phd media wiki

Media Agency of the Year

Phd is adweek’s global media agency of the year, with a new global ceo, $775 million in new business and an evolving internal philosophy, the omnicom agency is on the rise.

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PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. For the past decade, it has been ahead of the game when it comes to focusing on the potential of artificial intelligence and machine learning to drive marketing transformation.

That’s in part because it’s stuck close to parent company Omnicom Media Group (OMG), allowing PHD to grow its tech offerings at scale. In 2018, OMG introduced a centralized platform, Omni, that helps its agencies and clients create, plan and execute ad campaigns using data. From there, the tech offerings have evolved with OMG’s integration of generative AI technology in partnership with Microsoft. And in 2023, the parent company introduced the agency-as-a-platform (AaaP) model , which tackles clients’ problems with technology and tools.

This data-centric culture has allowed PHD to help its clients reach untapped demographics and craft media-planning strategies that marry creativity with technology. Clients have responded favorably, as PHD has retained 97% of its accounts and produced a net new business gain of $775 million with revenue growth of 10% projected for the year. New clients included Uber, McCain Foods and Grupo Bimbo. Named as ADWEEK’s Global Media Agency of the Year, PHD employs around 6,500 people in 81 offices across 74 countries, a worldwide reach that has helped it win global accounts such as Uber’s $500 million account.

During its search for a media agency partner, Uber narrowed in on three key factors: talent, technology and agility, Lee Walsh, global head of media at Uber, told ADWEEK.

“We were impressed with the capabilities and sophistication of the Omnicom tool stack. This gives us the platform to deliver greater sophistication to our campaign segmentation, activation and measurement,” Walsh said.

McCain Foods (U.S.), Nielson Financial Services (U.K.), Planeta DeAgostini (Spain and Italy), Stena Line (Europe), Mobily (Dubai), Pelago (Singapore), Rohto (Hong Kong), GetYourGuide (France), and Spin Master (Mexico).

Electrolux (Asia), Sky Betting & Gaming (U.K.), A2A (Italy), Fortum (Nordics), Rover.com (U.S.), VIVO Healthcare (India), Sun Life Financial (Hong Kong), Red Bull (Australia), G.J. Gardner Homes (New Zealand) and Unilever (Australia).

Omnicom policy precludes sharing revenue at the individual agency level; however, it did share a year-over-year percentage of growth projected at 10% for PHD in 2023.

Strategic moves:

PHD’s global client president, Francesca Hills, led the development and launch of an environmental, social and governance (ESG) platform across all of the media network’s agencies. The platform is an end-to-end solution that operationalizes ESG-driven investment. Housed within Omni Studio and aggregating the best ESG tools and activations from across the network, the platform includes a global shared knowledge database; private sustainability and DEI marketplaces; and customized tools for planning, optimization and measurement.

PHD’s leadership is 47% female and 53% male in the C-suite, with senior management at 53% female and 43% male. In addition, 10% of mid- to senior-management roles are held by employees identifying as LGBTQ+. The agency has also introduced initiatives to identify and empower the next generation of BIPOC talent and leadership, such as inclusive hiring manager training.

A watershed year

2023 was a watershed year for PHD with the introduction of a new global chief executive. Guy Marks (formerly CEO of OMG EMEA) succeeded Philippa Brown , who stepped down after four years at the helm, bringing the agency closer to the parent group.

Another chief executive change was made with U.S. CEO Catherine Sullivan being replaced by U.S. chief operating officer Mike Solomon.

Last year, OMG also rolled out its AaaP model, which PHD and other OMG agencies offer to their clients as a multifaceted and flexible service with technology and tools centralized through Omnicom’s operating system, Omni. The road map for this strategy was set out within Shift: a Marketing Rethink, a book written by the agency’s long-standing chief strategy officer, Mark Holden.

“That strategy is focused on the complexity in our industry, how marketing has fragmented exponentially, [and] agencies such as PHD need to solve that for clients,” said Marks, who added PHD must bring simplicity and easy access to talent and capabilities because every brand has different needs based on scale, maturity and internal expertise.

Centralized platform Omni allows OMG agencies and their clients to create, plan and execute ad campaigns using data. Last year, that proposition evolved with the integration of gen AI technology in partnership with Microsoft.

Core to the strategy is the aim to decentralize the agency’s expertise, which clients are able to access through Omni Studio. The company hopes this studio can transform the entire communication strategy and planning process.

Omni Studio, launched in 2018, allows PHD’s strategists to collaborate to create online campaigns, producing 70,000 unique ideas from across the agency. Each week, it estimates that nearly three-quarters of account teams, strategists and planners work together across the platform to brainstorm ideas.

Another service currently in beta and set for release this year is AI virtual assistant Omni Assist, which provides insights, recommendations and notifications to reduce the time from planning to activation.

Holden, who has led the agency’s AI adoption, explained that the system was plugged into Omni Studio, acting as a utility that will be used to retrain people to work with AI.

“When you can work with AI to condense information down quickly, the role of the individual is to make a judgment on things as opposed to actually doing the work or even generating. We’ve got, in a beta form, AI within Omni generating channel ideas,” Holden explained.

Susanne Grundmann, chief global client officer of OMG Germany, claims Omni Studio has helped shape the planning process within the business, not just creating an output for clients but creating a consistent and collaborative process for the workforce as well.

“It comes with a unique culture and identification of our talent that is much stronger than I have experienced in any other agency brand,” said Grundmann. “People working in different parts of the agency, coming together to work on innovations on best practices … In my view, it started within the strategy community and is now becoming stronger in other areas of the business.”

Another addition to the agency’s proposition is Omnicom’s acquisition of Ascential’s digital commerce division Flywheel for $835 million.

The platform allows retail clients to monitor and measure ecommerce performance in near-real time as they aim to improve their sales and market share. This will now be integrated within Omni, bringing with it a new data infrastructure for the network.

Major new business wins

Since adopting the AaaP strategy, PHD has won billions of dollars of new business, following up the $500 million Burger King and Kimberly-Clark EMEA accounts in 2022 with another $500 million win with Uber and a $300 million win with baked goods manufacturer Grupo Bimbo.

