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Primary vs Secondary Research – A Guide with Examples

Published by Alvin Nicolas at August 16th, 2021 , Revised On August 29, 2023

Introduction

Primary research or secondary research? How do you decide which is best for your dissertation paper?

As researchers, we need to be aware of the pros and cons of the two types of research methods to make sure their selected research method is the most appropriate, taking into account the topic of investigation .

The success of any dissertation paper largely depends on  choosing the correct research design . Before you can decide whether you must base your  research strategy  on primary or secondary research; it is important to understand the difference between primary resources and secondary resources.

What is the Difference between Primary Sources and Secondary Sources?

What are primary sources.

According to UCL libraries, primary sources are articles, images, or documents that provide direct evidence or first-hand testimony about any given research topic.

Is it important that we have a clear understanding of the information resulting from actions under investigation ? Primary sources allow us to get close to those events to recognise their analysis and interpretation in scientific and academic communities.

Examples of Primary Sources

Classic examples of primary sources include;

  • Original documents are prepared by the researcher investigating any given topic of research.
  • Reporters witnessing an event and reporting news.
  • Conducting surveys to collect data , such as primary elections and population census.
  • Interviews , speeches, letters, and diaries – what the participants wrote or said during data collection.
  • Audio, video, and image files were created to capture an event

What are Secondary Sources?

However, when the researcher wishes to analyse and understand information coming out of events or actions that have already occurred, their work is regarded as a secondary source.

In essence, no secondary source can be created without using primary sources. The same information source or evidence can be considered either primary or secondary, depending on who is presenting the information and where the information is presented.

Examples of Secondary Sources

Some examples of secondary sources are;

  • Documentaries (Even though the images, videos, and audio are seen as primary sources by the developer of the documentary)
  • Articles, publications, journals, and research documents are created by those not directly involved in the research.
  • Dissertations , thesis, and essays .
  • Critical reviews.
  • Books presented as evidence.

Need help with getting started with your dissertation paper? Here is a comprehensive article on “ How to write a dissertation – Step by step guide “.

What Type of Research you Should Base your Dissertation on – Primary or Secondary?

Below you will find detailed guidelines to help you make an informed decision if you have been thinking of the question “Should I use primary or secondary research in my dissertation”.

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Primary Research

Primary research includes an exhaustive  analysis of data  to answer  research questions  that are specific and exploratory in nature.

Primary research methods with examples include the use of various primary research tools such as interviews,  research surveys , numerical data, observations, audio, video, and images to collect data directly rather than using existing literature.

Business organisations throughout the world have their employees or an external research agency conduct primary research on their behalf to address certain issues. On the other hand, undergraduate and postgraduate students conduct primary research as part of their dissertation projects  to fill an obvious research gap in their respective fields of study.

As indicated above, primary data can be collected in a number of ways, and so we have also  conducted in-depth research on the most common yet independent primary data collection techniques .

Sampling in Primary Research

When conducting primary research, it is vitally important to pay attention to the chosen  sampling method  which can be described as “ a specific principle used to select members of the population to participate in the research ”.

Oftentimes, the researcher might not be able to directly work with the targeted population because of its large size, and so it becomes indispensable to employ statistical sampling techniques where the researchers have no choice but to draw conclusions based on responses collected from the representative population.

Population vs sample

The process of sampling in primary data collection includes the following five steps;

  • Identifying the target population.
  • Selecting an appropriate sampling frame.
  • Determining the sampling size.
  • Choosing a sampling method .
  • Practical application of the selected sampling technique.

The researcher can gather responses when conducting primary research, but nonverbal communication and gestures play a considerable role. They help the researcher identify the various hidden elements which cannot be identified when conducting the secondary research.

How to use Social Media Networks for Dissertation Research

Reasons Why you Should Use Primary Research

  • As stated previously, the most prominent advantage of primary research over secondary research is that the researcher is able to directly collect the data from the respondents which makes the data more authentic and reliable.
  • Primary research has room for customisation based on the personal requirements and/or limitations of the researcher.
  • Primary research allows for a comprehensive analysis of the subject matter to address the problem at hand .
  • The researcher will have the luxury to decide how to collect and use the data, which means that they will be able to make use of the data in whatever way deemed fit to them to gain meaningful insights.
  • The results obtained from primary research are recognised as credible throughout academic and scientific communities.

Reasons Why you Should not Use Primary Research

  • If you are considering primary research for your dissertation , you need to be aware of the high costs involved in the process of gathering primary data. Undergraduate and Masters’ students often do not have the financial resources to fund their own research work. Ph.D. students, on the other hand, are awarded a very limited research budget to work with. Thus, if you are on a low or limited budget, conducting primary research might not be the most suitable option.
  • Primary research can be extremely time-consuming. Getting your target population to participate in online surveys and face-to-face or telephonic interviews requires patience and a lot of time. This is especially important for undergraduate and Masters’ students who are required to complete and submit their work within a certain timeframe.
  • Primary research is well recognised only when it makes use of several methods of data collection . Having just one primary research method will undermine your research. Using more than one method of data collection will mean that you need more time and financial resources.
  • There might be participants who wouldn’t be willing to disclose their information, thus this aspect is crucial and should be looked into carefully.

One important aspect of primary research that researchers should look into is research ethics. Keeping participants’ information confidential is a research responsibility that should never be overlooked.

How to Approach a Company for your Primary Study 

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Secondary Research

Secondary research or desk-based research is the second type of research you could base your  research methodology in a dissertation  on. This type of research reviews and analyses existing research studies to improve the overall authenticity of the research.

Secondary research methods include the use of secondary sources of information including journal articles, published reports, public libraries, books, data available on the internet, government publications, and results from primary research studies conducted by other researchers in the past.

Unlike primary research, secondary research is cost-effective and less time-consuming simply because it uses existing literature and doesn’t require the researcher to spend time and financial resources to collect first-hand data.

Not all researchers and/or business organisations are able to afford a significant amount of money towards research, and that’s one of the reasons this type of research is the most popular in universities and organisations.

The Steps for Conducting Secondary Research

Secondary research involves the following five steps;

  • Establishing the topic of research and setting up the research questions to be answered or the research hypothesis to be tested.
  • Identifying authentic and reliable sources of information.
  • Gather data relevant to the topic of research from various secondary sources such as books, journal articles, government publications, commercial sector reports.
  • Combining the data in a suitable format so you can gain meaningful insights.
  • Analysing the data to find a solution to a problem in hand

Reasons Why you Should Use Secondary Research

  • Secondary sources are readily available with researchers facing little to no difficulty in accessing secondary data. Unlike primary data that involves a lengthy and complex process, secondary data can be collected by the researcher through a number of existing sources without having to leave the comfort of the desk.
  • Secondary research is a simple process, and therefore the cost associated with it is almost negligible.

Reasons Why you Should Not Use Secondary Research

  • Finding authentic and credible sources of secondary data is nothing less than a challenge. The internet these days is full of fake information, so it is important to exercise precaution when selecting and evaluating the available information.
  • Secondary sources may not provide accurate and/or up-to-date numbers, so your research could be diluted if you are not including accurate statistics from recent timelines.
  • Secondary research, in essence, is dependent on primary research and stems its findings from sets of primary data. The reliability of secondary research will, to a certain degree, depends on the quality of primary data used.

If you aren’t sure about the correct method of research for your dissertation paper, you should get help from an expert who can guide on whether you should use Primary or Secondary Research for your dissertation paper.

The Steps Involved in Writing a Dissertation 

Key Differences between Primary and Secondary Research

Should i use primary or secondary research for my dissertation paper – conclusion.

When choosing between primary and secondary research, you should always take into consideration the advantages and disadvantages of both types of research so you make an informed decision.

The best way to select the correct research strategy  for your dissertation is to look into your research topic,  research questions , aim and objectives – and of course the available time and financial resources.

Discussion pertaining to the two research techniques clearly indicates that primary research should be chosen when a specific topic, a case, organisation, etc. is to be researched about and the researcher has access to some financial resources.

Whereas secondary research should be considered when the research is general in nature and can be answered by analysing past researches and published data.

Not sure which research strategy you should apply,  get in touch with us right away . At ResearchProspect, we have Masters and Ph.D. qualified writers in all academic subjects so you can be confident of having your research; completed to the highest academic standard and well-recognised in the academic world.

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Frequently Asked Questions

What is the difference between primary vs secondary research.

Primary research involves collecting firsthand data from sources like surveys or interviews. Secondary research involves analyzing existing data, such as articles or reports. Primary is original data gathering, while secondary relies on existing information.

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Secondary Research: Definition, Methods and Examples.

secondary research

In the world of research, there are two main types of data sources: primary and secondary. While primary research involves collecting new data directly from individuals or sources, secondary research involves analyzing existing data already collected by someone else. Today we’ll discuss secondary research.

One common source of this research is published research reports and other documents. These materials can often be found in public libraries, on websites, or even as data extracted from previously conducted surveys. In addition, many government and non-government agencies maintain extensive data repositories that can be accessed for research purposes.

LEARN ABOUT: Research Process Steps

While secondary research may not offer the same level of control as primary research, it can be a highly valuable tool for gaining insights and identifying trends. Researchers can save time and resources by leveraging existing data sources while still uncovering important information.

What is Secondary Research: Definition

Secondary research is a research method that involves using already existing data. Existing data is summarized and collated to increase the overall effectiveness of the research.

One of the key advantages of secondary research is that it allows us to gain insights and draw conclusions without having to collect new data ourselves. This can save time and resources and also allow us to build upon existing knowledge and expertise.

When conducting secondary research, it’s important to be thorough and thoughtful in our approach. This means carefully selecting the sources and ensuring that the data we’re analyzing is reliable and relevant to the research question . It also means being critical and analytical in the analysis and recognizing any potential biases or limitations in the data.

LEARN ABOUT: Level of Analysis

Secondary research is much more cost-effective than primary research , as it uses already existing data, unlike primary research, where data is collected firsthand by organizations or businesses or they can employ a third party to collect data on their behalf.

LEARN ABOUT: Data Analytics Projects

Secondary Research Methods with Examples

Secondary research is cost-effective, one of the reasons it is a popular choice among many businesses and organizations. Not every organization is able to pay a huge sum of money to conduct research and gather data. So, rightly secondary research is also termed “ desk research ”, as data can be retrieved from sitting behind a desk.

what is secondary research in dissertation

The following are popularly used secondary research methods and examples:

1. Data Available on The Internet

One of the most popular ways to collect secondary data is the internet. Data is readily available on the internet and can be downloaded at the click of a button.

This data is practically free of cost, or one may have to pay a negligible amount to download the already existing data. Websites have a lot of information that businesses or organizations can use to suit their research needs. However, organizations need to consider only authentic and trusted website to collect information.

2. Government and Non-Government Agencies

Data for secondary research can also be collected from some government and non-government agencies. For example, US Government Printing Office, US Census Bureau, and Small Business Development Centers have valuable and relevant data that businesses or organizations can use.

There is a certain cost applicable to download or use data available with these agencies. Data obtained from these agencies are authentic and trustworthy.

3. Public Libraries

Public libraries are another good source to search for data for this research. Public libraries have copies of important research that were conducted earlier. They are a storehouse of important information and documents from which information can be extracted.

The services provided in these public libraries vary from one library to another. More often, libraries have a huge collection of government publications with market statistics, large collection of business directories and newsletters.

4. Educational Institutions

Importance of collecting data from educational institutions for secondary research is often overlooked. However, more research is conducted in colleges and universities than any other business sector.

The data that is collected by universities is mainly for primary research. However, businesses or organizations can approach educational institutions and request for data from them.

5. Commercial Information Sources

Local newspapers, journals, magazines, radio and TV stations are a great source to obtain data for secondary research. These commercial information sources have first-hand information on economic developments, political agenda, market research, demographic segmentation and similar subjects.

Businesses or organizations can request to obtain data that is most relevant to their study. Businesses not only have the opportunity to identify their prospective clients but can also know about the avenues to promote their products or services through these sources as they have a wider reach.

Key Differences between Primary Research and Secondary Research

Understanding the distinction between primary research and secondary research is essential in determining which research method is best for your project. These are the two main types of research methods, each with advantages and disadvantages. In this section, we will explore the critical differences between the two and when it is appropriate to use them.

How to Conduct Secondary Research?

We have already learned about the differences between primary and secondary research. Now, let’s take a closer look at how to conduct it.

Secondary research is an important tool for gathering information already collected and analyzed by others. It can help us save time and money and allow us to gain insights into the subject we are researching. So, in this section, we will discuss some common methods and tips for conducting it effectively.

Here are the steps involved in conducting secondary research:

1. Identify the topic of research: Before beginning secondary research, identify the topic that needs research. Once that’s done, list down the research attributes and its purpose.

2. Identify research sources: Next, narrow down on the information sources that will provide most relevant data and information applicable to your research.

3. Collect existing data: Once the data collection sources are narrowed down, check for any previous data that is available which is closely related to the topic. Data related to research can be obtained from various sources like newspapers, public libraries, government and non-government agencies etc.

4. Combine and compare: Once data is collected, combine and compare the data for any duplication and assemble data into a usable format. Make sure to collect data from authentic sources. Incorrect data can hamper research severely.

4. Analyze data: Analyze collected data and identify if all questions are answered. If not, repeat the process if there is a need to dwell further into actionable insights.

Advantages of Secondary Research

Secondary research offers a number of advantages to researchers, including efficiency, the ability to build upon existing knowledge, and the ability to conduct research in situations where primary research may not be possible or ethical. By carefully selecting their sources and being thoughtful in their approach, researchers can leverage secondary research to drive impact and advance the field. Some key advantages are the following:

1. Most information in this research is readily available. There are many sources from which relevant data can be collected and used, unlike primary research, where data needs to collect from scratch.

2. This is a less expensive and less time-consuming process as data required is easily available and doesn’t cost much if extracted from authentic sources. A minimum expenditure is associated to obtain data.

3. The data that is collected through secondary research gives organizations or businesses an idea about the effectiveness of primary research. Hence, organizations or businesses can form a hypothesis and evaluate cost of conducting primary research.

4. Secondary research is quicker to conduct because of the availability of data. It can be completed within a few weeks depending on the objective of businesses or scale of data needed.

As we can see, this research is the process of analyzing data already collected by someone else, and it can offer a number of benefits to researchers.

Disadvantages of Secondary Research

On the other hand, we have some disadvantages that come with doing secondary research. Some of the most notorious are the following:

1. Although data is readily available, credibility evaluation must be performed to understand the authenticity of the information available.

2. Not all secondary data resources offer the latest reports and statistics. Even when the data is accurate, it may not be updated enough to accommodate recent timelines.

3. Secondary research derives its conclusion from collective primary research data. The success of your research will depend, to a greater extent, on the quality of research already conducted by primary research.

LEARN ABOUT: 12 Best Tools for Researchers

In conclusion, secondary research is an important tool for researchers exploring various topics. By leveraging existing data sources, researchers can save time and resources, build upon existing knowledge, and conduct research in situations where primary research may not be feasible.

There are a variety of methods and examples of secondary research, from analyzing public data sets to reviewing previously published research papers. As students and aspiring researchers, it’s important to understand the benefits and limitations of this research and to approach it thoughtfully and critically. By doing so, we can continue to advance our understanding of the world around us and contribute to meaningful research that positively impacts society.

QuestionPro can be a useful tool for conducting secondary research in a variety of ways. You can create online surveys that target a specific population, collecting data that can be analyzed to gain insights into consumer behavior, attitudes, and preferences; analyze existing data sets that you have obtained through other means or benchmark your organization against others in your industry or against industry standards. The software provides a range of benchmarking tools that can help you compare your performance on key metrics, such as customer satisfaction, with that of your peers.

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Research Methods

Secondary research.

  • Primary Research

What is Secondary Research?

Advantages and disadvantages of secondary research, secondary research in literature reviews, secondary research - going beyond literature reviews, main stages of secondary research, useful resources, using material on this page.

  • Quantitative Research This link opens in a new window
  • Qualitative Research This link opens in a new window
  • Being Critical This link opens in a new window
  • Subject LibGuides This link opens in a new window

Pile of books on a desk with a person behind them

Secondary research

Secondary research uses research and data that has already been carried out. It is sometimes referred to as desk research. It is a good starting point for any type of research as it enables you to analyse what research has already been undertaken and identify any gaps. 

You may only need to carry out secondary research for your assessment or you may need to use secondary research as a starting point, before undertaking your own primary research .

Searching for both primary and secondary sources can help to ensure that you are up to date with what research has already been carried out in your area of interest and to identify the key researchers in the field.

