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Essay on Media: Short and Long Sample Essays

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  • Updated on  
  • Dec 18, 2023

Essay on Media

Media plays an important role in shaping our perceptions, influencing public opinion, and connecting individuals across the globe. The role of media in today’s modern world is not limited to just providing information. There are three basic purposes of media; inform, educate, and entertain. A society with free media allows it to have a social and cultural impact on it. Media offers us information about every activity going on in the world. Our smartphones, laptops, televisions, radios, and even public transportation have access to media, where we can watch news anytime and anywhere. Media not only influence our thoughts but can often manipulate our understanding of a particular topic. Continue reading essay on media to know more. Stay tuned!

media essay conclusion

Also Read: Social Media Bane or Boon

Also Read: Essay on Colonialism

Short Essay on Media

‘Media plays an important role in shaping our perceptions, influencing public opinion, and connecting individuals across the globe. Media includes different platforms such as television, radio, newspapers, and the internet. Media is considered a powerful tool to disseminate information and have social, cultural, and political influences on the masses.’

Some of the roles played by the media are:

  • Informing the public through newspapers, news channels, and online portals.
  • At the push of a button, media can provide us with a large source of information.
  • Media has a significant impact on public opinion by framing issues, influencing perceptions, and shaping narratives.
  • Some media platforms are considered political watchdogs, scrutinizing the actions of government officials and institutions. 
  • Several media platforms rely on advertising revenue, and in turn, they provide a platform for businesses to promote their products and services.

Media can have both positive and negative impacts on an individual and society as a whole. Understanding the role of media and its limitations is important when watching or reading news. Media is meant for informational purposes. Its influence can vary from person to person. Media is a double-edged sword, which can have a negative or positive impact on our understanding, depending on how we perceive information.

Also Read: Essay on Social Issues

Long Essay on Media

‘Media is a great source of information. Some watch media for entertainment, while others for information or educational purposes. The way we perceive media can have a great impact on our understanding of a particular topic or information. In recent years, the influence of media has significantly increased. The role and influence of media is not limited and can take different forms. Newspapers and radio stations are some of the old and most preferred media sources as compared to television and internet media sources. The choices made by editors, the emphasis given to certain stories, and the narratives crafted can significantly impact how we perceive the world.

Types of Media

There are different types of media, which determine our choices.

News media comprises various platforms like SMS, blogs, email, internet, etc. These platforms are used to access and disseminate economic, social and political information. It offers new ways to develop business relationships with telecommunication companies that are capable of disseminating critical information that can change people’s lives.

Mass media includes print (newspapers, magazines), TV and radio. Due to the fast-paced TV and radio media platforms, there has been a significant decline in newspaper readership all over the world. However, there is a section of a group who still prefer newspapers as the best sources of information. On the other hand, TV and radio stations offer live information from different parts of the world.

Community Media

Community media focuses on the development and issues of a particular community. Some journalists work for community newspapers and radio stations within their community. They have their geographical limitations and sometimes are poorly resourced with immature journalists and editors.

What is the Role of Media?

‘Media plays multiple roles, educating and informing us about different fields. Media is not only there for news but also produces some amazing stories, documentaries, magazine programs and articles through its platforms.’

‘Media allows us to raise awareness and public voice against any unethical activity or decision of the government. Apart from sharing information, media has the power to be a catalyst for social change. It serves as a platform for advocacy, shedding light on injustices, and human rights violations, and inspiring collective action. 

We have witnessed how movements for equality and justice have gained momentum through the amplifying effect of media. As responsible citizens, we should support and engage with media that contributes to positive social change.

Different Roles of People in Media

Different people play different roles in the media and mass communication sector. 

  • Board of Directors – Their job is to ensure that everyone within the organization fulfills their responsibilities within the given framework. They are the real policymakers within the organization. They are not responsible for day-to-day media programs. Their job is not to influence the work of editorial staff and junior journalists. 
  • Media Manager – They are responsible for the formulation and implementation of policies for employees. They keep a check on what their media covers, how they have to do it, and what resources are required for everyday media coverage.
  • Editors – There are different editorial teams, based on their roles and responsibilities. It includes editor-in-chief, special projects, financial, business, assignment, entertainment, etc. They are the gatekeepers because they are the final decision-makers on what will be published. They also guide journalists on the sources they would like to see in the story. 
  • Sub-editors – They are an important part of a media house as they determine the ‘End product.’ Their role is to edit stories of structure, measure lengths of stories, check factual details, etc. They are responsible for writing news headlines and captions for photographs. These people have to work under strict deadlines. Because of this, their decision can be detrimental to the published stories.
  • Reporter/ Journalist – They are the news hunters and gatherers. They make decisions on which stories to cover. It is critical to identify which journalists cover your type of issues and develop a relationship with them. 

Related Articles

Ans: Media plays an important role in shaping our perceptions, influencing public opinion, and connecting individuals across the globe. Media includes different platforms such as television, radio, newspapers, and the internet. 

Ans: There are three types of media: New media, Community media, and mass media.

Ans: Several people perform different roles in a media house, including reporters or journalists, sub-editors, editors, media managers, and the board of directors.

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Essay On Media

Keeping up with the most recent developments is critical in today's society. People can get the most recent and important news through the media. The media is the most commonly used medium for receiving information from north to south or east to west. Here are a few sample essays on the topic ‘Media’.

100 Words Essay On Media

200 word essay on media, 500 word essay on media.

Essay On Media

The media has an impact on the reputation of a political party, organisation, or individual. Media keeps people informed about current happenings in politics, culture, art, academia, communication, and commerce. Different forms of media help modern civilization in remaining in touch with the world in the shortest amount of time.

The media is all around us; we are immersed in it even when we are not aware of it. It is seen in newspapers, television, and technological gadgets such as cell phones. We perceive it as a tool for speeding time or distancing ourselves from what is going on in other people's lives.

Social media is a tool that has become immensely popular among all ages due to its user-friendly interface. The youth are the most prevalent social media user demographics, which is both remarkable and concerning.

Imagery from the media abounds in today's culture. We know this since we may see posters advertising well-known brands and the latest products almost anywhere we go, such as while driving on the highway. When we are drawn to advertisements, we may begin to imagine or visualise ourselves using them.

The media can tell us about a product, service, or message. Today, media influence is so powerful that it may easily influence public opinion both positively and negatively. We also live in a society that is heavily reliant on the media for entertainment and information. Indeed, pictures in the media have an effect on both people and society, especially women, men, teenagers, and young children.

Simultaneously, media such as television, broadens our perspective by providing us with access to facts from all around the world. Television may also provide us with a wide range of news and current happenings. It can also be a useful learning tool, guiding future generations in the proper direction.

The media has a large influence on our lives. We educate ourselves on a regular basis by staying up with the latest events. The news serves a crucial role in keeping us informed about current affairs and global happenings. For example, because of globalization, you can read about current happenings in the United States of America even if you live in India.

The media is the most significant communication tool. It aids in the delivery or dissemination of news. Although the media is also associated with spreading fake news, it also plays an important role in informing us about reality. We cannot deny that this world is filled with so many social problems that we require the media to spotlight these concerns so that the government or other individuals can take action to resolve these social issues.

Role Of Media

When it comes to the media, it is regarded as the fourth element of democracy. It's the most comprehensive repository of information on the globe. Everyone hope and expects the media to provide us with the most complete and accurate news in any situation. As a result, the media plays an important role in balancing all areas of our society.

It is crucial for teaching and informing global citizens about what is happening around the world. As a result, supplying readers with truthful and authentic news is vital for societal growth. The case of Aayushi Talvaar is a good illustration of how the media works.

Advantages Of Media

Education | The media educates the public. The mob learns about health issues, environmental preservation, and a variety of other relevant topics through television or radio programming.

Keeps Us Informed | People obtain the most recent news in a timely manner. Distance is not a barrier to providing knowledge to people from anywhere on the planet. People receive the daily latest news from media sites, which keep them current on the latest trends and happenings throughout the world.

Knowledge | The media can help you learn more about a variety of topics.

Amusement | It is a great source of entertainment. People are amused by music and television shows.

Disadvantages Of Media

Individualism | People spend far too much time watching or binge-watching stuff on the internet. As a result, their relationships with friends, family, and neighbours may suffer as a result.

Fraud and Cybercrime | The Internet is lurking with imposters, fraudsters, hackers, and other predators with the opportunity to commit criminal acts without the victims' knowledge.

Addiction | For most children and adults, some television shows and internet media can be quite addictive, resulting in a decrease in productivity.

Health Issues | Prolonged television viewing or internet bingeing can cause visual difficulties, and prolonged exposure to loud noises via headphones or earphones can cause hearing impairments.

Malware and Fake Profiles | Anyone can set up an anonymous account and pretend to be someone else. Anyone with access to such profiles might use them for malevolent purposes, such as spreading misinformation, which can harm the image of any targeted people or company.

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  • How to conclude an essay | Interactive example

How to Conclude an Essay | Interactive Example

Published on January 24, 2019 by Shona McCombes . Revised on July 23, 2023.

