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How to Write a Company Overview for a Business Plan

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When you start a company, you ideally want it to grow. If you’re seeking business funding to scale your business or an initial investment to get your business off the ground, you’re going to need a business plan . Putting together a business plan can be an intimidating process that involves a lot of steps and writing — but breaking it down piece by piece can help you accomplish this seemingly insurmountable task.

One small piece of your business plan is the company overview, so let’s take a look at what that is, exactly, check out some company overview examples and go over how to make a company overview of your very own.

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What is a company overview?

A company overview provides the reader of your business plan with basic background information about your company so they have an understanding of what you do, who the management team is and what customers your business serves.

The company description is the second piece of a business plan, falling right after the executive summary. Similar to the executive summary, your company overview will be short and succinct. Your reader needs to have a grasp on what your business does and who your customers are, even if they have limited time.

Why do I need a company overview?

The company overview is the part of your business plan that gives the basics and background of your business. It’s the foundation on which you will build the rest of your business plan.

If you’re looking to appeal to investors or potential clients, you need a reader to make an informed decision about your company. Before they can do that, they must know what your company does and who your customer is. Lenders in particular need a reason to keep reading, since they see tons of business plans regularly. The company overview provides those answers, and it will help you get a better sense of your business so you can firm up things like your marketing plan.

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What should I include in a company overview?

The exact elements that you need in your company overview will depend upon what details of your business are important, but there are some foundational elements that will be included in every company overview.

Once you’ve covered the basics, you can include any other minor details that will benefit a reader who will need to make an informed decision about your business.

Basic company information

Consider the company overview like an introduction for your business. In the opening paragraph of your company overview, you’ll want to include basic company information. That includes:

Your company name: This should be the official name of your business, exactly as it is written when you registered your business with the state.

Business structure: Your reader will want to know what business entity your company comes in: sole proprietorship, LLC, partnership or corporation.

Location(s): Share where your business is headquartered and other locations the business owns.

Ownership and management team

Break down who owns your business and how each owner is involved with the business. What shares of the company belong to whom? If you have a highly involved management team, share their names and key roles with the company as well.

Company history

Part of what makes your company unique is its history. And, even startups have some history. Don’t put too much focus on this section, but do add some personality and interesting details if possible, especially if they relate to your company culture.

Mission statement

Your company’s mission statement should be included in the company overview. If you don’t yet have a company mission statement, that’s okay. Think of a mission statement as the purpose of your company.

If you don’t have one, you can create one with your team. Or you can simply replace the mission statement with a problem statement. Your business idea should exist to solve a problem or pain point faced by your customers. Share what that problem is and what your business does to solve it. That’s essentially your mission statement.

Product/service and customer

This section of the company overview is where you can share the nitty-gritty details of your business. Talk about what product or service you provide and to whom you provide it. You can share some numbers here, but in general, save the numbers for later in your business plan.

The company overview should give the reader a general understanding of your business, your product or service, and your customer. If they’re interested to know more, they’ll reach out to you for a meeting or take the time to read the rest of your business plan. Keep it simple and straightforward here.

Future goals

While concrete details and facts about your business are important to whoever is reading your company overview, it’s also important to share your dreams and your vision. If you’re writing a business plan for a business that’s already in place, it’s very likely you’re looking for business financing to scale or solve a business problem. If you’re just starting out, though, then it’s likely you’re hoping to find startup funding.

The section on your future business goals should include a brief description of your growth goals for your business. Where you are now tells the reader a lot, but they also want to know where you plan to go.

A company overview is comprised of many small parts. Each part shares just a little bit more about your company with your reader.

Tips for writing a company overview

While a company overview is simply the details of your company written out, it might not be easy to write. Break it down into small steps and use these tips to make putting together your company overview just a little bit easier.

Start with the elevator pitch

If your business is already in operation, then you likely have an elevator pitch. Your company overview can start off with your elevator pitch.

The first paragraph of your company overview should include just a few sentences that explain your business and what you do. The shorter and clearer this is, the more likely your reader will understand and keep reading.

Stick to the basics

It’s tempting to pile on all the details when you’re writing a company overview. Remember, many of the details of your company, including the numbers, will be included in later sections of your business plan.

Your company overview should include only the most basic details about your company that the reader needs to know.

Be passionate

When you share the history, mission statement, and vision for the future of your company, it’s okay to show your passion. You wouldn’t be in business if you didn’t love what you do.

Your excitement for your business could spark interest for the reader and keep them engaged with your company overview and business plan.

Keep it succinct

When you’re passionate about something, it’s easy to get carried away. Remember that you’ve got plenty of space for details in your business plan. The company overview should be just the most basic information someone needs to understand your business.

It’s OK if your first draft of your company overview is long. Simply go through and edit it to be shorter, removing unnecessary details and words each time you read through it. Clear, concise descriptions are more likely to be read and to keep the reader reading to other sections of your business plan.

Have structure

Your company overview is just one piece of a multi-tiered business plan. Creating a clear structure for your business plan makes it easier to read. The same is true for your company overview.

Your business plan should have chapters, one of which is the company overview. Then, you can further break down the content for easy skimming and reading by adding sub-chapters. You can denote these breaks in content with bold headers.

While you can break down each section of the company overview with bold headers based on the above suggestions, you can also interweave some information together, such as the company structure and leadership structure. Each section should be only a few sentences long.

Write it later

If you’re struggling to write your company overview, come back to it. Write the rest of your business plan first and then write your company overview.

While this might seem like the opposite way of doing things, knowing what will be contained in the rest of your business plan can help you to focus in on the very most essential details in the company overview and to leave everything else out.

Get a test reader

If you’re struggling to edit down your company overview, get a test reader. Ideally, you’ll want to ask someone who doesn’t know a lot about your business. They’ll help you understand whether or not you’ve clearly communicated your message.

Proofreading is the final step in editing something you’ve written. This type of editing looks for typos, misspellings and grammatical errors that have been missed. Many of these small errors can be difficult to spot in our own writing, so be sure to ask someone who hasn’t seen multiple drafts of your company overview.

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Company overview examples

If you don’t want to shell out for business planning software, but would still like some company overview examples to get you started, there are many places online you can look to for help getting started, like the Small Business Administration and SCORE.

Many successful companies also have some version of their company overview made public as their company profile page online. There are some variations from the company overview steps we’ve listed above, of course, but you can use the language and style of these company overview examples for inspiration:

Starbucks company profile .

Puma company page .

TaskRabbit About page .

Peloton company page .

Nestlé About page .

If you’re still feeling stuck, or want more company overview examples, try searching the websites of your favorite companies for more information. You might be surprised what you find — the Nestlé page, for example, has more information about their strategy and business principles.

On a similar note...

How to Write a Company Profile (Plus Samples and Templates to Aid You)

Writing a company profile can be intimidating. Start with these simple tips and company profile PDF templates for an easy start.

If you've never written a company profile before, the first time can be a little intimidating. A company profile's purpose, after all, is not just to include basic details about the brand. It must also highlight the strengths of your company clearly and confidently. Consider it to be something akin to your company's resume.

To help you create this incredibly important document for your business, you're going to need some expert advice. In this article, we have tips, templates, and samples to help get you started.

What Is a Company Profile? Meaning, Basics, and More

A company profile is a professional summary that describes a business and what it does. You'll need a professional company profile if you're trying to hook investors, but you can also use it to pacify other stakeholders, including clients and people visiting your site for the first time.

The style and length of a company profile can vary depending on the nature of the business. For new start-ups, a concise two-page profile might be sufficient, highlighting the core aspects of the company. Established organizations, on the other hand, may include additional sections showcasing their achievements, such as awards, certifications, and an extensive client portfolio.

Ultimately, the profile should reflect the company's identity, mission, and notable accomplishments. Above all, a company profile is an opportunity to let your brand's true colors shine. It is your gateway to showcasing your company's strengths and leaving a lasting mark on the minds of your audience.

What to Include in Your Company Profile

A well-written company profile is clear, concise, accurate, and completely up-to-date. Good spelling and grammar are crucial—be on the lookout for typos, and be sure to read it through several times; you might even consider using a proofreading tool as another check.

Aside from these two points, your company introduction should also include the following elements:

1. The Business Details

It's called a corporate profile for a reason—company or business profile content should pull double-duty as an easy-to-read report that details all the most important aspects of your brand, business, and goals.

This most certainly includes extremely basic information, such as contact information for your company. We've listed some of the most important things that any business profile needs to include. These tidbits should be readily available and easy to find:

• Company name
• Established date
• Physical address per location
• Phone and fax numbers
• Website URL
• Email address

2. The Company Basics

These items will vary depending on your industry and what you happen to do specifically; skip anything that's irrelevant to your company, picking and choosing only what you need to include.

This is one area where you can really showcase what your company has done and where it would like to take itself in the future. Invite the reader into your legacy. Show them the world that you're trying to build with your team.

• Description of the business, including its mission and/or vision.
• Product descriptions
• Description of services
• History, expansion, and growth
• Public relations
• Advertising
• Industry information
• Safety, health, and environmental policies
• Core team details
• Client portfolio

3. The Highlights

Now: your bragging rights. We've shown the reader where the company has been. Now, it's time to prove to them that you're already a team of winners.

• Certifications
• Special programs and projects
• Testimonials
• News or media recognition

4. Client Portfolio

If possible, you can include a list of the prominent clients or customers you have served and highlight any major partnerships. You can add testimonials or success stories from satisfied customers to build trust and confidence in your company's ability to deliver quality products or services.

5. Optional Items

You may see the following items in other company profiles or within the samples and templates below. If you've got the data or the pedigree to back any of the following up, these extra details might be of particular interest to your audience, especially to potential investors.

• Annual sales
• Financial targets
• Number of employees
• Photographs

With all of these different key details in mind, you can start to build a business profile template that includes them all. Fill in the blanks, and you've got the perfect foundation on which to build your company's profile.

Company Profile Samples and Templates

If you're hesitant to simply throw it all down at once, you can also borrow your company profile format from any successful brand that you follow, adapting it loosely to your needs. You can also find a free business profile sample online—plenty of business influencers and template services offer their take on the matter for you to exploit.

Read on to find the perfect company profile PDF for your small business. You'll need a PDF editing tool, converter, or application to open or edit some of these; we can suggest a few browser-based PDF editors if you're stuck.

1. Keeping Your Business Profile Format Short and Sweet

This first template (from TidyForm ) is short and sweet. If this is your first time creating a company profile, it might be a good one to start with. It's clean and simple; the sections in blue help prompt you with what should be included in each area.

This basic business profile template (from FormsBirds ) offers the reader a breath of fresh air with just a splash of color. With this option, you can put your own company logo at the top and edit the color theme throughout the document to match.

Another great business profile template (from FormBirds ). It begins with a useful table of contents; you can go through the index and simply add what you need to add as you go. If you prefer crisp, clean, and structured documents, you'll like this one a lot.

2. A Slightly More Involved Company Introduction

This company profile format (from TidyForm ) uses an outline instead of a table of contents. You can read through each page quickly; each section and level shows you exactly what you should include. It's also available as a DOC file, as well.

This business profile format (from FormBirds ) is stunningly visual—it takes the reader on a vibrant and illustrative adventure, all while informing them about your company's charter vision and achievements. If you have the media to flesh it all out, it's one of our top recommendations, especially for pitches.

Another great option if you prefer a visual theme is this template, also from FormsBirds . You can add company and team photos for a personal touch, along with graphs and charts that show off your numbers.

This business profile template (from TidyForm ) is as simple and attractive as it is useful. If you're worried about overloading your audience with information, the style of this company profile PDF will be able to help you organize it into something much more approachable and readable.

3. Telling It Like It Is: The Full Monty

If you're at the helm of a company that is constantly growing and evolving, you're going to need a corporate profile of corresponding proportions. This option (from TidyForm ) is more than capable of containing even extremely abundant accounts of accomplishments and other information.

This stylish company profile PDF (from FormBirds ) is completely stunning in terms of graphic design, straight-up. You'll find visual motifs and charming thematic elements throughout all 33 pages, and any of them can be customized around all the information pertaining to your company in particular.

No matter how much you have under your belt already, you'd be hard-pressed to run out of room here.

Write a Perfect Company Profile: First Impressions Matter a Lot

With any luck, at least one of the corporate profile samples mentioned here gives you just what you need: the perfect canvas upon which to base your own.

Once you've gotten all the clerical stuff out of the way, we encourage you to make your own profile. The goal is to reach out and touch the reader with what you do; a well-written corporate profile is a perfect way to win.

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Company introduction presentation: A comprehensive guide

Learn how to craft a compelling company introduction presentation that will inform and engage your audience.

Raja Bothra

Building presentations

Hey there, fellow presenters!

Today, we're diving deep into the art of crafting a remarkable company introduction presentation. You know, the kind that leaves your audience in awe and your competitors wondering how you did it.

Buckle up, because we're about to explore what makes a great company introduction presentation, and we've got some fantastic insights from the pros.

What is a company introduction?

First things first, let's demystify what a company introduction is all about. A company introduction is your golden ticket to make a lasting impression on potential clients, investors, or partners. It's like your business's first handshake, and we all know the importance of a firm handshake, right?

A company introduction presentation is more than just words on slides. It's your opportunity to showcase your brand, values, and offerings in a way that's both engaging and memorable. Think of it as your business's elevator pitch, but with visual flair.

Purpose of a company introduction presentation

So, why do we need company introduction presentations, you ask?

Well, here's the scoop: they serve a myriad of purposes, and each one is crucial for your business's success.

• Setting the stage : Your company intro presentation sets the stage for future interactions. It's your chance to pique the interest of potential clients and create a solid foundation for further discussions.
• Building trust : Trust is the foundation of any successful business relationship. A well-crafted presentation can establish your authority and credibility in your industry.
• Conveying your brand : Your brand is your business's identity, and your presentation is the canvas to paint it on. Consistent branding across slides helps your audience remember you.
• Highlighting key information : Whether it's your company's timeline, product lineup, or core values, a presentation lets you showcase essential information in a digestible format.
• Engaging your audience : In the digital age, attention spans are shorter than ever. A captivating presentation keeps your audience hooked from the first slide to the last.

How to structure an effective company introduction presentation

Now that we've covered the why, let's delve into the how. Crafting an effective company introduction presentation requires careful planning and structure. Here's a breakdown of how to do it right:

1. Start with a bang : Your opening slide should grab your audience's attention immediately. Think bold visuals, intriguing statistics, or a thought-provoking question.

