Tourism Destination Management and Development Essay

Introduction, the tourism market, tourism policy, planning and management processes, tourism destination marketing, tourism destination organization, development of a tourism destination, factors affecting travel motivation, tourism marketing failure.

Tourism destination development and management is a key factor to the success of the tourism industry in any given region. Tourism is all about travel trade which is so complex and hence it needs to be managed and developed very carefully.

All the stake holders must participate in managing places in terms of culture, social aspects of the given place, heritage, among other key factors that affect tourism. As a dynamic sector, tourism has to be handled with great precaution.

There are several destinations that exist in various countries in the world as a whole. This gives potential visitors a wide range of commodities in the tourism market they can choose to consume. This in itself makes the market and therefore the success in the market depends on how well the place is developed and managed.

The tourism market is a set of clients who regularly consume a specific tourist commodity in the market. This is an ever changing market due to the fluctuations that occur on the demand and supply side of the said market. Clients in this market don’t have the same characteristics and hence the market has to be analyzed objectively. As part of touring, many tourists come in with their own intrinsic expectations that cannot be identified easily.

Tourism can be inbound where a tourist goes out of his home country or it can be domestic where the given tourist tours some parts of his own country. Both types of tourism need to be panned for and managed very well by the stakeholders endowed with the responsibility.

The tourism market is not similar to other good and service markets because it is a market that has an experience that cannot be touched, it is impossible to separate both consumption and production in the market, it greatly varies from time to time, it targets travel trade, involves cultural heritage marketing, and the fact that it involves societal marketing.

For tourism management to be sustainable, it requires a well understood decision making process. The main actors in tourism decision making are the government and the public at large. The decisions are normally arrived at in different sets of interactions (Homeshow 1995 p. 522).

Planning of tourism policy requires the planner to analyze beyond one sector or issue by looking at all the factors that affect tourism. There must be corporation between the government and the local communities among other stake holders like other institutions in order to come up with the best policy and plan governing tourism.

In tourism policy development and planning process, the place it self must work hand in hand with other institutions that are in charge of regional tourism planning. The regional bodies come in with professionalism that is key to the success of the tourism industry.

One of the concepts in marketing states that the most important thing in acquiring the objectives of an organization involves determining the requirement of the target market and then meeting with the desired needs in the most effective and efficient manner than the other providers in the market.

There must be a strategically planned connection between the supply and demand sides of the market. Destination basically refers to a place. Tourism destination marketing involves a combination of each visitor’s experience that is combined into one big unit of a given toured area. (Marphy at al, 2000.p. 44).

This means that the earlier notion of this concept referring to the end of the whole experience has been done away with. (Vukonic, 1997. p.98)

Tourism destination marketing is a well planned approach to the improvement of places and not a tool for promotion (kotler et al. 1993. p.16). It is highly recommended that occupants of a given place gain satisfaction from their community and whenever visitors come in, their needs have to be met.

The duty of tourism destination marketing is the responsibility of tourism destination organizations (Ashworth, 1991, p.139). Such institutions may include the public sector, private sector or a combination of both.

Working together of the various players within this industry is very important given the fact that the DMO’s have a small influence on the tourism market. This is owed to the fact that DMO’s have no influence on the determination of pricing, operation and production (Bieger, p. 182). They therefore have to accept the product as it is provided for in the market.

While executing their duties, one of the challenges that destination management organizations face is that of lack of funds. This is mainly because what is offered to them in budget is not worth what is expected of them in results. (Bonham & Mark, 1996.p.3-10)

Tourism marketing can only be achieved if the stake holders fully understand the factors that determine the way the tourists behave. They should also be able to recognize the expectations of the tourists and how environmental and socio-cultural changes will influence tourism. Stable industry. (Ritchie & Crouch, 2000, p. 2)

While developing tourist destinations, the involved institutions and other stake holders should focus more on the long-term objectives that are sustainable for the purpose of coming up with a stable industry.

It is very tricky to determine what exactly makes people to tour other countries and nations. (Pearse, 1987. p. 21). Varied tourists who possess different personality attributes tour different parts of the nation with different expectations and needs that are not shared and this makes it very hard to determine factors that drive tourists to travel. However some of the common factors that may influence travel are discussed below.

Looking for pleasure and relaxation are very important factors that affect the movement of tourists. This may include escape from harsh conditions like climatic or when somebody just decides to go and relax away from his normal surrounding. (Leiper 1994.p.249)

Nationality to some extend also affects tourism in that some tourists from some parts of the world tend to travel to specific parts of the world for adventure. This may be affected by demand issues for example some tourists from a given region of the world may be driven by some specific needs e.g. swimming that is well provided for in a given country. (Pizzam & Sussman 1995.p 9o1-917).

As far as age is concerned, young visitors normally tour for sporting activities while older tourist’s visits are normally meant for relaxing and exploring the world. Older tourists prefer activities that are not tiring

One of the most important factors that affect tourism is the extent to which the social-cultural and natural environments which most visitors come to adventure have been built and maintained.

Gender doesn’t seem to have a great influence on tourism as such, but some studies shows that that women tend to have a strong drive to traveling while the young male gender tend to prefer noisy places full of fun.

As noted earlier, there are so many intrinsic factors in tourists that are so varied and hence it makes it so hard to tell the exact needs of tourists.

Tourism marketing is confused with selling yet selling goals don’t go hand in hand with the conservation need of the tourism market. (Latitude Nelson, 2001. 1-15)

The other thing is that what is really on the ground may not really reflect what has been promised to the tourists. Some of the advertisement may display information that is not true in order just to attract tourists and make money.

As a matter of fact, tourism development and management is an important factor that must be managed very well by any given country or region. This is mainly because this sector is very dynamic and faced with several challenges. It is very hard to determine most of the intrinsic factors that motivate visitors so explaining the demand and supply side of the market becomes very tricky.

It is therefore important for all stake holders to participate in the policy development process and planning of the tourism industry in order to ensure success in the dynamic sector. It calls for involvement of expertise in the strategic planning and policy development process for the industry.

Ashworth, C.J. (1991), Products, places and promotion: Destination images in the analysis of the tourism industry. In M.T. Sinclair and M.J. Stabler, The

Tourism industry. An international analysis. CAB international, Oxford Bieger. T. (1999), Management Von Destination und tourismosorganisation . 4 th edition. Oldenburg, Mu”nchen.