The conclusion is the final paragraph of your essay . A strong conclusion aims to:

  • Tie together the essay’s main points
  • Show why your argument matters
  • Leave the reader with a strong impression

Your conclusion should give a sense of closure and completion to your argument, but also show what new questions or possibilities it has opened up.

This conclusion is taken from our annotated essay example , which discusses the history of the Braille system. Hover over each part to see why it’s effective.

Braille paved the way for dramatic cultural changes in the way blind people were treated and the opportunities available to them. Louis Braille’s innovation was to reimagine existing reading systems from a blind perspective, and the success of this invention required sighted teachers to adapt to their students’ reality instead of the other way around. In this sense, Braille helped drive broader social changes in the status of blindness. New accessibility tools provide practical advantages to those who need them, but they can also change the perspectives and attitudes of those who do not.

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Table of contents

Step 1: return to your thesis, step 2: review your main points, step 3: show why it matters, what shouldn’t go in the conclusion, more examples of essay conclusions, other interesting articles, frequently asked questions about writing an essay conclusion.

To begin your conclusion, signal that the essay is coming to an end by returning to your overall argument.

Don’t just repeat your thesis statement —instead, try to rephrase your argument in a way that shows how it has been developed since the introduction.

Prevent plagiarism. Run a free check.

Next, remind the reader of the main points that you used to support your argument.

Avoid simply summarizing each paragraph or repeating each point in order; try to bring your points together in a way that makes the connections between them clear. The conclusion is your final chance to show how all the paragraphs of your essay add up to a coherent whole.

To wrap up your conclusion, zoom out to a broader view of the topic and consider the implications of your argument. For example:

  • Does it contribute a new understanding of your topic?
  • Does it raise new questions for future study?
  • Does it lead to practical suggestions or predictions?
  • Can it be applied to different contexts?
  • Can it be connected to a broader debate or theme?

Whatever your essay is about, the conclusion should aim to emphasize the significance of your argument, whether that’s within your academic subject or in the wider world.

Try to end with a strong, decisive sentence, leaving the reader with a lingering sense of interest in your topic.

The easiest way to improve your conclusion is to eliminate these common mistakes.

Don’t include new evidence

Any evidence or analysis that is essential to supporting your thesis statement should appear in the main body of the essay.

The conclusion might include minor pieces of new information—for example, a sentence or two discussing broader implications, or a quotation that nicely summarizes your central point. But it shouldn’t introduce any major new sources or ideas that need further explanation to understand.

Don’t use “concluding phrases”

Avoid using obvious stock phrases to tell the reader what you’re doing:

  • “In conclusion…”
  • “To sum up…”

These phrases aren’t forbidden, but they can make your writing sound weak. By returning to your main argument, it will quickly become clear that you are concluding the essay—you shouldn’t have to spell it out.

Don’t undermine your argument

Avoid using apologetic phrases that sound uncertain or confused:

  • “This is just one approach among many.”
  • “There are good arguments on both sides of this issue.”
  • “There is no clear answer to this problem.”

Even if your essay has explored different points of view, your own position should be clear. There may be many possible approaches to the topic, but you want to leave the reader convinced that yours is the best one!

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

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media essay conclusion

  • Argumentative
  • Literary analysis

This conclusion is taken from an argumentative essay about the internet’s impact on education. It acknowledges the opposing arguments while taking a clear, decisive position.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

This conclusion is taken from a short expository essay that explains the invention of the printing press and its effects on European society. It focuses on giving a clear, concise overview of what was covered in the essay.

The invention of the printing press was important not only in terms of its immediate cultural and economic effects, but also in terms of its major impact on politics and religion across Europe. In the century following the invention of the printing press, the relatively stationary intellectual atmosphere of the Middle Ages gave way to the social upheavals of the Reformation and the Renaissance. A single technological innovation had contributed to the total reshaping of the continent.

This conclusion is taken from a literary analysis essay about Mary Shelley’s Frankenstein . It summarizes what the essay’s analysis achieved and emphasizes its originality.

By tracing the depiction of Frankenstein through the novel’s three volumes, I have demonstrated how the narrative structure shifts our perception of the character. While the Frankenstein of the first volume is depicted as having innocent intentions, the second and third volumes—first in the creature’s accusatory voice, and then in his own voice—increasingly undermine him, causing him to appear alternately ridiculous and vindictive. Far from the one-dimensional villain he is often taken to be, the character of Frankenstein is compelling because of the dynamic narrative frame in which he is placed. In this frame, Frankenstein’s narrative self-presentation responds to the images of him we see from others’ perspectives. This conclusion sheds new light on the novel, foregrounding Shelley’s unique layering of narrative perspectives and its importance for the depiction of character.

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Your essay’s conclusion should contain:

  • A rephrased version of your overall thesis
  • A brief review of the key points you made in the main body
  • An indication of why your argument matters

The conclusion may also reflect on the broader implications of your argument, showing how your ideas could applied to other contexts or debates.

For a stronger conclusion paragraph, avoid including:

  • Important evidence or analysis that wasn’t mentioned in the main body
  • Generic concluding phrases (e.g. “In conclusion…”)
  • Weak statements that undermine your argument (e.g. “There are good points on both sides of this issue.”)

Your conclusion should leave the reader with a strong, decisive impression of your work.

The conclusion paragraph of an essay is usually shorter than the introduction . As a rule, it shouldn’t take up more than 10–15% of the text.

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How to Write a Media Essay

HOW TO WRITE A MEDIA ESSAY

Table of Contents

Introduction

Definition and Purpose of a Media Essay

A media essay is a written analysis that offers a personal perspective on the significance of a particular piece of media. The purpose is to examine and interpret media, considering various elements like context, message, audience, and impact. It’s a tool to understand the role media plays in shaping perceptions and conveying information in contemporary society.

Importance of Media Analysis in Contemporary Society

Analyzing media is crucial in a world where information is omnipresent. It helps in discerning the underlying messages, identifying bias, and understanding the influence of media on public opinion. It fosters critical thinking and media literacy, empowering individuals to navigate through the digital age’s complex information landscape.

Understanding the Assignment

Deciphering essay prompts and instructions.

Begin by carefully reading the assignment prompt. Identify key terms, the scope of the analysis, and any specific requirements. Clarify any doubts with your instructor to ensure you’re on the right track.

Setting Objectives and Expectations for the Essay

Define what you aim to achieve with your essay. Set clear, measurable objectives that align with the essay prompt. Ensure your goals are realistic and that you have a plan for achieving them within the given timeframe.

Research and Analysis

Conducting media research effectively.

Start with a thorough literature review to understand the existing discourse on the media topic. Use reliable sources such as academic journals, books, and reputable news outlets. Organize your research systematically for easy reference during writing.

Critical Analysis of Media Content (With Examples)

Analyze the chosen media piece by looking at various elements:

  • Content : What is being shown or told?
  • Context : When and where is the media produced, and how does it affect the message?
  • Audience : Who is the intended audience, and how might different audiences interpret the message?
  • Purpose : What is the media’s goal? To inform, persuade, entertain, or sell?
  • Techniques : What techniques are used to convey the message? Consider language, visuals, sound, narrative structure, etc.
  • Impact : Assess the media’s influence. Has it changed opinions, incited action, or conveyed a significant message?

Provide specific examples to support your analysis. Use direct quotes, screenshots, or descriptions to illustrate your points effectively.

Remember to maintain a logical flow throughout your essay, transitioning smoothly from one section to another. Each part of your essay should build upon the previous, culminating in a comprehensive analysis that demonstrates a deep understanding of the media’s role in society.

Structuring the Essay

Outline of a standard media essay structure.

  • Hook: Start with an engaging opening to draw the reader in.
  • Background: Provide context for the media piece you’re analyzing.
  • Thesis Statement: Present your main argument or perspective on the media’s impact or meaning.
  • Paragraph 1 : Discuss the content and context.
  • Paragraph 2 : Examine the intended audience and potential interpretations.
  • Paragraph 3 : Analyze the purpose and techniques used in the media.
  • Paragraph 4 : Evaluate the media’s overall impact.
  • Each paragraph should start with a topic sentence that states the main idea, followed by evidence and analysis.
  • Summarize the key points made in the body.
  • Restate the thesis in light of the discussion.
  • Conclude with final thoughts on the media’s role or its broader implications.

How to Craft a Thesis Statement Specific to Media Essays

Your thesis should:

  • Clearly state your position or argument regarding the media piece.
  • Be specific and direct, avoiding vague language.
  • Reflect the analytical nature of the essay, indicating the aspects of the media you will explore.

Writing the Essay

Paragraph structure and development of arguments.

  • Topic Sentence : Start with a clear statement of what the paragraph will discuss.
  • Evidence : Include specific examples from the media, such as quotes, scenes, or techniques.
  • Analysis : Explain how the evidence supports your thesis and the paragraph’s topic.
  • Conclusion : End with a sentence that ties the paragraph back to the thesis and provides a transition to the next point.

Incorporating Evidence and Citations

  • Use evidence to back up each point you make.
  • Cite sources properly using the required citation style (e.g., APA, MLA, Chicago).
  • Include in-text citations whenever you reference a source directly or indirectly.
  • Provide a bibliography or works cited page at the end.