2. Introduce your company : This is where you shine. Talk about your company's history, mission, and what sets you apart from the competition. Here, you can utilize a introduction template to make your slides visually stunning.

3. Timeline of success : A timeline slide can visually narrate your company's journey. Highlight milestones, achievements, and growth points.

4. Product or service showcase : Use slides to showcase your products or services. High-quality graphics can make your offerings more enticing.

5. Testimonials that wow : Inserting customer testimonials adds an extra layer of trust. Share what your satisfied clients have to say about your business.

6. Presenting your team : Introduce the faces behind your company. Highlight key team members and their roles.

7. Company values and philosophy : Let your audience know what your company stands for. Share your core values and business philosophy.

8. Vision and mission : Outline your company's vision for the future and the mission you're on. A world map graphic can help illustrate your global aspirations.

Do’s and don'ts on a company introduction presentation

While we're on the subject, let's talk about some do's and don'ts when creating your company intro presentation:

• Be concise : Keep it succinct and to the point. No one likes information overload.
• Use high-quality visuals : Invest in powerful graphics to make your presentation visually appealing.
• Engage your audience : Ask questions, encourage participation, and maintain eye contact (even in virtual presentations) to build rapport.

Don'ts:

• Don't overwhelm : Avoid cluttered slides and too much text. Less is often more.
• Steer clear of jargon : Speak your audience's language, not industry jargon.
• Don't rush : Take your time. A rushed presentation can leave a poor impression.

Summarizing key takeaways

• Purpose : A company introduction presentation is your chance to impress potential clients, build trust, convey your brand, share important information, and keep your audience engaged.
• Structure : Start strong, introduce your company, showcase milestones, present products/services, include testimonials, introduce your team, share values and mission.
• Do's : Keep it concise, use quality visuals, engage your audience.
• Don'ts : Avoid clutter, industry jargon, and rushing through your presentation.

1. What is a company introduction presentation, and how can it benefit my business?

A company introduction presentation, often created using Prezent, google slides, or powerpoint templates, offers an overview of your company's profile, products, and services. It serves as a powerful tool to introduce your business to potential customers and stakeholders, helping you establish trust and credibility. By using professionally designed presentation templates for powerpoint, you can create a visually appealing and easy-to-understand overview of your company's philosophy, goals, and objectives.

2. How do I create a compelling company overview presentation?

To write an effective company overview presentation, start with a company profile powerpoint template to maintain a consistent look. Begin by briefly describing your company's name, history, and organizational goals. Use graphs and team slides to showcase key milestones and your team's executive profiles. Ensure that your presentation design is of the highest quality to captivate your target audience, which could include potential customers, investors, or even job seekers.

3. What should be included in a successful company introduction presentation for a startup?

When introducing a startup, a company introduction presentation should cover the company's profile, its products and services, and the roadmap for future growth. Using simple language and storytelling techniques, you can differentiate your startup and engage potential investors and stakeholders effectively. Also, don't forget to ask your audience for feedback and pay attention to body language cues to gauge their interest.

4. Are there any tips for creating a company profile powerpoint presentation that stands out?

Yes, there are tips for creating a powerful company profile presentation. Firstly, customize presentation templates to align with your brand. Secondly, focus on creating a complete company presentation that includes not just your company's history but also its philosophy and objectives. Additionally, explore more articles on how to make a good presentation, as these resources can offer valuable insights into creating a compelling slideshow.

5. How can a company introduction presentation help me communicate my business's goals and objectives effectively?

A professionally designed company introduction presentation is a valuable tool to tell your audience where your company is going and what it aims to achieve. By using a company overview template, you can succinctly present your organizational goals and objectives, making it easy for potential customers, investors, and stakeholders to understand your company's vision. This type of presentation is also helpful for differentiating your business and building trust with potential customers and partners.

Create your company introduction presentation with prezent

Prezent offers a wide array of brand-approved templates and designs, ensuring that your presentation has a polished and cohesive look that aligns with your company's image. It assists in content creation with a selection of over 50 storylines and guides, helping you craft engaging and impactful messages.

One of the most significant advantages is the substantial time savings Prezent offers, allowing you to create your presentation up to 70% faster than traditional methods. Additionally, Prezent facilitates collaboration among team members, even if they are located in different places, through real-time sharing and collaborative features.

Furthermore, Prezent ensures strict compliance with your company's brand guidelines, maintaining consistency and professionalism throughout your presentation. Lastly, for those with tight deadlines, Prezent provides an overnight presentation service, delivering a polished presentation to your inbox by the next business day.

Now, go out there and knock their socks off with your next company introduction presentation!

Try our free trial or book a demo today! ‍

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How to Write the Company Overview for a Business Plan

10 min. read

Updated January 17, 2024

What does your business structure look like? Who is involved? What’s your history?

These are all important questions that you’ll answer by writing the company overview section of your business plan. 

We’ll explain what to include, how to write it, and provide completed examples for you to reference.

• What is a company overview?

The company overview (or business overview) section of your business plan briefly explains the legal structure, management team, and history of your business. 

The company overview is typically the shortest chapter of your plan and works as a sort of company record. 

It’s incredibly important if you’re seeking investment as it explains how the business is legally structured and who is involved from an ownership and management perspective.

However, you likely don’t need a company overview if you don’t plan on presenting or sharing the plan with someone outside of your business.

• What to include in the company overview

What’s included in your company overview depends on how you intend to use your business plan. 

For example , if you don’t intend on sharing your plan with anyone outside of your organization, you can likely skip documenting simple legal information.

For this guide, we’ll cover the basics that most businesses should include in their company description.

Business structure

First, you’ll want to define what type of organization your business is registered as. The most common business structures in the US include:

• Sole proprietor
• Partnership

Take some time to understand the differences. Your business structure will impact how you file your taxes , your liability for business debt, and the type of insurance you’ll need. 

For the purposes of this section, it provides context for how your business legally operates. Consider adding an explanation of why you chose this specific structure and how it impacts your business.

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You’ll also need to outline the ownership stake in your company. Just list out who owns what percentage of your business, even if it’s just you. 

It may also be useful to include how each individual is involved in your business. 

However, if an investor or equity holder is involved in day-to-day operations, you may want to go more in depth on the management portion of your company overview, detailing each member’s experience and qualifications.

Location(s)

Include basic logistical information about where your business is located , additional locations the business owns, and any locations that may be acquired in the near future.

Don’t worry about going overly in-depth regarding each location’s facilities and operational functions. You will cover those details as part of the operations section of your business plan .

Company history

Your company background or history is the “Once upon a time…” of your business plan. At a minimum, you should include:

• When it was founded
• Who was involved
• Major milestones up to this point

The details in this section will vary depending on who this business plan is being presented to and the stage of your company. 

For example: if you’re a relatively young business, don’t assume you have no history. 

It may not be a lengthy epic, but you have the history of who came up with the idea , how they came up with it, and how and why other people joined. 

This can matter to potential investors.

So, stay flexible when describing your history. Always keep your specific business purpose and your target reader in mind. 

If you share your plan with a third party, focus on presenting a strong track record of success and good decision-making. If you have a longer history, there are likely highlights to include and some key points you want to make. 

Just make sure not to bore them by overloading your plan with lengthy information that doesn’t connect back to your key business decisions.

Management team

The management team section of your business plan is where you showcase your team and their finest attributes.

Be sure to include details about yourself and your employees , including: 

• Work experience
• Past successes
• Degrees or other credentials 

Professional gaps and planned hires

There may be team members you know you’re lacking. In that case, mention these roles and your plans to fill them.

Include which people might be taking on multiple responsibilities to fill the current gap. Additionally, if you have specific people in mind, include them, even if they aren’t currently on staff.

It’s worth pulling in supporting data from your personnel forecast that’s part of your financial plan . It doesn’t have to be overly detailed. It can just be a simple personnel table with reference to where the full financial exploration is located.

Board of advisors

If you have mentors or board members who aren’t directly involved, but help you to define your vision and overall strategy—they’re also worth mentioning. 

This can bolster your credibility through association with well-respected and experienced individuals. 

Just like with your management team and staff, include their name, position, credentials, experience, and any other important information that showcases why their involvement is valuable.

Similarly, if you are working with a lawyer , accountant, or other supporting professional—include them.

• How to write your company overview

The company overview is one of the more straightforward sections when writing a business plan. You already know what to include, so here’s how we recommend you approach the writing process.

1. Cover the basics

Start by listing and grouping your business information into the appropriate sections. 

Depending on what you intend to do with your plan, this may be all you need for now. This is a high-level overview of your business; the most important thing is having all the necessary information in one place.

Focus on brevity. 

You can always reference other areas of your plan and house additional documents (like resumes, articles of incorporation, legal documents, full company timeline, etc.) in your appendix .

2. List the high points of your history

Take the time to accurately reflect your company history. Avoid creating a vague story or an overly long narrative documenting every small decision you’ve made. 

Like everything else in this section, keep it short and sweet. Highlight key dates, milestones (like a product or service launch), and other crucial events that impacted the trajectory of your business.

Remember, you can always point to other areas of your plan when necessary.

3. Adjust to your target audience

While we recommend keeping this section simple, it may require updates depending on who is reading your plan. That typically means adding more context or reasoning for why your business is set up as it is.

For example: You start as a partnership and include your business structure as a formality. However, you are now planning to apply for a loan . It would be worth revisiting the overview at this stage to add a brief statement about why you chose this structure and how it impacts your business.

• Company overview examples

Even if you know what to include, it can still be helpful to review completed business overview examples to confirm you’re on the right track. 

Agriculture farm company overview example

Ownership & structure.

Botanical Bounty is an Oregon L.L.C. owned by David and Susan Nealon. The L.L.C. business structure has been chosen as a strategic way to shield the Nealons from personal liability.

Botanical Bounty has been in operation for two years. It started as a hobby where Susan could use her plant biology skills while covering some of the costs. The Nealons were able to achieve this lifestyle due to a windfall that David received as a result of exercising stock options. 

After the second year, the Nealons decided that although they had the money to live on for many years, it would be irresponsible to needlessly spend it so they got serious about the business and made a concerted effort to become profitable.

Botanical Bounty has chosen the Willamette River Valley as an ideal place to grow perennials and owns 10 acres of land used for production. During several of the winter months, production is moved into their greenhouse for propagation. Botanical Bounty employs a drip irrigation system for all of the plants.

Botanical Bounty will be led by the husband and wife team of David and Sue Nealon. David brings a wealth of business and project management skills to the company. 

While working at Yahoo!, David was responsible for the successful launch and market lead capture of Yahoo!’s driving directions section. David will be responsible for the business operations of the farm. 

Sue, with a background in plant biology, will be the driving force of the operation, growing the highest active ingredient content plants in the country. Additionally, because of her wealth of knowledge, she will lead the sales department.

Nursing home company overview example

Ownership & structure.

Bright House is chartered as a nonprofit 501(C)(3) corporation in Middletown, CT, with the goal of providing holistic and respectful assisted living and skilled nursing home care to a small group of elderly residents. 

Our primary location is the old Wayfield Bed and Breakfast on Farmer’s Road, which we have spent the last five months converting into a two-building nursing home facility in line with Eden Alternatives “Greenhouse” model for enlightened elder living.

Management Team

Bright House offers a different management structure from that of the typical hospital-model nursing home. Our primary caregivers, the 6 Elder Assistants, work as a self-managed team. They meet with the Medical Director and the nurse on-call every morning to coordinate care for the coming day.

The Medical Director has the ultimate responsibility for the health and well-being of all residents and visitors. However, the nursing and caregiving staff have unique knowledge about the residents’ physical, social, and mental well-being. They are expected to note, discuss, and recommend courses of action for all residents who, in their combined estimation, need help.

Our compensation packages, management structure, and caregiving requirements are designed to continually remind our LPNs and Elder Assistants how very valuable they are. 

Dr. Mildred Johnson is our Medical Director

Dr. Johnson has served as the head of Gerontology for six years at The Connecticut Hospital and oversaw the creation last year of their Elder Assistant training program, which provides certification for Certified Nursing Assistants (CNA) to provide in-home hospice and respite care. 

Dr. Johnson has 20 years of experience working with elderly patients in this area and has been integral in designing the physical layout, management structure, and priorities of Bright House.

The rest of our already-hired caregiving staff brings a whopping 75 years of professional experience in caring for elderly patients.

Financial Management

Madeleine Morgan has been overseeing the financial management of nonprofit organizations in Connecticut for 27 years. 

She became involved in our project when her mother developed a long-term care plan with Dr. Johnson which included home-based hospice care.

“I wish everyone could have the same love and attention Dr. Johnson showed to my mother,” Madeleine said. 

Ms. Morgan will be in charge of all financial operations at Bright House, overseeing billing, personnel payment and benefits, and development efforts.

Advertising and Marketing

We are fortunate to have a skilled public relations officer in our group. Janice Ruthers is a retired ad executive living in Middletown with her husband (a professor at the university). 

She will be working 20 hours per week in our offices as a volunteer for the first two years of our plan, helping us design advertisements and brochures and plan events like our Open House in December to let the public see the results of our efforts.

Management Team Gaps

We still need to hire one swing-shift LPN and one Elder Assistant. We are currently recruiting through Dr. Johnson’s connections at The Connecticut Hospital and expect to complete our team by mid-December at the latest.

• Explore more business plan examples

Want to see more examples like these? Check out our library of over 550+ sample business plans to see how other real-world businesses structured their company overview sections. 

You can also download a free business plan template to ensure you cover all the necessary details. It includes step-by-step instructions to make writing quick and easy.

Tim Berry is the founder and chairman of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning.

Table of Contents

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How to Introduce Your Company

Last Updated: April 27, 2024 Fact Checked

This article was co-authored by Madison Boehm and by wikiHow staff writer, Eric McClure . Madison Boehm is a Business Advisor and the Co-Founder of Jaxson Maximus, a men’s salon and custom clothiers based in southern Florida. She specializes in business development, operations, and finance. Additionally, she has experience in the salon, clothing, and retail sectors. Madison holds a BBA in Entrepreneurship and Marketing from The University of Houston. There are 11 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 401,166 times.

Creating a good first impression is important for any business, especially if it’s a new company that doesn’t have a big reputation yet. There are several ways to introduce your company online, in an introduction letter, marketing materials, and in elevator pitches. Emphasize the problem that your company’s service or product solves, and explain what makes your company unique. Remember, introductions are meant to be short, so don’t overdo it.

