how to write a research proposal video

How to write a good research proposal (in 9 steps)

A good research proposal is one of the keys to academic success. For bachelor’s and master’s students, the quality of a research proposal often determines whether the master’s program= can be completed or not. For PhD students, a research proposal is often the first step to securing a university position. This step-by-step manual guides you through the main stages of proposal writing.

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1. Find a topic for your research proposal

2. develop your research idea, 3. conduct a literature review for your research proposal, 4. define a research gap and research question, 5. establish a theoretical framework for your research proposal, 6. specify an empirical focus for your research proposal, 7. emphasise the scientific and societal relevance of your research proposal, 8. develop a methodology in your research proposal, 9. illustrate your research timeline in your research proposal.

Finding a topic for your research is a crucial first step. This decision should not be treated lightly.

Writing a master’s thesis takes a minimum of several weeks. In the case of PhD dissertations, it takes years. That is a long time! You don’t want to be stuck with a topic that you don’t care about.

How to find a research topic? Start broadly: Which courses did you enjoy? What issues discussed during seminars or lectures did you like? What inspired you during your education? And which readings did you appreciate?

Take a blank piece of paper. Write down everything that comes to your mind. It will help you to reflect on your interests.

Then, think more strategically. Maybe you have a rough idea of where you would like to work after graduation. Maybe a specific sector. Or even a particular company. If so, you could strategically alight your thesis topic with an issue that matters to your dream employer. Or even ask for a thesis internship.

Once you pinpoint your general topic of interest, you need to develop your idea.

Your idea should be simultaneously original, make a scientific contribution, prepare you for the (academic) job market, and be academically sound.

Freaking out yet?! Take a deep breath.

First, keep in mind that your idea should be very focused. Master and PhD students are often too ambitious. Your time is limited. So you need to be pragmatic. It is better to make a valuable contribution to a very specific question than to aim high and fail to meet your objectives.

Second, writing a research proposal is not a linear process. Start slowly by reading literature about your topic of interest. You have an interest. You read. You rethink your idea. You look for a theoretical framework. You go back to your idea and refine it. It is a process.

Remember that a good research proposal is not written in a day.

And third, don’t forget: a good proposal aims to establish a convincing framework that will guide your future research. Not to provide all the answers already. You need to show that you have a feasible idea.

If you are looking to elevate your writing and editing skills, I highly recommend enrolling in the course “ Good with Words: Writing and Editing Specialization “, which is a 4 course series offered by the University of Michigan. This comprehensive program is conveniently available as an online course on Coursera, allowing you to learn at your own pace. Plus, upon successful completion, you’ll have the opportunity to earn a valuable certificate to showcase your newfound expertise!

Academic publications (journal articles and books) are the foundation of any research. Thus, academic literature is a good place to start. Especially when you still feel kind of lost regarding a focused research topic.

Type keywords reflecting your interests, or your preliminary research idea, into an academic search engine. It can be your university’s library, Google Scholar , Web of Science , or Scopus . etcetera.

Look at what has been published in the last 5 years, not before. You don’t want to be outdated.

Download interesting-sounding articles and read them. Repeat but be cautious: You will never be able to read EVERYTHING. So set yourself a limit, in hours, days or number of articles (20 articles, for instance).

Now, write down your findings. What is known about your topic of interest? What do scholars focus on? Start early by writing down your findings and impressions.

Once you read academic publications on your topic of interest, ask yourself questions such as:

• Is there one specific aspect of your topic of interest that is neglected in the existing literature?
• What do scholars write about the existing gaps on the topic? What are their suggestions for future research?
• Is there anything that YOU believe warrants more attention?
• Do scholars maybe analyze a phenomenon only in a specific type of setting?

Asking yourself these questions helps you to formulate your research question. In your research question, be as specific as possible.

And keep in mind that you need to research something that already exists. You cannot research how something develops 20 years into the future.

A theoretical framework is different from a literature review. You need to establish a framework of theories as a lens to look at your research topic, and answer your research question.

A theory is a general principle to explain certain phenomena. No need to reinvent the wheel here.

It is not only accepted but often encouraged to make use of existing theories. Or maybe you can combine two different theories to establish your framework.

It also helps to go back to the literature. Which theories did the authors of your favourite publications use?

There are only very few master’s and PhD theses that are entirely theoretical. Most theses, similar to most academic journal publications, have an empirical section.

You need to think about your empirical focus. Where can you find answers to your research question in real life? This could be, for instance, an experiment, a case study, or repeated observations of certain interactions.

Maybe your empirical investigation will have geographic boundaries (like focusing on one city, or one country). Or maybe it focuses on one group of people (such as the elderly, CEOs, doctors, you name it).

It is also possible to start the whole research proposal idea with empirical observation. Maybe you’ve come across something in your environment that you would like to investigate further.

Pinpoint what fascinates you about your observation. Write down keywords reflecting your interest. And then conduct a literature review to understand how others have approached this topic academically.

Both master’s and PhD students are expected to make a scientific contribution. A concrete gap or shortcoming in the existing literature on your topic is the easiest way to justify the scientific relevance of your proposed research.

Societal relevance is increasingly important in academia, too.

Do the grandparent test: Explain what you want to do to your grandparents (or any other person for that matter). Explain why it matters. Do your grandparents understand what you say? If so, well done. If not, try again.

Always remember. There is no need for fancy jargon. The best proposals are the ones that use clear, straightforward language.

The methodology is a system of methods that you will use to implement your research. A methodology explains how you plan to answer your research question.

A methodology involves for example methods of data collection. For example, interviews and questionnaires to gather ‘raw’ data.

Methods of data analysis are used to make sense of this data. This can be done, for instance, by coding, discourse analysis, mapping or statistical analysis.

Don’t underestimate the value of a good timeline. Inevitably throughout your thesis process, you will feel lost at some point. A good timeline will bring you back on track.

Make sure to include a timeline in your research proposal. If possible, not only describe your timeline but add a visual illustration, for instance in the form of a Gantt chart.

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How To Write A Research Proposal

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Imagine this: you're sitting in your cluttered dorm room, surrounded by piles of books and stacks of notes. It's the middle of the night, and you're desperately trying to piece together your thoughts for that looming research proposal deadline. The pressure is on – you know this research proposal could be the ticket to kickstarting your academic career or securing that much-needed funding for your groundbreaking research idea. But how to write a research proposal? Don't worry, you're not alone. Making a research proposal can seem daunting, but fear not – with the right approach, it's entirely achievable. In this blog, we'll take you through each step of writing a research proposal, from understanding the basics to putting together a winning research proposal that grabs attention and gets results. 

What is a research proposal used for, and why is it important?