Stylistic Considerations

Writing styles and tones appropriate for media essays.

  • Maintain an academic tone, using formal language and avoiding slang or colloquialisms.
  • Write in the third person unless personal reflection is specifically allowed or encouraged.

The Balance between Formal Analysis and Personal Reflection

  • The essay should predominantly focus on formal analysis, dissecting the media piece with objective scrutiny.
  • Personal reflections can be included but should be framed within the context of the analysis, linking personal viewpoints to academic arguments.

Editing and Proofreading

Strategies for revising drafts.

  • Take a Break : Step away from your essay before you begin revising to approach it with fresh eyes.
  • Read Aloud : Reading your draft out loud can help you catch errors and assess the flow of your writing.
  • Peer Review : Have someone else read your essay. They may catch mistakes you’ve missed and provide valuable feedback.
  • Check Structure : Ensure each paragraph supports your thesis and that the essay flows logically.
  • Focus on Clarity : Simplify complex sentences and clarify any ambiguous language.
  • Refine Your Thesis : Make sure your thesis is clear and that the evidence throughout your essay supports it.

Grammar and Stylistic Errors to Avoid

  • Passive Voice : Use active voice to make sentences clearer and more engaging.
  • Run-On Sentences and Fragments : Ensure each sentence is complete and concise.
  • Overuse of Jargon : Use technical terms appropriately, but don’t overload your essay with them.
  • Comma Splices : Use conjunctions or semicolons to join clauses correctly.
  • Consistency : Maintain tense and point of view throughout your essay.
  • Overgeneralization : Support your statements with specific evidence.

Effectively Summarizing Arguments and Findings

  • Restate your thesis in the light of the evidence you’ve presented.
  • Summarize the main points of your analysis without introducing new information.
  • Show how your findings contribute to the understanding of the media piece.

Providing Insightful Closing Remarks

  • Offer thoughts on the implications of your analysis.
  • Suggest areas for further research or questions raised by your essay.
  • End with a strong, memorable final sentence that encapsulates the essence of your argument.

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Essay: The impact of media

Essay details and download:.

  • Subject area(s): Media essays
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  • Price: Free download
  • Published: 21 September 2015*
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  • Words: 1,425 (approx)
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Media is a very Integral part of the society. It has the power of influencing the viewers thinking and making them think of things or situations which might not even be true. Now days, mass media has grown so vast and the options have increased a lot for the people. Mass media not only includes the electronic media but it also includes the print media. Newspaper, magazines, brochures, pamphlets, books, various media channels, social web sites like face book and twitter are all means of communication. Access to things and information has now become very easy for the audiences.

Today, we are living in a global village where the mass media are an important source of information about what is going on in the world. This is an obvious fact that the news media organizations seem more interested in some events than in others. There is a direct effect of media on the audience. Media is known to be the most powerful means of communication. The electronic media, the internet and the print media are all the subsets of mass media. The newspapers, bulletins, brochures and the magazines are included in the print media, whereas the electronic media consists of the radio, television and other forms of communication. Without doubt, Internet is the fastest known way of communicating with millions of people across the globe. Nonetheless, the effects of mass media on society can be positive as well as negative. Mass media does affect the way in which the people or individuals think and act. It has a negative and a positive effect on their behavior. The positive effects are surely celebrated by one and all. But the negative effects are not favorable to a healthy society.

Media plays a very important role in shaping the traits of people. It has been seen and observed that the citizens become more sensible and skilled to shoulder their responsibility towards the nation and the society because of the media. We usually get our role models by hearing about the admiration of their great deeds from the media. Hence, our attention is further focused and our pictures of the world are shaped and reproduced by the way journalists frame their news stories.

Media affect our modern life in almost every way. With an easy flip of the TV channel or with a turn of a magazine page there at our disposal is a huge collection of potential identity replicas. In contemporary society, individuality is nonstop unstable; it must be constructed, created, and selected with suggestion to expected surrounding media traditions. There are a number of mediums from which people can pick and access information from such as TV, Internet, Radio, or cell phones. Therefore, the media grasps a very powerful capacity to set a social issue for mass audience to assume and talk about. Media can contribute a lot to a society. It can make people change their opinions, as they have access and this gives it a lot of strength.

Media is playing a very important role, which is of a watch dog. Watch dog basically means that an individual or a group of persons who work together or act as a protector and knows what ever is going around and helps the society or the people from the wrong deeds happening or saves them from the illegal acts. Media plays an important role in providing information, and also guiding the people about a number of different matters. Hence, the person who has more power over the media has the skill to leave an affect the way it wants the society to think. Media knows about everything happening around the world, and it closely monitors the happenings in all the aspects. It usually keeps a close eye on the news and the series of events happening throughout the world. Media is now considered as one of the pillars of a society, without which a society is incomplete.

Media is considered as a fourth pillar of any society and thus, it represents the society or the country in all aspects which is political, social and economic.

Pakistan is a third world country; at its developing stage where it needs to portray an image in front of the globe as a successful country and Media is the successful weapon which we have in hand

It monitors everything, whatever is going around. It shows the people what it wants the people to know about. Pakistani media pays attention to some issues and neglecting and ignoring some others. Thus, mass media has an effect on the opinions of the people. People will get to know about those happenings and issues, which are emphasized by the media and they adopt the order of priority assigned to different issues. News media organizations are not just passive transmitters of information, repeating the words of official sources or conveying exactly the events in a way as they happened. Through their daily selection and presentation of the news, editors and reporters focus attention of the public’s perceptions about the most important issues of the day. Hence, our attention is further focused and our pictures of the world are shaped and reproduced by the way journalists frame their news stories. The medium of television is something viewers watch mainly in passive way and so the news channels have a great responsibility to tell the truth and show it to the world

Pakistan has been struggling a lot with the national interests since over a decade with internal security as the main alarming cause. National security is very important at every stage for a country to provide to its people. Terrorist attacks have damaged the country to a great degree, thus, weakening its image. Any individuals entity should not be violated and the media again over here plays a very significant role and is thus, a very important asset for Pakistan or likewise any other country. Media shows everything and all aspects of a scenario, which is being watched all over the globe. There are many issues which should not be shown on the television by the media because they might damage the entity of the people or it might give them harm. Media should know what they are showing and it should not leak every secret out. Security is the first and the foremost asset which needs to be provided to the people. There are many sensitive issues which need to stay underground or are not to be leaked. Media should not always criticize the government; it should analyze it but not always provide bad remarks. It should show the reality and tell facts and figures and talk logically, but then again national interest of the country, which includes sensitive issues, should be kept a secret and the media should handle such scenarios very carefully. Media can play the role of a force multiplier for the security issues.

The Security of Pakistan is also very important, our security problems if we go back in past 1947 when British India separated in two sovereign states Pakistan faced a lot of security problems it was on the issue of Kashmir between India and Pakistan we fought three wars two border conflicts. There are some several cases happened in Pakistan which are much thought provoking about the security concerns of Pakistan. Every inch of the territory of the State being more valuable than the liberty of speech and expression enjoyed by any of its citizens, such liberty cannot on any social, moral, legal or political ground be used as ‘democratic’ means of pay a debt the State that has bestowed that liberty.

Media and security together are two concepts which can be linked from both ends. Both of these are two different and important parts of a country. The media just wants to tell the people whatever information they get to know about whereas, the security forces always want to be on the winning side so that they have to face less casualties. There are four keys tools which the media demands for, those key tools are freedom, want total access to information, do not want censorship and the last is that they want to make sure that all the stories and the happenings have reached the audiences in just a short span of time on the right moment. They want to provide all the information and making sure that nothing is hidden from the people whereas, this can lead to a lot of problems which then have to be faced by the security militants and of course the government.

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media essay conclusion

Social Media Essay: A Full Guide

media essay conclusion

In an era where a single tweet can spark a global conversation and an Instagram post can redefine trends, it's fascinating to note that the average person spends approximately 2 hours and 31 minutes per day on social media platforms. That's more than 900 hours a year devoted to scrolling, liking, and sharing in the vast digital landscape. As we find ourselves deeply intertwined in the fabric of online communities, the significance of understanding and articulating the dynamics of social media through the written word, particularly in an essay on social media, becomes increasingly apparent. So, why embark on the journey of crafting an essay on this ubiquitous aspect of modern life? Join us as we unravel the layers of social media's impact, explore its nuances, and discover the art of conveying these insights through the written form.

Short Description

In this article, we'll explore how to write an essay on social media and the purpose behind these narratives while also delving into a myriad of engaging topics. From the heartbeat of online connections to the rhythm of effective storytelling, we'll guide you organically through the process, sharing insights on structure, approach, and the creative essence that makes each essay unique. And if you're seeking assistance, pondering - ' I wish I could find someone to write my essay ,' we'll also furnish example essays to empower you to tackle such tasks independently.

Why Write a Social Media Essay

In a world buzzing with hashtags, filters, and the constant hum of notifications, the idea of sitting down to craft an essay about social media might seem as out of place as a cassette tape in a streaming era. Yet, there's something oddly therapeutic, almost rebellious, about pausing in the midst of 280-character wisdom to delve deeper into the why behind our digital existence.