Example Introductions

Sending an Introduction Letter or Email

• For example, the owner of a bakery introducing her business may start, “I am Samantha Jones, and I am the owner and operator of Good Cakes.”
• If you’re sending a physical letter, write it on your company letterhead .

• For example, the letter may go on to say, “Good Cakes specializes in gluten-free baked goods, with a specific emphasis on cakes. In 2015, Good Cakes was founded with the goal of providing a healthy alternative to high-fat cakes for the people of Springfield.”

• If you’re writing to introduce yourself, say, “I am writing to inform you that we have opened a new location on Main street. We’d love to have you stop by some time and check our operation out.”
• If you’re writing a potential investor, say, “We are seeking additional financial support as we expand through the region. Our profits were up 40% last quarter, and the word-of-mouth customer base is loyal.”
• If you’re writing a potential partner, say, “We are seeking a high-quality flour distributor to work with. We believe that you may be a phenomenal partner, and I would love to sit down and find a way to work together.”
• Don’t get too detailed here. This is your first time interacting with the reader and if you go into too much detail, they may be turned off and simply stop reading.

• For example, you could say, “If you’d like to sit down and discuss this further, contact my office and let me know what time works best for you. I can be reached at 555-5555. I hope to hear from you soon.”
• Include your title, name, and a formal salutation, like “sincerely.”
• Proofread your introduction before sending it. If you have any typos or errors, your reader may catch them and assume you aren’t worth working with.
• Issue a press release to spread the word. Press releases can be of great help to you, your business, your social media, and your website. Issuing a press release can help you and your business gain great popularity in a short period of time. With the help of press release agencies, you can have an article published on hundreds of news sites, that have millions of monthly readers, about your business. This will help spread the word about what you do and gain you a lot of publicity.

Launching on Social Media

• On Facebook, click the “Create a Page” button in the top right corner from your personal account. Select “Local Business” and sign up to link it with your personal profile. There are no special business accounts on Twitter—they’re the same as regular profiles.
• If your company is trying to develop a youth-oriented brand, sign up for an Instagram account as well.
• Register your company on Yelp and Google to make it easier for people to find your business. These aren’t great social media sites for marketing though, since users can’t “follow” specific businesses and you can’t post anything.

• For example, a bakery’s profile description might read, “Springfield’s most delicious bakery! Brownies, strudels, cookies, and muffins! Come get your favorite treat at Good Cakes with half of the calories!”
• If you don’t have a logo , use a photo of one of your products, your storefront, or a smiling employee as your profile photo.

• On Twitter, playfully commenting on the Tweets posted by your competitors is a common way to build your company’s profile.
• This can be a pretty time-consuming process, but waiting for your company to grow on social media on its own is a bad strategy.

• Special deals could include a free tote bag, buy 2 get 1 free, raffles, or a reduced price on a specialized service.
• Include a photo of your product or service alongside your first post. For a bakery, this could be a close-up photo of a delicious, frosted cake.
• An announcement may read, “Come one! Come all! Follow our Twitter or Facebook page and get a free cupcake with any purchase. Come on down to Good Cakes and show us that you’ve followed our account to claim your bonus treat!”

• Don’t be uptight. When people post jokes or funny comments, respond with a joke of your own or a simple “That’s hilarious!” This will give your company the image that it’s responsive and operated by real people with a sense of humor.

• Don’t overdo it by posting more than twice a day. If you’re popping up too often on your followers’ feeds and timelines, viewers may grow tired of seeing your posts. Posting once every other day is a good way to be consistent online.

Creating an Engaging Website

• For example, a short story about your father inspiring you to start a design firm is totally appropriate for an “About Us” page, since your reader is likely seeking background information. It won’t be the right move in a brochure you’re designing to appeal to clients, though.

• Unless you’re operating a family business or really want to emphasize the personal touch that your company has, avoid using the pronoun “I.” Instead, speak in the third person from the company’s perspective.
• If you’re creating an “About Us” page for a bakery, start with something like, “Good Cakes is a modern bakery that makes delicious cakes, cupcakes, and strudels!”
• If you’re creating marketing materials, you might say, “Good Cakes is a modern bakery specializing in high-end baked goods.”

Alena Le Blanc

Conduct a discovery meeting with new clients. Schedule an introductory meeting to understand their needs, challenges, and goals. Actively listen to their background and ask open-ended questions. These initial steps will allow you to tailor your approach, build trust, and ultimately ensure a successful collaboration.

• If you’re creating an “About Us” page, you could say, “Back in 2015, Samantha Jones was looking for a bakery that made gluten-free cakes. Seeing the lack of healthier options in the area, she saw an opportunity.”
• If you’re introducing marketing materials, say, “Good Cakes was created in 2015 with the goal of bringing gluten-free cakes to the public.”

• For the bakery business, this might be, “While most bakeries look to cut corners and hook customers by using lower-quality ingredients and too much sugar, Good Cakes believes that cake can be both delicious and healthy.”

• You may be able to get away with a longer introduction if your company has a really fascinating story. It better involve some really fascinating details if you’re going over a paragraph though!

Tip: Share your introduction with other employees or business partners to see if they have any productive feedback for you.

Making In-Person Introductions

Tip: If you aren’t in a business setting, start by asking the other person how they’re doing. Comment on the weather, setting, or ask them an impersonal question to prompt a conversation.

• Treat the conversation like a normal chat. If you act like you’re not speaking to a real person, you’ll come off as rigid and distant.
• Mentioning the positive elements of your business is as easy as saying, “Business has been really good over the past year. Our numbers are up and we’re thinking about expanding.”

• Don’t go over the top and ask deeply personal questions or anything relating to finance. Even if you’re talking money, asking questions like, “What is your company worth?” is inappropriate during an introduction.

Tip: It’s called an elevator pitch because you should theoretically be able to recite it while you’re on an elevator with someone that you’ve just met. It should be short, punchy, and evocative.

• For example, an elevator pitch for a bakery that focuses on healthier baked goods might start, “Have you ever had a piece of cake and immediately felt like you did something wrong?” This emphasizes the problem presented by most baked goods (they’re unhealthy for you) by making the problem specific and personal.
• You can add a second sentence to add some detail if you’d like. For the baked goods pitch, this might sound like, “There’s no denying that cake is delicious, but we all know that it’s bad for you.”

• For example, you may say, “At Good Cakes, we use a gluten-free flour blend and pure granulated sugar to cut back on the carbs and saturated fat. We use high-end ingredients sourced locally to ensure that each bite is savory and delicious.” This is a good demonstration because it’s clear, but evocative. A few powerful words, like “savory” and “high-end,” help the listener form an emotional connection to your company.

• Get a business card so that you can just hand out your contact information in a professional manner.
• For the bakery pitch, it might end with, “So the next time that you’re craving something sweet but don’t want to raise your cholesterol, think of Good Cakes! You can find us online or on the corner of Main street and Pine road.”

Expert Q&A

You Might Also Like

• ↑ https://uk.indeed.com/career-advice/career-development/business-introduction-email-template
• ↑ Madison Boehm. Business Advisor, Jaxson Maximus. Expert Interview. 24 August 2021.
• ↑ https://www.entrepreneur.com/article/252952
• ↑ https://www.business.qld.gov.au/running-business/marketing-sales/marketing/websites-social-media/social-media
• ↑ https://www.linkedin.com/pulse/right-way-introduce-your-business-using-social-media-ogunbayo-
• ↑ https://www.business.qld.gov.au/running-business/marketing-sales/marketing/activities/sales-promotions
• ↑ https://www.forbes.com/sites/square/2020/12/04/5-ways-to-engage-consumers-on-social-media/
• ↑ https://www.indeed.com/career-advice/career-development/how-to-create-a-company-profile
• ↑ https://www.indeed.com/career-advice/career-development/business-overview-examples
• ↑ https://careerservices.fas.harvard.edu/blog/2022/10/11/how-to-create-an-elevator-pitch-with-examples/
• ↑ https://www.grammarly.com/blog/elevator-pitch/

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How to Make a Company Profile Presentation (Tips & Examples)

Learn how to make a company profile presentation with our expert tips and company profile presentation examples. Try interactive templates for a personal touch.

Dominika Krukowska

9 minute read

Short answer

What is a company profile presentation?

A company profile presentation is a short, visually appealing presentation that tells your company's story — covering its mission, history, key achievements, and future aspirations. It's perfect for making a great first impression on clients and investors, showing them what makes your business special in a clear and engaging way.

Without a compelling company profile, you’re just another logo in a sea of businesses

In a world where every niche is crowded with competitors, both fresh startups and established giants, standing out is not just tough; it's a survival game.

Not having a strong company profile presentation can lead to missed opportunities and potential customers slipping through your fingers.

But here's the good news: I believe your company can not only compete but also shine.

Stick with me, and you'll learn to create a company profile presentation that not only stands out but also holds its own against the big players. I’m going to walk you through easy-to-implement, effective ways to elevate your company profile from just another name to a standout brand.

Let’s get started!

What makes an effective company profile presentation?

An effective company profile presentation blends engaging storytelling, interactivity, and personalized content that speaks directly to your audience. It's about making a connection, tailoring your message to resonate with viewers, and highlighting your company's journey, mission, and successes.

What should a company profile presentation include?

When you're putting together a business profile presentation, think of it as telling your business's story in a way that's both engaging and informative.

It's your chance to connect with your audience, whether they're potential investors, clients, or partners, and give them a real sense of what your company is all about.

Here's a breakdown of what to include to make your business profile presentation shine.

1) The story of your business

Begin with the origins of your company. This isn't just about dates and facts; it's about sharing the journey, the ups and downs, and the lessons learned along the way.

This narrative helps your audience connect with your business on a personal level, understanding where you come from and what has shaped your company.

2) Core principles and goals

Your mission, vision, and values aren't just corporate jargon; they're the heart and soul of your business. They guide your decisions and actions.

Clearly presenting these principles helps your audience understand what your business stands for and what you're striving to achieve.

3) Milestones and success stories

Highlight the key moments that have defined your company's journey. This could be anything from launching a groundbreaking product to expanding into new markets.

These milestones not only showcase your achievements but also demonstrate your growth and adaptability.

4) Awards and recognitions

Displaying awards and recognitions adds a layer of trust and credibility. It shows that external bodies have endorsed your company, which can be a powerful tool in building confidence in your brand.

5) The team

People connect with people, not just brands. Introduce the key figures in your company, highlighting their expertise and roles.

You can also include employee testimonials that offer a genuine look into your company culture and the people who make everything happen. This humanizes your company and builds trust by showing the faces behind the business.

6) What you offer

Clearly outline what your company offers. This section should be straightforward, explaining your products or services and how they benefit your customers.

Keep it simple but informative, ensuring your audience understands your value proposition.

7) What makes you different

In a competitive market, it's crucial to highlight what sets you apart. Discuss your unique selling points and how they differentiate you from your competitors. This is your chance to explain why your company is the better choice.

8) Financial health and growth

Share key financial data that showcases your company's stability and growth potential. This reassures your audience of your business's health and prospects, which is particularly important for investors and partners.

9) Future plans and aspirations

Describe your goals and how you plan to achieve them. This shows that you're not just focused on the present but are actively planning for future growth and success.

10) Clear call to action

Finish your presentation with a clear invitation for your audience to take the next step. Whether it's exploring a partnership, trying out your products, or discussing investment opportunities, make it easy for them to know how to engage with your company.

How do you create a company profile presentation?

Creating a company introduction presentation is more than just listing facts about your business; it's an opportunity to tell a compelling story that resonates with your audience and offer a window into the soul of your business.

Here’s how to create a captivating company introduction presentation in a few easy steps:

1) Understand the purpose of your presentation

Before you start, it's crucial to understand why you're creating this presentation. Is it to attract investors, inform potential clients, or introduce your company to new employees?

Knowing your audience and purpose shapes the content, tone, and style of your presentation, ensuring it resonates with the right people in the right way.

2) Start with a strong introduction

Your introduction is your first impression. Start with something that grabs attention – your company's mission statement, a brief but intriguing history, or an engaging anecdote about how your company came to be.

This isn't just about providing information; it's about setting the stage and getting your audience interested in what comes next.

Here’s an example of a deck with a strong introduction:

3) Personalize your presentation

Customize your presentation to speak directly to your audience's interests and needs. If you're addressing potential clients, focus on how your products or services solve their specific problems. For investors, emphasize business performance and growth potential.

You can also add dynamic variables to your company profile and import relevant data like your reader’s name or company directly from your CRM. This simple trick will get 68% more people to read your deck in full , and share it internally 2.3x more often.

Here’s a great example of a personalized slide:

4) Incorporate scrollytelling

Scrollytelling can transform a static presentation into an interactive experience, especially for digital formats.

As the viewer scrolls, new elements of your story appear, keeping them engaged and curious about what's next. This technique works wonders for keeping your audience hooked.

Here’s what scrollytelling looks like in practice:

5) Tell your story authentically

Share your company's journey with authenticity. Talk about the challenges you've faced and how you overcame them, the milestones you've achieved, and the reasons behind starting your business.

Authentic storytelling creates a deeper, more emotional connection with your audience.

If you’re looking for inspiration, we have a handy guide including the best presentation storytelling examples and techniques .

6) Add interactive elements

Interactive elements like clickable links, embedded videos, or tiered slides can significantly enhance your presentation's engagement level. These elements provide additional layers of information and interaction without overloading your slides with text.

7) Simplify complex information

Data visualization slides and infographics are powerful tools for presenting complex information in a digestible format.

Whether it's market trends, growth statistics, or financial data, visual representations make it easier for your audience to understand and remember key points.

Here’s a great example of using data visualization in a presentation:

8) Guide your audience to the next step

End your presentation with a clear call to action. What do you want your audience to do next? Whether it’s visiting your website, contacting your team, or exploring a partnership, make this step clear and easy to follow.

Interactive presentation makers let you integrate your calendar into your deck, making it easier than ever for readers to book a meeting with you.

Here’s what a next step slide looks like:

Company profile examples that make your business stand out

Creating a compelling company profile presentation is an art. It's about striking the perfect balance between informative content and engaging storytelling.

To help you master this craft, let's dive into some standout examples of company profile presentations.

Each one shows just how well creativity and clear thinking can work together to really bring out what a company does best and where it's headed, in a way that's both unique and easy to understand.

Jump ahead to page section

Company highlights

This company highlights template presents your journey, market growth, and customer satisfaction. It's ideal for companies like SMEs, startups, and enterprises looking to illustrate their success in AI-driven innovation.

What makes this company profile presentation great:

Using a mix of storytelling and data to highlight a company’s evolution and expertise.