A research proposal is important because it helps determine if there is enough expertise to support your research area. It is a key part of evaluating your application, showing that your project is feasible and fits within the institution's strengths. However, the proposal is just the beginning. Your ideas will likely change as you delve deeper into your research, but it provides a clear starting point. This initial plan helps both you and the institution understand the potential direction and significance of your research, laying solid foundations for your future. 

What Things to keep in mind while writing a research proposal?

Academics often need to write research proposals to get funding for their projects. As a student, you might need to write one when applying to grad school or before starting your thesis or dissertation. A proposal helps you shape your research plans and shows why your project is valuable to funders, educational institutions, or supervisors.

• Relevance: Show your reader why your project is interesting, unique, and important.
• Context: Show that you are comfortable and knowledgeable in your field. Make it clear that you understand the current research on your topic.
• Approach: Explain why you chose your methodology. Show that you've thought carefully about the data, tools, and steps needed to do your research.
• Achievability: Make sure your project can be done within the time frame of your program or funding deadline.
• Tone: When you write research proposals or any academic work, keep it formal and objective. Remember, being clear and to the point is important. Keep your writing concise; being formal doesn't mean using fancy language.

How long should my research proposal be?

Usually, research proposals for bachelor’s and master’s theses are just a few pages. But for bigger projects like Ph.D. dissertations or asking for funding, they can be longer and more detailed. The main aim of a research proposal is to explain what your research will do clearly. So, while the length of the proposal matters less, what’s really important is that you cover all the necessary information in it.

Sections of a research proposal

Research proposals usually have a simple layout. To meet the goals we talked about earlier, here’s how to write a research proposal:

If your proposal is really long, you might want to add a summary and a list of what's inside to help your reader find their way around. Just like your dissertation or thesis, your proposal should have a title page with the following

• The title of your project
• Your supervisor’s name
• Your school and department

Introduction section of research proposal

The beginning of your proposal is like the first pitch for your project. Make it clear and brief, explaining what you want to do and why.

In your introduction:

• Introduce your topic
• Provide background and context
• Explain the problem you're addressing and your research questions

To help you with your introduction, include:

• Who might care about your topic (like scientists or policymakers)
• What's already known about it
• What's still unknown
• How your research will add new information
• Why do you think this research matters

Literature review

As you begin, it's important to show that you know about the key research on your topic. A good literature review tells your reader that your project is based on solid existing knowledge. It also shows that you're not just repeating what others have said but adding something new.

In this part, explain how your project fits into the ongoing discussion in the field by:

• Comparing different theories, methods, and debates
• Looking at the strengths and weaknesses of different ideas
• Saying how you'll use past research in your own work - whether you'll build on it, challenge it, or bring it together with new ideas

If you're not sure where to start, check out our guide on writing a literature review.

Background significance

Your background section sets the stage for your research. Here, you explain why your topic matters and what questions you're trying to answer. It's like showing the backstory of your project, giving readers a clear picture of why it's worth their attention. In your research proposal, it's crucial to cover:

• Background and why your research is important
• Your field of study
• A brief look at existing research
• The main arguments and changes happening in your area

Research design, methods, and schedule

After looking at existing research, it's time to talk about your plans in this methodology section of a research proposal. One key thing to remember when learning how to write a research proposal is to include details about your research methods, like how you'll collect data and analyse it. Here's what your materials and methods in research proposal should cover:

• What kind of research you'll be doing - qualitative or quantitative, and whether you're gathering new data or using existing data.
• Whether your research is experimental, looking at connections, or describing things.
• Details about your data - if you're in social sciences, who you're studying and how you'll pick them.
• The tools you'll use to gather data - like experiments, surveys, or observations, and why they're right for your research.

When figuring out how to write a research proposal, start by clearly stating your research question and explaining why it's important and don't forget to include:

• Your timeline for the research.
• How much money do you need?
• Any problems you might face and how you'll deal with them.

Suppositions and Implications

Even though you won't know your research results until you do the work, you should have a clear idea of how your project will help and contribute to your field. Knowing how to write a research proposal also involves explaining the potential impact of your study. This part of your research proposal is extremely crucial because it explains why your research is necessary.

In this section on how to write a research proposal, make sure you cover the following:

• How your work might challenge current ideas, theories and assumptions in your field.
• Why your research is a good starting point for future studies.
• How your findings could be useful for professionals, teachers, and other researchers.
• The problems your research could potentially help solve.
• Any rules or guidelines that could change because of what you find.
• How your research could be used in schools or other places, and how that'll make things better.

Basically, in this section of a research proposal, you're not saying exactly what you'll find. Instead, you're explaining why whatever you discover will be important.

When applying for research funding, it's likely you'll need to provide a thorough budget. This demonstrates your projected costs for different aspects of your project. Be sure to review the funding body's guidelines to see what expenses they're willing to fund. For each item in your budget, include:

• Cost : How much money do you need?
• Why : Why do you need this money for your research?
• Source : How did you figure out this amount?

When you're making your budget, think about:

• Travel : Do you need to go somewhere to get your data? How will you get there, and how long will it take? What will you do there?
• Materials : Do you need any special tools or tech?
• Help : Do you need to hire someone to help with your research? What will they do, and how much will you pay them?

In this section of a research proposal, you tie everything together. Your conclusion section, much like the conclusion paragraph of an essay, gives a quick rundown of your research proposal and strengthens the purpose you've laid out. It reminds the reader of the main points and emphasises why your research matters. It's your final chance to leave a lasting impression and make a case for the importance of your work.

Bibliography

Writing a bibliography is essential alongside your literature review. In this part of your research proposal structure, unlike the review, where you explain why you chose your sources and sometimes even question them. The bibliography just lists your sources and who wrote them.

Citing depends on the style guide, like MLA , APA , or Chicago . Each has its own rules, even for unusual sources like websites or speeches. If you don't need a full bibliography, a references list with just the sources you cited is enough. If unsure, ask your supervisor.  Be sure to include:

• A list of references to important articles and texts you talked about in your research proposal.
• Choose sources that fit well with your proposed research.

Editing and proofreading a research proposal

When writing a research proposal, use the same six-step process you apply to all your writing tasks. Once you've drafted it, give it some time to cool off before proofreading. This helps you spot errors and gaps more effectively, ensuring a polished final version. Taking breaks between writing and revising enhances the quality of your work.

Common mistakes to avoid when writing a research proposal

When you’re writing a research proposal, avoid these common pitfalls: 

Being too wordy

Remember, being formal doesn't mean using fancy words. In fact, it's best to keep your writing short and direct. The clearer and more concise you are about your purpose and goals, the stronger your proposal will be.