Previously held by EssenceMediacom, the prestigious Uber contract is split regionally, with the majority being spent in the U.S., Canada, France, Germany, the U.K., Japan, Australia and Mexico.

“[We operate] in a fast-paced and highly competitive environment,” said Uber’s Walsh. “We needed a partner that could move at speed whilst still producing best-in-class work. PHD demonstrated a deep understanding of our industry and built agile processes that match the pace at which we operate.”

Other wins included McCain Foods in the U.S., Stena Line in Europe, Mobily in Dubai, and several more local contracts. It also retained business with Dr. Oetker in Norway, Unilever in Taiwan, CITIC Bank in Hong Kong and Tourisme Montréal in Canada. At the beginning of this year, PHD also kept hold of HP’s global media account.

Volkswagen’s $3 billion-plus review account is still in review. However, PHD continues to service it while the mandatory review process, which includes PHD as the incumbent, is ongoing.

A global reach within OMG

The PHD brand is an important one to Omnicom, underlines Marks, as rival agency networks consolidate and dispose of long-established entities. And that is evident from the years it has spent building its innovative culture.

“The most important part of any media agency is the people. PHD demonstrated a strong track record of in-house training, a meaningful commitment to DE&I and a culture of innovation,” said Walsh.

The AaaP strategy was significant in creating a unique culture across the business because it takes the viewpoint of the client and supports them across all of their brand needs, according to U.S. CEO Solomon.

“I look at what that’s done for how we started to think about other teams inside of our network. How we service the Diageo business, and with the Uber business we thought about the kind of skill sets that come in there,” Solomon added. “The real beauty of it is that over the course of the last year and a half, it shaped everything about how we build and think about those solutions and how we start to focus more on the outcomes and the business and not so much just on … media inputs and outputs.”

According to Marie Lee, vice president of media and digital performance marketing at Princess Cruises, the agency team also operates as a navigation partner that guides her through an increasingly fragmented landscape.

“My goal is to deliver advertising experiences that are on par with their guest experience. And I want to differentiate our brand and tell our story in innovative and creative ways that inspire our audiences. What’s great about PHD and the work that I’ve done with them in the past year is that their team is as passionate about our brand and our vision and is committed to our success as much as we are,” she told ADWEEK.

Key campaigns

In November 2023, toy and entertainment company Spin Master introduced its latest fantasy adventure series, Unicorn Academy, on Netflix. PHD helped it rank on the streamer’s Top 10 for kids’ content to ensure it would be renewed.

Due to competitive limitations, advertising on TV and streaming channels was off-limits, leading the team, working through Omni Studio, to implement a two-leveled strategy.

With a budget of less than $5 million, this began with the use of seeding through YouTube and running ads across all networks simultaneously. On launch weekend, a takeover of all major original equipment manufacturers’ screens took place during peak kid viewing periods. This included easy clickthrough to content, which was achieved through strategic media units across the campaign that created a single path for viewers to reach Unicorn Academy content on YouTube and Netflix.

The target was achieved, with the series becoming the most watched of the Top 10 list on Netflix Kids with 15 million hours viewed and another 30 million views on the YouTube channel. The result? A series renewal.

As it aimed to reach the highly sought under-40 demographic, ANZ Bank in Australia and New Zealand had to consider its lack of relevance to a younger audience. It identified sports and gaming as two of their key passions, deciding to focus on the development of a sports-centric gaming environment for the brand.

With video game NBA 2K set to launch in the region September 2023, PHD helped ANZ integrate within software updates to feature and serve the brand’s creative to an Australian audience. In-game activity such as the Half Court Challenge offered ANZ player engagement opportunities through a custom court skin, which allowed players to capture themselves making a half-court shot and awarded prizes to select winners. The campaign drove 67,000 clickthroughs to the ANZ Financial Wellbeing page.

A locker code giveaway allowed gamers aged 16-plus to exchange their contact details via the microsite for a unique locker code, redeemable for 15,000 in virtual in-game currency. With a budget of $330,000 (500,000 Australian dollars), PHD beat the KPI of generating 5,000 leads by 117% and delivered 36 million impressions and over 10,000 livestream views on social.

PHD partnered with cloud and digital consultancy Kerv to extend Audi’s national campaign into a hypertargeted program across key local markets. The teams were aiming for an easy, cost-effective strategy across OTT and CTV. They launched a first-to-market ad experience that used Kerv’s patented AI/machine learning image recognition technology to deliver a highly localized and personalized ad experience at scale, ultimately driving user engagement and regional awareness. They used Dynamic Destination, an ad service offered by Kerv that links to personalized landing pages and operates with inputs such as location, time of day and weather, to inform advertisers of real-time environments.

Featuring videos that were accessed through QR codes within Audi’s ads, viewers were able to connect with their local dealerships. The activity earned 98% video completion rates with over 23,000 minutes spent with the brand.

This story first appeared in the Feb. 20, 2024, issue of Adweek magazine. Click here to subscribe.

Stephen Lepitak

• @stephenlepitak
• [email protected]

Stephen is Adweek's Europe bureau chief based in Glasgow.

Search NYU Steinhardt

Doctor of Philosophy Media, Culture, and Communication

Grounded in an interdisciplinary approach to the study of media and culture, our doctorate draws from a rich array of disciplines and theoretical frameworks. Department expertise spans the globe: the Middle East, East Asia, the Global South, Africa, and Europe. Our faculty generate some of the most original scholarship in their respective fields, creating a stimulating environment in which to pursue graduate work.

Degree Details

Official degree title.

PhD in Media, Culture, and Communication

Research Focus

Alumni placements, funding for full-time phd students.

Five research areas operate as guiding frameworks for intellectual inquiry across the department: Global Communication and Media, Technology and Society, Visual Culture and Sound Studies, Media Industries and Politics, Interaction and Experience.