Bonham & Mark, J. () 1996. Private verses public financing of state destination. Journal of travel Research, 35(2), 3-10

Homeshaw, J. (1995). Policy community, policy networks, and science policy in Australia. Australian Journal for Administration, 54, (4), 520-532

Kotler,P.B.J & Makens. J. (1991) Marketing for hospitality and tourism . Prentice Hall, Upper saddle River, NJ Latitude Nelson (2001). Statement

Latitude Nelson (2001). Statement of corporate intent for three years ending 30 June 2004. Latitude Nelson, Nelson

Murphy, P, P. & Smith, B. (2000). The destinationproduct and its impact on Traveler perceptions, 21(1) 43-52. Pahner. A

Pizam, A, & Sussmam, S 1995. Does nationality affect tourist behaviour? Annals of tourism Research, 22(4), 901-917

Ritchie, J.R.B & Crouch, G. J (2000). The competitive destination: sustainability Perspective. Tourism Management, 21(1), 1-7

Vukonic, B. (1997). selective tourism growth, Targeted tourism destinations. In.S. Wahab and J.P. John (Eds), tourism development and growth. The Challenge of sustainability. Rout ledge, London

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Tourism development essay

While tourism development may still be an item of debate to most stakeholders, they all seem to agree that tourism has proven to be one the most integral part of economies that cannot be ultimately ignored. In the early years of tourism development, the initial regions to consider this as a socioeconomic wheel were the UK and Australia. As the developing and Island economies embraced tourism as an economy phenomenon, airlines, accommodation providers and tour operators began to embrace eco friendly operations to comply with global environmental sustainability policies.

Though mass tourism development has been prevalent, sustainable tourism development has increasingly become one of the most debated issues in the tourism development. With sustainable tourism development, communities and tourism generating areas can be developed and the local people can benefit. Seemingly, mass tourism development may not produce little benefit or respect for the local physical or sociocultural environment, but it may be the dominant of tourism development mechanisms in place. Through tourism development, most economies have attained a level of growth that would not be attained through any other economic channel.

On the other hand, there may be definite strengths and weaknesses to this concept of economic development. On one hand, tourism development has brought about economical changes and proven to be a dominant economical wheel for some regions/countries. On the other hand, if the debate on whether mass tourism development should be sidelined to pave way for sustainable tourism development, is not concluded, there may be adverse environmental and socioeconomic challenges that may be encountered in the long run.

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Through the years, sustainability policies and practices especially those that support ecofriendly and environment friendly practices have been widely adopted. This has hence led to the lessening of friction between the industry, communities, tourists and the environment. This brings to the light the necessity to embrace sustainable tourism development.

Sharpley, R. and Telfer, D. J. (2002). Tourism and Development. Concepts and issues. Sustainability: A barrier to tourism development? (pp. 319-337).

Tourism Essay for Students and Children

Where am I Book

500+ Words Essay on Tourism

Tourism Essay – Tourism is a major economic activity that has developed significantly over the years. It’s an activity that can be recognized in both developed and developing nations. In general terms, tourism is the movement of a person from one place to another to visit and mesmerize the beauty of that place or to have fun. Moreover, the concept of traveling is considered a luxury and only people with higher income can afford this luxury.

Tourism Essay

The Growth of Tourism

Earlier our ancestors used to travel by sea routes as it was a convenient and most affordable medium but it was time taking. Due to, technological advancement we can now easily travel to any place without wasting time we can travel thousands of miles within a few hours. Technological advancement has shrunk the earth into a global village. Besides, the modern modes are much safer than the modes that our predecessors used.

Effect of Tourism on a Country

For any country, tourism generates a lot of money especially a country like India. Due to the Taj Mahal (one of the seven wonders of the world) every year the government raise a huge sum of revenue. Also, because of tourism other industries also bloom. Such industries include transportation, wildlife, arts and entertainment, accommodation, etc.

Moreover, this ultimately leads to the creation of job and other opportunities in the area. But there are some drawbacks too which can affect the lifestyle and cultural value of the country.

Importance of Tourism

Traveling is a tiring and difficult thing and not everyone is able to travel. But at the same time, it’s a fun activity that takes your tiredness away. Travelling adds flavor to life as you travel to different places that have a different culture and lifestyle. Also, it’s an easy way to learn about the culture and tradition of a place. Besides, for many areas, tourism is their main source of income.

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India- A Tourist Attraction

The Taj Mahal is not the only destination in India that attract tourist. Likewise, there are hundreds of tourist destination that is spread over the Indian plateau. India has a large variety of Flora and Fauna. Besides, the equator divides the geographical land of India into almost two equal halves that make India a country where six seasons occurs.

Moreover, in almost every city of India, there is a historical monument made by the rulers in their time period.

Benefits of Tourism

Tourism not only benefits the government but also the people that live in the local area. It also creates a business as well as employment opportunities for the local people which ultimately help the government to earn income.

Benefits Due to Tourism

As we know that tourism contributes a lot to the revenue of the country. Also, the government uses this income for the growth and development of the country. Likewise, they construct dams, wildlife sanctuaries, national parks, Dharamshala and many more.

In conclusion, we can say that tourism is a very productive activity both for the tourist and the government. As they support each other simultaneously. Also, the government should consider improving the conditions of the country as more and more number of tourist visit their country.

Above all, tourism is one of the fastest-growing industry in the world that has changed the scenario of the world.

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Tourism Essay

An introduction.

Tourism is the largest and fastest-growing industry across the world. It is a source of revenue and employment. It also gives the opportunity for people to understand the culture, civilization, and religious aspects of a country. There are many countries whose main source of revenue is Tourism. It is an export that is not visible which earns valuable foreign exchange without any substantial or actual loss of internal resources. Tourism is a unique type of highly labor-intensive industry. It provides different services that are needed as well as expected by the incoming tourists. Tourism is one of the largest industries in terms of money spent by tourists in the countries they visit. The amount received from the Tourism industries sometimes exceeds the Gross National Product of many countries.

India is one of the most popular tourist destinations in Asia and has been successful in attracting domestic and international tourists. India has fascinated many tourists across the globe with her secularism and her culture. The scenic landscape, hill stations, historical sites, architecture and monuments, beaches, and enchanting backwater, places of religious interest make India a preferred destination for tourists from all over the world. Tourism in India has immense potential of developing into a high revenue-generating industry. Better connectivity of transport and communication, improved hospitality services and standard of living and value of money to the tourists from foreign countries have led to an increase in domestic as well as international Tourism.

Tourism is one of the most important and fastest-growing industries in today’s world that creates a lot of job opportunities. It generates a lot of revenue and adds to the economy of the country. Apart from generating jobs and revenue, it gives an opportunity for people of different countries and cultures to move and mingle with other cultures and social environments for the purpose of entertainment as well as professional purposes. It is only through Tourism that the world can get closer and know each other both socially, culturally and religiously. It creates good bonding among people of different languages and cultures. It also paves the way to understand and explore the rich heritage and ancient history of an unknown place.