"Secondary sources are the books, articles, papers and similar materials written or produced by others that help you to form your background understanding of the subject. You would use these to find out about experts’ findings, analyses or perspectives on the issue and decide whether to draw upon these explicitly in your research." (Cottrell, 2014, p. 123).

Examples of secondary research sources include:.

  • journal articles
  • official statistics, such as government reports or organisations which have collected and published data

Primary research  involves gathering data which has not been collected before. Methods to collect it can include interviews, focus groups, controlled trials and case studies. Secondary research often comments on and analyses this primary research.

Gopalakrishnan and Ganeshkumar (2013, p. 10) explain the difference between primary and secondary research:

"Primary research is collecting data directly from patients or population, while secondary research is the analysis of data already collected through primary research. A review is an article that summarizes a number of primary studies and may draw conclusions on the topic of interest which can be traditional (unsystematic) or systematic".

Secondary Data

As secondary data has already been collected by someone else for their research purposes, it may not cover all of the areas of interest for your research topic. This research will need to be analysed alongside other research sources and data in the same subject area in order to confirm, dispute or discuss the findings in a wider context.

"Secondary source data, as the name infers, provides second-hand information. The data come ‘pre-packaged’, their form and content reflecting the fact that they have been produced by someone other than the researcher and will not have been produced specifically for the purpose of the research project. The data, none the less, will have some relevance for the research in terms of the information they contain, and the task for the researcher is to extract that information and re-use it in the context of his/her own research project." (Denscombe, 2021, p. 268)

In the video below Dr. Benedict Wheeler (Senior Research Fellow at the European Center for Environment and Human Health at the University of Exeter Medical School) discusses secondary data analysis. Secondary data was used for his research on how the environment affects health and well-being and utilising this secondary data gave access to a larger data set.

As with all research, an important part of the process is to critically evaluate any sources you use. There are tools to help with this in the  Being Critical  section of the guide.

Louise Corti, from the UK Data Archive, discusses using secondary data  in the video below. T he importance of evaluating secondary research is discussed - this is to ensure the data is appropriate for your research and to investigate how the data was collected.

There are advantages and disadvantages to secondary research:

Advantages:

  • Usually low cost
  • Easily accessible
  • Provides background information to clarify / refine research areas
  • Increases breadth of knowledge
  • Shows different examples of research methods
  • Can highlight gaps in the research and potentially outline areas of difficulty
  • Can incorporate a wide range of data
  • Allows you to identify opposing views and supporting arguments for your research topic
  • Highlights the key researchers and work which is being undertaken within the subject area
  • Helps to put your research topic into perspective

Disadvantages

  • Can be out of date
  • Might be unreliable if it is not clear where or how the research has been collected - remember to think critically
  • May not be applicable to your specific research question as the aims will have had a different focus

Literature reviews 

Secondary research for your major project may take the form of a literature review . this is where you will outline the main research which has already been written on your topic. this might include theories and concepts connected with your topic and it should also look to see if there are any gaps in the research., as the criteria and guidance will differ for each school, it is important that you check the guidance which you have been given for your assessment. this may be in blackboard and you can also check with your supervisor..

The videos below include some insights from academics regarding the importance of literature reviews.

Secondary research which goes beyond literature reviews

For some dissertations/major projects there might only be a literature review (discussed above ). For others there could be a literature review followed by primary research and for others the literature review might be followed by further secondary research. 

You may be asked to write a literature review which will form a background chapter to give context to your project and provide the necessary history for the research topic. However, you may then also be expected to produce the rest of your project using additional secondary research methods, which will need to produce results and findings which are distinct from the background chapter t o avoid repetition .

Remember, as the criteria and guidance will differ for each School, it is important that you check the guidance which you have been given for your assessment. This may be in Blackboard and you can also check with your supervisor.

Although this type of secondary research will go beyond a literature review, it will still rely on research which has already been undertaken. And,  "just as in primary research, secondary research designs can be either quantitative, qualitative, or a mixture of both strategies of inquiry" (Manu and Akotia, 2021, p. 4).

Your secondary research may use the literature review to focus on a specific theme, which is then discussed further in the main project. Or it may use an alternative approach. Some examples are included below.  Remember to speak with your supervisor if you are struggling to define these areas.

Some approaches of how to conduct secondary research include:

  • A systematic review is a structured literature review that involves identifying all of the relevant primary research using a rigorous search strategy to answer a focused research question.
  • This involves comprehensive searching which is used to identify themes or concepts across a number of relevant studies. 
  • The review will assess the q uality of the research and provide a summary and synthesis of all relevant available research on the topic.
  • The systematic review  LibGuide goes into more detail about this process (The guide is aimed a PhD/Researcher students. However, students on other levels of study may find parts of the guide helpful too).
  • Scoping reviews aim to identify and assess available research on a specific topic (which can include ongoing research). 
  • They are "particularly useful when a body of literature has not yet been comprehensively reviewed, or exhibits a complex or heterogeneous nature not amenable to a more precise systematic review of the evidence. While scoping reviews may be conducted to determine the value and probable scope of a full systematic review, they may also be undertaken as exercises in and of themselves to summarize and disseminate research findings, to identify research gaps, and to make recommendations for the future research."  (Peters et al., 2015) .
  • This is designed to  summarise the current knowledge and provide priorities for future research.
  • "A state-of-the-art review will often highlight new ideas or gaps in research with no official quality assessment." ( MacAdden, 2020).
  • "Bibliometric analysis is a popular and rigorous method for exploring and analyzing large volumes of scientific data." (Donthu et al., 2021)
  • Quantitative methods and statistics are used to analyse the bibliographic data of published literature. This can be used to measure the impact of authors, publications, or topics within a subject area.

The bibliometric analysis often uses the data from a citation source such as Scopus or Web of Science .

  • This is a technique used to combine the statistic results of prior quantitative studies in order to increase precision and validity.
  • "It goes beyond the parameters of a literature review, which assesses existing literature, to actually perform calculations based on the results collated, thereby coming up with new results" (Curtis and Curtis, 2011, p. 220)

(Adapted from: Grant and Booth, 2009, cited in Sarhan and Manu, 2021, p. 72)

  • Grounded Theory is used to create explanatory theory from data which has been collected.
  • "Grounded theory data analysis strategies can be used with different types of data, including secondary data." (Whiteside, Mills and McCalman, 2012)
  • This allows you to use a specific theory or theories which can then be applied to your chosen topic/research area.
  • You could focus on one case study which is analysed in depth, or you could examine more than one in order to compare and contrast the important aspects of your research question.
  • "Good case studies often begin with a predicament that is poorly comprehended and is inadequately explained or traditionally rationalised by numerous conflicting accounts. Therefore, the aim is to comprehend an existent problem and to use the acquired understandings to develop new theoretical outlooks or explanations."  (Papachroni and Lochrie, 2015, p. 81)

Main stages of secondary research for a dissertation/major project

In general, the main stages for conducting secondary research for your dissertation or major project will include:

Click on the image below to access the reading list which includes resources used in this guide as well as some additional useful resources.

Link to online reading list of additional resources and further reading

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License .

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  • Last Updated: Apr 29, 2024 4:47 PM
  • URL: https://libguides.tees.ac.uk/researchmethods
  • What is Secondary Research? + [Methods & Examples]

busayo.longe

In some situations, the researcher may not be directly involved in the data gathering process and instead, would rely on already existing data in order to arrive at research outcomes. This approach to systematic investigation is known as secondary research. 

There are many reasons a researcher may want to make use of already existing data instead of collecting data samples, first-hand. In this article, we will share some of these reasons with you and show you how to conduct secondary research with Formplus. 

What is Secondary  Research?

Secondary research is a common approach to a systematic investigation in which the researcher depends solely on existing data in the course of the research process. This research design involves organizing, collating and analyzing these data samples for valid research conclusions. 

Secondary research is also known as desk research since it involves synthesizing existing data that can be sourced from the internet, peer-reviewed journals , textbooks, government archives, and libraries. What the secondary researcher does is to study already established patterns in previous researches and apply this information to the specific research context. 

Interestingly, secondary research often relies on data provided by primary research and this is why some researches combine both methods of investigation. In this sense, the researcher begins by evaluating and identifying gaps in existing knowledge before adopting primary research to gather new information that will serve his or her research. 

What are Secondary Research Methods?

As already highlighted, secondary research involves data assimilation from different sources, that is, using available research materials instead of creating a new pool of data using primary research methods. Common secondary research methods include data collection through the internet, libraries, archives, schools and organizational reports. 

  • Online Data

Online data is data that is gathered via the internet. In recent times, this method has become popular because the internet provides a large pool of both free and paid research resources that can be easily accessed with the click of a button. 

While this method simplifies the data gathering process , the researcher must take care to depend solely on authentic sites when collecting information. In some way, the internet is a virtual aggregation for all other sources of secondary research data. 

  • Data from Government and Non-government Archives

You can also gather useful research materials from government and non-government archives and these archives usually contain verifiable information that provides useful insights on varying research contexts. In many cases, you would need to pay a sum to gain access to these data. 

The challenge, however, is that such data is not always readily available due to a number of factors. For instance, some of these materials are described as classified information as such, it would be difficult for researchers to have access to them. 

  • Data from Libraries

Research materials can also be accessed through public and private libraries. Think of a library as an information storehouse that contains an aggregation of important information that can serve as valid data in different research contexts. 

Typically, researchers donate several copies of dissertations to public and private libraries; especially in cases of academic research. Also, business directories, newsletters, annual reports and other similar documents that can serve as research data, are gathered and stored in libraries, in both soft and hard copies. 

  • Data from Institutions of Learning

Educational facilities like schools, faculties, and colleges are also a great source of secondary data; especially in academic research. This is because a lot of research is carried out in educational institutions more than in other sectors. 

It is relatively easier to obtain research data from educational institutions because these institutions are committed to solving problems and expanding the body of knowledge. You can easily request research materials from educational facilities for the purpose of a literature review. 

Secondary research methods can also be categorized into qualitative and quantitative data collection methods . Quantitative data gathering methods include online questionnaires and surveys, reports about trends plus statistics about different areas of a business or industry.  

Qualitative research methods include relying on previous interviews and data gathered through focus groups which helps an organization to understand the needs of its customers and plan to fulfill these needs. It also helps businesses to measure the level of employee satisfaction with organizational policies. 

When Do We Conduct Secondary Research?

Typically, secondary research is the first step in any systematic investigation. This is because it helps the researcher to understand what research efforts have been made so far and to utilize this knowledge in mapping out a novel direction for his or her investigation. 

For instance, you may want to carry out research into the nature of a respiratory condition with the aim of developing a vaccine. The best place to start is to gather existing research material about the condition which would help to point your research in the right direction. 

When sifting through these pieces of information, you would gain insights into methods and findings from previous researches which would help you define your own research process. Secondary research also helps you to identify knowledge gaps that can serve as the name of your own research. 

Questions to ask before conducting Secondary Research

Since secondary research relies on already existing data, the researcher must take extra care to ensure that he or she utilizes authentic data samples for the research. Falsified data can have a negative impact on the research outcomes; hence, it is important to always carry out resource evaluation by asking a number of questions as highlighted below:

  • What is the purpose of the research? Again, it is important for every researcher to clearly define the purpose of the research before proceeding with it. Usually, the research purpose determines the approach that would be adopted. 
  • What is my research methodology? After identifying the purpose of the research, the next thing to do is outline the research methodology. This is the point where the researcher chooses to gather data using secondary research methods. 
  • What are my expected research outcomes? 
  • Who collected the data to be analyzed? Before going on to use secondary data for your research, it is necessary to ascertain the authenticity of the information. This usually affects the data reliability and determines if the researcher can trust the materials.  For instance, data gathered from personal blogs and websites may not be as credible as information obtained from an organization’s website. 
  • When was the data collected? Data recency is another factor that must be considered since the recency of data can affect research outcomes. For instance, if you are carrying out research into the number of women who smoke in London, it would not be appropriate for you to make use of information that was gathered 5 years ago unless you plan to do some sort of data comparison. 
  • Is the data consistent with other data available from other sources? Always compare and contrast your data with other available research materials as this would help you to identify inconsistencies if any.
  • What type of data was collected? Take care to determine if the secondary data aligns with your research goals and objectives. 
  • How was the data collected? 

Advantages of Secondary Research

  • Easily Accessible With secondary research, data can easily be accessed in no time; especially with the use of the internet. Apart from the internet, there are different data sources available in secondary research like public libraries and archives which are relatively easy to access too. 
  • Secondary research is cost-effective and it is not time-consuming. The researcher can cut down on costs because he or she is not directly involved in the data collection process which is also time-consuming. 
  • Secondary research helps researchers to identify knowledge gaps which can serve as the basis of further systematic investigation. 
  • It is useful for mapping out the scope of research thereby setting the stage for field investigations. When carrying out secondary research, the researchers may find that the exact information they were looking for is already available, thus eliminating the need and expense incurred in carrying out primary research in these areas. 

Disadvantages of Secondary Research  

  • Questionable Data: With secondary research, it is hard to determine the authenticity of the data because the researcher is not directly involved in the research process. Invalid data can affect research outcomes negatively hence, it is important for the researcher to take extra care by evaluating the data before making use of it. 
  • Generalization: Secondary data is unspecific in nature and may not directly cater to the needs of the researcher. There may not be correlations between the existing data and the research process. 
  • Common Data: Research materials in secondary research are not exclusive to an individual or group. This means that everyone has access to the data and there is little or no “information advantage” gained by those who obtain the research.
  • It has the risk of outdated research materials. Outdated information may offer little value especially for organizations competing in fast-changing markets.

How to Conduct Online Surveys with Formplus 

Follow these 5 steps to create and administer online surveys for secondary research: 

  • Sign into Formplus

In the Formplus builder, you can easily create an online survey for secondary research by dragging and dropping preferred fields into your form. To access the Formplus builder, you will need to create an account on Formplus. 

Once you do this, sign in to your account and click on “Create Form ” to begin. 

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  • Edit Form Title

secondary-research-survey

Click on the field provided to input your form title, for example, “Secondary Research Survey”.

  • Click on the edit button to edit the form.

secondary-research-survey

  • Add Fields: Drag and drop preferred form fields into your form in the Formplus builder inputs column. There are several field input options for questionnaires in the Formplus builder. 
  • Edit fields
  • Click on “Save”
  • Preview form. 
  • Customize your Form

what is secondary research in dissertation

With the form customization options in the form builder, you can easily change the outlook of your form and make it more unique and personalized. Formplus allows you to change your form theme, add background images and even change the font according to your needs. 

  • Multiple Sharing Options

what is secondary research in dissertation

Formplus offers multiple form sharing options which enables you to easily share your questionnaire with respondents. You can use the direct social media sharing buttons to share your form link to your organization’s social media pages. 

You can send out your survey form as email invitations to your research subjects too. If you wish, you can share your form’s QR code or embed it on your organization’s website for easy access. 

Why Use Formplus as a Secondary Research Tool?

  • Simple Form Builder Solution

The Formplus form builder is easy to use and does not require you to have any knowledge in computer programming, unlike other form builders. For instance, you can easily add form fields to your form by dragging and dropping them from the inputs section in the builder. 

In the form builder, you can also modify your fields to be hidden or read-only and you can create smart forms with save and resume options, form lookup, and conditional logic. Formplus also allows you to customize your form by adding preferred background images and your organization’s logo. 

  • Over 25 Form Fields

With over 25 versatile form fields available in the form builder, you can easily collect data the way you like. You can receive payments directly in your form by adding payment fields and you can also add file upload fields to allow you receive files in your form too. 

  • Offline Form feature

With Formplus, you can collect data from respondents even without internet connectivity . Formplus automatically detects when there is no or poor internet access and allows forms to be filled out and submitted in offline mode. 

Offline form responses are automatically synced with the servers when the internet connection is restored. This feature is extremely useful for field research that may involve sourcing for data in remote and rural areas plus it allows you to scale up on your audience reach. 

  • Team and Collaboration

 You can add important collaborators and team members to your shared account so that you all can work on forms and responses together. With the multiple users options, you can assign different roles to team members and you can also grant and limit access to forms and folders. 

This feature works with an audit trail that enables you to track changes and suggestions made to your form as the administrator of the shared account. You can set up permissions to limit access to the account while organizing and monitoring your form(s) effectively. 

  • Embeddable Form

Formplus allows you to easily add your form with respondents with the click of a button. For instance, you can directly embed your form in your organization’s web pages by adding Its unique shortcode to your site’s HTML. 

You can also share your form to your social media pages using the social media direct sharing buttons available in the form builder. You can choose to embed the form as an iframe or web pop-up that is easy to fill. 

With Formplus, you can share your form with numerous form respondents in no time. You can invite respondents to fill out your form via email invitation which allows you to also track responses and prevent multiple submissions in your form. 