So, what is social media essay, and what's the purpose of writing it? Well, it's more than just an exercise in intellectual curiosity. It's a personal journey, a reflective pause in the ceaseless scroll. While writing the essay, we gain the power to articulate the intangible, to breathe life into the pixels that dance across our screens. It's an opportunity to make sense of the chaos, to find meaning in the memes, and perhaps, in the process, to uncover a bit more about ourselves in this digital wilderness.

Let's face it - our online lives are a fast-paced carousel of memes, viral challenges, and carefully curated selfies. So, why bother wrestling with words and paragraphs in a world where brevity is king? The answer lies in the art of unraveling the digital tapestry that envelops us.

There's a magic in articulating the dance between the profound and the mundane that occurs within the confines of our screens. An essay becomes a lens, focusing our attention on the subtleties of social media dynamics – the inside jokes that become global phenomena, the ripple effect of a well-timed retweet, and the silent conversations unfolding in the comment sections.

6 Key Tips for Crafting a Social Media Essay

Now that we've set sail into the realm of essays on the digital landscape, it's only fair to equip ourselves with a few trusty tools for the journey. Think of these tips as your compass, helping you navigate the sometimes choppy, often unpredictable waters of crafting an essay on social media.

tips social media essay

  • Embrace Your Authentic Voice: Just like your favorite Instagram filter can't hide the real you, your essay should reflect your genuine thoughts and feelings. Don't be afraid to let your unique voice shine through – whether it's witty, contemplative, or a delightful blend of both.
  • Dive into the Details: Social media isn't just about the grand gestures; it's the small, often unnoticed details that weave the most compelling narratives. Explore the minutiae of your online experiences – the peculiar hashtags, the quirky bios, and the unexpected connections that leave a lasting imprint.
  • Craft Your Hashtag Haiku: Much like poetry, brevity can be your ally in social media essays. Think of hashtags as haikus – succinct, impactful, and capable of conveying a universe of meaning in just a few characters. Choose them wisely.
  • Engage with the Comments Section: The comments section is the lively pub where digital conversations unfold. Dive in, clink glasses, and engage with the diverse perspectives swirling around. It's in these interactions that the real magic happens – where ideas collide, evolve, and sometimes, transform.
  • Navigate the Memescape: Memes are the folklore of the digital age, carrying tales of humor, irony, and cultural resonance. Don't shy away from exploring the memescape in your essay. Unravel the layers, decipher the symbolism, and appreciate the humor that often holds up a mirror to society.
  • Be Mindful of the Clickbait Pitfalls: While clickbait might be the flashy neon sign on the digital highway, it's essential to tread carefully. Ensure your essay isn't just a sensational headline but a thoughtful exploration that goes beyond the surface.

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Social Media Essay Structure

In the age of viral tweets and digital conversations, tackling the essay format is more than just stringing words together—it's about creating a roadmap. As we navigate this landscape of likes and retweets, understanding the structural foundations becomes key. So, let's cut through the noise and explore the practical aspects of how to write a social media essay that mirrors the rhythm of our online experiences.

social media essay outline

Form an Outline

Now that we've acknowledged the importance of structure in your essay, the next step is to build a solid roadmap. Think of it like planning a road trip; you wouldn't hit the highway without a map or GPS, right? Similarly, creating an outline for your essay gives you a clear direction and ensures your thoughts flow smoothly.

So, whether you decide to order an essay online or tackle it yourself, here's a simple way to go about it:

Introduction (Where You Start):

  • Briefly introduce the topic.
  • State your social media essay thesis or main idea.
  • Example: 'Let's begin by introducing the impact of social media on modern communication, focusing on its role in shaping opinions and fostering connections.'

Body Paragraphs (The Journey):

  • Each paragraph should cover a specific social media essay argument and point.
  • Use examples or evidence to support your ideas.
  • Example: 'The first aspect we'll explore is how social media amplifies voices. For instance, hashtags like #ClimateAction mobilize a global audience around environmental issues.'

Transitions (Smooth Turns):

  • Guide your readers from one point to the next.
  • Ensure a logical flow between paragraphs.
  • Example: 'Having discussed the amplification of voices, let's now shift our focus to the influence of social media in spreading information.'

Counter Arguments (Addressing Detours):

  • Acknowledge different perspectives.
  • Counter Arguments with evidence or reasoning.
  • Example: 'While social media can be a powerful tool for connectivity, critics argue that it also contributes to the spread of misinformation. Let's explore this counterargument and analyze its validity.'

Conclusion (The Destination):

  • Summarize your main points.
  • Restate your thesis and leave a lasting impression.
  • Example: 'In conclusion, social media serves as both a bridge and a battleground of ideas. Understanding its nuances is crucial in navigating this digital landscape.'

Creating an outline for your essay not only streamlines the writing process but also ensures your readers embark on a clear and organized journey through your insights on social media. If you're exploring more options, you might even want to buy thesis for more convenience.

Make a Social Media Essay Introduction

Begin your introduction by presenting a concise overview of the key theme or topic you're addressing. Clearly state the main purpose or argument of your essay, giving readers a roadmap for what to expect. Integrate social media essay hooks like a relevant statistic, quote, or provocative question to capture attention.

For instance, if your essay is about the impact of social media on personal relationships, you might start by mentioning a statistic on the percentage of couples who met online.

Social Media Essay Body Paragraph

Structure each social media essay body paragraph around a specific aspect of your chosen topic. Start with a clear topic sentence that encapsulates the main idea of the paragraph. Provide concrete examples, data, or case studies to support your points and strengthen your argument. Maintain a logical flow between paragraphs by using effective transitions.

If your essay focuses on the positive effects of social media on business marketing, dedicate a paragraph to showcasing successful campaigns and how they leveraged different platforms.

Social Media Essay Conclusion

In your conclusion, succinctly recap the main points discussed in the body paragraphs. Reinforce your thesis statement and emphasize its broader implications. Rather than introducing new information, use the conclusion to leave a lasting impression on your readers. Consider prompting further thought or suggesting practical applications of your findings.

For instance, if your essay examined the impact of social media on political discourse, conclude by encouraging readers to critically evaluate the information they encounter online and actively engage in constructive conversations.

Proofread and Revise

In the process of writing social media essay, proofreading and revising are indispensable steps that can significantly enhance the overall quality of your work. Begin by meticulously checking for grammatical errors, ensuring that your sentences are clear and concise. Pay attention to the flow of your ideas, confirming that each paragraph seamlessly transitions into the next.

During the proofreading phase, keep an eye out for any inconsistencies in tone or style. This is an opportunity to refine your language and ensure that it aligns with the intended voice of your essay. Look for repetitive phrases or unnecessary words that might detract from the clarity of your message.

As you revise, consider the effectiveness of your hook. Does it still resonate as strongly as you intended? Can it be tweaked to better captivate your audience? A compelling hook sets the tone for your entire essay, so invest time in perfecting this crucial element.

Furthermore, don't hesitate to seek feedback from peers or mentors. Another perspective can provide valuable insights into areas that may need improvement. Fresh eyes often catch nuances that the writer might overlook. Alternatively, you might also explore the option to buy coursework for additional support.

Social Media Essay Topics

In the vast realm of social media, where every like and share contributes to the digital narrative, choosing the right essay topic becomes a crucial compass for exploration. Let's explore thought-provoking topics that not only capture attention but also invite insightful discussions on the intricacies of our interconnected world.

Impact on Society:

  • The Role of Social Media in Redefining Friendship and Social Bonds
  • How Has TikTok Influenced Global Pop Culture Trends?
  • The Impact of Social Media on Political Polarization
  • Social Media and Mental Health: Exploring the Connection
  • The Evolution of Language on Social Media Platforms
  • Examining the Influence of Social Media on Body Image
  • Fake News and Its Proliferation on Social Media
  • Social Media and the Rise of Influencer Marketing
  • The Intersection of Social Media and Dating Apps
  • Has Social Media Narrowed or Expanded Cultural Perspectives?
  • The Role of Social Media in Fostering Global Communities
  • The Influence of Social Media on Consumer Behavior
  • Analyzing the Impact of Social Media on News Consumption
  • The Rise of 'Cancel Culture' on Social Media Platforms
  • Social Media and Its Role in Spreading Disinformation
  • The Impact of Social Media on Language and Communication Skills
  • Social Media and its Influence on Political Movements
  • The Relationship Between Social Media Use and Sleep Patterns
  • Social Media and the Accessibility of Educational Resources
  • The Cultural Significance of Memes on Social Media

Individual and Identity:

