss the importance of empathy in building strong interpersonal relationships and provide techniques to cultivate empathy in daily interactions.”
• “In this speech, I’ll present the case for implementing universal healthcare, emphasizing its benefits for both individual health and societal well-being.”
• “My speech highlights the urgency of addressing climate change and calls for international collaboration in reducing carbon emissions.”
• “I will argue that the arts play a crucial role in fostering cultural understanding, breaking down stereotypes, and promoting global harmony.”
• “Through this speech, I’ll advocate for the preservation of endangered species and offer strategies to contribute to wildlife conservation efforts.”
• “Today, I’ll discuss the power of effective time management in enhancing productivity and share practical techniques to prioritize tasks.”
• “My aim is to convince you that raising the minimum wage is vital to reducing income inequality and improving the overall quality of life.”
• “In this speech, I’ll explore the societal implications of automation and artificial intelligence and propose strategies for a smooth transition into the future.”
• “Through this speech, I’ll emphasize the significance of volunteering in community development and suggest ways to get involved in meaningful initiatives.”
• “I will argue that stricter regulations on fast food advertising are necessary to address the growing obesity epidemic among children and adolescents.”
• “Today, I’ll discuss the importance of financial literacy in personal empowerment and provide practical advice for making informed financial decisions.”
• “My speech focuses on the value of cultural diversity in enriching society, fostering understanding, and promoting a more inclusive world.”
• “In this speech, I’ll present the case for investing in renewable energy technologies to mitigate the adverse effects of climate change on future generations.”
• “I will argue that embracing failure as a stepping stone to success is crucial for personal growth and achieving one’s fullest potential.”
• “Through this speech, I’ll examine the impact of social media on mental health and offer strategies to maintain a healthy online presence.”
• “Today, I’ll emphasize the importance of effective communication skills in professional success and share tips for honing these skills.”
• “My aim is to persuade you that stricter gun control measures are essential to reduce gun-related violence and ensure public safety.”
• “In this speech, I’ll discuss the significance of cultural preservation and the role of heritage sites in maintaining the identity and history of communities.”
• “I will argue that promoting diversity and inclusion in the workplace leads to enhanced creativity, collaboration, and overall organizational success.”
• “Through this speech, I’ll explore the impact of social media on political engagement and discuss ways to critically evaluate online information sources.”
• “Today, I’ll present the case for investing in public transportation infrastructure to alleviate traffic congestion, reduce pollution, and enhance urban mobility.”
• “My aim is to persuade you that implementing mindfulness practices in schools can improve students’ focus, emotional well-being, and overall academic performance.”
• “In this speech, I’ll discuss the importance of supporting local businesses for economic growth, community vibrancy, and sustainable development.”
• “I will argue that fostering emotional intelligence in children equips them with crucial skills for interpersonal relationships, empathy, and conflict resolution.”
• “Through this speech, I’ll emphasize the need for comprehensive sex education that addresses consent, healthy relationships, and informed decision-making.”
• “Today, I’ll explore the benefits of embracing a minimalist lifestyle for mental clarity, reduced stress, and a more mindful and sustainable way of living.”
• “My aim is to persuade you that sustainable farming practices are essential for preserving ecosystems, ensuring food security, and mitigating climate change.”
• “In this speech, I’ll discuss the importance of civic engagement in democracy and provide strategies for individuals to get involved in their communities.”
• “I will argue that investing in early childhood education not only benefits individual children but also contributes to a stronger and more prosperous society.”
• “Through this speech, I’ll examine the impact of social media on body image dissatisfaction and offer strategies to promote body positivity and self-acceptance.”
• “Today, I’ll present the case for stricter regulations on e-cigarette marketing and sales to curb youth vaping and protect public health.”
• “My aim is to persuade you that exploring nature and spending time outdoors is essential for mental and physical well-being in our technology-driven world.”
• “In this speech, I’ll discuss the implications of automation on employment and suggest strategies for reskilling and preparing for the future of work.”
• “I will argue that embracing failure as a valuable learning experience fosters resilience, innovation, and personal growth, leading to ultimate success.”
• “Through this speech, I’ll emphasize the significance of media literacy in discerning credible information from fake news and ensuring informed decision-making.”
• “Today, I’ll explore the benefits of implementing universal healthcare, focusing on improved access to medical services and enhanced public health outcomes.”
• “My aim is to persuade you that embracing sustainable travel practices can minimize the environmental impact of tourism and promote cultural exchange.”
• “In this speech, I’ll present the case for criminal justice reform, highlighting the importance of alternatives to incarceration for nonviolent offenders.”
• “I will argue that instilling a growth mindset in students enhances their motivation, learning abilities, and willingness to face challenges.”
• “Through this speech, I’ll discuss the implications of artificial intelligence on the job market and propose strategies for adapting to automation-driven changes.”
• “Today, I’ll emphasize the importance of digital privacy awareness and provide practical tips to safeguard personal information online.”
• “My aim is to persuade you that investing in renewable energy sources is crucial not only for environmental sustainability but also for economic growth.”
• “In this speech, I’ll discuss the significance of cultural preservation and the role of heritage sites in maintaining a sense of identity and history.”
• “I will argue that promoting diversity and inclusion in the workplace leads to improved creativity, collaboration, and overall organizational performance.”
• “Through this speech, I’ll explore the impact of social media on political engagement and offer strategies to critically assess online information.”
• “Today, I’ll present the case for investing in public transportation to alleviate traffic congestion, reduce emissions, and enhance urban mobility.”
• “My aim is to persuade you that implementing mindfulness practices in schools can enhance students’ focus, emotional well-being, and academic achievement.”
• “In this speech, I’ll discuss the importance of supporting local businesses for economic growth, community vitality, and sustainable development.”
• “I will argue that fostering emotional intelligence in children equips them with essential skills for healthy relationships, empathy, and conflict resolution.”
• “Through this speech, I’ll emphasize the need for comprehensive sex education that includes consent, healthy relationships, and informed decision-making.”
• “My aim is to persuade you that sustainable farming practices are vital for preserving ecosystems, ensuring food security, and combating climate change.”
• “In this speech, I’ll discuss the importance of civic engagement in democracy and provide strategies for individuals to actively participate in their communities.”
• “I will argue that investing in early childhood education benefits not only individual children but also contributes to a stronger and more prosperous society.”
• “Through this speech, I’ll examine the impact of social media on body image dissatisfaction and suggest strategies to promote body positivity and self-acceptance.”
• “Today, I’ll present the case for stricter regulations on e-cigarette marketing and sales to combat youth vaping and protect public health.”
• “My aim is to persuade you that connecting with nature and spending time outdoors is essential for mental and physical well-being in our technology-driven world.”
• “In this speech, I’ll discuss the implications of automation on employment and suggest strategies for reskilling and adapting to the changing job landscape.”
• “I will argue that embracing failure as a valuable learning experience fosters resilience, innovation, and personal growth, ultimately leading to success.”
• “Through this speech, I’ll emphasize the significance of media literacy in discerning credible information from fake news and making informed decisions.”
• “Today, I’ll explore the benefits of implementing universal healthcare, focusing on improved access to medical services and better public health outcomes.”
• “My aim is to persuade you that adopting sustainable travel practices can minimize the environmental impact of tourism and promote cultural exchange.”
• “I will argue that instilling a growth mindset in students enhances their motivation, learning abilities, and readiness to tackle challenges.”
• “Through this speech, I’ll discuss the implications of artificial intelligence on the job market and propose strategies for adapting to the changing landscape.”
• “Today, I’ll emphasize the importance of digital privacy awareness and provide practical tips to safeguard personal information in the online world.”
• “My aim is to persuade you that investing in renewable energy sources is essential for both environmental sustainability and economic growth.”
• “In this speech, I’ll discuss the transformative power of art therapy in promoting mental well-being and share real-life success stories.”
• “I will argue that promoting gender equality not only empowers women but also contributes to economic growth and social progress.”
• “Through this speech, I’ll explore the impact of technology on interpersonal relationships and offer strategies to maintain meaningful connections.”
• “Today, I’ll present the case for sustainable fashion choices, emphasizing their positive effects on the environment and ethical manufacturing practices.”
• “My aim is to persuade you that investing in early childhood education is an investment in the future, leading to a more educated and equitable society.”
• “In this speech, I’ll discuss the significance of community service in building strong communities and share personal stories of volunteering experiences.”
• “I will argue that fostering emotional intelligence in children lays the foundation for a harmonious and empathetic society.”
• “Through this speech, I’ll emphasize the importance of teaching critical thinking skills in education and how they empower individuals to navigate a complex world.”
• “Today, I’ll explore the benefits of embracing a growth mindset in personal and professional development, leading to continuous learning and improvement.”
• “My aim is to persuade you that conscious consumerism can drive positive change in industries by supporting ethical practices and environmentally friendly products.”
• “In this speech, I’ll present the case for renewable energy as a solution to energy security, reduced carbon emissions, and a cleaner environment.”
• “I will argue that investing in mental health support systems is essential for the well-being of individuals and society as a whole.”
• “Through this speech, I’ll discuss the role of music therapy in enhancing mental health and promoting emotional expression and healing.”
• “Today, I’ll emphasize the importance of embracing cultural diversity to foster global understanding, harmony, and peaceful coexistence.”
• “My aim is to persuade you that incorporating mindfulness practices into daily routines can lead to reduced stress and increased overall well-being.”
• “In this speech, I’ll discuss the implications of genetic engineering and gene editing technologies on ethical considerations and future generations.”
• “I will argue that investing in renewable energy infrastructure not only mitigates climate change but also generates job opportunities and economic growth.”
• “Through this speech, I’ll explore the impact of social media on political polarization and offer strategies for promoting constructive online discourse.”
• “Today, I’ll present the case for embracing experiential learning in education, focusing on hands-on experiences that enhance comprehension and retention.”
• “My aim is to persuade you that practicing gratitude can lead to improved mental health, increased happiness, and a more positive outlook on life.”
• “In this speech, I’ll discuss the importance of teaching financial literacy in schools to equip students with essential money management skills.”
• “I will argue that promoting sustainable agriculture practices is essential to ensure food security, protect ecosystems, and combat climate change.”
• “Through this speech, I’ll emphasize the need for greater awareness of mental health issues in society and the importance of reducing stigma.”
• “Today, I’ll explore the benefits of incorporating arts and creativity into STEM education to foster innovation, critical thinking, and problem-solving.”
• “My aim is to persuade you that practicing mindfulness and meditation can lead to improved focus, reduced anxiety, and enhanced overall well-being.”

Speech Thesis Statement for Introduction

Introductions set the tone for impactful speeches. These thesis statements encapsulate the essence of opening remarks, laying the foundation for engaging discourse.

• “Welcome to an exploration of the power of storytelling and its ability to bridge cultures and foster understanding across diverse backgrounds.”
• “In this introductory speech, we delve into the realm of artificial intelligence, examining its potential to reshape industries and redefine human capabilities.”
• “Join us as we navigate the fascinating world of space exploration and the role of technological advancements in uncovering the mysteries of the universe.”
• “Through this speech, we embark on a journey through history, highlighting pivotal moments that have shaped civilizations and continue to inspire change.”
• “Today, we embark on a discussion about the significance of empathy in our interactions, exploring how it can enrich our connections and drive positive change.”
• “In this opening address, we dive into the realm of sustainable living, exploring practical steps to reduce our environmental footprint and promote eco-consciousness.”
• “Join us as we explore the evolution of communication, from ancient symbols to modern technology, and its impact on how we connect and convey ideas.”
• “Welcome to an exploration of the intricate relationship between art and emotion, uncovering how artistic expression transcends language barriers and unites humanity.”
• “In this opening statement, we examine the changing landscape of work and career, discussing strategies to navigate career transitions and embrace lifelong learning.”
• “Today, we delve into the concept of resilience and its role in facing adversity, offering insights into how resilience can empower us to overcome challenges.”

Speech Thesis Statement for Graduation

Graduation speeches mark significant milestones. These thesis statements encapsulate the achievements, aspirations, and challenges faced by graduates as they move forward.

• “As we stand on the threshold of a new chapter, let’s reflect on our journey, celebrate our achievements, and embrace the uncertainties that lie ahead.”
• “In this graduation address, we celebrate not only our academic accomplishments but also the personal growth, resilience, and friendships that have enriched our years here.”
• “As we step into the world beyond academia, let’s remember that learning is a lifelong journey, and the skills we’ve honed will propel us toward success.”
• “Today, we bid farewell to the familiar and embrace the unknown, armed with the knowledge that every challenge we face is an opportunity for growth.”
• “In this commencement speech, we acknowledge the collective accomplishments of our class and embrace the responsibility to contribute positively to the world.”
• “As we graduate, let’s carry with us the values instilled by our education, applying them not only in our careers but also in shaping a more just and compassionate society.”
• “Join me in celebrating the diversity of talents and perspectives that define our graduating class, and let’s channel our unique strengths to make a meaningful impact.”
• “Today, we honor the culmination of our academic pursuits and embrace the journey of continuous learning that will shape our personal and professional paths.”
• “In this graduation address, we acknowledge the support of our families, educators, and peers, recognizing that our successes are a testament to shared effort.”
• “As we don our caps and gowns, let’s remember that our education equips us not only with knowledge but also with the power to effect positive change in the world.”

Speech Thesis Statement For Acceptance

Acceptance speeches express gratitude and acknowledge achievements. These thesis statements capture the essence of acknowledgment, appreciation, and commitment.

• “I am humbled and honored by this recognition, and I pledge to use this platform to amplify the voices of the marginalized and work toward equity.”
• “As I accept this award, I express my gratitude to those who believed in my potential, and I commit to using my skills to contribute meaningfully to our community.”
• “Receiving this honor is a testament to the collaborative efforts that make achievements possible. I am dedicated to sharing this success with those who supported me.”
• “Accepting this award, I am reminded of the responsibility that accompanies it. I vow to continue striving for excellence and inspiring those around me.”
• “As I receive this recognition, I extend my deepest appreciation to my mentors, colleagues, and family, and I promise to pay it forward by mentoring the next generation.”
• “Accepting this accolade, I recognize that success is a team effort. I commit to fostering a culture of collaboration and innovation in all my endeavors.”
• “Receiving this honor, I am reminded of the privilege I have to effect change. I dedicate myself to leveraging this platform for the betterment of society.”
• “Accepting this award, I am grateful for the opportunities that have shaped my journey. I am committed to using my influence to uplift others and drive positive change.”
• “As I stand here, I am deeply moved by this recognition. I pledge to use this honor as a catalyst for making a meaningful impact on the lives of those I encounter.”
• “Accepting this distinction, I embrace the responsibility it brings. I promise to uphold the values that guided me to this moment and channel my efforts toward progress.”

Speech Thesis Statement in Extemporaneous

Extemporaneous speeches require quick thinking and concise communication. These thesis statements capture the essence of on-the-spot analysis and delivery.

• “On the topic of technological disruption, we explore its effects on job markets, emphasizing the importance of upskilling for the workforce’s evolving demands.”
• “In this impromptu speech, we dissect the complexities of global climate agreements, assessing their impact on environmental sustainability and international cooperation.”
• “Addressing the issue of cyberbullying, we examine its psychological consequences, potential legal remedies, and strategies to create safer online spaces.”
• “Discussing the merits of universal basic income, we weigh its potential to alleviate poverty, stimulate economic growth, and reshape the social safety net.”
• “As we delve into the debate on genetically modified organisms, we consider the benefits of increased crop yields, while also evaluating environmental and health concerns.”
• “On the topic of urbanization, we analyze its benefits in fostering economic growth and cultural exchange, while addressing challenges of infrastructure and inequality.”
• “Delving into the controversy surrounding artificial intelligence, we explore its transformative potential in various sectors, touching on ethical considerations and fears of job displacement.”
• “In this impromptu speech, we examine the impact of social media on political discourse, highlighting the role of echo chambers and the need for critical thinking.”
• “Addressing the issue of mental health stigma, we discuss the societal barriers that prevent seeking help, while advocating for open conversations and destigmatization.”
• “Discussing the concept of ethical consumerism, we weigh the impact of consumer choices on industries, environment, and labor rights, emphasizing the power of informed purchasing.”

Speech Thesis Statement in Argumentative Essay

Argumentative speeches present clear stances on contentious topics. These thesis statements assert positions while indicating the direction of the ensuing debate.

• “In this argumentative speech, we assert that mandatory voting fosters civic participation and strengthens democracy by ensuring diverse voices are heard.”
• “Advocating for stricter gun control, we contend that regulations on firearm access are vital for public safety, reducing gun violence, and preventing tragedies.”
• “Arguing for the benefits of school uniforms, we posit that uniforms promote a focused learning environment, reduce socioeconomic disparities, and enhance school spirit.”
• “In this persuasive speech, we assert that capital punishment should be abolished due to its potential for wrongful executions, lack of deterrence, and ethical concerns.”
• “Taking a stand against standardized testing, we argue that these assessments stifle creativity, promote rote learning, and fail to measure true intellectual potential.”
• “Defending the benefits of renewable energy, we assert that transitioning to sustainable sources will mitigate climate change, create jobs, and reduce dependence on fossil fuels.”
• “Addressing the merits of open borders, we contend that welcoming immigrants bolsters cultural diversity, contributes to economic growth, and upholds humanitarian values.”
• “In this persuasive speech, we argue against the use of animal testing, asserting that modern alternatives exist to ensure scientific progress without unnecessary suffering.”
• “Advocating for comprehensive sex education, we assert that teaching about contraception, consent, and healthy relationships equips students to make informed choices.”
• “Arguing for universal healthcare, we posit that accessible medical services are a basic human right, contributing to improved public health, reduced disparities, and economic stability.”

These examples offer a range of thesis statements for various types of speeches, catering to different contexts and styles of presentation. Tailor them to fit your specific needs and adjust the content as necessary to create impactful speeches.

Is There a Thesis Statement in a Speech?

Yes, a thesis statement is an essential component of a speech. Just like in written essays, a thesis statement in a speech serves as the central point or main idea that the speaker wants to convey to the audience. It provides focus, direction, and a preview of the content that will follow in the speech. A well-crafted thesis statement helps the audience understand the purpose of the speech and what they can expect to learn or gain from listening.

What is the Thesis Structure of a Speech?

The structure of a thesis statement in a speech is similar to that of a thesis statement in an essay, but it’s adapted for the spoken format. A speech thesis generally consists of:

• Topic: Clearly state the topic or subject of your speech. This provides the context for your thesis and gives the audience an idea of the subject matter.
• Main Idea or Argument: Present the main point you want to make or the central argument you’ll be discussing in your speech. This should be a concise and focused statement that encapsulates the essence of your message.
• Supporting Points: Optionally, you can include a brief overview of the main supporting points or arguments that you’ll elaborate on in the body of your speech. This gives the audience an outline of what to expect.

How Do You Write a Speech Thesis Statement? – Step by Step Guide

• Choose Your Topic: Select a topic that is relevant to your audience and aligns with the purpose of your speech.
• Identify Your Main Message: Determine the central message or argument you want to convey. What is the key takeaway you want your audience to remember?
• Craft a Concise Statement: Write a clear and concise sentence that captures the essence of your main message. Make sure it’s specific and avoids vague language.
• Consider Your Audience: Tailor your thesis statement to your audience’s level of understanding and interests. Use language that resonates with them.
• Review and Refine: Read your thesis statement aloud to ensure it sounds natural and engaging. Refine it as needed to make it compelling.

Tips for Writing a Speech Thesis Statement

• Be Specific: A strong thesis statement is specific and focused. Avoid vague or general statements.
• Avoid Jargon: Use language that your audience can easily understand, avoiding complex jargon or technical terms unless you explain them.
• One Main Idea: Stick to one main idea or argument. Multiple ideas can confuse your audience.
• Preview Supporting Points: If applicable, briefly preview the main supporting points you’ll cover in your speech.
• Reflect the Purpose: Your thesis should reflect the purpose of your speech—whether it’s to inform, persuade, entertain, or inspire.
• Keep It Concise: A thesis statement is not a paragraph. Keep it to a single sentence that encapsulates your message.
• Practice Pronunciation: If your thesis statement includes challenging words or terms, practice pronouncing them clearly.
• Test for Clarity: Ask someone to listen to your thesis statement and summarize what they understood from it. This can help you gauge its clarity.
• Revise as Necessary: Don’t be afraid to revise your thesis statement as you refine your speech. It’s important that it accurately represents your content.
• Capture Interest: Craft your thesis statement in a way that captures the audience’s interest and curiosity, encouraging them to listen attentively.

Remember, the thesis statement sets the tone for your entire speech. It should be well-crafted, engaging, and reflective of the main message you want to communicate to your audience.

Speech Thesis Statement Generator

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Speechwriting

8 Purpose and Thesis

Speechwriting Essentials

In this chapter . . .