In addition, you can also share your form link as a QR code so that respondents only need to scan the code to access your form. Our forms have a unique QR code that you can add to your website or print in banners, business cards and the like. 

While secondary research can be cost-effective and time-efficient, it requires the researcher to take extra care in ensuring that the data is authentic and valid. As highlighted earlier, data in secondary research can be sourced through the internet, archives, and libraries, amongst other methods. 

Secondary research is usually the starting point of systematic investigation because it provides the researcher with a background of existing research efforts while identifying knowledge gaps to be filled. This type of research is typically used in science and education. 

It is, however, important to note that secondary research relies on the outcomes of collective primary research data in carrying out its systematic investigation. Hence, the success of your research will depend, to a greater extent, on the quality of data provided by primary research in relation to the research context.

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Library Guides

Dissertations 4: methodology: methods.

  • Introduction & Philosophy
  • Methodology

Primary & Secondary Sources, Primary & Secondary Data

When describing your research methods, you can start by stating what kind of secondary and, if applicable, primary sources you used in your research. Explain why you chose such sources, how well they served your research, and identify possible issues encountered using these sources.  

Definitions  

There is some confusion on the use of the terms primary and secondary sources, and primary and secondary data. The confusion is also due to disciplinary differences (Lombard 2010). Whilst you are advised to consult the research methods literature in your field, we can generalise as follows:  

Secondary sources 

Secondary sources normally include the literature (books and articles) with the experts' findings, analysis and discussions on a certain topic (Cottrell, 2014, p123). Secondary sources often interpret primary sources.  

Primary sources 

Primary sources are "first-hand" information such as raw data, statistics, interviews, surveys, law statutes and law cases. Even literary texts, pictures and films can be primary sources if they are the object of research (rather than, for example, documentaries reporting on something else, in which case they would be secondary sources). The distinction between primary and secondary sources sometimes lies on the use you make of them (Cottrell, 2014, p123). 

Primary data 

Primary data are data (primary sources) you directly obtained through your empirical work (Saunders, Lewis and Thornhill 2015, p316). 

Secondary data 

Secondary data are data (primary sources) that were originally collected by someone else (Saunders, Lewis and Thornhill 2015, p316).   

Comparison between primary and secondary data   

Use  

Virtually all research will use secondary sources, at least as background information. 

Often, especially at the postgraduate level, it will also use primary sources - secondary and/or primary data. The engagement with primary sources is generally appreciated, as less reliant on others' interpretations, and closer to 'facts'. 

The use of primary data, as opposed to secondary data, demonstrates the researcher's effort to do empirical work and find evidence to answer her specific research question and fulfill her specific research objectives. Thus, primary data contribute to the originality of the research.    

Ultimately, you should state in this section of the methodology: 

What sources and data you are using and why (how are they going to help you answer the research question and/or test the hypothesis. 

If using primary data, why you employed certain strategies to collect them. 

What the advantages and disadvantages of your strategies to collect the data (also refer to the research in you field and research methods literature). 

Quantitative, Qualitative & Mixed Methods

The methodology chapter should reference your use of quantitative research, qualitative research and/or mixed methods. The following is a description of each along with their advantages and disadvantages. 

Quantitative research 

Quantitative research uses numerical data (quantities) deriving, for example, from experiments, closed questions in surveys, questionnaires, structured interviews or published data sets (Cottrell, 2014, p93). It normally processes and analyses this data using quantitative analysis techniques like tables, graphs and statistics to explore, present and examine relationships and trends within the data (Saunders, Lewis and Thornhill, 2015, p496). 

Qualitative research  

Qualitative research is generally undertaken to study human behaviour and psyche. It uses methods like in-depth case studies, open-ended survey questions, unstructured interviews, focus groups, or unstructured observations (Cottrell, 2014, p93). The nature of the data is subjective, and also the analysis of the researcher involves a degree of subjective interpretation. Subjectivity can be controlled for in the research design, or has to be acknowledged as a feature of the research. Subject-specific books on (qualitative) research methods offer guidance on such research designs.  

Mixed methods 

Mixed-method approaches combine both qualitative and quantitative methods, and therefore combine the strengths of both types of research. Mixed methods have gained popularity in recent years.  

When undertaking mixed-methods research you can collect the qualitative and quantitative data either concurrently or sequentially. If sequentially, you can for example, start with a few semi-structured interviews, providing qualitative insights, and then design a questionnaire to obtain quantitative evidence that your qualitative findings can also apply to a wider population (Specht, 2019, p138). 

Ultimately, your methodology chapter should state: 

Whether you used quantitative research, qualitative research or mixed methods. 

Why you chose such methods (and refer to research method sources). 

Why you rejected other methods. 

How well the method served your research. 

The problems or limitations you encountered. 

Doug Specht, Senior Lecturer at the Westminster School of Media and Communication, explains mixed methods research in the following video:

LinkedIn Learning Video on Academic Research Foundations: Quantitative

The video covers the characteristics of quantitative research, and explains how to approach different parts of the research process, such as creating a solid research question and developing a literature review. He goes over the elements of a study, explains how to collect and analyze data, and shows how to present your data in written and numeric form.

what is secondary research in dissertation

Link to quantitative research video

Some Types of Methods

There are several methods you can use to get primary data. To reiterate, the choice of the methods should depend on your research question/hypothesis. 

Whatever methods you will use, you will need to consider: 

why did you choose one technique over another? What were the advantages and disadvantages of the technique you chose? 

what was the size of your sample? Who made up your sample? How did you select your sample population? Why did you choose that particular sampling strategy?) 

ethical considerations (see also tab...)  

safety considerations  

validity  

feasibility  

recording  

procedure of the research (see box procedural method...).  

Check Stella Cottrell's book  Dissertations and Project Reports: A Step by Step Guide  for some succinct yet comprehensive information on most methods (the following account draws mostly on her work). Check a research methods book in your discipline for more specific guidance.  

Experiments 

Experiments are useful to investigate cause and effect, when the variables can be tightly controlled. They can test a theory or hypothesis in controlled conditions. Experiments do not prove or disprove an hypothesis, instead they support or not support an hypothesis. When using the empirical and inductive method it is not possible to achieve conclusive results. The results may only be valid until falsified by other experiments and observations. 

For more information on Scientific Method, click here . 

Observations 

Observational methods are useful for in-depth analyses of behaviours in people, animals, organisations, events or phenomena. They can test a theory or products in real life or simulated settings. They generally a qualitative research method.  

Questionnaires and surveys 

Questionnaires and surveys are useful to gain opinions, attitudes, preferences, understandings on certain matters. They can provide quantitative data that can be collated systematically; qualitative data, if they include opportunities for open-ended responses; or both qualitative and quantitative elements. 

Interviews  

Interviews are useful to gain rich, qualitative information about individuals' experiences, attitudes or perspectives. With interviews you can follow up immediately on responses for clarification or further details. There are three main types of interviews: structured (following a strict pattern of questions, which expect short answers), semi-structured (following a list of questions, with the opportunity to follow up the answers with improvised questions), and unstructured (following a short list of broad questions, where the respondent can lead more the conversation) (Specht, 2019, p142). 

This short video on qualitative interviews discusses best practices and covers qualitative interview design, preparation and data collection methods. 

Focus groups   

In this case, a group of people (normally, 4-12) is gathered for an interview where the interviewer asks questions to such group of participants. Group interactions and discussions can be highly productive, but the researcher has to beware of the group effect, whereby certain participants and views dominate the interview (Saunders, Lewis and Thornhill 2015, p419). The researcher can try to minimise this by encouraging involvement of all participants and promoting a multiplicity of views. 

This video focuses on strategies for conducting research using focus groups.  

Check out the guidance on online focus groups by Aliaksandr Herasimenka, which is attached at the bottom of this text box. 

Case study 

Case studies are often a convenient way to narrow the focus of your research by studying how a theory or literature fares with regard to a specific person, group, organisation, event or other type of entity or phenomenon you identify. Case studies can be researched using other methods, including those described in this section. Case studies give in-depth insights on the particular reality that has been examined, but may not be representative of what happens in general, they may not be generalisable, and may not be relevant to other contexts. These limitations have to be acknowledged by the researcher.     

Content analysis 

Content analysis consists in the study of words or images within a text. In its broad definition, texts include books, articles, essays, historical documents, speeches, conversations, advertising, interviews, social media posts, films, theatre, paintings or other visuals. Content analysis can be quantitative (e.g. word frequency) or qualitative (e.g. analysing intention and implications of the communication). It can detect propaganda, identify intentions of writers, and can see differences in types of communication (Specht, 2019, p146). Check this page on collecting, cleaning and visualising Twitter data.

Extra links and resources:  

Research Methods  

A clear and comprehensive overview of research methods by Emerald Publishing. It includes: crowdsourcing as a research tool; mixed methods research; case study; discourse analysis; ground theory; repertory grid; ethnographic method and participant observation; interviews; focus group; action research; analysis of qualitative data; survey design; questionnaires; statistics; experiments; empirical research; literature review; secondary data and archival materials; data collection. 

Doing your dissertation during the COVID-19 pandemic  

Resources providing guidance on doing dissertation research during the pandemic: Online research methods; Secondary data sources; Webinars, conferences and podcasts; 

  • Virtual Focus Groups Guidance on managing virtual focus groups

5 Minute Methods Videos

The following are a series of useful videos that introduce research methods in five minutes. These resources have been produced by lecturers and students with the University of Westminster's School of Media and Communication. 

5 Minute Method logo

Case Study Research

Research Ethics

Quantitative Content Analysis 

Sequential Analysis 

Qualitative Content Analysis 

Thematic Analysis 

Social Media Research 

Mixed Method Research 

Procedural Method

In this part, provide an accurate, detailed account of the methods and procedures that were used in the study or the experiment (if applicable!). 

Include specifics about participants, sample, materials, design and methods. 

If the research involves human subjects, then include a detailed description of who and how many participated along with how the participants were selected.  

Describe all materials used for the study, including equipment, written materials and testing instruments. 

Identify the study's design and any variables or controls employed. 

Write out the steps in the order that they were completed. 

Indicate what participants were asked to do, how measurements were taken and any calculations made to raw data collected. 

Specify statistical techniques applied to the data to reach your conclusions. 

Provide evidence that you incorporated rigor into your research. This is the quality of being thorough and accurate and considers the logic behind your research design. 

Highlight any drawbacks that may have limited your ability to conduct your research thoroughly. 

You have to provide details to allow others to replicate the experiment and/or verify the data, to test the validity of the research. 

Bibliography

Cottrell, S. (2014). Dissertations and project reports: a step by step guide. Hampshire, England: Palgrave Macmillan.

Lombard, E. (2010). Primary and secondary sources.  The Journal of Academic Librarianship , 36(3), 250-253

Saunders, M.N.K., Lewis, P. and Thornhill, A. (2015).  Research Methods for Business Students.  New York: Pearson Education. 

Specht, D. (2019).  The Media And Communications Study Skills Student Guide . London: University of Westminster Press.  

  • << Previous: Introduction & Philosophy
  • Next: Ethics >>
  • Last Updated: Sep 14, 2022 12:58 PM
  • URL: https://libguides.westminster.ac.uk/methodology-for-dissertations

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Secondary research: definition, methods, & examples.

19 min read This ultimate guide to secondary research helps you understand changes in market trends, customers buying patterns and your competition using existing data sources.

In situations where you’re not involved in the data gathering process ( primary research ), you have to rely on existing information and data to arrive at specific research conclusions or outcomes. This approach is known as secondary research.

In this article, we’re going to explain what secondary research is, how it works, and share some examples of it in practice.

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What is secondary research?

Secondary research, also known as desk research, is a research method that involves compiling existing data sourced from a variety of channels . This includes internal sources (e.g.in-house research) or, more commonly, external sources (such as government statistics, organizational bodies, and the internet).

Secondary research comes in several formats, such as published datasets, reports, and survey responses , and can also be sourced from websites, libraries, and museums.

The information is usually free — or available at a limited access cost — and gathered using surveys , telephone interviews, observation, face-to-face interviews, and more.

When using secondary research, researchers collect, verify, analyze and incorporate it to help them confirm research goals for the research period.

As well as the above, it can be used to review previous research into an area of interest. Researchers can look for patterns across data spanning several years and identify trends — or use it to verify early hypothesis statements and establish whether it’s worth continuing research into a prospective area.

How to conduct secondary research

There are five key steps to conducting secondary research effectively and efficiently:

1.    Identify and define the research topic

First, understand what you will be researching and define the topic by thinking about the research questions you want to be answered.

Ask yourself: What is the point of conducting this research? Then, ask: What do we want to achieve?

This may indicate an exploratory reason (why something happened) or confirm a hypothesis. The answers may indicate ideas that need primary or secondary research (or a combination) to investigate them.

2.    Find research and existing data sources

If secondary research is needed, think about where you might find the information. This helps you narrow down your secondary sources to those that help you answer your questions. What keywords do you need to use?

Which organizations are closely working on this topic already? Are there any competitors that you need to be aware of?

Create a list of the data sources, information, and people that could help you with your work.

3.    Begin searching and collecting the existing data

Now that you have the list of data sources, start accessing the data and collect the information into an organized system. This may mean you start setting up research journal accounts or making telephone calls to book meetings with third-party research teams to verify the details around data results.

As you search and access information, remember to check the data’s date, the credibility of the source, the relevance of the material to your research topic, and the methodology used by the third-party researchers. Start small and as you gain results, investigate further in the areas that help your research’s aims.

4.    Combine the data and compare the results

When you have your data in one place, you need to understand, filter, order, and combine it intelligently. Data may come in different formats where some data could be unusable, while other information may need to be deleted.

After this, you can start to look at different data sets to see what they tell you. You may find that you need to compare the same datasets over different periods for changes over time or compare different datasets to notice overlaps or trends. Ask yourself: What does this data mean to my research? Does it help or hinder my research?

5.    Analyze your data and explore further

In this last stage of the process, look at the information you have and ask yourself if this answers your original questions for your research. Are there any gaps? Do you understand the information you’ve found? If you feel there is more to cover, repeat the steps and delve deeper into the topic so that you can get all the information you need.

If secondary research can’t provide these answers, consider supplementing your results with data gained from primary research. As you explore further, add to your knowledge and update your findings. This will help you present clear, credible information.

Primary vs secondary research

Unlike secondary research, primary research involves creating data first-hand by directly working with interviewees, target users, or a target market. Primary research focuses on the method for carrying out research, asking questions, and collecting data using approaches such as:

  • Interviews (panel, face-to-face or over the phone)
  • Questionnaires or surveys
  • Focus groups

Using these methods, researchers can get in-depth, targeted responses to questions, making results more accurate and specific to their research goals. However, it does take time to do and administer.

Unlike primary research, secondary research uses existing data, which also includes published results from primary research. Researchers summarize the existing research and use the results to support their research goals.

Both primary and secondary research have their places. Primary research can support the findings found through secondary research (and fill knowledge gaps), while secondary research can be a starting point for further primary research. Because of this, these research methods are often combined for optimal research results that are accurate at both the micro and macro level.

Sources of Secondary Research

There are two types of secondary research sources: internal and external. Internal data refers to in-house data that can be gathered from the researcher’s organization. External data refers to data published outside of and not owned by the researcher’s organization.

Internal data

Internal data is a good first port of call for insights and knowledge, as you may already have relevant information stored in your systems. Because you own this information — and it won’t be available to other researchers — it can give you a competitive edge . Examples of internal data include:

  • Database information on sales history and business goal conversions
  • Information from website applications and mobile site data
  • Customer-generated data on product and service efficiency and use
  • Previous research results or supplemental research areas
  • Previous campaign results

External data

External data is useful when you: 1) need information on a new topic, 2) want to fill in gaps in your knowledge, or 3) want data that breaks down a population or market for trend and pattern analysis. Examples of external data include:

  • Government, non-government agencies, and trade body statistics
  • Company reports and research
  • Competitor research
  • Public library collections
  • Textbooks and research journals
  • Media stories in newspapers
  • Online journals and research sites

Three examples of secondary research methods in action

How and why might you conduct secondary research? Let’s look at a few examples:

1.    Collecting factual information from the internet on a specific topic or market

There are plenty of sites that hold data for people to view and use in their research. For example, Google Scholar, ResearchGate, or Wiley Online Library all provide previous research on a particular topic. Researchers can create free accounts and use the search facilities to look into a topic by keyword, before following the instructions to download or export results for further analysis.

This can be useful for exploring a new market that your organization wants to consider entering. For instance, by viewing the U.S Census Bureau demographic data for that area, you can see what the demographics of your target audience are , and create compelling marketing campaigns accordingly.