Failing to cite relevant sources

When you do research, you contribute to what we already know about your topic. Your proposal should mention important past research in your field and explain how your work relates to it. This shows not just why your work matters but also that you know your stuff. Referencing landmark studies gives your proposal credibility and strengthens your argument.

Focusing too much on minor issues

Your research likely has many important reasons behind it, but you don't need to list them all in your proposal. Including too many details can distract from your main goal, making your proposal weaker. Focus on the big, key issues you'll address. Save the smaller details for your actual research paper. Keeping your proposal focused strengthens your argument and makes it more effective.

Failing to make a strong argument for your research

Overloading your proposal with too many minor issues can weaken it significantly, as this approach is more subjective than others. Essentially, a research proposal is a form of persuasive writing. While it's presented objectively, the aim is to convince the reader to support your work. This applies universally whether your audience is your supervisor, department head, admissions board, funding provider, or journal editor. Keeping your proposal focused enhances its persuasiveness.

Polish your writing into a stellar proposal

When you're seeking approval for research, especially when funding is involved, your proposal needs to be perfect. Spelling mistakes, grammar errors, or awkward wording can hurt your credibility. Even if you've edited carefully, it's essential to double-check. Your research deserves the strongest proposal possible to make the best impression and secure the support it needs.

If you're unsure how to write a research proposal, don't worry! There are plenty of resources and examples available to guide you through the process. We hope this blog helped you answer your question of “how to write a research proposal”. Practice is key when learning how to write a research proposal, so don't be afraid to ask for feedback and revise your proposal until it's clear and compelling.  

Frequently Asked Questions

How to write an abstract for a research proposal, what is the research proposal format , how to write a proposal for a research paper, how to write a dissertation proposal, how to write a phd proposal.

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The goal of a research proposal is twofold: to present and justify the need to study a research problem and to present the practical ways in which the proposed study should be conducted. The design elements and procedures for conducting research are governed by standards of the predominant discipline in which the problem resides, therefore, the guidelines for research proposals are more exacting and less formal than a general project proposal. Research proposals contain extensive literature reviews. They must provide persuasive evidence that a need exists for the proposed study. In addition to providing a rationale, a proposal describes detailed methodology for conducting the research consistent with requirements of the professional or academic field and a statement on anticipated outcomes and benefits derived from the study's completion.

Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005.

How to Approach Writing a Research Proposal

Your professor may assign the task of writing a research proposal for the following reasons:

• Develop your skills in thinking about and designing a comprehensive research study;
• Learn how to conduct a comprehensive review of the literature to determine that the research problem has not been adequately addressed or has been answered ineffectively and, in so doing, become better at locating pertinent scholarship related to your topic;
• Improve your general research and writing skills;
• Practice identifying the logical steps that must be taken to accomplish one's research goals;
• Critically review, examine, and consider the use of different methods for gathering and analyzing data related to the research problem; and,
• Nurture a sense of inquisitiveness within yourself and to help see yourself as an active participant in the process of conducting scholarly research.

A proposal should contain all the key elements involved in designing a completed research study, with sufficient information that allows readers to assess the validity and usefulness of your proposed study. The only elements missing from a research proposal are the findings of the study and your analysis of those findings. Finally, an effective proposal is judged on the quality of your writing and, therefore, it is important that your proposal is coherent, clear, and compelling.

Regardless of the research problem you are investigating and the methodology you choose, all research proposals must address the following questions:

• What do you plan to accomplish? Be clear and succinct in defining the research problem and what it is you are proposing to investigate.
• Why do you want to do the research? In addition to detailing your research design, you also must conduct a thorough review of the literature and provide convincing evidence that it is a topic worthy of in-depth study. A successful research proposal must answer the "So What?" question.
• How are you going to conduct the research? Be sure that what you propose is doable. If you're having difficulty formulating a research problem to propose investigating, go here for strategies in developing a problem to study.

Common Mistakes to Avoid

• Failure to be concise . A research proposal must be focused and not be "all over the map" or diverge into unrelated tangents without a clear sense of purpose.
• Failure to cite landmark works in your literature review . Proposals should be grounded in foundational research that lays a foundation for understanding the development and scope of the the topic and its relevance.
• Failure to delimit the contextual scope of your research [e.g., time, place, people, etc.]. As with any research paper, your proposed study must inform the reader how and in what ways the study will frame the problem.
• Failure to develop a coherent and persuasive argument for the proposed research . This is critical. In many workplace settings, the research proposal is a formal document intended to argue for why a study should be funded.
• Sloppy or imprecise writing, or poor grammar . Although a research proposal does not represent a completed research study, there is still an expectation that it is well-written and follows the style and rules of good academic writing.
• Too much detail on minor issues, but not enough detail on major issues . Your proposal should focus on only a few key research questions in order to support the argument that the research needs to be conducted. Minor issues, even if valid, can be mentioned but they should not dominate the overall narrative.

Procter, Margaret. The Academic Proposal.  The Lab Report. University College Writing Centre. University of Toronto; Sanford, Keith. Information for Students: Writing a Research Proposal. Baylor University; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences, Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.

Structure and Writing Style

Beginning the Proposal Process

As with writing most college-level academic papers, research proposals are generally organized the same way throughout most social science disciplines. The text of proposals generally vary in length between ten and thirty-five pages, followed by the list of references. However, before you begin, read the assignment carefully and, if anything seems unclear, ask your professor whether there are any specific requirements for organizing and writing the proposal.

A good place to begin is to ask yourself a series of questions:

• What do I want to study?
• Why is the topic important?
• How is it significant within the subject areas covered in my class?
• What problems will it help solve?
• How does it build upon [and hopefully go beyond] research already conducted on the topic?
• What exactly should I plan to do, and can I get it done in the time available?

In general, a compelling research proposal should document your knowledge of the topic and demonstrate your enthusiasm for conducting the study. Approach it with the intention of leaving your readers feeling like, "Wow, that's an exciting idea and I can’t wait to see how it turns out!"

Most proposals should include the following sections:

I.  Introduction

In the real world of higher education, a research proposal is most often written by scholars seeking grant funding for a research project or it's the first step in getting approval to write a doctoral dissertation. Even if this is just a course assignment, treat your introduction as the initial pitch of an idea based on a thorough examination of the significance of a research problem. After reading the introduction, your readers should not only have an understanding of what you want to do, but they should also be able to gain a sense of your passion for the topic and to be excited about the study's possible outcomes. Note that most proposals do not include an abstract [summary] before the introduction.