Your work as a doctoral student will be shaped by our commitment to:

• Engaging with theoretical concepts from a range of disciplines—media and cultural studies, visual culture, history, science and technology studies, anthropology, sociology, disability studies, sound studies, political science.
• A multi-methodological approach to research—from semiotics, global ethnography, gender and queer theory, critical race theory, qualitative and quantitative discourse analysis, to political/cultural economy, among other critical frameworks.
• A global perspective—conceiving of the global mediascape as transnational and transcultural.
• Recognizing media and technology’s long history and antecedents.

Read some sample dissertation abstracts .

After graduating, alumni join academic departments of media and communication, with placement in the social sciences and interdisciplinary humanities becoming increasingly common. MCC PhDs who graduated in the past ten years are now tenure-track or tenured professors at the University of California, Berkeley; University of Washington, Seattle; Cornell University; Stanford University; UCLA; Rutgers; Fordham; University of Michigan; George Mason University; University of North Carolina; University of Arizona; College of Charleston; Memorial University of Newfoundland; University of San Francisco; Scripps; Pratt; University of Maryland; American University of Beirut; American University of Paris, Ryerson University; Trent University; St. Joseph’s College.

Over the past decade, our PhD graduates have received numerous prestigious postdocs, including a Mellon Postdoctoral Fellowship in the Humanities in the Department of Comparative Media Studies/Writing at MIT; Mellon Postdoctoral Fellowship at MIT's Center for Art, Science, and Technology; Postdoctoral Fellow, Berkman Klein Center, Harvard University; Postdoctoral Researcher, Max Planck Institute for the History of Science; Postdoctoral, Center for Information Technology Policy, Princeton University; Postdoctoral Fellowship at Rice University in Technology, Culture, and Society; Research Associate, Center for Digital Humanities, Princeton University; Postdoctoral Fellow, Media, Inequality & Change Center, University of Pennsylvania.

If you are accepted as a full-time NYU Steinhardt PhD student without an alternate funding source, you are eligible for our competitive funding package, which includes a scholarship and tuition remission.  Learn more about our funding opportunities .

Graduate Leadership

Associate Professor of Media, Culture, and Communication; PhD Director

Susan Murray

Department chair and professor of media, culture, and communication.

If you have additional questions about our degree, please contact us at [email protected] .

Alumni Profiles

Jacob Gaboury (PhD 2014)

Jacob is an Assistant Professor in the Department of Film & Media at the University of California, Berkeley. His dissertation "Image Objects: An Archaeology of Computer Graphics, 1965-1979" investigated the early history of computer graphics and the role they play in the move toward new forms of simulation and object oriented design.

Xiaochang Li (PhD 2017)

Xiaochang is an Assistant Professor in the Department of Communication at Stanford University. Her teaching and research interests include the history of computing and information systems, AI and algorithmic culture, speech and language technology, and software/platform studies. Before joining Stanford, she was a postdoctoral fellow at the Max Planck Institute for the History of Science in Berlin.

Hatim El-Hibri (PhD 2012)

Hatim is Assistant Professor of Film and Media Studies at George Mason University. His research examines media technologies and urban space in the Middle East. His dissertation traced the history of the visualization of Beirut, from the politics of aerial photography and mapping during the French Mandate, to the visual economy of postwar construction, to the materiality of Hizballah's live satellite television.

Liz Koslov (PhD 2017)

Liz is an Assistant Professor in the Department of Urban Planning and the Institute of the Environment and Sustainability at UCLA. Previously, she was a Mellon Postdoctoral Fellow at MIT. Her research examines the cultural, political, and sociological dimensions of climate change adaptation. Her first book project, Retreat: Moving to Higher Ground in a Climate-Changed City , is under advance contract with the University of Chicago Press.

Devon Powers (PhD 2008)

Devon is an Associate Professor in the Departments of Advertising, Media & Communication at Temple University. Powers' research interests include popular music, 20th century history, and cultural intermediation – the people and processes that operate "in between" the production and consumption of culture. Powers completed a fellowship at the University of Leeds in 2014, and was recently elected Vice Chair of the Popular Communication Division of the International Communication Association.

Matthew Powers (PhD 2013)

Matthew is an Associate Professor in the Department of Communication at the University of Washington-Seattle. His dissertation "Humanity's Publics: NGOs, Journalism and the International Public Sphere" examined reporting roles assumed by international NGOs as legacy media outlets cut their foreign news budgets, and received the Gene Burd Outstanding Dissertation in Journalism Studies award from the International Communication Association. 

Media, Culture, and Communication

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Advance your personal and professional journey – apply to join our community of students.

Research in Media Psychology

Main navigation.

The Stanford Department of Communication has long been a pioneer in studying the relationships between digital media, psychology and behavior. In the early nineties, Clifford Nass and his graduate students were among the first in the world to empirically examine constructs such as agency and anthropomorphism. Soon thereafter Byron Reeves and Clifford Nass published their landmark book,  The Media Equation , which set the stage for a new research paradigm based on the notion that the brain has not evolved to differentiate mediated experiences from actual ones. Indeed, one of the fastest growing divisions of the International Communication Association, Communication and Technology, is substantially based on the work of Stanford scholars.

Currently, the area focuses on a number of ways in which digital media affect people.  Jeremy Bailenson  directs the  Virtual Human Interaction Lab  and studies the phenomenon of digital human representation, especially in the context of immersive virtual reality.  Jeff Hancock  uses computational linguistics to analyze interpersonal relations in social media.  Gabriella Harari  studies the ways the digital technologies we use everyday reveal our personality structures and shape our life outcomes.  Nilam Ram  studies the dynamic interplay between psychological and media processes and how they change from moment-to-moment and across the life span.  Byron Reeves  utilizes physiological measures to understand media effects in multiplayer game technology, and develops applications for using those networked games to address critical issues such as global warming.

Students and faculty in the media psychology area collaborate frequently with other departments on campus. Current Communication faculty have active collaborations with scholars in computer science, education, psychology, engineering, linguistics, the business school, and MediaX. The department also draws a steady stream of visits from new media technology researchers.