It is an export that is not visible which earns valuable foreign exchange without any substantial or actual loss of internal resources. Tourism is a unique type of highly labor-intensive industry. It provides different services that are needed as well as expected by the incoming tourists. Tourism is one of the largest industries in terms of money spent by tourists in the countries they visit. The amount received from the Tourism industries sometimes exceeds the Gross National Product of many countries.

India is one of the most preferred tourist destinations in Asia because of its beautiful landscape, rich cultural heritage, myriad attractions and valuable ancient history. India serves as the hub of different cultures and languages within it and has always attracted domestic and international tourists. In 2019 it has attracted 10.93 million international tourists and this contributed to almost 4.7% to India’s GDP.  India has also attracted international tourists because of the liberty it gives to different religions. The peaceful existence of people of 22 languages and 9 religions is a source of attraction for all international tourists.  India has a mosaic of enchanting hill stations, magnificent architecture and monuments, picturesque beaches, and enchanting backwater. India has always been famous for its hospitality services. Our guests are considered as God and the tourists feel quite safe in India. A lot of solo travellers prefer certain parts of India over any other place in the world. Indian Tourism gives proper value to tourists from foreign countries.

Benefits of Tourism in India

The Tourism industry gives a wide scope of employment to people. It has not only provided employment opportunities to people but also alleviated poverty and sustained human development. Tourism has promoted and benefitted small and local handicrafts and cultural activities. It has played a significant role in promoting national integrity and international understanding. The most important benefit of Tourism is to give a sense of relief and relaxation to people when they get tired and exhausted from their hectic schedules and hustle-bustle of city life. It is a pleasant gateway for people. The Tourism industry has also benefited other sectors like aviation, transport, horticulture, and handicraft. The hotel industry has immensely benefited from Tourism and provides ample employment and help in earning foreign exchange. This industry has become one of the major contributors to the GDP of the country. It has significantly contributed to the economic development of India by improving transportation and infrastructure facilities across the country.

Tourism has played a very vital role in reviving India’s art and culture. Tourists from foreign countries show a keen interest in the rich culture and heritage of India and this boosts the morale of the small artisans and adds to their novelty.

Promotion and Development of Tourism

For better growth, the Indian Government is taking a keen interest in promoting the different sections of Tourism such as rural Tourism, eco-Tourism, and spiritual Tourism, spa Tourism, and adventure Tourism. Nowadays, medical Tourism has also become an important source of revenue for the healthcare sector. Many people from our neighboring countries and from our western countries are turning towards India for affordable and world-class health care services and treatment.

Indian Tourism has grown significantly over the years. The services rendered to the tourists visiting India from foreign countries are the indiscernible products of the Tourism industry.  These products like hospitality services of all kinds for tourists turn into invisible exports because these services generate a lot of earnings without leaving Indian soil. The Tourism Ministry of India has played a major role in the development of the industry. The India Tourism Development Corporation (ITDC) formed by the Tourism department has carried out many vital developments to encourage Tourism in India. The ITDC hotels are situated at the prime locations of important tourist destinations in India and provide comfortable and affordable boarding and lodging.

The launching of the ‘Incredible India’ campaign by the Government of India is instrumental in promoting India as a holistic tourist destination in the domestic and international markets. Other specialized international media campaigns under ‘Incredible India’ have been launched and even the celebrities of our country have been roped into making this campaign of ‘Incredible India’ a big success in foreign lands also.

The ‘Clean India’ campaign launched by the Indian Government ensures full cleanliness, which has become an indispensable norm at all the tourist destinations. The Government has also conducted regular studies to analyze the market in order to identify the key factors, income figures, holiday habits, and psychology of people. This helps them to identify the key drivers in the Tourism industry and tackle the issues that deter the scope of Tourism.

According to research reports, the medical Tourism market in the Indian healthcare sector is valued to be worth over three hundred million dollars with more than one lakh foreign patients coming every year. The Government has also gone a step further to permit foreigners to visit India on an e-Tourist Visa for attending short-term yoga programs. 

The Tourism industry is the largest service industry in India and has the potential to stimulate the economic growth of the country. It becomes important for all citizens to develop the Tourism infrastructure and maintain tourist destinations, railway stations, airports, rest houses, and hotels.

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FAQs on Essay on Tourism

1. Which Countries in the World Depend on Tourism for Their National Revenue?

Countries like Maldives, Bahamas, Sri Lanka, Thailand, and many such countries depend on tourism for national revenue.

2. How does Tourism Benefit India?

Tourism in India generates mass employment and raises the income levels thereby contributing significantly to the economic development of the country. It has led to significant improvement in the transportation and infrastructure facilities across the country. The hotel industry benefits from tourism and provides ample employment and help in earning foreign exchange. This industry has become one of the major contributors to the GDP of the country. Tourism has also played a very vital role in reviving India’s art and culture.

3. What Measures did the Indian Government Take to Promote Tourism?

The Indian government has taken many measures for promoting the different sections of tourism such as rural tourism, eco-tourism, and spiritual tourism, spa tourism, and adventure tourism. Nowadays, medical tourism has also become an important source of revenue for the healthcare sector. The government has also taken a step to permit foreigners to visit India on an e-Tourist Visa for attending short-term yoga programs. The Government of India has launched the campaign of “Incredible India” which is instrumental in promoting India as a holistic tourist destination in the domestic and international markets. Other specialized international media campaigns under ‘Incredible India’ have been launched and even the celebrities of our country have been roped into making this campaign of ‘Incredible India’ a big success in foreign lands also. The Tourism Ministry provides financial assistance to the states, union territories, and other central agencies to develop tourism in their area and promote the culture and natural beauty of different regions and pilgrimage sites.

4. What is the ‘Clean India’ Campaign Started by the Ministry of India?

The ‘Clean India’ campaign started by the Ministry of India ensures full cleanliness, which has become an indispensable norm at all the tourist destinations.

5. What are the benefits of Indian Tourism?

Indian Tourism is one of the most important ways to add to its GDP. Tourism industry has released the excess dependency on the agricultural and manufacturing industry for employment to such a huge Indian population. It has given opportunities to the Indian craftsmen to get recognition of their work and income from their work. The Indian small scale industry has flourished mainly because of Tourism. The best part of Indian Tourism is that it has improved both national and international integration among the people. Indian Tourism has the capability to recharge, refresh and revive a tired mind with its beauty and different attractions.