Think about your introduction as a narrative written in two to four paragraphs that succinctly answers the following four questions :

• What is the central research problem?
• What is the topic of study related to that research problem?
• What methods should be used to analyze the research problem?
• Answer the "So What?" question by explaining why this is important research, what is its significance, and why should someone reading the proposal care about the outcomes of the proposed study?

II.  Background and Significance

This is where you explain the scope and context of your proposal and describe in detail why it's important. It can be melded into your introduction or you can create a separate section to help with the organization and narrative flow of your proposal. Approach writing this section with the thought that you can’t assume your readers will know as much about the research problem as you do. Note that this section is not an essay going over everything you have learned about the topic; instead, you must choose what is most relevant in explaining the aims of your research.

To that end, while there are no prescribed rules for establishing the significance of your proposed study, you should attempt to address some or all of the following:

• State the research problem and give a more detailed explanation about the purpose of the study than what you stated in the introduction. This is particularly important if the problem is complex or multifaceted .
• Present the rationale of your proposed study and clearly indicate why it is worth doing; be sure to answer the "So What? question [i.e., why should anyone care?].
• Describe the major issues or problems examined by your research. This can be in the form of questions to be addressed. Be sure to note how your proposed study builds on previous assumptions about the research problem.
• Explain the methods you plan to use for conducting your research. Clearly identify the key sources you intend to use and explain how they will contribute to your analysis of the topic.
• Describe the boundaries of your proposed research in order to provide a clear focus. Where appropriate, state not only what you plan to study, but what aspects of the research problem will be excluded from the study.
• If necessary, provide definitions of key concepts, theories, or terms.

III.  Literature Review

Connected to the background and significance of your study is a section of your proposal devoted to a more deliberate review and synthesis of prior studies related to the research problem under investigation . The purpose here is to place your project within the larger whole of what is currently being explored, while at the same time, demonstrating to your readers that your work is original and innovative. Think about what questions other researchers have asked, what methodological approaches they have used, and what is your understanding of their findings and, when stated, their recommendations. Also pay attention to any suggestions for further research.

Since a literature review is information dense, it is crucial that this section is intelligently structured to enable a reader to grasp the key arguments underpinning your proposed study in relation to the arguments put forth by other researchers. A good strategy is to break the literature into "conceptual categories" [themes] rather than systematically or chronologically describing groups of materials one at a time. Note that conceptual categories generally reveal themselves after you have read most of the pertinent literature on your topic so adding new categories is an on-going process of discovery as you review more studies. How do you know you've covered the key conceptual categories underlying the research literature? Generally, you can have confidence that all of the significant conceptual categories have been identified if you start to see repetition in the conclusions or recommendations that are being made.

NOTE: Do not shy away from challenging the conclusions made in prior research as a basis for supporting the need for your proposal. Assess what you believe is missing and state how previous research has failed to adequately examine the issue that your study addresses. Highlighting the problematic conclusions strengthens your proposal. For more information on writing literature reviews, GO HERE .

To help frame your proposal's review of prior research, consider the "five C’s" of writing a literature review:

• Cite , so as to keep the primary focus on the literature pertinent to your research problem.
• Compare the various arguments, theories, methodologies, and findings expressed in the literature: what do the authors agree on? Who applies similar approaches to analyzing the research problem?
• Contrast the various arguments, themes, methodologies, approaches, and controversies expressed in the literature: describe what are the major areas of disagreement, controversy, or debate among scholars?
• Critique the literature: Which arguments are more persuasive, and why? Which approaches, findings, and methodologies seem most reliable, valid, or appropriate, and why? Pay attention to the verbs you use to describe what an author says/does [e.g., asserts, demonstrates, argues, etc.].
• Connect the literature to your own area of research and investigation: how does your own work draw upon, depart from, synthesize, or add a new perspective to what has been said in the literature?

IV.  Research Design and Methods

This section must be well-written and logically organized because you are not actually doing the research, yet, your reader must have confidence that you have a plan worth pursuing . The reader will never have a study outcome from which to evaluate whether your methodological choices were the correct ones. Thus, the objective here is to convince the reader that your overall research design and proposed methods of analysis will correctly address the problem and that the methods will provide the means to effectively interpret the potential results. Your design and methods should be unmistakably tied to the specific aims of your study.

Describe the overall research design by building upon and drawing examples from your review of the literature. Consider not only methods that other researchers have used, but methods of data gathering that have not been used but perhaps could be. Be specific about the methodological approaches you plan to undertake to obtain information, the techniques you would use to analyze the data, and the tests of external validity to which you commit yourself [i.e., the trustworthiness by which you can generalize from your study to other people, places, events, and/or periods of time].

When describing the methods you will use, be sure to cover the following:

• Specify the research process you will undertake and the way you will interpret the results obtained in relation to the research problem. Don't just describe what you intend to achieve from applying the methods you choose, but state how you will spend your time while applying these methods [e.g., coding text from interviews to find statements about the need to change school curriculum; running a regression to determine if there is a relationship between campaign advertising on social media sites and election outcomes in Europe ].
• Keep in mind that the methodology is not just a list of tasks; it is a deliberate argument as to why techniques for gathering information add up to the best way to investigate the research problem. This is an important point because the mere listing of tasks to be performed does not demonstrate that, collectively, they effectively address the research problem. Be sure you clearly explain this.
• Anticipate and acknowledge any potential barriers and pitfalls in carrying out your research design and explain how you plan to address them. No method applied to research in the social and behavioral sciences is perfect, so you need to describe where you believe challenges may exist in obtaining data or accessing information. It's always better to acknowledge this than to have it brought up by your professor!

V.  Preliminary Suppositions and Implications

Just because you don't have to actually conduct the study and analyze the results, doesn't mean you can skip talking about the analytical process and potential implications . The purpose of this section is to argue how and in what ways you believe your research will refine, revise, or extend existing knowledge in the subject area under investigation. Depending on the aims and objectives of your study, describe how the anticipated results will impact future scholarly research, theory, practice, forms of interventions, or policy making. Note that such discussions may have either substantive [a potential new policy], theoretical [a potential new understanding], or methodological [a potential new way of analyzing] significance.   When thinking about the potential implications of your study, ask the following questions:

• What might the results mean in regards to challenging the theoretical framework and underlying assumptions that support the study?
• What suggestions for subsequent research could arise from the potential outcomes of the study?
• What will the results mean to practitioners in the natural settings of their workplace, organization, or community?
• Will the results influence programs, methods, and/or forms of intervention?
• How might the results contribute to the solution of social, economic, or other types of problems?
• Will the results influence policy decisions?
• In what way do individuals or groups benefit should your study be pursued?
• What will be improved or changed as a result of the proposed research?
• How will the results of the study be implemented and what innovations or transformative insights could emerge from the process of implementation?