Faculty — Media Psychology

Postdoctoral Scholars — Media Psychology

Doctoral Students — Media Psychology

Selected Graduates in Academia

• Mark Miller, Ph.D. 2023. Assistant Professor, Computer Science, Illinois Institute of Technology
• Mu-Jung Cho , Ph.D. 2020. Postdoc, Stanford School of Medicine, Pediatrics
• Dave Miller , Ph.D. 2019. Postdoc, Cornell University
• Dave Markowitz , Ph.D. 2018. Assistant Professor, Department of Communication, University of Oregon
• Jakki Bailey , Ph.D. 2017. Assistant Professor, School of Information, University of Texas at Austin
• Rene Kizilcec , Ph.D. 2017, Assistant Professor, Information School, Cornell University
• James Scarborough , Ph.D. 2017, Lecturer, Department of Communication, Cal Poly
• James Cummings , Ph.D. 2016. Assistant Professor, Emerging Media Studies, Boston University
• Jamy Li , Ph.D. 2016. Assistant Professor, Human Media Interaction, University of Twente, Netherlands
• Andrea Stevenson Won , Ph.D. 2016. Assistant Professor, Department of Communication, Cornell University
• Yeon Joo , Ph.D. 2014, Associate Professor, Department of Digital Media, Myungji University
• Dean Eckles , Ph.D. 2012, Professor, MIT Sloan School of Management
• Kathryn Segovia , Ph.D. 2012, Head of Learning Experience Design, Stanford d.school
• Grace Ahn , Ph.D. 2011, Associate Professor, College of Journalism, University of Georgia
• Jesse Fox , Ph.D. 2010, Associate Professor, Department of Communication, The Ohio State University
• Roselyn Jong-Eun Lee-Won , Ph.D. 2009, Assistant Professor, Department of Communication, The Ohio State University
• Leila Takayama , Ph.D. 2008, Associate Professor, Psychology, University of California Santa Cruz
• Sohye Lim , Ph.D. 2006, Associate Professor, EWHA Women’s University
• Kevin Wise , Ph.D. 2004, Associate Professor, Department of Advertising, University of Illinois at Urbana-Champaign
• Eun-Ju Lee , Ph.D. 2000, Professor, Seoul National University
• Katherine Isbister , Ph.D. 1998, Professor, Department of Computational Media at University of California Santa Cruz
• Osei Appiah , Ph.D. 1998, Professor, School of Communication, The Ohio State University
• Brian Fogg , Ph.D. 1997, Research Scholar, Stanford
• Youngme Moon , Ph.D. 1996, Donald K. David Professor of Business Administration at the Harvard Business School
• Benjamin Detenber , Ph.D. 1995, Professor, School of Communication and Information, Nanyang Technological University
• S. Shyam Sundar , Ph.D. 1995, Distinguished Professor, Penn State University
• Glenn Leshner , Ph.D. 1994, Professor, College of Journalism and Mass Communication, Oklahoma University
• Michael Basil , Ph.D. 1992, Professor, School of Business, University of Lethbridge
• Barbara Brown , Ph.D. 1989, School of Business, San Jose State (retired)
• Michael Slater , Ph.D. 1988, Director and Professor, School of Communication, The Ohio State University

Selected Graduates in Industry and Nonprofit

• Hanseul Jun, Ph.D. 2022. Software Engineer, Apple
• Mufan Luo , Ph.D. 2021. Robinhood
• Annabelle Ho , Ph.D. 2019, UX Researcher, Google
• Catherine Oh , Ph.D. 2019, Researcher, Google
• Megan French , Ph.D. 2018, UX Researcher, Facebook
• Ketaki Shriram , Ph.D. 2017, CTO, Krikey
• Leo Yeykelis , Ph.D. 2015, Head of UX Research, VMWare
• Lorin Dole , Ph.D. 2011, UX Researcher, Google
• Helen Harris , Ph.D. 2011, UX Research Manager, Google
• Jiang Hu , Ph.D. 2011, Oracle
• Katherine Murray , Ph.D. 2011
• Victoria Groom , Ph.D. 2010
• Shailendra Rao , Ph.D. 2010, Uber
• Vanessa Vega , Ph.D. 2010, Research Associate, Rockman Et Al
• Jane Wang , Ph.D. 2010
• David Danielson , Ph.D. 2008
• Nick Yee , Ph.D. 2007, Co-Founder and Analytics Lead, Quantic Foundry
• Eva Jettmar , Ph.D. 2006
• Scott Brave , Ph.D. 2003, CTO, Fullcontact, Inc.
• Li Gong , Ph.D. 2001, Researcher, SAP
• Raoul Rickenberg , Ph.D. 1999
• Peter Orton , Ph.D. 1995, Media Research Scientist, IBM (retired)
• David Voelker , Ph.D. 1994, Strategic Communication Consultant
• Seth Geiger , Ph.D. 1990, President, Smith-Geiger Media Research

Radio, Television and Film

Phd media studies, doctorate with concentration in media studies.

The doctoral program in Radio-Television-Film emphasizes critical and contextual approaches to the study of media objects, industries, and cultures. With globally recognized faculty specializing in a wide array of media studies subfields, you will study and research in your chosen field and be prepared to enter into a rapidly evolving media landscape. You will be trained in an interdisciplinary array of media studies methods centered in pedagogical and professional development.

Expert Faculty Mentors

Affordable Tuition and Fees

Graduate Student Support

Program of study.

The PhD with concentration in Media Studies is a scholarly degree incorporating coursework, comprehensive exams, and research culminating in a dissertation. Students are expected to present their work at conferences and produce original work that is worthy of publication. Students admitted to this program must have already earned an M.A. degree.

Learn more about the Program of Work .

Teaching and Research Areas

Digital Media

Analyze interactive and emergent media texts and platforms, participatory digital cultures, social media, and algorithmic culture.

Global Media

Study media texts, audiences, industries, and cultures from transnational, national, regional and diasporic perspectives.

History and Criticism

Examine the sociohistorical contexts of film and media and engage in aesthetic and critical analysis.

