Fresh topics. In our understanding, brand science is always applied- and practice-oriented. Hence, 'good' brand research should analyse the new topics of the 'real' business and non-profit world and should try to find answers to the challenges. In recent years, the world of brand practice has changed dramatically.
(PDF) The current state of brand management research: An overview of
For example, paper [9] analyses B2B-branding papers during 1972 -2015, paper [10] analyses analysed publications related to researches in brand personality during the 1995 -2017, paper [11 ...
Journal of Brand Management: year end review 2020
Abstract. This is a review and reflection on some of the themes published within the Journal of Brand Management during 2020, plus extrapolation of future research avenues. Themes discussed include (1) co-creation, (2) brand naming, (3) brand support and leadership, (4) digital branding, (5) luxury branding, (6) corporate branding.
Volumes and issues
Volume 18 September 2010 - August 2011. August 2011, issue 9. Special Issue: Conscientious Brands. June 2011, issue 8. May 2011, issue 7. Special Issue: Thinking Unconsciously and Consumer Brand Beliefs, Attitude, Preferences and Behavior. April 2011, issue 6. January 2011, issue 4-5.
Journal of Brand Management
ISSN: 1350-231X (print) ISSN: 1479-1803 (electronic) Journal no.: 41262. A source of expert commentary on brand and reputation management. Includes commentary, industry-based case studies and original research. Serves a worldwide audience of academics, scholars and business executives. Journal Metrics. 2022 Downloads: 330,651.
Journal of Brand Management: Editorial guidelines and ...
The aim of this editorial is to provide guidance to aid prospective authors whilst writing and preparing their research papers for consideration within the Journal of Brand Management, and to understand what reviewers will typically be looking for in a manuscript. A number of key generic issues are considered, as well as how sections of a research paper should be structured.
Journal of Product & Brand Management
Issue 3 2018 Arts & Branding: Collaboration, Co-Creation and Inspiration of Brands by Arts. Issue 2 2018. Issue 1 2018 Corporate Branding. Volume 26. Issue 7 2017. Issue 6 2017. Issue 5 2017 Brand equity: defining, measuring and managing brand equity. Issue 4 2017 Branding in the era of Web 2.0 (and beyond) Issue 3 2017.
The current state of brand management research: An overview of leaders
Journal of Brand Management has been a leader among sources. Journal of Marketing is a leader by the number of the most cited papers.,The authors analyze the automatically formed results on search query without human meddling.,For the first time, bibliometric analysis was carried out simultaneously upon the two bases - Scopus and Dimensions.
Brands and Branding: Research Findings and Future Priorities
Driven in part by this intense industry Branding has emerged as a top management priority in the last decade due to the growing realization that interest, academic researchers have explored a number of different brand-related topics in recent years, generat-ing scores of papers, articles, research reports, and books.
A review of three decades of academic research on brand equity: A
1. Introduction. In recent decades, one of the constructs that have attracted particular attention among scholars dealing with brand management is that of brand equity (hereafter, BE) (Buil et al., 2013, Iglesias et al., 2019, Keller and Lehmann, 2006).This is a fundamental topic in marketing and a valuable asset for firms (Aaker, 1991, Christodoulides et al., 2015, del Barrio-García and ...
Thirty years of product and brand management research: a retrospective
Findings. This research sheds light on the growing influence of JPBM through four major knowledge clusters (themes): strategic brand management; consumer behavior; product development and innovation management; and brand engagement. A temporal analysis of decade-by-decade cataloguing of the JPBM corpus revealed another set of three distinct knowledge clusters (themes): retailing and pricing ...
Brand Management: Research, Theory and Practice
Part I: Setting the scene 1. Introduction 2. Overview: brand management 1985-2015 3. Taxonomy of brand management 1985-2015 Part II: Seven brand approaches 4. The economic approach 5. The identity approach 6. The consumer-based approach 7. The personality approach 8. The relational approach 9. The community approach 10. The cultural approach 11. Other categorizations of brand management 12 ...
Journal of Product & Brand Management
Journal of Product & Brand Management - Literati Award Winners 2021. We are pleased to announce our 2021 Literati Award winners. Outstanding Paper Refuting fake news on social ... Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. ISSN: 1061-0421.