6. Which is the most attractive type of Tourism in India?

India is famous for its rich cultural heritage. Variety of fairs and festivals throughout the year in different parts of the country makes it so colorful that international tourists cannot resist the attraction. Cultural heritage has been the best type of Tourism in the country. Good communication inside and outside the country makes it easily accessible also. Tourists can travel from the picturesque beaches of Goa to the great monuments of Agra and other parts of north India to great relaxing hill stations. It is definitely difficult to cover the whole of India in a month even but only a few famous parts can create such lingering memories in the mind of the tourists which they can cherish life long.

7. Why and what important measures have been taken to promote Indian Tourism?

The Tourism industry needs to be developed further to promote and strengthen national integration. It is the only way by which each and every Indian citizen is aware of their rich cultural heritage, a plethora of languages and religions. To improve the economy of the country this is one of the easiest ways to promote. Hence the Government has taken lots of measures to promote Indian Tourism. The Government has added spa Tourism and medical Tourism further to promote the Tourism industry. The India Tourism Development Corporation has taken lots of measures to encourage Tourism like the following campaigns:

Comfortable, safe and affordable hotels for tourists are not only prime locations but other areas also have been set up for the benefit of tourists.

The banner of the ‘Incredible India’ campaign by the Government of India has successfully promoted Indian Tourism among foreigners. The Indian celebrity has also taken part in this campaign to promote Indian Tourism.

The launching of the ‘Clean India’ by the Government provides a clean environment for the national and international tourists which is one of the most essential parts of Tourism.

8. How has the Tourism industry updated itself?

Tourism originated in the seventeenth century with the purpose of learning and understanding the history, civilization and rich art and cultural heritage of India. Indian international trade was also famous at that time for its huge resources. India has remained an attraction among international tourists since then. In the modern world, however, tourists are more business-oriented and commercially organized. This urges the need to promote business Tourism, sports Tourism, spa Tourism and also medical Tourism. Modern Tourism has taken a keen interest in the rich heritage of Ayurved both for medical and relaxing purposes. People who need medical help prefer India because of some good opportunities that they get in the Indian health system, comparable health infrastructure and affordable medical costs in India.

9. What are the roles of a citizen to promote the Tourism of the country?

The Indian Government has taken enough measures to promote Indian Tourism but that needs to be complemented by the people of India also. This is the responsibility of every citizen of the country to provide good hospitality and security to foreign travellers. The people of the country should always try their best to suggest the best tourist spots of the country and can give a brief outline of the country’s rich heritage. It is the responsibility of the citizens to maintain a clean environment for the travellers. The tourists should like India because of its hygiene and cleanliness also.

6 years to the Global Goals – here's how tourism can help get us there

A view from the benches on a summer day at Park Güell in Barcelona, Spain: Inclusive governance and community engagement in tourism planning and management can aid sustainable development goals.

Inclusive governance and community engagement in tourism planning and management can aid sustainable development goals. Image:  Unsplash/D Jonez

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  • Tourism is a significant economic force that has returned close to pre-pandemic figures, with 1.3 billion international travellers and tourism exports valued at approximately $1.6 trillion in 2023.
  • The tourism sector must adopt sustainable practices in response to climate change, biodiversity loss and pollution.
  • Inclusive governance and community engagement in tourism planning and management are key to ensuring the sector’s support to local identity, rights and well-being.

With mounting challenges to our societies – conflict, geopolitical tension, climate change and rising inequality – we should look to the 17 Sustainable Development Goals (SDGs) and their promise of a shared blueprint for peace, prosperity, people and planet by 2030. However, as UN Secretary General Antonio Guterres reminds us , “that promise is in peril” with the impact of the COVID-19 pandemic having stalled three decades of steady progress.

Tourism can help deliver a better future, and with less than six years to go, it must unleash its full power to achieve this.

Have you read?

Turning tourism into development: mitigating risks and leveraging heritage assets, what is travel and tourism’s role in future global prosperity, how travel and tourism can reach net zero, tourism’s economic boon.

International tourists reached 89% of pre-pandemic levels in 2023. Around 1.3 billion tourists travelled internationally, with total tourism exports of $1.7 trillion, about 96% in real terms of the pre-pandemic value. Preliminary estimates indicate that tourism's direct gross domestic product (GDP) reached $3.3 trillion, the same as 2019, as per our World Tourism Barometer .

Yet, persisting inflation, high interest rates, volatile oil prices and disruptions to trade could impact the pace of recovery. Uncertainty derived from ongoing Russian aggression against Ukraine, the Israel-Hamas conflict and growing tensions in the Middle East, alongside other mounting geopolitical tensions, may also weigh on traveller confidence.

Results from the World Economic Forum’s latest Travel & Tourism Development Index reflect the impact of some of these challenges on the sector’s recovery and travel and tourism’s potential to address many of the world’s growing environmental, social and economic problems.

Therefore, as the sector returns, it remains our responsibility to ensure that this is a sustainable, inclusive and resilient recovery.

The climate imperative

Climate change, pollution and biodiversity loss are making extreme weather events increasingly challenging for destinations and communities worldwide. The tourism sector is simultaneously highly vulnerable to climate change and a contributor to harmful greenhouse gas emissions.

Accelerating climate action in tourism is critical for the sector’s and host communities’ resilience. We are taking responsibility but more needs to be done to reduce plastics, curb food waste, protect and restore biodiversity, and reduce emissions as the demand for travel grows.

The framework proposed by the Glasgow Declaration on Climate Action in Tourism is catalyzing the development and implementation of climate action plans, guided by and aligned to five pathways (measure, decarbonize, regenerate, collaborate and finance). It’s a clear plan to enable the transition towards low carbon and regenerative tourism operations for resilience. Over 850 signatories from 90 countries are involved in innovating solutions, creating resources and connecting across supply chains, destinations and communities.

Leaving no-one behind

Tourism can be a powerful tool to fight inequality, within and between countries but only so long as we also address diversity, equity and inclusion in the sector, provide decent jobs and ensure respect for host communities and shared benefits.

One good example of tourism’s potential to progress shared prosperity is Rwanda’s Tourism Revenue Sharing Programme . Initiated in 2005 and revised in 2022, it aligns conservation efforts with community development. The programme designates a portion of National Parks revenues to ensure that local communities benefit directly from conservation and tourism activities. Initially set at 5%, the share of total revenue now stands at 10% .

Travel & Tourism Development Index 2024

New tools, jobs and values.

Technology, ease of travel and the pandemic have all accelerated changes in how we work. Again, as we progress, we have a duty to ensure we are leaving nobody behind. Education and skills are vital to progressing equality, growth and opportunities for all, making them a cornerstone of the SDGs. However, tourism businesses face a labour shortage to cope with travel demand. We must make tourism more attractive to young people so they see it as a valued career path.