  • The Impact of Social Media Addiction on Personal Relationships and Intimacy
  • Self-Expression and Authenticity on Social Networking Sites
  • Social Media and Its Influence on Teenage Identity Formation
  • The Role of Social Media in Shaping Beauty Standards
  • Navigating Online Dating and Relationships in the Social Media Age
  • The Impact of Social Media on Parenting Styles
  • Social Media and Its Influence on Body Positivity Movements
  • The Perception of Success: Social Media's Role in Achievement Culture
  • Social Media and the Construction of Online Persona vs. Real Self
  • Social Media and Its Influence on Lifestyle Choices
  • The Role of Social Media in Shaping Career Aspirations
  • The Intersection of Mental Health Narratives and Social Media
  • The Impact of Social Media on Self-Esteem and Well-Being
  • How Social Media Influences Gender Identity and Expression
  • Exploring the Concept of Digital Detox in the Social Media Era
  • The Role of Social Media in Shaping Cultural Identity
  • The Connection Between Social Media and Impulse Buying
  • Social Media and Its Influence on Dietary Choices
  • Balancing Privacy and Self-Disclosure on Social Media
  • The Impact of Social Media on Friendships Over Time

Digital Activism and Advocacy:

  • The Effectiveness of Hashtag Movements in Promoting Social Change
  • Social Media and Its Role in Amplifying Underrepresented Voices
  • The Impact of Social Media on Global Environmental Activism
  • Online Activism: The Evolution from Clicktivism to Concrete Action
  • The Role of Social Media in Advancing LGBTQ+ Rights
  • Social Media and Its Impact on Anti-Racism Movements
  • Analyzing the Challenges of Digital Advocacy in Authoritarian Regimes
  • Social Media and the Global Fight Against Cyberbullying
  • The Intersection of Social Media and Mental Health Advocacy
  • Examining the Role of Social Media in Humanitarian Campaigns
  • Crowdsourcing for Change: How Social Media Fuels Fundraising
  • The Challenges of Digital Activism in the Age of Information Overload
  • Social Media and Its Impact on Disability Advocacy
  • The Role of Social Media in Combating Gender-Based Violence
  • Online Petitions and Their Influence on Policy Change
  • Exploring the Intersection of Social Media and Animal Rights Activism
  • The Impact of Social Media on Indigenous Rights Advocacy
  • Digital Advocacy and Its Role in Healthcare Reform
  • Social Media's Influence on Youth Activism
  • Navigating Challenges in Allyship on Social Media Platforms

Privacy and Ethics:

  • The Implications of Facial Recognition Technology on Social Media
  • Social Media Platforms and the Ethics of User Data Collection
  • The Role of Social Media in Combating Deepfakes
  • Balancing Freedom of Speech and Moderation on Social Media
  • Social Media and the Challenges of Regulating Disinformation
  • Ethical Considerations in Targeted Advertising on Social Media
  • The Impact of Social Media Algorithms on User Behavior
  • Social Media and the Right to Privacy: Where to Draw the Line?
  • The Influence of Social Media on Political Manipulation and Propaganda
  • Data Security Concerns in the Era of Social Media
  • The Ethics of Social Media Influencer Marketing
  • Social Media and Its Role in Combating Cyberbullying
  • The Impact of Social Media on Juror Bias in Legal Cases
  • Exploring the Ethics of Incorporating Social Media Usage in Hiring Decisions by Employers
  • Social Media and Its Role in Combating Hate Speech
  • Balancing Personalization with Privacy in Social Media Websites
  • The Influence of Social Media on Public Perceptions of Law Enforcement
  • Social Media and the Challenges of Content Moderation
  • Addressing Online Harassment: Ethical Considerations for Platforms
  • The Responsibility of Social Media Platforms in Protecting User Privacy

Future Trends and Innovations:

  • The Future of Social Media: Emerging Platforms and Trends
  • The Role of Augmented Reality (AR) in Shaping the Future of Social Media
  • Virtual Reality (VR) and Its Potential Impact on Social Media Engagement
  • The Rise of NFTs (Non-Fungible Tokens) and Social Media
  • Social Media and the Evolution of Live Streaming Culture
  • The Impact of Voice Search and Voice Assistants on Social Media
  • Social Commerce: The Future of E-Commerce Through Social Media
  • Exploring the Influence of Artificial Intelligence (AI) on Social Media
  • The Role of Blockchain Technology in Enhancing Social Media Security
  • Social Media and the Integration of Virtual Influencers
  • The Future of Social Media Content: Short-Form vs. Long-Form
  • The Influence of User-Generated Content on Future Social Media Trends
  • Social Media and the Adoption of 5G Technology
  • The Potential of Gamification in Shaping Social Media Engagement
  • The Impact of Social Media on the Future of Work and Remote Collaboration
  • Exploring the Relationship Between Social Media and Mental Health Apps
  • The Influence of User Privacy Concerns on Future Social Media Developments
  • Social Media and the Role of Ephemeral Content in Communication
  • The Intersection of Social Media and Virtual Events
  • Predicting the Next Wave of Social Media Influencer Trends

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Special Issue: Propaganda

This essay was published as part of the Special Issue “Propaganda Analysis Revisited”, guest-edited by Dr. A. J. Bauer (Assistant Professor, Department of Journalism and Creative Media, University of Alabama) and Dr. Anthony Nadler (Associate Professor, Department of Communication and Media Studies, Ursinus College).

Propaganda, misinformation, and histories of media techniques

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This essay argues that the recent scholarship on misinformation and fake news suffers from a lack of historical contextualization. The fact that misinformation scholarship has, by and large, failed to engage with the history of propaganda and with how propaganda has been studied by media and communication researchers is an empirical detriment to it, and serves to make the solutions and remedies to misinformation harder to articulate because the actual problem they are trying to solve is unclear.

School of Media and Communication, University of Leeds, UK

media essay conclusion

Introduction

Propaganda has a history and so does research on it. In other words, the mechanisms and methods through which media scholars have sought to understand propaganda—or misinformation, or disinformation, or fake news, or whatever you would like to call it—are themselves historically embedded and carry with them underlying notions of power and causality. To summarize the already quite truncated argument below, the larger conceptual frameworks for understanding information that is understood as “pernicious” in some way can be grouped into four large categories: studies of propaganda, the analysis of ideology and its relationship to culture, notions of conspiracy theory, and finally, concepts of misinformation and its impact. The fact that misinformation scholarship generally proceeds without acknowledging these theoretical frameworks is an empirical detriment to it and serves to make the solutions and remedies to misinformation harder to articulate because the actual problem to be solved is unclear. 

The following pages discuss each of these frameworks—propaganda, ideology, conspiracy, and misinformation—before returning to the stakes and implications of these arguments for future research on pernicious media content.

Propaganda and applied research

The most salient aspect of propaganda research is the fact that it is powerful in terms of resources while at the same time it is often intellectually derided, or at least regularly dismissed. Although there has been a left-wing tradition of propaganda research housed uneasily within the academy (Herman & Chomsky, 1988; Seldes & Seldes, 1943), this is not the primary way in which journalism or media messaging has been understood in many journalism schools or mainstream communications departments. This relates, of course, to the institutionalization of journalism and communication studies within the academic enterprise. Within this paradox, we see the greater paradox of communication research as both an applied and a disciplinary field. Propaganda is taken quite seriously by governments, the military, and the foreign service apparatus (Simpson, 1994); at the same time, it has occupied a tenuous conceptual place in most media studies and communications departments, with the dominant intellectual traditions embracing either a “limited effects” notion of what communication “does” or else more concerned with the more slippery concept of ideology (and on that, see more below). There is little doubt that the practical study of the power of messages and the field of communication research grew up together. Summarizing an initially revisionist line of research that has now become accepted within the historiography of the field, Nietzel notes that “from the very beginning, communication research was at least in part designed as an applied science, intended to deliver systematic knowledge that could be used for the business of government to the political authorities.” He adds, however, that

“this context also had its limits, for by the end of the decade, communication research had become established at American universities and lost much of its dependence on state funds. Furthermore, it had become increasingly clear that communication scientists could not necessarily deliver knowledge to the political authorities that could serve as a pattern for political acting (Simpson, 1994 pp. 88–89). From then on, politics and communication science parted ways. Many of the approaches and techniques which seemed innovative and even revolutionary in the 1940s and early 1950s, promising a magic key to managing propaganda activities and controlling public opinion, became routine fields of work, and institutions like the USIA carried out much of this kind of research themselves.” (Nietzel, 2016, p. 66)

It is important to note that this parting of ways did  not  mean that no one in the United States and the Soviet Union was studying propaganda. American government records document that, in inflation-adjusted terms, total funding for the United States Information Agency (USIA) rose from $1.2 billion in 1955 to $1.7 billion in 1999, shortly before its functions were absorbed into the United States Department of State. And this was dwarfed by Soviet spending, which spent more money jamming Western Radio transmissions alone than the United States did in its entire propaganda budget. Media effects research in the form of propaganda studies was a big and well-funded business. It was simply not treated as such within the traditional academy (Zollman, 2019). It is also important to note that this does not mean that no one in academia studies propaganda or the effect of government messages on willing or unwilling recipients, particularly in fields like health communication (also quite well-funded). These more academic studies, however, were tempered by the generally accepted fact that there existed no decontextualized, universal laws of communication that could render media messages easily useable by interested actors.