Brand personality: Current insights and future research directions
Each of the top 3 (Journal of Brand Management, Journal of Business Research and Journal of Product and Brand Management) published more than 30 papers, followed by Psychology and Marketing ... His key research interests lie in brand management (consumer-based brand equity, brand personality, destination personality, place branding), service ...
PDF A Conceptual Framework for Creating Brand Management Strategies
keywords: brand management, brand model, branding model. Results were contrasted to the bibliographies included in two main reviews of brand research [7,8]. The second level of analysis was that the article or book had to include an explicit brand management model inside. The third level of analysis was to be cited at least 2000 times in Web of
Brand management and sustainability: exploring potential for the
Sustainable marketing approaches based on a systems view go hand in hand with the newer definition of branding and brand management that goes beyond the managerial and unidirectional view of brand management that is internal, firm-centric and controlled by the organisation (Brodie et al. 2017).This newer perspective on branding thus surpasses the corporate urge to control and manage brands for ...
Consumer Research Insights on Brands and Branding: A JCR Curation
Consumer researchers have studied these topics—and others—in numerous articles published in JCR though the years. This research curation, however, focuses on branding research only over the past several years, highlighting five main themes from this more recent era of research: The pleasure and/or pain of brands. Brand attachment and loyalty
Full article: Strategic brand management in and through sport
Brand management over time. In the early discussions focusing on a brand and its management, the former was often perceived to be a rather rigid instrument value, created by an organisation and managed strictly by them, or more precisely by the 'brand-man' within each company as Fulmer put it (Fulmer, Citation 1965, p. 65).The brand at that point was often viewed as an additional asset a ...
University brand: A systematic literature review
Abstract. Despite its significant role, brand management is an oft-overlooked and challenging aspect in the development of academic institutions, especially in higher education context. Based on a systematic review of journal articles from various sources including ScienceDirect, Emerald Insight and SpringerLink during the 2000-2021 period ...
Brand Management: Research, theory and practice
Brand Relationship theory has created interest in the past, leading to development of a body or research and theory in support of the concepts. Most of the research has concentrated on the brand personality and little has been done on the other variables This paper looks at branding perspectives and emerging trends in branding.
A Systematic Mapping Study on Customer Loyalty and Brand Management
Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of research publications, research themes mapping of published studies is required. The aim of this paper is ...
Strategic inattention of multi-product firms with free entry
Abstract. This paper considers the strategic (in)attention of multi-product firms with endogenous product range choice and introduces free entry prior to firms' strategic choices on attention or inattention. We find that within-firm cannibalization of multi-product firms plays a key role in determining firms' strategic behavior.
New challenges in brand management
With this in mind, in 2017, the Spanish Journal of Marketing announced a call for papers for this Special Issue based on the challenges in brand management. The aim of this Special Issue was to stimulate a substantial contribution to the better understanding of the developments and the directions of the brand management research and practice.
The impact of environmental, social and governance performance on brand
Purpose: Studying the role of environmental, social and governance (ESG) performance in enhancing brand value is strategically important for promoting sustainable development. Design/methodology/approach: Using panel data for 126 different brands over 10 years, we empirically analyse the impact of ESG performance on brand value, considering the moderating role of the digitalisation level.
Brand attachment: a review and future research
This paper conducts an integrative review and provides a synthesisation of key themes in the brand attachment literature. A total of 171 papers were selected and analysed using a framework-based approach. In addition to exploring the theories and frameworks, this review summarises the contexts, antecedents, outcomes, mediators, and moderators of brand attachment. Based on the gaps identified ...
AI Is Everybody's Business
The three principles are based on the following concepts from MIT CISR data research: 1. Data liquidity: the ease of data asset recombination and reuse. 2. Data democracy: an organization that empowers employees in the access and use of data. 3. Data monetization: the generation of financial returns from data assets.
A meta-analysis on global change drivers and the risk of infectious
Main. Emerging infectious diseases are on the rise, often originate from wildlife, and are significantly correlated with socioeconomic, environmental and ecological factors 1. As a consequence ...
MSOM Society Student Paper Competition: Abstracts of 2023 Winners
The journal is pleased to publish the abstracts of the six finalists of the 2023 Manufacturing and Service Operations Management Society's student paper competition. The 2023 prize committee was chaired by Ersin Korpeoglu (UCL), Simone Marinesi (Wharton), and Nur Sunar (UNC).
