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  1. 370+ Marketing Research Topics & Ideas for Your Paper

    Ethical Marketing Research Paper Topics. Ethical marketing revolves around the principles of honesty, fairness, and responsibility in advertising practices. With an increasing emphasis on business ethics, research in this area can yield insightful findings. Consider these awesome research paper topics related to marketing and ethics:

  2. Top 100 Marketing Research Topics For Your Paper

    The effect of social media on buying choices. Online purchasing: a study of the product characteristics buyers look for. An exploration of the differences in marketing strategies across cultures. Manipulation tactics: how brands can get more customers. A study of how customer loyalty is affected by brand image.

  3. 71+ Research Paper Topics & Ideas for Marketing Students

    Product Design & Positioning. Direct Marketing. Advertising. Purchasing & Materials Management. Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you're still confused about which area, you'd like to work with, we suggest you consult your advisor for some additional help.

  4. 100+ Amazing Marketing Research Paper Topics Ideas

    List of Marketing Research Paper Topics. If you are looking for some general, non-specific research topic, the following 50 topic ideas can prove valuable to you. The Relation Between Brand Awareness and Repeat Purchases. Components That Help Improve Brand Performance.

  5. 110 Marketing Research Essay Topic Ideas & Examples

    To help you get started, here are 110 marketing research topic ideas and examples to inspire your next essay: The impact of social media on consumer behavior. The effectiveness of influencer marketing in reaching target audiences. The role of customer reviews in purchasing decisions. The importance of brand loyalty in driving repeat business.

  6. Guide on Marketing Research Topics

    Digital Marketing Topics. Digital marketing refers to the use of digital channels, such as websites, social media, email, search engines, and mobile apps, to promote products or services, engage with audiences, and drive business growth. Here are some interesting marketing research paper topics related to the digital product promotion: Email ...

  7. 105 Marketing Research Paper Topics

    Here are some marketing research paper topics that explore this year's key trends. Influencer marketing in 2023 and its effectiveness. The impact of AI on personalized marketing strategies and enhancing customer experiences. The impact of augmented reality on consumer decision-making and brand engagement.

  8. Research Topics In Marketing (+ Free Webinar)

    Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...

  9. 233 Marketing Research Topics You Never Knew Existed

    Sport Marketing Research Topics. The role of sports hubs in the management of sports organizations. Facilities and services that help save costs on sports. Sourcing of funding for sporting activities in developing countries. The part of the World Cup and Olympic games on marketing strategies and promotional messages.

  10. 130 Market Research Essay Topic Ideas & Examples

    These market research essay topics cover a wide range of areas within the field of marketing and can be tailored to suit your specific interests and expertise. Whether you are interested in consumer behavior, advertising, product development, or market segmentation, there is sure to be a topic on this list that will inspire you to create a ...

  11. 100+ Marketing Essay Topics and Ideas

    These essays not only test your knowledge of marketing principles but also your ability to research, analyze trends, and convey complex ideas succinctly. Choosing the Right Marketing Essay Topic: A Mini Guide ... Exciting Marketing Essay Topics to Consider. Choosing a topic can be daunting, so we've compiled a diverse list of 30 engaging ...

  12. 120+ Marketing Research Paper Topics To Impress Everyone

    Sports marketing is a trendy type of marketing. Here are some sports marketing research topics you should consider. A Critical Analysis Of The Effect Of Traditional Advertising On Ticket Purchases. A Study Of How Football Teams Use Social Media Platforms (Twitter) To Gain The Loyalty Of Their Fans.

  13. 150+ Unique Marketing Research Topics for Your Upcoming Projects

    International Marketing Research Paper Topics. Marketing is the global stage where most entrepreneurs get to connect. If you are considering choosing international marketing as your research area, then the following international marketing research topics are a win-win for you! International market entry: a case study on Tim Horton's

  14. 107 Marketing Research Essay Topic Ideas & Examples

    This idea reflects the potential of the segment, as such clients are better susceptible to marketing tools. Marketing Research: Nokia. Marketing is one of the better ways of competing in such a saturated market and to improve sales, diversification is vital. Aramco Company: Marketing Research.