As discussed in the chapter on Speaking Occasion , speechwriting begins with careful analysis of the speech occasion and its given circumstances, leading to the choice of an appropriate topic. As with essay writing, the early work of speechwriting follows familiar steps: brainstorming, research, pre-writing, thesis, and so on.

This chapter focuses on techniques that are unique to speechwriting. As a spoken form, speeches must be clear  about the purpose and main idea or “takeaway.” Planned redundancy means that you will be repeating these elements several times over during the speech.

Furthermore, finding purpose and thesis are essential whether you’re preparing an outline for extemporaneous delivery or a completely written manuscript for presentation. When you know your topic, your general and specific purpose, and your thesis or central idea, you have all the elements you need to write a speech that is focused, clear, and audience friendly.

Recognizing the General Purpose

Speeches have traditionally been grouped into one of three categories according to their primary purpose: 1) to inform, 2) to persuade, or 3) to inspire, honor, or entertain. These broad goals are commonly known as the  general purpose of a speech . Earlier, you learned about the actor’s tool of intention or objectives. The general purpose is like a super-objective; it defines the broadest goal of a speech. These three purposes are not necessarily exclusive to the others. A speech designed to be persuasive can also be informative and entertaining. However, a speech should have one primary goal. That is its general purpose.

Why is it helpful to talk about speeches in such broad terms? Being perfectly clear about what you want your speech to do or make happen for your audience will keep you focused. You can make a clearer distinction between whether you want your audience to leave your speech knowing more (to inform), or  ready to take action (to persuade), or feeling something (to inspire)

It’s okay to use synonyms for these broad categories. Here are some of them:

• To inform could be to explain, to demonstrate, to describe, to teach.
• To persuade could be to convince, to argue, to motivate, to prove.
• To inspire might be to honor, or entertain, to celebrate, to mourn.

In summary, the first question you must ask yourself when starting to prepare a speech is, “Is the primary purpose of my speech to inform, to persuade, or to inspire?”

Articulating Specific Purpose

A specific purpose statement builds upon your general purpose and makes it specific (as the name suggests). For example, if you have been invited to give a speech about how to do something, your general purpose is “to inform.”  Choosing a topic appropriate to that general purpose, you decide to speak about how to protect a personal from cyberattacks. Now you are on your way to identifying a specific purpose.

A good specific purpose statement has three elements: goal, target audience, and content.

If you think about the above as a kind of recipe, then the first two “ingredients” — your goal and your audience — should be simple. Words describing the target audience should be as specific as possible. Instead of “my peers,” you could say, for example, “students in their senior year at my university.”

The third ingredient in this recipe is content, or what we call the topic of your speech. This is where things get a bit difficult. You want your content to be specific and something that you can express succinctly in a sentence. Here are some common problems that speakers make in defining the content, and the fix:

Now you know the “recipe” for a specific purpose statement. It’s made up of  T o, plus an active W ord, a specific  A udience, and clearly stated  C ontent. Remember this formula: T + W + A + C.

A: for a group of new students

C: the term “plagiarism”

Here are some further examples a good specific purpose statement:

• To explain to a group of first-year students how to join a school organization.
• To persuade the members of the Greek society to take a spring break trip in Daytona Beach.
• To motivate my classmates in English 101 to participate in a study abroad program.
• To convince first-year students that they need at least seven hours of sleep per night to do well in their studies.
• To inspire my Church community about the accomplishments of our pastor.

The General and Specific Purpose Statements are writing tools in the sense that they help you, as a speechwriter, clarify your ideas.

Creating a Thesis Statement

Once you are clear about your general purpose and specific purpose, you can turn your attention to crafting a thesis statement. A thesis is the central idea in an essay or a speech. In speechwriting, the thesis or central idea explains the message of the content. It’s the speech’s “takeaway.” A good thesis statement will also reveal and clarify the ideas or assertions you’ll be addressing in your speech (your main points). Consider this example:

General Purpose: To persuade. Specific Purpose: To motivate my classmates in English 101 to participate in a study abroad program. Thesis: A semester-long study abroad experience produces lifelong benefits by teaching you about another culture, developing your language skills, and enhancing your future career prospects.

The difference between a specific purpose statement and a thesis statement is clear in this example. The thesis provides the takeaway (the lifelong benefits of study abroad). It also points to the assertions that will be addressed in the speech. Like the specific purpose statement, the thesis statement is a writing tool. You’ll incorporate it into your speech, usually as part of the introduction and conclusion.

All good expository, rhetorical, and even narrative writing contains a thesis. Many students and even experienced writers struggle with formulating a thesis. We struggle when we attempt to “come up with something” before doing the necessary research and reflection. A thesis only becomes clear through the thinking and writing process. As you develop your speech content, keep asking yourself: What is important here? If the audience can remember only one thing about this topic, what do I want them to remember?

Example #2: General Purpose: To inform Specific Purpose: To demonstrate to my audience the correct method for cleaning a computer keyboard. Central Idea: Your computer keyboard needs regular cleaning to function well, and you can achieve that in four easy steps.

Example # 3 General Purpose: To Inform Specific Purpose: To describe how makeup is done for the TV show The Walking Dead . Central Idea: The wildly popular zombie show The Walking Dead achieves incredibly scary and believable makeup effects, and in the next few minutes I will tell you who does it, what they use, and how they do it.

Notice in the examples above that neither the specific purpose nor the central idea ever exceeds one sentence. If your central idea consists of more than one sentence, then you are probably including too much information.

Problems to Avoid

The first problem many students have in writing their specific purpose statement has already been mentioned: specific purpose statements sometimes try to cover far too much and are too broad. For example:

“To explain to my classmates the history of ballet.”

Aside from the fact that this subject may be difficult for everyone in your audience to relate to, it’s enough for a three-hour lecture, maybe even a whole course. You’ll probably find that your first attempt at a specific purpose statement will need refining. These examples are much more specific and much more manageable given the limited amount of time you’ll have.

• To explain to my classmates how ballet came to be performed and studied in the U.S.
• To explain to my classmates the difference between Russian and French ballet.
• To explain to my classmates how ballet originated as an art form in the Renaissance.
• To explain to my classmates the origin of the ballet dancers’ clothing.

The second problem happens when the “communication verb” in the specific purpose does not match the content; for example, persuasive content is paired with “to inform” or “to explain.” Can you find the errors in the following purpose statements?

• To inform my audience why capital punishment is unconstitutional. (This is persuasive. It can’t be informative since it’s taking a side)
• To persuade my audience about the three types of individual retirement accounts. (Even though the purpose statement says “persuade,” it isn’t persuading the audience of anything. It is informative.)
• To inform my classmates that Universal Studios is a better theme park than Six Flags over Georgia. (This is clearly an opinion; hence it is a persuasive speech and not merely informative)

The third problem exists when the content part of the specific purpose statement has two parts. One specific purpose is enough. These examples cover two different topics.

• To explain to my audience how to swing a golf club and choose the best golf shoes.
• To persuade my classmates to be involved in the Special Olympics and vote to fund better classes for the intellectually disabled.

To fix this problem of combined or hybrid purposes, you’ll need to select one of the topics in these examples and speak on that one alone.

The fourth problem with both specific purpose and central idea statements is related to formatting. There are some general guidelines that need to be followed in terms of how you write out these elements of your speech:

• Don’t write either statement as a question.
• Always use complete sentences for central idea statements and infinitive phrases (beginning with “to”) for the specific purpose statement.
• Use concrete language (“I admire Beyoncé for being a talented performer and businesswoman”) and avoid subjective or slang terms (“My speech is about why I think Beyoncé is the bomb”) or jargon and acronyms (“PLA is better than CBE for adult learners.”)

There are also problems to avoid in writing the central idea statement. As mentioned above, remember that:

• The specific purpose and central idea statements are not the same thing, although they are related.
• The central idea statement should be clear and not complicated or wordy; it should “stand out” to the audience. As you practice delivery, you should emphasize it with your voice.
• The central idea statement should not be the first thing you say but should follow the steps of a good introduction as outlined in the next chapters.

You should be aware that all aspects of your speech are constantly going to change as you move toward the moment of giving your speech. The exact wording of your central idea may change, and you can experiment with different versions for effectiveness. However, your specific purpose statement should not change unless there is a good reason to do so. There are many aspects to consider in the seemingly simple task of writing a specific purpose statement and its companion, the central idea statement. Writing good ones at the beginning will save you some trouble later in the speech preparation process.

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

14 Crafting a Thesis Statement

Learning Objectives

• Craft a thesis statement that is clear, concise, and declarative.
• Narrow your topic based on your thesis statement and consider the ways that your main points will support the thesis.

Crafting a Thesis Statement

A  thesis statement  is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write your thesis statement before you even begin conducting research for your speech. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know, clearly and concisely, what you are going to talk about. A strong thesis statement will allow your reader to understand the central message of your speech. You will want to be as specific as possible. A thesis statement for informative speaking should be a declarative statement that is clear and concise; it will tell the audience what to expect in your speech. For persuasive speaking, a thesis statement should have a narrow focus and should be arguable, there must be an argument to explore within the speech. The exploration piece will come with research, but we will discuss that in the main points. For now, you will need to consider your specific purpose and how this relates directly to what you want to tell this audience. Remember, no matter if your general purpose is to inform or persuade, your thesis will be a declarative statement that reflects your purpose.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement. A thesis statement is related to the general and specific purposes of a speech.

Once you have chosen your topic and determined your purpose, you will need to make sure your topic is narrow. One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to seven-minute speech. While five to seven minutes may sound like a long time for new public speakers, the time flies by very quickly when you are speaking. You can easily run out of time if your topic is too broad. To ascertain if your topic is narrow enough for a specific time frame, ask yourself three questions.

Is your speech topic a broad overgeneralization of a topic?

Overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “all members of the National Council of La Raza are militant” is an overgeneralization of all members of the organization. Furthermore, a speaker would have to correctly demonstrate that all members of the organization are militant for the thesis statement to be proven, which is a very difficult task since the National Council of La Raza consists of millions of Hispanic Americans. A more appropriate thesis related to this topic could be, “Since the creation of the National Council of La Raza [NCLR] in 1968, the NCLR has become increasingly militant in addressing the causes of Hispanics in the United States.”

Is your speech’s topic one clear topic or multiple topics?

A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana, prostitution, and Women’s Equal Rights Amendment should all be legalized in the United States.” Not only are all three fairly broad, but you also have three completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: Ratifying the Women’s Equal Rights Amendment as equal citizens under the United States law would protect women by requiring state and federal law to engage in equitable freedoms among the sexes.

Does the topic have direction?

If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow her or his topic to one specific area. For example, you may want to examine why President Obama is a good public speaker.

Put Your Topic into a Declarative Sentence

You wrote your general and specific purpose. Use this information to guide your thesis statement. If you wrote a clear purpose, it will be easy to turn this into a declarative statement.

General purpose: To inform

Specific purpose: To inform my audience about the lyricism of former President Barack Obama’s presentation skills.

Your thesis statement needs to be a declarative statement. This means it needs to actually state something. If a speaker says, “I am going to talk to you about the effects of social media,” this tells you nothing about the speech content. Are the effects positive? Are they negative? Are they both? We don’t know. This sentence is an announcement, not a thesis statement. A declarative statement clearly states the message of your speech.

For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Or you could state, “Socal media has both positive and negative effects on users.”

Adding your Argument, Viewpoint, or Opinion

If your topic is informative, your job is to make sure that the thesis statement is nonargumentative and focuses on facts. For example, in the preceding thesis statement, we have a couple of opinion-oriented terms that should be avoided for informative speeches: “unique sense,” “well-developed,” and “power.” All three of these terms are laced with an individual’s opinion, which is fine for a persuasive speech but not for an informative speech. For informative speeches, the goal of a thesis statement is to explain what the speech will be informing the audience about, not attempting to add the speaker’s opinion about the speech’s topic. For an informative speech, you could rewrite the thesis statement to read, “Barack Obama’s use of lyricism in his speech, ‘A World That Stands as One,’ delivered July 2008 in Berlin demonstrates exceptional use of rhetorical strategies. 

On the other hand, if your topic is persuasive, you want to make sure that your argument, viewpoint, or opinion is clearly indicated within the thesis statement. If you are going to argue that Barack Obama is a great speaker, then you should set up this argument within your thesis statement.

For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech.

Thesis Checklist

Once you have written a first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times prior to delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction, and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown below.

Preview of Speech

The preview, as stated in the introduction portion of our readings, reminds us that we will need to let the audience know what the main points in our speech will be. You will want to follow the thesis with the preview of your speech. Your preview will allow the audience to follow your main points in a sequential manner. Spoiler alert: The preview when stated out loud will remind you of main point 1, main point 2, and main point 3 (etc. if you have more or less main points). It is a built in memory card!

For Future Reference | How to organize this in an outline |

Introduction

Attention Getter: Background information: Credibility: Thesis: Preview:

Key Takeaways

Introductions are foundational to an effective public speech.

• A thesis statement is instrumental to a speech that is well-developed and supported.
• Be sure that you are spending enough time brainstorming strong attention getters and considering your audience’s goal(s) for the introduction.
• A strong thesis will allow you to follow a roadmap throughout the rest of your speech: it is worth spending the extra time to ensure you have a strong thesis statement.

Stand up, Speak out  by University of Minnesota is licensed under a  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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8.2  The Topic, General Purpose, Specific Purpose, and Thesis

Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a general purpose, a specific purpose statement, and crafting a central idea, or thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

Understanding the General Purpose

Before any work on a speech can be done, the speaker needs to understand the general purpose of the speech.  The general purpose is what the speaker hopes to accomplish and will help guide in the selection of a topic. The instructor generally provides the general purpose for a speech, which falls into one of three categories. A general purpose to inform would mean that the speaker is teaching the audience about a topic, increasing their understanding and awareness, or providing new information about a topic the audience might already know.  Informative speeches are designed to present the facts, but not give the speaker’s opinion or any call to action. A general purpose to persuade would mean that the speaker is choosing the side of a topic and advocating for their side or belief.  The speaker is asking the audience to believe in their stance, or to take an action in support of their topic. A general purpose to entertain often entails short speeches of ceremony, where the speaker is connecting the audience to the celebration. You can see how these general purposes are very different.  An informative speech is just facts, the speaker would not be able to provide an opinion or direction on what to do with the information, whereas a persuasive speech includes the speaker’s opinions and direction on what to do with the information. Before a speaker chooses a topic, they must first understand the general purpose.

Selecting a Topic

Generally, speakers focus on one or more interrelated topics—relatively broad concepts, ideas, or problems that are relevant for particular audiences. The most common way that speakers discover topics is by simply observing what is happening around them—at their school, in their local government, or around the world. Opportunities abound for those interested in engaging speech as a tool for change. Perhaps the simplest way to find a topic is to ask yourself a few questions, including:

• What important events are occurring locally, nationally, and internationally?
• What do I care about most?
• Is there someone or something I can advocate for?
• What makes me angry/happy?
• What beliefs/attitudes do I want to share?
• Is there some information the audience needs to know?

Students speak about what is interesting to them and their audiences. What topics do you think are relevant today? There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. Topics should be ideas that interest the speaker or are part of their daily lives.  In order for a topic to be effective, the speaker needs to have some credibility or connection to the topic; it would be unfair to ask the audience to donate to a cause that the speaker has never donated to.  There must be a connection to the topic for the speaker to be seen as credible. David Zarefsky (2010) also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed above did not yield an appropriate or interesting topic. Brainstorming involves looking at your daily activities to determine what you could share with an audience.  Perhaps if you work out regularly or eat healthy, you could explain that to an audience, or demonstrate how to dribble a basketball.  If you regularly play video games, you may advocate for us to take up video games or explain the history of video games.  Anything that you find interesting or important might turn into a topic. Starting with a topic you are already interested in will make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech. At this point, it is also important to consider the audience before choosing a topic.  While we might really enjoy a lot of different things that could be topics, if the audience has no connection to that topic, then it wouldn’t be meaningful for the speaker or audience.  Since we always have a diverse audience, we want to make sure that everyone in the audience can gain some new information from the speech.  Sometimes, a topic might be too complicated to cover in the amount of time we have to present, or involve too much information then that topic might not work for the assignment, and finally if the audience can not gain anything from a topic then it won’t work.  Ultimately, when we choose a topic we want to pick something that we are familiar with and enjoy, we have credibility and that the audience could gain something from. Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about breeds of dogs. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve.

Formulating the Purpose Statements

By honing in on a very specific topic, you begin the work of formulating your purpose statement. In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (2004). The specific purpose is a single sentence that states what the audience will gain from this speech, or what will happen at the end of the speech. The specific purpose is a combination of the general purpose and the topic and helps the speaker to focus in on what can be achieved in a short speech.

To go back to the topic of a dog breed, the general purpose might be to inform, a specific purpose might be: To inform the audience about how corgis became household pets. If the general purpose is to persuade the specific purpose might be: to persuade the audience that dog breeds deemed “dangerous” should not be excluded from living in the cities. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do.  The specific purpose should focus on the audience and be measurable, if I were to ask the audience before I began the speech how many people know how corgis became household pets, they could raise their hand, and if I ask at the end of my speech how many people know how corgis became household pets, I should see a lot more hands.  The specific purpose is the “so what” of the speech, it helps the speaker focus on the audience and take a bigger idea of a topic and narrow it down to what can be accomplished in a short amount of time.

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your speech, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a central idea, or thesis statement that you will share with your audience.  Just like in a written paper, where the thesis comes in the first part of the paper, in a speech, the thesis comes within the first few sentences of the speech.  The thesis must be stated and tells the audience what to expect in this speech. A thesis statement may encapsulate the main idea of a speech in just a sentence or two and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement should be a single, declarative statement followed by a separate preview statement. If you are a Harry Potter enthusiast, you may write a thesis statement (central idea) the following way using the above approach: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella-like story of a rise to fame.

Writing the Preview Statement

A preview statement (or series of statements) is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to get on any freeway, there would be a green sign on the side of the road that tells you what cities are coming up—this is what your preview statement does; it tells the audience what points will be covered in the speech. Best of all, you would know what to look for! So, if we take our J.K Rowling example, the thesis and preview would look like this: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella-like rags-to-riches story. First, I will tell you about J.K. Rowling’s humble beginnings. Then, I will describe her personal struggles as a single mom. Finally, I will explain how she overcame adversity and became one of the richest women in the United Kingdom.

Writing the Body of Your Speech

Once you have finished the important work of deciding what your speech will be about, as well as formulating the purpose statement and crafting the thesis, you should turn your attention to writing the body of your speech. The body of your speech consists of 3–4 main points that support your thesis and help the audience to achieve the specific purpose.  Creating main points helps to chunk the information you are sharing with your audience into an easy-to-understand organization. Choosing your main points will help you focus in on what information you want to share with the audience in order to prove your thesis. Since we can’t tell the audience everything about our topic, we need to choose our main points to make sure we can share the most important information with our audience. All of your main points are contained in the body, and normally this section is prepared well before you ever write the introduction or conclusion. The body of your speech will consume the largest amount of time to present, and it is the opportunity for you to elaborate on your supporting evidence, such as facts, statistics, examples, and opinions that support your thesis statement and do the work you have outlined in the specific purpose statement. Combining these various elements into a cohesive and compelling speech, however, is not without its difficulties, the first of which is deciding which elements to include and how they ought to be organized to best suit your purpose.

clearly states what it is you would like to achieve

“expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (O'Hair, Stewart, & Rubenstein, 2004)

single, declarative sentence that captures the essence or main point of your entire presentation

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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• Speech Crafting →

Public Speaking: Developing a Thesis Statement In a Speech

Understanding the purpose of a thesis statement in a speech

Diving headfirst into the world of public speaking, it’s essential to grasp the  role of a thesis statement  in your speech. Think of it as encapsulating the soul of your speech within one or two sentences.

It’s the declarative sentence that broadcasts your intent and main idea to captivate audiences from start to finish. More than just a preview, an effective thesis statement acts as a roadmap guiding listeners through your thought process.

Giving them that quick glimpse into what they can anticipate helps keep their attention locked in.

As you craft this central hub of information, understand that its purpose is not limited to informing alone—it could be meant also to persuade or entertain based on what you aim for with your general purpose statement.

This clear focus is pivotal—it shapes each aspect of your talk, easing understanding for the audience while setting basic goals for yourself throughout the speech-making journey. So whether you are rallying rapturous applause or instigating intellectual insight, remember—your thesis statement holds power like none other! Its clarity and strength can transition between being valuable sidekicks in introductions towards becoming triumphant heroes by concluding lines.

Identifying the main idea to develop a thesis statement

In crafting a compelling speech, identifying the main idea to develop a thesis statement acts as your compass. This process is a crucial step in speech preparation that steers you towards specific purpose.

Think of your central idea as the seed from which all other elements in your speech will grow.