2.    Finding out the views of your target audience on a particular topic

If you’re interested in seeing the historical views on a particular topic, for example, attitudes to women’s rights in the US, you can turn to secondary sources.

Textbooks, news articles, reviews, and journal entries can all provide qualitative reports and interviews covering how people discussed women’s rights. There may be multimedia elements like video or documented posters of propaganda showing biased language usage.

By gathering this information, synthesizing it, and evaluating the language, who created it and when it was shared, you can create a timeline of how a topic was discussed over time.

3.    When you want to know the latest thinking on a topic

Educational institutions, such as schools and colleges, create a lot of research-based reports on younger audiences or their academic specialisms. Dissertations from students also can be submitted to research journals, making these places useful places to see the latest insights from a new generation of academics.

Information can be requested — and sometimes academic institutions may want to collaborate and conduct research on your behalf. This can provide key primary data in areas that you want to research, as well as secondary data sources for your research.

Advantages of secondary research

There are several benefits of using secondary research, which we’ve outlined below:

  • Easily and readily available data – There is an abundance of readily accessible data sources that have been pre-collected for use, in person at local libraries and online using the internet. This data is usually sorted by filters or can be exported into spreadsheet format, meaning that little technical expertise is needed to access and use the data.
  • Faster research speeds – Since the data is already published and in the public arena, you don’t need to collect this information through primary research. This can make the research easier to do and faster, as you can get started with the data quickly.
  • Low financial and time costs – Most secondary data sources can be accessed for free or at a small cost to the researcher, so the overall research costs are kept low. In addition, by saving on preliminary research, the time costs for the researcher are kept down as well.
  • Secondary data can drive additional research actions – The insights gained can support future research activities (like conducting a follow-up survey or specifying future detailed research topics) or help add value to these activities.
  • Secondary data can be useful pre-research insights – Secondary source data can provide pre-research insights and information on effects that can help resolve whether research should be conducted. It can also help highlight knowledge gaps, so subsequent research can consider this.
  • Ability to scale up results – Secondary sources can include large datasets (like Census data results across several states) so research results can be scaled up quickly using large secondary data sources.

Disadvantages of secondary research

The disadvantages of secondary research are worth considering in advance of conducting research :

  • Secondary research data can be out of date – Secondary sources can be updated regularly, but if you’re exploring the data between two updates, the data can be out of date. Researchers will need to consider whether the data available provides the right research coverage dates, so that insights are accurate and timely, or if the data needs to be updated. Also, fast-moving markets may find secondary data expires very quickly.
  • Secondary research needs to be verified and interpreted – Where there’s a lot of data from one source, a researcher needs to review and analyze it. The data may need to be verified against other data sets or your hypotheses for accuracy and to ensure you’re using the right data for your research.
  • The researcher has had no control over the secondary research – As the researcher has not been involved in the secondary research, invalid data can affect the results. It’s therefore vital that the methodology and controls are closely reviewed so that the data is collected in a systematic and error-free way.
  • Secondary research data is not exclusive – As data sets are commonly available, there is no exclusivity and many researchers can use the same data. This can be problematic where researchers want to have exclusive rights over the research results and risk duplication of research in the future.

When do we conduct secondary research?

Now that you know the basics of secondary research, when do researchers normally conduct secondary research?

It’s often used at the beginning of research, when the researcher is trying to understand the current landscape . In addition, if the research area is new to the researcher, it can form crucial background context to help them understand what information exists already. This can plug knowledge gaps, supplement the researcher’s own learning or add to the research.

Secondary research can also be used in conjunction with primary research. Secondary research can become the formative research that helps pinpoint where further primary research is needed to find out specific information. It can also support or verify the findings from primary research.

You can use secondary research where high levels of control aren’t needed by the researcher, but a lot of knowledge on a topic is required from different angles.

Secondary research should not be used in place of primary research as both are very different and are used for various circumstances.

Questions to ask before conducting secondary research

Before you start your secondary research, ask yourself these questions:

  • Is there similar internal data that we have created for a similar area in the past?

If your organization has past research, it’s best to review this work before starting a new project. The older work may provide you with the answers, and give you a starting dataset and context of how your organization approached the research before. However, be mindful that the work is probably out of date and view it with that note in mind. Read through and look for where this helps your research goals or where more work is needed.

  • What am I trying to achieve with this research?

When you have clear goals, and understand what you need to achieve, you can look for the perfect type of secondary or primary research to support the aims. Different secondary research data will provide you with different information – for example, looking at news stories to tell you a breakdown of your market’s buying patterns won’t be as useful as internal or external data e-commerce and sales data sources.

  • How credible will my research be?

If you are looking for credibility, you want to consider how accurate the research results will need to be, and if you can sacrifice credibility for speed by using secondary sources to get you started. Bear in mind which sources you choose — low-credibility data sites, like political party websites that are highly biased to favor their own party, would skew your results.

  • What is the date of the secondary research?

When you’re looking to conduct research, you want the results to be as useful as possible , so using data that is 10 years old won’t be as accurate as using data that was created a year ago. Since a lot can change in a few years, note the date of your research and look for earlier data sets that can tell you a more recent picture of results. One caveat to this is using data collected over a long-term period for comparisons with earlier periods, which can tell you about the rate and direction of change.

  • Can the data sources be verified? Does the information you have check out?

If you can’t verify the data by looking at the research methodology, speaking to the original team or cross-checking the facts with other research, it could be hard to be sure that the data is accurate. Think about whether you can use another source, or if it’s worth doing some supplementary primary research to replicate and verify results to help with this issue.

We created a front-to-back guide on conducting market research, The ultimate guide to conducting market research , so you can understand the research journey with confidence.

In it, you’ll learn more about:

  • What effective market research looks like
  • The use cases for market research
  • The most important steps to conducting market research
  • And how to take action on your research findings

Download the free guide for a clearer view on secondary research and other key research types for your business.

Related resources

Market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, qualitative vs quantitative research 13 min read, qualitative research questions 11 min read, qualitative research design 12 min read, primary vs secondary research 14 min read, request demo.

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How To Do Secondary Research or a Literature Review

  • Secondary Research
  • Literature Review
  • Step 1: Develop topic
  • Step 2: Develop your search strategy
  • Step 3. Document search strategy and organize results
  • Systematic Literature Review Tips
  • More Information

What Is a Literature Review?

A literature review ("lit review" for short) is a specific type of secondary research used mainly in academic or scholarly settings. It consists of a compilation of the relevant scholarly materials (not popular materials such as news articles or general websites) on your subject, which you then read, synthesize, and cite as needed within your assignment, paper, thesis, or dissertation. See the chart below for the types of sources that are typically included in a lit review. For a systematic literature review, widely used in the sciences or engineering, see additional tips on the Systematic Literature Review tab.

This guide provides step-by-step instructions detailing one strategy for completing a literature review. Librarians can also help you with the lit review process. Contact your subject librarian to make a research appointment.

*If any suggestions on this guide conflict with specific assignment instructions, follow your instructor's (or adviser's) instructions.

Examples of lit reviews

Below are some examples of lit reviews from journal articles.

  • Bayesian study of relativisit open an dhidden charm in anisotropic lattice QCD The literature review is embedded in the introduction, found on pages 1-2 (before the Methods section).
  • Neuroticism modulates brain visuo‐vestibular and anxiety systems during a virtual rollercoaster task This Psychology-style literature review is found within the introduction, on pages 716-717.
  • << Previous: Secondary Research
  • Next: Step 1: Develop topic >>
  • Last Updated: Dec 21, 2023 3:46 PM
  • URL: https://guides.library.iit.edu/litreview

Write Your Dissertation Using Only Secondary Research

what is secondary research in dissertation

Writing a dissertation is already difficult to begin with but it can appear to be a daunting challenge when you only have other people’s research as a guide for proving a brand new hypothesis! You might not be familiar with the research or even confident in how to use it but if secondary research is what you’re working with then you’re in luck. It’s actually one of the easiest methods to write about!

Secondary research is research that has already been carried out and collected by someone else. It means you’re using data that’s already out there rather than conducting your own research – this is called primary research. Thankfully secondary will save you time in the long run! Primary research often means spending time finding people and then relying on them for results, something you could do without, especially if you’re in a rush. Read more about the advantages and disadvantages of primary research .

So, where do you find secondary data?

Secondary research is available in many different places and it’s important to explore all areas so you can be sure you’re looking at research you can trust. If you’re just starting your dissertation you might be feeling a little overwhelmed with where to begin but once you’ve got your subject clarified, it’s time to get researching! Some good places to search include:

  • Libraries (your own university or others – books and journals are the most popular resources!)
  • Government records
  • Online databases
  • Credible Surveys (this means they need to be from a reputable source)
  • Search engines (google scholar for example).

The internet has everything you’ll need but you’ve got to make sure it’s legitimate and published information. It’s also important to check out your student library because it’s likely you’ll have access to a great range of materials right at your fingertips. There’s a strong chance someone before you has looked for the same topic so it’s a great place to start.

What are the two different types of secondary data?

It’s important to know before you start looking that they are actually two different types of secondary research in terms of data, Qualitative and quantitative. You might be looking for one more specifically than the other, or you could use a mix of both. Whichever it is, it’s important to know the difference between them.

  • Qualitative data – This is usually descriptive data and can often be received from interviews, questionnaires or observations. This kind of data is usually used to capture the meaning behind something.
  • Quantitative data – This relates to quantities meaning numbers. It consists of information that can be measured in numerical data sets.

The type of data you want to be captured in your dissertation will depend on your overarching question – so keep it in mind throughout your search!

Getting started

When you’re getting ready to write your dissertation it’s a good idea to plan out exactly what you’re looking to answer. We recommend splitting this into chapters with subheadings and ensuring that each point you want to discuss has a reliable source to back it up. This is always a good way to find out if you’ve collected enough secondary data to suit your workload. If there’s a part of your plan that’s looking a bit empty, it might be a good idea to do some more research and fill the gap. It’s never a bad thing to have too much research, just as long as you know what to do with it and you’re willing to disregard the less important parts. Just make sure you prioritise the research that backs up your overall point so each section has clarity.

Then it’s time to write your introduction. In your intro, you will want to emphasise what your dissertation aims to cover within your writing and outline your research objectives. You can then follow up with the context around this question and identify why your research is meaningful to a wider audience.

The body of your dissertation

Before you get started on the main chapters of your dissertation, you need to find out what theories relate to your chosen subject and the research that has already been carried out around it.

Literature Reviews

Your literature review will be a summary of any previous research carried out on the topic and should have an intro and conclusion like any other body of the academic text. When writing about this research you want to make sure you are describing, summarising, evaluating and analysing each piece. You shouldn’t just rephrase what the researcher has found but make your own interpretations. This is one crucial way to score some marks. You also want to identify any themes between each piece of research to emphasise their relevancy. This will show that you understand your topic in the context of others, a great way to prove you’ve really done your reading!

Theoretical Frameworks

The theoretical framework in your dissertation will be explaining what you’ve found. It will form your main chapters after your lit review. The most important part is that you use it wisely. Of course, depending on your topic there might be a lot of different theories and you can’t include them all so make sure to select the ones most relevant to your dissertation. When starting on the framework it’s important to detail the key parts to your hypothesis and explain them. This creates a good foundation for what you’re going to discuss and helps readers understand the topic.

To finish off the theoretical framework you want to start suggesting where your research will fit in with those texts in your literature review. You might want to challenge a theory by critiquing it with another or explain how two theories can be combined to make a new outcome. Either way, you must make a clear link between their theories and your own interpretations – remember, this is not opinion based so don’t make a conclusion unless you can link it back to the facts!

Concluding your dissertation

Your conclusion will highlight the outcome of the research you’ve undertaken. You want to make this clear and concise without repeating information you’ve already mentioned in your main body paragraphs. A great way to avoid repetition is to highlight any overarching themes your conclusions have shown

When writing your conclusion it’s important to include the following elements:

  • Summary – A summary of what you’ve found overall from your research and the conclusions you have come to as a result.
  • Recommendations – Recommendations on what you think the next steps should be. Is there something you would change about this research to improve it or further develop it?
  • Show your contribution – It’s important to show how you’ve contributed to the current knowledge on the topic and not just repeated what other researchers have found.

Hopefully, this helps you with your secondary data research for your dissertation! It’s definitely not as hard as it seems, the hardest part will be gathering all of the information in the first place. It may take a while but once you’ve found your flow – it’ll get easier, promise! You may also want to read about the advantages and disadvantages of secondary research .

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Dissertation Secondary Research In 4 Steps Explained – Uniresearchers

Are you looking for a comprehensive guide on secondary research ? Well, yeah!! You have come to the right place to shed away all your worries. The topic of secondary and primary research appears to be challenging for the students that makes them anxious, nervous and worried at the same time. As a result, they end up getting poor scores and lower grades in academics. Please don’t be ashamed of it, because this is a very common problem faced by the students amidst their tiring long days jam-packed with classes, lectures, seminars, part-time jobs, etc. 

But let me tell you, secondary research is very simple than you have ever thought of. So here we have come to simplify the overall process of secondary research by completing it in just 4 steps. Want to know how? Here we go. 

Before getting into details, let us understand what exactly “ secondary research ” is. 

To be precise, secondary research refers to the collection of data from the existing research that has been conducted by others (Authors). In other words, secondary research indicates the “past data” that are usually collected from online or offline resources, government records, books, and journal articles pre-existing in the inventory. Secondary research goes exactly opposite to primary research where the main agenda is to conduct your research to collect raw and real-time data. The best part is, that secondary research saves a lot of time, effort and money in the process. To differentiate between the two, primary research is complicated enough which will consume a lot of time in finding the right participants who would provide the data findings to proceed with the research. 

Now, we shall go ahead with the process of secondary research in 4 simple steps. 

Step 1: You need to frame out your research questions 

Yes, correct!! Secondary research will begin with the framing of research questions right after you have settled on the topic of investigation. Now your job is to find the research gap in the literature that will create a strong base for framing the research questions. Once you are done with the research questions, you have almost created the correct roadmap for your research study. 

Step 2: Get the secondary data sets 

Majority of the research proceeds with identifying the secondary data sets in the literature, which are perfectly reusable and aid in addressing the research question more thoroughly. It is your duty to identify useful secondary data which will perfectly fit your research questions. 

Step 3: Simply evaluate the secondary dataset 

The criteria for evaluating the secondary dataset stand on the following metrics – 

  • Who collected the data 
  • What were the purpose and goal 
  • When and how the data was collected 
  • Type of data and its consistency with other data sources. 

All of these factors are essential for evaluating the secondary dataset because not always do the secondary data you have found appropriately align with the current research purpose. Moreover, the secondary datasets may lack the validity and reliability to answer your research questions.  Hence, needless to say, the collection of wrong secondary datasets can limit the effectiveness of your study. So never forget to evaluate the secondary datasets that you have planned to present in your research. 

Step 4: Prepare to analyze the secondary data 

In dissertation writing services , we follow this part religiously as it becomes the key part of the secondary research . Firstly, we outline the variables of interest and transfer this data into the Excel file or new SPSS. The next part would be addressing the missing data and recoding variables when necessary. For analyzing the data, we have to select the most suitable technique of analysis that can be through the use of statistical methods, thematic analysis, descriptive, etc. Make sure to be perfect on your part to avoid inconsistencies in the data analysis. 

If you find the facts are varying from one source to another, you must plan your primary research in the same context to get the facts correct using real-time raw data. 

Get your own checklist 

Hold on!! That’s not all!! With tremendous accessibility to the internet nowadays, the reliability and validity of secondary data have stooped down remarkably. So before utilizing external sources for secondary data, make a checklist to ensure the validity and accuracy of your secondary data. Be mindful, that failing to find the correct and valid data will lead you to inaccurate and poor analysis. 

So all you need to do is, be attentive and focused throughout the research study. 

Do you want our dissertation writing services? 

While we have reached almost the end of this article, let us give you some brief ideas about our dissertation writing services . With best-in-class experts in our kitty, we can offer you immense support and guidance in your primary and secondary research . Backed by a team of highly qualified professionals, we take pride in completing numerous dissertations so far. Apart from a perfectly crafted dissertation, we offer you multiple revisions at no cost. 

Our dissertation writing services come up with various other benefits in series. If you need any urgent assistance or support, our 24/7 support teams are always at your service. You must be thinking about how to place your order now. Well, it’s simpler than ever. Visit our website, fill out the order form with all the vital details, and make sure to specify the deadline to get an accurate response. Once your order is approved, we will assign you to the consultant who would lead your order. Trust me, your order for secondary research will be ready in a blink. Yes, it’s so much easy with us!! 