Identity and Representation

Explore media's impact on culture and identity through interdisciplinary courses that examine the politics of representation through gender, race, sexuality, citizenship, and more.

Media Industries

Engage in topics relating to creative labor, production, distribution, infrastructures, regulation, and exhibition.

Supporting Your Success

• Structured timeline for successful program completion
• Faculty mentorship
• Annual Review with detailed, constructive feedback
• High rate of success in job placement in the academy
• Pedagogy seminars and workshops
• Opportunities to teach stand-alone courses
• Internships with local media industry, festivals, policy institutions and cultural organizations
• Biannual professional development workshops
• Harry Ransom Center Film Research Collections
• Vast RTF resources at UT Libraries
• Editorial and organization roles for department-based journals
• Interdisciplinary and portfolio program  options (in areas such as African and African Diaspora Studies, Women's and Gender Studies, and more) 

Admissions Information

Meet our students, meet our faculty, see faculty books, program contacts.

Area Head Media Studies

Suzanne Scott

Graduate Advisor

Madhavi Mallapragada

Graduate Coordinator

Teresa Warner

Email: [email protected] Phone: 512-471-4071

• View history

????–2021 [ ]

2021–present [ ], external links [ ].

• Official website

• Doctor of Philosophy

Doctor of Philosophy , abbreviated as PhD is an academic degree traditionally awarded by universities .

This is a project space to develop an equivalent that we're calling the Open and Networked PhD (ONPhD).

Work to date has made it as far as articulating an equivalence to the formal PhD stage called Candidature. Other stages to the ONPhD are yet to be developed.

• 1 Requirements
• 2 Candidature
• 3 Literature review
• 4.1 Preliminary sorting of ideas
• 4.2 Outline in Terms of Focus Questions
• 4.3 Write the proposal! (And revise the organizational framework)
• 5 Coursework and learning
• 7 Publication and review
• 8 Communications and support
• 9 Assessment Criteria for ONPhD
• 10 Examples of PhDs and candidates using Wikiversity
• 11 See also

Requirements [ edit | edit source ]

A traditional PhD requires acceptance from a University to become a PhD Candidate. There is usually a variety of processes that candidate can follow toward publishing a thesis, or similar. See a relevant University's website for their requirements.

An ONPhD does not require affiliation to a university, but does require the publication of a thesis or similar, that is assessed by peers to equivalent criteria. To date an ONPhD is not recognised as a PhD, but we do hope to establish a process where it can be shown to be equivalent to, if not an improvement on, the traditional PhD criteria and assessment.

As in a traditional PhD, an ONPhD will require:

• Candidature
• Literature review
• Coursework or documeted learning
• Publication and review

Candidature [ edit | edit source ]

Follow the steps below to establish your candidature for ONPhD. We have developed a set of digital badges for each of these steps. See the course on P2PU , and the manual for earning the badges .

• Describe your learning history - This is a cumulative description of all the works (formal and informal) you have completed to be considered toward your candidacy for an ONPhD
• Identify your domain of study - The described domain of study should be both broad and focused. This is to allow others to get a sense of both the knowledge domain and your focus.
• Detail your contribution - What of considerable significance are you going to contribute to your chosen subject domain of knowledge?
• Methodology - Completion of a PhD requires a significant reseach project or major contribution to your chosen knowledge domain.
• Skills and Knowledge Development - Completion of a PhD level of knowing also requires the development of other related skills and knowledge.
• Engage the community - How are you going to engage the learning community and your learning network
• Seek supervision and endorsements - Identify the people in your learning network who are going to supervise or guide your research and assist your publication.

Literature review [ edit | edit source ]

INCOMPLETE - Work has not commenced around the ONPhD equivalent to the literature review. Below is a suggested list of steps and we propose that those steps be developed in a similar fashion to the Candidature stage.

• Demonstrate thorough knowledge of a wide range of literature relating to your topic.
• Engage in critical appraisal of these works.
• Arrive at a question or "gap" in the literature, that you will structure your thesis around.
• Understand where your investigation sits in relation to the literature you have reviewed.
• Begin to position your thesis in terms of world view (philosophical framework), the types of methods you will use to investigate and test your ideas (methodical framework), and the way you will operate those methods (operational framework – including the definition of what is data and how it is appraised/analysed).

Forming a research proposal [ edit | edit source ]

Drawing from D.R. Rowland's Annotated Sample Research Proposal: Process and Product for the University of Queensland, in which 3 stages are detailed:

Preliminary sorting of ideas [ edit | edit source ]

Use a mind map ...

Outline in Terms of Focus Questions [ edit | edit source ]

Addresses the significance of the research

• What have been the drivers of the calculus reform movement at the tertiary level?
• What are the motivations for introducing modeling as part of this reform?
• Why do reform approaches need a sound research base in general, and why in particular does using modeling as a reform approach need a sound research base?
• What then is the broad aim of the proposed research?

Addresses questions about originality + uses previous research as a foundation for further research

• What research has already been done in this area? What deficiencies or gaps need addressing?
• What other research in related areas has been done that could inform research on the proposed problem?

What theories about learning guided the directions taken by the research and in particular, the hypotheses to be tested?

• What assumptions about student learning framed this research?
• What theories about student learning were believed to be of potential use and what hypotheses came out of these theories?
• What methodological issues needed to be addressed by this research?
• How were the hypotheses tested? Why use multiple methods?
• How was the sample chosen and does this choice pose a threat to external validity?
• How were the findings validated?
• What ethical issues are raised by the proposed approaches and how will these be addressed?

Write the proposal! (And revise the organizational framework) [ edit | edit source ]

Argument mapping

See D.R. Rowland's Annotated Sample Research Proposal: Process and Product for an annotated example proposal.

Coursework and learning [ edit | edit source ]

INCOMPLETE - Work has not commenced around the ONPhD equivalent to the development of courses to support people in their projects. We propose that relevant courses be developed across Wikiversity and listed here.