To pinpoint it, start by brainstorming broad topics that interest or inspire you. From this list, choose one concept that stands out and begin to narrow it down into more specific points. It’s these refined ideas that form the heart of your thesis statement — essentially acting as signposts leading the audience through your narrative journey.

Crafting an effective thesis statement requires clarity and precision. This means keeping it concise without sacrificing substance—a tricky balancing act even for public speaking veterans! The payoff though? A well-developed thesis statement provides structure to amplifying your central idea and guiding listeners smoothly from point A to B.

It’s worth noting here: just like every speaker has their own unique style, there are multiple ways of structuring a thesis statement too. But no matter how you shape yours, ensuring it resonates with both your overarching message and audience tastes will help cement its effectiveness within your broader presentation context.

Analyzing the audience to tailor the thesis statement

Audience analysis is a crucial first step for every public speaker. This process involves adapting the message to meet the audience’s needs, a thoughtful approach that considers cultural diversity and ensures clear communication.

Adapting your speech to resonate with your target audience’s interests, level of understanding, attitudes and beliefs can significantly affect its impact.

Crafting an appealing thesis statement hinges on this initial stage of audience analysis. As you analyze your crowd, focus on shaping a specific purpose statement that reflects their preferences yet stays true to the objective of your speech—capturing your main idea in one or two impactful sentences.

This balancing act demands strategy; however, it isn’t impossible. Taking into account varying aspects such as culture and perceptions can help you tailor a well-received thesis statement. A strong handle on these elements allows you to select language and tones best suited for them while also reflecting the subject at hand.

Ultimately, putting yourself in their shoes helps increase message clarity which crucially leads to acceptance of both you as the speaker and your key points – all embodied within the concise presentation of your tailor-made thesis statement.

Brainstorming techniques to generate thesis statement ideas

Leveraging brainstorming techniques to generate robust thesis statement ideas is a power move in public speaking. This process taps into the GAP model, focusing on your speech’s Goals, Audience, and Parameters for seamless target alignment.

Dive into fertile fields of thought and let your creativity flow unhindered like expert David Zarefsky proposes.

Start by zeroing in on potential speech topics then nurture them with details till they blossom into fully-fledged arguments. It’s akin to turning stones into gems for the eye of your specific purpose statement.

Don’t shy away from pushing the envelope – sometimes out-of-the-box suggestions give birth to riveting speeches! Broaden your options if parameters are flexible but remember focus is key when aiming at narrow targets.

The beauty lies not just within topic generation but also formulation of captivating informative or persuasive speech thesis statements; both fruits harvested from a successful brainstorming session.

So flex those idea muscles, encourage intellectual growth and watch as vibrant themes spring forth; you’re one step closer to commanding attention!

Remember: Your thesis statement is the heartbeat of your speech – make it strong using brainstorming techniques and fuel its pulse with evidence-backed substance throughout your presentation.

Narrowing down the thesis statement to a specific topic

Crafting a compelling thesis statement for your speech requires narrowing down a broad topic to a specific focus that can be effectively covered within the given time frame. This step is crucial as it helps you maintain clarity and coherence throughout your presentation.

Start by brainstorming various ideas related to your speech topic and then analyze them critically to identify the most relevant and interesting points to discuss. Consider the specific purpose of your speech and ask yourself what key message you want to convey to your audience.

By narrowing down your thesis statement, you can ensure that you address the most important aspects of your chosen topic, while keeping it manageable and engaging for both you as the speaker and your audience.

Choosing the appropriate language and tone for the thesis statement

Crafting the appropriate language and tone for your thesis statement is a crucial step in developing a compelling speech. Your choice of language and tone can greatly impact how your audience perceives your message and whether they are engaged or not.

When choosing the language for your thesis statement, it’s important to consider the level of formality required for your speech. Are you speaking in a professional setting or a casual gathering? Adjusting your language accordingly will help you connect with your audience on their level and make them feel comfortable.

Additionally, selecting the right tone is essential to convey the purpose of your speech effectively. Are you aiming to inform, persuade, or entertain? Each objective requires a different tone: informative speeches may call for an objective and neutral tone, persuasive speeches might benefit from more assertive language, while entertaining speeches can be lighthearted and humorous.

Remember that clarity is key when crafting your thesis statement’s language. Using concise and straightforward wording will ensure that your main idea is easily understood by everyone in the audience.

By taking these factors into account – considering formality, adapting to objectives, maintaining clarity – you can create a compelling thesis statement that grabs attention from the start and sets the stage for an impactful speech.

Incorporating evidence to support the thesis statement

Incorporating evidence to support the thesis statement is a critical aspect of delivering an effective speech. As public speakers, we understand the importance of backing up our claims with relevant and credible information.

When it comes to incorporating evidence, it’s essential to select facts, examples, and opinions that directly support your thesis statement.

To ensure your evidence is relevant and reliable, consider conducting thorough research on the topic at hand. Look for trustworthy sources such as academic journals, respected publications, or experts in the field.

By choosing solid evidence that aligns with your message, you can enhance your credibility as a speaker.

When presenting your evidence in the speech itself, be sure to keep it concise and clear. Avoid overwhelming your audience with excessive details or data. Instead, focus on selecting key points that strengthen your argument while keeping their attention engaged.

Remember that different types of evidence can be utilized depending on the nature of your speech. You may include statistical data for a persuasive presentation or personal anecdotes for an informative talk.

The choice should reflect what will resonate best with your audience and effectively support your thesis statement.

By incorporating strong evidence into our speeches, we not only bolster our arguments but also build trust with our listeners who recognize us as reliable sources of information. So remember to choose wisely when including supporting material – credibility always matters when making an impact through public speaking.

Avoiding  common mistakes when developing a thesis statement

Crafting an effective thesis statement is vital for public speakers to deliver a compelling and focused speech. To avoid  common mistakes when developing a thesis statement , it is essential to be aware of some pitfalls that can hinder the impact of your message.

One mistake to steer clear of is having an incomplete thesis statement. Ensure that your thesis statement includes all the necessary information without leaving any key elements out. Additionally, avoid wording your thesis statement as a question as this can dilute its potency.

Another mistake to watch out for is making statements of fact without providing evidence or support. While it may seem easy to write about factual information, it’s important to remember that statements need to be proven and backed up with credible sources or examples.

To create a more persuasive argument, avoid using phrases like “I believe” or “I feel.” Instead, take a strong stance in your thesis statement that encourages support from the audience. This will enhance your credibility and make your message more impactful.

By avoiding these common mistakes when crafting your thesis statement, you can develop a clear, engaging, and purposeful one that captivates your audience’s attention and guides the direction of your speech effectively.

Key words: Avoiding common mistakes when developing a thesis statement – Crafting a thesis statement – Effective thesis statements – Public speaking skills – Errors in the thesis statement – Enhancing credibility

Revising the thesis statement to enhance clarity and coherence

Revising the thesis statement is a crucial step in developing a clear and coherent speech. The thesis statement serves as the main idea or argument that guides your entire speech, so it’s important to make sure it effectively communicates your message to the audience.

To enhance clarity and coherence in your thesis statement, start by refining and strengthening it through revision . Take into account any feedback you may have received from others or any new information you’ve gathered since initially developing the statement.

Consider if there are any additional points or evidence that could further support your main idea.

As you revise, focus on clarifying the language and tone of your thesis statement. Choose words that resonate with your audience and clearly convey your point of view. Avoid using technical jargon or overly complicated language that might confuse or alienate listeners.

Another important aspect of revising is ensuring that your thesis statement remains focused on a specific topic. Narrow down broad ideas into more manageable topics that can be explored thoroughly within the scope of your speech.

Lastly, consider incorporating evidence to support your thesis statement. This could include statistics, examples, expert opinions, or personal anecdotes – whatever helps strengthen and validate your main argument.

By carefully revising your thesis statement for clarity and coherence, you’ll ensure that it effectively conveys your message while capturing the attention and understanding of your audience at large.

Testing the thesis statement to ensure it meets the speech’s objectives.

Testing the thesis statement is a crucial step to ensure that it effectively meets the objectives of your speech. By  testing the thesis statement , you can assess its clarity, relevance, and impact on your audience.

One way to test your thesis statement is to consider its purpose and intent. Does it clearly communicate what you want to achieve with your speech? Is it concise and specific enough to guide your content?.

Another important aspect of  testing the thesis statement  is analyzing whether it aligns with the needs and interests of your audience. Consider their background knowledge, values, and expectations.

Will they find the topic engaging? Does the thesis statement address their concerns or provide valuable insights?.

In addition to considering purpose and audience fit, incorporating supporting evidence into your speech is vital for testing the effectiveness of your thesis statement. Ensure that there is relevant material available that supports your claim.

To further enhance clarity and coherence in a tested thesis statement, revise it if necessary based on feedback from others or through self-reflection. This will help refine both language choices and overall effectiveness.

By thoroughly testing your thesis statement throughout these steps, you can confidently develop a clear message for an impactful speech that resonates with your audience’s needs while meeting all stated objectives.

1. What is a thesis statement in public speaking?

A thesis statement in public speaking is a concise and clear sentence that summarizes the main point or argument of a speech. It serves as a roadmap for the audience, guiding them through the speech and helping them understand its purpose.

2. How do I develop an effective thesis statement for a speech?

To develop an effective thesis statement for a speech, start by identifying your topic and determining what specific message you want to convey to your audience. Then, clearly state this message in one or two sentences that capture the main idea of your speech.

3. Why is it important to have a strong thesis statement in public speaking?

Having a strong thesis statement in public speaking helps you stay focused on your main argument throughout the speech and ensures that your audience understands what you are trying to communicate. It also helps establish credibility and authority as you present well-supported points related to your thesis.

4. Can my thesis statement change during my speech preparation?

Yes, it is possible for your thesis statement to evolve or change during the preparation process as you gather more information or refine your ideas. However, it’s important to ensure that any changes align with the overall purpose of your speech and still effectively guide the content and structure of your presentation.

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4 Topic, Purpose, and Thesis

Learning objectives.

• Differentiate among the three types of general speech purposes.
• Understand the four primary constraints of topic selection.
• Demonstrate an understanding of how a topic is narrowed from a broad subject area to a manageable specific purpose.
• Integrate the seven tips for creating specific purposes.
• Understand how to develop a strong thesis and assess thesis statements.

In the 2004 Tony Award-winning musical Avenue Q , the lead character sings a song about finding his purpose in life: “I don’t know how I know, but I’m gonna find my purpose. I don’t know where I’m gonna look, but I’m gonna find my purpose.” Although the song is about life in general, the lyrics are also appropriate when thinking about the purpose of your speech. You may know that you have been assigned to deliver a speech, but finding a purpose and topic seems like a formidable task. You may be asking yourself questions like, “What if the topic I pick is too common?”; “What if no one is interested in my topic?”; “What if my topic is too huge to cover in a three- to five-minute speech?”; or many others.

Finding a speech’s purpose and topic isn’t as complex or difficult as you might believe. This may be hard to accept right now but trust us. After you read this chapter, you’ll understand how to go about finding interesting topics for a variety of different types of speeches. In this chapter, we are going to explain how to identify the general purpose of a speech. We will also discuss how to select a topic, what to do if you’re just drawing a blank, and four basic questions you should ask yourself about the speech topic you ultimately select. Finally, we will explain how to use your general purpose and your chosen topic to develop the specific purpose and thesis of your speech.

General Purpose

What do you think of when you hear the word “purpose”? Technically speaking, a purpose is why something exists, how we use an object, or why we make something. For the purposes of public speaking, all three can be applied. For example, when we talk about a speech’s purpose, we can question why a specific speech was given, how we are supposed to use the information within a speech, and why we are personally creating a speech. For this specific chapter, we are more interested in that last aspect of the definition of the word “purpose”: why we give speeches.

Ever since scholars started writing about public speaking as a distinct phenomenon, there have been a range of different systems created to classify the types of speeches people may give. Aristotle talked about three speech purposes: deliberative (political speech), forensic (courtroom speech), and epideictic (speech of praise or blame). Cicero also talked about three purposes: judicial (courtroom speech), deliberative (political speech), and demonstrative (ceremonial speech—similar to Aristotle’s epideictic). A little more recently, St. Augustine of Hippo also wrote about three specific speech purposes: to teach (provide people with information), to delight (entertain people or show people false ideas), and to sway (persuade people to a religious ideology). All these systems of identifying public speeches have been attempts at helping people determine the general purpose of their speech. A general purpose refers to the broad goal of creating and delivering a speech.

These typologies or classification systems of public speeches serve to demonstrate that general speech purposes have remained pretty consistent throughout the history of public speaking. Modern public speaking scholars typically use a classification system for three general purposes: to inform, to persuade, and to entertain.

A general purpose refers to the broad goal of creating and delivering a speech.

The first general purpose that some people have for giving speeches is to inform. Simply put, informative speaking is about helping audience members acquire information that they do not already possess. Audience members can then use this information to understand something (e.g. a speech on a new technology or a speech on an issue of community concern) or to perform a new task or improve their skills (e.g. a speech on how to swing a golf club or a speech on how to assemble a layer cake). The most important characteristic of informative topics is that the goal is to gain knowledge. Notice that the goal is not to encourage people to use that knowledge in any specific way. When a speaker starts encouraging people to use knowledge in a specific way, they are no longer informing but instead persuading.

Informative speaking is about helping audience members acquire information that they do not already possess.

Let’s look at a real example of how an individual can accidentally go from informing to persuading. Let’s say you are assigned to inform an audience about a new vaccination program. In an informative speech, the purpose of the speech is to explain to your audience what the program is and how it works. If, however, you start encouraging your audience to participate in the vaccination program, you are no longer informing them about the program but instead persuading them to become involved in the program. One of the most common mistakes new public speaking students make is to blur the line between informing and persuading.

Why We Share Knowledge

Knowledge sharing is the process of delivering information, skills, or expertise in some form to people who could benefit from it. Every year, millions of people attend some kind of knowledge sharing conference or convention in hopes of learning new information or skills that will help them in their personal or professional lives (Atwood, 2009).

People are motivated to share their knowledge with other people for a variety of reasons (Hendriks, 1999). For some, the personal sense of achievement or responsibility drives them to share their knowledge (internal motivational factors). Others are compelled to share knowledge because of the desire for recognition or the possibility of job enhancement (external motivational factors). Knowledge sharing is an integral part of every society, so learning how to deliver informative speeches is a valuable skill.

Knowledge sharing is the process of delivering information, skills, or expertise in some form to people who could benefit from it.

Common Types of Informative Topics

O’Hair, Stewart, and Rubenstein identified six general types of informative speech topics: objects, people, events, concepts, processes, and issues (O’Hair, et al., 2007). The first type of informative speech relates to objects, which can include how objects are designed, how they function, and what they mean. For example, a student of one of our coauthors gave a speech on the design of corsets, using a mannequin to demonstrate how corsets were placed on women and the amount of force necessary to lace one up.

The second type of informative speech focuses on people. People-based speeches tend to be biography-oriented. Such topics could include recounting an individual’s achievements and explaining why he or she is important in history. Some speakers, who are famous themselves, will focus on their own lives and how various events shaped who they ultimately became. Dottie Walters noted as being the first female in the United States to run an advertising agency. In addition to her work in advertising, Dottie also spent a great deal of time as a professional speaker. She often would tell the story about her early years in advertising when she would push around a stroller with her daughter inside as she went from business to business trying to generate interest in her copywriting abilities. You don’t have to be famous, however, to give a people-based speech. Instead, you could inform your audience about a historical or contemporary hero whose achievements are not widely known.

The third type of informative speech involves explaining the significance of specific events, either historical or contemporary. For example, you could deliver a speech on a particular battle of World War II or a specific presidential administration. If you’re a history buff, event-oriented speeches may be right up your alley. There are countless historical events that many people aren’t familiar with and would find interesting. You could also inform your audience about a more recent or contemporary event. Some examples include concerts, plays, and arts festivals; athletic competitions; and natural phenomena, such as storms, eclipses, and earthquakes. The point is to make sure that an informative speech is talking about the event (who, what, when, where, and why) and not attempting to persuade people to pass judgment upon the event or its effects.

The fourth type of informative speech involves concepts, or “abstract and difficult ideas or theories” (O’Hair, et al., 2007). For example, if you want to explain a specific communication theory, E. M. Griffin provides an excellent list of communication theories on his website , http://www.afirstlook.com/main.cfm/theory_list . Whether you want to discuss theories related to business, sociology, psychology, religion, politics, art, or any other major area of study, this type of speech can be very useful in helping people to understand complex ideas.

The fifth type of informative speech involves processes. The process speech can be divided into two unique types: how-it-functions and how-to-do. The first type of process speech helps audience members understand how a specific object or system works. For example, you could explain how a bill becomes a law in the United States. There is a very specific set of steps that a bill must go through before it becomes a law, so there is a very clear process that could be explained to an audience. The how-to-do speech, on the other hand, is designed to help people come to an end result of some kind. For example, you could give a speech on how to quilt, how to change a tire, how to write a résumé, and millions of other how-to oriented topics. In our experience, the how-to speech is probably the most commonly delivered informative speech in public speaking classes.

The final type of informative speech involves issues, or “problems or matters of dispute” (O’Hair, et al., 2007). This informative speech topic is probably the most difficult for novice public speakers because it requires walking a fine line between informing and persuading. If you attempt to deliver this type of speech, remember the goal is to be balanced when discussing both sides of the issue. To see an example of how you can take a very divisive topic and make it informative, check out the series Point/Counterpoint published by Chelsea House, http://chelseahouse.infobasepublishing.com . This series of books covers everything from the pros and cons of blogging to whether the United States should have mandatory military service.

Sample: Jessy Ohl’s Informative Speech

The following text represents an informative speech prepared and delivered by an undergraduate student named Jessy Ohl. While this speech is written out as a text for purposes of analysis, in your public speaking course, you will most likely be assigned to speak from an outline or notes, not a fully written script. As you read through this sample speech, notice how Ms. Ohl uses informative strategies to present the information without trying to persuade her audience.

In 1977, a young missionary named Daniel Everett traveled deep into the jungles of Brazil to spread the word of God. However, he soon found himself working to translate the language of a remote tribe that would ultimately change his faith, lead to a new profession, and pit him in an intellectual fistfight with the world-famous linguist Noam Chomsky. As New Scientist Magazine of January 2008 explains, Everett’s research on a small group of 350 people called the Pirahã tribe has revealed a language that has experts and intellectuals deeply disturbed. While all languages are unique, experts like Noam Chomsky have argued that they all have universal similarities, such as counting, that are hard-wired into the human brain. So as National Public Radio reported on April 8, 2007, without the ability to count, conceptualize time or abstraction, or create syntax, the Pirahã have a language that by all accounts shouldn’t exist. Daniel Everett is now a professor of linguistics at Illinois State University, and he has created controversy by calling for a complete reevaluation of all linguistic theory in light of the Pirahã. Exploration of the Pirahã could bring further insight into the understanding of how people communicate and even, perhaps, what it means to be human. Which is why we must: first, examine the unique culture of the Pirahã; second, explore what makes their language so surprising; and finally, discover the implications the Pirahã have for the way we look at language and humanity. Taking a closer look at the tribe’s culture, we can identify two key components of Pirahã culture that help mold language: first, isolation; and second, emphasis on reality. First, while globalization has reached nearly every corner of the earth, it has not been able to penetrate the Pirahã natives in the slightest. As Dr. Everett told the New Yorker of April 16, 2007, no group in history has resisted change like the Pirahã. “They reject everything from outside their world” as unnecessary and silly. Distaste for all things foreign is the reason why the people have rejected technology, farming, religion, and even artwork. The lack of artwork illustrates the second vital part of Pirahã culture: an emphasis on reality. According to the India Statesman of May 22, 2006, all Pirahã understanding is based around the concept of personal experience. If something cannot be felt, touched, or experienced directly then to them, it doesn’t exist, essentially eliminating the existence of abstract thought. Since art is often a representation of reality, it has no value among the people. During his work as a missionary, Everett was amazed to find that the natives had no interest in the story of Jesus once they found out that he was dead. The Pirahã psyche is so focused on the present that the people have no collective memory, history, written documents, or creation myths. They are unable to even remember the names of dead grandparents because once something or someone cannot be experienced, they are no longer important. Since his days as a missionary, Everett remains the only Western professor able to translate Pirahã. His research has discovered many things missing with the language: words for time, direction, and color. But more importantly, Pirahã also lacks three characteristics previously thought to be essential to all languages: complexity, counting, and recursion. First, the Pirahã language seems incredibly simple. Now, this isn’t meant to imply that the people are uncivilized or stupid, but instead, they are minimalist. As I mentioned earlier, they only talk in terms of direct experience. The London Times of January 13, 2007, notes that with only eight consonants and three vowels, speakers rely on the use of tone, pitch, and humming to communicate. In fact, Pirahã almost sounds more like song than speech.