Now shed off your hesitation, and take a step ahead to place the order. Well, do not forget to check our client reviews and testimonials on our website for better clarity on our services. We ensure all the comfort and safety of our clients by maintaining absolute confidentiality. So hurry up and place your order right now to build a bright future.  

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Secondary Research Advantages, Limitations, and Sources

Summary: secondary research should be a prerequisite to the collection of primary data, but it rarely provides all the answers you need. a thorough evaluation of the secondary data is needed to assess its relevance and accuracy..

5 minutes to read. By author Michaela Mora on January 25, 2022 Topics: Relevant Methods & Tips , Business Strategy , Market Research

Secondary Research

Secondary research is based on data already collected for purposes other than the specific problem you have. Secondary research is usually part of exploratory market research designs.

The connection between the specific purpose that originates the research is what differentiates secondary research from primary research. Primary research is designed to address specific problems. However, analysis of available secondary data should be a prerequisite to the collection of primary data.

Advantages of Secondary Research

Secondary data can be faster and cheaper to obtain, depending on the sources you use.

Secondary research can help to:

  • Answer certain research questions and test some hypotheses.
  • Formulate an appropriate research design (e.g., identify key variables).
  • Interpret data from primary research as it can provide some insights into general trends in an industry or product category.
  • Understand the competitive landscape.

Limitations of Secondary Research

The usefulness of secondary research tends to be limited often for two main reasons:

Lack of relevance

Secondary research rarely provides all the answers you need. The objectives and methodology used to collect the secondary data may not be appropriate for the problem at hand.

Given that it was designed to find answers to a different problem than yours, you will likely find gaps in answers to your problem. Furthermore, the data collection methods used may not provide the data type needed to support the business decisions you have to make (e.g., qualitative research methods are not appropriate for go/no-go decisions).

Lack of Accuracy

Secondary data may be incomplete and lack accuracy depending on;

  • The research design (exploratory, descriptive, causal, primary vs. repackaged secondary data, the analytical plan, etc.)
  • Sampling design and sources (target audiences, recruitment methods)
  • Data collection method (qualitative and quantitative techniques)
  • Analysis point of view (focus and omissions)
  • Reporting stages (preliminary, final, peer-reviewed)
  • Rate of change in the studied topic (slowly vs. rapidly evolving phenomenon, e.g., adoption of specific technologies).
  • Lack of agreement between data sources.

Criteria for Evaluating Secondary Research Data

Before taking the information at face value, you should conduct a thorough evaluation of the secondary data you find using the following criteria:

  • Purpose : Understanding why the data was collected and what questions it was trying to answer will tell us how relevant and useful it is since it may or may not be appropriate for your objectives.
  • Methodology used to collect the data : Important to understand sources of bias.
  • Accuracy of data: Sources of errors may include research design, sampling, data collection, analysis, and reporting.
  • When the data was collected : Secondary data may not be current or updated frequently enough for the purpose that you need.
  • Content of the data : Understanding the key variables, units of measurement, categories used and analyzed relationships may reveal how useful and relevant it is for your purposes.
  • Source reputation : In the era of purposeful misinformation on the Internet, it is important to check the expertise, credibility, reputation, and trustworthiness of the data source.

Secondary Research Data Sources

Compared to primary research, the collection of secondary data can be faster and cheaper to obtain, depending on the sources you use.

Secondary data can come from internal or external sources.

Internal sources of secondary data include ready-to-use data or data that requires further processing available in internal management support systems your company may be using (e.g., invoices, sales transactions, Google Analytics for your website, etc.).

Prior primary qualitative and quantitative research conducted by the company are also common sources of secondary data. They often generate more questions and help formulate new primary research needed.

However, if there are no internal data collection systems yet or prior research, you probably won’t have much usable secondary data at your disposal.

External sources of secondary data include:

  • Published materials
  • External databases
  • Syndicated services.

Published Materials

Published materials can be classified as:

  • General business sources: Guides, directories, indexes, and statistical data.
  • Government sources: Census data and other government publications.

External Databases

In many industries across a variety of topics, there are private and public databases that can bed accessed online or by downloading data for free, a fixed fee, or a subscription.

These databases can include bibliographic, numeric, full-text, directory, and special-purpose databases. Some public institutions make data collected through various methods, including surveys, available for others to analyze.

Syndicated Services

These services are offered by companies that collect and sell pools of data that have a commercial value and meet shared needs by a number of clients, even if the data is not collected for specific purposes those clients may have.

Syndicated services can be classified based on specific units of measurements (e.g., consumers, households, organizations, etc.).

The data collection methods for these data may include:

  • Surveys (Psychographic and Lifestyle, advertising evaluations, general topics)
  • Household panels (Purchase and media use)
  • Electronic scanner services (volume tracking data, scanner panels, scanner panels with Cable TV)
  • Audits (retailers, wholesalers)
  • Direct inquiries to institutions
  • Clipping services tracking PR for institutions
  • Corporate reports

You can spend hours doing research on Google in search of external sources, but this is likely to yield limited insights. Books, articles journals, reports, blogs posts, and videos you may find online are usually analyses and summaries of data from a particular perspective. They may be useful and give you an indication of the type of data used, but they are not the actual data. Whenever possible, you should look at the actual raw data used to draw your own conclusion on its value for your research objectives. You should check professionally gathered secondary research.

Here are some external secondary data sources often used in market research that you may find useful as starting points in your research. Some are free, while others require payment.

  • Pew Research Center : Reports about the issues, attitudes, and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis, and other empirical social science research.
  • Data.Census.gov : Data dissemination platform to access demographic and economic data from the U.S. Census Bureau.
  • Data.gov : The US. government’s open data source with almost 200,00 datasets ranges in topics from health, agriculture, climate, ecosystems, public safety, finance, energy, manufacturing, education, and business.
  • Google Scholar : A web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines.
  • Google Public Data Explorer : Makes large, public-interest datasets easy to explore, visualize and communicate.
  • Google News Archive : Allows users to search historical newspapers and retrieve scanned images of their pages.
  • Mckinsey & Company : Articles based on analyses of various industries.
  • Statista : Business data platform with data across 170+ industries and 150+ countries.
  • Claritas : Syndicated reports on various market segments.
  • Mintel : Consumer reports combining exclusive consumer research with other market data and expert analysis.
  • MarketResearch.com : Data aggregator with over 350 publishers covering every sector of the economy as well as emerging industries.
  • Packaged Facts : Reports based on market research on consumer goods and services industries.
  • Dun & Bradstreet : Company directory with business information.

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what is secondary research in dissertation

In your dissertation journey, secondary research is a secret weapon. It's all about tapping into the wisdom of others – from journals, newspapers, and books – to gather valuable information. Secondary research can be used to supplement primary research, or it can be used as the sole source of data in a dissertation.

Find Appealing Research Topics Here

In a secondary research dissertation, picking the right data sources is key. They should offer accurate information, enhance topic understanding, and broaden perspectives.

To better understand the dissertation writing pattern, review the following complete secondary research dissertation examples;

  • The Abuse of Corporate Veil: A Comparative Analysis of Corporate Veil Lifting Approaches
  • The Importance of Procurement Strategy & Impact on Construction Projects
  • An Investigation of Cyberbullying and Its Impact on Adolescents’ Mental Health

This article covers secondary research's dissertation significance, its role in building strong arguments, and selecting suitable data sources.

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What is secondary research .

Secondary research uses existing sources to grasp a topic. It involves studying studies, articles, newspapers, and books. It's quicker than primary research, skipping data collection to focus on existing sources. 

Secondary sources , often by expert researchers, offer thorough coverage, benefiting from their primary research and field expertise.

Why is Secondary Research Important?

Secondary research is essential for any dissertation because it gives students the opportunity to draw on existing knowledge and build on the work of other scholars without having to conduct their original experiments or surveys.

By using secondary research instead of conducting original experiments or surveys, students can save time while still being able to access reliable information on their chosen topics.

Secondary sources broaden students' scope beyond just primary materials, enhancing argument strength. This integrates current literature with past expert findings for more robust dissertations.

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Data Analysis for Secondary Research Dissertation

1. understand your topic.

The first step in choosing the right data sources is clearly understanding your topic and what kind of information you need. Probe your objectives and required data. This trims down pertinent resources for your project.

2. Choose Relevant Sources

Once you have identified the type of information you need, it’s time to find relevant sources. Seek books, journals, sites, government documents with detailed information. Ensure they are recent and credible for up-to-date subject insight.

3. Types of Data Sources 

When it comes to researching secondary data, there are two main types of sources: 

  •   Quantitative data refers to numerical values collected from surveys, experiments, or censuses. This data type is typically presented in numerical form (for example, percentages or averages).
  • Qualitative data is non-numerical information gathered through interviews or focus groups. This type of data is more subjective than quantitative because it relies on individual opinions and experiences rather than objective measurements. 

4. Analyze Your Sources

For found sources, assess before using in your dissertation. Check author's expertise and possible biases. Pick suitable sources for your research paper after careful analysis.

Optimizing Secondary Research in Your Dissertation

A. understand your research question and objectives .

Before you begin searching for secondary sources, take some time to think about what kind of information you need. Consider the scope of your research question and the objectives of your dissertation project. It will help narrow down your search parameters.

b. Synthesize Information from Multiple Sources 

Blend sources into a coherent narrative backing your argument. Use pertinent details, not replacing primary research. Craft a logical, well-rounded argument with clear readability.

c. Citing Sources Properly  

When doing secondary research for your dissertation project, ensure you cite your sources properly according to the style guidelines set by your school or department (e.g., APA style). Respecting contributors and ensuring accuracy for cross-checking and inquiries about source material.

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The Advantages of Secondary Research 

The main benefit of utilizing secondary research in dissertations is its time and cost efficiency. Unlike primary research, which can be both time-consuming and expensive, secondary research relies on existing data that is readily available. This eliminates the need for data collection and expensive surveys.

Secondary research offers greater consistency than primary research, as the initial researcher addresses potential biases. This reduces variables, facilitating accurate conclusions. Moreover, secondary research can unveil unnoticed patterns, enhancing comprehension of the subject.

Finally, secondary research grants access to expert insights beyond your primary study group, enriching your dissertation and enhancing its credibility among academic peers.

Crafting an effective dissertation can be complex, but the right data sources could make all the difference. To help select quality information for your research needs, consider taking these key steps to ensure accuracy and thoroughness in writing. To better understand the use of secondary research and secondary data, study the Secondary Research Dissertation examples. 

 You may Contact Premier Dissertations to develop and accurately use secondary data in your dissertation.

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Dissertation Structure & Layout 101: How to structure your dissertation, thesis or research project.

By: Derek Jansen (MBA) Reviewed By: David Phair (PhD) | July 2019

So, you’ve got a decent understanding of what a dissertation is , you’ve chosen your topic and hopefully you’ve received approval for your research proposal . Awesome! Now its time to start the actual dissertation or thesis writing journey.

To craft a high-quality document, the very first thing you need to understand is dissertation structure . In this post, we’ll walk you through the generic dissertation structure and layout, step by step. We’ll start with the big picture, and then zoom into each chapter to briefly discuss the core contents. If you’re just starting out on your research journey, you should start with this post, which covers the big-picture process of how to write a dissertation or thesis .

Dissertation structure and layout - the basics

*The Caveat *

In this post, we’ll be discussing a traditional dissertation/thesis structure and layout, which is generally used for social science research across universities, whether in the US, UK, Europe or Australia. However, some universities may have small variations on this structure (extra chapters, merged chapters, slightly different ordering, etc).

So, always check with your university if they have a prescribed structure or layout that they expect you to work with. If not, it’s safe to assume the structure we’ll discuss here is suitable. And even if they do have a prescribed structure, you’ll still get value from this post as we’ll explain the core contents of each section.  

Overview: S tructuring a dissertation or thesis

  • Acknowledgements page
  • Abstract (or executive summary)
  • Table of contents , list of figures and tables
  • Chapter 1: Introduction
  • Chapter 2: Literature review
  • Chapter 3: Methodology
  • Chapter 4: Results
  • Chapter 5: Discussion
  • Chapter 6: Conclusion
  • Reference list

As I mentioned, some universities will have slight variations on this structure. For example, they want an additional “personal reflection chapter”, or they might prefer the results and discussion chapter to be merged into one. Regardless, the overarching flow will always be the same, as this flow reflects the research process , which we discussed here – i.e.:

  • The introduction chapter presents the core research question and aims .
  • The literature review chapter assesses what the current research says about this question.
  • The methodology, results and discussion chapters go about undertaking new research about this question.
  • The conclusion chapter (attempts to) answer the core research question .

In other words, the dissertation structure and layout reflect the research process of asking a well-defined question(s), investigating, and then answering the question – see below.

A dissertation's structure reflect the research process

To restate that – the structure and layout of a dissertation reflect the flow of the overall research process . This is essential to understand, as each chapter will make a lot more sense if you “get” this concept. If you’re not familiar with the research process, read this post before going further.

Right. Now that we’ve covered the big picture, let’s dive a little deeper into the details of each section and chapter. Oh and by the way, you can also grab our free dissertation/thesis template here to help speed things up.

The title page of your dissertation is the very first impression the marker will get of your work, so it pays to invest some time thinking about your title. But what makes for a good title? A strong title needs to be 3 things:

  • Succinct (not overly lengthy or verbose)
  • Specific (not vague or ambiguous)
  • Representative of the research you’re undertaking (clearly linked to your research questions)

Typically, a good title includes mention of the following:

  • The broader area of the research (i.e. the overarching topic)
  • The specific focus of your research (i.e. your specific context)
  • Indication of research design (e.g. quantitative , qualitative , or  mixed methods ).

For example:

A quantitative investigation [research design] into the antecedents of organisational trust [broader area] in the UK retail forex trading market [specific context/area of focus].

Again, some universities may have specific requirements regarding the format and structure of the title, so it’s worth double-checking expectations with your institution (if there’s no mention in the brief or study material).

Dissertations stacked up

Acknowledgements

This page provides you with an opportunity to say thank you to those who helped you along your research journey. Generally, it’s optional (and won’t count towards your marks), but it is academic best practice to include this.

So, who do you say thanks to? Well, there’s no prescribed requirements, but it’s common to mention the following people:

  • Your dissertation supervisor or committee.
  • Any professors, lecturers or academics that helped you understand the topic or methodologies.
  • Any tutors, mentors or advisors.
  • Your family and friends, especially spouse (for adult learners studying part-time).

There’s no need for lengthy rambling. Just state who you’re thankful to and for what (e.g. thank you to my supervisor, John Doe, for his endless patience and attentiveness) – be sincere. In terms of length, you should keep this to a page or less.

Abstract or executive summary

The dissertation abstract (or executive summary for some degrees) serves to provide the first-time reader (and marker or moderator) with a big-picture view of your research project. It should give them an understanding of the key insights and findings from the research, without them needing to read the rest of the report – in other words, it should be able to stand alone .

For it to stand alone, your abstract should cover the following key points (at a minimum):

  • Your research questions and aims – what key question(s) did your research aim to answer?
  • Your methodology – how did you go about investigating the topic and finding answers to your research question(s)?
  • Your findings – following your own research, what did do you discover?
  • Your conclusions – based on your findings, what conclusions did you draw? What answers did you find to your research question(s)?

So, in much the same way the dissertation structure mimics the research process, your abstract or executive summary should reflect the research process, from the initial stage of asking the original question to the final stage of answering that question.

In practical terms, it’s a good idea to write this section up last , once all your core chapters are complete. Otherwise, you’ll end up writing and rewriting this section multiple times (just wasting time). For a step by step guide on how to write a strong executive summary, check out this post .

Need a helping hand?

what is secondary research in dissertation

Table of contents

This section is straightforward. You’ll typically present your table of contents (TOC) first, followed by the two lists – figures and tables. I recommend that you use Microsoft Word’s automatic table of contents generator to generate your TOC. If you’re not familiar with this functionality, the video below explains it simply:

If you find that your table of contents is overly lengthy, consider removing one level of depth. Oftentimes, this can be done without detracting from the usefulness of the TOC.

Right, now that the “admin” sections are out of the way, its time to move on to your core chapters. These chapters are the heart of your dissertation and are where you’ll earn the marks. The first chapter is the introduction chapter – as you would expect, this is the time to introduce your research…

It’s important to understand that even though you’ve provided an overview of your research in your abstract, your introduction needs to be written as if the reader has not read that (remember, the abstract is essentially a standalone document). So, your introduction chapter needs to start from the very beginning, and should address the following questions:

  • What will you be investigating (in plain-language, big picture-level)?
  • Why is that worth investigating? How is it important to academia or business? How is it sufficiently original?
  • What are your research aims and research question(s)? Note that the research questions can sometimes be presented at the end of the literature review (next chapter).
  • What is the scope of your study? In other words, what will and won’t you cover ?
  • How will you approach your research? In other words, what methodology will you adopt?
  • How will you structure your dissertation? What are the core chapters and what will you do in each of them?