• Sport research
• Open educational resources
• Social media
• Other suggestions
• Your course here

Research [ edit | edit source ]

INCOMPLETE - The work included here has been gathered from available content on Wikiversity that is deemed relevant. Further work to customise this to ONPhD has not yet taken place. We suggest that this section be developed into steps as with previous sections, to guide a candidate through all necessary considerations about developing and conducting a research plan.

All research is pivotal on methods – which requires sound alignment between:

(philosophical framework)

• w:Epistemology

(methodical framework)

• w:Qualitative research and Qualitative research
• w:Quantitative research
• w:Mixed methods research

(operational framework – including the definition of what is data and how it is appraised/analysed).

• What is research ?
• Research design
• Finding research
• Critiquing the literature
• Validity and reliability of data
• Data analysis and visualisation
• Getting published
• Grant applications
• Presenting your work

Steps are needed for guiding a candidates consideration of the ethics of research, and how to obtain an equivalent to ethical clearance of research that is normally offered by a research university.

Publication and review [ edit | edit source ]

INCOMPLETE - We suggest that this section be developed as a list of optional courses, that guide people in the publication of their research findings.

• The Directory of Open Access Journals
• Thesis structure - By Dr Mary Walsh

Communications and support [ edit | edit source ]

To stay in contact with others who are openly documenting and networking their PhD work, please consider the following:

• The email forum on GoogleGroups: Open and networked PhDs
• tag onphd = Twitter , G+
• tag openphd
• The participant's list here on Wikiversity:PhD

Assessment Criteria for ONPhD [ edit | edit source ]

INCOMPLETE - We suggest that this section be developed as a list of steps and courses, that guide people in the assessment of particular approaches to ONPhDs. The steps are universal and the courses are for unique assessment needs. We propose the following steps be universal:

• Original research
• Thesis is situated within a linage of philosophy, theory and/or research
• Data openly accessible online
• Thesis is developed and published iteratively (by publication)
• Continuous or iterative peer to peer review that is openly documented
• Manuscript or similar is freely accessible online

Examples of PhDs and candidates using Wikiversity [ edit | edit source ]

• User:Jtneill/PhD - completed
• User:Cormaggio/Thesis - completed
• User:Leighblackall/PhD - in progress
• User:Peterrawsthorne/PhD - in progress
• User:SarahStewart/EdD - in progress
• User:Steelemaley/PhD - in progress
• User:Alexanderhayes/PhD - in progress
• User:Yvessimon1/PhD - in progress

See also [ edit | edit source ]

• Collaborative research on Wikiversity
• Networked learning
• Qualitative research

• Leighblackall/PhD

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PhD in Psychology with an emphasis in Media & Technology

The Fielding PhD in Psychology with an emphasis in Media & Technology prepares students to work at the intersection of psychology theories and media technologies. The curriculum blends the study of social behaviors, cognition, perception, and emotion with the research skills you need to be a specialist in psychology applied to media and technology. How people interact with, use, and respond to media affects every aspect of life, from relationships, education, entertainment, and marketing to addressing the pressing social and ethical issues of a digital world. Media psychology is not an end goal, it is a powerful set of skills that make you better able to tackle your passion and change the world, to harness and leverage the power of media technologies to do what matters most to you.

You will join students come from a variety of professional experiences and academic backgrounds with a common goal. You will join a community of scholar-practitioners—changemakers—who recognize that media psychology gives you the ability to see through the noise and focus on the drivers of human behavior to get to the heart of the issue, whether it’s technology development, communications strategies or expanding the field of academic knowledge.

APPLY NOW for FALL 2024

Media Psychology News

The latest news, announcements, and special events from Fielding’s Media Psychology program.

• How to Protect Your Child’s Digital Reputation

By Pam Rutledge | 2024-05-14T11:30:52-07:00 May 14th, 2024 |

How Granfluencers are Breaking Stereotypes on TikTok

By Pam Rutledge | 2024-03-28T10:28:09-07:00 March 28th, 2024 |

AI Doesn’t Change Why Kids Should Learn to Code

By Pam Rutledge | 2024-03-22T10:32:13-07:00 March 22nd, 2024 |

What is Media Psychology?

Application requirements.

Media psychology starts with psychology.  Where traditional communication, media studies, sociology, or psychology programs focus on process or isolate media from human experience, media psychology looks for answer to the ‘why.’  Why do people react to media the way they do?  Why do people use some technologies more than others?  Why does technology use impact wellbeing?  Why does social representation matter? Why does social media influence how people feel about themselves? Why do people connect with stories?

In the media psychology program, you will gain an expertise of psychology to apply to media and technology. You can explore the ways in which cognition, emotion, and instinct can influence human responses to different media stimuli and alter technological impact. You can use these skills to anticipate consumption and use patterns, look for leverageable solutions to global problems, promote technology design that promotes economic, social, and environmental progress.  We give you the theoretical foundation and the skills to put your passion and commitment to work.

• Bachelor’s or Master’s Degree
• Minimum GPA of 3.0
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• No GRE Required

Start your application NOW!  

What we do..

Media psychologists are finding new roles across multiple domains. Fortune 100 companies, for example, increasingly recognize the need for applying media psychology to organizational communications, structure, products and strategy. Our graduates have innovated new roles working with companies like Mozilla, Fox Films, AT&T, Deutsche Telekom and Disney among others, as well as crafting new business and consulting opportunities and developing successful advocacy campaigns. Special projects within the program give students the opportunity to have real-life experience during the course of their education. Recent projects include partnering with the Department of Defense deconstructing the narrative, cognitive and neuroscience triggers of terrorism in the social space and developing brand-aligned corporate social responsibility programs for companies like Grub Hub.

WHAT’S DIFFERENT ABOUT FIELDING?

• Customize Your Learning Experience

Tailor your degree to follow your passions and achieve your goals.

Partner with faculty to create a customized plan of study and research.

Study current trends and topics that have social impact , such as immersive media and augmented reality, media literacy, neuromarketing, psychology-based user experience research skills, and brand storytelling.

Use what you already know to inform your research.