Second, Noam Chomsky’s famous universal grammar theory includes the observation that every language has a means of counting. However, as reported in the June 2007 issue of Prospect Magazine , the Pirahã only have words for “one, two, and MANY.” This demonstrates the Pirahã’s inability to conceptualize a difference between three and five or three and a thousand. Dr. Everett spent six months attempting to teach even a single Pirahã person to count to ten, but his efforts were in vain, as tribal members considered the new numbers and attempts at math “childish.” Third, and the biggest surprise for researchers, is the Pirahã’s apparent lack of recursion. Recursion is the ability to link several thoughts together. It is characterized in Christine Kenneally’s 2007 book, The Search for the Origins of Language , as the fundamental principle of all language and the source of limitless expression. Pirahã is unique since the language does not have any conjunctions or linking words. Recursion is so vital for expression that the Chicago Tribune of June 11, 2007, reports that a language without recursion is like disproving gravity. Although the Pirahã don’t care what the outside world thinks of them, their language and world view has certainly ruffled feathers. And while civilization hasn’t been able to infiltrate the Pirahã, it may ultimately be the Pirahã that teaches civilization a thing or two, which brings us to implications on the communicative, philosophical, and cultural levels. By examining the culture, language, and implications of the Pirahã tribe we are able to see how this small Brazilian village could shift the way that we think and talk about the world. Daniel Everett’s research hasn’t made him more popular with his colleagues. But his findings do show that more critical research is needed to make sure that our understanding of language is not lost in translation.

To Persuade

The second general purpose people can have for speaking is to persuade. In persuasive speaking , we attempt to get listeners to embrace a point of view or to adopt a behavior that they would not have done otherwise. A persuasive speech is distinguished from an informative speech by the fact that it includes a call for action for the audience to make some change in their behavior or thinking.

Why We Persuade

The reasons behind persuasive speaking fall into two main categories, which we will call “pure persuasion” and “manipulative persuasion.” Pure persuasion occurs when a speaker urges listeners to engage in a specific behavior or change a point of view because the speaker truly believes that the change is in the best interest of the audience members. For example, you may decide to give a speech on the importance of practicing good oral hygiene because you genuinely believe that oral hygiene is essential and that bad oral hygiene can lead to a range of physical, social, and psychological problems. In this case, the speaker has no ulterior or hidden motive (e.g. you are not a toothpaste salesperson).

Manipulative persuasion occurs when a speaker urges listeners to engage in a specific behavior or change a point of view by misleading them, often to fulfill an ulterior motive beyond the face value of the persuasive attempt. We call this form of persuasion manipulative because the speaker is not being honest about the real purpose of attempting to persuade the audience. Ultimately, this form of persuasion is perceived as profoundly dishonest when audience members discover the ulterior motive. For example, suppose a physician who also owns a large amount of stock in a pharmaceutical company is asked to speak before a group of other physicians about a specific disease. Instead of informing the group about the illness, the doctor spends the bulk of his time attempting to persuade the audience that the drug his company manufactures is the best treatment for that specific disease.

Obviously, the critical question for persuasion is the speaker’s intent. Is the speaker attempting to persuade the audience because of a sincere belief in the benefits of a certain behavior or point of view? Or is the speaker using all possible means—including distorting the truth—to persuade the audience because they will derive personal benefits from their adopting a specific behavior or point of view? Unless your speech assignment calls explicitly for a speech of manipulative persuasion, the usual (and ethical) understanding of a “persuasive speech” assignment is that you should use the pure form of persuasion.

Persuasive speaking attempts to get listeners to embrace a point of view or to adopt a behavior that they would not have done otherwise.

Pure persuasion occurs when a speaker urges listeners to engage in a specific behavior or change a point of view because the speaker truly believes that the change is in the best interest of the audience members.

Manipulative persuasion occurs when a speaker urges listeners to engage in a specific behavior or change a point of view by misleading them, often to fulfill an ulterior motive beyond the face value of the persuasive attempt.

Persuasion: Behavior versus Attitudes, Values, and Beliefs

Persuasion can address behaviors, observable actions on the part of listeners, and it can also address intangible thought processes in the form of attitudes, values, and beliefs.

When the speaker attempts to persuade an audience to change their behavior , or observable actions on the part of listeners. We can often observe and even measure how successful the persuasion was. For example, after a speech attempting to persuade the audience to donate money to a charity, the charity can measure how many donations were received. The following is a short list of various behavior-oriented persuasive speeches we’ve seen in our own classes: washing one’s hands frequently and using hand sanitizer, adapting one’s driving habits to improve gas mileage, using open-source software, or drinking one soft drink or soda over another. In all these cases, the goal is to make a change in the basic behavior of audience members.

The second type of persuasive topic involves a change in attitudes, values, or beliefs. An attitude is defined as an individual’s general predisposition toward something as being good or bad, right or wrong, negative or positive. If you believe that dress codes on college campuses are a good idea, you want to give a speech persuading others to adopt a positive attitude toward campus dress codes.

A speaker can also attempt to persuade listeners to change some value they hold. Value refers to an individual’s perception of the usefulness, importance, or worth of something. We can value a college education, we can value technology, and we can value freedom. Values, as a general concept, are relatively ambiguous and tend to be very lofty ideas. Ultimately, what we value in life motivates us to engage in a range of behaviors. For example, if you value protecting the environment, you may recycle more of your trash than someone who does not hold this value. If you value family history and heritage, you may be more motivated to spend time with your older relatives and ask them about their early lives than someone who does not hold this value.

Lastly, a speaker can attempt to persuade people to change their personal beliefs. Personal b eliefs are propositions or positions that an individual holds as true or false without positive knowledge or proof. Typically, beliefs are divided into two basic categories: core and dispositional. Core beliefs are beliefs that people have actively engaged in and created over the course of their lives (e.g. belief in a higher power, belief in extraterrestrial life forms). Dispositional beliefs , on the other hand, are beliefs that people have not actively engaged in; they are judgments based on related subjects, which people make when they encounter a proposition. Imagine, for example, that you were asked the question, “Can gorillas speak English?” While you may never have met a gorilla or even seen one in person, you can make instant judgments about your understanding of gorillas and fairly certainly say whether you believe that gorillas can speak English.

When it comes to persuading people to alter beliefs, persuading audiences to change core beliefs is more difficult than persuading audiences to alter dispositional beliefs. If you find a topic related to dispositional beliefs, using your speech to help listeners alter their processing of the belief is a realistic possibility. But as a novice public speaker, you are probably best advised to avoid core beliefs. Although core beliefs often appear to be more exciting and interesting than dispositional ones, you are very unlikely to alter anyone’s core beliefs in a five- to ten-minute classroom speech.

Attitude is defined as an individual’s general predisposition toward something as being good or bad, right or wrong, negative or positive.

Value refers to an individual’s perception of the usefulness, importance, or worth of something.

Core beliefs are beliefs that people have actively engaged in and created over the course of their lives (e.g. belief in a higher power, belief in extraterrestrial life forms).

Dispositional beliefs are beliefs that people have not actively engaged in; they are judgments based on related subjects, which people make when they encounter a proposition.

Sample: Jessy Ohl’s Persuasive Speech

The following speech was written and delivered by an undergraduate student named Jessy Ohl. As with our earlier example, while this speech is written out as a text for purposes of analysis, in your public speaking course, you will most likely be assigned to speak from an outline or notes, not a fully written script.

Take a few minutes and compare this persuasive speech to the informative speech Ms. Ohl presented earlier in this chapter. What similarities do you see? What differences do you see? Does this speech seek to change the audience’s behavior? Attitudes? Values? Dispositional or core beliefs? Where in the speech do you see one or more calls for action?

With a declining population of around 6,000, my home town of Denison, Iowa, was on the brink of extinction when a new industry rolled in bringing jobs and revenue. However, as the Canadian Globe and Mail of July 23, 2007, reports, the industry that saved Denison may ultimately lead to its demise. Denison is one of 110 communities across the country to be revolutionized by the production of corn ethanol. Ethanol is a high-powered alcohol, derived from plant matter, that can be used like gasoline. According to the Omaha World Herald of January 8, 2008, our reliance on foreign oil combined with global warming concerns have many holding corn ethanol as our best energy solution. But despite the good intentions of helping farmers and lowering oil consumption, corn ethanol is filled with empty promises. In fact, The Des Moines Register of March 1, 2008, concludes that when ethanol is made from corn, all of its environmental and economic benefits disappear. With oil prices at 100 dollars per barrel, our nation is in an energy crisis, and luckily, the production of ethanol can be a major help for both farmers and consumers, if done correctly. Unfortunately, the way we make ethanol—over 95% from corn—is anything but correct. Although hailed as a magic bullet, corn ethanol could be the worst agricultural catastrophe since the Dust Bowl. The serious political, environmental, and even moral implications demand that we critically rethink this so-called yellow miracle by: first, examining the problems created by corn ethanol; second, exploring why corn ethanol has gained such power; and finally, discovering solutions to prevent a corn ethanol disaster. Now, if you have heard anything about the problems of corn ethanol, it probably dealt with efficiency. As the Christian Science Monitor of November 15, 2007, notes, it takes a gallon of gasoline or more to make a gallon of ethanol. And while this is an important concern, efficiency is the least of our worries. Turning this crop into fuel creates two major problems for our society: first, environmental degradation; and second, acceleration of global famine. First, corn ethanol damages the environment as much as, if not more than, fossil fuels. The journal Ethanol and Bio-diesel News of September 2007 asserts that the production of corn ethanol is pushing natural resources to the breaking point. Since the Dust Bowl, traditional farming practices have required farmers to “rotate” crops. But with corn ethanol being so profitable, understandably, farmers have stopped rotating crops, leading to soil erosion, deforestation, and fertilizer runoff—making our soil less fertile and more toxic. And the story only gets worse once the ethanol is manufactured. According to National Public Radio’s Talk of the Nation of February 10, 2008, corn ethanol emits more carbon monoxide and twice the amount of carcinogens into the air as traditional gasoline. The second problem created from corn ethanol is the acceleration of global famine. According to the US Grains Council, last year, 27 million tons of corn, traditionally used as food, was turned into ethanol, drastically increasing food prices. The March 7, 2007, issue of The Wall Street Journal explains that lower supplies of corn needed for necessities such as farm feed, corn oil, and corn syrup have increased our food costs in everything from milk to bread, eggs, and even beer as much as 25 percent. The St. Louis Post Dispatch of April 12, 2007, reports that the amount of corn used to fill one tank of gas could feed one person for an entire year. In October, Global protests over corn ethanol lead the United Nations to call its production “a crime against humanity.” If you weren’t aware of the environmental or moral impacts of corn ethanol, you’re not alone. The Financial Times of May 27, 2007, reports that the narrative surrounding corn ethanol as a homegrown fuel is so desirable that critical thinking is understandably almost nonexistent. To start thinking critically about corn ethanol, we need to examine solutions on both the federal and personal levels. First, at the federal level, our government must end the ridiculously high subsidies surrounding corn ethanol. On June 24, 2007, The Washington Post predicted that subsidies on corn ethanol would cost the federal government an extra 131 billion dollars by 2010. This isn’t to say that the federal government should abandon small farmers. Instead, let’s take the excitement around alternative fuels and direct it toward the right kinds of ethanol. The Economist of June 2, 2007, reports that other materials such as switch grass and wood chips can be used instead of corn. And on July 6, 2011, The New York Times reported on ethanol made from corn cobs, leaves, and husks, which leaves the corn kernels to be used as food. The government could use the money paid in subsidies to support this kind of responsible production of ethanol. The point is that ethanol done right can honestly help with energy independence. On the personal level, we have all participated in the most important step, which is being knowledgeable about the true face of corn ethanol. However, with big business and Washington proclaiming corn ethanol’s greatness, we need to spread the word. So please, talk to friends and family about corn ethanol while there is still time. To make this easier, visit my website, at http://www.responsibleethanol.com . Here you will find informational materials, links to your congressional representatives, and ways to invest in switch grass and wood ethanol. Today, we examined the problems of corn ethanol in America and discovered solutions to make sure that our need for energy reform doesn’t sacrifice our morality. Iowa is turning so much corn into ethanol that soon the state will have to import corn to eat. And while my hometown of Denison has gained much from corn ethanol, we all have much more to lose from it.

To Entertain

The final general purpose people can have for public speaking is to entertain. Whereas informative and persuasive speech making is focused on the end result of the speech process, entertainment speaking focuses on the theme and occasion of the speech. An entertaining speech can be either informative or persuasive at its root, but the context or theme of the speech requires speakers to think about the speech primarily in terms of audience enjoyment.

Why We Entertain

Entertaining speeches are very common in everyday life. The fundamental goal of an entertaining speech is audience enjoyment, which can come in a variety of forms. Entertaining speeches can be funny or serious. Overall, entertaining speeches are not designed to give an audience a deep understanding of life but instead to function as a way to divert an audience from their day-to-day lives for a short period of time. This is not to say that an entertaining speech cannot have real content that is highly informative or persuasive, but its goal is primarily about the entertaining aspects of the speech and not focused on the informative or persuasive quality of the speech.

Common Forms of Entertainment Topics

There are three basic types of entertaining speeches: the after-dinner speech, the ceremonial speech, and the inspirational speech. The after-dinner speaking is a form of speaking where a speaker takes a serious speech topic (either informative or persuasive) and injects a level of humor into the speech to make it entertaining. Some novice speakers will attempt to turn an after-dinner speech into a stand-up comedy routine, which doesn’t have the same focus (Roye, 2010). After-dinner speeches are first and foremost speeches.

A ceremonial speech is a type of entertaining speech where the specific context of the speech is the driving force of the speech. Common types of ceremonial speeches include introductions, toasts, and eulogies. In each of these cases, there are specific events that drive the speech. Maybe you’re introducing an individual who is about to receive an award, giving a toast at your best friend’s wedding, or delivering the eulogy at a relative’s funeral. In each of these cases, the speech and the purpose of the speech is determined by the context of the event and not by the desire to inform or persuade.

The final type of entertaining speech, an inspirational speech , is one where the speaker’s primary goal is to inspire her or his audience. Inspirational speeches are based on emotions with the goal to motivate listeners to alter their lives in some significant way. Florence Littauer, a famous professional speaker, delivers an emotionally charged speech titled “ Silver Boxes .” In the speech, Mrs. Littauer demonstrates how people can use positive comments to encourage others in their daily lives. The title comes from a story she tells at the beginning of the speech where she was teaching a group of children about using positive speech, and one of the children defined positive speech as giving people little silver boxes with bows on top ( http://server.firefighters.org/catalog/2009/45699.mp3 ).

Entertainment speaking is a speech for audience enjoyment.

After-dinner speaking is a form of speaking where a speaker takes a serious speech topic (either informative or persuasive) and injects a level of humor into the speech to make it entertaining.

A ceremonial speech is a type of entertaining speech where the specific context of the speech is the driving force of the speech.

An inspirational speech is one where the speaker’s primary goal is to inspire her or his audience.

Sample: Adam Fink’s Entertainment Speech

The following speech, by an undergraduate student named Adam Fink, is an entertainment speech. Specifically, this speech is a ceremonial speech given at Mr. Fink’s graduation. As with our earlier examples, while this speech is written out as a text for purposes of analysis, in your public speaking course you will most likely be assigned to speak from an outline or notes, not a fully written script. Notice that the tenor of this speech is persuasive, but it persuades in a more inspiring way than just building and proving an argument.

Good evening! I’ve spent the last few months looking over commencement speeches on YouTube. The most notable ones had eight things in common. They reflected on the past, pondered about the future. They encouraged the honorees. They all included some sort of personal story and application. They made people laugh at least fifteen times. They referred to the university as the finest university in the nation or world, and last but not least they all greeted the people in attendance. I’ll begin by doing so now. President Holst, thank you for coming. Faculty members and staff, salutations to you all. Distinguished guests, we are happy to have you. Family members and friends, we could not be here without you. Finally, ladies and gentlemen of the class of 2009, welcome to your commencement day here at Concordia University, Saint Paul, this, the finest university in the galaxy, nay, universe. Really, it’s right up there with South Harlem Institute of Technology, the School of Hard Knocks, and Harvard. Check and check! Graduates, we are not here to watch as our siblings, our parents, friends, or other family walk across this stage. We are here because today is our graduation day. I am going to go off on a tangent for a little bit. Over the past umpteen years, I have seen my fair share of graduations and ceremonies. In fact, I remember getting dragged along to my older brothers’ and sisters’ graduations, all 8,000 of them—at least it seems like there were that many now. Seriously, I have more family members than friends. I remember sitting here in these very seats, intently listening to the president and other distinguished guests speak, again saying welcome and thank you for coming. Each year, I got a little bit better at staying awake throughout the entire ceremony. Every time I would come up with something new to keep myself awake, daydreams, pinching my arms, or pulling leg hair; I was a very creative individual. I am proud to say that I have been awake for the entirety of this ceremony. I would like to personally thank my classmates and colleagues sitting around me for slapping me every time I even thought about dozing off. Personal story, check—and now, application! Graduates, don’t sleep through life. If you need a close friend or colleague to keep you awake, ask. Don’t get bored with life. In the words of one of my mentors, the Australian film director, screen writer, and producer Baz Luhrman, “Do one thing every day that scares you.” Keep yourself on your toes. Stay occupied but leave room for relaxation; embrace your hobbies. Don’t get stuck in a job you hate. I am sure many of you have seen the “Did You Know?” film on YouTube. The film montages hundreds of statistics together, laying down the ground work to tell viewers that we are approaching a crossroad. The way we live is about to change dramatically. We are living in exponential times. It’s a good thing that we are exponential people.

We are at a crossing point here, now. Each of us is graduating; we are preparing to leave this place we have called home for the past few years. It’s time to move on and flourish. But let’s not leave this place for good. Let us walk away with happy memories. We have been fortunate enough to see more change in our time here than most alumni see at their alma mater in a lifetime. We have seen the destruction of Centennial, Minnesota, and Walther. Ladies, it might not mean a lot to you, but gentlemen, we had some good times there. We have seen the building and completion of the new Residence Life Center. We now see the beginnings of our very own stadium. We have seen enough offices and departments move to last any business a lifetime. Let us remember these things, the flooding of the knoll, Ultimate Frisbee beginning at ten o’clock at night, and two back-to-back Volleyball National Championship teams, with one of those championship games held where you are sitting now. I encourage all of you to walk out of this place with flashes of the old times flickering through your brains. Reflection, check! Honorees, in the words of Michael Scott, only slightly altered, “They have no idea how high [we] can fly.” Right now you are surrounded by future politicians, film critics, producers, directors, actors, actresses, church workers, artists, the teachers of tomorrow, musicians, people who will change the world. We are all held together right here and now, by a common bond of unity. We are one graduating class. In one of his speeches this year, President Barack Obama said, “Generations of Americans have connected their stories to the larger American story through service and helped move our country forward. We need that service now.” He is right. America needs selfless acts of service. Hebrews 10:23–25 reads, “Let us hold unswervingly to the hope we profess, for he who promised is faithful. And let us consider how we may spur one another on toward love and good deeds. Let us not give up meeting together, as some are in the habit of doing, but let us encourage one another—and all the more as you see the Day approaching.” Let us not leave this place as enemies but rather as friends and companions. Let us come back next fall for our first reunion, the Zero Class Reunion hosted by the wonderful and amazing workers in the alumni department. Let us go and make disciples of all nations, guided by His Word. Let us spread God’s peace, joy, and love through service to others. Congratulations, graduates! I hope to see you next homecoming. Encouragement, check!

Selecting a Topic

Wonderlane – Fork in the road, decision tree – CC BY 2.0.

One of the most common stumbling blocks for novice public speakers is selecting their first speech topic. Generally, your public speaking instructor will provide you with some fairly specific parameters to make this a little easier. You may be assigned to tell about an event that has shaped your life or to demonstrate how to do something. Whatever your parameters, at some point you as the speaker will need to settle on a specific topic. In this section, we’re going to look at some common constraints of public speaking, picking a broad topic area, and narrowing your topic.

Common Constraints of Public Speaking

When we use the word “constraint” with regard to public speaking, we are referring to any limitation or restriction you may have as a speaker. Whether in a classroom situation or the boardroom, speakers are typically given specific instructions that they must follow. These instructions constrain the speaker and limit what the speaker can say. For example, in the professional world of public speaking, speakers are often hired to speak about a specific topic (e.g. time management, customer satisfaction, or entrepreneurship). In the workplace, a supervisor may assign a subordinate to present certain information in a meeting. In these kinds of situations, when a speaker is hired or assigned to talk about a specific topic, they cannot decide to talk about something else.