NOTE:   This section should not delve into idle speculation, opinion, or be formulated on the basis of unclear evidence . The purpose is to reflect upon gaps or understudied areas of the current literature and describe how your proposed research contributes to a new understanding of the research problem should the study be implemented as designed.

ANOTHER NOTE : This section is also where you describe any potential limitations to your proposed study. While it is impossible to highlight all potential limitations because the study has yet to be conducted, you still must tell the reader where and in what form impediments may arise and how you plan to address them.

VI.  Conclusion

The conclusion reiterates the importance or significance of your proposal and provides a brief summary of the entire study . This section should be only one or two paragraphs long, emphasizing why the research problem is worth investigating, why your research study is unique, and how it should advance existing knowledge.

Someone reading this section should come away with an understanding of:

• Why the study should be done;
• The specific purpose of the study and the research questions it attempts to answer;
• The decision for why the research design and methods used where chosen over other options;
• The potential implications emerging from your proposed study of the research problem; and
• A sense of how your study fits within the broader scholarship about the research problem.

VII.  Citations

As with any scholarly research paper, you must cite the sources you used . In a standard research proposal, this section can take two forms, so consult with your professor about which one is preferred.

• References -- a list of only the sources you actually used in creating your proposal.
• Bibliography -- a list of everything you used in creating your proposal, along with additional citations to any key sources relevant to understanding the research problem.

In either case, this section should testify to the fact that you did enough preparatory work to ensure the project will complement and not just duplicate the efforts of other researchers. It demonstrates to the reader that you have a thorough understanding of prior research on the topic.

Most proposal formats have you start a new page and use the heading "References" or "Bibliography" centered at the top of the page. Cited works should always use a standard format that follows the writing style advised by the discipline of your course [e.g., education=APA; history=Chicago] or that is preferred by your professor. This section normally does not count towards the total page length of your research proposal.

Develop a Research Proposal: Writing the Proposal. Office of Library Information Services. Baltimore County Public Schools; Heath, M. Teresa Pereira and Caroline Tynan. “Crafting a Research Proposal.” The Marketing Review 10 (Summer 2010): 147-168; Jones, Mark. “Writing a Research Proposal.” In MasterClass in Geography Education: Transforming Teaching and Learning . Graham Butt, editor. (New York: Bloomsbury Academic, 2015), pp. 113-127; Juni, Muhamad Hanafiah. “Writing a Research Proposal.” International Journal of Public Health and Clinical Sciences 1 (September/October 2014): 229-240; Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005; Procter, Margaret. The Academic Proposal. The Lab Report. University College Writing Centre. University of Toronto; Punch, Keith and Wayne McGowan. "Developing and Writing a Research Proposal." In From Postgraduate to Social Scientist: A Guide to Key Skills . Nigel Gilbert, ed. (Thousand Oaks, CA: Sage, 2006), 59-81; Wong, Paul T. P. How to Write a Research Proposal. International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences , Articles, and Books. The Writing Lab and The OWL. Purdue University; Writing a Research Proposal. University Library. University of Illinois at Urbana-Champaign.

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Home » How To Write A Proposal – Step By Step Guide [With Template]

How To Write A Proposal – Step By Step Guide [With Template]

Table of Contents

How To Write A Proposal

Writing a Proposal involves several key steps to effectively communicate your ideas and intentions to a target audience. Here’s a detailed breakdown of each step:

Identify the Purpose and Audience

• Clearly define the purpose of your proposal: What problem are you addressing, what solution are you proposing, or what goal are you aiming to achieve?
• Identify your target audience: Who will be reading your proposal? Consider their background, interests, and any specific requirements they may have.

Conduct Research

• Gather relevant information: Conduct thorough research to support your proposal. This may involve studying existing literature, analyzing data, or conducting surveys/interviews to gather necessary facts and evidence.
• Understand the context: Familiarize yourself with the current situation or problem you’re addressing. Identify any relevant trends, challenges, or opportunities that may impact your proposal.

Develop an Outline

• Create a clear and logical structure: Divide your proposal into sections or headings that will guide your readers through the content.
• Introduction: Provide a concise overview of the problem, its significance, and the proposed solution.
• Background/Context: Offer relevant background information and context to help the readers understand the situation.
• Objectives/Goals: Clearly state the objectives or goals of your proposal.
• Methodology/Approach: Describe the approach or methodology you will use to address the problem.
• Timeline/Schedule: Present a detailed timeline or schedule outlining the key milestones or activities.
• Budget/Resources: Specify the financial and other resources required to implement your proposal.
• Evaluation/Success Metrics: Explain how you will measure the success or effectiveness of your proposal.
• Conclusion: Summarize the main points and restate the benefits of your proposal.

Write the Proposal

• Grab attention: Start with a compelling opening statement or a brief story that hooks the reader.
• Clearly state the problem: Clearly define the problem or issue you are addressing and explain its significance.
• Present your proposal: Introduce your proposed solution, project, or idea and explain why it is the best approach.
• State the objectives/goals: Clearly articulate the specific objectives or goals your proposal aims to achieve.
• Provide supporting information: Present evidence, data, or examples to support your claims and justify your proposal.
• Explain the methodology: Describe in detail the approach, methods, or strategies you will use to implement your proposal.
• Address potential concerns: Anticipate and address any potential objections or challenges the readers may have and provide counterarguments or mitigation strategies.
• Recap the main points: Summarize the key points you’ve discussed in the proposal.
• Reinforce the benefits: Emphasize the positive outcomes, benefits, or impact your proposal will have.
• Call to action: Clearly state what action you want the readers to take, such as approving the proposal, providing funding, or collaborating with you.

Review and Revise

• Proofread for clarity and coherence: Check for grammar, spelling, and punctuation errors.
• Ensure a logical flow: Read through your proposal to ensure the ideas are presented in a logical order and are easy to follow.
• Revise and refine: Fine-tune your proposal to make it concise, persuasive, and compelling.

Add Supplementary Materials

• Attach relevant documents: Include any supporting materials that strengthen your proposal, such as research findings, charts, graphs, or testimonials.
• Appendices: Add any additional information that might be useful but not essential to the main body of the proposal.

Formatting and Presentation

• Follow the guidelines: Adhere to any specific formatting guidelines provided by the organization or institution to which you are submitting the proposal.
• Use a professional tone and language: Ensure that your proposal is written in a clear, concise, and professional manner.
• Use headings and subheadings: Organize your proposal with clear headings and subheadings to improve readability.
• Pay attention to design: Use appropriate fonts, font sizes, and formatting styles to make your proposal visually appealing.
• Include a cover page: Create a cover page that includes the title of your proposal, your name or organization, the date, and any other required information.

