YouTube Analytics Using Google Data Studio
8 Pages Posted: 24 Aug 2020
Krishna Bhargava Anantharamaiah
Department of CSE, FET, JAIN (Deemed To Be University)
Date Written: July 19, 2020
In this paper we demonstrate the power of Big Data Analytics using Google Analytics as a platform. First the YouTube channel is opened, the start recording of the channel analytics is done here automatically by Google. This data is exported from YouTube in the form of Google sheets and then is fed to Google Analytics. After Google Analytics analyses this data, it is now integrated with Google data studio. Google data studio makes use of artificial intelligence insights techniques to generate artificial intelligence and prediction-based report graphs which can be analysed by the end user. This is the complete work flow of the project. In the future scope, not only YouTube, but any Google product or Google service data can be fed to Google Analytics and integrated in Google data studio for artificial intelligence based Big Data Analytics.
Keywords: Big Data Analytics, YouTube, Google Sheets, Google Analytics, Google Data Studio
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Krishna Bhargava Anantharamaiah (Contact Author)
Department of cse, fet, jain (deemed to be university) ( email ).
Bangalore, 572112 India +919480126779 (Phone)
HOME PAGE: http://set.jainuniversity.ac.in
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The Future of Analytics
- Analytics 360
Learn about the top analytics capabilities businesses need to improve customer experiences and marketing outcomes.
As consumer behavior and expectations shift, marketers need new analytics tools to understand the customer journey and improve experiences across a variety of touchpoints like websites, apps, email marketing, ads, and more.
Improving the use of data and analytics is a top marketing priority in the next 12 months for businesses to meet evolving measurement needs and improve marketing outcomes 1 .
In new research from Forrester Consulting, commissioned by Google, marketers and digital analytics decision makers identify key challenges and opportunities for the next wave of analytics.
“The Future of Analytics: Firms Seek Advanced Tools to Improve Customer Experiences And Marketing Outcomes”, a commissioned study conducted by Forrester Consulting on behalf of Google, July 2020
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Add Google Analytics Code to Your Site
This document is deprecated! The information on this page refers to a Thesis version that is now obsolete. Please visit the Thesis Docs for current documentation.
Google Analytics is a popular, powerful reporting and metrics tool for site owners.
Like you didn’t already know that, right?
Google Analytics has seen a number of recent changes — changes to the ways referrer data passes, changes to the analytics reporting interface, and with future hints of change as integration with Google’s social expansion deepens.
Changes aside, for many site owners Google Analytics is good enough — especially because Google Analytics is free .
And because it’s Google Analytics, site owners often have a Google account established for other Google services like Gmail.
Adding Google Analytics to an existing Google account is a five-minute deal, dropping the barrier to entry.
Here are the steps of how to add Google Analytics to your WordPress website — running Thesis, of course!
If You Don’t Have a Google Account
No Google account? No problem. Go to google.com , click “Sign In” at the top-right of the black bar, then click “Sign up for a new Google Account.”
Once you have a Google Account — and are logged into it — you can add Google Analytics to be a “Product” associated with your Google account.
Name your account (for your own reference), enter your site URL, and in general, fill out the Google Analytics form as you would any other.
Installing Google Analytics in Thesis — Interface Method
At this point, you either had an existing Google account and added Google Analytics to your existing products, or you have created a new Account entirely and added Google Analytics as part of the process.
Now you need to insert the unique Google Analytics code to begin data collection on that domain.
Selecting the asynchronous Google Analytics code is recommended — this version of the code reduces the chance third party code will slow your site down.
Because your server won’t be waiting for a reply, the asynchronous Google Analytics code can be added to the document <head> of your site.
The easiest way to add your (asynchronous) Google Analytics tracking code to Thesis is to use the WP dashboard interface. The sequence to get there is:
WordPress Admin > Thesis > Site Options > Document Head > Additional Scripts
Paste your code into Additional Scripts, save — and you’re done!
Note that if, for some reason, you have to use the “old” Google tracking code, which is not asynchronous, it’s recommended you add this code one section down in the “Stats Software / Scripts” rather than “Additional Scripts” — this will output the tracking code after the HTML content of your site.
Installing Google Analytics in Thesis — PHP Method
While the majority of users choose the ease of the interface, Google Analytics tracking code can also be added with a custom function.
The primary reason for choosing this alternative is to keep more of your modifications visible in a single file, custom_functions.php .
There’s no significant gain in other metrics using this PHP method, but if you wish to use a function instead of the Thesis interface, you can add your Google Analytics code like so, placing this into custom_functions.php :
Note the UA- XXXXXXXX placeholder — replace this with your unique tracking code. Your Google Analytics code can also be pasted entirely in the “from <script> to </script>” section of the function; in most cases, only the UA- number would change.
However you added your GA code — via the interface or a custom function — when you visit your Google Analytics dashboard, you should now see indications that metrics processing and data collection have begun.
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Benchmarking Mobile vs Desktop Conversion Rates (Via Google Analytics)
Adam Lovallo
Methodology
- We pulled YTD Google Analytics data for 15 eCommerce and Lead Gen brands operated in the United States.
- Each of those brands was doing at minimum $20m per year in top-line revenue annually and had a full Universal Google Analytics configuration (mind you UA is being replaced by GA4 soon-ish).
- We pulled conversion rate data for all traffic and we pulled filtered data for Direct, Organic Search, and Paid Search. We recognize that Paid Social traffic grossly over-indexes mobile and so we wanted to look at those other traffic sources to see if the same conversion rate ratios held once that paid social/mobile effect was controlled for.
On average, desktop conversion rates for all traffic were 1.9x that of mobile. Obviously, in the data above you can see a ton of variance from brand to brand. That said, intuitively 2x seems like a solid rule of thumb.
Below are the filtered results by Default Channel Group which more or less confirm the same ratios:
Organic Search
Paid Search
So there you have it! If you ever are pressed for the classic desktop vs mobile conversion rate comparison I think 2x is a solid and reasonable answer.
PS: As always feel free to message or email me at [email protected] to talk about growth via paid channels, SEO, CRO, etc!
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The second objective of the paper is to examine the level of application of digital analytics (Google Analytics) in the hotel industry of Croatia, Bosnia and Herzegovina, and Serbia. Through the ...
Have no fear! Log into your Google Analytics account and go to the website profile for your site. Click on the "edit" button to the right of your site link. You should now see an area if you scroll down a little called only "goals". Click on the first link on the right to "add goal". Once there, name your goal.
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As consumer behavior and expectations shift, marketers need new analytics tools to understand the customer journey and improve experiences across a variety of touchpoints like websites, apps, email marketing, ads, and more. Improving the use of data and analytics is a top marketing priority in the next 12 months for businesses to meet evolving ...
Installing Google Analytics in Thesis — PHP Method While the majority of users choose the ease of the interface, Google Analytics tracking code can also be added with a custom function. The primary reason for choosing this alternative is to keep more of your modifications visible in a single file, custom_functions.php .
Methodology. We pulled YTD Google Analytics data for 15 eCommerce and Lead Gen brands operated in the United States. Each of those brands was doing at minimum $20m per year in top-line revenue annually and had a full Universal Google Analytics configuration (mind you UA is being replaced by GA4 soon-ish).
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