Furthermore, the speaker may have been asked to speak for an hour, only to show up and find out that the event is running behind schedule, so the speech must now be made in only thirty minutes. Having prepared sixty minutes of material, the speaker now has to determine what stays in the speech and what must go. In both of these instances, the speaker is constrained as to what they can say during a speech. Typically, we refer to four primary constraints: purpose, audience, context, and time frame.

The first major constraint someone can have involves the general purpose of the speech. As mentioned earlier, there are three general purposes: to inform, to persuade, and to entertain. If you’ve been told that you will be delivering an informative speech, you are automatically constrained from delivering a speech with the purpose of persuading or entertaining. In most public speaking classes, this is the first constraint students will come in contact with because generally, teachers will tell you the exact purpose of each speech in the class.

The second major constraint that you need to consider as a speaker is the type of audience you will have. As discussed in the chapter on audience analysis, different audiences have different political, religious, and ideological leanings. As such, choosing a speech topic for an audience that has a specific mindset can be very tricky. Unfortunately, determining what topics may or may not be appropriate for a given audience is based on generalizations about specific audiences. For example, maybe you’re going to give a speech at a local meeting of Democratic leaders. You may think that all Democrats are liberal or progressive, but there are many conservative Democrats as well. If you assume that all Democrats are liberal or progressive, you may end up offending your audience by making such a generalization without knowing better. The best way to prevent yourself from picking a topic that is inappropriate for a specific audience is to know your audience, which is why we recommend conducting an audience analysis.

The third major constraint relates to the context. For speaking purposes, the context of a speech is the set of circumstances surrounding a particular speech. There are countless different contexts in which we can find ourselves speaking: a classroom in college, a religious congregation, a corporate boardroom, a retirement village, or a political convention. In each of these different contexts, the expectations for a speaker are going to be unique and different. The topics that may be appropriate in front of a religious group may not be appropriate in the corporate boardroom. Topics appropriate for the corporate boardroom may not be appropriate at a political convention.

The last, but by no means least important, major constraint that you will face is the time frame of your speech. In speeches that are under ten minutes in length, you must narrowly focus a topic on one major idea. For example, in a ten-minute speech, you could not realistically hope to discuss the entire topic of the US Social Security program. There are countless books, research articles, websites, and other forms of media on the topic of Social Security, so trying to crystallize all that information into ten minutes is just not realistic.

Instead, narrow your topic to something that is more realistically manageable within your allotted time. You might choose to inform your audience about Social Security disability benefits, using one individual disabled person as an example. Or perhaps you could speak about the career of Robert J. Myers, one of the original architects of Social Security 1 . By focusing on information that can be covered within your time frame, you are more likely to accomplish your goal at the end of the speech.

Selecting a Broad Subject Area

Once you know what the basic constraints are for your speech, you can then start thinking about picking a topic. The first aspect to consider is what subject area you are interested in examining. A subject area is a broad area of knowledge. Art, business, history, physical sciences, social sciences, humanities, and education are all examples of subject areas. When selecting a topic, start by casting a broad net because it will help you limit and weed out topics quickly.

Furthermore, each of these broad subject areas has a range of subject areas beneath it. For example, if we take the subject area “art,” we can break it down further into broad categories like art history, art galleries, and how to create art. We can further break down these broad areas into even narrower subject areas (e.g., art history includes prehistoric art, Egyptian art, Grecian art, Roman art, Middle Eastern art, medieval art, Asian art, Renaissance art, modern art). As you can see, topic selection is a narrowing process.

Narrowing Your Topic

Narrowing your topic to something manageable for the constraints of your speech is something that takes time, patience, and experience. One of the biggest mistakes that new public speakers make is not narrowing their topics sufficiently given the constraints. In the previous section, we started demonstrating how the narrowing process works, but even in those examples, we narrowed subject areas down to fairly broad areas of knowledge.

Think of narrowing as a funnel. At the top of the funnel are the broad subject areas, and your goal is to narrow your topic further and further down until just one topic can come out the other end of the funnel. The more focused your topic is, the easier your speech is to research, write, and deliver. So let’s take one of the broad areas from the art subject area and keep narrowing it down to a manageable speech topic. For this example, let’s say that your general purpose is to inform, you are delivering the speech in class to your peers, and you have five to seven minutes. Now that we have the basic constraints, let’s start narrowing our topic. The broad area we are going to narrow in this example is Middle Eastern art. When examining the category of Middle Eastern art, the first thing you’ll find is that Middle Eastern art is generally grouped into four distinct categories: Anatolian, Arabian, Mesopotamian, and Syro-Palestinian. Again, if you’re like us, until we started doing some research on the topic, we had no idea that the historic art of the Middle East was grouped into these specific categories. We’ll select Anatolian art or the art of what is now modern Turkey.

You may think that your topic is now sufficiently narrow, but even within the topic of Anatolian art, there are smaller categories: pre-Hittite, Hittite, Urartu, and Phrygian periods of art. So let’s narrow our topic again to the Phrygian period of art (1200–700 BCE). Although we have now selected a specific period of art history in Anatolia, we are still looking at a five-hundred-year period in which a great deal of art was created. One famous Phrygian king was King Midas, who according to myth was given the ears of a donkey and the power of a golden touch by the Greek gods. As such, there is an interesting array of art from the period of Midas and its Greek counterparts representing Midas. At this point, we could create a topic about how Phrygian and Grecian art differed in their portrayals of King Midas. We now have a topic that is unique, interesting, and definitely manageable in five to seven minutes. You may be wondering how we narrowed the topic down; we just started doing a little research using the Metropolitan Museum of Art’s website ( http://www.metmuseum.org ).

Overall, when narrowing down your topic, you should start by asking yourself four basic questions based on the constraints discussed earlier in this section:

• Does the topic match my intended general purpose?
• Is the topic appropriate for my audience?
• Is the topic appropriate for the given speaking context?
• Can I reasonably hope to inform or persuade my audience in the time frame I have for the speech?

Specific Purposes

Andrew Sutherland – Roma Street Steps – CC BY-SA 2.0.

Once you have chosen your general purpose and your topic, it’s time to take your speech to the next phase and develop your specific purpose. A specific purpose starts with one of the three general purposes and then specifies the actual topic you have chosen and the basic objective you hope to accomplish with your speech. The specific purpose answers the who , what , when , where , and why questions for your speech.

Getting Specific

When attempting to get at the core of your speech (the specific purpose), you need to know a few basic things about your speech. First, you need to have a general purpose. Once you know whether your goal is to inform, persuade, or entertain, picking an appropriate topic is easier. Obviously, depending on the general purpose, you will have a range of different types of topics. For example, let’s say you want to give a speech about hygiene. You could still write a speech about hygiene no matter what your general purpose is, but the specific purpose would vary depending on whether the general purpose is to inform (discussing hygiene practices around the globe), to persuade (telling people why they need to adopt a specific hygiene practice), or to entertain (explaining some of the strange and unique hygiene practices that people have used historically). Notice that in each of these cases, the general purpose alters the topic, but all three are still fundamentally about hygiene.

Now, when discussing specific purposes, we are concerned with who, what, when, where, why, and how questions for your speech. Let’s examine each of these separately. First, you want to know who is going to be in your audience. Different audiences, as discussed in the chapter on audience analysis, have differing desires, backgrounds, and needs. Keeping your audience first and foremost in your thoughts when choosing a specific purpose will increase the likelihood that your audience will find your speech meaningful.

Second is the “what” question or the basic description of your topic. When picking an effective topic, you need to make sure that the topic is appropriate for a variety of constraints or limitations within a speaking context.

Third, you need to consider when your speech will be given. Different speeches may be better at different times of the day. For example, explaining the importance of eating breakfast and providing people with cereal bars may be a great topic at 9:00 a.m. but may not have the same impact if you’re giving it at 4:00 p.m.

Fourth, you need to consider where your speech will be delivered. Are you giving a speech in front of a classroom? A church? An executive meeting? Depending on the location of your speech, different topics may or may not be appropriate.

The last question you need to answer within your speech is why. Why does your audience need to hear your speech? If your audience doesn’t care about your specific purpose, they are less likely to pay attention to your speech. If it’s a topic that’s a little more off-the-wall, you’ll really need to think about why they should care.

Once you’ve determined the who , what , when , where , and why aspects of your topic, it’s time to start creating your actual specific purpose. First, a specific purpose, in its written form, should be a short, declarative sentence that emphasizes the main topic of your speech. Let’s look at an example:

In this example, we’ve quickly narrowed a topic from a more general topic to a more specific topic. Let’s now look at that topic in terms of a general purpose and specific purpose:

For the purpose of this example, we used the same general topic area and demonstrated how you could easily turn the topic into either an informative speech or a persuasive speech. In the first example, the speaker is going to talk about the danger embedded journalists face. In this case, the speaker isn’t attempting to alter people’s ideas about embedded journalists, just make them more aware of the dangers. In the second case, the specific purpose is to persuade a group of journalism students (the audience) to avoid jobs as embedded journalists.

Your Specific Statement of Purpose

To form a clear and succinct statement of the specific purpose of your speech, start by naming your general purpose (to inform, to persuade, or to entertain). Follow this with a capsule description of your audience (my peers in class, a group of kindergarten teachers, etc.). Then complete your statement of purpose with a prepositional phrase (a phrase using “to,” “about,” “by,” or another preposition) that summarizes your topic. As an example, “My specific purpose is to persuade the students in my residence hall to protest the proposed housing cost increase” is a specific statement of purpose, while “My speech will be about why we should protest the proposed housing cost increase” is not.

Specific purposes should be statements, not questions. If you find yourself starting to phrase your specific purpose as a question, ask yourself how you can reword it as a statement. Table 6 “My Specific Purpose Is…” provides several more examples of good specific purpose statements.

Table 6  My Specific Purpose Is…

Basic Tips for Creating Specific Purposes

Now that we’ve examined what specific purposes are, we are going to focus on a series of tips to help you write specific purposes that are appropriate for a range of speeches.

Audience, Audience, Audience

First and foremost, you always need to think about your intended audience when choosing your specific purpose. In the previous section, we talked about a speech where a speaker is attempting to persuade a group of journalism students to not take jobs as embedded journalists. Would the same speech be successful, or even appropriate, if given in your public speaking class? Probably not. As a speaker, you may think your topic is great, but you always need to make sure you think about your audience when selecting your specific purpose. For this reason, when writing your specific purpose, start off your sentence by actually listing the name of your audience: a group of journalism students, the people in my congregation, my peers in class, and so on. When you place your audience first, you’re a lot more likely to have a successful speech.

Matching the Rhetorical Situation

After your audience, the second most important consideration about your specific purpose pertains to the rhetorical situation of your speech. The rhetorical situation is the set of circumstances surrounding your speech (e.g., speaker, audience, text, and context). When thinking about your specific purpose, you want to ensure that all these components go together. You want to make sure that you are the appropriate speaker for a topic, the topic is appropriate for your audience, the text of your speech is appropriate, and the speech is appropriate for the context. For example, speeches that you give in a classroom may not be appropriate in a religious context and vice versa.

Make It Clear

The specific purpose statement for any speech should be direct and not too broad, general, or vague. Consider the lack of clarity in the following specific purpose: “To persuade the students in my class to drink more.” Obviously, we have no idea what the speaker wants the audience to drink: water, milk, orange juice? Alcoholic beverages? Furthermore, we have no way to quantify or make sense of the word “more.” “More” assumes that the students are already drinking a certain amount, and the speaker wants them to increase their intake. If you want to persuade your listeners to drink eight 8-ounce glasses of water per day, you need to say so clearly in your specific purpose.

Another way in which purpose statements are sometimes unclear comes from the use of colloquial language. While we often use colloquialisms in everyday life, they are often understood only by a limited number of people. It may sound like fun to have a specific purpose like, “To persuade my audience to get jiggy,” but if you state this as your purpose, many people probably won’t know what you’re talking about at all.

Don’t Double Up

You cannot hope to solve the entire world’s problems in one speech, so don’t even try. At the same time, you also want to make sure that you stick to one specific purpose. Chances are it will be challenging enough to inform your audience about one topic or persuade them to change one behavior or opinion. Don’t put extra stress on yourself by adding topics. If you find yourself using the word “and” in your specific topic statement, you’re probably doubling up on topics.

Can I Really Do This Speech in Five to Seven Minutes?

When choosing your specific purpose, it’s important to determine whether it can be realistically covered in the amount of time you have. Time limits are among the most common constraints for students in a public speaking course.  Speeches early in the term have shorter time limits, and speeches later in the term have longer time limits. To determine whether you think you can accomplish your speech’s purpose in the time slot, ask yourself how long it would take to make you an informed person on your chosen topic or to persuade you to change your behavior or attitudes.

If you cannot reasonably see yourself becoming informed or persuaded during the allotted amount of time, chances are you aren’t going to inform or persuade your audience either. The solution, of course, is to make your topic narrower so that you can fully cover a limited aspect of it.

A specific purpose starts with one of the three general purposes and then specifies the actual topic you have chosen and the basic objective you hope to accomplish with your speech.

The rhetorical situation is the set of circumstances surrounding your speech (e.g., speaker, audience, text, and context). When thinking about your specific purpose, you want to ensure that all these components go together.

Crafting and Understanding Thesis Statements for Speeches

You might be familiar with a thesis statement in writing an essay.  Thesis statements are similar in speeches, but slightly different because they are only heard and not read. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know what you are going to talk about “in a nutshell.” With a good thesis statement, you will fulfill four basic functions: you express your specific purpose, provide a way to organize your main points, make your research more effective, and enhance your delivery.

Express Your Specific Purpose

To orient your audience, you need to be as clear as possible about your meaning. A strong thesis will prepare your audience effectively for the points that will follow. Here are two examples:

• “Today, I want to discuss academic cheating.” (weak example)
• “Today, I will clarify what plagiarism is and give examples of its different types so that you can see how it leads to a loss of creative learning interaction.” (strong example)

The weak statement will probably give the impression that you have no clear position on your topic because you haven’t said what that position is. Additionally, the term “academic cheating” can refer to many behaviors: acquiring test questions ahead of time, copying answers, changing grades, or allowing others to do your coursework. Therefore, the specific topic of the speech is still not clear to the audience. The strong statement not only specifies plagiarism but also states your specific concern (loss of creative learning interaction).

Provide a Way to Organize Your Main Points

A thesis statement should appear, almost verbatim, toward the end of the introduction to a speech. A thesis statement helps the audience get ready to listen to the arrangement of points that follow. Many speakers say that if they can create a strong thesis sentence, the rest of the speech tends to develop with relative ease. On the other hand, when the thesis statement is not very clear, creating a speech is an uphill battle. When your thesis statement is sufficiently clear and decisive, you will know where you stand on your topic and where you intend to go with your speech. Having a clear thesis statement is especially important if you know a great deal about your topic or you have strong feelings about it. If this is the case for you, you need to know exactly what you are planning on talking about in order to fit within specified time limitations. Knowing where you are and where you are going is the entire point in establishing a thesis statement; it makes your speech much easier to prepare and to present.

Let’s say you have a reasonably strong thesis statement, and that you’ve already brainstormed a list of information that you know about the topic. Chances are your list is too long and has no focus. Using your thesis statement, you can select only the information that (1) is directly related to the thesis and (2) can be arranged in a sequence that will make sense to the audience and will support the thesis. In essence, a strong thesis statement helps you keep useful information and weed out less helpful information.

Make Your Research More Effective

If you begin your research with only a general topic in mind, you run the risk of spending hours reading mountains of excellent literature about your topic. However, mountains of research does not always make coherent speeches.

You may have little or no idea of how to tie your research together, or even whether you should tie it together. If, on the other hand, you conduct your research with a clear thesis statement in mind, you will be better able to zero in only on material that directly relates to your chosen thesis statement. Let’s look at an example that illustrates this point:

Many traffic accidents involve drivers older than fifty-five. While this statement may be true, you could find industrial, medical, insurance literature that can drone on ad infinitum about the details of all such accidents in just one year. Instead, focusing your thesis statement will help you narrow the scope of information you will be searching for while gathering information.

Here’s an example of a more focused thesis statement:

Three factors contribute to most accidents involving drivers over fifty-five years of age: failing eyesight, slower reflexes, and rapidly changing traffic conditions.

This framing is somewhat better. This thesis statement at least provides three possible main points and some keywords for your electronic catalog search. However, if you want your audience to understand the context of older people at the wheel, consider something like:

Mature drivers over fifty-five years of age must cope with more challenging driving conditions than existed only one generation ago: more traffic moving at higher speeds, the increased imperative for quick driving decisions, and rapidly changing ramp and cloverleaf systems. Because of these challenges, I want my audience to believe that drivers over the age of sixty-five should be required to pass a driving test every five years.

This framing of the thesis provides some interesting choices. First, several terms need to be defined, and these definitions might function surprisingly well in setting the tone of the speech. Your definitions of words like “generation,” “quick driving decisions,” and “cloverleaf systems” could jolt your audience out of assumptions they have taken for granted as truth.

Second, the framing of the thesis provides you with a way to describe the specific changes as they have occurred between, say, 1970 and 2010. How much, and in what ways, have the volume and speed of traffic changed? Why are quick decisions more critical now? What is a “cloverleaf,” and how does any driver deal cognitively with exiting in the direction seemingly opposite to the desired one? Questions like this, suggested by your own thesis statement, can lead to a robust and memorable speech.

Enhance Your Delivery

When your thesis is not clear to you, your listeners will be even more clueless than you are. However, if you have a good clear thesis statement, your speech becomes clear to your listeners. When you stand in front of your audience presenting your introduction, you can vocally emphasize the essence of your speech, expressed as your thesis statement.

Many speakers pause for a half second, lower their vocal pitch slightly, slow down a little, and deliberately present the thesis statement, the one sentence that encapsulates its purpose. When this is done effectively, the purpose, intent, or main idea of a speech is driven home for an audience.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement.

Choose Your Topic

The first step in writing a good thesis statement is finding your topic. Once you have a general topic, you are ready to go to the second step of creating a thesis statement.

Narrow Your Topic

One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to ten-minute speech. While five to ten minutes may sound like a long time to new public speakers, the time flies by very quickly when you are speaking. You can run out of time if your topic is too broad. To decide if your topic is narrow enough for a specific time frame, ask yourself three questions:

First, is your thesis statement narrow or is it a broad overgeneralization of a topic? Overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “the elderly are bad drivers” is an overgeneralization of all elderly drivers. Make sure that your thesis statement is nuanced enough to accurately represent what you can support in your speech.

The second question to ask yourself when narrowing a topic is whether your speech’s topic is one clear topic or multiple topics. A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana and prostitution should be legalized in the United States.” Not only are both broad, but you also have two completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: “Today we’re going to examine the legalization and regulation of prostitution in the state of Nevada.” In this case, we’re focusing our topic on how one state has handled the legalization and regulation of prostitution.

The last question a speaker should ask when making sure a topic is sufficiently narrow is whether the topic has direction. If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This broadness ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow their topic to one specific area. For example, you may want to examine why President Obama is a good speaker.

Put Your Topic into a Sentence

Once you’ve narrowed your topic to something that is reasonably manageable given the constraints placed on your speech, you can then formalize that topic as a complete sentence. For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech. Your thesis statement should be a clear, declarative statement that sets up your speech. 

Use the Thesis Checklist

Once you have written the first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times before delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown below.

Thesis Checklist

Instructions: For each of the following questions, check either “yes” or “no.” Yes No

• Does your thesis clearly reflect the topic of your speech?
• Can you adequately cover the topic indicated in your thesis within the time you have for your speech?
• Is your thesis statement simple?
• Is your thesis statement direct?
• Does your thesis statement gain an audience’s interest?
• Is your thesis statement easy to understand?
• Does your thesis statement introduce a clear argument?
• Does your thesis statement clearly indicate what your audience should know, do, think, or feel?

Scoring: For a strong thesis statement, all your answers should have been “yes.”

After reading this chapter, we hope that you now have a better understanding not only of the purpose of your speech but also of how to find a fascinating topic for yourself and your audience. We started this chapter citing lyrics from the Avenue Q song “Purpose.” While the character is trying to find his purpose in life, we hope this chapter has helped you identify your general purpose, choose a topic that will interest you and your audience, and use these to develop a specific purpose statement for your speech.

Atwood, C. G. (2009). Knowledge management basics . Alexandria, VA: ASTD Press.

Hendriks, P. (1999). Why share knowledge? The influence of ICT on the motivation for knowledge sharing. Knowledge and Process Management, 6 , 91–100.

O’Hair, D., Stewart, R., & Rubenstein, H. (2007). A speaker’s guidebook: Text and reference (3rd ed.). Boston, MA: Bedford/St. Martins.