We also need to support micro-, small- and medium-sized enterprises (MSMEs), which make up around 80% of all tourism businesses worldwide and up to 98% in some Group of 20 (G20) economies. While each country’s challenges are different, digitization, market access, marketing and skill gaps are key areas we should address with targeted policies for MSMEs and entrepreneurship.

Measuring impact

Sustainable tourism is only possible if we can properly measure the sector’s impact and progress in three dimensions: economic, social and environmental.

Last March, the UN adopted a new global standard to measure the sustainability of tourism (MST) – economic, social and environmental. Developed under the leadership of UN Tourism and endorsed by all 193 UN member states, the MST statistical framework provides the common language (agreed definitions, tables and indicators) for producing harmonized data on key economic, social and environmental aspects of tourism.

Countries and other stakeholders now have the foundation to produce trustworthy, comparable data for steering the sector towards its full potential. And indeed, over 30 countries and subnational regions have already implemented the flexible MST framework, focusing on the data most relevant to their sustainability efforts.

Centring community wellbeing

Increasingly, communities worldwide demand a tourism sector that respects their identity, rights and wellbeing.

Transforming the sector requires rethinking governance as more holistic with a whole-government approach, multi-level coordination between national and local policies and strong public-private-community partnerships. Listening and engaging residents in tourism planning and management is at the core of the sector’s future.

Take Barcelona as an example. Here, e tourism represents 14% of the city’s GDP. The Tourism and City Council was created in 2016 and relies on citizen participation to advise the municipal government on tourism public policies. This initiative demonstrates the advancement of tourism governance from classic public-private collaboration to public-private-community. Therefore, issues around the visitor economy become those for official city consideration.

Delivering on tourism’s potential

We urgently need to grow investment in tourism. The data is encouraging: the UN Conference on Trade and Development World Investment Report 2023 shows that global foreign direct investment across all sectors, tourism included, reached approximately $1.37 trillion that year, marking a modest increase of 3% from 2022.

At the same time, we need to ensure this investment is targeted where it will make the most significant and most positive impact by building greater resilience and accelerating the shift towards greater sustainability.

The significant benefits tourism can offer our economies and societies, as well as the challenges obstructing us from fully delivering on this potential, are now more widely recognized than ever.

Tourism is firmly on the agenda of the UN, G20 and Group of Seven nations and the Forum. Delivering on this potential, however, will require political commitment and significant investment. But given what is at stake and the potential benefits to be gained, it should be seen as a huge opportunity rather than a daunting challenge.

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Advantages and Disadvantages of Tourism IELTS Essay: Sample

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Updated on 27 January, 2024

Kanika Pruthi

Kanika Pruthi

Sr. content writer & study abroad expert.

Kanika Pruthi

You can readily check out the samples for the advantages and disadvantages of a tourism IELTS essay here. There are 40 minutes that you will get for completing the essay, with the minimum word count being 250. The upper limit is not present in most scenarios. Make sure that you check the samples carefully for the writing style.

Table of Contents

Advantages and disadvantages of tourism ielts essay samples - 2, download ielts sample papers, frequently asked questions, important study abroad articles, study abroad without ielts, advantages and disadvantages of tourism ielts essay samples.

Question-  Describe the advantages and disadvantages of tourism in the modern world .

Essay 1- 

In a time when globalization is sweeping the entire ecosystem, tourism has a crucial responsibility for developing global economies and nations. Nowadays, tourism is what makes widespread economic contributions to all countries, although there are a few negatives as well. This essay talks about the advantages and disadvantages of tourism before concluding with a final opinion. 

The biggest benefits of tourism are quite obvious, i.e., boosting the national GDP and economy and creating more employment for local citizens and communities. Tourists use diverse solutions while traveling, including booking hotels, flights, transportation, and guides. They also require food, shopping, and leisure while indulging in a wide gamut of other activities. This leads to extra income for thousands, which contributes handsomely to the country's economy. Tourism increases the GDP significantly and helps create more employment opportunities. People are always needed as tour guides, operators, booking agents, hotel and restaurant staff, transportation personnel, etc. Tourism thus has huge benefits to bring to the table for any country and its local population. 

Yet, there are some negatives of tourism as well. This includes the rampant damage of several well-known destinations and increased crime or illegal activities. The huge number of tourists thronging popular cultural and historical landmarks and monuments and other centers of pilgrimage lead to major structural and environmental damage. Along with this aspect, national resources are often overused and overexploited for handling this rush of tourists. At the same time, tourists bring their jewelry, money, and other expensive items, becoming targets for anti-social criminals and thieves, leading to a growth in illegal activities and crime. Hence, tourism has some disadvantages as well. However, the Government can take proactive steps to eliminate the same by providing more security and policing while maintaining popular monuments, tourist spots, and natural resources alike. 

To conclude, it can be said that while tourism does have specific disadvantages, it has a positive impact on livelihood, national economies, and overall employment. It also fosters cultural exchange, information gathering, and educational growth. Hence, while Governments may fix the negatives with proactive measures, the positives far outweigh them, in my opinion. (370 words)

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Tourism has witnessed rapid development over several decades, becoming a major industry worldwide. The global tourism sector is responsible for generating a major percentage of economic wealth for several countries. Most developing economies are also hugely dependent upon tourism for earning national income and the smooth operation of several business sectors and industries, along with maintaining their levels of employment generation. Yet, like every other sector and institution, tourism will always have some advantages and disadvantages. Hence, in this article, we will discuss the pros and cons of tourism in detail to have a balanced insight. 

The growth and development of global tourism naturally bring myriad benefits to entire cities, countries, and communities alike. Tourism is one of the biggest foreign exchange sources and boosts the monetary positions of countries by adding to their economy and GPD alike. Whenever tourists visit any other country, they usually use various services and products that enable industries such as hotels and hospitality, airlines, transportation, leisure, food and beverages, souvenirs, apparel, and more. Other benefits of tourism include better relationships and political equations amongst nations, easier travel regulations, and inter-cultural and socio-economic exchange, which fosters better understanding, knowledge, and education overall. Heritage is also promoted and understood by every country at a global level. 

However, there are several disadvantages of tourism as well. Growth in tourism means a higher chance of illegal activities and crime, especially theft, since tourists bring valuables in their wake. Secondly, foreign tourists often damage and vandalize places of national interest and importance. They often litter areas while damaging natural resources and beautiful spots simultaneously. They are often ignorant about social and legal conventions in foreign countries and end up violating the same in some situations. Tourism also opens up avenues for illegal migration and trading illegal items at times. However, despite all these disadvantages, I firmly believe that the advantages surpass them in every sense of the term. (339 words)

In conclusion, tourism undeniably plays a critical role in the global economy and cultural exchange, offering substantial benefits such as economic growth, cultural preservation, and international understanding. However, it also poses challenges including environmental impact, cultural commodification, and economic dependence. Balancing these advantages and disadvantages requires sustainable and responsible tourism practices that respect local cultures, protect natural environments, and promote equitable economic benefits. As the world continues to become increasingly interconnected, understanding and addressing the complexities of tourism is essential for preserving its positive impacts while mitigating its negative effects. This nuanced approach to tourism, embracing both its benefits and challenges, is key to ensuring that it remains a positive force in our global society. Read More About IELTS:

Reading sample test

What are the benefits and disadvantages of tourism in the modern world?