Ideology, economics, and false consciousness

If academics have been less interested than governments and health scientists in analyzing the role played by propaganda in the formation of public opinion, what has the academy worried about instead when it comes to the study of pernicious messages and their role in public life? Open dominant, deeply contested line of study has revolved around the concept of  ideology.  As defined by Raymond Williams in his wonderful  Keywords , ideology refers to an interlocking set of ideas, beliefs, concepts, or philosophical principles that are naturalized, taken for granted, or regarded as self-evident by various segments of society. Three controversial and interrelated principles then follow. First, ideology—particularly in its Marxist version—carries with it the implication that these ideas are somehow deceptive or disassociated from what actually exists. “Ideology is then abstract and false thought, in a sense directly related to the original conservative use but with the alternative—knowledge of real material conditions and relationships—differently stated” (Williams, 1976). Second, in all versions of Marxism, ideology is related to economic conditions in some fashion, with material reality, the economics of a situation, usually dominant and helping give birth to ideological precepts. In common Marxist terminology, this is usually described as the relationship between the base (economics and material conditions) and the superstructure (the realm of concepts, culture, and ideas). Third and finally, it is possible that different segments of society will have  different  ideologies, differences that are based in part on their position within the class structure of that society. 

Western Marxism in general (Anderson, 1976) and Antonio Gramsci in particular helped take these concepts and put them on the agenda of media and communications scholars by attaching more importance to “the superstructure” (and within it, media messages and cultural industries) than was the case in earlier Marxist thought. Journalism and “the media” thus play a major role in creating and maintaining ideology and thus perpetuating the deception that underlies ideological operations. In the study of the relationship between the media and ideology, “pernicious messages” obviously mean something different than they do in research on propaganda—a more structural, subtle, reinforcing, invisible, and materially dependent set of messages than is usually the case in propaganda analysis.  Perhaps most importantly, little research on media and communication understands ideology in terms of “discrete falsehoods and erroneous belief,” preferring to focus on processes of deep structural  misrecognition  that serves dominant economic interests (Corner, 2001, p. 526). This obviously marks a difference in emphasis as compared to most propaganda research. 

Much like in the study of propaganda, real-world developments have also had an impact on the academic analysis of media ideology. The collapse of communism in the 1980s and 1990s and the rise of neoliberal governance obviously has played a major role in these changes. Although only one amongst a great many debates about the status of ideology in a post-Marxist communications context, the exchange between Corner (2001, 2016) and Downey (2008; Downey et al., 2014) is useful for understanding how scholars have dealt with the relationship between large macro-economic and geopolitical changes in the world and fashions of research within the academy. Regardless of whether concepts of ideology are likely to return to fashion, any analysis of misinformation that is consonant with this tradition must keep in mind the relationship between class and culture, the outstanding and open question of “false consciousness,” and the key scholarly insight that ideological analysis is less concerned with false messages than it is with questions of structural misrecognition and the implications this might have for the maintenance of hegemony.

Postmodern conspiracy

Theorizing pernicious media content as a “conspiracy” theory is less common than either of the two perspectives discussed above. Certainly, conspiratorial media as an explanatory factor for political pathology has something of a post-Marxist (and indeed, postmodern) aura. Nevertheless, there was a period in the 1990s and early 2000s when some of the most interesting notions of conspiracy theories were analyzed in academic work, and it seems hard to deny that much of this literature would be relevant to the current emergence of the “QAnon” cult, the misinformation that is said to drive it, and other even more exotic notions of elites conspiring against the public. 

Frederic Jameson has penned remarks on conspiracy theory that represent the starting point for much current writing on the conspiratorial mindset, although an earlier and interrelated vein of scholarship can be found in the work of American writers such as Hofstadter (1964) and Rogin (1986). “Conspiracy is the poor person’s cognitive mapping in the postmodern age,” Jameson writes, “it is a degraded figure of the total logic of late capital, a desperate attempt to represent the latter’s system” (Jameson, 1991). If “postmodernism,” in Jameson’s terms, is marked by a skepticism toward metanarratives, then conspiracy theory is the only narrative system available to explain the various deformations of the capitalist system. As Horn and Rabinach put it:

“The broad interest taken by cultural studies in popular conspiracy theories mostly adopted Jameson’s view and regards them as the wrong answers to the right questions. Showing the symptoms of disorientation and loss of social transparency, conspiracy theorists are seen as the disenfranchised “poor in spirit,” who, for lack of a real understanding of the world they live in, come up with paranoid systems of world explanation.” (Horn & Rabinach, 2008)

Other thinkers, many of them operating from a perch within media studies and communications departments, have tried to take conspiracy theories more seriously (Bratich, 2008; Fenster, 2008; Pratt, 2003; Melley, 2008). The key question for all of these thinkers lies within the debate discussed in the previous section, the degree to which “real material interests” lie behind systems of ideological mystification and whether audiences themselves bear any responsibility for their own predicament. In general, writers sympathetic to Jameson have tended to maintain a Marxist perspective in which conspiracy represents a pastiche of hegemonic overthrow, thus rendering it just another form of ideological false consciousness. Theorists less taken with Marxist categories see conspiracy as an entirely rational (though incorrect) response to conditions of late modernity or even as potentially liberatory. Writers emphasizing that pernicious media content tends to fuel a conspiratorial mindset often emphasize the mediated aspects of information rather than the economics that lie behind these mediations. Both ideological analysis and academic writings on conspiracy theory argue that there is a gap between “what seems to be going on” and “what is actually going on,” and that this gap is maintained and widened by pernicious media messages. Research on ideology tends to see the purpose of pernicious media content as having an ultimately material source that is rooted in “real interests,” while research on conspiracies plays down these class aspects and questions whether any real interests exist that go beyond the exercise of political power.

The needs of informationally ill communities

The current thinking in misinformation studies owes something to all these approaches. But it owes an even more profound debt to two perspectives on information and journalism that emerged in the early 2000s, both of which are indebted to an “ecosystemic” perspective on information flows. One perspective sees information organizations and their audiences as approximating a natural ecosystem, in which different media providers contribute equally to the health of an information environment, which then leads to healthy citizens. The second perspective analyzes the flows of messages as they travel across an information environment, with messages becoming reshaped and distorted as they travel across an information network. 

Both of these perspectives owe a debt to the notion of the “informational citizen” that was popular around the turn of the century and that is best represented by the 2009 Knight Foundation report  The Information Needs of Communities  (Knight Foundation, 2009). This report pioneered the idea that communities were informational communities whose political health depended in large part on the quality of information these communities ingested. Additional reports by The Knight Foundation, the Pew Foundation, and this author (Anderson, 2010) looked at how messages circulated across these communities, and how their transformation impacted community health. 

It is a short step from these ecosystemic notions to a view of misinformation that sees it as a pollutant or even a virus (Anderson, 2020), one whose presence in a community turns it toward sickness or even political derangement. My argument here is that the current misinformation perspective owes less to its predecessors (with one key exception that I will discuss below) and more to concepts of information that were common at the turn of the century. The major difference between the concept of misinformation and earlier notions of informationally healthy citizens lies in the fact that the normative standard by which health is understood within information studies is crypto-normative. Where writings about journalism and ecosystemic health were openly liberal in nature and embraced notions of a rational, autonomous citizenry who just needed the right inputs in order to produce the right outputs, misinformation studies has a tendency to embrace liberal behavioralism without embracing a liberal political theory. What the political theory of misinformation studies is, in the end, deeply unclear.

I wrote earlier that misinformation studies owed more to notions of journalism from the turn of the century than it did to earlier traditions of theorizing. There is one exception to this, however. Misinformation studies, like propaganda analysis, is a radically de-structured notion of what information does. Buried within analysis of pernicious information there is

“A powerful cultural contradiction—the need to understand and explain social influence versus a rigid intolerance of the sociological and Marxist perspectives that could provide the theoretical basis for such an understanding. Brainwashing, after all, is ultimately a theory of ideology in the crude Marxian sense of “false consciousness.” Yet the concept of brainwashing was the brainchild of thinkers profoundly hostile to Marxism not only to its economic assumptions but also to its emphasis on structural, rather than individual, causality.” (Melley, 2008, p. 149)

For misinformation studies to grow in such a way that allows it to take its place among important academic theories of media and communication, several things must be done. The field needs to be more conscious of its own history, particularly its historical conceptual predecessors. It needs to more deeply interrogate its  informational-agentic  concept of what pernicious media content does, and perhaps find room in its arsenal for Marxist notions of hegemony or poststructuralist concepts of conspiracy. Finally, it needs to more openly advance its normative agenda, and indeed, take a normative position on what a good information environment would look like from the point of view of political theory. If this environment is a liberal one, so be it. But this position needs to be stated clearly.

Of course, misinformation studies need not worry about its academic bona fides at all. As the opening pages of this Commentary have shown, propaganda research was only briefly taken seriously as an important academic field. This did not stop it from being funded by the U.S. government to the tune of 1.5 billion dollars a year. While it is unlikely that media research will ever see that kind of investment again, at least by an American government, let’s not forget that geopolitical Great Power conflict has not disappeared in the four years that Donald Trump was the American president. Powerful state forces in Western society will have their own needs, and their own demands, for misinformation research. It is up to the scholarly community to decide how they will react to these temptations. 