Interactive elements like clickable data points and embedded testimonials bring the company's impact and client experiences to life.

The presentation strategically targets diverse business segments , demonstrating the company's versatility and wide-ranging applications in AI solutions.

Company profile overview

This template is ideal for businesses seeking to present a comprehensive overview. It effectively communicates your company's mission, vision, achievements, and future goals, making it suitable for all types of businesses aiming to establish a strong brand narrative.

Key metrics like annual revenue growth and customer retention rates are highlighted, demonstrating market impact and growth trajectory.

It cleverly segments its audience , detailing how its AI solutions cater to the specific needs of SMEs, startups, and large enterprises, demonstrating a tailored approach.

The company uniquely positions itself by emphasizing its specialized team , highlighting their expertise in driving AI innovation.

Enterprise snapshot

This template is designed for large-scale organizations. It effectively showcases your company's scale, capabilities, and market position, making it ideal for enterprises aiming to highlight their industry dominance and innovative solutions.

It uses tiered slides with tabs , effectively catering to different use cases and readers, allowing for a personalized presentation journey.

The presentation features easily editable logo placeholders , offering the flexibility to showcase past clients' logos, enhancing credibility and trust.

The ability to embed a case study directly into the presentation, providing tangible evidence of a company’s impact and success in real-world scenarios.

Corporate spotlight

This template is a concise yet impactful tool for highlighting your company's background, values, capabilities, and accomplishments. It's perfect for businesses wanting to emphasize their unique selling points and industry standing.

A smart Call-to-Action (CTA) that's strategically placed to engage viewers and encourage them to schedule a call directly from the company profile deck.

The fully interactive layout of the presentation invites viewers to actively engage with the content, creating a more immersive and memorable experience.

Data visualization elements transform complex data into easily digestible and visually appealing information, enhancing understanding and retention.

Company introduction

This template is tailored for businesses in the finance and technology sector. It effectively communicates your company's solutions, market challenges, and how you address them, making it ideal for companies looking to establish credibility.

The average reading time on the cover slide sets clear expectations for the audience and reduces bounce rate by almost a quarter .

The use of grayed-out content strategically highlights key information, guiding the viewer's focus to the most important aspects of the presentation.

Running numbers dynamically showcase key achievements and growth metrics, capturing attention instantly.

Corporate profile

This corporate profile emplate offers a succinct yet powerful presentation of your company. Highlight your unique selling points and industry standing, making a strong impression on your audience.

A video on the cover slide immediately sets the tone for the company's innovative approach and boosts engagement by up to 32% .

A perfect balance between image and text placeholders ensures a visually appealing layout that communicates effectively without overwhelming the audience.

A built-in analytics panel allows companies to track viewer engagement and gather valuable insights for future presentations and strategies.

General business overview

This general business overview template is a versatile tool for businesses across various industries. It showcases your company's innovative solutions, market growth, and customer satisfaction, suitable for companies aiming to highlight their market impact and user-centric approach.

The presentation begins with a strong, user-centric message , emphasizing commitment to enhancing user experiences and streamlining operations.

The ability to add testimonials and case studies can enhance credibility and showcase the real-world impact of your company’s solutions.

A library of data visualization elements to highlight the most important growth metrics in an interactive way.

Company insights

This company insights template is perfect for businesses looking to showcase their innovative solutions and market impact. It highlights your company's growth, customer satisfaction, and industry solutions, ideal for companies aiming to illustrate their success and expertise.

It offers the option to integrate dynamic variables , which enables a personalized experience for each viewer to enhance engagement and relevance.

The ability to use an AI assistant for crafting messages and generating images , showcasing a forward-thinking approach in presentation design.

The presentation design allows for the addition of multiple smart CTAs , giving presenters the flexibility to guide viewer interaction and drive specific actions.

Company overview

This template emphasizes your company's innovative solutions, market growth, and customer satisfaction, making it suitable for e-commerce, startups, and large enterprises aiming to demonstrate their user-centric approach and success.

An intuitive editor makes it easy for users to create and customize their presentations.

Thanks to various CRM integrations , you can personalize your deck at scale, allowing for tailored messaging that resonates with each unique audience segment.

The option to extract branding elements directly from the company website, ensuring brand consistency and a cohesive visual identity across the presentation.

Company intro

This template showcases your company's innovative solutions, industry challenges, and the benefits of your services, making it ideal for companies aiming to demonstrate their expertise and capacity for digital transformation and financial empowerment.

Using dynamic variables makes personalization quick and easy while ensuring that 68% more people will read your presentation in full .

The layout of the presentation automatically adapts to any changes made, so you don’t have to worry about ever breaking the design.

The option to make changes even after it has been sent , offering flexibility and control over the messaging and content.

Company presentation

This template is perfect for 'About us' decks or company overviews. It tells the story of your business in a way that engages and resonates with the audience, making it ideal for companies looking to create a compelling narrative about their journey and achievements.

A mobile-responsive design ensures it looks great and functions smoothly on any device, enhancing accessibility and viewer engagement.

The option to embed videos directly into the deck adds a dynamic and interactive element that can effectively convey the company's story and values.

The scroll-based design of the presentation creates a seamless and intuitive user experience, guiding viewers through the content in a natural and engaging way.

How to design a company profile presentation?

Designing a compelling company profile presentation is about more than just listing your achievements and services. It's about creating a narrative that resonates with your audience and showcases your company's unique value.

Here’s how to make your company introduction presentation stand out:

1) Tell your company's story visually

Start with a strong visual narrative. Use images, infographics, and timelines to illustrate your company's journey, achievements, and future goals. This approach helps your audience connect with your story on a deeper level.

2) Incorporate your branding

Ensure your presentation reflects your company's branding. Use your brand colors, logos, and fonts consistently throughout the presentation. This does more than just give a polished look; it really helps hammer home what your brand is all about. Use all the toolstack you need for a hgh-end design, from logo creators to brand color palletes.

3) Use data visualization components

When presenting data, such as market growth, financials, or customer demographics, use charts and graphs. This makes complex information more digestible and engaging.

4) Personalize for different audiences

Tailor your presentation to your audience. Whether it's potential investors, clients, or partners, make sure the content speaks directly to their interests and needs.

Also, thanks to CRM integrations, you can extract information such as first name or company name, and use it to personalize your business profile presentations at scale in just a few clicks.

5) Add interactive elements for engagement

Consider adding interactive elements like clickable links, embedded videos, or animated product demos. This interactivity keeps the audience engaged and makes your presentation more memorable.

6) Prioritize clarity and readability

Organize your content in a way that's easy to follow. Use bullet points, short paragraphs, and clear headings. If you have a lot of information, consider using expandable sections or tabs.

7) End with a strong Call to Action

Conclude your presentation with a clear call to action. Whether it’s inviting questions, scheduling a meeting, or directing them to your website, make it easy for your audience to take the next step.

Interactive company profile presentation templates

Starting from scratch on a company profile presentation can be a real challenge. You need to figure out not only what to say but also how to say it in a way that truly represents your brand.

That's where interactive company profile presentation templates are a lifesaver. They give you a solid foundation with professional designs and layouts, so you can focus on customizing the content to tell your company's unique story.

Grab one and see for yourself.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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The 8 Best Company Profile Examples That Stand Out in 2023 (+ Template)

Jackie Jacobson | July 17, 2023 | Branding | 10 min read

Quick Links

• 1.   What Is It?
• 2.   Details to Include
• 3.   How to Write One
• 4.   FAQs
• 5.   Company Profile Examples

What Is a Company Profile?

A company profile is your brand's professional introduction to your audience. It's meant to inform visitors and prospects on your products, services, and current positioning in the market. A well crafted company profile is a way to make yourself stand out from the competition and offer how you're unique.

Very few things in the world of business copywriting ignite such mixed feelings as the company profile.

In general, business owners love a company profile. They want to delve into every little detail of how their firm grew into the commercial powerhouse it is today – faithfully recounting every step from the childhood lemonade stand to the board meeting 15 minutes ago.

On the other hand, the average company profile is a snooze-fest for most customers and clients.

The reason is simple: Most of the time, the company profile is “me, me, me.”

It doesn’t address what matters to your most important audience: your prospects.

What to Include in Your Company Profile

The trickiest aspect of writing a profile is knowing what to say. What is it that visitors are actually looking for? What are they hoping to learn?

It's important to include info that falls under these three main umbrellas in order to make sure you're sharing enough valuable information:

Business Details

These are the basic facts of your company, like contact info and a brief overview of the business:

• Company name
• Location addresses
• Phone numbers

Company Details

This is where you can get a bit more detailed in who your company is and what it stands for:

• Mission statement and vision
• Established date
• Description of what you do (products and/or services)
• Brief overview of history, growth, and development
• Client portfolio

Industry Recognition

If you're looking to prove your worth, then don't be afraid to flash your feathers a bit. Share anything noteworthy that your company has accomplished or received:

• Certifications
• Media/news recognition
• Testimonials
• Partnerships

How to Write a Company Profile

If you write a company profile with your value add in mind, you can turn the structure of the old-fashioned company profile on its head.

This will help hook readers with the facts most relevant to them – so they’ll feel more inclined to get all the way to the end.

Here’s how you can do it.

Start With What You Do for Others.

Here’s the crux: A company profile is just like other kinds of business writing. If you want it to get attention, lead with what’s in it for others when they do business with you.

Think back to your company’s one sentence branding statement. In other words, how do you finish the sentence: “We help [X] to [Y] ...?”

You rarely go wrong by making this the very first sentence of your company profile.

It cuts through the clutter and hooks those who might be your next ideal customer, partner, or employee – and, after all, that’s who you’re really writing to. Isn’t it?

Add Your Value Statement.

Now that the reader is acquainted with what you do, it’s time to delve into how you do it. When cost and features don’t quite differentiate one vendor from another, decision-makers look for values that resonate with them.

Here, you can include things like your vision for corporate responsibility or some community organizations you’ve worked with.

Just remember that this shouldn’t be an exhaustive list, just enough to pique curiosity and show you are thinking about the subject.

Put in Your Contact Information.

Contact information is essential for any company profile. Virtually all profiles either start online or end up there at some point in the future.

Contact details not only help people take action on your profile, but also contribute to your visibility in local SEO .

Naturally, this should include phone, URL, and email.

Fax looks increasingly stodgy, so leave it out unless it’s a recognized standard in your industry.

List Out Some of Your Top Clients.

No matter whether you’re in B2B or B2C, everyone wants to know that people “just like them” have had success with your product or service.

B2B enterprises have an advantage here, since they can easily choose the largest, wealthiest, or most prestigious company they’ve worked with. In B2C, exactly who your “top clients” are requires a little interpretation.

Really contemplate the profile, where it will be seen, and who its audience is. You can try thinking in the aggregate, as in:

• How many people have all your offerings helped?
• What is the big factor customers have in common?
• What feeling or role is the offering associated with?
• What percentage of customers say they are happy?
• What percentage of customers are repeat customers?

All these methods can give you a sense of scope even if you don’t have a big name endorsement.

Hit Them With Your Testimonials.

The right testimonial can add a sense of personality and even urgency to your company profile, letting it do double duty as a lead magnet that might drive people to interact with your brand.

In B2B, your best testimonials are probably associated with your biggest clients.

Remember to try to select a quote from either the most authoritative person (CEOs), the most well-known (author or other thought leader), or the one who most closely matches your ideal buyer.

In B2C, a customer’s formal title probably isn’t as important as what they have to say. Look for short, pithy quotes that align with your brand values and underscore your top benefits.

All in all, a company profile shouldn’t have more than three short testimonials. More than this and some venues might refuse to publish your profile as written, seeing it as too promotional.

Don’t Forget a Call to Action.

It’s a weird quirk of human nature any experienced marketer has seen time and time again: People usually won’t take the next step, even if they know exactly what it is, unless you ask them.

A CTA within a company profile should be evergreen and not refer to any specific offer.

Even something as simple as “Visit our website” or “Contact us for more details” can suffice here. Here's an example of a simple button CTA that you could use:

FAQs About Writing a Company Profile

Should a profile include the company’s story, like who founded it and when.

If your company has been around the block, you might take the time to say a little bit about its founding principles – especially if it’s at least a century old.

You can usually fit this neatly into the section or paragraph where you talk about values. Recent founding can be worth mentioning if your company is disruptive, had a successful IPO, or obtained investor funding.

Should a Profile Have Information About Recent Product Launches or Other Fresh News?

In general, a profile should be designed to age gracefully so inaccurate or outdated information doesn’t percolate through the web and media channels.

As the previous question shows, though, there are some exceptions. A profile isn’t a press release, so newsworthy content isn’t needed – but anything that’s intended to be part of the company’s overall story could be woven in.

Should a Company Profile Use Paragraphs With Headers or Stick to Regular Text?

Take a cue from whatever platform you plan to post your profile on, but remember this: Most people aren’t inherently interested in a company’s story.

So, while headers will definitely make it easy to navigate the text, you might want to craft paragraphs short enough to not need them.

Where the Heck Will I Use a Company Profile, Anyway?

Although it’s not one of the biggest traffic draws, many people would say a company website isn’t really complete without a profile.

On your own site, of course, you’ll have more options when it comes to formatting – for example, you could present it in the form of a timeline.

In general, though, you should put together the text you want on your site, then mix and match various elements according to what you need to focus on for a given publication or platform.

The version on your Facebook might zoom in on your founding, the one you submit to Fortune or Forbes might talk more about recent funding or product launches, and so on.

Some places where you might need a profile include:

• Your own website
• Your LinkedIn Company Page
• Your Facebook community
• Industry publications
• Event and association websites

Company Profile Examples

Take a page out of the books of some successful companies. These examples have great company profiles that help them stand out from the crowd and prove their worth.

Zappos is well known for their customer service, and they highlight that in their profile. Their About Us page tells a story of service and growth, all centered around their customers.

For more insight, they've included a video highlighting their company culture and their 10 core values that guide their business.

Philips also leverages using multiple pages to tell their full story, but their main page uses incredible visual elements to tell visitors about the company's origins and beliefs.

It's not incredibly text heavy, hitting only on important facts and offering links to pages with more details.

Starbucks offers a look into the operations, from their start in 1971 to their store numbers and brand portfolio. They leverage white space to reduce any noise when communicating their products, mission, and messaging.

Their language is incredibly genuine also, providing real personality to the coffee brand.

Throughout their company profile, Venmo uses simple CTA buttons to encourage users to get to know them a little bit better. 