  15. 150 Excellent Marketing Research Topics to Achieve Top Grades

    For writing your marketing research paper, you can consider choosing topics from marketing research areas on consumer behavior, digital marketing, distribution, influential marketing, and so on. As marketing is a broad subject, identifying the best research topic from it might consume a lot of time. So, to make your topic selection process ...

  16. Marketing Articles, Research, & Case Studies

    Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS. by Shalene Gupta. Few companies can boast a customer base as loyal and engaged as BTS fans. In a case study, Doug Chung shares what marketers can learn from the boyband's savvy use of social media and authentic connection with listeners. 1.

  17. Marketing Management Research Paper Topics

    Marketing management is a diverse field encompassing various aspects of marketing, such as strategy, consumer behavior, product development, branding, and more. Below is a comprehensive list of marketing management research paper topics divided into 10 different categories, each containing 10 specific topics.

  18. 95 Market Research Essay Topic Ideas & Examples

    The significant objective of market research is to determine the capacity of the market, which allows being closer to customers and anticipating their expectations. Nokia Corporation Market Research. For the marketing of Nokia 1100 in the Indian market, Nokia adopted the logo 'Made for India'.

  19. 117 Marketing Management Essay Topic Ideas & Examples

    As a marketing management student, you may be required to write essays on various marketing topics to demonstrate your understanding of the subject. To help you get started with your marketing management essays, we have compiled a list of 117 essay topic ideas and examples that you can use for inspiration: In conclusion, marketing management ...

  20. 91 Digital Marketing Essay Topic Ideas & Examples

    Digital marketing refers to the use of internet, which is a major communication and marketing medium, to engage customers through online advertising to conduct promotions of products and services. Moonpig.com: Digital Marketing Plan. Moonpig.com is a UK-based e-retailer and pioneer in the online greeting cards market.

  21. 113 Great Research Paper Topics

    113 Great Research Paper Topics. One of the hardest parts of writing a research paper can be just finding a good topic to write about. Fortunately we've done the hard work for you and have compiled a list of 113 interesting research paper topics. They've been organized into ten categories and cover a wide range of subjects so you can easily ...

  22. 118 Digital Marketing Essay Topics & Research Titles at StudyCorgi

    This paper develops two digital marketing objectives for Taylor St Baristas, focusing on improving customer acquisition through social media marketing Facebook. Digital Marketing, Its Forms, Pros and Cons. Digital marketing refers to a marketing strategy that involves the promotion of the products or services online.

  23. A Narrative Review of LGBTQ+ Marketing Scholarship

    Marketing research on LGBTQ+ people has increased over the past two decades, entering mainstream marketing discourse - aligning with greater societal acceptance. ... The research team reviewed the papers identified to determine suitability. Of these, 12 were excluded because they did not focus on LGBTQ+ people. ... the topics covered in the ...

  24. Demand-side and Supply-side Constraints in the Market for Financial

    Working Paper 32452. DOI 10.3386/w32452. Issue Date May 2024. In this review, we argue that access to financial advice and the quality of this advice is shaped by a broad array of demand-side and supply-side constraints. While the literature has predominantly focused on conflicts of interest between advisors and clients, we highlight that the ...

  25. International Marketing Topics & Essay Examples

    15 International Marketing Topics: Best Ideas. When writing any academic work, the selection of a topic is the first step. You can try using our random topic generator - it will give you a completely new idea automatically. Or you can look at our list of 15 international marketing topics for research papers or essays.

  26. 50 Best Finance Dissertation Topics For Research Students

    Dissertation topics in Finance related to Retail and Commercial Banking. 1. The Impact of Digital Transformation on Retail and Commercial Banking: A Case Study of a Specific Bank. 2. Customer Satisfaction and Loyalty in Retail Banking: An Analysis of Service Quality Dimensions. 3.