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Cite this Essay

Anderson, C. W. (2021). Propaganda, misinformation, and histories of media techniques. Harvard Kennedy School (HKS) Misinformation Review . https://doi.org/10.37016/mr-2020-64

Bibliography

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Anderson, C. W. (2020, August 10). Fake news is not a virus: On platforms and their effects. Communication Theory , 31 (1), 42–61. https://doi.org/10.1093/ct/qtaa008

Anderson, P. (1976). Considerations on Western Marxism . Verso.

Bratich, J. Z. (2008). Conspiracy panics: Political rationality and popular culture. State University of New York Press.

Corner, J. (2001). ‘Ideology’: A note on conceptual salvage. Media, Culture & Society , 23 (4), 525–533. https://doi.org/10.1177/016344301023004006

Corner, J. (2016). ‘Ideology’ and media research. Media, Culture & Society , 38 (2), 265 – 273. https://doi.org/10.1177/0163443715610923

Downey, J. (2008). Recognition and renewal of ideology critique. In D. Hesmondhaigh & J. Toynbee (Eds.), The media and social theory (pp. 59–74). Routledge.

Downey, J., Titley, G., & Toynbee, J. (2014). Ideology critique: The challenge for media studies. Media, Culture & Society , 36 (6), 878–887. https://doi.org/10.1177/0163443714536113

Fenster (2008). Conspiracy theories: Secrecy and power in American culture (Rev. ed.). University of Minnesota Press.

Herman, E., & Chomsky, N. (1988). Manufacturing consent: The political economy of the mass media. Pantheon Books. 

Hofstadter, R. (1964, November). The paranoid style in American politics. Harper’s Magazine.

Horn, E., & Rabinach, A. (2008). Introduction. In E. Horn (Ed.), Dark powers: Conspiracies and conspiracy theory in history and literature (pp. 1–8), New German Critique , 35 (1). https://doi.org/10.1215/0094033x-2007-015

Jameson, F. (1991). Postmodernism, or, the cultural logic of late capitalism . Duke University Press.

The Knight Foundation. (2009). Informing communities: Sustaining democracy in the digital age. https://knightfoundation.org/wp-content/uploads/2019/06/Knight_Commission_Report_-_Informing_Communities.pdf

Melley, T. (2008). Brainwashed! Conspiracy theory and ideology in postwar United States. New German Critique , 35 (1), 145–164. https://doi.org/10.1215/0094033X-2007-023

Nietzel, B. (2016). Propaganda, psychological warfare and communication research in the USA and the Soviet Union during the Cold War. History of the Human Sciences , 29 (4 – 5), 59–76. https://doi.org/10.1177/0952695116667881

Pratt, R. (2003). Theorizing conspiracy. Theory and Society , 32 , 255–271. https://doi.org/10.1023/A:1023996501425

Rogin, M. P. (1986). The countersubversive tradition in American politics.  Berkeley Journal of Sociology,   31 , 1 –33. https://www.jstor.org/stable/41035372

Seldes, G., & Seldes, H. (1943). Facts and fascism. In Fact.

Simpson, C. (1994). Science of coercion: Communication research and psychological warfare, 1945–1960. Oxford University Press.

Williams, R. (1976).  Keywords: A vocabulary of culture and society . Oxford University Press.

Zollmann, F. (2019). Bringing propaganda back into news media studies. Critical Sociology , 45 (3), 329–345. https://doi.org/10.1177/0896920517731134

This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided that the original author and source are properly credited.

Essay On Mass Media

500 words essay on mass media.

All kinds of different tools which come in use to help in distributing and circulating information and entertainment to the public come under the term of mass media. In other words, everything including radio, newspapers , cable, television and theatre are parts of mass media. These tools include exchanging opinions and public involvement. Through essay on mass media, we will go through it in detail.

essay on mass media

Introduction to Mass Media

In today’s world, mass media embraces internet , cell phones, electronic mail, computers, pagers and satellites. All these new additions function as transmitting information from a single source to multiple receivers.

In other words, they are interactive and work on the person to person formula. Thus, it revolves around the masses i.e. the people. It is true that radio, television, press and cinema are in the spotlight when we talk about mass media.

Nonetheless, the role of pamphlets, books, magazines, posters, billboards, and more also have equal importance if not less. Moreover, the reach of these tools extends to a huge amount of masses living all over the country.

Television, cinema, radio and press are comparatively expensive forms of media which private financial institutions or the Government runs. These tools centre on the idea of mass production and mass distribution.

Therefore, newspapers, television and radio cater to the needs of the mass audience and accommodates their taste. As a result, it will not always be refined or sophisticated. In other words, it displays popular culture.

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The Function of Mass Media

The main function of mass media is to reach out to the masses and provide them with information. In addition to that, it also operates to analyze and observe our surroundings and provide information in the form of news accordingly.

As a result, the masses get constantly updated about not just their own surroundings but also around the world. This way mass media spreads and interprets information. For instance, weather forecasts equip people and farmers to plan ahead.

Similarly, fishermen get updates about the tidal activities from the news. In addition to this, mass media also strives to keep the fabric of our social heritage intact which showcasing our customs, myths and civilization.

Another major product of mass media is advertising. This way people learn about the goods and services in the market. It also spreads social awareness. For instance, anti-smoking campaign, women empowerment, green earth clean earth and more.

Most importantly, with the numerous mediums available in multiple languages, the masses get entertainment in their own language easily. Millions of people get to access a cheap source of relaxation and pass their time. In fact, it also helps to transport momentarily from our ordinary lives to a dream world. Thus, it remains the undisputed leader in reaching out to the masses.

Conclusion of Essay on Mass Media

All in all, while it is an effective tool, we must also keep a check on its consumption. In other words, it has the power to create and destroy. Nonetheless, it is a medium which can bring about a change in the masses. Thus, everyone must utilize and consume it properly.

FAQ on Essay on Mass Media

Question 1: Why is mass media important?

Answer 1: Mass media is essential as it informs, educates and entertains the public. Moreover, it also influences the way we look at the world. In other words, it helps in organizing public opinion.

Question 2: How does mass media affect our lives?

Answer 2: Mass media affects many aspects of human life, which range from the way we vote to our individual views and beliefs. Most importantly, it also helps in debunking false information.

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Traditional Media vs. New Media

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Need to write an old media vs. new media essay? Find here an A+ example! It studies the evolution of traditional to new media, explains how Internet has replaced newspapers, and gives examples.

Introduction

  • Old vs. New Media

The Evolution of Traditional to New Media

Lots of people are now talking about new media as opposed to old or traditional media. However, there is still some uncertainty as regards the distinction between new and old media. Flew (2008) notes that the idea of ‘newness’ is rather subjective and relative as television and the Internet have become accessible almost simultaneously in such countries as India or China.

Other researchers suggest a particular distinction between new and old media based on the use of the Internet and digital technology (Salman et al., 2011). Noteworthy, researchers agree that the distinction between the two types of media is less important than the convergence of these types (Collins, 2013).

It is possible to state that the three standpoints are correct to a certain extent and it is possible to combine them. Thus, the distinction between old and new media is a bit blurred but still meaningful even though the two types of media are likely to converge into the third type.

Despite close connection between the two types of media, it is possible to draw the distinction between them. Logan (2010, p. 4) claims that new media “incorporate two-way communication” and are associated with computing (e.g. the Internet, social networks), while old media do not require computing (radio, print newspapers, TV). This standpoint can be easily illustrated.

Thus, newspapers and television are rather one-way sources of information. Viewers do not often participate in the creation of the programs. Admittedly, there are call-ins but the amount of participation is still irrelevant. When it comes to newspapers, they are not created by the readers.

Each piece of news is told by a journalist. Readers can only write letters or call the newspaper and it is the editor who decides whether to add the commentary to the next issue or not. However, it is necessary to note that at the era of newspapers and television there was no need in such two-way channels. People strived for news and they simply wanted to be aware of the latest events in the world.

Remarkably, people of the twenty-first century seek for networking and they want to feel connected. Boyd and Ellison (2008) stress that networking has become very popular as people feel certain empowerment. Thus, online resources are characterized by the immediate feedback (Ryan, 2010). Users post their commentaries and express their opinions on a variety of issues (Newman, 2011).

Moreover, people affect media’s agendas, so-to-speak. Jenkins (2006) mentions the story of a teenager who unintentionally caused the start of anti-American demonstrations and almost caused legal actions against himself. Internet users also feel their own relevance with the help of blogging. Keen (2010) emphasizes negative effects of such empowerment.

The researcher argues that blogging along with various applications available online makes people distracted from some really important things. Keen (2010, p. 55) articulates the idea that ‘democratized’ media only leads to the future where “everyone is an author, while there is no longer any audience”.

The present distinction is based on the degree of collaboration between producers of content and consumers. Van Dijk (2006) introduces a structural component of the distinction between new media and old media stating that the former are structurally different (i.e. two-way) from the latter (i.e. one-way).

It is also possible to differentiate between the old and new media focusing on their ‘popularity’. As far as old media are concerned, they are seen as somewhat outdated and they are declining. For instance, researchers note that there is certain decrease in newspapers circulations in many countries (Cervenka, 2005). Younger generations prefer searching the net to reading print newspapers.