HubSpot does a great job of informing visitors in their company profile. With unique graphics and an easy-to-read layout, visitors can learn about the company's mission, milestones, and products.

Toward the end of the page, they highlight their growth and accomplishments in an effort to let you know that they get results.

Spotify uses lots of block sections to state their mission and share a bit about their background. Here, they share some important stats and links to encourage listeners to view more information about their brand. 

This page is easy to navigate so users can find exactly what they're looking for while getting to know the company in a way that feels comfortable.

Bloomberg has a unique approach to their company profile. While they have well written copy and branching pages for more information, similar to the other examples above, this company makes its mark by offering video for practically every page it has.

They recognize the accessibility and power that comes with utilizing visual elements to engage their visitors, and it makes for a truly engrossing experience as you learn more about not only their business, but their culture as well.

Netflix begins by sharing their value statement, connecting their audience with the mission behind their business . They also use an interactive timeline to share their history and promote engagement with website visitors.

A strength seen on the Netflix company profile is the familiar use of their video background that reminds viewers of the imagery displayed at the beginning of their movies and shows, increasing familiarity and trust with their brand. 

Get Started With an Effective Company Profile

As you can see from these examples, a strong company profile is one of the first steps toward earning the trust and attention of new leads.

Your prospects want to know more about who they're doing business with. You don't just make a deal and shake hands with a stranger you know nothing about.

Follow these tips and your company profile can serve a useful function in your branding strategy , helping communicate what makes you special while drawing new customers in.

Jackie Jacobson

Jackie is a Copywriter at Bluleadz. She graduated from Elon University with a degree in Creative Writing and is currently living in Charlotte, NC. If you need her, you can find her exploring the city or relaxing with a good book.

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10 Examples of Company Profile Pages to Inspire Yours

What is a Company Profile?

Simply put,   your  company profile   is a professional introduction and aims to inform people (primarily prospective buyers and stakeholders) about your products, services, and current status. A well-written company profile helps your company position itself relative to the market. 

What makes you different than the other guy?

This is the question on everyone's mind — potential buyer, job applicant, or investor — when they hear about your business for the first time. 

So, what's your answer? What's your elevator pitch of differentiation? 

This is why you have a company profile page on your website. It's your chance to tell your story with a little more depth than you would on your homepage. But this is easier said than done. Do you go bold and risk alienating some visitors — or do you do you play it safe and risk coming off as bland and, even worse, forgettable ?

As marketing coaches and web designers, we've seen a fair number of these projects . Below, we've pulled together some examples to inspire your own company profile page, along with a brief description of what makes us like each one. 

What is a company profile, and how is it different from an 'about us' page?

Your company profile   is a professional introduction and aims to provide people with an overview of your business. It might cover:

• Your history
• Your mission or core values
• The future of your company
• An overview of products and services.

In general, your company profile tends to be a bit more formal than an "About Us" page.

Your About Us page might contain some of the same information, but it tends to be less reserved. It will often include employee headshots and bios , and maybe some customer testimonials or other details. 

Depending on your needs, you may have one or the other, or you may have both. Or, you may use the terms interchangeably. 

In any case, below are 10 examples to help you create your own. 

1. ClickUp : Shaking things up

ClickUp is a project management platform with a simple motto: Save one day of work each week. If teams are stuck using cumbersome tools, they spend less time working. 

This break-free mentality is all over ClickUp's about page, which is splashed in bright colors, with pictures of the people who make the company run, but it's less headshots and more company get-togethers. 

The focus here is on core values that make ClickUp different from everybody else out there. 

2. Brooks Running : Changing the world

For those who are serious about it, running isn't an exercise, it's an identity. Brooks Running feels less like a brand and more like an affinity group for those who are in the know. Taglines like "Running is a gift" and "The run is who we are" deeply connect the product to the person and the experience. 

Although Brooks mostly sells sneakers, they also offer a running club that furthers the idea of community. 

3. Neumann Monson Architects : Your trusted partner

Iowa-based architects Neumann Monson know that trust has to be at the core of every business relationship . If you're an organization contracting NMA to take a project from blueprint to building, you need to know you're dealing with a firm that keeps its promises. 

NMA's "Who we are" page includes photos, videos, and well-chosen language to convey to the world the values they hold dear. 

In an unhurried two minutes, this video describes the core values of the firm.

4. Starbucks : Serving up human connection

Starbucks has long positioned itself as the  third place in people's lives — not home, not work, but a third place that offers pieces of each of the other two: connection, creativity, and comfort. 

It's no surprise, then, that its mission plays so prominently on its website, with colorful imagery behind it. You can look elsewhere and find the company's history. Here, the focus is on the visitor who enters a Starbucks and encounters community. 

At least, that's the idea. 

5. Renaissance : Seeing every student

Ed-tech company Renaissance misses a chance to get more milage out of its great tagline: "See Every Student." I would love to see that messaging moved down to the hero section, swapped out with the "global leader" sub head.

Still, there's a lot to like about this mission-driven business that seeks to improve student outcomes by helping teachers. 

Renaissance leans heavily on its history and success to tell a compelling story. "Since 1986..." and "more than 40% of U.S. schools..." remind visitors that this brand is trusted by thousands of districts — a reputation they're built over time.

This makes an interesting contrast to our first example, ClickUp, which lets its young history support its position as a rule-breaker. 

6. goodr Sunglasses : Great vibes, great glasses

What's not to like about a fun-loving company with an admirable mission? Here, sunglass maker goodr gives the story behind its flat-rate $25 sunglasses. We get a clear sense of company culture from the images used, the playful names of different models, and this quick snippet that explains the company's history in just a few sentences:

7. Chewy : Making pet parenting easier

Pet-supply brand Chewy has always been praised for its customer service. In Chewy's mind, pets come first. 

(I remember once getting a big delivery of cat food that was sent to the former owner of our house. I called Chewy's customer service line to find out about returning it. They asked that I donate it to a shelter or give to a friend with a cat.)

Chewy's profile page reminds us, very simply, of the joy that pets bring to our lives. The company's mission is to make pet ownership easier so that we can keep our furry friends healthy and happy. 

8. Align : Helping teams succeed

Align is a team management platform that keeps tasks and priorities on track. In its About Us page, Align makes it clear that the priority is transparency and success. By starting its page with "We believe...", the company puts its principles front and center. 

Below, there's a visually-pleasing graphic that represents the size of Align's influence.

9. Zappos : Growing beyond your roots

If you don't shop there regularly, you might think of Zappos as just an online shoe warehouse. But the company has expanded, explaining that it was never about shoes — it was always about delivering WOW for the customers. 

Today, the company sells clothing and other items, and its About Us page predicts more expansion in the future, as long as that growth aligns with the company's 10 core values. 

10. HubSpot : Helping millions grow better

Business software firm HubSpot offers a counterbalance to the traditional business growth strategy. By saying "We believe businesses can grow with a conscience, and succeed with a soul," co-founders Brian and Darmesh set their business apart.

And, considering that HubSpot's software helps thousands of businesses around the world "grow better", this page sends a clear message that growth does not have to be ruthless. 

Tell your story

Your About Us of Company Profile pages aren't going to be the first one your visitors seek out, but they are important differentiators, especially in a crowded marketplace. Many buyers will want to get to know your brand and your people to know who they'll be dealing with. 

Plus,  81% of consumers say they need to trust brands to do what's right, and, as we saw in the examples above, core values figure prominently in many Company Profile pages.

So, how do you tell your story? What makes your brand what it is? What separates you from the rest of the marketplace?

If these questions are hard to answer, reach out to the team at IMPACT . From custom web design to a proven marketing framework, we help businesses like yours stand out in your marketplace. 

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How To Introduce Your Company In a Presentation: Best Presentation Tips

Hello, are you busy brainstorming How To Introduce your company in a presentation? we all know how hard this could be especially when this is your first time but worry no more because here this blog post will provide you with a variety of tips and techniques for how to effectively introduce your company in a presentation. Your introduction sets the stage for the rest of the presentation, so it is important that you use it to get your audience on board with your ideas from the get-go.

There are three main purposes for an introduction:

• You want to get your audience interested in what you have to say
• Establish who you are
• Set expectations about what they can expect from this specific talk.

The first thing that you should do when preparing a presentation is to develop a strong introduction. Your introduction sets the stage for everything else in your talk, so it’s critical that you use it to get your audience on board with your ideas from

Presentations are an integral part of the business culture, and they’re often given on a weekly basis. Presentations are also one of the most influential ways of communicating to your audience. They can be used for new employee onboarding, company overviews, or product launches. However, this doesn’t mean that they’re easy to create. In fact, many people struggle with how to introduce their company in a presentation. This blog breaks down everything you need to know about powerful presentations by providing tips on how to introduce your company in a presentation.

Also Read:  Things You Should Know Before Partnering with Another Company

When you have a presentation coming up, it’s important to have a great introduction. It’s going to be what your audience remembers about you and your company. A good introduction should set the tone for the rest of the presentation, create a sense of anticipation, and leave your audience wondering what they’re going to hear next. If you want to make a great first impression, follow these tips on how to give an effective introduction to your company:

• Introduce yourself with confidence.
• Tell them about your company at its most basic level.
• Restate the goal of the presentation in one sentence, if possible.
• Give an outline of what content will be covered in the presentation

You’ve got your PowerPoint slides. You’ve practiced your speech. You’re ready to present, but just one problem: How do you introduce your company, and what does it do? You may be tempted to dive right into the presentation by showing off your best work or talking about the newest product, but that’s not always the best approach. Sometimes, the best way to introduce a company is to first explain who they are and why people should care.

This post will teach you how to introduce your company in a presentation and make sure your audience is ready to take on anything you throw at them.

Also Read:  The Best Strategies for Increasing Offline Sales for Small Business Owners

Preparing for a presentation is one of the most challenging tasks for any professional. It’s hard to keep your thoughts organized and it can be difficult to find the right words to say. Here are some tips that will help you introduce your company in a clear, concise way that will set an appropriate tone for the rest of your presentation.

Introducing Yourself

The first thing you should do is introduce yourself and your company. You should begin by explaining what you do and why your company has the potential to succeed. Make sure you emphasize the benefits of your business. This can be a bit tricky. Instead of naming your company, try using the word “your” in front of it. This will help you better connect with your audience.

Start With The Basics A lot of sales professionals make the mistake of going straight into all of the features of their company. Instead, it’s always better to start by focusing on the fundamentals. Start by introducing yourself and then explain the company’s name. If you have a website, let them know. Try to keep your presentation short and sweet.

How to introduce your company

Saying something that isn’t true or showing enthusiasm for a competitor will only backfire on you in a presentation. Your speech should contain helpful information for everyone involved. Make sure you are aware of the background of the people you are meeting, make some use of statistics and select an image that conveys your brand values. This can be a photograph of your company logo, a video of your vision, or a generic shot of you smiling in front of your office.

Why Your Company Is Different

One of the most important things that a speaker or presenter should do when preparing for a presentation is to remember why they’re presenting in the first place. For example, if you’re presenting to a room full of startup founders, you need to make sure to emphasize why you think your company is better than all the others. Make sure that you don’t focus too much on the details, but rather emphasize why your product is better and why your idea is a good investment for them.

Give Time for Answers If you don’t have much time to fill in the audience’s minds, it’s going to be hard to persuade them to buy your company’s product. In the beginning, you will have more time to explain why you think your company is the best, but in the end, you will have to give your answers quickly.

What Your Company Do or Sell

Before you start talking about your company, it’s important to say a few words about what exactly it does or sells. That will make the rest of your presentation flow much smoother and set the proper tone for your audience.

You can start by saying something like this:

“My company does something that solves problems and gives value to people in the market.” Don’t Get Too Confused Sometimes, it can be easy to confuse your audience by using too many different words. When you say that you’re selling a “product,” you may lose some of your listeners’ interest as soon as they realize you’re actually talking about a service. Instead of saying “we sell solutions,” try saying “we provide marketing solutions to companies.

Why Your Company Is Important

Create a few sentences to explain why your company is important and how your product or service is unique. What Makes Your Business Different Always share your unique selling proposition, i.e., the unique features and benefits of your product or service. What is Your Current State? Usually, there is some history you will want to share with your audience, but don’t make it long, A short one- or two-sentence rundown will provide some context about your company’s past, present and future.

Who Does Your Business Serve? Since you’ll be discussing your company’s ability to provide services to other companies, you will want to know who your potential clients are. Describe who their customers are and what their needs are.

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Keep it short and to the point

The first thing that you need to consider before giving a presentation is the length of your presentation. If you’re giving a 30-minute presentation, you’ll want to keep your presentation short and use good sound-bites and keep your words short and simple. Avoid long slides and excessive talk When presenting, you’ll want to focus on the audience and their response to what you’re saying.

However, you’ll need to be careful not to go over the three to the five-minute mark. For example, if you want to give a four-minute presentation, you’ll want to use no more than two slides and keep your language simple. You’ll be sure to win your audience’s attention by keeping them engaged and motivated to listen to what you have to say.

How To End The Introduction

If you’re presenting to a large group or a large crowd, it’s important to end the presentation with a strong statement that summarizes the message of the rest of the presentation. Here are some tips for the end of a presentation that can keep your audience engaged: Tell them what you’ve achieved so far. Verify your audience’s knowledge. Recount what you’ve presented so far. Learn From Your Mistakes For this section, you should take a moment to reflect on what you’ve learned from the presentation.

By pausing to evaluate how you can improve upon your presentation, you’ll be much better prepared for your next presentation. Here are a few tips for thinking about what you can learn from your mistakes: Learn from your mistakes. Forgive yourself. Prove that you are resilient.

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What not to do

Don’t even consider using this type of slide. It’s so basic and it shows the presenter’s unprofessionalism. Use this slide to list the company’s services and target customers. Do not use an info graphic to present the company. Even if it’s a simple infographic that shows the company logo, it’ll make your talk come across as amateurish. You can use a quote or something like this, but avoid using words in these slides and use images instead. What to do When introducing your company, create a welcome message that’s tailored for each audience.

Begin by saying something like “Hi. My name is ______ and I’m the president of _____.” You can write it out in a paragraph or even a bullet list. For this slide, you can focus on the services the company offers in each field.

Understand the purpose your presentation

Before you begin, you should have a clear idea of what you want to accomplish during your presentation. This includes, for example, the benefits of your product or the benefits of your team, and what a positive impact it will have on a specific market segment. Identify the audience Think about who you are speaking to, what their interests are, and their goals.