Seek Feedback

• Share your proposal with trusted colleagues or mentors and ask for their feedback. Consider their suggestions for improvement and incorporate them into your proposal if necessary.

Finalize and Submit

• Make any final revisions based on the feedback received.
• Ensure that all required sections, attachments, and documentation are included.
• Double-check for any formatting, grammar, or spelling errors.
• Submit your proposal within the designated deadline and according to the submission guidelines provided.

Proposal Format

The format of a proposal can vary depending on the specific requirements of the organization or institution you are submitting it to. However, here is a general proposal format that you can follow:

1. Title Page:

• Include the title of your proposal, your name or organization’s name, the date, and any other relevant information specified by the guidelines.

2. Executive Summary:

•  Provide a concise overview of your proposal, highlighting the key points and objectives.
• Summarize the problem, proposed solution, and anticipated benefits.
• Keep it brief and engaging, as this section is often read first and should capture the reader’s attention.

3. Introduction:

• State the problem or issue you are addressing and its significance.
• Provide background information to help the reader understand the context and importance of the problem.
• Clearly state the purpose and objectives of your proposal.

4. Problem Statement:

• Describe the problem in detail, highlighting its impact and consequences.
• Use data, statistics, or examples to support your claims and demonstrate the need for a solution.

5. Proposed Solution or Project Description:

• Explain your proposed solution or project in a clear and detailed manner.
• Describe how your solution addresses the problem and why it is the most effective approach.
• Include information on the methods, strategies, or activities you will undertake to implement your solution.
• Highlight any unique features, innovations, or advantages of your proposal.

6. Methodology:

• Provide a step-by-step explanation of the methodology or approach you will use to implement your proposal.
• Include a timeline or schedule that outlines the key milestones, tasks, and deliverables.
• Clearly describe the resources, personnel, or expertise required for each phase of the project.

7. Evaluation and Success Metrics:

• Explain how you will measure the success or effectiveness of your proposal.
• Identify specific metrics, indicators, or evaluation methods that will be used.
• Describe how you will track progress, gather feedback, and make adjustments as needed.
• Present a detailed budget that outlines the financial resources required for your proposal.
• Include all relevant costs, such as personnel, materials, equipment, and any other expenses.
• Provide a justification for each item in the budget.

9. Conclusion:

•  Summarize the main points of your proposal.
•  Reiterate the benefits and positive outcomes of implementing your proposal.
• Emphasize the value and impact it will have on the organization or community.

10. Appendices:

• Include any additional supporting materials, such as research findings, charts, graphs, or testimonials.
•  Attach any relevant documents that provide further information but are not essential to the main body of the proposal.

Proposal Template

Here’s a basic proposal template that you can use as a starting point for creating your own proposal:

Dear [Recipient’s Name],

I am writing to submit a proposal for [briefly state the purpose of the proposal and its significance]. This proposal outlines a comprehensive solution to address [describe the problem or issue] and presents an actionable plan to achieve the desired objectives.

Thank you for considering this proposal. I believe that implementing this solution will significantly contribute to [organization’s or community’s goals]. I am available to discuss the proposal in more detail at your convenience. Please feel free to contact me at [your email address or phone number].

Yours sincerely,

Note: This template is a starting point and should be customized to meet the specific requirements and guidelines provided by the organization or institution to which you are submitting the proposal.

Proposal Sample

Here’s a sample proposal to give you an idea of how it could be structured and written:

Subject : Proposal for Implementation of Environmental Education Program

I am pleased to submit this proposal for your consideration, outlining a comprehensive plan for the implementation of an Environmental Education Program. This program aims to address the critical need for environmental awareness and education among the community, with the objective of fostering a sense of responsibility and sustainability.

Executive Summary: Our proposed Environmental Education Program is designed to provide engaging and interactive educational opportunities for individuals of all ages. By combining classroom learning, hands-on activities, and community engagement, we aim to create a long-lasting impact on environmental conservation practices and attitudes.

Introduction: The state of our environment is facing significant challenges, including climate change, habitat loss, and pollution. It is essential to equip individuals with the knowledge and skills to understand these issues and take action. This proposal seeks to bridge the gap in environmental education and inspire a sense of environmental stewardship among the community.

Problem Statement: The lack of environmental education programs has resulted in limited awareness and understanding of environmental issues. As a result, individuals are less likely to adopt sustainable practices or actively contribute to conservation efforts. Our program aims to address this gap and empower individuals to become environmentally conscious and responsible citizens.

Proposed Solution or Project Description: Our Environmental Education Program will comprise a range of activities, including workshops, field trips, and community initiatives. We will collaborate with local schools, community centers, and environmental organizations to ensure broad participation and maximum impact. By incorporating interactive learning experiences, such as nature walks, recycling drives, and eco-craft sessions, we aim to make environmental education engaging and enjoyable.

Methodology: Our program will be structured into modules that cover key environmental themes, such as biodiversity, climate change, waste management, and sustainable living. Each module will include a mix of classroom sessions, hands-on activities, and practical field experiences. We will also leverage technology, such as educational apps and online resources, to enhance learning outcomes.

Evaluation and Success Metrics: We will employ a combination of quantitative and qualitative measures to evaluate the effectiveness of the program. Pre- and post-assessments will gauge knowledge gain, while surveys and feedback forms will assess participant satisfaction and behavior change. We will also track the number of community engagement activities and the adoption of sustainable practices as indicators of success.

Budget: Please find attached a detailed budget breakdown for the implementation of the Environmental Education Program. The budget covers personnel costs, materials and supplies, transportation, and outreach expenses. We have ensured cost-effectiveness while maintaining the quality and impact of the program.

Conclusion: By implementing this Environmental Education Program, we have the opportunity to make a significant difference in our community’s environmental consciousness and practices. We are confident that this program will foster a generation of individuals who are passionate about protecting our environment and taking sustainable actions. We look forward to discussing the proposal further and working together to make a positive impact.

Thank you for your time and consideration. Should you have any questions or require additional information, please do not hesitate to contact me at [your email address or phone number].

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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What (Exactly) Is A Research Proposal?

A simple explainer with examples + free template.

By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)

Whether you’re nearing the end of your degree and your dissertation is on the horizon, or you’re planning to apply for a PhD program, chances are you’ll need to craft a convincing research proposal . If you’re on this page, you’re probably unsure exactly what the research proposal is all about. Well, you’ve come to the right place.

Overview: Research Proposal Basics

• What a research proposal is
• What a research proposal needs to cover
• How to structure your research proposal
• Example /sample proposals
• Proposal writing FAQs
• Key takeaways & additional resources

What is a research proposal?

Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how  you plan to investigate it (your methodology). 

The purpose of the research proposal (its job, so to speak) is to convince  your research supervisor, committee or university that your research is  suitable  (for the requirements of the degree program) and  manageable  (given the time and resource constraints you will face). 

The most important word here is “ convince ” – in other words, your research proposal needs to  sell  your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news). 

What goes into a research proposal?

A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:

Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:

An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

• What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
• Who it involves – female Gen-Y consumers
• In what context – the United Kingdom

So, make sure that your research proposal provides a detailed explanation of your research topic . If possible, also briefly outline your research aims and objectives , and perhaps even your research questions (although in some cases you’ll only develop these at a later stage). Needless to say, don’t start writing your proposal until you have a clear topic in mind , or you’ll end up waffling and your research proposal will suffer as a result of this.

Need a helping hand?

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it  unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But,  originality  alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is  important . In other words, what value will it add to the world if you achieve your research aims?

As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch  our video covering how to find a research topic .

It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

• How will you actually undertake your research (i.e., your methodology)?
• Is your research methodology appropriate given your research aims?
• Is your approach manageable given your constraints (time, money, etc.)?

While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:

• Will you take a qualitative , quantitative or mixed -method approach?
• What sampling strategy will you adopt?
• How will you collect your data (e.g., interviews, surveys, etc)?
• How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
• What potential limitations will your methodology carry?

So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.

How To Structure A Research Proposal

Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.

While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:

• A rich introduction and background to the proposed research
• An initial literature review covering the existing research
• An overview of the proposed research methodology
• A discussion regarding the practicalities (project plans, timelines, etc.)

In the video below, we unpack each of these four sections, step by step.

Research Proposal Examples/Samples

In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.

Proposal Writing FAQs

How long should a research proposal be.

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.

The takeaway – be sure to check with your institution before you start writing.

How do I choose a topic for my research proposal?

Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.

How do I write a literature review for my proposal?

While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.

How do I create a timeline and budget for my proposal?

We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .

Which referencing format should I use in my research proposal?

The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.

What common proposal writing mistakes do I need to look out for?

We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:

• The research topic is too broad (or just poorly articulated).
• The research aims, objectives and questions don’t align.
• The research topic is not well justified.
• The study has a weak theoretical foundation.
• The research design is not well articulated well enough.
• Poor writing and sloppy presentation.
• Poor project planning and risk management.
• Not following the university’s specific criteria.

Key Takeaways & Additional Resources

As you write up your research proposal, remember the all-important core purpose:  to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.

At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.

By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:

• Proposal Writing 101 : A Introductory Webinar
• Research Proposal Bootcamp : The Ultimate Online Course
• Template : A basic template to help you craft your proposal

If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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51 Comments

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In view of the above, I welcome more coaching.

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Bundle of thanks to you for the research proposal guide it was really good and useful if it is possible please send me the sample of research proposal

You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

Cheruiyot Moses Kipyegon

Thanks alot. It was an eye opener that came timely enough before my imminent proposal defense. Thanks, again

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I am an undergraduate student (First Degree) preparing to write my project,this video and explanation had shed more light to me thanks for your efforts keep it up.

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Thank you. This is a great insight. I am a student preparing for a PhD program. I am requested to write my Research Proposal as part of what I am required to submit before my unconditional admission. I am grateful having listened to this video which will go a long way in helping me to actually choose a topic of interest and not just any topic as well as to narrow down the topic and be specific about it. I indeed need more of this especially as am trying to choose a topic suitable for a DBA am about embarking on. Thank you once more. The video is indeed helpful.

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Hi. For my MSc medical education research, please evaluate this topic for me: Training Needs Assessment of Faculty in Medical Training Institutions in Kericho and Bomet Counties

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I need any research proposal

Thank you for these videos. I will need chapter by chapter assistance in writing my MSc dissertation

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How to Write a Video Proposal: Show Creativity to Clients

You can gain more clients by presenting your project pitch through a video proposal. But to sell your services more effectively, you must know how to do it properly.

In this post, we’ll provide a step-by-step guide on how to draft a video proposal . Along the way, we’ll also give you a free template so you can get started.

Table of Contents

How To Write A Video Proposal

You can employ various approaches to writing a proposal. But to ensure better results, make sure you follow the steps below.

Step 1: Do your research

Businesses can benefit from video production services in various ways depending on their needs. To be able to relate to their needs, you’ll need to study the industry they belong to.

You’ll also need to do a little market research to understand how these businesses connect with their target audiences. Having that information makes the process of drafting a video proposal easier.

Step 2: Choose your services carefully

Pick the services that would be the best fit for the client’s requirements. Remember that not all video content can align with all business needs. 

For instance, video ads can be useful for promoting products and services. But if you’re helping your client with credibility and authenticity, you might consider offering interviews, documentaries, or tutorials.

The target audience also matters. A younger demographic may be more receptive to animations and music videos. As for older audiences, they may prefer a more serious fare.

Step 3: Organize your video proposal into sections

Make sure that your video project proposal has an organized flow. To achieve this, we recommend using a template that arranges each section organically.

Of course, it pays actually to know the purpose of each section. More importantly, remember that knowing what section to include isn’t enough. You must also populate those sections with clearly composed sentences supporting your overall project pitch.

Using simple language is always the best approach. Note that your proposal might find its way to CEOs, managers, and business owners. 

Most, if not all of them, might have had their share of excessively hyped proposals. When it comes to video proposal creation, get straight to the point. Your potential clients mean business, and so should you.

Step 4: Create a more streamlined video proposal for existing clients 

Be more efficient when pitching a new video project to an existing client. You don’t need to use the template you used the first time you proposed to them. In fact, you can cut to the chase with a shorter proposal.

For example, you can do away with formal introductions because you already have a business relationship with the client. Instead, focus on sustaining the success you achieved with your past project. Along the way, make improvements based on what you’ve learned from previous dealings.

Step 5: Be transparent about your video production services

True, it’s always a best practice to highlight the strengths of your team. But always be careful not to promise something that your crew might not be able to deliver.

You can start writing a video proposal by providing information about your professional experience. It would be wise to support this by mentioning past projects pertaining to specific expertise (commercials, music videos, etc.).

You can also specify the video and lighting equipment that you use. The objective here is not to get technical and sound more impressive. The goal is to give your client an idea of the range of tools that you routinely use.

Free Video Proposal Template 

Get started with your video proposal by taking advantage of this free template from Fill. You’ll be able to customize a template easily and send it to a client for signing. 

Once your client is okay with your terms, he can hire you to create his video for him.