Tourism has many advantages in the contemporary world. It promotes global connections and cultural exchange while leading to more information dissemination and helps people experience and understand new things. It helps in new business opportunities, generates direct and indirect employment, adds to the GDP of the country and earnings of the region and its local people, promotes entrepreneurship and also works to promote the country globally. 

The disadvantages include pollution, littering, waste and a strain on the natural resources and infrastructure of the country. Tourism often leads to severe income dependency and may cause fluctuations in the future as a result. It often leads to crime going up in a country owing to the influx of different people. It may cause chaos and congestion as well. Sometimes, over-tourism makes it difficult to preserve and maintain natural and cultural heritage as well.

What are the advantages and disadvantages of tourism IELTS essay?

You will have to answer the question given in the essay which goes as follows-  Describe the advantages and disadvantages of tourism in the modern world . You will have to first provide an introduction talking about the question and your own opinion regarding the same. Then talk about the benefits of tourism in a paragraph, following it up with another paragraph on the negative aspects of tourism. You can then sign off with a conclusion.

What advantages can tourism bring to cities ielts?

You have to write about the distinct tourism advantages for cities. These include the fact that tourism infuses an economic boost for any city along with a steady flow of income and revenues for the Government. It adds to the city’s local economy, creates more jobs and entrepreneurship and also enables inter-cultural exchange and idea/information exchange. It helps a city showcase itself to the world, which brings more business and cultural collaborations in the future.

Why tourism is important for a country IELTS?

Tourism and travel have a huge contribution on the fortunes of any country. This is through not only higher employment and more revenues for the country (that it can spend on infrastructure development) but also through more entrepreneurship, global recognition of a country’s treasures, attractions and achievements and most importantly, the facilitation of cultural and social exchange amongst people of different nations. Travel and tourism plays a vital role in establishing a country’s role in the community of nations.

What are the structures for advantages and disadvantages of tourism essay?

You have to first talk about the given question in your introductory paragraph. You can then state your own opinion in brief about the advantages and disadvantages of tourism. You can then start off with a paragraph detailing the benefits offered by tourism and then talk about the disadvantages of tourism in your essay as well. Thereafter, once these two paragraphs are done, you can write a conclusion, spelling out the topic, your opinion and what you think should be the way forward. This is the basic structure that you can follow in this regard.

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Kanika has 5+ years of experience as a writer and content developer. She has written for a wide range of industry verticals, including hospitality, restaurants, non-profits, finance, IT, HR, technology, payroll, and education. She has worked as a creator for a few leading companies and has also helped brands grow through her creative writing.

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Development of Tourism in India, Current Opportunities for Growth_1.1

Development of Tourism in India, Current Landscape, Government Initiatives

Tourism in India holds immense potential as a significant contributor to country's economy, despite facing various challenges. Read this article for Opportunities for Development of Tourism in India.

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Development of Tourism in India

Tourism in India holds immense potential as a significant contributor to the country’s economy, despite facing various challenges. With its rich cultural heritage, diverse landscapes, and historical monuments, India has always been a magnet for travellers from around the globe. However, the development of this sector has been met with both successes and hurdles.

Current Landscape and Economic Impact of Tourism in India

Tourism in India contributes approximately 4.6% to the nation’s GDP, as per the Ministry of Tourism. Despite not being prioritized by the government, the sector plays a vital role in job creation, supporting over 32 million jobs in 2021. The World Travel and Tourism Council reported that in 2021, tourism generated ₹13.2 lakh crore (US$170 billion), accounting for 5.8% of India’s GDP.

However, the COVID-19 pandemic significantly impacted tourism, leading to a decline in foreign tourist arrivals by 44% in 2022 compared to 2019 figures. Nonetheless, India’s domestic tourism market remains robust, with over 1 billion domestic tourist visits recorded in 2012.

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Strengths and Challenges in India’s Tourism Sector

India possesses numerous strengths that bolster its tourism sector. The country’s cultural and natural resources, including historical monuments, scenic landscapes, and diverse wildlife, attract travellers worldwide. Additionally, India’s air transport infrastructure and natural resources are highly regarded globally.

However, the sector also faces several challenges. Infrastructure deficiencies, such as inadequate road networks and outdated facilities, hinder the tourist experience. Moreover, safety concerns, including issues related to women’s safety and petty crime, can deter potential visitors. Additionally, bureaucratic red tape and complex visa procedures have been cited as barriers to tourism growth.

Opportunities for Growth and Development of Tourism in India

Despite the challenges, India’s tourism sector offers ample opportunities for growth and development:

  • Diverse Attractions: From historical monuments and cultural festivals to scenic landscapes and adventure sports, India offers a wide range of tourist attractions. Leveraging these diverse offerings can attract travellers with varied interests and preferences.
  • Cultural Experiences: India’s rich cultural heritage and traditions provide unique experiences for tourists. Promoting cultural tourism, including heritage walks, culinary tours, and traditional art forms, can attract visitors seeking authentic cultural experiences.
  • Medical Tourism: India has emerged as a leading destination for medical tourism, offering high-quality healthcare services at competitive prices. With state-of-the-art hospitals and skilled medical professionals, India attracts patients from around the world for treatments ranging from surgeries to wellness retreats.
  • Rural and Eco-Tourism: There is growing interest in experiential and sustainable tourism experiences, such as rural homestays, wildlife safaris, and initiatives. Encouraging community-based tourism initiatives can benefit rural economies while conserving natural resources.
  • Digital Transformation: Technology plays a crucial role in enhancing the tourism experience, from online booking platforms and virtual tours to digital marketing strategies. Embracing digital innovations can improve accessibility, convenience, and connectivity for travellers.