Research relevant content Look for relevant content that will engage your audience, and that’s in line with the goals you have set for your presentation. This could include industry articles or interesting videos. Determine your messaging Write down your goals and the order in which you want to go through each of these goals during your presentation.

Also Read:  How To Know Your Audience Better: The Best Ways To Connect With Your Customers

Prepare for questions

When you’re getting ready to present, prepare questions for the team members of your meeting so that you can answer them on your own time. It’s important to stay on topic but it can be extremely distracting when you’re the only one answering questions in front of everyone else. Pick your best material Think about what was most memorable about the product launch and the executives who introduced the product to you. Don’t try to recreate it in a one-size-fits-all presentation format. It will come off as insincere. Instead, use the best parts of the product launch presentation. That will come across as impressive and relate to the audience in a relatable way.

Practice Makes Perfect

It doesn’t matter how well you memorize your speech, the most important thing is to practice. It will help you to understand each of the essential aspects of your presentation. You might even find it helpful to engage in some hypnosis to increase your confidence.

Know Your Audience

It’s important that you get to know who you’re going to present your company to. A big mistake many professionals make is that they assume that they know what their audience wants and how they’ll react to the presentation. If you really want to succeed, you’ll need to study up on what your potential audience wants and how they will react to your presentation.

Determine a Focus

The best way to make the most out of your presentation is to have a clear focus. Determine what you are trying to achieve in the.

Also Read:  Productivity Improvement Techniques In Manufacturing 2021: The Best Ways to Improve Productivity

There’s no better way to build a positive experience for your customers than to deliver a full presentation that makes the conversation as productive and pleasurable as possible.

The great thing about presenting is that your knowledge and expertise are able to shine through in the conversation. This can also be a plus for companies who want to get a foot in the door with potential clients. It may be tough to explain what your company does, but with the right knowledge you can confidently explain your product or service in a friendly and positive manner.

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How to prepare for a scholarship interview, daad fully-funded scholarship: study in germany 2023-24, 5 tips to find and land a new job quickly, the 11 slides you must include in your 2023 pitch deck, how to build trust with your customers: step by step guide, the best strategies for boosting creativity in your marketing.

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What Is a Business?

Understanding a business, the bottom line, what is a business understanding different types and company sizes.

Read about types of businesses, how to start one, and how to get a business loan

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

The term business refers to an organization or enterprising entity engaged in commercial, industrial, or professional activities. The purpose of a business is to organize some sort of economic production of goods or services. Businesses can be for-profit entities or non-profit organizations fulfilling a charitable mission or furthering a social cause. Businesses range in scale and scope from sole proprietorships to large, international corporations.

The term business also refers to the efforts and activities undertaken by individuals to produce and sell goods and services for profit.

Key Takeaways

• A business is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities.
• Businesses can be for-profit entities or non-profit organizations.
• Business types range from limited liability companies to sole proprietorships, corporations, and partnerships.
• Some businesses run as small operations in a single industry while others are large operations that spread across many industries around the world.
• Apple and Walmart are two examples of well-known, successful businesses.

Alex Dos Diaz / Investopedia

The term business often refers to an entity that operates for commercial, industrial, or professional reasons. The concept begins with an idea and a name, and extensive market research may be required to determine how feasible it is to turn the idea into a business.

Businesses often require business plans before operations begin. A business plan is a formal document that outlines the company's goals and objectives and lists the strategies and plans to achieve these goals and objectives. Business plans are essential when you want to borrow capital to begin operations.

Determining the legal structure of the business is an important factor to consider, since business owners may need to secure permits and licenses and follow registration requirements to begin legal operations. Corporations are considered to be juridical persons in many countries, meaning that the business can own property, take on debt , and be sued in court.

A good name is often one of the most valuable assets of a business, so it's important that business owners choose their name wisely.

Most businesses operate to generate a profit , commonly called for-profit. However, some businesses that have a goal to advance a certain cause without profit are referred to as not-for-profit or nonprofit. These entities may operate as charities , arts, culture, educational, and recreational enterprises, political and advocacy groups, or social services organizations.

Business activities often include the sale and purchase of goods and services. Business activity can take place anywhere, whether that's in a physical storefront, online, or on the roadside. Anyone who conducts business activity with financial earnings must report this income to the Internal Revenue Service (IRS) .

A company often defines its business by the industry in which it operates. For example, the real estate business, advertising business, or mattress production business are examples of industries. Business is a term often used to indicate transactions regarding an underlying product or service. For example, ExxonMobil conducts its business by providing oil.

Types of Businesses

There are many ways to organize a business, and there are various legal and tax structures that correspond with each. Businesses are commonly classified and generally structured as:

• Sole Proprietorship : As the name suggests, a sole proprietorship is owned and operated by a single person. There is no legal separation between the business and the owner, which means the tax and legal liabilities of the business are the responsibility of the owner.
• Partnership : A partnership is a business relationship between two or more people who together conduct business. Each partner contributes resources and money to the business and shares in the profits and losses of the business. The shared profits and losses are recorded on each partner's tax return.
• Corporation : A corporation is a business in which a group of people acts as a single entity. Owners are commonly referred to as shareholders who exchange consideration for the corporation's common stock . Incorporating a business releases owners of the financial liability of business obligations. A corporation comes with unfavorable taxation rules for the owners of the business.
• Limited Liability Company (LLC) : This is a relatively new business structure and was first available in Wyoming in 1977 and in other states in the 1990s. A limited liability company combines the pass-through taxation benefits of a partnership with the limited liability benefits of a corporation.

Business Sizes

Small businesses.

Small owner-operated companies are called small businesses . Commonly managed by one person or a small group of people with less than 100 employees, these companies include family restaurants, home-based companies, clothing, books, and publishing companies, and small manufacturers. As of 2021, 33.2 million small businesses in the United States with 61.7 million employees were operating.

The Small Business Administration (SBA) uses the number of employees working at a company and its annual revenue to formally define a small business. For 229 industry sectors, from engineering and manufacturing to food service and real estate, the SBA sets sizing standards every five years.

Businesses that meet the standards of the SBA can qualify for loans, grants, and "small business set-asides," contracts where the federal government limits competition to help small businesses compete for and win federal contracts.

Mid-Sized Enterprises

There is no definitive specification in the U.S. to define a mid-sized or medium-sized company. However, when large U.S. cities such as Philadelphia, Baltimore, and Boston evaluate the landscape of operating businesses, a medium-sized company is defined as one with 100 to 249 employees or $10 million to less than $1 billion in annual gross sales .

Large Businesses

Large businesses commonly have 250 or more employees and garner more than $1 billion in gross receipts. They may issue corporate stock to finance operations as a publicly-traded company.

Large enterprises may be based in one country with international operations. They are often organized by departments, such as human resources, finance, marketing, sales, and research and development.

Unlike small and mid-sized enterprises, owned by a person or group of people, large organizations often separate their tax burden from their owners, who usually do not manage their companies but instead, an elected board of directors enacts most business decisions.

Examples of Well-Known Businesses

Apple ( AAPL ) is known for its innovative products, including its personal computers, smart devices, and music and video streaming services. Founded in 1977 by Steve Jobs and Steve Wozniak, Apple became the first publicly-traded company whose value hit $1 trillion. The company's stock ended the trading day at about $172 on May 23, 2023. Its market cap was almost $2.7 billion.

The company employs more than two million people, including 80,000 individuals who work as direct Apple employees. The remaining jobs include suppliers, manufacturers, and others who are supported through the Apple store . The company reported net sales of $394.33 billion for the 12 months ending Sept. 24, 2022.

Apple's key to success lies in its family of products and its ability to innovate. The company focuses on design and quality—two key elements that were a key part of Jobs' corporate vision. The products that Apple creates and markets can be used under the same operating system, which allows consumers to sync them together, thus lowering corporate costs. Apple's ability to create, develop, and market new products and services also put it ahead of its competition.

Walmart ( WMT ) is one of the world's largest retailers and operates as a multinational corporation . The company was founded in 1962 by Sam Walton in Arkansas. It has more than 10,500 locations in more than 20 different countries and employs over 2.1 million people.

The company went public in 1970 and trades on the New York Stock Exchange (NYSE) . Walmart stock traded above $148 with a market cap of $399.79 billion on May 23, 2023. The company earned $611.3 billion in revenue for the full year of 2022, which is an increase of 6.7% from the previous fiscal year .

Walmart's success can be attributed to several factors, including its brand name, pricing, diversification (especially with the addition of its online marketplace), efficient supply chain management , and its financial strength.

How Do You Start a Business?

There are several steps you need to hurdle to start a business . This includes conducting market research, developing a business plan, seeking capital or other forms of funding, choosing a location and business structure, picking the right name, submitting registration paperwork, obtaining tax documents (employer and taxpayer IDs), and pulling permits and licenses. It's also a good idea to set up a bank account with a financial institution to facilitate your everyday banking needs.

How Do You Launch an Online Business?

Starting an online business involves some of the same steps as a traditional business, with a few exceptions.

You still need to do your market research and develop a business plan before anything else. Once that's done, choose a name and structure for your business, then file any paperwork to register your organization.

Rather than finding a physical location, choose a platform and design your website. Before launching your business, you should find a way to build up your target market, whether that's through traditional marketing means or more creative ways like social media.

How Do You Come Up With a Business Name?

Your business name should fit the type of organization you plan to run and it should be catchy—something that people will gravitate toward and remember, not to mention associate with you as well as the products and services you plan to sell. Originality is key. And most importantly, it should be a name that isn't already in use by someone else. Go online and do a business name search to see if it's available or already registered.

How Do You Write a Business Plan?

Business plans are essential to running your business and can help you secure the funding you need to start your operations. You can choose between a traditional or lean plan.

A traditional business plan has a lot of details, including a summary of the company, how it plans to succeed, market information, management, products and services, marketing, and sales projections.

Lean formats are concise with very useful information such as partnership details, outlines of the business activities and customer relationships, cost structures, and revenue streams.

Templates are available online or you can design your own business plan.

How Do You Get a Business Loan?

Necessary funding for a business often comes via a loan. A traditional lender or a government-backed loan, such as those offered through the Small Business Administration are two options. Prospective lenders want to see business details, especially for new start-ups . Make sure you have your business plan ready, including outlines of costs and revenue streams, and ensure you have a good credit score. You may need to put down some collateral to secure the loan if you're approved.

Businesses are the backbone of an economy. They provide products and services that can be purchased by individuals and other companies.

Businesses range in size from small to large and operate in many different industries. Business structures also vary from sole partnerships to major corporations that provide shareholder equity to their owners.

When starting a business, do your research and develop a business plan. This allows you to raise the money you need to start your operation.

U.S. Small Business Administration. " 10 Steps To Start Your Business ."

Cornell Law School Legal Information Institute. " Corporations ."

U.S. Small Business Administration. " Choose Your Business Name ."

U.S. Chamber of Commerce. " Choosing the Right Nonprofit Type: Which Is Right for Your Business? "

Internal Revenue Service. " Tax Information for Businesses ."

Internal Revenue Service. " Sole Proprietorships ."

Cornell Law School Legal Information Institute. " Partnership ."

Wyoming LLC. " The Complete History of the LLC ."

Indeed. " Business Sizes ."

Small Business Administration. " 2022 Small. Business Profile ," Page 1.

Marketplace. " The SBA Is Changing Its Definition of Small Business ."

Small Business Administration. " Types of Contracts ."

OECD. " Enterprises by business size ."

Indeed. " Midsize Companies: What They Are and Why They’re Beneficial ."

CNBC. " Apple Hangs Onto Its Historic $1 Trillion Market Cap ."

Apple. " Two Million U.S. Jobs and Counting ."

Apple. " CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) ," Page 1.

Apple. " Apple Makes Business Better ."

Walmart. " Company Facts ."

Walmart. " Our Business ."

Walmart. " Walmart revenue up 7.3% globally with broad-based strength across segments ," Page 1.

U.S. Small Business Administration. " Write Your Business Plan ."

U.S. Small Business Administration. " Loans ."

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10 Slides you should have in your company profile

• Presentation design

Creating a business presentation from scratch is never an easy task – you always have to consider and start from the type of presentation you’d need, the goals you want to achieve through it, your audience’s profile, needs and expectations, and the context of the presentation (how and where it’s going to be delivered and how much time will you have).

But when you have a guideline of how to figure out these elements and what you should include in your business presentation, then it all starts to make sense. That’s why we decided to put together several guides and how-tos on the most common business presentations out there. We started our series with the slides you should have in your pitch deck , followed by what to add in your sales deck and now in this article, we want to cover another very common type of presentation: the company profile.

We started this series with the structure for a pitch deck, followed by a sales presentation and now a company profile.

https://visualhackers.com/blog/10-slides-you-need-to-have-in-your-startup-pitch-deck/

https://visualhackers.com/blog/10-slides-you-should-have-in-your-sales-presentation/

What is a company profile and when & where to use it?

Company profiles are presentations made to be used in introduction emails, to introduce your company before getting to specifics. You won’t need to actually present it, so make it explicit and easy to understand. 

Compared to a live presentation, where your focus is on the audience, in a company profile it is ok to talk about you. The reader’s purpose is to get to know you. 

A company profile is essential, from a startup to any major company

It is what most of your future partners and clients will see for the first time. What impression do you want to make? 

It happens for a lot of companies to get so involved in making the company profile that they forget for who is actually made. Putting in all the information about you will make it boring for the reader and at the same time won’t leave any mystery about you. 

As the Business Dictionary would define it: 

A company profile is a concise description which, among other items of information, includes  firm’s history, number and quality of its human, financial, and physical resources, organizational and management structure, past, current and anticipated performance, and its reputation, and the standing of its goods or services.

But let’s not get wrapped around a definition and see how we can make a unique profile. Even if it’s your company profile, we recommend you to focus on how your company helps your customers. 

It can also take many forms, some companies have it in a word document, others in a brochure, or as a presentation. We will talk about the 10 elements any company profile should have:

1. Mission statement/vision 

This is the moment where you tell customers what drives you to do what you do. Continue with your mission and what are the values the brand stands for. Without knowing all the details about your products, they judge you by your values and your vision. 

What does your company aspire to achieve? 

You probably know the mission’s company, as it is part of your brand identity. With it, or with some additional information, also cover here details as who are your primary customers and where are your operations active.  

2. Brief history of the company 

A very simple way to tell your history is with a timeline slide. This way you can put all the steps that got you to the present in a visual way that is easy to understand. For the important one you can always add a short paragraph.

Keep in mind that you should include both ups and downs from your company. Show your readers that you have been through difficult moments, but you overcame them. 