Video Proposal

Essential Elements of Video Proposal

When learning how to create a video proposal, you can do no wrong by memorizing the absolute essential elements that make up a good video proposal. So, which sections should you include?

Introduction

Capture your client’s attention with a good introduction. This section can include an interesting factoid or stat related to video marketing. 

The introduction is a brief section that helps you smoothly segue to the next part of the document. 

This section is a short summary of who you are and what services you offer. It includes your name, location, and years of experience.

The company’s mission and vision can also be included here. Some other information that can be added is your team members. Share the collective expertise of your team (directors, cinematographers, scriptwriters, etc.).

This is where a clear list of your video production services will be added. As a rule, you should also include the types of video content that you produce.

This section should include your process on how you make a video. This should give your client an idea not only of how you work but also of how you collaborate with clients.

The timeframe of the entire video production can be laid out in the document. This should include schedules for pre-production, shoots, and post-production.

A clear pricing structure should be included for all the services you provide. Each figure should be properly labeled and broken down, if necessary.

Terms and Conditions

Proper guidelines for business engagement should be listed here. Establishing your terms and conditions not only protects you but also helps avoid potential conflicts in the future.

Always include terms for payment, project scope, and termination for good measure.

This section allows potential clients to affix their signatures to signify their approval of your proposal. 

How Fill Can Help Write a Video Proposal

Allow Fill to speed up the process of drafting your video proposal. Grab a free video proposal template from Fill today by signing up for a free account. 

Andria is a seasoned content writer, specializing in document management solutions and HIPAA compliance, providing valuable insights for businesses and professionals alike.

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10 Tips on Creating a Research Program and Proposal Writing

Office of sponsored programs and research.

Start small and early. As a new faculty member-reach out to mentors (on campus and off) and inquire what might be a great first proposal to write. Given that grant funding today is more difficult to obtain than ever before, starting early in your career and capitalizing on the advantages of your "early-career" status is key. Reach out to the Office of Sponsored Programs and Research for a listening session and find grant programs specifically aimed at new faculty members. These grant programs typically do not require significant preliminary data. Instead, funding decisions rely most heavily on your promise and potential as a candidate — your training to date, your mentors, and your topic’s importance.

Early on in your career, it’s critical to envision your ultimate large grant. Drawing a Venn diagram of your research program could help communicate your research expertise to collaborators. Typically a major grant would include five aims. Once you’ve envisioned your big grant and its five aims, your next steps become clear: create component projects of that larger project by writing small grants designed to support one or more of your five specific aims. Small grants will show that each of your aims is feasible. This approach is critical as grant-review panels often see a large grant as the culmination of a growing body of work progressing from modest seed grants to larger and larger awards.

A key factor in developing a vision of your ultimate large grant will be the advice of your mentor(s). If you do not have a mentor in your department ask the chair to assign you one. It is also usually considered acceptable to seek out your own mentor. Indeed, many early-career academics assemble a mentorship team, in which each member provides guidance on different career facets (i.e., a teaching mentor, a research mentor, a work-life mentor). Consider approaching people on other campuses as well as at Coppin.

Look at who and what got funded before. Grant agencies typically list previous award recipients online. This list is critical as it shows the agency’s potential interest in supporting your area of research. Some agencies post abstracts online of both active and prior awards. They can give you a critical sense of what has been successful. Looking at the number of specific aims and the range of acceptable sample sizes will provide you with key insights as to what has appealed to your target agency in the past.

Funding agencies may post a list of prior and current grant reviewers and their affiliations online. Review the list and ask yourself if their expertise overlaps with the aims and methodology of your study. Reach out to program directors with a potential idea many months in advance of the deadline—ask for their feedback.

Spend half of your time on the abstract and aims. Writers of successful grant applications typically report that they spent 50 percent of their time on writing and revising their abstract and aims. When you finally start drafting your proposal, the specific aims should be the first thing you write — well before the background or methods sections.

Send a one-page sketch of your project abstract and aims to your mentor and co-investigators early in the grant-writing process with the goal of kicking off an iterative process of review and revision.

Why is this page so critical? Because of the nature of the peer-review process. Typically, only three or four academics are assigned as primary and secondary reviewers of your grant. The majority of review-panel members will only have read your proposal’s abstract. Therefore, it must not only provide a clear snapshot of the entire study, but also convey what is novel about your application.

Demonstrate your strengths and capabilities to do the research. These skills are a critical factor for reviewers. How do you demonstrate you can feasibly conduct the work?

• First, if possible, collaborate on the grant with senior investigators who have conducted similar projects. A senior scholar’s involvement will be a key factor supporting your potential for success, particularly if you are early in your career.
• Co-investigators should not appear in name only. Show established working relationships with them either via co-authored publications, co-presentations, and/or via an established mentoring relationship (e.g., as part of a training grant). Of course, much of this information will appear in the bio sketches in your proposal, but you cannot rely upon reviewers to connect the dots. Make it easy for reviewers by clearly noting these prior collaborations in your "preliminary studies" section.
• Finally, present evidence that you have conducted smaller-scale feasibility studies. That reassures reviewers that you, as a principal investigator, will be able to conduct your proposed aims and, ideally, translate that work into publications.

Take a focused methodological plan directly tied to your specific aims will be the most impressive to reviewers. For example, include methods in the proposal that relate directly to each of your study’s aims and don’t include additional methods that do not correspond to any aims.

You can never have too many figures or tables. They make it easy for a reviewer to quickly grasp your proposal, as compared with dense text. In addition, the act of creating them will help you to cross check your specific aims and study methods. Figures and tables can save space — reducing the amount of text necessary — which is critical to meeting the page limitations of most grant submissions. This tip is relevant for every section of your grant application:  Figures can be used to show how your specific aims interrelate, to depict study designs, and to demonstrate your anticipated results.

Seek external reviews prior to submission. The same person cannot write a grant and review it for clarity. You will miss errors, simply by virtue of your familiarity with the material. So ask colleagues to read the application. Even a generalist can read your grant proposal with the following questions in mind: Are the goals clearly stated? Does the grant extend prior work in the field? What is the impact of your potential findings?

In fact, it may be preferable for some of your proofreaders not to have expertise in your area at all — given that members of the grant-review panel will not have expertise in every aspect of your proposal.

Use the grant-review criteria as subheadings in your proposal, making it easier for the panelists to fill out their review forms. For example, reviewers typically have to complete a section on "Innovation." A clearly labeled subsection on "Innovation" not only saves the reviewer time, but gives you the opportunity to share your vision with the reviewer on innovative aspects they may not have recognized on their own.

Choose a topic that you find interesting—your expertise and passion will come through in your grant proposal. Having several grants in the pipeline and under review at the same time can help stack the deck in your favor.

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