Take charge  of your educational journey.

Your goals come first.  Every faculty member is committed to helping you build a program that will achieve your goals, from individual coursework to your dissertation.

Create media content

Develop communication strategies, educate the public, advise technology developers, speak at conferences globally, consult for media companies, publish academic research.

Why Choose Fielding’s Media Psychology program?

Follow Your Passion

From documentary filmmakers and educators to brand marketers and social advocates, students find their intellectual home in media psychology and leave equipped to achieve their goals and make a difference.

Qualifying Exam Presentation: Digital Emotion Regulation of Positive Emotions

The Fielding Qualifying Exam (QE) is the final step in the doctoral program preceding the dissertation. In media psychology, is an opportunity for students to demonstrate their breadth and depth of knowledge of the theory and research in their chosen area of specialization and it establishes the direction they wish to pursue in their dissertation.

As a media psychology doctoral student, Jay Grant’s QE and subsequent research, focus on the use of digital technologies for emotional regulation with an interest in positive media psychology.  Jay explores how the range of technologies from immersive technology and gaming to social media enable people to manage their emotional experiences.  This is increasingly important as people have on-demand access to social environments nearly anytime and anywhere. In considering the current landscape, Jay’s review encompasses emotion theories and self-determination theory to explain the phenomenon of digital emotion regulation with an emphasis on positive emotions, the components of emotional intelligence and social contexts.

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What is a PhD?

• Types of Doctorates
• A Doctor of Philosophy (PhD) is the highest globally recognized postgraduate degree that higher education institutions can award.
• PhDs are awarded to candidates who undertake original and extensive research in a particular field of study.
• Full time PhD programmes typically last three to four years, whilst part time PhD programmes typically last six to seven years.
• A PhD can lead to an academia teaching role or a career in research. A PhD can also equip you with skills suitable for a wide range of jobs unrelated to your research topic or academia.

Definition of a PhD – A Doctor of Philosophy (commonly abbreviated to PhD , Ph.D or a DPhil ) is a university research degree awarded from across a broad range of academic disciplines; in most countries, it is a terminal degree, i.e. the highest academic degree possible.

PhDs differ from undergraduate and master’s degrees in that PhDs are entirely research-based rather than involving taught modules (although doctoral training centres (DTCs) offer programmes that start with a year of lecture-based teaching to help develop your research skills prior to starting your project).

In most English-speaking countries, those that complete a PhD use the title “Doctor” (typically abbreviated to Dr) in front of their names and are referred to as such within academic and/or research settings. Those that work in fields outside of academia may decide not to use the formal doctor title but use post-nominal letters (e.g. John Smith PhD); it’s unusual though for someone to use both the Doctor title and post-nominal letters in their name.

PhD vs Doctorate

A PhD and a professional doctorate are both research-based terminal degrees.

However, where a PhD focuses on original research mostly around theoretical concepts, a professional doctorate focuses on examining existing knowledge to solve real-life, practical problems.

While there is much crossover between the two, a PhD is generally better suited for an individual to wants to advance the knowledge and understanding in their field, and a professional doctorate degree is better suited to a working professional who wants to better be able to apply knowledge and understanding to their field.

What Are the Entry Requirements for a PhD?

To be accepted on to a PhD programme, students usually need to hold at least a high ( 2:1 and above ) undergraduate degree that is related to the field of research that they want to pursue. A PhD candidate may also be expected to hold a Master’s degree , however, this does not mean you must have one, as it is still possible to enrol into a PhD without a Master’s .

Self-funded courses may sometimes be more relaxed in relation to entry requirements. It may be possible to be accepted onto a self-funded PhD programme with lower grades, though these students typically demonstrate their suitability for the role through professional work experience.

Whilst a distance learning project is possible , most PhD candidates will carry out their research over at least three years based at their university, with regular contact with two academic supervisors (primary and secondary). This is particularly the case for lab-based projects, however, some PhD projects require spending time on-site away from university (e.g. at a specialist research lab or at a collaborating institution abroad).

How Long Does a PhD Take?

Typically, full-time PhDs last 3-4 years and part-time PhDs last 6-7 years. However, at the discretion of the university, the thesis writing-up period can be extended by up to four years.

Although most doctoral programmes start in September or October, they are generally much more flexible than taught-courses and can start at any time of the year.

How Much Does a PhD Cost?

Tuition fees for UK and EU students vary between £3,000 and £6,000 per year, with the average tuition fee of £4,712 per year for 2023/24 programmes.

Tuition fees increase considerably for international students, varying between £16,000 to £25,000 per year, with an average tuition fee of £19,600 per year .

Nonetheless, most students will secure PhD funding in the form of studentships, scholarships and bursaries to help pay for these fees. These funding opportunities can either be partial, which cover tuition fees only, or full, which cover both tuition fees and living expenses.

UK national students can also apply for Doctoral Loans from Student Finance England if they are unable to secure funding.

Finding a PhD has never been this easy – search for a PhD by keyword, location or academic area of interest.

What Does a PhD Involve?

To be awarded a PhD, a doctoral student is required to produce a substantial body of work that adds new knowledge to their chosen field.

A PhD programme will typically involve four key stages:

Stage 1: Literature Review

The first year of a PhD involves attending regular meetings with your supervisors and carrying out a search on previously published work in your subject area. This search will be used to produce a literature review which should set the context of the project by explaining the foundation of what is currently known within the field of research, what recent developments have occurred, and where the gaps in knowledge are. In most cases, this will be an extension of your research proposal should you have produced one as part of your application. The literature review should conclude by outlining the overarching aims and objectives of the research project. This stage of setting achievable goals which are original and contribute to the field of research is an essential first step in a successful PhD.

The supervisor is the main point of contact through the duration of a PhD – but remember: they are there to mentor, not to teach, or do it for you . It will be your responsibility to plan, execute and monitor your own work as well as to identify gaps in your own knowledge and address them.