Government Initiatives to Promote India’s Tourism Sector

The Government of India has taken several initiatives to promote tourism development:

  • Policy Support: The Ministry of Tourism formulates national policies and collaborates with stakeholders to develop and promote tourism. Efforts are underway to simplify regulations, improve infrastructure, and enhance the overall tourism experience.
  • Incredible India Campaign: The Incredible India campaign showcases India’s tourism potential through multimedia campaigns, roadshows, and promotional events. It highlights the country’s cultural diversity, natural beauty, and hospitality to attract international travellers.
  • Niche Tourism Promotion: The government is focusing on promoting niche tourism products such as rural, cruise, medical, and eco-tourism. Specialized marketing campaigns and infrastructure development initiatives are aimed at tapping into niche markets and diversifying the tourism portfolio.
  • Public-Private Partnerships: Collaborations between the government, private sector, and local communities are essential for tourism development. Public-private partnerships facilitate investment, infrastructure development, and skill enhancement in the tourism sector.

Future Outlook For Tourism Development in India

Despite the challenges posed by the pandemic and other systemic issues, the outlook for tourism in India remains optimistic. With concerted efforts from the government, private sector, and other stakeholders, the sector is poised for growth. Forecasts suggest that tourism could contribute 7.2% of India’s GDP by 2031, underscoring its potential as a key driver of economic development.

In conclusion, tourism development in India presents challenges and opportunities. By addressing infrastructure deficiencies, promoting niche tourism products, and prioritizing safety and security, India can unlock the full potential of its tourism sector and emerge as a premier global destination for travellers.

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Development of Tourism in India FAQs

What is the current development of tourism in india.

Today tourism is the largest service industry in India, with a contribution of 6.23% to the national GDP and providing 8.78% of the total employment.

What is the role of tourism in development?

In developing countries, tourism development has been used as an important strategy for increasing economic growth, alleviating poverty, creating jobs, and improving food security.

What is the importance of tourism in India?

Tourism in India has grown substantially. It promotes National Integration and provides support to local handicrafts and cultural pursuits.

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Travel & Tourism Development Index

Travel & Tourism Development Index Blog Image

India has improved its ranking in the recently released Travel & Tourism Development Index as compared to the previous report.

About travel & tourism development index:.

  • It is the second edition of an index that evolved from the series, a flagship index of the World Economic Forum that has been in production since 2007.
  • It is created in collaboration with the University of Surrey and with input from leading Travel & Tourism (T&T) stakeholder organizations, thought leaders and data partners.
  • It measures the set of factors and policies that enable the sustainable and resilient development of T&T.
  • India is ranked 39th, the highest in South Asia and among other lower-middle-income economies.
  • On an overall index score of 7, where 1 is the worst, and 7 the best , India scored 4.25. India’s significant leap in the rankings underscores its growing competitiveness in the global tourism landscape.
  • The biennial index analyzed the travel and tourism sectors of 119 countries, evaluating them on a range of factors and policies that foster tourism development. 

tourism development essay

Q1: What is sustainable tourism?

It is a tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.

Source: India ranks 39th on the World Economic Forum’s Travel & Tourism Development

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Band 5+: Many developing countries are currently expanding their tourism industries. Why is this the case? Is it a positive development?

In the contemporary world, travelling is deemed to be one of the most successful businesses and industries that all the governments and companies aim to pursue. Therefore, it is pivotal to notice that the norm for developing countries these days is to focus and develop the tourist industries by any means necessary, including its expansion and influence. The essay will delve deeper to explain why this is a trend for many nations and answer the pondering question of whether or not it is wise to follow this path.

The developing the tourism industry in one country could yield tremendous results. First of all, one cannot deny the fact that increasing the range and number of tourist attractions can foster economic growth. Beside this, it is also evidenced that the benefit can also come in the form of cultural promotion. The more expensive and costly the trips are to the travelers, the more profits the governments and its people will receive. This is notable in the case of Hawaii, where it is remote from mainland and its cultural significance to the people of the United States are undeniably important. Not only the powerful nation has reaped enormous revenue from tourism in Hawaii, but the remote island is also famous around the world for highly expensive trips and natural experience. If other countries could in fact replicate the same scenario for one of their industries, high chances are that they could earn the success from the mentioned example.

The discussion of pursuing the path of increasing the range and effect of tourist industries earns many contemplations and, on the other hand, receives some drawback counterarguments as well. While it is crucial to notice that if the plan succeeds, it will brings back enormous returns for the country such as fame and stabilized economy, its costs merit meticulous calculations and decisions. To prepare and expand tourism, government would need to accumulate a huge budget that can use upon for this plan, not to mention planning how much time would it take to proceed with this notion. These costs alone could put the entire nation at grave if not careful, and they are a burden to the country if not properly addressed. In the long run, they will act as a lever which pull the nation economy down, thus rendering the state of the whole country unstable. Therefore, it is high advised that pursuing these path can a be huge gambles, in which the country that takes the deal, always have high chances of not succeeding.

In sum, the expansion of tourism can be notable notions for many countries as it can indeed incentive and stimulate economic growth and generate wealth. However, its drawbacks are not to be underrated and look down, as one simple mistake can lead the whole nation to its end if unproperly managed. Because the risks and the stakes are too high, it is considered unwise for nations to follow this path.

Check Your Own Essay On This Topic?

Generate a band-9 sample with your idea, overall band score, task response, coherence & cohesion, lexical resource, grammatical range & accuracy, essays on the same topic:, many developing countries are currently expanding their tourism industries. why is this the case is it a positive development.

Many nations which are under developed are currently multiplying their tourism industries where people can travel from far to view. I believe that it is a positive development for the country. This essay will explore the reasons why is it a positive developmental step up for the country. there will be an economic growth from […]

The tourism industry is expanding in developing countries. In this essay, I will discuss two reasons for this trend before offering my perspective. Firstly, tourism can bring significant profits to developing nations. They can generate revenue not only from domestic tourists but also from international visitors through hotel accommodations, restaurants, street food vendors, and entrance […]

Currently, the tourist industry is extended in developing countries. In this essay, I will attempt to shed light on the two reasons for this situation before giving my perspective. Firstly, the tourist domain brings a large profit for developing countries. They could receive the turnover from not only the domestic visitors but also the foreign […]

It is easily regconized that ongoing countries are following a trend of enhancing their tourism industry. From my perspective, there are two key factor that strongly affect this phenomenon, however, it appears that this trend is entirely not beneficial globally. It could be concluded the importances of international tourism has been highly awared. Initially, the […]

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You should spend about 40 minutes on this task. Some people think young people should be required to have full time education until they are at least 18 years old. To what extent do you agree or disagree? You should write at least 250 words.

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tourism development essay

Travel and Tourism Development Index (TTDI) 2024

tourism development essay

World Economic Forum’s 2024 Travel and Tourism Development Index (TTDI) rankings have been released recently.