Television is also losing points steadily. At the same time, the Internet and especially social networks are becoming more and more popular. Popularity of the Internet is due to its accessibility and multi-functionalism (O’Reilly, 2005). Internet users are attracted by the variety of options offered.

Thus, users can communicate, express opinions, share files, create certain communities, find information, etc. It is possible to state that this distinction is also relevant. Hence, it is possible to note that the distinction between old and new media is based on two dimensions, popularity and structure.

Remarkably, some researchers claim that there is a distinction based on the form. Chun (2005) notes that new media require computing and digital technology (unlike old media). Nevertheless, such media as online newspapers and digital TV are becoming increasingly popular. Some call these new media, but it is somewhat inaccurate. It is more appropriate to talk about the third type of media or the convergence of the two types.

Thus, Skoler (2009) states that the two types of media can facilitate each other. For instance, the author argues that social media can help develop such old media as newspapers. The researcher notes that people can continue telling stories and reporting about things they see, but it is journalists’ job to process the information and present the most relevant news only (Skoler, 2009).

This convergence of social networks and newspapers can be beneficial for both as the former get the air of confidence and the latter have access to almost unlimited sources of information.

French (2011) also claims that convergence of different types of media is beneficial for the development of the very concept of media. The researcher stresses that the so-called old media are now becoming digitalized. People have online newspapers and digital TV. They also keep using social networks and other applications. This helps people remain up-to-date and connected.

Thus, it is possible to state that the distinction between old and new media is becoming totally blurred as the third type of media occurs. It is possible to call it global, digital, collaborative and old and new media can be a characteristic of the twentieth century.

To sum up, it is possible to note that the distinction between old and new media can be based on several features. The most relevant distinction is based on the structural component and popularity. Thus, new media are characterized by computing and connectedness while old media do not possess these features.

However, it is also necessary to note that even this distinction is becoming somewhat blurred due to the changes taking place in the society of the twenty-first century.

Newspapers and TV are now digitalized and these media start being more collaborative (i.e. customers are getting involved in the process of creation of the products). This collaboration is beneficial for the media as well as the development of the society. People are now ready to collaborate and interact, which is crucial for the globalized world of the twenty-first century.

Reference List

Boyd, D., & Ellison, N. (2008). Social network sites: Definition, history, and scholarship. Journal of Computer Mediated Communication, 13 (1), 210-230.

Cervenka, A. (2005). Roles of traditional publications and new media. Innovation Journalism, 2 (4), 121-230.

Chun, W. H. K. (2005). Did somebody say new media? In W.H.K. Chun & T. Keenan (Eds.), New media, old media: A history and theory reader (pp. 1-12). New York: Routledge.

Collins, R. (2013). New bad things . Huffington Post . Web.

Flew, T. (2008). Introduction to new media. In T. Flew (Ed.), New media: An introduction (pp. 1-20). South Melbourne: Oxford University Press.

French, K. (2011). Emerging convergence. The Hub . Web.

Jenkins, H. (2006). Convergence culture: Where old and new media collide . New York: New York University Press.

Keen, A. (2010). Why we must resist the temptation of web 2.0. In B. Szoka & A. Marcus (Eds.), The next digital decade: Essays on the future of the internet (pp. 51-56). Washington: Techfreedom.

Logan, R. K. (2010). Understanding new media: Extending Marshall McLuhan . New York: Peter Lang.

Newman, N. (2011). Mainstream media and the distribution of news in the age of social discovery. Reuters Institute . Web.

O’Reilly, T. (2005). What is Web 2.0 . Web.

Ryan, J. (2010). The web! In J. Ryan (Ed.), A history of the internet and the digital future (pp.105-119). London: Reaktion.

Salman, A., Ibrahim, F., Abdullah, M.Y.H., Mustaffa, N., & Mahbob, M.H. (2011). The impact of new media on traditional mainstream mass media. The Innovation Journal: The Public Sector Innovation Journal, 16 (3), 1-11.

Skoler, M. (2009). Why the news media became irrelevant: And how social media can help. Nieman Reports . Web.

Van Dijk, J. (2006). The network society: Social aspects of new media . London: Sage.

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IvyPanda. (2019, July 4). Traditional Media vs. New Media. https://ivypanda.com/essays/old-media-and-new-media/

"Traditional Media vs. New Media." IvyPanda , 4 July 2019, ivypanda.com/essays/old-media-and-new-media/.

IvyPanda . (2019) 'Traditional Media vs. New Media'. 4 July.

IvyPanda . 2019. "Traditional Media vs. New Media." July 4, 2019. https://ivypanda.com/essays/old-media-and-new-media/.

1. IvyPanda . "Traditional Media vs. New Media." July 4, 2019. https://ivypanda.com/essays/old-media-and-new-media/.

Bibliography

IvyPanda . "Traditional Media vs. New Media." July 4, 2019. https://ivypanda.com/essays/old-media-and-new-media/.

Future Shines Bright for the Class of 2024

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Story by: Sara Bock  /  [email protected] ,  Amanda Rubalcava  /  [email protected]

Photos by: Erik Jepsen

Article Content

As a stunning fireworks display lit up the night sky over RIMAC Field, visible emotions of pride, elation and awe appeared on the illuminated faces of the thousands of Class of 2024 graduates who stood below, necks craned, soaking in every single moment of this milestone celebration.  

June 15 marked an All Campus Commencement of “firsts” for UC San Diego: the first major commencement ceremony held at night, and the first time the university selected not one, but eight outstanding student speakers, each of whom delivered words of inspiration to their fellow graduates via video.

Chancellor Pradeep K. Khosla shared uplifting opening remarks, emphasizing the remarkable resilience demonstrated by this year’s graduates amid the “seismic events”—a global pandemic, devastating wars, struggles for civil rights, the impacts of climate change and more—that have defined their most formative years.

“Graduates, you have risen to meet every challenge,” Khosla said as he addressed the crowd. “Now, as you move forward in your lives and careers, keep building that capacity to bounce back, to be flexible, to adapt and to make the best of each situation. To learn continuously, and sometimes pivot and start anew.”

Climate advocate and former U.S. Vice President Al Gore delivered this year’s keynote address, which elicited a standing ovation from the crowd. Speaking to the tremendous contributions UC San Diego has made to humanity’s chances for success in resolving the climate crisis, Gore called on the university’s newly minted graduates to employ their talents and skills to help solve the climate crisis in whatever walk of life they choose to pursue.

“In this moment, we represent the brightest thinkers, innovators and dreamers UC San Diego has ever produced.” 

- Keanu Sina Nazemi '24, Student Speaker

With messages that touched on themes ranging from navigating their first year of college in an online setting to finding common ground with one another amid the current conflicts and crises in the world, this year’s eight student speakers shared their insights in an impactful video compilation. This new approach allowed Kole Gregory Kistler, Mineh Balushian Haftevani, Adamari Martinez, Qui-Shawn Tran, Keanu Sina Nazemi, Jiayi Liang, Onyekachi Samuel Ezeokeke and Bindu Priyanka Achalla to reflect on their own personal stories and acknowledge the collective journey of the Class of 2024. Many of this year's graduates missed out on a traditional high school graduation experience due to the pandemic.

“I don’t know of any university community anywhere in the world that has made greater contributions to climate science and to the awareness necessary to solve the climate crisis than UC San Diego and Scripps Institution of Oceanography.”

- Former U.S. Vice President Al Gore

"The past four years have been memorable, filled with new experiences and new friends. I'm glad to be able to end it all on a good note."

- Onyekachi Samuel Ezeokeke '24, Student Speaker

"The ceremony was an amazing experience. I didn't expect the fireworks at all! It felt very rewarding—like I am coming into the world again, fresh and ready to go."

- Ruslan Bodelan '24

After the firework show, proud family members and friends reunited with their new graduates, celebrating not just the culmination of academic achievements but also the shared journey made possible through the strength of community.

Ian Lutz, who received his degree in chemical engineering, was accompanied by his family, who shook pom-poms in the air as they cheered his successes. They beamed with pride, describing their excitement level as “1,000.”

"I'm continuing here for another year at UC San Diego to get my master's degree in chemical engineering," said Lutz, expressing his gratitude for his favorite professors who mentored him and helped him reach this milestone.

Chloe Riveros, who received her degree in clinical psychology, was lifted into the air by her big brothers, who shared in the excitement of her graduation. The oldest sibling in her family and the first to graduate from college, Riveros was joined in celebration by her mother, father, grandmother, aunt and boyfriend.

“It feels awesome, and I'm just ready for the next chapter of my life,” said Riveros, who plans to move abroad to Mexico to complete clinical work. 

"Coming out of the pandemic with no high school graduation, this is a big win—for us and for her."

- Stephanie Riveros, mother of Chloe Riveros '24

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Home — Essay Samples — Sociology — Effects of Social Media — The Impact of Social Media on Mental Health: Scrolling Through Struggles

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The Impact of Social Media on Mental Health: Scrolling Through Struggles

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