Roye, S. (2010). Austan Goolsbee a funny stand-up comedian? Not even close… [Web log post]. Retrieved from http://www.realfirststeps.com/1184/austan-goolsbee-funny-standup-comedian-close

See, for example, Social Security Administration (1996). Robert J. Myers oral history interview. Retrieved from http://www.ssa.gov/history/myersorl.html

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7.2 The Topic, General Purpose, Specific Purpose, and Thesis

Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a general purpose, a specific purpose statement, and crafting a central idea, or thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

Selecting a Topic

Generally, speakers focus on one or more interrelated topics—relatively broad concepts, ideas, or problems that are relevant for particular audiences. The most common way that speakers discover topics is by simply observing what is happening around them—at their school, in their local government, or around the world. Student government leaders, for example, speak or write to other students when their campus is facing tuition or fee increases, or when students have achieved something spectacular, like lobbying campus administrators for lower student fees and succeeding. In either case, it is the situation that makes their speeches appropriate and useful for their audience of students and university employees. More importantly, they speak when there is an opportunity to change a university policy or to alter the way students think or behave in relation to a particular event on campus.

But you need not run for president or student government in order to give a meaningful speech. On the contrary, opportunities abound for those interested in engaging speech as a tool for change. Perhaps the simplest way to find a topic is to ask yourself a few questions, including:

• What important events are occurring locally, nationally and internationally? • What do I care about most? • Is there someone or something I can advocate for? • What makes me angry/happy? • What beliefs/attitudes do I want to share? • Is there some information the audience needs to know?

Students speak about what is interesting to them and their audiences. What topics do you think are relevant today? There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. David Zarefsky (2010) also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed above did not yield an appropriate or interesting topic. Starting with a topic you are already interested in will likely make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech.

Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about breeds of dogs. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve.

Formulating the Purpose Statements

By honing in on a very specific topic, you begin the work of formulating your purpose statement . In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (2004). For instance, the home design enthusiast might write the following specific purpose statement: At the end of my speech, the audience will learn the pro’s and con’s of flipping houses. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do. Some of your professors may ask that you include the general purpose and add the specific purpose.

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your talk, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a central idea, or thesis statement that you will share with your audience.

Depending on your instructor’s approach, a thesis statement may be written two different ways. A thesis statement may encapsulate the main points of a speech in just a sentence or two, and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement for a speech, like the thesis of a research-based essay, should be easily identifiable and ought to very succinctly sum up the main points you will present. Some instructors prefer that your thesis, or central idea, be a single, declarative statement providing the audience with an overall statement that provides the essence of the speech, followed by a separate preview statement.

If you are a Harry Potter enthusiast, you may write a thesis statement (central idea) the following way using the above approach: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella like story having gone from relatively humble beginnings, through personal struggles, and finally success and fame.

Writing the Preview Statement

However, some instructors prefer that you separate your thesis from your preview statement . A preview statement (or series of statements) is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to open your Waze app, it would tell you exactly how to get there. Best of all, you would know what to look for! So, if we take our J.K Rowling example, let’s rewrite that using this approach separating out the thesis and preview:

J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella like rags to riches story. First, I will tell you about J.K. Rowling’s humble beginnings. Then, I will describe her personal struggles as a single mom. Finally, I will explain how she overcame adversity and became one of the richest women in the United Kingdom.

There is no best way to approach this. This is up to your instructor.

Writing the Body of Your Speech

Once you have finished the important work of deciding what your speech will be about, as well as formulating the purpose statement and crafting the thesis, you should turn your attention to writing the body of your speech. All of your main points are contained in the body, and normally this section is prepared well before you ever write the introduction or conclusion. The body of your speech will consume the largest amount of time to present; and it is the opportunity for you to elaborate on facts, evidence, examples, and opinions that support your thesis statement and do the work you have outlined in the specific purpose statement. Combining these various elements into a cohesive and compelling speech, however, is not without its difficulties, the first of which is deciding which elements to include and how they ought to be organized to best suit your purpose.

clearly states what it is you would like to achieve

“expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve" (O'Hair, Stewart, & Rubenstein, 2004)

single, declarative sentence that captures the essence or main point of your entire presentation

the part of the speech that literally tells the audience exactly what main points you will cover

Introduction to Speech Communication Copyright © 2021 by Individual authors retain copyright of their work. is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Thesis Statements

What this handout is about.

This handout describes what a thesis statement is, how thesis statements work in your writing, and how you can craft or refine one for your draft.

Introduction

Writing in college often takes the form of persuasion—convincing others that you have an interesting, logical point of view on the subject you are studying. Persuasion is a skill you practice regularly in your daily life. You persuade your roommate to clean up, your parents to let you borrow the car, your friend to vote for your favorite candidate or policy. In college, course assignments often ask you to make a persuasive case in writing. You are asked to convince your reader of your point of view. This form of persuasion, often called academic argument, follows a predictable pattern in writing. After a brief introduction of your topic, you state your point of view on the topic directly and often in one sentence. This sentence is the thesis statement, and it serves as a summary of the argument you’ll make in the rest of your paper.

What is a thesis statement?

A thesis statement:

• tells the reader how you will interpret the significance of the subject matter under discussion.
• is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper.
• directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself. The subject, or topic, of an essay might be World War II or Moby Dick; a thesis must then offer a way to understand the war or the novel.
• makes a claim that others might dispute.
• is usually a single sentence near the beginning of your paper (most often, at the end of the first paragraph) that presents your argument to the reader. The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation.

If your assignment asks you to take a position or develop a claim about a subject, you may need to convey that position or claim in a thesis statement near the beginning of your draft. The assignment may not explicitly state that you need a thesis statement because your instructor may assume you will include one. When in doubt, ask your instructor if the assignment requires a thesis statement. When an assignment asks you to analyze, to interpret, to compare and contrast, to demonstrate cause and effect, or to take a stand on an issue, it is likely that you are being asked to develop a thesis and to support it persuasively. (Check out our handout on understanding assignments for more information.)

How do I create a thesis?

A thesis is the result of a lengthy thinking process. Formulating a thesis is not the first thing you do after reading an essay assignment. Before you develop an argument on any topic, you have to collect and organize evidence, look for possible relationships between known facts (such as surprising contrasts or similarities), and think about the significance of these relationships. Once you do this thinking, you will probably have a “working thesis” that presents a basic or main idea and an argument that you think you can support with evidence. Both the argument and your thesis are likely to need adjustment along the way.

Writers use all kinds of techniques to stimulate their thinking and to help them clarify relationships or comprehend the broader significance of a topic and arrive at a thesis statement. For more ideas on how to get started, see our handout on brainstorming .

How do I know if my thesis is strong?

If there’s time, run it by your instructor or make an appointment at the Writing Center to get some feedback. Even if you do not have time to get advice elsewhere, you can do some thesis evaluation of your own. When reviewing your first draft and its working thesis, ask yourself the following :

• Do I answer the question? Re-reading the question prompt after constructing a working thesis can help you fix an argument that misses the focus of the question. If the prompt isn’t phrased as a question, try to rephrase it. For example, “Discuss the effect of X on Y” can be rephrased as “What is the effect of X on Y?”
• Have I taken a position that others might challenge or oppose? If your thesis simply states facts that no one would, or even could, disagree with, it’s possible that you are simply providing a summary, rather than making an argument.
• Is my thesis statement specific enough? Thesis statements that are too vague often do not have a strong argument. If your thesis contains words like “good” or “successful,” see if you could be more specific: why is something “good”; what specifically makes something “successful”?
• Does my thesis pass the “So what?” test? If a reader’s first response is likely to  be “So what?” then you need to clarify, to forge a relationship, or to connect to a larger issue.
• Does my essay support my thesis specifically and without wandering? If your thesis and the body of your essay do not seem to go together, one of them has to change. It’s okay to change your working thesis to reflect things you have figured out in the course of writing your paper. Remember, always reassess and revise your writing as necessary.
• Does my thesis pass the “how and why?” test? If a reader’s first response is “how?” or “why?” your thesis may be too open-ended and lack guidance for the reader. See what you can add to give the reader a better take on your position right from the beginning.

Suppose you are taking a course on contemporary communication, and the instructor hands out the following essay assignment: “Discuss the impact of social media on public awareness.” Looking back at your notes, you might start with this working thesis:

Social media impacts public awareness in both positive and negative ways.

You can use the questions above to help you revise this general statement into a stronger thesis.

• Do I answer the question? You can analyze this if you rephrase “discuss the impact” as “what is the impact?” This way, you can see that you’ve answered the question only very generally with the vague “positive and negative ways.”
• Have I taken a position that others might challenge or oppose? Not likely. Only people who maintain that social media has a solely positive or solely negative impact could disagree.
• Is my thesis statement specific enough? No. What are the positive effects? What are the negative effects?
• Does my thesis pass the “how and why?” test? No. Why are they positive? How are they positive? What are their causes? Why are they negative? How are they negative? What are their causes?
• Does my thesis pass the “So what?” test? No. Why should anyone care about the positive and/or negative impact of social media?

After thinking about your answers to these questions, you decide to focus on the one impact you feel strongly about and have strong evidence for:

Because not every voice on social media is reliable, people have become much more critical consumers of information, and thus, more informed voters.

This version is a much stronger thesis! It answers the question, takes a specific position that others can challenge, and it gives a sense of why it matters.

Let’s try another. Suppose your literature professor hands out the following assignment in a class on the American novel: Write an analysis of some aspect of Mark Twain’s novel Huckleberry Finn. “This will be easy,” you think. “I loved Huckleberry Finn!” You grab a pad of paper and write:

Mark Twain’s Huckleberry Finn is a great American novel.

You begin to analyze your thesis:

• Do I answer the question? No. The prompt asks you to analyze some aspect of the novel. Your working thesis is a statement of general appreciation for the entire novel.

Think about aspects of the novel that are important to its structure or meaning—for example, the role of storytelling, the contrasting scenes between the shore and the river, or the relationships between adults and children. Now you write:

In Huckleberry Finn, Mark Twain develops a contrast between life on the river and life on the shore.

• Do I answer the question? Yes!
• Have I taken a position that others might challenge or oppose? Not really. This contrast is well-known and accepted.
• Is my thesis statement specific enough? It’s getting there–you have highlighted an important aspect of the novel for investigation. However, it’s still not clear what your analysis will reveal.
• Does my thesis pass the “how and why?” test? Not yet. Compare scenes from the book and see what you discover. Free write, make lists, jot down Huck’s actions and reactions and anything else that seems interesting.
• Does my thesis pass the “So what?” test? What’s the point of this contrast? What does it signify?”

After examining the evidence and considering your own insights, you write:

Through its contrasting river and shore scenes, Twain’s Huckleberry Finn suggests that to find the true expression of American democratic ideals, one must leave “civilized” society and go back to nature.

This final thesis statement presents an interpretation of a literary work based on an analysis of its content. Of course, for the essay itself to be successful, you must now present evidence from the novel that will convince the reader of your interpretation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.

Lunsford, Andrea A. 2015. The St. Martin’s Handbook , 8th ed. Boston: Bedford/St Martin’s.

Ramage, John D., John C. Bean, and June Johnson. 2018. The Allyn & Bacon Guide to Writing , 8th ed. New York: Pearson.

Ruszkiewicz, John J., Christy Friend, Daniel Seward, and Maxine Hairston. 2010. The Scott, Foresman Handbook for Writers , 9th ed. Boston: Pearson Education.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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Module 5: Choosing and Researching a Topic

Finding the purpose and central idea of your speech, learning objectives.

• Identify the specific purpose of a speech.
• Explain how to formulate a central idea statement for a speech.

General Purpose

The general purpose of most speeches will fall into one of four categories: to inform , to persuade , to entertain , and to commemorate or celebrate . The first step of defining the purpose of your speech is to think about which category best describes your  overall  goal with the speech. What do you want your audience to think, feel, or do as a consequence of hearing you speak? Often, the general purpose of your speech will be defined by the speaking situation. If you’re asked to run a training session at work, your purpose isn’t to entertain but rather to inform. Likewise, if you are invited to introduce the winner of an award, you’re not trying to change the audience’s mind about something; you’re honoring the recipient of the award. In a public speaking class, your general purpose may be included in the assignment: for instance, “Give a persuasive speech about . . . .”  When you’re assigned a speech project, you should always make sure you know whether the general purpose is included in the assignment or whether you need to decide on the general purpose yourself.

Specific Purpose

Now that you know your general purpose (to inform, to persuade, or to entertain), you can start to move in the direction of the specific purpose. A specific purpose statement builds on your general purpose and makes it more specific (as the name suggests). So if your first speech is an informative speech, your general purpose will be to inform your audience  about a very specific realm of knowledge.

In writing your specific purpose statement, you will take three contributing elements and bring them together to help you determine your specific purpose :

• You (your interests, your background, experience, education, etc.)
• Your audience
• The context or setting

There are three elements that combine to create a specific purpose statements: your own interests and knowledge, the interests and needs of your audience, and the context or setting in which you will be speaking.

Keeping these three inputs in mind, you can begin to write a specific purpose statement, which will be the foundation for everything you say in the speech and a guide for what you do not say. This formula will help you in putting together your specific purpose statement:

To _______________ [ Specific Communication Word (inform, explain, demonstrate, describe, define, persuade, convince, prove, argue)] _______________ [ Target Audience (my classmates, the members of the Social Work Club, my coworkers] __________________. [ The Content (how to bake brownies, that Macs are better than PCs].

Example: The purpose of my presentation is to demonstrate to  my coworkers the value of informed intercultural communication .

Formulating a Central Idea Statement

While you will not actually say your specific purpose statement during your speech, you will need to clearly state what your focus and main points are going to be. The statement that reveals your main points is commonly known as the central idea statement (or just the central idea). Just as you would create a thesis statement for an essay or research paper, the central idea statement helps focus your presentation by defining your topic, purpose, direction, angle, and/or point of view. Here are two examples:

• Central Idea—When elderly persons lose their animal companions, they can experience serious psychological, emotional, and physical effects.
• Central Idea—Your computer keyboard needs regular cleaning to function well, and you can achieve that in four easy steps.

Please note that your central idea will emerge and evolve as you research and write your speech, so be open to where your research takes you and anticipate that formulating your central idea will be an ongoing process.

Below are four guidelines for writing a strong central idea.

• Your central idea should be one, full sentence.
• Your central idea should be a statement, not a question.
• Your central idea should be specific and use concrete language.
• Each element of your central idea should be related to the others.

Using the topic “Benefits of Yoga for College Students’ Stress,” here are some correct and incorrect ways to write a central idea.

A strong central idea shows that your speech is focused around a clear and concise topic and that you have a strong sense of what you want your audience to know and understand as a result of your speech. Again, it is unlikely that you will have a final central idea before you begin your research. Instead, it will come together as you research your topic and develop your main points.

• Purpose and Central Idea Statements. Provided by : eCampusOntario. Project : Communication for Business Professionals. License : CC BY-SA: Attribution-ShareAlike
• Finding the Purpose of Your Speech. Authored by : Susan Bagley-Koyle with Lumen Learning. License : CC BY: Attribution

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11.2 Persuasive Speaking

Learning objectives.

• Explain how claims, evidence, and warrants function to create an argument.
• Identify strategies for choosing a persuasive speech topic.
• Identify strategies for adapting a persuasive speech based on an audience’s orientation to the proposition.
• Distinguish among propositions of fact, value, and policy.
• Choose an organizational pattern that is fitting for a persuasive speech topic.

We produce and receive persuasive messages daily, but we don’t often stop to think about how we make the arguments we do or the quality of the arguments that we receive. In this section, we’ll learn the components of an argument, how to choose a good persuasive speech topic, and how to adapt and organize a persuasive message.

Foundation of Persuasion

Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members. Arguments form around three components: claim, evidence, and warrant. The claim is the statement that will be supported by evidence. Your thesis statement is the overarching claim for your speech, but you will make other claims within the speech to support the larger thesis. Evidence , also called grounds, supports the claim. The main points of your persuasive speech and the supporting material you include serve as evidence. For example, a speaker may make the following claim: “There should be a national law against texting while driving.” The speaker could then support the claim by providing the following evidence: “Research from the US Department of Transportation has found that texting while driving creates a crash risk that is twenty-three times worse than driving while not distracted.” The warrant is the underlying justification that connects the claim and the evidence. One warrant for the claim and evidence cited in this example is that the US Department of Transportation is an institution that funds research conducted by credible experts. An additional and more implicit warrant is that people shouldn’t do things they know are unsafe.

Figure 11.2 Components of an Argument

The quality of your evidence often impacts the strength of your warrant, and some warrants are stronger than others. A speaker could also provide evidence to support their claim advocating for a national ban on texting and driving by saying, “I have personally seen people almost wreck while trying to text.” While this type of evidence can also be persuasive, it provides a different type and strength of warrant since it is based on personal experience. In general, the anecdotal evidence from personal experience would be given a weaker warrant than the evidence from the national research report. The same process works in our legal system when a judge evaluates the connection between a claim and evidence. If someone steals my car, I could say to the police, “I’m pretty sure Mario did it because when I said hi to him on campus the other day, he didn’t say hi back, which proves he’s mad at me.” A judge faced with that evidence is unlikely to issue a warrant for Mario’s arrest. Fingerprint evidence from the steering wheel that has been matched with a suspect is much more likely to warrant arrest.

As you put together a persuasive argument, you act as the judge. You can evaluate arguments that you come across in your research by analyzing the connection (the warrant) between the claim and the evidence. If the warrant is strong, you may want to highlight that argument in your speech. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. Every argument starts by putting together a claim and evidence, but arguments grow to include many interrelated units.

Choosing a Persuasive Speech Topic

As with any speech, topic selection is important and is influenced by many factors. Good persuasive speech topics are current, controversial, and have important implications for society. If your topic is currently being discussed on television, in newspapers, in the lounges in your dorm, or around your family’s dinner table, then it’s a current topic. A persuasive speech aimed at getting audience members to wear seat belts in cars wouldn’t have much current relevance, given that statistics consistently show that most people wear seat belts. Giving the same speech would have been much more timely in the 1970s when there was a huge movement to increase seat-belt use.

Many topics that are current are also controversial, which is what gets them attention by the media and citizens. Current and controversial topics will be more engaging for your audience. A persuasive speech to encourage audience members to donate blood or recycle wouldn’t be very controversial, since the benefits of both practices are widely agreed on. However, arguing that the restrictions on blood donation by men who have had sexual relations with men be lifted would be controversial. I must caution here that controversial is not the same as inflammatory. An inflammatory topic is one that evokes strong reactions from an audience for the sake of provoking a reaction. Being provocative for no good reason or choosing a topic that is extremist will damage your credibility and prevent you from achieving your speech goals.

You should also choose a topic that is important to you and to society as a whole. As we have already discussed in this book, our voices are powerful, as it is through communication that we participate and make change in society. Therefore we should take seriously opportunities to use our voices to speak publicly. Choosing a speech topic that has implications for society is probably a better application of your public speaking skills than choosing to persuade the audience that Lebron James is the best basketball player in the world or that Superman is a better hero than Spiderman. Although those topics may be very important to you, they don’t carry the same social weight as many other topics you could choose to discuss. Remember that speakers have ethical obligations to the audience and should take the opportunity to speak seriously.

You will also want to choose a topic that connects to your own interests and passions. If you are an education major, it might make more sense to do a persuasive speech about funding for public education than the death penalty. If there are hot-button issues for you that make you get fired up and veins bulge out in your neck, then it may be a good idea to avoid those when speaking in an academic or professional context.

Choose a persuasive speech topic that you’re passionate about but still able to approach and deliver in an ethical manner.

Michael Vadon – Nigel Farage – CC BY-SA 2.0.

Choosing such topics may interfere with your ability to deliver a speech in a competent and ethical manner. You want to care about your topic, but you also want to be able to approach it in a way that’s going to make people want to listen to you. Most people tune out speakers they perceive to be too ideologically entrenched and write them off as extremists or zealots.

You also want to ensure that your topic is actually persuasive. Draft your thesis statement as an “I believe” statement so your stance on an issue is clear. Also, think of your main points as reasons to support your thesis. Students end up with speeches that aren’t very persuasive in nature if they don’t think of their main points as reasons. Identifying arguments that counter your thesis is also a good exercise to help ensure your topic is persuasive. If you can clearly and easily identify a competing thesis statement and supporting reasons, then your topic and approach are arguable.

Review of Tips for Choosing a Persuasive Speech Topic

• Not current. People should use seat belts.
• Current. People should not text while driving.
• Not controversial. People should recycle.
• Controversial. Recycling should be mandatory by law.
• Not as impactful. Superman is the best superhero.
• Impactful. Colleges and universities should adopt zero-tolerance bullying policies.
• Unclear thesis. Homeschooling is common in the United States.
• Clear, argumentative thesis with stance. Homeschooling does not provide the same benefits of traditional education and should be strictly monitored and limited.