Key Highlights from the 2024 Travel and Tourism Development Index

  • These countries benefit from favorable business environments, robust transport and tourism infrastructure , and high concentration of natural and cultural resources. 
  • West Asia outpaced other regions, with tourist arrivals 20% above 2019 levels, while Europe, Africa, and the Americas have recovered to around 90% of their pre-pandemic levels.

Travel and Tourism Development Index

  • International Tourist Arrivals: It is projected to reach 88% of 2019 levels in 2023 and are likely to return to pre-pandemic levels by 2024. 
  • Uneven Recovery: The recovery is uneven, especially in areas affected by conflicts and natural disasters like forest fires. 
  • The sector, which accounted for 5.8% of global water use and 5-8% of global material extraction in 2019, is under increasing pressure to adopt more sustainable practices.

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India-Specific Findings

  •  India dropped ten places to 39th in the World Economic Forum’s 2024 Travel and Tourism Development Index (TTDI) rankings compared to 2019.
  • India’s Score Falls Below Emerging-Market Peers: India’s score of 4.25 on an overall index scale of 1 to 7 where 1 is the worst and 7 is the best—was lower than that of its emerging-market peers, including China and Brazil.
  • In contrast, India received high marks for price competitiveness and the availability of cultural and natural resources, enhancing its appeal to tourists. 
  • Reasons for Decline in Ranking: This decline is primarily due to insufficient healthcare access , inadequate tourism infrastructure , and a lack of skilled workers in the sector.

Challenges Highlighted by 2024 Travel and Tourism Development Index

  • Before the pandemic halted travel, India welcomed approximately 10.93 million international tourists in FY20.
  • In contrast, there has been a substantial increase in funds allocated for the development of pilgrimage destinations , rising by 66% from ₹150 crore in FY23 to ₹250 crore in FY24.
  • There is no advertising for the country abroad , including roadshows or familiarization trips for tour operators and print and electronic media. 
  • India has allocated just ₹3 crore for overseas tourism promotion this fiscal year. In 2022, India closed all 20 of its tourism offices abroad , assigning the responsibility to local Indian embassies in these countries.

Suggestions for India

  • Overhaul of Tourism Policies: The report calls for revamping tourism policies to create a more conducive environment for both domestic and international travelers.
  • The embassies overseas need to be mobilized to make tourism a key focus area and the Ministry of tourism should focus on marketing India .

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  • Changes should also be made to the Services Exports from India Scheme (SEIS), which will help small and medium companies operating in the travel space to expand their businesses through financial rewards to these service providers by way of duty credit scrips based on a percentage of their net foreign exchange earnings. 
  • These scripts can be used to pay various dutie s, such as customs and excise, which can lower operational costs. 
  • Leveraging Private Sector: The government should encourage the private sector to spend on promoting India with schemes such as SEIS. 

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tourism development essay

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tourism development essay

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National Sustainable Tourism Certification Scheme awarded to 100 tourism SMEs

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tourism development essay

Outstanding award category winners receive their respective awards from the high-level representatives present yesterday morning. Outstanding Sustainable Concept award – Wild Glamping, Gal Oya; Best SDG Compliance Award – Earth Bound Creations, Udaperadeniya; Best Sustainable Tourism Project Award – The Barnhouse Studio, Panadura

  •  Certification scheme to promote a more sustainable tourism sector

The National Sustainable Tourism Certification Scheme (NSTCS), a process that recognises and promotes destinations that are committed to environmental, social and economic sustainability in Sri Lanka, was awarded to over 100 small and medium enterprises (SMEs) in the tourism sector yesterday. In line with the overall strategy of the Sri Lanka Tourism Development Authority (SLTDA) and in partnership with the United Nations Development Programme (UNDP) in Sri Lanka, the certification scheme was established in 2018 in line with the Global Sustainable Tourism Council guidelines.  Tourism, Lands, Youth Affairs and Sports Minister Harin Fernando, Tourism and Lands Ministry Secretary H.M.B.P. Herath, UNDP Resident Representative Sri Lanka Azusa Kubota, SLTDA Chairperson Priantha Fernando, SLTDA Director General R. Sariffodeen and other high-level dignitaries from the tourism and development sector were in attendance.   The certification scheme aims to involve all tourism stakeholders – government agencies and the private sector, working in partnership to move towards a more sustainable tourism sector in Sri Lanka, in line with the national priorities. Following the successful completion of the pilot phase in 2019 for the accommodation sector, in 2023 a call for applications was opened for the SMEs in the sector. 

According to the Asian Development Bank, the SMEs play a vital role in the country’s economy, contributing more than 50 percent of GDP in Sri Lanka. Around 75 percent of these enterprises belong to the tourism sector. These include hotels and homestays (33 percent), spas and ayurveda (18 percent). Souvenirs, handicrafts, cafes, food and beverages make up most of the remaining enterprises. While tourism growth brings positive outcomes for countries, there could also be negative impacts, with unplanned tourism creating specific challenges. Against this background, the government of Sri Lanka, with its ambitious growth targets of tourist arrivals, is working towards to continue in offering positive tourism experiences ensuring long term sustainability for the country.  Priantha Fernando stated, “Our commitment to sustainability is not just about meeting the demands of today’s consumers; it is about securing a better future for our nation and the generations to come. What is good for our nation, our future and our customers is intrinsically linked thus, let us continue to build a sustainable, prosperous and vibrant tourism industry in Sri Lanka.” This programme involves a series of steps to assess and validate a destination’s efforts in various sustainability aspects with a special focus on sustainable use of biodiversity, including reducing threats to the environment and promoting environmentally friendly practices.  Thus, The Biodiversity Finance Initiative (BIOFIN) is a UNDP-managed global collaboration to develop and implement an evidence-based methodology that improves biodiversity outcomes using finance and economics.  In Sri Lanka, working together with the government of Sri Lanka, BIOFIN works on implementing three finance solutions for the sustainable use and management of biodiversity: the development of a green lending framework, a sustainable certification for the tourism industry following the establishment of the Sustainable Tourism Unit (STU) and payment for ecosystem services in the mini-hydropower generation sector.

Highlighting UNDP’s role, Kubota noted, “Biodiversity must be at the heart of Sri Lanka’s recovery trajectory, from nature-based solutions with investments to let biodiversity flourish, creating jobs and opportunities for communities to secure a sustainable future. Through the success of such certification schemes in the tourism sector, the UNDP reaffirms its commitment to working together with all stakeholders in the sector to demonstrate how nature-positive economies can work for people and the planet.” The national certification scheme will mitigate the negative impacts of tourism but also incentivise tourism businesses to transition toward environmentally and socially responsible business practices. Importantly, generating income, providing skilled employment opportunities, preserving local ecosystems and cultures and creating positive experiences for local people, tourism companies and tourists themselves.  

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