3. Overview of the solution

Spark some curiosity. Before getting into more details about each product/service you have, do an overview of the solution you are offering. Talk about what problem your solution tackles and how it does that.

You can also walk the reader through the process of creating this solution, what were your drivers and aspirations. This slide is meant to paint the big picture of your work.

4. Development & Growth 

Hit me some numbers. Use real facts and data to show the difference between where you started, where you are now and where the company is going. Based on the internal data make a connection with external factors. They will be of much more interest for the reader, and at the same time will be explained by your work.

Tell stories of how much effort all the company did to grow. It’s up to you if you want to share struggles your company faced or specific actions of improving.

5. Detailed Products & Services

If your company has only a few products/services you can present them individually. Each product/service needs to be described from a technical point of view ( specific characteristics ) and from a customer point of view ( how can it be used/ for what it is used ). 

In case there are too many products/services and it will take a lot of space to write about all, put them in categories. Under each category make a list of the products that it includes and add a general description. 

It would be very helpful for your potential client and also for you if you add pricing and offers for the products/services. This will save time and you will continue discussion with those who are interested even after seeing the pricing.

6. Industry recognition/position

Let your reader know what your position is in the market. Include details about market size, your contribution to the market and what is the course of the industry. Don’t forget to differentiate yourself from other players in the market. 

Even better, if you have received any recognitions or awards don’t be shy to mention them. Your readers will trust your company more if they see you have been acknowledged by specialized institutions. 

7. Client portfolio & Testimonials

Show your potential partner/customer with whom you have already worked. Having testimonials form the biggest clients will bring value to your brand. Try to get a quote from a well known person in that organization or from an authoritative one.  

Real feedback will strengthen your image without being too promotional. And is more credible as it comes from an external source.

8. Case studies

A very good way to showcase your work is with a case study. This means that you take a client that you worked with and start explaining how you worked together, what were the challenges, how you handled them, what was your approach and what were the results.

This is the process from the first talk until the end of the collaboration. Focus on the relevant aspects that showcase your solution and your communication during the collaboration. It is also helpful to have feedback from the client here. 

9. Team & Departments

Who are the people behind the company? 

In a startup it may be easier to present every member of the team, their background and area of expertise and it is also more important. A strong team sends a clear message, that you are ready for business.

For a bigger company having only the ones in leadership won’t be as meaningful. They must appear in the company profile together with the departments of the company. You want to transmit the image of a united company where every employee has its contribution.

10. Call to Action & Contact

A must have in your company profile is a simple push toward the next step. If the reader doesn’t know exactly what to do when they finish going through the document give them a few ideas, like:

“For more information contact us”, “Let’s schedule a call to talk more”.

In the end put the contact info where you can be found, address, email, telephone number. You can also have more contact persons for different situations. This will make it easier for the reader and will shorten the contacting process. 

Company profiles can get very formal and have a lot of pages, the difference is that you can make it more interactive. Use creativity and put yourself in the customer shoes to see what they would be interested to see. May it be in a word document form or a presentation format do the best to personalize it and add your colors to it (metaphorically and literally).

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Thank you for sharing this good information

This is mind blowing, thanks for sharing.

Thank you so much for this blog post, now i know what should i add in my comopany profile presentation? all these three slides are fabulous..!!

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30 Best Company Introduction Email Samples & Tips

Email is still the premier medium of communication in the professional world. However, people do not particularly enjoy receiving emails from people they don’t know without permission.

This is where business introduction emails come in. They allow you to introduce yourself, and your company. Also, you explain your motive for initiating contact and highlight what you can do or what the other person can gain from your proposal.

Whether you’re writing to introduce your company to a potential partner, customer, investor, distributor, or other stakeholders, finding the right words to engineer trust, interest, and responses can be tricky.

To help you overcome this challenge, we’ve compiled a list of some of the best business email introduction examples you can draw inspiration from when crafting your own.

Also Read : How To Send Emails To Multiple Recipients Without Them Knowing ?

Best Business Introduction Email Sample Examples

1. introduction email to get a potential client to use your product or service.

If you send a business introduction email to get a potential client to use your product or services, you need to pack your pitch full of value.

Show them how you can help them solve their problems or supply them with enough information to help them solve those problems themselves. This way, they will realize that you indeed know what you’re talking about.

In this introduction example, the sender points out to the recipient that their lack of lead magnets makes them miss out on opportunities and demonstrates how they have helped successfully implement solutions for past clients with the same problem.

Also Read : Best Email Signature Examples With Tips

2. Email Introduction To Introduce a New Service a Product

If your company has just launched an amazing new product or service, this business introduction email sample is a great way to inform existing and potential customers about it.

Don’t forget to describe how this new product or service will benefit the recipient.

Encourage them to reach out to you with any questions or concerns they might have about the new offering.

3. Business Introduction Email To Propose a Partnership

Are you the business owner or in charge of sales and marketing ? Do you want to introduce your brand to a prospective partner? You can draw some inspiration on how to phrase your message from this business introduction sample email.

Whether proposing sharing referrals, co-running marketing campaigns, or distributing your service or product as a joint effort, how you word your message is key to developing a fruitful partnership. Ensure your email highlights what the recipient will gain from partnering with your business.

4. Business Introduction Letter to Butter Them Up

If your client or lead has done something remarkable recently or since you last spoke, it’s a good idea to bring it up in your introduction email.

Whether they redesigned their website, won an award, or launched a new product, use that as the basis for your flattery.

Shower them with genuine praise, ask well-meaning questions about their situation or accomplishment, and then find a way to insert your product or service into the conversation as this example deftly does. Try not to overdo it with the flattery so you don’t sound insincere.

5. Business Introduction Letter To Potential Partner or a New Client

An introduction email to a potential business partners or new clients involves you corresponding in an official business capacity. So your writing should reflect a high level of professionalism.

Use formal language and tone in your messages because you are acting on behalf of your organization. However, you don’t want to sacrifice friendliness entirely. You still want to keep things light and breezy and show off a little personality so your email doesn’t appear stuffy.

25 Tips on How to Introduce Your Company With Sample Email Examples

1. make use of social proof.

I won’t buy a product or use a service simply because some well-known person or brand uses it. But knowing that such a person or brand trusts the company behind the offerings will definitely boost my confidence in them and make me more likely to consider it.

That’s the power of social proof and this example leverages it to drive home its point about the quality of the company’s service, and encourage the recipient to take a chance on it.

Explore : Short & Sweet Follow-up Email Examples After Interview

2. Find common ground

When it comes to purchasing, people tend to trust the opinions and recommendations of friends, family, colleagues, and other people they know above anything else.

So, taking advantage of a mutual connection you and the recipient share might be a more effective way to introduce your business.

If you have a friend or customer who also happens to be a friend of the person you’re reaching out to, use them as a reference—with their blessing of course—in your introduction.

This way, you can go from being an absolute stranger to a friend of a friend, and make the recipient more likely to respond positively to your message.

Check Out : Best ProtonMail Alternatives

3. Capitalize on a previous connection

This business introduction sample email is ideal for when you are reaching out to someone you met at an event or have established a cordial relationship with on social media or in real life.

The goal here is to reintroduce yourself, continue the conversation, and hopefully develop the relationship even further. Start by reminding them of how you came to know each other and how much you enjoyed meeting or talking to them.

Throw some specific details about the event and previous conversation to spark recollection and create a sense of camaraderie. Reiterate the core value proposition that you can provide to the recipient. Invite them to a call or meeting where you can happily offer more detail.

Explore : Best Outlook Alternatives

4. Go straight to the point

Your introductory email is not the place to show off your narrative skills. You are trying to establish contact, share information, and turn a prospect into a lead or a lead into a paying customer, not write the next great American epic novel.

You only have a few sentences to sell yourself so make them count. If you start adding unnecessary details to your email, the receiver might lose interest before they get to the end.

Once you introduce yourself, dive into the matter at hand immediately. Tell them why you’re reaching out and why they should listen to you.

Also Read : Best MailBox Alternatives

5. Keep it polite and friendly

Your business introduction email should use nice and respectful language . You don’t want to make it seem like you’re doing them a favor or looking down on them.

At the same time, you don’t want to be too friendly that you come off as unprofessional. Find the right balance and toe that line like this email does perfectly.

Remember to tailor your greeting to the industry or situation at hand. Put in the effort to appear as a likable, well-spoken person as it will increase your chances of getting a reply.

6. Highlight what sets you apart

The key to converting prospects into leads when cold emailing them is to tell them why they should pay you attention. Surely, there are other businesses out there doing the same thing you do, so why should they go with yours?

What differentiates you from the competition? What special benefit can you provide that they won’t enjoy anywhere else? If your introduction email can answer these questions compellingly, you can arouse the prospect’s interest and get them to respond favorably.

Explore : Best Mail-in-a-box Alternatives

7. Share information that’s relevant to the recipient

This example is great for businesses that offer dedicated support agents or account managers to each of their customers to guarantee excellent service .

If one of these individuals moves to a different role or leaves your organization, you will need to make clients and prospects to whom the individual was assigned aware of the status change.

Explain the reason for the change and introduce the recipient to the new point of contact at your company. Take a cue from this example and briefly describe the experience of the person taking over so the client or prospect knows that they’re qualified to serve their interests.

Also Read : Mission vs Vision Statement Examples

8. Express your delight

Follow the lead of this example and use your business introduction emails to welcome new clients and feel them how much you appreciate their patronage.

People like to feel valued so when you approach clients and customers with gratitude, they will be encouraged to keep doing business with you.

Thank them for choosing your company. Let them know what they can expect from you in the future and offer them some freebies like brochures, merchandise, gifts, and promotional offers.

Explore : How To Write A Mission Statement?

9. Explain your reason for contacting them

Your business introduction email has to explain why you’re contacting the person on the receiving end. It’s not a game of guess so just come right out and say your reason for reaching in the first few sentences after extending a greeting and explaining who you are.

Always personalize your approach to every recipient so that your message feels special and unique to them. Tailor your message to reflect their specific needs and pain points to grab their attention and make them want to reach out in response.

Also Read : Goal vs Objective

10. Show that you’ve done your research

Adding personal and specific details to your business introduction emails can demonstrate to the recipient that you are not just contacting them out of nowhere.

Showing them that you are actually familiar with their business or professional life can serve as an ice breaker and make your message seem more natural.

Let them see that you have done your homework, that you are aware of their needs and challenges, and are capable of providing effective solutions if given the chance.

Check Out : Best Executive Summary Examples

11. Make your subject line informative

When your email introduction lands in the recipient’s inbox, the subject line is the very first thing they will see and it will determine whether they open the message or simply scroll past it.

Craft a subject line that stimulates curiosity and tells the receiver what your email is about.

If you are trying to win their business, offering a partnership opportunity, or following up on a previous conversation, let the purpose of your email be evident in your subject line.

12. Talk about the other person

Your email introduction is more likely to generate interest and response when you make the recipient the center of attention. Slip in a compliment about them after introducing yourself and explaining what you do at the beginning of the email.

You can talk about some specific quality in their work, products, or services that you admire or were impressed by. Doing this will make the receiver feel like you actually know them and care about what they do, so they will be more inclined to hear what you have to say.

13. Strive for authenticity

When describing your business in your introduction email, avoid spinning a narrative that’s too self-serving or extremely flamboyant because it can put off the person on the other end. Stick to the truth and just tell your story in a relevant, authentic way.

Talk about your origin story, what drives your company, the goals you’re hoping to accomplish, that can be interesting and relatable enough without having to make grand declarations. You don’t have to tell a far-fetched story to convince someone to do business with you because people prefer originality.

14. Personalize your greeting to the recipient

This business introduction email example is clearly intended for a person in a traditionally formal industry—for example, government, finance, education, etc.—hence the use of the traditional greeting “Dear.”

If you’re sending an email to someone in a less formal industry like fashion, media, technology, travel, etc., you can opt for a relaxed greeting such as “Hello,” “Hi,” or “Hey.”

Do some research on the company or person you’re reaching out to so you can figure out the appropriate greeting for them. Remember to use only their first name in your greeting, rather than their first and last name, which makes your greeting sound mechanical and stiff.

15. Highlight a pain point they face and offer a solution

In this business introduction email sample, the sender starts by highlighting the problem with many janitorial services, some of which the recipient had likely experienced.

Then they proceed to suggest a better solution that can prevent and resolve these issues—their company’s cleaning service.

To make the offer even more enticing, they added a guarantee stating that the recipient doesn’t have to pay if they’re not satisfied with the service. This kind of confidence, assurance, and care can be very effective in getting a lead to respond to your email .

16. Share relevant industry news and resources

One of the best ways to introduce your business, establish yourself as an authority, and build trust with prospective clients, leads, and prospects is by bringing industry trends, reports, or news to their attention.

In this sample business introductory email, the sender highlights the trade war and concerns that businesses might have about its impact. They then introduce a resource—a free webinar—that could help the receiver deal with the challenges arising from the international trade disputes.

17. Let your enthusiasm shine through

Your introduction email will fall flat on its face if it sounds dull. It’s your job to get whoever you’re writing to excited about the prospect of doing business with you, attending your event, or whatever your offer is.

To do this you need to show enthusiasm. Let them see that you’re truly stoked about what you’re proposing and you’re optimistic about your future relationship.

18. Offer actionable advice

A good way to increase the effectiveness of your introductory email is to provide honest feedback on some aspect of the recipient’s work.

Don’t just tell them what their struggles are or what they’re doing wrong, incorporate practical advice that they can implement into your message as well.

Doing so will raise their confidence in your offer and make them want to find out more. I mean, if you’re already being helpful even before they’ve built a relationship with you, imagine how much impact you can have when the real work begins.

19. Make a suggestion, not a demand

With introductory emails, you don’t want to come off as pushy or entitled, so it makes more sense to phrase what you want or the action you want them to take as a suggestion, rather than a demand. Don’t dictate to the recipient or instruct them to do something as this might not go over well.

You’re more likely to get a positive response when you make a polite request. For instance, “Would you be willing to jump on a call to talk more about this?” comes across much better than “Kindly check my calendar and get back to me with a suitable date and time for a call.”

20. Show, not tell

The world of sales is like show business. You don’t hook people by telling them why they should be entertained, you show them your act and let it entertain them.

Before you send that business introduction email, take the time to research the prospect’s problems, then show them how to solve them.

If the recipients see the benefits of your proposal, they will want to find out more so they can enjoy them. In this example, the company doesn’t waste time explaining that they can create better designs for the recipient.

They just showcased a demo for the new, superior design they made especially for the recipient, and let the work do all the convincing.