Adapting Persuasive Messages

Competent speakers should consider their audience throughout the speech-making process. Given that persuasive messages seek to directly influence the audience in some way, audience adaptation becomes even more important. If possible, poll your audience to find out their orientation toward your thesis. I read my students’ thesis statements aloud and have the class indicate whether they agree with, disagree with, or are neutral in regards to the proposition. It is unlikely that you will have a homogenous audience, meaning that there will probably be some who agree, some who disagree, and some who are neutral. So you may employ all of the following strategies, in varying degrees, in your persuasive speech.

When you have audience members who already agree with your proposition, you should focus on intensifying their agreement. You can also assume that they have foundational background knowledge of the topic, which means you can take the time to inform them about lesser-known aspects of a topic or cause to further reinforce their agreement. Rather than move these audience members from disagreement to agreement, you can focus on moving them from agreement to action. Remember, calls to action should be as specific as possible to help you capitalize on audience members’ motivation in the moment so they are more likely to follow through on the action.

There are two main reasons audience members may be neutral in regards to your topic: (1) they are uninformed about the topic or (2) they do not think the topic affects them. In this case, you should focus on instilling a concern for the topic. Uninformed audiences may need background information before they can decide if they agree or disagree with your proposition. If the issue is familiar but audience members are neutral because they don’t see how the topic affects them, focus on getting the audience’s attention and demonstrating relevance. Remember that concrete and proxemic supporting materials will help an audience find relevance in a topic. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement.

When audience members disagree with your proposition, you should focus on changing their minds. To effectively persuade, you must be seen as a credible speaker. When an audience is hostile to your proposition, establishing credibility is even more important, as audience members may be quick to discount or discredit someone who doesn’t appear prepared or doesn’t present well-researched and supported information. Don’t give an audience a chance to write you off before you even get to share your best evidence. When facing a disagreeable audience, the goal should also be small change. You may not be able to switch someone’s position completely, but influencing him or her is still a success. Aside from establishing your credibility, you should also establish common ground with an audience.

Build common ground with disagreeable audiences and acknowledge areas of disagreement.

Chris-Havard Berge – Shaking Hands – CC BY-NC 2.0.

Acknowledging areas of disagreement and logically refuting counterarguments in your speech is also a way to approach persuading an audience in disagreement, as it shows that you are open-minded enough to engage with other perspectives.

Determining Your Proposition

The proposition of your speech is the overall direction of the content and how that relates to the speech goal. A persuasive speech will fall primarily into one of three categories: propositions of fact, value, or policy. A speech may have elements of any of the three propositions, but you can usually determine the overall proposition of a speech from the specific purpose and thesis statements.

Propositions of fact focus on beliefs and try to establish that something “is or isn’t.” Propositions of value focus on persuading audience members that something is “good or bad,” “right or wrong,” or “desirable or undesirable.” Propositions of policy advocate that something “should or shouldn’t” be done. Since most persuasive speech topics can be approached as propositions of fact, value, or policy, it is a good idea to start thinking about what kind of proposition you want to make, as it will influence how you go about your research and writing. As you can see in the following example using the topic of global warming, the type of proposition changes the types of supporting materials you would need:

• Proposition of fact. Global warming is caused by increased greenhouse gases related to human activity.
• Proposition of value. America’s disproportionately large amount of pollution relative to other countries is wrong .
• Proposition of policy. There should be stricter emission restrictions on individual cars.

To support propositions of fact, you would want to present a logical argument based on objective facts that can then be used to build persuasive arguments. Propositions of value may require you to appeal more to your audience’s emotions and cite expert and lay testimony. Persuasive speeches about policy usually require you to research existing and previous laws or procedures and determine if any relevant legislation or propositions are currently being considered.

“Getting Critical”

Persuasion and Masculinity

The traditional view of rhetoric that started in ancient Greece and still informs much of our views on persuasion today has been critiqued for containing Western and masculine biases. Traditional persuasion has been linked to Western and masculine values of domination, competition, and change, which have been critiqued as coercive and violent (Gearhart, 1979).

Communication scholars proposed an alternative to traditional persuasive rhetoric in the form of invitational rhetoric. Invitational rhetoric differs from a traditional view of persuasive rhetoric that “attempts to win over an opponent, or to advocate the correctness of a single position in a very complex issue” (Bone et al., 2008). Instead, invitational rhetoric proposes a model of reaching consensus through dialogue. The goal is to create a climate in which growth and change can occur but isn’t required for one person to “win” an argument over another. Each person in a communication situation is acknowledged to have a standpoint that is valid but can still be influenced through the offering of alternative perspectives and the invitation to engage with and discuss these standpoints (Ryan & Natalle, 2001). Safety, value, and freedom are three important parts of invitational rhetoric. Safety involves a feeling of security in which audience members and speakers feel like their ideas and contributions will not be denigrated. Value refers to the notion that each person in a communication encounter is worthy of recognition and that people are willing to step outside their own perspectives to better understand others. Last, freedom is present in communication when communicators do not limit the thinking or decisions of others, allowing all participants to speak up (Bone et al., 2008).

Invitational rhetoric doesn’t claim that all persuasive rhetoric is violent. Instead, it acknowledges that some persuasion is violent and that the connection between persuasion and violence is worth exploring. Invitational rhetoric has the potential to contribute to the civility of communication in our society. When we are civil, we are capable of engaging with and appreciating different perspectives while still understanding our own. People aren’t attacked or reviled because their views diverge from ours. Rather than reducing the world to “us against them, black or white, and right or wrong,” invitational rhetoric encourages us to acknowledge human perspectives in all their complexity (Bone et al., 2008).

• What is your reaction to the claim that persuasion includes Western and masculine biases?
• What are some strengths and weaknesses of the proposed alternatives to traditional persuasion?
• In what situations might an invitational approach to persuasion be useful? In what situations might you want to rely on traditional models of persuasion?

Organizing a Persuasive Speech

We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. Some persuasive speech topics lend themselves to a topical organization pattern, which breaks the larger topic up into logical divisions. Earlier, in Chapter 9 “Preparing a Speech” , we discussed recency and primacy, and in this chapter we discussed adapting a persuasive speech based on the audience’s orientation toward the proposition. These concepts can be connected when organizing a persuasive speech topically. Primacy means putting your strongest information first and is based on the idea that audience members put more weight on what they hear first. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Recency means putting your strongest information last to leave a powerful impression. This can be useful when you are building to a climax in your speech, specifically if you include a call to action.

Putting your strongest argument last can help motivate an audience to action.

Celestine Chua – The Change – CC BY 2.0.

The problem-solution pattern is an organizational pattern that advocates for a particular approach to solve a problem. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action. One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. You could add a main point between the problem and solution that outlines other solutions that have failed. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroe’s Motivated Sequence.

As was mentioned in Chapter 9 “Preparing a Speech” , the cause-effect pattern can be used for informative speaking when the relationship between the cause and effect is not contested. The pattern is more fitting for persuasive speeches when the relationship between the cause and effect is controversial or unclear. There are several ways to use causes and effects to structure a speech. You could have a two-point speech that argues from cause to effect or from effect to cause. You could also have more than one cause that lead to the same effect or a single cause that leads to multiple effects. The following are some examples of thesis statements that correspond to various organizational patterns. As you can see, the same general topic area, prison overcrowding, is used for each example. This illustrates the importance of considering your organizational options early in the speech-making process, since the pattern you choose will influence your researching and writing.

Persuasive Speech Thesis Statements by Organizational Pattern

• Problem-solution. Prison overcrowding is a serious problem that we can solve by finding alternative rehabilitation for nonviolent offenders.
• Problem–failed solution–proposed solution. Prison overcrowding is a serious problem that shouldn’t be solved by building more prisons; instead, we should support alternative rehabilitation for nonviolent offenders.
• Cause-effect. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
• Cause-cause-effect. State budgets are being slashed and prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
• Cause-effect-effect. Prisons are overcrowded with nonviolent offenders, which leads to increased behavioral problems among inmates and lesser sentences for violent criminals.
• Cause-effect-solution. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals; therefore we need to find alternative rehabilitation for nonviolent offenders.

Monroe’s Motivated Sequence is an organizational pattern designed for persuasive speaking that appeals to audience members’ needs and motivates them to action. If your persuasive speaking goals include a call to action, you may want to consider this organizational pattern. We already learned about the five steps of Monroe’s Motivated Sequence in Chapter 9 “Preparing a Speech” , but we will review them here with an example:

• Hook the audience by making the topic relevant to them.
• Imagine living a full life, retiring, and slipping into your golden years. As you get older you become more dependent on others and move into an assisted-living facility. Although you think life will be easier, things get worse as you experience abuse and mistreatment from the staff. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. Elder abuse is a common occurrence, and unlike child abuse, there are no laws in our state that mandate complaints of elder abuse be reported or investigated.
• Cite evidence to support the fact that the issue needs to be addressed.
• According to the American Psychological Association, one to two million elderly US Americans have been abused by their caretakers. In our state, those in the medical, psychiatric, and social work field are required to report suspicion of child abuse but are not mandated to report suspicions of elder abuse.
• Offer a solution and persuade the audience that it is feasible and well thought out.
• There should be a federal law mandating that suspicion of elder abuse be reported and that all claims of elder abuse be investigated.
• Take the audience beyond your solution and help them visualize the positive results of implementing it or the negative consequences of not.
• Elderly people should not have to live in fear during their golden years. A mandatory reporting law for elderly abuse will help ensure that the voices of our elderly loved ones will be heard.
• Call your audience to action by giving them concrete steps to follow to engage in a particular action or to change a thought or behavior.
• I urge you to take action in two ways. First, raise awareness about this issue by talking to your own friends and family. Second, contact your representatives at the state and national level to let them know that elder abuse should be taken seriously and given the same level of importance as other forms of abuse. I brought cards with the contact information for our state and national representatives for this area. Please take one at the end of my speech. A short e-mail or phone call can help end the silence surrounding elder abuse.

Key Takeaways

• Arguments are formed by making claims that are supported by evidence. The underlying justification that connects the claim and evidence is the warrant. Arguments can have strong or weak warrants, which will make them more or less persuasive.
• Good persuasive speech topics are current, controversial (but not inflammatory), and important to the speaker and society.
• When audience members agree with the proposal, focus on intensifying their agreement and moving them to action.
• When audience members are neutral in regards to the proposition, provide background information to better inform them about the issue and present information that demonstrates the relevance of the topic to the audience.
• When audience members disagree with the proposal, focus on establishing your credibility, build common ground with the audience, and incorporate counterarguments and refute them.
• Propositions of fact focus on establishing that something “is or isn’t” or is “true or false.”
• Propositions of value focus on persuading an audience that something is “good or bad,” “right or wrong,” or “desirable or undesirable.”
• Propositions of policy advocate that something “should or shouldn’t” be done.
• Persuasive speeches can be organized using the following patterns: problem-solution, cause-effect, cause-effect-solution, or Monroe’s Motivated Sequence.
• Getting integrated: Give an example of persuasive messages that you might need to create in each of the following contexts: academic, professional, personal, and civic. Then do the same thing for persuasive messages you may receive.
• To help ensure that your persuasive speech topic is persuasive and not informative, identify the claims, evidence, and warrants you may use in your argument. In addition, write a thesis statement that refutes your topic idea and identify evidence and warrants that could support that counterargument.
• Determine if your speech is primarily a proposition of fact, value, or policy. How can you tell? Identify an organizational pattern that you think will work well for your speech topic, draft one sentence for each of your main points, and arrange them according to the pattern you chose.

Bone, J. E., Cindy L. Griffin, and T. M. Linda Scholz, “Beyond Traditional Conceptualizations of Rhetoric: Invitational Rhetoric and a Move toward Civility,” Western Journal of Communication 72 (2008): 436.

Gearhart, S. M., “The Womanization of Rhetoric,” Women’s Studies International Quarterly 2 (1979): 195–201.

Ryan, K. J., and Elizabeth J. Natalle, “Fusing Horizons: Standpoint Hermenutics and Invitational Rhetoric,” Rhetoric Society Quarterly 31 (2001): 69–90.

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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6.1: The Topic, General Purpose, Specific Purpose, and Thesis

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Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a general purpose, a specific purpose statement, and crafting a central idea, or thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

Selecting a Topic

Generally, speakers focus on one or more interrelated topics—relatively broad concepts, ideas, or problems that are relevant for particular audiences. The most common way that speakers discover topics is by simply observing what is happening around them—at their school, in their local government, or around the world. Student government leaders, for example, speak or write to other students when their campus is facing tuition or fee increases, or when students have achieved something spectacular, like lobbying campus administrators for lower student fees and succeeding. In either case, it is the situation that makes their speeches appropriate and useful for their audience of students and university employees. More importantly, they speak when there is an opportunity to change a university policy or to alter the way students think or behave in relation to a particular event on campus.

But you need not run for president or student government in order to give a meaningful speech. On the contrary, opportunities abound for those interested in engaging speech as a tool for change. Perhaps the simplest way to find a topic is to ask yourself a few questions. See the textbox entitled “Questions for Selecting a Topic” for a few questions that will help you choose a topic.

Students speak about what is interesting to them and their audiences. What topics do you think are relevant today? There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. David Zarefsky (2010) also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed in the textbox did not yield an appropriate or interesting topic. Starting with a topic you are already interested in will likely make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech.

Questions for Selecting a Topic

• What important events are occurring locally, nationally and internationally?
• What do I care about most?
• Is there someone or something I can advocate for?
• What makes me angry/happy?
• What beliefs/attitudes do I want to share?
• Is there some information the audience needs to know?

Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about breeds of dogs. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve.

Formulating the Purpose Statements

By honing in on a very specific topic, you begin the work of formulating your purpose statement. In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve (2004). For instance, the home design enthusiast might write the following specific purpose statement: At the end of my speech, the audience will learn the pro’s and con’s of flipping houses . In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do. Some of your professors may ask that you include the general purpose and add the specific purpose.

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your talk, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a central idea, or thesis statement that you will share with your audience.

Depending on your instructor’s approach, a thesis statement may be written two different ways. A thesis statement may encapsulate the main points of a speech in just a sentence or two, and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement for a speech, like the thesis of a research-based essay, should be easily identifiable and ought to very succinctly sum up the main points you will present. Some instructors prefer that your thesis, or central idea, be a single, declarative statement providing the audience with an overall statement that provides the essence of the speech, followed by a separate preview statement.

If you are a Harry Potter enthusiast, you may write a thesis statement (central idea) the following way using the above approach: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella like story having gone from relatively humble beginnings, through personal struggles, and finally success and fame .

Writing the Preview Statement

However, some instructors prefer that you separate your thesis from your preview statement. A preview statement (or series of statements) is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to open your Waze app, it would tell you exactly how to get there. Best of all, you would know what to look for! So, if we take our J.K Rowling example, let’s rewrite that using this approach separating out the thesis and preview:

J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella like rags to riches story. First, I will tell you about J.K. Rowling’s humble beginnings. Then, I will describe her personal struggles as a single mom. Finally, I will explain how she overcame adversity and became one of the richest women in the United Kingdom.

There is no best way to approach this. This is up to your instructor.

Writing the Body of Your Speech

Once you have finished the important work of deciding what your speech will be about, as well as formulating the purpose statement and crafting the thesis, you should turn your attention to writing the body of your speech. All of your main points are contained in the body, and normally this section is prepared well before you ever write the introduction or conclusion. The body of your speech will consume the largest amount of time to present; and it is the opportunity for you to elaborate on facts, evidence, examples, and opinions that support your thesis statement and do the work you have outlined in the specific purpose statement. Combining these various elements into a cohesive and compelling speech, however, is not without its difficulties, the first of which is deciding which elements to include and how they ought to be organized to best suit your purpose.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

~ Dieter Rams

Contributors and Attributions

• Template:ContribCCComm105

Writing Speeches

Quick links, keeping focus: the central point, main supporting points, introductions, conclusions.

Writing a speech consists of composing the central point or thesis, the main-point sentences, the introduction and conclusion, and planning effective oral style.

Since the organization of a speech is critical to the writing process, consult our organization page.

The central point is the message you attempt to communicate to your audience. Keeping focus on the central point is fundamental to speech writing.

Sometimes the central point is a thesis; sometimes the central point is a hypothesis. Sometimes, there is no stated thesis or hypothesis, but there is always a central idea and purpose that keeps you and your audience focused.

The Student Resources information on purpose is useful if you’re unsure about the central point.

For an additional resource related to writing for speeches, use The Writing Center, University of North Carolina at Chapel Hill , especially the “What’s your purpose?” section.

A thesis is a concise statement of your central point, normally included in the introduction and conclusion of a speech. However, your speech doesn’t have to be an argumentative to include a thesis statement.

A purpose statement is a clear statement about the objective you hope to accomplish. Whenever you write a speech, you have a purpose statement, although the purpose statement isn’t always explicitly stated—and it can get confused with a thesis statement. For help with the differences between a thesis and a purpose statement, we recommend “Thesis and Purpose Statements” by The Writing Center, University of Wisconsin-Madison.

If a thesis is necessary, the thesis section of the thesis section of the written rhetoric page may help as well.

There is no formula for success, but this video covers the essentials on speech thesis sentences.

The thesis is what you argue, and the main points are how you argue it. Because they’re so intertwined, you should carefully consider the main supporting points as you write your thesis. In other words, figure out what you intend to say before you try to capture it in a thesis.

Below are a few suggestions that experienced speech writers use when writing thesis statements:

• Use a declarative sentence; not a question.
• Use a complete sentence.
• General thesis : “We honor Elie Wiesel for his noble characteristics and his campaign against ethnic oppression.”
• Specific thesis : “We honor Elie Wiesel for his determination, consistency, and for his faithfulness to Yahweh throughout his life-long campaign against ethnic oppression.”
• General : Foreign policies in the Middle East.
• Focused : An analysis of the ways the United States has reacted to economic changes due to the oil industry in the Middle East.
• Example 1: If you’re speaking to elementary schoolers, it would be inappropriate to use graduate level vocabulary.
• Example 2: If you’re talking about architecture at an electrical engineering conference, use the thesis to connect the expected topic to the unexpected topic.

Here are a few high quality thesis examples (though possibly obscure topics):

• “The process the United States would go through to use a nuclear weapon can be broken down into two stages: the command from the president, and the official launch of the nuclear warhead by the crew.”
• “We honor Elie Wiesel for his determination, consistency, and for his faithfulness to Yahweh throughout his life-long campaign against ethnic oppression.”
• “Salvador Dali’s surrealist artwork can be identified through its focus on illogical scenes and exploration of the unconscious.”

For further direction, we recommend the Purdue University Online Writing Lab (OWL) as an extra resource.

The main points support your thesis. The thesis is what you argue, the main points are how you argue it. Here are a few suggestions for writing main supporting point sentences:

• If any of your main points don’t argue in favor of the thesis, either the main point or the thesis needs to be changed.
• A main point should convey the purpose and focus of its respective section.
• Use declarative statements and complete sentences to announce main supporting points.
• Limit the number of main points for the audience’s sake. If you have more than four it will be hard for the audience to remember.

To reiterate, the main points of a speech are crafted as supporting evidence for the thesis .

If your thesis is: Typical characteristics of 1960’s Latin American fiction include non-linear narratives and magical elements.

The following would be satisfactory main point sentences:

• Magical elements often appear in 1960s Latin American fiction.
• Non-linear narratives characterize magical realism in 1960s Latin American fiction.

Additional resources related to main supporting points

• University of Hawai'i Maui Community College Speech Department : general guidelines related to main points and other supporting material.
• Calvin University—What Not to Do : a document about what not to do with speech main points.
• Lumen Learning : a variety of topics relating to main points, from how many should you have to how to highlight them as main points. Start about half way down the page at the “How Many Main Points?” section. While Lumen Learning also covers different ways to organize your main points, we recommend using our organization page first.

It will help you to prepare the introduction after preparing the main points. Just consider how challenging it is to introduce a speech if you don’t know what the main ideas of your speech are.

The introduction has two main purposes: to capture the audience’s attention and to state your thesis. Introductions also preview the speech so that the audience knows where it’s headed.

There are many ways to capture the audience’s attention: quotes, statistics, examples, a short story, a fascinating topic, a gracious mention of the event that brings you together, or even a question.

Once you have the audience’s attention, state your thesis. Stating your thesis will inform the audience of the speech’s direction and will focus their attention throughout the speech.

For tips regarding introductions, we recommend the Oral Communication Center, Hamilton College . The tips are short, helpful, and if applied, will improve your introductions.

Finally, it’s also critical throughout the introduction to establish your credibility. For this reason, your introduction should be well practiced and should allow you to communicate confidence. In addition, if you have any expertise on the subject material that you believe your audience needs to know, inform them without being snooty.

Conclusions are the final remarks your audience will hear, so they’re the part that’s most likely to be remembered. So make sure you take the time to craft a clear and memorable conclusion.

In general, a conclusion should restate your central point, though in a new way. This is important because in speeches the audience can’t reread your message; they simply have to rely on memory. Restating your central point—and, depending on what your professor wants, reviewing your main supporting points--will help your message to stick.