Stage 2: Research

The second year (and prehapse some of your third year) is when you work on your research. Having identified novel research questions from your review of the literature, this is where you collect your data to help answer these questions. How you do this will depend on the nature of your doctoral research: for example, you may design and run experiments in a lab alongside other PhD students or visit excavation sites in remote regions of the world. You should check in regularly with your supervisors to update them and run any ideas or issues past them.

Have the structure and chapters of your thesis in mind as you develop and tackle your research questions. Working with a view of publishing your work will be very valuable later on.

Stage 3: Write up of Thesis

The next key stage of a PhD is writing a doctoral thesis , which typically takes from anywhere between three months to one year. A thesis is a substantial body of work that describes the work and outcomes of the research over the previous two to three years. It should tell a detailed story of the PhD project – focusing on:

• The motivations for the research questions identified from the literature review.
• The methodologies used, results obtained, and a comprehensive analysis and discussion of the findings.
• A detailed discussion of the key findings with an emphasis on the original contributions made to your field of research and how this has been impactful.

There is no universal rule for the length of a PhD thesis, but general guidelines set the word count between 80,000 to 100,000 words.

For your thesis to be successful, it needs to adequately defend your argument and provide a unique or increased insight into your field that was not previously available.

Stage 4: Attending the Viva

A viva voce , most commonly referred to as just a ‘ viva ‘, is an interview-style examination where the PhD student is required to engage in a critical appraisal of their work and defend their thesis against at least two examiners. The examiners will ask questions to check the PhD student has an in-depth understanding of the ideas and theories proposed in their thesis, and whether they have developed the research skills that would be expected of them.

The viva is one of the final steps in achieving a PhD, and typically lasts at least two hours, but this duration can vary depending on the examiners, the university and the PhD project itself.

Once you have done the viva – you’re on the home stretch. You will typically be asked to make some amendments to your thesis based on the examiner’s feedback. You are then ready to submit your final thesis for either:

• PhD – If you pass the requirements you will be awarded a PhD degree (most common outcome),
• MPhil – If you failed to meet requirements for a PhD, you may be downgraded to an MPhil degree (uncommon outcome),
• Fail – No award is given, typically for cases of plagiarism (extremely uncommon outcome).

What Is It Like to Undertake a PhD?

We’re often asked what it is like to undertake a PhD study. Unfortunately, this isn’t a simple answer to this question as every research project is different.

To help give insight into the life of a PhD student, we’ve interviewed PhD students at various stages of their programmes and put together a series of PhD Student Interviews . Check out the link to find out what a PhD is like and what advice they have to offer you.

What Are the Benefits of A PhD?

A PhD is the highest globally recognised postgraduate degree that higher education institutions can award. The degree, which is awarded to candidates who demonstrate original and independent research in a particular field of study, is not only invaluable in itself, but sets you up with invaluable skills and traits.

Career Opportunities

First, a PhD prepares you for a career in academia if you wish to continue in this area. This takes form as a career in the Higher Education sector, typically as a lecturer working their way to becoming a professor leading research on the subject you’ve studied and trained in.

Second, a PhD also enables the opportunity for landing a job in a research & development role outside of the academic environment. Examples of this include laboratory work for a private or third sector company, a governmental role and research for commercial and industrial applications.

Transferable Skills

Finally, in possessing a PhD degree, you can show to employers that you have vital skills that make you an asset to any company. Three examples of the transferable skills that you gain through a PhD are effective communication, time management, and report writing.

• Communication – presenting your work in written and oral forms using journal papers and podium presentations, shows your ability to share complex ideas effectively and to those with less background knowledge than you. Communication is key in the professional environment, regardless of the job.
• Time management – The ability to prioritise and organise tasks is a tremendous asset in the professional industry. A PhD holder can use their qualification to demonstrate that they are able to manage their time, arrange and follow a plan, and stick to deadlines.
• Report writing – Condensing three years of work into a thesis demonstrates your ability to filter through massive amounts of information, identify the key points, and get these points across to the reader. The ability to ‘cut out the waffle’ or ‘get to the point’ is a huge asset in the professional industry.

Aside from the above, you also get to refer to yourself as a Doctor and add fancy initials after your name!

What Can I Do After a PhD?

One of the most desirable postdoctoral fields is working within independent Research and Development (R&D) labs and new emerging companies. Both industries, especially R&D labs, have dedicated groups of PhD graduates who lead research activities, design new products and take part in crucial strategic meetings. Not only is this a stimulating line of work, but the average salaries in R&D labs and emerging start-ups are lucrative. In comparison, an undergraduate with five years of experience within their given field will, on average, likely earn less than a new PhD graduate taking on a R&D position.

It’s a common misunderstanding that PhDs only opens the door for an academic career such as university lecturers and training providers. Although obtaining a PhD opens these doors, the opportunities extend far beyond educational roles. In fact, recent data from the UK’s Higher Education Statistics Agency (HESA) indicates only 23% of PhD graduates take a position in educational roles . This low percentage is primarily because PhD graduates have a wide range of skills that make them suitable for a broad spectrum of roles. This is being seen first hand by the increasing number of PhD graduates who are entering alternative roles such as research, writing, law and investment banking.

How Do I Find a PhD?

We appreciate that finding a PhD programme to undertake can be a relatively daunting process. According to Higher Education Student Statistics , over 22,000 PhDs were awarded in 2016/17 within the United Kingdom alone. Clearly there are a huge number of PhD programmes available. This can sometimes be confusing for prospective doctorates, particularly when different programmes are advertised in different places. Often, it is difficult to know where to look or where to even start. We’ve put together a list of useful sources to find the latest PhD programmes:

• A great place to start is with our comprehensive and up-to-date database of available PhD positions .
• Assuming you are still at university, speak to an existing PhD supervisor within your department.
• Attend as many postgraduate open days as you can. Whilst there, speak to current PhD students and career advisors to get an awareness of what PhDs are on offer.
• Visit the postgraduate section of university websites and the PhD Research Council section of the UKRI website.

Browse PhDs Now

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Join thousands of other students and stay up to date with the latest PhD programmes, funding opportunities and advice.

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