Advances in the Management of Solid Waste and Wastewater Treatment
The authors annually evaluated the reduction in the use of water (2.5 10 5 tons), nitrogen (5.6 NH 3 -N tons), and carbon emissions (134 tons) through the reuse of treated sewage. Advances in the management of solid waste and wastewater treatment include landfilling, the composting of organic matter, reductions in greenhouse gas emissions and ...
A conceptual framework proposed through literature review to ...
The current focus in supply chain management (SCM) research revolves around the relationship between sustainability and supply chain transparency (SCT). Despite the three pillars of sustainability - environmental, social, and economic- the limited and scattered analysis is on the social part, and the least is on socially responsible supply chain management (SR-SCM). SCT plays a significant ...
IMAGES
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COMMENTS
Fresh topics. In our understanding, brand science is always applied- and practice-oriented. Hence, 'good' brand research should analyse the new topics of the 'real' business and non-profit world and should try to find answers to the challenges. In recent years, the world of brand practice has changed dramatically.
For example, paper [9] analyses B2B-branding papers during 1972 -2015, paper [10] analyses analysed publications related to researches in brand personality during the 1995 -2017, paper [11 ...
Abstract. This is a review and reflection on some of the themes published within the Journal of Brand Management during 2020, plus extrapolation of future research avenues. Themes discussed include (1) co-creation, (2) brand naming, (3) brand support and leadership, (4) digital branding, (5) luxury branding, (6) corporate branding.
Volume 18 September 2010 - August 2011. August 2011, issue 9. Special Issue: Conscientious Brands. June 2011, issue 8. May 2011, issue 7. Special Issue: Thinking Unconsciously and Consumer Brand Beliefs, Attitude, Preferences and Behavior. April 2011, issue 6. January 2011, issue 4-5.
ISSN: 1350-231X (print) ISSN: 1479-1803 (electronic) Journal no.: 41262. A source of expert commentary on brand and reputation management. Includes commentary, industry-based case studies and original research. Serves a worldwide audience of academics, scholars and business executives. Journal Metrics. 2022 Downloads: 330,651.
The aim of this editorial is to provide guidance to aid prospective authors whilst writing and preparing their research papers for consideration within the Journal of Brand Management, and to understand what reviewers will typically be looking for in a manuscript. A number of key generic issues are considered, as well as how sections of a research paper should be structured.
Issue 3 2018 Arts & Branding: Collaboration, Co-Creation and Inspiration of Brands by Arts. Issue 2 2018. Issue 1 2018 Corporate Branding. Volume 26. Issue 7 2017. Issue 6 2017. Issue 5 2017 Brand equity: defining, measuring and managing brand equity. Issue 4 2017 Branding in the era of Web 2.0 (and beyond) Issue 3 2017.
Journal of Brand Management has been a leader among sources. Journal of Marketing is a leader by the number of the most cited papers.,The authors analyze the automatically formed results on search query without human meddling.,For the first time, bibliometric analysis was carried out simultaneously upon the two bases - Scopus and Dimensions.
Driven in part by this intense industry Branding has emerged as a top management priority in the last decade due to the growing realization that interest, academic researchers have explored a number of different brand-related topics in recent years, generat-ing scores of papers, articles, research reports, and books.
1. Introduction. In recent decades, one of the constructs that have attracted particular attention among scholars dealing with brand management is that of brand equity (hereafter, BE) (Buil et al., 2013, Iglesias et al., 2019, Keller and Lehmann, 2006).This is a fundamental topic in marketing and a valuable asset for firms (Aaker, 1991, Christodoulides et al., 2015, del Barrio-García and ...
Findings. This research sheds light on the growing influence of JPBM through four major knowledge clusters (themes): strategic brand management; consumer behavior; product development and innovation management; and brand engagement. A temporal analysis of decade-by-decade cataloguing of the JPBM corpus revealed another set of three distinct knowledge clusters (themes): retailing and pricing ...
Part I: Setting the scene 1. Introduction 2. Overview: brand management 1985-2015 3. Taxonomy of brand management 1985-2015 Part II: Seven brand approaches 4. The economic approach 5. The identity approach 6. The consumer-based approach 7. The personality approach 8. The relational approach 9. The community approach 10. The cultural approach 11. Other categorizations of brand management 12 ...
Journal of Product & Brand Management - Literati Award Winners 2021. We are pleased to announce our 2021 Literati Award winners. Outstanding Paper Refuting fake news on social ... Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. ISSN: 1061-0421.