These are just the bare basic requirements for your intro chapter. Some universities will want additional bells and whistles in the intro chapter, so be sure to carefully read your brief or consult your research supervisor.

If done right, your introduction chapter will set a clear direction for the rest of your dissertation. Specifically, it will make it clear to the reader (and marker) exactly what you’ll be investigating, why that’s important, and how you’ll be going about the investigation. Conversely, if your introduction chapter leaves a first-time reader wondering what exactly you’ll be researching, you’ve still got some work to do.

Now that you’ve set a clear direction with your introduction chapter, the next step is the literature review . In this section, you will analyse the existing research (typically academic journal articles and high-quality industry publications), with a view to understanding the following questions:

  • What does the literature currently say about the topic you’re investigating?
  • Is the literature lacking or well established? Is it divided or in disagreement?
  • How does your research fit into the bigger picture?
  • How does your research contribute something original?
  • How does the methodology of previous studies help you develop your own?

Depending on the nature of your study, you may also present a conceptual framework towards the end of your literature review, which you will then test in your actual research.

Again, some universities will want you to focus on some of these areas more than others, some will have additional or fewer requirements, and so on. Therefore, as always, its important to review your brief and/or discuss with your supervisor, so that you know exactly what’s expected of your literature review chapter.

Dissertation writing

Now that you’ve investigated the current state of knowledge in your literature review chapter and are familiar with the existing key theories, models and frameworks, its time to design your own research. Enter the methodology chapter – the most “science-ey” of the chapters…

In this chapter, you need to address two critical questions:

  • Exactly HOW will you carry out your research (i.e. what is your intended research design)?
  • Exactly WHY have you chosen to do things this way (i.e. how do you justify your design)?

Remember, the dissertation part of your degree is first and foremost about developing and demonstrating research skills . Therefore, the markers want to see that you know which methods to use, can clearly articulate why you’ve chosen then, and know how to deploy them effectively.

Importantly, this chapter requires detail – don’t hold back on the specifics. State exactly what you’ll be doing, with who, when, for how long, etc. Moreover, for every design choice you make, make sure you justify it.

In practice, you will likely end up coming back to this chapter once you’ve undertaken all your data collection and analysis, and revise it based on changes you made during the analysis phase. This is perfectly fine. Its natural for you to add an additional analysis technique, scrap an old one, etc based on where your data lead you. Of course, I’m talking about small changes here – not a fundamental switch from qualitative to quantitative, which will likely send your supervisor in a spin!

You’ve now collected your data and undertaken your analysis, whether qualitative, quantitative or mixed methods. In this chapter, you’ll present the raw results of your analysis . For example, in the case of a quant study, you’ll present the demographic data, descriptive statistics, inferential statistics , etc.

Typically, Chapter 4 is simply a presentation and description of the data, not a discussion of the meaning of the data. In other words, it’s descriptive, rather than analytical – the meaning is discussed in Chapter 5. However, some universities will want you to combine chapters 4 and 5, so that you both present and interpret the meaning of the data at the same time. Check with your institution what their preference is.

Now that you’ve presented the data analysis results, its time to interpret and analyse them. In other words, its time to discuss what they mean, especially in relation to your research question(s).

What you discuss here will depend largely on your chosen methodology. For example, if you’ve gone the quantitative route, you might discuss the relationships between variables . If you’ve gone the qualitative route, you might discuss key themes and the meanings thereof. It all depends on what your research design choices were.

Most importantly, you need to discuss your results in relation to your research questions and aims, as well as the existing literature. What do the results tell you about your research questions? Are they aligned with the existing research or at odds? If so, why might this be? Dig deep into your findings and explain what the findings suggest, in plain English.

The final chapter – you’ve made it! Now that you’ve discussed your interpretation of the results, its time to bring it back to the beginning with the conclusion chapter . In other words, its time to (attempt to) answer your original research question s (from way back in chapter 1). Clearly state what your conclusions are in terms of your research questions. This might feel a bit repetitive, as you would have touched on this in the previous chapter, but its important to bring the discussion full circle and explicitly state your answer(s) to the research question(s).

Dissertation and thesis prep

Next, you’ll typically discuss the implications of your findings . In other words, you’ve answered your research questions – but what does this mean for the real world (or even for academia)? What should now be done differently, given the new insight you’ve generated?

Lastly, you should discuss the limitations of your research, as well as what this means for future research in the area. No study is perfect, especially not a Masters-level. Discuss the shortcomings of your research. Perhaps your methodology was limited, perhaps your sample size was small or not representative, etc, etc. Don’t be afraid to critique your work – the markers want to see that you can identify the limitations of your work. This is a strength, not a weakness. Be brutal!

This marks the end of your core chapters – woohoo! From here on out, it’s pretty smooth sailing.

The reference list is straightforward. It should contain a list of all resources cited in your dissertation, in the required format, e.g. APA , Harvard, etc.

It’s essential that you use reference management software for your dissertation. Do NOT try handle your referencing manually – its far too error prone. On a reference list of multiple pages, you’re going to make mistake. To this end, I suggest considering either Mendeley or Zotero. Both are free and provide a very straightforward interface to ensure that your referencing is 100% on point. I’ve included a simple how-to video for the Mendeley software (my personal favourite) below:

Some universities may ask you to include a bibliography, as opposed to a reference list. These two things are not the same . A bibliography is similar to a reference list, except that it also includes resources which informed your thinking but were not directly cited in your dissertation. So, double-check your brief and make sure you use the right one.

The very last piece of the puzzle is the appendix or set of appendices. This is where you’ll include any supporting data and evidence. Importantly, supporting is the keyword here.

Your appendices should provide additional “nice to know”, depth-adding information, which is not critical to the core analysis. Appendices should not be used as a way to cut down word count (see this post which covers how to reduce word count ). In other words, don’t place content that is critical to the core analysis here, just to save word count. You will not earn marks on any content in the appendices, so don’t try to play the system!

Time to recap…

And there you have it – the traditional dissertation structure and layout, from A-Z. To recap, the core structure for a dissertation or thesis is (typically) as follows:

  • Acknowledgments page

Most importantly, the core chapters should reflect the research process (asking, investigating and answering your research question). Moreover, the research question(s) should form the golden thread throughout your dissertation structure. Everything should revolve around the research questions, and as you’ve seen, they should form both the start point (i.e. introduction chapter) and the endpoint (i.e. conclusion chapter).

I hope this post has provided you with clarity about the traditional dissertation/thesis structure and layout. If you have any questions or comments, please leave a comment below, or feel free to get in touch with us. Also, be sure to check out the rest of the  Grad Coach Blog .

what is secondary research in dissertation

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The acknowledgements section of a thesis/dissertation

36 Comments

ARUN kumar SHARMA

many thanks i found it very useful

Derek Jansen

Glad to hear that, Arun. Good luck writing your dissertation.

Sue

Such clear practical logical advice. I very much needed to read this to keep me focused in stead of fretting.. Perfect now ready to start my research!

hayder

what about scientific fields like computer or engineering thesis what is the difference in the structure? thank you very much

Tim

Thanks so much this helped me a lot!

Ade Adeniyi

Very helpful and accessible. What I like most is how practical the advice is along with helpful tools/ links.

Thanks Ade!

Aswathi

Thank you so much sir.. It was really helpful..

You’re welcome!

Jp Raimundo

Hi! How many words maximum should contain the abstract?

Karmelia Renatee

Thank you so much 😊 Find this at the right moment

You’re most welcome. Good luck with your dissertation.

moha

best ever benefit i got on right time thank you

Krishnan iyer

Many times Clarity and vision of destination of dissertation is what makes the difference between good ,average and great researchers the same way a great automobile driver is fast with clarity of address and Clear weather conditions .

I guess Great researcher = great ideas + knowledge + great and fast data collection and modeling + great writing + high clarity on all these

You have given immense clarity from start to end.

Alwyn Malan

Morning. Where will I write the definitions of what I’m referring to in my report?

Rose

Thank you so much Derek, I was almost lost! Thanks a tonnnn! Have a great day!

yemi Amos

Thanks ! so concise and valuable

Kgomotso Siwelane

This was very helpful. Clear and concise. I know exactly what to do now.

dauda sesay

Thank you for allowing me to go through briefly. I hope to find time to continue.

Patrick Mwathi

Really useful to me. Thanks a thousand times

Adao Bundi

Very interesting! It will definitely set me and many more for success. highly recommended.

SAIKUMAR NALUMASU

Thank you soo much sir, for the opportunity to express my skills

mwepu Ilunga

Usefull, thanks a lot. Really clear

Rami

Very nice and easy to understand. Thank you .

Chrisogonas Odhiambo

That was incredibly useful. Thanks Grad Coach Crew!

Luke

My stress level just dropped at least 15 points after watching this. Just starting my thesis for my grad program and I feel a lot more capable now! Thanks for such a clear and helpful video, Emma and the GradCoach team!

Judy

Do we need to mention the number of words the dissertation contains in the main document?

It depends on your university’s requirements, so it would be best to check with them 🙂

Christine

Such a helpful post to help me get started with structuring my masters dissertation, thank you!

Simon Le

Great video; I appreciate that helpful information

Brhane Kidane

It is so necessary or avital course

johnson

This blog is very informative for my research. Thank you

avc

Doctoral students are required to fill out the National Research Council’s Survey of Earned Doctorates

Emmanuel Manjolo

wow this is an amazing gain in my life

Paul I Thoronka

This is so good

Tesfay haftu

How can i arrange my specific objectives in my dissertation?

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How to Write a Dissertation | A Guide to Structure & Content

A dissertation or thesis is a long piece of academic writing based on original research, submitted as part of an undergraduate or postgraduate degree.

The structure of a dissertation depends on your field, but it is usually divided into at least four or five chapters (including an introduction and conclusion chapter).

The most common dissertation structure in the sciences and social sciences includes:

  • An introduction to your topic
  • A literature review that surveys relevant sources
  • An explanation of your methodology
  • An overview of the results of your research
  • A discussion of the results and their implications
  • A conclusion that shows what your research has contributed

Dissertations in the humanities are often structured more like a long essay , building an argument by analysing primary and secondary sources . Instead of the standard structure outlined here, you might organise your chapters around different themes or case studies.

Other important elements of the dissertation include the title page , abstract , and reference list . If in doubt about how your dissertation should be structured, always check your department’s guidelines and consult with your supervisor.

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Table of contents

Acknowledgements, table of contents, list of figures and tables, list of abbreviations, introduction, literature review / theoretical framework, methodology, reference list.

The very first page of your document contains your dissertation’s title, your name, department, institution, degree program, and submission date. Sometimes it also includes your student number, your supervisor’s name, and the university’s logo. Many programs have strict requirements for formatting the dissertation title page .

The title page is often used as cover when printing and binding your dissertation .

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The acknowledgements section is usually optional, and gives space for you to thank everyone who helped you in writing your dissertation. This might include your supervisors, participants in your research, and friends or family who supported you.

The abstract is a short summary of your dissertation, usually about 150-300 words long. You should write it at the very end, when you’ve completed the rest of the dissertation. In the abstract, make sure to:

  • State the main topic and aims of your research
  • Describe the methods you used
  • Summarise the main results
  • State your conclusions

Although the abstract is very short, it’s the first part (and sometimes the only part) of your dissertation that people will read, so it’s important that you get it right. If you’re struggling to write a strong abstract, read our guide on how to write an abstract .

In the table of contents, list all of your chapters and subheadings and their page numbers. The dissertation contents page gives the reader an overview of your structure and helps easily navigate the document.

All parts of your dissertation should be included in the table of contents, including the appendices. You can generate a table of contents automatically in Word.

If you have used a lot of tables and figures in your dissertation, you should itemise them in a numbered list . You can automatically generate this list using the Insert Caption feature in Word.

If you have used a lot of abbreviations in your dissertation, you can include them in an alphabetised list of abbreviations so that the reader can easily look up their meanings.

If you have used a lot of highly specialised terms that will not be familiar to your reader, it might be a good idea to include a glossary . List the terms alphabetically and explain each term with a brief description or definition.

In the introduction, you set up your dissertation’s topic, purpose, and relevance, and tell the reader what to expect in the rest of the dissertation. The introduction should:

  • Establish your research topic , giving necessary background information to contextualise your work
  • Narrow down the focus and define the scope of the research
  • Discuss the state of existing research on the topic, showing your work’s relevance to a broader problem or debate
  • Clearly state your objectives and research questions , and indicate how you will answer them
  • Give an overview of your dissertation’s structure

Everything in the introduction should be clear, engaging, and relevant to your research. By the end, the reader should understand the what , why and how of your research. Not sure how? Read our guide on how to write a dissertation introduction .

Before you start on your research, you should have conducted a literature review to gain a thorough understanding of the academic work that already exists on your topic. This means:

  • Collecting sources (e.g. books and journal articles) and selecting the most relevant ones
  • Critically evaluating and analysing each source
  • Drawing connections between them (e.g. themes, patterns, conflicts, gaps) to make an overall point

In the dissertation literature review chapter or section, you shouldn’t just summarise existing studies, but develop a coherent structure and argument that leads to a clear basis or justification for your own research. For example, it might aim to show how your research:

  • Addresses a gap in the literature
  • Takes a new theoretical or methodological approach to the topic
  • Proposes a solution to an unresolved problem
  • Advances a theoretical debate
  • Builds on and strengthens existing knowledge with new data

The literature review often becomes the basis for a theoretical framework , in which you define and analyse the key theories, concepts and models that frame your research. In this section you can answer descriptive research questions about the relationship between concepts or variables.

The methodology chapter or section describes how you conducted your research, allowing your reader to assess its validity. You should generally include:

  • The overall approach and type of research (e.g. qualitative, quantitative, experimental, ethnographic)
  • Your methods of collecting data (e.g. interviews, surveys, archives)
  • Details of where, when, and with whom the research took place
  • Your methods of analysing data (e.g. statistical analysis, discourse analysis)
  • Tools and materials you used (e.g. computer programs, lab equipment)
  • A discussion of any obstacles you faced in conducting the research and how you overcame them
  • An evaluation or justification of your methods

Your aim in the methodology is to accurately report what you did, as well as convincing the reader that this was the best approach to answering your research questions or objectives.

Next, you report the results of your research . You can structure this section around sub-questions, hypotheses, or topics. Only report results that are relevant to your objectives and research questions. In some disciplines, the results section is strictly separated from the discussion, while in others the two are combined.

For example, for qualitative methods like in-depth interviews, the presentation of the data will often be woven together with discussion and analysis, while in quantitative and experimental research, the results should be presented separately before you discuss their meaning. If you’re unsure, consult with your supervisor and look at sample dissertations to find out the best structure for your research.

In the results section it can often be helpful to include tables, graphs and charts. Think carefully about how best to present your data, and don’t include tables or figures that just repeat what you have written  –  they should provide extra information or usefully visualise the results in a way that adds value to your text.

Full versions of your data (such as interview transcripts) can be included as an appendix .

The discussion  is where you explore the meaning and implications of your results in relation to your research questions. Here you should interpret the results in detail, discussing whether they met your expectations and how well they fit with the framework that you built in earlier chapters. If any of the results were unexpected, offer explanations for why this might be. It’s a good idea to consider alternative interpretations of your data and discuss any limitations that might have influenced the results.

The discussion should reference other scholarly work to show how your results fit with existing knowledge. You can also make recommendations for future research or practical action.

The dissertation conclusion should concisely answer the main research question, leaving the reader with a clear understanding of your central argument. Wrap up your dissertation with a final reflection on what you did and how you did it. The conclusion often also includes recommendations for research or practice.

In this section, it’s important to show how your findings contribute to knowledge in the field and why your research matters. What have you added to what was already known?

You must include full details of all sources that you have cited in a reference list (sometimes also called a works cited list or bibliography). It’s important to follow a consistent reference style . Each style has strict and specific requirements for how to format your sources in the reference list.

The most common styles used in UK universities are Harvard referencing and Vancouver referencing . Your department will often specify which referencing style you should use – for example, psychology students tend to use APA style , humanities students often use MHRA , and law students always use OSCOLA . M ake sure to check the requirements, and ask your supervisor if you’re unsure.

To save time creating the reference list and make sure your citations are correctly and consistently formatted, you can use our free APA Citation Generator .

Your dissertation itself should contain only essential information that directly contributes to answering your research question. Documents you have used that do not fit into the main body of your dissertation (such as interview transcripts, survey questions or tables with full figures) can be added as appendices .