Another way to make your speech stick is to use the conclusion to reemphasize your purpose. For example, in a persuasive speech, call people to action. In other words, be blunt about what you want them to do. If you want them to vote, tell them how they can register. If you want them to pick up painting as a hobby, then show them where they can buy painting materials.

Try to make your conclusion memorable.

By this, we mean it’s important to carefully consider your final remark to make sure it concludes on a strong note that fits your purpose. Speakers often trail off in the end, undermining their earlier work.

As a foundational resource, we recommend the Oral Communication Center, Hamilton College .

Style refers to the way words, sentences, and groups of sentences create tone and personality.

How is speech writing different than writing a paper?

Though they share many principles (ex: the preference for active voice verbs), they have different principles of style: people perceive style differently when listening than when reading.

The differences arise because the formats are different: written word and spoken word. For an analysis of the key differences between spoken and written language, we recommend the Oral Communication Center, Hamilton College .

This handout by Massachusetts Institute of Technology’s Undergraduate Research Opportunities Program contains fundamental public speaking tips. Luckily, it also contains an encompassing look at the basics of an eloquent oral style. Read the section titled “Writing for Speaking”; the list will be useful when creating sentences that sound better in oral rhetoric.

The following stylistic choices are particularly helpful with the spoken word :

• Brevity. Be as brief as possible. This article by Judith Kilborn (The Write Place, St. Cloud State University) provides a few ways to reduce wordiness.
• Prefer shorter sentences to longer ones. Long sentences are harder to follow.
• First person pronouns are widely accepted in speeches.
• Repetition helps the audience remember (ex: think of the repetition in King’s “I Have a Dream.” In a paper the audience can go back and reread; they can’t do that when listening to a speech, so repetition helps the audience connect ideas and follow the argument.
• The audience doesn’t have a dictionary with them; use words that are more tuned for the vernacular ear.
• Make sure you can pronounce every word you plan on using.
• Use transitions or “ signposts ” to announce, signal, and recap. This allows the audience to know where you’re and what to expect.
• Abstract : There are several possible outcomes that this decision can lead to.
• Concrete : Our choice to intervene in the Middle East can lead to destabilized elections, political turmoil, and religious conflict.
• Dry sentence : A family member was hit by an animal.
• Descriptive sentence : Grandma got run over by a reindeer.
• The use of contractions is generally preferred in public speaking; contractions are more conversational, which tends to be preferred in public speaking. Say these two sentences aloud and you’ll agree: “I do not think that is a good idea” or “I don’t think that’s a good idea.”
• Parallelism and alliteration create rhythm in a speech; use them wisely.
• Use inclusive language .

For further style advice, though not specifically for the spoken word, use our written style resource.

For further direction, please stop in the Rhetoric Center.

Additional resources and tips related to oral style

• Stand up, Speak out (University of Michigan Libraries) : An extensive and comprehensive resource on effective oral communication. Pay particular attention to the following sections: “Imagery,” “Rhythm,” “Parallelism,” “Alliteration,” and “Assonance.”
• Oral Communication Center, Hamilton College : A list of phrases to avoid for various reasons in oral rhetoric.
• Oral Communication Center, Hamilton College : A list of characteristics that help make every speech successful. Warning: the article uses language to make it sound like a checklist for an A on every speech; this is not the case. However, the list is helpful nonetheless.
• Oxford Dictionaries Blog, Avoid cliches : Evoking images for an audience helps them to understand and remember your speech, but using a cliché allows the audience to listen without visualizing. A creative example of effective imagery was when on the campaign trail Bill Clinton said “I will be with you until the last dog dies.”
• Contrast, figures of speech, examples, and triads : How Winston Churchill spoke.

In the speech “Bridges should be beautiful,” Ian Firth demonstrates an awareness of oral style. For starters, his sentences are short and easy to follow. His opening is the perfect example, “The world needs bridges.”

Look at the following excerpt from Firth’s speech:

“In this case, this is in Peru. This is using grass which grows locally and is woven into ropes to build these bridges. And do you know they rebuild this every year? Because of course grass is not a durable material. So this bridge is unchanged since Inca times.”

This could’ve very well been two or three sentences in a written text, but Firth uses five short sentences. This makes him easy to follow. However, it’s not perfect. The phrase “In this case, this is in Peru,” could be shortened to simply “This is in Peru.”

At the same time, he limits the speech to three main points: bridges should be functional, safe, and beautiful. This ensures the audience won’t get lost.

Firth carefully chooses his words. He uses descriptive language to paint pictures for the audience: “Or sometimes up in the mountains, people would build these suspension bridges, often across some dizzy canyon, using a vine .” He also uses alliteration in an effective manner: “Or Robert Maillart's Salginatobel Bridge in the mountains in Switzerland —absolutely sublime .”

And he is able to easily pronounce the words he uses, even foreign phrases like “Pont Du Gard.”

Since Firth is an engineer who has designed bridges for years, this speech could’ve used highly technical language, but Firth used the vernacular to adapt to his more general audience. On occasion, when technical language was inevitable, Firth swiftly defined the technical terms.

In addition, Firth uses first person pronouns (“I firmly believe”). This makes him more conversational and personable.

This next example, a Boise State University commencement address, is more of a mixed result than Firth’s speech: it embodies both good and bad oral style.

Let’s start with what Tiara Thompson does well. In the beginning, she uses descriptive language that invokes images. The following are examples: “As my fingers fly over the keys,” and “spacebar still blinking.” She also uses parallelism, as you can clearly hear around 3:25.

However, the style can be improved (amongst other aspects of speech writing).

Towards the end of the speech, she uses more abstract language and seldomly gives examples. The speech would’ve been more effective if she kept using descriptive language and if more examples were used towards the end. Her language becomes vague and abstract when she thanks the teachers for their hard work, not recognizing any one of them individually. As an alternative, consider: how much more effective would it have been if she gave an example of a teacher working hard and afterhours to help her succeed on an assignment ? After that example, she could’ve generalized it to include all the teachers at her college.

In addition, the language she uses at the end of the speech gradually becomes more and more clichéd. For example, at 5:08, she says, “make this moment last” and “we are so fortunate to be where we are.” Clichés make imagery harder, as we mentioned in the oral style section.

Though not necessarily related to oral style, this speech focuses on the speaker more than the average commencement. If she focused on something else, her audience would’ve been able to connect with her more. (What works better: a political speech with a politician rambling on about themself or one where the politician identifies with problems larger than themselves, such as a Detroit congressperson sympathizing with the victims of the Flint water crisis?)

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Home / Guides / Writing Guides / Parts of a Paper / How to Write a Strong Thesis Statement

How to Write a Strong Thesis Statement

A thesis can be found in many places—a debate speech, a lawyer’s closing argument, even an advertisement. But the most common place for a thesis statement (and probably why you’re reading this article) is in an essay.

Whether you’re writing an argumentative paper, an informative essay, or a compare/contrast statement, you need a thesis. Without a thesis, your argument falls flat and your information is unfocused. Since a thesis is so important, it’s probably a good idea to look at some tips on how to put together a strong one.

Guide Overview

What is a “thesis statement” anyway.

• 2 categories of thesis statements: informative and persuasive
• 2 styles of thesis statements
• Formula for a strong argumentative thesis
• The qualities of a solid thesis statement (video)

You may have heard of something called a “thesis.” It’s what seniors commonly refer to as their final paper before graduation. That’s not what we’re talking about here. That type of thesis is a long, well-written paper that takes years to piece together.

Instead, we’re talking about a single sentence that ties together the main idea of any argument . In the context of student essays, it’s a statement that summarizes your topic and declares your position on it. This sentence can tell a reader whether your essay is something they want to read.

2 Categories of Thesis Statements: Informative and Persuasive

Just as there are different types of essays, there are different types of thesis statements. The thesis should match the essay.

For example, with an informative essay, you should compose an informative thesis (rather than argumentative). You want to declare your intentions in this essay and guide the reader to the conclusion that you reach.

To make a peanut butter and jelly sandwich, you must procure the ingredients, find a knife, and spread the condiments.

This thesis showed the reader the topic (a type of sandwich) and the direction the essay will take (describing how the sandwich is made).

Most other types of essays, whether compare/contrast, argumentative, or narrative, have thesis statements that take a position and argue it. In other words, unless your purpose is simply to inform, your thesis is considered persuasive. A persuasive thesis usually contains an opinion and the reason why your opinion is true.

Peanut butter and jelly sandwiches are the best type of sandwich because they are versatile, easy to make, and taste good.

In this persuasive thesis statement, you see that I state my opinion (the best type of sandwich), which means I have chosen a stance. Next, I explain that my opinion is correct with several key reasons. This persuasive type of thesis can be used in any essay that contains the writer’s opinion, including, as I mentioned above, compare/contrast essays, narrative essays, and so on.

2 Styles of Thesis Statements

Just as there are two different types of thesis statements (informative and persuasive), there are two basic styles you can use.

The first style uses a list of two or more points . This style of thesis is perfect for a brief essay that contains only two or three body paragraphs. This basic five-paragraph essay is typical of middle and high school assignments.

C.S. Lewis’s Chronicles of Narnia series is one of the richest works of the 20th century because it offers an escape from reality, teaches readers to have faith even when they don’t understand, and contains a host of vibrant characters.

In the above persuasive thesis, you can see my opinion about Narnia followed by three clear reasons. This thesis is perfect for setting up a tidy five-paragraph essay.

In college, five paragraph essays become few and far between as essay length gets longer. Can you imagine having only five paragraphs in a six-page paper? For a longer essay, you need a thesis statement that is more versatile. Instead of listing two or three distinct points, a thesis can list one overarching point that all body paragraphs tie into.

Good vs. evil is the main theme of Lewis’s Narnia series, as is made clear through the struggles the main characters face in each book.

In this thesis, I have made a claim about the theme in Narnia followed by my reasoning. The broader scope of this thesis allows me to write about each of the series’ seven novels. I am no longer limited in how many body paragraphs I can logically use.

Formula for a Strong Argumentative Thesis

One thing I find that is helpful for students is having a clear template. While students rarely end up with a thesis that follows this exact wording, the following template creates a good starting point:

___________ is true because of ___________, ___________, and ___________.

Conversely, the formula for a thesis with only one point might follow this template:

___________________ is true because of _____________________.

Students usually end up using different terminology than simply “because,” but having a template is always helpful to get the creative juices flowing.

The Qualities of a Solid Thesis Statement

When composing a thesis, you must consider not only the format, but other qualities like length, position in the essay, and how strong the argument is.

Length: A thesis statement can be short or long, depending on how many points it mentions. Typically, however, it is only one concise sentence. It does contain at least two clauses, usually an independent clause (the opinion) and a dependent clause (the reasons). You probably should aim for a single sentence that is at least two lines, or about 30 to 40 words long.

Position: A thesis statement always belongs at the beginning of an essay. This is because it is a sentence that tells the reader what the writer is going to discuss. Teachers will have different preferences for the precise location of the thesis, but a good rule of thumb is in the introduction paragraph, within the last two or three sentences.

Strength: Finally, for a persuasive thesis to be strong, it needs to be arguable. This means that the statement is not obvious, and it is not something that everyone agrees is true.

Example of weak thesis:

Peanut butter and jelly sandwiches are easy to make because it just takes three ingredients.

Most people would agree that PB&J is one of the easiest sandwiches in the American lunch repertoire.

Example of a stronger thesis:

Peanut butter and jelly sandwiches are fun to eat because they always slide around.

This is more arguable because there are plenty of folks who might think a PB&J is messy or slimy rather than fun.

Composing a thesis statement does take a bit more thought than many other parts of an essay. However, because a thesis statement can contain an entire argument in just a few words, it is worth taking the extra time to compose this sentence. It can direct your research and your argument so that your essay is tight, focused, and makes readers think.

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• Review Article
• Published: 14 May 2024

The speech neuroprosthesis

• Alexander B. Silva   ORCID: orcid.org/0000-0003-0838-4136 1 , 2 ,
• Kaylo T. Littlejohn 1 , 2 , 3 ,
• Jessie R. Liu   ORCID: orcid.org/0000-0001-9316-7624 1 , 2 ,
• David A. Moses 1 , 2 &
• Edward F. Chang   ORCID: orcid.org/0000-0003-2480-4700 1 , 2  

Nature Reviews Neuroscience ( 2024 ) Cite this article

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• Cognitive neuroscience
• Neuroscience

Loss of speech after paralysis is devastating, but circumventing motor-pathway injury by directly decoding speech from intact cortical activity has the potential to restore natural communication and self-expression. Recent discoveries have defined how key features of speech production are facilitated by the coordinated activity of vocal-tract articulatory and motor-planning cortical representations. In this Review, we highlight such progress and how it has led to successful speech decoding, first in individuals implanted with intracranial electrodes for clinical epilepsy monitoring and subsequently in individuals with paralysis as part of early feasibility clinical trials to restore speech. We discuss high-spatiotemporal-resolution neural interfaces and the adaptation of state-of-the-art speech computational algorithms that have driven rapid and substantial progress in decoding neural activity into text, audible speech, and facial movements. Although restoring natural speech is a long-term goal, speech neuroprostheses already have performance levels that surpass communication rates offered by current assistive-communication technology. Given this accelerated rate of progress in the field, we propose key evaluation metrics for speed and accuracy, among others, to help standardize across studies. We finish by highlighting several directions to more fully explore the multidimensional feature space of speech and language, which will continue to accelerate progress towards a clinically viable speech neuroprosthesis.

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Acknowledgements

The authors are incredibly grateful to the many people who enrolled in the aforedescribed studies. A.B.S. was supported by the National Institute on Deafness and Other Communication Disorders of the National Institutes of Health under award number F30DC021872. K.T.L. is supported by the National Science Foundation GRFP. J.R.L. and D.A.M. were supported by the National Institutes of Health grant U01 DC018671-01A1.

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Alexander B. Silva, Kaylo T. Littlejohn, Jessie R. Liu, David A. Moses & Edward F. Chang

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Kaylo T. Littlejohn

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Contributions

E.F.C. and A.B.S. researched data for the article and contributed substantially to discussion of the content. All authors wrote the article and reviewed and/or edited the manuscript before submission.

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Correspondence to Edward F. Chang .

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Competing interests.

D.A.M., J.R.L. and E.F.C. are inventors on a pending provisional UCSF patent application that is relevant to the neural-decoding approaches surveyed in this work. E.F.C. is an inventor on patent application PCT/US2020/028926, D.A.M. and E.F.C. are inventors on patent application PCT/US2020/043706 and E.F.C. is an inventor on patent US9905239B2, which are broadly relevant to the neural-decoding approaches surveyed in this work. EFC is co-founder of Echo Neurotechnologies, LLC. All other authors declare no competing interests.

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Nature Reviews Neuroscience thanks Gregory Cogan, who co-reviewed with Suseendrakumar Duraivel; Marcel van Gerven; Christian Herff; and Cynthia Chestek for their contribution to the peer review of this work.

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Supplementary information

Supplementary information.

Speech-motor disorder referring to an inability to move the vocal-tract muscles to articulate speech.

A disorder of understanding or expressing language.

This is an instruction given to individuals with vocal-tract paralysis to attempt to speak the best they can, despite lack of the attempt being intelligible.

A speech-synthesis approach that relies on matching neural activity with discrete units of a speech waveform that are then concatenated together.

The pathway through which motor commands from the cortex reach the muscles of the vocal tract. At a high level, cortical motor neurons send axons via the corticobulbar tract which terminate in cranial nerve nuclei in the brainstem. Second-order motor neurons in the cranial nerve nuclei then send axons, that bundle and form cranial nerves, to innervate the muscles of the vocal tract.

The preferred resonating frequencies of the vocal tract that are critical for forming different vowel sounds.

Models that are trained to capture the statistical patterns of word occurrences in natural language.

This refers to a clinical condition in which a participant retains cognitive capacity but has limited voluntary motor function. Locked-in syndrome is a spectrum, ranging from fully locked in states (no residual voluntary motor function) to partially locked in states (some residual voluntary motor function such as head movements).

An attempt to move vocal-tract muscles without attempting to vocalize.

This area of the cortex is composed of the precentral and postcentral gyri, primarily responsible for motor control and sensation, respectively.

This is an instruction given to individuals with vocal-tract paralysis to attempt to speak the best they can, but without vocalizing.

The vocal-tract muscle groups that are important for producing (articulating) speech, including the lips, jaw, tongue and larynx.

The arrangement and structure of words to form coherent sentences.

An inability to contract and move the speech articulators, often caused by injury to descending motor-neuron tracts in the brainstem.

The law that generally proposes that the frequencies of items are inversely proportional to their ranks.

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Silva, A.B., Littlejohn, K.T., Liu, J.R. et al. The speech neuroprosthesis. Nat. Rev. Neurosci. (2024). https://doi.org/10.1038/s41583-024-00819-9

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Home » Perspective » Why removing protections on social media – in the name of free speech – is bad for peacebuilding

Why removing protections on social media – in the name of free speech – is bad for peacebuilding

By Paul Reilly, the Conversation, published on May 13, 2024

On May 16 the world will mark the U.N. International Day of Living Together in Peace. It is a rallying call for people to  listen respectfully  to others and promote tolerance and understanding. 

Perhaps someone should tell tech entrepreneurs Mark Zuckerberg and Elon Musk. The online platforms they head up – Facebook, Instagram, Twitter/X – have become synonymous with fake news, hate speech, misinformation and other online harms. 

Social media has been widely blamed for destabilizing democracies and fomenting civil unrest in Europe and North America. In July 2023, the French president, Emmanuel Macron,  proposed  restricting access to online platforms in order to quell rioting. 

This is a far cry from 2009, when Facebook  proudly claimed  it had created “friendships” between seemingly irredeemably rival groups: Sunni and Shia Muslims, Muslims and Jews, Pakistanis and Indians, Greeks and Turks, conservatives and liberals. 

“Peace on Facebook” was a classic example of what social scientist Nicholas John  refers  to as “social media bulls–t.” Such PR blurbs are designed to convince the public these tech companies are a force for good. They purposefully describe themselves as “platforms” – rather than commercial entities – to emphasize how benign they are. 

In reality, these companies financially benefit from every click, like, share and comment users on their platforms make. The more inflammatory the content, the more profitable it is.  My research  shows that such online incivility only makes it harder to promote peaceful coexistence.

Divisive content

There appears little chance of social media platforms taking stronger action to remove divisive content. Since tech entrepreneur Elon Musk’s acquisition of the X (formerly Twitter) microblogging platform in October 2022, the guardrails designed to protect minorities have, in fact, been dismantled. 

Twitter’s Trust and Safety Council was dissolved in December 2022. This move, among many other policy changes, prompted an insider to go public with fears  that the site could no longer protect users from trolling, disinformation and sexual exploitation.

Musk has reportedly described himself as a  “free-speech absolutist.” This is particularly problematic for those whose real job it is to promote peace in deeply divided societies.

There is already  extensive evidence  that online platforms such as Facebook and X (formerly Twitter) have been used to spread hate speech. They have been used to incite sectarian violence, too, in countries including  India  and  Myanmar . 

In Sri Lanka, following anti-Muslim rioting in 2018, Facebook  issued an apology  for its role in the unrest. The company hired Article One, the human-rights consultancy, to investigate what had happened. It concluded that the hate speech and misinformation that was amplified by Facebook users online “may have led” to violence offline.

Amplified rumors

My research  shows that rumors, misinformation and disinformation have frequently been amplified by social media during contentious parades and protests in Northern Ireland. There is little evidence that such online activity inevitably leads to sectarian rioting. The indirect effects of online incivility, however, is that it makes it harder to promote reconciliation between former antagonists. 

In effect, online platforms at present focus more attention on what divides rather than unites different communities. 

Research shows that  unsupervised intergroup contact , both on and offline, is unlikely to foster positive peace in societies that are transitioning out of conflict. Reducing prejudices against outgroups is much easier when there are rules in place to respond to content that inflames tensions between different communities. In other words, rival groups are unlikely to find common ground in unregulated online spaces where hate speech flourishes. 

Clearly, frequent exposure to the online hate speech amplified by social media platforms is unlikely to aid peacebuilding. Communities who do not typically share the same physical space are unlikely to think differently about each other when they see such negative stereotypes being perpetuated online.

Social media such as Facebook and X might not be the best place to promote peace. These platforms are designed to generate profit, not improve community relations. 

For intergroup dialogue in contemporary societies to be effective, minorities and vulnerable communities need stronger protections, not less. A  public service internet , guardrails included, might be a better way to promote reconciliation in divided societies. Paul Reilly is senior lecturer in communications, media and democracy at the University of Glasgow. The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.

The Free Speech Center newsletter offers a digest of First Amendment- and news media-related news every other week. Subscribe for free here:  https://bit.ly/3kG9uiJ

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