Each of the top 3 (Journal of Brand Management, Journal of Business Research and Journal of Product and Brand Management) published more than 30 papers, followed by Psychology and Marketing ... His key research interests lie in brand management (consumer-based brand equity, brand personality, destination personality, place branding), service ...
keywords: brand management, brand model, branding model. Results were contrasted to the bibliographies included in two main reviews of brand research [7,8]. The second level of analysis was that the article or book had to include an explicit brand management model inside. The third level of analysis was to be cited at least 2000 times in Web of
Sustainable marketing approaches based on a systems view go hand in hand with the newer definition of branding and brand management that goes beyond the managerial and unidirectional view of brand management that is internal, firm-centric and controlled by the organisation (Brodie et al. 2017).This newer perspective on branding thus surpasses the corporate urge to control and manage brands for ...
Consumer researchers have studied these topics—and others—in numerous articles published in JCR though the years. This research curation, however, focuses on branding research only over the past several years, highlighting five main themes from this more recent era of research: The pleasure and/or pain of brands. Brand attachment and loyalty
Brand management over time. In the early discussions focusing on a brand and its management, the former was often perceived to be a rather rigid instrument value, created by an organisation and managed strictly by them, or more precisely by the 'brand-man' within each company as Fulmer put it (Fulmer, Citation 1965, p. 65).The brand at that point was often viewed as an additional asset a ...
Abstract. Despite its significant role, brand management is an oft-overlooked and challenging aspect in the development of academic institutions, especially in higher education context. Based on a systematic review of journal articles from various sources including ScienceDirect, Emerald Insight and SpringerLink during the 2000-2021 period ...
Brand Relationship theory has created interest in the past, leading to development of a body or research and theory in support of the concepts. Most of the research has concentrated on the brand personality and little has been done on the other variables This paper looks at branding perspectives and emerging trends in branding.
Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of research publications, research themes mapping of published studies is required. The aim of this paper is ...
Abstract. This paper considers the strategic (in)attention of multi-product firms with endogenous product range choice and introduces free entry prior to firms' strategic choices on attention or inattention. We find that within-firm cannibalization of multi-product firms plays a key role in determining firms' strategic behavior.
With this in mind, in 2017, the Spanish Journal of Marketing announced a call for papers for this Special Issue based on the challenges in brand management. The aim of this Special Issue was to stimulate a substantial contribution to the better understanding of the developments and the directions of the brand management research and practice.
Purpose: Studying the role of environmental, social and governance (ESG) performance in enhancing brand value is strategically important for promoting sustainable development. Design/methodology/approach: Using panel data for 126 different brands over 10 years, we empirically analyse the impact of ESG performance on brand value, considering the moderating role of the digitalisation level.
This paper conducts an integrative review and provides a synthesisation of key themes in the brand attachment literature. A total of 171 papers were selected and analysed using a framework-based approach. In addition to exploring the theories and frameworks, this review summarises the contexts, antecedents, outcomes, mediators, and moderators of brand attachment. Based on the gaps identified ...
The three principles are based on the following concepts from MIT CISR data research: 1. Data liquidity: the ease of data asset recombination and reuse. 2. Data democracy: an organization that empowers employees in the access and use of data. 3. Data monetization: the generation of financial returns from data assets.
Main. Emerging infectious diseases are on the rise, often originate from wildlife, and are significantly correlated with socioeconomic, environmental and ecological factors 1. As a consequence ...
The journal is pleased to publish the abstracts of the six finalists of the 2023 Manufacturing and Service Operations Management Society's student paper competition. The 2023 prize committee was chaired by Ersin Korpeoglu (UCL), Simone Marinesi (Wharton), and Nur Sunar (UNC).
The authors annually evaluated the reduction in the use of water (2.5 10 5 tons), nitrogen (5.6 NH 3 -N tons), and carbon emissions (134 tons) through the reuse of treated sewage. Advances in the management of solid waste and wastewater treatment include landfilling, the composting of organic matter, reductions in greenhouse gas emissions and ...
The current focus in supply chain management (SCM) research revolves around the relationship between sustainability and supply chain transparency (SCT). Despite the three pillars of sustainability - environmental, social, and economic- the limited and scattered analysis is on the social part, and the least is on socially responsible supply chain management (SR-SCM). SCT plays a significant ...