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Primary Research vs Secondary Research: A Comparative Analysis

Understand the differences between primary research vs secondary research. Learn how they can be used to generate valuable insights.

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Primary research and secondary research are two fundamental approaches used in research studies to gather information and explore topics of interest. Both primary and secondary research offer unique advantages and have their own set of considerations, making them valuable tools for researchers in different contexts.

Understanding the distinctions between primary and secondary research is crucial for researchers to make informed decisions about the most suitable approach for their study objectives and available resources.

What is Primary Research?

Primary research refers to the collection and analysis of data directly from original sources. It involves gathering information directly to address specific research objectives and generate new insights. This research method conducts surveys, interviews, observations, experiments, or focus groups to obtain data that is relevant to the research question at hand. By engaging directly with subjects or sources, primary research provides firsthand and up-to-date information, allowing researchers to have control over the data collection process and adjust it to their specific needs.

Types of Primary Research

There are several types of primary research methods commonly used in various fields:

Surveys are the systematic collection of data through questionnaires or interviews, aiming to gather information from a large number of participants. Surveys can be conducted in person, over the phone, through mail, or online.

Interviews entail direct one-on-one or group interactions with individuals or key informants to obtain detailed information about their experiences, opinions, or expertise. Interviews can be structured (using predetermined questions) or unstructured (allowing for open-ended discussions).

Observations

Observational research carefully observes and documents behaviors, interactions, or phenomena in real-life settings. It can be done in a participant or non-participant manner, depending on the level of involvement of the researcher.

Data analysis

Examining and interpreting collected data, data analysis uncovers patterns, trends, and insights, providing a deeper understanding of the research topic. It enables drawing meaningful conclusions for decision-making and guides further research.

Focus groups

Focus groups facilitated group discussions with a small number of participants who shared their opinions, attitudes, and experiences on a specific topic. This method allows for interactive and in-depth exploration of a subject.

Benefits of Primary Research

Original and specific data: Primary research provides first hand data directly relevant to the research objectives, ensuring its freshness and specificity to the research context.

Control over data collection: Researchers have control over the design, implementation, and data collection process, allowing them to adapt the research methods and instruments to suit their needs.

Depth of understanding: Primary research methods, such as interviews and focus groups, enable researchers to gain a deep understanding of participants’ perspectives, experiences, and motivations.

Validity and reliability: By directly collecting data from original sources, primary research enhances the validity and reliability of the findings, reducing potential biases associated with using secondary or existing data.

Challenges of Primary Research

Time and Resource-intensive: Primary research requires careful planning, data collection, analysis, and interpretation. It may require recruiting participants, conducting interviews or surveys, and analyzing data, all of which require time and resources.

Sampling limitations: Primary research often relies on sampling techniques to select participants. Ensuring a representative sample that accurately reflects the target population can be challenging, and sampling biases may affect the generalizability of the findings.

Subjectivity: The involvement of researchers in primary research methods, such as interviews or observations, introduces the potential for subjective interpretations or biases that can influence the data collection and analysis process.

Limited generalizability: Findings from primary research may have limited generalizability due to the specific characteristics of the sample or context. It is essential to acknowledge the scope and limitations of the findings and avoid making broad generalizations beyond the studied sample or context.

What is Secondary Research?

It is a method of research that relies on data that is readily available, rather than gathering new data through primary research methods. Secondary research relies on reviewing and analyzing sources such as published studies, reports, articles, books, government databases, and online resources to extract relevant information for a specific research objective.

Sources of Secondary Research

Published studies and academic journals.

Researchers can review published studies and academic journals to gather information, data, and findings related to their research topic. These sources often provide comprehensive and in-depth analyses of specific subjects.

Reports and white papers

Reports and white papers produced by research organizations, government agencies, and industry associations provide valuable data and insights on specific topics or sectors. These documents often contain statistical data, market research, trends, and expert opinions.

Books and reference materials

Books and reference materials written by experts in a particular field can offer comprehensive overviews, theories, and historical perspectives that contribute to secondary research.

Online databases

Online databases, such as academic libraries, research repositories, and specialized platforms, provide access to a vast array of published research articles, theses, dissertations, and conference proceedings.

Benefits of Secondary Research

Time and Cost-effectiveness: Secondary research saves time and resources since the data and information already exist and are readily accessible. Researchers can utilize existing resources instead of conducting time-consuming primary research.

Wide range of data: Secondary research provides access to a wide range of data sources, including large-scale surveys, census data, and comprehensive reports. This allows researchers to explore diverse perspectives and make comparisons across different studies.

Comparative analyses: Researchers can compare findings from different studies or datasets, allowing for cross-referencing and verification of results. This enhances the robustness and validity of research outcomes.

Ethical considerations: Secondary research does not involve direct interaction with participants, which reduces ethical concerns related to privacy, informed consent, and confidentiality.

Challenges of Secondary Research

Data availability and quality: The availability and quality of secondary data can vary. Researchers must critically evaluate the credibility, reliability, and relevance of the sources to ensure the accuracy of the information used in their research.

Limited control over data: Researchers have limited control over the design, collection methods, and variables included in the secondary data. The data may not perfectly align with the research objectives, requiring careful selection and analysis.

Potential bias and outdated information: Secondary data may contain inherent biases or limitations introduced by the original researchers. Additionally, the data may become outdated, and newer information or developments may not be captured.

Lack of customization: Since secondary data is collected for various purposes, it may not perfectly align with the specific research needs. Researchers may encounter limitations in terms of variables, definitions, or granularity of data.

Comparing Primary and Secondary Research

Primary research vs secondary research, examples of primary and secondary research, examples of primary research.

  • Conducting a survey to collect data on customer satisfaction and preferences for a new product directly from the target audience.
  • Designing and conducting an experiment to test the effectiveness of a new teaching method by comparing the learning outcomes of students in different groups.
  • Observing and documenting the behavior of a specific animal species in its natural habitat to gather data for ecological research.
  • Organizing a focus group with potential consumers to gather insights and feedback on a new advertising campaign.
  • Conducting interviews with healthcare professionals to understand their experiences and perspectives on a specific medical treatment.

Examples of Secondary Research

  • Accessing a market research report to gather information on consumer trends, market size, and competitor analysis in the smartphone industry.
  • Using existing government data on unemployment rates to analyze the impact of economic policies on employment patterns.
  • Examining historical records and letters to understand the political climate and social conditions during a particular historical event.
  • Conducting a meta-analysis of published studies on the effectiveness of a specific medication to assess its overall efficacy and safety.

How to Use Primary and Secondary Research Together

Having explored the distinction between primary research vs secondary research, the integration of these two approaches becomes a crucial consideration. By incorporating primary and secondary research, a comprehensive and well-informed research methodology can be achieved. The utilization of secondary research provides researchers with a broader understanding of the subject, allowing them to identify gaps in knowledge and refine their research questions properly.

Primary research methods, such as surveys or interviews, can then be employed to collect new data that directly address these research questions. The findings from primary research can be compared and validated against the existing knowledge obtained through secondary research. By combining the insights from both types of research, researchers can fill knowledge gaps, strengthen the reliability of their findings through triangulation, and draw meaningful conclusions that contribute to the overall understanding of the subject matter.

Ethical Considerations for Primary and Secondary Research

In primary research, researchers must obtain informed consent from participants, ensuring they are fully aware of the study’s purpose, procedures, and any potential risks or benefits involved. Confidentiality and anonymity should be maintained to safeguard participants’ privacy. Researchers should also ensure that the data collection methods and research design are conducted in an ethical manner, adhering to ethical guidelines and standards set by relevant institutional review boards or ethics committees.

In secondary research, ethical considerations primarily revolve around the proper and responsible use of existing data sources. Researchers should respect copyright laws and intellectual property rights when accessing and using secondary data. They should also critically evaluate the credibility and reliability of the sources to ensure the validity of the data used in their research. Proper citation and acknowledgment of the original sources are essential to maintain academic integrity and avoid plagiarism.

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Advanced OneSearch

What is onesearch .

OneSearch  is the University Library's searching tool to locate book, ebooks, articles, videos and more provided by the Library. OneSearch has been adopted by all 23 CSU libraries giving the CSU system a shared platform to collaborate and share resources. 

What am I searching with OneSearch? 

By default, with OneSearch you are searching the following University Library collections together: 

Articles  - A interdisciplinary collection of millions of articles from numerous databases and providers. Note that this will not show all articles from all databases. 

Books and Media (CSUN)  - Books, ebooks, DVDs, music, streaming media and more available through the University Library. This also includes material located in the Teacher Curriculum Center, Music & Media, Map Library, and Special Collections & Archives.

Additionally the following collections are not included in the default search, but can be selected by the user: 

Course Reserves  - Course materials placed in the library by professors and available for short term checkout. 

All CSU Libraries (CSU+) - Includes the books and media collections of all 23 campus libraries as well as articles that can be requested through Interlibrary Loan. 

OneSearch Advanced Search

Use the Advanced Search feature to help you find specific items by title or author name, material type or publication date range.  Click on Advanced Search under "More Search Options" in the OneSearch box on the library home page.  If you are in One Search, click on "Advanced Search" to the right of the search box.   To learn more advanced search strategies, click on the search strategy tips tab on the left.  

Setting Up Google Scholar with Your CSUN ID

When you search in Google Scholar, you will see links and abstracts for articles that are both open access (free) and those that are behind paywalls.  If an article is not open access, but is part of one of a CSUN subscription that allows full access, you will be able to link to the full article if you set up your Google Scholar to use your CSUN account as a proxy.   Open the PDF below for step by step instructions (it is very easy and quick!) 

  • Google Scholar Set-Up for CSUN Holdings

Using Citations to Find Articles

If the article isn't available full text in the database you are searching, click Check for Availability. A new window will open to see if we have access to the full text through another database or in print.

  • OneSearch: Steps to Access Full Text of Articles
  • Search Citation (Citation Linker) Find a specific journal article, journal or book by citation information
  • Scopus This link opens in a new window A citation and abstract database that covers a wide range of disciplines. Allows search by author and institution, includes citation data, and allows for in-depth searching on a concept or topic.

Searching Dissertations and Theses

  • Dissertations & Theses (ProQuest) This link opens in a new window Collection of scholarly research in the Humanities and Social Sciences, covering more than 1 million dissertations and theses.
  • EBSCO Open Dissertations This link opens in a new window Search thousands of freely available dissertations
  • ScholarWorks (CSUN) ScholarWorks Open Access Repository (SOAR) contains scholarship created by the CSUN community, including faculty publications and reports, student theses and dissertations, university archives, and open access journals.

Video Resources

Find videos.

  • Streaming Video LibGuide :  This online streaming video guide provides resources for finding and using streaming video material, from both the University Library and around the web .

ERIC: Key Database

What is eric.

ERIC (Education Resource Information Center) is an online database that contains more than 1.6 million records and links to more than 631,000 full-text documents records for a variety of source types, including journal articles, books, conference papers, curriculum guides, policy papers and more an education-specific thesaurus containing over 11,700 terms. 

Curriculum guides, units of study, and lesson plans can also be found in the ERIC  collection of educational materials.  The online index to the ERIC collection can be accessed using the “Databases A-Z” link from the Library home page at http://library.csun.edu .    The best strategy to use to identify curriculum guides/lesson plans in ERIC is to combine your subject with the phrase “lesson planning” or “curriculum planning”.

How do I access ERIC?

You can use three versions of ERIC.  All provide access to the same data, but their interfaces are different.   ERIC (EBSCO) and ERIC (ProQuest) are by subscription. ERIC (U.S. Department of Education) links to the freely available version of ERIC.  Scroll down to see videos on how to use each interface and their different features to help you choose which best fits your research needs and preferred interface.  

Other Databases Specializing in Education Topics

These databases focus on publications within the field of education. 

Databases Specializing in Sociology, Psychology or Multi-subject Topics

Use these databases when looking at education issues form an interdisciplinary perspective for subject-specific perspectives on education issues

Databases Focusing Global Majority Perspectives

Citation justice and research .

Citation Justice or Inclusive Citation is a practice rooted in theories of intersectionality. Through citation justice, scholars engage in critical awareness of how the systems of academic publication create barriers to equity for all perspectives to be heard. A citation justice practice works to remedy these injustices through purposeful use of diverse citations and critical expansion of definitions of authority that were historically created to exclude or silence.  One strategy is to include in your research databases that are curated to provide research from the lens of specific identities based on ethnicity, culture, race, gender, or other factors.

Using ERIC (Department of Education)

Using ERIC (EBSCO)

Using ERIC (ProQuest)

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Ph.D. in Education: Curriculum and Instruction

This emphasis area is for students interested in developing expertise in teaching and teacher education, curricular development and implementation, subject specific areas (e.g., English, social studies, science, mathematics, and other areas), and/or issues in pre-K through college education.

Develop evidence-based, real-world solutions that will empower your students

Admission deadlines.

Applications and all associated documents must be received by the following dates to be considered. Fall Semester: July 1 | Spring Semester: Oct. 1.

About Our Program

This emphasis area is for students interested in developing expertise in teaching and teacher education, curricular development and implementation in subject and/or grade specific areas (e.g., English, social studies, elementary, secondary), and/or issues that reach across education. Individuals pursuing this degree may go on to pursue careers as researchers and teacher educators, become advanced teachers or instructional coaches within schools, or become curriculum specialists working in a variety of contexts. Courses will be selected from the student’s area of focus and can address any of the following areas:

  • Curriculum and assessment theory & development
  • Discipline or grade-level specific focus
  • Teacher education and leadership
  • Advanced pedagogical development
  • Cross-categorical courses and special topics courses may also be selected in consultation with your advisor

All questions regarding application and admission may be directed to Dr. Jennifer Mahon, doctoral program coordinator, at [email protected] .

Request More Information

Program information.

The Curriculum & Instruction area of emphasis is guided by the general framework found in the  Doctoral Program in Education Application Handbook . The manual provides general information about doctoral concentrations offered in the College of Education. This page will provide you with specific information that is unique to the C&I Program.

  • Undergraduate and Graduate GPA 3.00 (university requirements)
  • Preference for applicants who hold a master's degree from a regionally accredited institution in an area appropriately related to education. High achieving applicants who possess only a Bachelor's degree from a regionally accredited institution will be considered. Emphasis of prior degree area(s) should be appropriately related to education.
  • Program application form (included in COEHD doctoral application manual)
  • Complete vita/resume
  • Sample of scholarly writing
  • Essay of intent - should include qualifications for completing a doctoral degree and reasons for pursuing the degree
  • International Studies: TOEFL score of 550 (unless you have a college degree from a U.S. institution)
  • Three letters of recommendation from professionals qualified to judge potential for success in doctoral work
  • Preferred: at least three years teaching or commensurate experience

All questions regarding application and admission may be directed to Dr. Jennifer Mahon, at  [email protected] .

Admissions Deadlines: July 1 for Fall and Oct. 1 for Spring

 All materials are submitted through the University's   application portal . Once you create your account, go back to MyNevada to log in and start your application. 

If you miss the application deadline, but would like to enroll in courses prior to an admission decision, you may still apply to take courses through the Graduate School under Graduate Special student status. However, please note, this does not guarantee you acceptance to the program, and the courses may not count towards the Ph.D. unless you have consulted with a C&I faculty member.

Program Structure

The Doctor of Philosophy (Ph.D.) program requires a minimum of 72 credits beyond the baccalaureate degree, which includes a minimum of 12 credits of dissertation. Of the remaining 72 credits, a maximum of 24 credits (with grades of B or better) may be applied from a master's degree program or previous post-baccalaureate graduate studies program toward the doctoral degree. These credits must be approved by your chair, the College of Education Doctoral Director of Graduate Study, and the Dean of the Graduate School. Credit for completion of a thesis or special project may not be included. There is no limit on the number of units transferred when student earns master’s en route to Ph.D.

At least 30 credits of 700-level courses beyond the bachelor's degree, exclusive of dissertation credits, are required for the Ph.D. degree. Degree requirements must be completed within 8 years of admission to the program.

24 credits: Research and required core

  • Doctoral Seminar in Education

Required Research Courses:

  • One Quantitative research course
  • One Qualitative research course
  • Program Development and Evaluation
  • Survey Research in Education
  • Research Applications in Education
  • Mixed Methods Research in Education
  • Special topics research course such as Single Subject Design
  • Others from outside COE (with approval)
  • Lower level courses such as EDRS 640 and EDRS 700 or equivalents are prerequisites
  • Course names and requirements are subject to change. Please visit the course catalog for the most current information.

36 credits(dependent upon number of dissertation credits carried): Area of emphasis

Coursework is determined by the Advisory/Examining Committee in close consultation with the student. Credits brought in from Master’s degree may apply to area of emphasis.