21. Address a real person

Don’t take the lazy way out by addressing your email “to whom it may concern” . Take the time to find out the name and personal email address of a contact at the company you’re writing to, rather than emailing a generic address.

Try to find out some other details about them that you can sprinkle into your message to make it seem more personalized and persuasive. Doing this increases the chances of your email getting opened, read, and being found deserving of a reply.

22. Use a format that’s easy to digest

Think about the person on the other end of your email? What medium or format would they be most interested in or is likely to provide the most value for your email?

That’s the format you should use to relay your marketing messages. In this email example, the company chooses to share a link to a webinar explaining everything the client needs to know about the product rather than offering this information in the body of the email itself.

So instead of attempting to wade through long blocks of text to learn about the product, the recipient can easily consume the same information in a more engaging format.

23. Demonstrate real concern

Customers don’t like to feel you’re just trying to take money away from them, so if your business introduction email is overly sales-y or all about praising your product, the prospect is probably not going to bite.

However, when you demonstrate genuine concern about their needs or the challenges they’re facing, they’ll be more likely to pay you attention.

Show them that you really care about helping them, that solving their problems is your primary concern.

24. Build trust and authority

If you’re reaching out to someone you have no prior contact or business relationship with, your introduction email is an opportunity for you to establish yourself or your brand as a knowledgeable and trustworthy authority on the subject you’re writing about.

You can do this by talking about how much experience you have, as well as milestones, accolades, or awards you’ve garnered. Also, you can share customer testimonials or links to blog posts , articles, and case studies you’ve written.

25. Add a Strong Call to Action

Your business introduction email is not complete without a strong call to action . Don’t just assume that the receiver will know to set up a meeting with you, check out your website, or reach out to you if they have any questions.

Whatever you want them to do next after reading your message, you have to specify your request and make it as clear as possible.

Don’t forget to add a link to your calendar, demo, case study, landing page , and other materials that can enable them to act faster and eliminate the need to keep sending messages back and forth.

Business Introduction Letter Template Examples – Conclusion

The right business introduction email can be what stands between you and a new customer, great partnership, or fruitful relationship.

This is why you need to get your cold email right and ensure that it captures the receiver’s attention.

Feel free to use these company introduction letters as a guiding framework for your own cold emails to help make your email outreach as effective as possible .

Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.

How to Start a Small Business in 10 Steps

Learn how to start a small business from scratch with expert guidance. Get essential tips and steps for launching your dream journey successfully.

Brett Grossfeld

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Do you have a killer idea that you think would be perfect for launching a small business? If you believe what you see on TikTok, becoming an entrepreneur is just about as easy as posting a 30-second video. But in the real world, launching a small business can be a bit more challenging.

Starting a small business may seem daunting, but if you ask those same business owners if it’s worth the risk — few would trade the opportunity to shape their own destiny.

But where to start? Thankfully, you don’t need to have everything figured out before going out on your own. Successful small business owners are constantly learning from their mistakes — and improving their ideas and dreams along the way.

If you’re ready to take the leap and become a small business owner, keep reading.

Here’s what you’ll learn:

What is a small business, how much does it cost to start a small business, how to start a small business in 10 steps, what do you need to start a small business, start small — but think big.

Small businesses are generally defined by the U.S. Small Business Administration (SBA) as independent operations having fewer than 200 employees. And the majority of small businesses in the United States have fewer than five employees, according to the U.S. Census Bureau . 

But the number — or lack — of employees doesn’t necessarily define a “small business.” A business’s size can also be determined by the number of sales, the range of individual business locations, and other factors.

Along with size requirements, the SBA considers a company to be small if it’s:

• Independently owned and operated
• Not dominant in its field
• Physically located and operated in the U.S. (or a U.S. territory)

If your company meets the SBA’s definition of a small business, many government programs offer resources and local assistance for you to turn your dreams into reality.

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If you’re skilled in a certain trade — say, bookkeeping — you can launch a business with almost no money . But if your idea needs to be fleshed out and developed by researchers, scientists, and engineers, your startup costs can run into the hundreds of thousands of dollars and beyond. But most startup costs fall somewhere in the middle. 

Factors that influence cost

A sole proprietor working from home is going to have very different startup costs than a Silicon Valley startup flush with venture capital funds. But it doesn’t matter if you have $1,000 or $1 million to launch your small business — you’ll need to have a budget.

Are you moving the clutter out of your garage to make room for a desk? Or are you going to hire an architect to remodel a warehouse space in a trendy neighborhood? Obviously, both businesses are going to have wildly different expenses.

Think about your budget and what you can afford to get started. And it’s good to assume that unexpected expenses will pop up along the way — especially in your first year of business.

What kinds of costs to expect

The SBA has a worksheet that will help you calculate typical expenses for a small business, including one-time expenses such as:

• Rent : This includes security deposit, first month’s rent and utilities. If you’re working from home, you can deduct a percentage of your rent or mortgage on your taxes .
• Improvement costs: Anything that you might spend on your physical place of business to make it suitable for work.
• Inventory : If you’re selling a product, you’ll need goods to keep up with customer demand.
• Employees : This includes payroll, payroll taxes, and health insurance.
• Professional services: Accountants, lawyers, and consultants will all need to be paid
• Supplies : Think office supplies, such as paper and pencils, and operating supplies, like computers and printers.
• Marketing: Business cards, stationery, flyers, and advertising all fall under this category.
• Miscellaneous : This includes licenses, permits, legal fees, signage, technology, and accounting software. Everything else — liability insurance, repairs, maintenance, and dues.

The most difficult part of starting a small business is committing to your vision. It’s easier if you break down the process into small, achievable goals. Here are 10 steps that will get you on your way:

1. Do your research

If you don’t do basic market research before you launch your business, you may be down for the count before you even get started. Ask neighbors, friends, and even your barista if they would be interested in your product or service — and ask how much they’d be willing to pay for it. 

Conduct competitor research, local and global searches, and even offer surveys to consumers to see what the need versus want ratio is. 

2. Write a business plan

A business plan is your roadmap; it helps guide you as you start and grow your company. If you need capital to get started, most investors will want to review a business plan before they commit to any financing. 

To organize your ideas, download and fill out a business plan template . A well-written business plan provides clarity, confirms the math, and helps you establish goals so your business has the best chance of success.

3. Choose a business name

Finding the perfect brand name is a vital step in launching a new business. But hiring a professional naming company doesn’t come cheap — it can cost as much as $100,000 , according to Fast Company. 

If that’s outside your budget, there are countless AI-powered business name generators available online, and Fiverr has entrepreneurs who will help brainstorm business names for three figures or less.

4. Decide on your location

Take a look at the taxes, zoning laws, and regulations in your location. You may find that operating your business in a different location could offer financial advantages. Review the fees, costs, and tax benefits of each state to see which location makes the most sense for your business . A strategic move may put you ahead of the game before you even open the doors.

5. Get your finances in order

Startup costs discourage many would-be entrepreneurs, but the reality is that many successful businesses got started with little more than a vision, discipline, and hard work. However, if you really need cash for that newly opened business bank account, here are four ways of getting that money:

• Self-funding: If you have the means, you may use your own earnings to kickstart your business or see out financial counsel to work it into your budget.
• Outside investors: For a stake in your company, relatives or venture capitalists may be willing to invest in your business.
• Small business loans: If you want to keep full ownership of your business, a small business loan may be the way to go.
• Crowdfunding: If you’re feeling creative and confident, try sites such as Kickstarter or GoFundMe to generate capital.

6. Take care of the legal stuff

Register your business in the state where it was formed — and make sure that you’re set up to pay state income and unemployment tax. Review whether your local municipality requires filing for a license or permit to operate your business. 

To satisfy Uncle Sam, apply for an EIN from the IRS . Confirm that no one else is using your business name by contacting your state filing office or online database. Some business structures require using a doing business as (DBA) name, and you may be required to open a business bank account.

7. Develop a marketing plan

Once you have a terrific name for your company locked down, you’ll want to create an online presence for your business. Be consistent on your social media channels , ideally creating accounts on the channels — meeting them online where they are. 

Develop a website that’s intuitive and filled with all the information your customers need. Your marketing may also include advertising campaigns and public relations.

8. Set up your CRM software

To enhance your marketing efforts and grow your small business, try customer relationship management ( CRM) for Small Business . This will be your solution for storing and managing prospect and customer information such as contact information, accounts, leads, and sales opportunities — all in one single source of truth. 

With Salesforce’s Starter Suite , you can start in minutes and easily manage your marketing, sales, and customer service as your business scales.

9. Launch your product or service

Congratulations: You’ve done all the hard work and you’re ready to introduce your product to the world. Make sure to announce your launch on social media — and consider throwing a media-friendly bash to celebrate.

10. Keep your customers happy

When you use CRM software, you can keep track and personalize support for all your customers. And happy customers are good for business — 80% of them say the experience a company provides is just as important as its products or services .

The United States has more than 33 million small businesses, according to the U.S. Chamber of Commerce , and that number represents 99.9% of all U.S. businesses. And most of those small businesses started the same way — with an entrepreneur and an idea. But it takes more than just a dream to launch a small business.

So, where to start?

It’s time to take some notes. First, start outlining your business plan. If you’re stuck, ask yourself these four questions when developing your plan :

• Goals : What do you need to accomplish to achieve your vision?
• Methods : What are the steps you need to follow to get you there?
• Measurements : How will you determine when each objective has been met?
• Obstacles : What could throw you off course along the way?

Once you’ve written a business plan and are feeling confident, you’re ready to establish:

A name for your business

A great business name should succinctly identify your company and its audience. Brainstorm and get feedback from friends, family, and potential customers. And before you fall in love with your new company name, make sure that an established business in your industry isn’t already using that name.

A location for your business

Choosing where to conduct business is one of the most important decisions you can make for your small business. While staying close to home may be your first instinct, a change of venue may prove to be financially advantageous.

A business structure

For tax purposes and protection of personal assets, you need to choose a business structure that offers the right balance of legal protections and benefits. Common business structures include sole proprietorship, partnership, limited liability company (LLC), corporation, and cooperative.

A legal presence

If you want personal liability protection, legal protection, and tax benefits for your company, you’ll need to register your business with state and local governments.

Federal and state tax ID numbers

Your Employer Identification Number (EIN) works like a personal Social Security number, but for your business. You need an EIN to pay state and federal taxes for your company.

Licenses and permits

Whether your business needs to apply — and pay for — licenses and permits depends on your business activities, location, and government rules. Review regulations from city, state, and federal agencies.

A business bank account

Opening up a bank account exclusively for business use will help keep your personal finances separate, making life easier at tax time. There are several banks that will allow you to open a business checking account with a zero balance, but traditionally banks will require an opening deposit of anywhere from $1,000 to $25,000.

Start-up funds

Even if you open a business checking account with a zero balance, you’re going to want to have some funds to cover basic operating expenses. The SBA offers guidance on obtaining funding for your small business, including loans, grants, and investors.

Starting a new business may feel like a gamble, but business insurance will help you cover your bet. The right insurance policy will help protect you against accidents, natural disasters, and lawsuits.

You should also consider:

Customer relationship management

A CRM platform keeps your customer data organized and provides the foundation to build connected customer experiences (that can be made even better through artificial intelligence). Starting with a suite of sales, service, marketing, and commerce tools is easy.

Invoice and billing software

While it is possible to keep track of your financial records on a traditional paper ledger, modern invoice and billing software makes the process much, much easier.

A graphic designer

A well-designed logo can make or break a business. The Nike “swoosh” was created by a graphic design student — and the $35 Nike initially spent paid for itself many times over.

Many small businesses exist with just a presence on social media, but having a professionally designed website adds legitimacy to your business.

Marketing experts

Like graphic design, marketing expenses are costs that many small business owners initially want to avoid. But strategically investing in a marketing campaign can be a boon for a small business that wants to make noise in a crowded marketplace.

A Human Resources department

Once your business grows to a certain size, it’s time to create a human resources (HR) department — or, at least, to hire an HR professional. This professional can focus on things such as labor law compliance, employee recruitment, employee engagement and development, and compensation and benefits management while you manage your business.

An assistant

For most small businesses starting out, hiring an assistant to perform administrative and clerical duties is something of a luxury. If your budget is tight, consider a virtual assistant .

What are some popular small business ideas?

If you have a unique idea for a small business, great. But some of the best small business ideas build on your strengths and experience. What do you love to do? What lights you up when you are helping the community? Do you have a pull to do something more?

What are the odds that my small business will succeed?

Starting a small business is no guarantee of success. Approximately 80% of small businesses survive their first year, according to the Bureau of Labor Statistics. The survival rate decreases to 50% after five years and 30% after 10 years.

What are some Fortune 500 companies that started small?

Not all big companies started with millions of dollars in venture capital. Some of America’s biggest brand names had far more modest beginnings . Apple famously got started in a Silicon Valley garage, while Mattel was building dollhouse furniture from picture frame scraps in its early days.

What are the most business-friendly states?

Before setting up shop in New York or California, consider launching your small business in North Dakota, Indiana, Arkansas, South Dakota, or North Carolina. These states offer the best conditions to start a business , according to Forbes Advisor.

What can I deduct for my small business at tax time?

(Almost) everyone knows that you can deduct entertainment and travel expenses as a small business owner. But you can also deduct software subscriptions, office furniture, and interest on small business loans, according to NerdWallet .

Taking the leap to start your own small business is just the first step on your entrepreneurial path. But you’re in good company. Nearly half of all U.S. employees are employed by a small business — and more than 80% of those small businesses are solo ventures , according to Forbes Advisor. There’s no better time than the present to start turning your dreams into reality.

Want to grow your new small business? Sign up for a Salesforce free trial .

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Brett Grossfeld is a Product Marketing Manager supporting Salesforce's CRM, data, and AI tools. He's written for multiple websites across various industries and interests, including tech, wellness, and modern customer experiences.

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Reporting by Julie Zhu and Kane Wu in Hong Kong and Greg Roumeliotis in New York; Additional reporting by Helen Reid in London; Editing by Sumeet Chatterjee and Jan Harvey

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Take Five: The good, the bad and the ugly

Markets are hoping for evidence that will solidify a brightening global economic outlook, though rising trade tensions are casting a cloud, while G7 finance ministers gather in Italy.

Global equity funds experienced strong demand for the third consecutive week, in the seven days to May 15, bolstered by a softer U.S. jobs report and lower-than-expected inflation figures, which increased expectations that the Federal Reserve may begin cutting rates this year.