Minimum of 12 credits: Dissertation

The dissertation is the culminating experience for the doctoral degree. It represents an independent research project that makes a contribution to the field of study.

Coursework earned as part of a master’s degree can count toward the area of emphasis, as well as toward the research or cognate areas, depending on relevance. Decisions about prior coursework are approved by your chair and your Advisory/Examining Committee.

Our program goal is for all students to complete the doctoral degree within 5-6 years. Research has shown that students who work on this trajectory have the highest chance of ultimately completing their doctoral studies. The best way to meet this objective is full-time studies; however, we have students in our program who are part-time students. You will be advised to work closely with your initial advisor and ultimately your chair to develop a timeline and program of study that meets your career goal and is most likely to result in completion.

Looking for a Graduate Assistantship?

The College of Education & Human Development has a limited number of Graduate Assistantships for full-time students admitted to masters or doctoral programs. 

Program Faculty

Elizabeth Xeng De Los Santos

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Standout grad eyes career at nexus of biomedical, preclinical research

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College’s outstanding undergraduate of spring 2024 focused his honors thesis on sex-based differences in sleep

As an undergraduate researcher, Grant Mannino has helped advance scientific understanding of sleep, perhaps to the detriment of his own volume of sleep.

Mannino is graduating this week with a double major in psychology and neuroscience , summa cum laude . He has been designated as the spring 2024 outstanding undergraduate of the College of Arts and Sciences.

While pursuing his degree, he has contributed more than 1,500 hours of undergraduate research, co-authored two peer-reviewed manuscripts, is first author of a manuscript under review, and has contributed to four other manuscripts and a book chapter.

Mannino, who went to high school in the Denver metro area, recently answered five questions from this magazine. Those queries and his responses appear below:

Question: If you were to briefly summarize the results of your honors thesis to a lay audience, what would you say?

Glen Krutz and Grant Mannino

College of Arts and Sciences Dean Glen Krutz (left) talks with Grant Mannino, the college's spring 2024 outstanding graduate, about his research and future plans. (Photo: Kylie Clarke)

Mannino : Essentially, sleep is being increasingly recognized as an important mediator of disease and has thus gained more attention as an outcome measure in studies of various subdisciplines of biomedical research (e.g., neuroscience). In my thesis, I found significant biological sex differences in the sleep of male and female mice (267 total) commonly used in research.

Specifically, female mice slept less than their male counterparts. Historically, however, female animals are underrepresented in biomedical research and underlying sex differences—as previously described—are rarely taken into account in data analyses.

In accordance with the National Institute of Health’s (NIH) initiative to improve rigor and reproducibility in biomedical research, I used these data to demonstrate that investigators should account for underlying sex differences when interpreting sleep in the context of disease models.

Question: When did you realize that you wanted to pursue a career in science?

Mannino : I’ve always had some natural interest in medicine but didn’t realize that I wanted to pursue a career in science until I joined a laboratory here at CU. Biomedical research provides this unique intersection between medicine and preclinical research that I really enjoy.

Simply spending as much time as I have in my lab has just solidified my desire to pursue a career in science.

Question: I understand that you mentor other undergraduate students; what motivates you to do this, and how do you find the time?

Mannino : I’ve had the opportunity to work in a big lab that often hosts students from summer programs and internships from various institutions/backgrounds. Once I had established proficiency in certain research techniques, I sought to serve as a peer mentor for newer/rotating students with the goal of helping them with their projects while building relationships and enriching their experience in the lab.

Question: You are hoping to pursue an MD/PhD; what is your hope for your career beyond that?

Mannino : Up to this point, I’ve largely been on the discovery side of research, where I’ve been interpreting results and disseminating findings. Whether I end up going the MD/PhD route or just doing a PhD, I’d definitely love to end up more on the implementation side of research. This way, I could potentially see some of the novel interventions/strategies that I’m familiar with actually improve the life of patients.

Question: Is there anything about your time at CU Boulder that was especially meaningful to you?

Mannino : The relationships I’ve been able to develop at CU have been (by far) the most meaningful to me. I feel extremely lucky to have spent the past few years working for two professors (Dr. Rachel Rowe and Dr. Mark Opp) who are both amazing people, mentors and scientists.

I’ve also been fortunate enough to build relationships across different areas of the same community with my friends, classmates, research colleagues and professors. I think that the culmination of all these relationships has shaped my undergraduate experience in the most meaningful way.

Top image: College of Arts and Sciences Dean Glen Krutz and Grant Mannino (Photo: Kylie Clarke)

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Purdue University Graduate School

Comparison of Soil Carbon Dynamics Between Restored Prairie and Agricultural Soils in the U.S. Midwest

Globally, soils hold more carbon than both the atmosphere and aboveground terrestrial biosphere combined. Changes in land use and land cover have the potential to alter soil carbon cycling throughout the soil profile, from the surface to meters deep, yet most studies focus only on the near surface impact ( 3 and C 4 photosynthetic pathway plant community composition. Comparative analysis of edaphic properties and soil carbon suggests that deep loess deposits in Nebraska permit enhanced water infiltration and SOC deposition to depths of ~100 cm in 60 years of prairie restoration. In Illinois, poorly drained, clay/lime rich soils on glacial till and a younger restored prairie age (15 years) restricted the influence of prairie restoration to the upper 30 cm. Comparing the δ 13 C values of SOC and SIC in each system demonstrated that SIC at each site is likely of lithogenic origin. This work indicates that the magnitude of influence of restoration management is dependent on edaphic properties inherited from geological and geomorphological controls. Future work should quantify root structures and redox properties to better understand the influence of rooting depth on soil carbon concentrations. Fast-cycling C dynamics can be assessed using continuous, in-situ CO 2 and O 2 soil gas concentration changes. The secondary objective of my thesis was to determine if manual, low temporal resolution gas sampling and analysis are a low cost and effective means of measuring soil O 2 and CO 2 , by comparing it with data from in-situ continuous (hourly) sensors. Manual analysis of soil CO 2 and O 2 from field replicates of buried gas collection cups resulted in measurement differences from the continuous sensors. Measuring CO2 concentration with manual methods often resulted in higher concentrations than hourly, continuous measurements across all sites. Additionally, O 2 concentrations measured by manual methods were higher than hourly values in the restored prairie and less in agricultural sites. A variety of spatial variability, pressure perturbations, calibration offsets, and system leakage influences on both analysis methods could cause the discrepancy.

NSF Grant 1331906

Degree type.

  • Master of Science
  • Earth, Atmospheric and Planetary Sciences

Campus location

  • West Lafayette

Advisor/Supervisor/Committee Chair

Additional committee member 2, additional committee member 3, additional committee member 4, additional committee member 5, usage metrics.

  • Environmental biogeochemistry
  • Soil chemistry and soil carbon sequestration (excl. carbon sequestration science)

CC BY 4.0

Mathematics

2023-2024 grad student awards.

Bor-Luh Lin Thesis Award  

  • Ngoc Anh Phan

2023-24 Outstanding Teaching Assistant Awards:

  • Edward White
  • Adriana Fernandez Quero
  • Matthew Barber
  • Jacob Van Grinsven
  • Joseph Small
  • Jose David Beltran Lizarazo

Fall 23 Ballad and Seashore Dissertation Fellowship

  • Fatou Kineh Ndow
  • Michael Loren Davis

Spring 24 Ballad and Seashore Dissertation Fellowship

  • Niki Amaraweera Kalutotage

Fall 23 Graduate College Post-Comprehensive Research Fellowship

  • Juan Felipe Ariza Mejia

Casey Anna Stone

Spring 24 Graduate College Post-Comprehensive Research Fellowship

  • Michele Capovilla-Searle

2024 CLAS Dissertation Writing Fellowship

Community Engagement Graduate Assistantship for Iowa Sciences Academy  

  • Joseph Starr

Community Engagement ISA award poster

IMAGES

  1. 15 Secondary Research Examples (2024)

    what is secondary research in dissertation

  2. Secondary Research: Definition, Methods & Examples

    what is secondary research in dissertation

  3. How To Do Your Dissertation Secondary Research?

    what is secondary research in dissertation

  4. Writing A Dissertation With Secondary Data

    what is secondary research in dissertation

  5. Writing A Dissertation With Secondary Data

    what is secondary research in dissertation

  6. Writing A Dissertation With Secondary Data

    what is secondary research in dissertation

VIDEO

  1. Primary and Secondary Data

  2. Dissertation Tutorial: Primary Research

  3. How to do Master's Dissertation using Secondary Data? by Prof KS Hari

  4. Difference between Primary and Secondary Data in Research

  5. Advantages of Secondary Data

  6. Secondary Research

COMMENTS

  1. What is Secondary Research?

    Secondary research is a research method that uses data that was collected by someone else. In other words, whenever you conduct research using data that already exists, you are conducting secondary research. On the other hand, any type of research that you undertake yourself is called primary research. Example: Secondary research.

  2. Primary vs Secondary Research

    Secondary Research. Secondary research or desk-based research is the second type of research you could base your research methodology in a dissertation on. This type of research reviews and analyses existing research studies to improve the overall authenticity of the research.

  3. Secondary Research: Definition, Methods & Examples

    Secondary research is a research method that involves using already existing data. Existing data is summarized and collated to increase the overall effectiveness of the research. One of the key advantages of secondary research is that it allows us to gain insights and draw conclusions without having to collect new data ourselves. This can save ...

  4. Secondary Research

    Secondary research which goes beyond literature reviews. For some dissertations/major projects there might only be a literature review (discussed above).For others there could be a literature review followed by primary research and for others the literature review might be followed by further secondary research.. You may be asked to write a literature review which will form a background ...

  5. What is Secondary Research? + [Methods & Examples]

    Common secondary research methods include data collection through the internet, libraries, archives, schools and organizational reports. Online Data. Online data is data that is gathered via the internet. In recent times, this method has become popular because the internet provides a large pool of both free and paid research resources that can ...

  6. How To Do Secondary Research or a Literature Review

    Secondary research is also used to justify the need for primary research as well as to justify and support other activities. For example, secondary research may be used to support a proposal to modernize a manufacturing plant, to justify the use of newly a developed treatment for cancer, to strengthen a business proposal, or to validate points ...

  7. Dissertations 4: Methodology: Methods

    Virtually all research will use secondary sources, at least as background information. Often, especially at the postgraduate level, it will also use primary sources - secondary and/or primary data. ... Resources providing guidance on doing dissertation research during the pandemic: Online research methods; Secondary data sources; Webinars ...

  8. Secondary Research: Definition, Methods & Examples

    Dissertations from students also can be submitted to research journals, making these places useful places to see the latest insights from a new generation of academics. ... Secondary research needs to be verified and interpreted - Where there's a lot of data from one source, a researcher needs to review and analyze it. The data may need to ...

  9. How to do your dissertation secondary research in 4 steps

    In contrast, secondary research involves data that has been collected by somebody else previously. This type of data is called "past data" and is usually accessible via past researchers, government records, and various online and offline resources. So to recap, secondary research involves re-analysing, interpreting, or reviewing past data.

  10. How To Do Secondary Research or a Literature Review

    A literature review ("lit review" for short) is a specific type of secondary research used mainly in academic or scholarly settings. It consists of a compilation of the relevant scholarly materials (not popular materials such as news articles or general websites) on your subject, which you then read, synthesize, and cite as needed within your assignment, paper, thesis, or dissertation.

  11. How to Analyse Secondary Data for a Dissertation

    The process of data analysis in secondary research. Secondary analysis (i.e., the use of existing data) is a systematic methodological approach that has some clear steps that need to be followed for the process to be effective. In simple terms there are three steps: Step One: Development of Research Questions. Step Two: Identification of dataset.

  12. What is Secondary Research?

    Secondary research enables you to explore a vast array of sources, including academic journals, books, reports, and databases. This wide range of materials allows for a comprehensive and diverse exploration of your research topic. Secondary research allows you to validate and verify your own findings and arguments.

  13. Write Your Dissertation Using Only Secondary Research

    Secondary research is available in many different places and it's important to explore all areas so you can be sure you're looking at research you can trust. If you're just starting your dissertation you might be feeling a little overwhelmed with where to begin but once you've got your subject clarified, it's time to get researching!

  14. Dissertation Secondary Research In 4 Steps Explained

    Step 1: You need to frame out your research questions. Yes, correct!! Secondary research will begin with the framing of research questions right after you have settled on the topic of investigation. Now your job is to find the research gap in the literature that will create a strong base for framing the research questions.

  15. Secondary Research Advantages, Limitations, and Sources

    Secondary research is usually part of exploratory market research designs. The connection between the specific purpose that originates the research is what differentiates secondary research from primary research. Primary research is designed to address specific problems. However, analysis of available secondary data should be a prerequisite to ...

  16. Secondary Qualitative Research Methodology Using Online Data within the

    In addition to the challenges of secondary research as mentioned in subsection Secondary Data and Analysis, in current research realm of secondary analysis, there is a lack of rigor in the analysis and overall methodology (Ruggiano & Perry, 2019). This has the pitfall of possibly exaggerating the effects of researcher bias (Thorne, 1994, 1998 ...

  17. Significance and Benefits of a Secondary Research Dissertation

    The main benefit of utilizing secondary research in dissertations is its time and cost efficiency. Unlike primary research, which can be both time-consuming and expensive, secondary research relies on existing data that is readily available. This eliminates the need for data collection and expensive surveys.

  18. Dissertation Structure & Layout 101 (+ Examples)

    Time to recap…. And there you have it - the traditional dissertation structure and layout, from A-Z. To recap, the core structure for a dissertation or thesis is (typically) as follows: Title page. Acknowledgments page. Abstract (or executive summary) Table of contents, list of figures and tables.

  19. How to Write a Dissertation

    The structure of a dissertation depends on your field, but it is usually divided into at least four or five chapters (including an introduction and conclusion chapter). The most common dissertation structure in the sciences and social sciences includes: An introduction to your topic. A literature review that surveys relevant sources.

  20. PDF A Complete Dissertation

    dissertation. Reason The introduction sets the stage for the study and directs readers to the purpose and context of the dissertation. Quality Markers A quality introduction situates the context and scope of the study and informs the reader, providing a clear and valid representation of what will be found in the remainder of the dissertation.

  21. Primary Research vs Secondary Research: A Comparative Analysis

    09/01/2023. Primary research and secondary research are two fundamental approaches used in research studies to gather information and explore topics of interest. Both primary and secondary research offer unique advantages and have their own set of considerations, making them valuable tools for researchers in different contexts.

  22. Secondary Data in Research

    In simple terms, secondary data is every. dataset not obtained by the author, or "the analysis. of data gathered b y someone else" (Boslaugh, 2007:IX) to be more sp ecific. Secondary data may ...

  23. PDF Secondary Research

    secondary research also is the cheapest and quickest form of market research. You ignore or skimp on it at your peril. Its range of applica-tion is limited only by your ingenuity. It is helpful to distinguish between internal and external secondary research. Internal secondary data consist of information gathered else-

  24. Finding Articles, Books, Videos, and Theses/Dissertations

    Education Research Complete (EBSCO) This link opens in a new window Bibliographic and full-text database covering scholarly research and information relating to all areas of education. Provides indexing and abstracts for thousands of journals, as well as full text for over one thousand journals, books, monographs, and education-related conference papers.

  25. Ph.D. in Education: Curriculum and Instruction

    This emphasis area is for students interested in developing expertise in teaching and teacher education, curricular development and implementation, subject specific areas (e.g., English, social studies, science, mathematics, and other areas), and/or issues in pre-K through college education. This ...

  26. Standout grad eyes career at nexus of biomedical, preclinical research

    Mannino: Essentially, sleep is being increasingly recognized as an important mediator of disease and has thus gained more attention as an outcome measure in studies of various subdisciplines of biomedical research (e.g., neuroscience).In my thesis, I found significant biological sex differences in the sleep of male and female mice (267 total) commonly used in research.

  27. Ateneo Economics Department honors the best undergraduate research in

    The success of these research endeavors wouldn't have been possible without the guidance and support of dedicated thesis advisers. Dr. Maire Carroline Magante, Dr. Edsel L. Beja Jr., and Dr. Rosalina P. Tan were acknowledged for their invaluable mentorship, nurturing the academic growth of the students.

  28. Comparison of Soil Carbon Dynamics Between Restored Prairie and

    This research bias toward shallow soil carbon cycling has ramifications for understanding the full impacts of agricultural and restoration management practices on soil organic and inorganic carbon dynamics. ... The secondary objective of my thesis was to determine if manual, low temporal resolution gas sampling and analysis are a low cost and ...

  29. 2023-2024 Grad Student Awards

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